MY SCHEDULE

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WELCOME TO PLAN YOUR SOCIAL MEDIA 📣

Hey !

So you’re ready to start planning your Social Media!

I have to admit this long-awaited part of the Moonsight Planning System took me nearly 4 years to not only compile enough data to use but to also figure out a system that would allow you to use it on repeat.

What you’re going to find below is a couple of different approaches to using this system.

One will be a method that I call ‘Across the Bow’, which will appeal to those who want a mega plan, without the astrological personalization, so they can target every major social media platform and not have to be concerned about where these platforms are focused within their own chart.

The second method is much more personalized and means centralizing your social media impact by focusing only on the platforms that you are most connected to, and that align best with how you specifically work, rather than trying to target all of them.

 

So before we get started there are a couple of things we want to clarify first –

1) What your social media goals are (what outcome do you want from what you plan to invest)?

2) What your social media habits are (what is your posting style and frequency like, regardless of what the social media gurus say)?

The answers to these two questions will form the basis of your social media strategy and also determine which of these two approaches will suit you.

Because no matter how great the strategies and systems I’m about to show you are, the best one is the one you’ll actually use.

We’ve all been there buying ‘pre-done’ social media templates only to be disappointed time and time again when – 

 It may seem irrelevant to ask question #2 with the advent of social media scheduling software, but time and time again we have seen that in order to ‘beat the algorithm’ organic interaction is incredibly important.

So how often you like to be on social media and your habits around social media MUST be considered, even if you plan to schedule content out ahead of time.

Because when your content IS effective you will get engagement and that will mean needing to be available to respond, engage and build that community.

I’m sure I’ll have some people clicking their tongues at me, or waving their fingers in shame, but after many years of trying to navigate social media while juggling a business, and the influx of such a multitude of social media channels – here’s my take:

✨  The best social media platform(s) for you are the ones you actually WANT to hang out on, or at least the ones you’re willing to tolerate. 🗣

Because it’s not enough to create a social media strategy and influx of social media content, we have to be willing to maintain those communities.

Anything worth building is going to take time, regardless of how good the strategy might be. So my suggestion is to pick one, maybe two channels to start and ideally one that aligns with your astrological chart so that you find YOUR PEOPLE there, and you’ll actually enjoy the time you’ll spend building it.

If you find that you feel burnt out or overwhelmed by social media, then know that you need to protect your time and instead focus on quality over quantity and let that be part of your strategy.

 

 Think about content that AGES WELL, and is NOT time sensitive, especially if you want to build a legacy brand

 

Let’s also not forget that the purpose of social media from a personal standpoint is MUCH different than the purpose of social media from a business standpoint.

Meaning that those who don’t run businesses online, don’t use social media the same way as a business. Their goals and use cases are completely different.

In a personal or individual approach, the average person uses social media for social connection and entertainment.

In a business approach, social media is being used as an ROI tool. Meaning that posts are strategically made to generate leads and sales. We may employ humor, education, sharing of personal information, or asking for help but the goal is completely different from that of an average citizen, even though we may employ similar approaches (humanizing our content, adding humor and personality etc), we are looking for different things.

  If you have found that you struggle with getting interaction on your posts, it is quite possible that your approach has been that of an individual/or from a personal place, rather than from a strategic business place, or that you are not speaking the language of the user of the platform based on their needs. 

I’ll be discussing the differences in this below.

PLAN YOUR SOCIAL MEDIA – CORE MATERIAL 🎙️💸

GETTING STARTED:

Ready to Plan Your Social Media? 

In this section, we’ll be talking about:

  • Your 2 Options for Social Media Planning Strategy and how to choose what may work best for you. (See Moonsight Social – Getting Started)
  • Utilizing Your Social Media Houses (so you can find the energy of ‘your people’ and what they are looking for from you (content-wise)) 
  • How to do Market Research (giving you the data you need to create your marketing materials.) 
  • Planning Your Offers to Inform Your Content. (Coming Soon)
  • Creating a Social Media Content Plan based on your launch goals. (Coming Soon)

This makes up some of the core strategies utilizing the Moonsight Planning System through the lens of Moonsight Social.  Plus through this process, you’ll find the additional information you’ll need for your business to create the content, copy, and marketing pathways of your client’s journey.

If you are just interested in planning your social media for the week, and how to schedule it, scroll down below to the ‘Planning Your Social Media Schedule’ Section.

Moonsight Social - Getting Started

Lite Version: If you don’t want to dive deep into your chart and just want to begin planning your content start with ‘Social Media Houses + Personalizing Marketing’ and follow it with ‘Market Research’ below, before diving into the zodiac planning.

Advanced Version: If you would like to first find your best social media platform matches based on your astrological chart, you’ll want to start with Moonsight Social first. And then return to the ‘Social Media Houses + Personalizing Marketing’ below, and move onto The Market Research & The Zodiac Content Planning Section Below.

Social Media Houses + Personalizing Marketing

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DOWNLOAD THE MOONSIGHT SOCIAL QUICK DOC

Market Research Techniques

PLAN YOUR SOCIAL MEDIA SCHEDULE – LITE 📨📆

GETTING STARTED: Content Planning using the Zodiac

Pssst – Already completed ‘Moonsight Social‘ program and ready to plan your content? Start here. 👇

Ready to Schedule Your Social Media? Great! Now that you know what you want to market and the needs and struggles of your client, you can get to work on scheduling your social media strategy into your calendar.

You’ll first want to look and see where the Moon is for the period you are looking to plan your social media. If you are looking to plan out a week’s worth of social media posts then use the Moonsight Calendar and/or the current Mooncast to see where the Moon will be, and then you can scroll down to the section titled ” Social Media with the Lunar Zodiac”. 

If you are looking to plan out more than one week’s worth of social media content, then you’ll want to use the Moonsight Digital Calendar to determine when the Moon will be moving through the signs to help you know what types of posts, goals, and platforms will be most aligned.

But before we dive into that I recommend checking out the 8 Lunar Phases of Marketing (found here), and How to Do Market Research video above to help you determine your Client Journey and your specific offers (if you aren’t yet clear on that).

If you have already gone through this, and are clear on your offer or you simply want to plan out your social media for the week quickly then feel free to go through the content below to begin your plan. 

Check Where The Moon is This Week

So let’s first begin by checking where the Moon is this week using the calendar and seeing where the Moon is, and where it’s going to be over the next several days. This is also found in the Moonsight Digital Calendar that you received when joining the Lab.

Once you’ve checked it out, make a note of what element/signs the Moon will be in on which day, and any Void Moon windows.

Want a walkthrough?

Tune into the Current Mooncast

Want a summary of what elements and phases are at work this week? Check out the recent Mooncast. The Mooncasts include tips for both personal and business tasks for the day that might give you some great ideas on how to utilize the astrological energy of the week.  Check out the video below for some tips on how to utilize the Mooncast more fully.

Want a walkthrough?

Social Media Marketing with the Zodiac

Once you know where the Moon is and what element/zodiac energy it is highlighting, we can personalize it further by customizing your social media to each of the zodiac signs and specific platforms based on their astrology.

As the Moon moves through each of these zodiac signs every 2.5 days you can focus your social media content to highlight the needs of each of these signs. We each have these signs in our chart and given that the Moon not only represents YOUR needs/emotions/mental focus/energy it also is the energy/ focus/ emotional filter that the public and your community are experiencing.

When we meet these needs through our social media and marketing, we connect directly to those who need our specific services and support, especially if you know your brand story (as covered in the above videos).

The Zodiac signs tell a story, a story of evolution, understanding, growth, and development. And the Moon is moving through all 12 of these signs in a lunar month (approximately every 28-29 days). This journey gives us a wonderful opportunity to take people through our brand and content, in a way that supports their needs.

And by aligning this with relevant social media platforms that resonate with your audience, your chart, and your specified goals you have a recipe for increased engagement and rapport with your community and followers, which builds trust and a strong business foundation that allows you to sell your offers and support your clients with less effort and more fulfillment.

It also removes the stress upon you to know what to post, to which platform, and when, freeing up time for you to focus more on your strategy, the quality of your products and services and generating leads, and building a community where it matters most.

If you haven’t yet already checked out the current written Mooncast, you might find it helpful as it gives you suggestions on what types of content will do best. Otherwise, you can also refer to the content below, which summarizes what each Zodiac sign needs and how it expresses itself as the Moon moves through a new sign every approx. 2.5 days.

If the below sections look familiar to you – please note that these can also be found in similar variations under ‘Plan Your Marketing’ as the themes are the same whether you are focusing in general on planning your marketing or looking specifically to plan out your social media content, they work together and through understanding their links, you can build a more cohesive brand marketing strategy.

The difference in this section, however, is that here you will also find listings by social media platform based on their astrology chart make-up to help you determine what to post specifically to each of these platforms, and what is more likely to attract your ideal clients.

Noteyou do not need to post to every one of these platforms, you may wish to specifically choose one or two ideally aligned platforms based on your social media houses.

🔥♈ Social Media With Aries

SOCIAL MEDIA WITH THE LUNAR ZODIAC – ARIES QUICK SUMMARY


ARIES:

NEED:  The need during Aries Moons is to take ACTION. We are compelled forward. It is not a time of overthinking, processing information or emotions, or planning. During Aries, we are DONE with what has come before, are ready for a change, and may feel some big emotions nudging us towards action. These can be feelings of frustration, anger, feeling fed up, or a readiness to be done with fear. It is an intense energy of needing to fight, overcome, battle (even if it’s against ourselves), and physically enact change. If we don’t take action at this time, the energy will need to go somewhere, and often it goes inward where we will turn it against ourselves (attacking, blaming, belittling, shaming, repressing, self-harming, sabotaging), or we will direct it at others and either start fights, or create drama or distractions so that we don’t have to change or notice our patterns.

During Aries, people want to rally, they want to fight FOR or AGAINST something, they want to be inspired to take action, to act in spite of fear, to change their lives. Like all zodiacal energy, the burst of energy is SHORT, and it will tend to run out within 2 days or so, so if action is going to happen, it needs to be done quickly. 

MARKETING:  Give them a reason to get fired up, excited, and to DO something. Great time for a CTA (call to action), where you direct them to a sign-up page, share an opt-in, announce an event, or the release of something coming SOON (Aries is impatient). With Aries, we can only focus on ONE thing at a time. Be specific about what you want them to do, and how you want this energy used. What is the end RESULT that you want? Make sure you know what that is before you post or share your marketing materials. Ask them a question, ask them to share, ask them to click, tell them exactly WHY, and be clear on what’s in it for them (after all Aries rules the 1st house of identity and ‘me’). People are more likely to be thinking of themselves during this Moon, not others. Materials shared during this time should help them to IDENTIFY themselves in your branding, your offer, and your outcome. They need to see themselves in the problem, Aries wants you to give it to them straight, don’t beat around the bush, cut through the BS, tell them how it is, and don’t sugar coat it.

If it’s going to be work, say that, if the media is lying to them, tell them, if they’ve been going about the problem all wrong – be honest. They can take direct, to-the-point answers at this time, and they will respect you MORE for it.

Aries is looking for Truth Tellers and Action Takers.

Challenges are great for this time. They are more competitive, they want to outdo themselves, or even others.
Using ‘who’s in?!’, and ‘let’s do this’ language in your copy or content.

Think Headlines like: ‘5 things you don’t know about ____ that’s robbing you of ____, and how to stop it’.

They want you to cut to the point, use bullet points, use wording to show how much something pisses you off, be polarizing, share with them what others in your industry aren’t telling them, if there’s something they’re doing that’s costing them time or money, tell them.  Have a shortcut? Tell them about it. They are looking for the shortest route to get them results. Talk about RESULTS.

BEST TYPES OF CONTENT/DELIVERY FORMATS FOR ARIES:

  • Bullet Points
  • Content MUST be quickly digestible/useable/actionable.
  • Funny Memes through your post/email/blog
  • SHOW don’t tell (testimonials, screenshots of income, screenshots of comments, of other people’s results, before and afters)
  • Other people they admire follow that same advice (even if you didn’t give it)
  • Walk them through it, give them bite-sized homework
  • Challenges – do this and come back and report.
  • Make it competitive or use gamification – extra bonus points they can win a prize
  • Short or inspiring videos.
  • Memes or Inspirational Quotes that summarize their values or what they’re done with.
  • Celebrating wins posts.
  • CTAs of ONE thing you want them to do – comment below, share, sign up, post your favorite meme, subscribe to my channel, leave a comment for my podcast, subscribe to my podcast.
  • ‘Yes’ Ladders – “I’m thinking about doing this/I just made this ‘thing’…if you want in/want a copy when it’s done, comment below with a ‘yes”. If you do this make sure it’s HIGH value.
  • Post inspirational content that gets YOU fired up.
  • Share your new opt-in
  • Share your upcoming Free event/workshop
  • Open your cart (only if you’ve warmed them up before)
  • Hold a flash sale (only if you’ve warmed them up a bit before, ie. I have something special planned for tomorrow, watch your inbox/this space)
  • Talk about what pisses you off, and what you’re done with, and ask them to comment below if they’re fed up with that too, or to comment with what they’re ‘done’ with/what pisses them off about their industry.
  • Accountability Threads – what are you going to tackle in the next 24 hours, comment below and then come back here tomorrow and tell us what you were able to get done, or offer to tag them in the next day or two if they want accountability. This is especially effective if you’re holding a challenge around that topic.
🔥 ARIES Content Calendar by Platform ♈

♈ 🔥 Aries Activated Social Media Platforms

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FACEBOOK

At the beginning of Aries Energy - Lasting for the 1st day of Aries Energy:

 

Facebook Stories 💸❤️‍🩹📢
Rx, ⨀

Bringing attention to offers, spotlights, soft sales with clear CTA, visual product shots, glamorous imagery or videos, values-based focus, outcomes in story format, inspiring content, and action-oriented. 

This transit enhances your charisma, creativity, and personal magnetism on Facebook Stories. With the combination of the Sun and Venus retrograde in Aries, you have a powerful influence on captivating your audience.

Great for sharing sneak peeks, event invites, results, and short walkthroughs.

Marketing Advice:

Emotional Appeal: Connect with your audience on an emotional level, evoking feelings of inspiration, joy, or empathy through your Stories.

Visual Aesthetics: Pay attention to the visual appeal of your Stories, using high-quality images, captivating designs, and eye-catching colors.

Call-to-Action: Encourage your audience to take action by including clear and compelling calls-to-action in your Stories.

Example Strategies:

  • Behind-the-scenes glimpses into your creative process or product development.
  • Exclusive offers or discounts for your Facebook Stories viewers.
  • Inspirational quotes or affirmations with visually appealing graphics.

Reminder- think about what stage your marketing is at, are you just planting seeds, do you have something you’re promoting right now, are you focusing on brand building, or do you have a specific action you want them to take? Think about how that changes the focus or theme of your story.


Facebook Live ✖️

Facebook Live is not recommended right at the very beginning of Aries Energy as it has its South Node placed here. The South Node can indicate losses, where either content isn’t seen, your time is wasted, or you may be focused on the wrong things.

This doesn’t mean you can’t use it at this time, but if you choose to, make sure that you are leveraging something you’ve already created, or notified them about, where you are maybe re-capping something that you’ve already covered, or other skills or assets you have that benefit what you’re offering but maybe aren’t the ‘main course’. 

This transit brings an opportunity to connect with your audience on a deeper level through authentic and meaningful Facebook Live sessions. The alignment with the South Node in Aries encourages you to tap into your past experiences and expertise, to leverage previous 'hustle'.

Marketing Advice:

Expertise and Authority: Share your knowledge and expertise in your niche, positioning yourself as a trusted authority and valuable resource.

Interactive Q&A Sessions: Engage your audience by hosting live Q&A sessions where they can ask questions and receive real-time responses.

Collaborations and Interviews: Invite industry experts or influencers for interviews or collaborative live sessions to provide diverse perspectives and valuable insights.

Example Strategies:

  • Live tutorials or demonstrations showcasing your skills or expertise.
  • Panel discussions or roundtable conversations with industry experts.
  • Live product launches or announcements with interactive elements, of products or offers you have already previously created, or how what you have already created naturally fits into what you are sharing now.

Facebook Messenger 💸❤️🗣️

This is a great time to do Facebook Stories inside Messenger, use Messenger for Lead Generation or Follow-ups, use Facebook Messenger voice messages to potential clients, or create personal connections using Messenger. 

This transit infuses your Facebook Messenger interactions with charm, warmth, and a personal touch. The alignment with Venus in Aries adds a touch of playfulness and appeal to your messaging.

Some potential content or themes that do well during this time would be follow-up sales with clear CTAs with potential clients you’ve already interacted with (not cold DM’ing), as it’s Venus and we like to be wooed and wowed under Venus.

If you are making connections or following up with voice messages thanking them for participating in something, as a follow-up after a call, as a personal invitation, or giving them something extra, all of these prove extra beneficial at this time.

This is best used for the second stage of marketing after they are already familiar with you, your product, and your service, and they have expressed interest in some way. It can also be great for first introductions if you are giving them something valuable with no strings attached. 

Marketing Advice:

Personalized Engagement: Respond to messages with genuine interest and personalized attention, making your audience feel seen and valued.

Timely Responses: Aim to provide prompt responses to messages, showing your commitment to customer service and building strong connections.

Emojis and GIFs: Use emojis and gifs to add a touch of personality and light-heartedness to your Messenger conversations.

Example Strategies:

  • Exclusive offers or promotions shared through Messenger conversations.
  • Contests or giveaways conducted through Messenger, encouraging audience participation.
  • One-on-one consultations or coaching sessions offered through Messenger.

At the middle & end of Aries Energy - Beginning on the 2nd day of Aries Energy:

Facebook Stories 🎤⚡🌙
, ♅ , ☿

This period marks the ‘lunar return’ of Facebook Stories which acts like a ‘new moon’ or new beginnings. This can be a great period to post something new, or something where the awareness of the product, service, or event is low on your Facebook Stories. The public will be most aligned with what is posted through Facebook Stories at this time, especially if it's inspirational and short (exactly the format of a Facebook Story) and have a clear CTA.

This period also activates Uranus and Mercury, which indicates a great period for information sharing, and AHAs. These could be images of a checklist, informational images or videos, infographics, media, walkthroughs, behind-the-scenes, news, data, or evidence that presents facts or a narrative to provide them with insights they need in order to take the action you are wanting them to take at the end (visit your bio,  your business page, a link, like, comment, etc).

This transit sparks your creativity and brings a burst of innovative energy to your Facebook Stories. With the influence of Uranus, expect the unexpected and leverage the power of unique storytelling, especially from the place of humanity's story or our collective stories woven together. A great place to look for ideas is mythology, as they tell the shared lessons we experience individually and collectively and can be applied to any industry.

The Moon-Mercury activation here is an excellent indicator of clarity around information and decision-making.

Marketing Advice:

Unconventional Narratives: Experiment with storytelling techniques that deviate from the norm, captivating your audience with fresh and unconventional approaches. Consider the Open Loop, or open and closed loop strategy in your emails or social media posts, leave cliffhangers like your favorite tv series to keep your readers engaged. Think of the micro problems they struggle with and how these fit into larger problems, how can you use this understanding in your content and copy? Stories are a great way to do this.

Thought-Provoking Questions: Pose intriguing questions in your Stories, encouraging your audience to engage in meaningful conversations and share their perspectives.

Timely and Trendy Content: Stay updated with current trends and events, incorporating them into your Stories to stay relevant and increase engagement.

Example Strategies:

  • Mini-tutorials or "how-to" Stories showcasing unique techniques or hacks in your industry, think easy to implement (under Aries we are working in short bursts).
  • Interactive quizzes or polls to generate audience participation and gather insights.
  • Behind-the-scenes glimpses into your creative process, highlighting unexpected moments.

Facebook Stories also shares connections with Facebook Live and Facebook Messenger at these activation degrees, so you can leverage these in combination - for example using Facebook Stories to let them know you have a Live Starting, or that you’ll be hosting a livestream, or suggesting they message you if they want more information or have questions. 

If you are creating Facebook Stories, you can share them on Instagram Stories at the same time as they share the same activation degree. ⭐


Facebook Live ⚡🌡️🌙
Rx ☾

The best types of content and themes to present during Facebook Lives at this time are content and information that you have already alluded to previously, for example in emails leading up to this period you break down or discuss the information and then utilize the Facebook Live to demonstrate it’s application, or dive more deeply into it, especially in terms of innovation and how this can improve their lives.

This energy is excellent for cultivating quick action or planting a seed of action, so make sure your CTAs are clear and direct at this time. They will need data and information presented clearly so that they can make a decision. Think Innovative Content.

This period, especially towards the middle-end of Aries, is also a ‘Lunar Return’ for Facebook Live, which acts as a New Moon or new cycle and is a great period to introduce them to something new, reveal something, or get them excited about a new way of doing things or a new solution.

If you have used the period leading up to this time to warm up your audience, and increased their awareness about their problem, then you can use this Facebook Live period to invite them into something new, to take action, and get results around what they’re struggling with.

The energy here is fired up and ready to go. 

This transit ignites your passion and spontaneity during Facebook Live sessions, with the influence of Uranus retrograde inspiring you to break free from conventional approaches.

Marketing Advice:

Bold Experiments: Push the boundaries of your Facebook Live content by trying new formats, concepts, or collaborations, capturing the attention of your audience through innovation.

Live Challenges or Contests: Engage your audience with interactive challenges or contests during your Live sessions, offering prizes or rewards to participants.

Authentic Storytelling: Share personal anecdotes or stories that connect with your audience on an emotional level, creating an authentic and relatable experience.

Example Strategies:

  • Live interviews or panel discussions with influential figures in your industry or niche.
  • Live product demonstrations or launches, showcasing unique features or benefits.
  • Live Q&A sessions to address audience questions and provide real-time insights.

Because Facebook Live and Facebook Messenger share the same degree for Uranus it’s excellent to suggest they reach out to you via Messenger if they have questions during your Facebook Live. 


Facebook Messenger ⚡📢 🗣️
♅ ⨀

There are a couple of ways that you can utilize this Moon-Uranus activation, one is through reaching out and following up with leads (especially warm ones, or those who have expressed some sort of interest in what you’re sharing and teaching), and sending them a voice or personal message. This is not a good time for cold DMs or you might find their response is abrupt, aggressive and cuts you off immediately.

The second is to hold a Facebook Live, and then follow up through Messenger with those who attended, you can ask them if they have any questions, thank them for attending, and/or let them know you’d be happy to share helpful resources or recommendations. It can also be a great way to follow up if they expressed interest in what you’re offering to personally invite them to join you.

This transit infuses your Facebook Messenger interactions with a sense of excitement and innovation. With the influence of Uranus and the Sun, your messaging becomes dynamic, engaging, and impactful.

Marketing Advice:

Quick Response Times: Strive for prompt and efficient responses to messages, showing your commitment to excellent customer service and building trust with your audience.

Interactive Conversations: Initiate conversations with your audience, asking open-ended questions and encouraging them to share their thoughts and experiences.

Creative Use of Media: Incorporate visual elements such as images, GIFs, or short videos into your Messenger conversations, making them visually engaging and entertaining.

Example Strategies:

  • Exclusive offers or discounts shared through Messenger, creating a sense of personalized value for your audience.
  • Messenger-based challenges or games that encourage interaction and foster a sense of community. If it's a part of a challenge have them submit their homework to you via messenger, comment on a post, or respond to a question or express interest from something you share on a Facebook Live.
  • Limited-time promotions or flash sales communicated directly through Messenger.

Facebook Messenger and Facebook Live work hand-in-hand as they share the same Uranus degree and sign, and with Messenger having Uranus direct, it encourages action through personal connection and communication, often just to directly address any objections.

With this also activating Facebook Messenger’s Sun this is a great time to bring attention through personal messaging, especially in regards to raising awareness around a problem, and for them to see that you are personally invested in the work you do and that you’re a real person. 


Facebook Reels 🎬
ASC

Facebook Reels are short videos that last up to 90-seconds in length and at this point in the Aries Cycle, we find the Moon meeting Facebook Reels Ascendant, which essentially is the ‘Face’ of the brand or the first interaction point the public has with a brand. This can be a great time to share something through Facebook Reels that brings attention and curiosity to your brand, you can use it to release something new, give a sneak peek or a trailer, generate excitement, or give a clear CTA to have them do something (ie. sign up for your event, join your email list, go to your shop, get first dibs on a sale and more)

This transit boosts your confidence and charisma when it comes to creating Facebook Reels. With the Moon activating Facebook Reels' Ascendant in Aries, this transit provides an opportunity for you to make a bold impression and captivate your audience with your presence and bring eyeballs and awareness to your Brand.

Marketing Advice:

High-Energy Content: Infuse your Facebook Reels with energy and enthusiasm, showcasing your passion for your niche and grabbing the attention of viewers.

Attention-Grabbing Intros: Start your Reels with a bang, using captivating hooks, music, or visuals to instantly draw in your audience and make them eager to watch more.

Short and Snappy: Keep your Reels concise and engaging, delivering valuable content or entertainment within a short timeframe to hold your viewers' interest.

Example Strategies:

  • Quick tips or tutorials in your niche, delivering bite-sized information that viewers can easily implement.
  • Behind-the-scenes footage of your creative process, giving a sneak peek into your work or projects, or special one-time offers, sales, discounts, or limited editions.
  • Humorous skits or challenges related to your industry, entertaining your audience while subtly promoting your brand.

This degree is the same degree activated in Facebook Groups, Facebook Stories, and Facebook Live so make sure you take advantage of as many of these complimentary platforms and features as possible. 


Facebook Groups 🙌

This is a great place to hold your Facebook Live or post engaging, action-oriented content with a clear CTA. If you’re sharing an event coming up, you can invite them to sign up, if you have an upcoming series you’ll be releasing this is a great time to get them excited about it, create a poll and get feedback, or other engaging content connected to what you have been or will be discussing. 

This transit brings a sense of purpose and destiny to your Facebook Groups. With the North Node in Aries, you have the opportunity to lead and create a thriving community that aligns with your entrepreneurial goals. Wherever we have the North Node in a Chart we have the collective growth of the community or group as the main focus. Meaning that whatever you share at this time, can bring your group together with a common purpose. This can be a powerful opportunity to unite your community deeper around the main focus of why they are there, to begin with.

What are they all wanting individually and collectively?

What do you provide for them in your community and how can you amplify that at this time while also growing your business?

These are great questions to ask yourself to help you define the types of content that are most beneficial for you to share at this time.

Marketing Advice:

Clear and Engaging Group Description: Craft a compelling description for your Facebook Group that clearly communicates its purpose, benefits, and the value it offers to potential members.

Active Community Engagement: Foster a sense of belonging and encourage active participation within your Group by initiating discussions, providing valuable insights, and responding to member comments.

Using your Community for Lead Generation: Creating some questions for membership to your group, including an opportunity for them to join your email list by giving them something valuable is an excellent way to grow your list off Facebook.

Exclusive Content and Offers: Provide exclusive content, resources, or special offers to Group members, making them feel valued and rewarded for their participation.

Example Strategies:

  • Live Q&A sessions or group coaching calls, offering personalized guidance and advice to group members.
  • Weekly themed discussions or challenges to encourage conversation and interaction within the group.
  • Collaborative projects or initiatives that involve group members and foster a sense of community.

Facebook Groups, Facebook Live, Facebook Stories, Facebook Reels, and Facebook Messenger all share the same activation degree, indicating that these platforms/features work in perfect alignment and are best when used TOGETHER at this point in the Aries cycle. 

Suggested ways to use this period - hold a Facebook Live (see above summary on Facebook Live) in your Facebook Group, use Facebook Stories or Facebook Reels to invite them to your Facebook Group, post new content in your Facebook Group, and/or invite them to send you a message through Facebook Messenger. 


 

INSTAGRAM

At the beginning of Aries Energy - Lasting for the 1st day of Aries Energy:

Instagram Posts

During this transit, the Moon is activating Instagram's natal Uranus in Aries, which is a great time astrologically to post content that is forward-thinking, unexpected, or focuses on topics and themes in your field of work that are different than the norm. What makes you different in your work, what are the repeating patterns or experiences you see your clients encountering, and how is your way of supporting them unique or different in some way? Think of out-of-the-box ways that your content, offers, perspectives, or approaches are different, and use this time to post content that gets them thinking.

Also be sure that whatever you do decide to share is innovative, creative, and action-driven with a clear CTA. Uranus loves something unexpected, shocking, surprising, interesting, or new. Think pattern-interrupts, futuristic, eye-catching, or out of the norm.

Marketing Advice: Authenticity and Uniqueness: Let your true personality shine through your Instagram posts. Be authentic, and genuine, and showcase your unique perspective to stand out from the crowd.

Visual Appeal: Focus on creating visually captivating content. Use high-quality images, aesthetically pleasing filters, and engaging captions to capture the attention of your audience.

Hashtags and Trending Topics: Stay up-to-date with relevant hashtags and trending topics in your niche. Incorporate them strategically into your posts to increase visibility and reach a wider audience.

Example Strategies:

  • Collaborating with influencers or industry experts for shoutouts or guest appearances on your Instagram feed.
  • Running contests or giveaways to encourage engagement and attract new followers.
  • Sharing behind-the-scenes content to provide an exclusive glimpse into your entrepreneurial journey or the development or evolution of a product or service.

Uploaded Maximum Video Length: 60 minutes


Instagram Carousels 💸❤️‍🗣️
♀ 

I can't imagine a better transit for posting on Instagram using Instagram Carousels. This Moon is activating Instagram Carousel's natal Venus in Aries, and with Instagram being naturally ruled by Venus, it makes this transit extra powerful. Think beautiful imagery, happily ever afters, visual stories laid out through a stream of carousel photos or videos, a before and after, or using the carousels as a step-by-step process.

Here with Venus getting some extra lunar attention in Aries, this is a great time for sales, whether soft or a little more direct, to display beautiful imagery that highlights your business aesthetic, beautiful product shots or videos (lifestyle-focused, and inspirational) that drive traffic to your offer or specific strategic goal. This is also an excellent time to make quick sales through a solid marketing campaign that takes advantage of Instagram Carousels.

This transit enhances your creativity and charm on Instagram Carousels, with the influence of Venus. It's a time to create visually appealing and engaging carousel posts that captivate your audience.

Marketing Advice: Storytelling through Slides: Use the carousel format to tell a captivating story or deliver step-by-step guides and tutorials. Engage your audience by guiding them through a narrative or sharing valuable insights.

Visually Cohesive Design: Maintain a consistent visual theme throughout your carousel posts. Use cohesive colors, fonts, and design elements to create a visually appealing and professional look.

Call-to-Action (CTA): Include clear and compelling CTAs in your carousel posts, encouraging your audience to take specific actions such as liking, commenting, or visiting a link.

Some Ideas for Your Carousels: 

  • Event Recap
  • Behind-The-Scenes Stories
  • Introduce Your Employees (highlighting your values under Venus)
  • Share User-Generated Content
  • Share Your Brand Story (highlighting your values under Venus)
  • Share Makeover or Before and Afters to showcase transformations or processes.
  • Showcase Customer Reviews (you’re not bragging, they are). 
  • Educational or Informative Content shared through a series of Slides/Images.
  • Presenting product catalogs or showcasing different variations of a product or service.

Image and Video Upload Limits: 

The number of Videos/Images: Up to 10 images OR 10 Videos OR a combination of 10 videos and images total.
Video Length: 3-60 seconds each. 



At the middle & end of Aries Energy - Beginning on the 2nd day of Aries Energy:

Instagram Posts 📢

Here we have the Moon Conjunct Instagram Posts' natal Sun in Aries, this acts as a 'New Moon' period which is great for beginning the reveal of a new product, service, or Instagram series. The timing is ripe for getting your followers excited about something that is coming, inviting them to join you along for the ride, or dropping hints that something is on its way. It's important that your content is inspirational, and action-driven with a clear CTA, re-directing them to your bio link for more information.

The content here can be direct sales, or other types of strategic action-oriented content, for example, if you have a live event coming up, or you’ll be opening the doors soon to your new program, you have a book releasing, a new podcast coming out, or a free gift, this is a good time to share it with them. 

This transit energizes your self-expression and creativity on Instagram. It's a time to shine, show your passion, and let your personality radiate through your posts. This is best for short, to-the-point, posts and content that inspire your community and followers.

Marketing Advice:

Compelling Captions: Craft engaging captions that resonate with your audience. Use storytelling techniques, humor, or inspirational messages to captivate their attention and evoke emotion.

Consistent Posting Schedule: Establish a consistent posting schedule to maintain visibility and stay connected with your audience. Be present and active on the platform.

Engagement and Community Building: Respond to comments, messages, and interactions on your Instagram posts. Engage with your audience, ask questions, and encourage conversations to foster a sense of community.

Collaborations and Shoutouts: Collaborate with other Instagram users, influencers, or brands to cross-promote each other's content and expand your reach. Shoutouts can help introduce your brand to new audiences.

Example Strategies:

  • Sharing personal stories and experiences that align with your brand values and resonate with your audience.
  • Creating visually stunning flat lays or product showcases to highlight your offerings.
  • Incorporating user-generated content by encouraging followers to tag your brand in their posts.

Instagram Posts, Instagram Live, Instagram Reels, and Instagram Carousels all share the same Aries Activation Degree which means you can use them all simultaneously to promote the same content with minor variations or tweaks to each. For example, if you’re hosting an Instagram Live you can post it to your Instagram, create a Carousel bringing attention to some of the things you covered or will be covering, and share a preview or a recap on Instagram Reels. 

Uploaded Maximum Video Length: 60 minutes


Instagram Live ⚡🌡️
Rx

With Instagram Live having its natal Uranus retrograde activated by this lunar transit it indicates that this is a good time to hold an Instagram Live on the content you have already alluded to either through email, previous Instagram Posts, Reels, Stories, or Carousels. You want to ensure they are already familiar with the content before revealing it over Instagram Live. 

This can be something as simple as dropping hints that something is on the way, covering one aspect of a bigger topic that you'll be focusing on more fully, or if you have already led into this period with a solid marketing strategy and they are a warm audience, you can then use this period as the 'great reveal', or for direct sales of your offer.

Marketing Advice:

Interactive Q&A Sessions: Use Instagram Live to host live Q&A sessions where your audience can ask questions and receive immediate responses. Encourage engagement and create a sense of community.

Collaborative Interviews: Invite industry experts, influencers, or other entrepreneurs for live interviews on your Instagram Live. This not only provides valuable insights but also exposes your brand to a new audience.

Behind-the-Scenes Experiences: Take your audience behind the scenes of your business or projects through live video. Showcasing the process and sharing exclusive content creates a sense of exclusivity and authenticity.

Example Strategies:

  • Hosting live tutorials or demonstrations to share expertise and educate your audience.
  • Conducting live product launches or announcements to create excitement and anticipation.
  • Streaming live events or workshops to provide virtual access to your audience.

Note: Instagram Posts, Instagram Live, Instagram Reels, and Instagram Carousels all share the same Aries Activation Degree which means you can use them all simultaneously to promote the same content with minor variations or tweaks to each. For example, if you’re hosting an Instagram Live you can post it to your Instagram, create a Carousel bringing attention to some of the things you covered or will be covering, and share a preview or a recap on Instagram Reels. 


Instagram Reels 🔥🏆
MC

What a potent transit! Here we have the Moon conjunct Instagram Reel's natal Mars and Midheaven, which is a one-two punch for your marketing and sales promotions and strategies, especially if they are clear, and to the point. Don't shy away from using this as a recap to drive your audience to your sales page, your posts on your profile, or any other actions you'd like them to take. This is a potent period for sales, especially if you have already warmed your audience up before this point.

You want to make sure your CTAs are very clear, and that your bio link is direct and takes them exactly where they need to go. Use this period to give a big final or initial push to an offer, cart open or cart close, or entice them to join or sign up for your community, list, or event. 

This period if used well can greatly benefit your reputation, brand awareness, visibility, and public image on Instagram Reels and can indirectly work to highlight your professional achievements and expertise.

Encourage them to take big action, and go for it.

Marketing Advice:

Dynamic and Energetic Content: Create Reels that are visually captivating, fast-paced, and showcase your enthusiasm for your brand or topic.

Call-to-Action: Encourage your audience to take specific actions such as liking, commenting, sharing, or visiting your website, using persuasive language and compelling visuals.

Showcasing Expertise: Demonstrate your knowledge and expertise in your industry or niche through informative and educational Reels.

Professional Branding: Maintain a polished and professional image in your Reels, reflecting your expertise and authority in your field.

Storytelling with Purpose: Craft Reels that tell compelling stories related to your entrepreneurial journey, showing how you or your clients have overcome adversity, or the challenges or struggles you had to bring them the product, offer, or system that you provide. Why it's imperative that they do something about it now, and how challenges present opportunities.

Collaborations with Influencers: Partner with influencers or industry experts to create Reels that leverage their audience and enhance your credibility.

Example Strategies:

  • Tutorial-style Reels demonstrating how to use your products or services effectively.
  • Behind-the-scenes glimpses into your creative process or the making of your products.
  • Quick tips and hacks related to your niche that provide value to your audience.
  • Success stories and milestones, celebrating achievements and growth in your business.
  • Motivational and inspirational Reels that inspire and empower your audience.
  • Collaborative Reels featuring industry experts or influencers discussing relevant topics.

Note: Instagram Posts, Instagram Live, Instagram Reels, and Instagram Carousels all share the same Aries Activation Degree which means you can use them all at the same time to promote the same content with minor variations or tweaks to each. For example, if you’re hosting an Instagram Live you can post it to your Instagram, create a Carousel bringing attention to some of the things you covered or will be covering, and share a preview or a recap on Instagram Reels. 


Instagram Carousel 🔥⚡🎬
♂ ♅ ASC

This transit keeps the momentum and energy going through Instagram Carousel by activating its natal Mars, Uranus, and Ascendant (Brand Spotlight). Don't hesitate to use this period to share a series of images or videos as a trailer, preview, re-cap, checklist, or process encouraging your followers to take action. This can be great for time-sensitive offers, disappearing bonuses, events, sales, or anything else that gets them (and you) excited and ready for takeoff.

From a brand perspective, this is also a great opportunity for you to expand your followers, you may want to run ads to an Instagram Carousel, drive traffic to your Instagram Carousel Post, share your lead magnet, or invite them to learn more either through your group, joining your email list, or signing up for an event.

Marketing Advice:

Bold and Impactful Content: Create Carousels that make a strong impression, using eye-catching visuals, bold statements, and thought-provoking ideas.

Incorporate Interactive Elements: Engage your audience by including interactive elements like quizzes, polls, or swipe-based storytelling to increase participation and interaction.

Showcase Unconventional Ideas: Tap into your unique perspective and showcase innovative concepts, challenging the status quo, and capturing attention with fresh approaches.

Example Strategies:

  • Step-by-step tutorials or guides that demonstrate unique techniques or approaches in your industry.
  • Comparative Carousels that present contrasting ideas or options to help your audience make informed decisions.
  • Educational Carousels that break down complex topics into easily digestible slides focused on implementation.

Note: Instagram Posts, Instagram Live, Instagram Reels, and Instagram Carousels all share the same Aries Activation Degree which means you can use them all simultaneously to promote the same content with minor variations or tweaks to each. For example, if you’re hosting an Instagram Live you can post it to your Instagram, create a Carousel bringing attention to some of the things you covered or will be covering, and share a preview or a recap on Instagram Reels. 

Image and Video Upload Limits: 

The number of Videos/Images: Up to 10 images OR 10 Videos OR a combination of 10 videos and images total.
Video Length: 3-60 seconds each. 


Instagram Stories ⚡🌡️
Rx

Like Instagram Live, Instagram Stories also has it's natal Uranus retrograde activated by this lunar transit, indicating that this is a good time to create Instagram Stories using the content you have already alluded to either through email, previous Instagram Posts, Lives, Reels, Stories, or Carousels. You want to make sure they are already familiar with the content first before covering it at this time through Instagram Stories. 

Remember Stories are great opportunities to give a 'skim across the surface' of topics you've covered in other places or to expose your followers (and potential new followers) to some of your content without having to dive in deep. Think of it as 'content for the time-starved' or those who don't know they're in love with you yet 😉

Marketing Advice:

Predictably Unpredictable Content: Surprise your audience with spontaneous and unexpected Stories, based on content you have already alluded to, keeping them engaged and curious.

Authenticity and Imperfections: Embrace the raw and unedited nature of Stories, allowing your genuine personality to shine through.

Storytelling Sequences: Use the series of Story slides to deliver a captivating narrative or share in-depth insights.

Example Strategies:

  • Day-in-the-life stories showcasing your work routine or personal experiences.
  • Q&A sessions and interactive polls to encourage audience engagement.
  • Sneak peeks and teasers for upcoming projects or releases.

If you are also creating Facebook Stories, you can share them on Instagram Stories at the same time as they share the same activation degree. 

Note: Instagram Posts, Instagram Live, Instagram Reels, and Instagram Carousels all share the same Aries Activation Degree which means you can use them all simultaneously to promote the same content with minor variations or tweaks to each. For example, if you’re hosting an Instagram Live you can post it to your Instagram, create a Carousel bringing attention to some of the things you covered or will be covering, and share a preview or a recap on Instagram Reels. 


TIKTOK

At the beginning of Aries Energy - Lasting for the 1st day of Aries Energy:

TikTok
Rx ☋ ☾ Chiron Rx

This transit holds the power to help you build not only the core content, theme, and master message of your TikTok account but also holds the power to content that will help you to grow your account and following over time and will ensure that you also continue to get new and recurring clients.

The reason this transit is so powerful is that here we have the Moon conjunct TikTok's natal Saturn Retrograde, its Natal South Node, its Natal Moon, and its Natal Chiron Rx. Astrologically speaking there are a few planetary placements that we look to that hold power over the public and the past, which become the roots or core medicine of a business across a platform. And this transit activates three of those points. First, the South Node indicates the past and the collective wisdom and experience of the past of the collective, and when it comes to a platform, it holds what ties them together, what they have in common,  here we see it in Aries, which is to feel capable, strong, to take risks, to try something new, to take charge and to take action towards what's important.

Here we also see that in TikTok's chart this is conjunct it's natal Moon, which creates a Lunar Return every time the Moon returns to this position once a month. One of the drawing agents of TikTok is that we can connect with a range of emotions, experiences, and perspectives and that by listening to other people's stories and watching their short videos (Aries) we are inspired to take action in our own lives.

This also alludes to the fact that on this platform one of the things that tends to 'sell well' or get lots of views (Aries) is how you took yourself from A-B and found success and the ways that you went about doing that (South Node, Chiron, Saturn Rx), but it comes with a double-edged sword, in that people may attack you for exactly this.

The reason for this is reflected in TikTok's natal placements, and the sharpness of this platform -  Saturn (Rx), conjunct South Node, Conjunct Moon, and Conjunct Chiron (rx) in Aries, can also show a platform that attracts users who can be kind of heartless (Chiron Rx), and cutting, and making comments that are deeply hurtful (South Node) and don't feed or nourish (Moon) content creators or other users.

The truth with this platform is that you can with consistent content, and willingness to put yourself out there, grow your following quite quickly (Aries Moon) on this platform, but it will mean developing a thicker skin (Aries Moon/Saturn Rx) to do so.

From a content perspective, some of the best pieces of content that will do well at this time are ones that share your own journey, struggle, and transformation, how you slowly overcame obstacles, the foundations you used, and the wisdom you can share. In this way (haters aside) it can be used as a catalyst for personal and collective growth.

The content shared at this time has the power to build your brand, however, it will be a bit slower than you may like with this transit aspecting TikTok's Saturn Rx, the key here is consistency for this platform over time, and if at first, you don't succeed in getting the engagement you wish, to try, try again. Short, actionable content, that makes them FEEL something, and that they can relate to will do better than other types of content at this time.

Example Strategies:

  • Vulnerable Storytelling: Share personal stories of your own healing journey, emphasizing the challenges you've faced and the lessons you've learned. By opening up about your vulnerabilities and growth, you create an atmosphere of trust and empathy on TikTok.
  • Empowerment Challenges: Launch challenges that encourage your TikTok audience to engage in self-reflection, personal growth, or acts of kindness. Foster a supportive community where participants can share their experiences, offer support, and inspire one another.
  • Authentic Conversations: Initiate open and honest discussions on topics related to healing, self-discovery, and personal transformation. Use TikTok's duet feature to engage in conversations with your audience, creating an interactive space for dialogue and connection.

In the realm of TikTok, vulnerability, and healing become catalysts for growth and connection. Embrace this cosmic alignment as an opportunity to dive deep into your own healing journey, while also inspiring and supporting others on theirs. Let your TikTok content serve as a transformative force, fostering a community of empathy, growth, and empowerment.


TikTok Live Events
Chiron Rx

Here we see the transit Moon conjunct TikTok Live Events natal Chiron Rx in Aries, which presents an opportunity to create events that channel wounds (your own and common challenges and pain of your followers) into action. Through sharing live content where vulnerability, authenticity, and personal transformation take center stage.

This transit invites you to curate events that provide a safe and supportive space for your TikTok community to share their stories, connect with others, and explore transformative themes. By creating an atmosphere of empathy and understanding, you enable your viewers to embrace their own healing journeys and find inspiration in the collective experiences shared during your live events.

When planning your TikTok Live Events, consider themes that revolve around personal growth, empowerment, and overcoming adversity. Whether it's through interactive discussions, guided meditations, workshops, or storytelling sessions, infuse your events with a sense of purpose and meaningful connection.

The big message here is to not stay too much in the emotional watery depths as this is an Aries Moon after all but to channel the emotional pain, frustration, and stuckness into action and quick implementation. To get your community to DO SOMETHING about what they're feeling. After all this transit is activating TikTok's Chiron Retrograde, meaning that we haven't fully cleared what we're exploring and we're also not ready to go super deep into it either, but rather use it as kindling to foster change.

During this transit, authenticity is key. Embrace vulnerability and share your own healing experiences, lessons learned, and insights gained. By opening up about your own journey, you create a space where others can feel safe to do the same. Your TikTok Live Events become a platform for deep emotional connections, offering understanding with a dose of rallying fierceness, inspiration, and guidance to those in need.

Example Strategies:

  • Interactive Q&A Sessions: Host live Q&A sessions where your TikTok audience can ask questions related to personal growth, healing, and empowerment. Provide insightful answers and practical advice, ensuring that your responses are grounded in empathy and understanding.
  • Collaborative Workshops: Partner with other TikTok creators or experts in the field to host collaborative workshops during your live events. These workshops can focus on various aspects of personal transformation, such as self-care practices, mindset shifts, or goal-setting strategies.
  • Guided Meditations and Visualization: Incorporate guided meditations or visualization exercises into your TikTok Live Events. These practices can help your audience tap into their inner wisdom, release emotional blockages, and foster a sense of peace and empowerment.

By aligning your TikTok Live Events with the energy of Chiron Rx, you have the power to facilitate deep healing, personal growth, and above all, results within your TikTok community. Embrace vulnerability, foster authentic connections, and provide a platform for collective transformation.


 

YOUTUBE

At the beginning of Aries Energy - Lasting for the 1st day of Aries Energy:

YouTube

This transit has the Moon Conjunct YouTube's Natal Moon, marking a Lunar Return (lunar birthday) for YouTube. If you don't yet have a YouTube Channel this can indicate an excellent period to create one, as your YouTube Channel's Birthday would share the same Moon (needs of the public/subscribers) as that of YouTube itself.

From a content perspective, this is a very aligned time to create and share content on YouTube in the unique style of YouTube itself. One of the things that YouTube is known for is a very particular type of video structure, a short introduction to the content, which rapidly shifts into a catchy intro, inviting you to subscribe, and then a play-by-play walkthrough of whatever is being taught or shared, followed by a recap, and reminders to like and subscribe. It rewards short-actionable content that captures attention quickly, and this is exactly the type of content that is highlighted by this transit. With the Moon in Aries, conjunct with YouTube's Moon, you are speaking directly into the hearts and minds of your YouTube following.

Astrological Influence: Aries is the sign of action, assertiveness, and individuality. When the Moon aligns with YouTube's natal Moon in Aries, it marks a new beginning, or 'new moon' cycle, which sets the stage for you to unleash your authentic self and give a boost to your channel and content, even if you don't have much (or any) content on there at this time. It's time to embrace your unique strengths, showcase your expertise, and fearlessly share your passions with the world.

Marketing Advice:

  1. Show Your Expertise: Buckle up and show the world what you're made of! With the Aries energy by your side, position yourself as a leading authority in your niche. Create killer tutorials, industry insights, and practical tips that showcase your expertise and make your viewers go "Wow!"

Example Content: Whip up engaging how-to videos, informative discussions, or trend breakdowns that give your audience valuable insights and actionable advice. By showcasing your knowledge and skills, you'll become the go-to guru in your field, attracting a loyal fan base.

  1. Embrace Your Authenticity: It's time to drop the filters and let your true colors shine! Aries wants you to be unapologetically YOU. Share personal stories, triumphs, and even the occasional Oops moments that make you relatable and connect with your audience on a genuine level.

Example Content: Unleash your inner vlogger and take your viewers on a journey behind the scenes of your entrepreneurial endeavors. Share your wins, challenges, and lessons learned. By being open and authentic, you'll forge a bond with your audience that's as strong as iron.

  1. Take Bold Action: Aries doesn't like to play it safe, and neither should you! This transit is your green light to take bold leaps and try new things on your YouTube channel. Don't be afraid to collaborate, experiment with fresh formats, and make your content stand out in a crowded digital world.

Example Content: Host or share exhilarating webinars, or epic panel discussions where you bring in industry experts or fellow entrepreneurs to drop some knowledge bombs. Collaborations and interactive sessions are your secret weapons for expanding your reach and attracting new fans. If you also have a Podcast you can use this time to share the video version of your podcast to your YouTube Channel.

With the cosmic energy of the Moon in Aries fueling your YouTube journey, it's time to strap in, hit that record button, and unleash your unstoppable passion.


YouTube Live
♂ ♅

I can't think of a better Moon to hold a YouTube Livestream under, here we see the Transit Moon Conjunct YouTube Live's Mars and Uranus in Aries. This is a recipe for sales, action, clear CTA's, and punchy content that goes right to the heart of the matter. If you have been thinking about holding a live event or using live events to get more eyeballs onto your content, you have the cosmos on your side at this time.

With the Moon conjunct with YouTube Live Mars, we see an audience that is ready to take quick action and do something about what is holding them back. This is great for workshops, implementation, sales, and directing your followers and viewers to take a specific action. They're motivated and fired up, they just need you to direct them where to go to create the best impact and ROI. This aspect is also joined by YouTube Live's natal Uranus which is quick downloads, implementation, ideas, insights, Aha's, and using technology to transmit information and knowledge. Here we can see things happen quickly, especially if the information you're sharing is timely, innovative, and new, and combines complementary ideas that support them in their growth.

Astrological Influence: Aries is synonymous with boldness, enthusiasm, and initiation. With the Moon aligning with YouTube Live's natal Mars and Uranus in Aries, you have the cosmic green light to embark on launches, promotions, sales, and crystal-clear calls-to-action that leave no room for hesitation.

Marketing Advice:

  1. Launch with Fiery Enthusiasm: This transit is the perfect time to launch new products, services, or initiatives on your YouTube Live platform. Infuse your announcements with the enthusiastic Aries energy, igniting excitement and curiosity in your viewers.

Example Content: Unveil your latest offerings with a captivating live event. Share behind-the-scenes glimpses, highlight the unique features of your products, and create a sense of urgency by offering exclusive bonuses or limited-time discounts. With your energetic presence, you'll inspire your audience to join you on this exciting new journey.

  1. Create Irresistible Promotions: Aries loves a good challenge, and this transit invites you to design compelling promotions that spur your audience into action. Craft irresistible offers and discounts that motivate your viewers to become loyal customers.

Example Content: Host live sales events, flash promotions, or limited-time giveaways during your YouTube Live broadcasts. Clearly communicate the benefits, value, and urgency of your promotions, providing a strong call to action that encourages your audience to make a purchase or take advantage of the offer. By leveraging the Aries energy, you'll create a buzz and drive conversions.

  1. Emphasize Clear Calls-to-Action (CTAs): During this period, it's essential to be direct and explicit in guiding your audience to take action. Aries Energy thrives on clarity and decisiveness, so ensure your CTAs leave no room for confusion.

Example Content: Use strong, concise CTAs throughout your YouTube Live events. Encourage viewers to subscribe to your channel, visit your website, make a purchase, or engage with your content in specific ways. Make it easy for your audience to understand what they need to do next, and provide them with the necessary links or instructions to take immediate action.

With the energetic influence of the Moon in Aries on YouTube Live's natal Mars and Uranus, the stage is set for launches, promotions, sales, and decisive calls to action. Embrace the fiery enthusiasm, captivate your audience, and lead them to take inspired steps. By leveraging this period effectively, you'll build momentum, drive conversions, and establish a thriving community of loyal followers. So, launch with passion, create irresistible promotions, and confidently guide your viewers to take action. Success awaits in the realm of YouTube Live.


YouTube Shorts
Chiron Rx, Chiron

This transit is activating several YouTube Shorts charts, both Chiron Retrograde and Chiron Direct. With Chiron in Aries we can see the purpose of YouTube Shorts is to convey a specific pain or struggle, in short form, and drive a specific action or result. This indicates that the content not only needs to be short and to the point but it also clearly needs to nail the pain points or struggle of the viewer or audience you are preparing the Short for. By knowing the intimate needs, wants, and challenges of your viewers, and creating a short, to-the-point, and easily accessible solution (think short implementation, or first step), the goal here is to simply sell that first step or action towards attaining that goal.

Shorts here can be used as re-caps with an alignment to the struggle of the viewers, as well as the key to healing or the medicine that awaits them on the other side. If you intimately understand this and can also provide the medicine, or a way for them to drastically improve their situation (after all Chiron is the wounded healer, with a lifelong wound, meaning not all wounds are meant to be healed, but they are meant to be mastered and turned to gold), and can turn that into YouTube Short you'll see great results from what you share at this time.

Astrological Influence: Chiron in Aries empowers us to take action on our wounds, ignite the courage to face challenges, and embark on a healing journey. With the Moon's conjunction, you have a unique platform in YouTube Shorts to motivate your audience to confront their emotional wounds, embrace transformation, and take inspired action toward their own healing.

Marketing Advice:

  1. Inspire Action: Utilize the dynamic energy of Chiron in Aries to inspire your viewers to take action. Encourage them to face their emotional challenges, embrace healing, and embark on a journey of personal growth.

Example Content: Create YouTube Shorts that deliver powerful messages of empowerment, urging your audience to step out of their comfort zones, overcome obstacles, and pursue their dreams. Use concise and impactful visuals to motivate them to take the first steps toward their own healing and transformation.

  1. Provide Practical Guidance: Chiron in Aries is all about practical action and finding solutions. Offer your audience practical guidance, tools, and strategies to support them in their healing process.

Example Content: Create short, informative videos that provide step-by-step instructions, actionable tips, or exercises that help your viewers navigate their emotional wounds and promote self-healing. Empower them with practical tools and insights they can apply in their daily lives (ideally immediately).

  1. Foster Empathy and Support: Create a safe and supportive environment within the YouTube Shorts community. Cultivate empathy, understanding, and connection among your viewers as they embark on their healing journeys.

Example Content: Develop Shorts that share personal stories of triumph over adversity, emphasizing the power of resilience and self-compassion. Encourage your viewers to share their own stories, engage in discussions, and support one another in the comments section. By fostering a community of empathy and support, you create a space for collective healing and growth.

Remember specifically what your community is struggling with, what are their obstacles to getting help, doing the work, taking action, saying yes to your offer, or otherwise experiencing a resolution to their struggles? Focus your shorts on short, actionable ways they can make change happen, and remind them that change is a decision, and sometimes the best decisions are deciding now to do something about it, and then provide some quick ways or shortcuts to help them see faster results.

With Chiron in Aries, the Moon's conjunction with YouTube Shorts presents a unique opportunity to inspire action, provide practical guidance, and foster a supportive community of healing and growth. Encourage your audience to take brave steps towards their own transformation, provide them with actionable strategies, and cultivate empathy and support within the YouTube Shorts community. 


At the middle and end of Aries Energy - Beginning the 2nd day of Aries Energy:

YouTube Live
⨀ ☿ Rx ♃

What an incredible transit, here we have the Moon Conjunct YouTube Live's Sun, Jupiter, and Mercury Retrograde in Aries. This gives us a very clear view of the focus and marketing approach of how to use YouTube Live and what it does best. With Sun in Aries, Jupiter in Aries, and Mercury Rx in Aries, we see here that the purpose is quick, direct action. When viewers are watching YouTube Lives, they are ready to jump in with both feet, implying that the content needs to be well laid out, methodical in its approach (ie, step-by-step) and that the viewers are action-oriented.

The only challenge we can see here is that Mercury is Retrograde meaning that this type of content tends to do best if there are other videos on the YouTube channel covering the same, similar, or aligned content and that during the YouTube Live, you are referring to that content, and connecting it in with what you are sharing in your Live. It also indicates that if you are able to warm your audience up before presenting your content on YouTube Live and they have been exposed to it before, ideally via email or other channels your content, engagement, and sales will do significantly better.

This also indicates with Jupiter here that you can gather great PR, attention, and a following, and use the content shared in YouTube Live for further publishing whether it be articles, books, or other courses. This also shows that you can see financial returns, and highlights the benefits of teaching+sales at this time as a part of your YouTube Live strategy.

The Sun being here shows a natural spotlight on what you're sharing during your Live and that if you hold one now you're more likely to get more viewers, attention, and return on your time investment. Just make sure you have clear CTAs, provide direct links, explicitly tell them the next steps, and make sure that you overcome any mental obstacles (ie wherever they see the solution as complex, or challenging) so that you can ensure that you're serving them and yourself the best possible chances.

Astrological Influence: The Sun represents vitality and visibility, Mercury retrograde enhances communication and reflection, while Jupiter brings forth growth and abundance. With the Moon's conjunction, this transit fuels your YouTube Live endeavors with an extra dose of enthusiasm, creativity, and opportunity.

Marketing Advice:

  1. Amplify Your Visibility: Leverage the radiant energy of the Sun to increase your visibility and reach on YouTube Live. Shine a light on your expertise, passion, and unique offerings.

Example Content: Conduct live sessions where you showcase your skills, share valuable insights, or provide entertaining content that aligns with your niche. Engage with your audience, answer their questions, and demonstrate your expertise to establish yourself as a go-to authority in your field.

  1. Reflect and Revise: Mercury retrograde invites you to reflect on your past YouTube Live performances and refine your content and delivery. Use this period to revisit your strategies, analyze audience feedback, and make improvements.

Example Content: Host live Q&A sessions or discussions where you openly address common concerns or misconceptions related to your industry. Take advantage of Mercury retrograde's introspective energy to discuss lessons learned, provide updates, and engage in meaningful conversations with your audience.

  1. Embrace Growth and Abundance: Jupiter's influence brings opportunities for expansion and prosperity. Tap into this energy to attract a larger audience, explore collaborations, and cultivate abundance in your YouTube Live endeavors.

Example Content: Organize live events, webinars, or workshops that provide valuable insights, teach new skills, or offer exclusive opportunities to your audience. Collaborate with other creators or experts to broaden your reach and deliver high-value content that resonates with your viewers.

By embracing the dynamic energy of the Moon's conjunction with YouTube Live's Sun, Mercury retrograde, and Jupiter in Aries, you can amplify your visibility, reflect on your strategies, and invite growth and abundance into your YouTube Live journey. Showcasing your expertise, engaging with your audience, and fostering a sense of community will contribute to your success.



TWITTER

At the beginning of Aries Energy - Lasting for the 1st day of Aries Energy:

Twitter
⨀ ☊ MC ♃ Rx

Holy Canoli, what a power-packed transit. This Moon is activating several of Twitter's charts, both from when it first launched to the Musk takeover. Here we see the Moon conjunct Twitter's natal Sun, North Node, Midheaven, and Jupiter Retrograde in Aries.

In essence, this Moon emphasizes the pure expressed energy of Twitter itself, and with that in mind, the content you choose to share on Twitter at this time not only will have eyes beckoning to see it but will get a lot more engagement than at any other time, so long as you share content that your followers are wanting to see and engage with.

Good thing we have the Moon working on our side to help us decide exactly what kind of content to be posting. The best types of content for this transit are short, actionable, and possibly more aggressive, controversial challenging content. This is a good time to hop up on your soap box and give a rant or two, don't be afraid to say what you actually think and invite your followers to share their thoughts. What topics have your community riled up right now? What are you feeling ready to challenge? What would you stake your reputation on? Whatever you decide to share at this time, don't be afraid to stand behind your words, or at least open a dialogue for others to share differing views and opinions, it's good to get it out there, and if it starts a bit of a Twitter war, it's still great for engagement.

The benefit here is that we have Jupiter working on our side, and this may provide you with a lot of fodder for other content you may create as a result. Focus on inspiring people, allow yourself to be a bit controversial, and use your content to show how you're different.

Summary: As the Moon aligns with Twitter's Sun, North Node, Midheaven, and Jupiter Rx in Aries, you step into the spotlight with a renewed sense of purpose and ambition. This transit encourages you to tap into your authentic self and share your unique voice with the Twitterverse. The North Node's presence signifies a destined path, urging you to align your Twitter presence with your true calling. With the Midheaven in focus, this is a time for professional growth and recognition, while Jupiter's retrograde motion invites you to revisit past strategies and expand your horizons.

Marketing Advice:

  1. Authentic Personal Branding: Embrace your individuality and infuse your Twitter presence with your authentic self. Let your passions, values, and unique perspective shine through in your tweets and interactions.

Example Strategies:

  • Share personal stories and experiences that connect with your audience's emotions
  • Highlight your expertise and offer valuable insights into your niche
  • Craft a compelling bio that showcases your personality and expertise
  1. Engage and Inspire: Foster genuine connections and engage in meaningful conversations with your Twitter community. Inspire and uplift others through your tweets, sharing content that educates, motivates, and sparks discussions.

Example Strategies:

  • Participate in Twitter chats and contribute valuable insights
  • Respond to comments and messages, showing genuine interest and fostering dialogue
  • Share uplifting quotes, inspiring messages, or thought-provoking questions
  1. Strategic Expansion: Use this transit as an opportunity to expand your reach, influence, and professional network on Twitter. Revisit past strategies, identify areas for improvement, and explore new avenues for growth.

Example Strategies:

  • Collaborate with industry peers or influencers on Twitter to cross-promote each other's content
  • Join relevant Twitter communities, groups, or hashtags to connect with like-minded individuals
  • Offer exclusive promotions or discounts to your Twitter followers to encourage engagement and loyalty

Remember, with the Moon aligning with Twitter's Sun, North Node, Midheaven, and Jupiter Rx in Aries, you have the cosmic support to shine brightly and expand your influence on this dynamic social media platform. Embrace your authenticity, engage with your audience, and strategically leverage this transit to propel your Twitter presence to new heights.


Twitter Community Spaces
Rx

Here we have the transit Moon Conjunct Twitter Community Spaces Natal Jupiter Rx, which highlights using Community Spaces as a teaching and educational platform. Jupiter in general is focused on personal growth, both intellectually, culturally, and spiritually, and desires to have open dialogues to increase its awareness. With Twitter Community Spaces Jupiter being natally retrograde we see this showing up as niched community topics, and dialogues focused on specific topics, directions, or perceptions, where we are narrowing the specs down to be around exact themes, data, or topics. 

It in a way is taking the place of the Community town hall, or the down square soap box, where we can open discussions and share experiences, perspectives and chew on data, or bounce ideas around.

In the sign of Aries, we are looking for shorter dialogues, with a focus on inspiring change, encouraging action, and implementation within our own lives and areas of expertise and focus. It's about grassroots movements, and taking the conversation directly to the people.  

This transit encourages you to step into a leadership role, or at least that of a co-host or participant in a relevant Twitter Community Space, and foster conversations and dialogue with peers, or experts in complementary fields, with your greater community.

This can be an excellent time to create an inclusive and empowering environment where your audience feels compelled to participate and contribute.

Marketing Advice:

  1. Inspiring Themes: Choose topics that ignite passion and inspire action. Tap into the adventurous nature of Aries and create discussions that encourage personal growth, exploration, and overcoming challenges.
  2. Thought Leadership: Share your expertise and unique perspectives to position yourself as a thought leader in your industry. Provide valuable insights, thought-provoking questions, and actionable advice to captivate your audience.
  3. Active Engagement: Encourage active participation and engagement within your Community Spaces. Utilize interactive features like polls, surveys, and open-ended questions to gather opinions, spark discussions, and make your audience feel valued.
  4. Networking Opportunities: Foster connections and collaborations by inviting guest speakers, influencers, or industry experts to your Community Spaces. This can attract a wider audience and create valuable networking opportunities.

Example Strategies:

  • Panel discussions featuring industry experts to share insights and exchange ideas.
  • Live Q&A sessions with thought leaders, allowing your audience to ask questions and gain valuable advice.
  • Exclusive behind-the-scenes tours or sneak peeks of upcoming projects or events, fostering a sense of exclusivity and anticipation.
  • Collaborative workshops or masterclasses where you share your expertise and guide your audience through actionable steps toward their goals.

By leveraging the power of Jupiter Rx in Aries, your Twitter Community Spaces become a platform for influential conversations, personal growth, and collaboration.


At the middle and end of Aries Energy - Beginning the 2nd day of Aries Energy:

Twitter

Here, we see the transit Moon conjunct Twitter's natal Jupiter in Aries, re-activating the energy and expression of Twitter at the time of its birth. With Jupiter in Aries, we see big, expansive action, information, knowledge, insight, the sharing of media, the rise of the citizen journalist, and breaking information down into 'micro-data' or threads to share insights, encourage engagement and increase followers reading capacity and interest in topics.

This can be an excellent time to create or publish Twitter threads with the focus on inspiring your followers to take action, some ideas would be to take how-to steps, top-ten lists, or a 'story' that you've shared on another platform (like Facebook or Instagram Stories) and turn it into a Twitter thread with a bit more background info or links.

You can also use this period to summarize some of your blog posts, or other content into shorter-form bites, and then re-direct them to your longer-form content. If you are in the process of holding a launch or promotion, you can use this period to provide a re-cap, a preview, or a trailer of what is coming and then direct them to sign up, or where they can find more information.

Marketing Advice:

  1. Inspiring Content: Share uplifting and motivational tweets that resonate with the adventurous spirit of Aries. Use Jupiter's expansive energy to inspire your audience and encourage them to reach for their goals.
  2. Social Proof: Highlight social proof and positive testimonials to establish credibility and build trust with your followers. Feature success stories, client testimonials, or reviews that showcase the value you bring.
  3. Thoughtful Engagement: Interact with your audience through meaningful conversations. Respond to comments, ask questions, and show genuine interest in their opinions. Cultivate a sense of community and make your followers feel heard and valued.
  4. Collaborations: Collaborate with other influencers or brands in your industry to expand your reach and tap into new audiences. Joint projects, shoutouts, or co-hosted Twitter Spaces can help you increase your visibility and credibility.

Example Strategies:

  • Engage in Twitter chats or participate in trending conversations relevant to your niche to increase visibility and connect with new audiences.
  • Create Twitter threads that offer valuable insights or actionable tips in your area of expertise.
  • Live tweet during industry events or major media news, sharing key takeaways, and initiating discussions around trending topics especially relevant to your niche.
  • Offer exclusive promotions or discounts to your Twitter followers as a way to reward their loyalty.

By leveraging needs-based marketing through the Moon and the expansive energy of Jupiter in Aries, you can grow your Twitter presence, foster meaningful connections, and establish yourself as a trusted authority in your field. Embrace your unique brand voice and style while utilizing these strategies to make a lasting impact.


Twitter Spaces

Here we see the transit Moon Conjunct Twitter Spaces' Natal Mars in Aries, a potent combination of action, inspiration, and hell-yes let's do something about the issue at hand.

Twitter Spaces, in general, are an audio-only version of a town hall, and unlike Twitter Community Spaces are open to everyone who follows you who wants to join, and may even be recommended by Twitter based on other accounts you follow.

We can see with this placement that the goal and motivation of Twitter Spaces are quick, impulsive, and direct action towards change - we are talking about it because we want to DO SOMETHING about it. Aries isn't here to just discuss things and then go about their day, the purpose of these Spaces is to enact change, either at an individual level or a collective one. It may also be to engage in direct combat 😂 or battle out ideas, opinions, or expertise.

Some of the best ways to use this transit would be to host, co-host, or participate in Twitter Spaces which is focused on what you want to be known for or what you are known for from an ACTION perspective. It's to encourage people to take action, to get results in the themes and topics that you specialize in, and to also bring attention to your work, expertise, skills, and capability through SHARING your experience, ideas, and insights. This can be done through teaching something specific, holding a challenge, a lecture, a workshop, or a masterclass focused on inspiring listeners to take ACTION. 

From a marketing perspective, this is great for you to share your offers and invite your community to join you in your next adventure.  This transit empowers you to take bold and assertive action, creating engaging and impactful audio conversations that captivate your audience. Leverage the lunar cycle and the fiery influence of Mars to build a strong community, foster meaningful connections, and establish yourself as a thought leader in the Twitter Spaces realm.

Marketing Advice:

  1. Compelling Topics: Choose topics that resonate with the passionate and adventurous spirit of Aries. Delve into thought-provoking discussions, share expert insights, or provide actionable tips that inspire and engage your audience.
  2. Interactive Q&A Sessions: Encourage active participation by hosting Q&A sessions within your Twitter Spaces. Allow your audience to ask questions, share their thoughts, and contribute to the conversation. Engage in real-time dialogue and provide valuable answers and insights.
  3. Guest Speakers and Interviews: Invite influential guests or experts in your industry to join your Twitter Spaces. This collaboration not only enhances your credibility but also attracts a wider audience, boosting engagement and fostering connections within your community.
  4. Promote Your Spaces: Utilize other social media platforms, such as Twitter, Instagram, or LinkedIn, to promote your upcoming Twitter Spaces events. Leverage the power of anticipation and curiosity to generate buzz and attract listeners.

Example Strategies:

  • Host panel discussions on trending topics, featuring industry experts or influencers.
  • Conduct live coaching or mentoring sessions within your Twitter Spaces, providing personalized guidance and advice to your audience.
  • Share behind-the-scenes insights and stories about your journey, offering an authentic and relatable experience to your listeners.
  • Collaborate with other content creators to co-host Twitter Spaces, expanding your reach and bringing fresh perspectives to your audience.

By harnessing the alignment of the lunar cycle and the fiery energy of Mars in Aries in the Twitter Spaces chart, you can create captivating and influential Twitter Spaces experiences that resonate with your community. Embrace your unique brand voice, foster interactive conversations, and provide valuable insights to build a loyal community of listeners. Let your Twitter Spaces be a platform where ideas thrive, connections flourish, and your expertise shines.


 

LINKEDIN

At the beginning of Aries Energy - Lasting for the 1st day of Aries Energy:

LinkedIn
ASC ♀

This transit has the Moon conjunct LinkedIn's natal Venus and Ascendant in Aries. Venus in general rules our values, our generosity, how we express ourselves, and how we primarily spend (and make) money. In Aries we have an opportunity through expressing ourselves and sharing content, messages, and teachings that inspire action, gifting high value, high-quality content or insights, openly sharing ourselves, and showing off our talents so we can attract (Venus) clients to us who love our way of doing things.

With LinkedIn's Ascendant also being activated by this Moon we can very quickly build our brand and reputation through LinkedIn, attracting clients, generating results, and inspiring our followers and connections to take action, especially if we cultivate a lot of excitement around what we're sharing. Clear CTAs are a big part of this, so make sure you're being strategic in the content you're sharing on LinkedIn at this time, videos and articles with full captivating imagery will likely do better at this time, as well as short-form content, slides, and posts that take them through a process quickly from A to B, using easy to navigate decisive content.

The aspect here to Venus also indicates that a bit of wooing may be in order, and so while there is some impulsive energy with Aries inspiring quick 'yesses', we may want to make sure that we've ticked all the boxes in courting clients before offering them the dotted line. This can also be a great time to get your content and ideas in front of cold audiences, as they may really take to you quickly.

Direct messaging and introducing yourself especially after someone has shown interest in your content, or making new connections is highlighted at this time. Don't be afraid to sell, but just make sure you're not jumping to third base too quickly. Soft sales are more welcomed at this time. Think coffee before a nightcap.

Embrace the power of the lunar cycle and the dynamic energy of Aries to enhance your professional presence and awareness of your Brand (Ascendant), build valuable connections, share your values (and how you're different), generate soft sales (Venus) or micro-yesses, and attract meaningful opportunities on the world's largest professional network.

Marketing Advice:

  1. Compelling Profiles: Optimize your LinkedIn profile to reflect your unique value proposition and personal brand. Craft a captivating headline, write a compelling summary, and showcase your expertise, achievements, and aspirations. Let your personality shine through with a touch of humor and relatability.
  2. Engaging Content: Share thought-provoking articles, valuable insights, and industry expertise through LinkedIn posts. Spark conversations, offer solutions and engage with your network. Utilize storytelling techniques to captivate your audience and build credibility.
  3. Networking Power: Actively connect and engage with professionals in your industry. Personalize connection requests, initiate conversations, and provide genuine value. Be proactive in joining relevant groups and participating in discussions, showcasing your expertise, and expanding your network.
  4. Thought Leadership: Demonstrate your authority in your field by publishing long-form articles on LinkedIn's publishing platform. Share valuable knowledge, trends, and practical advice that positions you as a thought leader. Encourage engagement through comments and discussions.

Example Strategies:

  • Share success stories and lessons learned from your professional journey, inspiring and motivating your network.
  • Create LinkedIn video content with short tips, industry insights, or behind-the-scenes glimpses.
  • Collaborate with other professionals for co-created articles, showcasing different perspectives and increasing visibility.
  • Participate in industry-related LinkedIn events, webinars, or panel discussions to expand your reach and establish yourself as an expert.

By harnessing the power of the lunar cycle and its influence on the public and embracing the dynamic energy of Aries with the Moon Conjunct LinkedIn Ascendant (Brand) and Venus (Values/ Cashflow), you can make a memorable impact on LinkedIn. Leverage your personal brand, engage with your network authentically, and provide valuable insights to position yourself as a trusted professional. Let your LinkedIn presence be a gateway to new connections, exciting opportunities, and professional growth.


At the middle and end of Aries Energy - Beginning the 2nd day of Aries Energy:

LinkedIn Groups
☊ ♂ MC

Tap into the powerful potential of LinkedIn Groups as the Moon aligns with the platform's Natal North Node, Natal Mars, and Natal Midheaven in Aries.

Talk about a powerful combination, the North Node rules our collective purpose and destiny (in this case while using the LinkedIn Groups platform), and the purpose or united direction of your specific LinkedIn Group in general. With the Moon Conjunct LinkedIn Group's North Node, we are bringing public attention and awareness (Moon) to our shared collective purpose (and pull). This is also conjunct with LinkedIn Groups Mars (desire to take action, willpower), and its Midheaven (reputation/legacy).

The actions that you take at this time through providing support, content, information, and collaboration within your community will directly strengthen the group's purpose, inspire action and excitement, and build your reputation within the community at the same time. This period can also amplify or create a bridge or opportunities for collaboration within your community itself especially if your community is focused on professional growth. 

This can be a very powerful time to grow your brand and reputation through LinkedIn Groups whether you are the host of the group, or simply are a member, and are using LinkedIn Groups to expand your reach. Use this time to establish yourself as a valuable contributor by sharing relevant, actionable content within the community. You may find, if used strategically you can generate a lot of leads at this time.

Marketing Advice:

  1. Targeted Engagement: Identify relevant LinkedIn Groups in your industry or niche. Engage actively by participating in discussions, sharing insights, and offering valuable solutions. Demonstrate your expertise, provide genuine value, and establish yourself as a trusted and knowledgeable professional.
  2. Thoughtful Contributions: Avoid self-promotion and instead focus on providing useful information and contributing to meaningful conversations. Share relevant articles, industry trends, and practical advice that align with the group's interests. Be authentic, supportive, and respectful in your interactions.
  3. Active Listening: Pay attention to the group's needs, pain points, and discussions. Take note of common questions or challenges and address them through your contributions. Actively listen and respond to the concerns and interests of fellow group members to foster engagement and build relationships.
  4. Networking Opportunities: Leverage LinkedIn Groups to expand your professional network. Connect with individuals who resonate with your insights and engage in private conversations to foster deeper connections. Seek collaboration and partnership opportunities within the group.

Example Strategies:

  • Host AMA (Ask Me Anything) sessions within relevant LinkedIn Groups, providing valuable insights and interacting directly with members.
  • Create and share exclusive content, such as guides, tutorials, or case studies, tailored to the interests of the group.
  • Organize virtual meetups or networking events within LinkedIn Groups, bringing professionals together to share knowledge and build relationships.
  • Collaborate with other group members on joint projects, webinars, or articles, maximizing exposure and fostering a sense of community.

By leveraging the timing of the lunar cycle and the bow-and-arrow energy of the activation of LinkedIn Groups North Node, Mars, and Midheaven in Aries you can harness the power of LinkedIn Groups to expand your network, showcase your expertise, and build meaningful relationships within your industry. Engage with authenticity, provide value, and actively contribute to conversations to establish yourself as a trusted professional in the LinkedIn community.


PODCASTING

At the beginning of Aries Energy - Lasting for the 1st day of Aries Energy:

Apple Podcasts
☾♂

During this transit, we have the Moon conjunct Apple Podcast's Natal Moon, marking a lunar return (lunar birthday) for Apple Podcasts as well as a conjunction with Apple Podcast's Natal Mars.

A lunar return is an excellent period to double your efforts on the platform as it means the current transit moon (the focus of the public) is in direct alignment with the focus and needs of the platform itself (its natal moon). If you don't have a podcast yet but have been thinking about creating one, this can be a great time to do so, as your podcast release will have the same lunar 'birthday' as Apple Podcasts which is great for generating subscribers and followers, and also being in tune with what they want to hear, and making organic growth more likely.

This transit is also activating Apple Podcast's Mars, which indicates an excellent time for direct sales, offers, or inviting people to subscribe to your podcast or sign up for an event, or lead magnet you're sharing. Essentially anything you want them to take action on, so long as it's a natural extension of the podcast itself can do well here.

Mars in general, especially in Aries (the sign it naturally rules), is great for enticing your community to take big action, start something new, take a risk, or otherwise step into a leadership role in their own lives, so whether you choose to use this period to rally your community to make powerful changes in their lives through your content or you are promoting your latest offer, this transit is an opportunity you don't want to miss out on.

Marketing Advice:

  1. Compelling Storytelling: Craft compelling narratives and deliver engaging content that resonates with your target audience. Use the power of storytelling to captivate listeners, evoke emotions, and leave a lasting impact. Infuse your episodes with authenticity, humor, and relatability to forge a deeper connection with your listeners.
  2. High-Energy Introductions: Make a strong first impression with attention-grabbing and energetic introductions. Hook your listeners from the start by highlighting the key benefits or intriguing aspects of the episode. Use persuasive language and a captivating tone to pique their curiosity and encourage them to continue listening.
  3. Consistent Release Schedule: Establish a consistent release schedule for your podcast episodes. Whether it's weekly, bi-weekly, or monthly, maintaining a regular cadence builds anticipation among your audience and helps to establish a loyal listener base. Consistency fosters trust and reliability, enhancing your podcast's reputation.
  4. Interactive Engagement: Encourage listener participation and engagement through various means. Incorporate Q&A segments, listener-submitted stories or questions, and interactive polls to make your audience feel involved and valued. Respond to listener feedback, comments, and reviews to create a sense of community and connection.
  5. Collaborations and Guest Interviews: Invite guests who align with your podcast's theme or industry to share their expertise, insights, or unique experiences. Collaborations and guest interviews not only provide fresh perspectives but also expand your reach as your guests promote the episode to their own networks.

Example Strategies:

  • Seasonal or themed podcast series that builds anticipation and offer a cohesive narrative.
  • Behind-the-scenes episodes giving listeners an exclusive peek into your podcasting process or personal anecdotes related to your topic.
  • Listener call-ins or voice messages incorporated into episodes, fostering a sense of community and interactivity.
  • Cross-promotion with other podcasters or influencers, exchanging guest appearances or promoting each other's shows.

By tapping into the 'New Moon' lunar cycle of Apple Podcasts and the big push of its Mars in Aries you can create a compelling podcasting experience on Apple Podcasts. Engage your audience through powerful storytelling, interactive elements, and collaborations, all while infusing your brand voice and humor into each episode. As you build connections and provide valuable content, your podcast will flourish and gain recognition within the Podcasting community.


Spotify Podcasts

With the Moon aligning with Spotify Podcasts' Natal South Node in Aries, it's time to infuse your podcasting efforts with a touch of nostalgia and authenticity. In general, activation of the South Node can indicate losses, whether it be losses of income, energy, engagement, or following, however, if used correctly it can actually build and establish a loyal following as the South Node is the past, it's what we carry in our 'back pocket' so to speak.

There are a couple of ways to utilize this period strategically to still have it work for you in your podcasting:

Don't focus so much on 'New' stuff, but maybe use this period to re-share an old podcast or interview, to re-introduce yourself to your audience, or do a re-cap of important episodes and maybe turn them into a top 10 list of what to do (or not do). This will get your previous episodes more air time and also show that you've been around the bend. It also leverages what you've already done without draining your energetic bank account by creating something 'new' when it isn't needed.

With a little ingenuity and creativity and through incorporating strategic storytelling and a down-to-earth approach, you can create a podcasting experience that resonates with your audience and drives growth.

Marketing Advice:

  1. Nostalgic Storytelling: Connect with your audience on an emotional level by tapping into nostalgic themes, memories, or trends. Explore topics that evoke a sense of familiarity or harken back to the past. By triggering nostalgic feelings, you create a deeper bond with your listeners and leave a lasting impression.
  2. Authentic Conversations: Foster genuine and relatable conversations on your podcast. Encourage open dialogue, honest opinions, and vulnerability. Authenticity builds trust and helps your audience connect with you and your guests on a deeper level. Create an environment where listeners feel comfortable and engaged in the conversation.
  3. Listener Feedback and Interaction: Actively seek feedback and engage with your listeners. Encourage them to share their thoughts, stories, and suggestions. Incorporate listener questions, comments, and reviews into your episodes to create a sense of community and make your audience feel valued and heard.
  4. Collaborative Episodes: Collaborate with other podcasters or industry experts to provide fresh perspectives and diverse content. Guest appearances and joint episodes broaden your reach as you tap into each other's audiences. Explore crossover episodes, panel discussions, or interviews to offer unique insights and varied viewpoints.
  5. Well-Planned Segments and Series: Structure your podcast with well-defined segments or series. This helps listeners anticipate specific topics, creates a consistent format, and enhances engagement. Consider themed series, special guest segments, or recurring segments that provide valuable and entertaining content.
  6. Re-Cap Episodes, Top Ten Lists, or Re-sharing an 'oldie but a goodie' you can show your expertise and staying power by introducing older content as new.

Example Strategies:

  • "Throwback Thursday" episodes discussing memorable moments or trends from the past.
  • "Ask Me Anything" episodes where you answer questions submitted by listeners.
  • Collaborative episodes with other podcasters or industry experts.
  • Mini-series that delve deep into a specific topic or theme, offering a comprehensive exploration.

By infusing your podcast with nostalgia, authenticity, and engaging content, you can attract and retain listeners on the Spotify Podcasts platform. Leverage the lunar cycle, and Spotify Podcasts South Node to work from a full cup, while incorporating your unique brand voice, humor, and down-to-earth approach to build a loyal following. As you create meaningful connections with your audience and provide valuable content, your podcast will thrive on Spotify Podcasts.


Google Podcasts
Chiron

Pain sells, or rather it gathers ears. This Moon naturally aligns with Google Podcast's natal Chiron in Aries, meaning that the heart of your audience on this platform is going to be focused on active healing and their desire to make significant changes in their lives, especially around the themes you focus on in your Podcast (after all, that's why they listen isn't it?)

This can be a great time to be open about what you (and your community struggle with), and what you have in common. In many cases, the very reason you started your podcast, outside of wanting to grow your following and raise awareness of your brand (and of course make cash), is that you have a powerful message of healing you want to share with your community. You want to help people with the very same thing you yourself have struggled with, and under this lunar transit, this is a good time to make sure you are bringing those themes, messages, and lessons into your podcast. 

Embrace your vulnerabilities, share personal experiences, and provide valuable insights to establish a meaningful connection with your listeners and foster growth. With Chiron we acknowledge that we all carry a wound inside of us, one that may take one or more lifetimes to resolve, and through learning to live with what we naturally struggle with, we become masters of understanding and compassion around that topic. It is exactly this that your listeners are looking for from you at this time.

If you don't yet have a podcast, but are considering creating one, this transit can help put you in alignment with the core pain and struggle that your audience is navigating and how you may want to structure a podcast to focus on some of those themes.

Marketing Advice:

  1. Personal Storytelling: Share personal stories that highlight your journey, challenges, and triumphs. By revealing your vulnerabilities and how you've overcome obstacles, you inspire and connect with your audience on a deeper level. Authentic storytelling evokes empathy and fosters a sense of trust, making your content more relatable and compelling.
  2. Expertise and Authority: Position yourself as an authority in your niche. Offer valuable insights, expert opinions, and actionable advice. Back your claims with evidence, research, or case studies to establish credibility. When your audience recognizes your expertise, they are more likely to trust your recommendations and engage with your content.
  3. Social Proof: Highlight social proof to demonstrate the impact and value of your podcast. Share testimonials, reviews, or success stories from your listeners. Encourage your audience to provide feedback and reviews, and showcase positive feedback in your episodes or promotional materials. Social proof builds trust and attracts new listeners.
  4. Collaborative Episodes: Collaborate with other experts or influencers in your field. Joint episodes or interviews provide fresh perspectives and expose your podcast to new audiences. Leverage the networks and followings of your guests, and promote collaborative content across various platforms to maximize your reach.
  5. Call-to-Action and Engagement: Include clear calls-to-action in your episodes, encouraging listeners to engage with your content. Ask for feedback, invite questions, and encourage sharing on social media platforms. Create interactive elements like quizzes, challenges, or contests to drive engagement and foster a sense of community among your listeners.

Example Strategies:

  • Sharing personal anecdotes and lessons learned.
  • Conducting interviews with industry experts.
  • Showcasing listener success stories and testimonials.
  • Collaborating with influencers for joint episodes or guest appearances.

By leveraging the power of storytelling, sharing more of what makes you human and the unique wounds that your work addresses, you can elevate your presence on the Google Podcasts platform. With a touch of humor, a grounded approach, and a commitment to valuable content, your podcast will thrive on Google Podcasts, attracting new listeners and fostering a loyal community of listeners.


At the middle and end of Aries Energy - Beginning the 2nd day of Aries Energy:

Apple Podcasts

As the Moon aligns with Apple Podcasts' Natal North Node in Aries, this is a great time to tap into your unique voice and deliver content that captivates your listeners on the Apple Podcasts platform. By infusing your episodes with authenticity, and authority, you can create a meaningful impact and drive the growth of your podcast.

Astrologically speaking the North Node represents our collective purpose or in the case of Apple Podcasts the collective purpose and energetic expression around that purpose of the majority of listeners to Apple Podcasts (and more specifically to YOUR listeners on that platform). The best way to leverage this transit is to connect with the overall purpose of your listeners and why they are subscribed to your podcast, to begin with, or if you don't yet have a podcast but are looking to create one to deeply consider the overall direction and goals of your audience and the main focus of the podcast itself and how the content and episodes you release always directly bring them back to that purpose, inspiring them to keep going and take action on their common shared goals.

Marketing Advice:

  1. Authenticity and Passion: Be unapologetically yourself and let your passion shine through. Share personal stories, experiences, and insights that resonate with your audience. Authenticity builds trust and fosters a deeper connection with your listeners, increasing engagement and word-of-mouth promotion.
  2. Niche Focus: Delve into specific and specialized topics within your industry or interests. By narrowing your focus, you establish yourself as an expert and attract a dedicated audience seeking unique perspectives. Offer valuable insights and practical advice that differentiate your podcast from the mainstream.
  3. Scarcity and Exclusivity: Cultivate a sense of exclusivity and scarcity around your podcast. Offer limited-time episodes, bonus content, or exclusive interviews to reward your most loyal listeners. Creating a sense of privilege encourages engagement and drives listeners to take action.
  4. Expert Interviews: Invite industry thought leaders, experts, or influential guests to share their insights on your podcast. Their authority and expertise lend credibility to your content, attracting new listeners who value their perspectives. Leverage their existing audience to expand your reach and foster collaborations within your industry.
  5. Call-to-Action and Engagement: Encourage your listeners to actively engage with your podcast. Ask for reviews, subscriptions, shares, or participation in discussions. Clearly communicate the benefits they will receive from engaging with your content, making it easy for them to take action and spread the word.
  6. Consistent Release Schedule: Establish a consistent schedule for releasing episodes. Consistency creates anticipation and keeps your podcast top of mind for your audience. Whether it's a weekly, biweekly, or monthly schedule, maintaining a rhythm ensures listeners know when to expect new content.

Example Strategies:

  • Sharing personal anecdotes and relatable stories related to your niche.
  • Hosting engaging interviews with industry experts or influential figures.
  • Offering exclusive bonus episodes or behind-the-scenes content for dedicated listeners.
  • Encouraging listeners to leave reviews, engage in discussions, and share episodes.
  • Adhering to a reliable release schedule which builds anticipation and keeps your audience engaged.

By infusing your podcast with authenticity, scarcity, and authority, you can make a significant impact on Apple Podcasts. Tap into the essence of passion and innovation as you connect with your listeners and create a loyal community around your content. With your distinctive brand voice, upbeat style, and a blend of humor and marketing strategy, your podcast will thrive on Apple Podcasts, attracting new listeners and cultivating a devoted following.


Spotify Podcasts

This transit has the Moon conjunct Spotify's Natal Uranus in Aries. Uranus is all about upending the status quo and doing things differently. What is the 'Story Brand' of your Podcast? (a great resource for this is Donald Miller's 'Story Brand' book). Your Story Brand is essentially what differentiates you from a sea of other podcasts, how it ties into what you offer within your business, and how you work with clients.

We are being reminded here that the best way to 'stay on top' of the competition is to not even be in the same league as them, to essentially be SO different, and SO unique that you have no competitor, even if others in your industry offer similar services or products as you do, the way you do it is not done by anyone else. It puts you in a category all your own. This transit is here to remind you to focus on making your Podcast one-of-a-kind and one of the ways we do that, is to be uniquely ourselves, and to not be afraid to touch upon subject matter and topics not covered by other brands.

One of the things that other podcasts don't have, is you as the host. Your voice, your perspective, your experience, and your way of doing things. Another way we can shake up our industry is by covering topics that are innovative, shocking, unexpected, or a little radical. And that is exactly what this transit of the Moon in Aries, conjunct Spotify's natal Uranus in Aries is all about.

Embrace the unexpected and break free from conventional norms as you explore new avenues for growth on the Spotify platform.

Marketing Advice:

  • Unconventional Content: Surprise and intrigue your listeners with fresh and unique podcast episodes. Experiment with unconventional formats, themes, or storytelling techniques that break away from the traditional mold. Embrace the unexpected to keep your audience engaged and eager for more.
  • Authentic Connection: Be genuine and relatable in your podcast episodes. Share personal anecdotes, experiences, and challenges that resonate with your audience. Building an authentic connection fosters trust, loyalty, and a sense of community around your podcast.
  • Social Proof and Influencers: Leverage social proof to establish credibility and attract new listeners. Collaborate with influencers or invite industry experts as guests on your podcast. Their endorsement and insights can bring new audiences and lend authority to your content.
  • Scarcity and Limited Offers: Create a sense of scarcity and exclusivity around your podcast. Offer limited-time episodes, bonus content, or exclusive interviews to reward your loyal listeners. This approach instills a fear of missing out (FOMO) and encourages engagement and sharing.
  • Engaging Calls-to-Action: Encourage your listeners to take action after listening to your episodes. Whether it's leaving a review, subscribing, sharing, or joining a community, provide clear and compelling calls to action that make it easy for them to engage with your podcast.
  • Consistent Branding: Develop a consistent brand identity for your podcast. This includes your podcast artwork, intro/outro music, and overall tone. Consistency fosters recognition and helps establish a strong brand presence on the Spotify platform.

Example Strategies:

  • Bold and Provocative Topics: Embrace the fiery energy of Aries and explore bold, thought-provoking topics that challenge the status quo. Address controversial subjects or provide alternative perspectives to spark conversations and engage your listeners.
  • Interactive and Live Episodes: Leverage the spontaneity and innovative energy of Uranus by hosting live episodes or interactive sessions with your audience. Encourage real-time participation, questions, and feedback, creating a dynamic and engaging podcast experience.
  • Quick and Bite-Sized Episodes: Aries energy is fast-paced and action-oriented. Offer shorter, bite-sized episodes that deliver quick insights, practical tips, or inspirational messages. Cater to the on-the-go listeners who appreciate concise and impactful content.
  • Behind-the-Scenes Stories: Share behind-the-scenes stories about your podcasting journey, including successes, failures, and lessons learned. Openly discuss the challenges and breakthroughs, inspiring your audience with your authenticity and vulnerability.
  • Empowerment and Motivation: Tap into the self-empowerment aspect of Aries and provide motivational content that ignites passion and encourages your listeners to take action. Offer strategies, tools, and personal stories that inspire personal growth and transformation.
  • Collaborative Episodes: Uranus represents collaboration and networking. Collaborate with fellow podcasters, experts, or influencers to co-host episodes or create joint projects. This not only expands your reach but also brings fresh perspectives and diverse voices to your podcast.
  • Experimental Formats: Experiment with different podcast formats to keep your content fresh and exciting. Try storytelling, panel discussions, case studies, or even fictional narratives. Uranus encourages innovation, so don't be afraid to push the boundaries and try something new.
  • Unexpected Guest Interviews: Surprise your audience with unexpected guest interviews. Invite individuals from unconventional backgrounds or industries that align with your podcast's theme. This unexpected twist adds a touch of excitement and keeps your listeners intrigued.

Embrace the creative and innovative energy of the Moon's conjunction with Spotify Podcast's Natal Uranus in Aries. With your upbeat writing style, grounded approach, and a blend of humor and marketing strategy, you'll create a podcast that stands out, attracts new listeners, and fosters a devoted community. Let your unique voice be heard, and watch your podcast thrive on the Spotify platform.


WRITING & PUBLISHING PLATFORMS & FEATURES

At the beginning of Aries Energy - Lasting for the 1st day of Aries Energy:

Medium
Rx

Medium is an interesting platform, it is a great way to generate a reputation and expand your reach, while adding an extra level of professionalism and status to your work, simply because it's being published on a platform other than your own. The truth is anyone can create an account on Medium and publish content (within their community standards) and yet, readers finding your content on the platform are seen in a similar way as you being published in other publications (even though you put your own content up there).

This perception is clearly articulated through Medium's natal Uranus Retrograde being in Aries, with Aries being the self-starter and initiator, and Uranus retrograde expressing itself as showing up, challenging the norm, and utilizing technology, but in this case in a way that makes it appear you are BEING PUBLISHED rather than you are the PUBLISHER.

It's kind of a secret way to gather credibility in a unique way (Uranus), while also expanding your reach.

The key message of the Moon in Aries conjunct Medium's Natal Uranus Retrograde in Aries is to publish content that shakes up your industry or takes on a different (but commonly held perspective or belief) within your market. To break it down and make it understandable, manageable, actionable, and direct. It also leverages search engines to help readers find your content faster (than maybe on your own blog) because Medium is already optimized for search engines and is well recognized. 

Here the Moon rules the public, and their needs, wants and interests the content you share on Medium at this time should cut right to the point, don't be afraid to use clear CTAs, especially if you're using the content to drive traffic to a lead magnet, your website, or some of your other content. Actionable, short, and direct content here is going to do best.

Marketing Advice:

  1. Unconventional Topics: Explore unique and thought-provoking subjects that challenge traditional perspectives. Offer fresh insights and alternative viewpoints to captivate your readers and stimulate meaningful discussions.
  2. Engaging Headlines: Craft attention-grabbing headlines that pique curiosity and entice readers to click and read your articles. Use powerful language, intriguing questions, or intriguing storytelling hooks to draw them in.
  3. Authentic Storytelling: Embrace authenticity and share personal anecdotes and experiences to establish a genuine connection with your readers. Let your unique voice and humor shine through, making your content relatable and engaging.
  4. In-depth Analysis: Take advantage of Medium's platform for long-form content. Delve into comprehensive analysis, research, and expert insights to provide value and establish yourself as a trusted authority in your niche.
  5. Interactive Elements: Incorporate interactive elements like polls, quizzes, or embedded media within your articles to encourage reader engagement. Encourage comments, discussions, and sharing of your content to amplify its reach.
  6. Visual Appeal: Utilize visually appealing images, infographics, or custom illustrations to enhance the aesthetic appeal of your articles. Well-designed visuals can make your content more engaging and shareable.
  7. Collaborate with Fellow Writers: Uranus promotes collaboration and innovation. Connect with other writers on Medium to co-create content, exchange guest posts, or collaborate on projects. This expands your network and exposes your work to new audiences.
  8. Experiment with Medium's Formats: Explore Medium's various formats, such as articles, essays, or serialized stories. Experiment with different writing styles, structures, or series to find what resonates best with your target audience.

Example Strategies:

  • Thought-provoking opinion pieces challenging conventional wisdom
  • In-depth tutorials or guides providing practical insights and solutions
  • Series of articles exploring a specific topic or theme
  • Interactive quizzes or polls to engage readers and gather feedback
  • Collaboration with other Medium writers for joint projects or co-authored articles

By embracing the astrological energy of the Moon Conjunct Medium's Natal Uranus Retrograde in Aries, you'll tap into your creative potential, produce engaging content, and attract a loyal readership on the Medium platform. Remember to infuse your writing with your unique brand voice, humor, and down-to-earth style to make a lasting impact.


Patreon

This transit has the Moon Conjunct Patreon's Natal Uranus in Aries. Uranus is the future, it is innovative and is focused on breaking tradition, and beating to the tune of its own drum. From a tech perspective, Patreon opened the doors for non-tech-savvy (Uranus) creators, teachers, and entrepreneurs to very quickly and efficiently (Aries) create an income source for their content.

Effectively removing the obstacles of common tech barriers, and bringing you face-to-face with your audience, allowing you to monetize your content fast. Aries energy in general rewards quick action, sales, launches, and promotions, and Uranus makes things happen exceptionally fast, while also allowing us to channel innovation, ideas, and future trends to our communities and followers. This is an excellent time to hold a promotion or launch to bring in more Patrons to your membership, introduce new offers, add bonuses, and discounts, or otherwise incentivize members to increase their membership, invite their friends, or join for the first time.

Under Uranus we are invited to challenge the status quo in our work, to do something shocking, unexpected, new, or innovative, or otherwise shake up the industry we're in. How can you do things differently in your promotions, offers, and Patreon membership? What makes your membership different than your competitors? What are people aching for in your membership, that you can help them achieve more quickly? And if you don't yet have a Patreon Membership this can be a great time to start one.

Marketing Advice:

  1. Exclusive Content: Offer your Patreon supporters exclusive access to behind-the-scenes content, bonus materials, or sneak peeks. Give them a sense of belonging and make them feel special for supporting your work.
  2. Personalized Interaction: Engage with your patrons on a personal level. Respond to their messages, comments, and questions promptly. Show genuine interest and make them feel valued, fostering a stronger connection.
  3. Authenticity and Vulnerability: Share your journey, challenges, and triumphs with your patrons. Let them see the real, imperfect, and relatable aspects of your creative process. Transparency builds trust and fosters a deeper connection.
  4. Interactive Experiences: Organize live Q&A sessions, virtual hangouts, or webinars exclusively for your patrons. Give them an opportunity to interact with you directly and create a sense of community among your supporters.
  5. Creative Rewards: Offer unique and creative rewards that align with your brand and resonate with your audience. It could be personalized artwork, limited-edition merchandise, or access to workshops or courses.
  6. Patreon-Exclusive Content: Develop content specifically tailored for your Patreon platform. This could include in-depth tutorials, extended episodes, or early access to your creations. Make your patrons feel like they are part of an exclusive club.
  7. Collaborate with Patrons: Engage your patrons by involving them in your creative process. Seek their input, ask for suggestions, or even collaborate with them on projects. This collaborative approach fosters a sense of ownership and deeper engagement.
  8. Express Gratitude: Show appreciation to your patrons regularly. Publicly acknowledge their support, highlight their contributions, and express gratitude through personalized messages or shoutouts.

Example Strategies:

  • Exclusive behind-the-scenes footage or bloopers
  • Personalized video messages for patrons
  • Monthly live Q&A sessions or virtual hangouts
  • Patron-only polls or surveys to gather feedback and input
  • Collaborative projects or co-creation opportunities with patrons

By embracing the astrological energy of Moon Conjunct Patreon's Natal Uranus in Aries, you'll tap into your creative potential, foster a deeper connection with your patrons, and cultivate a thriving community of supporters on the Patreon platform. Infuse your content with your brand voice, humor, and down-to-earth style to create a unique and engaging experience for your patrons.


At the middle and end of Aries Energy - Beginning the 2nd day of Aries Energy:

Google
Rx

This lunar transit has the Moon Conjunct Google's Natal Saturn (Retrograde) in Aries, and speaks to the megalith that Google has become as a company but also especially to its overall work of cataloging websites, ranking them in terms of popularity, authenticity (and of course Google's own agendas).

The message of this transit is to bring attention to your wealth of knowledge and to build over the course of time a strong reputation for yourself and your work. Often one of the first things we do, when we hear something we don't know much about, is 'Google' it, with the actual company name being used to define its action or purpose (talk bout the power of branding). Google wasn't the first to do this, there were several other search engines that began long before Google, however Google, within a short period of time dominated the market simply by doing it better. That is really the message of Moon conjunct Google's Saturn (retrograde) in Aries. It is to aim for the top of the mountain and decide what you want to dominate the market in, and then to make sure your content becomes the first thing people see when searching in your industry.

This can look like having a prolific blog, or content resource on your website, dialed in tight in terms of SEO and meta tags, and making sure that you are consistently releasing content that is keyword optimized and working with Google's algorithms. With Saturn being retrograde it shows that this doesn't have to happen overnight, but it does need to become a part of your strategy if you're seeing content domination in your market.

One of the big pluses of this transit is it brings a sense of structure and discipline to your content strategy on Google. It's a time to focus on quality, organization, and long-term growth in your writing and blogging endeavors.

Marketing Advice:

High-Quality Content: Create well-researched, informative, and valuable content that aligns with your target audience's needs and interests. Aim for depth and expertise in your niche to establish yourself as a reliable source.

Optimize for Search: Pay attention to SEO principles, including keyword research, meta tags, and on-page optimization. Make your content easily discoverable by search engines, increasing your visibility and organic traffic.

Consistent Publishing Schedule: Develop a consistent schedule for publishing new content to build credibility and keep your audience engaged. Regularly sharing fresh content signals reliability and commitment.

Example Strategies:

  • In-depth guides and tutorials offering practical advice and solutions
  • Case studies and success stories showcasing real-life examples and results
  • Collaborations with other influential bloggers or industry experts
  • Guest posting on reputable websites to expand your reach and authority.

Core Basics to Maintaining Your Writing on your own platform and through search engines: 

  • Engage with your Audience: Encourage comments, questions, and discussions within your content. Respond to comments promptly, show genuine interest in your readers' perspectives, and foster a sense of community.
  • Optimize for Mobile: With the majority of internet users accessing content through mobile devices, ensure your website is mobile-friendly and loads quickly.
  • Optimize your content layout and design for a seamless mobile browsing experience.
  • Repurpose and Share: Extend the lifespan of your content by repurposing it into different formats, such as infographics, videos, or podcasts. Share these variations on social media platforms to reach a wider audience and drive traffic back to your website.
  • Stay Updated on Algorithm Changes: Keep abreast of Google's algorithm updates and adapt your SEO strategies accordingly. Stay informed about the latest best practices for content creation and optimization.
  • Collaborate with Influencers: Partner with influential figures in your industry to co-create content or engage in cross-promotion. Leverage their audience to expand your reach and credibility.

Consistency, quality, and relevance are key to succeeding on Google's content and search platforms. By aligning your efforts with the transit of Moon conjunct Google's Natal Saturn in Aries, you can establish a solid foundation for long-term growth and authority as a writer or blogger, and ensure your content continues to be seen long after you've written it.


Patreon
☋ ☾

This lunar transit is activating both Patreon's Natal Moon (making a lunar return or lunar birthday) as well as Patreon's South Node. From an astrological perspective, a lunar return is a new beginning, and this cycle is a repeat of the cycle that was present during the birth of Patreon as a platform, meaning that whatever you are sharing at this time has the opportunity to directly communicate to the needs and heart of your Patreon audience, and the core users and supporters of Patreon.

As a platform, Patreon was created to give creators an opportunity to generate income from their creations without needing to build their own platform or navigate all the tech. It was to streamline getting your content into the hands and eyeballs of your audience so you can do what you do best, and this is a great Moon to do so under.

This cycle is also activating Patreon's South Node which highlights utilizing content you've already created, or skills that come naturally to you, as well as followings or client relationships you have fostered in the past.

This can be a great time to either re-purpose other content you've already created and put it behind your Patreon Paywall, gift it to your community, maybe as a surprise bonus, or use it to create excitement and sign on new Patreon members.

Marketing Advice:

Exclusive Content: Offer your Patreon supporters unique and personalized content that makes them feel valued and appreciated. Provide behind-the-scenes access, bonus materials, or early releases to create a sense of exclusivity.

Emotional Storytelling: Share personal anecdotes, experiences, and struggles that resonate with your audience on a deep emotional level. Be vulnerable and authentic, allowing your supporters to feel connected to your journey.

Nurturing Community: Foster a sense of community among your Patreon supporters by creating a space where they can interact with each other and with you. Encourage discussions, host live Q&A sessions, or organize virtual events.

Example Strategies:

  • Monthly live video sessions for Q&A and personal interaction with your Patreon community
  • Bonus content or extended episodes exclusively available to Patreon supporters
  • Virtual workshops or masterclasses for patrons, providing them with specialized knowledge or skills
  • Reflective Challenges: Create monthly challenges or prompts that encourage your Patreon supporters to reflect on their own experiences, goals, or creative projects. Provide guidance and support throughout the process, and celebrate their achievements together.

Remember, with the transit of Moon conjunct Patreon's Natal Moon (Lunar Return/ aka Lunar Birthday) and South Node in Aries, your focus should be on nurturing your Patreon community and creating a supportive environment that resonates with their emotions and desires. By utilizing these strategies, you can cultivate a loyal following and attract new patrons to support your creative endeavors. This can also be an excellent time to onboard or invite new members to your community, especially those who have previously had a low awareness (New Moon) of your content or community.


WordPress

With the transit Moon Conjunct the Natal Moon of WordPress in Aries, this highlights the energy that WordPress was born under. Marking a lunar birthday for WordPress you can leverage this timing to release action-oriented content laced with clear CTAs to your readership. Use this period to write content that is short, to the point, and focuses on action and implementation in the topics that you're known for or want to be known for by your audience. With a combination of witty inspiration,  transformational subject matter, and a clear and concise call to action at the bottom the timing of this Moon can help you call forth engagement on your posts as well as use them to generate leads.

Think - posts as lead magnets, releasing guides, quizzes, unlocking high-value content through a subscription, or running a contest.

Example Strategies:

  • Weekly blog series sharing personal anecdotes and lessons learned
  • Creating tutorials or guides on topics related to your niche
  • Collaborating with other bloggers or influencers for guest posts or interviews
  • Offering exclusive downloadable content or resources for subscribers
  • Conducting polls or surveys to gather insights and tailor your content

Remember, with the lunar return and Moon conjunct WordPress Natal Moon in Aries, it's an opportune time to infuse your writing with passion, engage your readers, and inspire them to take action. By implementing these strategies, you can elevate your WordPress platform and create a captivating online presence.



Substack
Rx

Highlighting a fiery and unconventional opportunity for your Substack content, this transit has the Moon in Aries conjunct natal Uranus Retrograde in the combined charts of Substack. 

Uranus in general rules the future, innovation, unconventional or controversial approaches, topics, and opinions being brought into the domain of the mainstream. When retrograde this effect is felt more on a subconscious or internal level, to provide words or context to what your community is feeling especially in regards to what’s frustrating them and where they have felt unclear as to what actions will bring about the changes they desire. 

In this case, the changes may be approached from inside of them, based on their own programming, beliefs, or understanding of the world. They are more welcoming of new approaches, especially if it unites them in their frustration and motivation towards initiating or taking big action towards something that helps them to direct the intense energy they’re experiencing. 

This transit amplifies the rebellious, forward-thinking nature of Substack, urging you to break free from conventional norms. It's time to unleash your creativity and deliver content that's unique, thought-provoking, and pushes boundaries. Don't be afraid to shake things up and challenge the status quo.

 

This transit encourages you to revisit past strategies and explore untapped potential. Take this opportunity to experiment with different formats, topics, and styles. Embrace the unexpected and surprise your subscribers with fresh perspectives and engaging content.

This can also be a great time for clear CTAs, especially by helping them to implement these world-changing and collective-changing approaches from the inside out. 

Marketing Advice:

  1. Bold Personal Branding: Embrace your authenticity and infuse your Substack with your unique voice. Let your passion, humor, and down-to-earth style shine through your writing, captivating your subscribers and creating a personal connection.

Example Strategies:

  • Share personal anecdotes and relatable stories that resonate with your audience.
  • Inject humor and wit into your content to make it entertaining and enjoyable.
  • Craft compelling headlines and subject lines that grab attention and make people want to click.
  1. Engage and Entertain: Foster meaningful interactions and keep your subscribers hooked with engaging content. Create a sense of community and make them feel like part of an exclusive club.

Example Strategies:

  • Host interactive Q&A sessions or virtual events to connect directly with your subscribers.
  • Respond to comments and emails, showing genuine interest and fostering a dialogue.
  • Incorporate interactive elements like quizzes, polls, or challenges to keep your audience engaged.
  1. Surprise and Delight: Take advantage of the unexpected energy of this transit to surprise your subscribers. Unleash your creativity and experiment with new ideas, formats, and collaborations.

Example Strategies:

  • Collaborate with other well-known content creators or experts in your niche for guest posts or interviews.
  • Offer exclusive behind-the-scenes content or sneak peeks to reward loyal subscribers.
  • Launch limited-time offers, discounts, or giveaways to create a sense of urgency and excitement.


EMAIL

At the beginning of Aries Energy - Lasting for the 1st day of Aries Energy:

EMAIL MARKETING - COLD EMAILING
☾  ☋ 

This period in the cycle is all about leveraging relationships. Here we have the transit Moon conjunct the Natal Moon and South Node in Aries in Email Marketing (Cold)’s chart, indicating an opportunity to reconnect with your email list and audience. Some ways to do this could be a re-cap of why they joined your list, some new ways to suggest benefitting or using a lead magnet they signed up for, sharing some of your best pieces of content to help support them, and rekindling any lost romance. Look at it as an opportunity to woo them back if you've lost touch, or to warm them up if you are preparing to step into another promotion connected to something they've already received from you in the past.

If you haven't taken the time to properly introduce yourself or your work in a deeper way this can be a great time to do so, you can also use your email to share an inspiring story and then ask them to reply back and share something about themselves so you can get to know them. This will help with your open rates and improve your deliverability not to mention build stronger relationships with your list. 

If you are using this period to reach out to cold leads, it's important to make sure you're giving them something valuable and showing that you've taken the time to learn about their business or needs, sending mass emails that aren't personalized could backfire in your face at this time, or cost you your reputation.

Marketing Advice:

  1. Compelling Subject Lines: Craft attention-grabbing subject lines that pique curiosity and entice recipients to open your emails. Use a mix of personalization, urgency, and value proposition to stand out in crowded inboxes.
  2. Personalized Introductions: Start your cold emails with a personalized touch. Reference specific details about the recipient's business or recent accomplishments to demonstrate that you've done your research and are genuinely interested in their needs.
  3. Value-Oriented Offer: Clearly communicate the unique value your product or service provides. Highlight the benefits, solutions, and advantages it offers to address the recipient's pain points or challenges. Emphasize how it can make their lives easier or more successful.
  4. Social Proof: Incorporate social proof elements in your cold emails to build trust and credibility. Include testimonials, case studies, or success stories from satisfied customers to showcase the effectiveness and reliability of your offerings.
  5. Clear Call to Action: Guide recipients towards the desired action by providing a clear and concise call to action. Whether it's scheduling a call, downloading a resource, or signing up for a free trial, make it easy for them to take the next step.
  6. Follow-Up Strategy: Don't be discouraged by initial non-responses. Plan a strategic follow-up sequence to re-engage potential leads. Customize follow-up emails with new angles, additional information, or limited-time offers to reignite their interest.

    Example Strategies:

  • Crafting personalized subject lines that mention a recent achievement of the recipient's company
  • Sharing case studies or success stories highlighting how your product/service solved similar challenges
  • Offering a free resource or tool relevant to their industry or role
  • Including a time-limited discount or exclusive offer to create a sense of urgency
  • Sending a personalized video message expressing your interest and value proposition

With the lunar conjunction to your Natal Moon and South Node in Aries, embrace the fiery energy and assertiveness to engage potential leads through compelling cold email strategies. By implementing these practices, you can increase your chances of capturing attention, building trust, and ultimately converting leads into customers.


Email in All Forms (But Especially Personal Email/ Warm Audience)
Chiron Rx, ☋ 

In general early on in Aries Moons are not the best times for direct pitching and selling via email, here we can see that the transit Moon is conjunct Chiron Rx and the South Node which can indicate losses or a focus on wounds and pain. It can however be a great time to leverage your relationship with your list, especially if you have been nurturing it, and use this period to reconnect with them through their struggles and the various options you have available to help them, giving a little extra at this time goes a long way, and also helps to refill the cup before you lean more directly into your pitch.

Ensure you're using emotional and action-oriented language in your email copy, share stories, inspirational insights, and your expertise (South Node), and use this period to deeply connect with them before inviting them to go deeper into your sales process.

Marketing Advice:

  1. Authentic Storytelling: Share authentic stories that resonate with your audience's struggles and aspirations. Use vulnerability and empathy to create a genuine connection and show that you understand their pain points.
  2. Addressing Pain Points: Identify the pain points your audience is facing and present your product or service as a solution. Clearly communicate how it can alleviate their challenges, making their lives easier or more enjoyable.
  3. Emotional Appeal: Appeal to the emotions of your audience. Connect with their desires, dreams, and aspirations, and evoke the positive emotions they seek to experience. Craft your messaging to inspire and motivate action.
  4. Empowering Language: Use empowering language that instills confidence and self-belief in your audience. Highlight the potential for growth, success, and transformation that comes from engaging with your offerings.
  5. Personalized Approach: Tailor your email messages to individual recipients whenever possible. Address them by their name, reference their specific needs or interests, and show that you've taken the time to understand their unique situation.
  6. Engaging Call to Action: Create a compelling call to action that encourages recipients to take the next step. Whether it's making a purchase, scheduling a call, or signing up for a newsletter, make the process clear and enticing.

Example Strategies:

  • Sharing personal stories of overcoming challenges and how your product/service helped you or others
  • Providing case studies or testimonials that showcase the positive impact of your offerings
  • Offering exclusive discounts or bonuses to create a sense of urgency and reward
  • Sending personalized follow-up emails that address specific pain points mentioned by the recipient
  • Including a heartfelt and inspiring message in your email signature to leave a lasting impression

With the lunar conjunction to your Natal South Node and Chiron Retrograde in Aries, seize the opportunity to connect with your audience on a deeper level through authentic storytelling and addressing their pain points. By incorporating these strategies, you can create compelling email messages that resonate with your audience, foster trust, and drive meaningful engagement and conversions.


At the middle and end of Aries Energy - Beginning the 2nd day of Aries Energy:

EMAIL MARKETING - COLD EMAILING

If you leveraged the activation of the Moon, the South Node, and Chiron on the previous day, today is your lucky day. This is the day where you step into a combination of teaching, sharing valuable information and directly asking for the sale in your email copy. This email is best as a combination of bullet point information including important details they need to take action and make a decision, along with urgency and inspiration to act now.

This can also be a great time to invite them to get on a call, join an event or webinar, or share an application form. You may not get as many leads or sign-ups as you'd like if you haven't been warming up your list much before this, but you'll likely still get some great responses, so long as you use this time to inform, inspire and invite.

If you have been warming your list up for a while, don't hold back any punches, you can find a lot of success in directly pitching at this time.

Marketing Advice:

  1. Compelling Subject Lines: Craft attention-grabbing subject lines that pique the curiosity of recipients. Make them concise, personalized, and highlight the value or benefit they can expect from opening the email.
  2. Clear and Concise Messaging: Keep your email content clear, concise, and to the point. Present the value proposition of your product or service in a compelling way, focusing on how it can solve the recipient's pain points or challenges.
  3. Personalization: Take the time to personalize each cold email with relevant details about the recipient. Mention their name, company, or specific interests to show that you've done your research and tailor the message to their needs.
  4. Establish Credibility: Include social proof, such as client testimonials or industry recognition, to establish your credibility and build trust with potential leads. Highlight any relevant achievements or success stories to showcase your expertise.
  5. Call to Action: Clearly state the desired action you want the recipient to take, whether it's scheduling a call, requesting more information, or making a purchase. Make it easy for them to respond or engage with a compelling and straightforward call to action.
  6. Follow-Up Strategy: Develop a follow-up strategy to increase response rates. Craft polite and engaging follow-up emails to remind recipients of your initial outreach and reiterate the value they stand to gain from your offering.

Example Strategies:

  • Personalized email introductions mentioning common connections or shared interests
  • Highlighting specific pain points and offering tailored solutions
  • Sharing success stories and case studies to demonstrate the positive outcomes of your product/service
  • Providing a limited-time offer or exclusive discount to create a sense of urgency
  • Using a conversational and friendly tone to establish rapport with the recipient

With the lunar conjunction to your Natal Mercury in Aries, leverage your assertiveness and communication skills to craft compelling cold emails that capture the attention of potential leads. By incorporating these strategies, you can increase your chances of engagement, generate quality leads, and drive successful conversions in your cold email marketing efforts.


Email in All Forms (But Especially Personal Email/ Warm Audience)
MC 

Overall for any emailing, this is an excellent time to bring attention, awareness, visibility, and impact to your offers through email marketing. We are feeling more assertive at this time, and aren't afraid to directly invite clients to participate, purchase or otherwise engage in our offers and content. Making sure that your offer is enticing, and that potential obstacles to saying 'yes' are removed, this period provides a lot of momentum and push behind your marketing campaigns. The most important thing to remember here is to stand behind what you promise as your reputation can be directly impacted here. One way to incentivize action is to reward quick action (think disappearing bonuses, discounts, VIP treatments), as under Aries we sometimes just need a little extra fire in the right place to kick us into gear. The message here is the easier you can make it for them to get results, implement and have success, the faster they'll say yes. 

Marketing Advice:

  1. Strong Brand Identity: Ensure your emails reflect your brand's personality and values. Use a consistent tone, design, and visuals that resonate with your target audience and convey your brand's uniqueness.
  2. Compelling Subject Lines: Craft attention-grabbing subject lines that immediately capture the reader's attention and curiosity. Emphasize the value or benefit the recipient will receive by opening and engaging with your email.
  3. Clear Value Proposition: Clearly communicate the unique value your product or service offers. Highlight its features, benefits, and how it solves the recipient's pain points or fulfills their desires.
  4. Social Proof and Testimonials: Incorporate social proof, such as testimonials, reviews, or case studies, to build trust and credibility. Showcase the positive experiences of existing customers to inspire confidence in your offering.
  5. Persuasive Call to Action: Create a strong and persuasive call to action that guides the recipient towards the desired action, whether it's making a purchase, signing up for a trial, or subscribing to a newsletter. Use action-oriented language and make it easy for them to take the next step.
  6. Segmentation and Personalization: Segment your email list based on relevant criteria, such as demographics, interests, or previous interactions. Personalize your emails by addressing recipients by name and tailoring the content to their specific needs or preferences.

Example Strategies:

  • Exclusive discounts or promotions for email subscribers
  • Limited-time offers to create a sense of urgency
  • Personalized product recommendations based on previous purchases or browsing history
  • Interactive elements like surveys or quizzes to engage recipients and gather valuable insights
  • Nurture campaigns with a series of emails to build relationships and guide leads through the sales funnel

With the lunar conjunction to Email Marketing's Natal Midheaven in Aries, leverage this transit's amplification of visibility and assertiveness to make a strong impact on your email marketing campaigns. By incorporating these strategies, you can effectively engage your audience, generate quality leads, and drive sales through the power of email messaging.


EMAIL NEWSLETTERS

If you're planning on sending a regular newsletter to your list at this time, the Moon's conjunction with the South Node helps to warm up old relationships and kindle nostalgia and familiarity with your audience. This can be a good time to rehash old content, remind them of assets or tools they have at their disposal, re-offer an older product or service for sale, or address previously discussed themes in older newsletters or training you've held.

Marketing Advice:

  1. Compelling Subject Lines: Craft subject lines that evoke curiosity and create a sense of anticipation. Use concise and attention-grabbing language that encourages recipients to open your emails.
  2. Engaging Storytelling: Weave engaging narratives and stories into your newsletters. Capture the attention of your readers by sharing personal experiences, anecdotes, or success stories that align with your brand's message and values.
  3. Visual Appeal: Incorporate visually appealing elements, such as eye-catching images, GIFs, or videos, to make your newsletters visually stimulating and enhance the overall reading experience.
  4. Call to Action: Include a clear and persuasive call to action in your newsletters. Encourage your readers to take the desired action, whether it's visiting your website, making a purchase, or participating in a special offer or promotion.
  5. Exclusive Content and Offers: Reward your subscribers with exclusive content, sneak peeks, or special discounts. Make them feel valued and part of an exclusive community, fostering loyalty and engagement.
  6. Mobile Optimization: Ensure your newsletters are mobile-friendly and optimized for various devices. Most people access emails on their mobile devices, so make sure the content, layout, and design are easily readable and accessible.

Example Strategies:

  • Curated lists of resources, articles, or products relevant to your niche
  • Personalized recommendations based on subscribers' preferences or previous interactions
  • Interactive elements like quizzes, surveys, or polls to encourage engagement and feedback
  • Behind-the-scenes insights or sneak peeks into upcoming projects or launches
  • Thought-provoking questions or discussion topics to foster conversation and community building

Harness the power of nostalgia and the boldness of Aries during this transit to create impactful email newsletters. By implementing these strategies, you can foster a strong connection with your audience, nurture leads, and drive sales through the engaging and persuasive nature of email newsletter marketing.


GMAIL
⨀ 

When it comes to using Gmail we can assume that the emails you're sending today are connected to following up, lead generation, or administrative tasks. This can be a great time to tackle all of those, while also building strong relationships with those you're emailing. Here we have the transit Moon Conjunct Gmail's Sun, meaning that we are bringing a spotlight of attention to our messages, wherever they may be going.

This can be a great aspect for signing clients, sending out proposals, re-connecting with colleagues, friends, acquaintances, or even referrals for the first time. Whatever projects are being initiated under this transit will get the attention and energy they need to move forward, so long as Mercury isn't retrograde. 

Marketing Advice:

  1. Subject Line Impact: Craft compelling and attention-grabbing subject lines that convey urgency, excitement, or exclusivity. Use action-oriented language and create a sense of anticipation to increase open rates.
  2. Concise and Direct Content: Aries energy encourages brevity and straightforwardness. Keep your email content concise, clear, and impactful. Get to the point quickly, highlighting the value or benefit for the recipient.
  3. Personalization and Individualization: Tailor your emails to resonate with the individual recipient. Use data-driven personalization techniques to address them by name and include relevant information or recommendations based on their preferences or previous interactions.
  4. Call to Action: Include a strong and persuasive call to action in your emails. Clearly state the desired action you want recipients to take, whether it's making a purchase, signing up for a webinar, or scheduling a consultation. Use action verbs and emphasize the benefits they will gain.
  5. Visual Appeal: Incorporate visually appealing elements into your emails to capture attention. Use high-quality images, engaging graphics, or videos that support your message and enhance the overall visual experience.
  6. Mobile Optimization: Optimize your emails for mobile devices. The majority of recipients read emails on their smartphones or tablets. Ensure your email design and layout are mobile-friendly and that all elements are easily viewable on smaller screens.

Example Strategies:

  • Limited-time offers or flash sales with a sense of urgency
  • Customer success stories or testimonials that highlight the value of your products or services
  • Personalized product recommendations based on previous purchases or browsing history
  • Exclusive discounts or promotions for loyal subscribers or VIP customers
  • Interactive elements like gamified surveys or quizzes to boost engagement and collect valuable data

Embrace the energetic influence of Aries and infuse your Gmail email marketing with confidence, directness, and a sense of urgency. Implement these strategies to create impactful and persuasive emails that drive engagement, lead generation, and sales through the power of Gmail's Natal Sun Transit.


⛰️♉ Social Media With Taurus

MARKETING WITH THE LUNAR ZODIAC – QUICK SUMMARY

TAURUS
NEED: Taurus is looking for security, resources, materials, finances, and quality of life, they are interested in having things work for them, but they aren’t interested in having to do a lot of work to get it done.

Aries demands a totality, and after Aries, Taurus is spent, it wants to enjoy some of its time now. The energy is slower than Aries, they want to have their cake and eat it too. They view everything through the lens of security, comfort, and safety. These are needs for Taurus.

They want to keep their comforts without having to tax themselves too much, to them there is no reason why they can’t have fun while working or getting things done. They want to do it when they are INSPIRED, at their PACE, not yours.

They cannot be rushed to make a decision or take action. In fact, trying to hurry them alone will usually result in them walking away/or digging their heels in more firmly. The emphasis here is home, security, wealth, luxury, enjoyment, and experiencing life (through their senses, foods, music, and textures), on their terms.

Taurus rules the 2nd house of resources/skills/ finances/materials/security and personally generated income in the astrology chart. If they can experience things from the comfort of their own home or space, even better.

They are focused on the homeyness of things and all the things that stem from that space. They want to do it themselves, or be pampered and have someone else do it for them, either way, they want the quick route there, they need a simple, easy, and a shortcut because they have more important living to do. We are creatures of habit in Taurus, we want our comfort zones, we want coziness, and we don’t like taking risks; if we can get away with doing it in our pajamas that works too.

Taurus is naturally a business sign because it’s stubborn and consistent with things that are important to it. It understands that business and success only work if it nurtures us RIGHT NOW as well as LATER. The gratification with Taurus needs to come NOW and LATER, it can’t just be later.

It’s interested in more than just survival, it needs to have its needs taken care of now, which is what makes it a sustainable sign for business.

However it’s not good with waiting for things, so make sure your marketing doesn’t keep them waiting too long. Don’t make it weed through a bunch of information, it wants you to have taken the time, assessed all the risks, and make the decision as EASY as possible.

If you make Taurus overthink or have to do research before it decides, the answer is likely no. If you promise something to a Taurus/during a Taurus Moon, be sure you give it to them, don’t inflate anything because they will remember.

MARKETING: Taurus will throw money at solving a problem, especially if they don’t need to have to do much to solve it, or the feeling of buying something makes them feel like they are doing something about it – think templates, done for you, step-by-step, done with you and pre-done systems. They are interested in making their lives better NOW, so anything you sell or market should fit this bill. It needs to be focused on immediate gratification, in some way, ie. Join now and get access to my templates, my system, my vault of content, etc.

They are also enticed by creating security/ financial wealth, material gain, in the short term, or alleviating themselves of guilt or shame, so if your product/service helps them forgive themselves, or feel better about themselves now, even better.

They have big hearts, they are big givers, and will often give to others at the expense of themselves, they need this kind of support in their own lives. They like ‘collecting’ things, acquiring things, that they can store up and save for later. So even if they won’t use it right away, they feel better knowing they have it. If you are selling something that has a variety of things, a slew of tools, or a vault of content or applications, especially if they can go through it at their own pace, they are more likely to buy.

They know they aren’t like other people, that systems/structures that work for others, don’t really work for them, so if you make it easy for them, give them a shortcut, or cut out the fluff that they don’t want to spend their time doing, they will become long-term customers. If they can do/include your product/service into their current routine and it seamlessly fits in, all the better, they don’t like change, so if what you’re offering requires them to have to step too much out of their habits/patterns they will likely decline.

Talk about your own ‘laziness’. Talk about your creature comforts, your vices, your indulgences. Host unboxings, and walkthroughs that show ease/simplicity/application in real-time.

Think of how your product/service can be templatized (I made that up, but you get what I mean!). How can you ‘cookie-cutter’ your offer/service, or offer something to make it easier to apply? Taurus will love you for it. Website templates, social media templates, and apps.

They also love beautiful things, beautiful branding, photos, behind-the-scenes, beautiful products/physical items/spaces, and flowers. They aren’t especially great with follow-through because they need the feeling of immediate satisfaction, which often doesn’t happen until later with larger projects/goals. So help them to feel good NOW, or THROUGH your process, step by step. Helping them implement is good, a call where you help them set up something, or a check-in call later is also good.

If they can see how investing now will not only make them feel good now but also help them improve something LATER in the near future, this is usually enough for their logical mind to say ‘yes’. They like pampering themselves. They do a lot for others, and they know others probably won’t see it, or give them a ‘permission slip’ to indulge, so they like it when your product/service makes them feel like they can pamper themselves. Marketing your product/service like a spa/retreat/get-away is also excellent.

BEST TYPES OF CONTENT/DELIVERY FORMATS FOR TAURUS:

  • Give Me -don’t tell me. Give them something that’s already done for them, especially if it’s free, high value, AND beautiful.
  • Videos/Live Streams
  • Blogs with photos and how-tos.
  • Podcasts that they can listen to while doing other stuff.
  • Kindle Books or Audible/audio format.
  • Videos showing lifestyle with your product/service.
  • Fancy downloadables/opt-ins.
  • They love great branding/product mock-ups.
  • Relate parts of your life that involve being at home, being a home-body, and things that you do to pamper yourself/indulge while doing relatively mediocre/ordinary things.
  • All things home and self (living spaces, family, pets, recipes/cooking, and ways of beautifying the home/office space, or material things like bags/purses (look inside my purse), my favorite self-care items/products)
  • Being able to nurture and be nurtured is very Taurus.
  • Buying gifts for yourself/your business, the gift you’re giving to yourself/your business, you deserve, it’s time, you work so hard, you’re always helping everyone else, ‘why not?’ luxury, top-of-the-line, best-rated, high quality, imported, rare, pamper yourself, irresistible, one-of-a-kind, limited time, edition, exclusive,  (language to use when marketing to Taurus energy)
  • Put the focus and the attention on them, not you. It’s all about THEM. Flatter them, compliment them. Give them shout-outs. Boost them up.
  • Make your offer a great deal. Tell them how much they’re saving. Show them a chart comparison, and do the research for them. It makes them feel more secure. They like feeling like they’re getting a discount or are walking away a winner.
  • Talk about the ways they can apply/use your system/product/service – in their pj’s, from the comfort of their own home, or on their phone while driving their kids to soccer practice.
  • Tell them how it will make them more organized, the envy of the PTA, they like feeling like they have their shit together, so if your product/service does that, they’ll love you for it.
  • They are far more capable than they ever give themselves credit for, remind them of it.
  • Gifts, high-value freebies.
  • Private Community Spaces where they feel comfortable and surrounded by others like them. Deliver your content in an ‘exclusive’ or private area.
  • Personalized Emails, written directly to them, where you take your guard down, and share your vulnerabilities, and what’s important to you and them.
  • Coaching Calls/Group Calls/Intimate Community Calls.
  • Give them a system/technique that you do on the spot.
  • Ways to make money, become more wealthy, be more of who they are, and be in their purpose, especially delivered through live stream, video, or audio/podcast format.
⛰️TAURUS Content Calendar by Platform ♉

♉🏔️ Taurus Activated Social Media Platforms

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FACEBOOK

At the beginning of Taurus Energy - Lasting for the 1st day of Taurus Energy:


Facebook Posts
 
MC

That's a load of Bull! (a little Taurus Astro humor for you).
With this transit we see
a triple whammy of the natal Midheaven, Mars, and North Node in Taurus in Facebook's combined charts.

The Midheaven rules our reputation, public achievements, success, legacy, and what you're known for, this being in the sign of Taurus this presents possibilities for you to develop a firm business foundation and income stream through consistent (Taurus) Facebook posts. This is further activated by the addition of Mars in Taurus, with Mars ruling action, motivation, momentum, CTAs, and more specifically sales.

In addition with the North Node also being in Taurus, this serves as an opportunity to focus on common goals and higher purpose that your community and followers have in common.  In this case, there can be a desire to create financial security, to 'live well', to grow wealth, and to satisfy more immediate desires. All of these placements are auspicious for generating sales on the platform.

This can be a great time to not only determine a consistent posting routine for yourself (what you choose now will be more in alignment with your habits and less likely to end up as a great but unrealistic idea) but also to think about the types of content you share that are relevant to your followers and ideal clients daily habits and routines.

Do you create and post content that people would appreciate reading daily, over morning coffee, or at night in bed as they settle in for the night? Is it something they'd look forward to reading to learn the latest developments, updates, or techniques (with ROI that is connected to saving time, money, health, or making their lives easier)?

It's important to keep in mind that the energy of Taurus is often described as lazy, and while in some specific or more personal cases, this is true, I prefer to see it as efficient in how it uses its energetic resources. If it can find a way to use less energy, less time, do less work, and still achieve a good result, then it's going to opt for the path of least resistance. After all, Taurus is a resource sign.

The focus here is to enjoy life now while also finding a way to secure the future, and keep things the way they are, or hold onto what it has. Being a fixed sign it is resistant to change, and that's what makes it so predictable. Keeping these themes and needs in mind as you write your content to your people will be helpful to understand their desires and what will draw them to your offers. 

The positive features of this are that if your product or service helps them to get great results without having to do a lot of work, or still maintain their routines, you're more likely to make sales.

From a content perspective, consistency here is what allows you, your content, your ideas, and your systems to remain not only in their awareness but potentially become a part of their day and ingrained habits. At this point, it's only a matter of time when and what they purchase.

The overall influence of this transit is that this is a good time to become consistent about your messaging, offers, and posting schedule. Use this time to share high-value content, pitch, sell and ensure your CTAs are clear, and focus on content that meets the needs of your idea clients' overall goals and sense of higher purpose and growth. Nailing these will increase your conversations while also building a stable foundation for your business on Facebook.

Marketing Advice:

  1. Authentic Storytelling: Share your brand story in a way that connects with your audience on a deeper level. Be transparent, genuine, and relatable, allowing your audience to resonate with your journey.

Example Strategies:

  • Create engaging video content that showcases behind-the-scenes moments, product demonstrations, or personal stories.

  • Craft compelling captions that evoke emotions and encourage meaningful interactions.

  • Share user-generated content to highlight the experiences and testimonials of your satisfied customers.

  1. Visual Appeal: Leverage the power of visuals to capture attention and make an impact on Facebook. Invest in high-quality imagery and design elements that align with your brand's aesthetics.

Example Strategies:

  • Use eye-catching graphics, infographics, or carousel posts to present information in a visually appealing way.

  • Incorporate captivating images or videos that convey your brand's personality, values, and products/services.

  • Experiment with Facebook's interactive features like polls, quizzes, or AR filters to engage your audience.

  1. Community Engagement: Foster a sense of belonging and build a loyal community around your brand on Facebook. Encourage conversations, create meaningful interactions, and provide value to your audience.

Example Strategies:

  • Host Facebook Live sessions to engage directly with your followers, answer their questions, and provide valuable insights.

  • Run contests or giveaways that require audience participation, encouraging them to engage with your content and share it with their friends.

  • Join relevant Facebook Groups and actively participate in discussions, offering advice, and sharing your expertise.


Facebook Stories

This is a potent period to leverage Facebook Stories to encourage your followers, clients, and viewers to take clear action. Under the influence of Taurus, this action is focused more on immediate gratification and a desire to save time, money, or effort.  As well the desire can be more visually or superficially oriented with Taurus being ruled by Venus.

Can you customize your offer, pitch, or CTA to provide immediate satisfaction for them, or absolve them of guilt, or self-judgment around laziness? By saying yes to your offer does it provide them with an immediate sense of personal satisfaction that they are doing something about their problem? If the answer is yes then your offer will do exceptionally well under this transit through Facebook Stories.

This can also be a great time to use Facebook Stories as a re-cap or redirect to your Facebook Posts (see above summary) and use this time to redirect them to your offer or remind them that time is running out.

Because Taurus is drawn to high value, luxury, and exclusive offers, if your offer has limited spaces, limited numbers, or other luxury qualities to it, this can also be an excellent time to share it.

Marketing Advice:

  1. Compelling Visuals: Leverage the visual power of Facebook Stories to capture attention and tell your brand's story. Create visually stunning content that stands out amidst the sea of stories.

Example Strategies:

  • Use high-quality images or videos that showcase your products, services, or behind-the-scenes moments.

  • Incorporate eye-catching design elements, stickers, or filters to add flair and personality to your stories.

  • Experiment with different story formats like boomerangs, stop motion, or interactive polls to engage your audience.

  1. Emotional Storytelling: Connect with your audience on an emotional level through storytelling. Craft narratives that evoke feelings, resonate with their experiences, and align with your brand values.

Example Strategies:

  • Share personal stories that reflect your brand's journey, struggles, and triumphs.

  • Highlight customer success stories, testimonials, or case studies to showcase the impact of your products/services.

  • Incorporate storytelling techniques like cliffhangers, relatable anecdotes, or inspirational messages to keep your audience engaged.

  1. Call to Action: Encourage your audience to take action and engage with your brand through your Facebook Stories.

Example Strategies:

  • Use interactive features like polls, quizzes, or swipe-up links to drive engagement and gather valuable insights.

  • Include clear and compelling calls to action, such as "Swipe up to learn more," "Tap to shop now," or "Tag a friend who needs this."

  • Collaborate with influencers or partner brands to create co-branded stories that encourage cross-promotion and increase reach.


Facebook Reels

This transit sees the Moon activating natal Uranus in Taurus in Facebook Reels chart. Uranus in Taurus is all about utilizing technology, the internet, the future, and innovative approaches (Uranus) to generate income, resources, and security (Taurus).

This can be an excellent time to post your offers, ideas, or unique system to Facebook Reels. Under Uranus activities now can be more impulsive, immediate, or sudden, which also indicates this is a good time for flash sales, surprise offers, or sharing new, shocking, or unique information or details.

Marketing Advice:

  1. Unleash Your Creativity: Embrace the freedom and creativity of Facebook Reels to showcase your unique talents, perspectives, and brand voice.

Example Strategies:

  • Showcase your artistic skills, whether it's painting, dancing, or playing a musical instrument.

  • Share behind-the-scenes glimpses of your creative process or workspace.

  • Collaborate with other creators or influencers to co-create exciting and original Reels.

  1. Unexpected Surprises: Tap into the element of surprise to captivate and engage your audience. Keep them on their toes by incorporating unexpected twists, humor, or exciting reveals into your Reels.

Example Strategies:

  • Create Reels with unexpected transitions, visual effects, or humorous storytelling.

  • Surprise your audience with exclusive discounts, giveaways, or special announcements hidden within your Reels.

  • Experiment with unexpected collaborations or guest appearances to spark intrigue and curiosity.

  1. Authenticity and Self-Expression: Use Facebook Reels as a platform for self-expression and showcasing your brand's unique personality. Let your true self shine through in your content.

Example Strategies:

  • Share personal stories, experiences, or anecdotes that align with your brand values.

  • Use music and soundtracks that resonate with your audience and reflect your brand's vibe.

  • Engage with your audience through comments, responding to questions, or creating Reels that address their interests or concerns.


Facebook Messenger

If you are utilizing your Facebook Posts, Facebook Reels, or Facebook Stories to generate leads, share offers, and ask people to comment for more information, and your strategy includes following up with them via DM in Facebook Messenger this can be an excellent period to do so.

Here we see the transit Moon conjunct with Facebook Messenger's natal Mercury in Taurus. Mercury rules education, information, data, communication, commerce, processing, networking, and connection, and in Taurus, this is done through a medium that is comfortable, and low-pressure. With Facebook Messenger, sharing details, especially those that were requested, using this period to follow up, or sending personalized messages that are related to business, cash flow, saving time, saving money, or luxury offers or gains can be beneficial at this time. Taurus loves a personal touch as well as the sense of exclusivity that can be attained through more private messaging, and also of course the ability to not respond (which makes this a low-pressure approach).

Not a great time for copy-pasting impersonal messages, but really great if you utilize Facebook Messengers' voice message, or video option to connect with them on a more personal basis.

With Mercury being in the mix, this may be focused on sharing detailed information, sending a link, an invite, training, inviting them to a call, answering questions, or teaching in some way.

It's important to note that under Taurus they don't do well with pressure, fear, or intimidation, and will likely resist further if you try to impose restrictions or expectations. However if they feel pampered, and excited about the offer, and if the offer is limited or exclusive in some way that can go a long way in moving the needle forward.

Marketing Advice:

  1. Personalized Messaging: Tailor your messages to each individual recipient, making them feel seen and valued. Personalization fosters a sense of connection and increases the likelihood of engagement.

Example Strategies:

  • Use merge tags or custom fields to address recipients by their names.

  • Reference specific details or preferences based on their previous interactions or profile information.

  • Offer personalized recommendations or solutions based on their needs or interests.

  1. Prompt and Timely Responses: Respond to messages promptly to show your dedication and attentiveness. Quick and reliable communication helps build trust and enhances the customer experience.

Example Strategies:

  • Set up automated responses to acknowledge received messages and provide estimated response times.

  • Use chatbots or AI-powered tools to handle common inquiries or provide immediate support.

  • Create a designated team or system to monitor and respond to messages efficiently.

  1. Value-Driven Content: Provide valuable content through Messenger to educate, inform, and nurture your leads. Share insights, tips, or exclusive offers that align with your target audience's interests and pain points.

Example Strategies:

  • Send personalized newsletters or updates related to your industry or niche.

  • Offer exclusive discounts, promotions, or early access to new products or services.

  • Provide educational resources such as e-books, guides, or video tutorials.

  1. Seamless Sales Funnel: Use Messenger as part of your sales funnel by guiding leads through the customer journey. Provide relevant information, address objections, and offer support to facilitate conversions.

Example Strategies:

  • Share product information, specifications, and customer testimonials through Messenger.

  • Use Messenger for product demos or consultations.

  • Offer personalized discounts or incentives to encourage purchase decisions.

  • Drive traffic from your Facebook Posts, by asking them to comment below to receive a DM with information, or access to your offer (free or paid).


At the middle & end of Taurus Energy - Beginning on the 2nd day of Taurus Energy:


Facebook Posts

MC, ☊

This activation is similar to the one I included above under Facebook Posts, with the exclusion of Mars, please refer to that summary for suggestions on how to use this transit.


Facebook Reels

Here we see the Moon conjunct Facebook Reels natal North Node in Taurus. As shared above under Facebook Posts,  this serves as an opportunity to focus on common goals and higher purpose that your community and followers have in common.  In this case, there can be a desire to create financial security, to 'live well', to grow wealth, and to satisfy more immediate desires. All of these placements are auspicious for generating sales on the platform.

Knowing and understanding this overarching theme, and how your content, your message, your offers, and your expertise unite to serve this bigger picture need within your community and ideal clients can help you to craft content that speaks to them in a deeper way while also helping them to fulfill this purpose on some level.

Because Taurus is often focused on immediate needs, usually what we need to survive, many feel guilty or resistant around it, whether its resistance is in being open about what they want and need, or in even thinking about it. Understanding this guilt, and the commonly held stories, pain, and beliefs your community has around it and deconstructing it in your content can ensure that your content serves as a medicine.

Think of it as a permission slip. By sharing these permission slips in our content, we free people up to let go of their shame around money, security, and material needs and wants, so that they can then be their best selves and have a real impact in the world. What are these hangups for your people? Use this period to talk about them and inspire them to think bigger.

Marketing Advice:

  1. Authentic Storytelling: Use Facebook Reels as a platform to share your stories, experiences, and insights. Authentic storytelling helps you connect with your audience on a deeper level and build a loyal following.

Example Strategies:

  • Share behind-the-scenes footage or glimpses into your creative process.

  • Use narratives that evoke emotions and resonate with your target audience's experiences.

  • Incorporate user-generated content to foster a sense of community and participation.

  1. Visual Appeal: Create visually stunning videos that capture attention and inspire engagement. Focus on high-quality visuals, creative editing, and compelling aesthetics to make your Reels stand out.

Example Strategies:

  • Experiment with different video formats, such as tutorials, time-lapse, or stop motion.

  • Use eye-catching visuals, vibrant colors, and engaging transitions.

  • Incorporate music or sound effects that complement the mood or message of your content.

  1. Educational and Entertaining Content: Offer value to your audience by providing educational or entertaining content through Facebook Reels. This can range from quick tips and hacks to informative tutorials or entertaining skits.

Example Strategies:

  • Share bite-sized educational content related to your industry or niche.

  • Demonstrate practical tips, tricks, or DIY projects through concise videos.

  • Infuse humor or creativity into your Reels to entertain and engage your audience.

  1. Consistent Posting Schedule: Maintain a consistent posting schedule to keep your audience engaged and build anticipation. Regularly share fresh and engaging content to establish a strong presence on Facebook Reels.

Example Strategies:

  • Create a content calendar and plan your Reels in advance.

  • Post at optimal times when your target audience is most active.

  • Use analytics and insights to track the performance of your Reels and refine your strategy.


INSTAGRAM

At the beginning of Taurus Energy - Lasting for the 1st day of Taurus Energy:


Instagram Posts

Here we have the powerful alignment of the Moon and the natal North Node in Taurus in Instagram's combined charts. It's an exciting time where we can tap into the common goals and higher purpose that our community and followers share. On Instagram, this translates into a desire for financial security, the pursuit of a comfortable and abundant lifestyle, and the satisfaction of immediate desires.These influences are favorable for generating sales, especially for luxury, exclusive, or high-quality products or services, and creating a thriving business on the platform.

Understanding this overarching theme and how our content, message, offers, and expertise align with the deep needs of our community and ideal clients allows us to craft impactful content. We have the opportunity to speak directly to their core desires while helping them fulfill their purpose in meaningful ways.

Taurus is often associated with immediate needs and survival instincts as well as more material wants, which can sometimes be accompanied by feelings of guilt or resistance. We have the power to address these emotions head-on in our content, acknowledging the common stories, pain, and beliefs surrounding financial security and material desires. By deconstructing these limiting beliefs and providing permission to embrace their desires, our content becomes a transformative force, empowering our audience to step into their best selves and make a real impact in the world.

What is the shared bigger and more luxurious or material-oriented vision of your followers? Using imagery that portrays this while also giving them a permission slip to indulge themselves can gather a lot of engagement at this time.

Marketing Advice:

  1. Authentic Visual Storytelling: Use Instagram as a platform to share your visual story and connect with your audience on a deeper level. Embrace your authenticity, showcase your unique perspective, and use visuals to convey your message.

Example Strategies:

  • Share captivating photos or videos that reflect your personal or brand identity.

  • Use Instagram Stories to provide behind-the-scenes glimpses into your life or business.

  • Incorporate user-generated content to foster a sense of community and authenticity.

  1. Consistent Aesthetic: Develop a consistent visual aesthetic that sets the tone for your Instagram profile. Choose colors, filters, and themes that align with your brand and resonate with your target audience.

Example Strategies:

  • Curate your feed with a cohesive color palette or theme.

  • Experiment with different photography or editing styles to create a signature look.

  • Use Instagram's creative tools, such as filters or editing apps, to enhance the visual appeal of your content.

  1. Meaningful Engagement: Foster genuine connections and meaningful engagement with your audience on Instagram. Encourage conversations, respond to comments, and create interactive experiences that invite participation.

Example Strategies:

  • Ask questions in your captions to spark discussions.

  • Respond to comments and direct messages with genuine interest and appreciation.

  • Run contests or giveaways that require audience participation.

  1. Value-driven Content: Provide value to your audience by sharing informative, educational, or inspirational content. Offer tips, insights, or advice that align with your niche and address your audience's needs or interests.

Example Strategies:

  • Share actionable tips or tutorials related to your industry or expertise.

  • Create inspiring or motivational quotes that resonate with your audience.

  • Collaborate with influencers or experts to provide expert insights or guest content.


Instagram Reels

This transit sees the Moon activating natal Uranus in Taurus in Instagram Reels chart. Uranus in Taurus is all about utilizing technology, the internet, the future, and innovative approaches (Uranus) to generate income, resources, and security (Taurus).

This can be an excellent time to post your offers, ideas, or unique system to Instagram Reels.Under Uranus activities now can be more impulsive, immediate, or sudden, which also indicates this is a good time for flash sales, surprise offers, or sharing new, shocking, or unique information or details.

Here you may gain a lot of attention by sharing content that challenges the status quo, conventionally held beliefs, or seems counter-intuitive in some way. Don't be afraid to stand out, do things differently, have a little fun, and enjoy yourself.

Marketing Advice:

  1. Embrace Creativity: Use Instagram Reels as a platform to showcase your creative side. Experiment with different formats, effects, and storytelling techniques to grab your audience's attention.

Example Strategies:

  • Incorporate music, filters, and effects to enhance the visual appeal of your Reels.

  • Try out trending challenges or dances while infusing your personal style.

  • Use stop-motion, time-lapse, or other creative techniques to create visually striking content.

  1. Show Authenticity: Infuse your Reels with authenticity and let your personality shine through. Be genuine, relatable, and engage your audience by sharing moments that highlight your unique perspective.

Example Strategies:

  • Share behind-the-scenes footage to give your audience a glimpse into your life or creative process.

  • Use captions and voiceovers to provide insights, anecdotes, or storytelling elements.

  • Show your imperfections and embrace authenticity to connect on a deeper level with your audience.

  1. Surprise and Delight: Take advantage of the unexpected and surprise your audience with content that breaks the mold. Think outside the box, be bold, and create Reels that leave a lasting impression.

Example Strategies:

  • Create unexpected transitions or visual effects to add an element of surprise to your Reels.

  • Share quick tutorials or DIY hacks that provide valuable and surprising information.

  • Collaborate with other creators to create unique and unexpected collaborations.

  1. Follow Trends and Leverage Virality: Stay on top of current trends and use them to your advantage. Join popular challenges, adapt them to your style, and ride the wave of virality.

Example Strategies:

  • Participate in trending dances, challenges, or hashtags to increase your reach.

  • Put your own spin on popular trends, showcasing your creativity and uniqueness.

  • Collaborate with influencers or popular content creators to leverage their audience and expand your reach.


Instagram Stories
MC

With the Moon aligning with the natal Midheaven of Instagram Stories in Taurus, this transit shines a spotlight on career recognition, expertise, reputation, and the success you have built over time. The Midheaven represents what you're known for and the public image you project to the world.

During this influential period, it's time to showcase your expertise and elevate your professional presence on Instagram Stories. Leverage the platform's storytelling capabilities and visual appeal to establish yourself as a trusted authority in your field. Share valuable insights, practical tips, and engaging narratives that demonstrate your knowledge and set you apart from the competition.

This can also indicate an excellent time to sell, whether it's a flash sale or you're in the middle of a launch.

Focus on cultivating a strong personal brand that aligns with the core values of Taurus, such as reliability, perseverance, and tangible results. Consistency and authenticity are key to building a solid reputation that resonates with your audience. Showcasing your achievements, highlighting success stories, and offering behind-the-scenes glimpses into your work can help solidify your professional standing and attract new opportunities.

Embrace this transit as a chance to strengthen your career trajectory, amplify your influence, and establish yourself as a go-to expert in your industry. By leveraging the power of Instagram Stories, you can enhance your professional reputation, expand your reach, and attract new opportunities that align with your long-term success.

Marketing Advice:

  1. Share Valuable Insights: Use Instagram Stories as a platform to provide your audience with valuable insights and information related to your niche. Showcase your expertise and establish yourself as a go-to resource for your followers.

Example Strategies:

  • Share tips, tricks, and how-to guides that are relevant to your industry or area of expertise.

  • Conduct Q&A sessions or host live chats to answer your audience's questions and provide expert advice.

  • Share industry news, trends, or research findings to keep your audience informed and engaged.

  1. Behind-the-Scenes Content: Take your audience behind the scenes and provide a glimpse into your work process, projects, or daily life. This helps create a sense of authenticity and connection with your followers.

Example Strategies:

  • Show snippets of your creative process or the making of a product.

  • Share behind-the-scenes footage from events, collaborations, or photo shoots.

  • Offer exclusive sneak peeks or previews to build anticipation and engagement.

  1. Engage and Interact: Utilize interactive features of Instagram Stories to engage with your audience and foster meaningful connections. Encourage your followers to participate and share their thoughts.

Example Strategies:

  • Use interactive stickers, polls, or quizzes to gather feedback or opinions from your audience.

  • Respond to DMs, comments, and mentions to show that you value your audience's engagement.

  • Collaborate with followers by featuring their content or incorporating their ideas into your Stories.

  1. Showcase Testimonials and Success Stories: Leverage Instagram Stories to share testimonials and success stories from satisfied customers or clients. This helps build trust, credibility, and social proof.

Example Strategies:

  • Feature customer testimonials through text, images, or videos.

  • Share before-and-after stories or case studies showcasing the transformation or results achieved.

  • Highlight success stories or milestones of your business or clients.


At the middle & end of Taurus Energy - Beginning on the 2nd day of Taurus Energy:


Instagram Posts
♃ ☿

Here we see the Moon conjunct the natal Jupiter and Mercury in Taurus in Instagram's combined charts. Jupiter rules publishing, teaching, higher education, personal growth, and spiritual development and embodiment. It also indicates an opportunity for growth and financial gains, when combined with Mercury we see an amplification of these themes especially when focusing on teaching through your content.

Mercury rules information, knowledge, teaching, processing, e-commerce, networking, education, and decision-making. When these two come together under the influence of Taurus this makes for a stellar period to dive headfirst into direct marketing, sales, and sharing your content and ideas openly with your followers, while also emphasizing the immediate benefits available to them. How does your offer save them time, money, and energy, make their life easier, or more luxurious in some way? There is a big emphasis here on the quality of life, freedom, and expansion of possibilities.

Marketing Advice:

  1. Expand Your Reach: With the support of Jupiter's energy, it's time to broaden your reach on Instagram. Explore new strategies to expand your audience, attract new followers, and increase your visibility.

Example Strategies:

  • Collaborate with influencers or other content creators in your niche to reach new audiences.

  • Utilize hashtags strategically to increase the discoverability of your content.

  • Engage with relevant communities and participate in Instagram challenges or trends to expand your network.

  1. Engage with Authenticity: Mercury's influence encourages open and authentic communication. Use Instagram as a platform to engage with your audience genuinely, fostering connections and building trust.

Example Strategies:

  • Respond to comments and DMs in a timely and personalized manner, showing genuine interest in your audience's thoughts and questions.

  • Initiate conversations through thought-provoking captions or compelling questions in your posts.

  • Share relatable stories or experiences that resonate with your audience, encouraging them to engage and share their own stories.

  1. Share Knowledge and Expertise: Leverage Instagram as a platform to showcase your knowledge and expertise. Provide valuable content that educates, informs, and inspires your audience.

Example Strategies:

  • Create informative and visually appealing infographics or tutorials to share industry-related tips and advice.

  • Host live Q&A sessions or Instagram Lives to directly interact with your audience and address their questions or concerns.

  • Share insightful quotes, statistics, or research findings to establish yourself as a reliable source of information in your niche.

  1. Visual Appeal and Aesthetics: Taurus' influence emphasizes the importance of aesthetics and visual appeal. Pay attention to the visual elements of your Instagram content to create a cohesive and captivating feed.

Example Strategies:

  • Use high-quality images, videos, and graphics that align with your brand's style and resonate with your target audience.

  • Consistently apply a cohesive color palette, filters, or editing techniques to maintain a visually appealing and harmonious feed.

  • Experiment with different creative formats, such as carousel posts or Instagram Guides, to provide engaging and informative content.


TIKTOK

At the beginning of Taurus Energy - Lasting for the 1st day of Taurus Energy:


TikTok Videos

This transit is all about capturing eyeballs using unconventional, or unique approaches. Here we see the Moon conjunct natal Uranus in Taurus in TikTok's combined charts. Uranus rules the unconventional, the future, innovation, genius, surprises, and unexpected change or approaches. And in the sign of Taurus, this can take the form of habits, behaviors, patterns, routines, business, finances, food, domestic activities, tools, home-based themes, fitness, and body-oriented topics.

When we think of some of the most popular topics, videos, or accounts on TikTok many of them are based around rather ordinary topics with a unique approach. For example, there are TikTok accounts focused just on cleaning, showing before and afters, time lapse videos, or cleaning strategies or techniques. The same goes for making food, food saving, money saving, fitness hacks, food prep hacks, and so on. And here we can see why with TikTok's natal placement having Uranus in Taurus. It is essentially excitement, enthusiasm, and unconventional approaches to daily human things (Taurus).

This can be a great time for you to share video content that takes an unconventional, shocking, surprising, unexpected, or innovative approach to tackling things people would like to be good at (or rather have the results of) but struggle with low dopamine around (Taurus).  As well the added benefit here is watching how it improves the appearance of something (Taurus is ruled by Venus).

Let your video creation process be inspired.

Marketing Advice:

  1. Embrace Authenticity and Uniqueness: Uranus's influence encourages you to embrace your authentic self and showcase your unique talents and perspectives on TikTok. Be original, innovative, and unafraid to push the boundaries of creativity.

Example Strategies:

  • Create content that reflects your personality, passions, and skills, showcasing what makes you stand out from the crowd.

  • Experiment with different video formats, effects, and music to bring a fresh and unexpected twist to your content.

  • Share behind-the-scenes glimpses or process videos that highlight your creative journey, fostering a sense of connection with your audience.

  1. Ride the Wave of Trends: TikTok is known for its viral trends and challenges. With Uranus's influence, stay tuned to the latest trends and adapt them to your unique style. Jumping on trending topics can help boost your visibility and engagement on the platform.

Example Strategies:

  • Participate in popular challenges or create your spin on existing trends, putting your unique twist or expertise into the mix.

  • Stay updated with the trending hashtags, songs, and effects to create content that resonates with the TikTok community.

  • Pay attention to emerging niche trends that align with your interests or expertise, allowing you to establish yourself as a go-to content creator in that area.

  1. Engage and Collaborate: TikTok thrives on community engagement and collaboration. Uranus's energy encourages you to foster connections, engage with your audience, and collaborate with other TikTok creators.

Example Strategies:

  • Respond to comments and engage with your audience, showing appreciation for their support and feedback.

  • Collaborate with other TikTok creators on duets, stitch videos, or collaboration challenges to expand your reach and tap into their follower base.

  • Participate in TikTok live streams or host Q&A sessions to directly interact with your audience, building a sense of community and authenticity.

  1. Experiment with Visuals and Editing: Taurus's influence emphasizes the importance of aesthetics and visual appeal. Pay attention to the visual elements of your TikTok content, creating eye-catching and well-edited videos.

Example Strategies:

  • Use creative transitions, text overlays, and visual effects to enhance the storytelling in your videos.

  • Experiment with different video editing techniques, such as stop-motion, time-lapse, or slow-motion, to add a captivating and unique touch.

  • Maintain a consistent visual style or theme across your TikTok content, creating a visually appealing and recognizable brand.


TikTok Live Events

Here we see that TikTok Live events also share the same natal Uranus in Taurus placement, as Uranus moves slowly and TikTok Live Events was born only a short time after the official launch of TikTok. Please see my above summary for this activation, even though TikTok Live Events and TikTok Videos are a little different the same themes and approaches apply here, you would simply hold it in a live-video format.


YOUTUBE

At the beginning of Taurus Energy - Lasting for the 1st day of Taurus Energy:

YouTube Shorts

This transit activates the same themes as the summaries shared previously for TikTok Videos and TikTok Live events as YouTube Shorts, TikTok, and TikTok Live Events all share the same natal placement of Uranus in Taurus.  So I'll include a modified version of this summary for YouTube Shorts below.

Note - given that all three of these platforms share the same Uranus placement you may wish to take segments or clips of your TikTok Videos or TikTok Live Events content and put it into your YouTube Shorts and repurpose it.

This transit is all about capturing eyeballs using unconventional, or unique approaches. Uranus rules the unconventional, the future, innovation, genius, surprises, and unexpected change or approaches. And in the sign of Taurus, this can take the form of habits, behaviors, patterns, routines, business, finances, food, domestic activities, tools, home-based themes, fitness, and body-oriented topics.

When we think of some of the most popular topics and videos on YouTube Shorts many of them are based around rather ordinary topics with a unique approach. For example, there are accounts focused just on cleaning, showing before and afters, time lapse videos, or cleaning strategies or techniques. The same goes for making food, food saving, money saving, fitness hacks, food prep hacks, and so on. And here we can see why YouTube Shorts' natal placement has Uranus in Taurus. It is essentially excitement, enthusiasm, and unconventional approaches to daily human things (Taurus).

This can be a great time for you to share video content that takes an unconventional, shocking, surprising, unexpected, or innovative approach to tackling things people would like to be good at (or rather have the results of) but struggle with low dopamine around (Taurus).  As well the added benefit here is watching how it improves the appearance of something (Taurus is ruled by Venus).

Let your video creation process be inspired.

Marketing Advice:

  1. Embrace Creativity and Uniqueness: Uranus's influence encourages you to think outside the box and create content that stands out from the crowd. Embrace your creative instincts and infuse your YouTube Shorts with your unique style and flair.

Example Strategies:

  • Experiment with different video editing techniques, visual effects, and creative storytelling methods to capture viewers' attention.

  • Showcase your talents, skills, or passions in a way that is both entertaining and inspiring.

  • Incorporate unexpected elements, surprises, or twists in your videos to keep viewers engaged and coming back for more.

  1. Engage and Interact: Short-form videos provide a great opportunity to connect with your audience in a concise yet impactful way. Uranus's energy encourages you to engage and interact with your viewers, fostering a sense of community and connection.

Example Strategies:

  • Respond to comments and engage with your audience by asking questions or encouraging them to share their thoughts on your content.

  • Collaborate with other YouTube creators or feature viewers' content to encourage participation and create a sense of community.

  • Use interactive features such as polls or challenges to actively involve your viewers in your Shorts.

  1. Embrace the Unexpected: Uranus is all about surprises and unpredictability. Use this energy to your advantage by incorporating unexpected elements or themes into your YouTube Shorts.

Example Strategies:

  • Create "wow" moments by showcasing extraordinary feats, unusual talents, or mind-bending tricks.

  • Surprise your viewers with unexpected plot twists, unconventional storytelling, or unconventional angles.

  • Collaborate with other creators for unexpected crossovers or guest appearances, creating buzz and excitement among your audience.

  1. Authenticity and Originality: Taurus's influence emphasizes the value of authenticity and staying true to yourself. Use this transit to showcase your unique voice and perspective.

Example Strategies:

  • Share personal stories, experiences, or insights that resonate with your audience and showcase your authenticity.

  • Focus on niche topics or themes that align with your passions and expertise, allowing you to stand out and attract a dedicated following.

  • Avoid copying trends or content styles verbatim and instead put your own spin on them to maintain originality.


At the middle & end of Taurus Energy - Beginning on the 2nd day of Taurus Energy:


YouTube Videos, Engagement & SEO

Welcome home, Moon! This transit sees the Moon returning to the same natal placement it was born under in YouTube's combined charts. This creates what's called a lunar return and marks a new cycle, specifically around the emotional needs and desires of the public while using the platform. Ie. What really brings people to YouTube?

With the Moon in Taurus, the desire is security, comfort, the satisfaction of seeing work done or progress (without necessarily doing the work themselves), financial growth, hobbies, interests, collectibles, and pleasure-seeking activities.

This is a great time to create content that is based on your viewers' long-term interests while also appealing to their appreciation for beautiful content and visuals.

Think - ‘Unboxings’, How-to videos, before-and-afters, demonstrations, content focused on personal gains (financial, business, security), daily routines and habits, domestic topics (food, food preparation, morning routines, meal planning, organization, etc).

These are topics that will refill the cup of your community, provide satisfaction, and often dopamine hits (they get to watch someone else start and complete something without having to do any work). It also often tends to be content that ages well, which can attract ongoing viewers to your channel.

Marketing Advice:

  1. Embrace Emotional Authenticity: The Moon's influence invites you to tap into your emotions and connect with your audience on a deeper level. Authenticity is key, as it allows viewers to relate to you and creates a sense of trust and loyalty.

Example Strategies:

  • Share personal stories and experiences that evoke emotions and connect with your viewers on a human level.

  • Create content that addresses common challenges, struggles, or aspirations of your audience, providing them with guidance, inspiration, or relatable advice.

  • Be vulnerable and open about your journey, sharing both successes and failures, to create a genuine connection with your viewers.

  1. Establish Community and Engagement: Building a strong community on YouTube is essential for long-term success. The lunar return amplifies the importance of nurturing this community and fostering meaningful engagement.

Example Strategies:

  • Respond to comments and engage with your viewers, showing genuine interest in their thoughts and opinions.

  • Organize live chats, Q&A sessions, or community events to create opportunities for direct interaction with your audience.

  • Encourage viewers to share their own experiences or participate in challenges related to your content, fostering a sense of belonging and involvement.

  1. Consistency and Reliability: Taurus's influence emphasizes stability and dependability. Use this transit to establish a consistent content schedule and provide reliable value to your viewers.

Example Strategies:

  • Set a regular upload schedule that aligns with your audience's expectations, ensuring they know when to anticipate new content from you.

  • Deliver high-quality videos that meet or exceed your viewers' expectations, showcasing your dedication to providing valuable and reliable content.

  • Explore series or recurring themes within your content to create anticipation and build a sense of continuity.

  1. Grounded Approach to Growth: Taurus's energy encourages a grounded and deliberate approach to growth on YouTube. Focus on sustainable strategies that align with your values and long-term vision.

Example Strategies:

  • Take the time to plan and strategize your content, ensuring it aligns with your overall goals and resonates with your target audience.

  • Collaborate with other YouTubers or cross-promote each other's content to expand your reach organically.

  • Invest in building your channel's brand and identity, ensuring consistency across visuals, messaging, and overall presentation.


YouTube Shorts

This transit is the same as I shared above for YouTube Videos with YouTube Videos and YouTube Shorts both sharing the same moon sign, and this transit activates a lunar return for this platform.

Please read the above summary to get an idea of how to use this transit for your YouTube Shorts. The only difference is the length of the content and potentially how you may wish to use it in your marketing strategy. With YouTube Shorts, the content is shorter, more direct, and time-sensitive. Here you can speed up some of the content that I suggested above (how-to videos turning into time-lapse videos, or before and after shots), giving several short ideas in one video, or using a series of clips to show a process, potentially with mini tips in between.

Remember, with this being a lunar return you have the power through your content to help your subscribers feel refilled, nourished, and content after viewing your content, as well as planting seeds of intrigue and excitement at what is possible moving forward.

Marketing Advice:

  1. Storytelling Mastery: YouTube Shorts’ lunar return in Taurus invites you to master the art of storytelling in your Shorts. Embrace the power of concise narratives that captivate and resonate with your viewers.

Example Strategies:

  • Create short stories or vignettes that evoke specific emotions, such as humor, inspiration, or nostalgia.

  • Use visual storytelling techniques to convey a message or evoke an emotional response without relying heavily on dialogue.

  • Experiment with different storytelling formats, such as mini-series or recurring themes, to engage viewers and keep them coming back for more.

  1. Emotional Resonance: Taurus's influence amplifies the importance of evoking emotions in your Shorts. Connect with your viewers on an emotional level, leaving a lasting impact within the short duration of each video.

Example Strategies:

  • Craft Shorts that explore universal emotions or experiences, such as love, friendship, success, or overcoming challenges.

  • Use music, visuals, and editing techniques to enhance the emotional impact of your Shorts, creating a powerful and memorable viewing experience.

  • Experiment with different emotional tones, from heartfelt and uplifting to thought-provoking and introspective, to cater to a diverse range of viewers.

  1. Visual Appeal: Taurus's energy encourages you to create visually captivating Shorts that catch the eye and engage your audience from the very first second.

Example Strategies:

  • Pay attention to composition, lighting, and visual aesthetics to create visually stunning Shorts.

  • Experiment with different editing styles, transitions, and effects to add a unique touch to your videos and enhance their visual appeal.

  • Use text overlays or captions strategically to convey key messages or highlight important moments within the short duration.

  1. Engage and Encourage Interaction: Taurus's lunar return emphasizes building connections and fostering engagement. Leverage Shorts' interactive features to encourage viewer participation and build a sense of community.

Example Strategies:

  • Prompt viewers to engage with your Shorts by asking questions, encouraging comments, or inviting them to share their own stories or opinions.

  • Respond to comments and engage with your audience, showing appreciation for their input and fostering a sense of belonging.

  • Consider collaborating with other content creators on Shorts, creating opportunities for cross-promotion and expanding your reach.


TWITTER

At the beginning of Taurus Energy - Lasting for the 1st day of Taurus Energy:


Twitter Posts
♄ ASC ☊

I can't imagine a better transit for those who are serious about growing their brand on Twitter.This transit brings an activation to the natal Saturn, Ascendant, and North Node in Taurus in Twitter's combined charts.

Saturn ruling security, foundations, material wealth, success built over time, tangible assets, mastery, reputation, and staying power. What is built under Saturn cannot be taken away, so long as you invest the time and necessary resources. It should be said as well that what's built under Saturn will require work, there are no hacks, no back doors, and no shortcuts, your authenticity and willingness to sacrifice are what cultivate the foundational stones that build your empire.

When combined with the natal Ascendant, which rules hints, first introductions, the first exposure, first impressions, first announcements, the face of the brand, and breadcrumbs, we can see that there is a lot of power here to build strong brand awareness, through the use of Twitter, especially focused around topics that unite your following under a common higher goal (North Node), and provide direction and a sense of purpose to their work (Taurus).

There are also clear themes here around the business building, marketing, resources, finances, habits, routines, discipline, more immediate needs, and survival-based topics (housing, income, food, etc).Whether you yourself are focused on these topics as part of your business, or what you do is interconnected to these topics in some way for your audience, or simply you utilize these themes in your own life to build your business on the platform they play a prominent role at this time.

The key here is consistency with content, the use of threads, and how-tos, including video, imagery, or other resource content in your posts, and breaking things down into bite-sized pieces that create increased engagement and following of your account.

Marketing Advice:

  1. Consistency and Reliability: Taurus's influence emphasizes the importance of consistent and reliable content on Twitter. Establish a clear brand voice, posting schedule, and content strategy that aligns with your expertise and resonates with your audience.

Example Strategies:

  • Create a content calendar to plan and schedule your tweets, ensuring a consistent flow of valuable content.

  • Focus on delivering reliable information, insights, and resources that your audience can depend on.

  • Build a reputation for being consistent in your interactions, responding to comments and engaging with your followers regularly.

  1. Authentic Expertise: Taurus's alignment with the Ascendant and North Node highlights the need to showcase your expertise and build your personal brand on Twitter. Share valuable knowledge, insights, and perspectives that position you as a trusted authority in your field.

Example Strategies:

  • Share informative threads, industry news, or thought leadership content that demonstrates your expertise.

  • Engage in meaningful conversations and offer valuable insights within your niche.

  • Collaborate with other experts or influencers on Twitter to expand your reach and leverage collective knowledge.

  1. Engaging Visuals: Taurus's lunar transit encourages you to incorporate visually appealing elements into your tweets. Grab attention and enhance engagement by using compelling visuals and aesthetics.

Example Strategies:

  • Include eye-catching images, GIFs, or videos in your tweets to make them stand out in the Twitter feed.

  • Experiment with different visual formats, such as infographics or slide decks, to convey information in a visually appealing way.

  • Use consistent branding elements, colors, and fonts to create a cohesive visual identity on Twitter.

  1. Build Authentic Connections: Taurus's influence highlights the importance of building genuine connections and fostering a supportive community on Twitter. Engage with your followers, initiate conversations, and create a space where people feel valued and heard.

Example Strategies:

  • Respond to comments, mentions, and direct messages, showing genuine interest and appreciation for your audience.

  • Participate in Twitter chats, industry discussions, or hashtag campaigns to connect with like-minded individuals and expand your network.

  • Share personal anecdotes, stories, or behind-the-scenes glimpses to humanize your brand and foster a sense of authenticity.


Twitter Spaces
♅ Rx

This transit is focused on the implementation and application of unconventional approaches, innovative ideas, and new information directly into the lives and businesses of your followers and community.

This can foster great discussions through Twitter Spaces, especially on how to create real-world results, pattern interrupts, behavioral and habit changes and generate more security, safety, and happiness in your community through the application of unconventional ideas and approaches. This may involve the use of technology to make life simpler, and easier, or address topics that are new, futuristic, or cutting edge, and how we can embody them or enmesh them more fully in our lives to improve our living situation or quality of life.

How do your work, your methods, and your approaches differ from what is normally out there?

How can your followers benefit from practicing or implementing some of these ideas directly in their lives?

What are the ramifications of doing so?

This can be a great time to explore these topics in your community.

Marketing Advice:

  1. Unique and Thought-Provoking Topics: Taurus's alignment with Uranus Retrograde highlights the need for unique and thought-provoking topics in your Twitter Spaces. Break away from the mainstream and explore subjects that are unconventional, unexpected, and generate curiosity among your audience.

Example Strategies:

  • Host Spaces that delve into emerging trends, cutting-edge technologies, or thought-provoking concepts in your industry.

  • Invite special guests or experts with unique perspectives to share their insights and spark captivating discussions.

  • Experiment with themed Spaces that stand out from the usual conversations on Twitter.

  1. Engaging and Interactive Experiences: Taurus's lunar transit encourages you to create engaging and interactive experiences within your Twitter Spaces. Foster a sense of community, participation, and connection among your listeners.

Example Strategies:

  • Encourage audience participation through polls, Q&A sessions, or interactive discussions within your Spaces.

  • Incorporate engaging visuals, such as presentation slides or visual aids, to enhance the listening experience.

  • Collaborate with other Twitter users or influencers to co-host Spaces and bring diverse perspectives to the conversations.

  1. Authenticity and Emotional Connection: Taurus's influence emphasizes the importance of authenticity and emotional connection in your Twitter Spaces. Create an atmosphere where listeners feel comfortable, valued, and emotionally engaged.

Example Strategies:

  • Share personal anecdotes, stories, or experiences that resonate with your audience and create a sense of relatability.

  • Show vulnerability and authenticity by sharing your own journey, challenges, and lessons learned.

  • Foster a supportive and inclusive environment within your Spaces, encouraging listeners to share their thoughts and experiences.

  1. Promote and Leverage Twitter Spaces: Taurus's alignment with the Moon encourages you to actively promote and leverage your Twitter Spaces. Utilize other Twitter features and platforms to attract a wider audience and increase engagement.

Example Strategies:

  • Tweet in advance to announce upcoming Spaces, creating anticipation and generating interest among your followers.

  • Cross-promote your Spaces on other social media platforms or through collaborations with influencers to reach new audiences.

  • Encourage listeners to share their experiences and key takeaways from your Spaces, amplifying the reach and impact of your conversations.


Twitter Community Spaces

This transit serves as an opportunity to connect more deeply with your community and followingthrough Twitter Community Spaces by facilitating or participating in discussions focused on the bigger overarching purpose or higher calling of your community. Specifically, what they feel they are here to fulfill, especially in relation to their work, their business, their income, or their personal habits and goals.

With the Moon conjunct with the North Node in Taurus in Twitter Community Spaces, there is a bigger reason for the drive towards material security, maybe it's so that they can make a greater impact, maybe it's so that they have more time to focus on things that are deeply important to them. There may be obstacles, guilt, emotional blockages, or fears that are preventing them from reaching these goals, due to their belief systems around financial wealth, security, or capability.

This can be a good time to facilitate discussions around these topics as they relate to your work and the needs and challenges of your community.

Marketing Advice:

  1. Authenticity and Inclusivity: Taurus's alignment with the North Node highlights the importance of authenticity and inclusivity when building communities on Twitter. Create a safe and welcoming space where individuals can express themselves, share their experiences, and feel heard.

Example Strategies:

  • Encourage open and respectful dialogue within your Community Spaces, allowing diverse perspectives to be heard and respected.

  • Promote a culture of inclusivity by actively engaging with and amplifying voices from marginalized communities.

  • Share personal stories and experiences that resonate with your community, building trust and relatability.

  1. Engage and Empower: Taurus's lunar transit emphasizes the need to actively engage and empower your community members. Foster a sense of ownership and participation, encouraging individuals to take an active role in shaping the community.

Example Strategies:

  • Host regular Q&A sessions or AMA (Ask Me Anything) events within your Community Spaces, giving community members an opportunity to ask questions and share insights.

  • Collaborate with community members to co-create content, allowing them to contribute their expertise and perspectives.

  • Offer resources, tools, or educational content that empowers your community members to achieve their goals or overcome challenges.

  1. Value-driven Content: Taurus's influence encourages you to provide value-driven content that aligns with the interests and needs of your community. Offer resources, insights, and inspiration that enrich their lives or support their personal or professional growth.

Example Strategies:

  • Conduct polls or surveys to understand the topics or areas of interest within your community, then curate content that addresses those needs.

  • Share informative articles, tutorials, or case studies that provide practical tips and advice related to your community's interests.

  • Showcase success stories or profiles of community members who have achieved notable milestones or made a positive impact.

  1. Foster Community Engagement: Taurus's alignment with the Moon encourages you to foster community engagement and create opportunities for connection and collaboration.

Example Strategies:

  • Organize virtual meetups, networking events, or themed discussions within your Community Spaces, encouraging community members to interact and form connections.

  • Initiate hashtag challenges or community projects that allow members to collaborate and showcase their skills or creativity.

  • Recognize and celebrate community milestones, anniversaries, or achievements to foster a sense of pride and belonging.


At the middle & end of Taurus Energy - Beginning on the 2nd day of Taurus Energy:


Twitter Community Spaces
♅ Rx

With an activation to natal Uranus Retrograde in Taurus, the focus of this transit is implementation, deep inquiry and introspection, modification, experimentation, and transformation within the self aroundinnovative, unconventional, or unexamined ideas, themes, and changes.

Uranus operates like a lightning rod, transferring information rapidly, and rather chaotically (or at least in a way that's often not in our control). It rules uncontrollable change and evolution, and when retrograde this energy is turned inward. Taurus rules our everyday security, habits, behaviors, patterns, finances, resources (food, time, energy, housing), assets, as well as physical and emotional needs and wants.

It also often tends to be quite stubborn and resistant to change, so the interaction of Uranus and Taurus could not be any more different. What is designed to inspire, or even force change comes up against what is designed to resist change at all costs.

This transit in Twitter Community Spaces chart is here to help us discuss the ramifications of these changes that are happening in our world, in our financial sectors, in our food sectors, in our creature comforts, retirement funds, in our skills and other assets, and how these changes are forcing change within us whether we like it or not. That the world itself is not what it used to be, and putting our heads in the sand isn't going to make it go away.

And so here, one of the best discussion opportunities you have is that we are being forced to face these changes one way or another. Here you can share your ideas, your insights, data, a new application of concepts, or new ways to make the transition more seamless, less painless, or more exciting for them.

Uranus rules the future, and these changes will have ripple effects, what opportunities or challenges does that create for your followers?

This is where your content gold can be found.

Marketing Advice:

  1. Embrace Uniqueness: Uranus Retrograde's influence highlights the importance of embracing your uniqueness when building communities on Twitter. Encourage individuals to express their authentic selves, share diverse perspectives, and create an environment where everyone feels accepted and celebrated.

Example Strategies:

  • Encourage community members to showcase their unique talents, skills, or expertise within the Community Spaces.

  • Embrace and celebrate different opinions, even if they challenge the status quo, fostering an environment of open-mindedness and inclusivity.

  • Collaborate with unconventional influencers or thought leaders who bring fresh perspectives and engage with your community.

  1. Innovation and Experimentation: Uranus Retrograde's transit encourages you to innovate and experiment with new formats, features, or approaches to community-building on Twitter. Embrace cutting-edge technologies, emerging trends, and creative strategies to captivate your community members.

Example Strategies:

  • Explore interactive elements within your Community Spaces, such as polls, quizzes, or live challenges, to engage and captivate your audience.

  • Incorporate multimedia content, including videos, GIFs, or visual storytelling, to add excitement and variety to your community experience.

  • Stay up to date with the latest Twitter features and updates, leveraging new tools to enhance engagement and interaction within your Community Spaces.

  1. Spontaneity and Excitement: Uranus Retrograde's alignment with the Moon calls for a touch of spontaneity and excitement within your community-building efforts. Create an environment that sparks curiosity, surprises, and keeps your community members on their toes.

Example Strategies:

  • Host impromptu sessions or surprise guests within your Community Spaces, providing unique and unexpected experiences.

  • Incorporate elements of gamification, challenges, or contests to infuse excitement and friendly competition among community members.

  • Collaborate with influencers or industry experts for exclusive and spontaneous Q&A sessions or live discussions.

  1. Nurturing Collaboration: Uranus Retrograde's influence encourages you to foster collaboration and collective intelligence within your Community Spaces. Create opportunities for community members to connect, share ideas, and collaborate on projects or initiatives.

Example Strategies:

  • Organize themed discussions or brainstorming sessions within your Community Spaces, encouraging community members to contribute their insights and ideas.

  • Facilitate networking opportunities, connecting community members with complementary skills or interests.

  • Initiate community-driven projects or initiatives where members can collaborate and create something meaningful together.


Twitter Posts
♅ Rx

This transit is aspecting the same placements in Twitter's chart as it does in Twitter Community Spaces that I shared above. Please refer to that summary to create the content topics for your posts. An added benefit here is that you can also turn these topics into threads or a series with Twitter Posts.

Marketing Advice:

  1. Embrace Unconventional Topics: Uranus Retrograde's influence encourages you to embrace unconventional topics and discussions on Twitter. This is the perfect time to tap into niche interests, share alternative perspectives, and engage with thought-provoking content.

Example Strategies:

  • Initiate conversations around emerging trends, controversial subjects, or overlooked topics.

  • Collaborate with influencers or thought leaders who challenge the status quo and offer unique insights.

  • Participate in Twitter chats or hashtag campaigns that focus on unconventional themes.

  1. Innovate Communication Styles: Uranus Retrograde's transit calls for innovative communication styles on Twitter. Break free from traditional approaches and experiment with new formats, visuals, or interactive elements to captivate your audience.

Example Strategies:

  • Incorporate multimedia content, such as videos, GIFs, or infographics, to add excitement and variety to your tweets.

  • Experiment with Twitter Spaces to host live audio conversations and engage with your followers in real-time.

  • Use innovative storytelling techniques to convey your message and capture attention.

  1. Challenge the Status Quo: Uranus Retrograde's alignment with the Moon invites you to challenge the status quo on Twitter. Dare to express your unique opinions, challenge prevailing narratives, and encourage critical thinking among your followers.

Example Strategies:

  • Share thought-provoking tweets that challenge conventional wisdom or spark meaningful discussions.

  • Engage in respectful debates with others, offering alternative viewpoints and encouraging open-mindedness.

  • Retweet and amplify content from diverse voices that challenge the mainstream narrative.

  1. Embrace Authenticity: Uranus Retrograde's transit encourages you to embrace your authentic self on Twitter. Be true to your values, share personal experiences, and build genuine connections with your audience.

Example Strategies:

  • Share personal stories and anecdotes that resonate with your followers' emotions and experiences.

  • Engage in meaningful interactions by responding to comments and messages with authenticity and empathy.

  • Showcase your expertise and unique perspective on relevant topics, positioning yourself as a trusted and relatable voice.


LINKEDIN

At the beginning of Taurus Energy - Lasting for the 1st day of Taurus Energy:


LinkedIn Posts, Articles, Lead Gen
⨀ ☾

With the Moon aligning with the natal Sun and Moon in Taurus, this transit brings a harmonious blend of emotional stability, practicality, and a grounded approach to LinkedIn.

Taurus represents reliability, perseverance, and a focus on tangible results, which aligns perfectly with the professional networking and career-oriented nature of LinkedIn. Here we see a lunar return in Taurus in the combined charts of LinkedIn. This marks a new cycle, a new beginning, especially for your business, and presents opportunities for you to share your work.

Share valuable content, insights, and practical advice that demonstrates your expertise and helps others in their professional journeys. As well the connections you make at this time can form the foundations or long-term relationships that will grow your business for the next several years.

Utilize the platform's features, such as articles, posts, and interactions, to showcase your achievements and share valuable resources that support professional growth. Build long-term relationships and develop trust through consistent high-value content and insightful personalized engagement.

Marketing Advice:

  1. Cultivate a Strong Personal Brand: LinkedIn is all about personal branding, and the lunar return amplifies this focus. Take the opportunity to refine and strengthen your professional image, highlighting your expertise, skills, and unique qualities.

Example Strategies:

  • Optimize your LinkedIn profile by including a professional headshot, a compelling headline, and a concise yet impactful summary.

  • Share valuable industry insights through thought leadership articles or engaging posts that showcase your expertise.

  • Engage in relevant LinkedIn groups and discussions, offering insights and perspectives that align with your personal brand.

  1. Expand Your Network: The lunar return prompts you to expand your professional network on LinkedIn. Connect with like-minded individuals, industry peers, and potential collaborators who can contribute to your professional growth.

Example Strategies:

  • Actively engage with others by liking, commenting, and sharing their content to build meaningful connections.

  • Attend virtual networking events or webinars and follow up with personalized messages to establish relationships.

  • Seek out LinkedIn groups related to your industry or interests and actively participate in discussions to expand your network.

  1. Share Engaging Content: To make the most of your lunar return on LinkedIn, focus on creating and sharing compelling content that resonates with your target audience. Provide valuable insights, industry updates, and actionable tips to position yourself as a trusted authority.

Example Strategies:

  • Publish articles on LinkedIn's publishing platform, addressing relevant industry topics or sharing your professional experiences.

  • Create engaging visuals, such as infographics or slideshows, to accompany your posts and capture attention.

  • Incorporate storytelling techniques in your content to make it relatable and memorable to your audience.

  1. Enhance Professional Development: The lunar return in Taurus encourages you to invest in your professional development on LinkedIn. Take advantage of LinkedIn Learning courses, certifications, and networking opportunities to enhance your skills and stay ahead in your industry.

Example Strategies:

  • Explore LinkedIn Learning courses or certifications that align with your career goals and interests.

  • Engage with industry leaders and influencers through LinkedIn Live events or webinars to gain insights and expand your knowledge.

  • Seek recommendations and endorsements from colleagues or clients to showcase your expertise and credibility.


At the middle & end of Taurus Energy - Beginning on the 2nd day of Taurus Energy:

LinkedIn Posts, Articles, Lead Gen
☿ Rx ☊

One of the things that build your LinkedIn profile over time is content that not only ages well, but is full of power-packed, insightful, and high-value information that not only supports your readers in what they need to know now or in the future but also appeals to their higher sense of purpose, belonging and fulfillment.

Here we see the Moon conjunct natal Mercury Retrograde and North Node in Taurus in LinkedIn's combined charts. With Mercury Retrograde in Taurus, we may take longer to go and take action on materials, knowledge, and information. We may need to re-read it, process it, integrate it, or understand its impact or relevance for us, or we may need time to bring our businesses to a stage where we can use and benefit from it. But being able to have content that we can trust and return to builds valuable connections, expertise, and long-term clients.

They may not be in a place to make a mental decision at this point, so it's helpful to look at this as a period of creating content to feed your pipeline and meet the needs of a broad range of potential clients at different stages in their journey.

Under the influence of the North Node in Taurus in LinkedIn's chart, we can see that the commonly shared higher purpose of users of the platform is business success, financial security, business growth, access to resources, and meeting immediate needs.

Understanding this, and incorporating it into your content, even on a subliminal or subconscious level will help to not only meet more immediate needs of your readers and connections in terms of information but will also remind them they're in the right place, and that by following your material not only will they meet more of their immediate needs but they will also fulfill other bigger parts of themselves who desire to utilize their material gains for greater, more meaningful impact in the world.

Marketing Advice:

  1. Effective Communication: With the lunar transit activating LinkedIn's Mercury Retrograde, it's an ideal time to improve your communication skills and ensure your messages are clear, concise, and impactful.

Example Strategies:

  • Craft compelling headlines and engaging intros for your LinkedIn articles and posts.

  • Use storytelling techniques to make your content relatable and memorable.

  • Pay attention to your tone, ensuring it aligns with your personal brand and resonates with your audience.

  1. Thought Leadership: The conjunction with LinkedIn's North Node suggests a calling to share your expertise and become a thought leader in your industry. Focus on providing valuable insights and positioning yourself as a trusted authority.

Example Strategies:

  • Publish well-researched articles or thought leadership pieces that showcase your expertise.

  • Engage in industry-related conversations and share your unique perspective.

  • Collaborate with other influencers or experts to co-create content that offers a comprehensive view of a topic.

  1. Networking and Collaboration: The lunar transit encourages you to expand your professional network and seek out collaborative opportunities on LinkedIn. Connect with like-minded professionals, engage in discussions, and build meaningful relationships.

Example Strategies:

  • Actively participate in LinkedIn groups relevant to your industry or interests.

  • Reach out to professionals who share similar goals or can complement your expertise.

  • Offer to contribute as a guest writer or speaker for webinars, podcasts, or other professional platforms.

  1. Lifelong Learning: The Moon in Taurus conjunct LinkedIn's Mercury Retrograde and North Node highlights the importance of continuous learning and professional development. Utilize LinkedIn Learning and other resources to acquire new skills and knowledge.

Example Strategies:

  • Explore LinkedIn Learning courses or certifications that align with your professional goals.

  • Join webinars, workshops, or virtual events to expand your knowledge base.

  • Seek mentorship or coaching opportunities to enhance your career growth.


PODCASTING

At the beginning of Taurus Energy - Lasting for the 1st day of Taurus Energy:


Spotify Podcasts
MCTaurus

This period amplifies the reach of your podcast through Spotify Podcasts. During this transit, we see the Moon conjunct the natal Midheaven in Taurus in Spotify's chart. The Midheaven rules our reputation, accumulated experiences and successes, legacy, and what we're known for, and in the sign of Taurus, we see business stability, financial growth, security, and consistency.

If your Podcast is focused on business, or the everyday survival-based needs and necessities of life, such as food, fitness, domestic responsibilities, work, habits, or the skills needed to overcome and create a stable successful future then this is an excellent time for you.

This is a great time to bring attention to what you do, through direct offers, launches, or sales during your podcast,  as the spotlight will be on you. If you have been diligently working towards the completion of a project, offer, or significant part of your business or brand this can be an excellent time to announce or release it.

You can also bring further attention to your work by interviewing guests who have a compatible following, or whose brand is larger than yours.

If you have sponsors you'll want to be careful who you align your brand with as their reputation becomes yours, and with this placement, you can see a ripple effect that impacts you in either a positive or negative way.

Marketing Advice:

  1. High-Quality Content: With the lunar transit activating Spotify Podcast's Midheaven, it's crucial to deliver high-quality and engaging content that resonates with your target audience.

Example Strategies:

  • Conduct thorough research and preparation for each episode to provide valuable insights and information.

  • Utilize storytelling techniques to captivate your listeners and keep them engaged throughout the episode.

  • Invite industry experts or influential guests to share their perspectives and enhance the overall quality of your podcast.

  1. Professional Branding: The alignment with Spotify Podcast's Midheaven emphasizes the importance of presenting your podcast with a professional and consistent brand identity.

Example Strategies:

  • Design a visually appealing podcast cover art that reflects the tone and essence of your show.

  • Create a compelling podcast description that clearly communicates the value and unique selling points of your podcast.

  • Establish a consistent tone and style in your podcast episodes to build recognition and loyalty among your listeners.

  1. Strategic Networking: The Moon conjunct the Midheaven signals a favorable time for networking and collaborating with other podcasters and industry professionals.

Example Strategies:

  • Reach out to other podcasters in your niche for potential guest appearances or cross-promotion opportunities.

  • Participate in podcasting conferences, events, or virtual meetups to connect with like-minded individuals.

  • Engage with your audience through social media and encourage them to share your podcast with their networks.

  1. Amplify Your Reach: The lunar transit presents an opportunity to expand your podcast's reach and attract a larger audience.

Example Strategies:

  • Promote your podcast episodes on social media platforms, utilizing compelling visuals, catchy captions, and relevant hashtags.

  • Utilize email marketing to notify your subscribers about new episodes, special guests, or exclusive content.

  • Consider collaborating with influencers or industry leaders to amplify your podcast's reach through their established networks.


Google Podcasts

This transit activates the same themes as the summaries shared previously for TikTok Videos,  TikTok Live Events, and YouTube Shorts. TikTok, TikTok Live Events, YouTube Shorts, and Google Podcasts all share the same natal placement of Uranus in Taurus.  So I'll include a modified version of this summary for Google Podcasts below.

This transit is all about capturing eyeballs using unconventional, or unique approaches. Uranus rules the unconventional, the future, innovation, genius, surprises, and unexpected change or approaches.And in the sign of Taurus, this can take the form of habits, behaviors, patterns, routines, business, finances, food, domestic activities, tools, home-based themes, fitness, and body-oriented topics.

When we think of some of the most popular topics and themes on Google Podcasts many of them are based around rather ordinary topics with a unique approach. For example, there are podcasts focused just on cleaning, cleaning strategies, or techniques. The same goes for making food, food saving, money saving, fitness hacks, food prep hacks, business solutions, techniques, hacks, and so on. And here we can see why Google Podcasts' natal placement has Uranus in Taurus. It is essentially excitement, enthusiasm, and unconventional approaches to daily human things (Taurus).

This can be a great time for you to share podcast content that takes an unconventional, shocking, surprising, unexpected, or innovative approach to tackling things people would like to be good at (or rather have the results of) but struggle with low dopamine around (Taurus).  As well the added benefit here is learning how it increases revenue and improves productivity, sleep, sex, health, or any other Taurus-ruled theme.

If you also include videos with your Podcasts you could include time lapse videos, how-to videos, and before and afters, in the content to help boost dopamine and activate Taurus' love for beautiful solutions (with it being ruled by Venus).

If you video record your podcast you may also wish to share clips or segments of it in your TikTok Videos, TikTok Live Events, or YouTube Shorts or take content from those platforms and share it through your Podcast.

Let your podcast creation process be inspired.

Marketing Advice:

  1. Embrace Technological Innovations: The alignment with Google Podcasts' Uranus encourages you to leverage the latest technological advancements to enhance your podcasting experience.

Example Strategies:

  • Utilize interactive elements such as polls, quizzes, or live chats to actively engage your listeners and make them a part of the conversation.

  • Explore virtual reality (VR) or augmented reality (AR) technologies to create immersive podcasting experiences.

  • Experiment with 360-degree audio or binaural recording techniques to offer a unique and captivating listening experience.

  1. Explore Unconventional Formats: With the lunar transit activating Google Podcasts' Uranus, it's time to think outside the box and experiment with alternative podcasting formats.

Example Strategies:

  • Create serialized podcasts that follow a narrative arc or tell a story over multiple episodes, keeping your audience eagerly awaiting each new instalment.

  • Incorporate guest interviews, panel discussions, or roundtable conversations to offer diverse perspectives and engage your listeners in dynamic discussions.

  • Produce live podcast episodes or streaming events that allow your audience to interact with you in real-time.

  1. Amplify Your Podcast's Visibility: The Moon conjunct the natal Uranus invites you to explore innovative ways to promote and distribute your podcast to a wider audience.

Example Strategies:

  • Optimize your podcast's metadata, including titles, descriptions, and tags, to improve its visibility in search results.

  • Submit your podcast to various directories, platforms, and social media channels to reach new listeners.

  • Collaborate with influencers or other podcasters to cross-promote each other's shows and tap into each other's fan bases.

  1. Engage with Your Community: The lunar transit presents an opportunity to build a strong and engaged community around your podcast.

Example Strategies:

  • Encourage listener feedback and incorporate their suggestions or questions into future episodes.

  • Create a dedicated space, such as a Facebook group or Discord server, where your audience can connect, share insights, and engage in discussions related to your podcast.

  • Host live Q&A sessions or AMA (Ask Me Anything) episodes to directly interact with your listeners and build a personal connection with them.


At the middle & end of Taurus Energy - Beginning on the 2nd day of TaurusEnergy:


Spotify Podcasts

This transit sees the Moon conjunct the Sun in Taurus in Spotify Podcast's natal chart. This in essence creates an impact similar to a 'New Moon' or new cycle, as when the Sun and Moon come together during the lunar cycle the Moon enters a new stage.

In general the Sun placement in a chart, especially a business or social media chart indicates a natural spotlight of attention and influence. And whatever is released under that activation gets more attention, influence, and recognition than at any other time in the cycle, with the least amount of effort.

With the Sun in Taurus, some of the main topics that do well on Spotify Podcasts are business podcasts, habit-based podcasts, productivity, income and financial planning, food, and meal-planning, diet, and health, and money-saving as well as anything that shortcuts a process.

If your podcast is focused on any of those topics then this is an extra special transit for you, and if it isn't, fear not it doesn't mean you can't use this transit. You'll simply want to combine your content with something I've mentioned above or use a Taurus-like approach to the content. For example, talk about hacks or shortcuts, provide a how-to, emphasize the easy route, or easy approach, leverage habits, behaviors, or skills they already possess, or on how they can get an immediate benefit to whatever you're talking about.

This can also be a great time for launches, promotions, reveals, sales, or hints about what you have coming down the pipeline.

Marketing Advice:

  1. Embrace Authenticity: The alignment with Spotify Podcasts' Sun encourages you to infuse your podcast with your true personality and values, creating an authentic connection with your audience.

Example Strategies:

  • Share personal stories, experiences, or anecdotes that resonate with your listeners and create a sense of relatability.

  • Let your passion and enthusiasm shine through your voice and delivery, creating an engaging and captivating listening experience.

  • Be transparent and open about your journey, including the challenges, successes, and lessons learned along the way.

  1. Showcase Expertise: With the lunar transit activating Spotify Podcasts' Sun, it's time to establish yourself as an authority in your podcasting niche and provide valuable insights to your audience.

Example Strategies:

  • Invite industry experts or thought leaders as guests on your podcast to share their knowledge and perspectives.

  • Offer educational episodes that provide practical tips, advice, or step-by-step guides to help your listeners solve problems or achieve their goals.

  • Dive deep into specific topics, providing in-depth analysis and expert opinions to establish your credibility.

  1. Engage with Your Audience: The Moon conjunct the natal Sun invites you to build a strong and interactive community around your podcast, fostering engagement and loyalty.

Example Strategies:

  • Encourage listener feedback, questions, or topic suggestions and incorporate them into future episodes.

  • Host live Q&A sessions or listener call-ins to directly interact with your audience and build a sense of connection.

  • Leverage social media platforms to engage with your listeners, respond to comments, and initiate discussions related to your podcast episodes.

  1. Optimize Discoverability: The lunar transit presents an opportunity to enhance your podcast's visibility on Spotify and reach a wider audience.

Example Strategies:

  • Craft compelling episode titles and descriptions that highlight the key topics, benefits, or intriguing aspects of your content.

  • Utilize relevant tags and categories to optimize your podcast's discoverability within Spotify's search and recommendation algorithms.

  • Encourage your existing listeners to leave reviews and ratings on Spotify, which can help boost your podcast's visibility and attract new listeners.


WRITING & PUBLISHING

At the beginning of Taurus Energy - Lasting for the 1st day of Taurus Energy:

Google Search, Publishing, SEO
♄ Rx

This can be a potent time to build upon the content you've already published, refine your core content, revisit your core marketing and optimization strategies, or adjust your content to meet the needs, wants, and long-term revenue opportunities available to you, based on current and up-to-date data. You can also use this period to create and add content upgrades on your articles to grow your email list or unlock content through encouraging signups to your website. This works like a mini funnel to connect further with your followers, readers, and subscribers.

From an analytics approach, this can be a great time to do deeper keyword research, build strong backlinks, and improve your metadata, headlines, and SEO.

With this being a Taurus Moon conjunct natal Saturn retrograde in Google's combined charts it can be helpful to remember that Rome wasn't built in a day, these changes will occur over time and should be a part of your ongoing maintenance of your site, to improve it's ranking and drive targeted traffic to your site, and grow your list.

Marketing Advice:

  1. Establish Strong Foundations: The alignment with Google's Saturn Retrograde emphasizes the importance of solid foundations in your online presence.

Example Strategies:

  • Conduct a thorough website audit to ensure that your site structure, navigation, and user experience are optimized for search engines and visitors.

  • Create an editorial calendar or content plan that outlines a consistent publishing schedule and aligns with your audience's needs and interests.

  • Invest time in keyword research to identify relevant and high-impact keywords to incorporate into your content.

  1. Implement Effective SEO Strategies: With the lunar transit activating Google's Saturn Retrograde, it's a favorable time to optimize your content for search engines and improve your visibility.

Example Strategies:

  • Focus on on-page optimization techniques such as incorporating relevant keywords in your titles, headings, meta tags, and content.

  • Build high-quality backlinks from reputable websites in your industry to enhance your website's authority and credibility.

  • Optimize your website's loading speed and mobile responsiveness, as these factors can significantly impact search rankings.

  1. Provide Reliable and Authoritative Content: The Moon conjunct the natal Saturn Retrograde encourages you to establish yourself as a trusted source of information in your niche.

Example Strategies:

  • Conduct thorough research and provide well-referenced and fact-checked content that offers valuable insights to your audience.

  • Write in-depth and comprehensive articles that cover important topics in your industry, demonstrating your expertise and knowledge.

  • Publish case studies, white-papers, or research findings to showcase your authority and credibility in your field.

  1. Foster Long-Term Growth: The lunar transit presents an opportunity to focus on sustainable and long-term growth strategies for your online presence.

Example Strategies:

  • Build a community around your blog or website by encouraging comments, discussions, and sharing of your content.

  • Collaborate with influencers or experts in your industry to create guest posts or co-authored content that expands your reach.

  • Monitor and analyze your website's performance using analytics tools to identify areas for improvement and optimization.


Substack
⨀ ☿ Rx

Here we see an activation of the Sun and Mercury Retrograde in Taurus in Substack's combined charts. The Sun indicates an opportunity to bring awareness to your work to both new and seasoned subscribers, cover new topics, build out your content into a series or dive deeper into some topics to build a more thorough article library.

With the activation of natal Mercury Retrograde, we are reminded that old content can be made new again and that your subscribers whether new or old likely haven't seen all of your content, opening upopportunities to leverage previous work. You can also use this as a period to update your content if relevant developments or new information has come to light. As well this is a great time to create a resource list of some of your best content or turn it into a series. Here under natal Mercury Retrograde, this is about reviewing as much for you as it is for your readers, so you may wish to adjust your strategy, or include more keyword optimization in your content, or break content apart into smaller articles.

This period also indicates that they may focus more on review of your content and materials, spend more time processing what you've shared, or are focused on integration. Either way, this marks an excellent period to plant seeds for content you plan to write, build a promotion strategy around some of your more powerful pieces, and use this to build resources to attract new paid subscribers or other strategies based on your goals for your Substack.

Under Taurus, there is a focus on business, financial gains and security, leverage, habits, and more daily needs and desires. Whether this is something you discuss directly in your content or is just something that may be top of mind for you and/or your audience at this moment is helpful to recognize it so that you can clarify your direction and provide more impactful content.

Marketing Advice:

  1. Embrace Authenticity: The alignment with Substack's Sun encourages you to embrace your unique voice and personal brand.

Example Strategies:

  • Share personal stories, experiences, and insights that resonate with your subscribers and reflect your authenticity.

  • Infuse your writing with your personality and allow your passion for the subject matter to shine through.

  • Show vulnerability and create a genuine connection with your readers by sharing your challenges and triumphs.

  1. Provide Valuable Insights: With the Moon conjunct Substack's Sun, it's a favorable time to showcase your expertise and share valuable insights with your subscribers.

Example Strategies:

  • Offer in-depth analysis, expert opinions, or behind-the-scenes information related to your niche.

  • Conduct interviews with industry leaders or influencers to provide unique perspectives and insider knowledge.

  • Share practical tips, strategies, or actionable advice that your subscribers can implement in their own lives or businesses.

  1. Refine Your Communication Style: The lunar transit activating Substack's Mercury Retrograde invites you to reflect on your writing style and make improvements to enhance your communication with subscribers.

Example Strategies:

  • Review your past newsletters and identify areas where you can improve clarity, organization, or overall readability.

  • Experiment with different formats, such as including visuals, infographics, or video content to enhance engagement.

  • Encourage feedback from your subscribers and use it to refine your content and address their specific needs and interests.

  1. Build a Loyal Subscriber Base: The Moon's alignment with Substack's Sun and Mercury Retrograde emphasizes the importance of nurturing and growing your subscriber community.

Example Strategies:

  • Offer exclusive content, bonuses, or early access to create a sense of exclusivity and reward your loyal subscribers.

  • Engage with your subscribers by encouraging comments, questions, and discussions, and responding promptly to build a sense of community.

  • Collaborate with other Substack writers or influencers in your niche to cross-promote each other's newsletters and expand your reach.



Patreon
☿ ♂ MC

This is a potent period for your Patreon Membership that shouldn't be underestimated. Here we have the Moon transit conjunct natal Mercury, Mars, and Midheaven in Taurus in Patreon's combined charts. With Mercury being activated this is an important time for sharing and teaching your content with your audience and Patrons, in a very grounded and down-to-earth way. Specifically, content that is related to 'how-to's, 'before-and-afters', processes that save time, energy, and money or improve the quality of their life in some way. Under the influence of Mercury, they're more likely to absorb what you're sharing.

Next, we have the activation to Mars which indicates that your community is motivated, especially to take action around themes that involve bettering their every day, easing their workload, or increasing their cash flow. This pair indicates an excellent time for a launch or promotion whether it be to bring new Patrons into your community or to encourage your current Patrons to move up a tier, especially if you give them something as a high-value or luxury bonus that either does the work for them, or again saves them time or energy, or just makes them look good.

Finally with the activation of the Midheaven of Patreon's combined charts what you share and teach at this time has the power to directly impact your reputation, influence, and career recognition. This is your business staying power, and by tapping into this transit you can not only increase your own cash flow and business stability but you can also keep that momentum going for the long run.

Marketing Advice:

  1. Clear and Transparent Communication: The alignment with Patreon's Mercury emphasizes the importance of clear and effective communication with your patrons.

Example Strategies:

  • Provide regular updates to your patrons about your creative projects, milestones, and future plans.

  • Engage in meaningful conversations with your supporters, responding to their comments, questions, and feedback.

  • Clearly articulate the value your patrons receive through your content, exclusive benefits, and experiences.

  1. Take Action and Drive Growth: The lunar transit activating Patreon's Mars brings a boost of energy and motivation to drive your creative projects and attract new patrons.

Example Strategies:

  • Launch special campaigns, limited-time offers, or exclusive content to incentivize new patron sign-ups.

  • Collaborate with other creators or influencers in your niche to cross-promote each other's Patreon campaigns.

  • Regularly engage in promotional activities, such as sharing previews, teasers, or behind-the-scenes content to generate excitement and attract new supporters.

  1. Elevate Your Professional Presence: With the Moon conjunct Patreon's Midheaven, focus on establishing yourself as a reputable creator and leader in your creative field.

Example Strategies:

  • Showcase your expertise through educational or informative content that highlights your unique knowledge and skills.

  • Participate in industry events, podcasts, or interviews to increase your visibility and reach new audiences.

  • Offer exclusive perks, mentorship opportunities, or personal consultations to provide added value to your patrons and demonstrate your commitment to their success.

  1. Reward and Appreciate Your Patrons: Show gratitude for the support you receive from your patrons and provide them with unique benefits and experiences.

Example Strategies:

  • Offer tiered membership levels with increasing benefits based on different pledge amounts.

  • Provide exclusive access to behind-the-scenes content, early releases, or special discounts on merchandise.

  • Host virtual hangouts, Q&A sessions, or exclusive events for your patrons to foster a sense of community and appreciation.


WordPress
☿ ♀

Information + Cashflow. This transit of the Moon conjunct WordPress' natal Mercury and Venus in Taurus indicates that through the content you share, especially content that focuses on the desires wants and needs of Taurus (security, money, appearance, beauty, stability, success, ease, time) can bring opportunities, clients, income, and growth.

This is the time to share what you love, with passion, and to be generous, your audience is going to appreciate the attention you put into your content and value your opinion. You can also of course use this period to launch a sales page on your WordPress site, or other offers, event sign-ups, or anything you'd like to get a little extra love at this time.

This can also be an optimum time to write ‘how to’ blog posts, food-related posts (if you’re a food blogger), or any other passion-interest oriented content, as under the influence of Mercury you’ll be able to articulate well what you wish to say within your content and when aligned with the passions, interests and desires of your audience under the themes of Taurus you’ll find they’re well received.

Just remember the key to Taurus is consistency, don't let loss of momentum or excitement rob you of the fulfillment of creating a routine that serves you and your audience, and also pays you back over time.

Marketing Advice:

  1. Clear and Engaging Communication: The alignment with WordPress' Mercury emphasizes the importance of clear and effective communication through your website or blog.

Example Strategies:

  • Craft compelling and informative content that resonates with your target audience.

  • Use a conversational tone to connect with your readers and make your content more relatable.

  • Engage with your audience through comments and feedback, responding to their questions and fostering discussions.

  1. Enhance Aesthetic Appeal: The lunar transit activating WordPress' Venus brings a focus on aesthetics and visual appeal.

Example Strategies:

  • Choose an attractive and user-friendly theme for your website or blog.

  • Optimize images and multimedia elements to enhance visual appeal and loading speed.

  • Incorporate visual storytelling techniques, such as infographics or videos, to engage and captivate your audience.

  1. Expand Your Reach: Leverage promotional strategies to attract an audience to your WordPress site.

Example Strategies:

  • Share your content on social media platforms, engaging with relevant communities and using appropriate hashtags.

  • Guest post on other blogs or collaborate with influencers to reach new audiences.

  • Utilize SEO techniques to optimize your content for search engines and improve discoverability.

  1. Foster Community Engagement: Build meaningful connections with your readers and foster a sense of community around your content.

Example Strategies:

  • Respond to comments and engage in discussions with your audience.

  • Encourage social sharing and provide easy-to-use social media sharing buttons on your website or blog.

  • Consider hosting webinars, Q&A sessions, or virtual events to further engage with your readers.


At the middle & end of Taurus Energy - Beginning on the 2nd day of Taurus Energy:


Patreon
⨀♀

Illumination of passion and inspiration. The second activation to Patreon's chart, this time taking place in the second half of the Taurus Cycle. Here we have the transit Moon conjunct with the natal Sun and Venus in Taurus in Patreon's combined charts.

This indicates a prosperous period where your promotions, ideas, and offers will get more attention, with less work from you. The Sun is a natural spotlight bringing awareness, warmth (warming up your audience), excitement, and momentum behind your projects, content, and ideas. And Venus indicates not only the opportunity for cash flow but also passion around what you're sharing and within your community itself. This can be a great time to have a promotion, launch, or sale for your Patreon membership targeted towards new Patrons or to entice your current Patrons to up level a tier to get access to some new VIP content, or exclusive offer.

You may also wish to use this period as a sneak peek or a limited-time preview of some of your more prized material, to give them a first-hand experience of what you have available for them and to let them see if it's for them. This also creates a sense of exclusivity (Venus in Taurus) to what you do. As well loving on your community and being generous with your time and support also tend to go very well at this time.

If you have offers that are Taurus-themed - ie - business minded, skills-focused, money-making, time-saving, food-related, diet-related, habit-focused these can also do exceptionally well at this time as well.

Marketing Advice:

  1. Embrace Your Creative Talents: The alignment with Patreon's Sun emphasizes the importance of embracing your unique creative talents and sharing them with your patrons.

Example Strategies:

  • Create exclusive content that showcases your expertise and creative abilities.

  • Offer patrons behind-the-scenes access to your creative process or sneak peeks of upcoming projects.

  • Collaborate with other artists or creators to offer unique and compelling collaborations for your patrons.

  1. Cultivate a Supportive Community: The lunar transit activating Patreon's Venus brings a focus on building relationships and fostering a sense of community.

Example Strategies:

  • Express gratitude to your patrons and make them feel valued and appreciated.

  • Encourage interaction and engagement by hosting live Q&A sessions or community discussions.

  • Provide opportunities for patrons to connect with each other and collaborate on projects or ideas.

  1. Enhance Value and Impact: Evaluate your pricing structure and find ways to deepen the value of your offerings.

Example Strategies:

  • Offer tiered rewards that provide increasing levels of access and benefits to your patrons.

  • Provide exclusive perks or early access to your content to incentivize higher-tier memberships.

  • Regularly assess and update your offerings to ensure they align with the evolving needs and interests of your patrons.

  1. Build Long-Term Relationships: Focus on cultivating long-term relationships with your patrons and creating a sustainable income stream.

Example Strategies:

  • Provide consistent and reliable content updates to keep patrons engaged and excited.

  • Offer special rewards or incentives for patrons who maintain their support over an extended period.

  • Communicate with your patrons regularly, sharing updates, milestones, and future plans to keep them informed and involved.


Google Adsense

Under this transit, we see the potential expansion and possibility of monetization of our websites through Google Adsense. This can be a good time to expand what you think is possible, re-visit your strategy, and focus on high-value authentic content, keywords, SEO optimization, and custom-crafted content to drive traffic and revenue to your website.

With the North Node in Taurus the goal here is increased consistent revenue that can be expanded over time, and having the time you're investing in creating content pay you back in other ways. Using keywords that are related to the topics and themes of Taurus can also be helpful - money-making, business-oriented, habit or productivity-focused, food-focused, and so on.

Marketing Advice:

  1. Increase Website Traffic: The alignment with Google AdSense's North Node signifies a destined path of growth and development.

Example Strategies:

  • Implement SEO best practices to improve your website's organic search visibility.

  • Create valuable and engaging content that attracts a larger audience to your website.

  • Promote your website through various marketing channels, such as social media, email marketing, and guest blogging.

  1. Optimize Ad Performance: Pay attention to the quality and relevance of the ads displayed on your website.

Example Strategies:

  • Experiment with different ad placements and formats to identify the most effective ones.

  • Regularly review and analyze the performance metrics provided by Google AdSense.

  • Continuously refine your ad strategies based on the insights gained from data analysis.

  1. Enhance User Experience: Focus on creating a seamless and user-friendly experience for your website visitors.

Example Strategies:

  • Optimize your website's loading speed and ensure it is mobile-friendly.

  • Place ads strategically to maintain a balance between user experience and revenue generation.

  • Provide valuable and relevant content that keeps users engaged and encourages them to spend more time on your website.

  1. Stay Updated and Innovate: Keep up with the latest trends and best practices in the advertising industry.

Example Strategies:

  • Stay informed about changes in Google AdSense policies and guidelines.

  • Follow industry blogs, forums, and conferences to learn about new advertising techniques.

  • Experiment with new ad formats or features introduced by Google AdSense to stay ahead of the competition.


WordPress

Here we are focused on some of the higher-purpose needs and goals of our readers and target market. Under the influence of the Moon conjunct the natal North Node in Taurus in WordPress' chart, we may find that our audience is interested in information that helps them to build a stable business, better habits, make more money, or keep the money they have, meal plan, improve our quality of life, or focused on hobbies and interests that we have. The key through this isn't to just look at the topic on its own but look at the bigger motivation around that topic, what they want to do with more money, more time, etc. Why is this important to them?

It is these larger needs and sense of higher purpose that we are really speaking to in our content at this time. By understanding this and including it in your content and marketing plan for your WordPress site, you not only strengthen your business, and generate more revenue, but you also succeed in creating offers and programs that offer greater fulfillment and results as well as ensure return business, and referrals.

What is your higher purpose for your website? What need do you see it filling? How do you ensure that your audience and readership not only know about this but benefit from it?

A successful site is built consistently over time, by addressing these needs and creating products, services, and content that fills in the gaps.

Marketing Advice:

  1. Enhance Website Design and Functionality: Focus on optimizing your website's design and functionality to provide a seamless user experience.

Example Strategies:

  • Choose a visually appealing and responsive WordPress theme that aligns with your brand.

  • Streamline your website's navigation and ensure it is easy for visitors to find the information they need.

  • Implement plugins or tools that improve website speed, security, and overall performance.

  1. Create Valuable Content: Establish yourself as an expert in your niche by delivering valuable and informative content.

Example Strategies:

  • Publish regular blog posts, articles, or guides that address your audience's pain points or provide solutions.

  • Create engaging videos, podcasts, or webinars to share your expertise and connect with your audience.

  • Offer downloadable resources, such as e-books or templates, that provide additional value to your visitors.

  1. Optimize for Search Engines: Improve your website's visibility in search engine results through effective SEO techniques.

Example Strategies:

  • Conduct keyword research to identify relevant and high-performing keywords in your niche.

  • Optimize your website's metadata, headings, and content with targeted keywords.

  • Build quality backlinks from reputable websites to increase your website's authority.

  1. Engage with Your Audience: Foster meaningful connections with your audience to build loyalty and attract new visitors.

Example Strategies:

  • Respond promptly to comments and messages from your audience, showing genuine interest and providing helpful responses.

  • Encourage social sharing of your content by integrating social media sharing buttons on your website.

  • Host live Q&A sessions, webinars, or online events to engage directly with your audience and address their questions.


EMAIL MARKETING

At the beginning of Taurus Energy - Lasting for the 1st day of Taurus Energy:


Email in All Forms (But Especially Personal Email/ Warm Audience)
Rx Chiron

Good relationships and rapport with your list are built over time, by coming back to the same core topics, over and over again. By making space for them to join you where they're at, implement change and take action as they're ready, willing, and able. Under this transit, we see the Moon conjunct natal Saturn Retrograde and Chiron in Taurus in Email's charts.

Saturn Retrograde, especially in Taurus indicates that your list isn't ready to commit fully yet, and in fact, they may be quite resistant to change and even more resistant to someone telling them what they should do or pushing them.

So take heed that if you're writing to your list at this time, you'll want to avoid applying pressureand instead review some of the foundational pieces of your work, and encourage them to modify it, bend it, and play with it until they find what works for them. This can also be an excellent time to lean into the habits they already have and see if you can still create the same results for them by embracing how they already operate rather than trying to force them to implement something that goes counter to how they already operate.

This is a big pain spot during this transit with Chiron being activated. They will be feeling wounds around results, material issues (finances, security), capability, and wherever they feel they are the problem or that they've failed. The key here is to help them to turn what they see as their weaknesses into strengths. To show them that they don't need to change and that in fact, they are consistent, powerful, and fully capable if they allow themselves the flexibility to do things on their own terms.

It is through taking this approach that when they are ready to commit and go all in, you'll be the first one they come to. The one that didn't make them feel shame about who they are. 

Marketing Advice:

  1. Personalization: Tailor your emails to individual interests and needs using segmentation and personalization tools. Make every subscriber feel like you're speaking directly to them.

Example Strategy: Create dynamic content blocks within your emails that adapt based on subscriber preferences and behavior. Use personalized subject lines, greetings, and product recommendations to increase engagement.

  1. Storytelling: Engage your audience with compelling stories that resonate with their experiences and aspirations. Connect on an emotional level and leave a lasting impression.

Example Strategy: Share success stories or case studies of customers who have benefited from your products or services. Use storytelling techniques to captivate your warm audience and demonstrate the value you provide.

  1. Call to Action: Clearly define the action you want your subscribers to take. Use a strong and concise call-to-action to guide them towards your desired goal, whether it's making a purchase, signing up for an event, or sharing your content.

Example Strategy: Include prominent and visually appealing buttons or links in your emails that prompt subscribers to take action. Use action-oriented language and create a sense of urgency to encourage click-throughs.

  1. Email Automation: Take advantage of email automation tools to streamline your communication and deliver timely messages. Set up automated workflows based on user behavior or triggers to enhance engagement and provide a personalized experience.

Example Strategy: Implement a welcome email series that is automatically sent when a subscriber joins your warm audience. Use automated follow-up sequences to nurture leads or re-engage inactive subscribers based on specific triggers.


Email Strategy, Series & Funnel Building

A great time for both sales as well as beautifying your offers, sales pages, and funnels. Here we see the Moon (public) conjunct natal Venus (beauty, values) in Taurus (money, material goods), the sign it rules. This makes this transit very powerful for your email strategy and marketing at this time. This can be a potent period to sell, hold a launch, promote your offer, release bonuses that make their lives easier, provide a shortcut, that are high value, save them time, money, or face (ie that boost their ego, and make them feel good about themselves, or better than others).

A playful approach that highlights visually beautiful imagery, videos, or product shots can work very well at this time. Under Taurus we don't want to be pushed, we want to be wooed, we want to be won over, we want to be pampered.

Using love notes in your copy, emails, and messages, and writing as though you would write to someone you care about and have fun with is effective. Think of using funny memes, making them playful, cracking jokes, using humor, and otherwise making them feel like a star.

This is also a great time to share your passion for your topic and expertise, be generous, and give valuable insights and information.

Marketing Advice:

  1. Visual Appeal: Create visually appealing emails and funnels that leave a lasting impression on your subscribers. Use captivating images, attractive typography, and well-designed layouts to engage and captivate your audience.

Example Strategy: Incorporate eye-catching visuals and graphics that align with your brand identity and evoke the desired emotions. Use whitespace effectively to create a clean and uncluttered design.

  1. Compelling Copy: Craft persuasive and authentic copy that resonates with your audience and drives them to take action. Use storytelling techniques, address pain points, and highlight the benefits of your products or services.

Example Strategy: Write captivating subject lines that grab attention and entice subscribers to open your emails. Use personalization to make your messages feel tailored to each recipient.

  1. Seamless Funnel Experience: Optimize your email funnels to provide a smooth and intuitive customer journey. Guide your subscribers through a logical sequence of emails and ensure each step aligns with their needs and interests.

Example Strategy: Use automation tools to set up email sequences that deliver the right content at the right time. Incorporate personalization based on subscriber behavior or preferences to enhance relevance.

  1. Trust and Social Proof: Build trust and credibility throughout your funnels by incorporating testimonials, social proof, or success stories. Demonstrate the positive experiences of your customers to instill confidence in your offerings.

Example Strategy: Share testimonials or reviews from satisfied customers at strategic points in your funnels. Use social proof, such as social media follower counts or industry certifications, to build trust.


Email Newsletter Marketing
Chiron Rx

What are the wounds of your list, what do they struggle with, and what's at the core of their struggles? Often it is exactly this wound that you share in common that encouraged you to start your business in the first place, and it is around his wound that you have created your products and services. Under this transit, we see an activation to this core shared wound with your list. Often the wound itself is around capability, consistency, finances, security, wealth, patterns and behaviors, time, or other resources.

With this transit activating natal Chiron Retrograde in Taurus, your audience is ready to do something about the wound. They are not so enmeshed in it that they identify themselves with the wound, and are more able to see that they need tangible solutions to make real change in their lives. If you happen to have products or services that help them with this, this can be a great time to market those during this transit, so long as you have spent some time talking with your list about these issues prior. As well if your bonuses, or offer itself helps to streamline, shortcut, or otherwise simplify or does it for them, they'll be even more grateful to take you up on it.

Remember, don't be afraid to go deep into the wounds and struggle of your list at this time, just make sure you don't stay there, the natural transition towards a solution is helpful, and also empowers them to make the changes they deeply desire right now.

Marketing Advice:

  1. Review and Reflect: Take the time to review your past email campaigns and identify areas for improvement and growth. Reflect on past challenges and learn from them to create a more effective email newsletter strategy.

Example Strategy: Analyze open and click-through rates, subscriber engagement, and feedback to identify patterns and areas that need attention. Use this information to refine your content and approach.

  1. Embrace Consistency and Innovation: Balance stability and reliability with innovation and new ideas in your email newsletters. Provide a consistent experience while introducing fresh approaches that resonate with your audience.

Example Strategy: Maintain a regular newsletter schedule to establish a sense of reliability. Experiment with new content formats, such as interactive elements, videos, or personal stories, to engage your subscribers.

  1. Connect Emotionally: Tailor your email newsletters to address the emotional needs and desires of your audience. Create content that resonates with their emotions and provides value in their lives.

Example Strategy: Share personal stories or experiences that demonstrate vulnerability and authenticity. Use storytelling techniques to connect with your subscribers on a deeper level.

  1. Build Trust and Credibility: Foster trust and credibility in your email newsletters through transparent and open communication. Be sincere in your messaging and ensure your newsletters align with your brand values.

Example Strategy: Clearly communicate your intentions, values, and mission to build trust with your subscribers. Avoid deceptive tactics and focus on building an authentic relationship based on trust.


Email Marketing - Cold Emailing & Lead Gen
⨀ Chiron MC

By becoming clear regarding the wounds and struggles of your target audience or leads, you have the power to craft deep, impactful, and high-converting emails and content at this time. This transit sees the Moon conjunct natal Sun, Chiron, and Midheaven in Taurus in Email Marketing (lead gen)'s chart.

Your research into this wound, which is often focused on capability, consistency, finances, security, wealth, patterns and behaviors, time, or other resources is very important to have before jumping into writing your copy.

Using resources like Facebook Groups, Reddit threads, book reviews, Quora, or forums, you can pull a lot of gold nuggets out, that help you in understanding how your target audience describes their struggles, the words they use, the emotions they feel and what they believe the issue is (which may or may not be the true issue).

Once you have this information, you can use this transit to write and send deep, and intimate emails to your target audience and leads. With the Sun activation working in your favor, your audience will have higher awareness than normal of the issues at hand, and also they will potentially warm up faster to your offer of help and guidance.

The key here is of course in personalizing your message to them so it doesn't seem like it was copy-pasted, adding personal relevant information about them shows you have taken the time to learn about them before emailing them and will also potentially increase your responses.

Finally, by doing this at this time, with care and attention, you have the potential to strengthen your reputation, perception in the eyes of your leads, and your expert status with the activation of the Midheaven.

Marketing Advice:

  1. Heal Past Wounds: Reflect on past experiences and heal any wounds or insecurities related to cold emailing and lead generation. Embrace the transformative energy of Chiron to develop a more empowered and resilient approach.

Example Strategy: Practice self-reflection, seek support from mentors or peers, and engage in personal growth activities to address any past wounds or insecurities.

  1. Personalize Your Outreach: Craft tailored and compelling cold emails that resonate with the specific needs and pain points of your target audience. Focus on building genuine connections through personalized communication.

Example Strategy: Research your prospects and use the information to personalize your cold emails. Address their specific challenges, highlight relevant case studies, and demonstrate how your solutions can benefit them.

  1. Establish Authority: Share valuable insights, case studies, or success stories that demonstrate your expertise and establish your authority in the field of lead generation.

Example Strategy: Publish informative articles or create content that showcases your knowledge and experience in lead generation. Leverage social media platforms or industry forums to share valuable insights and engage with your target audience.

  1. Prioritize Quality Relationships: Focus on building meaningful connections rather than pursuing quantity in your lead generation efforts. Invest time and effort into nurturing relationships with genuine care and attention.

Example Strategy: Identify high-potential prospects and allocate resources to build personalized relationships. Engage in meaningful conversations, provide value through relevant content or resources, and follow up consistently.


Gmail
☿☊

This is an excellent time to utilize Gmail for follow-ups, lead generation, or simple administrative activities. Here we see the Moon conjunct natal Mercury and North Node in Taurus in Gmail's chart which highlights the opportunity to educate, share information, connect, and communicate especially around the basic needs and wants of the recipient of your message.

By focusing on some of the core themes of Taurus which are often survival-based, financial, material, and business oriented, you are likely to get more engagement and response to your email activities at this time.

And with the activation of the North Node, communication at this time has the power to meet more important needs and serve a higher purpose for both you and your recipient. Just make sure you're not just focusing only on the more immediate details and issues at hand but also thinking about some of their bigger goals, and how this meets what they view as fulfilling their larger goals and purpose.

Marketing Advice:

  1. Organize for Efficiency: Create a structured system for organizing emails related to follow-ups, leads, and administrative tasks. Use Gmail's labels and folders to categorize and prioritize emails for efficient management. For example, create labels like "Follow-ups," "Leads," and "Admin" to easily locate and manage relevant emails.

  2. Craft Compelling Follow-up Emails: Ensure your follow-up emails are professional, concise, and personalized. Showcase your dedication to building relationships and providing value to recipients. For example, include specific details from previous conversations or offer additional resources that align with their interests or needs.

  3. Engage in Effective Lead Generation: Leverage Gmail to reach out to potential leads, initiate collaborations, and respond to inquiries. Tailor your emails to the recipient's needs and utilize Gmail's search and filtering capabilities for efficient lead management. For example, personalize your subject lines to grab their attention or use Gmail's advanced search operators to find specific types of leads within your inbox.

  4. Streamline Administrative Activities: Use Gmail's organizational features to manage administrative emails, invoices, and important documents. Utilize labels, filters, and folders to stay organized and set reminders for important tasks. For example, create filters to automatically label and archive incoming invoices, or use Gmail's "Tasks" feature to create to-do lists for administrative activities.


At the middle & end of Taurus Energy - Beginning on the 2nd day of Taurus Energy:


Email in All Forms (But Especially Personal Email)
Chiron Rx

If you leveraged the earlier transit in Taurus for Email (found under the Email summary above) then you'll also want to make use of this one. In your last email, you would have clearly focused on their wounds, and in this one, the direction is in providing them an outlet to do something about the wound itself. Here your audience feels less invested or identified with the wound itself, and is now looking for tangible solutions to move towards their own healing, especially under the lens of Taurus (capability, finances, material security).

Here you can recap some of what you previously shared, or go a little deeper into it, and then move the attention towards the next steps of what is possible now that they're empowered. Remember still being under the influence of Taurus that scaring or pushing them will only have them dig their heels in further, they need to be inspired to take this action themselves, because they feel capable and because it's time. If they don't take the leap there's always later.

Marketing Advice:

  1. Craft Authentic and Personalized Emails: Focus on creating authentic and personalized emails that speak directly to the needs and interests of your warm audience. Customize your messages to reflect their preferences and engage them on a personal level.

Example Strategy: Personalize your email subject lines to grab attention and increase open rates. Use merge tags to include the subscriber's name or other relevant information in the email body. Segment your warm audience based on their past interactions or purchase history and send targeted emails with tailored recommendations or exclusive offers.

  1. Provide Valuable Content: Offer valuable and insightful content in your emails to nurture your warm audience. Share industry knowledge, helpful tips, exclusive offers, or relevant resources that align with their interests and provide solutions to their challenges.

Example Strategy: Send a weekly or monthly newsletter featuring curated content from your blog, industry news, and updates. Include actionable tips, case studies, or success stories that showcase how your products or services can benefit your warm audience. Consider offering exclusive discounts or early access to new products as a way to reward their loyalty.

  1. Encourage Interaction and Engagement: Foster two-way communication by encouraging your warm audience to interact and engage with your emails. Prompt them to respond, ask questions, or share their opinions to create a sense of community and strengthen the connection.

Example Strategy: Include a call-to-action in your emails that encourages subscribers to reply with their feedback or thoughts on a particular topic. Run contests or giveaways exclusive to your warm audience and ask them to participate by submitting their entries via email. Use interactive elements like quizzes or surveys to gather insights and tailor your future email content accordingly.

  1. Implement Personalization and Automation: Leverage automation and personalization tools to streamline your email marketing processes and deliver tailored experiences to your warm audience. Use dynamic content, triggered emails, and personalized recommendations based on their past interactions or preferences.

Example Strategy: Set up an automated welcome email series to introduce new subscribers to your brand, products, or services. Use behavioral triggers, such as abandoned cart or browsing history, to send targeted emails with personalized product recommendations or reminders. Implement a re-engagement campaign to win back inactive subscribers by offering exclusive incentives or content.


Email Newsletter Marketing

The Moon returns to itself. Under this transit, we see a lunar return of Email Newsletters natal Moon in Taurus. This marks a fresh start, or a new cycle within your email newsletter series. You can use this period to re-warm up your audience, especially if you haven't emailed in some time, or to re-share valuable resources with them. This also works as a great period to share tips, hacks, shortcuts, before and afters, or give them something generously. If you have any announcements to make this can be a great time to plant the seeds for that, as under Taurus Moons things tend to 'stick'.

In terms of topics, remember the themes of Taurus - capability, security, finances, business, food, habits/patterns, saving them time, money, or effort, or things that make them feel good now, (ie immediate gratification or ego boosts).  Talking about these topics or hinting towards them in your newsletter can help keep your list engaged and provide helpful tips and insights that they benefit from and that further strengthen your connection.

If you have any offers that deeply meet the above Taurus needs this can be a great time to share them.

Marketing Advice:

  1. Craft Compelling Subject Lines: Grab your subscribers' attention with compelling and enticing subject lines that pique their curiosity and encourage them to open your newsletters.

Example Strategy: Use subject lines that evoke emotions, pose intriguing questions, or offer a solution to a problem. For instance, instead of "May Newsletter," try "Discover the Secrets to Boosting Your Productivity this May."

  1. Tell Engaging Stories: Incorporate storytelling techniques to connect with your subscribers on an emotional level and make your newsletters memorable.

Example Strategy: Share customer success stories, testimonials, or personal anecdotes that highlight how your products or services have positively impacted individuals. For inspiration, you can explore newsletters from brands like Charity: Water, which effectively use storytelling to create a sense of purpose and impact.

  1. Design Visually Appealing Newsletters: Invest in visually appealing designs and layouts that capture attention and align with your brand's aesthetics.

Example Strategy: Use high-quality images, consistent color schemes, and well-structured content to create visually engaging newsletters. Brands like Airbnb and Canva are known for their visually appealing newsletters that showcase beautiful imagery and well-crafted designs.

  1. Provide Valuable and Relevant Content: Ensure that your newsletter content delivers value to your subscribers by addressing their interests, needs, and pain points.

Example Strategy: Offer exclusive tips, industry insights, or educational content that helps your subscribers overcome challenges or achieve their goals. Take inspiration from newsletters like The Skimm or Morning Brew, which provide concise yet informative content tailored to their target audience.


Email Strategy, Series & Funnel Building
⨀☊ Chiron

This is an excellent period to bring attention to your offers. This transit sees an activation of the Moon with the natal Sun, North Node, and Chiron in Taurus in the Email strategy's chart. The potency of this transit shouldn't be underestimated as the Sun brings a natural spotlight, enthusiasm, and momentum behind it, it also increases awareness of your audience to the matter at hand. The North Node aligns its purpose around security, financial and material gain, habits, time, and stability, especially if you are serving other business owners. And finally, with Chiron being activated, this helps you to connect deeply to the struggles of your audience and create copy and offers that are focused on meeting those needs.

Your research into this wound, which is often focused on capability, consistency, finances, security, wealth, patterns and behaviors, time, or other resources is very important to have before jumping into writing your copy.

Using resources like Facebook Groups, Reddit threads, book reviews, Quora, or forums, you can pull a lot of gold nuggets out, that help you in understanding how your target audience describes their struggles, the words they use, the emotions they feel and what they believe the issue is (which may or may not be the true issue).

Once you have this information, you can use this transit to write and send deep, and intimate emails to your target audience and leads.

Use this to refine your email strategy, improve your conversion with human-aligned content and copy, and meet the deeper needs of your audience and you'll have a winning strategy.

Marketing Advice:

  1. Define Clear Objectives: Align your email strategy with your overall business goals and define clear objectives for each email campaign or funnel.

Example Strategy: If your objective is to increase sales, design a funnel that focuses on driving conversions through strategic email sequences and targeted offers.

  1. Segment Your Email List: Divide your email list into segments based on demographics, interests, or purchasing behavior to deliver more personalized and relevant content.

Example Strategy: If you have an e-commerce business, create segments for different product categories or customer preferences. Send tailored emails showcasing relevant products and offers to each segment.

  1. Implement Automation and Personalization: Leverage automation and personalization tools to deliver timely and targeted messages to your subscribers.

Example Strategy: Set up automated welcome sequences for new subscribers, triggered emails based on specific actions or behaviors, and personalized recommendations based on past purchases.

  1. Provide Value and Build Trust: Focus on nurturing relationships with your subscribers by providing valuable content and resources.

Example Strategy: Share educational articles, tutorials, or case studies that address your audience's pain points or offer solutions to their challenges. Offer exclusive discounts or perks to your loyal subscribers.


Gmail

This can be a great time to reconnect with old contacts, follow up with potential leads or tackle the admin in your inbox. This transit sees the Moon conjunct the natal Venus in Taurus in Gmail's chart. This enables you to connect at a heart level and with passion, especially around matters you care about with your email recipients.

The themes of Taurus are still activated here - capability, skills, security (especially financial), stability, habits and behaviors, food, business, diet, and pleasurable hobbies and interests.

This can be a great time to talk about some of your interests and passions, as well as use Gmail to increase your cash flow whether it be through follow-ups or strategic campaigns where you reach out to contacts or make new connections.

Marketing Advice:

  1. Enhance Visual Appeal: Pay attention to the visual elements of your emails, such as design, layout, and branding, to create an attractive and engaging experience for your recipients.

Example Strategy: Use professional email templates or hire a designer to create visually appealing email layouts that align with your brand aesthetics.

  1. Craft Compelling Copy: Write persuasive and compelling copy that resonates with your target audience and conveys your brand's values.

Example Strategy: Create a sense of urgency or exclusivity in your subject lines and calls to action. Use storytelling techniques to connect with your audience emotionally.

  1. Capture and Nurture Leads: Utilize Gmail's contact management features to capture leads and nurture relationships with potential customers.

Example Strategy: Create lead capture forms on your website or landing pages and automatically add the contacts to specific Gmail lists. Develop email sequences to nurture leads with valuable content and personalized offers.

  1. Streamline Administrative Tasks: Optimize your email organization and management systems to enhance your productivity.

Example Strategy: Set up labels or folders for different types of emails (e.g., clients, projects, invoices) and use filters to automatically categorize incoming emails. Utilize Gmail's search and filtering features to quickly find specific emails or information.


☁️♊ Social Media With Gemini

SOCIAL MEDIA WITH THE LUNAR ZODIAC – GEMINI SUMMARY

GEMINI:
NEED:  The Need during Gemini is information, learning, and communication. During Gemini, we are sponges for content, learning, and sharing of information. We need and want to be around people, or at least talking to them in some way, whether through writing, talking, on video, or in person.

It is a time to research, collect, read, process, and gather information, with a desire to integrate what we need so that we can make a decision to move forward. It is NOT a period of decision-making, but rather a period of preparing to make a decision and implement change through the accumulation of knowledge and understanding.

We are more talkative during this time and need people, philosophies, and perspectives to gather insights from and bounce ideas off of. It’s a great time for networking and connection and information filtering, but our dialogues and searches may not be very deep because the focus is on a VARIETY of information, rather than an individual subject. Meet the need for variety by allowing movement between subjects, interests, topics, dialogues, and information.

We are more open to receiving A LOT of information and knowledge at this time. We are looking to learn from others and can process a lot of information at lightning speed. We may not be able to go deeply into it, but we can get the big picture, and see how things go together.

MARKETING:  Validate their knowledge and experience. Share facts, data, statistics, resources, overall strategy, and philosophy, and help them direct it towards a specific tangible result. We are more open to receiving information at this time, so let your marketing take on the position of the guide.

It’s not possible to give them too much information at this time, just don’t go too deep into the knowledge. They need to see how everything works together, they need to know the history, the logic, the science, behind WHY something works. They are interested in the application, but may not be able to apply it NOW, so give them a toolbox so that they can apply it later.

If you have a lot of information to share with them, or your system is quite detailed, give them the blueprint. Give them the step-by-step checklist (but don’t include HOW to do those things). Give them a mind map, a Trello board, a spreadsheet, and links to resources, or blog posts.

Videos can be helpful if they are an overview or focused more broadly (5 tips to help your kid eat their vegetables, even if they are a sensitive eater or 5 things your course platform needs to have, and my tips on how to choose the best one for you).

Think about content that engages your community and gets them talking about themselves, fun facts, interesting or silly tidbits, or an opportunity to network or socialize are all excellent to help you be seen as the bridge.

BEST TYPES OF CONTENT/DELIVERY FORMATS FOR GEMINI:

  • Short videos – think 5- 15 minutes or less.
  • Blueprints, checklists, spreadsheets, mind maps
  • Quizzes
  • Resources – list of recommended tools, links, apps, etc
  • Access to your vault/library of content (to collect for later)
  • Small or short articles, or how-tos on a specific topic that they are interested in learning about/focusing on or wishing to improve.
  • Mini-Courses or workshops (do it with me)
  • Templates or fill-in-the-blanks
  • Questions that get them engaging, or talking about themselves
  • Meet-ups, group calls, or get-to-know-you sessions.
  • Speed-dating
  • Teaching the overall or broad view of a subject, with links or sources for them to follow up with after.
  • Bite-sized content, or tips
  • Memes or gifs
  • Quotes
☁️ GEMINI Content Calendar by Platform ♊

♊☁️ Gemini Activated Social Media Platforms

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FACEBOOK

At the middle & end of Gemini Energy - Beginning on the 2nd day of Gemini Energy:

Facebook Posts
ASC

Transformation and liberation through information. This transit has the Moon in Gemini conjunct with the natal Pluto and Ascendant in Facebook's combined charts. Under the influence of Gemini, the public is looking for information, data, analysis, education, insights, translation of data, or condensed material that helps them to make sense of information that is broad or challenging to interpret.

This is where you can structure your content or materials to present the necessary data and information they need to understand, process, or decide something. With the addition of Pluto the goal here is to be free of pain, to transform their understanding, and apply information in a deeper way. The Ascendant operates like a preview or a hint, the first introduction your audience has to you, your brand, or information, making this an excellent time to announce, share or introduce them to your system, or material. The best approach to this is to use statistics, facts, studies, or scientific references to prove your case and solidify your system or solution in their minds.

Here your audience can absorb a lot of information, in short bursts, but would benefit from clear CTAs.

If there is a large gap in awareness within your audience between where they're at, their understanding of the root issues, and what they need to understand or become aware of in order to know if your program or offer is for them, this is the time to fill that gap in.

Marketing Advice:

  1. Embrace Versatility: Experiment with different content formats, styles, and tones to keep your audience engaged and curious.

Example Strategies:

  • Create video content to provide tutorials, behind-the-scenes insights, or Q&A sessions.

  • Utilize Facebook Live to host interactive events, interviews, or product launches.

  • Incorporate visual storytelling through images and infographics to convey your messages effectively.

  1. Utilize Audience Insights: Dive deeper into your audience demographics, behaviors, and preferences to tailor your content and messaging effectively.

Example Strategies:

  • Use Facebook Audience Insights to gain a better understanding of your audience's interests, demographics, and online behaviors.

  • Conduct surveys or polls to gather direct feedback and preferences from your audience.

  • Analyze engagement metrics and adjust your content strategy based on the performance of previous posts.

  1. Establish Personal Branding: Showcase your expertise, authenticity, and unique voice to build a strong online presence.

Example Strategies:

  • Share valuable insights, tips, and thought leadership content within your niche.

  • Craft engaging and compelling stories that highlight your experiences and expertise.

  • Collaborate with influencers or industry experts to expand your reach and credibility.

  1. Foster Community Engagement: Engage with your audience, respond to comments and messages promptly, and foster a sense of belonging within your Facebook community.

Example Strategies:

  • Regularly respond to comments and messages to show your audience that you value their engagement.

  • Encourage discussions and conversations within your posts to create a sense of community.

  • Host exclusive events or giveaways for your Facebook followers to reward their loyalty.



Facebook Live
MC

This a potent period to teach, share, or expand on your system, and insights or provide broad but insightful training on Facebook Live. This transit has the Moon in Gemini conjunct with the natal Midheaven in Facebook Live's chart.

The Midheaven is the peak angle of a chart that provides career and reputation recognition. It is what you're known for  (your expert status), and solidifies you in your follower's and community's mind as someone they can trust, who has a wealth of experience and knowledge. With this being a transit of the Moon in Gemini the goal during this period is to share a broad range of information that is all interconnected, think skimming the surface of all 5 steps of your system, or 3 phases of solving a problem, and so on.

Here they are looking for EVIDENCE, science, data, and facts to back up what is being shared, and they are looking for real analysis of what is being shared that they can use to inform their decision-making process, deepen their understanding, and provide them with context to work with.

This is a great time to openly share your material with your community, including your results and if you have anything that helps to streamline this process, saving them time, or improving their results this is a good time to share it.

Marketing Advice:

  1. Plan Compelling Content: Create a strategic plan for your live broadcasts, ensuring that your topics align with your brand message and resonate with your audience.

Example Strategies:

  • Host educational sessions or workshops related to your industry or niche.

  • Provide behind-the-scenes glimpses of your work or business processes.

  • Conduct interviews with industry experts or influencers.

  • Launch and demonstrate new products or services through live broadcasts.

  1. Engage and Involve Your Viewers: Leverage Facebook Live's interactive features to actively involve your audience during your broadcasts.

Example Strategies:

  • Conduct live Q&A sessions where viewers can ask questions and receive real-time responses.

  • Use polls and surveys to gather audience opinions and preferences.

  • Encourage viewers to share their thoughts and experiences in the comments section.

  1. Showcase Your Expertise: Use your Facebook Live broadcasts to position yourself as an authority and trusted resource in your field.

Example Strategies:

  • Share valuable insights, tips, and industry knowledge during your live streams.

  • Conduct tutorials or demonstrations that highlight your expertise.

  • Discuss trending topics or provide analysis and commentary within your niche.

  1. Promote and Engage: Actively promote your Facebook Live broadcasts and engage with your audience before, during, and after the stream.

Example Strategies:

  • Utilize other social media platforms to generate excitement and awareness about your upcoming live events.

  • Collaborate with influencers or industry experts to cross-promote your live broadcasts.

  • Encourage viewers to leave comments, ask questions, and share their thoughts during and after the stream.


Facebook Messenger
ASC

The Ascendant operates as the first face of your business, your brand, your community, or your audience's first interaction with you, the first impression, the first exposure to your system, or material.It is an excellent time to share 'hints', 'trailers', announcements, or behind-the-scenes of something you are releasing, working on, or a new concept or approach that they are unfamiliar with.

It's important that what you do share is backed up by evidence, simplified (remove anything that leads to overwhelm), and focused on processing and implementing information at a rapid rate to help them make strides faster. Under Gemini, we are also encouraged to not only learn and intake new information but it serves as an excellent time to write, teach, network, and connect with new people.

Given that this period can operate as the first introduction people may have to you or your brand, it's not great to use it for unsolicited messages. You can, however, use it to share insightful content in your Facebook Posts or Facebook Live, and then ask people to comment or send you a message if they're interested in more, or if you noticed they attended one of your Facebook Lives you could reach out and thank them for attending and ask if they have any questions.

This period can open up an opportunity for dialogue and potential sales, so long as it's leveraged appropriately, otherwise, you might find you leave a bad taste in people's mouths that tend to stick to your brand. Associations are very important at this time.

Marketing Advice:

  1. Craft Engaging Messages: Create personalized and compelling messages that resonate with your audience's needs and interests.

Example Strategies:

  • Use multimedia content such as images, videos, or GIFs to capture attention and enhance engagement.

  • Incorporate emojis or stickers to add personality and express emotions.

  • Utilize quick replies or buttons to provide easy options for response or action.

  1. Optimize Lead Generation: Leverage Facebook Messenger to initiate conversations, offer valuable resources or incentives, and capture contact information.

Example Strategies:

  • Initiate conversations with website visitors through Facebook Messenger to engage them further.

  • Offer exclusive content or discounts in exchange for contact information.

  • Use targeted messaging based on customer segments or interests to increase relevance.

  1. Prioritize Timely Follow-up: Be proactive and responsive in your communication, providing timely follow-up to inquiries and engaging in meaningful conversations.

Example Strategies:

  • Respond promptly to messages, addressing inquiries or requests for information.

  • Provide personalized responses that demonstrate understanding and empathy.

  • Establish a follow-up sequence that includes value-added content and clear calls to action.

  1. Explore Chatbot Functionality: Consider the use of chatbots or automated messaging systems to assist with lead qualification and provide instant responses.

Example Strategies:

  • Implement a chatbot to deliver personalized recommendations or answer common questions.

  • Use chatbot sequences to guide leads through a predefined nurturing journey.

  • Balance automation with human touch to maintain authenticity and personal connection.


INSTAGRAM

At the beginning of Gemini Energy - Lasting for the 1st day of Gemini Energy:


Instagram Posts
MC ♀, ☋

An excellent transit for utilizing the power of information and educational content to inform, bridge the gap and generate sales. Here we have the Moon in Gemini conjunct with the natal Midheaven, Venus, and South Node in Instagram's combined charts.

Firstly, the introduction of the South Node indicates that this is not so much a period for the release of new information or offers, but rather to leverage what has already been created, discussed, or approached. The South Node represents the past, and the reason its placement is further emphasized is that it is working recombination with the Midheaven which is your reputation and what you're known for, so leaning into what you have done in the past which reinforces your expertise in the minds of your audience is very important.

Secondly with the addition of Venus, here we see a love and passion around a specific topic, a generosity with content, connection, networking, and teaching that leads to sales (Venus), as well as emphasizing your shared values with your followers.

The Moon in Gemini indicates this is a potent period of sharing high-value content, data, and analysis of data that is translated into information that informs, helps your audience to make sense of things, or to implement what you're teaching and sharing. The approach tends to be broad as Gemini is a 'Jack of all trades, master of none', and so going wider with your content and connecting a series of issues, challenges, or symptoms together helps to align the next steps in the mind of your audience. This can also be a good time if you have a promotion or offer in effect to use this information to reinforce their understanding and invite them to join you.

Remember with the addition of Venus it's important to make your content beautiful, and visually appealing while also being educational.

Marketing Advice:

  1. Showcase Your Brand Identity: Create visually captivating content that aligns with your brand's unique qualities, values, and offerings.

Example Strategies:

  • Develop a consistent visual aesthetic for your Instagram profile, using cohesive colors, fonts, and themes.

  • Feature behind-the-scenes content to provide a glimpse into your brand's personality and values.

  • Use Instagram's carousel posts or albums to tell a cohesive and engaging story.

  1. Engage and Build Relationships: Foster community engagement and meaningful connections with your audience.

Example Strategies:

  • Respond to comments, direct messages, and mentions to show appreciation and build relationships.

  • Conduct polls, surveys, or Q&A sessions in your Stories to encourage audience interaction.

  • Share user-generated content to showcase your community and foster a sense of belonging.

  1. Experiment with Content Formats: Embrace Instagram's diverse content options, such as Stories, Reels, and IGTV, to keep your audience engaged.

Example Strategies:

  • Create engaging and informative Stories that provide value and evoke curiosity.

  • Use Reels to share entertaining or educational content in a creative and concise format.

  • Utilize IGTV for longer-form videos, tutorials, or behind-the-scenes glimpses.

  1. Learn from Analytics and Insights: Utilize Instagram's analytics and insights to gain a deeper understanding of your audience's preferences and optimize your content.

Example Strategies:

  • Review your top-performing posts and identify patterns or themes that resonate with your audience.

  • Analyze engagement metrics, such as likes, comments, and saves, to understand what content drives the most interaction.

  • Experiment with different posting times and frequency based on audience activity insights.


At the middle & end of Gemini Energy - Beginning on the 2nd day of Gemini Energy:


Instagram Posts
⨀ , ♀ Rx, MC ASC

One heck of a transit for leveraging the power of your Instagram account. Here we see the Moon in Gemini conjunct with the natal Sun, Venus Retrograde, Midheaven, and Ascendant in Instagram's combined charts.

Similar to the above transit that I summarized above we can see that this transit also includes an activation to Venus and the Midheaven, except this time Venus is retrograde. Retrograde Venus can indicate a pause or hesitation around spending money, a need to have more value established, or get to the underlying needs and heartfelt desires of your audience first before sales will be made (what's the need beneath the need?). With the Midheaven this transit is also offering an opportunity to spotlight your reputation and legacy and bring awareness of your work to a larger audience.

This can show up as an opportune time to share your content in a way that illustrates your personal and company values, the ongoing value of your products or services, and the short and long-term needs your products and services fill. The addition of the Sun increases your visibility, and your audience awareness, and helps you to move them from cold to warm, or warm to hot in their buying journey. And finally with this also activating the natal Ascendant in Instagram's combined charts this can be a great time for you to introduce new offers, share more about your business, products, services, specializations, hint at new content, offers or events coming, or open your cart.

A reminder that the best type of content for this transit is broad and connecting, you need to bridge the gap by either eliminating concepts/beliefs/ideas that are not servicing them or are not connected to the actual issue at hand. Or alternatively by introducing content, insights, data, or context for them to process, understand and implement the content, ideally content that helps to inform their decision by filling in any necessary knowledge they need to move forward.

Marketing Advice:

  1. Embrace Authenticity: Showcase your unique personality, style, and offerings in an authentic and relatable manner.

Example Strategies:

  • Share behind-the-scenes glimpses of your creative process or daily life to foster a sense of authenticity.

  • Highlight user-generated content that showcases how your products or services have positively impacted your customers.

  • Collaborate with influencers or brand ambassadors who align with your brand values to amplify your message.

  1. Curate an Engaging Visual Aesthetic: Create a visually captivating and cohesive Instagram feed that aligns with your brand identity.

Example Strategies:

  • Experiment with different visual themes or color palettes to create a distinct visual aesthetic.

  • Use Instagram's grid layout to plan your posts strategically and ensure a cohesive flow.

  • Incorporate visually stunning and high-quality imagery or videos that resonate with your target audience.

  1. Foster Engagement and Connection: Actively interact with your audience, respond to comments, and initiate conversations.

Example Strategies:

  • Ask thought-provoking questions in your captions to encourage discussion and engagement.

  • Respond to comments promptly and authentically, fostering a sense of connection and appreciation.

  • Collaborate with complementary brands or influencers to host Instagram takeovers or joint live sessions.

  1. Leverage Instagram Stories and Features: Utilize Instagram's story features to engage and connect with your audience on a deeper level.

Example Strategies:

  • Use polls, quizzes, or question stickers to gather feedback and insights from your followers.

  • Share behind-the-scenes content, tutorials, or product demonstrations through Instagram Stories.

  • Announce and promote exclusive offers, discounts, or contests through Instagram Stories.


Instagram Reels
♀, ☊

Like the above two transits this transit will also be activating the natal Venus in Instagram Reels chart alongside its natal North Node, both in Gemini.

Reels, in general, are best for short content, that approaches issues from a more broad overview, or skims the surface by providing important and relevant data that piques curiosity and gets them wanting to know more. With Venus this can serve as a good time to sell through providing information, education, and insights, and also an opportunity to share your values, and passion for your specialization by being generous with what you're teaching or sharing. High-Value content especially does well under this transit, especially if it also connects them with their higher purpose and direction (North Node).

Here the North Node is pointed in the direction of Gemini, which is that learning is power, learning is transformation, and learning helps you to expand your view and experiences in the world, grow as a person and fulfill your higher calling. This is exactly what your audience is looking for at this time, to connect their own personal experiences with the information you're sharing and use it to grow themselves and fulfill a deeper longing they have in the world.

With Venus, we are also reminded that this can be a good time to open or close your cart, share CTAs, sign-ups, hold flash sales, or otherwise promote your business or services.

Marketing Advice:

  1. Embrace Creativity and Originality: Create visually captivating and unique Reels that stand out from the crowd.

Example Strategies:

  • Show your expertise or share valuable tips in bite-sized, engaging Reels.

  • Repurpose existing content into entertaining or educational Reels.

  • Collaborate with other creators to bring diverse perspectives and talents to your Reels.

  1. Follow Trends and Challenges: Stay up-to-date with popular trends and challenges on Instagram Reels.

Example Strategies:

  • Participate in relevant trending challenges while incorporating your brand's unique twist.

  • Create themed Reels that align with special events, holidays, or viral topics.

  • Leverage popular songs or soundtracks to enhance the entertainment value of your Reels.

  1. Engage and Collaborate: Actively interact with your audience, respond to comments, and collaborate with other creators.

Example Strategies:

  • Encourage viewers to engage with your Reels by asking questions or requesting their opinions.

  • Collaborate with complementary creators for duet or joint Reels.

  • Respond to comments with genuine appreciation, sparking conversations with your audience.

  1. Showcase Authenticity and Brand Identity: Infuse your Reels with your brand's unique style and personality.

Example Strategies:

  • Use consistent visual aesthetics, filters, or colors that reflect your brand identity.

  • Share behind-the-scenes glimpses of your creative process or company culture.

  • Include your brand logo or watermark in your Reels for brand recognition.


TIKTOK

At the beginning of Gemini Energy - Lasting for the 1st day of Gemini Energy:


TikTok Videos
ASC

This transit to the natal Ascendant of TikTok with the Moon in Gemini opens a window for you to share informative, broad, and data-informed information with your audience. Gemini is all about the analysis, filtering, processing, compiling, and condensing of information into easy-to-understand and implement content. This period can be used to introduce seemingly unrelated topics, symptoms, or issues and connect them using your system and data (studies, statistics, etc).

With the Ascendant ruling the first face of your business, first impressions, first introductions, announcements, hints, trailers, or sneak peeks you may decide to use this time to announce a program, to introduce your audience to never-before-shared content, new concepts, new approaches or applications, or warm them up to something that you'll be sharing moving forward.

Marketing Advice:

  1. Embrace Authenticity and Creativity: Showcase your unique personality, talents, and ideas on TikTok.

Example Strategies:

  • Share personal stories or experiences that resonate with your audience.

  • Demonstrate your skills or expertise through engaging tutorials or demonstrations.

  • Create original and creative content that stands out from the crowd.

  1. Stay Current with Trends and Challenges: Participate in popular TikTok trends and challenges to engage with a wider audience.

Example Strategies:

  • Explore trending hashtags and incorporate them into your videos.

  • Put your unique twist on popular challenges to showcase your creativity.

  • Monitor popular sounds and use them creatively in your content.

  1. Engage and Interact: Respond to comments, engage in conversations, and collaborate with other TikTokers.

Example Strategies:

  • Reply to comments and engage with your viewers to build connections.

  • Collaborate with other TikTok creators for duets or joint videos.

  • Participate in TikTok trends or challenges created by other users to expand your reach.

  1. Educate and Inspire: Share valuable insights, educational content, or inspirational messages.

Example Strategies:

  • Break down complex topics into bite-sized, easy-to-understand videos.

  • Offer practical tips, advice, or tutorials in your niche.

  • Use storytelling techniques to deliver inspirational messages or share personal growth journeys.


TikTok Live Events

Here we see an activation of the Moon in Gemini to the natal North Node in TikTok's Live Events chart. The North Node rules the common shared higher purpose of your audience, which makes complete sense on a platform like TikTok that higher purpose being connected to learning quickly new information, approaches, or data, and how to apply it through shortcuts, or simplified methods. It's about removing complexity and providing the most important aspects needed to understand something or get results.

What is the higher purpose of your account in terms of what your followers are most looking to learn about?

How can you tie in what you share at this time both to the immediate needs and interests (Moon) as well as their bigger spiritual or personal growth-related higher purpose?

By combining the two during this time you will increase your engagement, and following.

Marketing Advice:

  1. Engaging Live Events: Host captivating live events that encourage active participation and create a sense of excitement among your audience.

Example Strategies:

  • Conduct Q&A sessions or live interviews with industry experts or influencers.

  • Organize live performances, demonstrations, or interactive challenges.

  • Run contests or giveaways exclusively for your live event viewers.

  1. Interactive Polls and Games: Incorporate interactive polls, quizzes, or games during your TikTok Live Events to increase engagement and encourage audience participation.

Example Strategies:

  • Ask your audience for their opinions on certain topics through polls.

  • Create quizzes related to your niche or content to entertain and educate your audience.

  • Engage your viewers with interactive games or challenges that they can participate in during the live event.

  1. Collaborative Experiences: Invite other TikTokers or influencers to join your live events for collaborations, discussions, or joint performances.

Example Strategies:

  • Host panel discussions or roundtable conversations on trending topics.

  • Invite influencers or experts to share their insights or expertise during the live event.

  • Collaborate with other content creators to create unique and engaging live experiences.

  1. Exclusive Behind-the-Scenes Content: Offer glimpses behind the curtain by sharing exclusive behind-the-scenes content related to your live events.

Example Strategies:

  • Take your audience on a backstage tour before the live event begins.

  • Share sneak peeks or previews of what's to come during the live event.

  • Provide post-event recaps or highlights to keep the excitement going.


At the middle & end of Gemini Energy - Beginning on the 2nd day of Gemini Energy:


TikTok Videos
♀♂

This can be an excellent time to sell information or information products. This transit of the Moon in Gemini is activating the natal Venus and Mars in TikTok's combined natal charts.

Venus is cash flow, values, passion, and generosity, and Mars is action, CTAs, and motivation. With them both being in the sign of Gemini the motivator here is information, especially information that has been simplified, broken down, and extracted for its most valuable and necessary aspects and then translated into something that is useable by your audience, especially to solve problems, provide relief, reduce anxiety, or answer some of their bigger questions.

Pitches, cart open, cart close, flash sales, bundle sales, or CTAs towards other goals you have(getting sign-ups, joining your community, subscribing, etc) are all highly beneficial at this time, so long as you have provided them with enough of the right information to fill in any gaps emotionally and mentally in their awareness or deeper needs.

Marketing Advice:

  1. Captivating Visuals: Create visually stunning content that grabs attention and leaves a lasting impression.

Example Strategies:

  • Use eye-catching filters, effects, and transitions to enhance your videos.

  • Experiment with different camera angles, perspectives, and composition techniques.

  • Incorporate aesthetically pleasing colors, lighting, and props to create a visually cohesive experience.

  1. Authentic Storytelling: Share personal stories, experiences, or challenges to create a genuine connection with your audience.

Example Strategies:

  • Open up about your journey, struggles, and triumphs to inspire and motivate others.

  • Use humor and wit to engage your viewers and create a lighthearted atmosphere.

  • Share behind-the-scenes glimpses or "day in the life" snippets to give your audience a peek into your world.

  1. Trendy Challenges and Duets: Participate in popular challenges and duets to increase your visibility and engage with the TikTok community.

Example Strategies:

  • Put your unique spin on trending challenges by adding your personal touch or creative flair.

  • Collaborate with other TikTokers by duetting their videos and showcasing your creativity.

  • Create your own challenges and encourage your followers to join in and share their versions.

  1. Educational and Informative Content: Share your expertise, provide tips, or offer educational content that adds value to your viewers' lives.

Example Strategies:

  • Create short tutorials or how-to videos related to your niche or area of expertise.

  • Share bite-sized knowledge and insights on topics your audience is interested in.

  • Answer frequently asked questions and provide practical solutions to common problems.


TikTok Live Events
MC

Here we see a lot of positive energy around growing your following, reputation, credibility, and legacy in your work through the use of TikTok Live Events. The transit Moon in Gemini is making a conjunction with the natal Midheaven in TikTok Live Events chart. The Midheaven is all about your reputation, career success, legacy, and what you're known for. When you leverage this transit to share, teach, network, or provide high-value content it carries with it the added benefit of building your credibility and trust factors with your audience.

The Midheaven also rules those who you serve, especially your clients, indicating a good time to attract new clients through sharing of information and content that easily translates into application and transformation for your audience.

This can be used during a launch or promotion, to share your system, blueprint, or an outline of your process, while also providing steps, phases, pillars, or other approaches to utilizing the informationand understanding how it fits in with the big picture.

Under Gemini, it's important to remember this information should be factual, and be backed up by studies, statistics, or reputable data to form the backbone of your argument. Your approach to deciphering what it means and how it applies to them becomes part of your system and your unique approach. Breaking information up, and streamlining what you're sharing so it doesn't become overwhelming is also important and helpful.

Marketing Advice:

  1. Expertise Showcase: Demonstrate your knowledge and skills in your niche, positioning yourself as a trusted authority.

Example Strategies:

  • Create educational videos that provide valuable insights and practical tips.

  • Share personal anecdotes and stories that relate to your area of expertise.

  • Collaborate with other experts in your field to create engaging and informative content.

  1. Engaging Storytelling: Craft compelling narratives that draw your viewers in and keep them hooked until the very end.

Example Strategies:

  • Use storytelling techniques to create emotional connections with your audience.

  • Incorporate humor, suspense, or surprise elements to make your videos memorable.

  • Experiment with different video formats, such as series or mini-documentaries, to tell longer stories.

  1. Trendy and Current Content: Stay up-to-date with the latest TikTok trends and create content that resonates with the current cultural landscape.

Example Strategies:

  • Participate in popular challenges and put your unique spin on them.

  • Incorporate trending songs, sounds, and effects into your videos.

  • Keep an eye on current events and find creative ways to integrate them into your content.

  1. Authenticity and Personal Branding: Embrace your true self and let your personality shine through in your TikTok presence.

Example Strategies:

  • Be genuine and authentic in your interactions with your audience.

  • Share behind-the-scenes moments and give your viewers a glimpse into your life.

  • Engage with your followers through comments, duets, and collaborations to build a sense of community.


YOUTUBE

At the beginning of Gemini Energy - Lasting for the 1st day of Gemini Energy:


YouTube Live
ASC ☾

With the natal placements of YouTube Live’s Ascendant and Moon being in the sign of Gemini this indicates a platform that is focused on and rewards short-form, concise, and bite-sized content that addresses the big picture (umbrella issues) and narrows it down into just enough data and information for the viewer to get an adequate understanding of the topic. 

We are reminded under this transit that in order to retain viewers we have to focus on meeting their needs for variety, curiosity, and attention captivation through eye-catching graphics, infographics, diagrams, bullet points, strong headlines and subheads, facts and statistics, videos, punchy music, subject matter and presentation outlines and re-caps.

Posting interesting facts, statistics, and data, using headlines that are controversial, or creating open loops in your presentation are highlighted here. We are able to cover a lot of information at this timebut it needs to be condensed into an argument where you breakdown your approach, and then back it up with evidence. They don’t have the time to become experts in this, but if you were to use this period to condense your years of knowledge, wisdom, and your own journey what would you share? That is what we want to cover during our lives at this time.

The transit Moon conjunct with the natal Moon in YouTube Live’s chart denotes that this is a lunar return for YouTube Live, which initiates a new cycle, and in many ways operates similarly to a ‘new moon’ in the lunar cycle. This suggests an excellent time for sharing your work with new audiences, bringing your work full circle, and walking your audience through the process.

The activation of YouTube Live’s natal Ascendant in Gemini by the Moon (Public Needs) suggests that this is an excellent period for first impressions, to introduce yourself, your work, your brand, your approach, your products, your service to an audience, as well as an excellent period for ‘hints’, reveals, trailers, behind-the-scenes, or introductory offers or invitations. Just remember that everyone learns, retains, and processes information differently and at this time attention spans are shorter than normal, so it’s best to make sure your presentation has a lot of variety in it, and makes use of various learning tools and styles (subtitles and closed captioning, bullet points, visual diagrams, and providing a clear outline before and after the presentation)

Marketing Advice:

  1. Interactive Live Experiences: Engage your audience by creating interactive and participatory live experiences that encourage viewers to actively join the conversation.

Example Strategies:

  • Conduct live Q&A sessions where viewers can ask questions and receive real-time responses.

  • Run polls and surveys during your live streams to gather feedback and involve your audience in decision-making.

  • Invite viewers to share their thoughts, experiences, or opinions on specific topics and encourage lively discussions.

  1. Storytelling and Emotion: Use the power of storytelling to captivate your audience's emotions and create a memorable live experience.

Example Strategies:

  • Share personal anecdotes, inspiring stories, or behind-the-scenes moments that resonate with your audience.

  • Craft narratives that evoke emotions such as joy, empathy, inspiration, or excitement.

  • Use visual storytelling techniques such as props, visuals, or on-screen interactions to enhance the storytelling experience.

  1. Educational and Informative Content: Provide valuable insights, tutorials, or educational content during your live streams to establish yourself as an expert in your niche.

Example Strategies:

  • Conduct live workshops, demonstrations, or tutorials that teach your audience something new or valuable.

  • Share industry insights, trends, or tips that can help your viewers achieve their goals or solve their problems.

  • Invite guest experts or influencers to join your live stream and provide unique perspectives or knowledge.

  1. Authentic Connection: Foster a genuine connection with your audience by being your authentic self and encouraging open and honest communication.

Example Strategies:

  • Engage with viewer comments and questions during your live streams, acknowledging and responding to their input.

  • Share personal experiences, challenges, or lessons learned to create a relatable and authentic connection.

  • Create a welcoming and inclusive environment where viewers feel comfortable sharing their thoughts and ideas.


YouTube Shorts

I can’t imagine a better transit for your YouTube Shorts content. Here we see the Moon in Gemini (king of condensed content, variety, and short attention spans) conjunct the natal Mars (action/motivation/CTAs) in YouTube Shorts chart.

This is a green light for you to go ahead and leverage YouTube Shorts to share your short, to-the-point condensed content with clear CTAs. This a reminder that your audience is looking for information at this time with Gemini being the natural co-ruler of Mercury, the planet of connection, communication, e-commerce, and learning. But because there is SO MUCH information to learn and absorb and attention spans are shorter and faster at this time it’s important to make sure that you take your audience from the big picture, right down to the most important details, and then back up your findings, like a lawyer might in court.

This is similar to the opening or closing statements that a lawyer may make at the beginning or end of a trial, where they share a view or perspective they want you to have, and then how they plan to prove that to you, and then at the end they provide a recap of what was shared and why this is the only answer, and finally telling you what the next steps are.

Here we understand that our audience is constantly bombarded by insane amounts of informationin relation to everything going on in their lives at all times, the only thing that can help to cut through the noise is to open by presenting facts, and data or statistics to back up those facts, and then using this to inform and tell a story. This approach for your YouTube Shorts will help meet the needs of your audience under Gemini and also keep them curious and engaged in the information you’re sharing.

This can be used to invite them to sign up for a call, watch a replay, sign up for an event, subscribe to your channel, or join your program. 

Marketing Advice:

  1. Be Bold and Engaging: Embrace the fiery energy of the Moon in Gemini conjunct YouTube Shorts' Mars and create videos that grab attention and leave a lasting impact. Show your enthusiasm and deliver content that resonates with your audience.

Example Strategies:

  • Use high-energy editing techniques, such as jump cuts or quick transitions, to maintain a fast-paced and captivating flow.

  • Experiment with dynamic camera angles, close-ups, or creative shots to add visual interest and intrigue.

  • Incorporate humor, surprise elements, or unexpected twists to engage viewers and keep them coming back for more.

  1. Ride the Trend Waves: Take advantage of the transit's innovative and trend-setting vibes by leveraging popular trends and challenges on YouTube Shorts. Stay updated with the latest viral content and adapt it to align with your brand.

Example Strategies:

  • Put your own spin on popular challenges to showcase your creativity and stand out from the crowd.

  • Keep an eye on emerging trends within your niche and create Shorts that provide unique perspectives or insights.

  • Collaborate with other creators who are participating in viral trends to expand your reach and attract new viewers.

  1. Inspire Action with Calls-to-Action: Use the assertive energy of Mars to drive action and engagement. Include clear and compelling calls-to-action in your YouTube Shorts to guide your audience's next steps.

Example Strategies:

  • Encourage viewers to like, comment, and share your Shorts to increase reach and engagement.

  • Direct them to subscribe to your channel for more captivating content and updates.

  • Invite them to visit your website or follow your other social media accounts for additional resources or exclusive offers.

  1. Experiment and Innovate: With the Moon in Gemini aligning with YouTube Shorts' Mars, this is a time to think outside the box and try new approaches. Embrace the platform's short-form format and explore innovative ways to connect with your audience.

Example Strategies:

  • Create mini-tutorials or quick tips that provide value in a concise and engaging manner.

  • Showcase behind-the-scenes glimpses of your creative process or give sneak peeks of upcoming projects.

  • Use interactive elements like polls, quizzes, or challenges to actively involve viewers and foster engagement.


YouTube Ads

Similar to the summary above for YouTube Shorts, YouTube Ads also has Mars in Gemini which is being activated by this lunar transit. To get the full benefit of this transit please read the suggestions above for YouTube Shorts so that you can understand some ways to structure your content for YouTube Ads to capture audience attention.

The key to remember is that the information must form a well-structured argument, including an opening statement (headline) that captures attention and induces curiosity, followed by evidence(statistics/data) to back up the statement, then the information presented in a short, concise and engaging way (through creative visualization, humor, upbeat music), and then a recap of what was presented, and finally ending with a CTA for next steps.

This transit indicates that YouTube Ads rewards this type of content with more engagement (Mars)and that your audience is also looking for this type of content, especially content that gets them motivated and moving toward a solution (Gemini) that makes sense to them. You may also wish to target your audience specifically during this transit through data, research, and analytics of your potential markets (Gemini) as this transit also suggests a data-gathering opportunity for you to improve your results and deliverability.

Remember short, to-the-point information which begins broad, then narrows, meeting their need for education and variety and that is specifically chosen to motivate and inspire specific action, with a clear CTA to direct them on the next steps. 

Marketing Advice:

  1. Embrace Dynamic and Engaging Content: The alignment of the Moon with YouTube Ads' Mars amplifies the need for content that is lively, captivating, and action-oriented. Make use of engaging visuals, compelling storytelling, and clear calls-to-action to drive viewers to take action.

Example Strategies:

  • Craft attention-grabbing video ads with visually stunning imagery, bold colors, and dynamic editing techniques.

  • Create compelling narratives that resonate with your target audience and evoke emotions.

  • Use concise and impactful messaging to convey your unique value proposition and encourage viewers to engage with your brand.

  1. Target the Right Audience: The assertive energy of Mars calls for a targeted approach in your YouTube Ads campaigns. Focus on identifying and reaching the audience most likely to be interested in your product or service, ensuring your advertising efforts yield the best results.

Example Strategies:

  • Utilize YouTube's extensive targeting options, such as demographics, interests, and keywords, to refine your audience selection.

  • Take advantage of re-marketing campaigns to re-engage users who have previously interacted with your brand or website.

  • Test different audience segments to identify the most responsive groups and optimize your campaigns accordingly.

  1. Optimize for Mobile: With the Moon in Gemini aligning with YouTube Ads' Mars, it's crucial to prioritize mobile optimization. Given the prevalence of mobile devices for video consumption, ensure your ads are tailored for optimal viewing on smartphones and tablets.

Example Strategies:

  • Create vertical or square video ads that fit seamlessly within mobile screens and are easily digestible.

  • Keep your messaging concise and visually appealing, making it easy for viewers to engage with your ad even on smaller screens.

  • Use mobile-specific features, such as clickable overlays or interactive elements, to enhance engagement and drive action.

  1. Monitor and Refine Campaign Performance: The assertive energy of Mars encourages you to be proactive in analyzing and optimizing your YouTube Ads campaigns. Keep a close eye on performance metrics and make data-driven decisions to maximize your advertising effectiveness.

Example Strategies:

  • Regularly review key metrics, such as click-through rates, conversion rates, and cost per acquisition, to assess the performance of your campaigns.

  • A/B test different ad variations, targeting options, or landing pages to identify the most effective combinations.

  • Continuously refine your targeting, messaging, and creative elements based on insights gained from campaign data.


At the middle & end of Gemini Energy - Beginning on the 2nd day of Gemini Energy:


YouTube Videos, Engagement, SEO
♄ Rx

Under the influence of the Moon (Public Needs)  in Gemini (Information, Implementation & Variety) in conjunction with the natal Saturn Retrograde in YouTube’s combined charts we can leverage this as an opportunity to produce or share content for your YouTube channel that is rooted in your core content(Saturn) and supports your business foundation.

When Saturn is retrograde this indicates that your community (and you yourself) may not be ready to commit or decide your next steps fully. That there is a review going on at this time, and while this may seem like it’s not to your advantage it actually serves as the best time for you to introduce content, and re-view core foundational material with your subscribers so that they are armed with everything they need when that time does come.

In terms of your own commitment, you may use this time to do a bit of fishing, sharing ideas, thoughts, or topics that you’ve been curious about approaching and see how you feel about it, and also the type of engagement you get. Here we are being given a window to revise strategy and get clear about what we want to be known for (Saturn also rules our reputation), and if we are getting the kind of results we want based on what we’ve been working towards.

You may wish to go back over previous content you’ve shared where you got a lot of questions, and then use this period to create new content around that topic potentially exploring it in more depth, breaking it apart, (Gemini), or building upon what you’ve already shared, maybe turning it into a series.

We are being invited to consider what our audiences need in order to make a commitment to the processes we’re sharing, and the solutions we’re offering. To examine if there is anything missing, or any gaps in their knowledge or understanding that we can fill at this time with content that helps them to implement things better, or provides more context for them to grasp a deeper understanding and appreciation for the importance of the information.

Whatever you do decide to do at this time know that it will be rewarded over time with your commitment and perseverance to put the time in that’s needed, and nurture what you’re building. 

Marketing Advice:

  1. Establish Clear Goals and Consistent Content: The alignment of the Moon with YouTube's Saturn Retrograde calls for a clear vision and a well-defined content strategy. Set specific goals for your YouTube channel and ensure your content aligns with your brand and target audience consistently.

Example Strategies:

  • Define your target audience and create content that resonates with their interests, needs, and preferences.

  • Develop a content calendar to maintain a consistent posting schedule and provide a variety of engaging content.

  • Craft a compelling channel trailer and optimize your channel layout to make a strong first impression on new visitors.

  1. Focus on Quality and Expertise: With Saturn's influence, prioritize quality over quantity and position yourself as an expert in your niche. Invest time and effort into creating well-produced, informative, and valuable content that sets you apart from the competition.

Example Strategies:

  • Conduct in-depth research on your chosen topics and deliver well-researched, accurate, and reliable information.

  • Improve your video production quality, including audio, visuals, and editing techniques, to enhance viewer engagement and credibility.

  • Collaborate with industry experts or influencers to bring unique perspectives and insights to your audience.

  1. Build a Community and Engage with Viewers: The disciplined energy of Saturn Retrograde encourages you to foster a sense of community and engage with your audience. Focus on building strong relationships, encouraging interaction, and responding to viewer comments and feedback.

Example Strategies:

  • Encourage viewers to subscribe, like, and share your videos, and include clear calls-to-action throughout your content.

  • Respond to comments and engage in meaningful conversations with your audience, showing genuine interest and appreciation for their feedback.

  • Use YouTube's community features, such as live chats, polls, and community posts, to encourage participation and create a sense of belonging.

  1. Analyze Metrics and Adjust Strategies: The Saturn Retrograde transit reminds you to review your channel analytics, identify areas for improvement, and adapt your strategies accordingly. Leverage data-driven insights to optimize your content, engagement, and channel growth.

Example Strategies:

  • Regularly analyze your YouTube analytics, including watch time, audience retention, and traffic sources, to understand viewer behavior and preferences.

  • Experiment with different video formats, titles, and thumbnails to gauge their impact on click-through rates and audience engagement.

  • Use YouTube's A/B testing feature to compare the performance of different video elements, such as intros, outros, or CTAs.


YouTube Ads
MC

The Midheaven represents the peak, the potential highest attainment within our charts, our legacy, and what we’re known for in terms of our reputation, credibility, and expertise. Here we see it being activated by the Transit Moon in Gemini through a conjunction in YouTube Ad’s chart.

This indicates not only the potential available to us through leveraging YouTube Ads but also the types of content that tend to do best during this time. Under the influence of Gemini, the content that creates the most engagement is short-form, concise, and bite-sized content that addresses the big picture (umbrella issues) and narrows it down into just enough data and information for the viewer to get an adequate understanding of the topic. 

We are reminded under this transit that in order to retain viewers we have to focus on meeting their needs for variety, curiosity, and attention captivation through eye-catching graphics, infographics, diagrams, bullet points, strong headlines and subheads, facts and statistics, videos, punchy music, subject matter and presentation outlines and re-caps.

Posting interesting facts, statistics, and data, using headlines that are controversial, or creating open loops in your ads are highlighted here. 

The key to remember is that the information must form a well-structured argument, including an opening statement (headline) that captures attention and induces curiosity, followed by evidence(statistics/data) to back up the statement, then the information presented in a short, concise and engaging way (through creative visualization, humor, upbeat music), and then a recap of what was presented, and finally ending with a CTA for next steps.

They don’t have the time to become experts in this, but if you were to use this period to condense your years of knowledge, wisdom, and your own journey what would you share? That is what we want to cover during our lives at this time. 

If you use this transit as an educational opportunity that also emphasizes your expertise, unique approach, shortcuts, and creative or innovative ways to solve or address a problem you’re likely to capture a lot of attention and improve your ROI while also building your brand. 

Marketing Advice:

  1. Define Your Target Audience: The alignment of the Moon with YouTube Ads' Midheaven reminds you to clearly define your target audience and tailor your ad campaigns to reach the right people. Understanding your audience's demographics, interests, and behaviors will allow you to create compelling ads that resonate with them.

Example Strategies:

    • Conduct thorough market research to identify your target audience's preferences, needs, and pain points.

    • Utilize YouTube's ad targeting options to refine your audience selection based on factors like age, location, and interests.

    • Craft ad messaging that speaks directly to your target audience's desires and challenges.

  1. Create Compelling Ad Content: With the Midheaven in focus, it's crucial to create captivating ad content that grabs viewers' attention and delivers your message effectively. Utilize engaging visuals, concise copy, and a clear call-to-action to drive conversions and encourage viewers to take the desired action.

Example Strategies:

    • Develop visually appealing and eye-catching ads that align with your brand identity and values.

    • Craft concise and compelling ad copy that highlights the benefits of your product or service.

    • Use storytelling techniques to create an emotional connection with your audience and make your ads memorable.

  1. Optimize Targeting and Ad Placement: To make the most of your YouTube Ads campaign, take advantage of the targeting options and ad placements available. By strategically placing your ads where your target audience is most likely to see them, you increase the chances of reaching the right people at the right time.

Example Strategies:

    • Leverage YouTube's demographic targeting to ensure your ads are shown to the most relevant audience segments.

    • Utilize interest targeting to reach users who have shown an affinity for topics related to your product or service.

    • Consider contextual targeting, such as showing your ads on YouTube channels or videos that align with your brand's values or content.

  1. Monitor and Optimize Ad Performance: The transit of the Moon in Gemini conjunct YouTube Ads' Midheaven encourages you to closely monitor the performance of your ad campaigns and make data-driven optimizations. Regularly analyze key metrics and experiment with different ad elements to improve your campaign's effectiveness.

Example Strategies:

    • Monitor metrics such as click-through rates, conversion rates, and cost per acquisition to assess the success of your ads.

    • A/B test different ad variations, including visuals, messaging, and calls-to-action, to identify the most effective combinations.

    • Continuously refine your targeting settings based on audience response and adjust your budget allocation to maximize ROI.


YouTube Live

With this transit moon activating YouTube Live’s natal South Node we are reminded that this is a time to pour from a full cup. The South Node represents the past, including your past experiences, wisdom, expertise, history, and accomplishments.

The challenge with this transit is when we try to do something new rather than leverage what is already available, when we ignore what is available at our disposal we may incur losses (South Node), or repeat past mistakes. Here we are being reminded that sometimes the best presentations and content is content that our audience has already been exposed to before. After all most buyers need to be exposed to a piece of information or advertisement 8-12 times before they’re ready to invest in it, illustrating the power of marketing comes through consistent repeated exposure, which helps to move the needle in their understanding, readiness, and willingness to commit.

Here we may be re-capping previously shared content, facts, and statistics, using what we have already shared, or hinted at through other forms of marketing and bringing their understanding full circle. We may wish to explore different applications or use cases of what we’re sharing to help our audience visualize how it can benefit them, or apply to them more personally, or we may use this period to dispel misunderstandings, lack of information, or fill in gaps that are creating obstacles to them applying or following through on the information.

This period can also highlight the relationships you’ve already built with your followers through YouTube as well as other platforms, which can help you to expand your reach and generate more sales, followers, or sign-ups. 

Marketing Advice:

  1. Embrace Authenticity: The alignment of the Moon with YouTube Live's South Node encourages you to embrace your authentic self and let your true personality shine through during your live broadcasts. Authenticity builds trust and fosters a genuine connection with your audience.

Example Strategies:

    • Share personal stories, experiences, and insights that resonate with your viewers.

    • Engage in authentic interactions and respond to comments and questions during your live sessions.

    • Show vulnerability and share challenges you've overcome, inspiring others to do the same.

  1. Revisit Successful Strategies: The transit of the Moon conjunct YouTube Live's South Node invites you to revisit successful strategies and formats from the past. Analyze your previous live videos that resonated with your audience and incorporate those elements into your current broadcasts.

Example Strategies:

    • Identify the most popular topics or themes from your past live sessions and create new content around those subjects.

    • Incorporate successful segments, formats, or recurring features that have received positive feedback.

    • Build upon past successful collaborations or partnerships with other content creators to enhance engagement and reach.

  1. Engage with Your Audience: Foster a sense of community and engagement by actively involving your audience during your YouTube Live broadcasts. Encourage comments, questions, and participation to create an interactive experience that keeps viewers hooked.

Example Strategies:

    • Use live chat to interact with viewers, answering their questions and acknowledging their comments.

    • Conduct live Q&A sessions, where viewers can ask you questions in real-time and receive immediate responses.

    • Run contests, polls, or giveaways during your live sessions to incentivize engagement and create excitement.

  1. Leverage Cross-Promotion: The Moon's alignment with YouTube Live's South Node signifies a karmic connection and an opportunity to collaborate with other content creators. Explore partnerships and cross-promotion to expand your reach and tap into new audiences.

Example Strategies:

    • Collaborate with other YouTubers or influencers who share a similar target audience to co-host live sessions or create joint content.

    • Participate as a guest on other creators' live streams, introducing yourself to their audience and gaining exposure.

    • Cross-promote each other's YouTube channels and live sessions through shout-outs, mentions, or collaborations.


YouTube Shorts

Opposite to the above transit for YouTube Live, this period marks an activation to the natal North Node in Gemini YouTube Short’s chart. Where the South Node indicates the past, and our accumulated experience, wisdom, expertise, and Karma, the North Node indicates our future purpose, direction, fulfillment, and Dharma. And from a collective focus, it represents where we are going as a group, in terms of our personal growth and fulfillment.

Here it clearly illustrates that the collective purpose of YouTube Shorts is information and application(Gemini), and to meet the needs for variety and curiosity with our audience. To disseminate valuable information and impart it in a way that is easily digestible, understandable, and applicable to our audience, and in a way that fulfills their curiosity about the topic we’re sharing, and helps them to feel as though they are growing as a purpose and moving towards what they’re here to do. 

This a reminder that your audience is looking for information at this time with Gemini being the natural co-ruler of Mercury, the planet of connection, communication, e-commerce, and learning. But because there is SO MUCH information to learn and absorb and attention spans are shorter and faster at this time it’s important to make sure that you take your audience from the big picture, right down to the most important details, and then back up your findings, like a lawyer might in court.

This is similar to the opening or closing statements that a lawyer may make at the beginning or end of a trial, where they share a view or perspective they want you to have, and then how they plan to prove that to you, and then at the end they provide a recap of what was shared and why this is the only answer, and finally telling you what the next steps are (CTA).

Here we understand that our audience is constantly bombarded by insane amounts of informationin relation to everything going on in their lives at all times, the only thing that can help to cut through the noise is to open by presenting facts, and data or statistics to back up those facts, and then using this to inform and tell a story.

This approach for your YouTube Shorts will help meet the needs of your audience under Gemini and also keep them curious and engaged in the information you’re sharing.

This can be used to invite them to sign up for a call, watch a replay, sign up for an event, subscribe to your channel, or join your program especially if it is aligned with the higher collective calling of your followers. 

Marketing Advice:

  1. Embrace Creative Expression: The alignment of the Moon with YouTube Shorts' North Node invites you to embrace your creative expression and unleash your unique style. Use this opportunity to experiment with different video formats, themes, and storytelling techniques to captivate and engage your audience.

Example Strategies:

    • Showcase your talents and skills through visually captivating and entertaining shorts.

    • Experiment with different editing styles, visual effects, and music to create a signature style for your Shorts.

    • Explore innovative concepts, trends, or challenges that align with your niche and resonate with your target audience.

  1. Tap into Virality and Trends: The transit of the Moon conjunct YouTube Shorts' North Node signifies a potential for viral success and increased visibility. Stay up-to-date with the latest trends, challenges, and popular topics within the Shorts community to enhance your chances of reaching a wider audience.

Example Strategies:

    • Participate in trending challenges and create your unique spin on them.

    • Stay active on the YouTube Shorts platform and engage with other creators' content by liking, commenting, and sharing.

    • Monitor popular hashtags and incorporate them strategically into your Shorts to increase discover