MY SCHEDULE

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MY SOCIAL MEDIA

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WELCOME TO PLAN YOUR SOCIAL MEDIA 📣

Hey !

So you’re ready to start planning your Social Media!

I have to admit this long-awaited part of the Moonsight Planning System took me nearly 4 years to not only compile enough data to use but to also figure out a system that would allow you to use it on repeat.

What you’re going to find below is a couple of different approaches to using this system.

One will be a method that I call ‘Across the Bow’, which will appeal to those who want a mega plan, without the astrological personalization, so they can target every major social media platform and not have to be concerned about where these platforms are focused within their own chart.

The second method is much more personalized and means centralizing your social media impact by focusing only on the platforms that you are most connected to, and that align best with how you specifically work, rather than trying to target all of them.

 

So before we get started there are a couple of things we want to clarify first –

1) What your social media goals are (what outcome do you want from what you plan to invest)?

2) What your social media habits are (what is your posting style and frequency like, regardless of what the social media gurus say)?

The answers to these two questions will form the basis of your social media strategy and also determine which of these two approaches will suit you.

Because no matter how great the strategies and systems I’m about to show you are, the best one is the one you’ll actually use.

We’ve all been there buying ‘pre-done’ social media templates only to be disappointed time and time again when – 

 It may seem irrelevant to ask question #2 with the advent of social media scheduling software, but time and time again we have seen that in order to ‘beat the algorithm’ organic interaction is incredibly important.

So how often you like to be on social media and your habits around social media MUST be considered, even if you plan to schedule content out ahead of time.

Because when your content IS effective you will get engagement and that will mean needing to be available to respond, engage and build that community.

I’m sure I’ll have some people clicking their tongues at me, or waving their fingers in shame, but after many years of trying to navigate social media while juggling a business, and the influx of such a multitude of social media channels – here’s my take:

✨  The best social media platform(s) for you are the ones you actually WANT to hang out on, or at least the ones you’re willing to tolerate. 🗣

Because it’s not enough to create a social media strategy and influx of social media content, we have to be willing to maintain those communities.

Anything worth building is going to take time, regardless of how good the strategy might be. So my suggestion is to pick one, maybe two channels to start and ideally one that aligns with your astrological chart so that you find YOUR PEOPLE there, and you’ll actually enjoy the time you’ll spend building it.

If you find that you feel burnt out or overwhelmed by social media, then know that you need to protect your time and instead focus on quality over quantity and let that be part of your strategy.

 

 Think about content that AGES WELL, and is NOT time sensitive, especially if you want to build a legacy brand. 

 

Let’s also not forget that the purpose of social media from a personal standpoint is MUCH different than the purpose of social media from a business standpoint.

Meaning that those who don’t run businesses online, don’t use social media the same way as a business. Their goals and use cases are completely different.

In a personal or individual approach, the average person uses social media for social connection and entertainment.

In a business approach, social media is being used as an ROI tool. Meaning that posts are strategically made to generate leads and sales. We may employ humor, education, sharing of personal information, or asking for help but the goal is completely different from that of an average citizen, even though we may employ similar approaches (humanizing our content, adding humor and personality etc), we are looking for different things.

  If you have found that you struggle with getting interaction on your posts, it is quite possible that your approach has been that of an individual/or from a personal place, rather than from a strategic business place, or that you are not speaking the language of the user of the platform based on their needs. 

I’ll be discussing the differences in this below.

PLAN YOUR SOCIAL MEDIA – CORE MATERIAL 🎙️💸

GETTING STARTED:

Ready to Plan Your Social Media? 

In this section, we’ll be talking about:

  • Your 2 Options for Social Media Planning Strategy and how to choose what may work best for you. (See Moonsight Social – Getting Started)
  • Utilizing Your Social Media Houses (so you can find the energy of ‘your people’ and what they are looking for from you (content-wise)) 
  • How to do Market Research (giving you the data you need to create your marketing materials.) 
  • Planning Your Offers to Inform Your Content. (Coming Soon)
  • Creating a Social Media Content Plan based on your launch goals. (Coming Soon)

This makes up some of the core strategies utilizing the Moonsight Planning System through the lens of Moonsight Social.  Plus through this process, you’ll find the additional information you’ll need for your business to create the content, copy, and marketing pathways of your client’s journey.

If you are just interested in planning your social media for the week, and how to schedule it, scroll down below to the ‘Planning Your Social Media Schedule’ Section.

Moonsight Social - Getting Started

Lite Version: If you don’t want to dive deep into your chart and just want to begin planning your content start with ‘Social Media Houses + Personalizing Marketing’ and follow it with ‘Market Research’ below, before diving into the zodiac planning.

Advanced Version: If you would like to first find your best social media platform matches based on your astrological chart, you’ll want to start with Moonsight Social first. And then return to the ‘Social Media Houses + Personalizing Marketing’ below, and move onto The Market Research & The Zodiac Content Planning Section Below.

Social Media Houses + Personalizing Marketing

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DOWNLOAD THE MOONSIGHT SOCIAL QUICK DOC

Market Research Techniques

PLAN YOUR SOCIAL MEDIA SCHEDULE – LITE 📨📆

GETTING STARTED: Content Planning using the Zodiac

Pssst – Already completed ‘Moonsight Social‘ program and ready to plan your content? Start here. 👇

Ready to Schedule Your Social Media? Great! Now that you know what you want to market and the needs and struggles of your client, you can get to work on scheduling your social media strategy into your calendar.

You’ll first want to look and see where the Moon is for the period you are looking to plan your social media. If you are looking to plan out a week’s worth of social media posts then use the Moonsight Calendar and/or the current Mooncast to see where the Moon will be, and then you can scroll down to the section titled ” Social Media with the Lunar Zodiac”. 

If you are looking to plan out more than one week’s worth of social media content, then you’ll want to use the Moonsight Digital Calendar to determine when the Moon will be moving through the signs to help you know what types of posts, goals, and platforms will be most aligned.

But before we dive into that I recommend checking out the 8 Lunar Phases of Marketing (found here), and How to Do Market Research video above to help you determine your Client Journey and your specific offers (if you aren’t yet clear on that).

If you have already gone through this, and are clear on your offer or you simply want to plan out your social media for the week quickly then feel free to go through the content below to begin your plan. 

Check Where The Moon is This Week

So let’s first begin by checking where the Moon is this week using the calendar and seeing where the Moon is, and where it’s going to be over the next several days. This is also found in the Moonsight Digital Calendar that you received when joining the Lab.

Once you’ve checked it out, make a note of what element/signs the Moon will be in on which day, and any Void Moon windows.

Want a walkthrough?

Tune into the Current Mooncast

Want a summary of what elements and phases are at work this week? Check out the recent Mooncast. The Mooncasts include tips for both personal and business tasks for the day that might give you some great ideas on how to utilize the astrological energy of the week.  Check out the video below for some tips on how to utilize the Mooncast more fully.

Want a walkthrough?

Social Media Marketing with the Zodiac

Once you know where the Moon is and what element/zodiac energy it is highlighting, we can personalize it further by customizing your social media to each of the zodiac signs and specific platforms based on their astrology.

As the Moon moves through each of these zodiac signs every 2.5 days you can focus your social media content to highlight the needs of each of these signs. We each have these signs in our chart and given that the Moon not only represents YOUR needs/emotions/mental focus/energy it also is the energy/ focus/ emotional filter that the public and your community are experiencing.

When we meet these needs through our social media and marketing, we connect directly to those who need our specific services and support, especially if you know your brand story (as covered in the above videos).

The Zodiac signs tell a story, a story of evolution, understanding, growth, and development. And the Moon is moving through all 12 of these signs in a lunar month (approximately every 28-29 days). This journey gives us a wonderful opportunity to take people through our brand and content, in a way that supports their needs.

And by aligning this with relevant social media platforms that resonate with your audience, your chart, and your specified goals you have a recipe for increased engagement and rapport with your community and followers, which builds trust and a strong business foundation that allows you to sell your offers and support your clients with less effort and more fulfillment.

It also removes the stress upon you to know what to post, to which platform, and when, freeing up time for you to focus more on your strategy, the quality of your products and services and generating leads, and building a community where it matters most.

If you haven’t yet already checked out the current written Mooncast, you might find it helpful as it gives you suggestions on what types of content will do best. Otherwise, you can also refer to the content below, which summarizes what each Zodiac sign needs and how it expresses itself as the Moon moves through a new sign every approx. 2.5 days.

If the below sections look familiar to you – please note that these can also be found in similar variations under ‘Plan Your Marketing’ as the themes are the same whether you are focusing in general on planning your marketing or looking specifically to plan out your social media content, they work together and through understanding their links, you can build a more cohesive brand marketing strategy.

The difference in this section, however, is that here you will also find listings by social media platform based on their astrology chart make-up to help you determine what to post specifically to each of these platforms, and what is more likely to attract your ideal clients.

Note – you do not need to post to every one of these platforms, you may wish to specifically choose one or two ideally aligned platforms based on your social media houses.

🔥♈ Social Media With Aries

SOCIAL MEDIA WITH THE LUNAR ZODIAC – ARIES QUICK SUMMARY


ARIES:
NEED:  The need during Aries Moons is to take ACTION. We are compelled forward. It is not a time of overthinking, processing information or emotions, or planning. During Aries, we are DONE with what has come before, are ready for a change, and may feel some big emotions nudging us towards action. These can be feelings of frustration, anger, feeling fed up, or a readiness to be done with fear. It is an intense energy of needing to fight, overcome, battle (even if it’s against ourselves), and physically enact change. If we don’t take action at this time, the energy will need to go somewhere, and often it goes inward where we will turn it against ourselves (attacking, blaming, belittling, shaming, repressing, self-harming, sabotaging), or we will direct it at others and either start fights, or create drama or distractions so that we don’t have to change or notice our patterns.

During Aries, people want to rally, they want to fight FOR or AGAINST something, they want to be inspired to take action, to act in spite of fear, to change their lives. Like all zodiacal energy, the burst of energy is SHORT, and it will tend to run out within 2 days or so, so if action is going to happen, it needs to be done quickly. 

MARKETING:  Give them a reason to get fired up, excited, and to DO something. Great time for a CTA (call to action), where you direct them to a sign-up page, share an opt-in, announce an event, or the release of something coming SOON (Aries is impatient). With Aries, we can only focus on ONE thing at a time. Be specific about what you want them to do, and how you want this energy used. What is the end RESULT that you want? Make sure you know what that is before you post or share your marketing materials. Ask them a question, ask them to share, ask them to click, tell them exactly WHY, and be clear on what’s in it for them (after all Aries rules the 1st house of identity and ‘me’). People are more likely to be thinking of themselves during this Moon, not others. Materials shared during this time should help them to IDENTIFY themselves in your branding, your offer, and your outcome. They need to see themselves in the problem, Aries wants you to give it to them straight, don’t beat around the bush, cut through the BS, tell them how it is, and don’t sugar coat it.

If it’s going to be work, say that, if the media is lying to them, tell them, if they’ve been going about the problem all wrong – be honest. They can take direct, to-the-point answers at this time, and they will respect you MORE for it.

Aries is looking for Truth Tellers and Action Takers.

Challenges are great for this time. They are more competitive, they want to outdo themselves, or even others.
Using ‘who’s in?!’, and ‘let’s do this’ language in your copy or content.

Think Headlines like: ‘5 things you don’t know about ____ that’s robbing you of ____, and how to stop it’.

They want you to cut to the point, use bullet points, use wording to show how much something pisses you off, be polarizing, share with them what others in your industry aren’t telling them, if there’s something they’re doing that’s costing them time or money, tell them.  Have a shortcut? Tell them about it. They are looking for the shortest route to get them results. Talk about RESULTS.

BEST TYPES OF CONTENT/DELIVERY FORMATS FOR ARIES:

  • Bullet Points
  • Content MUST be quickly digestible/useable/actionable.
  • Funny Memes through your post/email/blog
  • SHOW don’t tell (testimonials, screenshots of income, screenshots of comments, of other people’s results, before and afters)
  • Other people they admire follow that same advice (even if you didn’t give it)
  • Walk them through it, give them bite-sized homework
  • Challenges – do this and come back and report.
  • Make it competitive or use gamification – extra bonus points they can win a prize
  • Short or inspiring videos.
  • Memes or Inspirational Quotes that summarize their values or what they’re done with.
  • Celebrating wins posts.
  • CTAs of ONE thing you want them to do – comment below, share, sign up, post your favorite meme, subscribe to my channel, leave a comment for my podcast, subscribe to my podcast.
  • ‘Yes’ Ladders – “I’m thinking about doing this/I just made this ‘thing’…if you want in/want a copy when it’s done, comment below with a ‘yes”. If you do this make sure it’s HIGH value.
  • Post inspirational content that gets YOU fired up.
  • Share your new opt-in
  • Share your upcoming Free event/workshop
  • Open your cart (only if you’ve warmed them up before)
  • Hold a flash sale (only if you’ve warmed them up a bit before, ie. I have something special planned for tomorrow, watch your inbox/this space)
  • Talk about what pisses you off, and what you’re done with, and ask them to comment below if they’re fed up with that too, or to comment with what they’re ‘done’ with/what pisses them off about their industry.
  • Accountability Threads – what are you going to tackle in the next 24 hours, comment below and then come back here tomorrow and tell us what you were able to get done, or offer to tag them in the next day or two if they want accountability. This is especially effective if you’re holding a challenge around that topic.
🔥 ARIES Content Calendar by Platform ♈

♈ 🔥 Aries Activated Social Media Platforms

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FACEBOOK

At the beginning of Aries Energy - Lasting for the 1st day of Aries Energy:

 

Facebook Stories 💸❤️‍🩹📢
♀ Rx, ⨀

Bringing attention to offers, spotlights, soft sales with clear CTA, visual product shots, glamorous imagery or videos, values-based focus, outcomes in story format, inspiring content, and action-oriented. 

This transit enhances your charisma, creativity, and personal magnetism on Facebook Stories. With the combination of the Sun and Venus retrograde in Aries, you have a powerful influence on captivating your audience.

Great for sharing sneak peeks, event invites, results, and short walkthroughs.

Marketing Advice:

Emotional Appeal: Connect with your audience on an emotional level, evoking feelings of inspiration, joy, or empathy through your Stories.

Visual Aesthetics: Pay attention to the visual appeal of your Stories, using high-quality images, captivating designs, and eye-catching colors.

Call-to-Action: Encourage your audience to take action by including clear and compelling calls-to-action in your Stories.

Example Strategies:

  • Behind-the-scenes glimpses into your creative process or product development.
  • Exclusive offers or discounts for your Facebook Stories viewers.
  • Inspirational quotes or affirmations with visually appealing graphics.

Reminder- think about what stage your marketing is at, are you just planting seeds, do you have something you’re promoting right now, are you focusing on brand building, or do you have a specific action you want them to take? Think about how that changes the focus or theme of your story.

Facebook Live ✖️
☋

Facebook Live is not recommended right at the very beginning of Aries Energy as it has its South Node placed here. The South Node can indicate losses, where either content isn’t seen, your time is wasted, or you may be focused on the wrong things.

This doesn’t mean you can’t use it at this time, but if you choose to, make sure that you are leveraging something you’ve already created, or notified them about, where you are maybe re-capping something that you’ve already covered, or other skills or assets you have that benefit what you’re offering but maybe aren’t the ‘main course’. 

This transit brings an opportunity to connect with your audience on a deeper level through authentic and meaningful Facebook Live sessions. The alignment with the South Node in Aries encourages you to tap into your past experiences and expertise, to leverage previous 'hustle'.

Marketing Advice:

Expertise and Authority: Share your knowledge and expertise in your niche, positioning yourself as a trusted authority and valuable resource.

Interactive Q&A Sessions: Engage your audience by hosting live Q&A sessions where they can ask questions and receive real-time responses.

Collaborations and Interviews: Invite industry experts or influencers for interviews or collaborative live sessions to provide diverse perspectives and valuable insights.

Example Strategies:

  • Live tutorials or demonstrations showcasing your skills or expertise.
  • Panel discussions or roundtable conversations with industry experts.
  • Live product launches or announcements with interactive elements, of products or offers you have already previously created, or how what you have already created naturally fits into what you are sharing now.

Facebook Messenger 💸❤️🗣️
♀

This is a great time to do Facebook Stories inside Messenger, use Messenger for Lead Generation or Follow-ups, use Facebook Messenger voice messages to potential clients, or create personal connections using Messenger. 

This transit infuses your Facebook Messenger interactions with charm, warmth, and a personal touch. The alignment with Venus in Aries adds a touch of playfulness and appeal to your messaging.

Some potential content or themes that do well during this time would be follow-up sales with clear CTAs with potential clients you’ve already interacted with (not cold DM’ing), as it’s Venus and we like to be wooed and wowed under Venus.

If you are making connections or following up with voice messages thanking them for participating in something, as a follow-up after a call, as a personal invitation, or giving them something extra, all of these prove extra beneficial at this time.

This is best used for the second stage of marketing after they are already familiar with you, your product, and your service, and they have expressed interest in some way. It can also be great for first introductions if you are giving them something valuable with no strings attached. 

Marketing Advice:

Personalized Engagement: Respond to messages with genuine interest and personalized attention, making your audience feel seen and valued.

Timely Responses: Aim to provide prompt responses to messages, showing your commitment to customer service and building strong connections.

Emojis and GIFs: Use emojis and gifs to add a touch of personality and light-heartedness to your Messenger conversations.

Example Strategies:

  • Exclusive offers or promotions shared through Messenger conversations.
  • Contests or giveaways conducted through Messenger, encouraging audience participation.
  • One-on-one consultations or coaching sessions offered through Messenger.
At the middle & end of Aries Energy - Beginning on the 2nd day of Aries Energy:

Facebook Stories 🎤⚡🌙
☾, ♅ , ☿

This period marks the ‘lunar return’ of Facebook Stories which acts like a ‘new moon’ or new beginnings. This can be a great period to post something new, or something where the awareness of the product, service, or event is low on your Facebook Stories. The public will be most aligned with what is posted through Facebook Stories at this time, especially if it's inspirational and short (exactly the format of a Facebook Story) and have a clear CTA.

This period also activates Uranus and Mercury, which indicates a great period for information sharing, and AHAs. These could be images of a checklist, informational images or videos, infographics, media, walkthroughs, behind-the-scenes, news, data, or evidence that presents facts or a narrative to provide them with insights they need in order to take the action you are wanting them to take at the end (visit your bio,  your business page, a link, like, comment, etc).

This transit sparks your creativity and brings a burst of innovative energy to your Facebook Stories. With the influence of Uranus, expect the unexpected and leverage the power of unique storytelling, especially from the place of humanity's story or our collective stories woven together. A great place to look for ideas is mythology, as they tell the shared lessons we experience individually and collectively and can be applied to any industry.

The Moon-Mercury activation here is an excellent indicator of clarity around information and decision-making.

Marketing Advice:

Unconventional Narratives: Experiment with storytelling techniques that deviate from the norm, captivating your audience with fresh and unconventional approaches. Consider the Open Loop, or open and closed loop strategy in your emails or social media posts, leave cliffhangers like your favorite tv series to keep your readers engaged. Think of the micro problems they struggle with and how these fit into larger problems, how can you use this understanding in your content and copy? Stories are a great way to do this.

Thought-Provoking Questions: Pose intriguing questions in your Stories, encouraging your audience to engage in meaningful conversations and share their perspectives.

Timely and Trendy Content: Stay updated with current trends and events, incorporating them into your Stories to stay relevant and increase engagement.

Example Strategies:

  • Mini-tutorials or "how-to" Stories showcasing unique techniques or hacks in your industry, think easy to implement (under Aries we are working in short bursts).
  • Interactive quizzes or polls to generate audience participation and gather insights.
  • Behind-the-scenes glimpses into your creative process, highlighting unexpected moments.

Facebook Stories also shares connections with Facebook Live and Facebook Messenger at these activation degrees, so you can leverage these in combination - for example using Facebook Stories to let them know you have a Live Starting, or that you’ll be hosting a livestream, or suggesting they message you if they want more information or have questions. 

⭐ If you are creating Facebook Stories, you can share them on Instagram Stories at the same time as they share the same activation degree. ⭐

Facebook Live ⚡🌡️🌙
♅ Rx ☾

The best types of content and themes to present during Facebook Lives at this time are content and information that you have already alluded to previously, for example in emails leading up to this period you break down or discuss the information and then utilize the Facebook Live to demonstrate it’s application, or dive more deeply into it, especially in terms of innovation and how this can improve their lives.

This energy is excellent for cultivating quick action or planting a seed of action, so make sure your CTAs are clear and direct at this time. They will need data and information presented clearly so that they can make a decision. Think Innovative Content.

This period, especially towards the middle-end of Aries, is also a ‘Lunar Return’ for Facebook Live, which acts as a New Moon or new cycle and is a great period to introduce them to something new, reveal something, or get them excited about a new way of doing things or a new solution.

If you have used the period leading up to this time to warm up your audience, and increased their awareness about their problem, then you can use this Facebook Live period to invite them into something new, to take action, and get results around what they’re struggling with.

The energy here is fired up and ready to go. 

This transit ignites your passion and spontaneity during Facebook Live sessions, with the influence of Uranus retrograde inspiring you to break free from conventional approaches.

Marketing Advice:

Bold Experiments: Push the boundaries of your Facebook Live content by trying new formats, concepts, or collaborations, capturing the attention of your audience through innovation.

Live Challenges or Contests: Engage your audience with interactive challenges or contests during your Live sessions, offering prizes or rewards to participants.

Authentic Storytelling: Share personal anecdotes or stories that connect with your audience on an emotional level, creating an authentic and relatable experience.

Example Strategies:

  • Live interviews or panel discussions with influential figures in your industry or niche.
  • Live product demonstrations or launches, showcasing unique features or benefits.
  • Live Q&A sessions to address audience questions and provide real-time insights.

Because Facebook Live and Facebook Messenger share the same degree for Uranus it’s excellent to suggest they reach out to you via Messenger if they have questions during your Facebook Live. 

Facebook Messenger ⚡📢 🗣️
♅ ⨀

There are a couple of ways that you can utilize this Moon-Uranus activation, one is through reaching out and following up with leads (especially warm ones, or those who have expressed some sort of interest in what you’re sharing and teaching), and sending them a voice or personal message. This is not a good time for cold DMs or you might find their response is abrupt, aggressive and cuts you off immediately.

The second is to hold a Facebook Live, and then follow up through Messenger with those who attended, you can ask them if they have any questions, thank them for attending, and/or let them know you’d be happy to share helpful resources or recommendations. It can also be a great way to follow up if they expressed interest in what you’re offering to personally invite them to join you.

This transit infuses your Facebook Messenger interactions with a sense of excitement and innovation. With the influence of Uranus and the Sun, your messaging becomes dynamic, engaging, and impactful.

Marketing Advice:

Quick Response Times: Strive for prompt and efficient responses to messages, showing your commitment to excellent customer service and building trust with your audience.

Interactive Conversations: Initiate conversations with your audience, asking open-ended questions and encouraging them to share their thoughts and experiences.

Creative Use of Media: Incorporate visual elements such as images, GIFs, or short videos into your Messenger conversations, making them visually engaging and entertaining.

Example Strategies:

  • Exclusive offers or discounts shared through Messenger, creating a sense of personalized value for your audience.
  • Messenger-based challenges or games that encourage interaction and foster a sense of community. If it's a part of a challenge have them submit their homework to you via messenger, comment on a post, or respond to a question or express interest from something you share on a Facebook Live.
  • Limited-time promotions or flash sales communicated directly through Messenger.

Facebook Messenger and Facebook Live work hand-in-hand as they share the same Uranus degree and sign, and with Messenger having Uranus direct, it encourages action through personal connection and communication, often just to directly address any objections.

With this also activating Facebook Messenger’s Sun this is a great time to bring attention through personal messaging, especially in regards to raising awareness around a problem, and for them to see that you are personally invested in the work you do and that you’re a real person. 

Facebook Reels 🎬
ASC

Facebook Reels are short videos that last up to 90-seconds in length and at this point in the Aries Cycle, we find the Moon meeting Facebook Reels Ascendant, which essentially is the ‘Face’ of the brand or the first interaction point the public has with a brand. This can be a great time to share something through Facebook Reels that brings attention and curiosity to your brand, you can use it to release something new, give a sneak peek or a trailer, generate excitement, or give a clear CTA to have them do something (ie. sign up for your event, join your email list, go to your shop, get first dibs on a sale and more). 

This transit boosts your confidence and charisma when it comes to creating Facebook Reels. With the Moon activating Facebook Reels' Ascendant in Aries, this transit provides an opportunity for you to make a bold impression and captivate your audience with your presence and bring eyeballs and awareness to your Brand.

Marketing Advice:

High-Energy Content: Infuse your Facebook Reels with energy and enthusiasm, showcasing your passion for your niche and grabbing the attention of viewers.

Attention-Grabbing Intros: Start your Reels with a bang, using captivating hooks, music, or visuals to instantly draw in your audience and make them eager to watch more.

Short and Snappy: Keep your Reels concise and engaging, delivering valuable content or entertainment within a short timeframe to hold your viewers' interest.

Example Strategies:

  • Quick tips or tutorials in your niche, delivering bite-sized information that viewers can easily implement.
  • Behind-the-scenes footage of your creative process, giving a sneak peek into your work or projects, or special one-time offers, sales, discounts, or limited editions.
  • Humorous skits or challenges related to your industry, entertaining your audience while subtly promoting your brand.

This degree is the same degree activated in Facebook Groups, Facebook Stories, and Facebook Live so make sure you take advantage of as many of these complimentary platforms and features as possible. 

Facebook Groups 🙌
☊

This is a great place to hold your Facebook Live or post engaging, action-oriented content with a clear CTA. If you’re sharing an event coming up, you can invite them to sign up, if you have an upcoming series you’ll be releasing this is a great time to get them excited about it, create a poll and get feedback, or other engaging content connected to what you have been or will be discussing. 

This transit brings a sense of purpose and destiny to your Facebook Groups. With the North Node in Aries, you have the opportunity to lead and create a thriving community that aligns with your entrepreneurial goals. Wherever we have the North Node in a Chart we have the collective growth of the community or group as the main focus. Meaning that whatever you share at this time, can bring your group together with a common purpose. This can be a powerful opportunity to unite your community deeper around the main focus of why they are there, to begin with.

What are they all wanting individually and collectively?

What do you provide for them in your community and how can you amplify that at this time while also growing your business?

These are great questions to ask yourself to help you define the types of content that are most beneficial for you to share at this time.

Marketing Advice:

Clear and Engaging Group Description: Craft a compelling description for your Facebook Group that clearly communicates its purpose, benefits, and the value it offers to potential members.

Active Community Engagement: Foster a sense of belonging and encourage active participation within your Group by initiating discussions, providing valuable insights, and responding to member comments.

Using your Community for Lead Generation: Creating some questions for membership to your group, including an opportunity for them to join your email list by giving them something valuable is an excellent way to grow your list off Facebook.

Exclusive Content and Offers: Provide exclusive content, resources, or special offers to Group members, making them feel valued and rewarded for their participation.

Example Strategies:

  • Live Q&A sessions or group coaching calls, offering personalized guidance and advice to group members.
  • Weekly themed discussions or challenges to encourage conversation and interaction within the group.
  • Collaborative projects or initiatives that involve group members and foster a sense of community.

Facebook Groups, Facebook Live, Facebook Stories, Facebook Reels, and Facebook Messenger all share the same activation degree, indicating that these platforms/features work in perfect alignment and are best when used TOGETHER at this point in the Aries cycle. 

Suggested ways to use this period - hold a Facebook Live (see above summary on Facebook Live) in your Facebook Group, use Facebook Stories or Facebook Reels to invite them to your Facebook Group, post new content in your Facebook Group, and/or invite them to send you a message through Facebook Messenger. 

 

INSTAGRAM

At the beginning of Aries Energy - Lasting for the 1st day of Aries Energy:

Instagram Posts ⚡
♅

During this transit, the Moon is activating Instagram's natal Uranus in Aries, which is a great time astrologically to post content that is forward-thinking, unexpected, or focuses on topics and themes in your field of work that are different than the norm. What makes you different in your work, what are the repeating patterns or experiences you see your clients encountering, and how is your way of supporting them unique or different in some way? Think of out-of-the-box ways that your content, offers, perspectives, or approaches are different, and use this time to post content that gets them thinking.

Also be sure that whatever you do decide to share is innovative, creative, and action-driven with a clear CTA. Uranus loves something unexpected, shocking, surprising, interesting, or new. Think pattern-interrupts, futuristic, eye-catching, or out of the norm.

Marketing Advice: Authenticity and Uniqueness: Let your true personality shine through your Instagram posts. Be authentic, and genuine, and showcase your unique perspective to stand out from the crowd.

Visual Appeal: Focus on creating visually captivating content. Use high-quality images, aesthetically pleasing filters, and engaging captions to capture the attention of your audience.

Hashtags and Trending Topics: Stay up-to-date with relevant hashtags and trending topics in your niche. Incorporate them strategically into your posts to increase visibility and reach a wider audience.

Example Strategies:

  • Collaborating with influencers or industry experts for shoutouts or guest appearances on your Instagram feed.
  • Running contests or giveaways to encourage engagement and attract new followers.
  • Sharing behind-the-scenes content to provide an exclusive glimpse into your entrepreneurial journey or the development or evolution of a product or service.

Uploaded Maximum Video Length: 60 minutes

Instagram Carousels 💸❤️‍🗣️
♀ 

I can't imagine a better transit for posting on Instagram using Instagram Carousels. This Moon is activating Instagram Carousel's natal Venus in Aries, and with Instagram being naturally ruled by Venus, it makes this transit extra powerful. Think beautiful imagery, happily ever afters, visual stories laid out through a stream of carousel photos or videos, a before and after, or using the carousels as a step-by-step process.

Here with Venus getting some extra lunar attention in Aries, this is a great time for sales, whether soft or a little more direct, to display beautiful imagery that highlights your business aesthetic, beautiful product shots or videos (lifestyle-focused, and inspirational) that drive traffic to your offer or specific strategic goal. This is also an excellent time to make quick sales through a solid marketing campaign that takes advantage of Instagram Carousels.

This transit enhances your creativity and charm on Instagram Carousels, with the influence of Venus. It's a time to create visually appealing and engaging carousel posts that captivate your audience.

Marketing Advice: Storytelling through Slides: Use the carousel format to tell a captivating story or deliver step-by-step guides and tutorials. Engage your audience by guiding them through a narrative or sharing valuable insights.

Visually Cohesive Design: Maintain a consistent visual theme throughout your carousel posts. Use cohesive colors, fonts, and design elements to create a visually appealing and professional look.

Call-to-Action (CTA): Include clear and compelling CTAs in your carousel posts, encouraging your audience to take specific actions such as liking, commenting, or visiting a link.

Some Ideas for Your Carousels: 

  • Event Recap
  • Behind-The-Scenes Stories
  • Introduce Your Employees (highlighting your values under Venus)
  • Share User-Generated Content
  • Share Your Brand Story (highlighting your values under Venus)
  • Share Makeover or Before and Afters to showcase transformations or processes.
  • Showcase Customer Reviews (you’re not bragging, they are). 
  • Educational or Informative Content shared through a series of Slides/Images.
  • Presenting product catalogs or showcasing different variations of a product or service.

Image and Video Upload Limits: 

The number of Videos/Images: Up to 10 images OR 10 Videos OR a combination of 10 videos and images total.
Video Length: 3-60 seconds each. 

At the middle & end of Aries Energy - Beginning on the 2nd day of Aries Energy:

Instagram Posts 📢
⨀

Here we have the Moon Conjunct Instagram Posts' natal Sun in Aries, this acts as a 'New Moon' period which is great for beginning the reveal of a new product, service, or Instagram series. The timing is ripe for getting your followers excited about something that is coming, inviting them to join you along for the ride, or dropping hints that something is on its way. It's important that your content is inspirational, and action-driven with a clear CTA, re-directing them to your bio link for more information.

The content here can be direct sales, or other types of strategic action-oriented content, for example, if you have a live event coming up, or you’ll be opening the doors soon to your new program, you have a book releasing, a new podcast coming out, or a free gift, this is a good time to share it with them. 

This transit energizes your self-expression and creativity on Instagram. It's a time to shine, show your passion, and let your personality radiate through your posts. This is best for short, to-the-point, posts and content that inspire your community and followers.

Marketing Advice:

Compelling Captions: Craft engaging captions that resonate with your audience. Use storytelling techniques, humor, or inspirational messages to captivate their attention and evoke emotion.

Consistent Posting Schedule: Establish a consistent posting schedule to maintain visibility and stay connected with your audience. Be present and active on the platform.

Engagement and Community Building: Respond to comments, messages, and interactions on your Instagram posts. Engage with your audience, ask questions, and encourage conversations to foster a sense of community.

Collaborations and Shoutouts: Collaborate with other Instagram users, influencers, or brands to cross-promote each other's content and expand your reach. Shoutouts can help introduce your brand to new audiences.

Example Strategies:

  • Sharing personal stories and experiences that align with your brand values and resonate with your audience.
  • Creating visually stunning flat lays or product showcases to highlight your offerings.
  • Incorporating user-generated content by encouraging followers to tag your brand in their posts.

Instagram Posts, Instagram Live, Instagram Reels, and Instagram Carousels all share the same Aries Activation Degree which means you can use them all simultaneously to promote the same content with minor variations or tweaks to each. For example, if you’re hosting an Instagram Live you can post it to your Instagram, create a Carousel bringing attention to some of the things you covered or will be covering, and share a preview or a recap on Instagram Reels. 

Uploaded Maximum Video Length: 60 minutes

Instagram Live ⚡🌡️
♅ Rx

With Instagram Live having its natal Uranus retrograde activated by this lunar transit it indicates that this is a good time to hold an Instagram Live on the content you have already alluded to either through email, previous Instagram Posts, Reels, Stories, or Carousels. You want to ensure they are already familiar with the content before revealing it over Instagram Live. 

This can be something as simple as dropping hints that something is on the way, covering one aspect of a bigger topic that you'll be focusing on more fully, or if you have already led into this period with a solid marketing strategy and they are a warm audience, you can then use this period as the 'great reveal', or for direct sales of your offer.

Marketing Advice:

Interactive Q&A Sessions: Use Instagram Live to host live Q&A sessions where your audience can ask questions and receive immediate responses. Encourage engagement and create a sense of community.

Collaborative Interviews: Invite industry experts, influencers, or other entrepreneurs for live interviews on your Instagram Live. This not only provides valuable insights but also exposes your brand to a new audience.

Behind-the-Scenes Experiences: Take your audience behind the scenes of your business or projects through live video. Showcasing the process and sharing exclusive content creates a sense of exclusivity and authenticity.

Example Strategies:

  • Hosting live tutorials or demonstrations to share expertise and educate your audience.
  • Conducting live product launches or announcements to create excitement and anticipation.
  • Streaming live events or workshops to provide virtual access to your audience.

Note: Instagram Posts, Instagram Live, Instagram Reels, and Instagram Carousels all share the same Aries Activation Degree which means you can use them all simultaneously to promote the same content with minor variations or tweaks to each. For example, if you’re hosting an Instagram Live you can post it to your Instagram, create a Carousel bringing attention to some of the things you covered or will be covering, and share a preview or a recap on Instagram Reels. 

Instagram Reels 🔥🏆
♂ MC

What a potent transit! Here we have the Moon conjunct Instagram Reel's natal Mars and Midheaven, which is a one-two punch for your marketing and sales promotions and strategies, especially if they are clear, and to the point. Don't shy away from using this as a recap to drive your audience to your sales page, your posts on your profile, or any other actions you'd like them to take. This is a potent period for sales, especially if you have already warmed your audience up before this point.

You want to make sure your CTAs are very clear, and that your bio link is direct and takes them exactly where they need to go. Use this period to give a big final or initial push to an offer, cart open or cart close, or entice them to join or sign up for your community, list, or event. 

This period if used well can greatly benefit your reputation, brand awareness, visibility, and public image on Instagram Reels and can indirectly work to highlight your professional achievements and expertise.

Encourage them to take big action, and go for it.

Marketing Advice:

Dynamic and Energetic Content: Create Reels that are visually captivating, fast-paced, and showcase your enthusiasm for your brand or topic.

Call-to-Action: Encourage your audience to take specific actions such as liking, commenting, sharing, or visiting your website, using persuasive language and compelling visuals.

Showcasing Expertise: Demonstrate your knowledge and expertise in your industry or niche through informative and educational Reels.

Professional Branding: Maintain a polished and professional image in your Reels, reflecting your expertise and authority in your field.

Storytelling with Purpose: Craft Reels that tell compelling stories related to your entrepreneurial journey, showing how you or your clients have overcome adversity, or the challenges or struggles you had to bring them the product, offer, or system that you provide. Why it's imperative that they do something about it now, and how challenges present opportunities.

Collaborations with Influencers: Partner with influencers or industry experts to create Reels that leverage their audience and enhance your credibility.

Example Strategies:

  • Tutorial-style Reels demonstrating how to use your products or services effectively.
  • Behind-the-scenes glimpses into your creative process or the making of your products.
  • Quick tips and hacks related to your niche that provide value to your audience.
  • Success stories and milestones, celebrating achievements and growth in your business.
  • Motivational and inspirational Reels that inspire and empower your audience.
  • Collaborative Reels featuring industry experts or influencers discussing relevant topics.

Note: Instagram Posts, Instagram Live, Instagram Reels, and Instagram Carousels all share the same Aries Activation Degree which means you can use them all at the same time to promote the same content with minor variations or tweaks to each. For example, if you’re hosting an Instagram Live you can post it to your Instagram, create a Carousel bringing attention to some of the things you covered or will be covering, and share a preview or a recap on Instagram Reels. 

Instagram Carousel 🔥⚡🎬
♂ ♅ ASC

This transit keeps the momentum and energy going through Instagram Carousel by activating its natal Mars, Uranus, and Ascendant (Brand Spotlight). Don't hesitate to use this period to share a series of images or videos as a trailer, preview, re-cap, checklist, or process encouraging your followers to take action. This can be great for time-sensitive offers, disappearing bonuses, events, sales, or anything else that gets them (and you) excited and ready for takeoff.

From a brand perspective, this is also a great opportunity for you to expand your followers, you may want to run ads to an Instagram Carousel, drive traffic to your Instagram Carousel Post, share your lead magnet, or invite them to learn more either through your group, joining your email list, or signing up for an event.

Marketing Advice:

Bold and Impactful Content: Create Carousels that make a strong impression, using eye-catching visuals, bold statements, and thought-provoking ideas.

Incorporate Interactive Elements: Engage your audience by including interactive elements like quizzes, polls, or swipe-based storytelling to increase participation and interaction.

Showcase Unconventional Ideas: Tap into your unique perspective and showcase innovative concepts, challenging the status quo, and capturing attention with fresh approaches.

Example Strategies:

  • Step-by-step tutorials or guides that demonstrate unique techniques or approaches in your industry.
  • Comparative Carousels that present contrasting ideas or options to help your audience make informed decisions.
  • Educational Carousels that break down complex topics into easily digestible slides focused on implementation.

Note: Instagram Posts, Instagram Live, Instagram Reels, and Instagram Carousels all share the same Aries Activation Degree which means you can use them all simultaneously to promote the same content with minor variations or tweaks to each. For example, if you’re hosting an Instagram Live you can post it to your Instagram, create a Carousel bringing attention to some of the things you covered or will be covering, and share a preview or a recap on Instagram Reels. 

Image and Video Upload Limits: 

The number of Videos/Images: Up to 10 images OR 10 Videos OR a combination of 10 videos and images total.
Video Length: 3-60 seconds each. 

Instagram Stories ⚡🌡️
♅ Rx

Like Instagram Live, Instagram Stories also has it's natal Uranus retrograde activated by this lunar transit, indicating that this is a good time to create Instagram Stories using the content you have already alluded to either through email, previous Instagram Posts, Lives, Reels, Stories, or Carousels. You want to make sure they are already familiar with the content first before covering it at this time through Instagram Stories. 

Remember Stories are great opportunities to give a 'skim across the surface' of topics you've covered in other places or to expose your followers (and potential new followers) to some of your content without having to dive in deep. Think of it as 'content for the time-starved' or those who don't know they're in love with you yet 😉

Marketing Advice:

Predictably Unpredictable Content: Surprise your audience with spontaneous and unexpected Stories, based on content you have already alluded to, keeping them engaged and curious.

Authenticity and Imperfections: Embrace the raw and unedited nature of Stories, allowing your genuine personality to shine through.

Storytelling Sequences: Use the series of Story slides to deliver a captivating narrative or share in-depth insights.

Example Strategies:

  • Day-in-the-life stories showcasing your work routine or personal experiences.
  • Q&A sessions and interactive polls to encourage audience engagement.
  • Sneak peeks and teasers for upcoming projects or releases.

If you are also creating Facebook Stories, you can share them on Instagram Stories at the same time as they share the same activation degree. 

Note: Instagram Posts, Instagram Live, Instagram Reels, and Instagram Carousels all share the same Aries Activation Degree which means you can use them all simultaneously to promote the same content with minor variations or tweaks to each. For example, if you’re hosting an Instagram Live you can post it to your Instagram, create a Carousel bringing attention to some of the things you covered or will be covering, and share a preview or a recap on Instagram Reels. 

TIKTOK

At the beginning of Aries Energy - Lasting for the 1st day of Aries Energy:

TikTok
♄ Rx ☋ ☾ Chiron Rx

This transit holds the power to help you build not only the core content, theme, and master message of your TikTok account but also holds the power to content that will help you to grow your account and following over time and will ensure that you also continue to get new and recurring clients.

The reason this transit is so powerful is that here we have the Moon conjunct TikTok's natal Saturn Retrograde, its Natal South Node, its Natal Moon, and its Natal Chiron Rx. Astrologically speaking there are a few planetary placements that we look to that hold power over the public and the past, which become the roots or core medicine of a business across a platform. And this transit activates three of those points. First, the South Node indicates the past and the collective wisdom and experience of the past of the collective, and when it comes to a platform, it holds what ties them together, what they have in common,  here we see it in Aries, which is to feel capable, strong, to take risks, to try something new, to take charge and to take action towards what's important.

Here we also see that in TikTok's chart this is conjunct it's natal Moon, which creates a Lunar Return every time the Moon returns to this position once a month. One of the drawing agents of TikTok is that we can connect with a range of emotions, experiences, and perspectives and that by listening to other people's stories and watching their short videos (Aries) we are inspired to take action in our own lives.

This also alludes to the fact that on this platform one of the things that tends to 'sell well' or get lots of views (Aries) is how you took yourself from A-B and found success and the ways that you went about doing that (South Node, Chiron, Saturn Rx), but it comes with a double-edged sword, in that people may attack you for exactly this.

The reason for this is reflected in TikTok's natal placements, and the sharpness of this platform -  Saturn (Rx), conjunct South Node, Conjunct Moon, and Conjunct Chiron (rx) in Aries, can also show a platform that attracts users who can be kind of heartless (Chiron Rx), and cutting, and making comments that are deeply hurtful (South Node) and don't feed or nourish (Moon) content creators or other users.

The truth with this platform is that you can with consistent content, and willingness to put yourself out there, grow your following quite quickly (Aries Moon) on this platform, but it will mean developing a thicker skin (Aries Moon/Saturn Rx) to do so.

From a content perspective, some of the best pieces of content that will do well at this time are ones that share your own journey, struggle, and transformation, how you slowly overcame obstacles, the foundations you used, and the wisdom you can share. In this way (haters aside) it can be used as a catalyst for personal and collective growth.

The content shared at this time has the power to build your brand, however, it will be a bit slower than you may like with this transit aspecting TikTok's Saturn Rx, the key here is consistency for this platform over time, and if at first, you don't succeed in getting the engagement you wish, to try, try again. Short, actionable content, that makes them FEEL something, and that they can relate to will do better than other types of content at this time.

Example Strategies:

  • Vulnerable Storytelling: Share personal stories of your own healing journey, emphasizing the challenges you've faced and the lessons you've learned. By opening up about your vulnerabilities and growth, you create an atmosphere of trust and empathy on TikTok.
  • Empowerment Challenges: Launch challenges that encourage your TikTok audience to engage in self-reflection, personal growth, or acts of kindness. Foster a supportive community where participants can share their experiences, offer support, and inspire one another.
  • Authentic Conversations: Initiate open and honest discussions on topics related to healing, self-discovery, and personal transformation. Use TikTok's duet feature to engage in conversations with your audience, creating an interactive space for dialogue and connection.

In the realm of TikTok, vulnerability, and healing become catalysts for growth and connection. Embrace this cosmic alignment as an opportunity to dive deep into your own healing journey, while also inspiring and supporting others on theirs. Let your TikTok content serve as a transformative force, fostering a community of empathy, growth, and empowerment.

TikTok Live Events
Chiron Rx

Here we see the transit Moon conjunct TikTok Live Events natal Chiron Rx in Aries, which presents an opportunity to create events that channel wounds (your own and common challenges and pain of your followers) into action. Through sharing live content where vulnerability, authenticity, and personal transformation take center stage.

This transit invites you to curate events that provide a safe and supportive space for your TikTok community to share their stories, connect with others, and explore transformative themes. By creating an atmosphere of empathy and understanding, you enable your viewers to embrace their own healing journeys and find inspiration in the collective experiences shared during your live events.

When planning your TikTok Live Events, consider themes that revolve around personal growth, empowerment, and overcoming adversity. Whether it's through interactive discussions, guided meditations, workshops, or storytelling sessions, infuse your events with a sense of purpose and meaningful connection.

The big message here is to not stay too much in the emotional watery depths as this is an Aries Moon after all but to channel the emotional pain, frustration, and stuckness into action and quick implementation. To get your community to DO SOMETHING about what they're feeling. After all this transit is activating TikTok's Chiron Retrograde, meaning that we haven't fully cleared what we're exploring and we're also not ready to go super deep into it either, but rather use it as kindling to foster change.

During this transit, authenticity is key. Embrace vulnerability and share your own healing experiences, lessons learned, and insights gained. By opening up about your own journey, you create a space where others can feel safe to do the same. Your TikTok Live Events become a platform for deep emotional connections, offering understanding with a dose of rallying fierceness, inspiration, and guidance to those in need.

Example Strategies:

  • Interactive Q&A Sessions: Host live Q&A sessions where your TikTok audience can ask questions related to personal growth, healing, and empowerment. Provide insightful answers and practical advice, ensuring that your responses are grounded in empathy and understanding.
  • Collaborative Workshops: Partner with other TikTok creators or experts in the field to host collaborative workshops during your live events. These workshops can focus on various aspects of personal transformation, such as self-care practices, mindset shifts, or goal-setting strategies.
  • Guided Meditations and Visualization: Incorporate guided meditations or visualization exercises into your TikTok Live Events. These practices can help your audience tap into their inner wisdom, release emotional blockages, and foster a sense of peace and empowerment.

By aligning your TikTok Live Events with the energy of Chiron Rx, you have the power to facilitate deep healing, personal growth, and above all, results within your TikTok community. Embrace vulnerability, foster authentic connections, and provide a platform for collective transformation.

 

YOUTUBE

At the beginning of Aries Energy - Lasting for the 1st day of Aries Energy:

YouTube
☾

This transit has the Moon Conjunct YouTube's Natal Moon, marking a Lunar Return (lunar birthday) for YouTube. If you don't yet have a YouTube Channel this can indicate an excellent period to create one, as your YouTube Channel's Birthday would share the same Moon (needs of the public/subscribers) as that of YouTube itself.

From a content perspective, this is a very aligned time to create and share content on YouTube in the unique style of YouTube itself. One of the things that YouTube is known for is a very particular type of video structure, a short introduction to the content, which rapidly shifts into a catchy intro, inviting you to subscribe, and then a play-by-play walkthrough of whatever is being taught or shared, followed by a recap, and reminders to like and subscribe. It rewards short-actionable content that captures attention quickly, and this is exactly the type of content that is highlighted by this transit. With the Moon in Aries, conjunct with YouTube's Moon, you are speaking directly into the hearts and minds of your YouTube following.

Astrological Influence: Aries is the sign of action, assertiveness, and individuality. When the Moon aligns with YouTube's natal Moon in Aries, it marks a new beginning, or 'new moon' cycle, which sets the stage for you to unleash your authentic self and give a boost to your channel and content, even if you don't have much (or any) content on there at this time. It's time to embrace your unique strengths, showcase your expertise, and fearlessly share your passions with the world.

Marketing Advice:

  1. Show Your Expertise: Buckle up and show the world what you're made of! With the Aries energy by your side, position yourself as a leading authority in your niche. Create killer tutorials, industry insights, and practical tips that showcase your expertise and make your viewers go "Wow!"

Example Content: Whip up engaging how-to videos, informative discussions, or trend breakdowns that give your audience valuable insights and actionable advice. By showcasing your knowledge and skills, you'll become the go-to guru in your field, attracting a loyal fan base.

  1. Embrace Your Authenticity: It's time to drop the filters and let your true colors shine! Aries wants you to be unapologetically YOU. Share personal stories, triumphs, and even the occasional Oops moments that make you relatable and connect with your audience on a genuine level.

Example Content: Unleash your inner vlogger and take your viewers on a journey behind the scenes of your entrepreneurial endeavors. Share your wins, challenges, and lessons learned. By being open and authentic, you'll forge a bond with your audience that's as strong as iron.

  1. Take Bold Action: Aries doesn't like to play it safe, and neither should you! This transit is your green light to take bold leaps and try new things on your YouTube channel. Don't be afraid to collaborate, experiment with fresh formats, and make your content stand out in a crowded digital world.

Example Content: Host or share exhilarating webinars, or epic panel discussions where you bring in industry experts or fellow entrepreneurs to drop some knowledge bombs. Collaborations and interactive sessions are your secret weapons for expanding your reach and attracting new fans. If you also have a Podcast you can use this time to share the video version of your podcast to your YouTube Channel.

With the cosmic energy of the Moon in Aries fueling your YouTube journey, it's time to strap in, hit that record button, and unleash your unstoppable passion.

YouTube Live
♂ ♅

I can't think of a better Moon to hold a YouTube Livestream under, here we see the Transit Moon Conjunct YouTube Live's Mars and Uranus in Aries. This is a recipe for sales, action, clear CTA's, and punchy content that goes right to the heart of the matter. If you have been thinking about holding a live event or using live events to get more eyeballs onto your content, you have the cosmos on your side at this time.

With the Moon conjunct with YouTube Live Mars, we see an audience that is ready to take quick action and do something about what is holding them back. This is great for workshops, implementation, sales, and directing your followers and viewers to take a specific action. They're motivated and fired up, they just need you to direct them where to go to create the best impact and ROI. This aspect is also joined by YouTube Live's natal Uranus which is quick downloads, implementation, ideas, insights, Aha's, and using technology to transmit information and knowledge. Here we can see things happen quickly, especially if the information you're sharing is timely, innovative, and new, and combines complementary ideas that support them in their growth.

Astrological Influence: Aries is synonymous with boldness, enthusiasm, and initiation. With the Moon aligning with YouTube Live's natal Mars and Uranus in Aries, you have the cosmic green light to embark on launches, promotions, sales, and crystal-clear calls-to-action that leave no room for hesitation.

Marketing Advice:

  1. Launch with Fiery Enthusiasm: This transit is the perfect time to launch new products, services, or initiatives on your YouTube Live platform. Infuse your announcements with the enthusiastic Aries energy, igniting excitement and curiosity in your viewers.

Example Content: Unveil your latest offerings with a captivating live event. Share behind-the-scenes glimpses, highlight the unique features of your products, and create a sense of urgency by offering exclusive bonuses or limited-time discounts. With your energetic presence, you'll inspire your audience to join you on this exciting new journey.

  1. Create Irresistible Promotions: Aries loves a good challenge, and this transit invites you to design compelling promotions that spur your audience into action. Craft irresistible offers and discounts that motivate your viewers to become loyal customers.

Example Content: Host live sales events, flash promotions, or limited-time giveaways during your YouTube Live broadcasts. Clearly communicate the benefits, value, and urgency of your promotions, providing a strong call to action that encourages your audience to make a purchase or take advantage of the offer. By leveraging the Aries energy, you'll create a buzz and drive conversions.

  1. Emphasize Clear Calls-to-Action (CTAs): During this period, it's essential to be direct and explicit in guiding your audience to take action. Aries Energy thrives on clarity and decisiveness, so ensure your CTAs leave no room for confusion.

Example Content: Use strong, concise CTAs throughout your YouTube Live events. Encourage viewers to subscribe to your channel, visit your website, make a purchase, or engage with your content in specific ways. Make it easy for your audience to understand what they need to do next, and provide them with the necessary links or instructions to take immediate action.

With the energetic influence of the Moon in Aries on YouTube Live's natal Mars and Uranus, the stage is set for launches, promotions, sales, and decisive calls to action. Embrace the fiery enthusiasm, captivate your audience, and lead them to take inspired steps. By leveraging this period effectively, you'll build momentum, drive conversions, and establish a thriving community of loyal followers. So, launch with passion, create irresistible promotions, and confidently guide your viewers to take action. Success awaits in the realm of YouTube Live.

YouTube Shorts
Chiron Rx, Chiron

This transit is activating several YouTube Shorts charts, both Chiron Retrograde and Chiron Direct. With Chiron in Aries we can see the purpose of YouTube Shorts is to convey a specific pain or struggle, in short form, and drive a specific action or result. This indicates that the content not only needs to be short and to the point but it also clearly needs to nail the pain points or struggle of the viewer or audience you are preparing the Short for. By knowing the intimate needs, wants, and challenges of your viewers, and creating a short, to-the-point, and easily accessible solution (think short implementation, or first step), the goal here is to simply sell that first step or action towards attaining that goal.

Shorts here can be used as re-caps with an alignment to the struggle of the viewers, as well as the key to healing or the medicine that awaits them on the other side. If you intimately understand this and can also provide the medicine, or a way for them to drastically improve their situation (after all Chiron is the wounded healer, with a lifelong wound, meaning not all wounds are meant to be healed, but they are meant to be mastered and turned to gold), and can turn that into YouTube Short you'll see great results from what you share at this time.

Astrological Influence: Chiron in Aries empowers us to take action on our wounds, ignite the courage to face challenges, and embark on a healing journey. With the Moon's conjunction, you have a unique platform in YouTube Shorts to motivate your audience to confront their emotional wounds, embrace transformation, and take inspired action toward their own healing.

Marketing Advice:

  1. Inspire Action: Utilize the dynamic energy of Chiron in Aries to inspire your viewers to take action. Encourage them to face their emotional challenges, embrace healing, and embark on a journey of personal growth.

Example Content: Create YouTube Shorts that deliver powerful messages of empowerment, urging your audience to step out of their comfort zones, overcome obstacles, and pursue their dreams. Use concise and impactful visuals to motivate them to take the first steps toward their own healing and transformation.

  1. Provide Practical Guidance: Chiron in Aries is all about practical action and finding solutions. Offer your audience practical guidance, tools, and strategies to support them in their healing process.

Example Content: Create short, informative videos that provide step-by-step instructions, actionable tips, or exercises that help your viewers navigate their emotional wounds and promote self-healing. Empower them with practical tools and insights they can apply in their daily lives (ideally immediately).

  1. Foster Empathy and Support: Create a safe and supportive environment within the YouTube Shorts community. Cultivate empathy, understanding, and connection among your viewers as they embark on their healing journeys.

Example Content: Develop Shorts that share personal stories of triumph over adversity, emphasizing the power of resilience and self-compassion. Encourage your viewers to share their own stories, engage in discussions, and support one another in the comments section. By fostering a community of empathy and support, you create a space for collective healing and growth.

Remember specifically what your community is struggling with, what are their obstacles to getting help, doing the work, taking action, saying yes to your offer, or otherwise experiencing a resolution to their struggles? Focus your shorts on short, actionable ways they can make change happen, and remind them that change is a decision, and sometimes the best decisions are deciding now to do something about it, and then provide some quick ways or shortcuts to help them see faster results.

With Chiron in Aries, the Moon's conjunction with YouTube Shorts presents a unique opportunity to inspire action, provide practical guidance, and foster a supportive community of healing and growth. Encourage your audience to take brave steps towards their own transformation, provide them with actionable strategies, and cultivate empathy and support within the YouTube Shorts community. 

At the middle and end of Aries Energy - Beginning the 2nd day of Aries Energy:

YouTube Live
⨀ ☿ Rx ♃

What an incredible transit, here we have the Moon Conjunct YouTube Live's Sun, Jupiter, and Mercury Retrograde in Aries. This gives us a very clear view of the focus and marketing approach of how to use YouTube Live and what it does best. With Sun in Aries, Jupiter in Aries, and Mercury Rx in Aries, we see here that the purpose is quick, direct action. When viewers are watching YouTube Lives, they are ready to jump in with both feet, implying that the content needs to be well laid out, methodical in its approach (ie, step-by-step) and that the viewers are action-oriented.

The only challenge we can see here is that Mercury is Retrograde meaning that this type of content tends to do best if there are other videos on the YouTube channel covering the same, similar, or aligned content and that during the YouTube Live, you are referring to that content, and connecting it in with what you are sharing in your Live. It also indicates that if you are able to warm your audience up before presenting your content on YouTube Live and they have been exposed to it before, ideally via email or other channels your content, engagement, and sales will do significantly better.

This also indicates with Jupiter here that you can gather great PR, attention, and a following, and use the content shared in YouTube Live for further publishing whether it be articles, books, or other courses. This also shows that you can see financial returns, and highlights the benefits of teaching+sales at this time as a part of your YouTube Live strategy.

The Sun being here shows a natural spotlight on what you're sharing during your Live and that if you hold one now you're more likely to get more viewers, attention, and return on your time investment. Just make sure you have clear CTAs, provide direct links, explicitly tell them the next steps, and make sure that you overcome any mental obstacles (ie wherever they see the solution as complex, or challenging) so that you can ensure that you're serving them and yourself the best possible chances.

Astrological Influence: The Sun represents vitality and visibility, Mercury retrograde enhances communication and reflection, while Jupiter brings forth growth and abundance. With the Moon's conjunction, this transit fuels your YouTube Live endeavors with an extra dose of enthusiasm, creativity, and opportunity.

Marketing Advice:

  1. Amplify Your Visibility: Leverage the radiant energy of the Sun to increase your visibility and reach on YouTube Live. Shine a light on your expertise, passion, and unique offerings.

Example Content: Conduct live sessions where you showcase your skills, share valuable insights, or provide entertaining content that aligns with your niche. Engage with your audience, answer their questions, and demonstrate your expertise to establish yourself as a go-to authority in your field.

  1. Reflect and Revise: Mercury retrograde invites you to reflect on your past YouTube Live performances and refine your content and delivery. Use this period to revisit your strategies, analyze audience feedback, and make improvements.

Example Content: Host live Q&A sessions or discussions where you openly address common concerns or misconceptions related to your industry. Take advantage of Mercury retrograde's introspective energy to discuss lessons learned, provide updates, and engage in meaningful conversations with your audience.

  1. Embrace Growth and Abundance: Jupiter's influence brings opportunities for expansion and prosperity. Tap into this energy to attract a larger audience, explore collaborations, and cultivate abundance in your YouTube Live endeavors.

Example Content: Organize live events, webinars, or workshops that provide valuable insights, teach new skills, or offer exclusive opportunities to your audience. Collaborate with other creators or experts to broaden your reach and deliver high-value content that resonates with your viewers.

By embracing the dynamic energy of the Moon's conjunction with YouTube Live's Sun, Mercury retrograde, and Jupiter in Aries, you can amplify your visibility, reflect on your strategies, and invite growth and abundance into your YouTube Live journey. Showcasing your expertise, engaging with your audience, and fostering a sense of community will contribute to your success.

TWITTER

At the beginning of Aries Energy - Lasting for the 1st day of Aries Energy:

Twitter
⨀ ☊ MC ♃ Rx

Holy Canoli, what a power-packed transit. This Moon is activating several of Twitter's charts, both from when it first launched to the Musk takeover. Here we see the Moon conjunct Twitter's natal Sun, North Node, Midheaven, and Jupiter Retrograde in Aries.

In essence, this Moon emphasizes the pure expressed energy of Twitter itself, and with that in mind, the content you choose to share on Twitter at this time not only will have eyes beckoning to see it but will get a lot more engagement than at any other time, so long as you share content that your followers are wanting to see and engage with.

Good thing we have the Moon working on our side to help us decide exactly what kind of content to be posting. The best types of content for this transit are short, actionable, and possibly more aggressive, controversial challenging content. This is a good time to hop up on your soap box and give a rant or two, don't be afraid to say what you actually think and invite your followers to share their thoughts. What topics have your community riled up right now? What are you feeling ready to challenge? What would you stake your reputation on? Whatever you decide to share at this time, don't be afraid to stand behind your words, or at least open a dialogue for others to share differing views and opinions, it's good to get it out there, and if it starts a bit of a Twitter war, it's still great for engagement.

The benefit here is that we have Jupiter working on our side, and this may provide you with a lot of fodder for other content you may create as a result. Focus on inspiring people, allow yourself to be a bit controversial, and use your content to show how you're different.

Summary: As the Moon aligns with Twitter's Sun, North Node, Midheaven, and Jupiter Rx in Aries, you step into the spotlight with a renewed sense of purpose and ambition. This transit encourages you to tap into your authentic self and share your unique voice with the Twitterverse. The North Node's presence signifies a destined path, urging you to align your Twitter presence with your true calling. With the Midheaven in focus, this is a time for professional growth and recognition, while Jupiter's retrograde motion invites you to revisit past strategies and expand your horizons.

Marketing Advice:

  1. Authentic Personal Branding: Embrace your individuality and infuse your Twitter presence with your authentic self. Let your passions, values, and unique perspective shine through in your tweets and interactions.

Example Strategies:

  • Share personal stories and experiences that connect with your audience's emotions
  • Highlight your expertise and offer valuable insights into your niche
  • Craft a compelling bio that showcases your personality and expertise
  1. Engage and Inspire: Foster genuine connections and engage in meaningful conversations with your Twitter community. Inspire and uplift others through your tweets, sharing content that educates, motivates, and sparks discussions.

Example Strategies:

  • Participate in Twitter chats and contribute valuable insights
  • Respond to comments and messages, showing genuine interest and fostering dialogue
  • Share uplifting quotes, inspiring messages, or thought-provoking questions
  1. Strategic Expansion: Use this transit as an opportunity to expand your reach, influence, and professional network on Twitter. Revisit past strategies, identify areas for improvement, and explore new avenues for growth.

Example Strategies:

  • Collaborate with industry peers or influencers on Twitter to cross-promote each other's content
  • Join relevant Twitter communities, groups, or hashtags to connect with like-minded individuals
  • Offer exclusive promotions or discounts to your Twitter followers to encourage engagement and loyalty

Remember, with the Moon aligning with Twitter's Sun, North Node, Midheaven, and Jupiter Rx in Aries, you have the cosmic support to shine brightly and expand your influence on this dynamic social media platform. Embrace your authenticity, engage with your audience, and strategically leverage this transit to propel your Twitter presence to new heights.

Twitter Community Spaces
♃ Rx

Here we have the transit Moon Conjunct Twitter Community Spaces Natal Jupiter Rx, which highlights using Community Spaces as a teaching and educational platform. Jupiter in general is focused on personal growth, both intellectually, culturally, and spiritually, and desires to have open dialogues to increase its awareness. With Twitter Community Spaces Jupiter being natally retrograde we see this showing up as niched community topics, and dialogues focused on specific topics, directions, or perceptions, where we are narrowing the specs down to be around exact themes, data, or topics. 

It in a way is taking the place of the Community town hall, or the down square soap box, where we can open discussions and share experiences, perspectives and chew on data, or bounce ideas around.

In the sign of Aries, we are looking for shorter dialogues, with a focus on inspiring change, encouraging action, and implementation within our own lives and areas of expertise and focus. It's about grassroots movements, and taking the conversation directly to the people.  

This transit encourages you to step into a leadership role, or at least that of a co-host or participant in a relevant Twitter Community Space, and foster conversations and dialogue with peers, or experts in complementary fields, with your greater community.

This can be an excellent time to create an inclusive and empowering environment where your audience feels compelled to participate and contribute.

Marketing Advice:

  1. Inspiring Themes: Choose topics that ignite passion and inspire action. Tap into the adventurous nature of Aries and create discussions that encourage personal growth, exploration, and overcoming challenges.
  2. Thought Leadership: Share your expertise and unique perspectives to position yourself as a thought leader in your industry. Provide valuable insights, thought-provoking questions, and actionable advice to captivate your audience.
  3. Active Engagement: Encourage active participation and engagement within your Community Spaces. Utilize interactive features like polls, surveys, and open-ended questions to gather opinions, spark discussions, and make your audience feel valued.
  4. Networking Opportunities: Foster connections and collaborations by inviting guest speakers, influencers, or industry experts to your Community Spaces. This can attract a wider audience and create valuable networking opportunities.

Example Strategies:

  • Panel discussions featuring industry experts to share insights and exchange ideas.
  • Live Q&A sessions with thought leaders, allowing your audience to ask questions and gain valuable advice.
  • Exclusive behind-the-scenes tours or sneak peeks of upcoming projects or events, fostering a sense of exclusivity and anticipation.
  • Collaborative workshops or masterclasses where you share your expertise and guide your audience through actionable steps toward their goals.

By leveraging the power of Jupiter Rx in Aries, your Twitter Community Spaces become a platform for influential conversations, personal growth, and collaboration.

At the middle and end of Aries Energy - Beginning the 2nd day of Aries Energy:

Twitter
♃

Here, we see the transit Moon conjunct Twitter's natal Jupiter in Aries, re-activating the energy and expression of Twitter at the time of its birth. With Jupiter in Aries, we see big, expansive action, information, knowledge, insight, the sharing of media, the rise of the citizen journalist, and breaking information down into 'micro-data' or threads to share insights, encourage engagement and increase followers reading capacity and interest in topics.

This can be an excellent time to create or publish Twitter threads with the focus on inspiring your followers to take action, some ideas would be to take how-to steps, top-ten lists, or a 'story' that you've shared on another platform (like Facebook or Instagram Stories) and turn it into a Twitter thread with a bit more background info or links.

You can also use this period to summarize some of your blog posts, or other content into shorter-form bites, and then re-direct them to your longer-form content. If you are in the process of holding a launch or promotion, you can use this period to provide a re-cap, a preview, or a trailer of what is coming and then direct them to sign up, or where they can find more information.

Marketing Advice:

  1. Inspiring Content: Share uplifting and motivational tweets that resonate with the adventurous spirit of Aries. Use Jupiter's expansive energy to inspire your audience and encourage them to reach for their goals.
  2. Social Proof: Highlight social proof and positive testimonials to establish credibility and build trust with your followers. Feature success stories, client testimonials, or reviews that showcase the value you bring.
  3. Thoughtful Engagement: Interact with your audience through meaningful conversations. Respond to comments, ask questions, and show genuine interest in their opinions. Cultivate a sense of community and make your followers feel heard and valued.
  4. Collaborations: Collaborate with other influencers or brands in your industry to expand your reach and tap into new audiences. Joint projects, shoutouts, or co-hosted Twitter Spaces can help you increase your visibility and credibility.

Example Strategies:

  • Engage in Twitter chats or participate in trending conversations relevant to your niche to increase visibility and connect with new audiences.
  • Create Twitter threads that offer valuable insights or actionable tips in your area of expertise.
  • Live tweet during industry events or major media news, sharing key takeaways, and initiating discussions around trending topics especially relevant to your niche.
  • Offer exclusive promotions or discounts to your Twitter followers as a way to reward their loyalty.

By leveraging needs-based marketing through the Moon and the expansive energy of Jupiter in Aries, you can grow your Twitter presence, foster meaningful connections, and establish yourself as a trusted authority in your field. Embrace your unique brand voice and style while utilizing these strategies to make a lasting impact.

Twitter Spaces
♂

Here we see the transit Moon Conjunct Twitter Spaces' Natal Mars in Aries, a potent combination of action, inspiration, and hell-yes let's do something about the issue at hand.

Twitter Spaces, in general, are an audio-only version of a town hall, and unlike Twitter Community Spaces are open to everyone who follows you who wants to join, and may even be recommended by Twitter based on other accounts you follow.

We can see with this placement that the goal and motivation of Twitter Spaces are quick, impulsive, and direct action towards change - we are talking about it because we want to DO SOMETHING about it. Aries isn't here to just discuss things and then go about their day, the purpose of these Spaces is to enact change, either at an individual level or a collective one. It may also be to engage in direct combat 😂 or battle out ideas, opinions, or expertise.

Some of the best ways to use this transit would be to host, co-host, or participate in Twitter Spaces which is focused on what you want to be known for or what you are known for from an ACTION perspective. It's to encourage people to take action, to get results in the themes and topics that you specialize in, and to also bring attention to your work, expertise, skills, and capability through SHARING your experience, ideas, and insights. This can be done through teaching something specific, holding a challenge, a lecture, a workshop, or a masterclass focused on inspiring listeners to take ACTION. 

From a marketing perspective, this is great for you to share your offers and invite your community to join you in your next adventure.  This transit empowers you to take bold and assertive action, creating engaging and impactful audio conversations that captivate your audience. Leverage the lunar cycle and the fiery influence of Mars to build a strong community, foster meaningful connections, and establish yourself as a thought leader in the Twitter Spaces realm.

Marketing Advice:

  1. Compelling Topics: Choose topics that resonate with the passionate and adventurous spirit of Aries. Delve into thought-provoking discussions, share expert insights, or provide actionable tips that inspire and engage your audience.
  2. Interactive Q&A Sessions: Encourage active participation by hosting Q&A sessions within your Twitter Spaces. Allow your audience to ask questions, share their thoughts, and contribute to the conversation. Engage in real-time dialogue and provide valuable answers and insights.
  3. Guest Speakers and Interviews: Invite influential guests or experts in your industry to join your Twitter Spaces. This collaboration not only enhances your credibility but also attracts a wider audience, boosting engagement and fostering connections within your community.
  4. Promote Your Spaces: Utilize other social media platforms, such as Twitter, Instagram, or LinkedIn, to promote your upcoming Twitter Spaces events. Leverage the power of anticipation and curiosity to generate buzz and attract listeners.

Example Strategies:

  • Host panel discussions on trending topics, featuring industry experts or influencers.
  • Conduct live coaching or mentoring sessions within your Twitter Spaces, providing personalized guidance and advice to your audience.
  • Share behind-the-scenes insights and stories about your journey, offering an authentic and relatable experience to your listeners.
  • Collaborate with other content creators to co-host Twitter Spaces, expanding your reach and bringing fresh perspectives to your audience.

By harnessing the alignment of the lunar cycle and the fiery energy of Mars in Aries in the Twitter Spaces chart, you can create captivating and influential Twitter Spaces experiences that resonate with your community. Embrace your unique brand voice, foster interactive conversations, and provide valuable insights to build a loyal community of listeners. Let your Twitter Spaces be a platform where ideas thrive, connections flourish, and your expertise shines.

 

LINKEDIN

At the beginning of Aries Energy - Lasting for the 1st day of Aries Energy:

LinkedIn
ASC ♀

This transit has the Moon conjunct LinkedIn's natal Venus and Ascendant in Aries. Venus in general rules our values, our generosity, how we express ourselves, and how we primarily spend (and make) money. In Aries we have an opportunity through expressing ourselves and sharing content, messages, and teachings that inspire action, gifting high value, high-quality content or insights, openly sharing ourselves, and showing off our talents so we can attract (Venus) clients to us who love our way of doing things.

With LinkedIn's Ascendant also being activated by this Moon we can very quickly build our brand and reputation through LinkedIn, attracting clients, generating results, and inspiring our followers and connections to take action, especially if we cultivate a lot of excitement around what we're sharing. Clear CTAs are a big part of this, so make sure you're being strategic in the content you're sharing on LinkedIn at this time, videos and articles with full captivating imagery will likely do better at this time, as well as short-form content, slides, and posts that take them through a process quickly from A to B, using easy to navigate decisive content.

The aspect here to Venus also indicates that a bit of wooing may be in order, and so while there is some impulsive energy with Aries inspiring quick 'yesses', we may want to make sure that we've ticked all the boxes in courting clients before offering them the dotted line. This can also be a great time to get your content and ideas in front of cold audiences, as they may really take to you quickly.

Direct messaging and introducing yourself especially after someone has shown interest in your content, or making new connections is highlighted at this time. Don't be afraid to sell, but just make sure you're not jumping to third base too quickly. Soft sales are more welcomed at this time. Think coffee before a nightcap.

Embrace the power of the lunar cycle and the dynamic energy of Aries to enhance your professional presence and awareness of your Brand (Ascendant), build valuable connections, share your values (and how you're different), generate soft sales (Venus) or micro-yesses, and attract meaningful opportunities on the world's largest professional network.

Marketing Advice:

  1. Compelling Profiles: Optimize your LinkedIn profile to reflect your unique value proposition and personal brand. Craft a captivating headline, write a compelling summary, and showcase your expertise, achievements, and aspirations. Let your personality shine through with a touch of humor and relatability.
  2. Engaging Content: Share thought-provoking articles, valuable insights, and industry expertise through LinkedIn posts. Spark conversations, offer solutions and engage with your network. Utilize storytelling techniques to captivate your audience and build credibility.
  3. Networking Power: Actively connect and engage with professionals in your industry. Personalize connection requests, initiate conversations, and provide genuine value. Be proactive in joining relevant groups and participating in discussions, showcasing your expertise, and expanding your network.
  4. Thought Leadership: Demonstrate your authority in your field by publishing long-form articles on LinkedIn's publishing platform. Share valuable knowledge, trends, and practical advice that positions you as a thought leader. Encourage engagement through comments and discussions.

Example Strategies:

  • Share success stories and lessons learned from your professional journey, inspiring and motivating your network.
  • Create LinkedIn video content with short tips, industry insights, or behind-the-scenes glimpses.
  • Collaborate with other professionals for co-created articles, showcasing different perspectives and increasing visibility.
  • Participate in industry-related LinkedIn events, webinars, or panel discussions to expand your reach and establish yourself as an expert.

By harnessing the power of the lunar cycle and its influence on the public and embracing the dynamic energy of Aries with the Moon Conjunct LinkedIn Ascendant (Brand) and Venus (Values/ Cashflow), you can make a memorable impact on LinkedIn. Leverage your personal brand, engage with your network authentically, and provide valuable insights to position yourself as a trusted professional. Let your LinkedIn presence be a gateway to new connections, exciting opportunities, and professional growth.

At the middle and end of Aries Energy - Beginning the 2nd day of Aries Energy:

LinkedIn Groups
☊ ♂ MC

Tap into the powerful potential of LinkedIn Groups as the Moon aligns with the platform's Natal North Node, Natal Mars, and Natal Midheaven in Aries.

Talk about a powerful combination, the North Node rules our collective purpose and destiny (in this case while using the LinkedIn Groups platform), and the purpose or united direction of your specific LinkedIn Group in general. With the Moon Conjunct LinkedIn Group's North Node, we are bringing public attention and awareness (Moon) to our shared collective purpose (and pull). This is also conjunct with LinkedIn Groups Mars (desire to take action, willpower), and its Midheaven (reputation/legacy).

The actions that you take at this time through providing support, content, information, and collaboration within your community will directly strengthen the group's purpose, inspire action and excitement, and build your reputation within the community at the same time. This period can also amplify or create a bridge or opportunities for collaboration within your community itself especially if your community is focused on professional growth. 

This can be a very powerful time to grow your brand and reputation through LinkedIn Groups whether you are the host of the group, or simply are a member, and are using LinkedIn Groups to expand your reach. Use this time to establish yourself as a valuable contributor by sharing relevant, actionable content within the community. You may find, if used strategically you can generate a lot of leads at this time.

Marketing Advice:

  1. Targeted Engagement: Identify relevant LinkedIn Groups in your industry or niche. Engage actively by participating in discussions, sharing insights, and offering valuable solutions. Demonstrate your expertise, provide genuine value, and establish yourself as a trusted and knowledgeable professional.
  2. Thoughtful Contributions: Avoid self-promotion and instead focus on providing useful information and contributing to meaningful conversations. Share relevant articles, industry trends, and practical advice that align with the group's interests. Be authentic, supportive, and respectful in your interactions.
  3. Active Listening: Pay attention to the group's needs, pain points, and discussions. Take note of common questions or challenges and address them through your contributions. Actively listen and respond to the concerns and interests of fellow group members to foster engagement and build relationships.
  4. Networking Opportunities: Leverage LinkedIn Groups to expand your professional network. Connect with individuals who resonate with your insights and engage in private conversations to foster deeper connections. Seek collaboration and partnership opportunities within the group.

Example Strategies:

  • Host AMA (Ask Me Anything) sessions within relevant LinkedIn Groups, providing valuable insights and interacting directly with members.
  • Create and share exclusive content, such as guides, tutorials, or case studies, tailored to the interests of the group.
  • Organize virtual meetups or networking events within LinkedIn Groups, bringing professionals together to share knowledge and build relationships.
  • Collaborate with other group members on joint projects, webinars, or articles, maximizing exposure and fostering a sense of community.

By leveraging the timing of the lunar cycle and the bow-and-arrow energy of the activation of LinkedIn Groups North Node, Mars, and Midheaven in Aries you can harness the power of LinkedIn Groups to expand your network, showcase your expertise, and build meaningful relationships within your industry. Engage with authenticity, provide value, and actively contribute to conversations to establish yourself as a trusted professional in the LinkedIn community.

PODCASTING

At the beginning of Aries Energy - Lasting for the 1st day of Aries Energy:

Apple Podcasts
☾♂

During this transit, we have the Moon conjunct Apple Podcast's Natal Moon, marking a lunar return (lunar birthday) for Apple Podcasts as well as a conjunction with Apple Podcast's Natal Mars.

A lunar return is an excellent period to double your efforts on the platform as it means the current transit moon (the focus of the public) is in direct alignment with the focus and needs of the platform itself (its natal moon). If you don't have a podcast yet but have been thinking about creating one, this can be a great time to do so, as your podcast release will have the same lunar 'birthday' as Apple Podcasts which is great for generating subscribers and followers, and also being in tune with what they want to hear, and making organic growth more likely.

This transit is also activating Apple Podcast's Mars, which indicates an excellent time for direct sales, offers, or inviting people to subscribe to your podcast or sign up for an event, or lead magnet you're sharing. Essentially anything you want them to take action on, so long as it's a natural extension of the podcast itself can do well here.

Mars in general, especially in Aries (the sign it naturally rules), is great for enticing your community to take big action, start something new, take a risk, or otherwise step into a leadership role in their own lives, so whether you choose to use this period to rally your community to make powerful changes in their lives through your content or you are promoting your latest offer, this transit is an opportunity you don't want to miss out on.

Marketing Advice:

  1. Compelling Storytelling: Craft compelling narratives and deliver engaging content that resonates with your target audience. Use the power of storytelling to captivate listeners, evoke emotions, and leave a lasting impact. Infuse your episodes with authenticity, humor, and relatability to forge a deeper connection with your listeners.
  2. High-Energy Introductions: Make a strong first impression with attention-grabbing and energetic introductions. Hook your listeners from the start by highlighting the key benefits or intriguing aspects of the episode. Use persuasive language and a captivating tone to pique their curiosity and encourage them to continue listening.
  3. Consistent Release Schedule: Establish a consistent release schedule for your podcast episodes. Whether it's weekly, bi-weekly, or monthly, maintaining a regular cadence builds anticipation among your audience and helps to establish a loyal listener base. Consistency fosters trust and reliability, enhancing your podcast's reputation.
  4. Interactive Engagement: Encourage listener participation and engagement through various means. Incorporate Q&A segments, listener-submitted stories or questions, and interactive polls to make your audience feel involved and valued. Respond to listener feedback, comments, and reviews to create a sense of community and connection.
  5. Collaborations and Guest Interviews: Invite guests who align with your podcast's theme or industry to share their expertise, insights, or unique experiences. Collaborations and guest interviews not only provide fresh perspectives but also expand your reach as your guests promote the episode to their own networks.

Example Strategies:

  • Seasonal or themed podcast series that builds anticipation and offer a cohesive narrative.
  • Behind-the-scenes episodes giving listeners an exclusive peek into your podcasting process or personal anecdotes related to your topic.
  • Listener call-ins or voice messages incorporated into episodes, fostering a sense of community and interactivity.
  • Cross-promotion with other podcasters or influencers, exchanging guest appearances or promoting each other's shows.

By tapping into the 'New Moon' lunar cycle of Apple Podcasts and the big push of its Mars in Aries you can create a compelling podcasting experience on Apple Podcasts. Engage your audience through powerful storytelling, interactive elements, and collaborations, all while infusing your brand voice and humor into each episode. As you build connections and provide valuable content, your podcast will flourish and gain recognition within the Podcasting community.

Spotify Podcasts
☋

With the Moon aligning with Spotify Podcasts' Natal South Node in Aries, it's time to infuse your podcasting efforts with a touch of nostalgia and authenticity. In general, activation of the South Node can indicate losses, whether it be losses of income, energy, engagement, or following, however, if used correctly it can actually build and establish a loyal following as the South Node is the past, it's what we carry in our 'back pocket' so to speak.

There are a couple of ways to utilize this period strategically to still have it work for you in your podcasting:

Don't focus so much on 'New' stuff, but maybe use this period to re-share an old podcast or interview, to re-introduce yourself to your audience, or do a re-cap of important episodes and maybe turn them into a top 10 list of what to do (or not do). This will get your previous episodes more air time and also show that you've been around the bend. It also leverages what you've already done without draining your energetic bank account by creating something 'new' when it isn't needed.

With a little ingenuity and creativity and through incorporating strategic storytelling and a down-to-earth approach, you can create a podcasting experience that resonates with your audience and drives growth.

Marketing Advice:

  1. Nostalgic Storytelling: Connect with your audience on an emotional level by tapping into nostalgic themes, memories, or trends. Explore topics that evoke a sense of familiarity or harken back to the past. By triggering nostalgic feelings, you create a deeper bond with your listeners and leave a lasting impression.
  2. Authentic Conversations: Foster genuine and relatable conversations on your podcast. Encourage open dialogue, honest opinions, and vulnerability. Authenticity builds trust and helps your audience connect with you and your guests on a deeper level. Create an environment where listeners feel comfortable and engaged in the conversation.
  3. Listener Feedback and Interaction: Actively seek feedback and engage with your listeners. Encourage them to share their thoughts, stories, and suggestions. Incorporate listener questions, comments, and reviews into your episodes to create a sense of community and make your audience feel valued and heard.
  4. Collaborative Episodes: Collaborate with other podcasters or industry experts to provide fresh perspectives and diverse content. Guest appearances and joint episodes broaden your reach as you tap into each other's audiences. Explore crossover episodes, panel discussions, or interviews to offer unique insights and varied viewpoints.
  5. Well-Planned Segments and Series: Structure your podcast with well-defined segments or series. This helps listeners anticipate specific topics, creates a consistent format, and enhances engagement. Consider themed series, special guest segments, or recurring segments that provide valuable and entertaining content.
  6. Re-Cap Episodes, Top Ten Lists, or Re-sharing an 'oldie but a goodie' you can show your expertise and staying power by introducing older content as new.

Example Strategies:

  • "Throwback Thursday" episodes discussing memorable moments or trends from the past.
  • "Ask Me Anything" episodes where you answer questions submitted by listeners.
  • Collaborative episodes with other podcasters or industry experts.
  • Mini-series that delve deep into a specific topic or theme, offering a comprehensive exploration.

By infusing your podcast with nostalgia, authenticity, and engaging content, you can attract and retain listeners on the Spotify Podcasts platform. Leverage the lunar cycle, and Spotify Podcasts South Node to work from a full cup, while incorporating your unique brand voice, humor, and down-to-earth approach to build a loyal following. As you create meaningful connections with your audience and provide valuable content, your podcast will thrive on Spotify Podcasts.

Google Podcasts
Chiron

Pain sells, or rather it gathers ears. This Moon naturally aligns with Google Podcast's natal Chiron in Aries, meaning that the heart of your audience on this platform is going to be focused on active healing and their desire to make significant changes in their lives, especially around the themes you focus on in your Podcast (after all, that's why they listen isn't it?)

This can be a great time to be open about what you (and your community struggle with), and what you have in common. In many cases, the very reason you started your podcast, outside of wanting to grow your following and raise awareness of your brand (and of course make cash), is that you have a powerful message of healing you want to share with your community. You want to help people with the very same thing you yourself have struggled with, and under this lunar transit, this is a good time to make sure you are bringing those themes, messages, and lessons into your podcast. 

Embrace your vulnerabilities, share personal experiences, and provide valuable insights to establish a meaningful connection with your listeners and foster growth. With Chiron we acknowledge that we all carry a wound inside of us, one that may take one or more lifetimes to resolve, and through learning to live with what we naturally struggle with, we become masters of understanding and compassion around that topic. It is exactly this that your listeners are looking for from you at this time.

If you don't yet have a podcast, but are considering creating one, this transit can help put you in alignment with the core pain and struggle that your audience is navigating and how you may want to structure a podcast to focus on some of those themes.

Marketing Advice:

  1. Personal Storytelling: Share personal stories that highlight your journey, challenges, and triumphs. By revealing your vulnerabilities and how you've overcome obstacles, you inspire and connect with your audience on a deeper level. Authentic storytelling evokes empathy and fosters a sense of trust, making your content more relatable and compelling.
  2. Expertise and Authority: Position yourself as an authority in your niche. Offer valuable insights, expert opinions, and actionable advice. Back your claims with evidence, research, or case studies to establish credibility. When your audience recognizes your expertise, they are more likely to trust your recommendations and engage with your content.
  3. Social Proof: Highlight social proof to demonstrate the impact and value of your podcast. Share testimonials, reviews, or success stories from your listeners. Encourage your audience to provide feedback and reviews, and showcase positive feedback in your episodes or promotional materials. Social proof builds trust and attracts new listeners.
  4. Collaborative Episodes: Collaborate with other experts or influencers in your field. Joint episodes or interviews provide fresh perspectives and expose your podcast to new audiences. Leverage the networks and followings of your guests, and promote collaborative content across various platforms to maximize your reach.
  5. Call-to-Action and Engagement: Include clear calls-to-action in your episodes, encouraging listeners to engage with your content. Ask for feedback, invite questions, and encourage sharing on social media platforms. Create interactive elements like quizzes, challenges, or contests to drive engagement and foster a sense of community among your listeners.

Example Strategies:

  • Sharing personal anecdotes and lessons learned.
  • Conducting interviews with industry experts.
  • Showcasing listener success stories and testimonials.
  • Collaborating with influencers for joint episodes or guest appearances.

By leveraging the power of storytelling, sharing more of what makes you human and the unique wounds that your work addresses, you can elevate your presence on the Google Podcasts platform. With a touch of humor, a grounded approach, and a commitment to valuable content, your podcast will thrive on Google Podcasts, attracting new listeners and fostering a loyal community of listeners.

At the middle and end of Aries Energy - Beginning the 2nd day of Aries Energy:

Apple Podcasts
☊

As the Moon aligns with Apple Podcasts' Natal North Node in Aries, this is a great time to tap into your unique voice and deliver content that captivates your listeners on the Apple Podcasts platform. By infusing your episodes with authenticity, and authority, you can create a meaningful impact and drive the growth of your podcast.

Astrologically speaking the North Node represents our collective purpose or in the case of Apple Podcasts the collective purpose and energetic expression around that purpose of the majority of listeners to Apple Podcasts (and more specifically to YOUR listeners on that platform). The best way to leverage this transit is to connect with the overall purpose of your listeners and why they are subscribed to your podcast, to begin with, or if you don't yet have a podcast but are looking to create one to deeply consider the overall direction and goals of your audience and the main focus of the podcast itself and how the content and episodes you release always directly bring them back to that purpose, inspiring them to keep going and take action on their common shared goals.

Marketing Advice:

  1. Authenticity and Passion: Be unapologetically yourself and let your passion shine through. Share personal stories, experiences, and insights that resonate with your audience. Authenticity builds trust and fosters a deeper connection with your listeners, increasing engagement and word-of-mouth promotion.
  2. Niche Focus: Delve into specific and specialized topics within your industry or interests. By narrowing your focus, you establish yourself as an expert and attract a dedicated audience seeking unique perspectives. Offer valuable insights and practical advice that differentiate your podcast from the mainstream.
  3. Scarcity and Exclusivity: Cultivate a sense of exclusivity and scarcity around your podcast. Offer limited-time episodes, bonus content, or exclusive interviews to reward your most loyal listeners. Creating a sense of privilege encourages engagement and drives listeners to take action.
  4. Expert Interviews: Invite industry thought leaders, experts, or influential guests to share their insights on your podcast. Their authority and expertise lend credibility to your content, attracting new listeners who value their perspectives. Leverage their existing audience to expand your reach and foster collaborations within your industry.
  5. Call-to-Action and Engagement: Encourage your listeners to actively engage with your podcast. Ask for reviews, subscriptions, shares, or participation in discussions. Clearly communicate the benefits they will receive from engaging with your content, making it easy for them to take action and spread the word.
  6. Consistent Release Schedule: Establish a consistent schedule for releasing episodes. Consistency creates anticipation and keeps your podcast top of mind for your audience. Whether it's a weekly, biweekly, or monthly schedule, maintaining a rhythm ensures listeners know when to expect new content.

Example Strategies:

  • Sharing personal anecdotes and relatable stories related to your niche.
  • Hosting engaging interviews with industry experts or influential figures.
  • Offering exclusive bonus episodes or behind-the-scenes content for dedicated listeners.
  • Encouraging listeners to leave reviews, engage in discussions, and share episodes.
  • Adhering to a reliable release schedule which builds anticipation and keeps your audience engaged.

By infusing your podcast with authenticity, scarcity, and authority, you can make a significant impact on Apple Podcasts. Tap into the essence of passion and innovation as you connect with your listeners and create a loyal community around your content. With your distinctive brand voice, upbeat style, and a blend of humor and marketing strategy, your podcast will thrive on Apple Podcasts, attracting new listeners and cultivating a devoted following.

Spotify Podcasts
♅

This transit has the Moon conjunct Spotify's Natal Uranus in Aries. Uranus is all about upending the status quo and doing things differently. What is the 'Story Brand' of your Podcast? (a great resource for this is Donald Miller's 'Story Brand' book). Your Story Brand is essentially what differentiates you from a sea of other podcasts, how it ties into what you offer within your business, and how you work with clients.

We are being reminded here that the best way to 'stay on top' of the competition is to not even be in the same league as them, to essentially be SO different, and SO unique that you have no competitor, even if others in your industry offer similar services or products as you do, the way you do it is not done by anyone else. It puts you in a category all your own. This transit is here to remind you to focus on making your Podcast one-of-a-kind and one of the ways we do that, is to be uniquely ourselves, and to not be afraid to touch upon subject matter and topics not covered by other brands.

One of the things that other podcasts don't have, is you as the host. Your voice, your perspective, your experience, and your way of doing things. Another way we can shake up our industry is by covering topics that are innovative, shocking, unexpected, or a little radical. And that is exactly what this transit of the Moon in Aries, conjunct Spotify's natal Uranus in Aries is all about.

Embrace the unexpected and break free from conventional norms as you explore new avenues for growth on the Spotify platform.

Marketing Advice:

  • Unconventional Content: Surprise and intrigue your listeners with fresh and unique podcast episodes. Experiment with unconventional formats, themes, or storytelling techniques that break away from the traditional mold. Embrace the unexpected to keep your audience engaged and eager for more.
  • Authentic Connection: Be genuine and relatable in your podcast episodes. Share personal anecdotes, experiences, and challenges that resonate with your audience. Building an authentic connection fosters trust, loyalty, and a sense of community around your podcast.
  • Social Proof and Influencers: Leverage social proof to establish credibility and attract new listeners. Collaborate with influencers or invite industry experts as guests on your podcast. Their endorsement and insights can bring new audiences and lend authority to your content.
  • Scarcity and Limited Offers: Create a sense of scarcity and exclusivity around your podcast. Offer limited-time episodes, bonus content, or exclusive interviews to reward your loyal listeners. This approach instills a fear of missing out (FOMO) and encourages engagement and sharing.
  • Engaging Calls-to-Action: Encourage your listeners to take action after listening to your episodes. Whether it's leaving a review, subscribing, sharing, or joining a community, provide clear and compelling calls to action that make it easy for them to engage with your podcast.
  • Consistent Branding: Develop a consistent brand identity for your podcast. This includes your podcast artwork, intro/outro music, and overall tone. Consistency fosters recognition and helps establish a strong brand presence on the Spotify platform.

Example Strategies:

  • Bold and Provocative Topics: Embrace the fiery energy of Aries and explore bold, thought-provoking topics that challenge the status quo. Address controversial subjects or provide alternative perspectives to spark conversations and engage your listeners.
  • Interactive and Live Episodes: Leverage the spontaneity and innovative energy of Uranus by hosting live episodes or interactive sessions with your audience. Encourage real-time participation, questions, and feedback, creating a dynamic and engaging podcast experience.
  • Quick and Bite-Sized Episodes: Aries energy is fast-paced and action-oriented. Offer shorter, bite-sized episodes that deliver quick insights, practical tips, or inspirational messages. Cater to the on-the-go listeners who appreciate concise and impactful content.
  • Behind-the-Scenes Stories: Share behind-the-scenes stories about your podcasting journey, including successes, failures, and lessons learned. Openly discuss the challenges and breakthroughs, inspiring your audience with your authenticity and vulnerability.
  • Empowerment and Motivation: Tap into the self-empowerment aspect of Aries and provide motivational content that ignites passion and encourages your listeners to take action. Offer strategies, tools, and personal stories that inspire personal growth and transformation.
  • Collaborative Episodes: Uranus represents collaboration and networking. Collaborate with fellow podcasters, experts, or influencers to co-host episodes or create joint projects. This not only expands your reach but also brings fresh perspectives and diverse voices to your podcast.
  • Experimental Formats: Experiment with different podcast formats to keep your content fresh and exciting. Try storytelling, panel discussions, case studies, or even fictional narratives. Uranus encourages innovation, so don't be afraid to push the boundaries and try something new.
  • Unexpected Guest Interviews: Surprise your audience with unexpected guest interviews. Invite individuals from unconventional backgrounds or industries that align with your podcast's theme. This unexpected twist adds a touch of excitement and keeps your listeners intrigued.

Embrace the creative and innovative energy of the Moon's conjunction with Spotify Podcast's Natal Uranus in Aries. With your upbeat writing style, grounded approach, and a blend of humor and marketing strategy, you'll create a podcast that stands out, attracts new listeners, and fosters a devoted community. Let your unique voice be heard, and watch your podcast thrive on the Spotify platform.

WRITING & PUBLISHING PLATFORMS & FEATURES

At the beginning of Aries Energy - Lasting for the 1st day of Aries Energy:

Medium
♅ Rx

Medium is an interesting platform, it is a great way to generate a reputation and expand your reach, while adding an extra level of professionalism and status to your work, simply because it's being published on a platform other than your own. The truth is anyone can create an account on Medium and publish content (within their community standards) and yet, readers finding your content on the platform are seen in a similar way as you being published in other publications (even though you put your own content up there).

This perception is clearly articulated through Medium's natal Uranus Retrograde being in Aries, with Aries being the self-starter and initiator, and Uranus retrograde expressing itself as showing up, challenging the norm, and utilizing technology, but in this case in a way that makes it appear you are BEING PUBLISHED rather than you are the PUBLISHER.

It's kind of a secret way to gather credibility in a unique way (Uranus), while also expanding your reach.

The key message of the Moon in Aries conjunct Medium's Natal Uranus Retrograde in Aries is to publish content that shakes up your industry or takes on a different (but commonly held perspective or belief) within your market. To break it down and make it understandable, manageable, actionable, and direct. It also leverages search engines to help readers find your content faster (than maybe on your own blog) because Medium is already optimized for search engines and is well recognized. 

Here the Moon rules the public, and their needs, wants and interests the content you share on Medium at this time should cut right to the point, don't be afraid to use clear CTAs, especially if you're using the content to drive traffic to a lead magnet, your website, or some of your other content. Actionable, short, and direct content here is going to do best.

Marketing Advice:

  1. Unconventional Topics: Explore unique and thought-provoking subjects that challenge traditional perspectives. Offer fresh insights and alternative viewpoints to captivate your readers and stimulate meaningful discussions.
  2. Engaging Headlines: Craft attention-grabbing headlines that pique curiosity and entice readers to click and read your articles. Use powerful language, intriguing questions, or intriguing storytelling hooks to draw them in.
  3. Authentic Storytelling: Embrace authenticity and share personal anecdotes and experiences to establish a genuine connection with your readers. Let your unique voice and humor shine through, making your content relatable and engaging.
  4. In-depth Analysis: Take advantage of Medium's platform for long-form content. Delve into comprehensive analysis, research, and expert insights to provide value and establish yourself as a trusted authority in your niche.
  5. Interactive Elements: Incorporate interactive elements like polls, quizzes, or embedded media within your articles to encourage reader engagement. Encourage comments, discussions, and sharing of your content to amplify its reach.
  6. Visual Appeal: Utilize visually appealing images, infographics, or custom illustrations to enhance the aesthetic appeal of your articles. Well-designed visuals can make your content more engaging and shareable.
  7. Collaborate with Fellow Writers: Uranus promotes collaboration and innovation. Connect with other writers on Medium to co-create content, exchange guest posts, or collaborate on projects. This expands your network and exposes your work to new audiences.
  8. Experiment with Medium's Formats: Explore Medium's various formats, such as articles, essays, or serialized stories. Experiment with different writing styles, structures, or series to find what resonates best with your target audience.

Example Strategies:

  • Thought-provoking opinion pieces challenging conventional wisdom
  • In-depth tutorials or guides providing practical insights and solutions
  • Series of articles exploring a specific topic or theme
  • Interactive quizzes or polls to engage readers and gather feedback
  • Collaboration with other Medium writers for joint projects or co-authored articles

By embracing the astrological energy of the Moon Conjunct Medium's Natal Uranus Retrograde in Aries, you'll tap into your creative potential, produce engaging content, and attract a loyal readership on the Medium platform. Remember to infuse your writing with your unique brand voice, humor, and down-to-earth style to make a lasting impact.

Patreon
♅

This transit has the Moon Conjunct Patreon's Natal Uranus in Aries. Uranus is the future, it is innovative and is focused on breaking tradition, and beating to the tune of its own drum. From a tech perspective, Patreon opened the doors for non-tech-savvy (Uranus) creators, teachers, and entrepreneurs to very quickly and efficiently (Aries) create an income source for their content.

Effectively removing the obstacles of common tech barriers, and bringing you face-to-face with your audience, allowing you to monetize your content fast. Aries energy in general rewards quick action, sales, launches, and promotions, and Uranus makes things happen exceptionally fast, while also allowing us to channel innovation, ideas, and future trends to our communities and followers. This is an excellent time to hold a promotion or launch to bring in more Patrons to your membership, introduce new offers, add bonuses, and discounts, or otherwise incentivize members to increase their membership, invite their friends, or join for the first time.

Under Uranus we are invited to challenge the status quo in our work, to do something shocking, unexpected, new, or innovative, or otherwise shake up the industry we're in. How can you do things differently in your promotions, offers, and Patreon membership? What makes your membership different than your competitors? What are people aching for in your membership, that you can help them achieve more quickly? And if you don't yet have a Patreon Membership this can be a great time to start one.

Marketing Advice:

  1. Exclusive Content: Offer your Patreon supporters exclusive access to behind-the-scenes content, bonus materials, or sneak peeks. Give them a sense of belonging and make them feel special for supporting your work.
  2. Personalized Interaction: Engage with your patrons on a personal level. Respond to their messages, comments, and questions promptly. Show genuine interest and make them feel valued, fostering a stronger connection.
  3. Authenticity and Vulnerability: Share your journey, challenges, and triumphs with your patrons. Let them see the real, imperfect, and relatable aspects of your creative process. Transparency builds trust and fosters a deeper connection.
  4. Interactive Experiences: Organize live Q&A sessions, virtual hangouts, or webinars exclusively for your patrons. Give them an opportunity to interact with you directly and create a sense of community among your supporters.
  5. Creative Rewards: Offer unique and creative rewards that align with your brand and resonate with your audience. It could be personalized artwork, limited-edition merchandise, or access to workshops or courses.
  6. Patreon-Exclusive Content: Develop content specifically tailored for your Patreon platform. This could include in-depth tutorials, extended episodes, or early access to your creations. Make your patrons feel like they are part of an exclusive club.
  7. Collaborate with Patrons: Engage your patrons by involving them in your creative process. Seek their input, ask for suggestions, or even collaborate with them on projects. This collaborative approach fosters a sense of ownership and deeper engagement.
  8. Express Gratitude: Show appreciation to your patrons regularly. Publicly acknowledge their support, highlight their contributions, and express gratitude through personalized messages or shoutouts.

Example Strategies:

  • Exclusive behind-the-scenes footage or bloopers
  • Personalized video messages for patrons
  • Monthly live Q&A sessions or virtual hangouts
  • Patron-only polls or surveys to gather feedback and input
  • Collaborative projects or co-creation opportunities with patrons

By embracing the astrological energy of Moon Conjunct Patreon's Natal Uranus in Aries, you'll tap into your creative potential, foster a deeper connection with your patrons, and cultivate a thriving community of supporters on the Patreon platform. Infuse your content with your brand voice, humor, and down-to-earth style to create a unique and engaging experience for your patrons.

At the middle and end of Aries Energy - Beginning the 2nd day of Aries Energy:

Google
♄ Rx

This lunar transit has the Moon Conjunct Google's Natal Saturn (Retrograde) in Aries, and speaks to the megalith that Google has become as a company but also especially to its overall work of cataloging websites, ranking them in terms of popularity, authenticity (and of course Google's own agendas).

The message of this transit is to bring attention to your wealth of knowledge and to build over the course of time a strong reputation for yourself and your work. Often one of the first things we do, when we hear something we don't know much about, is 'Google' it, with the actual company name being used to define its action or purpose (talk bout the power of branding). Google wasn't the first to do this, there were several other search engines that began long before Google, however Google, within a short period of time dominated the market simply by doing it better. That is really the message of Moon conjunct Google's Saturn (retrograde) in Aries. It is to aim for the top of the mountain and decide what you want to dominate the market in, and then to make sure your content becomes the first thing people see when searching in your industry.

This can look like having a prolific blog, or content resource on your website, dialed in tight in terms of SEO and meta tags, and making sure that you are consistently releasing content that is keyword optimized and working with Google's algorithms. With Saturn being retrograde it shows that this doesn't have to happen overnight, but it does need to become a part of your strategy if you're seeing content domination in your market.

One of the big pluses of this transit is it brings a sense of structure and discipline to your content strategy on Google. It's a time to focus on quality, organization, and long-term growth in your writing and blogging endeavors.

Marketing Advice:

High-Quality Content: Create well-researched, informative, and valuable content that aligns with your target audience's needs and interests. Aim for depth and expertise in your niche to establish yourself as a reliable source.

Optimize for Search: Pay attention to SEO principles, including keyword research, meta tags, and on-page optimization. Make your content easily discoverable by search engines, increasing your visibility and organic traffic.

Consistent Publishing Schedule: Develop a consistent schedule for publishing new content to build credibility and keep your audience engaged. Regularly sharing fresh content signals reliability and commitment.

Example Strategies:

  • In-depth guides and tutorials offering practical advice and solutions
  • Case studies and success stories showcasing real-life examples and results
  • Collaborations with other influential bloggers or industry experts
  • Guest posting on reputable websites to expand your reach and authority.

Core Basics to Maintaining Your Writing on your own platform and through search engines: 

  • Engage with your Audience: Encourage comments, questions, and discussions within your content. Respond to comments promptly, show genuine interest in your readers' perspectives, and foster a sense of community.
  • Optimize for Mobile: With the majority of internet users accessing content through mobile devices, ensure your website is mobile-friendly and loads quickly.
  • Optimize your content layout and design for a seamless mobile browsing experience.
  • Repurpose and Share: Extend the lifespan of your content by repurposing it into different formats, such as infographics, videos, or podcasts. Share these variations on social media platforms to reach a wider audience and drive traffic back to your website.
  • Stay Updated on Algorithm Changes: Keep abreast of Google's algorithm updates and adapt your SEO strategies accordingly. Stay informed about the latest best practices for content creation and optimization.
  • Collaborate with Influencers: Partner with influential figures in your industry to co-create content or engage in cross-promotion. Leverage their audience to expand your reach and credibility.

Consistency, quality, and relevance are key to succeeding on Google's content and search platforms. By aligning your efforts with the transit of Moon conjunct Google's Natal Saturn in Aries, you can establish a solid foundation for long-term growth and authority as a writer or blogger, and ensure your content continues to be seen long after you've written it.

Patreon
☋ ☾

This lunar transit is activating both Patreon's Natal Moon (making a lunar return or lunar birthday) as well as Patreon's South Node. From an astrological perspective, a lunar return is a new beginning, and this cycle is a repeat of the cycle that was present during the birth of Patreon as a platform, meaning that whatever you are sharing at this time has the opportunity to directly communicate to the needs and heart of your Patreon audience, and the core users and supporters of Patreon.

As a platform, Patreon was created to give creators an opportunity to generate income from their creations without needing to build their own platform or navigate all the tech. It was to streamline getting your content into the hands and eyeballs of your audience so you can do what you do best, and this is a great Moon to do so under.

This cycle is also activating Patreon's South Node which highlights utilizing content you've already created, or skills that come naturally to you, as well as followings or client relationships you have fostered in the past.

This can be a great time to either re-purpose other content you've already created and put it behind your Patreon Paywall, gift it to your community, maybe as a surprise bonus, or use it to create excitement and sign on new Patreon members.

Marketing Advice:

Exclusive Content: Offer your Patreon supporters unique and personalized content that makes them feel valued and appreciated. Provide behind-the-scenes access, bonus materials, or early releases to create a sense of exclusivity.

Emotional Storytelling: Share personal anecdotes, experiences, and struggles that resonate with your audience on a deep emotional level. Be vulnerable and authentic, allowing your supporters to feel connected to your journey.

Nurturing Community: Foster a sense of community among your Patreon supporters by creating a space where they can interact with each other and with you. Encourage discussions, host live Q&A sessions, or organize virtual events.

Example Strategies:

  • Monthly live video sessions for Q&A and personal interaction with your Patreon community
  • Bonus content or extended episodes exclusively available to Patreon supporters
  • Virtual workshops or masterclasses for patrons, providing them with specialized knowledge or skills
  • Reflective Challenges: Create monthly challenges or prompts that encourage your Patreon supporters to reflect on their own experiences, goals, or creative projects. Provide guidance and support throughout the process, and celebrate their achievements together.

Remember, with the transit of Moon conjunct Patreon's Natal Moon (Lunar Return/ aka Lunar Birthday) and South Node in Aries, your focus should be on nurturing your Patreon community and creating a supportive environment that resonates with their emotions and desires. By utilizing these strategies, you can cultivate a loyal following and attract new patrons to support your creative endeavors. This can also be an excellent time to onboard or invite new members to your community, especially those who have previously had a low awareness (New Moon) of your content or community.

WordPress
☾

With the transit Moon Conjunct the Natal Moon of WordPress in Aries, this highlights the energy that WordPress was born under. Marking a lunar birthday for WordPress you can leverage this timing to release action-oriented content laced with clear CTAs to your readership. Use this period to write content that is short, to the point, and focuses on action and implementation in the topics that you're known for or want to be known for by your audience. With a combination of witty inspiration,  transformational subject matter, and a clear and concise call to action at the bottom the timing of this Moon can help you call forth engagement on your posts as well as use them to generate leads.

Think - posts as lead magnets, releasing guides, quizzes, unlocking high-value content through a subscription, or running a contest.

Example Strategies:

  • Weekly blog series sharing personal anecdotes and lessons learned
  • Creating tutorials or guides on topics related to your niche
  • Collaborating with other bloggers or influencers for guest posts or interviews
  • Offering exclusive downloadable content or resources for subscribers
  • Conducting polls or surveys to gather insights and tailor your content

Remember, with the lunar return and Moon conjunct WordPress Natal Moon in Aries, it's an opportune time to infuse your writing with passion, engage your readers, and inspire them to take action. By implementing these strategies, you can elevate your WordPress platform and create a captivating online presence.


Substack
♅ Rx

Highlighting a fiery and unconventional opportunity for your Substack content, this transit has the Moon in Aries conjunct natal Uranus Retrograde in the combined charts of Substack. 

Uranus in general rules the future, innovation, unconventional or controversial approaches, topics, and opinions being brought into the domain of the mainstream. When retrograde this effect is felt more on a subconscious or internal level, to provide words or context to what your community is feeling especially in regards to what’s frustrating them and where they have felt unclear as to what actions will bring about the changes they desire. 

In this case, the changes may be approached from inside of them, based on their own programming, beliefs, or understanding of the world. They are more welcoming of new approaches, especially if it unites them in their frustration and motivation towards initiating or taking big action towards something that helps them to direct the intense energy they’re experiencing. 

This transit amplifies the rebellious, forward-thinking nature of Substack, urging you to break free from conventional norms. It's time to unleash your creativity and deliver content that's unique, thought-provoking, and pushes boundaries. Don't be afraid to shake things up and challenge the status quo.

 

This transit encourages you to revisit past strategies and explore untapped potential. Take this opportunity to experiment with different formats, topics, and styles. Embrace the unexpected and surprise your subscribers with fresh perspectives and engaging content.

This can also be a great time for clear CTAs, especially by helping them to implement these world-changing and collective-changing approaches from the inside out. 

Marketing Advice:

  1. Bold Personal Branding: Embrace your authenticity and infuse your Substack with your unique voice. Let your passion, humor, and down-to-earth style shine through your writing, captivating your subscribers and creating a personal connection.

Example Strategies:

  • Share personal anecdotes and relatable stories that resonate with your audience.
  • Inject humor and wit into your content to make it entertaining and enjoyable.
  • Craft compelling headlines and subject lines that grab attention and make people want to click.
  1. Engage and Entertain: Foster meaningful interactions and keep your subscribers hooked with engaging content. Create a sense of community and make them feel like part of an exclusive club.

Example Strategies:

  • Host interactive Q&A sessions or virtual events to connect directly with your subscribers.
  • Respond to comments and emails, showing genuine interest and fostering a dialogue.
  • Incorporate interactive elements like quizzes, polls, or challenges to keep your audience engaged.
  1. Surprise and Delight: Take advantage of the unexpected energy of this transit to surprise your subscribers. Unleash your creativity and experiment with new ideas, formats, and collaborations.

Example Strategies:

  • Collaborate with other well-known content creators or experts in your niche for guest posts or interviews.
  • Offer exclusive behind-the-scenes content or sneak peeks to reward loyal subscribers.
  • Launch limited-time offers, discounts, or giveaways to create a sense of urgency and excitement.

EMAIL

At the beginning of Aries Energy - Lasting for the 1st day of Aries Energy:

EMAIL MARKETING - COLD EMAILING
☾  ☋ 

This period in the cycle is all about leveraging relationships. Here we have the transit Moon conjunct the Natal Moon and South Node in Aries in Email Marketing (Cold)’s chart, indicating an opportunity to reconnect with your email list and audience. Some ways to do this could be a re-cap of why they joined your list, some new ways to suggest benefitting or using a lead magnet they signed up for, sharing some of your best pieces of content to help support them, and rekindling any lost romance. Look at it as an opportunity to woo them back if you've lost touch, or to warm them up if you are preparing to step into another promotion connected to something they've already received from you in the past.

If you haven't taken the time to properly introduce yourself or your work in a deeper way this can be a great time to do so, you can also use your email to share an inspiring story and then ask them to reply back and share something about themselves so you can get to know them. This will help with your open rates and improve your deliverability not to mention build stronger relationships with your list. 

If you are using this period to reach out to cold leads, it's important to make sure you're giving them something valuable and showing that you've taken the time to learn about their business or needs, sending mass emails that aren't personalized could backfire in your face at this time, or cost you your reputation.

Marketing Advice:

  1. Compelling Subject Lines: Craft attention-grabbing subject lines that pique curiosity and entice recipients to open your emails. Use a mix of personalization, urgency, and value proposition to stand out in crowded inboxes.
  2. Personalized Introductions: Start your cold emails with a personalized touch. Reference specific details about the recipient's business or recent accomplishments to demonstrate that you've done your research and are genuinely interested in their needs.
  3. Value-Oriented Offer: Clearly communicate the unique value your product or service provides. Highlight the benefits, solutions, and advantages it offers to address the recipient's pain points or challenges. Emphasize how it can make their lives easier or more successful.
  4. Social Proof: Incorporate social proof elements in your cold emails to build trust and credibility. Include testimonials, case studies, or success stories from satisfied customers to showcase the effectiveness and reliability of your offerings.
  5. Clear Call to Action: Guide recipients towards the desired action by providing a clear and concise call to action. Whether it's scheduling a call, downloading a resource, or signing up for a free trial, make it easy for them to take the next step.
  6. Follow-Up Strategy: Don't be discouraged by initial non-responses. Plan a strategic follow-up sequence to re-engage potential leads. Customize follow-up emails with new angles, additional information, or limited-time offers to reignite their interest.

    Example Strategies:

  • Crafting personalized subject lines that mention a recent achievement of the recipient's company
  • Sharing case studies or success stories highlighting how your product/service solved similar challenges
  • Offering a free resource or tool relevant to their industry or role
  • Including a time-limited discount or exclusive offer to create a sense of urgency
  • Sending a personalized video message expressing your interest and value proposition

With the lunar conjunction to your Natal Moon and South Node in Aries, embrace the fiery energy and assertiveness to engage potential leads through compelling cold email strategies. By implementing these practices, you can increase your chances of capturing attention, building trust, and ultimately converting leads into customers.

Email in All Forms (But Especially Personal Email/ Warm Audience)
Chiron Rx, ☋ 

In general early on in Aries Moons are not the best times for direct pitching and selling via email, here we can see that the transit Moon is conjunct Chiron Rx and the South Node which can indicate losses or a focus on wounds and pain. It can however be a great time to leverage your relationship with your list, especially if you have been nurturing it, and use this period to reconnect with them through their struggles and the various options you have available to help them, giving a little extra at this time goes a long way, and also helps to refill the cup before you lean more directly into your pitch.

Ensure you're using emotional and action-oriented language in your email copy, share stories, inspirational insights, and your expertise (South Node), and use this period to deeply connect with them before inviting them to go deeper into your sales process.

Marketing Advice:

  1. Authentic Storytelling: Share authentic stories that resonate with your audience's struggles and aspirations. Use vulnerability and empathy to create a genuine connection and show that you understand their pain points.
  2. Addressing Pain Points: Identify the pain points your audience is facing and present your product or service as a solution. Clearly communicate how it can alleviate their challenges, making their lives easier or more enjoyable.
  3. Emotional Appeal: Appeal to the emotions of your audience. Connect with their desires, dreams, and aspirations, and evoke the positive emotions they seek to experience. Craft your messaging to inspire and motivate action.
  4. Empowering Language: Use empowering language that instills confidence and self-belief in your audience. Highlight the potential for growth, success, and transformation that comes from engaging with your offerings.
  5. Personalized Approach: Tailor your email messages to individual recipients whenever possible. Address them by their name, reference their specific needs or interests, and show that you've taken the time to understand their unique situation.
  6. Engaging Call to Action: Create a compelling call to action that encourages recipients to take the next step. Whether it's making a purchase, scheduling a call, or signing up for a newsletter, make the process clear and enticing.

Example Strategies:

  • Sharing personal stories of overcoming challenges and how your product/service helped you or others
  • Providing case studies or testimonials that showcase the positive impact of your offerings
  • Offering exclusive discounts or bonuses to create a sense of urgency and reward
  • Sending personalized follow-up emails that address specific pain points mentioned by the recipient
  • Including a heartfelt and inspiring message in your email signature to leave a lasting impression

With the lunar conjunction to your Natal South Node and Chiron Retrograde in Aries, seize the opportunity to connect with your audience on a deeper level through authentic storytelling and addressing their pain points. By incorporating these strategies, you can create compelling email messages that resonate with your audience, foster trust, and drive meaningful engagement and conversions.

At the middle and end of Aries Energy - Beginning the 2nd day of Aries Energy:

EMAIL MARKETING - COLD EMAILING
☿

If you leveraged the activation of the Moon, the South Node, and Chiron on the previous day, today is your lucky day. This is the day where you step into a combination of teaching, sharing valuable information and directly asking for the sale in your email copy. This email is best as a combination of bullet point information including important details they need to take action and make a decision, along with urgency and inspiration to act now.

This can also be a great time to invite them to get on a call, join an event or webinar, or share an application form. You may not get as many leads or sign-ups as you'd like if you haven't been warming up your list much before this, but you'll likely still get some great responses, so long as you use this time to inform, inspire and invite.

If you have been warming your list up for a while, don't hold back any punches, you can find a lot of success in directly pitching at this time.

Marketing Advice:

  1. Compelling Subject Lines: Craft attention-grabbing subject lines that pique the curiosity of recipients. Make them concise, personalized, and highlight the value or benefit they can expect from opening the email.
  2. Clear and Concise Messaging: Keep your email content clear, concise, and to the point. Present the value proposition of your product or service in a compelling way, focusing on how it can solve the recipient's pain points or challenges.
  3. Personalization: Take the time to personalize each cold email with relevant details about the recipient. Mention their name, company, or specific interests to show that you've done your research and tailor the message to their needs.
  4. Establish Credibility: Include social proof, such as client testimonials or industry recognition, to establish your credibility and build trust with potential leads. Highlight any relevant achievements or success stories to showcase your expertise.
  5. Call to Action: Clearly state the desired action you want the recipient to take, whether it's scheduling a call, requesting more information, or making a purchase. Make it easy for them to respond or engage with a compelling and straightforward call to action.
  6. Follow-Up Strategy: Develop a follow-up strategy to increase response rates. Craft polite and engaging follow-up emails to remind recipients of your initial outreach and reiterate the value they stand to gain from your offering.

Example Strategies:

  • Personalized email introductions mentioning common connections or shared interests
  • Highlighting specific pain points and offering tailored solutions
  • Sharing success stories and case studies to demonstrate the positive outcomes of your product/service
  • Providing a limited-time offer or exclusive discount to create a sense of urgency
  • Using a conversational and friendly tone to establish rapport with the recipient

With the lunar conjunction to your Natal Mercury in Aries, leverage your assertiveness and communication skills to craft compelling cold emails that capture the attention of potential leads. By incorporating these strategies, you can increase your chances of engagement, generate quality leads, and drive successful conversions in your cold email marketing efforts.

Email in All Forms (But Especially Personal Email/ Warm Audience)
MC 

Overall for any emailing, this is an excellent time to bring attention, awareness, visibility, and impact to your offers through email marketing. We are feeling more assertive at this time, and aren't afraid to directly invite clients to participate, purchase or otherwise engage in our offers and content. Making sure that your offer is enticing, and that potential obstacles to saying 'yes' are removed, this period provides a lot of momentum and push behind your marketing campaigns. The most important thing to remember here is to stand behind what you promise as your reputation can be directly impacted here. One way to incentivize action is to reward quick action (think disappearing bonuses, discounts, VIP treatments), as under Aries we sometimes just need a little extra fire in the right place to kick us into gear. The message here is the easier you can make it for them to get results, implement and have success, the faster they'll say yes. 

Marketing Advice:

  1. Strong Brand Identity: Ensure your emails reflect your brand's personality and values. Use a consistent tone, design, and visuals that resonate with your target audience and convey your brand's uniqueness.
  2. Compelling Subject Lines: Craft attention-grabbing subject lines that immediately capture the reader's attention and curiosity. Emphasize the value or benefit the recipient will receive by opening and engaging with your email.
  3. Clear Value Proposition: Clearly communicate the unique value your product or service offers. Highlight its features, benefits, and how it solves the recipient's pain points or fulfills their desires.
  4. Social Proof and Testimonials: Incorporate social proof, such as testimonials, reviews, or case studies, to build trust and credibility. Showcase the positive experiences of existing customers to inspire confidence in your offering.
  5. Persuasive Call to Action: Create a strong and persuasive call to action that guides the recipient towards the desired action, whether it's making a purchase, signing up for a trial, or subscribing to a newsletter. Use action-oriented language and make it easy for them to take the next step.
  6. Segmentation and Personalization: Segment your email list based on relevant criteria, such as demographics, interests, or previous interactions. Personalize your emails by addressing recipients by name and tailoring the content to their specific needs or preferences.

Example Strategies:

  • Exclusive discounts or promotions for email subscribers
  • Limited-time offers to create a sense of urgency
  • Personalized product recommendations based on previous purchases or browsing history
  • Interactive elements like surveys or quizzes to engage recipients and gather valuable insights
  • Nurture campaigns with a series of emails to build relationships and guide leads through the sales funnel

With the lunar conjunction to Email Marketing's Natal Midheaven in Aries, leverage this transit's amplification of visibility and assertiveness to make a strong impact on your email marketing campaigns. By incorporating these strategies, you can effectively engage your audience, generate quality leads, and drive sales through the power of email messaging.

EMAIL NEWSLETTERS
☋

If you're planning on sending a regular newsletter to your list at this time, the Moon's conjunction with the South Node helps to warm up old relationships and kindle nostalgia and familiarity with your audience. This can be a good time to rehash old content, remind them of assets or tools they have at their disposal, re-offer an older product or service for sale, or address previously discussed themes in older newsletters or training you've held.

Marketing Advice:

  1. Compelling Subject Lines: Craft subject lines that evoke curiosity and create a sense of anticipation. Use concise and attention-grabbing language that encourages recipients to open your emails.
  2. Engaging Storytelling: Weave engaging narratives and stories into your newsletters. Capture the attention of your readers by sharing personal experiences, anecdotes, or success stories that align with your brand's message and values.
  3. Visual Appeal: Incorporate visually appealing elements, such as eye-catching images, GIFs, or videos, to make your newsletters visually stimulating and enhance the overall reading experience.
  4. Call to Action: Include a clear and persuasive call to action in your newsletters. Encourage your readers to take the desired action, whether it's visiting your website, making a purchase, or participating in a special offer or promotion.
  5. Exclusive Content and Offers: Reward your subscribers with exclusive content, sneak peeks, or special discounts. Make them feel valued and part of an exclusive community, fostering loyalty and engagement.
  6. Mobile Optimization: Ensure your newsletters are mobile-friendly and optimized for various devices. Most people access emails on their mobile devices, so make sure the content, layout, and design are easily readable and accessible.

Example Strategies:

  • Curated lists of resources, articles, or products relevant to your niche
  • Personalized recommendations based on subscribers' preferences or previous interactions
  • Interactive elements like quizzes, surveys, or polls to encourage engagement and feedback
  • Behind-the-scenes insights or sneak peeks into upcoming projects or launches
  • Thought-provoking questions or discussion topics to foster conversation and community building

Harness the power of nostalgia and the boldness of Aries during this transit to create impactful email newsletters. By implementing these strategies, you can foster a strong connection with your audience, nurture leads, and drive sales through the engaging and persuasive nature of email newsletter marketing.

GMAIL
⨀ 

When it comes to using Gmail we can assume that the emails you're sending today are connected to following up, lead generation, or administrative tasks. This can be a great time to tackle all of those, while also building strong relationships with those you're emailing. Here we have the transit Moon Conjunct Gmail's Sun, meaning that we are bringing a spotlight of attention to our messages, wherever they may be going.

This can be a great aspect for signing clients, sending out proposals, re-connecting with colleagues, friends, acquaintances, or even referrals for the first time. Whatever projects are being initiated under this transit will get the attention and energy they need to move forward, so long as Mercury isn't retrograde. 

Marketing Advice:

  1. Subject Line Impact: Craft compelling and attention-grabbing subject lines that convey urgency, excitement, or exclusivity. Use action-oriented language and create a sense of anticipation to increase open rates.
  2. Concise and Direct Content: Aries energy encourages brevity and straightforwardness. Keep your email content concise, clear, and impactful. Get to the point quickly, highlighting the value or benefit for the recipient.
  3. Personalization and Individualization: Tailor your emails to resonate with the individual recipient. Use data-driven personalization techniques to address them by name and include relevant information or recommendations based on their preferences or previous interactions.
  4. Call to Action: Include a strong and persuasive call to action in your emails. Clearly state the desired action you want recipients to take, whether it's making a purchase, signing up for a webinar, or scheduling a consultation. Use action verbs and emphasize the benefits they will gain.
  5. Visual Appeal: Incorporate visually appealing elements into your emails to capture attention. Use high-quality images, engaging graphics, or videos that support your message and enhance the overall visual experience.
  6. Mobile Optimization: Optimize your emails for mobile devices. The majority of recipients read emails on their smartphones or tablets. Ensure your email design and layout are mobile-friendly and that all elements are easily viewable on smaller screens.

Example Strategies:

  • Limited-time offers or flash sales with a sense of urgency
  • Customer success stories or testimonials that highlight the value of your products or services
  • Personalized product recommendations based on previous purchases or browsing history
  • Exclusive discounts or promotions for loyal subscribers or VIP customers
  • Interactive elements like gamified surveys or quizzes to boost engagement and collect valuable data

Embrace the energetic influence of Aries and infuse your Gmail email marketing with confidence, directness, and a sense of urgency. Implement these strategies to create impactful and persuasive emails that drive engagement, lead generation, and sales through the power of Gmail's Natal Sun Transit.

⛰️♉ Social Media With Taurus

MARKETING WITH THE LUNAR ZODIAC – QUICK SUMMARY

TAURUS
NEED: Taurus is looking for security, resources, materials, finances, and quality of life, they are interested in having things work for them, but they aren’t interested in having to do a lot of work to get it done.

Aries demands a totality, and after Aries, Taurus is spent, it wants to enjoy some of its time now. The energy is slower than Aries, they want to have their cake and eat it too. They view everything through the lens of security, comfort, and safety. These are needs for Taurus.

They want to keep their comforts without having to tax themselves too much, to them there is no reason why they can’t have fun while working or getting things done. They want to do it when they are INSPIRED, at their PACE, not yours.

They cannot be rushed to make a decision or take action. In fact, trying to hurry them alone will usually result in them walking away/or digging their heels in more firmly. The emphasis here is home, security, wealth, luxury, enjoyment, and experiencing life (through their senses, foods, music, and textures), on their terms.

Taurus rules the 2nd house of resources/skills/ finances/materials/security and personally generated income in the astrology chart. If they can experience things from the comfort of their own home or space, even better.

They are focused on the homeyness of things and all the things that stem from that space. They want to do it themselves, or be pampered and have someone else do it for them, either way, they want the quick route there, they need a simple, easy, and a shortcut because they have more important living to do. We are creatures of habit in Taurus, we want our comfort zones, we want coziness, and we don’t like taking risks; if we can get away with doing it in our pajamas that works too.

Taurus is naturally a business sign because it’s stubborn and consistent with things that are important to it. It understands that business and success only work if it nurtures us RIGHT NOW as well as LATER. The gratification with Taurus needs to come NOW and LATER, it can’t just be later.

It’s interested in more than just survival, it needs to have its needs taken care of now, which is what makes it a sustainable sign for business.

However it’s not good with waiting for things, so make sure your marketing doesn’t keep them waiting too long. Don’t make it weed through a bunch of information, it wants you to have taken the time, assessed all the risks, and make the decision as EASY as possible.

If you make Taurus overthink or have to do research before it decides, the answer is likely no. If you promise something to a Taurus/during a Taurus Moon, be sure you give it to them, don’t inflate anything because they will remember.

MARKETING: Taurus will throw money at solving a problem, especially if they don’t need to have to do much to solve it, or the feeling of buying something makes them feel like they are doing something about it – think templates, done for you, step-by-step, done with you and pre-done systems. They are interested in making their lives better NOW, so anything you sell or market should fit this bill. It needs to be focused on immediate gratification, in some way, ie. Join now and get access to my templates, my system, my vault of content, etc.

They are also enticed by creating security/ financial wealth, material gain, in the short term, or alleviating themselves of guilt or shame, so if your product/service helps them forgive themselves, or feel better about themselves now, even better.

They have big hearts, they are big givers, and will often give to others at the expense of themselves, they need this kind of support in their own lives. They like ‘collecting’ things, acquiring things, that they can store up and save for later. So even if they won’t use it right away, they feel better knowing they have it. If you are selling something that has a variety of things, a slew of tools, or a vault of content or applications, especially if they can go through it at their own pace, they are more likely to buy.

They know they aren’t like other people, that systems/structures that work for others, don’t really work for them, so if you make it easy for them, give them a shortcut, or cut out the fluff that they don’t want to spend their time doing, they will become long-term customers. If they can do/include your product/service into their current routine and it seamlessly fits in, all the better, they don’t like change, so if what you’re offering requires them to have to step too much out of their habits/patterns they will likely decline.

Talk about your own ‘laziness’. Talk about your creature comforts, your vices, your indulgences. Host unboxings, and walkthroughs that show ease/simplicity/application in real-time.

Think of how your product/service can be templatized (I made that up, but you get what I mean!). How can you ‘cookie-cutter’ your offer/service, or offer something to make it easier to apply? Taurus will love you for it. Website templates, social media templates, and apps.

They also love beautiful things, beautiful branding, photos, behind-the-scenes, beautiful products/physical items/spaces, and flowers. They aren’t especially great with follow-through because they need the feeling of immediate satisfaction, which often doesn’t happen until later with larger projects/goals. So help them to feel good NOW, or THROUGH your process, step by step. Helping them implement is good, a call where you help them set up something, or a check-in call later is also good.

If they can see how investing now will not only make them feel good now but also help them improve something LATER in the near future, this is usually enough for their logical mind to say ‘yes’. They like pampering themselves. They do a lot for others, and they know others probably won’t see it, or give them a ‘permission slip’ to indulge, so they like it when your product/service makes them feel like they can pamper themselves. Marketing your product/service like a spa/retreat/get-away is also excellent.

BEST TYPES OF CONTENT/DELIVERY FORMATS FOR TAURUS:

  • Give Me -don’t tell me. Give them something that’s already done for them, especially if it’s free, high value, AND beautiful.
  • Videos/Live Streams
  • Blogs with photos and how-tos.
  • Podcasts that they can listen to while doing other stuff.
  • Kindle Books or Audible/audio format.
  • Videos showing lifestyle with your product/service.
  • Fancy downloadables/opt-ins.
  • They love great branding/product mock-ups.
  • Relate parts of your life that involve being at home, being a home-body, and things that you do to pamper yourself/indulge while doing relatively mediocre/ordinary things.
  • All things home and self (living spaces, family, pets, recipes/cooking, and ways of beautifying the home/office space, or material things like bags/purses (look inside my purse), my favorite self-care items/products)
  • Being able to nurture and be nurtured is very Taurus.
  • Buying gifts for yourself/your business, the gift you’re giving to yourself/your business, you deserve, it’s time, you work so hard, you’re always helping everyone else, ‘why not?’ luxury, top-of-the-line, best-rated, high quality, imported, rare, pamper yourself, irresistible, one-of-a-kind, limited time, edition, exclusive,  (language to use when marketing to Taurus energy)
  • Put the focus and the attention on them, not you. It’s all about THEM. Flatter them, compliment them. Give them shout-outs. Boost them up.
  • Make your offer a great deal. Tell them how much they’re saving. Show them a chart comparison, and do the research for them. It makes them feel more secure. They like feeling like they’re getting a discount or are walking away a winner.
  • Talk about the ways they can apply/use your system/product/service – in their pj’s, from the comfort of their own home, or on their phone while driving their kids to soccer practice.
  • Tell them how it will make them more organized, the envy of the PTA, they like feeling like they have their shit together, so if your product/service does that, they’ll love you for it.
  • They are far more capable than they ever give themselves credit for, remind them of it.
  • Gifts, high-value freebies.
  • Private Community Spaces where they feel comfortable and surrounded by others like them. Deliver your content in an ‘exclusive’ or private area.
  • Personalized Emails, written directly to them, where you take your guard down, and share your vulnerabilities, and what’s important to you and them.
  • Coaching Calls/Group Calls/Intimate Community Calls.
  • Give them a system/technique that you do on the spot.
  • Ways to make money, become more wealthy, be more of who they are, and be in their purpose, especially delivered through live stream, video, or audio/podcast format.
⛰️TAURUS Content Calendar by Platform ♉

♉🏔️ Taurus Activated Social Media Platforms

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FACEBOOK

At the beginning of Taurus Energy - Lasting for the 1st day of Taurus Energy:


Facebook Posts 
MC ♂☊

That's a load of Bull! (a little Taurus Astro humor for you).
With this transit we see a triple whammy of the natal Midheaven, Mars, and North Node in Taurus in Facebook's combined charts.

The Midheaven rules our reputation, public achievements, success, legacy, and what you're known for, this being in the sign of Taurus this presents possibilities for you to develop a firm business foundation and income stream through consistent (Taurus) Facebook posts. This is further activated by the addition of Mars in Taurus, with Mars ruling action, motivation, momentum, CTAs, and more specifically sales.

In addition with the North Node also being in Taurus, this serves as an opportunity to focus on common goals and higher purpose that your community and followers have in common.  In this case, there can be a desire to create financial security, to 'live well', to grow wealth, and to satisfy more immediate desires. All of these placements are auspicious for generating sales on the platform.

This can be a great time to not only determine a consistent posting routine for yourself (what you choose now will be more in alignment with your habits and less likely to end up as a great but unrealistic idea) but also to think about the types of content you share that are relevant to your followers and ideal clients daily habits and routines.

Do you create and post content that people would appreciate reading daily, over morning coffee, or at night in bed as they settle in for the night? Is it something they'd look forward to reading to learn the latest developments, updates, or techniques (with ROI that is connected to saving time, money, health, or making their lives easier)?

It's important to keep in mind that the energy of Taurus is often described as lazy, and while in some specific or more personal cases, this is true, I prefer to see it as efficient in how it uses its energetic resources. If it can find a way to use less energy, less time, do less work, and still achieve a good result, then it's going to opt for the path of least resistance. After all, Taurus is a resource sign.

The focus here is to enjoy life now while also finding a way to secure the future, and keep things the way they are, or hold onto what it has. Being a fixed sign it is resistant to change, and that's what makes it so predictable. Keeping these themes and needs in mind as you write your content to your people will be helpful to understand their desires and what will draw them to your offers. 

The positive features of this are that if your product or service helps them to get great results without having to do a lot of work, or still maintain their routines, you're more likely to make sales.

From a content perspective, consistency here is what allows you, your content, your ideas, and your systems to remain not only in their awareness but potentially become a part of their day and ingrained habits. At this point, it's only a matter of time when and what they purchase.

The overall influence of this transit is that this is a good time to become consistent about your messaging, offers, and posting schedule. Use this time to share high-value content, pitch, sell and ensure your CTAs are clear, and focus on content that meets the needs of your idea clients' overall goals and sense of higher purpose and growth. Nailing these will increase your conversations while also building a stable foundation for your business on Facebook.

Marketing Advice:

  1. Authentic Storytelling: Share your brand story in a way that connects with your audience on a deeper level. Be transparent, genuine, and relatable, allowing your audience to resonate with your journey.

Example Strategies:

  • Create engaging video content that showcases behind-the-scenes moments, product demonstrations, or personal stories.

  • Craft compelling captions that evoke emotions and encourage meaningful interactions.

  • Share user-generated content to highlight the experiences and testimonials of your satisfied customers.

  1. Visual Appeal: Leverage the power of visuals to capture attention and make an impact on Facebook. Invest in high-quality imagery and design elements that align with your brand's aesthetics.

Example Strategies:

  • Use eye-catching graphics, infographics, or carousel posts to present information in a visually appealing way.

  • Incorporate captivating images or videos that convey your brand's personality, values, and products/services.

  • Experiment with Facebook's interactive features like polls, quizzes, or AR filters to engage your audience.

  1. Community Engagement: Foster a sense of belonging and build a loyal community around your brand on Facebook. Encourage conversations, create meaningful interactions, and provide value to your audience.

Example Strategies:

  • Host Facebook Live sessions to engage directly with your followers, answer their questions, and provide valuable insights.

  • Run contests or giveaways that require audience participation, encouraging them to engage with your content and share it with their friends.

  • Join relevant Facebook Groups and actively participate in discussions, offering advice, and sharing your expertise.

Facebook Stories
♂

This is a potent period to leverage Facebook Stories to encourage your followers, clients, and viewers to take clear action. Under the influence of Taurus, this action is focused more on immediate gratification and a desire to save time, money, or effort.  As well the desire can be more visually or superficially oriented with Taurus being ruled by Venus.

Can you customize your offer, pitch, or CTA to provide immediate satisfaction for them, or absolve them of guilt, or self-judgment around laziness? By saying yes to your offer does it provide them with an immediate sense of personal satisfaction that they are doing something about their problem? If the answer is yes then your offer will do exceptionally well under this transit through Facebook Stories.

This can also be a great time to use Facebook Stories as a re-cap or redirect to your Facebook Posts (see above summary) and use this time to redirect them to your offer or remind them that time is running out.

Because Taurus is drawn to high value, luxury, and exclusive offers, if your offer has limited spaces, limited numbers, or other luxury qualities to it, this can also be an excellent time to share it.

Marketing Advice:

  1. Compelling Visuals: Leverage the visual power of Facebook Stories to capture attention and tell your brand's story. Create visually stunning content that stands out amidst the sea of stories.

Example Strategies:

  • Use high-quality images or videos that showcase your products, services, or behind-the-scenes moments.

  • Incorporate eye-catching design elements, stickers, or filters to add flair and personality to your stories.

  • Experiment with different story formats like boomerangs, stop motion, or interactive polls to engage your audience.

  1. Emotional Storytelling: Connect with your audience on an emotional level through storytelling. Craft narratives that evoke feelings, resonate with their experiences, and align with your brand values.

Example Strategies:

  • Share personal stories that reflect your brand's journey, struggles, and triumphs.

  • Highlight customer success stories, testimonials, or case studies to showcase the impact of your products/services.

  • Incorporate storytelling techniques like cliffhangers, relatable anecdotes, or inspirational messages to keep your audience engaged.

  1. Call to Action: Encourage your audience to take action and engage with your brand through your Facebook Stories.

Example Strategies:

  • Use interactive features like polls, quizzes, or swipe-up links to drive engagement and gather valuable insights.

  • Include clear and compelling calls to action, such as "Swipe up to learn more," "Tap to shop now," or "Tag a friend who needs this."

  • Collaborate with influencers or partner brands to create co-branded stories that encourage cross-promotion and increase reach.

Facebook Reels
♅

This transit sees the Moon activating natal Uranus in Taurus in Facebook Reels chart. Uranus in Taurus is all about utilizing technology, the internet, the future, and innovative approaches (Uranus) to generate income, resources, and security (Taurus).

This can be an excellent time to post your offers, ideas, or unique system to Facebook Reels. Under Uranus activities now can be more impulsive, immediate, or sudden, which also indicates this is a good time for flash sales, surprise offers, or sharing new, shocking, or unique information or details.

Marketing Advice:

  1. Unleash Your Creativity: Embrace the freedom and creativity of Facebook Reels to showcase your unique talents, perspectives, and brand voice.

Example Strategies:

  • Showcase your artistic skills, whether it's painting, dancing, or playing a musical instrument.

  • Share behind-the-scenes glimpses of your creative process or workspace.

  • Collaborate with other creators or influencers to co-create exciting and original Reels.

  1. Unexpected Surprises: Tap into the element of surprise to captivate and engage your audience. Keep them on their toes by incorporating unexpected twists, humor, or exciting reveals into your Reels.

Example Strategies:

  • Create Reels with unexpected transitions, visual effects, or humorous storytelling.

  • Surprise your audience with exclusive discounts, giveaways, or special announcements hidden within your Reels.

  • Experiment with unexpected collaborations or guest appearances to spark intrigue and curiosity.

  1. Authenticity and Self-Expression: Use Facebook Reels as a platform for self-expression and showcasing your brand's unique personality. Let your true self shine through in your content.

Example Strategies:

  • Share personal stories, experiences, or anecdotes that align with your brand values.

  • Use music and soundtracks that resonate with your audience and reflect your brand's vibe.

  • Engage with your audience through comments, responding to questions, or creating Reels that address their interests or concerns.

Facebook Messenger
☿

If you are utilizing your Facebook Posts, Facebook Reels, or Facebook Stories to generate leads, share offers, and ask people to comment for more information, and your strategy includes following up with them via DM in Facebook Messenger this can be an excellent period to do so.

Here we see the transit Moon conjunct with Facebook Messenger's natal Mercury in Taurus. Mercury rules education, information, data, communication, commerce, processing, networking, and connection, and in Taurus, this is done through a medium that is comfortable, and low-pressure. With Facebook Messenger, sharing details, especially those that were requested, using this period to follow up, or sending personalized messages that are related to business, cash flow, saving time, saving money, or luxury offers or gains can be beneficial at this time. Taurus loves a personal touch as well as the sense of exclusivity that can be attained through more private messaging, and also of course the ability to not respond (which makes this a low-pressure approach).

Not a great time for copy-pasting impersonal messages, but really great if you utilize Facebook Messengers' voice message, or video option to connect with them on a more personal basis.

With Mercury being in the mix, this may be focused on sharing detailed information, sending a link, an invite, training, inviting them to a call, answering questions, or teaching in some way.

It's important to note that under Taurus they don't do well with pressure, fear, or intimidation, and will likely resist further if you try to impose restrictions or expectations. However if they feel pampered, and excited about the offer, and if the offer is limited or exclusive in some way that can go a long way in moving the needle forward.

Marketing Advice:

  1. Personalized Messaging: Tailor your messages to each individual recipient, making them feel seen and valued. Personalization fosters a sense of connection and increases the likelihood of engagement.

Example Strategies:

  • Use merge tags or custom fields to address recipients by their names.

  • Reference specific details or preferences based on their previous interactions or profile information.

  • Offer personalized recommendations or solutions based on their needs or interests.

  1. Prompt and Timely Responses: Respond to messages promptly to show your dedication and attentiveness. Quick and reliable communication helps build trust and enhances the customer experience.

Example Strategies:

  • Set up automated responses to acknowledge received messages and provide estimated response times.

  • Use chatbots or AI-powered tools to handle common inquiries or provide immediate support.

  • Create a designated team or system to monitor and respond to messages efficiently.

  1. Value-Driven Content: Provide valuable content through Messenger to educate, inform, and nurture your leads. Share insights, tips, or exclusive offers that align with your target audience's interests and pain points.

Example Strategies:

  • Send personalized newsletters or updates related to your industry or niche.

  • Offer exclusive discounts, promotions, or early access to new products or services.

  • Provide educational resources such as e-books, guides, or video tutorials.

  1. Seamless Sales Funnel: Use Messenger as part of your sales funnel by guiding leads through the customer journey. Provide relevant information, address objections, and offer support to facilitate conversions.

Example Strategies:

  • Share product information, specifications, and customer testimonials through Messenger.

  • Use Messenger for product demos or consultations.

  • Offer personalized discounts or incentives to encourage purchase decisions.

  • Drive traffic from your Facebook Posts, by asking them to comment below to receive a DM with information, or access to your offer (free or paid).

At the middle & end of Taurus Energy - Beginning on the 2nd day of Taurus Energy:


Facebook Posts
MC, ☊

This activation is similar to the one I included above under Facebook Posts, with the exclusion of Mars, please refer to that summary for suggestions on how to use this transit.

Facebook Reels
☊

Here we see the Moon conjunct Facebook Reels natal North Node in Taurus. As shared above under Facebook Posts,  this serves as an opportunity to focus on common goals and higher purpose that your community and followers have in common.  In this case, there can be a desire to create financial security, to 'live well', to grow wealth, and to satisfy more immediate desires. All of these placements are auspicious for generating sales on the platform.

Knowing and understanding this overarching theme, and how your content, your message, your offers, and your expertise unite to serve this bigger picture need within your community and ideal clients can help you to craft content that speaks to them in a deeper way while also helping them to fulfill this purpose on some level.

Because Taurus is often focused on immediate needs, usually what we need to survive, many feel guilty or resistant around it, whether its resistance is in being open about what they want and need, or in even thinking about it. Understanding this guilt, and the commonly held stories, pain, and beliefs your community has around it and deconstructing it in your content can ensure that your content serves as a medicine.

Think of it as a permission slip. By sharing these permission slips in our content, we free people up to let go of their shame around money, security, and material needs and wants, so that they can then be their best selves and have a real impact in the world. What are these hangups for your people? Use this period to talk about them and inspire them to think bigger.

Marketing Advice:

  1. Authentic Storytelling: Use Facebook Reels as a platform to share your stories, experiences, and insights. Authentic storytelling helps you connect with your audience on a deeper level and build a loyal following.

Example Strategies:

  • Share behind-the-scenes footage or glimpses into your creative process.

  • Use narratives that evoke emotions and resonate with your target audience's experiences.

  • Incorporate user-generated content to foster a sense of community and participation.

  1. Visual Appeal: Create visually stunning videos that capture attention and inspire engagement. Focus on high-quality visuals, creative editing, and compelling aesthetics to make your Reels stand out.

Example Strategies:

  • Experiment with different video formats, such as tutorials, time-lapse, or stop motion.

  • Use eye-catching visuals, vibrant colors, and engaging transitions.

  • Incorporate music or sound effects that complement the mood or message of your content.

  1. Educational and Entertaining Content: Offer value to your audience by providing educational or entertaining content through Facebook Reels. This can range from quick tips and hacks to informative tutorials or entertaining skits.

Example Strategies:

  • Share bite-sized educational content related to your industry or niche.

  • Demonstrate practical tips, tricks, or DIY projects through concise videos.

  • Infuse humor or creativity into your Reels to entertain and engage your audience.

  1. Consistent Posting Schedule: Maintain a consistent posting schedule to keep your audience engaged and build anticipation. Regularly share fresh and engaging content to establish a strong presence on Facebook Reels.

Example Strategies:

  • Create a content calendar and plan your Reels in advance.

  • Post at optimal times when your target audience is most active.

  • Use analytics and insights to track the performance of your Reels and refine your strategy.

INSTAGRAM

At the beginning of Taurus Energy - Lasting for the 1st day of Taurus Energy:


Instagram Posts
☊

Here we have the powerful alignment of the Moon and the natal North Node in Taurus in Instagram's combined charts. It's an exciting time where we can tap into the common goals and higher purpose that our community and followers share. On Instagram, this translates into a desire for financial security, the pursuit of a comfortable and abundant lifestyle, and the satisfaction of immediate desires.These influences are favorable for generating sales, especially for luxury, exclusive, or high-quality products or services, and creating a thriving business on the platform.

Understanding this overarching theme and how our content, message, offers, and expertise align with the deep needs of our community and ideal clients allows us to craft impactful content. We have the opportunity to speak directly to their core desires while helping them fulfill their purpose in meaningful ways.

Taurus is often associated with immediate needs and survival instincts as well as more material wants, which can sometimes be accompanied by feelings of guilt or resistance. We have the power to address these emotions head-on in our content, acknowledging the common stories, pain, and beliefs surrounding financial security and material desires. By deconstructing these limiting beliefs and providing permission to embrace their desires, our content becomes a transformative force, empowering our audience to step into their best selves and make a real impact in the world.

What is the shared bigger and more luxurious or material-oriented vision of your followers? Using imagery that portrays this while also giving them a permission slip to indulge themselves can gather a lot of engagement at this time.

Marketing Advice:

  1. Authentic Visual Storytelling: Use Instagram as a platform to share your visual story and connect with your audience on a deeper level. Embrace your authenticity, showcase your unique perspective, and use visuals to convey your message.

Example Strategies:

  • Share captivating photos or videos that reflect your personal or brand identity.

  • Use Instagram Stories to provide behind-the-scenes glimpses into your life or business.

  • Incorporate user-generated content to foster a sense of community and authenticity.

  1. Consistent Aesthetic: Develop a consistent visual aesthetic that sets the tone for your Instagram profile. Choose colors, filters, and themes that align with your brand and resonate with your target audience.

Example Strategies:

  • Curate your feed with a cohesive color palette or theme.

  • Experiment with different photography or editing styles to create a signature look.

  • Use Instagram's creative tools, such as filters or editing apps, to enhance the visual appeal of your content.

  1. Meaningful Engagement: Foster genuine connections and meaningful engagement with your audience on Instagram. Encourage conversations, respond to comments, and create interactive experiences that invite participation.

Example Strategies:

  • Ask questions in your captions to spark discussions.

  • Respond to comments and direct messages with genuine interest and appreciation.

  • Run contests or giveaways that require audience participation.

  1. Value-driven Content: Provide value to your audience by sharing informative, educational, or inspirational content. Offer tips, insights, or advice that align with your niche and address your audience's needs or interests.

Example Strategies:

  • Share actionable tips or tutorials related to your industry or expertise.

  • Create inspiring or motivational quotes that resonate with your audience.

  • Collaborate with influencers or experts to provide expert insights or guest content.

Instagram Reels
♅

This transit sees the Moon activating natal Uranus in Taurus in Instagram Reels chart. Uranus in Taurus is all about utilizing technology, the internet, the future, and innovative approaches (Uranus) to generate income, resources, and security (Taurus).

This can be an excellent time to post your offers, ideas, or unique system to Instagram Reels.Under Uranus activities now can be more impulsive, immediate, or sudden, which also indicates this is a good time for flash sales, surprise offers, or sharing new, shocking, or unique information or details.

Here you may gain a lot of attention by sharing content that challenges the status quo, conventionally held beliefs, or seems counter-intuitive in some way. Don't be afraid to stand out, do things differently, have a little fun, and enjoy yourself.

Marketing Advice:

  1. Embrace Creativity: Use Instagram Reels as a platform to showcase your creative side. Experiment with different formats, effects, and storytelling techniques to grab your audience's attention.

Example Strategies:

  • Incorporate music, filters, and effects to enhance the visual appeal of your Reels.

  • Try out trending challenges or dances while infusing your personal style.

  • Use stop-motion, time-lapse, or other creative techniques to create visually striking content.

  1. Show Authenticity: Infuse your Reels with authenticity and let your personality shine through. Be genuine, relatable, and engage your audience by sharing moments that highlight your unique perspective.

Example Strategies:

  • Share behind-the-scenes footage to give your audience a glimpse into your life or creative process.

  • Use captions and voiceovers to provide insights, anecdotes, or storytelling elements.

  • Show your imperfections and embrace authenticity to connect on a deeper level with your audience.

  1. Surprise and Delight: Take advantage of the unexpected and surprise your audience with content that breaks the mold. Think outside the box, be bold, and create Reels that leave a lasting impression.

Example Strategies:

  • Create unexpected transitions or visual effects to add an element of surprise to your Reels.

  • Share quick tutorials or DIY hacks that provide valuable and surprising information.

  • Collaborate with other creators to create unique and unexpected collaborations.

  1. Follow Trends and Leverage Virality: Stay on top of current trends and use them to your advantage. Join popular challenges, adapt them to your style, and ride the wave of virality.

Example Strategies:

  • Participate in trending dances, challenges, or hashtags to increase your reach.

  • Put your own spin on popular trends, showcasing your creativity and uniqueness.

  • Collaborate with influencers or popular content creators to leverage their audience and expand your reach.

Instagram Stories
MC

With the Moon aligning with the natal Midheaven of Instagram Stories in Taurus, this transit shines a spotlight on career recognition, expertise, reputation, and the success you have built over time. The Midheaven represents what you're known for and the public image you project to the world.

During this influential period, it's time to showcase your expertise and elevate your professional presence on Instagram Stories. Leverage the platform's storytelling capabilities and visual appeal to establish yourself as a trusted authority in your field. Share valuable insights, practical tips, and engaging narratives that demonstrate your knowledge and set you apart from the competition.

This can also indicate an excellent time to sell, whether it's a flash sale or you're in the middle of a launch.

Focus on cultivating a strong personal brand that aligns with the core values of Taurus, such as reliability, perseverance, and tangible results. Consistency and authenticity are key to building a solid reputation that resonates with your audience. Showcasing your achievements, highlighting success stories, and offering behind-the-scenes glimpses into your work can help solidify your professional standing and attract new opportunities.

Embrace this transit as a chance to strengthen your career trajectory, amplify your influence, and establish yourself as a go-to expert in your industry. By leveraging the power of Instagram Stories, you can enhance your professional reputation, expand your reach, and attract new opportunities that align with your long-term success.

Marketing Advice:

  1. Share Valuable Insights: Use Instagram Stories as a platform to provide your audience with valuable insights and information related to your niche. Showcase your expertise and establish yourself as a go-to resource for your followers.

Example Strategies:

  • Share tips, tricks, and how-to guides that are relevant to your industry or area of expertise.

  • Conduct Q&A sessions or host live chats to answer your audience's questions and provide expert advice.

  • Share industry news, trends, or research findings to keep your audience informed and engaged.

  1. Behind-the-Scenes Content: Take your audience behind the scenes and provide a glimpse into your work process, projects, or daily life. This helps create a sense of authenticity and connection with your followers.

Example Strategies:

  • Show snippets of your creative process or the making of a product.

  • Share behind-the-scenes footage from events, collaborations, or photo shoots.

  • Offer exclusive sneak peeks or previews to build anticipation and engagement.

  1. Engage and Interact: Utilize interactive features of Instagram Stories to engage with your audience and foster meaningful connections. Encourage your followers to participate and share their thoughts.

Example Strategies:

  • Use interactive stickers, polls, or quizzes to gather feedback or opinions from your audience.

  • Respond to DMs, comments, and mentions to show that you value your audience's engagement.

  • Collaborate with followers by featuring their content or incorporating their ideas into your Stories.

  1. Showcase Testimonials and Success Stories: Leverage Instagram Stories to share testimonials and success stories from satisfied customers or clients. This helps build trust, credibility, and social proof.

Example Strategies:

  • Feature customer testimonials through text, images, or videos.

  • Share before-and-after stories or case studies showcasing the transformation or results achieved.

  • Highlight success stories or milestones of your business or clients.

At the middle & end of Taurus Energy - Beginning on the 2nd day of Taurus Energy:


Instagram Posts
♃ ☿

Here we see the Moon conjunct the natal Jupiter and Mercury in Taurus in Instagram's combined charts. Jupiter rules publishing, teaching, higher education, personal growth, and spiritual development and embodiment. It also indicates an opportunity for growth and financial gains, when combined with Mercury we see an amplification of these themes especially when focusing on teaching through your content.

Mercury rules information, knowledge, teaching, processing, e-commerce, networking, education, and decision-making. When these two come together under the influence of Taurus this makes for a stellar period to dive headfirst into direct marketing, sales, and sharing your content and ideas openly with your followers, while also emphasizing the immediate benefits available to them. How does your offer save them time, money, and energy, make their life easier, or more luxurious in some way? There is a big emphasis here on the quality of life, freedom, and expansion of possibilities.

Marketing Advice:

  1. Expand Your Reach: With the support of Jupiter's energy, it's time to broaden your reach on Instagram. Explore new strategies to expand your audience, attract new followers, and increase your visibility.

Example Strategies:

  • Collaborate with influencers or other content creators in your niche to reach new audiences.

  • Utilize hashtags strategically to increase the discoverability of your content.

  • Engage with relevant communities and participate in Instagram challenges or trends to expand your network.

  1. Engage with Authenticity: Mercury's influence encourages open and authentic communication. Use Instagram as a platform to engage with your audience genuinely, fostering connections and building trust.

Example Strategies:

  • Respond to comments and DMs in a timely and personalized manner, showing genuine interest in your audience's thoughts and questions.

  • Initiate conversations through thought-provoking captions or compelling questions in your posts.

  • Share relatable stories or experiences that resonate with your audience, encouraging them to engage and share their own stories.

  1. Share Knowledge and Expertise: Leverage Instagram as a platform to showcase your knowledge and expertise. Provide valuable content that educates, informs, and inspires your audience.

Example Strategies:

  • Create informative and visually appealing infographics or tutorials to share industry-related tips and advice.

  • Host live Q&A sessions or Instagram Lives to directly interact with your audience and address their questions or concerns.

  • Share insightful quotes, statistics, or research findings to establish yourself as a reliable source of information in your niche.

  1. Visual Appeal and Aesthetics: Taurus' influence emphasizes the importance of aesthetics and visual appeal. Pay attention to the visual elements of your Instagram content to create a cohesive and captivating feed.

Example Strategies:

  • Use high-quality images, videos, and graphics that align with your brand's style and resonate with your target audience.

  • Consistently apply a cohesive color palette, filters, or editing techniques to maintain a visually appealing and harmonious feed.

  • Experiment with different creative formats, such as carousel posts or Instagram Guides, to provide engaging and informative content.

TIKTOK

At the beginning of Taurus Energy - Lasting for the 1st day of Taurus Energy:


TikTok Videos
♅

This transit is all about capturing eyeballs using unconventional, or unique approaches. Here we see the Moon conjunct natal Uranus in Taurus in TikTok's combined charts. Uranus rules the unconventional, the future, innovation, genius, surprises, and unexpected change or approaches. And in the sign of Taurus, this can take the form of habits, behaviors, patterns, routines, business, finances, food, domestic activities, tools, home-based themes, fitness, and body-oriented topics.

When we think of some of the most popular topics, videos, or accounts on TikTok many of them are based around rather ordinary topics with a unique approach. For example, there are TikTok accounts focused just on cleaning, showing before and afters, time lapse videos, or cleaning strategies or techniques. The same goes for making food, food saving, money saving, fitness hacks, food prep hacks, and so on. And here we can see why with TikTok's natal placement having Uranus in Taurus. It is essentially excitement, enthusiasm, and unconventional approaches to daily human things (Taurus).

This can be a great time for you to share video content that takes an unconventional, shocking, surprising, unexpected, or innovative approach to tackling things people would like to be good at (or rather have the results of) but struggle with low dopamine around (Taurus).  As well the added benefit here is watching how it improves the appearance of something (Taurus is ruled by Venus).

Let your video creation process be inspired.

Marketing Advice:

  1. Embrace Authenticity and Uniqueness: Uranus's influence encourages you to embrace your authentic self and showcase your unique talents and perspectives on TikTok. Be original, innovative, and unafraid to push the boundaries of creativity.

Example Strategies:

  • Create content that reflects your personality, passions, and skills, showcasing what makes you stand out from the crowd.

  • Experiment with different video formats, effects, and music to bring a fresh and unexpected twist to your content.

  • Share behind-the-scenes glimpses or process videos that highlight your creative journey, fostering a sense of connection with your audience.

  1. Ride the Wave of Trends: TikTok is known for its viral trends and challenges. With Uranus's influence, stay tuned to the latest trends and adapt them to your unique style. Jumping on trending topics can help boost your visibility and engagement on the platform.

Example Strategies:

  • Participate in popular challenges or create your spin on existing trends, putting your unique twist or expertise into the mix.

  • Stay updated with the trending hashtags, songs, and effects to create content that resonates with the TikTok community.

  • Pay attention to emerging niche trends that align with your interests or expertise, allowing you to establish yourself as a go-to content creator in that area.

  1. Engage and Collaborate: TikTok thrives on community engagement and collaboration. Uranus's energy encourages you to foster connections, engage with your audience, and collaborate with other TikTok creators.

Example Strategies:

  • Respond to comments and engage with your audience, showing appreciation for their support and feedback.

  • Collaborate with other TikTok creators on duets, stitch videos, or collaboration challenges to expand your reach and tap into their follower base.

  • Participate in TikTok live streams or host Q&A sessions to directly interact with your audience, building a sense of community and authenticity.

  1. Experiment with Visuals and Editing: Taurus's influence emphasizes the importance of aesthetics and visual appeal. Pay attention to the visual elements of your TikTok content, creating eye-catching and well-edited videos.

Example Strategies:

  • Use creative transitions, text overlays, and visual effects to enhance the storytelling in your videos.

  • Experiment with different video editing techniques, such as stop-motion, time-lapse, or slow-motion, to add a captivating and unique touch.

  • Maintain a consistent visual style or theme across your TikTok content, creating a visually appealing and recognizable brand.

TikTok Live Events
♅

Here we see that TikTok Live events also share the same natal Uranus in Taurus placement, as Uranus moves slowly and TikTok Live Events was born only a short time after the official launch of TikTok. Please see my above summary for this activation, even though TikTok Live Events and TikTok Videos are a little different the same themes and approaches apply here, you would simply hold it in a live-video format.

YOUTUBE

At the beginning of Taurus Energy - Lasting for the 1st day of Taurus Energy:

YouTube Shorts
♅

This transit activates the same themes as the summaries shared previously for TikTok Videos and TikTok Live events as YouTube Shorts, TikTok, and TikTok Live Events all share the same natal placement of Uranus in Taurus.  So I'll include a modified version of this summary for YouTube Shorts below.

Note - given that all three of these platforms share the same Uranus placement you may wish to take segments or clips of your TikTok Videos or TikTok Live Events content and put it into your YouTube Shorts and repurpose it.

This transit is all about capturing eyeballs using unconventional, or unique approaches. Uranus rules the unconventional, the future, innovation, genius, surprises, and unexpected change or approaches. And in the sign of Taurus, this can take the form of habits, behaviors, patterns, routines, business, finances, food, domestic activities, tools, home-based themes, fitness, and body-oriented topics.

When we think of some of the most popular topics and videos on YouTube Shorts many of them are based around rather ordinary topics with a unique approach. For example, there are accounts focused just on cleaning, showing before and afters, time lapse videos, or cleaning strategies or techniques. The same goes for making food, food saving, money saving, fitness hacks, food prep hacks, and so on. And here we can see why YouTube Shorts' natal placement has Uranus in Taurus. It is essentially excitement, enthusiasm, and unconventional approaches to daily human things (Taurus).

This can be a great time for you to share video content that takes an unconventional, shocking, surprising, unexpected, or innovative approach to tackling things people would like to be good at (or rather have the results of) but struggle with low dopamine around (Taurus).  As well the added benefit here is watching how it improves the appearance of something (Taurus is ruled by Venus).

Let your video creation process be inspired.

Marketing Advice:

  1. Embrace Creativity and Uniqueness: Uranus's influence encourages you to think outside the box and create content that stands out from the crowd. Embrace your creative instincts and infuse your YouTube Shorts with your unique style and flair.

Example Strategies:

  • Experiment with different video editing techniques, visual effects, and creative storytelling methods to capture viewers' attention.

  • Showcase your talents, skills, or passions in a way that is both entertaining and inspiring.

  • Incorporate unexpected elements, surprises, or twists in your videos to keep viewers engaged and coming back for more.

  1. Engage and Interact: Short-form videos provide a great opportunity to connect with your audience in a concise yet impactful way. Uranus's energy encourages you to engage and interact with your viewers, fostering a sense of community and connection.

Example Strategies:

  • Respond to comments and engage with your audience by asking questions or encouraging them to share their thoughts on your content.

  • Collaborate with other YouTube creators or feature viewers' content to encourage participation and create a sense of community.

  • Use interactive features such as polls or challenges to actively involve your viewers in your Shorts.

  1. Embrace the Unexpected: Uranus is all about surprises and unpredictability. Use this energy to your advantage by incorporating unexpected elements or themes into your YouTube Shorts.

Example Strategies:

  • Create "wow" moments by showcasing extraordinary feats, unusual talents, or mind-bending tricks.

  • Surprise your viewers with unexpected plot twists, unconventional storytelling, or unconventional angles.

  • Collaborate with other creators for unexpected crossovers or guest appearances, creating buzz and excitement among your audience.

  1. Authenticity and Originality: Taurus's influence emphasizes the value of authenticity and staying true to yourself. Use this transit to showcase your unique voice and perspective.

Example Strategies:

  • Share personal stories, experiences, or insights that resonate with your audience and showcase your authenticity.

  • Focus on niche topics or themes that align with your passions and expertise, allowing you to stand out and attract a dedicated following.

  • Avoid copying trends or content styles verbatim and instead put your own spin on them to maintain originality.

At the middle & end of Taurus Energy - Beginning on the 2nd day of Taurus Energy:


YouTube Videos, Engagement & SEO
☾

Welcome home, Moon! This transit sees the Moon returning to the same natal placement it was born under in YouTube's combined charts. This creates what's called a lunar return and marks a new cycle, specifically around the emotional needs and desires of the public while using the platform. Ie. What really brings people to YouTube?

With the Moon in Taurus, the desire is security, comfort, the satisfaction of seeing work done or progress (without necessarily doing the work themselves), financial growth, hobbies, interests, collectibles, and pleasure-seeking activities.

This is a great time to create content that is based on your viewers' long-term interests while also appealing to their appreciation for beautiful content and visuals.

Think - ‘Unboxings’, How-to videos, before-and-afters, demonstrations, content focused on personal gains (financial, business, security), daily routines and habits, domestic topics (food, food preparation, morning routines, meal planning, organization, etc).

These are topics that will refill the cup of your community, provide satisfaction, and often dopamine hits (they get to watch someone else start and complete something without having to do any work). It also often tends to be content that ages well, which can attract ongoing viewers to your channel.

Marketing Advice:

  1. Embrace Emotional Authenticity: The Moon's influence invites you to tap into your emotions and connect with your audience on a deeper level. Authenticity is key, as it allows viewers to relate to you and creates a sense of trust and loyalty.

Example Strategies:

  • Share personal stories and experiences that evoke emotions and connect with your viewers on a human level.

  • Create content that addresses common challenges, struggles, or aspirations of your audience, providing them with guidance, inspiration, or relatable advice.

  • Be vulnerable and open about your journey, sharing both successes and failures, to create a genuine connection with your viewers.

  1. Establish Community and Engagement: Building a strong community on YouTube is essential for long-term success. The lunar return amplifies the importance of nurturing this community and fostering meaningful engagement.

Example Strategies:

  • Respond to comments and engage with your viewers, showing genuine interest in their thoughts and opinions.

  • Organize live chats, Q&A sessions, or community events to create opportunities for direct interaction with your audience.

  • Encourage viewers to share their own experiences or participate in challenges related to your content, fostering a sense of belonging and involvement.

  1. Consistency and Reliability: Taurus's influence emphasizes stability and dependability. Use this transit to establish a consistent content schedule and provide reliable value to your viewers.

Example Strategies:

  • Set a regular upload schedule that aligns with your audience's expectations, ensuring they know when to anticipate new content from you.

  • Deliver high-quality videos that meet or exceed your viewers' expectations, showcasing your dedication to providing valuable and reliable content.

  • Explore series or recurring themes within your content to create anticipation and build a sense of continuity.

  1. Grounded Approach to Growth: Taurus's energy encourages a grounded and deliberate approach to growth on YouTube. Focus on sustainable strategies that align with your values and long-term vision.

Example Strategies:

  • Take the time to plan and strategize your content, ensuring it aligns with your overall goals and resonates with your target audience.

  • Collaborate with other YouTubers or cross-promote each other's content to expand your reach organically.

  • Invest in building your channel's brand and identity, ensuring consistency across visuals, messaging, and overall presentation.

YouTube Shorts
☾

This transit is the same as I shared above for YouTube Videos with YouTube Videos and YouTube Shorts both sharing the same moon sign, and this transit activates a lunar return for this platform.

Please read the above summary to get an idea of how to use this transit for your YouTube Shorts. The only difference is the length of the content and potentially how you may wish to use it in your marketing strategy. With YouTube Shorts, the content is shorter, more direct, and time-sensitive. Here you can speed up some of the content that I suggested above (how-to videos turning into time-lapse videos, or before and after shots), giving several short ideas in one video, or using a series of clips to show a process, potentially with mini tips in between.

Remember, with this being a lunar return you have the power through your content to help your subscribers feel refilled, nourished, and content after viewing your content, as well as planting seeds of intrigue and excitement at what is possible moving forward.

Marketing Advice:

  1. Storytelling Mastery: YouTube Shorts’ lunar return in Taurus invites you to master the art of storytelling in your Shorts. Embrace the power of concise narratives that captivate and resonate with your viewers.

Example Strategies:

  • Create short stories or vignettes that evoke specific emotions, such as humor, inspiration, or nostalgia.

  • Use visual storytelling techniques to convey a message or evoke an emotional response without relying heavily on dialogue.

  • Experiment with different storytelling formats, such as mini-series or recurring themes, to engage viewers and keep them coming back for more.

  1. Emotional Resonance: Taurus's influence amplifies the importance of evoking emotions in your Shorts. Connect with your viewers on an emotional level, leaving a lasting impact within the short duration of each video.

Example Strategies:

  • Craft Shorts that explore universal emotions or experiences, such as love, friendship, success, or overcoming challenges.

  • Use music, visuals, and editing techniques to enhance the emotional impact of your Shorts, creating a powerful and memorable viewing experience.

  • Experiment with different emotional tones, from heartfelt and uplifting to thought-provoking and introspective, to cater to a diverse range of viewers.

  1. Visual Appeal: Taurus's energy encourages you to create visually captivating Shorts that catch the eye and engage your audience from the very first second.

Example Strategies:

  • Pay attention to composition, lighting, and visual aesthetics to create visually stunning Shorts.

  • Experiment with different editing styles, transitions, and effects to add a unique touch to your videos and enhance their visual appeal.

  • Use text overlays or captions strategically to convey key messages or highlight important moments within the short duration.

  1. Engage and Encourage Interaction: Taurus's lunar return emphasizes building connections and fostering engagement. Leverage Shorts' interactive features to encourage viewer participation and build a sense of community.

Example Strategies:

  • Prompt viewers to engage with your Shorts by asking questions, encouraging comments, or inviting them to share their own stories or opinions.

  • Respond to comments and engage with your audience, showing appreciation for their input and fostering a sense of belonging.

  • Consider collaborating with other content creators on Shorts, creating opportunities for cross-promotion and expanding your reach.

TWITTER

At the beginning of Taurus Energy - Lasting for the 1st day of Taurus Energy:


Twitter Posts
♄ ASC ☊

I can't imagine a better transit for those who are serious about growing their brand on Twitter.This transit brings an activation to the natal Saturn, Ascendant, and North Node in Taurus in Twitter's combined charts.

Saturn ruling security, foundations, material wealth, success built over time, tangible assets, mastery, reputation, and staying power. What is built under Saturn cannot be taken away, so long as you invest the time and necessary resources. It should be said as well that what's built under Saturn will require work, there are no hacks, no back doors, and no shortcuts, your authenticity and willingness to sacrifice are what cultivate the foundational stones that build your empire.

When combined with the natal Ascendant, which rules hints, first introductions, the first exposure, first impressions, first announcements, the face of the brand, and breadcrumbs, we can see that there is a lot of power here to build strong brand awareness, through the use of Twitter, especially focused around topics that unite your following under a common higher goal (North Node), and provide direction and a sense of purpose to their work (Taurus).

There are also clear themes here around the business building, marketing, resources, finances, habits, routines, discipline, more immediate needs, and survival-based topics (housing, income, food, etc).Whether you yourself are focused on these topics as part of your business, or what you do is interconnected to these topics in some way for your audience, or simply you utilize these themes in your own life to build your business on the platform they play a prominent role at this time.

The key here is consistency with content, the use of threads, and how-tos, including video, imagery, or other resource content in your posts, and breaking things down into bite-sized pieces that create increased engagement and following of your account.

Marketing Advice:

  1. Consistency and Reliability: Taurus's influence emphasizes the importance of consistent and reliable content on Twitter. Establish a clear brand voice, posting schedule, and content strategy that aligns with your expertise and resonates with your audience.

Example Strategies:

  • Create a content calendar to plan and schedule your tweets, ensuring a consistent flow of valuable content.

  • Focus on delivering reliable information, insights, and resources that your audience can depend on.

  • Build a reputation for being consistent in your interactions, responding to comments and engaging with your followers regularly.

  1. Authentic Expertise: Taurus's alignment with the Ascendant and North Node highlights the need to showcase your expertise and build your personal brand on Twitter. Share valuable knowledge, insights, and perspectives that position you as a trusted authority in your field.

Example Strategies:

  • Share informative threads, industry news, or thought leadership content that demonstrates your expertise.

  • Engage in meaningful conversations and offer valuable insights within your niche.

  • Collaborate with other experts or influencers on Twitter to expand your reach and leverage collective knowledge.

  1. Engaging Visuals: Taurus's lunar transit encourages you to incorporate visually appealing elements into your tweets. Grab attention and enhance engagement by using compelling visuals and aesthetics.

Example Strategies:

  • Include eye-catching images, GIFs, or videos in your tweets to make them stand out in the Twitter feed.

  • Experiment with different visual formats, such as infographics or slide decks, to convey information in a visually appealing way.

  • Use consistent branding elements, colors, and fonts to create a cohesive visual identity on Twitter.

  1. Build Authentic Connections: Taurus's influence highlights the importance of building genuine connections and fostering a supportive community on Twitter. Engage with your followers, initiate conversations, and create a space where people feel valued and heard.

Example Strategies:

  • Respond to comments, mentions, and direct messages, showing genuine interest and appreciation for your audience.

  • Participate in Twitter chats, industry discussions, or hashtag campaigns to connect with like-minded individuals and expand your network.

  • Share personal anecdotes, stories, or behind-the-scenes glimpses to humanize your brand and foster a sense of authenticity.

Twitter Spaces
♅ Rx

This transit is focused on the implementation and application of unconventional approaches, innovative ideas, and new information directly into the lives and businesses of your followers and community.

This can foster great discussions through Twitter Spaces, especially on how to create real-world results, pattern interrupts, behavioral and habit changes and generate more security, safety, and happiness in your community through the application of unconventional ideas and approaches. This may involve the use of technology to make life simpler, and easier, or address topics that are new, futuristic, or cutting edge, and how we can embody them or enmesh them more fully in our lives to improve our living situation or quality of life.

How do your work, your methods, and your approaches differ from what is normally out there?

How can your followers benefit from practicing or implementing some of these ideas directly in their lives?

What are the ramifications of doing so?

This can be a great time to explore these topics in your community.

Marketing Advice:

  1. Unique and Thought-Provoking Topics: Taurus's alignment with Uranus Retrograde highlights the need for unique and thought-provoking topics in your Twitter Spaces. Break away from the mainstream and explore subjects that are unconventional, unexpected, and generate curiosity among your audience.

Example Strategies:

  • Host Spaces that delve into emerging trends, cutting-edge technologies, or thought-provoking concepts in your industry.

  • Invite special guests or experts with unique perspectives to share their insights and spark captivating discussions.

  • Experiment with themed Spaces that stand out from the usual conversations on Twitter.

  1. Engaging and Interactive Experiences: Taurus's lunar transit encourages you to create engaging and interactive experiences within your Twitter Spaces. Foster a sense of community, participation, and connection among your listeners.

Example Strategies:

  • Encourage audience participation through polls, Q&A sessions, or interactive discussions within your Spaces.

  • Incorporate engaging visuals, such as presentation slides or visual aids, to enhance the listening experience.

  • Collaborate with other Twitter users or influencers to co-host Spaces and bring diverse perspectives to the conversations.

  1. Authenticity and Emotional Connection: Taurus's influence emphasizes the importance of authenticity and emotional connection in your Twitter Spaces. Create an atmosphere where listeners feel comfortable, valued, and emotionally engaged.

Example Strategies:

  • Share personal anecdotes, stories, or experiences that resonate with your audience and create a sense of relatability.

  • Show vulnerability and authenticity by sharing your own journey, challenges, and lessons learned.

  • Foster a supportive and inclusive environment within your Spaces, encouraging listeners to share their thoughts and experiences.

  1. Promote and Leverage Twitter Spaces: Taurus's alignment with the Moon encourages you to actively promote and leverage your Twitter Spaces. Utilize other Twitter features and platforms to attract a wider audience and increase engagement.

Example Strategies:

  • Tweet in advance to announce upcoming Spaces, creating anticipation and generating interest among your followers.

  • Cross-promote your Spaces on other social media platforms or through collaborations with influencers to reach new audiences.

  • Encourage listeners to share their experiences and key takeaways from your Spaces, amplifying the reach and impact of your conversations.

Twitter Community Spaces
☊

This transit serves as an opportunity to connect more deeply with your community and followingthrough Twitter Community Spaces by facilitating or participating in discussions focused on the bigger overarching purpose or higher calling of your community. Specifically, what they feel they are here to fulfill, especially in relation to their work, their business, their income, or their personal habits and goals.

With the Moon conjunct with the North Node in Taurus in Twitter Community Spaces, there is a bigger reason for the drive towards material security, maybe it's so that they can make a greater impact, maybe it's so that they have more time to focus on things that are deeply important to them. There may be obstacles, guilt, emotional blockages, or fears that are preventing them from reaching these goals, due to their belief systems around financial wealth, security, or capability.

This can be a good time to facilitate discussions around these topics as they relate to your work and the needs and challenges of your community.

Marketing Advice:

  1. Authenticity and Inclusivity: Taurus's alignment with the North Node highlights the importance of authenticity and inclusivity when building communities on Twitter. Create a safe and welcoming space where individuals can express themselves, share their experiences, and feel heard.

Example Strategies:

  • Encourage open and respectful dialogue within your Community Spaces, allowing diverse perspectives to be heard and respected.

  • Promote a culture of inclusivity by actively engaging with and amplifying voices from marginalized communities.

  • Share personal stories and experiences that resonate with your community, building trust and relatability.

  1. Engage and Empower: Taurus's lunar transit emphasizes the need to actively engage and empower your community members. Foster a sense of ownership and participation, encouraging individuals to take an active role in shaping the community.

Example Strategies:

  • Host regular Q&A sessions or AMA (Ask Me Anything) events within your Community Spaces, giving community members an opportunity to ask questions and share insights.

  • Collaborate with community members to co-create content, allowing them to contribute their expertise and perspectives.

  • Offer resources, tools, or educational content that empowers your community members to achieve their goals or overcome challenges.

  1. Value-driven Content: Taurus's influence encourages you to provide value-driven content that aligns with the interests and needs of your community. Offer resources, insights, and inspiration that enrich their lives or support their personal or professional growth.

Example Strategies:

  • Conduct polls or surveys to understand the topics or areas of interest within your community, then curate content that addresses those needs.

  • Share informative articles, tutorials, or case studies that provide practical tips and advice related to your community's interests.

  • Showcase success stories or profiles of community members who have achieved notable milestones or made a positive impact.

  1. Foster Community Engagement: Taurus's alignment with the Moon encourages you to foster community engagement and create opportunities for connection and collaboration.

Example Strategies:

  • Organize virtual meetups, networking events, or themed discussions within your Community Spaces, encouraging community members to interact and form connections.

  • Initiate hashtag challenges or community projects that allow members to collaborate and showcase their skills or creativity.

  • Recognize and celebrate community milestones, anniversaries, or achievements to foster a sense of pride and belonging.

At the middle & end of Taurus Energy - Beginning on the 2nd day of Taurus Energy:


Twitter Community Spaces
♅ Rx

With an activation to natal Uranus Retrograde in Taurus, the focus of this transit is implementation, deep inquiry and introspection, modification, experimentation, and transformation within the self aroundinnovative, unconventional, or unexamined ideas, themes, and changes.

Uranus operates like a lightning rod, transferring information rapidly, and rather chaotically (or at least in a way that's often not in our control). It rules uncontrollable change and evolution, and when retrograde this energy is turned inward. Taurus rules our everyday security, habits, behaviors, patterns, finances, resources (food, time, energy, housing), assets, as well as physical and emotional needs and wants.

It also often tends to be quite stubborn and resistant to change, so the interaction of Uranus and Taurus could not be any more different. What is designed to inspire, or even force change comes up against what is designed to resist change at all costs.

This transit in Twitter Community Spaces chart is here to help us discuss the ramifications of these changes that are happening in our world, in our financial sectors, in our food sectors, in our creature comforts, retirement funds, in our skills and other assets, and how these changes are forcing change within us whether we like it or not. That the world itself is not what it used to be, and putting our heads in the sand isn't going to make it go away.

And so here, one of the best discussion opportunities you have is that we are being forced to face these changes one way or another. Here you can share your ideas, your insights, data, a new application of concepts, or new ways to make the transition more seamless, less painless, or more exciting for them.

Uranus rules the future, and these changes will have ripple effects, what opportunities or challenges does that create for your followers?

This is where your content gold can be found.

Marketing Advice:

  1. Embrace Uniqueness: Uranus Retrograde's influence highlights the importance of embracing your uniqueness when building communities on Twitter. Encourage individuals to express their authentic selves, share diverse perspectives, and create an environment where everyone feels accepted and celebrated.

Example Strategies:

  • Encourage community members to showcase their unique talents, skills, or expertise within the Community Spaces.

  • Embrace and celebrate different opinions, even if they challenge the status quo, fostering an environment of open-mindedness and inclusivity.

  • Collaborate with unconventional influencers or thought leaders who bring fresh perspectives and engage with your community.

  1. Innovation and Experimentation: Uranus Retrograde's transit encourages you to innovate and experiment with new formats, features, or approaches to community-building on Twitter. Embrace cutting-edge technologies, emerging trends, and creative strategies to captivate your community members.

Example Strategies:

  • Explore interactive elements within your Community Spaces, such as polls, quizzes, or live challenges, to engage and captivate your audience.

  • Incorporate multimedia content, including videos, GIFs, or visual storytelling, to add excitement and variety to your community experience.

  • Stay up to date with the latest Twitter features and updates, leveraging new tools to enhance engagement and interaction within your Community Spaces.

  1. Spontaneity and Excitement: Uranus Retrograde's alignment with the Moon calls for a touch of spontaneity and excitement within your community-building efforts. Create an environment that sparks curiosity, surprises, and keeps your community members on their toes.

Example Strategies:

  • Host impromptu sessions or surprise guests within your Community Spaces, providing unique and unexpected experiences.

  • Incorporate elements of gamification, challenges, or contests to infuse excitement and friendly competition among community members.

  • Collaborate with influencers or industry experts for exclusive and spontaneous Q&A sessions or live discussions.

  1. Nurturing Collaboration: Uranus Retrograde's influence encourages you to foster collaboration and collective intelligence within your Community Spaces. Create opportunities for community members to connect, share ideas, and collaborate on projects or initiatives.

Example Strategies:

  • Organize themed discussions or brainstorming sessions within your Community Spaces, encouraging community members to contribute their insights and ideas.

  • Facilitate networking opportunities, connecting community members with complementary skills or interests.

  • Initiate community-driven projects or initiatives where members can collaborate and create something meaningful together.

Twitter Posts
♅ Rx

This transit is aspecting the same placements in Twitter's chart as it does in Twitter Community Spaces that I shared above. Please refer to that summary to create the content topics for your posts. An added benefit here is that you can also turn these topics into threads or a series with Twitter Posts.

Marketing Advice:

  1. Embrace Unconventional Topics: Uranus Retrograde's influence encourages you to embrace unconventional topics and discussions on Twitter. This is the perfect time to tap into niche interests, share alternative perspectives, and engage with thought-provoking content.

Example Strategies:

  • Initiate conversations around emerging trends, controversial subjects, or overlooked topics.

  • Collaborate with influencers or thought leaders who challenge the status quo and offer unique insights.

  • Participate in Twitter chats or hashtag campaigns that focus on unconventional themes.

  1. Innovate Communication Styles: Uranus Retrograde's transit calls for innovative communication styles on Twitter. Break free from traditional approaches and experiment with new formats, visuals, or interactive elements to captivate your audience.

Example Strategies:

  • Incorporate multimedia content, such as videos, GIFs, or infographics, to add excitement and variety to your tweets.

  • Experiment with Twitter Spaces to host live audio conversations and engage with your followers in real-time.

  • Use innovative storytelling techniques to convey your message and capture attention.

  1. Challenge the Status Quo: Uranus Retrograde's alignment with the Moon invites you to challenge the status quo on Twitter. Dare to express your unique opinions, challenge prevailing narratives, and encourage critical thinking among your followers.

Example Strategies:

  • Share thought-provoking tweets that challenge conventional wisdom or spark meaningful discussions.

  • Engage in respectful debates with others, offering alternative viewpoints and encouraging open-mindedness.

  • Retweet and amplify content from diverse voices that challenge the mainstream narrative.

  1. Embrace Authenticity: Uranus Retrograde's transit encourages you to embrace your authentic self on Twitter. Be true to your values, share personal experiences, and build genuine connections with your audience.

Example Strategies:

  • Share personal stories and anecdotes that resonate with your followers' emotions and experiences.

  • Engage in meaningful interactions by responding to comments and messages with authenticity and empathy.

  • Showcase your expertise and unique perspective on relevant topics, positioning yourself as a trusted and relatable voice.

LINKEDIN

At the beginning of Taurus Energy - Lasting for the 1st day of Taurus Energy:


LinkedIn Posts, Articles, Lead Gen
⨀ ☾

With the Moon aligning with the natal Sun and Moon in Taurus, this transit brings a harmonious blend of emotional stability, practicality, and a grounded approach to LinkedIn.

Taurus represents reliability, perseverance, and a focus on tangible results, which aligns perfectly with the professional networking and career-oriented nature of LinkedIn. Here we see a lunar return in Taurus in the combined charts of LinkedIn. This marks a new cycle, a new beginning, especially for your business, and presents opportunities for you to share your work.

Share valuable content, insights, and practical advice that demonstrates your expertise and helps others in their professional journeys. As well the connections you make at this time can form the foundations or long-term relationships that will grow your business for the next several years.

Utilize the platform's features, such as articles, posts, and interactions, to showcase your achievements and share valuable resources that support professional growth. Build long-term relationships and develop trust through consistent high-value content and insightful personalized engagement.

Marketing Advice:

  1. Cultivate a Strong Personal Brand: LinkedIn is all about personal branding, and the lunar return amplifies this focus. Take the opportunity to refine and strengthen your professional image, highlighting your expertise, skills, and unique qualities.

Example Strategies:

  • Optimize your LinkedIn profile by including a professional headshot, a compelling headline, and a concise yet impactful summary.

  • Share valuable industry insights through thought leadership articles or engaging posts that showcase your expertise.

  • Engage in relevant LinkedIn groups and discussions, offering insights and perspectives that align with your personal brand.

  1. Expand Your Network: The lunar return prompts you to expand your professional network on LinkedIn. Connect with like-minded individuals, industry peers, and potential collaborators who can contribute to your professional growth.

Example Strategies:

  • Actively engage with others by liking, commenting, and sharing their content to build meaningful connections.

  • Attend virtual networking events or webinars and follow up with personalized messages to establish relationships.

  • Seek out LinkedIn groups related to your industry or interests and actively participate in discussions to expand your network.

  1. Share Engaging Content: To make the most of your lunar return on LinkedIn, focus on creating and sharing compelling content that resonates with your target audience. Provide valuable insights, industry updates, and actionable tips to position yourself as a trusted authority.

Example Strategies:

  • Publish articles on LinkedIn's publishing platform, addressing relevant industry topics or sharing your professional experiences.

  • Create engaging visuals, such as infographics or slideshows, to accompany your posts and capture attention.

  • Incorporate storytelling techniques in your content to make it relatable and memorable to your audience.

  1. Enhance Professional Development: The lunar return in Taurus encourages you to invest in your professional development on LinkedIn. Take advantage of LinkedIn Learning courses, certifications, and networking opportunities to enhance your skills and stay ahead in your industry.

Example Strategies:

  • Explore LinkedIn Learning courses or certifications that align with your career goals and interests.

  • Engage with industry leaders and influencers through LinkedIn Live events or webinars to gain insights and expand your knowledge.

  • Seek recommendations and endorsements from colleagues or clients to showcase your expertise and credibility.

At the middle & end of Taurus Energy - Beginning on the 2nd day of Taurus Energy:

LinkedIn Posts, Articles, Lead Gen
☿ Rx ☊

One of the things that build your LinkedIn profile over time is content that not only ages well, but is full of power-packed, insightful, and high-value information that not only supports your readers in what they need to know now or in the future but also appeals to their higher sense of purpose, belonging and fulfillment.

Here we see the Moon conjunct natal Mercury Retrograde and North Node in Taurus in LinkedIn's combined charts. With Mercury Retrograde in Taurus, we may take longer to go and take action on materials, knowledge, and information. We may need to re-read it, process it, integrate it, or understand its impact or relevance for us, or we may need time to bring our businesses to a stage where we can use and benefit from it. But being able to have content that we can trust and return to builds valuable connections, expertise, and long-term clients.

They may not be in a place to make a mental decision at this point, so it's helpful to look at this as a period of creating content to feed your pipeline and meet the needs of a broad range of potential clients at different stages in their journey.

Under the influence of the North Node in Taurus in LinkedIn's chart, we can see that the commonly shared higher purpose of users of the platform is business success, financial security, business growth, access to resources, and meeting immediate needs.

Understanding this, and incorporating it into your content, even on a subliminal or subconscious level will help to not only meet more immediate needs of your readers and connections in terms of information but will also remind them they're in the right place, and that by following your material not only will they meet more of their immediate needs but they will also fulfill other bigger parts of themselves who desire to utilize their material gains for greater, more meaningful impact in the world.

Marketing Advice:

  1. Effective Communication: With the lunar transit activating LinkedIn's Mercury Retrograde, it's an ideal time to improve your communication skills and ensure your messages are clear, concise, and impactful.

Example Strategies:

  • Craft compelling headlines and engaging intros for your LinkedIn articles and posts.

  • Use storytelling techniques to make your content relatable and memorable.

  • Pay attention to your tone, ensuring it aligns with your personal brand and resonates with your audience.

  1. Thought Leadership: The conjunction with LinkedIn's North Node suggests a calling to share your expertise and become a thought leader in your industry. Focus on providing valuable insights and positioning yourself as a trusted authority.

Example Strategies:

  • Publish well-researched articles or thought leadership pieces that showcase your expertise.

  • Engage in industry-related conversations and share your unique perspective.

  • Collaborate with other influencers or experts to co-create content that offers a comprehensive view of a topic.

  1. Networking and Collaboration: The lunar transit encourages you to expand your professional network and seek out collaborative opportunities on LinkedIn. Connect with like-minded professionals, engage in discussions, and build meaningful relationships.

Example Strategies:

  • Actively participate in LinkedIn groups relevant to your industry or interests.

  • Reach out to professionals who share similar goals or can complement your expertise.

  • Offer to contribute as a guest writer or speaker for webinars, podcasts, or other professional platforms.

  1. Lifelong Learning: The Moon in Taurus conjunct LinkedIn's Mercury Retrograde and North Node highlights the importance of continuous learning and professional development. Utilize LinkedIn Learning and other resources to acquire new skills and knowledge.

Example Strategies:

  • Explore LinkedIn Learning courses or certifications that align with your professional goals.

  • Join webinars, workshops, or virtual events to expand your knowledge base.

  • Seek mentorship or coaching opportunities to enhance your career growth.

PODCASTING

At the beginning of Taurus Energy - Lasting for the 1st day of Taurus Energy:


Spotify Podcasts
MCTaurus

This period amplifies the reach of your podcast through Spotify Podcasts. During this transit, we see the Moon conjunct the natal Midheaven in Taurus in Spotify's chart. The Midheaven rules our reputation, accumulated experiences and successes, legacy, and what we're known for, and in the sign of Taurus, we see business stability, financial growth, security, and consistency.

If your Podcast is focused on business, or the everyday survival-based needs and necessities of life, such as food, fitness, domestic responsibilities, work, habits, or the skills needed to overcome and create a stable successful future then this is an excellent time for you.

This is a great time to bring attention to what you do, through direct offers, launches, or sales during your podcast,  as the spotlight will be on you. If you have been diligently working towards the completion of a project, offer, or significant part of your business or brand this can be an excellent time to announce or release it.

You can also bring further attention to your work by interviewing guests who have a compatible following, or whose brand is larger than yours.

If you have sponsors you'll want to be careful who you align your brand with as their reputation becomes yours, and with this placement, you can see a ripple effect that impacts you in either a positive or negative way.

Marketing Advice:

  1. High-Quality Content: With the lunar transit activating Spotify Podcast's Midheaven, it's crucial to deliver high-quality and engaging content that resonates with your target audience.

Example Strategies:

  • Conduct thorough research and preparation for each episode to provide valuable insights and information.

  • Utilize storytelling techniques to captivate your listeners and keep them engaged throughout the episode.

  • Invite industry experts or influential guests to share their perspectives and enhance the overall quality of your podcast.

  1. Professional Branding: The alignment with Spotify Podcast's Midheaven emphasizes the importance of presenting your podcast with a professional and consistent brand identity.

Example Strategies:

  • Design a visually appealing podcast cover art that reflects the tone and essence of your show.

  • Create a compelling podcast description that clearly communicates the value and unique selling points of your podcast.

  • Establish a consistent tone and style in your podcast episodes to build recognition and loyalty among your listeners.

  1. Strategic Networking: The Moon conjunct the Midheaven signals a favorable time for networking and collaborating with other podcasters and industry professionals.

Example Strategies:

  • Reach out to other podcasters in your niche for potential guest appearances or cross-promotion opportunities.

  • Participate in podcasting conferences, events, or virtual meetups to connect with like-minded individuals.

  • Engage with your audience through social media and encourage them to share your podcast with their networks.

  1. Amplify Your Reach: The lunar transit presents an opportunity to expand your podcast's reach and attract a larger audience.

Example Strategies:

  • Promote your podcast episodes on social media platforms, utilizing compelling visuals, catchy captions, and relevant hashtags.

  • Utilize email marketing to notify your subscribers about new episodes, special guests, or exclusive content.

  • Consider collaborating with influencers or industry leaders to amplify your podcast's reach through their established networks.

Google Podcasts
♅

This transit activates the same themes as the summaries shared previously for TikTok Videos,  TikTok Live Events, and YouTube Shorts. TikTok, TikTok Live Events, YouTube Shorts, and Google Podcasts all share the same natal placement of Uranus in Taurus.  So I'll include a modified version of this summary for Google Podcasts below.

This transit is all about capturing eyeballs using unconventional, or unique approaches. Uranus rules the unconventional, the future, innovation, genius, surprises, and unexpected change or approaches.And in the sign of Taurus, this can take the form of habits, behaviors, patterns, routines, business, finances, food, domestic activities, tools, home-based themes, fitness, and body-oriented topics.

When we think of some of the most popular topics and themes on Google Podcasts many of them are based around rather ordinary topics with a unique approach. For example, there are podcasts focused just on cleaning, cleaning strategies, or techniques. The same goes for making food, food saving, money saving, fitness hacks, food prep hacks, business solutions, techniques, hacks, and so on. And here we can see why Google Podcasts' natal placement has Uranus in Taurus. It is essentially excitement, enthusiasm, and unconventional approaches to daily human things (Taurus).

This can be a great time for you to share podcast content that takes an unconventional, shocking, surprising, unexpected, or innovative approach to tackling things people would like to be good at (or rather have the results of) but struggle with low dopamine around (Taurus).  As well the added benefit here is learning how it increases revenue and improves productivity, sleep, sex, health, or any other Taurus-ruled theme.

If you also include videos with your Podcasts you could include time lapse videos, how-to videos, and before and afters, in the content to help boost dopamine and activate Taurus' love for beautiful solutions (with it being ruled by Venus).

If you video record your podcast you may also wish to share clips or segments of it in your TikTok Videos, TikTok Live Events, or YouTube Shorts or take content from those platforms and share it through your Podcast.

Let your podcast creation process be inspired.

Marketing Advice:

  1. Embrace Technological Innovations: The alignment with Google Podcasts' Uranus encourages you to leverage the latest technological advancements to enhance your podcasting experience.

Example Strategies:

  • Utilize interactive elements such as polls, quizzes, or live chats to actively engage your listeners and make them a part of the conversation.

  • Explore virtual reality (VR) or augmented reality (AR) technologies to create immersive podcasting experiences.

  • Experiment with 360-degree audio or binaural recording techniques to offer a unique and captivating listening experience.

  1. Explore Unconventional Formats: With the lunar transit activating Google Podcasts' Uranus, it's time to think outside the box and experiment with alternative podcasting formats.

Example Strategies:

  • Create serialized podcasts that follow a narrative arc or tell a story over multiple episodes, keeping your audience eagerly awaiting each new instalment.

  • Incorporate guest interviews, panel discussions, or roundtable conversations to offer diverse perspectives and engage your listeners in dynamic discussions.

  • Produce live podcast episodes or streaming events that allow your audience to interact with you in real-time.

  1. Amplify Your Podcast's Visibility: The Moon conjunct the natal Uranus invites you to explore innovative ways to promote and distribute your podcast to a wider audience.

Example Strategies:

  • Optimize your podcast's metadata, including titles, descriptions, and tags, to improve its visibility in search results.

  • Submit your podcast to various directories, platforms, and social media channels to reach new listeners.

  • Collaborate with influencers or other podcasters to cross-promote each other's shows and tap into each other's fan bases.

  1. Engage with Your Community: The lunar transit presents an opportunity to build a strong and engaged community around your podcast.

Example Strategies:

  • Encourage listener feedback and incorporate their suggestions or questions into future episodes.

  • Create a dedicated space, such as a Facebook group or Discord server, where your audience can connect, share insights, and engage in discussions related to your podcast.

  • Host live Q&A sessions or AMA (Ask Me Anything) episodes to directly interact with your listeners and build a personal connection with them.

At the middle & end of Taurus Energy - Beginning on the 2nd day of TaurusEnergy:


Spotify Podcasts
⨀

This transit sees the Moon conjunct the Sun in Taurus in Spotify Podcast's natal chart. This in essence creates an impact similar to a 'New Moon' or new cycle, as when the Sun and Moon come together during the lunar cycle the Moon enters a new stage.

In general the Sun placement in a chart, especially a business or social media chart indicates a natural spotlight of attention and influence. And whatever is released under that activation gets more attention, influence, and recognition than at any other time in the cycle, with the least amount of effort.

With the Sun in Taurus, some of the main topics that do well on Spotify Podcasts are business podcasts, habit-based podcasts, productivity, income and financial planning, food, and meal-planning, diet, and health, and money-saving as well as anything that shortcuts a process.

If your podcast is focused on any of those topics then this is an extra special transit for you, and if it isn't, fear not it doesn't mean you can't use this transit. You'll simply want to combine your content with something I've mentioned above or use a Taurus-like approach to the content. For example, talk about hacks or shortcuts, provide a how-to, emphasize the easy route, or easy approach, leverage habits, behaviors, or skills they already possess, or on how they can get an immediate benefit to whatever you're talking about.

This can also be a great time for launches, promotions, reveals, sales, or hints about what you have coming down the pipeline.

Marketing Advice:

  1. Embrace Authenticity: The alignment with Spotify Podcasts' Sun encourages you to infuse your podcast with your true personality and values, creating an authentic connection with your audience.

Example Strategies:

  • Share personal stories, experiences, or anecdotes that resonate with your listeners and create a sense of relatability.

  • Let your passion and enthusiasm shine through your voice and delivery, creating an engaging and captivating listening experience.

  • Be transparent and open about your journey, including the challenges, successes, and lessons learned along the way.

  1. Showcase Expertise: With the lunar transit activating Spotify Podcasts' Sun, it's time to establish yourself as an authority in your podcasting niche and provide valuable insights to your audience.

Example Strategies:

  • Invite industry experts or thought leaders as guests on your podcast to share their knowledge and perspectives.

  • Offer educational episodes that provide practical tips, advice, or step-by-step guides to help your listeners solve problems or achieve their goals.

  • Dive deep into specific topics, providing in-depth analysis and expert opinions to establish your credibility.

  1. Engage with Your Audience: The Moon conjunct the natal Sun invites you to build a strong and interactive community around your podcast, fostering engagement and loyalty.

Example Strategies:

  • Encourage listener feedback, questions, or topic suggestions and incorporate them into future episodes.

  • Host live Q&A sessions or listener call-ins to directly interact with your audience and build a sense of connection.

  • Leverage social media platforms to engage with your listeners, respond to comments, and initiate discussions related to your podcast episodes.

  1. Optimize Discoverability: The lunar transit presents an opportunity to enhance your podcast's visibility on Spotify and reach a wider audience.

Example Strategies:

  • Craft compelling episode titles and descriptions that highlight the key topics, benefits, or intriguing aspects of your content.

  • Utilize relevant tags and categories to optimize your podcast's discoverability within Spotify's search and recommendation algorithms.

  • Encourage your existing listeners to leave reviews and ratings on Spotify, which can help boost your podcast's visibility and attract new listeners.

WRITING & PUBLISHING

At the beginning of Taurus Energy - Lasting for the 1st day of Taurus Energy:

Google Search, Publishing, SEO
♄ Rx

This can be a potent time to build upon the content you've already published, refine your core content, revisit your core marketing and optimization strategies, or adjust your content to meet the needs, wants, and long-term revenue opportunities available to you, based on current and up-to-date data. You can also use this period to create and add content upgrades on your articles to grow your email list or unlock content through encouraging signups to your website. This works like a mini funnel to connect further with your followers, readers, and subscribers.

From an analytics approach, this can be a great time to do deeper keyword research, build strong backlinks, and improve your metadata, headlines, and SEO.

With this being a Taurus Moon conjunct natal Saturn retrograde in Google's combined charts it can be helpful to remember that Rome wasn't built in a day, these changes will occur over time and should be a part of your ongoing maintenance of your site, to improve it's ranking and drive targeted traffic to your site, and grow your list.

Marketing Advice:

  1. Establish Strong Foundations: The alignment with Google's Saturn Retrograde emphasizes the importance of solid foundations in your online presence.

Example Strategies:

  • Conduct a thorough website audit to ensure that your site structure, navigation, and user experience are optimized for search engines and visitors.

  • Create an editorial calendar or content plan that outlines a consistent publishing schedule and aligns with your audience's needs and interests.

  • Invest time in keyword research to identify relevant and high-impact keywords to incorporate into your content.

  1. Implement Effective SEO Strategies: With the lunar transit activating Google's Saturn Retrograde, it's a favorable time to optimize your content for search engines and improve your visibility.

Example Strategies:

  • Focus on on-page optimization techniques such as incorporating relevant keywords in your titles, headings, meta tags, and content.

  • Build high-quality backlinks from reputable websites in your industry to enhance your website's authority and credibility.

  • Optimize your website's loading speed and mobile responsiveness, as these factors can significantly impact search rankings.

  1. Provide Reliable and Authoritative Content: The Moon conjunct the natal Saturn Retrograde encourages you to establish yourself as a trusted source of information in your niche.

Example Strategies:

  • Conduct thorough research and provide well-referenced and fact-checked content that offers valuable insights to your audience.

  • Write in-depth and comprehensive articles that cover important topics in your industry, demonstrating your expertise and knowledge.

  • Publish case studies, white-papers, or research findings to showcase your authority and credibility in your field.

  1. Foster Long-Term Growth: The lunar transit presents an opportunity to focus on sustainable and long-term growth strategies for your online presence.

Example Strategies:

  • Build a community around your blog or website by encouraging comments, discussions, and sharing of your content.

  • Collaborate with influencers or experts in your industry to create guest posts or co-authored content that expands your reach.

  • Monitor and analyze your website's performance using analytics tools to identify areas for improvement and optimization.

Substack
⨀ ☿ Rx

Here we see an activation of the Sun and Mercury Retrograde in Taurus in Substack's combined charts. The Sun indicates an opportunity to bring awareness to your work to both new and seasoned subscribers, cover new topics, build out your content into a series or dive deeper into some topics to build a more thorough article library.

With the activation of natal Mercury Retrograde, we are reminded that old content can be made new again and that your subscribers whether new or old likely haven't seen all of your content, opening upopportunities to leverage previous work. You can also use this as a period to update your content if relevant developments or new information has come to light. As well this is a great time to create a resource list of some of your best content or turn it into a series. Here under natal Mercury Retrograde, this is about reviewing as much for you as it is for your readers, so you may wish to adjust your strategy, or include more keyword optimization in your content, or break content apart into smaller articles.

This period also indicates that they may focus more on review of your content and materials, spend more time processing what you've shared, or are focused on integration. Either way, this marks an excellent period to plant seeds for content you plan to write, build a promotion strategy around some of your more powerful pieces, and use this to build resources to attract new paid subscribers or other strategies based on your goals for your Substack.

Under Taurus, there is a focus on business, financial gains and security, leverage, habits, and more daily needs and desires. Whether this is something you discuss directly in your content or is just something that may be top of mind for you and/or your audience at this moment is helpful to recognize it so that you can clarify your direction and provide more impactful content.

Marketing Advice:

  1. Embrace Authenticity: The alignment with Substack's Sun encourages you to embrace your unique voice and personal brand.

Example Strategies:

  • Share personal stories, experiences, and insights that resonate with your subscribers and reflect your authenticity.

  • Infuse your writing with your personality and allow your passion for the subject matter to shine through.

  • Show vulnerability and create a genuine connection with your readers by sharing your challenges and triumphs.

  1. Provide Valuable Insights: With the Moon conjunct Substack's Sun, it's a favorable time to showcase your expertise and share valuable insights with your subscribers.

Example Strategies:

  • Offer in-depth analysis, expert opinions, or behind-the-scenes information related to your niche.

  • Conduct interviews with industry leaders or influencers to provide unique perspectives and insider knowledge.

  • Share practical tips, strategies, or actionable advice that your subscribers can implement in their own lives or businesses.

  1. Refine Your Communication Style: The lunar transit activating Substack's Mercury Retrograde invites you to reflect on your writing style and make improvements to enhance your communication with subscribers.

Example Strategies:

  • Review your past newsletters and identify areas where you can improve clarity, organization, or overall readability.

  • Experiment with different formats, such as including visuals, infographics, or video content to enhance engagement.

  • Encourage feedback from your subscribers and use it to refine your content and address their specific needs and interests.

  1. Build a Loyal Subscriber Base: The Moon's alignment with Substack's Sun and Mercury Retrograde emphasizes the importance of nurturing and growing your subscriber community.

Example Strategies:

  • Offer exclusive content, bonuses, or early access to create a sense of exclusivity and reward your loyal subscribers.

  • Engage with your subscribers by encouraging comments, questions, and discussions, and responding promptly to build a sense of community.

  • Collaborate with other Substack writers or influencers in your niche to cross-promote each other's newsletters and expand your reach.


Patreon
☿ ♂ MC

This is a potent period for your Patreon Membership that shouldn't be underestimated. Here we have the Moon transit conjunct natal Mercury, Mars, and Midheaven in Taurus in Patreon's combined charts. With Mercury being activated this is an important time for sharing and teaching your content with your audience and Patrons, in a very grounded and down-to-earth way. Specifically, content that is related to 'how-to's, 'before-and-afters', processes that save time, energy, and money or improve the quality of their life in some way. Under the influence of Mercury, they're more likely to absorb what you're sharing.

Next, we have the activation to Mars which indicates that your community is motivated, especially to take action around themes that involve bettering their every day, easing their workload, or increasing their cash flow. This pair indicates an excellent time for a launch or promotion whether it be to bring new Patrons into your community or to encourage your current Patrons to move up a tier, especially if you give them something as a high-value or luxury bonus that either does the work for them, or again saves them time or energy, or just makes them look good.

Finally with the activation of the Midheaven of Patreon's combined charts what you share and teach at this time has the power to directly impact your reputation, influence, and career recognition. This is your business staying power, and by tapping into this transit you can not only increase your own cash flow and business stability but you can also keep that momentum going for the long run.

Marketing Advice:

  1. Clear and Transparent Communication: The alignment with Patreon's Mercury emphasizes the importance of clear and effective communication with your patrons.

Example Strategies:

  • Provide regular updates to your patrons about your creative projects, milestones, and future plans.

  • Engage in meaningful conversations with your supporters, responding to their comments, questions, and feedback.

  • Clearly articulate the value your patrons receive through your content, exclusive benefits, and experiences.

  1. Take Action and Drive Growth: The lunar transit activating Patreon's Mars brings a boost of energy and motivation to drive your creative projects and attract new patrons.

Example Strategies:

  • Launch special campaigns, limited-time offers, or exclusive content to incentivize new patron sign-ups.

  • Collaborate with other creators or influencers in your niche to cross-promote each other's Patreon campaigns.

  • Regularly engage in promotional activities, such as sharing previews, teasers, or behind-the-scenes content to generate excitement and attract new supporters.

  1. Elevate Your Professional Presence: With the Moon conjunct Patreon's Midheaven, focus on establishing yourself as a reputable creator and leader in your creative field.

Example Strategies:

  • Showcase your expertise through educational or informative content that highlights your unique knowledge and skills.

  • Participate in industry events, podcasts, or interviews to increase your visibility and reach new audiences.

  • Offer exclusive perks, mentorship opportunities, or personal consultations to provide added value to your patrons and demonstrate your commitment to their success.

  1. Reward and Appreciate Your Patrons: Show gratitude for the support you receive from your patrons and provide them with unique benefits and experiences.

Example Strategies:

  • Offer tiered membership levels with increasing benefits based on different pledge amounts.

  • Provide exclusive access to behind-the-scenes content, early releases, or special discounts on merchandise.

  • Host virtual hangouts, Q&A sessions, or exclusive events for your patrons to foster a sense of community and appreciation.

WordPress
☿ ♀

Information + Cashflow. This transit of the Moon conjunct WordPress' natal Mercury and Venus in Taurus indicates that through the content you share, especially content that focuses on the desires wants and needs of Taurus (security, money, appearance, beauty, stability, success, ease, time) can bring opportunities, clients, income, and growth.

This is the time to share what you love, with passion, and to be generous, your audience is going to appreciate the attention you put into your content and value your opinion. You can also of course use this period to launch a sales page on your WordPress site, or other offers, event sign-ups, or anything you'd like to get a little extra love at this time.

This can also be an optimum time to write ‘how to’ blog posts, food-related posts (if you’re a food blogger), or any other passion-interest oriented content, as under the influence of Mercury you’ll be able to articulate well what you wish to say within your content and when aligned with the passions, interests and desires of your audience under the themes of Taurus you’ll find they’re well received.

Just remember the key to Taurus is consistency, don't let loss of momentum or excitement rob you of the fulfillment of creating a routine that serves you and your audience, and also pays you back over time.

Marketing Advice:

  1. Clear and Engaging Communication: The alignment with WordPress' Mercury emphasizes the importance of clear and effective communication through your website or blog.

Example Strategies:

  • Craft compelling and informative content that resonates with your target audience.

  • Use a conversational tone to connect with your readers and make your content more relatable.

  • Engage with your audience through comments and feedback, responding to their questions and fostering discussions.

  1. Enhance Aesthetic Appeal: The lunar transit activating WordPress' Venus brings a focus on aesthetics and visual appeal.

Example Strategies:

  • Choose an attractive and user-friendly theme for your website or blog.

  • Optimize images and multimedia elements to enhance visual appeal and loading speed.

  • Incorporate visual storytelling techniques, such as infographics or videos, to engage and captivate your audience.

  1. Expand Your Reach: Leverage promotional strategies to attract an audience to your WordPress site.

Example Strategies:

  • Share your content on social media platforms, engaging with relevant communities and using appropriate hashtags.

  • Guest post on other blogs or collaborate with influencers to reach new audiences.

  • Utilize SEO techniques to optimize your content for search engines and improve discoverability.

  1. Foster Community Engagement: Build meaningful connections with your readers and foster a sense of community around your content.

Example Strategies:

  • Respond to comments and engage in discussions with your audience.

  • Encourage social sharing and provide easy-to-use social media sharing buttons on your website or blog.

  • Consider hosting webinars, Q&A sessions, or virtual events to further engage with your readers.

At the middle & end of Taurus Energy - Beginning on the 2nd day of Taurus Energy:


Patreon
⨀♀

Illumination of passion and inspiration. The second activation to Patreon's chart, this time taking place in the second half of the Taurus Cycle. Here we have the transit Moon conjunct with the natal Sun and Venus in Taurus in Patreon's combined charts.

This indicates a prosperous period where your promotions, ideas, and offers will get more attention, with less work from you. The Sun is a natural spotlight bringing awareness, warmth (warming up your audience), excitement, and momentum behind your projects, content, and ideas. And Venus indicates not only the opportunity for cash flow but also passion around what you're sharing and within your community itself. This can be a great time to have a promotion, launch, or sale for your Patreon membership targeted towards new Patrons or to entice your current Patrons to up level a tier to get access to some new VIP content, or exclusive offer.

You may also wish to use this period as a sneak peek or a limited-time preview of some of your more prized material, to give them a first-hand experience of what you have available for them and to let them see if it's for them. This also creates a sense of exclusivity (Venus in Taurus) to what you do. As well loving on your community and being generous with your time and support also tend to go very well at this time.

If you have offers that are Taurus-themed - ie - business minded, skills-focused, money-making, time-saving, food-related, diet-related, habit-focused these can also do exceptionally well at this time as well.

Marketing Advice:

  1. Embrace Your Creative Talents: The alignment with Patreon's Sun emphasizes the importance of embracing your unique creative talents and sharing them with your patrons.

Example Strategies:

  • Create exclusive content that showcases your expertise and creative abilities.

  • Offer patrons behind-the-scenes access to your creative process or sneak peeks of upcoming projects.

  • Collaborate with other artists or creators to offer unique and compelling collaborations for your patrons.

  1. Cultivate a Supportive Community: The lunar transit activating Patreon's Venus brings a focus on building relationships and fostering a sense of community.

Example Strategies:

  • Express gratitude to your patrons and make them feel valued and appreciated.

  • Encourage interaction and engagement by hosting live Q&A sessions or community discussions.

  • Provide opportunities for patrons to connect with each other and collaborate on projects or ideas.

  1. Enhance Value and Impact: Evaluate your pricing structure and find ways to deepen the value of your offerings.

Example Strategies:

  • Offer tiered rewards that provide increasing levels of access and benefits to your patrons.

  • Provide exclusive perks or early access to your content to incentivize higher-tier memberships.

  • Regularly assess and update your offerings to ensure they align with the evolving needs and interests of your patrons.

  1. Build Long-Term Relationships: Focus on cultivating long-term relationships with your patrons and creating a sustainable income stream.

Example Strategies:

  • Provide consistent and reliable content updates to keep patrons engaged and excited.

  • Offer special rewards or incentives for patrons who maintain their support over an extended period.

  • Communicate with your patrons regularly, sharing updates, milestones, and future plans to keep them informed and involved.

Google Adsense
☊

Under this transit, we see the potential expansion and possibility of monetization of our websites through Google Adsense. This can be a good time to expand what you think is possible, re-visit your strategy, and focus on high-value authentic content, keywords, SEO optimization, and custom-crafted content to drive traffic and revenue to your website.

With the North Node in Taurus the goal here is increased consistent revenue that can be expanded over time, and having the time you're investing in creating content pay you back in other ways. Using keywords that are related to the topics and themes of Taurus can also be helpful - money-making, business-oriented, habit or productivity-focused, food-focused, and so on.

Marketing Advice:

  1. Increase Website Traffic: The alignment with Google AdSense's North Node signifies a destined path of growth and development.

Example Strategies:

  • Implement SEO best practices to improve your website's organic search visibility.

  • Create valuable and engaging content that attracts a larger audience to your website.

  • Promote your website through various marketing channels, such as social media, email marketing, and guest blogging.

  1. Optimize Ad Performance: Pay attention to the quality and relevance of the ads displayed on your website.

Example Strategies:

  • Experiment with different ad placements and formats to identify the most effective ones.

  • Regularly review and analyze the performance metrics provided by Google AdSense.

  • Continuously refine your ad strategies based on the insights gained from data analysis.

  1. Enhance User Experience: Focus on creating a seamless and user-friendly experience for your website visitors.

Example Strategies:

  • Optimize your website's loading speed and ensure it is mobile-friendly.

  • Place ads strategically to maintain a balance between user experience and revenue generation.

  • Provide valuable and relevant content that keeps users engaged and encourages them to spend more time on your website.

  1. Stay Updated and Innovate: Keep up with the latest trends and best practices in the advertising industry.

Example Strategies:

  • Stay informed about changes in Google AdSense policies and guidelines.

  • Follow industry blogs, forums, and conferences to learn about new advertising techniques.

  • Experiment with new ad formats or features introduced by Google AdSense to stay ahead of the competition.

WordPress
☊

Here we are focused on some of the higher-purpose needs and goals of our readers and target market. Under the influence of the Moon conjunct the natal North Node in Taurus in WordPress' chart, we may find that our audience is interested in information that helps them to build a stable business, better habits, make more money, or keep the money they have, meal plan, improve our quality of life, or focused on hobbies and interests that we have. The key through this isn't to just look at the topic on its own but look at the bigger motivation around that topic, what they want to do with more money, more time, etc. Why is this important to them?

It is these larger needs and sense of higher purpose that we are really speaking to in our content at this time. By understanding this and including it in your content and marketing plan for your WordPress site, you not only strengthen your business, and generate more revenue, but you also succeed in creating offers and programs that offer greater fulfillment and results as well as ensure return business, and referrals.

What is your higher purpose for your website? What need do you see it filling? How do you ensure that your audience and readership not only know about this but benefit from it?

A successful site is built consistently over time, by addressing these needs and creating products, services, and content that fills in the gaps.

Marketing Advice:

  1. Enhance Website Design and Functionality: Focus on optimizing your website's design and functionality to provide a seamless user experience.

Example Strategies:

  • Choose a visually appealing and responsive WordPress theme that aligns with your brand.

  • Streamline your website's navigation and ensure it is easy for visitors to find the information they need.

  • Implement plugins or tools that improve website speed, security, and overall performance.

  1. Create Valuable Content: Establish yourself as an expert in your niche by delivering valuable and informative content.

Example Strategies:

  • Publish regular blog posts, articles, or guides that address your audience's pain points or provide solutions.

  • Create engaging videos, podcasts, or webinars to share your expertise and connect with your audience.

  • Offer downloadable resources, such as e-books or templates, that provide additional value to your visitors.

  1. Optimize for Search Engines: Improve your website's visibility in search engine results through effective SEO techniques.

Example Strategies:

  • Conduct keyword research to identify relevant and high-performing keywords in your niche.

  • Optimize your website's metadata, headings, and content with targeted keywords.

  • Build quality backlinks from reputable websites to increase your website's authority.

  1. Engage with Your Audience: Foster meaningful connections with your audience to build loyalty and attract new visitors.

Example Strategies:

  • Respond promptly to comments and messages from your audience, showing genuine interest and providing helpful responses.

  • Encourage social sharing of your content by integrating social media sharing buttons on your website.

  • Host live Q&A sessions, webinars, or online events to engage directly with your audience and address their questions.

EMAIL MARKETING

At the beginning of Taurus Energy - Lasting for the 1st day of Taurus Energy:


Email in All Forms (But Especially Personal Email/ Warm Audience)
♄ Rx Chiron

Good relationships and rapport with your list are built over time, by coming back to the same core topics, over and over again. By making space for them to join you where they're at, implement change and take action as they're ready, willing, and able. Under this transit, we see the Moon conjunct natal Saturn Retrograde and Chiron in Taurus in Email's charts.

Saturn Retrograde, especially in Taurus indicates that your list isn't ready to commit fully yet, and in fact, they may be quite resistant to change and even more resistant to someone telling them what they should do or pushing them.

So take heed that if you're writing to your list at this time, you'll want to avoid applying pressureand instead review some of the foundational pieces of your work, and encourage them to modify it, bend it, and play with it until they find what works for them. This can also be an excellent time to lean into the habits they already have and see if you can still create the same results for them by embracing how they already operate rather than trying to force them to implement something that goes counter to how they already operate.

This is a big pain spot during this transit with Chiron being activated. They will be feeling wounds around results, material issues (finances, security), capability, and wherever they feel they are the problem or that they've failed. The key here is to help them to turn what they see as their weaknesses into strengths. To show them that they don't need to change and that in fact, they are consistent, powerful, and fully capable if they allow themselves the flexibility to do things on their own terms.

It is through taking this approach that when they are ready to commit and go all in, you'll be the first one they come to. The one that didn't make them feel shame about who they are. 

Marketing Advice:

  1. Personalization: Tailor your emails to individual interests and needs using segmentation and personalization tools. Make every subscriber feel like you're speaking directly to them.

Example Strategy: Create dynamic content blocks within your emails that adapt based on subscriber preferences and behavior. Use personalized subject lines, greetings, and product recommendations to increase engagement.

  1. Storytelling: Engage your audience with compelling stories that resonate with their experiences and aspirations. Connect on an emotional level and leave a lasting impression.

Example Strategy: Share success stories or case studies of customers who have benefited from your products or services. Use storytelling techniques to captivate your warm audience and demonstrate the value you provide.

  1. Call to Action: Clearly define the action you want your subscribers to take. Use a strong and concise call-to-action to guide them towards your desired goal, whether it's making a purchase, signing up for an event, or sharing your content.

Example Strategy: Include prominent and visually appealing buttons or links in your emails that prompt subscribers to take action. Use action-oriented language and create a sense of urgency to encourage click-throughs.

  1. Email Automation: Take advantage of email automation tools to streamline your communication and deliver timely messages. Set up automated workflows based on user behavior or triggers to enhance engagement and provide a personalized experience.

Example Strategy: Implement a welcome email series that is automatically sent when a subscriber joins your warm audience. Use automated follow-up sequences to nurture leads or re-engage inactive subscribers based on specific triggers.

Email Strategy, Series & Funnel Building
♀

A great time for both sales as well as beautifying your offers, sales pages, and funnels. Here we see the Moon (public) conjunct natal Venus (beauty, values) in Taurus (money, material goods), the sign it rules. This makes this transit very powerful for your email strategy and marketing at this time. This can be a potent period to sell, hold a launch, promote your offer, release bonuses that make their lives easier, provide a shortcut, that are high value, save them time, money, or face (ie that boost their ego, and make them feel good about themselves, or better than others).

A playful approach that highlights visually beautiful imagery, videos, or product shots can work very well at this time. Under Taurus we don't want to be pushed, we want to be wooed, we want to be won over, we want to be pampered.

Using love notes in your copy, emails, and messages, and writing as though you would write to someone you care about and have fun with is effective. Think of using funny memes, making them playful, cracking jokes, using humor, and otherwise making them feel like a star.

This is also a great time to share your passion for your topic and expertise, be generous, and give valuable insights and information.

Marketing Advice:

  1. Visual Appeal: Create visually appealing emails and funnels that leave a lasting impression on your subscribers. Use captivating images, attractive typography, and well-designed layouts to engage and captivate your audience.

Example Strategy: Incorporate eye-catching visuals and graphics that align with your brand identity and evoke the desired emotions. Use whitespace effectively to create a clean and uncluttered design.

  1. Compelling Copy: Craft persuasive and authentic copy that resonates with your audience and drives them to take action. Use storytelling techniques, address pain points, and highlight the benefits of your products or services.

Example Strategy: Write captivating subject lines that grab attention and entice subscribers to open your emails. Use personalization to make your messages feel tailored to each recipient.

  1. Seamless Funnel Experience: Optimize your email funnels to provide a smooth and intuitive customer journey. Guide your subscribers through a logical sequence of emails and ensure each step aligns with their needs and interests.

Example Strategy: Use automation tools to set up email sequences that deliver the right content at the right time. Incorporate personalization based on subscriber behavior or preferences to enhance relevance.

  1. Trust and Social Proof: Build trust and credibility throughout your funnels by incorporating testimonials, social proof, or success stories. Demonstrate the positive experiences of your customers to instill confidence in your offerings.

Example Strategy: Share testimonials or reviews from satisfied customers at strategic points in your funnels. Use social proof, such as social media follower counts or industry certifications, to build trust.

Email Newsletter Marketing
Chiron Rx

What are the wounds of your list, what do they struggle with, and what's at the core of their struggles? Often it is exactly this wound that you share in common that encouraged you to start your business in the first place, and it is around his wound that you have created your products and services. Under this transit, we see an activation to this core shared wound with your list. Often the wound itself is around capability, consistency, finances, security, wealth, patterns and behaviors, time, or other resources.

With this transit activating natal Chiron Retrograde in Taurus, your audience is ready to do something about the wound. They are not so enmeshed in it that they identify themselves with the wound, and are more able to see that they need tangible solutions to make real change in their lives. If you happen to have products or services that help them with this, this can be a great time to market those during this transit, so long as you have spent some time talking with your list about these issues prior. As well if your bonuses, or offer itself helps to streamline, shortcut, or otherwise simplify or does it for them, they'll be even more grateful to take you up on it.

Remember, don't be afraid to go deep into the wounds and struggle of your list at this time, just make sure you don't stay there, the natural transition towards a solution is helpful, and also empowers them to make the changes they deeply desire right now.

Marketing Advice:

  1. Review and Reflect: Take the time to review your past email campaigns and identify areas for improvement and growth. Reflect on past challenges and learn from them to create a more effective email newsletter strategy.

Example Strategy: Analyze open and click-through rates, subscriber engagement, and feedback to identify patterns and areas that need attention. Use this information to refine your content and approach.

  1. Embrace Consistency and Innovation: Balance stability and reliability with innovation and new ideas in your email newsletters. Provide a consistent experience while introducing fresh approaches that resonate with your audience.

Example Strategy: Maintain a regular newsletter schedule to establish a sense of reliability. Experiment with new content formats, such as interactive elements, videos, or personal stories, to engage your subscribers.

  1. Connect Emotionally: Tailor your email newsletters to address the emotional needs and desires of your audience. Create content that resonates with their emotions and provides value in their lives.

Example Strategy: Share personal stories or experiences that demonstrate vulnerability and authenticity. Use storytelling techniques to connect with your subscribers on a deeper level.

  1. Build Trust and Credibility: Foster trust and credibility in your email newsletters through transparent and open communication. Be sincere in your messaging and ensure your newsletters align with your brand values.

Example Strategy: Clearly communicate your intentions, values, and mission to build trust with your subscribers. Avoid deceptive tactics and focus on building an authentic relationship based on trust.

Email Marketing - Cold Emailing & Lead Gen
⨀ Chiron MC

By becoming clear regarding the wounds and struggles of your target audience or leads, you have the power to craft deep, impactful, and high-converting emails and content at this time. This transit sees the Moon conjunct natal Sun, Chiron, and Midheaven in Taurus in Email Marketing (lead gen)'s chart.

Your research into this wound, which is often focused on capability, consistency, finances, security, wealth, patterns and behaviors, time, or other resources is very important to have before jumping into writing your copy.

Using resources like Facebook Groups, Reddit threads, book reviews, Quora, or forums, you can pull a lot of gold nuggets out, that help you in understanding how your target audience describes their struggles, the words they use, the emotions they feel and what they believe the issue is (which may or may not be the true issue).

Once you have this information, you can use this transit to write and send deep, and intimate emails to your target audience and leads. With the Sun activation working in your favor, your audience will have higher awareness than normal of the issues at hand, and also they will potentially warm up faster to your offer of help and guidance.

The key here is of course in personalizing your message to them so it doesn't seem like it was copy-pasted, adding personal relevant information about them shows you have taken the time to learn about them before emailing them and will also potentially increase your responses.

Finally, by doing this at this time, with care and attention, you have the potential to strengthen your reputation, perception in the eyes of your leads, and your expert status with the activation of the Midheaven.

Marketing Advice:

  1. Heal Past Wounds: Reflect on past experiences and heal any wounds or insecurities related to cold emailing and lead generation. Embrace the transformative energy of Chiron to develop a more empowered and resilient approach.

Example Strategy: Practice self-reflection, seek support from mentors or peers, and engage in personal growth activities to address any past wounds or insecurities.

  1. Personalize Your Outreach: Craft tailored and compelling cold emails that resonate with the specific needs and pain points of your target audience. Focus on building genuine connections through personalized communication.

Example Strategy: Research your prospects and use the information to personalize your cold emails. Address their specific challenges, highlight relevant case studies, and demonstrate how your solutions can benefit them.

  1. Establish Authority: Share valuable insights, case studies, or success stories that demonstrate your expertise and establish your authority in the field of lead generation.

Example Strategy: Publish informative articles or create content that showcases your knowledge and experience in lead generation. Leverage social media platforms or industry forums to share valuable insights and engage with your target audience.

  1. Prioritize Quality Relationships: Focus on building meaningful connections rather than pursuing quantity in your lead generation efforts. Invest time and effort into nurturing relationships with genuine care and attention.

Example Strategy: Identify high-potential prospects and allocate resources to build personalized relationships. Engage in meaningful conversations, provide value through relevant content or resources, and follow up consistently.

Gmail
☿☊

This is an excellent time to utilize Gmail for follow-ups, lead generation, or simple administrative activities. Here we see the Moon conjunct natal Mercury and North Node in Taurus in Gmail's chart which highlights the opportunity to educate, share information, connect, and communicate especially around the basic needs and wants of the recipient of your message.

By focusing on some of the core themes of Taurus which are often survival-based, financial, material, and business oriented, you are likely to get more engagement and response to your email activities at this time.

And with the activation of the North Node, communication at this time has the power to meet more important needs and serve a higher purpose for both you and your recipient. Just make sure you're not just focusing only on the more immediate details and issues at hand but also thinking about some of their bigger goals, and how this meets what they view as fulfilling their larger goals and purpose.

Marketing Advice:

  1. Organize for Efficiency: Create a structured system for organizing emails related to follow-ups, leads, and administrative tasks. Use Gmail's labels and folders to categorize and prioritize emails for efficient management. For example, create labels like "Follow-ups," "Leads," and "Admin" to easily locate and manage relevant emails.

  2. Craft Compelling Follow-up Emails: Ensure your follow-up emails are professional, concise, and personalized. Showcase your dedication to building relationships and providing value to recipients. For example, include specific details from previous conversations or offer additional resources that align with their interests or needs.

  3. Engage in Effective Lead Generation: Leverage Gmail to reach out to potential leads, initiate collaborations, and respond to inquiries. Tailor your emails to the recipient's needs and utilize Gmail's search and filtering capabilities for efficient lead management. For example, personalize your subject lines to grab their attention or use Gmail's advanced search operators to find specific types of leads within your inbox.

  4. Streamline Administrative Activities: Use Gmail's organizational features to manage administrative emails, invoices, and important documents. Utilize labels, filters, and folders to stay organized and set reminders for important tasks. For example, create filters to automatically label and archive incoming invoices, or use Gmail's "Tasks" feature to create to-do lists for administrative activities.

At the middle & end of Taurus Energy - Beginning on the 2nd day of Taurus Energy:


Email in All Forms (But Especially Personal Email)
Chiron Rx

If you leveraged the earlier transit in Taurus for Email (found under the Email summary above) then you'll also want to make use of this one. In your last email, you would have clearly focused on their wounds, and in this one, the direction is in providing them an outlet to do something about the wound itself. Here your audience feels less invested or identified with the wound itself, and is now looking for tangible solutions to move towards their own healing, especially under the lens of Taurus (capability, finances, material security).

Here you can recap some of what you previously shared, or go a little deeper into it, and then move the attention towards the next steps of what is possible now that they're empowered. Remember still being under the influence of Taurus that scaring or pushing them will only have them dig their heels in further, they need to be inspired to take this action themselves, because they feel capable and because it's time. If they don't take the leap there's always later.

Marketing Advice:

  1. Craft Authentic and Personalized Emails: Focus on creating authentic and personalized emails that speak directly to the needs and interests of your warm audience. Customize your messages to reflect their preferences and engage them on a personal level.

Example Strategy: Personalize your email subject lines to grab attention and increase open rates. Use merge tags to include the subscriber's name or other relevant information in the email body. Segment your warm audience based on their past interactions or purchase history and send targeted emails with tailored recommendations or exclusive offers.

  1. Provide Valuable Content: Offer valuable and insightful content in your emails to nurture your warm audience. Share industry knowledge, helpful tips, exclusive offers, or relevant resources that align with their interests and provide solutions to their challenges.

Example Strategy: Send a weekly or monthly newsletter featuring curated content from your blog, industry news, and updates. Include actionable tips, case studies, or success stories that showcase how your products or services can benefit your warm audience. Consider offering exclusive discounts or early access to new products as a way to reward their loyalty.

  1. Encourage Interaction and Engagement: Foster two-way communication by encouraging your warm audience to interact and engage with your emails. Prompt them to respond, ask questions, or share their opinions to create a sense of community and strengthen the connection.

Example Strategy: Include a call-to-action in your emails that encourages subscribers to reply with their feedback or thoughts on a particular topic. Run contests or giveaways exclusive to your warm audience and ask them to participate by submitting their entries via email. Use interactive elements like quizzes or surveys to gather insights and tailor your future email content accordingly.

  1. Implement Personalization and Automation: Leverage automation and personalization tools to streamline your email marketing processes and deliver tailored experiences to your warm audience. Use dynamic content, triggered emails, and personalized recommendations based on their past interactions or preferences.

Example Strategy: Set up an automated welcome email series to introduce new subscribers to your brand, products, or services. Use behavioral triggers, such as abandoned cart or browsing history, to send targeted emails with personalized product recommendations or reminders. Implement a re-engagement campaign to win back inactive subscribers by offering exclusive incentives or content.

Email Newsletter Marketing
☾

The Moon returns to itself. Under this transit, we see a lunar return of Email Newsletters natal Moon in Taurus. This marks a fresh start, or a new cycle within your email newsletter series. You can use this period to re-warm up your audience, especially if you haven't emailed in some time, or to re-share valuable resources with them. This also works as a great period to share tips, hacks, shortcuts, before and afters, or give them something generously. If you have any announcements to make this can be a great time to plant the seeds for that, as under Taurus Moons things tend to 'stick'.

In terms of topics, remember the themes of Taurus - capability, security, finances, business, food, habits/patterns, saving them time, money, or effort, or things that make them feel good now, (ie immediate gratification or ego boosts).  Talking about these topics or hinting towards them in your newsletter can help keep your list engaged and provide helpful tips and insights that they benefit from and that further strengthen your connection.

If you have any offers that deeply meet the above Taurus needs this can be a great time to share them.

Marketing Advice:

  1. Craft Compelling Subject Lines: Grab your subscribers' attention with compelling and enticing subject lines that pique their curiosity and encourage them to open your newsletters.

Example Strategy: Use subject lines that evoke emotions, pose intriguing questions, or offer a solution to a problem. For instance, instead of "May Newsletter," try "Discover the Secrets to Boosting Your Productivity this May."

  1. Tell Engaging Stories: Incorporate storytelling techniques to connect with your subscribers on an emotional level and make your newsletters memorable.

Example Strategy: Share customer success stories, testimonials, or personal anecdotes that highlight how your products or services have positively impacted individuals. For inspiration, you can explore newsletters from brands like Charity: Water, which effectively use storytelling to create a sense of purpose and impact.

  1. Design Visually Appealing Newsletters: Invest in visually appealing designs and layouts that capture attention and align with your brand's aesthetics.

Example Strategy: Use high-quality images, consistent color schemes, and well-structured content to create visually engaging newsletters. Brands like Airbnb and Canva are known for their visually appealing newsletters that showcase beautiful imagery and well-crafted designs.

  1. Provide Valuable and Relevant Content: Ensure that your newsletter content delivers value to your subscribers by addressing their interests, needs, and pain points.

Example Strategy: Offer exclusive tips, industry insights, or educational content that helps your subscribers overcome challenges or achieve their goals. Take inspiration from newsletters like The Skimm or Morning Brew, which provide concise yet informative content tailored to their target audience.

Email Strategy, Series & Funnel Building
⨀☊ Chiron

This is an excellent period to bring attention to your offers. This transit sees an activation of the Moon with the natal Sun, North Node, and Chiron in Taurus in the Email strategy's chart. The potency of this transit shouldn't be underestimated as the Sun brings a natural spotlight, enthusiasm, and momentum behind it, it also increases awareness of your audience to the matter at hand. The North Node aligns its purpose around security, financial and material gain, habits, time, and stability, especially if you are serving other business owners. And finally, with Chiron being activated, this helps you to connect deeply to the struggles of your audience and create copy and offers that are focused on meeting those needs.

Your research into this wound, which is often focused on capability, consistency, finances, security, wealth, patterns and behaviors, time, or other resources is very important to have before jumping into writing your copy.

Using resources like Facebook Groups, Reddit threads, book reviews, Quora, or forums, you can pull a lot of gold nuggets out, that help you in understanding how your target audience describes their struggles, the words they use, the emotions they feel and what they believe the issue is (which may or may not be the true issue).

Once you have this information, you can use this transit to write and send deep, and intimate emails to your target audience and leads.

Use this to refine your email strategy, improve your conversion with human-aligned content and copy, and meet the deeper needs of your audience and you'll have a winning strategy.

Marketing Advice:

  1. Define Clear Objectives: Align your email strategy with your overall business goals and define clear objectives for each email campaign or funnel.

Example Strategy: If your objective is to increase sales, design a funnel that focuses on driving conversions through strategic email sequences and targeted offers.

  1. Segment Your Email List: Divide your email list into segments based on demographics, interests, or purchasing behavior to deliver more personalized and relevant content.

Example Strategy: If you have an e-commerce business, create segments for different product categories or customer preferences. Send tailored emails showcasing relevant products and offers to each segment.

  1. Implement Automation and Personalization: Leverage automation and personalization tools to deliver timely and targeted messages to your subscribers.

Example Strategy: Set up automated welcome sequences for new subscribers, triggered emails based on specific actions or behaviors, and personalized recommendations based on past purchases.

  1. Provide Value and Build Trust: Focus on nurturing relationships with your subscribers by providing valuable content and resources.

Example Strategy: Share educational articles, tutorials, or case studies that address your audience's pain points or offer solutions to their challenges. Offer exclusive discounts or perks to your loyal subscribers.

Gmail
♀

This can be a great time to reconnect with old contacts, follow up with potential leads or tackle the admin in your inbox. This transit sees the Moon conjunct the natal Venus in Taurus in Gmail's chart. This enables you to connect at a heart level and with passion, especially around matters you care about with your email recipients.

The themes of Taurus are still activated here - capability, skills, security (especially financial), stability, habits and behaviors, food, business, diet, and pleasurable hobbies and interests.

This can be a great time to talk about some of your interests and passions, as well as use Gmail to increase your cash flow whether it be through follow-ups or strategic campaigns where you reach out to contacts or make new connections.

Marketing Advice:

  1. Enhance Visual Appeal: Pay attention to the visual elements of your emails, such as design, layout, and branding, to create an attractive and engaging experience for your recipients.

Example Strategy: Use professional email templates or hire a designer to create visually appealing email layouts that align with your brand aesthetics.

  1. Craft Compelling Copy: Write persuasive and compelling copy that resonates with your target audience and conveys your brand's values.

Example Strategy: Create a sense of urgency or exclusivity in your subject lines and calls to action. Use storytelling techniques to connect with your audience emotionally.

  1. Capture and Nurture Leads: Utilize Gmail's contact management features to capture leads and nurture relationships with potential customers.

Example Strategy: Create lead capture forms on your website or landing pages and automatically add the contacts to specific Gmail lists. Develop email sequences to nurture leads with valuable content and personalized offers.

  1. Streamline Administrative Tasks: Optimize your email organization and management systems to enhance your productivity.

Example Strategy: Set up labels or folders for different types of emails (e.g., clients, projects, invoices) and use filters to automatically categorize incoming emails. Utilize Gmail's search and filtering features to quickly find specific emails or information.

☁️♊ Social Media With Gemini

SOCIAL MEDIA WITH THE LUNAR ZODIAC – GEMINI SUMMARY

GEMINI:
NEED:  The Need during Gemini is information, learning, and communication. During Gemini, we are sponges for content, learning, and sharing of information. We need and want to be around people, or at least talking to them in some way, whether through writing, talking, on video, or in person.

It is a time to research, collect, read, process, and gather information, with a desire to integrate what we need so that we can make a decision to move forward. It is NOT a period of decision-making, but rather a period of preparing to make a decision and implement change through the accumulation of knowledge and understanding.

We are more talkative during this time and need people, philosophies, and perspectives to gather insights from and bounce ideas off of. It’s a great time for networking and connection and information filtering, but our dialogues and searches may not be very deep because the focus is on a VARIETY of information, rather than an individual subject. Meet the need for variety by allowing movement between subjects, interests, topics, dialogues, and information.

We are more open to receiving A LOT of information and knowledge at this time. We are looking to learn from others and can process a lot of information at lightning speed. We may not be able to go deeply into it, but we can get the big picture, and see how things go together.

MARKETING:  Validate their knowledge and experience. Share facts, data, statistics, resources, overall strategy, and philosophy, and help them direct it towards a specific tangible result. We are more open to receiving information at this time, so let your marketing take on the position of the guide.

It’s not possible to give them too much information at this time, just don’t go too deep into the knowledge. They need to see how everything works together, they need to know the history, the logic, the science, behind WHY something works. They are interested in the application, but may not be able to apply it NOW, so give them a toolbox so that they can apply it later.

If you have a lot of information to share with them, or your system is quite detailed, give them the blueprint. Give them the step-by-step checklist (but don’t include HOW to do those things). Give them a mind map, a Trello board, a spreadsheet, and links to resources, or blog posts.

Videos can be helpful if they are an overview or focused more broadly (5 tips to help your kid eat their vegetables, even if they are a sensitive eater or 5 things your course platform needs to have, and my tips on how to choose the best one for you).

Think about content that engages your community and gets them talking about themselves, fun facts, interesting or silly tidbits, or an opportunity to network or socialize are all excellent to help you be seen as the bridge.

BEST TYPES OF CONTENT/DELIVERY FORMATS FOR GEMINI:

  • Short videos – think 5- 15 minutes or less.
  • Blueprints, checklists, spreadsheets, mind maps
  • Quizzes
  • Resources – list of recommended tools, links, apps, etc
  • Access to your vault/library of content (to collect for later)
  • Small or short articles, or how-tos on a specific topic that they are interested in learning about/focusing on or wishing to improve.
  • Mini-Courses or workshops (do it with me)
  • Templates or fill-in-the-blanks
  • Questions that get them engaging, or talking about themselves
  • Meet-ups, group calls, or get-to-know-you sessions.
  • Speed-dating
  • Teaching the overall or broad view of a subject, with links or sources for them to follow up with after.
  • Bite-sized content, or tips
  • Memes or gifs
  • Quotes
☁️ GEMINI Content Calendar by Platform ♊

♊☁️ Gemini Activated Social Media Platforms

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FACEBOOK

At the middle & end of Gemini Energy - Beginning on the 2nd day of Gemini Energy:

Facebook Posts
♇ ASC

Transformation and liberation through information. This transit has the Moon in Gemini conjunct with the natal Pluto and Ascendant in Facebook's combined charts. Under the influence of Gemini, the public is looking for information, data, analysis, education, insights, translation of data, or condensed material that helps them to make sense of information that is broad or challenging to interpret.

This is where you can structure your content or materials to present the necessary data and information they need to understand, process, or decide something. With the addition of Pluto the goal here is to be free of pain, to transform their understanding, and apply information in a deeper way. The Ascendant operates like a preview or a hint, the first introduction your audience has to you, your brand, or information, making this an excellent time to announce, share or introduce them to your system, or material. The best approach to this is to use statistics, facts, studies, or scientific references to prove your case and solidify your system or solution in their minds.

Here your audience can absorb a lot of information, in short bursts, but would benefit from clear CTAs.

If there is a large gap in awareness within your audience between where they're at, their understanding of the root issues, and what they need to understand or become aware of in order to know if your program or offer is for them, this is the time to fill that gap in.

Marketing Advice:

  1. Embrace Versatility: Experiment with different content formats, styles, and tones to keep your audience engaged and curious.

Example Strategies:

  • Create video content to provide tutorials, behind-the-scenes insights, or Q&A sessions.

  • Utilize Facebook Live to host interactive events, interviews, or product launches.

  • Incorporate visual storytelling through images and infographics to convey your messages effectively.

  1. Utilize Audience Insights: Dive deeper into your audience demographics, behaviors, and preferences to tailor your content and messaging effectively.

Example Strategies:

  • Use Facebook Audience Insights to gain a better understanding of your audience's interests, demographics, and online behaviors.

  • Conduct surveys or polls to gather direct feedback and preferences from your audience.

  • Analyze engagement metrics and adjust your content strategy based on the performance of previous posts.

  1. Establish Personal Branding: Showcase your expertise, authenticity, and unique voice to build a strong online presence.

Example Strategies:

  • Share valuable insights, tips, and thought leadership content within your niche.

  • Craft engaging and compelling stories that highlight your experiences and expertise.

  • Collaborate with influencers or industry experts to expand your reach and credibility.

  1. Foster Community Engagement: Engage with your audience, respond to comments and messages promptly, and foster a sense of belonging within your Facebook community.

Example Strategies:

  • Regularly respond to comments and messages to show your audience that you value their engagement.

  • Encourage discussions and conversations within your posts to create a sense of community.

  • Host exclusive events or giveaways for your Facebook followers to reward their loyalty.


Facebook Live
MC

This a potent period to teach, share, or expand on your system, and insights or provide broad but insightful training on Facebook Live. This transit has the Moon in Gemini conjunct with the natal Midheaven in Facebook Live's chart.

The Midheaven is the peak angle of a chart that provides career and reputation recognition. It is what you're known for  (your expert status), and solidifies you in your follower's and community's mind as someone they can trust, who has a wealth of experience and knowledge. With this being a transit of the Moon in Gemini the goal during this period is to share a broad range of information that is all interconnected, think skimming the surface of all 5 steps of your system, or 3 phases of solving a problem, and so on.

Here they are looking for EVIDENCE, science, data, and facts to back up what is being shared, and they are looking for real analysis of what is being shared that they can use to inform their decision-making process, deepen their understanding, and provide them with context to work with.

This is a great time to openly share your material with your community, including your results and if you have anything that helps to streamline this process, saving them time, or improving their results this is a good time to share it.

Marketing Advice:

  1. Plan Compelling Content: Create a strategic plan for your live broadcasts, ensuring that your topics align with your brand message and resonate with your audience.

Example Strategies:

  • Host educational sessions or workshops related to your industry or niche.

  • Provide behind-the-scenes glimpses of your work or business processes.

  • Conduct interviews with industry experts or influencers.

  • Launch and demonstrate new products or services through live broadcasts.

  1. Engage and Involve Your Viewers: Leverage Facebook Live's interactive features to actively involve your audience during your broadcasts.

Example Strategies:

  • Conduct live Q&A sessions where viewers can ask questions and receive real-time responses.

  • Use polls and surveys to gather audience opinions and preferences.

  • Encourage viewers to share their thoughts and experiences in the comments section.

  1. Showcase Your Expertise: Use your Facebook Live broadcasts to position yourself as an authority and trusted resource in your field.

Example Strategies:

  • Share valuable insights, tips, and industry knowledge during your live streams.

  • Conduct tutorials or demonstrations that highlight your expertise.

  • Discuss trending topics or provide analysis and commentary within your niche.

  1. Promote and Engage: Actively promote your Facebook Live broadcasts and engage with your audience before, during, and after the stream.

Example Strategies:

  • Utilize other social media platforms to generate excitement and awareness about your upcoming live events.

  • Collaborate with influencers or industry experts to cross-promote your live broadcasts.

  • Encourage viewers to leave comments, ask questions, and share their thoughts during and after the stream.

Facebook Messenger
ASC

The Ascendant operates as the first face of your business, your brand, your community, or your audience's first interaction with you, the first impression, the first exposure to your system, or material.It is an excellent time to share 'hints', 'trailers', announcements, or behind-the-scenes of something you are releasing, working on, or a new concept or approach that they are unfamiliar with.

It's important that what you do share is backed up by evidence, simplified (remove anything that leads to overwhelm), and focused on processing and implementing information at a rapid rate to help them make strides faster. Under Gemini, we are also encouraged to not only learn and intake new information but it serves as an excellent time to write, teach, network, and connect with new people.

Given that this period can operate as the first introduction people may have to you or your brand, it's not great to use it for unsolicited messages. You can, however, use it to share insightful content in your Facebook Posts or Facebook Live, and then ask people to comment or send you a message if they're interested in more, or if you noticed they attended one of your Facebook Lives you could reach out and thank them for attending and ask if they have any questions.

This period can open up an opportunity for dialogue and potential sales, so long as it's leveraged appropriately, otherwise, you might find you leave a bad taste in people's mouths that tend to stick to your brand. Associations are very important at this time.

Marketing Advice:

  1. Craft Engaging Messages: Create personalized and compelling messages that resonate with your audience's needs and interests.

Example Strategies:

  • Use multimedia content such as images, videos, or GIFs to capture attention and enhance engagement.

  • Incorporate emojis or stickers to add personality and express emotions.

  • Utilize quick replies or buttons to provide easy options for response or action.

  1. Optimize Lead Generation: Leverage Facebook Messenger to initiate conversations, offer valuable resources or incentives, and capture contact information.

Example Strategies:

  • Initiate conversations with website visitors through Facebook Messenger to engage them further.

  • Offer exclusive content or discounts in exchange for contact information.

  • Use targeted messaging based on customer segments or interests to increase relevance.

  1. Prioritize Timely Follow-up: Be proactive and responsive in your communication, providing timely follow-up to inquiries and engaging in meaningful conversations.

Example Strategies:

  • Respond promptly to messages, addressing inquiries or requests for information.

  • Provide personalized responses that demonstrate understanding and empathy.

  • Establish a follow-up sequence that includes value-added content and clear calls to action.

  1. Explore Chatbot Functionality: Consider the use of chatbots or automated messaging systems to assist with lead qualification and provide instant responses.

Example Strategies:

  • Implement a chatbot to deliver personalized recommendations or answer common questions.

  • Use chatbot sequences to guide leads through a predefined nurturing journey.

  • Balance automation with human touch to maintain authenticity and personal connection.

INSTAGRAM

At the beginning of Gemini Energy - Lasting for the 1st day of Gemini Energy:


Instagram Posts
MC ♀, ☋

An excellent transit for utilizing the power of information and educational content to inform, bridge the gap and generate sales. Here we have the Moon in Gemini conjunct with the natal Midheaven, Venus, and South Node in Instagram's combined charts.

Firstly, the introduction of the South Node indicates that this is not so much a period for the release of new information or offers, but rather to leverage what has already been created, discussed, or approached. The South Node represents the past, and the reason its placement is further emphasized is that it is working recombination with the Midheaven which is your reputation and what you're known for, so leaning into what you have done in the past which reinforces your expertise in the minds of your audience is very important.

Secondly with the addition of Venus, here we see a love and passion around a specific topic, a generosity with content, connection, networking, and teaching that leads to sales (Venus), as well as emphasizing your shared values with your followers.

The Moon in Gemini indicates this is a potent period of sharing high-value content, data, and analysis of data that is translated into information that informs, helps your audience to make sense of things, or to implement what you're teaching and sharing. The approach tends to be broad as Gemini is a 'Jack of all trades, master of none', and so going wider with your content and connecting a series of issues, challenges, or symptoms together helps to align the next steps in the mind of your audience. This can also be a good time if you have a promotion or offer in effect to use this information to reinforce their understanding and invite them to join you.

Remember with the addition of Venus it's important to make your content beautiful, and visually appealing while also being educational.

Marketing Advice:

  1. Showcase Your Brand Identity: Create visually captivating content that aligns with your brand's unique qualities, values, and offerings.

Example Strategies:

  • Develop a consistent visual aesthetic for your Instagram profile, using cohesive colors, fonts, and themes.

  • Feature behind-the-scenes content to provide a glimpse into your brand's personality and values.

  • Use Instagram's carousel posts or albums to tell a cohesive and engaging story.

  1. Engage and Build Relationships: Foster community engagement and meaningful connections with your audience.

Example Strategies:

  • Respond to comments, direct messages, and mentions to show appreciation and build relationships.

  • Conduct polls, surveys, or Q&A sessions in your Stories to encourage audience interaction.

  • Share user-generated content to showcase your community and foster a sense of belonging.

  1. Experiment with Content Formats: Embrace Instagram's diverse content options, such as Stories, Reels, and IGTV, to keep your audience engaged.

Example Strategies:

  • Create engaging and informative Stories that provide value and evoke curiosity.

  • Use Reels to share entertaining or educational content in a creative and concise format.

  • Utilize IGTV for longer-form videos, tutorials, or behind-the-scenes glimpses.

  1. Learn from Analytics and Insights: Utilize Instagram's analytics and insights to gain a deeper understanding of your audience's preferences and optimize your content.

Example Strategies:

  • Review your top-performing posts and identify patterns or themes that resonate with your audience.

  • Analyze engagement metrics, such as likes, comments, and saves, to understand what content drives the most interaction.

  • Experiment with different posting times and frequency based on audience activity insights.

At the middle & end of Gemini Energy - Beginning on the 2nd day of Gemini Energy:


Instagram Posts
⨀ , ♀ Rx, MC ASC

One heck of a transit for leveraging the power of your Instagram account. Here we see the Moon in Gemini conjunct with the natal Sun, Venus Retrograde, Midheaven, and Ascendant in Instagram's combined charts.

Similar to the above transit that I summarized above we can see that this transit also includes an activation to Venus and the Midheaven, except this time Venus is retrograde. Retrograde Venus can indicate a pause or hesitation around spending money, a need to have more value established, or get to the underlying needs and heartfelt desires of your audience first before sales will be made (what's the need beneath the need?). With the Midheaven this transit is also offering an opportunity to spotlight your reputation and legacy and bring awareness of your work to a larger audience.

This can show up as an opportune time to share your content in a way that illustrates your personal and company values, the ongoing value of your products or services, and the short and long-term needs your products and services fill. The addition of the Sun increases your visibility, and your audience awareness, and helps you to move them from cold to warm, or warm to hot in their buying journey. And finally with this also activating the natal Ascendant in Instagram's combined charts this can be a great time for you to introduce new offers, share more about your business, products, services, specializations, hint at new content, offers or events coming, or open your cart.

A reminder that the best type of content for this transit is broad and connecting, you need to bridge the gap by either eliminating concepts/beliefs/ideas that are not servicing them or are not connected to the actual issue at hand. Or alternatively by introducing content, insights, data, or context for them to process, understand and implement the content, ideally content that helps to inform their decision by filling in any necessary knowledge they need to move forward.

Marketing Advice:

  1. Embrace Authenticity: Showcase your unique personality, style, and offerings in an authentic and relatable manner.

Example Strategies:

  • Share behind-the-scenes glimpses of your creative process or daily life to foster a sense of authenticity.

  • Highlight user-generated content that showcases how your products or services have positively impacted your customers.

  • Collaborate with influencers or brand ambassadors who align with your brand values to amplify your message.

  1. Curate an Engaging Visual Aesthetic: Create a visually captivating and cohesive Instagram feed that aligns with your brand identity.

Example Strategies:

  • Experiment with different visual themes or color palettes to create a distinct visual aesthetic.

  • Use Instagram's grid layout to plan your posts strategically and ensure a cohesive flow.

  • Incorporate visually stunning and high-quality imagery or videos that resonate with your target audience.

  1. Foster Engagement and Connection: Actively interact with your audience, respond to comments, and initiate conversations.

Example Strategies:

  • Ask thought-provoking questions in your captions to encourage discussion and engagement.

  • Respond to comments promptly and authentically, fostering a sense of connection and appreciation.

  • Collaborate with complementary brands or influencers to host Instagram takeovers or joint live sessions.

  1. Leverage Instagram Stories and Features: Utilize Instagram's story features to engage and connect with your audience on a deeper level.

Example Strategies:

  • Use polls, quizzes, or question stickers to gather feedback and insights from your followers.

  • Share behind-the-scenes content, tutorials, or product demonstrations through Instagram Stories.

  • Announce and promote exclusive offers, discounts, or contests through Instagram Stories.

Instagram Reels
♀, ☊

Like the above two transits this transit will also be activating the natal Venus in Instagram Reels chart alongside its natal North Node, both in Gemini.

Reels, in general, are best for short content, that approaches issues from a more broad overview, or skims the surface by providing important and relevant data that piques curiosity and gets them wanting to know more. With Venus this can serve as a good time to sell through providing information, education, and insights, and also an opportunity to share your values, and passion for your specialization by being generous with what you're teaching or sharing. High-Value content especially does well under this transit, especially if it also connects them with their higher purpose and direction (North Node).

Here the North Node is pointed in the direction of Gemini, which is that learning is power, learning is transformation, and learning helps you to expand your view and experiences in the world, grow as a person and fulfill your higher calling. This is exactly what your audience is looking for at this time, to connect their own personal experiences with the information you're sharing and use it to grow themselves and fulfill a deeper longing they have in the world.

With Venus, we are also reminded that this can be a good time to open or close your cart, share CTAs, sign-ups, hold flash sales, or otherwise promote your business or services.

Marketing Advice:

  1. Embrace Creativity and Originality: Create visually captivating and unique Reels that stand out from the crowd.

Example Strategies:

  • Show your expertise or share valuable tips in bite-sized, engaging Reels.

  • Repurpose existing content into entertaining or educational Reels.

  • Collaborate with other creators to bring diverse perspectives and talents to your Reels.

  1. Follow Trends and Challenges: Stay up-to-date with popular trends and challenges on Instagram Reels.

Example Strategies:

  • Participate in relevant trending challenges while incorporating your brand's unique twist.

  • Create themed Reels that align with special events, holidays, or viral topics.

  • Leverage popular songs or soundtracks to enhance the entertainment value of your Reels.

  1. Engage and Collaborate: Actively interact with your audience, respond to comments, and collaborate with other creators.

Example Strategies:

  • Encourage viewers to engage with your Reels by asking questions or requesting their opinions.

  • Collaborate with complementary creators for duet or joint Reels.

  • Respond to comments with genuine appreciation, sparking conversations with your audience.

  1. Showcase Authenticity and Brand Identity: Infuse your Reels with your brand's unique style and personality.

Example Strategies:

  • Use consistent visual aesthetics, filters, or colors that reflect your brand identity.

  • Share behind-the-scenes glimpses of your creative process or company culture.

  • Include your brand logo or watermark in your Reels for brand recognition.

TIKTOK

At the beginning of Gemini Energy - Lasting for the 1st day of Gemini Energy:


TikTok Videos
ASC

This transit to the natal Ascendant of TikTok with the Moon in Gemini opens a window for you to share informative, broad, and data-informed information with your audience. Gemini is all about the analysis, filtering, processing, compiling, and condensing of information into easy-to-understand and implement content. This period can be used to introduce seemingly unrelated topics, symptoms, or issues and connect them using your system and data (studies, statistics, etc).

With the Ascendant ruling the first face of your business, first impressions, first introductions, announcements, hints, trailers, or sneak peeks you may decide to use this time to announce a program, to introduce your audience to never-before-shared content, new concepts, new approaches or applications, or warm them up to something that you'll be sharing moving forward.

Marketing Advice:

  1. Embrace Authenticity and Creativity: Showcase your unique personality, talents, and ideas on TikTok.

Example Strategies:

  • Share personal stories or experiences that resonate with your audience.

  • Demonstrate your skills or expertise through engaging tutorials or demonstrations.

  • Create original and creative content that stands out from the crowd.

  1. Stay Current with Trends and Challenges: Participate in popular TikTok trends and challenges to engage with a wider audience.

Example Strategies:

  • Explore trending hashtags and incorporate them into your videos.

  • Put your unique twist on popular challenges to showcase your creativity.

  • Monitor popular sounds and use them creatively in your content.

  1. Engage and Interact: Respond to comments, engage in conversations, and collaborate with other TikTokers.

Example Strategies:

  • Reply to comments and engage with your viewers to build connections.

  • Collaborate with other TikTok creators for duets or joint videos.

  • Participate in TikTok trends or challenges created by other users to expand your reach.

  1. Educate and Inspire: Share valuable insights, educational content, or inspirational messages.

Example Strategies:

  • Break down complex topics into bite-sized, easy-to-understand videos.

  • Offer practical tips, advice, or tutorials in your niche.

  • Use storytelling techniques to deliver inspirational messages or share personal growth journeys.

TikTok Live Events
☊

Here we see an activation of the Moon in Gemini to the natal North Node in TikTok's Live Events chart. The North Node rules the common shared higher purpose of your audience, which makes complete sense on a platform like TikTok that higher purpose being connected to learning quickly new information, approaches, or data, and how to apply it through shortcuts, or simplified methods. It's about removing complexity and providing the most important aspects needed to understand something or get results.

What is the higher purpose of your account in terms of what your followers are most looking to learn about?

How can you tie in what you share at this time both to the immediate needs and interests (Moon) as well as their bigger spiritual or personal growth-related higher purpose?

By combining the two during this time you will increase your engagement, and following.

Marketing Advice:

  1. Engaging Live Events: Host captivating live events that encourage active participation and create a sense of excitement among your audience.

Example Strategies:

  • Conduct Q&A sessions or live interviews with industry experts or influencers.

  • Organize live performances, demonstrations, or interactive challenges.

  • Run contests or giveaways exclusively for your live event viewers.

  1. Interactive Polls and Games: Incorporate interactive polls, quizzes, or games during your TikTok Live Events to increase engagement and encourage audience participation.

Example Strategies:

  • Ask your audience for their opinions on certain topics through polls.

  • Create quizzes related to your niche or content to entertain and educate your audience.

  • Engage your viewers with interactive games or challenges that they can participate in during the live event.

  1. Collaborative Experiences: Invite other TikTokers or influencers to join your live events for collaborations, discussions, or joint performances.

Example Strategies:

  • Host panel discussions or roundtable conversations on trending topics.

  • Invite influencers or experts to share their insights or expertise during the live event.

  • Collaborate with other content creators to create unique and engaging live experiences.

  1. Exclusive Behind-the-Scenes Content: Offer glimpses behind the curtain by sharing exclusive behind-the-scenes content related to your live events.

Example Strategies:

  • Take your audience on a backstage tour before the live event begins.

  • Share sneak peeks or previews of what's to come during the live event.

  • Provide post-event recaps or highlights to keep the excitement going.

At the middle & end of Gemini Energy - Beginning on the 2nd day of Gemini Energy:


TikTok Videos
♀♂

This can be an excellent time to sell information or information products. This transit of the Moon in Gemini is activating the natal Venus and Mars in TikTok's combined natal charts.

Venus is cash flow, values, passion, and generosity, and Mars is action, CTAs, and motivation. With them both being in the sign of Gemini the motivator here is information, especially information that has been simplified, broken down, and extracted for its most valuable and necessary aspects and then translated into something that is useable by your audience, especially to solve problems, provide relief, reduce anxiety, or answer some of their bigger questions.

Pitches, cart open, cart close, flash sales, bundle sales, or CTAs towards other goals you have(getting sign-ups, joining your community, subscribing, etc) are all highly beneficial at this time, so long as you have provided them with enough of the right information to fill in any gaps emotionally and mentally in their awareness or deeper needs.

Marketing Advice:

  1. Captivating Visuals: Create visually stunning content that grabs attention and leaves a lasting impression.

Example Strategies:

  • Use eye-catching filters, effects, and transitions to enhance your videos.

  • Experiment with different camera angles, perspectives, and composition techniques.

  • Incorporate aesthetically pleasing colors, lighting, and props to create a visually cohesive experience.

  1. Authentic Storytelling: Share personal stories, experiences, or challenges to create a genuine connection with your audience.

Example Strategies:

  • Open up about your journey, struggles, and triumphs to inspire and motivate others.

  • Use humor and wit to engage your viewers and create a lighthearted atmosphere.

  • Share behind-the-scenes glimpses or "day in the life" snippets to give your audience a peek into your world.

  1. Trendy Challenges and Duets: Participate in popular challenges and duets to increase your visibility and engage with the TikTok community.

Example Strategies:

  • Put your unique spin on trending challenges by adding your personal touch or creative flair.

  • Collaborate with other TikTokers by duetting their videos and showcasing your creativity.

  • Create your own challenges and encourage your followers to join in and share their versions.

  1. Educational and Informative Content: Share your expertise, provide tips, or offer educational content that adds value to your viewers' lives.

Example Strategies:

  • Create short tutorials or how-to videos related to your niche or area of expertise.

  • Share bite-sized knowledge and insights on topics your audience is interested in.

  • Answer frequently asked questions and provide practical solutions to common problems.

TikTok Live Events
MC

Here we see a lot of positive energy around growing your following, reputation, credibility, and legacy in your work through the use of TikTok Live Events. The transit Moon in Gemini is making a conjunction with the natal Midheaven in TikTok Live Events chart. The Midheaven is all about your reputation, career success, legacy, and what you're known for. When you leverage this transit to share, teach, network, or provide high-value content it carries with it the added benefit of building your credibility and trust factors with your audience.

The Midheaven also rules those who you serve, especially your clients, indicating a good time to attract new clients through sharing of information and content that easily translates into application and transformation for your audience.

This can be used during a launch or promotion, to share your system, blueprint, or an outline of your process, while also providing steps, phases, pillars, or other approaches to utilizing the informationand understanding how it fits in with the big picture.

Under Gemini, it's important to remember this information should be factual, and be backed up by studies, statistics, or reputable data to form the backbone of your argument. Your approach to deciphering what it means and how it applies to them becomes part of your system and your unique approach. Breaking information up, and streamlining what you're sharing so it doesn't become overwhelming is also important and helpful.

Marketing Advice:

  1. Expertise Showcase: Demonstrate your knowledge and skills in your niche, positioning yourself as a trusted authority.

Example Strategies:

  • Create educational videos that provide valuable insights and practical tips.

  • Share personal anecdotes and stories that relate to your area of expertise.

  • Collaborate with other experts in your field to create engaging and informative content.

  1. Engaging Storytelling: Craft compelling narratives that draw your viewers in and keep them hooked until the very end.

Example Strategies:

  • Use storytelling techniques to create emotional connections with your audience.

  • Incorporate humor, suspense, or surprise elements to make your videos memorable.

  • Experiment with different video formats, such as series or mini-documentaries, to tell longer stories.

  1. Trendy and Current Content: Stay up-to-date with the latest TikTok trends and create content that resonates with the current cultural landscape.

Example Strategies:

  • Participate in popular challenges and put your unique spin on them.

  • Incorporate trending songs, sounds, and effects into your videos.

  • Keep an eye on current events and find creative ways to integrate them into your content.

  1. Authenticity and Personal Branding: Embrace your true self and let your personality shine through in your TikTok presence.

Example Strategies:

  • Be genuine and authentic in your interactions with your audience.

  • Share behind-the-scenes moments and give your viewers a glimpse into your life.

  • Engage with your followers through comments, duets, and collaborations to build a sense of community.

YOUTUBE

At the beginning of Gemini Energy - Lasting for the 1st day of Gemini Energy:


YouTube Live
ASC ☾

With the natal placements of YouTube Live’s Ascendant and Moon being in the sign of Gemini this indicates a platform that is focused on and rewards short-form, concise, and bite-sized content that addresses the big picture (umbrella issues) and narrows it down into just enough data and information for the viewer to get an adequate understanding of the topic. 

We are reminded under this transit that in order to retain viewers we have to focus on meeting their needs for variety, curiosity, and attention captivation through eye-catching graphics, infographics, diagrams, bullet points, strong headlines and subheads, facts and statistics, videos, punchy music, subject matter and presentation outlines and re-caps.

Posting interesting facts, statistics, and data, using headlines that are controversial, or creating open loops in your presentation are highlighted here. We are able to cover a lot of information at this timebut it needs to be condensed into an argument where you breakdown your approach, and then back it up with evidence. They don’t have the time to become experts in this, but if you were to use this period to condense your years of knowledge, wisdom, and your own journey what would you share? That is what we want to cover during our lives at this time.

The transit Moon conjunct with the natal Moon in YouTube Live’s chart denotes that this is a lunar return for YouTube Live, which initiates a new cycle, and in many ways operates similarly to a ‘new moon’ in the lunar cycle. This suggests an excellent time for sharing your work with new audiences, bringing your work full circle, and walking your audience through the process.

The activation of YouTube Live’s natal Ascendant in Gemini by the Moon (Public Needs) suggests that this is an excellent period for first impressions, to introduce yourself, your work, your brand, your approach, your products, your service to an audience, as well as an excellent period for ‘hints’, reveals, trailers, behind-the-scenes, or introductory offers or invitations. Just remember that everyone learns, retains, and processes information differently and at this time attention spans are shorter than normal, so it’s best to make sure your presentation has a lot of variety in it, and makes use of various learning tools and styles (subtitles and closed captioning, bullet points, visual diagrams, and providing a clear outline before and after the presentation). 

Marketing Advice:

  1. Interactive Live Experiences: Engage your audience by creating interactive and participatory live experiences that encourage viewers to actively join the conversation.

Example Strategies:

  • Conduct live Q&A sessions where viewers can ask questions and receive real-time responses.

  • Run polls and surveys during your live streams to gather feedback and involve your audience in decision-making.

  • Invite viewers to share their thoughts, experiences, or opinions on specific topics and encourage lively discussions.

  1. Storytelling and Emotion: Use the power of storytelling to captivate your audience's emotions and create a memorable live experience.

Example Strategies:

  • Share personal anecdotes, inspiring stories, or behind-the-scenes moments that resonate with your audience.

  • Craft narratives that evoke emotions such as joy, empathy, inspiration, or excitement.

  • Use visual storytelling techniques such as props, visuals, or on-screen interactions to enhance the storytelling experience.

  1. Educational and Informative Content: Provide valuable insights, tutorials, or educational content during your live streams to establish yourself as an expert in your niche.

Example Strategies:

  • Conduct live workshops, demonstrations, or tutorials that teach your audience something new or valuable.

  • Share industry insights, trends, or tips that can help your viewers achieve their goals or solve their problems.

  • Invite guest experts or influencers to join your live stream and provide unique perspectives or knowledge.

  1. Authentic Connection: Foster a genuine connection with your audience by being your authentic self and encouraging open and honest communication.

Example Strategies:

  • Engage with viewer comments and questions during your live streams, acknowledging and responding to their input.

  • Share personal experiences, challenges, or lessons learned to create a relatable and authentic connection.

  • Create a welcoming and inclusive environment where viewers feel comfortable sharing their thoughts and ideas.

YouTube Shorts
♂

I can’t imagine a better transit for your YouTube Shorts content. Here we see the Moon in Gemini (king of condensed content, variety, and short attention spans) conjunct the natal Mars (action/motivation/CTAs) in YouTube Shorts chart.

This is a green light for you to go ahead and leverage YouTube Shorts to share your short, to-the-point condensed content with clear CTAs. This a reminder that your audience is looking for information at this time with Gemini being the natural co-ruler of Mercury, the planet of connection, communication, e-commerce, and learning. But because there is SO MUCH information to learn and absorb and attention spans are shorter and faster at this time it’s important to make sure that you take your audience from the big picture, right down to the most important details, and then back up your findings, like a lawyer might in court.

This is similar to the opening or closing statements that a lawyer may make at the beginning or end of a trial, where they share a view or perspective they want you to have, and then how they plan to prove that to you, and then at the end they provide a recap of what was shared and why this is the only answer, and finally telling you what the next steps are.

Here we understand that our audience is constantly bombarded by insane amounts of informationin relation to everything going on in their lives at all times, the only thing that can help to cut through the noise is to open by presenting facts, and data or statistics to back up those facts, and then using this to inform and tell a story. This approach for your YouTube Shorts will help meet the needs of your audience under Gemini and also keep them curious and engaged in the information you’re sharing.

This can be used to invite them to sign up for a call, watch a replay, sign up for an event, subscribe to your channel, or join your program. 

Marketing Advice:

  1. Be Bold and Engaging: Embrace the fiery energy of the Moon in Gemini conjunct YouTube Shorts' Mars and create videos that grab attention and leave a lasting impact. Show your enthusiasm and deliver content that resonates with your audience.

Example Strategies:

  • Use high-energy editing techniques, such as jump cuts or quick transitions, to maintain a fast-paced and captivating flow.

  • Experiment with dynamic camera angles, close-ups, or creative shots to add visual interest and intrigue.

  • Incorporate humor, surprise elements, or unexpected twists to engage viewers and keep them coming back for more.

  1. Ride the Trend Waves: Take advantage of the transit's innovative and trend-setting vibes by leveraging popular trends and challenges on YouTube Shorts. Stay updated with the latest viral content and adapt it to align with your brand.

Example Strategies:

  • Put your own spin on popular challenges to showcase your creativity and stand out from the crowd.

  • Keep an eye on emerging trends within your niche and create Shorts that provide unique perspectives or insights.

  • Collaborate with other creators who are participating in viral trends to expand your reach and attract new viewers.

  1. Inspire Action with Calls-to-Action: Use the assertive energy of Mars to drive action and engagement. Include clear and compelling calls-to-action in your YouTube Shorts to guide your audience's next steps.

Example Strategies:

  • Encourage viewers to like, comment, and share your Shorts to increase reach and engagement.

  • Direct them to subscribe to your channel for more captivating content and updates.

  • Invite them to visit your website or follow your other social media accounts for additional resources or exclusive offers.

  1. Experiment and Innovate: With the Moon in Gemini aligning with YouTube Shorts' Mars, this is a time to think outside the box and try new approaches. Embrace the platform's short-form format and explore innovative ways to connect with your audience.

Example Strategies:

  • Create mini-tutorials or quick tips that provide value in a concise and engaging manner.

  • Showcase behind-the-scenes glimpses of your creative process or give sneak peeks of upcoming projects.

  • Use interactive elements like polls, quizzes, or challenges to actively involve viewers and foster engagement.

YouTube Ads
♂
Similar to the summary above for YouTube Shorts, YouTube Ads also has Mars in Gemini which is being activated by this lunar transit. To get the full benefit of this transit please read the suggestions above for YouTube Shorts so that you can understand some ways to structure your content for YouTube Ads to capture audience attention.

The key to remember is that the information must form a well-structured argument, including an opening statement (headline) that captures attention and induces curiosity, followed by evidence(statistics/data) to back up the statement, then the information presented in a short, concise and engaging way (through creative visualization, humor, upbeat music), and then a recap of what was presented, and finally ending with a CTA for next steps.

This transit indicates that YouTube Ads rewards this type of content with more engagement (Mars)and that your audience is also looking for this type of content, especially content that gets them motivated and moving toward a solution (Gemini) that makes sense to them. You may also wish to target your audience specifically during this transit through data, research, and analytics of your potential markets (Gemini) as this transit also suggests a data-gathering opportunity for you to improve your results and deliverability.

Remember short, to-the-point information which begins broad, then narrows, meeting their need for education and variety and that is specifically chosen to motivate and inspire specific action, with a clear CTA to direct them on the next steps. 

Marketing Advice:

  1. Embrace Dynamic and Engaging Content: The alignment of the Moon with YouTube Ads' Mars amplifies the need for content that is lively, captivating, and action-oriented. Make use of engaging visuals, compelling storytelling, and clear calls-to-action to drive viewers to take action.

Example Strategies:

  • Craft attention-grabbing video ads with visually stunning imagery, bold colors, and dynamic editing techniques.

  • Create compelling narratives that resonate with your target audience and evoke emotions.

  • Use concise and impactful messaging to convey your unique value proposition and encourage viewers to engage with your brand.

  1. Target the Right Audience: The assertive energy of Mars calls for a targeted approach in your YouTube Ads campaigns. Focus on identifying and reaching the audience most likely to be interested in your product or service, ensuring your advertising efforts yield the best results.

Example Strategies:

  • Utilize YouTube's extensive targeting options, such as demographics, interests, and keywords, to refine your audience selection.

  • Take advantage of re-marketing campaigns to re-engage users who have previously interacted with your brand or website.

  • Test different audience segments to identify the most responsive groups and optimize your campaigns accordingly.

  1. Optimize for Mobile: With the Moon in Gemini aligning with YouTube Ads' Mars, it's crucial to prioritize mobile optimization. Given the prevalence of mobile devices for video consumption, ensure your ads are tailored for optimal viewing on smartphones and tablets.

Example Strategies:

  • Create vertical or square video ads that fit seamlessly within mobile screens and are easily digestible.

  • Keep your messaging concise and visually appealing, making it easy for viewers to engage with your ad even on smaller screens.

  • Use mobile-specific features, such as clickable overlays or interactive elements, to enhance engagement and drive action.

  1. Monitor and Refine Campaign Performance: The assertive energy of Mars encourages you to be proactive in analyzing and optimizing your YouTube Ads campaigns. Keep a close eye on performance metrics and make data-driven decisions to maximize your advertising effectiveness.

Example Strategies:

  • Regularly review key metrics, such as click-through rates, conversion rates, and cost per acquisition, to assess the performance of your campaigns.

  • A/B test different ad variations, targeting options, or landing pages to identify the most effective combinations.

  • Continuously refine your targeting, messaging, and creative elements based on insights gained from campaign data.

At the middle & end of Gemini Energy - Beginning on the 2nd day of Gemini Energy:


YouTube Videos, Engagement, SEO
♄ Rx

Under the influence of the Moon (Public Needs)  in Gemini (Information, Implementation & Variety) in conjunction with the natal Saturn Retrograde in YouTube’s combined charts we can leverage this as an opportunity to produce or share content for your YouTube channel that is rooted in your core content(Saturn) and supports your business foundation.

When Saturn is retrograde this indicates that your community (and you yourself) may not be ready to commit or decide your next steps fully. That there is a review going on at this time, and while this may seem like it’s not to your advantage it actually serves as the best time for you to introduce content, and re-view core foundational material with your subscribers so that they are armed with everything they need when that time does come.

In terms of your own commitment, you may use this time to do a bit of fishing, sharing ideas, thoughts, or topics that you’ve been curious about approaching and see how you feel about it, and also the type of engagement you get. Here we are being given a window to revise strategy and get clear about what we want to be known for (Saturn also rules our reputation), and if we are getting the kind of results we want based on what we’ve been working towards.

You may wish to go back over previous content you’ve shared where you got a lot of questions, and then use this period to create new content around that topic potentially exploring it in more depth, breaking it apart, (Gemini), or building upon what you’ve already shared, maybe turning it into a series.

We are being invited to consider what our audiences need in order to make a commitment to the processes we’re sharing, and the solutions we’re offering. To examine if there is anything missing, or any gaps in their knowledge or understanding that we can fill at this time with content that helps them to implement things better, or provides more context for them to grasp a deeper understanding and appreciation for the importance of the information.

Whatever you do decide to do at this time know that it will be rewarded over time with your commitment and perseverance to put the time in that’s needed, and nurture what you’re building. 

Marketing Advice:

  1. Establish Clear Goals and Consistent Content: The alignment of the Moon with YouTube's Saturn Retrograde calls for a clear vision and a well-defined content strategy. Set specific goals for your YouTube channel and ensure your content aligns with your brand and target audience consistently.

Example Strategies:

  • Define your target audience and create content that resonates with their interests, needs, and preferences.

  • Develop a content calendar to maintain a consistent posting schedule and provide a variety of engaging content.

  • Craft a compelling channel trailer and optimize your channel layout to make a strong first impression on new visitors.

  1. Focus on Quality and Expertise: With Saturn's influence, prioritize quality over quantity and position yourself as an expert in your niche. Invest time and effort into creating well-produced, informative, and valuable content that sets you apart from the competition.

Example Strategies:

  • Conduct in-depth research on your chosen topics and deliver well-researched, accurate, and reliable information.

  • Improve your video production quality, including audio, visuals, and editing techniques, to enhance viewer engagement and credibility.

  • Collaborate with industry experts or influencers to bring unique perspectives and insights to your audience.

  1. Build a Community and Engage with Viewers: The disciplined energy of Saturn Retrograde encourages you to foster a sense of community and engage with your audience. Focus on building strong relationships, encouraging interaction, and responding to viewer comments and feedback.

Example Strategies:

  • Encourage viewers to subscribe, like, and share your videos, and include clear calls-to-action throughout your content.

  • Respond to comments and engage in meaningful conversations with your audience, showing genuine interest and appreciation for their feedback.

  • Use YouTube's community features, such as live chats, polls, and community posts, to encourage participation and create a sense of belonging.

  1. Analyze Metrics and Adjust Strategies: The Saturn Retrograde transit reminds you to review your channel analytics, identify areas for improvement, and adapt your strategies accordingly. Leverage data-driven insights to optimize your content, engagement, and channel growth.

Example Strategies:

  • Regularly analyze your YouTube analytics, including watch time, audience retention, and traffic sources, to understand viewer behavior and preferences.

  • Experiment with different video formats, titles, and thumbnails to gauge their impact on click-through rates and audience engagement.

  • Use YouTube's A/B testing feature to compare the performance of different video elements, such as intros, outros, or CTAs.

YouTube Ads
MC

The Midheaven represents the peak, the potential highest attainment within our charts, our legacy, and what we’re known for in terms of our reputation, credibility, and expertise. Here we see it being activated by the Transit Moon in Gemini through a conjunction in YouTube Ad’s chart.

This indicates not only the potential available to us through leveraging YouTube Ads but also the types of content that tend to do best during this time. Under the influence of Gemini, the content that creates the most engagement is short-form, concise, and bite-sized content that addresses the big picture (umbrella issues) and narrows it down into just enough data and information for the viewer to get an adequate understanding of the topic. 

We are reminded under this transit that in order to retain viewers we have to focus on meeting their needs for variety, curiosity, and attention captivation through eye-catching graphics, infographics, diagrams, bullet points, strong headlines and subheads, facts and statistics, videos, punchy music, subject matter and presentation outlines and re-caps.

Posting interesting facts, statistics, and data, using headlines that are controversial, or creating open loops in your ads are highlighted here. 

The key to remember is that the information must form a well-structured argument, including an opening statement (headline) that captures attention and induces curiosity, followed by evidence(statistics/data) to back up the statement, then the information presented in a short, concise and engaging way (through creative visualization, humor, upbeat music), and then a recap of what was presented, and finally ending with a CTA for next steps.

They don’t have the time to become experts in this, but if you were to use this period to condense your years of knowledge, wisdom, and your own journey what would you share? That is what we want to cover during our lives at this time. 

If you use this transit as an educational opportunity that also emphasizes your expertise, unique approach, shortcuts, and creative or innovative ways to solve or address a problem you’re likely to capture a lot of attention and improve your ROI while also building your brand. 

Marketing Advice:

  1. Define Your Target Audience: The alignment of the Moon with YouTube Ads' Midheaven reminds you to clearly define your target audience and tailor your ad campaigns to reach the right people. Understanding your audience's demographics, interests, and behaviors will allow you to create compelling ads that resonate with them.

Example Strategies:

    • Conduct thorough market research to identify your target audience's preferences, needs, and pain points.

    • Utilize YouTube's ad targeting options to refine your audience selection based on factors like age, location, and interests.

    • Craft ad messaging that speaks directly to your target audience's desires and challenges.

  1. Create Compelling Ad Content: With the Midheaven in focus, it's crucial to create captivating ad content that grabs viewers' attention and delivers your message effectively. Utilize engaging visuals, concise copy, and a clear call-to-action to drive conversions and encourage viewers to take the desired action.

Example Strategies:

    • Develop visually appealing and eye-catching ads that align with your brand identity and values.

    • Craft concise and compelling ad copy that highlights the benefits of your product or service.

    • Use storytelling techniques to create an emotional connection with your audience and make your ads memorable.

  1. Optimize Targeting and Ad Placement: To make the most of your YouTube Ads campaign, take advantage of the targeting options and ad placements available. By strategically placing your ads where your target audience is most likely to see them, you increase the chances of reaching the right people at the right time.

Example Strategies:

    • Leverage YouTube's demographic targeting to ensure your ads are shown to the most relevant audience segments.

    • Utilize interest targeting to reach users who have shown an affinity for topics related to your product or service.

    • Consider contextual targeting, such as showing your ads on YouTube channels or videos that align with your brand's values or content.

  1. Monitor and Optimize Ad Performance: The transit of the Moon in Gemini conjunct YouTube Ads' Midheaven encourages you to closely monitor the performance of your ad campaigns and make data-driven optimizations. Regularly analyze key metrics and experiment with different ad elements to improve your campaign's effectiveness.

Example Strategies:

    • Monitor metrics such as click-through rates, conversion rates, and cost per acquisition to assess the success of your ads.

    • A/B test different ad variations, including visuals, messaging, and calls-to-action, to identify the most effective combinations.

    • Continuously refine your targeting settings based on audience response and adjust your budget allocation to maximize ROI.

YouTube Live
☋

With this transit moon activating YouTube Live’s natal South Node we are reminded that this is a time to pour from a full cup. The South Node represents the past, including your past experiences, wisdom, expertise, history, and accomplishments.

The challenge with this transit is when we try to do something new rather than leverage what is already available, when we ignore what is available at our disposal we may incur losses (South Node), or repeat past mistakes. Here we are being reminded that sometimes the best presentations and content is content that our audience has already been exposed to before. After all most buyers need to be exposed to a piece of information or advertisement 8-12 times before they’re ready to invest in it, illustrating the power of marketing comes through consistent repeated exposure, which helps to move the needle in their understanding, readiness, and willingness to commit.

Here we may be re-capping previously shared content, facts, and statistics, using what we have already shared, or hinted at through other forms of marketing and bringing their understanding full circle. We may wish to explore different applications or use cases of what we’re sharing to help our audience visualize how it can benefit them, or apply to them more personally, or we may use this period to dispel misunderstandings, lack of information, or fill in gaps that are creating obstacles to them applying or following through on the information.

This period can also highlight the relationships you’ve already built with your followers through YouTube as well as other platforms, which can help you to expand your reach and generate more sales, followers, or sign-ups. 

Marketing Advice:

  1. Embrace Authenticity: The alignment of the Moon with YouTube Live's South Node encourages you to embrace your authentic self and let your true personality shine through during your live broadcasts. Authenticity builds trust and fosters a genuine connection with your audience.

Example Strategies:

    • Share personal stories, experiences, and insights that resonate with your viewers.

    • Engage in authentic interactions and respond to comments and questions during your live sessions.

    • Show vulnerability and share challenges you've overcome, inspiring others to do the same.

  1. Revisit Successful Strategies: The transit of the Moon conjunct YouTube Live's South Node invites you to revisit successful strategies and formats from the past. Analyze your previous live videos that resonated with your audience and incorporate those elements into your current broadcasts.

Example Strategies:

    • Identify the most popular topics or themes from your past live sessions and create new content around those subjects.

    • Incorporate successful segments, formats, or recurring features that have received positive feedback.

    • Build upon past successful collaborations or partnerships with other content creators to enhance engagement and reach.

  1. Engage with Your Audience: Foster a sense of community and engagement by actively involving your audience during your YouTube Live broadcasts. Encourage comments, questions, and participation to create an interactive experience that keeps viewers hooked.

Example Strategies:

    • Use live chat to interact with viewers, answering their questions and acknowledging their comments.

    • Conduct live Q&A sessions, where viewers can ask you questions in real-time and receive immediate responses.

    • Run contests, polls, or giveaways during your live sessions to incentivize engagement and create excitement.

  1. Leverage Cross-Promotion: The Moon's alignment with YouTube Live's South Node signifies a karmic connection and an opportunity to collaborate with other content creators. Explore partnerships and cross-promotion to expand your reach and tap into new audiences.

Example Strategies:

    • Collaborate with other YouTubers or influencers who share a similar target audience to co-host live sessions or create joint content.

    • Participate as a guest on other creators' live streams, introducing yourself to their audience and gaining exposure.

    • Cross-promote each other's YouTube channels and live sessions through shout-outs, mentions, or collaborations.

YouTube Shorts
☊

Opposite to the above transit for YouTube Live, this period marks an activation to the natal North Node in Gemini YouTube Short’s chart. Where the South Node indicates the past, and our accumulated experience, wisdom, expertise, and Karma, the North Node indicates our future purpose, direction, fulfillment, and Dharma. And from a collective focus, it represents where we are going as a group, in terms of our personal growth and fulfillment.

Here it clearly illustrates that the collective purpose of YouTube Shorts is information and application(Gemini), and to meet the needs for variety and curiosity with our audience. To disseminate valuable information and impart it in a way that is easily digestible, understandable, and applicable to our audience, and in a way that fulfills their curiosity about the topic we’re sharing, and helps them to feel as though they are growing as a purpose and moving towards what they’re here to do. 

This a reminder that your audience is looking for information at this time with Gemini being the natural co-ruler of Mercury, the planet of connection, communication, e-commerce, and learning. But because there is SO MUCH information to learn and absorb and attention spans are shorter and faster at this time it’s important to make sure that you take your audience from the big picture, right down to the most important details, and then back up your findings, like a lawyer might in court.

This is similar to the opening or closing statements that a lawyer may make at the beginning or end of a trial, where they share a view or perspective they want you to have, and then how they plan to prove that to you, and then at the end they provide a recap of what was shared and why this is the only answer, and finally telling you what the next steps are (CTA).

Here we understand that our audience is constantly bombarded by insane amounts of informationin relation to everything going on in their lives at all times, the only thing that can help to cut through the noise is to open by presenting facts, and data or statistics to back up those facts, and then using this to inform and tell a story.

This approach for your YouTube Shorts will help meet the needs of your audience under Gemini and also keep them curious and engaged in the information you’re sharing.

This can be used to invite them to sign up for a call, watch a replay, sign up for an event, subscribe to your channel, or join your program especially if it is aligned with the higher collective calling of your followers. 

Marketing Advice:

  1. Embrace Creative Expression: The alignment of the Moon with YouTube Shorts' North Node invites you to embrace your creative expression and unleash your unique style. Use this opportunity to experiment with different video formats, themes, and storytelling techniques to captivate and engage your audience.

Example Strategies:

    • Showcase your talents and skills through visually captivating and entertaining shorts.

    • Experiment with different editing styles, visual effects, and music to create a signature style for your Shorts.

    • Explore innovative concepts, trends, or challenges that align with your niche and resonate with your target audience.

  1. Tap into Virality and Trends: The transit of the Moon conjunct YouTube Shorts' North Node signifies a potential for viral success and increased visibility. Stay up-to-date with the latest trends, challenges, and popular topics within the Shorts community to enhance your chances of reaching a wider audience.

Example Strategies:

    • Participate in trending challenges and create your unique spin on them.

    • Stay active on the YouTube Shorts platform and engage with other creators' content by liking, commenting, and sharing.

    • Monitor popular hashtags and incorporate them strategically into your Shorts to increase discoverability.

  1. Connect with Your Audience Emotionally: The Moon's alignment with YouTube Shorts' North Node encourages you to create emotional connections with your viewers. Craft Shorts that evoke specific emotions, inspire, entertain, or share relatable experiences to foster a deeper connection with your audience.

Example Strategies:

    • Tell compelling stories within the short timeframe, leaving viewers wanting more.

    • Evoke laughter, joy, empathy, or nostalgia through your Shorts' content.

    • Show appreciation for your audience by featuring user-generated content or responding to comments in a heartfelt manner.

  1. Collaborate with Other Creators: The Moon's alignment with YouTube Shorts' North Node signifies an opportunity for collaborative growth. Consider partnering with other creators to expand your reach, cross-promote each other's Shorts, and tap into new audiences.

Example Strategies:

    • Collaborate with creators who complement your content style or have a similar target audience.

    • Create joint Shorts by featuring each other in your videos or producing collaborative projects.

    • Exchange shout-outs or create compilation Shorts that feature multiple creators' content.

TWITTER

At the middle & end of Gemini Energy - Beginning on the 2nd day of Gemini Energy:


Twitter Spaces
☊

I couldn't imagine a better Moon to host or participate in Twitter Spaces. This transit sees a conjunction with the natal North Node in Gemini in Twitter Spaces chart.

Gemini in general rules the conveying of information through teaching, data analysis, processing, and presentations. With the addition of the North Node, the goal here is a collective one surrounding a higher purpose or direction.

Here we see information being used as a stepping stone to reaching for the stars, fulfilling an inner longing, understanding ourselves and the world, processing and integrating information to make changes, finding relief, solving problems, bringing healing, or any various combination thereof.

What is the collective higher purpose of your following and community?

Why do they want the information that you share?

What deeper purpose does it fill inside of them?

How can you connect their current experiences, symptoms, and challenges with this bigger yearning?

By participating in or facilitating Twitter Spaces focusing on condensing large amounts of complex information and research into something that is useable, understandable, applicable, and simplified you can bridge large gaps in your audience's awareness and aid them in making improvements in their own lives, and understanding themselves in a deeper way because they will have more tools to do so. 

Marketing Advice:

  1. Facilitate Authentic Conversations: The alignment of the Moon with Twitter Spaces' North Node invites you to facilitate authentic conversations that resonate with your audience. Use this opportunity to curate topics, invite guest speakers, and create a safe and inclusive space for open dialogue.

Example Strategies:

    • Choose conversation topics that align with your expertise and resonate with your audience's interests.

    • Encourage participants to share their perspectives, experiences, and insights during the Space.

    • Foster a supportive and inclusive environment by actively moderating and addressing any disruptive behavior.

  1. Engage and Connect with Your Audience: The Moon's alignment with Twitter Spaces' North Node emphasizes the power of connection. Engage with your audience during Spaces, listen actively, and respond to their comments and questions to build a genuine connection and sense of community.

Example Strategies:

    • Encourage audience participation by inviting questions, opinions, or personal experiences.

    • Respond to comments and messages, showing genuine interest and fostering dialogue.

    • Acknowledge and appreciate the contributions of your audience, creating a welcoming and inclusive atmosphere.

  1. Collaborate with Influencers and Thought Leaders: The Moon's alignment with Twitter Spaces' North Node signifies an opportunity for collaborative growth and expanding your reach. Consider partnering with influencers and thought leaders in your industry to co-host Spaces, cross-promote each other's events, and tap into new audiences.

Example Strategies:

    • Collaborate with influencers or experts in your field to co-host Spaces and leverage their following.

    • Invite guest speakers who have a strong presence in your niche or industry.

    • Participate in other Spaces as a guest speaker, sharing your expertise and gaining exposure to new audiences.

  1. Utilize Twitter Engagement Tools: Twitter offers a range of engagement tools that can enhance your Twitter Spaces experience and increase participation.

Example Strategies:

    • Use polls or ask thought-provoking questions to engage your audience and spark discussions.

    • Incorporate visuals, such as images or slides, to support and enhance your conversations.

    • Experiment with audio effects or background music to create a dynamic and immersive experience.

Twitter Posts
♂

How’s a little fire added into the mix? With the Moon in Gemini conjunct with the natal Mars in Twitter's combined charts we hold a unique opportunity to inspire action, momentum, change, and motion in our followers and audience.

Here we are using condensed information, framed in a context that helps to make it relevant for your readers, and facts to inspire them to do something. This is a great time to share clear CTAs, open or close your cart, share a promotion or an offer, a link, a sign-up page, or anything that you are looking to get engagement on.

By summarizing information that would overwhelm them into a simple action forward, and removing any doubt, fears, or anxiety in their mind with truth, you have the power to move your goals forward as well as those of your community to take meaningful action towards the outcomes they desire.

With the Moon on Mars, tempers can be running a little higher than normal, and you may find that you receive more cutting comments, arguments, or inflamed discussions at this time. Try to not take it personally, approach it with professionalism and let the trolls keep trolling on.

Marketing Advice:

  1. Be Bold and Assertive: The alignment of the Moon with Twitter's Mars encourages you to be bold, assertive, and unafraid to share your opinions. Embrace the opportunity to stand up for what you believe in and express your thoughts in a direct and confident manner.

Example Strategies:

    • Share strong, passionate opinions on trending topics related to your niche or industry.

    • Engage in debates or discussions that challenge conventional wisdom and spark conversation.

    • Use strong and attention-grabbing headlines or hooks to capture the interest of your followers.

  1. Engage and Interact: The Moon's alignment with Twitter's Mars signifies an energetic and dynamic time for engagement. Take advantage of this transit to actively interact with your audience, respond to comments, and initiate conversations.

Example Strategies:

    • Respond promptly to comments, mentions, and direct messages, showing genuine interest in your followers' opinions.

    • Participate in Twitter chats, live discussions, or threads to engage with like-minded individuals.

    • Use polls, questions, or call-to-action prompts to encourage your followers to interact with your content.

  1. Take Action and Share Updates: The Mars influence during this transit encourages you to take decisive action and share timely updates or announcements on Twitter. Leverage this energy to launch new products or services, share behind-the-scenes content, or provide updates on projects you're working on.

Example Strategies:

    • Announce and promote upcoming events, webinars, or product launches through Twitter.

    • Share sneak peeks or exclusive content to build anticipation and generate buzz.

    • Collaborate with influencers or thought leaders for joint initiatives, amplifying your reach.

  1. Harness Visual Appeal: The Mars energy combined with the Moon's influence in Gemini highlights the importance of visual content on Twitter. Utilize eye-catching visuals, graphics, or videos to capture attention and enhance your tweets' impact.

Example Strategies:

    • Incorporate visually compelling images, infographics, or GIFs in your tweets.

    • Create short video clips or animations to communicate your message effectively.

    • Experiment with live video streaming to engage with your audience in real-time.

Twitter Community Spaces
♂

Here we see, just as the transit summary I shared above, that this transit also activates the natal Mars in Gemini in Twitter Community Space's chart. Mars is all about action, momentum, and CTAs. Here it is under the influence of Gemini which is focused on the introduction, processing, and implementation of information. And with Mars, we can expect to use this information to overcome internal and external obstacles, fears, and resistance within ourselves and the world.

By hosting or participating in Twitter Community Spaces at this time and refining the information you're sharing into a more black-and-white approach, validating your findings with facts, statistics, studies, and evidence, and presenting it in a manner that empowers them to be in control of their own lives, you can find that your Spaces at this time can pack a powerful punch.

The first step is framing your content or method in the context of an argument and outlining all the pros and cons, and using this period to inform and deconstruct any untruths.

With the Moon on Mars, tempers can be running a little higher than normal, and you may find that your audience is more prone to arguments, disagreements, flare-ups or impatience, or using cutting words. Making sure that you have healthy boundaries, allowing for differing opinions, while also keeping things professional is important.

Marketing Advice:

  1. Facilitate Engaging Discussions: The alignment of the Moon with Twitter Community Spaces' Mars emphasizes the importance of creating engaging and meaningful discussions within your community spaces. Encourage participation, foster connection, and stimulate thought-provoking conversations.

Example Strategies:

    • Host themed discussions or Q&A sessions where members can share their thoughts, experiences, and insights.

    • Invite guest speakers or experts to lead discussions and provide valuable perspectives.

    • Encourage members to ask questions, share resources, and engage with each other in a supportive environment.

  1. Foster a Sense of Community: The Mars energy during this transit highlights the need to cultivate a strong sense of community within Twitter Community Spaces. Create an inclusive and welcoming environment where members feel valued, supported, and connected.

Example Strategies:

    • Use welcoming messages or pinned posts to greet new members and introduce them to the community.

    • Implement moderation guidelines to ensure respectful and constructive conversations.

    • Recognize and celebrate community members' achievements, contributions, or milestones.

  1. Promote Collaborative Opportunities: The Moon's alignment with Twitter Community Spaces' Mars signifies an opportune time to promote collaboration and co-creation within your community spaces. Encourage members to collaborate, share their expertise, and work together on projects or initiatives.

Example Strategies:

    • Organize group challenges, contests, or collaborative projects where members can participate and showcase their skills.

    • Create dedicated spaces or threads for members to collaborate, network, or seek partnerships.

    • Facilitate mentorship or support programs where experienced members can guide and assist newcomers.

  1. Drive Engagement and Participation: The Mars influence combined with the Moon's energy in Gemini highlights the need to actively drive engagement and participation within Twitter Community Spaces. Encourage members to contribute, share their thoughts, and interact with each other.

Example Strategies:

    • Use engaging prompts, questions, or polls to spark conversations and encourage member participation.

    • Schedule regular events, sessions, or workshops that align with your community's interests and goals.

    • Share valuable resources, insights, or recommendations that can enrich members' experience within the community.

LINKEDIN

At the beginning of Gemini Energy - Lasting for the 1st day of Gemini Energy:


LinkedIn Posts, Articles, Lead Gen
☊  ♂

The uniting of a greater purpose (to be educated, informed, and grow) and action (Mars).
During this transit of the Moon to LinkedIn's natal North Node and Mars in Gemini its combined charts we see the needs of the public, your audience, and connections on LinkedIn are highlighted with a desire to take big action on the information at their disposal.

This is excellent for sharing content that generates sales, or other goals within your business (list sign-ups, following, likes, subscribes, etc) so long as you are addressing both their immediate challenges and helping them to find solutions as well as addressing their larger need for purpose, direction, and fulfillment.

Here you are tapping into your audience's passion for learning and inspiring them to take action on it. It's important during this transit that you are helping them to process the infinite amount of information at their disposal, condensing it, simplifying it, putting it into a context they can understand,providing a framework to use it, and disabling their mental noise by backing up what you're sharing with facts (statistics, evidence, case studies, etc).

If you are launching something, make sure your approach is informative combined with inspiration and encouraging them to take the power into their own hands.

Marketing Advice:

  1. Strategic Networking: The alignment of the Moon with LinkedIn's North Node emphasizes the importance of strategic networking and building meaningful connections within your industry. Use LinkedIn as a powerful tool to expand your professional network and establish valuable relationships.

Example Strategies:

    • Actively engage with industry peers, thought leaders, and potential collaborators by commenting on their posts and sharing insights.

    • Join relevant LinkedIn groups and actively participate in discussions, offering valuable contributions and insights.

    • Personalize your connection requests, showcasing genuine interest in the other person's work or achievements.

  1. Showcase Your Expertise: The Mars energy during this transit highlights the need to assert your expertise and stand out on LinkedIn. Leverage the platform to showcase your skills, knowledge, and achievements, positioning yourself as a trusted authority in your field.

Example Strategies:

    • Publish insightful articles or posts that provide valuable industry insights, tips, or trends.

    • Share success stories, case studies, or project highlights to demonstrate your expertise and problem-solving abilities.

    • Participate in LinkedIn's professional development programs, webinars, or virtual events to enhance your skills and expand your knowledge.

  1. Engage in Thought Leadership: The Moon's alignment with LinkedIn's Mars signifies an ideal time to engage in thought leadership activities and share your unique perspectives and ideas. Elevate your personal brand and establish yourself as a go-to resource in your industry.

Example Strategies:

    • Create and share compelling visual content, such as infographics or slideshares, that distill complex topics into easily digestible formats.

    • Start or contribute to relevant conversations through LinkedIn posts or comments, offering insights and stimulating discussions.

    • Collaborate with other industry experts on LinkedIn Live sessions, podcasts, or webinars to exchange knowledge and expand your reach.

  1. Proactive Career Growth: The North Node's influence combined with the Moon's energy in Gemini highlights the need for proactive career growth on LinkedIn. Take charge of your professional journey and leverage the platform's resources to advance your career goals.

Example Strategies:

    • Update your LinkedIn profile to reflect your current achievements, skills, and career aspirations.

    • Actively seek and engage with job postings, leveraging LinkedIn's job search tools and networking connections.

    • Seek recommendations from colleagues, clients, or mentors to enhance your professional reputation.

At the middle & end of Gemini Energy - Beginning on the 2nd day of Gemini Energy:


LinkedIn Posts, Articles, Lead Gen
♄

Commitments through the presentation of facts, clear information and focus on implementation.Under this transit, you are being provided the opportunity to build a solid base on LinkedIn throughconsistent content, referral, and network building.

Saturn rules time and the commitments we make to building stability and establishing mastery. Here we can't speed up the results, but we can through a willingness to put in the work build a future for ourselves. Saturn also rules your expertise, your reputation, your core business foundations, and your strategies. This time can be used to leverage LinkedIn as part of your lead gen strategy and to strengthen your work relationships and reputation.

From a content perspective, what makes up the core foundational pieces of your system?

What does your audience need to know, be aware of, or have in place to take advantage of your expertise or make big changes to their situation?

This can serve as an excellent time to break that content down and create a series of articles focusing on it. Here we see the power of creating content that ages well and helps you and your audience to sort themselves into various categories, and if you happen to have offers related to each of those phases or categories or a working relationship with someone who compliments your work who you can funnel them to, you can amplify your reach and positioning on LinkedIn.

Whatever you do at this time, the true impact of it is likely not to be seen for some time, but that doesn't mean it's not happening.

If you're using LinkedIn as a lead gen touchpoint, what could you be putting in place now to improve your reach and leads?

Is there anywhere they are dropping off?

If so what can you do to improve your conversion and retention?

Marketing Advice:

  1. Establish Professional Credibility: The alignment of the Moon with LinkedIn's Saturn emphasizes the need to establish professional credibility and showcase your expertise. Focus on building a reliable and trustworthy personal brand on the platform.

Example Strategies:

    • Update your LinkedIn profile with comprehensive information about your skills, experience, and achievements.

    • Request recommendations from colleagues, clients, or mentors to highlight your professional reputation.

    • Share thought-provoking articles, research, or industry insights to demonstrate your knowledge and expertise.

  1. Plan and Execute: The Saturn energy during this transit encourages you to plan and execute your strategies meticulously. Take a structured approach to your LinkedIn activities and focus on long-term goals.

Example Strategies:

    • Set specific goals for your LinkedIn presence, such as connecting with a certain number of industry professionals or generating a specific level of engagement.

    • Develop a content calendar that outlines topics, themes, and posting schedules to maintain consistency and relevance.

    • Use LinkedIn's analytics and insights to track your progress and make data-driven decisions for optimization.

  1. Cultivate Professional Relationships: The Moon's alignment with LinkedIn's Saturn signifies the importance of cultivating meaningful professional relationships on the platform. Build connections, engage with others, and establish a network of like-minded professionals.

Example Strategies:

    • Actively engage with your LinkedIn connections by liking, commenting, and sharing their posts.

    • Join relevant LinkedIn groups or communities and participate in discussions to expand your network.

    • Attend virtual events, webinars, or industry conferences hosted on LinkedIn to connect with professionals in your field.

  1. Demonstrate Reliability and Expertise: The Saturn's influence combined with the Moon's energy in Gemini highlights the need to showcase reliability and expertise. Consistently deliver valuable content and contribute to professional discussions to position yourself as a trusted authority.

Example Strategies:

    • Publish well-researched articles or blog posts on LinkedIn's publishing platform to share your knowledge and insights.

    • Respond promptly and thoughtfully to comments, messages, or inquiries from your connections.

    • Provide valuable advice or guidance to professionals seeking help or support in your area of expertise.

PODCASTING

At the beginning of Gemini Energy - Lasting for the 1st day of Gemini Energy:


Spotify Podcasts
♂☿ Rx

Action through re-evaluation. This transit focuses on the power of Mars and Mercury Retrograde in Gemini in the natal chart of Spotify Podcasts. With the Moon bringing emotional focus and attention to our needs for deep information to the forefront, we can interpret this period as a desire to take action upon the information we've previously explored or considered (Mercury Retrograde).

The thinking and processing are happening initially on a deeper level, so this period encourages you to either re-address a previously covered matter or explore the internal influences of the topics of focus on your Podcast. Here we can see your audience is interested in examining their own thoughts, feelings, and experiences with these topics and potentially new meanings or beliefs they may have around them.

This presents an opportunity to inspire action around previously addressed themes with Mars, so it's a great time to include clear CTAs and inspire action and momentum towards change, next steps, or your offers at this time. However, with Mercury being retrograde natally this is likely with something they have already been exposed to rather than something new. There is much review going on.

Also under the influence of Gemini, it's important to condense this information, provide context, an argument (your perspective), a simplified path forward and back it up with evidence (facts, statistics, studies), like a lawyer would when presenting a case. This allows your listeners to get the full package and all the necessary information they need to make a decision or take the next steps.

Marketing Advice:

  1. Take Bold Action: The alignment of the Moon with Spotify Podcasts' Mars amplifies your podcast's energy and encourages you to take bold action in your marketing efforts. Leverage this transit to assert your podcast's presence and make a strong impact.

Example Strategies:

    • Launch a compelling marketing campaign that highlights the unique aspects and benefits of your podcast.

    • Collaborate with other podcasters or influencers in your niche to cross-promote each other's shows.

    • Experiment with dynamic and attention-grabbing episode titles, cover art, or teasers to entice potential listeners.

  1. Enhance Communication: With the Moon conjunct Spotify Podcasts' Mercury Retrograde, it's time to revisit and enhance your podcast's communication strategies. Reflect on your content, delivery, and messaging to ensure they align with your goals and resonate with your audience.

Example Strategies:

    • Review past episodes and identify areas where you can improve clarity, engagement, or storytelling techniques.

    • Conduct listener surveys or gather feedback to understand their preferences, interests, and expectations.

    • Experiment with different podcast formats, such as interviews, solo episodes, or panel discussions, to keep your content fresh and engaging.

  1. Engage and Interact: The Mars energy combined with the Gemini influence of this transit emphasizes the importance of actively engaging and interacting with your audience. Foster a sense of community and create opportunities for listeners to connect with you and each other.

Example Strategies:

    • Encourage listener participation by asking questions, inviting feedback, or running contests on your podcast.

    • Host live Q&A sessions or interactive episodes where listeners can submit questions or topics in advance.

    • Respond to listener comments, messages, or emails promptly and authentically to build rapport and loyalty.

  1. Revisit Past Strategies: The presence of Mercury Retrograde suggests a favorable time to revisit past strategies, content, and marketing approaches. Use this transit to identify areas for improvement, refine your branding, and fine-tune your podcasting strategy.

Example Strategies:

    • Review analytics and listener metrics to identify episodes or topics that resonated well with your audience.

    • Repurpose or update older episodes that still hold value and share them with new listeners.

    • Refresh your podcast's branding elements, such as cover art, intro/outro music, or show descriptions, to align with your current goals and target audience.

At the middle & end of Gemini Energy - Beginning on the 2nd day of Gemini Energy:


Google Podcasts
ASC ⨀

An auspicious period for your Google Podcasting content, here we see the transit Moon in Gemini conjunct with the natal Ascendant and Sun in Google Podcast's chart.

Gemini rules information, news, research, data, analysis, processing, learning, integration, teaching, exploring, deduction, and decision. It is where we combine our own personal experience and understanding of the world with further information. It's a problem-solving sign, but often needs to absorb great deals of information in order to extract the most important pieces, so that a process can be created towards application.

Here your job is to simplify that for them by compiling all of the information, analyzing it, and creating a process out of it, and with this transit, this can be an excellent time to provide a hint, a sneak peek, an announcement or an introduction of new information to your listeners.

With the addition of the Sun, their awareness of the matters at hand will be heightened and they'll have the energy and interest to explore it. With the Ascendant they will have their curiosity piqued, and with Gemini, you have the ability to share something meaningful with them, that they can apply right away.

This is a great time for a launch, a promotion, or an announcement so long as you lead in by providing the runway of information they will need to make a decision, learn, process, or move forward.

Marketing Advice:

Optimize Your Podcast's Visibility: The alignment of the Moon with Google Podcasts' Ascendant highlights the importance of optimizing your podcast's visibility and making it easily discoverable on the platform.

Example Strategies:

  • Ensure your podcast's title, description, and tags are clear, concise, and relevant to attract the right audience.

  • Utilize appropriate keywords and relevant categories to improve your podcast's search rankings on Google Podcasts.

  • Encourage listeners to leave reviews and ratings on Google Podcasts to increase your podcast's visibility and credibility.

Showcase Your Unique Qualities: With the Moon conjunct Google Podcasts' Sun, it's time to showcase your podcast's core essence and highlight its unique qualities that set it apart from others in the same niche.

Example Strategies:

  • Craft compelling episode descriptions that clearly communicate the value and benefits of listening to your podcast.

  • Share personal anecdotes, stories, or experiences that resonate with your target audience and reflect your podcast's authenticity.

  • Invite guest speakers or experts who bring a fresh perspective and unique insights to your podcast's episodes.

Foster Connection and Engagement: The Moon's alignment with Google Podcasts' Ascendant emphasizes the importance of connecting with your listeners and fostering engagement.

Example Strategies:

  • Encourage listeners to provide feedback, share their thoughts, and suggest future topics or guests for your podcast.

  • Utilize social media platforms and other communication channels to interact with your audience, answer questions, and build relationships.

  • Consider hosting live Q&A sessions or virtual events where listeners can engage with you and other podcast enthusiasts.

Leverage the Power of Social Sharing: With the Moon in conjunction with Google Podcasts' Sun, you have the opportunity to leverage the power of social sharing and expand the reach of your podcast.

Example Strategies:

  • Encourage listeners to share your podcast episodes on their social media platforms, utilizing share buttons and calls to action.

  • Create visually appealing quote cards or audiograms to promote your podcast on social media platforms and engage potential listeners.

  • Collaborate with influencers or other podcasters to cross-promote each other's shows and tap into their existing audiences.

WRITING & PUBLISHING

At the beginning of Gemini Energy - Lasting for the 1st day of Gemini Energy:

Google Adsense
☿ ♀

This transit highlights an opportunity for you through analysis, keyword research, and creative thinking to increase the monetization and results of your Google Adsense. Here under the influence of Gemini, you'll have the interest, curiosity, and ability to analyze and research what you need to improve your results and create a better strategy.

Your thinking will be clearer and with the addition of Venus in this transit, you'll be more passionate and aligned with your values and goals around your site or goals with your Google Adsense ads. As well Venus is an additional omen that this period can prove positive for you financially with the changes you make.

Marketing Advice:

Refine Your Ad Copy: The alignment of the Moon with Google AdSense's Mercury highlights the importance of refining your ad copy and optimizing your messaging.

Example Strategies:

  • Use clear and concise language to convey the value proposition of your products or services.

  • Experiment with different headlines and call-to-action statements to increase engagement.

  • Monitor and analyze the performance of your ads, making adjustments based on user feedback and conversion rates.

Create Engaging Visuals: With the Moon conjunct Google AdSense's Venus, it's essential to create visually appealing and eye-catching advertisements.

Example Strategies:

  • Invest in high-quality images, graphics, or videos that align with your brand and resonate with your target audience.

  • Use color psychology to evoke specific emotions and create visual impact.

  • Test different ad formats and layouts to find the most visually effective approach for your audience.

Target the Right Audience: Effective targeting plays a vital role in maximizing the effectiveness of your Google AdSense campaigns.

Example Strategies:

  • Utilize Google's audience targeting options to reach specific demographics, interests, or user behaviors.

  • Conduct thorough keyword research to ensure your ads appear in relevant search results and content placements.

  • Analyze data and metrics to refine your targeting parameters and improve the overall performance of your campaigns.

Optimize for Mobile: Given the mobile-centric nature of advertising, it's crucial to optimize your ads for mobile devices.

Example Strategies:

  • Ensure your ad layout is responsive and displays well on various screen sizes.

  • Optimize landing pages for mobile viewing, focusing on fast load times and intuitive navigation.

  • Leverage mobile-specific ad formats, such as mobile interstitials or in-app advertisements, to reach users on mobile devices.

WordPress
⨀

The time to publish is now. This transit has the Moon in Gemini conjunct with the natal Sun of WordPress' chart. This period acts like a 'new moon' with Moon conjunct Sun and can indicate an opportunity for beginning a new cycle for your WordPress site. As well under the influence of Gemini this is a great transit for writing, outlining, creating, and editing content, improving and optimizing it, and researching content that is of interest to your audience. You can also use this period to improve some of the techs on your site.

In terms of content creation, the goal here is to take larger more complex issues that your audience is struggling with and simplify them. Compile the research and data and translate it into something that is easy to understand and implement for your audience.

The Sun is here to bring recognition, visibility, and awareness to your content and site, as well as energetic vitality and passion for you to work on it.

If you are using your WordPress site for sales pages this can be a good time to launch your sales page offer or craft the sales page itself.

Marketing Advice:

Embrace Your Unique Voice: The alignment of the Moon with WordPress' Sun emphasizes the importance of embracing your authentic self and showcasing your unique voice in your blog.

Example Strategies:

  • Share personal stories, experiences, and insights that resonate with your audience and reflect your authenticity.

  • Inject your writing with your personality, humor, or passion to make your blog posts more engaging and relatable.

  • Experiment with different writing formats, such as lists, how-to guides, or opinion pieces, to find the style that suits your voice and resonates with your readers.

Engage with Your Audience: With the Moon in Gemini, it's essential to actively engage with your audience to foster a sense of community and connection.

Example Strategies:

  • Respond to comments on your blog posts and encourage discussions to create a dialogue with your readers.

  • Use social media platforms, such as Twitter or Facebook, to share your blog posts and engage with your audience.

  • Consider incorporating interactive elements in your blog posts, such as polls, quizzes, or surveys, to encourage reader participation.

Explore New Topics and Ideas: This transit provides an opportunity to expand your blogging horizons and explore fresh topics or angles.

Example Strategies:

  • Research trending topics or current events related to your niche and offer your unique perspective.

  • Interview industry experts or influencers and feature their insights in your blog posts.

  • Experiment with different content formats, such as video blogs (vlogs), podcasts, or infographics, to cater to diverse reader preferences.

Optimize for SEO: Effective search engine optimization (SEO) can help increase your blog's visibility and reach a wider audience.

Example Strategies:

  • Conduct keyword research to identify relevant and popular search terms within your niche.

  • Optimize your blog posts with appropriate meta tags, headings, and keyword-rich content.

  • Build quality backlinks to your blog from reputable sources to improve your blog's authority and search engine rankings.

Medium
☋ ♃

Past efforts generate current and future wealth and growth. Here we see the Moon in Gemini transit the natal South Node and Jupiter in Medium's combined charts. The South Node indicates content or topics previously published or discussed, as well as your previous assets, expertise, skills, or history. Here your audience benefits from being exposed to your previous work, or content, potentially in a new light, or with a new approach. The addition of Jupiter indicates publishing, PR, teaching, and writing opportunities, as well as financial and PR gains as a result of your previous (South Node) work.

Under the influence of Gemini, this can show up as re-caps, revisiting of data, content, or studies, turning data, studies, or science into an approach, presenting content in terms of phases, pillars, or parts, breaking apart complex topics into more bite-sized and applicable content.

The other asset we can see here with publishing content on Medium is that it helps you to get found, even if your content was written weeks, months, or years in the past, it can still serve to introduce potential clients to your content, while also operating as a funnel (Jupiter) to your offers.

This can be an opportunity as well to generate sales, a launch, or a promotion through your content or attach a funnel to your bio on Medium.

Marketing Advice:

Leverage Your Expertise: The alignment of the Moon with Medium's South Node highlights the importance of leveraging your expertise and sharing valuable insights with your audience.

Example Strategies:

  • Write in-depth articles or guides that showcase your knowledge and provide practical advice or solutions.

  • Offer personal anecdotes or case studies to illustrate your expertise and demonstrate real-world applications.

  • Collaborate with other writers or experts in your field to provide diverse perspectives and enhance the value of your content.

Revisit and Repurpose Previous Works: With the Moon conjunct Medium's South Node, it's a favorable time to revisit your past articles and breathe new life into them.

Example Strategies:

  • Update outdated articles with fresh information, new research, or recent developments in your field.

  • Repurpose content into different formats, such as creating a podcast episode based on a written article or turning a series of blog posts into an e-book.

  • Share "throwback" articles with your audience, highlighting their continued relevance or providing new insights based on your current knowledge.

Explore New Topics and Trends: This transit invites you to expand your horizons and explore new topics or emerging trends in your writing.

Example Strategies:

  • Stay up to date with the latest news and developments in your industry and write timely articles that address these topics.

  • Experiment with different writing styles or genres to keep your content fresh and engaging.

  • Conduct research and write in-depth articles about emerging trends or niche subjects within your field.

Cultivate a Growth Mindset: With Jupiter in Gemini, it's essential to embrace a growth mindset and seek opportunities for personal and professional development.

Example Strategies:

  • Engage in continuous learning by reading books, attending webinars or conferences, and participating in online courses related to your writing or blogging niche.

  • Share your learning journey with your audience by writing about your insights, key takeaways, or challenges you encountered.

  • Collaborate with other writers or Medium publications to exchange knowledge, share best practices, and expand your network.


Patreon
♃

There are a few transits that immediately bring to mind publishing so succinctly, but this is one of them. Here we see the Moon in Gemini (Information/writing) conjunct with the natal Jupiter (publishing/PR/writing) in Patreon's combined charts. This period marks a potentially prosperous window for your writing and publishing on Patreon, with Jupiter expanding your reach and potential cash flow.

You can utilize this period to release a new offering, promote your Patreon membership to new Patrons, or do an internal promotion within your Patreon to encourage your lower-tiered members to join a higher tier to get access to new materials and benefits.

Under the influence of Gemini, this content likely has a broad range focus, while also being dialed into the specific needs and interests of your Patrons. The key here is to make sure that you have provided enough information for them to understand the material while also ensuring it's not too overwhelming that they can't apply it. Focus on simplifying the material with an emphasis on application and implementation, while also keeping your members excited and curious about the possibilities of the content in their lives.

Marketing Advice:

Promote Your Membership Offering: The alignment of the Moon with Patreon's Jupiter encourages you to market your membership program and highlight its value to potential patrons.

Example Strategies:

  • Create engaging promotional content, such as videos, social media posts, or podcast episodes, that explain the benefits and exclusive perks of being a patron.

  • Offer limited-time incentives or special discounts to attract new patrons and incentivize them to join your membership community.

  • Collaborate with other creators or influencers in your niche to cross-promote each other's Patreon campaigns and expand your reach.

Engage and Communicate with Your Patrons: This transit emphasizes the importance of building strong relationships with your patrons and fostering a sense of community.

Example Strategies:

  • Regularly communicate with your patrons through Patreon updates, newsletters, or exclusive behind-the-scenes content.

  • Host live Q&A sessions, virtual events, or private discussion groups to facilitate interaction and engagement with your patrons.

  • Seek feedback and suggestions from your patrons to understand their needs and interests, and tailor your content accordingly.

Diversify Your Content Offerings: With the Moon conjunct Patreon's Jupiter, it's a favorable time to explore new content formats and provide diverse offerings to your patrons.

Example Strategies:

  • Create exclusive audio content, such as bonus podcast episodes, guided meditations, or audiobooks.

  • Develop digital downloads, such as e-books, templates, or artwork, that align with your niche and provide value to your patrons.

  • Offer personalized content or experiences, such as one-on-one coaching sessions, customized video shout-outs, or personalized recommendations.

Showcase Your Expertise and Creativity: This transit invites you to highlight your unique skills, expertise, and creative abilities to attract and retain patrons.

Example Strategies:

  • Share your creative process, behind-the-scenes insights, or exclusive sneak peeks into your projects.

  • Offer tutorials, masterclasses, or workshops that allow your patrons to learn from your expertise and develop their own skills.

  • Collaborate with other creators or experts in your field to provide unique and valuable content to your patrons.

Substack
♀

This a great period to promote your Substack, write content that you're passionate about, or promote your offers through your Substack. Here we can see the transit Moon in Gemini conjunct with the natal Venus in Substack's combined charts. Gemini in Venus loves information and the possibilities that new information can bring. The passion is around growing as a result of knowledge and education, especially around topics that your audience is passionate about. Here you can also ensure that you are aligning your values with your content, and emphasizing how this makes your content different than other Substacks or the focus of your competitors. Here the goal is to inspire passion around what you write about and to connect with your followers at a heart level.

With Venus being activated if you have any promotions, or sales or would like to increase your paid subscribers on your Substack this can be an excellent time to do so. Just make sure that you are presenting the right information, and dialing into the needs of your audience, without overwhelming them. Present clear facts, use statistics, science, or studies to back up your research and writing, and use this to create the context for your audience to grow and apply what you're sharing in a more intimate way.

Marketing Advice:

Craft Compelling and Engaging Content: The alignment of the Moon with Substack's Venus invites you to create content that captivates your readers and leaves a lasting impression.

Example Strategies:

  • Tell captivating stories or anecdotes that resonate with your audience and evoke emotions.

  • Provide unique perspectives, thought-provoking analysis, or deep dives into your niche that showcase your expertise.

  • Use visual elements, such as images, illustrations, or infographics, to enhance the aesthetic appeal and readability of your newsletters.

Cultivate Authentic Connections: This transit emphasizes the importance of building authentic and meaningful relationships with your subscribers.

Example Strategies:

  • Encourage two-way communication by inviting feedback, questions, or suggestions from your readers.

  • Respond to comments and engage in discussions to create a sense of community and foster connection.

  • Share personal experiences, challenges, or lessons learned to create a genuine connection with your audience.

Show Appreciation to Your Subscribers: With the Moon conjunct Substack's Venus, it's a favorable time to express gratitude and appreciation for your subscribers' support.

Example Strategies:

  • Offer exclusive perks or bonuses to your paid subscribers as a token of appreciation for their loyalty.

  • Highlight and feature your readers' contributions, such as testimonials, guest posts, or reader spotlights, to show that you value their engagement.

  • Host virtual events, webinars, or live Q&A sessions exclusively for your subscribers to strengthen the bond and provide additional value.

Collaborate and Cross-Promote: This transit encourages collaboration with other writers or influencers to expand your reach and attract new readers.

Example Strategies:

  • Guest-write or co-write newsletters with fellow Substack writers in complementary niches to introduce each other's work to new audiences.

  • Participate in collaborative projects, such as round-up newsletters, panel discussions, or joint giveaways, to leverage the collective reach and engagement of multiple creators.

  • Cross-promote each other's newsletters on social media platforms or through dedicated recommendation sections in your newsletters.

At the middle & end of Gemini Energy - Beginning on the 2nd day of Gemini Energy:


Patreon
♃

Here we see a repeat of the transit summary I shared above for Patreon. This is occurring due to the placement of Jupiter in several of Patreon's charts. Rather than repeat what I wrote, please read the summary above.

Google Search, Publishing, SEO
MC

This transit brings the Moon in Gemini to the Midheaven in Google's combined charts. The Midheaven rules our career pinnacle, reputation, legacy, and what is built over time. In the sign of Gemini, the focus here is content, education, learning, teaching, processing, integration, data, analysis, research, media, application, deconstruction, dissemination, and decision-making.

One of the main goals of your website is likely the transmission of knowledge and information to your audience so this transit makes perfect sense in terms of the placement of the Midheaven in Google's combined charts. As it is through your consistent content creation, research, optimization, and strategization around your website you can ensure the legacy of your work, as well as potential ranking with Google and other search engines to drive traffic to your work.

Here the focus is on the core content that will help to drive that traffic, the research to ensure that the traffic is targeted, and the content that keeps you ranking and grows your website and subscribers.

Under Gemini the content is often broad with a niche focus, disseminating any relevant information and discarding the rest so as to offset any overwhelm. Here we are looking for shortcuts, answers, and a process to apply or solve the issues ourselves or to arm ourselves with information in order to make a decision and progress toward the next steps in the process.

Use this transit to also determine your most powerful keywords that will help you to rank in your field, and reach underserved markets.

Example Strategies:

  • Conduct keyword research to identify relevant and high-performing keywords in your industry or niche.

  • Optimize your website's meta tags, headers, and content with targeted keywords to increase your chances of ranking higher in search results.

  • Create high-quality, informative, and engaging content that provides value to your audience and encourages them to spend more time on your website.

Leverage Google Ads: This transit offers favorable conditions for utilizing Google Ads to reach a wider audience and drive targeted traffic to your website or landing pages.

Example Strategies:

  • Identify your target audience and define specific goals for your advertising campaigns.

  • Craft compelling ad copy that grabs attention, conveys your unique selling points, and encourages users to take action.

  • Monitor and analyze the performance of your ads using Google Ads' analytics tools, and make data-driven adjustments to optimize your campaigns.

Create Valuable Content: With the Moon conjunct Google's Midheaven, it's essential to focus on creating high-quality and valuable content that resonates with your target audience.

Example Strategies:

  • Develop informative blog posts, articles, or videos that address common pain points, provide solutions, or offer insights within your industry.

  • Incorporate relevant keywords and optimize your content to increase its visibility in search results.

  • Promote your content through social media channels, email newsletters, and other distribution channels to maximize its reach and impact.

Utilize Google Analytics: This transit encourages you to leverage Google Analytics to gain insights into your website's performance, user behavior, and traffic sources.

Example Strategies:

  • Set up and configure Google Analytics to track important metrics, such as page views, bounce rate, and conversion rates.

  • Analyze the data to identify trends, understand user preferences, and optimize your website's user experience.

  • Use the information to refine your marketing strategies, improve your content, and make data-driven decisions to enhance your reach and engagement.

Google Adsense
⨀

This is an excellent period to focus on the monetization of your Google Adwords site as well as running your own Google Adwords. With the Sun being activated, we have key information (Gemini) being brought to our attention (Sun) so that we can do something with it. This can be a powerful time to dive deep into the research and analytics of your site, try new Google Adsense strategies, improve the ranking or keywords for your site, or create new content to drive further traffic.

With Gemini, this content is likely well researched, with backlinks and references, with high converting headlines, SEO, and takes into account the research and data from competitors' sites.

Marketing Advice:

Optimize Ad Placements: The alignment of the Moon with Google AdSense's Sun highlights the importance of strategically placing ads on your website or blog to maximize visibility and revenue.

Example Strategies:

  • Analyze your website's layout and identify high-traffic areas where ads can be prominently displayed without overwhelming the user experience.

  • Experiment with different ad formats and sizes to find the most effective combination for your audience and website design.

  • Use responsive ad units that adapt to different screen sizes and devices, ensuring a seamless user experience across all platforms.

Experiment with Ad Types: This transit offers favorable conditions for experimenting with different ad types offered by Google AdSense to find the ones that resonate best with your audience and generate higher click-through rates.

Example Strategies:

  • Explore display ads, including text, image, and rich media formats, to attract users' attention and encourage engagement.

  • Consider native ads that blend seamlessly with your website's content, offering a less intrusive advertising experience.

  • Test different ad layouts, such as in-article or in-feed ads, to determine which format performs best for your specific audience and website structure.

Enhance User Experience: With the Moon conjunct Google AdSense's Sun, it's crucial to prioritize user experience to ensure that ads complement your website's content and do not detract from the overall browsing experience.

Example Strategies:

  • Optimize page load times to minimize any negative impact on user experience caused by ad loading.

  • Maintain a clean and uncluttered design, allowing sufficient space for content and ads to coexist harmoniously.

  • Monitor ad performance and user feedback to ensure that ads are relevant, non-intrusive, and add value to the user's visit.

Monitor Performance and Refine Strategies: This transit encourages you to regularly monitor your ad performance, analyze data, and make data-driven decisions to optimize revenue generation.

Example Strategies:

  • Utilize Google AdSense's reporting tools to track key metrics, such as impressions, clicks, click-through rates, and earnings.

  • Identify trends and patterns in your ad performance and user behavior to uncover opportunities for improvement.

  • Experiment with different ad configurations, ad networks, or ad targeting options based on the insights gained from data analysis.

WordPress
♄ ASC

Saturn and the Ascendant, the time is now to build your future and commit to your brand through your WordPress site. This transit finds the Moon in Gemini conjunct natal Saturn and Ascendant in Wordpress' chart. Saturn is about growth that is done over time, it requires commitment, steadfastness, consistency, mastery, and sacrifice. It lays the groundwork for your business and helps you to generate consistent income, referrals, and subscribers over time.

This can feel quite counter-intuitive to the energy of Gemini which is rapid, immediate, and constantly jumping from thing to thing. But here we are seeing the application of the information, research, knowledge, experience, and strategies in a direct, and tangible way through Saturn.

This can also be a great time to build, scale, improve, or launch sales pages, offer pages, check out pages, a WooCommerce site, or invest more time, resources, and energy into these assets on your website.

This combined with the Ascendant marks an excellent period for you to leverage this time to grow your brand awareness, improve your brand aesthetics, offer sneak peeks, trailers, behind-the-scenes, or hints, as well as make announcements.

The key under Gemini is to make sure you present only the information that's necessary for them to become informed, to fill in any knowledge gaps, and to help them conceptualize their next steps, use cases, and how this can be applied to them. There can be a desire for a lot of information but not all information will aid them, and much of it will overwhelm, so by outlining ahead of time the arguments you will make in your sales copy, blog posts, or other offer pages, while also including any relevant factual data (statistics, case studies, science), and breaking apart the process to show them where they are and the path forward using your system (the analysis of the information) to get the results they want you'll be able to successfully cut through overwhelm and set them on a clear path forward.

Marketing Advice:

Establish a Solid Brand Presence: The alignment with WordPress' Ascendant highlights the importance of establishing a professional and cohesive brand presence across your website, blog, and other online platforms.

Example Strategies:

  • Customize your WordPress theme to align with your brand's visual identity, utilizing colors, fonts, and imagery that reflect your brand's personality.

  • Craft a compelling and concise About page that clearly communicates your brand's mission, values, and unique selling points.

  • Implement consistent branding elements, such as logos, taglines, and brand messaging, throughout your website and content.

Implement Content Structure and Organization: With the Moon conjunct WordPress' Saturn, it's crucial to focus on structuring and organizing your content effectively to enhance user experience and encourage engagement.

Example Strategies:

  • Create a clear and intuitive navigation menu that allows visitors to easily find and access different sections of your website or blog.

  • Implement categories and tags to classify and organize your content, making it easier for readers to explore related topics.

  • Utilize page builders or custom templates to ensure a consistent layout and structure across your blog posts and pages.

Deliver Valuable and Engaging Content: This transit invites you to focus on delivering high-quality and valuable content to your audience, establishing yourself as an authority in your niche.

Example Strategies:

  • Conduct thorough research to ensure your content is well-informed, accurate, and provides unique insights or perspectives.

  • Incorporate multimedia elements such as images, infographics, or videos to enhance the visual appeal and engagement of your content.

  • Encourage reader interaction through comments, social sharing, or calls to action to foster a sense of community and increase audience engagement.

Implement SEO Best Practices: With the Moon conjunct WordPress' Saturn and Ascendant, it's essential to optimize your content for search engines to improve visibility and attract organic traffic.

Example Strategies:

  • Conduct keyword research to identify relevant and high-impact keywords that align with your content and target audience.

  • Optimize your titles, meta descriptions, headings, and URLs to incorporate target keywords and improve search engine rankings.

  • Regularly update and refresh your content to ensure it remains relevant, informative, and valuable to both readers and search engines.

EMAIL MARKETING

At the beginning of Gemini Energy - Lasting for the 1st day of Gemini Energy:


Email in All Forms (But Especially Personal Email/ Warm Audience)
☾ Chiron Rx

This a powerful transit that should not be underestimated when it comes to emailing your list. Here we see a lunar return with the Moon in Gemini to Email's charts as well as a conjunction with Chiron Retrograde. The Moon in Gemini sets the stage not only in being an apt descriptor of the act of email in general but especially to a warm audience. Gemini rules communication, networking, connection, teaching, relaying information, processing, integration, application, dissemination, and decision-making. When it's combined with a lunar return it sets the stage for a new cycle beginning with your subscribers, and an opportunity to present new information or a new opportunity for them.

With Chiron Retrograde, your audience is more aware of their wounds and struggles, and you have the ability to convey them clearly in your messages. The retrograde motion empowers them to take action on it without being too 'in the wound' or in the position of being a victim. However, the biggest transformation possible with this transit is for you to aid in this process with your perspectives.Here we have the opportunity to frame new perspectives and help our audience view things from different lenses or positions. Often what prevents people from making changes or taking action is they feel the problem isn't solvable. This often is because as Chiron here demonstrates they believe THEY are the problem, and that renders the issue mute, even if it causes them a lot of mental anguish (Gemini).

Through the power of words (Gemini), we have the ability to reframe (Gemini) their perspectives of their wounds and struggles (Chiron Retrograde) and do something about it. But first, the key is to know these wounds intimately and to help them to dissociate from them by projecting the cause of these issues outside of them. There needs to be other villains or sources of the issue, and this provides them with understanding and compassion towards themselves as well as empowers them to do something about it with the solution that you present them with (Gemini), and the additional benefit during this transit is that you can easily tap into these shared struggles intuitively with the lunar return (the moon is the emotional and intuitive needs of the public, often unconscious).

This is also an opportunity for you to bring attention to patterns, symptoms, or issues that they didn't realize were connected and use this as a jumping-off point to share your system, blueprint, or process. Under Gemini it helps to explain this from a bird's eye approach first, focusing on the pillars or dots and then connecting them through data, research, and a process to help them make sense of how it all goes together.

Marketing Advice:

Cultivate Authentic Connections: The alignment with Email's Moon highlights the importance of establishing authentic connections with your subscribers and building trust through your email communications.

Example Strategies:

  • Personalize your emails by addressing subscribers by their first name and tailoring content based on their preferences and interests.

  • Share personal stories, experiences, and insights to create a genuine and relatable connection with your audience.

  • Use conversational language and tone to foster a sense of familiarity and approachability.

Focus on Emotional Engagement: This transit invites you to tap into the emotional side of your audience and create email content that resonates deeply with their needs, desires, and pain points.

Example Strategies:

  • Incorporate storytelling techniques to evoke emotions and create a compelling narrative within your emails.

  • Ask questions, encourage feedback, and invite subscribers to share their own experiences to foster a sense of community and engagement.

  • Offer exclusive content or special promotions to reward and show appreciation to your loyal subscribers.

Address Communication Wounds: With the Moon conjunct Email's Chiron Retrograde, it's time to address any past communication wounds and heal any areas of your email marketing strategy that may have caused dissatisfaction or disconnection.

Example Strategies:

  • Conduct surveys or feedback loops to understand your subscribers' preferences, concerns, and suggestions for improvement.

  • Apologize for any previous miscommunications or mistakes and outline steps taken to rectify the situation.

  • Implement clear and concise communication practices to ensure that your emails are understood and received as intended.

Utilize Gemini Adaptability: Gemini's energy brings adaptability and versatility to your email marketing strategy. Embrace these qualities by experimenting with different approaches, subject lines, and content formats to keep your emails fresh and engaging.

Example Strategies:

  • Test different subject lines to optimize open rates and click-through rates.

  • Vary the content format, such as including video messages, GIFs, or interactive elements to capture attention and increase engagement.

  • Experiment with different email scheduling and frequency to find the optimal balance that resonates with your audience.

Email Newsletter Marketing
☾

This transit of the Moon in Gemini is also a lunar return of the natal Moon in the chart of Email Newsletter Marketing. Lunar returns are a reset of a cycle, and operate like a 'new moon'. They can be excellent periods to introduce new information, grow your list, introduce a new information product, begin an email series (while leveraging the power of Gemini to help disseminate large amounts of information and research into a system, a series of facts, a process that can be used by your readers), or to kick off a launch warmup period.

Under Gemini, your audience may be struggling with information overload, so the key here is to simplify the information to only what they need to know and understand in order to fill in any gaps in awareness and also aid them in knowing enough to make a decision. Gemini is here to provide context to the content, to provide a frame of reference, and to digest the information for them so that they can easily disseminate it.

The use of bullet points, short key phrases, headlines, and subheads, as well as simple facts are very beneficial to quelling anxiety and ensuring your content is easily readable.

Marketing Advice:

Personalize and Segment: The alignment with Email Newsletter Marketing's Moon highlights the importance of personalization and segmenting your email lists to tailor content based on your subscribers' interests and preferences.

Example Strategies:

  • Utilize subscriber data to personalize emails with recipient names, recommended content, or relevant offers.

  • Segment your email lists based on demographics, behaviors, or engagement levels to deliver targeted content that resonates with specific groups.

  • Craft personalized subject lines that capture the attention and curiosity of your subscribers.

Embrace Versatility: This transit invites you to embrace the versatility of Gemini energy and explore various content formats and styles to keep your email newsletters fresh and engaging.

Example Strategies:

  • Experiment with different types of content, such as articles, videos, infographics, or interactive elements, to cater to different preferences and capture your subscribers' interest.

  • Incorporate storytelling techniques to create engaging narratives and foster emotional connections with your readers.

  • Provide valuable resources, tips, or exclusive offers that cater to your subscribers' needs and aspirations.

Foster Two-Way Communication: With the Moon in Gemini conjunct Email Newsletter Marketing's Moon, it's essential to create opportunities for two-way communication and engagement with your subscribers.

Example Strategies:

  • Encourage feedback, comments, and replies to your email newsletters, inviting subscribers to share their thoughts, opinions, and experiences.

  • Conduct surveys or polls to gather insights and understand your subscribers' preferences and interests.

  • Respond promptly and personally to subscriber inquiries or feedback, showing that you value their input and appreciate their engagement.

Adapt and Optimize: The adaptability of Gemini energy can be harnessed to continuously refine and optimize your email newsletter marketing strategy.

Example Strategies:

  • Analyze email performance metrics such as open rates, click-through rates, and conversions to identify areas for improvement.

  • Test different subject lines, calls to action, or layouts to optimize engagement and response rates.

  • Regularly review and update your email templates and design to ensure they are visually appealing, mobile-friendly, and aligned with your brand identity.

Email Marketing - Cold Emailing & Lead Gen
♀

If you are focusing on lead generation or cold emailing to a list this transit can indicate financial opportunities through the sharing of information, especially information that your prospects are passionate about or align with their values and deeper needs.

Here we see the Moon in Gemini conjunct with the natal Venus of the Email Marketing (cold lead gen)'s chart. Gemini rules communication, networking, connection, teaching, relaying information, processing, integration, application, dissemination, and decision-making, and when in conjunction with Venus cash flow can be generated through these themes so long as you deeply understand the struggle and pain points of your audience.

See what I shared above about how to focus Gemini energy to break down overwhelming information and condense it into an argument with facts, evidence, and context to help frame it in a beneficial and actionable way for your prospects.

Dialing your message in to include their language is important, how do they describe their problem? What do they think their problem is? What do you know their problem is? How can you bring them from where they are to where they need to be? What are their information gaps? How can you fill these gaps without talking at them but instead using inclusive language (think 'we', or 'us', instead of 'you')? Why is it important that they solve this problem now? What do you share in common with them? How can you use this as a rapport builder? Have you done deep research into your prospect and what's important to them? This is a good time to do so.

The key here under Venus is an invitation, sales may come as a byproduct of the rapport and relationship you build, and the sales may not be right away, but what is for certain is that without the rapport and relationship, no sales will come at all, so best to spend the time.

Marketing Advice:

Craft Compelling Messages: The alignment with Email Marketing Lead Generation's Venus highlights the importance of creating captivating and persuasive messages that grab the attention of your subscribers and motivate them to take action.

Example Strategies:

  • Use attention-grabbing subject lines that pique curiosity or offer a compelling benefit.

  • Write persuasive and concise email copy that clearly communicates the value proposition of your offering.

  • Incorporate storytelling techniques to make your emails relatable, emotionally engaging, and memorable.

Build Rapport and Trust: With the Moon in Gemini conjunct Email Marketing Lead Generation's Venus, it's crucial to focus on building rapport and establishing trust with your audience to enhance lead generation efforts.

Example Strategies:

  • Share authentic and valuable content that showcases your expertise and provides actionable insights to your subscribers.

  • Personalize your emails by addressing subscribers by their names and tailoring the content based on their preferences or past interactions.

  • Include social proof, testimonials, or case studies in your emails to build credibility and instill trust in your brand.

Engage with Call-to-Action: The persuasive energy of Venus in Gemini can be harnessed to create compelling and effective calls-to-action (CTAs) in your email marketing campaigns.

Example Strategies:

  • Use clear and action-oriented language in your CTAs to prompt subscribers to take the desired action, such as signing up for a webinar, downloading a lead magnet, or making a purchase.

  • Experiment with different placement, design, and wording of your CTAs to optimize click-through rates and conversions.

  • Offer exclusive incentives, discounts, or limited-time offers to create a sense of urgency and encourage immediate action.

Segment and Personalize: Leverage the power of segmentation and personalization in your email marketing campaigns to deliver targeted and relevant content to different segments of your audience.

Example Strategies:

  • Segment your email lists based on demographics, interests, or previous interactions to send tailored messages that resonate with specific groups.

  • Use dynamic content to customize email content based on subscriber preferences or behaviors.

  • Leverage personalized recommendations or product suggestions based on subscribers' past purchases or browsing history.

Gmail
♂ ASC

This can be an excellent transit for follow-ups and administrative work within Gmail. Here we see the Moon (Public Needs) in Gemini (Information/knowledge/solutions) conjunct with the natal Mars (action/motivation) and Ascendant (Brand Face/Hint/Announcement) of Gmail's chart.

You can use this transit for follow-ups that contain a clear CTA (the key being that you have interacted with them before and this is the final conclusion of your conversations), or to provide clear CTAs in your messages (download this link, book a call, here's my free guide). The key here is the action is based on information, and only you can determine what that information is. However, to give some ideas of what this could look like using emails as an information or resource tool, sharing your thoughts or perspectives, answering questions, sharing a process or a framework, or a series of steps, etc.

The addition of the Ascendant also suggests an excellent time for sales and CTAs as the Ascendant can provide an opportunity for you to release or share something with them, announce something, share an invitation, or introduce yourself for the first time, or provide further information.

The goal under Gemini is to make sure the information is digestible, we can only convey so much in an email, so if you need more space or runway to explain something you can think about an email series, sharing a link to a video, a diagram, or analyzing where they're at and providing the first step or two on addressing what's needed.  The information needs to be factual and researched and provide a basis for them to make any necessary decisions, if there are knowledge gaps you'll want to make sure you fill them in before giving a CTA.

Marketing Advice:

Efficient Lead Generation: The alignment with Gmail's Mars highlights the importance of taking proactive steps to generate leads efficiently and effectively.

Example Strategies:

  • Utilize Gmail's integrated tools like Google Forms or Google Sheets to create lead generation forms and capture valuable information from prospects.

  • Set up email templates or canned responses to quickly follow up with leads, ensuring prompt and personalized communication.

  • Leverage Gmail's search and filtering capabilities to organize and prioritize leads, making it easier to focus on the most valuable opportunities.

Prompt Follow-ups: With the Moon in Gemini conjunct Gmail's Ascendant, it's essential to capitalize on the timely communication and efficient follow-up capabilities of Gmail.

Example Strategies:

  • Use Gmail's snooze feature to remind yourself to follow up with leads or respond to important messages at the most appropriate times.

  • Enable email tracking to receive notifications when recipients open your emails, allowing you to follow up promptly and capitalize on their engagement.

  • Utilize Gmail's "Canned Responses" or template functionality to quickly send follow-up emails, ensuring consistent and prompt communication.

Streamlined Administrative Tasks: The energetic influence of Mars in Gemini can be harnessed to streamline administrative tasks and enhance productivity within Gmail.

Example Strategies:

  • Use labels and filters in Gmail to organize and categorize emails, ensuring efficient management and easy retrieval of important information.

  • Leverage Gmail's integration with task management tools like Google Tasks or third-party apps to create to-do lists and prioritize administrative tasks.

  • Explore Gmail's keyboard shortcuts to speed up your workflow and save time when navigating and managing emails.

Effective Communication: Leverage Gmail's features to enhance the clarity and impact of your communication with leads and clients.

Example Strategies:

  • Utilize Gmail's rich text formatting options to highlight key points or important information within your emails, making them visually appealing and easy to read.

  • Experiment with Gmail's scheduling feature to send emails at optimal times, maximizing the chances of your messages being seen and read.

  • Take advantage of Gmail's "Undo Send" feature to correct any mistakes or make last-minute changes before your emails are sent out.

Email Strategy, Series & Funnel Building
Chiron  ☊

An unconscious wound is a desire for information that provides freedom. This transit of the Moon in Gemini is conjunct with the natal Chiron and North Node in Email Strategy's chart. Here holds the effect of a double-edged sword, in the case of your audience their mind, thoughts, beliefs, and perspectives about an issue are causing them harm, and also have the power to free them.

And your understanding of these wounds and beliefs provides you with the opportunity to create a strategy, series, or funnel that helps them to become aware of their suffering and struggles (Chiron), to address and uncover the core issues of what's causing it, to shift the blame off themselves (and onto someone or something else ) so that they can be empowered to change and reach their highest potential and deepest fulfillment (North Node).

There are no sales funnels without Chiron. Chiron is to awaken from the pain we cause ourselves by holding incorrect or skewed views, or beliefs shaped by our experiences and programming.

Under this transit through deep research, understanding the language (Gemini) of your prospects, what they believe they are struggling with, what you know they're struggling with, the symptoms of their problem, their fears and beliefs, and channeling this research into your series, funnel or strategy you can create a healing opportunity for your clients.

The second theme of this transit is the placement of the North Node in Gemini which is a desire for information that helps them to fulfill their greater destiny or higher purpose (their belief in the meaning of their life and what provides the most growth for them in this lifetime). In this case, that is truth, information, personal growth, and application of that information in a direct and personal way.  I would describe this as the bigger overall goal after solving their more immediate problems. By uniting what they are currently struggling with, with this bigger perspective, and helping them not only see the connection but also to understand the solution to their smaller problem also solves this larger one, you will successfully create long-term client relationships and deeper fulfillment.

This can also be an excellent time to do your research using this transit, focus on forums, Facebook groups, Quora, Reddit, Amazon reviews, and wherever else your ideal clients hang out and mine for information related to their struggles and incorporate it into your offers and copy.

Marketing Advice:

Strategic Email Campaigns: The alignment with Email Strategy and Funnel Building's Chiron invites you to heal and refine your email campaigns for maximum impact and engagement.

Example Strategies:

  • Conduct a thorough review of your email content and identify areas where improvements can be made in terms of messaging, clarity, and value proposition.

  • Segment your email list based on relevant criteria such as interests, demographics, or engagement level, and tailor your email campaigns accordingly for more personalized and targeted communication.

  • Use A/B testing to experiment with different subject lines, call-to-action buttons, or email layouts, and track the results to optimize your email performance.

Audience Nurturing: With the Moon in Gemini conjunct Email Strategy and Funnel Building's North Node, nurturing your audience and building strong connections becomes a key focus.

Example Strategies:

  • Develop a comprehensive email onboarding sequence to welcome new subscribers and provide them with valuable resources, information, or exclusive offers.

  • Regularly engage with your audience through personalized emails, addressing their pain points, providing solutions, and fostering a sense of community.

  • Leverage automation and segmentation to send targeted emails based on specific actions or behaviors of your subscribers, ensuring they receive relevant content at the right time.

Funnel Optimization: Embrace the transformative energy of Chiron to identify and address any weaknesses or gaps in your email funnels.

Example Strategies:

  • Analyze your conversion rates and identify any bottlenecks or drop-off points within your funnels. Make necessary adjustments to optimize the flow and increase conversions.

  • Create lead magnets or opt-in incentives to attract and capture the attention of potential customers, enticing them to join your email list and enter your funnels.

  • Incorporate strategic upsells or cross-sells within your email sequences to maximize revenue and provide additional value to your customers.

Data-Driven Insights: Leverage analytics and data to gain insights into the performance of your email strategy and make informed decisions.

Example Strategies:

  • Track and analyze key metrics such as open rates, click-through rates, conversion rates, and subscriber engagement to assess the effectiveness of your email campaigns.

  • Use email marketing platforms' reporting features to gain insights into subscriber behavior, preferences, and patterns, and utilize this information to tailor your email strategy.

  • Implement split testing to compare different elements of your emails, such as headlines, content, or offers, to optimize performance based on data-driven results.

At the middle & end of Gemini Energy - Beginning on the 2nd day of Gemini Energy:


Email in All Forms (But Especially Personal Email)
☊

If you have leveraged the first half of Gemini to send an email to your list (see the top of this section for my summary forecast) then this can be an excellent period to continue the process as the Moon in Gemini conjuncts the natal North Node of Email's chart.

With the placement of the North Node in Gemini there is a desire for information that helps them to fulfill their greater destiny or higher purpose (their belief in the meaning of their life and what provides the most growth for them in this lifetime).

Using this period to deepen your market research to understand both the immediate challenges they struggle with as well as their deeper, more soul or spiritually-oriented needs for fulfillment in life will be very helpful for you in aligning your copy with their emotional and mental needs under this Moon in Gemini. They are seeking answers at this time to their bigger questions, potentially questions they don't even know they're asking and it's very likely their 'smaller' more immediate problems are actually rooted in this larger unmet need.

In this case, that need is for truth, information, personal growth, and application of information in a direct and personal way. By uniting what they are currently struggling with, with this bigger perspective, and helping them not only see the connection but also to understand the solution to their smaller problem also solves this larger one, you will successfully create long-term client relationships and deeper fulfillment.

What is the collective desire surrounding information from your list? Why did they REALLY sign up? What is the deeper need, or deeper mental struggle? Can you provide insight, information, data, a system, a process, a perspective that helps to shift this struggle and put it into a more lofty, spiritual, or sophisticated perspective, in terms of the growth of their soul?

Marketing Advice:

Relationship Building: The alignment with Email Marketing (Warm)'s North Node invites you to prioritize relationship building and fostering connections with your email subscribers.

Example Strategies:

  • Craft personalized and heartfelt emails that resonate with your audience, using a conversational tone and addressing them by their names.

  • Engage in two-way communication by encouraging replies, asking for feedback or opinions, and responding promptly to create a sense of connection.

  • Implement targeted email sequences that are designed to nurture relationships and provide value over time, such as welcome series, storytelling emails, or exclusive content for loyal subscribers.

Compelling Content Creation: With the Moon in Gemini conjunct Email Marketing (Warm)'s North Node, focus on creating valuable and engaging content that resonates with your subscribers' needs and interests.

Example Strategies:

  • Develop a content calendar specifically for your email campaigns, ensuring a consistent flow of high-quality content that educates, entertains, or solves problems for your subscribers.

  • Incorporate storytelling elements into your emails, sharing personal anecdotes or customer success stories that create an emotional connection and build trust.

  • Include multimedia content such as videos, infographics, or podcasts in your emails to enhance engagement and deliver information in diverse formats.

Conversion-Oriented Campaigns: Leverage warm email marketing techniques to drive sales and conversions, aligning with the purpose of Email Marketing (Warm)'s North Node.

Example Strategies:

  • Use persuasive copywriting techniques to create compelling email offers, promotions, or discounts that encourage subscribers to take action.

  • Implement scarcity or urgency tactics, such as limited-time offers or exclusive deals for subscribers, to motivate immediate responses and drive conversions.

  • Leverage segmentation and personalization to deliver targeted product recommendations or tailored offers based on subscribers' preferences, past purchases, or browsing behavior.

Metrics Tracking and Optimization: Monitor key metrics to gain insights into the performance of your email marketing campaigns and optimize for better results.

Example Strategies:

  • Track open rates, click-through rates, conversion rates, and overall revenue generated from your email campaigns to evaluate their effectiveness.

  • Use A/B testing to experiment with different subject lines, calls-to-action, or email layouts, and analyze the results to optimize your campaigns.

  • Continuously refine and optimize your email marketing strategy based on data-driven insights, ensuring that you align your efforts with your goals and objectives.

Email Strategy, Series & Funnel Building
☾

This transit is the same as the one I shared above for the 'Email Newsletter Marketing'' summary. Please read what I shared above, as the same applies here.

💧♋ Social Media With Cancer

SOCIAL MEDIA WITH THE LUNAR ZODIAC – CANCER SUMMARY

CANCER
NEED:  The need during Cancer is to feel seen, valued, and validated. This is the sign of the caretaker, the doer, the nurturer, the one who puts others’ needs above their own.

Our emotions are heightened as the Moon moves through the sign it rules.  We are feeling our wounds and triggers more deeply. This can lead to more unsatisfied or otherwise picky or complaining clients and followers if we don’t meet their needs for acknowledgment and validation. 

Under Cancer, we are more caught up in the world of the personal, which can activate issues around family trauma, drama, or just feeling more triggered by others’ behavior than usual. We are looking for a safe space to process our emotions, express our hearts, and be seen for how much we’re trying.

We aren’t actively in a space of being able to receive a lot of information, or make any major decisions (unless they somehow tie into our family obligations, or our desire to create more family security).

We can be motivated to do things for others, like our children, our parents, or for who we want to be seen to be (our image to others), especially if we feel it makes us a better person, or fulfilling a role that we really identify with. We are secretly hoping that we will be acknowledged, seen, and valued for the work, but often it doesn’t come in the way, from the right people, at the right timing, or as often as we may need with this sign.

If you can provide that validation, if you can give their feelings a voice during this time they will feel more deeply connected with you, and be more likely to create a deeper relationship with your brand and services. 

We may struggle with boundaries during this period, we may feel taken advantage of, victimized, or under-appreciated. We may struggle with saying ‘no’, or saying what we want in a clear way without sounding ‘mean’.

MARKETING:  Acknowledge them, give them gifts, validate their efforts, tell them they deserve it, and help them to acknowledge their own value, without needing to wait around for others to say ‘thank you’.

Cancer wants security, the security of the family, and the home, it wants its values respected, for others to pay as much attention and care to things as it does. Do this for them in your marketing.

Use wording like ‘for the mom who’s overworked’, ‘I wanted to do a little something for you because I know you don’t have time to do it for yourself, and I know how much of a difference can make’. ” I want to save you some time because you’ve got important things to do’, and give them something valuable.

Giving during Cancer season or Moons are never forgotten, especially if you are ACTUALLY making their lives easier. This is not a time to shame, blame, guilt trip, imply scarcity, or add any pressure to buy, if you do, it can backfire.

Cancer needs to be comfortable with you before it will invest, or trust. It wants the best for those it cares about, but if it doesn’t feel like you care, it will ditch you – fast, and it won’t forget the opinion it has.

Honestly speaking, unless you can show you deeply care, and want to help, don’t sell during Cancer.

BEST TYPES OF CONTENT/DELIVERY FORMATS FOR CANCER:

  • GIVE GIVE GIVE
  • Talking about difficult or challenging personal stories, especially with drama, and how you came out on top.
  • Talk about ‘petty’ topics relationships with family or close friends, personal situations that happened to you, where someone took advantage, where you had to set boundaries, where something disastrous happened but you resolved it, and what you learned (in your life, your business – whatever you are selling).
  • Family, children, home, mothering, parenting, juggling obligations with grace/class, homemaking/caretaking/heart/emotional focus, or whatever is their ‘baby’ (can be business or pets)
  • Things that bring more presence, home, security, and harmony into their lives – examples ‘ hands-free mama’, ‘Needlework’, ‘batch cooking’, ‘meal planning’, ‘creating home-based systems – Ikea beautiful organization), pictures of dinners or meals made, or things that come from the heart.
  • Videos, especially inspirational brand videos that focus on values/impact.
  • The messy human parts of life (pictures, quotes, conversations)
  • Emotional content – story-based, workbooks
  • Group therapy, coaching, or 1:1 coaching.
  • Live streams / Workshops where they are addressing a personal/emotional issue
  • Help threads (AMA, Q+A, what are you struggling with)
💧 CANCER Content Calendar by Platform ♋

♋💧 Cancer Activated Social Media Platforms

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FACEBOOK

At the beginning of Cancer Energy - Lasting for the 1st day of Cancer Energy:


Facebook Posts
♄

Here with the Moon in her own sign, we see a conjunction with the natal Saturn in Cancer in Facebook's combined charts. The Moon rules the public and when in its own sign we see an uptick of emotional responses and the filtering of our experiences through a more personal and emotional lens. The thing to keep in mind regarding Cancer is that it is the sign that tends to over give, to the point of exhaustion, and rarely sees acknowledgment of its generosity. One of the main themes to learn under Cancer is healthy boundaries and here with the conjunction of the natal Saturn, you can support your community, friends, and followers by acknowledging what they have sacrificed, how difficult things have been for them, and give them permission to set healthy boundaries for themselves. To give themselves what they hope others would.

Here there is an acknowledgment that their cup is empty, they are more likely to pick, and complain and the balm to soothe this is to dive deep into where they feel underappreciated, how much they often take on in terms of responsibility and emotional burden, validate it, acknowledge them for it, and support them in nourishing themselves (however that may look). Think of the deeper emotional layers of the struggles you support clients through in your work; what they often spend a lot of time and energy doing, without much recognition. What are their biggest sources of guilt, or patterns that they often repeat due to feeling they're not enough, or that their value is tied to what they can accomplish, or the approval they receive from others?

With the activation of Saturn, this transit indicates a powerful opportunity for you to build rapport with your community by addressing their emotional needs and wounds, through acknowledgment, solutions, or support. Saturn rules our business foundations, and what is built over time. It asks us for sacrifice, demands our commitment and time, and leads to the eventual rewards we seek. Your community is tired, they feel underappreciated, just like you might. Tap into what you're struggling with and what you have in common with your community. Build your brand around this deep level of caring and acknowledgment, and you'll build a brand with staying power, where people feel seen, heard, and understood.

What are the core emotional barriers that your community needs to have acknowledged, discussed, or nourished? Can you build your content around these needs and validate them?

Marketing Advice:

Establish Trust and Authority: The alignment with Facebook's natal Saturn invites you to establish yourself as a trusted authority within your niche and build a reputation for reliability and expertise.

Example Strategies:

  • Share high-quality and valuable content that showcases your expertise and addresses the needs and pain points of your audience.

  • Cultivate a consistent and reliable posting schedule to build trust and demonstrate your commitment to delivering valuable information.

  • Leverage user-generated content, testimonials, or case studies to highlight the positive experiences of your customers and reinforce your credibility.

Cultivate Meaningful Connections: Focus on building genuine connections with your audience and fostering a sense of community on your Facebook page.

Example Strategies:

  • Encourage engagement by asking questions, inviting discussions, and responding to comments and messages promptly.

  • Create opportunities for your audience to share their stories, experiences, and opinions, fostering a sense of belonging and active participation.

  • Organize contests, giveaways, or exclusive events that reward your loyal followers and encourage community interaction.

Emotional Resonance: Tap into the emotional aspect of your audience by creating content that evokes genuine emotions and connects with their values.

Example Strategies:

  • Share authentic stories, experiences, or testimonials that resonate with your audience's emotions and aspirations.

  • Use visual content, such as images or videos, that evoke emotions and convey your brand's personality and values.

  • Incorporate storytelling techniques to create narratives that capture the attention and hearts of your audience.

Long-Term Strategy: Focus on building a sustainable and long-term presence on Facebook, aligning your efforts with your broader marketing goals.

Example Strategies:

  • Develop a content calendar or strategy that aligns with your business objectives and target audience's needs.

  • Utilize Facebook analytics and insights to track the performance of your posts, identify trends, and make data-driven decisions.

  • Experiment with different ad formats, targeting options, and optimization techniques to find the most effective strategies for your specific objectives.

Facebook Groups
☋

Here we see an opportunity arising from the foundational relationships and connections we've made within our community. With the transit Moon conjunct the Natal South Node in Cancer in Facebook Group's combined charts, we are drawing from our emotional connections, rapport, nourishment, and mutual understanding within our community. Under the influence of Cancer, your people need A LOT of refilling.

They are likely drained and feel underappreciated. With this activating the South Node we are reminded that this is NOT a time for new content, new offers, or new announcements, but rather a time to leverage the relationships, content, and offers you already have available. Before you ask for a sale, you'll want to make sure you've over-given to your community and shower them with love, nourishment, acknowledgment, and appreciation.

To give you a visual to help you understand this transit, I want you to think of a single mother of 3 small children, no family support, working 3 jobs, never getting a decent night's sleep, never taking time for herself, who has neglected her own self-care because she has three little people demanding every ounce from her, and she doesn't want to fail them, or fail at what she sees as her most important job, to care for them.

The truth is even if your clients don't fit this description, it helps you to put into perspective the level of neglect we're dealing with, especially if you serve primarily women or caregivers. A common uniting theme that arises especially during Cancer is that this level of care is often devalued in our society and yet so many of us tie our very self-worth to serving, taking responsibility, and the care we give to others. And so we have a chronically distressed society that doesn't take care of themselves, set healthy boundaries, or ever put themselves or their needs first (so that they can then have enough to care for others).

The truth is most people care too much and take on responsibilities (physical and emotional) that aren't theirs. Supporting them to set them down and take care of themselves will win you deep points, and respect from your people (because no one else is doing this for them!)

When you see exactly how fragile everything is, you'll have a deeper level of compassion for cranky clients, and people who seem critical or non-appreciative during this time, which this period in the cycle can amplify. If this happens to you, set healthy boundaries for yourself, don't take on responsibility for other people's emotions, but wrap them in a big hug, send as much love as you can, and move on. Often I find when this has happened to me, and I respond that way, they later come back and apologize.

The activation of the South Node here is a reminder to make sure to fill your own cup first, and then from there take your overflow and give generously to your community, re-share valuable content, experiences, and offers that support them. Use more emotional copy in your posts, connect with their language and struggles, and give them permission to give less fucks.  From there, you're paving the way for a tight-knit community built on trust, and rapport with people who know you get them.

Marketing Advice:

Authentic and Relevant Content: The alignment with Facebook Groups' South Node invites you to create authentic and relevant content that resonates with the interests and needs of your group members.

Example Strategies:

  • Conduct polls or surveys within your group to understand the topics and content formats that your members are most interested in.

  • Share valuable insights, tips, or tutorials that address common challenges or provide solutions to your group members' pain points.

  • Foster discussions and encourage group members to share their experiences, ask questions, or seek advice.

Nurturing Community Engagement: Focus on fostering engagement and interactions among group members to create a vibrant and supportive community.

Example Strategies:

  • Facilitate regular discussion threads or themed days to encourage participation and conversation.

  • Recognize and highlight the contributions of active and valuable group members, fostering a sense of appreciation and encouragement.

  • Respond to comments and questions promptly, showing genuine interest and fostering a welcoming and inclusive atmosphere.

Emotional Connection: Tap into the emotional aspect of your group members and create a sense of belonging and camaraderie within the community.

Example Strategies:

  • Share personal stories, experiences, or anecdotes that evoke emotions and encourage group members to connect on a deeper level.

  • Create opportunities for group members to share their stories, achievements, or challenges, fostering empathy and support within the community.

  • Organize virtual events, such as live Q&A sessions or workshops, that allow group members to connect with you and with each other in real-time.

Encourage Collaboration and Co-Creation: Leverage the power of your community by encouraging collaboration and co-creation of content.

Example Strategies:

  • Invite group members to share their expertise through guest posts or interviews within the group.

  • Organize group challenges, contests, or projects that encourage participation and collaboration among members.

  • Crowdsource ideas or feedback from your group members, making them feel involved and invested in the growth and direction of the community.

Facebook Business Pages & Ads
♂

A robust transit to run emotionally-oriented Facebook Ads and posts to your Business Page. Here we see the Moon (public) conjunct natal Mars (action) in Cancer (their personal/emotional lives and family) in the chart of Facebook Business Pages & Ads.

You know that feeling of guilt you get when you purchase something expensive or 'unnecessary' for yourself? That level of regret is a feeling that your community has, and it is a feeling that you don't want them to associate with your brand. Otherwise, they will connect any reminders of that purchase or any potential future purchases with feeling terrible about themselves. The power in this transit is that if you can leverage your content and advertising copy to focus on acknowledging these unmet needs, and that they are deserving of what it is they want and need for themselves (usually we don't come straight out and say this but it is implied or alluded to) this helps them to not only notice these needs in themselves but to then come to a place of validation in themselves. Without this necessary step, they may purchase your offer, and then feel that regret we talked about (due to not clearing these emotions and beliefs in themselves), and then seek out a refund, complain about the quality/content/their expectations, or ultimately not use it at all because of the pain it triggers in them due to these emotions.

Here it is important to be very clear on their struggles, their underlying pain or wounds that maybe they don't even acknowledge to themselves, the language they use to describe this struggle, and also the emotional context and space they're occupying so as to set the stage of your offer operating as a salve to their open wound, or as an oasis to their dehydration.

The offer should be more emotional in nature, and meet these layers of unmet needs in your client, and when combined with a clear CTA, and benefits of acting now, especially if those benefits help them to be better equipped to serve or support others (ie a better mom, a better coach, a better physician, etc).

Here the motivation is emotional and based on their sense of responsibility and obligation.

Marketing Advice:

Strategic Ad Campaigns: The alignment with Facebook Business Pages and Ads' Mars invites you to develop targeted and strategic ad campaigns that grab attention and inspire action.

Example Strategies:

  • Clearly define your campaign objectives, whether it's driving website traffic, increasing conversions, or generating leads, and align your ad content and targeting accordingly.

  • Use compelling visuals, engaging copy, and emotional appeals to capture the interest and resonate with your target audience.

  • Continuously monitor and analyze the performance of your ad campaigns, making data-driven optimizations to maximize their effectiveness.

Engaging Content Creation: Focus on creating engaging and relevant content for your Facebook Business Page to foster audience connection and encourage interaction.

Example Strategies:

  • Use storytelling techniques to share compelling narratives that evoke emotions and resonate with your audience.

  • Incorporate visual elements, such as images, videos, or infographics, to make your content more visually appealing and shareable.

  • Encourage audience participation by asking questions, conducting polls, or running contests to boost engagement and create a sense of community.

Emotional Appeals: Tap into the emotional aspect of your target audience and create content that elicits positive emotions or addresses their pain points.

Example Strategies:

  • Showcase customer success stories or testimonials that demonstrate the value and impact of your products or services.

  • Use storytelling techniques to connect with your audience on a deeper level, highlighting how your offerings can improve their lives or solve their problems.

  • Incorporate empathy and understanding into your messaging, showing that you genuinely care about your audience's needs and concerns.

Action-Oriented Sales Approach: Leverage the assertive energy of Facebook Business Pages and Ads' Mars to drive conversions and sales through clear and compelling calls-to-action.

Example Strategies:

  • Use persuasive language and strong CTAs in your ad copy to encourage immediate action from your audience.

  • Create time-limited offers, discounts, or exclusive promotions to create a sense of urgency and incentivize conversions.

  • Implement retargeting strategies to reach users who have shown interest in your products or services, nudging them towards making a purchase.

Facebook Messenger
☾

This transit marks the beginning of a new cycle for Facebook Messenger, with the transit Moon in Cancer conjunct with the natal Moon in Cancer in Facebook Messenger's chart. Known as a lunar return this period behaves similar to a 'New Moon', and can be utilized as an opportunity to initiate new deeper connections through Facebook Messenger.

It's important that your approach be one of a sincere desire to connect and consideration, rather than a desire to get something out of them, because under Cancer emotionally we are already feeling burnt out and taken advantage of. Two feelings don't bode well when you ask someone who doesn't really know you well for something (a favor, cash, or their time).

This can be a good time to follow up with warm leads, to be generous with your community by giving them something, and using Facebook Messenger to deliver it (sharing a link, etc). The key with Cancer energy is to over-give especially from an emotional perspective, and to stay attuned to the emotional challenges of your audience and leads. If you understand their struggles, and you can empathize with them, and use this time to nourish them you'll find it pays off later in dividends. Because there is no better opportunity to build a solid connection with someone than by giving them something they need, without strings attached. Remember Cancer naturally rules the 4th house of home and family, as well as family origins, and operates as a double-edged sword, on one side, it represents family-like connections, responsibility, and emotional connection, on the other side it can represent those we owe things to, gaslighting, emotional betrayal and manipulation and some of the malignancies that can often run rampant through generations and leave scars.

This is a time to bring healing through solutions, generosity, authenticity, and compassion, by doing so you build true relationships with people who will not forget your generosity.

Marketing Advice:

Create a Supportive Community: Leverage the nurturing energy of Cancer to build a supportive community within Facebook Messenger.

Example Strategies:

  • Establish a Facebook Messenger group where members can connect, ask questions, and share experiences related to your product or service.

  • Foster a sense of community by encouraging participants to support and uplift each other.

  • Share valuable resources, tips, or exclusive content within the group to provide ongoing support.

Personalized Emotional Connection: Use the emotional energy of Cancer to create personalized and meaningful connections with your leads and customers.

Example Strategies:

  • Send personalized messages that address individual needs, concerns, or challenges.

  • Share stories or experiences that resonate with your audience and evoke emotions.

  • Express genuine empathy and understanding in your conversations, making your leads feel heard and valued.

Nurturing Follow-Up Campaigns: Leverage the nurturing nature of Cancer to develop follow-up campaigns that focus on building relationships and guiding leads through the customer journey.

Example Strategies:

  • Implement drip campaigns that deliver a series of nurturing messages, providing valuable content and resources along the way.

  • Use Facebook Messenger's features, such as tags or labels, to segment your leads and tailor your follow-up messages to their specific interests or actions.

  • Offer personalized recommendations or next steps based on the individual's needs and preferences.

Empathetic Customer Support: Use Cancer's empathetic energy to provide exceptional customer support through Facebook Messenger.

Example Strategies:

  • Respond promptly and genuinely to inquiries, demonstrating your commitment to helping your customers.

  • Take the time to understand the challenges or issues your customers are facing and provide personalized solutions.

  • Offer proactive assistance by anticipating potential problems or concerns and addressing them proactively.

At the middle & end of Cancer Energy - Beginning on the 2nd day of Cancer Energy:

Facebook Groups
♄ Rx

Here with this transit, we see the Moon in Cancer conjunct with the natal Saturn Retrograde in Facebook Group's combined charts. This is a powerful transit as we have the Moon in its own sign, and conjunct Saturn in its opposing sign (Saturn naturally rules Capricorn, the opposite sign of Cancer). Both Cancer and Capricorn, the Moon, and Saturn rule obligations, roles, duties, responsibilities (emotional and physical), and burdens.

With Saturn being retrograde, we see a pause here in commitments and a sense of reprieve from obligations and duties, an opportunity to revisit what we are committing to, and where we are investing ourselves. In the case of Facebook Groups, we see that commitment within your community, as well as the foundations of your community, are built upon deep connections, compassion, support, and the establishment of healthy boundaries that create freedom.

It is a place where they will not be shamed or feel judged to share their true feelings around their struggles to build _______ (whatever it is you help them with).

Here we are not seeking long-term commitments in terms of what is being shared but rather providing an opportunity for our community to explore different potentials that can provide solutions, security, and support for them. Here we are playing with potential ideas and encouraging them to try on different 'outfits/roles' to see what suits them best.

This can be a good time to emotionally approach your core content, to share core materials that support them both physically and emotionally to build more of a solid foundation for themselves.

Where are they struggling emotionally, what can you provide that will help support them at this time? Here we are planting seeds for their future commitment by stabilizing what is out of control or emotionally taxing them.

This also indicates that the relationships you build in your community will take time, and through that time and the generosity of your understanding, compassion, and support they will grow, and become a stable part of your business.

Marketing Advice:

Establish Clear Guidelines: Use the disciplined energy of Saturn Retrograde to define clear guidelines and expectations for your Facebook Group.

Example Strategies:

  • Create a pinned post that outlines the purpose of the group, community rules, and guidelines for engagement.

  • Set clear boundaries for self-promotion and ensure members understand the value of contributing to the community.

  • Encourage members to introduce themselves and share their goals to foster a sense of belonging and accountability.

Strategic Content Creation: Leverage the structured energy of Saturn Retrograde to plan and deliver valuable content within your Facebook Group.

Example Strategies:

  • Develop a content calendar that includes a mix of informative, educational, and entertaining posts.

  • Create engaging discussions or polls to encourage active participation and gather insights from your community.

  • Feature member spotlights or success stories to showcase the value and achievements within the group.

Targeted Marketing Efforts: Utilize Saturn Retrograde's analytical energy to identify and target your ideal audience within the Facebook Group.

Example Strategies:

  • Conduct regular surveys or polls to understand the specific needs, interests, and challenges of your group members.

  • Customize your marketing messages to resonate with the identified pain points and desires of your target audience.

  • Use Facebook Group insights to analyze engagement and member demographics, allowing you to refine your marketing strategies.

Sales and Promotions: Leverage the structured energy of Saturn Retrograde to implement effective sales and promotional strategies within your Facebook Group.

Example Strategies:

  • Offer exclusive discounts, early access, or bonuses to group members as a way to reward their engagement and loyalty.

  • Host limited-time promotions or flash sales specifically tailored to the interests and needs of your community.

  • Provide personalized recommendations or solutions based on member inquiries, showcasing the value of your products or services.

Foster Community Engagement: Use Saturn Retrograde's disciplined energy to encourage active participation and meaningful interactions within your Facebook Group.

Example Strategies:

  • Initiate regular discussion threads or Q&A sessions to encourage members to share their experiences and expertise.

  • Recognize and highlight members' contributions, achievements, or milestones within the group.

  • Actively engage with comments, questions, and discussions, demonstrating your commitment to fostering a vibrant community.

Facebook Posts
☾♄

Just like the transit above for Facebook Posts and Facebook Messenger, here we see the Moon conjunct the natal Moon and Saturn in Cancer.  This creates both a lunar return (new cycle/public needs) and activation of the planet Saturn (commitment/foundations).

With the lunar activation, especially in its own sign, this is a period where the public in general is a lot more emotional and open with their feelings and a time where needs are more apparent on the platform of Facebook.

This serves as an excellent period for you to tap into the emotional pain of your followers by understanding their struggles and challenges, the root origins and potential solutions to address these issues, as well as how they would describe these challenges (specific words, and language).  Writing more emotional copy, uniting you with your audience, as a group who is in it together is very powerful under Cancer. Using words like 'us' and 'we' rather than 'you', help them to know that you too struggle with this and that they are not alone or a failure for having these challenges.

The key here is to remember to fill their cup before you ask for anything at this time. The inclusion of Saturn in this transit indicates this can be an excellent time for inviting and securing commitment to your offers, or to the next steps with your followers, so long as you not only acknowledge where they're at, and why it's needed to do something now, but also to indicate where things are going in the future, and how doing something now, and specifically what you're advocating for will help them build a more secure future, or address the root challenges they're navigating and provide relief is an important aspect of your content at this time.

There is more of a willingness to emotionally commit at this time so long as they feel you are authentic, and that they will get the support they need to make the changes they wish to make.Otherwise, if it's too premature, or we have not done enough bread crumbing emotionally leading up to this point you may get people who naturally resist or feel pressure, so making sure you are going deep and personal enough into their challenges is important so that you can make sure your offer is meeting these needs. 

Marketing Advice:

Authentic Brand Storytelling: Use the nurturing energy of the Moon in Cancer to connect with your audience on an emotional level through authentic brand storytelling.

Example Strategies:

  • Share personal stories or experiences that align with your brand values and resonate with your audience's emotions.

  • Use Facebook Live or video content to create a genuine connection, allowing your audience to see the human side of your brand.

  • Highlight customer success stories or testimonials that showcase the positive impact of your products or services.

Engaging Content Creation: Leverage the nurturing energy of the Moon in Cancer to create engaging and meaningful content on Facebook.

Example Strategies:

  • Create posts that evoke emotions, such as nostalgia, joy, or empathy, to resonate with your audience.

  • Use interactive content formats like polls, quizzes, or challenges to encourage active participation and increase engagement.

  • Regularly provide valuable and informative content that addresses your audience's pain points, interests, or questions.

Targeted Advertising Campaigns: Utilize the focused energy of Saturn and the Moon in Cancer to develop targeted advertising campaigns on Facebook.

Example Strategies:

  • Define your target audience and leverage Facebook's targeting capabilities to reach them effectively.

  • Craft personalized ad copy and visuals that speak directly to the emotional needs and desires of your audience.

  • Monitor ad performance closely, making data-driven adjustments to optimize your campaigns and improve results.

Authentic Engagement and Community Building: Foster a sense of community and authentic engagement on Facebook by nurturing connections with your audience.

Example Strategies:

  • Respond to comments, messages, and reviews promptly and authentically, showing that you value and appreciate your audience's feedback.

  • Initiate and participate in meaningful conversations, actively encouraging dialogue and discussion.

  • Create Facebook Groups or communities where your audience can connect, share experiences, and support each other.

Relationship-driven Sales Approach: Utilize the nurturing energy of the Moon in Cancer to build genuine relationships and drive sales on Facebook.

Example Strategies:

  • Focus on relationship-building rather than aggressive sales tactics by providing value, offering solutions, and being responsive to your audience's needs.

  • Offer exclusive discounts, promotions, or incentives to your Facebook followers as a way to reward their loyalty and support.

  • Use Facebook's retargeting features to reconnect with potential customers who have shown interest in your brand.

Facebook Live
♂

Mars is not naturally at home in the sign of Cancer, in fact, it tends to create a lot of frustration in this placement, and with the combination of the transit Moon, your people are likely to be feeling it at this time. However when used well it can be an excellent time for clear CTAs, and tapping into the right emotional motivation to inspire your followers to move forward. Mars is all about action and in the sign of Cancer that action and motivation come from their personal lives, and their desire to get relief from their emotional struggles, obligations, guilt, and responsibilities.

Here we may make decisions based on improving the welfare of our family, taking care of children, doing more for our parents or clients, relationship issues, building more home security, or addressing more immediate needs, especially ones that are creating anxiety, fear, and stress.

If you have been warming up your audience before your Facebook Live, and you have dialed into their emotional needs and struggles, as well as their language, you can absolutely use this time to directly sell, especially to more emotional motivations.

Marketing Advice:

Compelling and Authentic Presentations: Harness the dynamic energy of the Moon in Cancer conjunct Mars to deliver compelling and authentic presentations through Facebook Live.

Example Strategies:

  • Prepare engaging topics or themes that resonate with your audience's emotions and interests.

  • Incorporate storytelling techniques to captivate and connect with your viewers on a personal level.

  • Be genuine, enthusiastic, and passionate in your delivery to convey your expertise and establish credibility.

Interactive Q&A Sessions: Leverage the energetic and action-oriented energy of Mars in Cancer to engage your audience through interactive Q&A sessions during Facebook Live broadcasts.

Example Strategies:

  • Encourage your viewers to submit questions in advance or during the live session to foster engagement and participation.

  • Respond to questions in real-time, providing valuable insights and solutions to address your audience's needs.

  • Use the interactive features available on Facebook Live, such as polls or reactions, to involve your audience and gauge their opinions.

Behind-the-Scenes and Exclusive Content: Use Facebook Live as a platform to provide behind-the-scenes glimpses and exclusive content, taking advantage of the Mars-driven energy to create a sense of excitement and exclusivity.

Example Strategies:

  • Showcase the process of creating your products or services, giving your audience a behind-the-scenes look into your business.

  • Offer exclusive access to promotions, discounts, or giveaways during your Facebook Live broadcasts.

  • Collaborate with influencers or industry experts for joint Facebook Live sessions to provide unique and valuable content.

Engage and Respond in Real-Time: Capitalize on the dynamic energy of Mars in Cancer to engage with your viewers and respond to comments and questions in real-time during Facebook Live broadcasts.

Example Strategies:

  • Monitor the comments section actively, acknowledging viewers' comments, and responding promptly.

  • Encourage viewers to interact by asking questions, sharing their thoughts, or participating in discussions.

  • Use the viewer's names and respond directly to their comments to create a personalized and engaging experience.

Promote and Repurpose Live Content: Extend the reach and impact of your Facebook Live broadcasts by promoting and repurposing the content across other platforms and formats.

Example Strategies:

  • Share highlights or snippets from your Facebook Live broadcasts on other social media channels to attract a wider audience.

  • Transcribe and repurpose the content into blog posts, articles, or podcasts to reach those who prefer different mediums.

  • Create short video clips or teasers to build anticipation for upcoming Facebook Live sessions and generate buzz.

INSTAGRAM

At the beginning of Cancer Energy - Lasting for the 1st day of Cancer Energy:


Instagram Posts
☋♄

How many times does the average consumer need to see or be exposed to an offer before it has gone deep enough into their subconscious and marinated with their emotional needs and wants before they’re ready to say yes? According to statistics, this ranges somewhere between 8-12 times, meaning that the more repetitive you are, and the more dialed in you are to your market, their language, and their needs, and the more your offer fills these needs the more income you’re likely to generate. And this transit speaks to the potential impact of doing so. Here we see the Moon in Cancer (the sign it rules) conjunct with the natal South Node and Saturn in the combined charts of Instagram.

In general, the South Node represents the past, including your past experiences, wisdom, expertise, history, and accomplishments, and when in the sign of Cancer, this involves personal and family experiences, our emotional origins, and a sense of obligation and responsibility to those we care about, as well as what we are seeking from those experiences. In essence, it indicates our emotional behaviors and habits. From a content perspective, this suggests re-sharing emotionally aligned content that reflects to your audience some of the situations or emotional states they’re occupying or moving through now while providing support. This isn’t a time for new content, but rather previously shared or discussed themes or elements that you have already alluded to or covered in-depth in the past. It provides an opportunity for you to re-introduce these themes and topics to your followers, especially from an emotional perspective or lens. 

With the addition of Saturn in Cancer, this only further hammers home the sense of obligation and responsibility we and our followers carry.  What is burdening them? What do they take responsibility for that possibly isn’t theirs or that could benefit from reframing or healthy boundaries?

Either way, this period indicates an opportunity through exposure to previously addressed concepts and content to commit, invest, or apply the information and build a more solid foundation. The need to do this will stem from an emotional place and likely will involve their family obligations or expectations of themselves in relation to those they care about and their responsibilities.

The content is likely to be emotionally focused, inspiring them to de-burden themselves with what isn’t theirs to own, facilitate the creation of healthy boundaries, and provide them with permission slips and emotional validation as well as an opportunity for them to implement the core methods or philosophy of your work.  

Marketing Advice:

Nostalgic and Authentic Content: Utilize the reflective energy of the Moon in Cancer conjunct Instagram's natal South Node to create nostalgic and authentic content that resonates with your audience's emotions and memories.

Example Strategies:

  • Share personal stories, experiences, or throwbacks that evoke sentimental feelings and encourage engagement from your audience.

  • Utilize Instagram's features, such as Stories or Reels, to showcase behind-the-scenes moments or share memories related to your brand or industry.

  • Encourage your audience to share their nostalgic moments and experiences, fostering a sense of connection and community.

Consistent and Meaningful Branding: Emphasize the importance of consistent branding and meaningful content creation during this period. Saturn's influence prompts you to establish a solid and reliable presence on Instagram.

Example Strategies:

  • Define and adhere to a consistent visual style, color palette, and tone of voice in your Instagram posts and stories.

  • Craft content that aligns with your brand's values, mission, and identity, ensuring each piece adds value and resonates with your target audience.

  • Develop a content calendar or schedule to maintain a regular posting cadence and reinforce your brand's reliability and commitment.

Engage in Meaningful Conversations: With the Moon in Cancer conjunct Instagram's natal South Node, prioritize building genuine connections and engaging in meaningful conversations with your audience.

Example Strategies:

  • Respond promptly and authentically to comments and direct messages, showing that you value and appreciate your audience's engagement.

  • Initiate conversations by asking thought-provoking questions or seeking input on relevant topics.

  • Host live Q&A sessions or Instagram Live broadcasts to encourage direct interaction and create a sense of community.

Showcasing Authenticity and Reliability: Leverage Saturn's influence to showcase authenticity, expertise, and reliability through your Instagram content.

Example Strategies:

  • Share testimonials, case studies, or success stories from satisfied customers or clients to demonstrate your expertise and build trust.

  • Highlight your brand's milestones, achievements, or industry recognition to showcase your reliability and establish credibility.

  • Use Instagram's IGTV feature to create in-depth, informative videos that showcase your knowledge and provide value to your audience.

Repurposing and Revitalizing Content: Make use of the reflective energy of the South Node and Saturn in Cancer to repurpose and revitalize your existing Instagram content.

Example Strategies:

  • Repost and re-share evergreen or popular content that resonates with your audience, providing valuable information or inspiration.

  • Update and refresh older posts with new information, visuals, or captions to breathe new life into them.

  • Create collages or "best of" compilations to showcase the highlights and most engaging moments from your Instagram journey.

At the middle & end of Cancer Energy - Beginning on the 2nd day of Cancer Energy:

Instagram Posts
♂

Personally motivating content that inspires action, acknowledgment, and validation of emotional investment of your followers. Here we see the transit Moon in Cancer conjunct the natal Mars in Instagram’s combined charts. Mars represents an opportunity for sales, launching, and clear CTAs (any action you’d like them to take), and when in Cancer we see the motivation be personal and emotional. Being in touch with their specific struggles, and the language they use to describe these struggles, especially in areas where they feel underappreciated or undervalued, or burnt out from over-giving to those they care about can help to inform your copy, your approach, and your ROI from the strategies you implement at this time.

Use emotionally motivating content to capture the heart of the matter, and channel their emotions into action for themselves. If we have clientele who are burnt out, and struggling with their own energy they are not likely to take action unless they believe they have the power to do something about their situation (victim-ness under Cancer is very common), and that they are justified and worthy of doing so (validation and acknowledgment are important shifting mechanisms in copy to move them from victim to empowered, from undeserving to deserving) as they can stop seeking external validation and give it themselves instead. 

Marketing Advice:

Bold and Energetic Content: Harness the energetic influence of the Moon in Cancer conjunct Instagram's natal Mars to create bold and vibrant content that grabs attention and inspires action.

Example Strategies:

  • Use eye-catching visuals, such as bright colors, bold typography, or striking images, to create an immediate impact and capture your audience's attention as they scroll through their feeds.

  • Craft compelling captions that convey a sense of enthusiasm, urgency, or empowerment, encouraging your audience to engage with your content or take action.

  • Experiment with dynamic video content, such as Instagram Reels or Stories, to deliver messages with high energy and visual appeal.

Action-Oriented Call-to-Actions: Leverage the assertive nature of Mars to incorporate strong and actionable call-to-actions in your Instagram marketing.

Example Strategies:

  • Encourage your audience to take specific actions, such as "Shop Now," "Learn More," or "Swipe Up," to drive traffic to your website, landing pages, or product pages.

  • Utilize interactive features like polls, quizzes, or contests to engage your audience and invite them to participate actively.

  • Incorporate time-limited offers, discounts, or promotions to create a sense of urgency and motivate immediate action from your audience.

Influencer Collaborations and Partnerships: Capitalize on the assertive energy of Mars by seeking out influencer collaborations and partnerships to amplify your reach and engagement on Instagram.

Example Strategies:

  • Identify influencers or thought leaders in your niche or industry whose audience aligns with your target market. Reach out to them for collaboration opportunities, such as sponsored posts, product reviews, or guest appearances on their Instagram Stories.

  • Co-create content with influencers or partner brands, leveraging their credibility and audience trust to expand your brand's reach and attract new followers.

  • Engage in cross-promotion activities, where you and your collaborators promote each other's Instagram accounts or content, fostering mutual growth and exposure.

Active Engagement and Community Building: Foster active engagement and community building on Instagram, leveraging the assertive energy of Mars to initiate conversations and build meaningful connections.

Example Strategies:

  • Proactively engage with your audience by responding to comments, direct messages, and mentions in a timely and personalized manner, fostering a sense of connection and responsiveness.

  • Initiate conversations through Instagram Live sessions, Q&A sessions, or interactive polls to encourage active participation and build a community around your brand.

  • Encourage user-generated content by creating hashtags, challenges, or contests that motivate your audience to share their experiences, opinions, or creative content related to your brand.

Growth-Oriented Strategies: Embrace the assertiveness of Mars to implement growth-oriented strategies and expand your Instagram presence.

Example Strategies:

  • Collaborate with complementary brands or businesses to host joint Instagram giveaways, where participants are required to follow both accounts and engage with specific content to enter.

  • Invest in targeted Instagram advertising to reach new audiences, increase brand awareness, and drive traffic to your profile or website.

  • Analyze your Instagram insights and metrics to identify high-performing content and optimize your strategy for maximum engagement and reach.

TIKTOK

At the beginning of Cancer Energy - Lasting for the 1st day of Cancer Energy:


TikTok Videos
♃ Rx

Jupiter rules publishing, PR, teaching, personal and spiritual growth, and risk-taking. Here we see an activation by the Moon in Cancer conjunct with the natal Jupiter Retrograde in TikTok’s combined charts. This can highlight previously released content or topics (retrograde) that are of an emotional or personal nature (Cancer). Some of the more common themes of Cancer are self-care, domestic roles and duties, emotional responsibility and obligation, over-giving, lack of boundaries, victim-ness, taking things personally, not feeling valued or appreciated, running on empty, feeling ‘tapped out’ emotionally, women’s challenges, unpaid labor (emotional /physical/ mental), and learning to fill one’s own cup first.

With Jupiter Retrograde, we may be exploring some of these themes in relation to finances, personal or spiritual growth, belief systems/faith, writing/teaching/publishing, or taking ‘risks’ of a more emotional nature. With this being retrograde many of these themes may be running on an internal level, or being brought up through addressing the ‘symptoms’ and shifting the responsibility of these challenges away from your followers and onto society, media, beliefs, family patterns, etc. Jupiter can also indicate opportunities for cashflow and business growth through discussing these topics, however with it retrograde we are approaching it with the understanding that it may take a while for the rewards of our efforts to show up, or they may show up in more unexpected ways, ie followers versus cash, engagement versus sign-ups, referrals versus direct clients,  etc.

It’s important to remember that under Cancer your audience is looking for recognition of their labor and efforts, to feel emotionally valued and validated, because they are likely not receiving it from their circle. With this transit, we carry the power of giving them a voice, through acknowledgment and outside validation and inspiring them to acknowledge themselves, review their true obligations, and set healthy boundaries so they can take their power back. 

Marketing Advice:

Embrace Creativity and Authenticity: With the influence of Jupiter retrograde, focus on expressing your creativity in a genuine and unique way that resonates with your audience on TikTok.

Example Strategies:

  • Experiment with different video formats, effects, and editing techniques to create visually appealing and engaging content.

  • Showcase your personality and let your authenticity shine through by sharing personal stories, insights, or behind-the-scenes glimpses into your brand or life.

  • Use TikTok trends and challenges as a springboard for creating your own unique content that aligns with your brand's values and messaging.

Inspire and Educate: Tap into Jupiter's expansive energy to inspire and educate your TikTok audience, providing value and fostering a sense of growth and optimism.

Example Strategies:

  • Create educational content that shares tips, tricks, or informative insights related to your niche or industry.

  • Use storytelling techniques to inspire and motivate your audience, sharing success stories, lessons learned, or thought-provoking messages.

  • Collaborate with experts or influencers in your field to provide expert advice or insights, positioning yourself as a trusted source of information.

Engage with the TikTok Community: Leverage Jupiter's optimistic energy to actively engage with the TikTok community, fostering connections and building a loyal following.

Example Strategies:

  • Respond to comments, direct messages, and engage with your audience's content to create a sense of community and connection.

  • Participate in TikTok trends, challenges, or duets to showcase your creativity and engage with other creators.

  • Collaborate with other TikTok creators in your niche, co-creating content or featuring each other in videos to expand your reach and tap into new audiences.

Leverage TikTok's Virality: Jupiter's influence invites you to harness TikTok's potential for virality and increased exposure.

Example Strategies:

  • Optimize your videos for maximum shareability, using eye-catching thumbnails, attention-grabbing captions, and clear storytelling.

  • Utilize trending hashtags and sounds to increase the discoverability of your content and tap into relevant conversations.

  • Encourage TikTok users to engage with your content through call-to-actions, challenges, or contests, creating opportunities for your videos to go viral.

Analyze and Adapt: Jupiter retrograde calls for reflection and optimization. Use data analysis and insights to refine your TikTok marketing strategy for better results.

Example Strategies:

  • Regularly review your TikTok analytics to identify high-performing content, understand your audience's preferences, and adjust your approach accordingly.

  • Experiment with different content styles, topics, or formats based on the feedback and engagement you receive from your audience.

  • Stay updated with TikTok's algorithm changes and platform updates, adapting your strategy to leverage new features and opportunities.

TikTok Live Events
☿

The generation of sales and clients is more than just a great offer, or exceptional copy, it's rooted in understanding the deeper emotions, needs, and motivations of your potential clients, and giving those needs, emotions, and motivations a voice through their own language, and by providing the necessary emotional and mental insights they need to move them from where they are to where they want to be (and where they’re ready to commit to doing something about it). Here we see the Moon (Public/Needs) in Cancer (home/heart/personal/security) conjunct with the natal Mercury (information/education/processing/implementation/decisions) in TikTok’s chart.

With Mercury being direct, we are free to not only discuss these underlying emotional needs and challenges openly with our community but they are also more available to process that information, apply it, and make clear decisions around it, and in connection with the Moon this will be highly focused on their needs, wants and emotions currently (so long as you’ve done your research).

Here we are moving them from being a victim or being the cause of their problems to being validated, and not to blame for what they’re experiencing. The reason this is important is that those who feel like they’re a victim or who feel they are the cause and blame themselves as the reason things aren’t working for them don’t make changes.

Here we can support our followers through a process of educating them from where they’re at, focusing on the symptoms of their challenges, and the villains who are the cause (society, media, their upbringing, the government, Hollywood, etc), providing validation of what they have struggled through and how much they give and then moving them into empowerment through setting healthy boundaries, ending their shame and inspiring them to take action.

When we combine our words with highly descriptive emotions and validate their experiences and use this to inform, educate and guide them, this can be an incredibly powerful transit for your TikTok Events.  If you focus on over-giving, and indulging these emotions at the beginning of your event, you can likely generate sales, or clear CTAs from your event (ie sign up for your email, join an event, or buy your product or service). Skipping or bypassing these emotional needs is a mistake however as under Cancer they are all-encompassing and become part of the filter they view their world through at the moment, and given that 80% of buying is emotions, this can be an asset for you, or your downfall if not used well. 

Marketing Advice:

Clear and Engaging Communication: With Mercury's influence, prioritize clear and engaging communication during your TikTok Live Events to ensure that your message comes across effectively.

Example Strategies:

  • Plan and prepare a script or outline to guide your live event, ensuring a smooth flow of information and engaging content.

  • Use visuals, props, or interactive elements to enhance the visual appeal and keep your audience captivated.

  • Encourage audience participation by asking questions, conducting polls, or inviting viewers to share their thoughts and reactions in real-time.

Emotionally Resonant Content: Focus on creating TikTok Live Events that evoke emotional responses and forge deeper connections with your audience.

Example Strategies:

  • Share personal stories, experiences, or anecdotes that align with your brand's values and resonate with your audience's emotions.

  • Incorporate elements of humor, inspiration, or nostalgia to create a positive and uplifting atmosphere during the live event.

  • Engage in authentic and vulnerable conversations that touch upon relatable topics, allowing your audience to feel connected and understood.

Foster Interaction and Engagement: Mercury's influence encourages you to actively engage with your audience during TikTok Live Events, fostering a sense of community and participation.

Example Strategies:

  • Respond to audience comments, questions, and messages in real-time, creating a dynamic and interactive experience.

  • Encourage viewers to interact with each other by facilitating discussions, debates, or collaborative activities during the live event.

  • Incorporate interactive features such as polls, quizzes, or challenges to encourage active engagement and participation.

Provide Valuable and Actionable Information: Focus on delivering valuable and actionable information during your TikTok Live Events, positioning yourself as a trusted source of expertise.

Example Strategies:

  • Share tips, advice, or tutorials related to your niche or industry that your audience can immediately apply in their lives.

  • Conduct live Q&A sessions where you address specific questions or challenges faced by your audience, offering practical solutions and guidance.

  • Invite guest experts or influencers to participate in your live events, bringing additional insights and expertise to the discussion.

Authenticity and Transparency: Mercury in Cancer emphasizes the importance of authenticity and transparency in your TikTok Live Events.

Example Strategies:

  • Be genuine and transparent in your communication, allowing your audience to connect with the real person behind the content.

  • Share behind-the-scenes moments, glimpses into your creative process, or challenges you face to create a relatable and authentic experience.

  • Address any concerns or feedback from your audience openly and honestly, fostering trust and building stronger relationships.

At the middle & end of Cancer Energy - Beginning on the 2nd day of Cancer Energy:


TikTok Videos
⨀ MC

A potent transit that should not be underestimated. Here we see the Moon in Cancer conjunct the natal Sun and Midheaven in TikTok’s combined charts. The Sun operates like a spotlight highlighting and bringing attention, awareness, and life, especially to the themes that fall under Cancer such as self-care, domestic roles and duties, emotional responsibility and obligation, over-giving, lack of boundaries, victim-ness, taking things personally, not feeling valued or appreciated, running on empty, feeling ‘tapped out’ emotionally, women’s challenges, unpaid labor (emotional /physical/ mental), and learning to fill one’s own cup first.

The Midheaven rules our reputation, achievements, expert status, legacy, and long-term stability, and when activated like under this transit, we find that through sharing and discussing topics surrounding the themes of Cancer (above) that we build trust, reputation, and connection with our community that ultimately builds our brand and strengthens our business.

Are you a brand that cares? Does your community know or feel you understand their struggles, that you’ve been there, and that you are ‘like them’ (rapport)? Here we have the power to bring attention to often under-recognized emotional challenges and struggles of our community by acknowledging them and giving them what they wish others would recognize in them or do for them (something that they often do for others without recognition).

The topics of your video could be based on some of the themes of Cancer that I posted above or based on your specific topics with a lens of the emotional challenges that your market faces personally. 

Marketing Advice:

Authentic Self-Expression: With the Sun's influence, focus on expressing your authentic self on TikTok. Let your true personality shine through and share content that resonates with your values and interests.

Example Strategies:

  • Create videos that reflect your passions, hobbies, or areas of expertise, allowing your audience to connect with your genuine enthusiasm.

  • Share personal stories or experiences that highlight your journey, struggles, and growth, fostering a sense of relatability and connection.

  • Embrace your individuality and showcase your unique style, talents, or perspectives to stand out from the crowd.

Emotional Storytelling: Utilize the Moon's influence to incorporate emotional storytelling into your TikTok content. Connect with your audience on an emotional level, evoking empathy and creating a lasting impact.

Example Strategies:

  • Craft narratives that elicit emotions such as joy, inspiration, empathy, or nostalgia, capturing the hearts of your viewers.

  • Use music, visuals, and editing techniques to enhance the emotional impact of your videos, creating a powerful and memorable experience.

  • Share vulnerable moments or personal challenges that demonstrate resilience and inspire others to overcome their own obstacles.

Nurturing Relationships: The Moon in Cancer urges you to foster genuine connections and nurture relationships with your TikTok audience.

Example Strategies:

  • Respond to comments, direct messages, and engage with your audience by showing genuine interest and appreciation for their support.

  • Use live streams or Q&A sessions to directly interact with your viewers, addressing their questions, concerns, and building a sense of community.

  • Collaborate with other TikTok creators or engage in duets to expand your reach and create cross-promotional opportunities.

Consistency and Reliability: Aligning with the Midheaven's influence, prioritize consistency and reliability in your TikTok presence. Build a reputation for delivering valuable and engaging content on a regular basis.

Example Strategies:

  • Establish a consistent posting schedule that aligns with your audience's preferences and expectations.

  • Focus on high-quality content production, ensuring that each video reflects your brand's standards and resonates with your target audience.

  • Explore different formats, trends, and challenges while maintaining your unique voice and style to keep your content fresh and engaging.

Showcasing Expertise: Leverage your knowledge and expertise to position yourself as a trusted authority within your niche or industry.

Example Strategies:

  • Share informative and educational content that provides value to your audience, showcasing your expertise and establishing credibility.

  • Collaborate with influencers, experts, or industry leaders to expand your reach and provide diverse perspectives to your audience.

  • Participate in industry-related discussions, challenges, or trends to demonstrate your knowledge and engage with like-minded TikTok creators.

TikTok Live Events
⨀

This transit operates very similarly to the one I shared above for TikTok Videos, so I will elaborate on that summary here - 

Here we see the Moon in Cancer conjunct the natal Sun and Midheaven in TikTok’s combined charts. The Sun operates like a spotlight highlighting and bringing attention, awareness, and life, especially to the themes that fall under Cancer such as self-care, domestic roles and duties, emotional responsibility and obligation, over-giving, lack of boundaries, victim-ness, taking things personally, not feeling valued or appreciated, running on empty, feeling ‘tapped out’ emotionally, women’s challenges, unpaid labor (emotional /physical/ mental), and learning to fill one’s own cup first.

Because the Sun is a natural spotlight this is an important opportunity for you to discuss the matters most important to your followers through an emotional lens, and ideally around the themes or topics I mentioned above for Cancer.

How do these themes shape your offers, focus, or brand of your business? How can you use this period to bring more personal authenticity to your business by demonstrating your care and understanding of these struggles? This is a great time to over give, emotionally validate, acknowledge, and outline symptoms and impacts of not addressing these themes and issues directly, so that your followers get the permission slip they’re needing to create healthy emotional waves in their lives. 

Marketing Advice:

Authentic and Personal Approach: Infuse your TikTok Live Events with an authentic and personal touch. Share your genuine thoughts, feelings, and experiences to establish a deeper connection with your audience.

Example Strategies:

  • Use the live format to engage with your audience directly, responding to their comments, questions, and messages in real-time.

  • Share personal stories, anecdotes, or behind-the-scenes moments that allow your viewers to get to know you on a more intimate level.

  • Create a welcoming and inclusive environment where your audience feels comfortable expressing themselves and interacting with you and other participants.

Emotional Engagement: Leverage the Moon's influence to evoke emotions and create a memorable experience for your audience during TikTok Live Events.

Example Strategies:

  • Use storytelling techniques to engage your viewers emotionally. Craft narratives, anecdotes, or relatable scenarios that resonate with their experiences and elicit emotional responses.

  • Incorporate music, visuals, and interactive elements to enhance the emotional impact of your live events.

  • Encourage audience participation by asking thought-provoking questions, hosting polls or challenges, and inviting viewers to share their stories or opinions.

Nurturing Community: With the Moon in Cancer, prioritize building a sense of community and fostering connections among your live event participants.

Example Strategies:

  • Acknowledge and appreciate your audience during the live event, responding to their comments, giving shout-outs, and recognizing their contributions.

  • Create opportunities for viewers to engage with each other, such as introducing interactive games, discussion topics, or collaborative activities.

  • Consider hosting recurring live events to establish a regular community gathering and encourage ongoing participation and engagement.

Warm and Supportive Atmosphere: Emphasize creating a warm and supportive atmosphere during your TikTok Live Events.

Example Strategies:

  • Foster a positive and inclusive environment where everyone feels welcome and respected.

  • Offer encouragement, words of affirmation, and motivational messages during your live sessions.

  • Provide valuable insights, tips, or advice that can empower and inspire your audience.

Interactive Elements: Incorporate interactive elements to make your TikTok Live Events more engaging and enjoyable for your audience.

Example Strategies:

  • Conduct Q&A sessions, where viewers can submit their questions and receive live answers from you.

  • Host live tutorials, demonstrations, or workshops that allow participants to learn something new or acquire new skills.

  • Utilize interactive features such as polls, quizzes, or challenges to encourage active participation and keep the audience invested in the live event.

YOUTUBE

At the beginning of Cancer Energy - Lasting for the 1st day of Cancer Energy:


YouTube Videos, Engagement & SEO
MC

This transit sees the Moon in Cancer conjunct the natal Midheaven in YouTube’s combined charts. The Midheaven rules our reputation, achievements, expert status, legacy, and long-term stability, and when activated like under this transit, we find that through sharing and discussing topics surrounding the themes of Cancer (above) that we build trust, reputation, and connection with our community thatultimately builds our brand and strengthens our business.

What are you known for in your business? What is the emotional experience or association that people have with you, not just with your expertise but the way you operate or connect as a human? Do they see you as caring, genuine, authentic, understanding, like them?

Through this transit, you are being invited to not only include some more emotional themes and topics or a new lens to your work but also allow them to see you as you are. This can be a very nurturing period for you with your community, providing validation, support, and ‘mothering’  so that they can reach their highest potential, and heal their wounds (especially those they inflict on themselves trying to meet their own expectations of who they think they should be, and how they value themselves which often shows up around how much they give, or what they can do for others versus their innate value). By taking this approach in your content you’ll find that you can increase your reputation and the trust of your community as they will see you as someone who genuinely cares and understands them. 

Marketing Advice:

Brand Identity and Messaging: Use the Moon's influence to connect with your audience on a deeper emotional level by developing a strong brand identity and consistent messaging.

Example Strategies:

  • Clearly define your channel's purpose, values, and unique selling points.

  • Craft a compelling channel trailer or introduction video that showcases your brand and sets the tone for your content.

  • Consistently communicate your brand messaging in your video titles, descriptions, and visuals.

High-Quality and Engaging Content: Focus on creating high-quality, engaging, and relevant content that resonates with your target audience.

Example Strategies:

  • Conduct thorough research to understand your audience's interests, preferences, and pain points.

  • Develop content ideas that provide value, solve problems, entertain, or educate your viewers.

  • Utilize storytelling techniques, visuals, and compelling narratives to captivate your audience's attention and keep them engaged.

Authenticity and Transparency: Emphasize authenticity and transparency in your YouTube presence to build trust and credibility with your audience.

Example Strategies:

  • Share behind-the-scenes footage, bloopers, or personal stories to let your viewers get to know the person behind the channel.

  • Engage with your audience through comments, community posts, and live interactions to foster a sense of connection and openness.

  • Address any feedback or concerns from your audience in a genuine and transparent manner.

Consistency and Regular Uploads: Maintain a consistent uploading schedule to keep your audience engaged and establish a sense of reliability.

Example Strategies:

  • Plan and organize your content calendar to ensure regular uploads.

  • Communicate your upload schedule to your audience so they know when to expect new videos.

  • Experiment with different video formats and series to provide a mix of content that keeps your audience interested.

Collaboration and Cross-Promotion: Leverage the power of collaboration to expand your reach and tap into new audiences.

Example Strategies:

  • Collaborate with other YouTubers or creators within your niche to create joint videos or featured appearances.

  • Cross-promote your content on other social media platforms, your website, or through email newsletters to attract new subscribers.

  • Participate in community events, interviews, or panel discussions to increase your visibility and establish yourself as an expert in your field.

YouTube Shorts
MC

YouTube Shorts also shares the same Midheaven sign as YouTube does, which makes the transit summary the same for both platforms. Please see the above summary to help inform your content for this period. The only difference is that YouTube Shorts content is shorter, so storytelling, recapping, providing a behind-the-scenes,  trailer, or giving them a preview of your material, through a more emotional lens can be highly effective at this time. 

Marketing Advice:

Emotional Storytelling: Utilize the Moon's influence to tell compelling stories and evoke strong emotions in your YouTube Shorts.

Example Strategies:

  • Craft concise narratives that evoke happiness, nostalgia, inspiration, or empathy.

  • Use visual cues, music, and editing techniques to enhance the emotional impact of your Shorts.

  • Incorporate personal experiences or relatable situations that your audience can connect with on an emotional level.

Authenticity and Vulnerability: Emphasize authenticity and vulnerability in your Shorts to build a genuine connection with your audience.

Example Strategies:

  • Share personal stories, challenges, or moments of vulnerability that your audience can relate to.

  • Highlight your unique personality, quirks, or perspectives to showcase your authenticity.

  • Encourage audience engagement by inviting them to share their own experiences or thoughts in the comments.

Visual Appeal and Creativity: Focus on creating visually appealing and creative Shorts that capture attention and leave a lasting impression.

Example Strategies:

  • Experiment with different visual styles, effects, and filters to enhance the visual appeal of your Shorts.

  • Incorporate catchy and engaging thumbnails to entice viewers to click and watch your Shorts.

  • Showcasing visually stunning locations, objects, or actions can captivate your audience and make your Shorts stand out.

Audience Engagement: Actively engage with your audience through comments, likes, and shares to foster a sense of community.

Example Strategies:

  • Respond to comments and engage in meaningful conversations with your viewers.

  • Encourage viewers to like, share, and save your Shorts, and thank them for their support.

  • Pose questions or include call-to-action prompts to encourage audience interaction and participation.

Trend Awareness: Stay up-to-date with current trends and adapt them creatively to fit your brand and content style.

Example Strategies:

  • Research popular trends and challenges within the YouTube Shorts community.

  • Put your unique twist on trending topics or challenges to showcase your creativity and originality.

  • Participate in hashtag challenges or collaborate with other creators to increase visibility and reach new audiences.

TWITTER

At the beginning of Cancer Energy - Lasting for the 1st day of Cancer Energy:


Twitter Posts
ASC

Here we see the transit Moon conjunct the natal Ascendant in Cancer in Twitter’s combined charts. The Ascendant rules the ‘first introduction’, ‘first impression’, ‘first exposure’, ‘first announcement’, hint or preview of new content, material, or your brand itself. Under the influence of Cancer, we see that the best approach here is not only emotional and focused on the needs, wants, and wounds of your community but also to be generous and nurturing.

Cancer is the sign that unites us all, we all have an origin story, we are all human, with a range of human emotions, and we all to one degree or another share the same emotional struggles such as finding our place in the world, understanding our value and contribution, feeling responsible for others and ourselves, navigating obligations and sacrifice, and the wounds we carry around these areas within our lives and within ourselves. Here we are learning the lessons of being human, from life to death, and everything in-between, and how we emotionally process this, and the level of support we have through that process varies between people, however in many cases it just simply isn’t enough. This means that we were often taught to put the needs of others before ourselves, this is especially challenging for women, and as a result, often are operating with a near to completely empty cup. And the built-in kicker is that we are also programmed to feel guilt for taking care of ourselves, because our value is often denoted by what we do for others, while also simultaneously rewarding us for silencing our own needs.

The trouble is that this isn’t sustainable and we inevitably exist within a community that is teetering on the edge of burnout. Under this transit, you have the power to give your followers a permission slip to take care of themselves, which begins by validating their struggles, acknowledging their labor, and letting them know they’re valued and important, and that it’s okay to create healthy boundaries and to also re-evaluate their responsibilities and if they are doing more than their share. As a byproduct of this, your products and services can be ways in which they can achieve this or fulfill it for themselves. 

Marketing Advice:

Empathetic Communication: Use the Moon's influence to communicate with empathy and understanding, ensuring that your tweets resonate with your audience on an emotional level.

Example Strategies:

  • Show genuine care and concern for your followers by addressing their needs, challenges, and aspirations.

  • Respond to tweets and messages with empathy and kindness, providing support and guidance where applicable.

  • Use inclusive language and consider diverse perspectives to make your tweets relatable to a wide range of individuals.

Authenticity and Transparency: Emphasize authenticity and transparency in your Twitter presence to build trust and foster meaningful connections.

Example Strategies:

  • Share personal insights, experiences, and stories that showcase your authenticity.

  • Be transparent about your brand values, intentions, and processes to establish credibility.

  • Engage in open and honest conversations, addressing any concerns or feedback openly and constructively.

Community Engagement: Focus on actively engaging with your followers and building a strong community on Twitter.

Example Strategies:

  • Respond to comments, mentions, and direct messages, fostering two-way communication with your audience.

  • Participate in relevant conversations, hashtags, and Twitter chats to expand your reach and connect with like-minded individuals.

  • Retweet and share content from your followers and other thought leaders in your industry, showing appreciation and fostering a sense of community.

Emotional Support and Inspiration: Use your Twitter platform to provide emotional support and inspire your audience.

Example Strategies:

  • Share motivational quotes, uplifting messages, or personal anecdotes that can inspire and uplift your followers.

  • Offer guidance, tips, or resources to help your audience navigate challenges or achieve their goals.

  • Create a positive and encouraging atmosphere by celebrating successes and milestones of your followers.

Visual Appeal and Multimedia Content: Enhance your tweets with visually appealing content and multimedia elements to capture attention and convey your message effectively.

Example Strategies:

  • Incorporate high-quality images, videos, GIFs, or infographics into your tweets to make them visually engaging.

  • Use relevant emojis or symbols to add personality and enhance the emotional impact of your tweets.

  • Experiment with Twitter's multimedia features, such as polls, threads, or live videos, to create interactive and immersive experiences.

At the middle & end of Cancer Energy - Beginning on the 2nd day of Cancer Energy:


Twitter Posts
ASC

This transit is the same as the one shared above under Twitter Posts, as it also activates the Ascendant in the combined natal charts for Twitter. Please see the above summary for the forecast for this transit. 

LINKEDIN

At the middle & end of Cancer Energy - Beginning on the 2nd day of Cancer Energy:


LinkedIn Groups
⨀

Here we see the Moon in Cancer conjunct the natal Sun in LinkedIn Groups chart. The Sun operates like a spotlight highlighting and bringing attention, awareness, and life, especially to the themes that fall under Cancer such as self-care, domestic roles and duties, emotional responsibility and obligation, over-giving, lack of boundaries, victim-ness, taking things personally, not feeling valued or appreciated, running on empty, feeling ‘tapped out’ emotionally, women’s challenges, unpaid labor (emotional /physical/ mental), and learning to fill one’s own cup first.

Because the Sun is a natural spotlight this is an important opportunity for you to discuss the matters most important to your community members through an emotional lens, and ideally around the themes or topics I mentioned above for Cancer.

How do these themes shape your offers, focus, or brand of your business? How can you use this period to bring more personal authenticity to your business by demonstrating your care and understanding of these struggles? This is a great time to over give, emotionally validate, acknowledge, and outline symptoms and impacts of not addressing these themes and issues directly, so that your followers get the permission slip they’re needing to create healthy emotional waves in their lives. 

This can also be a great time to grow your LinkedIn Group by sharing relevant content with an emotional lens, and bringing attention to these needs and emotional challenges for them, while also providing a community that understands and supports them. Your content is likely to take on more of an emotional or nurturing focus at this time, helping your people where they are at and also helping them to step out of being a victim through acknowledgment of their labor, giving them a permission slip to take care of themselves, helping them to draw healthy boundaries, and reminding them of their own value. If you have products or services that help them through this process, this can be a great time to share them, after you have spent some time filling their cup and giving them support (and possibly gifts). 

Marketing Advice:

Emphasize Emotional Connection: Leverage the Moon's influence to cultivate emotional connections within LinkedIn Groups.

Example Strategies:

  • Encourage members to share personal experiences and stories related to their professional journey.

  • Create posts that evoke empathy, understanding, and support within the group.

  • Acknowledge and validate members' challenges and achievements with empathy and encouragement.

Foster Authentic Engagement: Prioritize authentic and meaningful engagement within LinkedIn Groups.

Example Strategies:

  • Ask open-ended questions that encourage members to share their thoughts, opinions, and experiences.

  • Respond to comments and discussions with genuine interest and thoughtful responses.

  • Actively listen to others' perspectives and provide constructive feedback when appropriate.

Encourage Collaboration and Support: Create a collaborative and supportive environment within LinkedIn Groups.

Example Strategies:

  • Facilitate group activities or projects that encourage members to collaborate and share their expertise.

  • Establish mentorship or buddy programs where experienced professionals can support and guide newcomers.

  • Encourage members to provide feedback, advice, and support to one another.

Promote Well-being and Work-Life Balance: Address the emotional well-being and work-life balance of group members.

Example Strategies:

  • Share resources, articles, or tips related to managing stress, maintaining work-life balance, and self-care.

  • Initiate discussions on topics such as mental health, self-improvement, and work-life integration.

  • Organize virtual events or workshops focusing on wellness, mindfulness, and personal growth.

Celebrate Diversity and Inclusion: Foster an inclusive and diverse community within LinkedIn Groups.

Example Strategies:

  • Highlight success stories and achievements of individuals from different backgrounds and underrepresented groups.

  • Engage in discussions that promote diversity, equity, and inclusion within professional settings.

  • Create a safe space for members to share their perspectives and experiences without judgment.

PODCASTING

At the beginning of Cancer Energy - Lasting for the 1st day of Cancer Energy:


Apple Podcasts
⨀ ASC

Here we see the Moon in Cancer conjunct the natal Sun and Ascendant in Apple Podcasts chart. The Sun operates like a spotlight highlighting and bringing attention, awareness, and life, especially to the themes that fall under Cancer such as self-care, domestic roles and duties, emotional responsibility and obligation, over-giving, lack of boundaries, victim-ness, taking things personally, not feeling valued or appreciated, running on empty, feeling ‘tapped out’ emotionally, women’s challenges, unpaid labor (emotional /physical/ mental), and learning to fill one’s own cup first.

Because the Sun is a natural spotlight this is an important opportunity for you to discuss the matters most important to your community members through an emotional lens, and ideally around the themes or topics I mentioned above for Cancer. 

The Ascendant rules the ‘first introduction’, ‘first impression’, ‘first exposure’, ‘first announcement’, hint or preview of new content, material, or your brand itself. Under the influence of Cancer, we see that the best approach here is not only emotional and focused on the needs, wants, and wounds of your community but also to be generous and nurturing.

Cancer is the sign that unites us all, we all have an origin story, we are all human, with a range of human emotions, and we all to one degree or another share the same emotional struggles such as finding our place in the world, understanding our value and contribution, feeling responsible for others and ourselves, navigating obligations and sacrifice, and the wounds we carry around these areas within our lives and within ourselves. 

Under this transit, you have the power to give your followers a permission slip to take care of themselves, which begins by validating their struggles, acknowledging their labor, and letting them know they’re valued and important, and that it’s okay to create healthy boundaries and to also re-evaluate their responsibilities and if they are doing more than their share. As a byproduct of this, your products and services can be ways in which they can achieve this or fulfill it for themselves.

Marketing Advice:

Authentic Storytelling: Leverage the emotional depth of the Moon in Cancer to create authentic and relatable podcast content.

Example Strategies:

  • Share personal stories, experiences, and anecdotes that resonate with your target audience.

  • Conduct interviews or conversations that evoke emotion, empathy, and connection.

  • Focus on delivering content that is genuine, transparent, and speaks to the hearts of your listeners.

Engage and Interact: Foster a sense of community and engagement with your podcast audience.

Example Strategies:

  • Encourage listeners to leave reviews, comments, and feedback on Apple Podcasts.

  • Prompt listeners to share their thoughts and experiences related to the podcast episodes on social media.

  • Respond to listener comments and questions, showing genuine interest and appreciation for their engagement.

Collaborate and Cross-Promote: Expand your reach and audience base by collaborating with other podcasters and cross-promoting each other's shows.

Example Strategies:

  • Invite guest speakers or experts from related fields to share their insights on your podcast.

  • Participate in guest appearances on other podcasts to introduce yourself to new audiences.

  • Establish mutually beneficial partnerships with podcasters to promote each other's shows and reach a wider audience.

Leverage Apple Podcasts Features: Utilize the features and tools provided by Apple Podcasts to enhance your podcast's visibility and discoverability.

Example Strategies:

  • Optimize your podcast title, description, and tags with relevant keywords to improve search rankings.

  • Encourage listeners to subscribe, rate, and review your podcast on Apple Podcasts.

  • Utilize Apple Podcasts' episode trailers, show notes, and chapter markers to enhance the listening experience.

Data Analysis and Iteration: Regularly analyze podcast analytics and listener feedback to refine your content and marketing strategies.

Example Strategies:

  • Monitor listener engagement, download numbers, and retention rates to identify trends and patterns.

  • Use listener surveys or feedback forms to gather insights and suggestions for improvement.

  • Experiment with different episode formats, topics, and promotional strategies based on data-driven insights.

Spotify Podcasts
☾♀

Unfolding at this time we see a lunar return in the sign of Cancer as well as a conjunction with Venus in Spotify Podcast’s chart.

A lunar return indicates the beginning of a new cycle for your listeners and within your content itself, and when combined with Venus, especially in Cancer increases your ability to share emotionally poignant content, that speaks to the heart of the matter, amplifying your shared values while also opening the doors on income generation and cashflow.

This can be a great opportunity for promotion during a launch, so long as you first warm up your audience by generously giving to them or rather rewarding them in some way by providing something high value to them. Doing so promotes the natural act of reciprocity, and builds rapport with your community before you move into asking something of them (signing up, subscribing, sharing, buying, etc).

It’s important to note that under Cancer we are all operating with a more emotional lens and as a byproduct themes such as self-care, domestic roles and duties, emotional responsibility and obligation, over-giving, lack of boundaries, victim-ness, taking things personally, not feeling valued or appreciated, running on empty, feeling ‘tapped out’ emotionally, women’s challenges, unpaid labor (emotional /physical/ mental), and learning to fill one’s own cup first will take precedent.

Hosting guests whose line of work is more emotional in nature, opening discussion around more emotional topics, especially those highlighted above, sharing insights into your own struggles and some suggestions to help support your listeners if they too are also experiencing those challenges, or explaining the background of your product or service if it’s origins were the result of your own emotional struggles can be very helpful and strengthen your listener base as well as potentially generate growth or sales for you at this time. 

Marketing Advice:

Authentic and Vulnerable Storytelling: Leverage the nurturing energy of the Moon in Cancer to share personal stories and experiences that evoke emotions and create a sense of intimacy.

Example Strategies:

  • Open up about your own journey and challenges, allowing your vulnerability to connect with listeners on a deeper level.

  • Share stories of triumph, resilience, or personal growth that inspire and empower your audience.

  • Encourage listeners to share their own stories and experiences, fostering a supportive and inclusive community.

Engage in Meaningful Conversations: Create opportunities for dialogue and engagement with your audience, fostering a sense of community and connection.

Example Strategies:

  • Encourage listeners to leave comments, share their thoughts, and engage in discussions on Spotify or other social media platforms.

  • Host live Q&A sessions or interactive episodes where you can directly interact with your audience, addressing their questions and concerns.

  • Initiate conversations around important topics or current events, inviting your listeners to share their perspectives and insights.

Collaborate with Influencers and Thought Leaders: Partner with influencers or thought leaders in your niche to expand your reach and tap into their engaged audiences.

Example Strategies:

  • Invite influential guests as guest speakers on your podcast, bringing fresh perspectives and expertise to your audience.

  • Collaborate on joint episodes or mini-series with other podcasters or content creators who share a similar target audience.

  • Engage in cross-promotion activities, where you promote each other's podcasts to reach new listeners.

Supportive Community Engagement: Create spaces and opportunities for your podcast community to connect, support one another, and share their experiences.

Example Strategies:

  • Establish a dedicated community group or forum where listeners can interact, share their insights, and support each other.

  • Highlight listener stories, experiences, or achievements on your podcast, showcasing the strength and support within your community.

  • Host virtual meetups or events where listeners can network, exchange ideas, and form deeper connections.

Cultivate Emotional Resonance through Music and Sound Design: Leverage Spotify's audio features to enhance the emotional impact of your podcast episodes.

Example Strategies:

  • Carefully select background music, sound effects, or ambient sounds that complement the emotional tone of your podcast's content.

  • Utilize soundscapes or audio cues to create a specific atmosphere that aligns with the mood and message of each episode.

  • Experiment with audio storytelling techniques, such as using voice modulation, sound layering, or dramatic pauses, to evoke emotional responses.

Google Podcasts
☿

This transit marks an excellent opportunity for education and teaching that is approached from a more emotional lens. Here we see the Moon (Public/Needs) in Cancer (home/ heart/ personal/ security) conjunct with the natal Mercury (information/ education/ processing/ implementation/ decisions) in Google Podcasts chart.

With Mercury being direct, we are free to not only discuss these underlying emotional needs and challenges openly with our listeners but they are also more available to process that information, apply it, and make clear decisions around it, and in connection with the Moon this will be highly focused on their needs, wants and emotions currently (so long as you’ve done your research).

Here we are moving them from being a victim or being the cause of their problems to being validated, and not to blame for what they’re experiencing. The reason this is important is that those who feel like they’re a victim or who feel they are the cause and blame themselves as the reason things aren’t working for them don’t make changes.

Supporting your followers through a process of educating them from where they’re at, focusing on the symptoms of their challenges, and the villains who are the cause (society, media, their upbringing, the government, Hollywood, etc), providing validation of what they have struggled through and how much they give and then moving them into empowerment through setting healthy boundaries, ending their shame and inspiring them to take action is the overarching theme of this period.

When we combine our words with highly descriptive emotions and validate their experiences and use this to inform, educate and guide them, this can be an incredibly powerful transit for your podcast on Google. If you focus on over giving, and indulging these emotions at the beginning of your podcast you can likely generate sales, or clear CTAs (ie sign up for your email, join an event, or buy your product or service). Skipping or bypassing these emotional needs is a mistake however as under Cancer they are all-encompassing and become part of the filter they view their world through at the moment, and given that 80% of buying is emotions, this can be an asset for you, or your downfall if not used well.

Hosting guests who explore more emotional topics, or sharing your own origin story and the pain or challenges you experienced around it which brought you to creating your offer, community or system is also an excellent direction to kick your podcast off under this transit. 

Marketing Advice:

Embrace Emotional Storytelling: Craft episodes that evoke strong emotions and connect with your listeners' personal experiences.

Example Strategies:

  • Share personal stories and anecdotes that resonate with your audience's emotions, highlighting moments of vulnerability and growth.

  • Feature guest interviews that delve into their emotional journeys, providing relatable experiences that inspire and connect with listeners.

  • Use music, sound effects, and audio enhancements to enhance the emotional impact of your storytelling.

Cultivate a Safe and Supportive Community: Create a podcasting environment that fosters a sense of belonging and encourages listeners to engage with one another.

Example Strategies:

  • Establish a private Facebook group or online forum where listeners can connect, share their experiences, and support one another.

  • Encourage listeners to send in their stories, questions, and comments, creating a sense of community and facilitating meaningful interactions.

  • Regularly acknowledge and appreciate your listeners, making them feel valued and recognized.

Authentic Conversations and Listener Involvement: Foster open and authentic conversations with your audience, inviting them to be active participants in your podcast.

Example Strategies:

  • Ask for listener input and feedback on topics, allowing them to shape the direction of future episodes.

  • Conduct live Q&A sessions or host virtual events where listeners can interact with you and other community members in real-time.

  • Respond to listener questions and comments during your episodes, creating a sense of connection and engagement.

Emotional Wellness and Self-Care: Explore topics related to emotional well-being, self-care, and personal growth to support and empower your audience.

Example Strategies:

  • Invite experts in psychology, mindfulness, or personal development to share practical tips and strategies for emotional wellness.

  • Offer guided meditations, affirmations, or mindfulness exercises as bonus episodes or periodic content to help listeners prioritize self-care.

  • Discuss strategies for managing stress, building resilience, and cultivating a positive mindset.

Collaborate with Emotional and Inspirational Guests: Seek out guests who can bring unique emotional perspectives and inspirational stories to your podcast.

Example Strategies:

  • Connect with individuals who have overcome adversity or accomplished remarkable feats, showcasing their journeys as a source of inspiration.

  • Collaborate with experts or thought leaders in the fields of psychology, emotional intelligence, or personal growth to provide valuable insights.

  • Share listener stories and experiences, highlighting the diversity of emotional journeys and the power of shared narratives.

At the middle & end of Cancer Energy - Beginning on the 2nd day of Cancer Energy:


Apple Podcasts
♄

With Saturn in Cancer, we are reminded of the power of emotional consistency and security through content and conversation. Here we see the transit Moon (Public) in Cancer (emotional needs/nurturing/support) conjunct natal Saturn (commitment/foundation/sacrifice) in the chart of Apple Podcasts. This means that one of the things that your listeners are looking for from you is tried and tested methods and approaches that not only address the process and tangible steps they can take to move forward and make progress but also tools and acknowledgment through the emotional journey that takes place simultaneously as they navigate the human element and world inside of them. 


Saturn also indicates what is built over time, which requires sacrifice, mastery, and commitment. Here we see that your building of your community not only can happen through consistently creating your podcasts and releasing them through Apple but also your familiarity with your listeners and your emotional reliability in your content creates life-long subscribers and clients. Here we are acknowledging that the journey is long and that anything worth doing will take time, we are not hustling ourselves into oblivion and are instead focusing on quality over quantity.

Get clear with how often you wish to release your podcasts, taking into account both what is realistic for you and your listeners. Commit to the process you’ll take them through and the core content you’ll address repeatedly through your material. This is what helps to solidify your brand and helps your listeners know what to expect from you. By doing this you not only become a cornerstone in their lives, but also your content has an opportunity to take root, but you also solidify your status and reputation as an expert and someone they can trust. 

Some of the content best to explore during this time is foundational content (both tangible and emotional), that makes up the framework of your methods, approach, or teaching. Something that can be leveraged over and over again through time (that which isn’t time-sensitive), and that forms the basis of people working with you, or moving through your material or offers. What do they need to understand, implement, or acknowledge in order to truly benefit? This becomes your core foundational material and the root of any of your offers including the content on your podcast. 

Don’t forget that this transit is more emotional in nature, and emphasizes the themes of Cancer such as self-care, domestic roles and duties, emotional responsibility and obligation, over giving, lack of boundaries, victim-ness, taking things personally, not feeling valued or appreciated, running on empty, feeling ‘tapped out’ emotionally, women’s challenges, unpaid labor (emotional /physical/ mental), and learning to fill one’s own cup first. This makes up the lens through which you cover some of the core or foundational content.

Marketing Advice:

Establish Your Podcast as an Authority: Position your podcast as a trusted source of valuable content and expertise within your niche.

Example Strategies:

  • Invite industry experts, thought leaders, or influential guests to share their insights and expertise on relevant topics.

  • Conduct in-depth research and present well-referenced information to establish credibility and build trust with your audience.

  • Showcase testimonials, reviews, or case studies from satisfied listeners to highlight the impact and value of your podcast.

Implement a Consistent Publishing Schedule: Maintain a regular and reliable publishing schedule to build audience trust and keep them engaged.

Example Strategies:

  • Set a consistent release day and time for new episodes, so your audience knows when to expect fresh content.

  • Plan and prepare your episodes in advance to ensure a smooth and consistent flow of content.

  • Communicate any schedule changes or breaks to your audience in advance, demonstrating your commitment to transparency and reliability.

Focus on High-Quality Production and Presentation: Invest in professional-quality production and presentation to enhance the overall listening experience.

Example Strategies:

  • Use high-quality microphones, audio editing software, and soundproofing techniques to improve the audio quality of your episodes.

  • Incorporate engaging and relevant visuals, such as cover art, episode graphics, or videos, to attract and captivate your audience.

  • Pay attention to the clarity and organization of your episode structure, making it easy for listeners to follow along and engage with the content.

Leverage Apple Podcasts' Features: Utilize the features and tools provided by Apple Podcasts to maximize your reach and visibility.

Example Strategies:

  • Optimize your podcast title, description, and episode titles with relevant keywords to improve discoverability in Apple Podcasts' search results.

  • Encourage listeners to leave reviews and ratings on Apple Podcasts, as positive feedback can enhance your podcast's visibility and credibility.

  • Participate in relevant Apple Podcasts categories, featured lists, or promotional campaigns to increase your podcast's exposure to new audiences.

Engage with Your Apple Podcasts Audience: Foster meaningful interactions with your listeners and create a sense of community.

Example Strategies:

  • Encourage listeners to leave comments, questions, or topic suggestions, and make an effort to respond and engage with them.

  • Create bonus content or exclusive episodes for your Apple Podcasts audience, rewarding their loyalty and encouraging them to stay connected.

  • Share listener stories, testimonials, or success stories on your podcast, highlighting the impact your content has had on their lives.

WRITING & PUBLISHING

At the beginning of Cancer Energy - Lasting for the 1st day of Cancer Energy:


Google Adsense
♄

Here we have the Moon in Cancer conjunct the natal Saturn in Google Adsense chart. The message of this is to get clear on the emotional motivators and struggles of your readers , site visitors and potential leads and use this to dial in the content on your site and improve the results of your Google Adsense. This not only forms the basis of why people will visit your site, and why they return but also what they can come to expect from their visit, which helps to solidify you in their minds as a source of truth and a resource they can trust.

This also indicates that your work on your Google Adsense will take time, Saturn indicates that whatever we invest will be returned to us, but it will require commitment and followthrough, as well as time invested in order to master it.

This can be a good time to do some additional research into your keyword analytics, and SEO as well as improve your headlines, subheads, image tags, and backlinks.

Content created at this time should be core-content that forms the basis if the site, and that which is unchanging. Here we are looking for foundational pieces that inform your audience and provide them with resources that they can use to apply directly and get results. 

Marketing Advice:

Cultivate Emotional Connection: Focus on creating content and marketing messages that evoke emotions and resonate with your target audience on a deeper level.

Example Strategies:

  • Tell stories that relate to your audience's experiences, challenges, and aspirations.

  • Use visuals, such as images or videos, that evoke emotional responses and capture attention.

  • Incorporate personalization and user-generated content to foster a sense of community and connection.

Build Trust and Credibility: Establishing trust is crucial for the long-term success of your Google AdSense efforts.

Example Strategies:

  • Provide valuable and reliable information in your content to position yourself as a trustworthy source.

  • Showcase testimonials, case studies, or success stories from satisfied customers or clients.

  • Engage in open and transparent communication with your audience, addressing their concerns and providing solutions.

Focus on Authenticity: Embrace authenticity in your marketing and content creation to build genuine connections with your audience.

Example Strategies:

  • Share behind-the-scenes glimpses of your work, processes, or team members to humanize your brand.

  • Encourage user-generated content and engage with your audience's contributions.

  • Be honest and transparent in your messaging, avoiding exaggerated claims or misleading information.

Establish Consistency and Reliability: Consistency in your branding, content, and delivery builds trust and loyalty among your audience.

Example Strategies:

  • Maintain a consistent tone, style, and visual identity across all your marketing channels.

  • Stick to a regular content publishing schedule to provide predictability and reliability for your audience.

  • Respond promptly to audience inquiries or comments, demonstrating your commitment to their needs.

Leverage Influencer Partnerships: Collaborate with influencers or thought leaders in your niche to expand your reach and build credibility.

Example Strategies:

  • Identify relevant influencers whose values align with your brand and audience.

  • Collaborate on content creation, joint promotions, or sponsored campaigns to leverage their influence.

  • Engage with their audience and foster connections through cross-promotion or guest appearances.

Medium
♀ 

This is the time to write about things you deeply care about and that which are rooted in the themes of Cancer such as self-care, domestic roles and duties, emotional responsibility and obligation, over-giving, lack of boundaries, victim-ness, taking things personally, not feeling valued or appreciated, running on empty, feeling ‘tapped out’ emotionally, women’s challenges, unpaid labor (emotional /physical/ mental), and learning to fill one’s own cup first. 

With this transit Moon activating the natal Venus in Cancer in Medium’s combined charts we are reminded that through understanding these emotional needs and aligning them with our values, generosity, and passion we can share content that empowers on an emotional level while also growing our brand and potentially generating sales (Venus).

It’s important that the topics you’re sharing at this time are aligned with your own values and are issues that you are passionate about, which you also tie into the emotional struggles and needs of your audience. By doing so you will effectively leverage this transit and see the fruits of your labor. 

Marketing Advice:

Cultivate Emotional Connection: Create content that elicits emotional responses and establishes a deeper connection with your audience.

Example Strategies:

  • Share personal stories, experiences, or anecdotes that evoke empathy or resonate with your readers.

  • Write in a conversational and relatable tone that engages readers on an emotional level.

  • Incorporate elements like humor, inspiration, or nostalgia to evoke positive emotions.

Embrace Authenticity: Be genuine and transparent in your marketing efforts to build trust and connect with your audience.

Example Strategies:

  • Share your unique perspectives, opinions, or insights to showcase your authenticity.

  • Encourage user-generated content, such as guest posts or reader contributions, to foster community engagement.

  • Respond to comments and engage in meaningful conversations with your audience to establish trust.

Foster Creativity: Leverage the creative potential of Medium to produce unique and captivating content.

Example Strategies:

  • Experiment with different formats, such as articles, stories, or multimedia content, to cater to diverse reader preferences.

  • Incorporate visual elements like images, infographics, or videos to enhance the visual appeal of your content.

  • Collaborate with other writers, artists, or creators on Medium to explore new ideas and cross-promote each other's work.

Tailor Content to Audience Interests: Understand your target audience and create content that addresses their needs, interests, and pain points.

Example Strategies:

  • Conduct audience research to identify trending topics or subjects of interest within your niche.

  • Use analytics and feedback to refine your content strategy and deliver what resonates most with your readers.

  • Incorporate data-driven insights to optimize headlines, article structure, or content format for maximum engagement.

Implement a Strong Call-to-Action (CTA): Guide readers toward desired actions and drive sales or conversions.

Example Strategies:

  • Include a clear and compelling CTA at the end of your articles to encourage readers to take the next step.

  • Offer exclusive content, downloads, or incentives in exchange for readers subscribing to your newsletter or becoming paying members.

  • Leverage Medium's monetization features, such as the Partner Program, to generate revenue from your content.

Substack
☋

Here we see an activation of the Moon in Cancer conjunct the natal South Node in Substack’s combined charts.

In general, the South Node represents the past, including your past experiences, wisdom, expertise, history, and accomplishments, and when in the sign of Cancer, this involves personal and family experiences, our emotional origins, and a sense of obligation and responsibility to those we care about, as well as what we are seeking from those experiences. In essence, it indicates our emotional behaviors and habits. From a content perspective, this suggests re-sharing emotionally aligned content that reflects to your audience some of the situations or emotional states they’re occupying or moving through now while providing support. This isn’t a time for new content, but rather previously shared or discussed themes or elements that you have already alluded to or covered in-depth in the past. It provides an opportunity for you to re-introduce these themes and topics to your followers, especially from an emotional perspective or lens. 

How many times does the average consumer need to see or be exposed to an offer before it has gone deep enough into their subconscious and marinated with their emotional needs and wants before they’re ready to say yes? According to statistics, this ranges somewhere between 8-12 times, meaning that the more repetitive you are, and the more dialed in you are to your market, their language, and their needs, and the more your offer fills these needs the more income you’re likely to generate.And this transit speaks to the potential impact of doing so.

The content is likely to be emotionally focused, inspiring them to de-burden themselves with what isn’t theirs to own, facilitate the creation of healthy boundaries, and provide them with permission slips and emotional validation as well as an opportunity for them to implement the core methods or philosophy of your work.  

Marketing Advice:

Repurpose Your Best Content: Identify your most successful or popular articles and repurpose them in fresh and engaging ways.

Example Strategies:

  • Create "best of" compilations, highlighting your top-performing articles on specific themes.

  • Transform written content into other formats, such as podcasts, videos, or infographics.

  • Update and expand upon previous articles to provide new insights or perspectives.

Dive Into Your Archives: Explore your archive of past content and uncover hidden gems that can be repackaged or given a new lease of life.

Example Strategies:

  • Create a series that revisits and updates your older articles, adding new information or perspectives.

  • Republish evergreen content that is still relevant and valuable to your current audience.

  • Use your archive as inspiration to create new content or explore related topics.

Leverage Community Interaction: Engage with your community and leverage their feedback, questions, and suggestions for future content ideas.

Example Strategies:

  • Encourage readers to share their favorite articles or topics they'd like to see more of.

  • Host reader polls or surveys to gather insights on content preferences.

  • Collaborate with your audience by featuring guest posts or conducting interviews.

Engage in Thoughtful Discussions: Initiate conversations with your readers and foster meaningful discussions around your past work.

Example Strategies:

  • Share excerpts from your previous articles on social media platforms and invite discussion.

  • Ask thought-provoking questions related to your repurposed content to encourage reader engagement.

  • Respond to comments and provide further insights or clarifications to deepen the conversation.

Offer Exclusive Content: Reward your subscribers with exclusive access to repurposed or bonus content.

Example Strategies:

  • Create subscriber-only newsletters that offer additional insights, behind-the-scenes content, or exclusive interviews.

  • Develop a membership program that provides access to an archive of repurposed content, along with new offerings.

  • Offer exclusive discounts, resources, or early access to repurposed materials for your loyal subscribers.

At the middle & end of Cancer Energy - Beginning on the 2nd day of Cancer Energy:


Medium
☾

During this transit we see a lunar return in the sign of Cancer in Medium’s combined charts.

A lunar return indicates the beginning of a new cycle for your listeners and within your content itself, and when in the sign of Cancer increases your ability to share emotionally poignant content focused on the needs and wounds of your readers, and helps them to acknowledge their own struggles and channel it into change.

It’s important to note that under Cancer we are all operating with a more emotional lens and as a byproduct themes such as self-care, domestic roles and duties, emotional responsibility and obligation, over-giving, lack of boundaries, victim-ness, taking things personally, not feeling valued or appreciated, running on empty, feeling ‘tapped out’ emotionally, women’s challenges, unpaid labor (emotional /physical/ mental), and learning to fill one’s own cup first will take precedent.

Here the goal is to help them to acknowledge their struggles, and their own value by validating them, and then helping them to set healthy boundaries and give to themselves what they wish they would receive from others. You can also help this process along by being overly generous in your content and giving them something of high value, especially if you are planning to ask something in return…remember the ratio is to give at least 3x before asking. Note: Giving doesn’t have to be tangible things (ie pdfs, videos, etc) it can just be high-value insights, even in an email. 

Marketing Advice:

Tap into Your Emotional Intelligence: Use the transit Moon in Cancer to infuse your writing with emotional depth, authenticity, and relatability.

Example Strategies:

  • Share personal stories or experiences that resonate with your readers.

  • Write thought-provoking articles that explore emotions, self-reflection, or personal growth.

  • Use evocative language and imagery to create a strong emotional impact.

Nurture Your Writing Process: Establish a routine and create a nurturing environment that supports your writing and creativity.

Example Strategies:

  • Set aside dedicated time for writing and create a comfortable, inspiring space.

  • Practice self-care activities that help you stay balanced and in tune with your emotions.

  • Seek inspiration from nature, music, art, or other sources that resonate with your emotions.

Engage with the Medium Community: Actively participate in the Medium community to connect with other writers, engage in discussions, and expand your reach.

Example Strategies:

  • Leave thoughtful comments on articles that resonate with you and engage in meaningful conversations.

  • Join Medium publications or start your own to showcase your work and collaborate with like-minded writers.

  • Participate in Medium writing challenges or contests to gain exposure and connect with a wider audience.

Focus on Authenticity and Vulnerability: Share your authentic self and allow vulnerability to shine through in your writing.

Example Strategies:

  • Write transparently about your struggles, challenges, and personal growth.

  • Express your genuine opinions and perspectives on topics that matter to you.

  • Be open to feedback and engage in constructive discussions with your readers.

Foster Reader Engagement: Encourage reader interaction and create a sense of community around your writing.

Example Strategies:

  • Include calls to action in your articles, inviting readers to share their thoughts, experiences, or questions.

  • Respond to comments and engage in conversations with your readers.

  • Host virtual events, Q&A sessions, or live discussions to foster deeper connections with your audience.

Substack
MC

This transit sees the Moon in Cancer conjunct the natal Midheaven in Substack’s combined charts. The Midheaven rules our reputation, achievements, expert status, legacy, and long-term stability, and when activated like under this transit, we find that through sharing and discussing topics surrounding the themes of Cancer (above) that we build trust, reputation, and connection with our community that ultimately builds our brand and strengthens our business.

What are you known for in your business? What is the emotional experience or association that people have with you, not just with your expertise but the way you operate or connect as a human? Do they see you as caring, genuine, authentic, understanding, like them?

The focus of the Moon in Cancer is on themes such as self-care, domestic roles and duties, emotional responsibility and obligation, over giving, lack of boundaries, victim-ness, taking things personally, not feeling valued or appreciated, running on empty, feeling ‘tapped out’ emotionally, women’s challenges, unpaid labor (emotional /physical/ mental), and learning to fill one’s own cup first. 

Through this transit, you are being invited to not only include some more emotional themes and topics or a new lens to your work but also allow them to see you as you are. This can be a very nurturing period for you with your community, providing validation, support, and ‘mothering’  so that they can reach their highest potential, and heal their wounds (especially those they inflict on themselves trying to meet their own expectations of who they think they should be, and how they value themselves which often shows up around how much they give, or what they can do for others versus their innate value). By taking this approach in your content you’ll find that you can increase your reputation and the trust of your community as they will see you as someone who genuinely cares and understands them. 

Marketing Advice:

Enhance Your Reputation: Use the transit Moon in Cancer to focus on building a strong reputation as a trusted and knowledgeable voice in your field.

Example Strategies:

  • Consistently deliver high-quality and valuable content to your subscribers.

  • Showcase your expertise through well-researched articles, in-depth analysis, or exclusive insights.

  • Collaborate with other respected writers or influencers in your niche to expand your reach and enhance your credibility.

Establish Your Unique Brand: Develop a distinct brand identity that resonates with your target audience and sets you apart from others on Substack.

Example Strategies:

  • Define your brand values, mission, and voice that align with your niche and audience.

  • Create a visually appealing and cohesive brand aesthetic, including logo, colors, and imagery.

  • Craft a compelling and authentic author bio that highlights your expertise and connects with your readers.

Engage with Your Audience: Foster meaningful connections with your subscribers and create a sense of community on Substack.

Example Strategies:

  • Respond to comments, emails, or messages from your readers to build personal connections.

  • Encourage reader feedback and incorporate their suggestions or questions into your content.

  • Offer exclusive perks or bonuses to your subscribers as a way to show appreciation and build loyalty.

Leverage Social Proof: Showcase your achievements, testimonials, or positive feedback to enhance your credibility and attract new subscribers.

Example Strategies:

  • Display testimonials from satisfied subscribers or notable figures in your field.

  • Share success stories or case studies that demonstrate the impact of your content.

  • Highlight any awards, recognition, or media coverage you have received.

Expand Your Reach: Utilize various marketing strategies to reach a wider audience and attract new subscribers to your Substack.

Example Strategies:

  • Guest post on other influential blogs or newsletters in your niche.

  • Collaborate with like-minded writers for cross-promotion or co-authored articles.

  • Leverage social media platforms or online communities to share snippets or teasers of your Substack content.

EMAIL MARKETING

At the beginning of Cancer Energy - Lasting for the 1st day of Cancer Energy:


Email in All Forms (But Especially Personal Email/ Warm Audience)
☾☊

Unfolding at this time we see a lunar return in the sign of Cancer as well as a conjunction with the North Node in Email (Warm)’s combined charts.

A lunar return indicates the beginning of a new cycle for your list and within your content itself, and when combined with the North Node, especially in Cancer increases your ability to share emotionally poignant content, that speaks to the greater sense of purpose and fulfillment within your subscribers. 

This can be a great opportunity for promotion during a launch, so long as you first warm up your audience by generously giving to them or rather rewarding them in some way by providing something high value to them. Doing so promotes the natural act of reciprocity, and builds rapport with your community before you move into asking something of them (signing up, subscribing, sharing, buying, etc). As well what you’re giving and discussing should tie directly in with their sense of belonging and purpose, where they see their fulfillment and purpose in this life (understanding what this is provides a key to making sure your content and offers aren’t just filling more immediate needs but also soul-based and personal ones).

It’s important to note that under Cancer we are all operating with a more emotional lens and as a byproduct themes such as self-care, domestic roles and duties, emotional responsibility and obligation, over-giving, lack of boundaries, victim-ness, taking things personally, not feeling valued or appreciated, running on empty, feeling ‘tapped out’ emotionally, women’s challenges, unpaid labor (emotional /physical/ mental), and learning to fill one’s own cup first will take precedent.

Your approach within your email should be an acknowledgment of these struggles, validation of their value and how much they have given while giving them permission to take care of themselves, and put themselves first while also creating any necessary healthy boundaries. Your offers, or CTAs should be connected to meeting these needs within themselves. This also helps to build rapport and connection between you and your subscribers because you’ll be using their language, and becoming the voice in their own head.

Marketing Advice:

Nurturing Email Content: Focus on creating emotionally resonant and valuable content that speaks directly to the needs, interests, and desires of your subscribers.

Example Strategies:

  • Share personalized stories or experiences that connect with your audience on an emotional level.

  • Provide exclusive content, such as behind-the-scenes insights, sneak peeks, or special offers, to reward and engage your most loyal subscribers.

  • Use empathy-driven messaging to address pain points, offer solutions, and provide support.

Segment and Personalize: Leverage data and segmentation to deliver targeted and personalized email campaigns that cater to the unique preferences and interests of your subscribers.

Example Strategies:

  • Divide your email list into relevant segments based on demographics, behavior, or interests.

  • Craft tailored email content, offers, or recommendations for each segment.

  • Utilize dynamic content and personalization tokens to dynamically insert subscriber-specific information into your emails.

Loyalty Programs and Exclusive Offers: Implement loyalty programs and provide exclusive offers to reward and incentivize your subscribers for their continued engagement and support.

Example Strategies:

  • Create a tiered loyalty program that offers exclusive benefits, rewards, or discounts based on subscriber engagement or purchase history.

  • Offer early access to new products, services, or content to your loyal subscribers.

  • Provide exclusive discounts, limited-time promotions, or freebies as a token of appreciation.

Interactive and Engaging Emails: Utilize interactive elements and engaging formats to encourage active participation and enhance the subscriber experience.

Example Strategies:

  • Include interactive polls, surveys, or quizzes to gather feedback or learn more about subscriber preferences.

  • Incorporate user-generated content, such as testimonials, reviews, or success stories, to foster community engagement.

  • Experiment with gamified elements or interactive storytelling techniques to make your emails more memorable and enjoyable.

Optimize Email Automation: Streamline and automate your email marketing processes to deliver timely and relevant messages throughout the customer journey.

Example Strategies:

  • Set up triggered emails based on specific subscriber actions or behaviors, such as welcome emails, abandoned cart reminders, or re-engagement campaigns.

  • Implement personalized email sequences or drip campaigns to nurture leads and guide them through the sales funnel.

  • Use data-driven insights and analytics to continuously optimize and refine your email automation strategy.

Email Newsletter Marketing
♃ Rx

This transit sees the Moon in Cancer conjunct the natal Jupiter Retrograde in Email Marketing’s chart. Jupiter in general highlights publishing, PR, teaching, personal and spiritual growth, beliefs, justice, and finding your own truth, when retrograde this tends to take on a more internal or personalized approach, or the benefits or rewards more often show up inside us first. When in Cancer we view these themes through the lens of our own personal experiences, needs, self-valuation, responsibilities, obligations, and belonging. It is under Cancer that we need to learn to meet these needs inside of ourselves and recognize our own contributions and refill our own cups.

To understand what this means for you when it comes to your newsletter marketing at this time is that this is what your audience is thirsty for. They likely feel drained, over-committed, and undervalued. They more often than not are putting the needs of others above their own and as a result, they’re burnt out, and potentially pessimistic. They long to feel excited and happy about their lives and prospects, and here we are simply to remind them of what is possible.

First through acknowledgment of their struggles and their value, to give them the recognition and appreciation they are seeking so they can acknowledge it in themselves, to give them a permission slip to let go of anything that’s not bringing them joy and happiness, and to look within at exactly what is weighing them down, especially if it’s based on unhealthy beliefs or expectations from their past (whether from themselves or their family). Finally, a beneficial part of this transit is to help them acknowledge that they are not the cause of their struggles and to bring attention to some of the real origins of what has created this situation for them (media, parents, government, media, social expectation, religion, society, etc) and how they can break free from it simply by doing what they love and what excites them.

Under Jupiter, we are longing to grow, expand and feel positive about our lives, but first, we might have to take out the trash. This often comes through education (Jupiter), of the root issues and beliefs at play (Retrograde) and in this case, it’s more emotional education (Cancer).

Sales can be generated at this time, but they may come in slow, or you may simply be planting seeds for an upcoming promotion and setting the stage by tackling all of the emotional obstacles in the way for them to put themselves first. 

Marketing Advice:

Expand Your Subscriber Base: Put emphasis on growing your email newsletter subscriber list and reaching a wider audience.

Example Strategies:

  • Create compelling lead magnets or opt-in incentives to attract new subscribers.

  • Collaborate with influencers, guest bloggers, or complementary brands to reach new audiences.

  • Run targeted advertising campaigns on social media or other relevant platforms to promote your email newsletter.

Engaging and Valuable Content: Develop high-quality and valuable content that resonates with your subscribers and encourages them to engage with your emails.

Example Strategies:

  • Deliver informative and educational content that provides unique insights or solves specific problems for your subscribers.

  • Incorporate multimedia elements such as videos, infographics, or interactive content to enhance engagement.

  • Encourage feedback and interaction by including calls to action and prompts for subscribers to share their thoughts or ask questions.

Personalize Your Newsletters: Use segmentation and personalization to tailor your newsletters and deliver targeted content to specific subscriber groups.

Example Strategies:

  • Segment your subscriber list based on demographics, interests, or previous engagement.

  • Customize the content and offers in your newsletters based on each segment's preferences.

  • Utilize automation tools to dynamically insert personalized content or product recommendations in your newsletters.

Collaborate with Influencers: Leverage the power of influencers to expand your reach and tap into their engaged audiences.

Example Strategies:

  • Identify influencers in your niche who align with your brand values and have an active and engaged following.

  • Collaborate with influencers for guest content, co-promotions, or exclusive offers for their followers.

  • Leverage influencer-generated content to showcase social proof and build credibility for your email newsletter.

Measure and Optimize: Continuously track and analyze the performance of your email newsletters to identify areas for improvement and optimize your strategy.

Example Strategies:

  • Monitor key metrics such as open rates, click-through rates, and conversion rates to gauge the effectiveness of your newsletters.

  • A/B test different subject lines, content formats, or calls to action to optimize engagement and conversions.

  • Use feedback from subscribers, such as surveys or polls, to understand their preferences and tailor your newsletters accordingly.

Email Marketing - Cold Emailing & Lead Gen
♃

This transit operates very similar to the one listed above for Email Newsletters, however in this case Jupiter is not retrograde, so the delay or pause of the rewards doesn’t occur in this case. Please see the above transit to get an idea of how to use this during your email marketing, and I will follow this with some more specific suggestions for how to use this transit for your cold emailing and lead gen.

In the case of Jupiter not being retrograde we see this transit highlighting teaching, education, personal and spiritual growth, publishing, content sharing, and providing high value and support. When it comes to cold email and lead gen this can serve as a powerful period for generating sales so long as you meet the needs of Cancer under this transit.  

The focus of the Moon in Cancer is on themes such as self-care, domestic roles and duties, emotional responsibility and obligation, over-giving, lack of boundaries, victim-ness, taking things personally, not feeling valued or appreciated, running on empty, feeling ‘tapped out’ emotionally, women’s challenges, unpaid labor (emotional /physical/ mental), and learning to fill one’s own cup first. 

The process this takes on during Cancer can look like this - an acknowledgment of their struggles, validation of their value and worth, recognition of their accomplishments, support in setting healthy boundaries and re-evaluating their true responsibilities and obligations, and then giving themselves what they need, which if your content and copy are aligned is connected directly with your offer (otherwise, why are you emailing them?).

This can look like follow-ups with dialed-in clear emotional pain points and recognition, an email series where you provide high-value emotionally focused content to support them, an invitation to an event or training which supports their emotional needs while also providing a clear path on what to do next. Don’t be afraid to sell at this time, just make sure you’ve spent a lot of extra time giving first (average is giving a minimum of 3x before you ask). 

Marketing Advice:

Emotional Connection and Authenticity: Tap into the emotional aspect of your audience's needs and desires. Create content that resonates with their emotions and values, fostering a genuine connection.

Example Strategies:

  • Share personal stories that relate to your audience's experiences and challenges.

  • Use language and tone that evokes emotions and empathy.

  • Highlight the human side of your brand by featuring customer stories or team member spotlights.

Educational Content and Thought Leadership: Position yourself as an industry expert and provide valuable educational content that addresses your audience's pain points and challenges.

Example Strategies:

  • Create informative guides, tutorials, or how-to articles related to your products or services.

  • Offer insights, trends, and expert opinions through your email newsletters.

  • Host webinars or online workshops to share knowledge and provide practical solutions.

Relationship Building and Personalization: Foster stronger connections with your leads through personalized and tailored email communications.

Example Strategies:

  • Address your subscribers by name and use personalized greetings.

  • Segment your email list based on demographics, interests, or behavior to deliver more relevant content.

  • Send targeted offers or recommendations based on your subscribers' preferences and purchase history.

Trust and Social Proof: Establish trust and credibility by showcasing social proof and testimonials from satisfied customers.

Example Strategies:

  • Feature customer reviews, testimonials, or case studies in your emails.

  • Highlight endorsements or partnerships with reputable brands or influencers.

  • Share success stories that demonstrate the positive impact of your products or services.

Clear and Compelling CTAs: Use strong and compelling call-to-action statements to guide your subscribers toward taking the desired action.

Example Strategies:

  • Clearly state the benefits of clicking on your CTAs.

  • Use action-oriented language to create a sense of urgency and excitement.

  • Test different CTA styles, placements, and colors to optimize conversion rates.

Gmail
♄

Here we see the power of consistency, especially through the lens of tangible support as well as based on their emotional needs. This transit sees the Moon in Cancer conjunct the natal Saturn in Gmail’s chart. 

The focus of the Moon in Cancer is on themes such as self-care, domestic roles and duties, emotional responsibility and obligation, over-giving, lack of boundaries, victim-ness, taking things personally, not feeling valued or appreciated, running on empty, feeling ‘tapped out’ emotionally, women’s challenges, unpaid labor (emotional /physical/ mental), and learning to fill one’s own cup first. 

Saturn is all about commitment, tangible assets and foundations, core content, sacrifice, mastery, investing time, and building. And under the influence of Cancer, this can often be seen through relationships built on trust, experience, authenticity, and over time.

Here we are playing the long game in our relationships and building strong business connections and foundations. Whether you are using this for follow-ups, lead-gen, or administrative tasks, it’s important to remember this isn’t happening overnight, and if we are focused on the long-term gains, as well as the more immediate needs of our recipients, we’ll be able to use this period well. You can use this window to share high-value resources, connect with them based on their struggles, and understand and support them to redirect their energy toward making consistent improvements.

You may also want to think about your follow-up sequences, onboarding, or other client systems at this time, and focus on implementing or improving them. 

Marketing Advice:

Relationship Building: Prioritize relationship building by fostering trust and rapport with your leads and clients through your Gmail communications.

Example Strategies:

  • Personalize your emails to address individual pain points, challenges, or goals.

  • Share valuable content, resources, and insights that resonate with your audience's emotional needs.

  • Use empathy and understanding in your language to connect on a deeper level.

Targeted Content Delivery: Develop a strategic approach to delivering content and resources to your leads and clients via Gmail.

Example Strategies:

  • Segment your email lists based on specific interests, preferences, or stages of the customer journey.

  • Create tailored email campaigns that provide relevant content and solutions to different segments.

  • Implement drip campaigns or email series to deliver a series of valuable information over time.

Follow-up and Nurturing Sequences: Create follow-up and nurturing sequences that address the specific pain points, struggles, or goals of your leads and clients.

Example Strategies:

  • Send personalized follow-up emails after initial contact to show continued interest and support.

  • Provide additional resources, case studies, or testimonials to reinforce the value of your offerings.

  • Schedule periodic check-ins to maintain ongoing communication and address any concerns or questions.

Structured Systems and Processes: Implement structured systems and processes in your Gmail workflows to ensure consistency and efficiency.

Example Strategies:

  • Develop standardized email templates for common communication scenarios.

  • Set up filters and labels to organize and prioritize incoming emails.

  • Use email scheduling or reminders to follow up on important tasks or interactions.

Strategic Timing: Be mindful of the timing of your email communications to maximize impact and engagement.

Example Strategies:

  • Schedule emails to align with key milestones or events in your leads' or clients' journey.

  • Use data and analytics to identify optimal send times for increased open and click-through rates.

  • Experiment with A/B testing to determine the most effective timing and subject lines.

Email Strategy, Series & Funnel Building
♄ Rx

This transit generates the opposite of the above summary for Gmail, in that it has the Moon in Cancer conjunct the natal Saturn Retrograde in the chart of Email Strategy.

The focus of the Moon in Cancer is on themes such as self-care, domestic roles and duties, emotional responsibility and obligation, over giving, lack of boundaries, victim-ness, taking things personally, not feeling valued or appreciated, running on empty, feeling ‘tapped out’ emotionally, women’s challenges, unpaid labor (emotional /physical/ mental), and learning to fill one’s own cup first. 

Saturn is all about commitment, tangible assets and foundations, core content, sacrifice, mastery, investing time, and building. And under the influence of Cancer, this can often be seen through relationships built on trust, experience, authenticity, and over time. However, when retrograde we see that these things are on pause, delayed, or simply internalized. Your community may be re-evaluating their commitments, or in need of more information to help them to understand or implement the material, or see if it’s a good fit for them.

This can be a powerful period for you to lay the path through a combination of core material, and emotional and psychological understanding of the position of your community where they’re at and what they need in order to address their resistance, fears, or lack of information to help them move forward. Here we are focusing on implementing new tools, systems, or strategies to support onboarding new clients, improve conversion, and fill in any gaps in the client process.  Whether this be due to flaws in the technical systems, core content, or more so the need to improve our ability to understand, introduce, and support the more emotional side of their experience. 

Marketing Advice:

Nurturing Connections: Prioritize building strong and meaningful connections with your audience through your email strategy and funnel building.

Example Strategies:

  • Develop personalized email sequences that cater to the specific needs and interests of your audience segments.

  • Create engaging and informative content that resonates with their pain points and provides value.

  • Incorporate storytelling and emotional appeals to forge deeper connections with your subscribers.

Streamlined Funnels: Streamline your email funnels to guide your audience through a clear and purposeful journey.

Example Strategies:

  • Map out your email funnels to ensure a smooth and logical flow of communication.

  • Identify key touch points where you can provide additional value or address specific pain points.

  • Optimize your email sequences for clarity, simplicity, and a clear call to action at each stage.

Clear Communication Channels: Establish clear communication channels to facilitate effective interactions and nurture relationships.

Example Strategies:

  • Include multiple contact options in your emails, such as direct email addresses, social media profiles, or contact forms.

  • Promptly respond to inquiries and engage with your subscribers to build trust and loyalty.

  • Set up automated email responses for frequently asked questions or common inquiries.

Data Analysis and Optimization: Utilize data analysis to optimize your email strategy and funnel performance.

Example Strategies:

  • Track and analyze key metrics such as open rates, click-through rates, and conversion rates.

  • A/B test different email elements, subject lines, and calls to action to refine your messaging.

  • Segment your audience based on engagement or purchase behavior to tailor your email content.

Consistency and Reliability: Build a reputation for consistency and reliability in your email communications.

Example Strategies:

  • Establish a regular email schedule to maintain consistent communication with your subscribers.

  • Deliver on promises made in your email campaigns, such as providing timely updates or exclusive content.

  • Maintain a professional and trustworthy image in your email design, language, and overall branding.

At the middle & end of Cancer Energy - Beginning on the 2nd day of Cancer Energy:


Email in All Forms (But Especially Personal Email)
ASC ♃

I can’t imagine a better transit to connect with your email list under. Here we see the Moon in Cancer conjunct the natal Ascendant and Jupiter in the combined charts of Email (warm).

The Ascendant rules the ‘first introduction’, ‘first impression’, ‘first exposure’, ‘first announcement’, hint or preview of new content, material, or your brand itself. Under the influence of Cancer, we see that the best approach here is not only emotional and focused on the needs, wants, and wounds of your community but also to be generous and nurturing. 

With the activation of Jupiter, we see this transit highlighting teaching, education, personal and spiritual growth, publishing, content sharing, and providing high value and support. When it comes to emailing your warm audience this can serve as a powerful period for generating sales so long as you meet the needs of Cancer under this transit.  

The focus of the Moon in Cancer is on themes such as self-care, domestic roles and duties, emotional responsibility and obligation, over giving, lack of boundaries, victim-ness, taking things personally, not feeling valued or appreciated, running on empty, feeling ‘tapped out’ emotionally, women’s challenges, unpaid labor (emotional /physical/ mental), and learning to fill one’s own cup first. 

The process this takes on during Cancer can look like this - an acknowledgment of their struggles, validation of their value and worth, recognition of their accomplishments, support in setting healthy boundaries and re-evaluating their true responsibilities and obligations, and then giving themselves what they need, which if your content and copy are aligned is connected directly with your offer (otherwise, why are you emailing them?).

This can look like the release of an offer, new content, new ideas, or invitations with dialed-in clear emotional pain points and recognition, an email series where you provide high-value emotionally focused content to support them, and an invitation to an event or training which supports their emotional needs while also providing a clear path on what to do next. Don’t be afraid to sell at this time, just make sure you’ve spent a lot of extra time giving first (average is giving a minimum of 3x before you ask). Note: What you give does not need to be tangible (pdfs, videos, etc) but can simply be high-value content, emails, or insights. 

Marketing Advice:

Strategic Marketing Approach: Implement a strategic marketing approach that takes into account the first impressions and introductions in your warm email communications.

Example Strategies:

  • Craft attention-grabbing subject lines that pique curiosity and entice recipients to open your emails.

  • Use personalized greetings and warm salutations to create a friendly and welcoming tone from the start.

  • Incorporate intriguing hints and teasers in your email content to keep readers engaged and eager for more.

Compelling Content Creation: Focus on creating compelling and valuable content in your warm email campaigns.

Example Strategies:

  • Provide relevant and useful information that addresses your subscribers' pain points and offers solutions.

  • Share engaging stories, case studies, or testimonials that resonate with your audience and build trust.

  • Include a clear call to action that encourages recipients to take the desired next step, such as making a purchase or signing up for a webinar.

Strategic Sales Approach: Leverage the power of warm email communications to drive sales and foster customer loyalty.

Example Strategies:

  • Tailor your email content to align with your subscribers' needs and interests, highlighting the benefits of your products or services.

  • Offer exclusive promotions or discounts to incentivize purchases and create a sense of urgency.

  • Implement follow-up sequences to nurture leads and build relationships, providing additional value along the customer journey.

Writing and Publishing: Harness the influence of Jupiter in your email strategy to enhance your writing, publishing, and personal growth efforts.

Example Strategies:

  • Continuously improve your writing skills through practice, learning from successful email campaigns, and seeking feedback.

  • Publish informative and engaging content, such as blog posts or articles, and share excerpts or links to these pieces in your emails.

  • Embrace personal growth opportunities within your email marketing, such as sharing your own journey or lessons learned to inspire your subscribers.

Tracking and Measuring Success: Utilize data tracking and analysis to measure the success of your email marketing efforts.

Example Strategies:

  • Monitor email open rates, click-through rates, and conversion rates to assess the effectiveness of your campaigns.

  • Split test different email elements, including subject lines, CTAs, or email templates, to optimize your results.

  • Use email analytics to identify trends, patterns, and opportunities for improvement in your email strategy.

🔥 ♌ Social Media With Leo

SOCIAL MEDIA WITH THE LUNAR ZODIAC – LEO SUMMARY

LEO
NEED: Leo needs to express and share who it is, in its own unique way. It needs to be seen and heard.

Expression, creativity, and self-acceptance is the goal. Leo loves to give, share, to show those who are important to them that they’re important and that they are seen.

The mantra for Leo is ‘I create therefore I am’. It is through its creations that it finds itself and feels alive. Expression through art and individuality is very important to Leo. Performance as a creative expression of the self is a core aspect of this, and while others may misinterpret this or social or peer pressures may have shunned it, it is not an egotistical or dramatic thing, in fact, it is an act of individual expression. 

The challenge for Leo is that although expression is a need they must navigate sometimes extreme self-consciousness, and vulnerability to do it. They know others see it as attention seeking, (which is a misperception), but for Leo, it is an act from the heart. Due to the misperceptions of others seeing it as self-centered, ego-driven, or dramatic, they are wary of the judgments and often hurtful comments or behaviors of others. They must make their art, while also equally being their art. 

The message for Leo is to learn to love and accept yourself enough that the opinions of others don’t quell your creative expression. 

In Leo, we love to give and shower gifts, and acts of love (doing the things you love is a part of this process), and while we may wish to be acknowledged for them, the message for Leo is to first see it in yourself, and give yourself what you need, because even though the opinions and judgments of others can be painful, you know it’s not about them. We are testing limits with Leo, to see what’s possible, what boundaries we can cross in our own capability, and to enjoy ourselves as much as possible while doing it.

MARKETING:  During Leo, words fall short. we must show our customers, clients, and community how we FEEL about them, by GIVING them something to demonstrate it. Gifts are most welcome during Leo, as are you showing up and being fully your crazy, kooky, unique self. Be silly, crack jokes, make fun of yourself (in a light-hearted way), let go of the need to be perfect, and instead focus on the energy of your message, what you want people to FEEL.

Leo is the performer, it can customize its message to its audience and the best way and FLAVOR it sees fit to share that information.

Live streams, funny videos, funny memes, being flashy, showing off (in a fun boastful way, but without arrogance). Complement others, tell them how great they are, how great their stuff is, and share it with others. Give them a behind-the-scenes of what you’re working on FOR THEM, and show them how much you understand them by creating things with them in mind.

Show them, demonstrate to them, what you are doing and why you’re doing it to make it EASIER – BETTER – CUSTOMIZED to them.  Celebrate your clients by sharing their wins, and their successes. It automatically shows off your skills without feeling like you’re taking credit for their wins (don’t do that).

BEST TYPES OF CONTENT/DELIVERY FORMATS FOR LEO:

  • VIDEO/Live Streams
  • Creative content, art, music, graphics, design
  • Show a behind-the-scenes as to how a piece of art/content is created, they want to watch how you’re doing it, either time-lapse or by revealing a piece a day.
  • How-to content
  • Podcasts or Live Interviews
  • Inspirational content, or people who are doing what they want to do, who have insights to share (in a fun way)
  • Screenshots/scrolling videos, ‘this is coming’.
  • Gifts (workbooks, videos, free courses, mini classes, training that help them tap into their own gifts/magic)
  • Sharing testimonials or results from others.
  • Poll them asking what they want (while sprinkling in what you know you already have in the works)
  • Get their curiosity going “I’ve been thinking about doing this, would it be helpful to you? If I get enough yeses, I’ll do it”  Or “Who dares me to..”
  • Ask them what they’re celebrating (poll/thread)
  • Give them part one, of what you’re working on.
  • Emails with Subject lines like  [Part 1 of 5] work well.
  • Leo is a Cat and all cat’s are curious, pique their curiosity, and have fun, gamification is a hit with Leos.
  • Things that make doing the work, and achieving the outcome fun.
  • Done with you content/workshops
🔥 LEO Content Calendar by Platform ♌

♌🔥 Leo Activated Social Media Platforms

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FACEBOOK

At the beginning of Leo Energy - Lasting for the 1st day of Leo Energy:


Facebook Posts
MC ASC 

This is your time to shine and share exciting, fun, playful, creative, and generous ideas, content, and invitations, or reveals in your Facebook Posts. This transit has the Moon conjunct the natal Midheaven and Ascendant in Leo in Facebook’s combined charts. 

The Midheaven rules our reputation, credibility, achievements, success, legacy, and what you’re known for as an expert (aka your expert status). In the sign of Leo this is permission to shine, and be fully your creative, fun, playful, and humorous self.

The Ascendant is the first impression, first introduction, first experience, the first face of your brand, and first interaction your audience has with you, your brand, your product, your service, or your community. It also operates as a ‘hint’, preview, trailer, or behind-the-scenes, especially under the sign of Leo.

Overall this period marks one of the most transformative and impactful periods in the entire cycle, and should not be underestimated. Use this period to teach, share, give, demonstrate, host a behind-the-scenes, sell, launch, introduce, announce, share a signup page, a sales page, open or close a cart, or anything else that has a clear CTA.

The key to this transit is not just to be fully yourself, and let your freak flag fly but also to be playful, crack jokes, be silly, share funny gifs or memes, be creative, and be personal with your community. 

Memes and gifs that adequately express your playful side, theme your presentation or offers, or generate emotions that you’d like your audience to associate with you, your offers, or your brand is incredibly powerful at this time.

Build your posts around memes, and align this with your emails, presentations, or other content you’re releasing at this time. Don’t be afraid to theme your presentations or content, it helps your audience to want to participate and generates a healthy dose of excitement.

After all under Leo, excitement is the name of the game.

Marketing Advice:

Embrace Creativity: Infuse your Facebook marketing strategy with creativity, flair, and a touch of showmanship. This is a time to captivate your audience with visually appealing content and compelling storytelling.

Example Strategies:

  • Create eye-catching graphics, images, and videos that align with your brand and capture the essence of your message.

  • Utilize Facebook's features such as Carousel Ads, Stories, and Live videos to engage your audience and showcase your products or services.

  • Incorporate interactive elements, such as polls, quizzes, or contests, to encourage active participation from your followers.

Amplify Your Brand: Use the transit Moon in Leo to shine a spotlight on your brand and boost its visibility on Facebook. Focus on building a strong brand identity and sharing your unique value proposition with your audience.

Example Strategies:

  • Craft a consistent brand voice and visual style that resonates with your target audience.

  • Share compelling stories that highlight your brand's mission, values, and the impact it creates.

  • Collaborate with influencers or partner with relevant organizations to extend your brand's reach and enhance credibility.

Engage Your Audience: Foster meaningful connections and interactions with your Facebook audience. Encourage engagement, spark conversations, and create a sense of community.

Example Strategies:

  • Ask thought-provoking questions, seek feedback, and encourage users to share their opinions and experiences.

  • Respond promptly to comments, messages, and user-generated content to show your audience that you value their input.

  • Create Facebook Groups centered around your brand or niche to cultivate a community where followers can connect with each other and with your brand.

Strategic Content Creation: Develop a well-planned content creation strategy that aligns with the Leo energy and reflects your brand's unique qualities.

Example Strategies:

  • Share inspiring and motivational content that resonates with your audience's aspirations and passions.

  • Utilize storytelling techniques to convey your brand's message and create an emotional connection with your followers.

  • Incorporate behind-the-scenes content, sneak peeks, or exclusive offers to make your audience feel valued and special.

Sales and Promotion: Leverage the transit Moon in Leo to drive sales and promote your products or services effectively on Facebook.

Example Strategies:

  • Craft compelling offers, discounts, or limited-time promotions that align with the energy of Leo's enthusiasm and excitement.

  • Utilize Facebook Ads to target specific audience segments and maximize the visibility of your sales promotions.

  • Collaborate with influencers or run affiliate campaigns to expand your reach and tap into new customer bases.

Facebook Live
⨀

I couldn’t imagine a better time to host a Facebook Live than now. Especially if you have an offer, an invitation, an announcement, or are promoting, launching, or warming up your audience for your next upcoming offer. Here we see the Moon conjunct the natal Sun in Leo in Facebook Live’s chart. This creates something similar to a ‘new moon’ phase, and in the sign of Leo works excellently to generate intrigue, curiosity, and excitement, warm up your community, and get them in the mood.

Here we are feeling more playful and creative, and so is our community. Creating upbeat emotional states at this time through the use of gifs, memes, fun music, storytelling, and humor is all highly effective at this time. If you are using your Facebook Live as a presentation for something you’re launching, be sure to throw a lot of humor into your presentation by keeping the mood light, cracking jokes at yourself, sharing funny memes, photos, gifs, or videos, and be playful with the presentation itself. 

Marketing Advice:

Embrace Authenticity: Use Facebook Live as a platform to showcase your true self and the unique qualities of your brand. Embrace your authenticity and let your passion shine through in your live broadcasts.

Example Strategies:

  • Share personal stories, experiences, or insights that resonate with your audience and highlight your brand's values.

  • Demonstrate your expertise by providing valuable information, tips, or tutorials related to your industry.

  • Show behind-the-scenes glimpses of your business or give your audience a sneak peek into upcoming projects or events.

Engage and Interact: Facebook Live provides a unique opportunity to engage with your audience in real-time. Foster meaningful connections, encourage participation, and create a sense of community.

Example Strategies:

  • Ask viewers to comment, share their thoughts, or ask questions during your live broadcast. Respond to their comments and make them feel heard.

  • Conduct live Q&A sessions where you address audience questions and provide valuable insights.

  • Run contests, giveaways, or challenges during your live streams to encourage active participation.

Showmanship and Entertainment: Leverage the Leo energy to create engaging and entertaining Facebook Live broadcasts. Make use of creative visuals, storytelling techniques, and captivating presentations to captivate your audience.

Example Strategies:

  • Incorporate props, visuals, or slides to enhance the visual appeal of your live broadcasts.

  • Use storytelling techniques to convey your message and engage your audience emotionally.

  • Collaborate with influencers, industry experts, or guest speakers to bring added value and variety to your live streams.

Promotion and Call-to-Action: While focusing on authenticity and engagement, don't forget to integrate your marketing goals into your Facebook Live broadcasts. Use strategic promotion and call-to-action strategies to drive conversions and achieve your desired outcomes.

Example Strategies:

  • Sell your products or services during your live streams and highlight the benefits and value they provide.

  • Encourage viewers to visit your website, subscribe to your email list, or follow your social media channels for more updates and exclusive content.

  • Offer special promotions, discounts, or limited-time offers exclusively for your Facebook Live viewers.

Consistency and Scheduling: Establish a consistent schedule for your Facebook Live broadcasts to build anticipation and keep your audience engaged. Regularly communicate with your followers about upcoming live streams to ensure they don't miss out on valuable content.

Example Strategies:

  • Create a content calendar outlining your planned Facebook Live broadcasts, topics, and dates. Promote your upcoming broadcasts through social media posts and email newsletters.

  • Experiment with different formats, such as weekly series, interviews, panel discussions, or educational sessions, to provide variety and cater to different audience interests.

At the middle & end of Leo Energy - Beginning on the 2nd day of Leo Energy:


Facebook Posts
ASC ♀

In the second half of Leo Energy, we see the Moon conjunct the natal Ascendant and Venus in Facebook’s combined charts. This has some similarities to the summary above for Facebook Posts as both of these transits activated the Ascendant, so please feel free to refer to the above post for more suggestions on how to leverage this period. I will also add some additional suggestions and analysis here to include the addition of Venus in Leo.

So first as mentioned above activations to the Ascendant indicate the first impression, first introduction, first experience, the first face of your brand, and first interaction your audience has with you, your brand, your product, your service, or your community. It also operates as a ‘hint’, preview, trailer, or behind-the-scenes, especially under the sign of Leo. 

With the addition of Venus during this transit, there is a heightened ability to generate cash flow, through sharing your passions and values, as well as openly selling and focusing on sales especially when humor, creativity, playfulness, and addressing the needs of your community are prioritized.

Teaching, launching, announcing, cart open or cart close, flash sales, bonuses, giving high value, high-quality offers, generating excitement and curiosity, and warming up your audience for an upcoming launch are all supported at this time. 

Remember under Leo, the goal is to be your playful self, make jokes, tap into emotions, use gifs, memes, videos, funny photos, silly copy, and theme your content (ie 80’s music, Harry Potter, Beach Party, Pirates of the Caribbean, etc) Use movies, music, tv shows, world events, or cultural celebrations to make your event, posts, content, or offers more playful, inviting and community focused.

If you have used the first half of Leo to post engaging fun, playful content, host a live stream, or share an offer, use this period to continue your promotions, keep the party going and stack on more excitement and humor. 

Marketing Advice:

Emphasize Visual Appeal: With Venus in Leo, focus on creating visually stunning and captivating Facebook posts. Leverage high-quality images, videos, and graphics that resonate with your audience and evoke positive emotions.

Example Strategies:

  • Use professional and eye-catching visuals that align with your brand's aesthetics and values.

  • Incorporate vibrant colors, bold typography, and visually appealing layouts to make your posts stand out in the Facebook feed.

  • Highlight the beauty and visual aspects of your products or services to captivate the attention of your audience.

Communicate Your Brand's Values: Venus represents values, and incorporating your brand's values into your Facebook posts can help create a strong emotional connection with your audience.

Example Strategies:

  • Craft posts that highlight the values and principles your brand stands for, such as sustainability, inclusivity, or social responsibility.

  • Share stories, testimonials, or case studies that showcase how your brand's values positively impact your customers or the community.

  • Use your posts as an opportunity to educate and inspire your audience about topics aligned with your brand's values.

Generosity and Value-driven Content: Venus in Leo encourages generosity and the sharing of valuable content. Create Facebook posts that provide useful information, insights, or entertainment to your audience.

Example Strategies:

  • Offer free resources, downloadable guides, or e-books that provide value to your audience.

  • Share educational or informative content related to your industry or niche.

  • Provide tips, hacks, or actionable advice that your audience can apply in their lives or businesses.

Captivating Introductions and Trailers: The Ascendant represents the first introduction and first impressions. Craft compelling introductions and trailers in your Facebook posts to pique curiosity and entice your audience to engage further.

Example Strategies:

  • Use attention-grabbing headlines or hooks that create curiosity and encourage users to click and read more.

  • Create teaser posts that give a sneak peek into upcoming projects, launches, or events.

  • Incorporate behind-the-scenes photos or videos that provide a glimpse into your brand's story, processes, or work environment.

Cashflow Generation and Offers: Venus also represents generating cashflow. Utilize your Facebook posts to promote special offers, discounts, or exclusive deals to drive sales and revenue.

Example Strategies:

  • Craft compelling copy that highlights the value and benefits of your products or services.

  • Use persuasive language and calls-to-action that encourage users to make a purchase or take advantage of a limited-time offer.

  • Leverage Facebook's ad targeting capabilities to reach specific audience segments with tailored offers.

Facebook Live
☿ , ♀ Rx, ♃

The second half of Leo is ripe for potent live content, especially if you have leveraged the above transits for Facebook Posts and Facebook Lives under Leo. Here we see the Moon conjunct the natal Mercury, Venus Retrograde, and Jupiter in Leo in Facebook Live’s chart.

Mercury in Leo indicates a powerful opportunity to connect and communicate with your audience using playful, creative, humor and content that is structured as edutainment. Remember that people retain information better and are more likely to apply it if it feels fun, lightens up their associations, and stays in their minds.

Venus Retrograde in Leo suggests that this period can be used for sales, however, with the retrograde they may need a bit more warming up, internal support, and TLC, here we need to kindle a fire in them, get them excited and passionate and make sure that we are aligned with their values, and helping them to not only envision what is possible for them but to also embody it. Here we see the real-life impact and a potential increase in revenue by facilitating what we’re teaching so that they get a first-hand experience of the transformation. I really like hosting retreats, and giving exercises or walking through my methodology at this time so that their experience moves beyond the mental and is experienced in the heart. This helps them to know if it’s for them or not.

The exceptional power under Leo is that through giving generously and layering in humor and creativity we can build hyper loyalty with our community and people. 

Last but not least the activation to Jupiter in Leo spells massive expansion, both of income generating potential as well as community, engagement, and business growth. This is a secondary validation (if you needed it) that this is a great time to sell, open your cart, close your cart, or share other CTAs with your community (signing up for an event, joining your list or your group, giving feedback, etc). As well Jupiter in Leo also suggests fun and play while learning and teaching, especially in regard to personal and spiritual growth. Making this an exceptional time to teach, share, give generously, and don’t be afraid to put yourself out there. 

Marketing Advice:

Engage and Educate with Exciting Information: With Mercury in Leo, focus on delivering exciting and valuable information during your Facebook Live sessions. Engage your audience by sharing knowledge, insights, and actionable tips that they can implement in their lives or businesses.

Example Strategies:

  • Create educational Facebook Live sessions that teach your audience about your industry, niche, or specific topics of interest.

  • Demonstrate the implementation of your products or services to showcase their value and effectiveness.

  • Encourage audience participation by asking questions, conducting polls, or hosting live Q&A sessions.

Emphasize Passion and Value: With Venus retrograde in Leo, it's essential to emphasize passion, value, and generosity in your Facebook Live sessions. Focus on creating an emotional connection with your audience and highlighting the unique benefits of your offerings.

Example Strategies:

  • Share inspiring stories, personal experiences, or customer testimonials that evoke emotions and demonstrate the value of your products or services.

  • Offer exclusive discounts, limited-time promotions, or giveaways during your Facebook Live sessions to generate excitement and drive sales.

  • Provide free bonus content or resources that add value to your audience's experience and showcase your generosity.

Leverage Jupiter's Teaching and Publicity: Jupiter in Leo amplifies the teaching, publicity, and financial gains aspect of your Facebook Live sessions. Utilize this energy to expand your reach, establish your expertise, and attract new opportunities.

Example Strategies:

  • Promote your upcoming Facebook Live sessions in advance to generate buzz and anticipation.

  • Collaborate with influencers or industry experts to co-host or participate in your Facebook Live sessions, increasing your reach and credibility.

  • Create compelling and shareable content from your Facebook Live sessions, such as short clips, quotes, or summaries, to extend their impact beyond the live event.

Implement Data-Driven Strategies: With Mercury's influence, leverage data and analytics to optimize your Facebook Live marketing, sales, and content strategy.

Example Strategies:

  • Monitor viewer engagement metrics during your Facebook Live sessions, such as viewership, comments, likes, and shares, to understand what resonates with your audience.

  • Analyze the post-live performance of your sessions to identify patterns, trends, and areas for improvement.

  • Use data to refine your content strategy, delivery style, and topics based on audience preferences and interests.

Provide E-commerce Opportunities: Mercury's association with e-commerce suggests an opportunity to incorporate sales and lead generation tactics during your Facebook Live sessions.

Example Strategies:

  • Showcase products or services during your Facebook Live sessions, highlighting their features, benefits, and exclusive offers available to viewers.

  • Utilize interactive elements like clickable links, promo codes, or limited-time offers in the live session's description or comments section to drive viewers to make a purchase.

  • Leverage Facebook Live's comment section to engage with viewers, answer questions, and direct them to specific landing pages or lead capture forms.

INSTAGRAM

At the beginning of Leo Energy - Lasting for the 1st day of Leo Energy:


Instagram Reels
☿ ASC ⨀

A power-packed transit that sees the Moon conjunct the natal Mercury, Ascendant, and Sun in Leo in Instagram Reels chart. 

As shared under the summary for Facebook Live, Mercury in Leo indicates a powerful opportunity to connect and communicate with your audience using playful, creative, humor and content that is structured as edutainment. Remember that people retain information better and are more likely to apply it if it feels fun, lightens up their associations, and stays in their minds.

The Ascendant is the first impression, first introduction, first experience, the first face of your brand, and first interaction your audience has with you, your brand, your product, your service, or your community. It also operates as a ‘hint’, preview, trailer, or behind-the-scenes, especially under the sign of Leo. 

And finally, the Moon conjunct Instagram Reels Sun creates something similar to a ‘new moon’ phase, and the sign of Leo works excellently to generate intrigue, curiosity, and excitement, warm up your community, and get them in the mood.

Here we are feeling more playful and creative, and so is our community. Creating upbeat emotional states at this time through the use of gifs, memes, fun music, storytelling, and humor is all highly effective at this time. If you are using your Instagram Reels as a re-cap, preview, or hint at something you’re launching, be sure to throw a lot of humor into your content by keeping the mood light, cracking jokes at yourself, sharing funny memes, photos, gifs, or videos, and be playful with the content itself. 

Marketing Advice:

Deliver Informative and Engaging Content: With Mercury in Leo, focus on creating Reels that are not only visually captivating but also provide valuable information or teach something meaningful to your audience. Showcase your expertise and engage viewers with content that is both entertaining and educational.

Example Strategies:

  • Create instructional Reels that provide step-by-step guides, tips, or tutorials related to your niche or industry.

  • Share valuable insights, industry updates, or thought-provoking information in a concise and visually appealing format.

  • Collaborate with influencers or experts to co-create Reels that offer a unique perspective or demonstrate advanced techniques.

Make a Memorable First Impression: The Ascendant's influence highlights the importance of creating strong first impressions, introducing your brand or content in a captivating and intriguing way.

Example Strategies:

  • Use behind-the-scenes footage, trailers, or teasers to generate excitement and anticipation for upcoming Reels.

  • Design visually stunning Reels that showcase your brand's unique aesthetics, values, or personality right from the start.

  • Experiment with creative formats, storytelling techniques, or unexpected elements to grab attention and leave a lasting impact.

Shine a Spotlight on Creativity and Passion: With the Sun's influence, leverage the Leo energy to highlight your creativity, passion, and authenticity. Make your Reels stand out by infusing them with your unique brand voice and showcasing your genuine enthusiasm.

Example Strategies:

  • Create Reels that express your brand's personality through playful, humorous, or inspirational content.

  • Showcase your creativity through visually stunning editing, unique visual effects, or innovative storytelling techniques.

  • Demonstrate your passion for your products, services, or industry through engaging and enthusiastic on-camera performances.

Generate Excitement and Popularity: Under Leo's influence, focus on generating excitement, building popularity, and attracting a wider audience to your Instagram Reels.

Example Strategies:

  • Use trending music, dances, or challenges to ride the wave of popular trends and increase the visibility of your Reels.

  • Encourage viewer participation by asking questions, hosting contests, or inviting users to recreate your Reels and tag your account.

  • Collaborate with influencers or other brands to co-create Reels that leverage their existing popularity and expand your reach.

Incorporate E-commerce Opportunities: With Mercury's association with e-commerce, consider integrating sales or lead generation tactics within your Instagram Reels.

Example Strategies:

  • Showcase products or services in an engaging and visually appealing way, highlighting their features, benefits, or exclusive offers available to viewers.

  • Utilize clickable links in your Reel captions to direct viewers to specific landing pages, product pages, or lead capture forms.

  • Leverage Reels' comment section to engage with viewers, answer questions, and provide additional information about your offerings.

Instagram Live
☾

Like an actor fully embodying a character that your audience can relate to, who tells a story, makes them laugh and keeps their attention captivated, you have the power to channel key emotional states and playfulness that are well received by your audience on Instagram Live at this time. Here we see the transit Moon conjunct the natal Moon in Leo in Instagram Live’s chart which creates a Lunar Return and operates similarly to a ‘New Moon’.

Lunar Returns are the beginning of a new cycle and are key to understanding the characteristics, needs, emotional states, and unconscious wants of our audience through their associated sign on the platform where they occur. In this case, under the sign of Leo, we see that one of the needs for our audience under Instagram Live is playful creativity, humor, silliness, and having fun. They likely participate in Lives to learn something that they’re interested in as a hobby, are curious about, or have a passion around.

And after the movement through the sign of Cancer, they are deeply needing extra TLC, and appreciate gifts, surprises, and being loved on.

This helps to inform how you approach your Instagram Lives at this time. Because it’s a lunar return and the beginning of a new cycle, it's best to warm up your audience slowly, and not jump right into pitching (remember what I just shared above about Cancer). Use the beginning of your Live to love on them, give them something valuable, have fun, crack jokes, be playful, and make sure they’re playing along and laughing with you before you share your offers.

Marketing Advice:

Introduce New Offers and Initiatives: The Lunar Return marks a fresh start, making it an excellent opportunity to introduce new offers, products, services, or initiatives to your audience during your Instagram Live sessions. Use this time to share exciting news, updates, or exclusive content.

Example Strategies:

  • Announce and showcase new products or services through interactive and engaging live demonstrations or Q&A sessions.

  • Use Instagram Live to unveil limited-time offers, discounts, or promotions, generating a sense of urgency and excitement among viewers.

  • Collaborate with influencers or industry experts to co-host Instagram Live sessions and introduce joint ventures or special projects.

Tap into Creativity and Passion: Leo's influence encourages creativity, passion, and authenticity. Utilize Instagram Live to showcase your unique talents, skills, or perspectives, and let your passion shine through.

Example Strategies:

  • Host live workshops or tutorials that allow you to share your expertise, provide valuable insights, or teach your audience something new.

  • Perform live demonstrations or showcase behind-the-scenes content that highlights your creative process or the making of your products.

  • Engage your audience through interactive elements, such as live Q&A sessions, polls, or challenges, that inspire creativity and participation.

Generate Excitement and Build Popularity: Leverage the Leo energy to create Instagram Live sessions that generate excitement, engage your audience, and increase your popularity on the platform.

Example Strategies:

  • Promote your upcoming Instagram Live sessions in advance, building anticipation and inviting your audience to join the live event.

  • Utilize engaging visuals, props, or costumes during your Instagram Live broadcasts to create a visually captivating and entertaining experience.

  • Encourage viewers to interact with your content by inviting them to ask questions, leave comments, or participate in interactive activities during the live session.

Embrace Generosity and Authentic Connection: Under the influence of Leo, focus on building authentic connections and fostering a sense of generosity and appreciation with your audience during your Instagram Live sessions.

Example Strategies:

  • Offer exclusive discounts, giveaways, or special perks to your live viewers as a token of gratitude for their support and engagement.

  • Share personal stories or experiences that resonate with your audience, allowing them to connect with you on a deeper level.

  • Respond to viewer comments, questions, or direct messages during your live session to show genuine care and engagement with your community.

Infuse Playfulness and Humor: Leo's energy encourages a lighthearted and playful approach. Incorporate humor and entertainment into your Instagram Live sessions to create a fun and enjoyable experience for your viewers.

Example Strategies:

  • Incorporate storytelling techniques, jokes, or funny anecdotes to add a touch of humor to your live broadcasts.

  • Collaborate with influencers or entertainers known for their humor or comedic style to co-host Instagram Live sessions with you.

  • Use interactive games, challenges, or quizzes to engage your audience and bring a playful element to your live sessions.

Instagram Stories
⨀  ☾

Similar to the two transits above, here we see the Moon conjunct the natal Sun and Moon in Leo in Instagram Stories chart. If you’re not sure how to use this transit, please read the above two Instagram transits to get an idea of how you can leverage this period. 

Overall, this transit creates a double ‘new moon’ effect and can operate as an excellent window to warm up your audience through previews, trailers, hints, or re-caps or to give them something valuable through your Instagram Story. Remember humor and playfulness are king during this time so whatever you do share, make sure it’s punchy, catchy, has great visuals, gifs, memes, and/or music, and jumps right to the point to get them excited and curious.

Don’t be afraid to theme your Stories, use gifs or associations that trigger positive, or playful memories or emotions in your followers. Invite them along for a journey, get them excited about what’s to come, show a behind-the-scenes, and above all keep it light.

Marketing Advice:

Spotlight Your Offers and Promotions: The Sun's influence brings attention to your offers and promotions. Use Instagram Stories to highlight your products, services, or special deals in a visually appealing and engaging way. Make sure your stories provide clear and compelling calls to action (CTAs) to encourage your followers to take action.

Example Strategies:

  • Showcase your products or services through visually appealing and attention-grabbing stories that highlight their unique features and benefits.

  • Create limited-time offers or flash sales exclusively for your Instagram Stories audience, providing a sense of urgency and exclusivity.

  • Use interactive stickers, polls, or swipe-up links to drive engagement and direct followers to your website or landing page.

Present Exciting Ideas and Content: Under the influence of Leo, embrace creativity and passion in your Instagram Stories. Use this platform to share exciting ideas, behind-the-scenes glimpses, and valuable content that resonates with your audience's interests and desires.

Example Strategies:

  • Share sneak peeks, teasers, or behind-the-scenes content related to upcoming launches, events, or projects. Build anticipation and excitement among your followers.

  • Use storytelling techniques to captivate your audience and create a connection between your brand and your followers' aspirations or pain points.

  • Incorporate interactive elements, such as quizzes, polls, or question boxes, to engage your audience and encourage their active participation.

Engage Your Followers with Clear CTAs: With the start of a new lunar cycle, take the opportunity to engage your followers and guide them towards specific actions. Craft clear and compelling calls to action within your Instagram Stories to drive engagement, website visits, or conversions.

Example Strategies:

  • Include direct and explicit CTAs in your stories, such as "Swipe up to learn more," "Tap to shop now," or "Tag a friend who needs this."

  • Encourage user-generated content by inviting your followers to share their experiences, testimonials, or creative interpretations related to your brand or products.

  • Use the "Ask a Question" sticker to prompt your followers to submit questions or requests, which you can address in future stories or create dedicated content around.

Embrace Generosity and Popularity: Leo's energy emphasizes generosity and popularity. Use Instagram Stories to showcase your brand's values, give back to your audience, and build a loyal following.

Example Strategies:

  • Host exclusive giveaways or contests through Instagram Stories, offering your followers the chance to win special prizes or experiences.

  • Collaborate with influencers or brand ambassadors to create engaging and mutually beneficial content that exposes your brand to a wider audience.

  • Share user-generated content or feature customer testimonials in your stories, highlighting the positive experiences of your existing customers.

Infuse Playfulness and Humor: Leo's influence encourages a playful and humorous approach. Inject entertainment, playfulness, and humor into your Instagram Stories to create an enjoyable and engaging experience for your followers.

Example Strategies:

  • Share lighthearted and funny content, such as memes, jokes, or relatable anecdotes, that align with your brand's tone and resonate with your target audience.

  • Use interactive features like AR filters, stickers, or GIFs to add a playful and visually appealing element to your stories.

  • Experiment with creative storytelling formats, such as mini skits or narratives, that entertain and engage your followers.

At the middle & end of Leo Energy - Beginning on the 2nd day of Leo Energy:


Instagram Stories
ASC ♀

This an excellent period to share an announcement, release a preview, a hint, a behind-the-scenes, open your cart, close your cart, or share a CTA using Instagram Stories. This transit sees the Moon conjunct the natal Ascendant and Venus in Leo in Instagram Stories chart. 

The Ascendant is the first impression, first introduction, first experience, the first face of your brand, and first interaction your audience has with you, your brand, your product, your service, or your community. It also operates as a ‘hint’, preview, trailer, or behind-the-scenes, especially under the sign of Leo. 

With the addition of Venus during this transit, there is a heightened ability to generate cash flow, through sharing your passions and values, as well as openly selling and focusing on sales especially when humor, creativity, playfulness, and addressing the needs of your community are prioritized.

Teaching, launching, announcing, cart open or cart close, flash sales, bonuses, giving high value, high-quality offers, generating excitement and curiosity, and warming up your audience for an upcoming launch are all supported at this time.

Remember under Leo, the goal is to be your playful self, make jokes, tap into emotions, use gifs, memes, videos, funny photos, silly copy, and theme your content (ie 80’s music, Harry Potter, Beach Party, Pirates of the Caribbean, etc) Use movies, music, tv shows, world events, or cultural celebrations to make your event, posts, content, or offers more playful, inviting and community focused.

Marketing Advice:

Make a Memorable First Impression: With the influence of the Ascendant, focus on creating impactful and visually stunning first impressions in your Instagram Stories. Use captivating visuals, intriguing teasers, and alluring hints to pique the curiosity of your followers and entice them to watch your stories.

Example Strategies:

  • Use eye-catching images or videos as the opening frames of your stories to immediately grab attention.

  • Incorporate teaser text or creative captions that generate excitement and curiosity about the content you'll be sharing in your stories.

  • Experiment with unique story formats, such as animated sequences or stop-motion videos, to create a visually memorable introduction.

Showcase Beauty, Values, and Generosity: Venus in Leo encourages you to highlight the beauty, values, and generosity of your brand in your Instagram Stories. Emphasize visually appealing aesthetics, showcase your brand's core values, and convey a sense of abundance and generosity in your content.

Example Strategies:

  • Use high-quality visuals, filters, and editing techniques to create a visually stunning and cohesive aesthetic for your Instagram Stories.

  • Share stories that align with your brand's values, such as social causes you support, sustainability initiatives, or acts of kindness.

  • Incorporate elements of generosity, such as exclusive offers, giveaways, or limited-time promotions, to reward and engage your followers.

Create Engaging and Exciting Content: The combination of Leo's energy and the Moon's transit signifies an opportunity to infuse your Instagram Stories with creativity, passion, and excitement. Craft content that captivates your audience, showcases your brand's unique offerings, and sparks their enthusiasm.

Example Strategies:

  • Share behind-the-scenes footage that offers a glimpse into your creative process, product development, or events, fostering a sense of exclusivity and connection.

  • Utilize dynamic storytelling techniques, such as sequential frames, visual narratives, or cliffhangers, to create anticipation and keep your followers engaged.

  • Incorporate interactive elements like quizzes, polls, or Q&A sessions to encourage active participation and feedback from your audience.

Embrace the Glamour of Leo: Leo is associated with a sense of glamour and playfulness. Use Instagram Stories to add a touch of sparkle, personality, and humor to your content, enhancing its appeal and making it more enjoyable for your followers.

Example Strategies:

  • Experiment with augmented reality (AR) filters or effects that enhance your stories with a touch of glamour, whimsy, or entertainment.

  • Infuse your stories with personal anecdotes, playful captions, or humorous moments that resonate with your target audience.

  • Collaborate with influencers, celebrities, or brand ambassadors who embody the glamour and charisma of Leo, adding star power and attracting attention to your stories.

TIKTOK

At the beginning of Leo Energy - Lasting for the 1st day of Leo Energy:


TikTok Videos
☿ ⨀ ☊ MC

One heck of a transit for anyone who is leveraging TikTok to grow their brand. This transit sees the Moon (public needs) conjunct the natal Mercury (teaching /education/ information/ implementation/ e-commerce, decisions), Sun (spotlight/attention/vitality), North Node (purpose, direction), and the Midheaven (reputation/credibility, legacy/expert status/success) in Leo (show don’t tell, generosity/popularity) in TikTok’s combined charts. 

Here you have the ability to tap into a potent combination of astrological momentum behind the content you share at this time. 

Mercury in Leo indicates a powerful opportunity to connect and communicate with your audience using playful, creative, humor and content that is structured as edutainment. Remember that people retain information better and are more likely to apply it if it feels fun, lightens up their associations, and stays in their minds.

The Moon conjunct with TikTok’s Sun creates something similar to a ‘new moon’ phase, and the sign of Leo works excellently to generate intrigue, curiosity, and excitement, warm up your community, and get them in the mood. 

The North Node in Leo indicates the higher purpose or needs of our collective community, what they are seeking above the more obvious solutions to their immediate problems. Here we see a drive and innate self-direction towards playful creativity, happiness, joy, taking risks, and learning about themselves from an embodied and experiential approach.

And finally, the Midheaven rules our reputation, credibility, achievements, success, legacy, and what you’re known for as an expert (aka your expert status). In the sign of Leo this is permission to shine, and be fully your creative, fun, playful, and humorous self.

Whether you are using your content at this time to teach, hint, warm up, or build credibility for your brand, this can be an excellent transit. Don’t be afraid to be your funky unique self. 

Marketing Advice:

Embrace Creative Communication: With the influence of Mercury, focus on enhancing your communication skills and leveraging TikTok's dynamic platform to deliver your message in a creative and engaging way. Emphasize clarity, authenticity, and uniqueness in your content to captivate your audience and establish yourself as a thought leader or expert in your niche.

Example Strategies:

  • Utilize TikTok's audio and visual features to craft attention-grabbing and informative videos that convey your message effectively.

  • Incorporate storytelling techniques to engage your viewers emotionally and leave a lasting impression.

  • Experiment with different video formats, such as tutorials, behind-the-scenes peeks, or informative series, to showcase your expertise and provide valuable content.

Express Your Authentic Self: With the Sun's influence, prioritize showcasing your authentic self and leveraging your unique personality and talents on TikTok. Let your passion and creativity shine through your content to resonate with your audience and build a genuine connection.

Example Strategies:

  • Share your personal experiences, insights, or challenges to establish authenticity and create relatable content.

  • Incorporate your unique talents, whether it's singing, dancing, comedy, or any other form of self-expression, to stand out and showcase your individuality.

  • Engage with trends and challenges in a way that aligns with your authentic voice and brand message, adding your own unique twist.

Follow Your Purpose and Inspire Others: The North Node's presence indicates a calling to align your TikTok content with your higher purpose and inspire others along the way. Consider the impact you want to make and the values you want to promote through your videos.

Example Strategies:

  • Share motivational or inspirational content that uplifts and empowers your audience.

  • Highlight your personal growth journey and the lessons you've learned, offering guidance and support to those who resonate with your message.

  • Collaborate with like-minded creators or experts in your field to amplify your impact and reach a wider audience.

Amplify Your Reach and Influence: With the Midheaven's influence, focus on expanding your reach, building your personal brand, and establishing your authority on TikTok. Use this transit to elevate your profile, increase your visibility, and attract opportunities for growth and recognition.

Example Strategies:

  • Engage with trending topics and hashtags relevant to your niche to increase your visibility and reach a broader audience.

  • Collaborate with other influencers or TikTok creators who align with your brand values and can help amplify your message.

  • Consistently provide valuable content that establishes you as a trusted source of information or inspiration, helping you gain credibility and grow your following.

At the middle & end of Leo Energy - Beginning on the 2nd day of Leo Energy:


TikTok Videos
☿ Rx

Here in the second half of Leo, we see an opportunity to re-visit previously explored content, themes, topics, media, information, and philosophies. With the Moon conjunct the natal Mercury Retrograde in Leo in TikTok’s combined charts, we can use this period to serve as a re-cap, a series on implementation, to dive deep into the application of the information previously covered, to re-expose your community to content forms the creative foundation of your work, or to bring a newfound sense of play, humor, or creativity to matters at hand.

Under Mercury Retrograde in Leo, we are reminded of the power of embodiment and experiential wisdom, that sometimes for information to be learned and retained we must move it through the body, this can look like a demonstration, a workshop, a preview, a re-cap, a behind-the-scenes, the sharing of an exercise, showing different approaches or applications or use cases. Here the power is in emotion, creativity, humor, and generosity. Over giving, having fun, cracking jokes, sharing funny memes, gifs, or video clips, using funny clip art, or over-exaggerated graphics or sound effects in your videos can help to bring this home, as well as the use of ‘themes’ of your content. Think fun movies, cartoons, music, tv-shows, world events, celebrity gossip, and so on.

With the activation of the natal Mercury Retrograde in TikTok’s combined charts they need more time to process the information, integrate it on an internal level and potentially assist in letting go of any heaviness, shame, belief systems, or associations, and the fastest way to do this is through humor and playfulness. They’re likely not ready to make decisions at this time, but what you plant now will yield results later on. 

Marketing Advice:

Reflect and Refine Your Messaging: Mercury Retrograde invites you to review your communication style and refine your messaging. Take this time to reflect on the past content you've created and identify areas for improvement. Pay attention to how you can effectively express yourself, ensuring clarity and authenticity in your TikTok videos.

Example Strategies:

  • Revisit previous TikTok content and identify your most successful or popular videos. Analyze what resonated with your audience and find ways to incorporate similar elements into your current content.

  • Experiment with different approaches to your messaging, such as storytelling, humor, or educational content, to discover what works best for engaging your audience.

  • Take advantage of TikTok's editing features to add creative effects and captions that enhance your message and captivate viewers.

Embrace Nostalgia: Mercury Retrograde offers an opportunity to tap into nostalgia, evoking emotions and connections with your audience. By revisiting past trends or themes, you can create content that sparks fond memories and resonates deeply with your TikTok community.

Example Strategies:

  • Incorporate throwback elements into your TikTok videos, such as retro music, fashion styles, or references to popular culture from the past.

  • Engage with TikTok trends that have resurfaced or gained popularity again, putting your unique spin on them to create a sense of familiarity and nostalgia.

  • Share personal stories or experiences from your past that evoke nostalgia and create a sense of connection with your audience.

Focus on Visual Storytelling: With Mercury Retrograde in Leo, visual storytelling becomes essential in capturing the attention of your TikTok audience. Use vibrant visuals, captivating editing techniques, and creative storytelling to make a lasting impact.

Example Strategies:

  • Experiment with different video formats, such as vlogs, tutorials, or short skits, to tell engaging stories that resonate with your audience.

  • Leverage TikTok's features, including filters, transitions, and text overlays, to enhance the visual appeal of your content.

  • Incorporate visually striking elements like colors, props, or costumes that align with your brand and help create a memorable TikTok presence.

Engage in Conversations: Mercury Retrograde invites you to actively engage with your TikTok community. Encourage comments, respond to messages, and foster conversations to build a sense of connection and loyalty among your audience.

Example Strategies:

  • Pose questions or create polls in your TikTok videos to encourage viewer participation and generate conversations.

  • Respond to comments and direct messages promptly, showing genuine interest in your audience's thoughts and opinions.

  • Collaborate with other TikTok creators or engage in duets to expand your reach and connect with new audiences.

TikTok Live Events
♀ ♂

What happens when the heart and our personal will come together in the flamboyant, carefree, and playful sign of Leo?

Well, we’re about to find out. Here we see the Moon conjunct the natal Venus and Mars in Leo in TikTok Live Event’s chart.

If you’re planning on holding a Live Event on TikTok at this time, you have chosen well.

The Moon in the Sign of Leo heightens our audience’s appreciation for fun, playfulness, excitement, gifts, humor, and pleasure. 

With the addition of Venus during this transit, there is a heightened ability to generate cash flow, through sharing your passions and values, as well as openly selling and focusing on sales especially when humor, creativity, playfulness, and addressing the needs of your community are prioritized. 

And finally, Mars brings it all home. Mars is the planet of action, CTAs, willpower, and motivation and in the sign of Leo, it is ready to go all the way in whatever captures its attention and feels exciting and fun.

Teaching, launching, announcing, cart open or cart close, flash sales, bonuses, giving high value, high-quality offers, generating excitement and curiosity, and warming up your audience for an upcoming launch are all supported at this time.

Remember under Leo, the goal is to be your playful self, make jokes, tap into emotions, use gifs, memes, videos, funny photos, silly copy, and theme your content (ie 80’s music, Harry Potter, Beach Party, Pirates of the Caribbean, etc) Use movies, music, tv shows, world events, or cultural celebrations to make your event, posts, content, or offers more playful, inviting and community focused. 

Marketing Advice:

Showcase Your Creativity: With Venus and Mars in Leo, your TikTok Live Events have the potential to be vibrant and visually stunning. Embrace your creative side and use this opportunity to showcase your unique talents, skills, and ideas in a way that captivates your audience.

Example Strategies:

  • Design visually appealing sets or backgrounds for your live events, incorporating elements that reflect your brand and capture the attention of viewers.

  • Incorporate dynamic and engaging activities or performances into your live events, such as music, dance, art demonstrations, or interactive games.

  • Collaborate with other TikTok creators or influencers to add variety and new perspectives to your live events, expanding your reach and attracting new audiences.

Foster a Sense of Excitement: Venus and Mars in Leo create an energetic and passionate atmosphere. Use this energy to generate excitement and anticipation for your TikTok Live Events, encouraging your audience to participate and engage with your content.

Example Strategies:

  • Tease upcoming live events through short promotional videos that highlight the key features or themes of the event, building anticipation among your followers.

  • Use engaging captions, calls-to-action, and countdowns in your TikTok posts to create a sense of urgency and excitement leading up to your live events.

  • Interact with your audience during the live events by responding to comments, asking questions, and creating a lively and engaging atmosphere.

Emphasize Personal Connection: With Venus in Leo, it's important to create a sense of personal connection and engagement with your audience during TikTok Live Events. Foster an inclusive and interactive environment that makes your viewers feel valued and part of the experience.

Example Strategies:

  • Engage with your audience by responding to comments, giving shoutouts, or acknowledging their presence during the live events.

  • Encourage viewers to participate by asking questions, conducting polls, or hosting interactive segments where they can contribute their ideas or opinions.

  • Show genuine appreciation for your audience's support and involvement by expressing gratitude and acknowledging their contributions.

Prioritize High-Quality Production: With Venus and Mars in Leo, the quality of your TikTok Live Events is crucial. Invest in high-quality production, including clear audio, good lighting, and smooth transitions, to provide a professional and enjoyable viewing experience for your audience.

Example Strategies:

  • Use professional-grade equipment, such as microphones and cameras, to ensure clear and crisp audio and video during your live events.

  • Test your internet connection and address any potential technical issues before going live to minimize disruptions.

  • Plan and rehearse your live events to ensure smooth transitions, engaging content flow, and a polished presentation.

YOUTUBE

At the beginning of Leo Energy - Lasting for the 1st day of Leo Energy:


YouTube Shorts
♀☾

A great time to let the cat out of the bag! This transit sees the Moon conjunct the natal Venus and Moon in Leo in YouTube Shorts chart.  This not only brings passion, play, and creativity to the forefront but it also creates a Lunar Return where the transit Moon returns to the exact same degree, sign, and house that the Birth Moon that YouTube Shorts was born under. 

Lunar Returns are the beginning of a new cycle and are key to understanding the characteristics, needs, emotional states, and unconscious wants of our audience through their associated sign on the platform where they occur. In this case, under the sign of Leo, we see that one of the needs for our audience under YouTube Shorts is playful creativity, humor, silliness, and having fun. They likely engage in Shorts to learn something that they’re interested in as a hobby, are curious about, or have a passion around.

This can be a great time to share news, trailers, and previews, give hints, open or close a cart, make an announcement, or give them gifts.

And after the movement through the sign of Cancer, they are deeply needing extra TLC, and appreciate gifts, surprises, and being loved on.

With the addition of Venus during this transit, there is a heightened ability to generate cash flow, through sharing your passions and values, as well as openly selling and focusing on sales especially when humor, creativity, playfulness, and addressing the needs of your community are prioritized.

This helps to inform how you approach your YouTube Shorts at this time. Because it’s a lunar return and the beginning of a new cycle, it's best to warm up your audience slowly, and not jump right into pitching (remember what I just shared above about Cancer). Use the beginning of your shorts to love on them, give them something valuable, have fun, crack jokes, be playful, fill their cup, and then introduce or share your offer. Remember under Venus in Leo this is also an exceptional period to share your values and to over give. 

Marketing Advice:

Embrace Passionate and Engaging Content: With Venus in Leo, it's crucial to tap into your authentic passions and create content that sparks excitement and enthusiasm. Your YouTube Shorts should reflect your genuine enthusiasm for the topics you cover, capturing the attention and interest of your viewers.

Example Strategies:

  • Share your unique expertise, talents, or hobbies with confidence and passion, showcasing your authenticity and love for what you do.

  • Create visually striking and attention-grabbing intros that highlight the vibrant energy and playfulness of Leo.

  • Incorporate humor, entertainment, and interactive elements to keep your audience engaged and excited.

Showcase Creativity and Visual Appeal: Venus in Leo emphasizes the importance of aesthetics and beauty. Focus on creating visually captivating YouTube Shorts that stand out and leave a lasting impression on your viewers.

Example Strategies:

  • Experiment with visually appealing editing techniques, transitions, and effects to enhance the overall production value of your shorts.

  • Utilize vibrant and bold colors that align with the passionate and dynamic nature of Leo.

  • Consider incorporating visually striking elements, such as animations, graphics, or unique visual storytelling approaches, to captivate your audience's attention.

Connect with Your Audience's Desires: The Moon in Leo highlights the public's needs and wants, emphasizing the importance of understanding your audience's desires and delivering content that resonates with them.

Example Strategies:

  • Conduct research and engage with your audience to gain insights into their interests, preferences, and aspirations.

  • Tailor your YouTube Shorts to address specific pain points or provide solutions that align with your viewers' desires.

  • Implement clear calls to action (CTAs) that encourage engagement, such as asking viewers to like, comment, share, or subscribe.

Foster a Sense of Generosity and Playfulness: Under the influence of Leo, the public craves content that exudes generosity, playfulness, and humor. Incorporate these elements into your YouTube Shorts to establish a strong connection with your audience.

Example Strategies:

  • Share valuable tips, insights, or advice generously, demonstrating your willingness to contribute and help your viewers.

  • Infuse a sense of playfulness and lightheartedness into your content, incorporating humorous anecdotes, witty commentary, or engaging challenges.

  • Encourage interaction and participation from your viewers, inviting them to join in the fun or share their own experiences related to your shorts.

At the middle & end of Leo Energy - Beginning on the 2nd day of Leo Energy:


YouTube Videos, Engagement & SEO
♄

When the Moon and Saturn time together we can be certain that something significant is being built or decided upon. The Moon represents the needs of the public, and their inner longing and subconscious patterns at that point in the cycle, and when conjunct with Saturn which represents commitment, mastery, obligations, and responsibility, we can expect that our community is feeling burdened and restricted emotionally as well as pressured to ‘adult’.

Emotionally they are desiring stability while also equally resisting it as it feels restrictive and repressive to their intuitive and freedom-seeking nature. But without Saturn, nothing would materialize and so we understand its importance even if we fight it with the power of a thousand Suns. Saturn also represents time and karma, and so we are reminded during this transit that what we put in, we get out, but it may take longer than we like.

Under the influence of Leo's energy, this could not be more prominently felt, as Leo is the playful creative side of ourselves, that needs flexibility and freedom to create and under Saturn, it’s feeling a lot of pressure where creativity may begin to feel like work.

The goal with this transit is to learn to apply our creative talents to building something of tangible value, and through the process of commitment.

So what does this mean for your YouTube Channel? Well in general this is a great transit to share your creative approach to things that you have gotten tangible results in. Things that your community is looking to achieve for themselves. Share your approaches to getting things done, to following through, and the strategies that have gotten you results, and encourage them to make these commitments themselves.

Provide them a tangible path forward, break your content down into steps, share a process with resources, and be honest about what it took for you (time, investment) to attain those results.  This is also a great time to share foundational structural content (Saturn) in a playful, creative, or humorous way (Leo). Give them something of value to help them get started or make the process easier on them, especially if it helps them to begin building or committing to the process. 

Marketing Advice:

Embrace Consistency and Commitment: Saturn in Leo emphasizes the importance of consistency and long-term commitment to your YouTube channel. Focus on developing a regular content schedule and deliver high-quality videos that align with your brand's values and niche.

Example Strategies:

  • Create a content calendar that outlines your video topics, release dates, and a consistent filming and editing process.

  • Invest time in scripting, planning, and polishing your content to ensure it aligns with your audience's expectations and delivers value.

  • Communicate your commitment to your audience by providing reliable and dependable content, establishing trust and loyalty.

Infuse Creativity and Playfulness: Leo's influence encourages you to tap into your creative side, infusing your content with humor, playfulness, and entertainment. Engaging your audience's emotions and generating excitement will help you build rapport and popularity.

Example Strategies:

  • Incorporate storytelling techniques, engaging visuals, and humorous anecdotes to captivate your viewers' attention and foster a sense of connection.

  • Experiment with different formats, such as comedic skits, vlogs, or interactive challenges, to showcase your creativity and entertain your audience.

  • Collaborate with other creators or feature guest appearances to add variety and a fresh perspective to your content.

Show Your Passion and Expertise: Saturn in Leo invites you to showcase your passion and expertise in your YouTube videos. Highlight your unique skills and knowledge while delivering valuable content that aligns with your audience's interests.

Example Strategies:

  • Share educational or informative content that demonstrates your expertise in your niche and addresses your viewers' pain points or challenges.

  • Create tutorials, how-to videos, or product reviews that showcase your in-depth knowledge and passion for your subject matter.

  • Incorporate personal stories and experiences that humanize your brand and allow your audience to connect with you on a deeper level.

Cultivate a Generous and Supportive Community: Saturn in Leo encourages you to build a community around your YouTube channel. Foster a sense of generosity, support, and inclusivity to create a space where your audience feels valued and engaged.

Example Strategies:

  • Actively respond to comments, engage with your audience, and create a dialogue to build rapport and strengthen the relationship with your viewers.

  • Encourage viewer participation through calls to action, polls, or community challenges, fostering a sense of belonging and shared experiences.

  • Organize giveaways, exclusive content, or behind-the-scenes access as a way to reward and appreciate your loyal subscribers.

YouTube Ads
⨀ ♀ Rx ♄

What a transit! Here we see the Moon conjunct the natal Sun (Illumination, Visibility, Awareness, Spotlight/Vitality), Venus Retrograde (Values, Cashflow, Expression, internalized or in need of additional warming up), and Saturn (Commitment, Mastery, Foundations, Expertise, Restriction, Responsibilities/Building) in Leo (Playfulness, creativity, Behind-the-Scenes, Pleasure, Hobbies). 

First, with the Moon conjunct with the Sun in Leo, we see something similar to a ‘new moon’, or the beginning of a new cycle, an excellent opportunity for previews, hints, warming up an audience, and bringing attention to something they weren’t exposed to before (announcements, new content, new concepts, new modalities, new information). 

Venus Retrograde in Leo suggests that this period can be used for sales, however, with the retrograde they may need a bit more warming up, internal support, and TLC, here we need to kindle a fire in them, get them excited and passionate and make sure that we are aligned with their values, and helping them to not only envision what is possible for them but to also embody it.  You may wish to run ads for events, retreats, or experiential offers, or to provide them something of value to warm them up at this time and get them ready for the bigger offer. 

And finally Saturn in Leo -  Please see the above transit of YouTube Videos for my summary of Saturn in Leo which is shared with the chart of YouTube Ads as well. Here we are putting forth foundational content with a playful, creative, or humorous approach, and encouraging our viewers to take action.

This can be a great period for commitment, over time, here you may need to look into warm-up ads, retargeting, or a longer funnel to help expose your audience to more in-depth materials. With Leo, we are not afraid to be ourselves, to explore more serious topics with a playful, creative approach, to use creative ways to teach and encourage our audience to learn, such as funny ad videos, parodies, satire, gifs, memes, exaggerated emotional responses and so on.

Marketing Advice:

Embrace Creativity and Authenticity: The Sun in Leo emphasizes the need to shine a spotlight on your YouTube Ads campaigns. Infuse your content with creativity, passion, and authenticity to capture your audience's attention and stand out from the crowd.

Example Strategies:

  • Develop visually appealing and engaging ad content that showcases the unique aspects of your brand, products, or services.

  • Use storytelling techniques to evoke emotions and establish a connection with your viewers.

  • Incorporate humor, playfulness, and creativity in your ad scripts, visuals, and overall presentation to make a memorable impression.

Focus on Value and Generosity: Venus Retrograde in Leo indicates a need to prioritize value and generosity in your YouTube Ads campaigns. Emphasize the benefits and value that your products or services bring to your audience's lives, and create a sense of excitement around special offers or promotions.

Example Strategies:

  • Highlight the unique selling points and advantages of your products or services in your ad messaging.

  • Offer exclusive discounts, rewards, or bonuses to YouTube viewers as a way to generate interest and incentivize conversions.

  • Show appreciation for your audience by delivering valuable content alongside your ads, such as tutorials, tips, or behind-the-scenes sneak peeks.

Implement a Strategic Approach: Saturn in Leo brings structure and a long-term perspective to your YouTube Ads strategies. Focus on developing a well-defined plan, measuring results, and refining your campaigns to maximize effectiveness and achieve your marketing goals.

Example Strategies:

  • Set clear objectives for your YouTube Ads campaigns, whether it's increasing brand awareness, driving conversions, or expanding your subscriber base.

  • Regularly analyze and optimize your ad performance using data and insights to improve targeting, messaging, and overall campaign effectiveness.

  • Create a consistent and cohesive brand identity across your ads to establish trust, recognition, and credibility.

Leverage Influencer Partnerships: Collaborating with influencers who align with your brand values and have a strong presence on YouTube can significantly enhance the reach and impact of your YouTube Ads campaigns. Look for influencers who embody the spirit of Leo, such as those known for their creativity, charisma, and passion.

Example Strategies:

  • Identify relevant influencers in your industry or niche who have a loyal following on YouTube and share a similar target audience.

  • Partner with influencers to create sponsored content or product placements within their videos to promote your brand or products.

  • Encourage influencers to engage with their audience and incorporate a call to action that directs viewers to your YouTube Ads campaign.

TWITTER

At the beginning of Leo Energy - Lasting for the 1st day of Leo Energy:


Twitter Posts
☾ ☊ ♄ Rx

This transit accents the power of Twitter to build a solid community of loyal passionate followers. Here we see the Moon conjunct the natal Moon, North Node, and Saturn Retrograde in Leo in Twitter’s combined charts. 

When the transit Moon makes a conjunction with the natal Moon in a chart, it initiates what is called a Lunar Return. 

Lunar Returns are the beginning of a new cycle and are key to understanding the characteristics, needs, emotional states, and unconscious wants of our audience through their associated sign on the platform where they occur. In this case, under the sign of Leo, we see that one of the needs for our audience under Twitter is playful creativity, humor, silliness, and having fun. They likely engage in your posts to learn something that they’re interested in as a hobby, are curious about, or have a passion around. 

The North Node in Leo indicates the higher purpose or needs of our collective community, what they are seeking above the more obvious solutions to their immediate problems. Here we see a drive and innate self-direction towards playful creativity, happiness, joy, taking risks, and learning about themselves from an embodied and experiential approach. The goal here is to make sure your content meets this larger need for a higher purpose, and through the combination of addressing more immediate issues, is written in a way that implies or takes these things into account, or unites them in some way. 

With Saturn Retrograde in Leo we are being reminded that not everyone is ready to make a commitment yet and that without review and analysis of our commitments, decisions, ideas, beliefs, world-views, and experiences and our derived meanings of the world, we would remain fixed and not evolve, potentially preventing us from fully experiencing what is available to us in our lives, including seeing our own capability and finding our own joy, talents, and interests. This suggests that this is a good time to re-share previously shared content that constituted the framework, core understanding, or foundation of your approach, methodology, or system, and take a playful approach to its exploration. This can be done through sharing a thread, creating a series, popping in funny memes, graphics, and videos, speaking in a humorous tone, and using satire or parody.

It is possible that your followers are realizing that their previously held views or approaches were too restrictive, outdated, or in need of a new playful approach or association. 

Marketing Advice:

Embrace Creativity and Authenticity: With the Moon in Leo, there is an emphasis on showcasing your unique personality and voice on Twitter. Infuse your tweets with creativity, authenticity, and a touch of humor to captivate your audience's attention and stand out in their timelines.

Example Strategies:

  • Share visually appealing and attention-grabbing graphics or images to accompany your tweets.

  • Incorporate creative hashtags and emojis that reflect your brand's tone and style.

  • Show your authenticity by sharing behind-the-scenes glimpses, personal anecdotes, or moments that resonate with your audience.

Cultivate Meaningful Connections: Twitter's natal North Node suggests that focusing on building relationships and engaging with your audience is crucial for long-term growth. Encourage conversations, reply to comments, and actively participate in discussions to foster a sense of community and connection.

Example Strategies:

  • Respond to mentions, direct messages, and comments promptly to show your audience that you value their engagement.

  • Ask thought-provoking questions or run polls to encourage interaction and gather insights.

  • Retweet and share content from your followers and industry peers to build rapport and foster collaboration.

Establish a Strong Reputation: Saturn Retrograde in Leo emphasizes the need for building a solid reputation and maintaining credibility on Twitter. Focus on delivering high-quality content, providing valuable insights, and showcasing your expertise to position yourself as a trusted authority in your niche.

Example Strategies:

  • Share informative and educational tweets that address common pain points or provide solutions to your audience's challenges.

  • Curate and share relevant industry news, trends, and insights to establish yourself as a reliable source of information.

  • Collaborate with influencers or thought leaders in your industry to co-create content or participate in Twitter chats or discussions.

Engage with Visual Content: The combination of Leo's influence and Twitter's natal Moon in Leo suggests that incorporating visual content will have a strong impact on engagement and popularity. Leverage the power of visuals to enhance your tweets and make them more visually appealing.

Example Strategies:

  • Share eye-catching images, videos, GIFs, or infographics that are relevant to your brand or the topics you're discussing.

  • Use Twitter's built-in features like image galleries or polls to encourage interaction and boost engagement.

  • Experiment with live video streaming or short video clips to provide a more immersive and interactive experience for your followers.

LINKEDIN

At the beginning of Leo Energy - Lasting for the 1st day of Leo Energy:


LinkedIn Posts, Articles, Lead Gen
♃

An opportunity to expand the reach of your content, and generate new clients, referrals, and sales. Here we see the Moon conjunct natal Jupiter in Leo in LinkedIn’s combined charts. Jupiter rules abundance, publishing, content, writing, teaching, beliefs, justice, fairness, the legal system, personal and spiritual growth, higher education, and long-distance travel.

When in the sign of Leo suggests a playful, creative, generous, and humorous approach to these topics. Specifically, one that helps your connections to embody what you’re sharing, through the use of memes, gifs, funny or playful videos, music, satire, parody, themes, or edutainment.

This indicates the power to teach through a hands-on or creative perspective. You can use this period to pitch, sell, teach, invite, explore, hint, announce, or release playful and light-hearted content that is aligned both emotionally, physically, and spiritually/idealistically with the vision of your ideal clients. 

Marketing Advice:

Showcase Your Expertise: With Jupiter in Leo, there is an emphasis on showcasing your skills, knowledge, and expertise on LinkedIn. Share valuable insights, industry trends, and thought leadership content to establish yourself as a credible authority in your field.

Example Strategies:

  • Write long-form posts (LinkedIn articles) that offer in-depth analysis, tips, or solutions to industry-related challenges.

  • Share relevant case studies, success stories, or testimonials that demonstrate your expertise and the value you provide.

  • Participate in LinkedIn groups and engage in discussions to share your insights and contribute to the professional community.

Build Authentic Connections: LinkedIn's natal Jupiter in Leo encourages expanding your professional network and fostering authentic connections. Focus on building relationships, engaging with others' content, and nurturing professional connections that align with your goals.

Example Strategies:

  • Personalize connection requests by highlighting shared interests or experiences.

  • Engage with others' posts by commenting, liking, or sharing valuable insights.

  • Reach out to potential collaborators or industry leaders for partnerships, guest blogging, or speaking opportunities.

Enhance Your Profile and Branding: Jupiter in Leo emphasizes the need to stand out and express your unique personal brand. Invest time in optimizing your LinkedIn profile, showcasing your achievements, and crafting a compelling personal brand story.

Example Strategies:

  • Update your profile picture to reflect a professional and approachable image.

  • Craft a concise and impactful headline that highlights your expertise and value proposition.

  • Utilize the featured section to showcase your best work, projects, or media coverage.

Leverage Rich Media Content: Jupiter in Leo encourages the use of visual and interactive content to grab attention and engage your audience on LinkedIn. Incorporate rich media, such as videos, infographics, or SlideShare presentations, to enhance your posts and make them more engaging.

Example Strategies:

  • Create and share informative videos that provide valuable insights or tutorials related to your industry.

  • Design visually appealing infographics or data visualizations that convey complex information in a clear and concise manner.

  • Convert your presentations or webinars into SlideShare presentations to share knowledge and establish yourself as an expert.

LinkedIn Groups
♄ ASC

Here we see the Moon in Leo conjunct the natal Saturn and Ascendant in LinkedIn Groups chart. 

This an excellent period to share an announcement, release a preview, a hint, a behind-the-scenes, open your cart, close your cart, or share a CTA using your LinkedIn Group. 

The Ascendant is the first impression, first introduction, first experience, the first face of your brand, and first interaction your audience has with you, your brand, your product, your service, or your community. It also operates as a ‘hint’, preview, trailer, or behind-the-scenes, especially under the sign of Leo.

Teaching, launching, announcing, cart open or cart close, flash sales, bonuses, giving high value, high-quality offers, generating excitement and curiosity, and warming up your audience for an upcoming launch are all supported at this time. 

When the Moon and Saturn come together we can be certain that something significant is being built or decided upon. The Moon represents the needs of the public, and their inner longing and subconscious patterns at that point in the cycle, and when conjunct with Saturn which represents commitment, mastery, obligations, and responsibility, we can expect that our community is feeling burdened and restricted emotionally as well as pressured to ‘adult’.

Emotionally they are desiring stability while also equally resisting it as it feels restrictive and repressive to their intuitive and freedom-seeking nature. But without Saturn, nothing would materialize and so we understand its importance even if we fight it with the power of a thousand Suns. Saturn also represents time and karma, and so we are reminded during this transit that what we put in, we get out, but it may take longer than we like.

Under the influence of Leo's energy, this could not be more prominently felt, as Leo is the playful creative side of ourselves, that needs flexibility and freedom to create and under Saturn, it’s feeling a lot of pressure where creativity may begin to feel like work.

The goal with this transit is to learn to apply our creative talents to building something of tangible value, and through the process of commitment.

So what does this mean for your LinkedIn Groups? This suggests an excellent time to go deep into core content, share foundational materials, provide a blueprint or a path, share case studies, and testimonials, and give them a first-hand experience to see if something is right for them and what results are possible.

This transit also has the power to solidify your relationship with your community in your LinkedIn Group as well as anchor your expertise in their minds.

Even though there is a bit more seriousness with this transit with the addition of Saturn, remember under Leo, the goal is to be your playful self, make jokes, tap into emotions, use gifs, memes, videos, funny photos, silly copy, and theme your content (ie 80’s music, Harry Potter, Beach Party, Pirates of the Caribbean, etc) Use movies, music, tv shows, world events, or cultural celebrations to make your event, posts, content, or offers more playful, inviting and community focused. 

Marketing Advice:

Establish Yourself as an Authority: With Saturn and the Ascendant in Leo, there is an emphasis on building a strong reputation and credibility within LinkedIn Groups. Focus on sharing valuable insights, expertise, and guidance to position yourself as an authority in your field.

Example Strategies:

  • Join relevant LinkedIn Groups aligned with your professional interests and expertise.

  • Regularly contribute to group discussions by providing thoughtful and informative responses.

  • Offer advice, tips, or solutions to industry-related challenges to establish your authority.

Engage and Network: LinkedIn Groups offer an opportunity to connect with like-minded professionals and expand your network. Actively engage with group members, participate in discussions, and forge valuable connections.

Example Strategies:

  • Take part in group conversations by commenting on posts, asking insightful questions, or providing valuable feedback.

  • Connect with members who share similar professional interests or goals.

  • Collaborate with group members on projects, articles, or webinars to expand your network and visibility.

Share Relevant and Valuable Content: Saturn in Leo emphasizes the need for quality and expertise. Focus on sharing content within LinkedIn Groups that is relevant, insightful, and adds value to the community.

Example Strategies:

  • Share articles, blog posts, or industry news that are informative and thought-provoking.

  • Create original content specifically tailored to address the needs and interests of group members.

  • Offer free resources, templates, or guides that can help group members in their professional endeavors.

Be Consistent and Reliable: Saturn's influence encourages consistency and reliability. Demonstrate your commitment by being an active and dependable member of LinkedIn Groups.

Example Strategies:

  • Regularly participate in group discussions, share content, and engage with fellow members.

  • Respond promptly to comments or inquiries within the group.

  • Offer support, advice, or guidance to group members when appropriate.

At the middle & end of Leo Energy - Beginning on the 2nd day of Leo Energy:


LinkedIn Groups
☿♀

An excellent opportunity to teach what you’re passionate about and make some sales through your LinkedIn Group. Here we see the Moon conjunct the natal Mercury and Venus in Leo in LinkedIn Groups chart. The Moon conjunct Mercury indicates a powerful period for clear thinking, understanding, and embodiment of information by your community. 

Mercury in Leo invites you to connect and communicate with your audience using playful, creative, humor and content that is structured as edutainment. Remember that people retain information better and are more likely to apply it if it feels fun, lightens up their associations, and stays in their minds.

With the addition of Venus during this transit, there is a heightened ability to generate cash flow, through sharing your passions and values, as well as openly selling and focusing on sales especially when humor, creativity, playfulness, and addressing the needs of your community are prioritized.

You can use this period to open or close a cart, share hints, previews, announcements, CTAs, free offers, and event invites, or share anything that’s exciting or fun with them.

Don’t be afraid to use gifs, memes, funny videos, jokes, themes, satire, parody, or any combination thereof to build rapport with your community.

This will also help you to build awareness of your expertise with your community by showing that you don't take it as seriously and that if they have any heavy associations or sense of dread about addressing their challenges or working towards a solution, they’ll feel differently through the example you set at this time. 

Marketing Advice:

Engage in Meaningful Conversations: With Mercury and Venus in Leo, there is an emphasis on effective communication and building rapport. Engage in discussions within LinkedIn Groups, share your thoughts, and actively listen to others' perspectives to foster meaningful conversations.

Example Strategies:

  • Contribute to group discussions by providing thoughtful and well-articulated responses.

  • Ask questions and encourage dialogue to spark engaging conversations.

  • Acknowledge and appreciate the contributions of other group members to foster a supportive environment.

Showcase Creativity and Expertise: Leo's influence encourages creativity and self-expression. Utilize LinkedIn Groups as a platform to showcase your expertise, share innovative ideas, and inspire others within your professional niche.

Example Strategies:

  • Share insightful articles, blog posts, or videos that highlight your expertise and demonstrate your creative approach.

  • Offer unique perspectives or solutions to industry-related challenges.

  • Use visuals, such as infographics or slideshows, to enhance your content and capture attention.

Cultivate Relationships and Expand Your Network: Venus in Leo emphasizes the need for connection and building relationships. Leverage LinkedIn Groups to connect with professionals in your field and expand your network.

Example Strategies:

  • Actively engage with other group members by commenting on their posts or offering support and encouragement.

  • Connect with individuals who share similar professional interests or goals.

  • Seek opportunities to collaborate with group members on projects, webinars, or articles to foster mutually beneficial relationships.

Provide Value and Offer Help: Mercury and Venus in Leo signify a desire to contribute and make a positive impact. Focus on providing valuable insights, resources, and assistance to group members.

Example Strategies:

  • Share informative resources, industry reports, or case studies that can benefit the group.

  • Offer advice, guidance, or mentorship to those seeking assistance within the group.

  • Participate in group activities, such as knowledge-sharing sessions or Q&A sessions, to offer your expertise.

PODCASTING

At the beginning of Leo Energy - Lasting for the 1st day of Leo Energy:


Apple Podcasts
☿ ♀

An excellent opportunity to teach what you’re passionate about and make some sales through your Podcast. Whether you’re using this to invite, teach or share new exciting content, or you’re interviewing someone where you’ll be leveraging a collaboration this can be a very auspicious transit for your content.  Here we see the Moon conjunct the natal Mercury and Venus in Leo in Apple Podcasts chart. The Moon conjunct Mercury indicates a powerful period for clear thinking, understanding, and embodiment of information by your listeners. 

Mercury in Leo invites you to connect and communicate with your audience using playful, creative, humor and content that is structured as edutainment. Remember that people retain information better and are more likely to apply it if it feels fun, lightens up their associations, and stays in their minds. 

With the addition of Venus during this transit, there is a heightened ability to generate cash flow, through sharing your passions and values, as well as openly selling and focusing on sales especially when humor, creativity, playfulness, and addressing the needs of your community are prioritized.

You can use this period to open or close a cart, share hints, previews, announcements, CTAs, host giveaways, ask for subscriptions, free offers, and event invites, or share anything that’s exciting or fun with them.

Don’t be afraid to use gifs, memes, funny videos, jokes, themes, edutainment, satire, parody, or any combination thereof to build rapport with your listeners.

This will also help you to build awareness of your expertise with your community by showing that you don't take it as seriously and that if they have any heavy associations or sense of dread about addressing their challenges or working towards a solution, they’ll feel differently through the example you set at this time. 

Marketing Advice:

Craft Compelling Podcast Titles and Descriptions: Mercury and Venus in Leo emphasize the need for captivating and attention-grabbing communication. Pay special attention to your podcast titles and descriptions, ensuring they are compelling, intriguing, and reflect the essence of your content.

Example Strategies:

  • Use powerful and evocative words that resonate with your target audience.

  • Highlight the unique value proposition of your podcast and the benefits listeners can expect.

  • Incorporate keywords relevant to your podcast's niche to enhance discoverability.

Showcase Your Unique Voice and Style: Leo's influence encourages creativity and self-expression. Leverage Apple Podcasts as a platform to showcase your unique voice, personality, and style, which will help differentiate your podcast from others.

Example Strategies:

  • Develop a consistent and engaging podcast format that aligns with your brand and resonates with your target audience.

  • Incorporate storytelling techniques, humor, or personal anecdotes to make your podcast relatable and entertaining.

  • Experiment with different content formats, such as interviews, solo episodes, or panel discussions, to add variety and keep listeners engaged.

Cultivate a Community and Engage with Listeners: Venus in Leo signifies the importance of building relationships and creating a sense of community. Foster engagement and connection with your listeners to cultivate a loyal and supportive podcast audience.

Example Strategies:

  • Encourage listener feedback and interactions through comments, emails, or social media platforms.

  • Host Q&A episodes where you answer listener questions and address their interests.

  • Organize listener challenges, giveaways, or exclusive content for your podcast community.

Leverage Social Media and Collaborations: Mercury and Venus in Leo also highlight the potential for collaborations and utilizing social media platforms to amplify your podcast's reach. Leverage these opportunities to expand your audience and increase engagement.

Example Strategies:

  • Create engaging social media content that promotes your podcast episodes and encourages listeners to share and engage with your content.

  • Collaborate with influencers, experts, or other podcasters in your niche to cross-promote each other's podcasts.

  • Participate in relevant podcasting events, interviews, or guest appearances to expand your reach and network.

Google Podcasts
♀  ☊

When passion and purpose come together with play, creativity, and excitement. Here we see the transit Moon conjunct natal Venus and North Node in Leo in the chart of Google Podcasts.

The Moon rules the public and in the sign of Leo indicates that your audience is looking for a good time when they can let go of their worries, dive into their passions, laugh, tap into their creativity, and dream a bigger dream.

With the addition of Venus during this transit, there is a heightened ability to generate cash flow, through sharing your passions and values, as well as openly selling and focusing on sales especially when humor, creativity, playfulness, and addressing the needs of your listeners are prioritized. 

The North Node in Leo indicates the higher purpose or needs of our collective community, what they are seeking above the more obvious solutions to their immediate problems. Here we see a drive and innate self-direction towards playful creativity, happiness, joy, taking risks, and learning about themselves from an embodied and experiential approach. The goal here is to make sure your content meets this larger need for a higher purpose, and through the combination of addressing more immediate issues, is written in a way that implies or takes these things into account, or unites them in some way.

When these two aspects come together we are reminded to tap into our heart and passion for our work, give generously, laugh, focus on curiosity, edutainment, and embodiment, and take everything a lot less seriously. Remember why you started all of this, to begin with, how would it feel to let go of needing it to be perfect, and step into a space of childlike wonder. 

Marketing Advice:

Emphasize High-Quality and Engaging Podcast Artwork: Venus in Leo highlights the importance of visual appeal. Ensure your podcast artwork is captivating, visually striking, and aligned with your brand identity. This will attract listeners and create a positive first impression.

Example Strategies:

  • Use vibrant colors, eye-catching imagery, and clear typography that reflects your podcast's theme and target audience.

  • Incorporate elements that convey the essence of your podcast's content and the emotions it evokes.

  • Regularly review and update your artwork to align with any rebranding or evolving podcast themes.

Develop Compelling Podcast Trailers and Teasers: Leo's influence encourages creating excitement and anticipation. Craft engaging podcast trailers and teasers that captivate potential listeners, giving them a taste of your podcast's content and building anticipation for future episodes.

Example Strategies:

  • Keep trailers and teasers concise, highlighting the most compelling aspects of your podcast and showcasing your unique selling points.

  • Use music, sound effects, or snippets from your episodes to create a dynamic and immersive experience.

  • Incorporate calls-to-action in your trailers and teasers, directing listeners to subscribe, share, or visit your podcast's website.

Leverage Social Media Platforms for Promotion: The North Node in Leo suggests a focus on expanding your influence and reach. Utilize social media platforms to promote your podcast and engage with your audience, leveraging their potential for growth and community building.

Example Strategies:

  • Create engaging and shareable social media content related to your podcast's episodes, topics, or behind-the-scenes moments.

  • Utilize targeted advertising or influencer collaborations to reach new audiences and increase awareness of your podcast.

  • Encourage listeners to share their favorite episodes or quotes from your podcast on their social media profiles, amplifying your reach.

Cultivate Authentic Connections and Listener Engagement: Venus in Leo emphasizes building authentic relationships. Foster a sense of community and actively engage with your listeners to create a loyal and dedicated audience.

Example Strategies:

  • Respond to listener comments, messages, and emails promptly, showing genuine appreciation for their support and feedback.

  • Incorporate listener questions or suggestions into your podcast episodes, making your audience feel involved and valued.

  • Consider hosting live Q&A sessions, interactive polls, or contests to encourage listener participation and create a sense of belonging.

Spotify Podcasts
♃ ASC 

Expansion, growth, awareness, launches, promotions, publishing, PR, teaching, learning, announcements, and more all do well under this transit. Here we see the Moon conjunct the natal Jupiter and Ascendant in Leo of Spotify Podcasts chart. 

The Ascendant is the first impression, first introduction, first experience, the first face of your brand, and first interaction your audience has with you, your brand, your product, your service, or your community. It also operates as a ‘hint’, preview, trailer, or behind-the-scenes, especially under the sign of Leo. 

Jupiter in Leo spells massive expansion, both of income-generating potential as well as community, engagement, and business growth. Indicating that this is a great time to sell, open your cart, close your cart, or share other CTAs with your listeners (signing up for an event, joining your list or your group, giving feedback, etc). As well Jupiter in Leo also suggests fun and play while learning and teaching, especially in regard to personal and spiritual growth. Making this an exceptional time to teach, share, give generously, and don’t be afraid to put yourself out there.

You may wish to interview new guests with large complementary audiences, share special VIP access-only content, give a sneak peek into new, never before shared information, techniques, or content, or pamper them in some way. 

Don’t be afraid to share your silly side, crack jokes, use satire, parody, themes, edutainment, or anything else that keeps your listeners excited, engaged, and having a good time. 

Marketing Advice:

Emphasize High-Quality and Engaging Podcast Artwork: Venus in Leo highlights the importance of visual appeal. Ensure your podcast artwork is captivating, visually striking, and aligned with your brand identity. This will attract listeners and create a positive first impression.

Example Strategies:

  • Use vibrant colors, eye-catching imagery, and clear typography that reflects your podcast's theme and target audience.

  • Incorporate elements that convey the essence of your podcast's content and the emotions it evokes.

  • Regularly review and update your artwork to align with any rebranding or evolving podcast themes.

Develop Compelling Podcast Trailers and Teasers: Leo's influence encourages creating excitement and anticipation. Craft engaging podcast trailers and teasers that captivate potential listeners, giving them a taste of your podcast's content and building anticipation for future episodes.

Example Strategies:

  • Keep trailers and teasers concise, highlighting the most compelling aspects of your podcast and showcasing your unique selling points.

  • Use music, sound effects, or snippets from your episodes to create a dynamic and immersive experience.

  • Incorporate calls-to-action in your trailers and teasers, directing listeners to subscribe, share, or visit your podcast's website.

Leverage Social Media Platforms for Promotion: The North Node in Leo suggests a focus on expanding your influence and reach. Utilize social media platforms to promote your podcast and engage with your audience, leveraging their potential for growth and community building.

Example Strategies:

  • Create engaging and shareable social media content related to your podcast's episodes, topics, or behind-the-scenes moments.

  • Utilize targeted advertising or influencer collaborations to reach new audiences and increase awareness of your podcast.

  • Encourage listeners to share their favorite episodes or quotes from your podcast on their social media profiles, amplifying your reach.

Cultivate Authentic Connections and Listener Engagement: Venus in Leo emphasizes building authentic relationships. Foster a sense of community and actively engage with your listeners to create a loyal and dedicated audience.

Example Strategies:

  • Respond to listener comments, messages, and emails promptly, showing genuine appreciation for their support and feedback.

  • Incorporate listener questions or suggestions into your podcast episodes, making your audience feel involved and valued.

  • Consider hosting live Q&A sessions, interactive polls, or contests to encourage listener participation and create a sense of belonging.

WRITING & PUBLISHING

At the beginning of Leo Energy - Lasting for the 1st day of Leo Energy:


Google Search, Publishing, SEO
♂

Content with a Bang, and Search Engine Optimization that’s focused on clear results. During this transit, we see the Moon conjunct Mars in Leo in Google’s combined charts. 

Mars is the planet of action, CTAs, willpower, and motivation and in the sign of Leo, it is ready to go all the way in whatever captures its attention and feels exciting and fun. 

You may use this to launch a sales or work with me page, improve your search engine ranking by applying specific strategies, or grow your subscribers and list by creating content upgrades at the bottom of your posts (subscribe to get access to a bonus, to see the rest of this post, or my special training on (fill in the blank)).

Teaching, launching, announcing, cart open or cart close, flash sales, bonuses, giving high value, high-quality offers, generating excitement and curiosity, and warming up your audience for an upcoming launch are all supported at this time.

Remember under Leo, the goal is to be your playful self, make jokes, tap into emotions, use gifs, memes, videos, funny photos, silly copy, and theme your content (ie 80’s music, Harry Potter, Beach Party, Pirates of the Caribbean, etc) Use movies, music, tv shows, world events, or cultural celebrations to make your event, posts, content, or offers more playful, inviting and community focused. 

Marketing Advice:

Implement Clear and Compelling CTAs: Mars in Leo emphasizes the importance of strong and impactful calls to action (CTAs). Ensure that your marketing messages, blog posts, and website content include clear and persuasive CTAs that prompt your audience to take the desired action.

Example Strategies:

  • Incorporate attention-grabbing CTAs in your ad copy, encouraging users to click, sign up, or make a purchase.

  • Include prominent and visually appealing CTA buttons on your website, guiding visitors to take specific actions, such as subscribing to your newsletter or downloading a resource.

  • Experiment with different CTAs and analyze their effectiveness through split testing to optimize conversions.

Take Bold and Creative Approaches: Mars in Leo encourages you to infuse your marketing and content creation efforts with creativity, passion, and a sense of playfulness. Stand out from the competition by taking bold and innovative approaches to capture the attention of your target audience.

Example Strategies:

  • Create visually captivating and engaging content, such as videos, infographics, or interactive elements, that align with your brand and resonate with your audience.

  • Experiment with unique storytelling techniques or unusual angles to deliver your message and make it memorable.

  • Embrace humor, playfulness, and authenticity in your content to establish an emotional connection with your audience.

Foster a Sense of Urgency and Excitement: Mars in Leo drives a sense of urgency and enthusiasm. Use this energy to create a sense of excitement around your products, services, or blog content, compelling your audience to take immediate action.

Example Strategies:

  • Run limited-time promotions or flash sales, leveraging scarcity and exclusivity to motivate users to make a purchase.

  • Create countdown timers or time-sensitive offers on your website, emphasizing the urgency to engage and convert visitors.

  • Craft blog posts or articles that discuss trending topics or provide timely insights, capturing the attention of your target audience.

Optimize for Search Engine Visibility: While Mars in Leo focuses on action, it's essential to combine it with effective search engine optimization (SEO) strategies to enhance your visibility on Google's search results pages.

Example Strategies:

  • Conduct keyword research to identify relevant and high-performing keywords for your content, including blog posts, landing pages, and product descriptions.

  • Optimize your website's on-page elements, such as title tags, meta descriptions, and headers, to improve search engine visibility and click-through rates.

  • Regularly update and expand your content to provide valuable information and enhance your authority in your niche.

  • Build high-quality backlinks from reputable sources to improve your website's authority and ranking.

Google Adsense
ASC ♃

Expansion, growth, awareness, monetization, publishing, PR, teaching, learning, and more all do well under this transit. Here we see the Moon conjunct the natal Ascendant and Jupiter and in Leo of Google Adsense chart. 

The Ascendant is the first impression, first introduction, first experience, the first face of your brand, and first interaction your audience has with you, your brand, your product, your service, or your community. It also operates as a ‘hint’, preview, trailer, or behind-the-scenes, especially under the sign of Leo.  It also represents your audience, the perception they have of your site, what brings them to your site, and what topics they were looking under that brought them to you. 

Jupiter in Leo spells massive expansion, both of income-generating potential as well as community, engagement, and business growth. Indicating that this is a great time to sell, or focus on monetization of your Google Adsense.

As well Jupiter in Leo also suggests fun and play while learning and teaching, especially in regard to personal and spiritual growth. Making this an exceptional time to teach, share, give generously, and use this approach to inform the content you create and publish to increase your followers and generate more income through Google Adsense. 

Marketing Advice:

Embrace Self-Expression and Authenticity: With Leo's influence on the Ascendant, it is crucial to infuse your marketing, content, and strategy with your unique personality and brand identity. Embrace self-expression and authenticity to captivate and engage your audience effectively.

Example Strategies:

  • Create content that showcases your expertise and passion while aligning with your audience's interests.

  • Share personal stories, experiences, or insights that resonate with your target audience.

  • Incorporate visual elements, such as images or videos, that reflect your brand's style and personality.

Leverage the Power of Jupiter's Expansion: Jupiter in Leo amplifies your potential for growth, abundance, and increased visibility. Utilize this energy to expand your reach, attract a larger audience, and maximize your earning potential through Google AdSense.

Example Strategies:

  • Develop a comprehensive content strategy that focuses on creating valuable and high-quality content across various formats, such as blog posts, videos, or podcasts.

  • Explore partnerships or collaborations with influencers or other content creators to expand your reach and tap into new audiences.

  • Consider investing in paid advertising campaigns to increase your visibility and drive more traffic to your content.

Cultivate a Positive and Optimistic Brand Image: Jupiter's influence encourages you to cultivate a positive and optimistic brand image. Infuse your marketing, content, and strategy with uplifting and inspiring messages that resonate with your target audience.

Example Strategies:

  • Incorporate positive and empowering language in your ad copy, blog posts, or social media captions.

  • Share success stories, testimonials, or case studies that highlight the positive impact of your products or services.

  • Engage with your audience by providing valuable and uplifting content, such as tips, advice, or motivational messages.

Optimize Ad Placement and Monetization: With Google AdSense, it's essential to optimize your ad placement and monetization strategies to maximize your earnings. Focus on strategic ad placement and providing a seamless user experience.

Example Strategies:

  • Experiment with different ad formats and placements to find the optimal balance between monetization and user experience.

  • Analyze ad performance metrics, such as click-through rates and revenue generated, to optimize your ad placement strategy.

  • Regularly update and refresh your website or blog content to ensure relevancy and attract higher-paying ads.

Medium
☿

An excellent time to write and share content on topics you’re passionate about. Especially if you can add a silly, or fun edge.  Here we see the Moon conjunct the natal Mercury in Leo in Medium’s combined charts. 

Mercury in Leo invites you to connect and communicate with your audience using playful, creative, humor and content that is structured as edutainment. Remember that people retain information better and are more likely to apply it if it feels fun, lightens up their associations, and stays in their minds.

What creative, fun, or playful approach do you have to content or topics that your audience may normally see as serious, complex, or overwhelming? Can you simplify the content and make it fun, using memes, gifs, satire, parody, jokes, themes, music, or any combination thereof to help them to enjoy the content and help the information stick?

Here we can also see your readers making decisions, applying information, and processing it based on how they feel, and their own pleasure, interests, or hobbies. 

What you write at this time has the power to increase your popularity, and anchor you in the minds and hearts of your audience as someone who is fun, and enjoyable to learn from. It’s also excellent for sales, pitches, promotions, or writing content that’s part of a funnel or strategy to grow your business. 

Marketing Advice:

Harness the Power of Creative Expression: With Mercury in Leo, leverage the energy of creativity and self-expression in your marketing, content creation, and strategy on Medium. Infuse your written work with passion, authenticity, and a unique voice that resonates with your target audience.

Example Strategies:

  • Develop captivating headlines and introductions that grab readers' attention and encourage them to dive deeper into your content.

  • Use storytelling techniques to engage your audience and make your content more relatable and memorable.

  • Incorporate visual elements, such as images or infographics, to enhance the visual appeal and shareability of your articles.

Share Valuable and Insightful Content: Mercury in Leo encourages you to share valuable insights, knowledge, and expertise through your written content on Medium. Provide your audience with valuable takeaways and actionable advice that they can implement in their own lives.

Example Strategies:

  • Write in-depth articles or tutorials that provide comprehensive information and guidance on topics relevant to your target audience.

  • Conduct research and share original insights or data that offer unique perspectives and add credibility to your content.

  • Engage with your readers by inviting them to leave comments, ask questions, and participate in discussions related to your articles.

Cultivate an Engaged and Loyal Audience: With Mercury in Leo, focus on building a strong connection with your audience on Medium. Foster engagement, encourage interaction, and create a sense of community around your content.

Example Strategies:

  • Respond to comments and messages promptly to show that you value your audience's feedback and input.

  • Encourage readers to follow your Medium profile or subscribe to your publication to stay updated on your latest content.

  • Collaborate with other Medium writers or publications to cross-promote each other's work and expand your reach.

Incorporate Effective Calls to Action (CTAs): Utilize the power of Mercury's influence to include clear and compelling CTAs in your Medium articles. Encourage readers to take action, such as signing up for your email list, purchasing your products or services, or sharing your content with their networks.

Example Strategies:

  • Include a prominent CTA at the end of each article, inviting readers to subscribe to your email list for more exclusive content.

  • Offer downloadable resources or freebies that readers can access by providing their email address, helping you grow your email list.

  • Encourage readers to share your article on social media or recommend it to others who might find it valuable.

Substack
MC♂

This can be an auspicious time to leverage your work on Substack. Here we see the transit Moon conjunct the natal Midheaven and Mars in Leo in Substack’s combined charts. 

The Midheaven rules our reputation, credibility, achievements, success, legacy, and what you’re known for as an expert (aka your expert status). In the sign of Leo this is permission to shine, and be fully your creative, fun, playful, and humorous self. 

Mars is the planet of action, CTAs, willpower, and motivation and in the sign of Leo, it is ready to go all the way in whatever captures its attention and feels exciting and fun. 

You may use this to launch a new offer, or program, encourage paid signups or subscriptions, release a preview of the content that’s only available to paid subscribers, announce the presale or availability of your book or course, encourage sign-ups to an event or any other clear CTA you have. 

Teaching, launching, announcing, cart open or cart close, flash sales, bonuses, giving high value, high-quality offers, generating excitement and curiosity, and warming up your audience for an upcoming launch are all supported at this time.

Remember under Leo, the goal is to be your playful self, make jokes, tap into emotions, use gifs, memes, videos, funny photos, silly copy, and theme your content (ie 80’s music, Harry Potter, Beach Party, Pirates of the Caribbean, etc) Use movies, music, tv shows, world events, or cultural celebrations to make your event, posts, content, or offers more playful, inviting and community focused. 

This transit has the power to grow your expertise, your following, the trust your subscribers have for you, as well as awareness of your work and offers. 

Marketing Advice:

Showcase Your Expertise: With the Midheaven in Leo, highlight your skills, knowledge, and unique perspective in your marketing and content on Substack. Position yourself as an authority in your niche and leverage your expertise to provide valuable insights and solutions to your readers.

Example Strategies:

  • Write articles that showcase your expertise and delve deep into topics that align with your niche.

  • Offer practical advice, tips, and techniques that help your readers overcome challenges or achieve their goals.

  • Share success stories, case studies, or testimonials that demonstrate the value you provide.

Embrace Creativity and Boldness: Mars in Leo encourages you to infuse your marketing, content creation, and strategy on Substack with creativity, passion, and a bold approach. Stand out from the crowd by presenting your content in an exciting, unique, and engaging way.

Example Strategies:

  • Experiment with different content formats, such as videos, podcasts, or interactive elements, to capture your audience's attention.

  • Use attention-grabbing headlines, visuals, and storytelling techniques to make your articles more compelling and shareable.

  • Don't shy away from expressing your opinions or taking a strong stance on relevant topics, as it can spark discussions and attract like-minded readers.

Take Action and Engage with Your Audience: Mars in Leo emphasizes the importance of taking decisive action and actively engaging with your audience on Substack. Foster a sense of community, respond to feedback, and create opportunities for interaction.

Example Strategies:

  • Prompt readers to leave comments, share their thoughts, or ask questions at the end of each article.

  • Organize live Q&A sessions, webinars, or virtual events where your audience can directly engage with you and each other.

  • Respond to comments, messages, or emails promptly to show your commitment to your readers and build stronger connections.

Promote Your Substack Newsletter: Leveraging the Midheaven's influence, focus on promoting and growing your Substack newsletter. Develop strategies to expand your subscriber base and increase your reach.

Example Strategies:

  • Offer exclusive content, special discounts, or other incentives for readers to subscribe to your Substack newsletter.

  • Cross-promote your newsletter on other platforms or collaborate with other Substack writers to reach new audiences.

  • Optimize your website or social media profiles to encourage visitors to sign up for your newsletter.

WordPress
♃

A publishing and reach expander. Jupiter rules publishing, PR, writing, content, teaching, personal and spiritual growth and values, travel, abundance, balance, justice, vision, beliefs, and taking risks. Here under this transit, we see the Moon conjunct the natal Jupiter in Leo in WordPress’ chart. 

Jupiter in Leo spells massive expansion, both of income-generating potential as well as community, engagement, and business growth. Indicating that this is a great time to sell, open a cart, close a cart, release a sales page, opt-in page, or sign up, or focus on list or subscriber growth with your WordPress site.

As well Jupiter in Leo also suggests fun and play while learning and teaching, especially in regard to personal and spiritual growth. Making this an exceptional time to teach, share, give generously, and use this approach to inform the content you create and publish to increase your followers and generate more clients, sales, and subscribers. Remember to use humor, edutainment, punchy graphics, visual demonstrations, behind-the-scenes, trailers, sneak peeks, hints, excitement, curiosity, gifs, memes, videos, jokes, satire, parody, or any combination thereof to stay sticky in their minds and give them an experience to remember.

Whatever you have in the works, know that luck is on your side. 

Marketing Advice:

Embrace Creative Expression: With Jupiter in Leo, tap into your creative potential and express yourself authentically through your marketing and content on WordPress. Use vibrant visuals, engaging storytelling, and innovative ideas to captivate your audience and leave a lasting impression.

Example Strategies:

  • Incorporate multimedia elements such as images, videos, and infographics to enhance your content's visual appeal.

  • Explore different content formats such as podcasts, webinars, or interactive quizzes to provide a dynamic and engaging experience for your readers.

  • Infuse your writing with your unique personality, humor, or storytelling techniques to connect on a deeper level with your audience.

Share Knowledge and Insights: Jupiter in Leo encourages you to share your expertise, knowledge, and insights generously with your audience on WordPress. Position yourself as a trusted source of valuable information and resources in your niche.

Example Strategies:

  • Write comprehensive, in-depth articles that provide actionable tips, step-by-step guides, or expert advice related to your niche.

  • Offer free resources such as e-books, templates, or checklists that address common pain points or challenges faced by your target audience.

  • Collaborate with other experts or guest bloggers to provide a diverse range of perspectives and expertise.

Cultivate an Optimistic and Inspiring Brand: Jupiter in Leo amplifies your ability to inspire and uplift your audience through your marketing and content on WordPress. Cultivate a positive, optimistic brand image that resonates with your target audience and motivates them to take action.

Example Strategies:

  • Share success stories, case studies, or testimonials that demonstrate the positive impact your products or services have had on customers.

  • Use powerful, motivational language in your headlines and calls to action to create a sense of excitement and urgency.

  • Incorporate inspiring quotes, affirmations, or personal anecdotes that align with your brand values and resonate with your audience.

Foster Community Engagement: Jupiter in Leo encourages you to build a thriving community around your WordPress website. Foster engagement, encourage feedback, and create opportunities for your audience to connect and interact with one another.

Example Strategies:

  • Enable comments on your blog posts and actively respond to reader comments to create a sense of dialogue and connection.

  • Host virtual events, webinars, or online forums where your audience can engage with you and share their experiences.

  • Encourage user-generated content by running contests, featuring guest posts, or highlighting customer success stories.

At the middle & end of Leo Energy - Beginning on the 2nd day of Leo Energy:


Medium
MC ⨀

A positive period to publish content to Medium. Here we see the transit Moon conjunct the natal Midheaven and Sun in Leo in Medium’s combined charts. 

The Midheaven rules our reputation, credibility, achievements, success, legacy, and what you’re known for as an expert (aka your expert status). In the sign of Leo this is permission to shine, and be fully your creative, fun, playful, and humorous self. 

With the Sun in Leo, we see something similar to a ‘new moon’, or the beginning of a new cycle, an excellent opportunity for previews, hints, warming up an audience, and bringing attention to something they weren’t exposed to before (announcements, new content, new concepts, new modalities, new information). 

Both of these when combined offer a potent one-two punch to getting your content out there, your readership engaged, raising awareness, warming up your audience, and getting them excited and amped up over what you have to come.

This is also a great time under Leo to use humor, memes, gifs, videos, themes, jokes, satire, parody, and a playful tone in your copy to generate excitement, release seriousness, and encourage your readers to play along and enjoy what they’re reading and learning from you. IF you plan to use your content for specific CTAs, or a promotion of some sort this period offers some great opportunities for you. 

Marketing Advice:

Embrace Your Authentic Voice: With the Sun in Leo, it's essential to embrace your authentic self and let your personality shine through your content on Medium. Speak with confidence, passion, and authority, sharing your unique perspective to captivate your readers.

Example Strategies:

  • Write articles that reflect your personal experiences, insights, and expertise, allowing readers to connect with you on a deeper level.

  • Infuse your writing with humor, anecdotes, and storytelling techniques that showcase your personality and engage your audience.

  • Incorporate multimedia elements such as images, videos, or audio clips to enhance the visual appeal and interactivity of your content.

Leverage the Power of Creativity: The Sun in Leo encourages you to tap into your creative energy and deliver content that stands out from the crowd on Medium. Use your creative talents to craft compelling and visually appealing articles that capture attention and leave a lasting impression.

Example Strategies:

  • Experiment with different article formats, such as lists, how-tos, interviews, or case studies, to cater to diverse reading preferences.

  • Utilize eye-catching headlines, subheadings, and formatting techniques to make your articles visually appealing and easy to navigate.

  • Incorporate relevant visuals, infographics, or data visualizations to enhance the understanding and impact of your content.

Establish Thought Leadership: With the Midheaven in Leo, it's important to position yourself as a thought leader in your niche on Medium. Share valuable insights, offer unique perspectives, and provide in-depth analysis to establish your authority and attract a loyal following.

Example Strategies:

  • Write comprehensive, well-researched articles that address trending topics, industry challenges, or emerging trends.

  • Engage with other thought leaders, influencers, and publications on Medium to expand your network and collaborate on joint projects or guest posting opportunities.

  • Consistently publish high-quality content that demonstrates your expertise, establishing your reputation as a trusted source of information.

Foster Community Engagement: Engaging with your audience and building a community around your Medium profile is crucial for success. Encourage dialogue, respond to comments, and provide opportunities for readers to share their thoughts and connect with like-minded individuals.

Example Strategies:

  • Actively participate in Medium's community by reading and commenting on articles from other writers in your niche.

  • Prompt readers to leave comments, ask questions, or share their experiences at the end of your articles.

  • Consider hosting live Q&A sessions, webinars, or virtual events to deepen your connection with your audience.

Google Search, Publishing, SEO
☿ ♀ MC

A triple whammy in all the ways that matter. Here we see in the combined charts of Google, the transit Moon conjunct natal Mercury, Venus, and Midheaven in Leo. Providing you an open doorway to share relevant, playful, creative, and cash-flow-generating high-value content that accelerates your reputation and expands your reach. 

Mercury in Leo invites you to connect and communicate with your audience using playful, creative, humor and content that is structured as edutainment. Remember that people retain information better and are more likely to apply it if it feels fun, lightens up their associations, and stays in their minds.  It also suggests they are more open to absorbing content in a hands-on or direct approach, especially when shared with passion, and involving topics they’re passionate and excited about. 

With Venus in Leo, there is a heightened ability to generate cash flow, through sharing your passions and values, as well as openly selling and focusing on sales especially when humor, creativity, playfulness, and addressing the needs of your readers, subscribers, and visitors are prioritized. 

The Midheaven rules our reputation, credibility, achievements, success, legacy, and what you’re known for as an expert (aka your expert status). In the sign of Leo this is permission to shine, and be fully your creative, fun, playful, and humorous self.

What creative, fun, or playful approach do you have to content or topics that your audience may normally see as serious, complex, or overwhelming? How can you amplify the topics you’re known for or want to be known for with a playful approach?  Can you simplify the content and make it fun, using memes, gifs, satire, parody, jokes, themes, music, or any combination thereof to help them to enjoy the content and help the information stick?

Here we can also see your readers making decisions, applying information, and processing it based on how they feel, and their own pleasure, interests, or hobbies. And with the addition of Venus and the Midheaven, this transit can bring in sales, amplify your website traffic, and grow your list along with other potential unexpected results. 

Marketing Advice:

Harness the Power of Creative Communication: With Mercury in Leo, it's essential to communicate your message in a bold, engaging, and creative manner. Focus on crafting compelling content that captures attention, resonates with your target audience, and effectively conveys the value of your offerings.

Example Strategies:

  • Use persuasive and attention-grabbing headlines and ad copy to attract clicks and generate interest.

  • Incorporate visually appealing elements such as high-quality images, infographics, or videos to enhance the impact of your marketing materials.

  • Leverage storytelling techniques to connect emotionally with your audience and create a memorable brand experience.

Emphasize Aesthetics and Visual Appeal: With Venus in Leo, aesthetics and visual presentation play a crucial role in attracting and engaging users. Prioritize creating visually stunning, user-friendly interfaces and content that showcases the beauty, quality, and value of your products or services.

Example Strategies:

  • Optimize the design of your website, landing pages, and ads to create a visually cohesive and appealing experience.

  • Incorporate visually compelling graphics and imagery that align with your brand identity and evoke positive emotions.

  • Pay attention to color schemes, typography, and layout to enhance the overall visual appeal and user experience.

Establish a Strong Online Presence: With the Midheaven in Leo, it's essential to establish a strong and authoritative online presence. Focus on building a reputation for quality, expertise, and trustworthiness to enhance your visibility and attract organic traffic.

Example Strategies:

  • Consistently create high-quality, informative, and valuable blog posts that demonstrate your knowledge and expertise.

  • Engage in guest blogging or collaborate with influencers in your industry to expand your reach and credibility.

  • Actively participate in relevant online communities, forums, or social media platforms to share insights, answer questions, and provide value to your target audience.

Optimize for Search Engines: Implementing effective SEO strategies can help improve your website's visibility and organic traffic. Focus on optimizing your content and website structure to rank higher in search engine results pages (SERPs).

Example Strategies:

  • Perform keyword research to identify relevant and high-volume search terms related to your industry or niche.

  • Optimize your website's meta tags, headers, and content with targeted keywords to improve search engine rankings.

  • Create informative and comprehensive content that answers user queries and provides valuable insights, increasing the likelihood of ranking higher in search results.

Drive Sales and Conversions: Ultimately, your marketing efforts should lead to sales and conversions. Focus on creating persuasive CTAs, optimizing your sales funnel, and providing a seamless user experience to maximize conversions.

Example Strategies:

  • Craft compelling CTAs that clearly communicate the benefits of your offerings and encourage users to take action.

  • Implement conversion rate optimization (CRO) techniques to analyze user behavior, identify potential bottlenecks, and optimize your sales funnel.

  • Leverage retargeting and personalized marketing techniques to re-engage users who have shown interest but haven't converted.

Patreon
ASC

If you’re looking to expand awareness of your Patreon to potential new members, release a new program or offer, or upgrade your current paid members up a tier this can be an excellent transit. Here we see the Moon conjunct the natal Ascendant in Leo in Patreon’s combined chats. 

The Ascendant is the first impression, first introduction, first experience, the first face of your brand, and first interaction your audience has with you, your brand, your product, your service, or your community. It also operates as a ‘hint’, preview, trailer, or behind-the-scenes, especially under the sign of Leo.  It also represents your audience, the perception they have of your site, what brings them to your site, and what topics they were looking under that brought them to you. 

You may use this period to warm up your audience or subscribers to something that’s coming, to share an event sign-up, give them a sneak peek at some VIP content they can get access to by becoming a member, give hints at some new-to-be released content or any other clear CTA you’d like to share.

Remember under Leo the focus is edutainment, using play, creativity, humor, and generosity to build loyal subscribers and followers. You can build a natural rapport with your followers and potential subscribers by sharing content in a silly, humorous, or playful way, using memes, gifs, satire, parody, videos, music, punchy graphics, giving them gifts, bonuses or any combination thereof. 

Marketing Advice:

Emphasize Personal Branding: With Leo on the Ascendant, it's crucial to establish a strong personal brand that aligns with your offerings on Patreon. Showcase your unique talents, skills, and creative endeavors to captivate and resonate with potential patrons.

Example Strategies:

  • Develop a compelling and authentic brand story that highlights your journey, inspirations, and goals.

  • Use visuals, such as high-quality images or videos, to showcase your work and create an emotional connection with your audience.

  • Share behind-the-scenes content, giving patrons an exclusive glimpse into your creative process and the value they will receive by supporting you.

Cultivate a Sense of Community: Leo is a sign that thrives on connection and engagement. Foster a vibrant community atmosphere on Patreon by actively engaging with your patrons and creating opportunities for them to interact with each other.

Example Strategies:

  • Encourage discussions, feedback, and collaboration among your patrons through Patreon's community features.

  • Host live Q&A sessions, workshops, or virtual events to provide a platform for direct interaction with your audience.

  • Recognize and appreciate your patrons through personalized messages, shoutouts, or exclusive perks to foster a sense of belonging and gratitude.

Showcase Your Creativity and Passion: Leo is all about creativity, passion, and self-expression. Leverage these qualities to create compelling content that captures the attention and interest of potential patrons.

Example Strategies:

  • Regularly share exclusive and high-quality content that showcases your artistic abilities, skills, or expertise.

  • Offer patrons early access to your creations, exclusive behind-the-scenes updates, or special editions to enhance their sense of exclusivity and value.

  • Collaborate with other creators or guest artists to bring unique perspectives and offerings to your Patreon page.

Communicate the Benefits of Support: As the Moon aligns with the Ascendant, it's essential to communicate the value and benefits patrons will receive by supporting your work. Highlight how their contributions enable you to continue creating and provide exclusive rewards and perks.

Example Strategies:

  • Clearly outline the tiers and benefits of each patron level, explaining how their support directly impacts the quality and quantity of your creations.

  • Regularly communicate with your patrons through updates, newsletters, or private messages, keeping them informed about your progress and the impact of their support.

  • Consider offering personalized rewards, such as one-on-one consultations, custom artwork, or exclusive merchandise, to make patrons feel truly valued.

Substack
☊

What is the bigger picture need of your readership and potential audience? Why do they gravitate towards your content and unique perspective specifically? Here we can see the transit Moon conjunct the natal North Node in Leo in Substack’s combined charts. 

The North Node in Leo indicates the higher purpose or needs of our collective community, what they are seeking above the more obvious solutions to their immediate problems. Here we see a drive and innate self-direction towards playful creativity, happiness, joy, taking risks, and learning about themselves from an embodied and experiential approach. The goal here is to make sure your content meets this larger need for a higher purpose, and through the combination of addressing more immediate issues, is written in a way that implies or takes these things into account, or unites them in some way.

There is a bigger picture longing in your readers, and if you can tie their more immediate needs, and interests in with this bigger picture sense of purpose and destiny, they will feel more united with you, your community, and your content.

Don’t forget to over give, and share passionately on the topics that excite you, use humor, play, creativity, themes, satire, parody, gifs, memes, videos, and edutainment to keep your content exciting and capturing attention. They’ll learn better at this time if your content has a light-hearted and humorous approach. 

Marketing Advice:

Embrace Self-Expression and Authenticity: With Leo's influence on the North Node, it's crucial to showcase your unique perspective and voice. Embrace self-expression and authenticity to captivate and engage your audience.

Example Strategies:

  • Share personal stories, experiences, or insights that resonate with your readers.

  • Use your writing style to convey passion, enthusiasm, and a genuine connection with your audience.

  • Be open and vulnerable, inviting your readers to connect with you on an emotional level.

Highlight Creativity and Passion: Leo is a sign associated with creativity, passion, and self-confidence. Utilize these qualities to create compelling and engaging content that stands out.

Example Strategies:

  • Infuse your writing with creativity, whether it's through storytelling, vivid descriptions, or unique perspectives.

  • Share your creative process, behind-the-scenes glimpses, or exclusive content to provide added value and deepen your connection with readers.

  • Incorporate visual elements such as images, graphics, or videos to enhance the visual appeal and engagement of your newsletters.

Foster a Sense of Community: Leo encourages community-building and connection. Cultivate a supportive and engaged community around your Substack newsletter.

Example Strategies:

  • Encourage reader interactions and discussions by inviting feedback, questions, or topic suggestions.

  • Host virtual events, webinars, or Q&A sessions to facilitate direct engagement with your audience.

  • Establish a sense of exclusivity by offering exclusive perks or content to your subscribers.

Show Appreciation and Gratitude: Leo appreciates recognition and praise. Demonstrate your appreciation and gratitude towards your subscribers to cultivate a positive and loyal following.

Example Strategies:

  • Personally acknowledge and thank your subscribers for their support and engagement.

  • Offer special rewards, exclusive content, or early access to express gratitude to your most dedicated subscribers.

  • Regularly update your readers on your progress, achievements, or milestones to involve them in your journey.

EMAIL MARKETING

At the beginning of Leo Energy - Lasting for the 1st day of Leo Energy:


Email in All Forms (But Especially Personal Email/ Warm Audience)
☊

What is the bigger picture need of your list? Why do they gravitate towards your content and unique perspective specifically? Here we can see the transit Moon conjunct the natal North Node in Leo in Email’s combined charts. 

The North Node in Leo indicates the higher purpose or needs of our collective community, what they are seeking above the more obvious solutions to their immediate problems. Here we see a drive and innate self-direction towards playful creativity, happiness, joy, taking risks, and learning about themselves from an embodied and experiential approach. The goal here is to make sure your content meets this larger need for a higher purpose, and through the combination of addressing more immediate issues, is written in a way that implies or takes these things into account, or unites them in some way.

There is a bigger picture longing in your list, and if you can tie their more immediate needs, and interests in with this bigger picture sense of purpose and destiny, they will feel more united with you, your community, and your content. 

By focusing on both their immediate needs, and challenges as well as this overarching longing you’re ensuring you develop long-term relationships with your list, and strengthen your client retention.

Don’t forget to over give, and share passionately on the topics that excite you, use humor, play, creativity, themes, satire, parody, gifs, memes, videos, and edutainment to keep your content exciting and capturing attention. They’ll learn better at this time if your content has a light-hearted and humorous approach.

Using this period for sneak peeks, behind-the-scenes, trailers, hints, or surprise gifts is likely to be received very well. I also like using Leo to initiate the beginning of a series that keeps their curiosity going.

This can also be a great time to share an offer that meets the smaller as well as big-picture needs and invite them to join your community to get support.

Embrace Humor and Playfulness: With Leo's influence on the North Node, incorporating humor and playfulness into your email marketing can create a positive and engaging experience for your audience. It helps you stand out and builds rapport with your subscribers.

Example Strategies:

  • Infuse your email content with light-hearted humor, funny anecdotes, or playful language.

  • Incorporate interactive elements like quizzes, polls, or games to encourage subscriber participation.

  • Use storytelling techniques that entertain and evoke positive emotions.

Cultivate Creativity and Passion: Leo is a sign associated with creativity and passion. Harness these qualities to create compelling and captivating email content that resonates with your audience.

Example Strategies:

  • Use visually appealing graphics, illustrations, or gifs to enhance the visual experience of your emails.

  • Share personal stories or examples that demonstrate your passion and enthusiasm for your topic or product.

  • Experiment with different writing styles, such as using metaphors, vivid descriptions, or storytelling techniques to captivate your readers.

Establish a Sense of Generosity: Leo appreciates generosity and a sense of abundance. Demonstrating your willingness to provide value and support to your subscribers fosters a strong connection and trust.

Example Strategies:

  • Offer exclusive discounts, special promotions, or free resources to your email subscribers.

  • Share valuable tips, insights, or advice that can help your subscribers achieve their goals or overcome challenges.

  • Provide personalized recommendations or tailored content based on your subscribers' interests or preferences.

Foster a Vibrant Community: Leo encourages community-building and collective engagement. Create opportunities for your subscribers to connect with each other and foster a sense of belonging.

Example Strategies:

  • Host virtual events, webinars, or live Q&A sessions to facilitate interaction and dialogue among your subscribers.

  • Encourage subscribers to share their success stories, testimonials, or user-generated content that showcases their achievements.

  • Implement referral programs or loyalty rewards to incentivize your subscribers to spread the word about your email newsletter.

Email Newsletter Marketing
♂ Rx

Sometimes foreplay is indicated and that’s the purpose of this transit in your Email Newsletters. Here we see the transit Moon (public needs) conjunct the natal Mars Retrograde (internal action/pause) in Leo (passion, creativity, excitement).

This indicates a period where a longer warm-up of your audience through your newsletter is needed (if you feel the need to use a newsletter, please see the above and below summaries for regular email campaigns to a warm audience or for cold emailing regarding lead gen).

Here we are planting the seeds for what is to come, if you are in the midst of building anticipation for a product, service, promotion, or event you have coming up this is an excellent time to do so.

When Mars is Retrograde in Leo, our focus and motivation are turned inwards to our own creativity, passions and excitement. It operates as a re-kindling, with the understanding that your audience isn’t ready to take action yet, they need to work some things inside of themselves so that they’re ready.

Sometimes this is to generate warmth or excitement around something they didn’t even know they had an interest in, or in something that they have previously believed that they are not capable of, or that which they think is too complicated or difficult.

Here we are focusing on putting the fun back in, through unique, playful approaches, motivating them from the inside, wetting the palate, and getting them ready for the main course. Salivating yet? Good.  That’s exactly the experience you want to create for your newsletter subscribers.

Here we are focusing on curiosity, generosity, and warming the fires first. Some non-serious ways to do this are through memes, gifs, videos, themes, music, parody, satire, emojis, using silly copy, or cracking jokes.

Marketing Advice:

Assertive and Energetic Communication: With Mars retrograde in Leo, it's important to infuse your email newsletter marketing with assertiveness and energy. Be bold in your messaging and engage your audience with confidence.

Example Strategies:

  • Use strong and compelling language in your subject lines and email content to grab attention.

  • Incorporate bold and impactful visuals that align with your brand and resonate with your audience.

  • Encourage your subscribers to take action by providing clear and concise CTAs (Call to Action) in your emails.

Revisit Past Strategies: Mars retrograde is an excellent time to reflect on past marketing strategies and refine them for greater effectiveness. Take this opportunity to review and optimize your email campaigns, ensuring they align with your overall goals.

Example Strategies:

  • Analyze past email campaign performance, identifying areas for improvement.

  • Experiment with different email formats, layouts, or content types to keep your newsletters fresh and engaging.

  • Revisit your target audience and refine your email segmentation to deliver more targeted and relevant content.

Embrace Creativity and Passion: Leo's influence on Mars retrograde encourages you to tap into your creative side and express your passion through your email newsletter marketing. Find unique ways to captivate your audience's attention and ignite their interest.

Example Strategies:

  • Share compelling stories, personal experiences, or case studies that highlight your expertise and passion.

  • Incorporate visually appealing elements such as images, videos, or infographics to enhance the visual appeal of your emails.

  • Collaborate with influencers or thought leaders in your industry to bring fresh perspectives and enhance the value of your content.

Engage in Collaborative Efforts: Mars retrograde in Leo invites you to seek collaborations and partnerships that can expand your reach and enhance your email newsletter marketing efforts. By joining forces with others, you can tap into new audiences and create mutually beneficial relationships.

Example Strategies:

  • Co-create content with other experts or complementary brands in your industry.

  • Conduct joint webinars, interviews, or panel discussions and share the recordings with your subscribers.

  • Cross-promote each other's email newsletters or provide exclusive offers to each other's audiences.

Email Marketing - Cold Emailing & Lead Gen
♂ ASC

If you’re ready to kick off a launch, or promotion, or are focused on generating new warm leads to a cold list, this can be an excellent transit. Here we see the Moon conjunct the natal Mars and Ascendant in Leo in Email Marketing (cold lead gen)’s chart.

Mars is the planet of action, CTAs, willpower, and motivation and in the sign of Leo, it is ready to go all the way in whatever captures its attention and feels exciting and fun.

The Ascendant is the first impression, first introduction, first experience, the first face of your brand, and first interaction your audience has with you, your brand, your product, your service, or your community. It also operates as a ‘hint’, preview, trailer, or behind-the-scenes, especially under the sign of Leo.  It also represents your audience or leads, the perception they have of your site, your brand, your offer, and you. Here we want to make sure this impression is fun, playful, exciting, and light-hearted. Here you want to capture their attention quickly through a warm personal touch, without being too serious that they’re scared of you.

Remember under Leo, the goal is to be your playful self, make jokes, tap into emotions, use gifs, memes, videos, funny photos, silly copy, and theme your content (ie 80’s music, Harry Potter, Beach Party, Pirates of the Caribbean, etc) Use movies, music, tv shows, world events, personal information about your lead or cultural celebrations to make your email, offers, and promotions engaging, non-serious and more likely to get a reply.

Marketing Advice:

Assertive and Confident Messaging: With Mars and the Ascendant in Leo, it's crucial to craft email marketing campaigns that exude confidence and assertiveness. Your messages should grab attention and leave a lasting impact on your leads.

Example Strategies:

  • Use attention-grabbing subject lines that evoke curiosity and excitement.

  • Craft persuasive and compelling email content that highlights the unique value of your offerings.

  • Incorporate a confident and professional tone that instills trust and credibility.

Showcase Your Brand Personality: Leo's influence on the Ascendant suggests the importance of showcasing your brand personality and creating a memorable first impression. Infuse your emails with elements that reflect your brand's identity, such as humor, creativity, and passion.

Example Strategies:

  • Incorporate engaging visuals, such as custom graphics or brand-themed templates, to enhance your brand presence.

  • Share behind-the-scenes stories or glimpses into your company culture to foster a personal connection with your leads.

  • Use conversational language and storytelling techniques to create an engaging and relatable email experience.

Call to Action (CTA) with Impact: Mars in Leo emphasizes the need for strong and impactful CTAs in your email marketing campaigns. Encourage your leads to take action and make it clear how they can benefit from engaging with your brand.

Example Strategies:

  • Use persuasive language and compelling visuals to direct your leads towards your desired action.

  • Offer exclusive incentives, discounts, or free resources to incentivize conversions.

  • Create urgency by incorporating time-limited offers or limited-quantity promotions.

Engage and Nurture Leads: Mars and the Ascendant in Leo highlight the importance of building strong relationships with your leads. Focus on nurturing them through engaging content, personalized experiences, and ongoing communication.

Example Strategies:

  • Segment your email lists based on lead characteristics and preferences to deliver targeted and relevant content.

  • Provide valuable resources, such as eBooks, guides, or webinars, that address your leads' pain points and offer solutions.

  • Implement automated email sequences to nurture leads throughout their buyer's journey.

At the middle & end of Leo Energy - Beginning on the 2nd day of Leo Energy:


Email in All Forms (But Especially Personal Email)
⨀♀♂

I can’t imagine a better transit to reach out to your list than this one. Here we see the transit Moon (Public Needs) conjunct the natal Sun (spotlight, attention, awareness, warmth, visibility), Venus (cash flow, values, beauty, desire, expression), and Mars (action, CTAs, motivation, initiation) in the sign of Leo (passion, creativity, excitement, popularity, generosity, likeability). 

With the Moon conjunct with the Sun in Leo, we see something similar to a ‘new moon’, or the beginning of a new cycle, an excellent opportunity for previews, hints, warming up an audience, and bringing attention to something they weren’t exposed to before (announcements, new content, new concepts, new modalities, new information). 

Under Venus in Leo, there is a heightened ability to generate cash flow, through sharing your passions and values, as well as openly selling and focusing on sales especially when humor, creativity, playfulness, and addressing the needs of your community are prioritized.

Mars is the planet of action, CTAs, willpower, and motivation and in the sign of Leo, it is ready to go all the way in whatever captures its attention and feels exciting and fun. 

You can use this period to open or close a cart, share hints, previews, announcements, CTAs, free offers, and event invites, or share anything that’s exciting or fun with them.

Remember under Leo, the goal is to be your playful self, make jokes, tap into emotions, use gifs, memes, videos, funny photos, silly copy, and theme your content (ie 80’s music, Harry Potter, Beach Party, Pirates of the Caribbean, etc) Use movies, music, tv shows, world events, or cultural celebrations to make your event, posts, content, or offers more playful, inviting and community focused.

Marketing Advice:

Captivating and Creative Content: With the Sun, Venus, and Mars in Leo, your email marketing content should be captivating and creative, reflecting the essence of your brand. Infuse your emails with engaging stories, visuals, and valuable insights that resonate with your warm audience.

Example Strategies:

  • Share success stories and case studies that demonstrate the positive impact of your offerings.

  • Incorporate visually appealing elements, such as eye-catching graphics or videos, to enhance the overall appeal of your emails.

  • Leverage storytelling techniques to create a connection with your audience, evoking emotions and generating interest.

Personalized and Relationship-Building Approach: Venus in Leo emphasizes the importance of personalization and building strong relationships with your warm audience. Tailor your email marketing strategies to meet the individual needs and preferences of your subscribers.

Example Strategies:

  • Segment your email lists based on interests, demographics, or past interactions to deliver targeted and relevant content.

  • Use personalized subject lines and greetings to make your warm audience feel valued and recognized.

  • Incorporate personal anecdotes or messages that resonate with your subscribers' experiences and aspirations.

Strategic List Building: The combination of Venus and Mars in Leo calls for strategic list building to expand your warm audience. Focus on attracting and nurturing high-quality leads who align with your brand values and are likely to convert into loyal customers.

Example Strategies:

  • Offer valuable lead magnets, such as exclusive guides, templates, or access to premium content, to incentivize email sign-ups.

  • Collaborate with complementary brands or influencers to reach a wider audience and gain exposure.

  • Use engaging landing pages and opt-in forms that clearly communicate the benefits of subscribing to your email list.

Compelling Offers and Call to Action (CTA): Mars in Leo empowers you to take bold and assertive actions in your email marketing campaigns. Create compelling offers and use persuasive CTAs to drive conversions and sales.

Example Strategies:

  • Highlight the unique value propositions and benefits of your products or services in your email offers.

  • Include limited-time promotions or exclusive discounts to create a sense of urgency and encourage immediate action.

  • Craft clear and compelling CTAs that guide your warm audience towards the desired next step, whether it's making a purchase, signing up for a webinar, or requesting a consultation.

Email Marketing - Cold Emailing & Lead Gen
♄ ASC

The time for relationship and brand building is here. You can make some serious headway under this transit when it comes to lead gen and list building if done right. Here we see the transit Moon conjunct the natal Saturn and Ascendant in Leo in Email Marketing (cold/lead gen)’s chart. 

The Ascendant is the first impression, first introduction, first experience, the first face of your brand, and first interaction your audience has with you, your brand, your product, your service, or your community. It also operates as a ‘hint’, preview, trailer, or behind-the-scenes, especially under the sign of Leo.  It also represents your audience, the perception they have of your site, what brings them to your site, and what topics they were looking under that brought them to you. 

When the Moon and Saturn come together we can be certain that something significant is being built or decided upon. The Moon represents the needs of the public, and their inner longing and subconscious patterns at that point in the cycle, and when conjunct with Saturn which represents commitment, mastery, obligations, and responsibility, we can expect that our community is feeling burdened and restricted emotionally as well as pressured to ‘adult’.

Emotionally your audience or leads are desiring stability while also equally resisting it as it feels restrictive and repressive to their intuitive and freedom-seeking nature. But without Saturn, nothing would materialize and so we understand its importance even if we fight it with the power of a thousand Suns. Saturn also represents time and karma, and so we are reminded during this transit that what we put in, we get out, but it may take longer than we like.

Under the influence of Leo's energy, this could not be more prominently felt, as Leo is the playful creative side of ourselves, that needs flexibility and freedom to create and under Saturn, it’s feeling a lot of pressure where creativity may begin to feel like work.

The goal with this transit is to learn to apply our creative talents to building something of tangible value, and through the process of commitment. With the addition of the Ascendant, you can build a positive first interaction or association by using compliments, humor, personalization, memes, gifs, jokes, or any combination of playfulness, creativity, and humor. Remember here we want to stand out as different to encourage a reply and positive engagement.

Marketing Advice:

Strategic and Structured Approach: With Saturn in Leo, it's important to adopt a strategic and structured approach to your email marketing and lead generation efforts. Develop a well-thought-out plan that outlines your goals, target audience, and key messaging.

Example Strategies:

  • Conduct thorough research to understand your cold audience's pain points, needs, and desires. Use this knowledge to craft compelling email campaigns that address their specific challenges.

  • Develop a content calendar to ensure consistent and targeted communication with your cold audience.

  • Implement email automation and sequencing to nurture leads and guide them through the buyer's journey.

Captivating First Impressions: The Ascendant in Leo highlights the significance of creating captivating first impressions in your email marketing and lead generation activities. Use attention-grabbing subject lines, visually appealing templates, and engaging content to make a memorable impact from the start.

Example Strategies:

  • Craft compelling subject lines that pique curiosity, generate excitement, or promise valuable information.

  • Design visually appealing email templates that align with your brand identity and capture the attention of your cold audience.

  • Incorporate intriguing hints or teasers that spark curiosity and encourage recipients to open and engage with your emails.

Creative and Engaging Content: Leo's influence calls for creative and engaging content that resonates with your cold audience and establishes a strong connection.

Example Strategies:

  • Develop informative and entertaining blog posts or articles that showcase your expertise and provide value to your cold audience.

  • Include visually appealing graphics, images, or videos to enhance the overall impact and engagement of your email content.

  • Use storytelling techniques to create an emotional connection and foster a sense of rapport with your cold audience.

Relationship-Building and Value-Oriented Approach: Despite targeting a cold audience, it's essential to build relationships and provide value through your email marketing and lead generation efforts.

Example Strategies:

  • Offer exclusive content or resources that cater to the specific needs or interests of your cold audience.

  • Focus on providing educational content that addresses their pain points, offers solutions, and positions your brand as a trusted authority.

  • Incorporate personalized touches, such as addressing recipients by name and tailoring content based on their previous interactions or preferences.

Email Strategy, Series & Funnel Building
♀

Leaning into passion, excitement, beautiful graphics, photos, branding, and well laid out content and highly tuned copy. Here we see the transit Moon conjunct the natal Venus in Leo in the Email strategy and funnel-building chart. 

Under Venus in Leo, there is a heightened ability to generate cash flow, through sharing your passions and values, as well as openly selling and focusing on sales especially when humor, creativity, playfulness, and addressing the needs of your community are prioritized.

Create beautiful offers, sales pages, and graphics, open or close your cart, teach, provide high-value content, share invites, opt-in pages, and tiny offers, move traffic through your funnels, host free events, or share anything that’s fun or exciting with your list. 

Don’t be afraid to use gifs, memes, funny videos, jokes, themes, satire, parody, or any combination thereof to build rapport with your readers.

Marketing Advice:

Emphasize Core Values: With Venus in Leo, it's crucial to center your email strategy and funnel building around your core values. Ensure that your email content and funnel align with your brand's mission, vision, and guiding principles.

Example Strategies:

  • Craft email campaigns that reflect your brand's personality, values, and unique selling proposition (USP).

  • Highlight the benefits and values your products or services offer to your audience in a captivating and engaging manner.

  • Use storytelling techniques to demonstrate how your brand's values align with the values and aspirations of your subscribers.

Incorporate Beauty and Visual Appeal: Leverage the aesthetic qualities of Leo to make your email strategy and funnel visually appealing and captivating.

Example Strategies:

  • Design visually stunning email templates that showcase your brand's visual identity and align with the overall theme and tone of your content.

  • Use high-quality images, graphics, and videos that enhance the visual experience and leave a memorable impression.

  • Pay attention to the layout, typography, and color scheme to create a visually harmonious and engaging email design.

Infuse Humor and Playfulness: Incorporating humor and playfulness into your email strategy and funnel building can foster a sense of connection and engagement with your audience.

Example Strategies:

  • Include witty and light-hearted copy in your emails that entertains and resonates with your subscribers.

  • Utilize humor to make your email content more memorable and enjoyable.

  • Incorporate interactive elements, such as quizzes, polls, or games, to engage your subscribers and make the email experience interactive and fun.

Generosity and Value-Oriented Approach: Venus in Leo encourages a generous and value-oriented approach to email strategy and funnel building. Focus on providing valuable content, offers, and experiences to your subscribers.

Example Strategies:

  • Offer exclusive discounts, promotions, or freebies to your email subscribers to show appreciation and encourage engagement.

  • Provide valuable educational content or resources that address the pain points and challenges of your target audience.

  • Customize email content based on subscribers' preferences, interests, and past interactions to deliver personalized value.

Generate Popularity and Social Proof: Leverage the Leo energy to increase your email strategy's popularity and build social proof.

Example Strategies:

  • Encourage subscribers to share your email content or offers with their network through social sharing buttons or referral programs.

  • Highlight positive customer testimonials, case studies, or success stories in your emails to build credibility and trust.

  • Incorporate social media integration to promote your email campaigns and encourage subscribers to follow your brand on various platforms.

Gmail
☾

Under this transit we find the transit Moon conjunct the natal Moon in Leo in Gmail’s chart. When the transit Moon makes a conjunction with the natal Moon in a chart, it initiates what is called a Lunar Return. 

Lunar Returns are the beginning of a new cycle and are key to understanding the characteristics, needs, emotional states, and unconscious wants of our contacts through the lens of the zodiac sign it occurs through the medium it occurs on. In this case, under the sign of Leo, we see that one of the needs of our contacts through messages and personal connection over Gmail is playful creativity, humor, silliness, and having fun. 

Here you have the power to tap into humor, playfulness, emotional connection, memes, gifs, personal video or audio messages, or give generously to your contacts and personal connections in Gmail. If you have any follow-ups, administrative tasks, or messages you need to send through Gmail at this time they’ll appreciate your playfulness and as a byproduct, it will build positive rapport and connection which you can use to your benefit for sales, referrals, or any other relevant goal you have.

Marketing Advice:

Express Creativity and Passion: Infuse your follow-ups, lead generation efforts, and administrative activities with creativity and passion. Allow your personality and enthusiasm to shine through your interactions.

Example Strategies:

  • Craft personalized and engaging follow-up emails that capture the attention of your recipients.

  • Use persuasive and passionate language to communicate the value and benefits of your offerings.

  • Implement creative lead generation strategies, such as hosting contests, giveaways, or interactive campaigns that evoke excitement and capture the interest of your target audience.

Create an Exciting and Generous Experience: Leverage the Leo energy to make your follow-ups, lead generation, and administrative activities exciting and generous. Focus on providing value and creating a positive experience for your recipients.

Example Strategies:

  • Offer exclusive promotions or incentives in your follow-up emails to encourage conversions and engagement.

  • Provide valuable resources or content to your leads that address their pain points and offer practical solutions.

  • Incorporate elements of surprise and delight in your administrative activities, such as sending personalized thank-you emails or unexpected bonuses.

Prioritize Rapport Building: Building rapport with your leads and recipients is essential for successful follow-ups, lead generation, and administrative activities. Cultivate a connection based on trust and understanding.

Example Strategies:

  • Personalize your follow-up emails by referencing specific details from previous interactions or conversations.

  • Use storytelling techniques to establish an emotional connection with your leads and recipients.

  • Respond promptly and thoughtfully to inquiries or administrative requests, demonstrating that you value their time and needs.

Leverage Popularity and Social Proof: The Leo influence encourages generating popularity and leveraging social proof in your follow-ups, lead generation, and administrative activities.

Example Strategies:

  • Share testimonials or success stories from satisfied customers in your follow-up emails to build credibility and trust.

  • Encourage recipients to leave reviews or ratings, promoting your business's reputation and attracting new leads.

  • Highlight any awards, certifications, or notable achievements to showcase your expertise and establish authority.

Emphasize Clear Calls to Action: In all your follow-ups, lead generation efforts, and administrative activities, make sure to include clear calls to action (CTAs) to guide your recipients' next steps.

Example Strategies:

  • Use compelling and concise CTAs that direct your leads to take the desired action, such as signing up for a newsletter, scheduling a call, or making a purchase.

  • Make your CTAs visually prominent and easy to understand, ensuring they stand out in your emails or administrative communications.

⛰️♍ Social Media With Virgo

SOCIAL MEDIA WITH THE LUNAR ZODIAC – VIRGO SUMMARY

VIRGO:
NEED:  Virgo needs to make sense of their world through order, and organization. They know that without a system, they cannot feel safe or have a sense of balance. They believe that everything for the most part has a place, and if they can create a better system they can save themselves a lot of stress, worry, and anxiety and can serve better.

Virgo rules the nervous and digestive system, this makes them prone to headaches, digestive upset, and anxiety-driven health issues. They are health and service focused and take a lot of responsibility onto themselves to make sure things run smoothly.

Organizing and having some kind of working system is a NEED for Virgos, because, without it, they are overtaken with stress or health issues that have their root in the nervous system.

Routines are important as is creating a system where things can operate at their best. This can show up on the negative side as a nit-pickiness, being judgemental/ critical, or a ‘neat-freak’, ‘control freak’, or someone who has to be leading in some way. Notice that this neurosis only is triggered because they feel everything in their body, and when something isn’t right, or they feel ‘off’ it affects their ability to help others and do their part.

They will hyper analyze everything and may struggle with perfectionism, which can sometimes overflow into their relationships if they feel out of control or balance. 

Virgo is best at work when in service, and with a system that not only allows them to address their responsibilities (which can show up as co-dependency if they’re not careful) but also allows them to take care of themselves in the process.

They need to understand the thoughts, needs, motivations, and behaviors of those they care about, and this can cause them to relentlessly strive for perfection or criticize themselves internally. Their need is for order, balance, and flow, and to find their place within that process.

MARKETING:  Virgo loves systems! Do you have a system? A framework? Tools, techniques, or experience that can help them create better order in their lives? Share it.

Focusing on the framework and the system are the keys to capturing the Virgo in all of us. There needs to be an order, a way things work together, make sense, and create a productive outcome. Virgo hates wasting time, so outline the system, tell them why it works, and show them statistics (they love those!). Does it involve planning, strategy, or a blueprint? Even better.

During Virgo, we desperately crave order. We will grasp at it any way that we can, decluttering a closet, cleaning out our car, donating bags to GoodWill, meticulously going over our numbers, or trying to set up that new thing-a-ma-gig tool that we know is going to create so much more flow in our business, lives or finances.

If you can tell them/show them/help them make it easier, they will love you for it.

Talk about the stress it causes not having it figured out, what it’s costing you if you don’t fix it, and how does it compound or overflow into other areas? What other things does it solve by getting THIS fixed, what are the other benefits? How does it make them a better entrepreneur, coach, parent, bookkeeper, etc.

Is it going to save them money? How much? Time? How many hours? Sleepless nights? HOW?

Give them the details. Don’t shy away from telling them the whole shebang. We need to be able to SEE how it’s going to work. We need to have all our ‘what if’s?’ answered.

Acknowledge the struggle of juggling it all, the truth is no one human can, we need help – that’s where your offer/ program/ system/support comes in. Make your process/offer a no-brainer.

BEST TYPES OF CONTENT/DELIVERY FORMATS FOR VIRGO:

  • The blueprint/system/framework – break it down
  • Give them the workbooks, checklists, spreadsheets, diagrams
  • Do they need a lot of information in order to understand WHY or HOW something works? Give it to them. Live streams, trainings, courses, workshops, and boot camps.
  • Can you break it down into steps – do it.
  • How-to videos
  • Blog Posts
  • Podcasts, Interviews, audio, or Videos where you or someone else talks about their process/results/how they did something.
  • Give them statistics, or show them how the numbers work – if you just increase this by 10% it will = this much for you at the end of 6 months/1 year.
  • Give them a pros/cons list, if you have a competitor who charges more, or if they had to do it themselves or hire someone, how much more would it cost, tell them – show them you’ve done the research too.
  • Do you have a guarantee, something that removes the risk for them? Tell them.
  • Is someone they admire doing this thing/have this thing? Share that with them, even if it’s not YOUR thing exactly, use it as an example.
  • Give them behind-the-scenes details, and show them how something works in the back end, they need to mentally see it work in real-time.
  • Articles, case studies, and anything that shows the process or steps, or outcome, they can handle MORE information at this time and process it quickly. But you must choose whether is it a broad overview (such as the system, framework, etc), or is it a deep dive into ONE area. Pick one, both will just overwhelm them.
  • They are more likely to make decisions at this time if they believe your system will help them save time/money/stress or grow or scale things in the long run.
  • Give them a path.
⛰️ VIRGO Content Calendar by Platform ♍

♍🏔️ Virgo Activated Social Media Platforms

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FACEBOOK

At the beginning of Virgo Energy - Lasting for the 1st day of Virgo Energy:


Facebook Posts
♃⨀

This an opportune time to teach, promote, and expand awareness of your content, methodology, framework, struggles, symptoms, and solutions. Here we see the Moon in Virgo conjunct the natal Jupiter and Sun of Facebook’s combined charts. 

When we the Moon (public needs) conjunct the Sun it operates like a ‘new moon’ initiating a new cycle, and bringing attention, awareness, warmth, interest, and energy to the matters at hand through the sign it is transiting.

Jupiter rules publishing, higher education, personal and spiritual growth, risk-taking, the CEO/Visionary, adventure, financial growth, long-distance travel, teaching, and embodiment. And when combined with any other luminary or planet acts as an amplifier bringing more of whatever the themes of the other planet are aligned with, and the sign it is passing through.  

In general, Virgo rules the mechanics, the tools, the implementation, the systems, the organization, the process, the services, the delivery, the mechanism, the analysis, the understanding, the integration, daily work, routine operations, our anxiety (conscious), our physical health especially due to work-related stress/overwork, and our problem-solving solution-oriented nature. 

This indicates that your audience at this time on Facebook is interested in learning, processing, understanding, and initiating based on the need to get things in order and organized (Virgo).

They will naturally be feeling more positive, capable, and more willing to take risks and step into the realm of direct experience at this time. In conjunction these two luminaries and Jupiter in the sign of Virgo indicate an excellent time to teach, share, and dive deep into your blueprint, system, methodology, framework, the symptoms, addressing head-on direct issues and challenges, and the step-by-step process to address it. This is all about selling the system, process, and solution, through the introduction of the details and mechanics of the process itself.

Use a blueprint framework in your content, share how-to’s, give a name to your system, and teach and sell the solution to your followers. Fill in any gaps in their awareness to take them from where they are, to where they need to be to take action on implementing a solution (your offer).

Provide data, statistics, case studies, blueprints, diagrams, mind maps, pillars, and phases, teach a portion of the system itself, break down their symptoms, and use the information to educate and move them from warm to engaged and at the point of decision. A good chunk of your warming up and planting seeds has likely happened through Aries to Leo, with extra emphasis on Leo before stepping into the full problem-solving and teaching mode with your audience.  

Cut through the overwhelm with facts and a plan to help them take action. 

Marketing Advice:

Leverage Practicality and Attention to Detail: Take advantage of the Moon in Virgo's practical nature and attention to detail. Create Facebook Posts that provide step-by-step guidance, actionable tips, and practical solutions to address your audience's needs.

Example Strategies:

  • Share step-by-step tutorials and guides that offer practical advice and actionable steps.

  • Break down complex concepts or processes into easy-to-understand content.

  • Provide checklists or templates that help your audience stay organized and efficient.

  • Highlight the specific benefits and outcomes your audience can expect from implementing your strategies.

Position Yourself as an Expert: With the Sun in Virgo, showcase your knowledge and expertise in your Facebook Posts. Demonstrate your authority in your industry and establish trust with your audience.

Example Strategies:

  • Share valuable insights, industry trends, and thought leadership content.

  • Offer in-depth analysis or case studies to showcase your expertise.

  • Collaborate with other experts and feature their insights in your Facebook Posts.

  • Provide educational resources that position you as a go-to source for information in your niche.

Optimize for Data-Driven Success: Use the analytical nature of the Sun in Virgo to assess and optimize the performance of your Facebook Posts. Pay attention to engagement metrics and conversion rates to refine your strategies.

Example Strategies:

  • Track and analyze the performance of your Facebook Posts using data analytics tools.

  • Experiment with different post formats, headlines, or visuals and monitor the results.

  • Use A/B testing to optimize your Facebook Posts and identify the most effective strategies.

  • Regularly review and update your content based on the insights gained from data analysis.

Facebook Groups
MC

Are you ready to be the EMCEE? I love how both the terms ‘Emcee’ and MC as in Midheaven in many ways mean being the master of ceremonies, or the host of an event. The only reason you would be given this position is that you are top of your class, you have the respect and acknowledgment of your peers as being qualified, capable, and the star attraction of the show that you’re hosting. And here under this transit of the Moon in Virgo conjunct with the Midheaven (MC) of Facebook Groups combined charts, we raise our cups to you. You have the influence through your Facebook Group to raise your reputation, expand your reach and solidify your expertise in the eyes of your community at this time. 

And this is done through the lens of Virgo which rules the mechanics, the tools, the implementation, the systems, the organization, the process, the services, the delivery, the mechanism, the analysis, the understanding, the integration, daily work, routine operations, our anxiety (conscious), our physical health especially due to work-related stress/overwork, and our problem-solving solution-oriented nature. 

Here your audience is able to not only absorb a lot of information they are also ready to get their hands dirty and have you walk them through it. They are looking for information, well-researched data, and a system to simplify their lives and help them to get and feel more organized. This is a great time to share posts, videos, or other content that helps them not only isolate their symptoms, to see themselves in the problems, situations, or challenges you’re describing but also walk them through the plan to address them. This can be through providing a lot of high-value information and a blueprint or outline of the overall steps (which you’ll give them access to when they join you). 

Marketing Advice:

Create an Organized and Structured Community: Tap into the Moon in Virgo's organizational abilities and attention to detail to establish a well-structured and orderly Facebook Group. Provide clear guidelines, categories, and rules to ensure a positive and focused community experience.

Example Strategies:

  • Develop a comprehensive welcome post that outlines the purpose, guidelines, and expectations for the group.

  • Create specific discussion topics or themed days to facilitate focused conversations and engagement.

  • Organize relevant resources and files in dedicated sections for easy access and reference.

  • Implement a moderation system to maintain a respectful and supportive atmosphere within the group.

Break Down Formulas, Systems, Blueprints, Frameworks, or Processes: Utilize the analytical and detail-oriented nature of Virgo content to provide valuable insights into complex concepts. Break down these formulas, systems, blueprints, frameworks, or processes in a way that is easily understandable and applicable for the group members.

Example Strategies:

  • Create a series of posts that gradually explain and explore different aspects of a specific formula, system, blueprint, framework, or process.

  • Use visual aids, charts, or infographics to enhance the understanding of these concepts.

  • Encourage group members to ask questions and provide feedback to further clarify and refine the content.

  • Share real-life examples or case studies to illustrate the practical application of these concepts.

Expand Content Based on Community Needs: Continuously assess the needs and interests of the community to expand on the Virgo-themed content. Tailor your content series to address specific questions or challenges raised by the group members, ensuring that it remains relevant and valuable.

Example Strategies:

  • Conduct polls or surveys to gather insights and identify areas of interest within the community.

  • Encourage group members to share their specific challenges or questions related to the content discussed.

  • Engage in conversations with the community to understand their specific needs and pain points.

  • Use the feedback received to create subsequent content that addresses these needs and provides solutions.

Facebook Stories
☊

Some of the best stories are ones that break down a process, especially one that is connected not only to some of the more immediate needs and challenges of your audience but one of the larger overall ones, which is the need to feel they have a purpose, a sense of belonging in the world.

Here we see the transit Moon (public emotional/subconscious needs) conjunct the natal North Node in Virgo in the Facebook Stories chart. 

The North Node indicates the higher purpose or needs of our collective community, what they are seeking above the more obvious solutions to their immediate problems. It is an entry point for the future, for energy to move through, and that we are drawn to like a magnet. 

In the sign of Virgo they are looking for a system that helps them to create flow throughout their lives (this is the bigger need versus the smaller need to tackle one specific issue). They long to feel like they have it all together, that they have figured out the rhythm of life and that they are operating within it, this means having a system. 

For example not having a system in areas of our lives that tend to eat up the most time, can create absolute chaos in our lives, and often are at the root of why we feel like we’re failing, some examples of these systems are a grocery and meal planning system, a diet system, an exercise routine, a bedtime routine, a work routine, a housekeeping system, a bill paying system, a financial planning and income generation system, and so on. These must be systems that we can actually stick to of course, but I think this illustrates the point.

We can see that if even one of these areas does not have a proper system it can create an unhealthy domino effect in other areas of our lives, where things build up until it collapses. Have more than one of these areas without a system? The domino effect is faster.

Ultimately speaking the big picture (North Node in Virgo) here is to reach a place where you have a system for all of this and it’s easy for you, and your life thrives. The smaller needs could be addressing any one of those specific areas. Here we want our marketing through Facebook Stories to address the main (smaller) one (the one you’re selling) while also alluding to the big picture one (North Node) and how addressing this one brings them closer to the big one (North Node) aka having a system that supports their entire life and helps them to figure it all out.

In the format of Facebook Stories, this is done through a series of ten images, or videos, these can be graphics that walk them through a process, short videos of you discussing the symptoms or issues at hand or demonstrating the solution, the information needs to be specific, direct, and also explained in a linear fashion that makes sense to them. 

Marketing Advice:

Informative and Practical Content: Leverage the analytical and detail-oriented nature of Virgo to create Facebook Stories that offer useful information and practical tips. Focus on sharing insights, how-to guides, tutorials, and step-by-step instructions that help your audience in their daily lives or address specific challenges they may face.

Example Strategies:

  • Share educational content that provides valuable knowledge or teaches new skills relevant to your niche or industry.

  • Create mini-tutorials or guides that walk your viewers through a particular process or task.

  • Provide tips and tricks that can simplify tasks or improve efficiency.

  • Use engaging visuals, such as images or videos, to enhance the storytelling experience and make the content more accessible.

Attention to Detail and Presentation: With the Moon in Virgo's emphasis on organization and precision, pay attention to the details and presentation of your Facebook Stories. Ensure that the content is well-structured, visually appealing, and easy to follow.

Example Strategies:

  • Plan your stories in advance, considering the sequence and flow of information.

  • Use text overlays or captions to highlight key points or steps.

  • Incorporate clear and concise language that is easy to understand.

  • Optimize the visual elements, such as images, videos, or graphics, to enhance the overall presentation.

Interactive and Engaging Elements: Encourage interaction and engagement with your audience by incorporating interactive elements within your Facebook Stories. This can include polls, quizzes, questions, or prompts that invite viewers to participate and share their thoughts.

Example Strategies:

  • Pose questions or prompts to encourage viewers to respond and share their experiences or opinions.

  • Create polls or quizzes that allow viewers to participate and provide their input.

  • Use interactive features, such as stickers or emojis, to add a playful and engaging element to your stories.

  • Respond to comments and messages promptly to foster a sense of connection and community.

Facebook Business Pages & Ads
♄, ☋

Recapping and Commitment to the System and Process. Here we see the transit Moon conjunct the Natal Saturn and South Node in Virgo in Facebook Business Pages and Ads chart. 

The transit Moon highlights the current needs and unconscious activated pattern in the public (your audience, followers, and leads), and in this case, it’s in the sign and themes of Virgo.

In general, Virgo rules the mechanics, the tools, the implementation, the systems, the organization, the process, the services, the delivery, the mechanism, the analysis, the understanding, the integration, daily work, routine operations, our anxiety (conscious), our physical health especially due to work-related stress/overwork, and our problem-solving solution-oriented nature.

The influence of Saturn during this transit is to not only encourage you to commit to your ads system and business page strategy but to think of the long-term ROI of what you’re building. Under Saturn, things take more time than we’d like, and they require more effort and sacrifice (financial, time, resources), however, it is also what builds the tangible side of a business and provides it a foundation. Here under the sign of Virgo, this is an important time to look at your funnels, client onboarding, lead generation, and the strategies you are applying through your business page and Facebook ads account. Are there any gaps you can address or losses that you can plug in? What would improve your business stability, whether it be tools, a process, a system, or a strategy?

Next under this transit we also have your audience and followers being influenced by Saturn which is that they are looking for a long-term system to solve their problems. They want someone to walk them through a process and provide them with the steps as well as a clear outline of what is needed (ie tools, financial or time investment, order, etc).

Finally, we see the second activation in this transit is to the South Node of Facebook’s Business Pages & Ads chart. The South Node represents the past, including your past experiences, wisdom, expertise, history, and accomplishments as well as past relationships and past interactions of your audience to you and your content. 

The challenge with this transit is when we try to do something new rather than leverage what is already available, when we ignore what is available at our disposal we may incur losses (South Node), or repeat past mistakes. Here we are being reminded that sometimes the best presentations and content are based on content that our audience has already been exposed to before. After all most buyers need to be exposed to a piece of information or advertisement 8-12 times before they’re ready to invest in it, illustrating the power of marketing comes through consistent exposure, which helps to move the needle in their understanding, readiness, and willingness to commit.

From an ads perspective, this can look like using data, research, and analytics (Virgo) to run retargeting ads, sharing previously shared, but maybe re-summarized or applied in a new format to your list, or warm audience. This also indicates that by creating a strong advertising strategy that includes retargeting that you can build a solid list, and strengthen the foundation of your business. 

Here the focus is especially on leveraging what you have already built (audiences, content, frameworks, data, etc). 

Marketing Advice:

Staying Power and Long-Term Strategies: Saturn's influence emphasizes the importance of building content with staying power and focusing on long-term strategies for list and follower growth. Rather than solely relying on short-term tactics, invest in creating evergreen content and implementing strategies that will have a lasting impact on your audience.

Example Strategies:

  • Develop in-depth guides, tutorials, or resources that provide valuable information and can be referenced by your audience over time.

  • Create a content calendar that incorporates a mix of both timely and evergreen topics to ensure a balance between immediate engagement and long-term value.

  • Implement lead generation strategies, such as offering exclusive gated content or email opt-ins, to build a loyal and engaged audience over time.

  • Establish a consistent posting schedule that maintains a regular presence on Facebook to foster audience trust and loyalty.

Repurposing and Ad Retargeting: With the South Node in Virgo, leverage the opportunity to reintroduce previous content, systems, data, and frameworks to your audience through repurposing or ad retargeting. This allows you to maximize the value of your existing assets and ensure that your core foundational content reaches a wider audience.

Example Strategies:

  • Repurpose blog posts or articles into Facebook posts, videos, or infographics, providing a fresh perspective and reaching a new segment of your audience.

  • Utilize Facebook's retargeting features to re-engage users who have previously interacted with your content or shown interest in your offerings.

  • Create ad campaigns that highlight the success stories, case studies, or testimonials from satisfied customers, reinforcing your credibility and attracting new prospects.

  • Consider repackaging and promoting your core frameworks or methodologies through interactive content such as quizzes, assessments, or webinars.

Organized Data and Analytics: Given the Virgo influence, prioritize organizing and analyzing your data to inform your content and advertising strategies. Utilize the insights gained from analytics to refine your approach and make data-driven decisions that drive better results.

Example Strategies:

  • Regularly review Facebook Insights and analytics to understand the performance of your business pages and ads.

  • Identify patterns and trends in audience engagement and adjust your content or targeting accordingly.

  • Use data-driven insights to create customized ad campaigns that resonate with specific audience segments or buyer personas.

  • Implement A/B testing to compare different ad variations and optimize your campaigns based on the results.

Facebook Messenger
♃ Rx

This transit highlights the advantages of follow-ups, and using Facebook Messenger as the second or third stage of your marketing efforts for more personalization and to provide more information. Here we see the transit Moon in Virgo conjunct the natal Jupiter Retrograde in Facebook Messenger’s chart.

Jupiter indicates being the teacher, the guide, the visionary, and inspiring freedom, beliefs, personal and spiritual growth, and inspiring your community to follow their own truth and be their own light. When it’s retrograde this process is going on internally within them, and subconsciously through them. Here we may not be as open or as public about our desires, journey, or cravings to grow. This suggests using this period to provide more information, that is either requested privately through Messenger or sent privately (asking them to comment below your post for more information).

Here they may not be quite ready to be guided but may feel better about doing it themselves or exploring the information on their own, so they can process it and understand more of the ins and outs before committing, devoting (Jupiter) themselves to it, or becoming a believer.

Here the sharing of information, the system, the data, the research, the process, the blueprint, the mechanics, the tools, the structure, the framework, the workings, and the ‘how to’ without giving everything away is what they’re most looking for. Some ideas of what you can provide at this time could be a case study, white pages, a training, a mind map, a checklist, an audit, an assessment, etc.

Regardless of what you decide to offer at this time, or the approach you choose to take, remember this isn’t the time to unsolicitedly reach out to potential leads or clients via Messenger but rather to use Messenger as a second or third marketing stage of delivery after they are already aware and have expressed interest.

Marketing Advice:

Warm and Open Audience Engagement: Instead of engaging in cold direct messages, focus on nurturing relationships with warm and open audiences. Leverage the power of your existing Facebook group, page, or profile to generate interest and engagement. For example, you can create posts that ask followers to comment if they are interested, and then follow up with them via Facebook Messenger.

Example Strategies:

  • Craft engaging posts that share valuable content or ask thought-provoking questions, encouraging followers to comment and express their interest.

  • Respond promptly to comments and direct messages, showing genuine interest in your audience and providing personalized support or information.

  • Offer exclusive content or resources through Facebook Messenger, such as free guides, checklists, or templates, to further engage and nurture your audience.

  • Implement a system for tracking conversations and follow-ups in Facebook Messenger to ensure no leads slip through the cracks.

Educational and High-Value Content: With Jupiter Retrograde in Virgo, prioritize creating content that is educational and high-value. Share frameworks, systems, or processes that provide practical solutions and resonate with your audience's needs and interests. Establish yourself as a knowledgeable resource in your industry or niche.

Example Strategies:

  • Create video tutorials, step-by-step guides, or live Q&A sessions within your Facebook group to educate your audience on relevant topics.

  • Share case studies or success stories that demonstrate how your offerings have helped others achieve their goals, emphasizing the value and results they can expect.

  • Offer free webinars or workshops that dive deep into a specific topic, providing actionable insights and practical advice.

  • Develop a content series on Facebook Messenger, delivering bite-sized lessons or tips over a period of time, allowing for ongoing engagement and learning.

Patience and Relationship Building: During Jupiter Retrograde, it's important to practice patience as rewards may take longer to materialize. Focus on building genuine relationships and providing value to your audience through consistent follow-ups and meaningful conversations.

Example Strategies:

  • Personalize your messages and take the time to understand each lead's unique needs and goals.

  • Follow up with leads regularly, offering additional resources, answering questions, or providing further assistance.

  • Show appreciation for your audience's engagement and support, fostering a sense of community and loyalty.

  • Offer exclusive promotions or discounts through Facebook Messenger as a way to reward and further engage your leads.

At the middle & end of Virgo Energy - Beginning on the 2nd day of Virgo Energy:


Facebook Groups
☾

You possess the medicine to heal your community with real solutions during this transit. Here we see the Moon in Virgo conjunct the natal Moon in Facebook Groups combined charts. 

When the transit Moon makes a conjunction with the natal Moon in a chart, it initiates what is called a Lunar Return. 

Lunar Returns are the beginning of a new cycle and are key to understanding the characteristics, needs, emotional states, and unconscious wants of our audience through their associated sign on the platform where they occur. In this case, under the sign of Virgo, they are looking for systems, solutions, a step-by-step process, and solutions that will help them to feel better physically, as well as mentally and emotionally (anxiety and stress). 

Not only are they looking for a solution at this time, but when you understand the reasons they are in your group, what they’re looking for from you, and what they’re struggling with, you become the most equipped person to provide it for them. And you’ll be providing it at the exact time they need it.

Here given that a Lunar Return operates similarly to the ‘New Moon’ in the lunar cycle, awareness may be low, or lower. This means that a big emphasis on this period is to make sure that you start your content from where they’re at, and break it down, moving them forward to where they need to be to understand what they need, and if it’s right for them (aka the point where they are ready to make a decision).

Your offers should solve several problems between where they are and where they want to be, and be stackable. Here you are more likely to find your community at a place where they are looking for tangible, step-by-step solutions, meatier information, and more in-depth solutions. They may be at the beginner stage or complete newbies.

The content you share at this time through your group should meet them where they’re at and address any misinformation, confusion, overwhelm, and obstacles they have along the way, while also outlining a clear solution forward. 

Marketing Advice:

Content Organization and Structure: Emphasize the importance of organization within the Facebook Group. Provide structured content that is easy to navigate and access. Establish clear guidelines, categories, or threads to help members find specific information and discussions.

Example Strategies:

  • Create pinned posts that serve as resource hubs, containing links to valuable content, frequently asked questions, or community guidelines.

  • Organize discussions and topics into dedicated threads to keep conversations focused and easily searchable.

  • Develop a content calendar or schedule to provide regular updates and maintain engagement within the group.

  • Encourage members to contribute by sharing their expertise, tips, or success stories, fostering a collaborative and supportive environment.

Educational and Practical Content: Leverage the group's lunar return to share educational and practical content that aligns with the Virgo themes. Focus on providing value through step-by-step guides, tutorials, or actionable insights that empower members to improve their skills, knowledge, or processes.

Example Strategies:

  • Create weekly or monthly content series that cover specific topics related to the group's focus, breaking down complex concepts into manageable steps.

  • Share templates, checklists, or tool recommendations that enhance productivity, organization, or efficiency.

  • Conduct live sessions or webinars within the group, offering interactive learning opportunities and addressing members' questions.

  • Collaborate with industry experts or thought leaders to host guest discussions or interviews, further enriching the group's educational content.

Community Collaboration and Support: Encourage community members to collaborate, share their experiences, and support one another. Foster a positive and inclusive environment where members feel comfortable engaging with each other and providing valuable insights.

Example Strategies:

  • Initiate regular engagement threads or challenges that encourage members to share their work, seek feedback, or brainstorm ideas together.

  • Acknowledge and celebrate member achievements or milestones, fostering a sense of community and motivation.

  • Create dedicated spaces for members to ask questions, seek advice, or share resources, promoting knowledge sharing and collaboration.

  • Implement a system for members to connect and network outside of the group, such as a directory or networking opportunities, facilitating further collaboration and support.

Facebook Posts
☿♂ ☋

A triple whammy for Facebook Posts during this transit. Here we see the Moon in Virgo conjunct the natal Mercury, Mars, and South Node in Facebook’s combined charts. 

When we have the transit Moon (public needs) conjunct natal Mercury, this can be a potent period to share relevant, high-value, and in this case, detailed information (Virgo) to educate your followers, provide them with real data, solutions, and a process to move through. Under this transit, your followers are more able to understand the information and make sense of it, absorb great deals of information, deconstruct it for themselves, and make clear aligned decisions for themselves. Here we are just looking for logical reasons to back up the emotional decision we’ve already made about what we’re seeing. 

Secondly, we see the Moon conjunct the natal Mars (action, motivation, CTAs), which only furthers the potency of decision-making and action-taking on behalf of your audience. Mars is what pushes us forward, and strikes a fire inside of us, that involves us passionately in the outcome of whatever is itching our trigger finger at the moment. When in the sign of Virgo it indicates that we have enough information and understanding in which to take action and make some real progress in creating more order and systems for ourselves. This is an excellent period for pitching, opening, and closing a cart, promotions, or other clear CTAs you’d like to share, so long as you have provided them with enough information to act (aka satisfied their logical brain). 

Finally, there is also an activation of the South Node in Virgo in Facebook’s combined charts. The South Node represents the past, including your past experiences, wisdom, expertise, history, and accomplishments as well as past relationships and past interactions of your audience to you and your content. 

Here we are being reminded that sometimes the best presentations and content are based on content that our audience has already been exposed to before. After all most buyers need to be exposed to a piece of information or advertisement 8-12 times before they’re ready to invest in it, illustrating the power of marketing comes through consistent exposure, which helps to move the needle in their understanding, readiness, and willingness to commit. Some of the best uses of this period are to re-share previously shared content, you can adjust or tweak it for it to be relevant to what is needed at this time, but ideally, they have already seen it before, and it’s serving as reinforcement. This can even be a post you’ve already made, and just re-sharing it again.

This is here as an extra reminder that you don’t have to always create everything from scratch. 

Marketing Advice:

Analytical and Strategic Communication: Emphasize the importance of clear and concise communication in Facebook Posts. Use Virgo's analytical qualities to craft posts that provide practical information, actionable tips, and value to the audience. Focus on the details, accuracy, and organization of the content.

Example Strategies:

  • Craft posts that break down complex concepts or topics into easily understandable and actionable steps.

  • Provide tutorials, guides, or how-to posts that offer practical solutions or advice.

  • Share data-driven insights or case studies that support your claims or recommendations.

  • Incorporate visuals, charts, or infographics to enhance clarity and comprehension.

Repurposing and Recycling Content: Leverage the South Node's influence to reintroduce and repurpose valuable content. Identify previously successful posts, articles, or videos that can be updated, expanded upon, or presented in a fresh format to engage both new and existing audiences.

Example Strategies:

  • Repost or reshare popular or evergreen content from the past, providing a valuable reminder or refreshing insights.

  • Repackage long-form content into bite-sized snippets or infographics for easy consumption and social sharing.

  • Create content series that build upon a specific theme or topic, diving deeper into different aspects or offering new perspectives.

  • Update and re-release content with relevant updates, additional resources, or case studies to demonstrate its ongoing value.

Engaging Call-to-Actions (CTAs): Utilize Mars' energy to incorporate powerful and engaging CTAs in your Facebook Posts. Encourage your audience to take action, whether it's signing up for a newsletter, participating in a contest, or visiting your website for further engagement.

Example Strategies:

  • Include clear and compelling CTAs that prompt your audience to like, comment, share, or tag their friends in the post.

  • Offer incentives or rewards for specific actions, such as exclusive content or discounts for newsletter sign-ups.

  • Create polls, quizzes, or interactive content to encourage audience participation and gather valuable insights.

  • Use storytelling techniques to evoke emotions and connect with your audience on a deeper level, encouraging them to take action.

Facebook Business Pages & Ads
♀, MC

You can use this transit in one of two ways, the first is that you can focus on implementing a Facebook ads system/funnel that will generate daily cash flow and expand your reputation and what people know you for. The second is that you can focus on creating and posting content or running Facebook Ads to your offers, especially offers or content that provides a system or meatier information to help your audience understand their problem, the symptoms of their problem, or solve a small problem (which is part of a large problem or pathway you lead your clients through). 

Here we see the transit Moon in Virgo conjunct the natal Venus and Midheaven of the Facebook Business Pages and Ads chart. 

The Midheaven rules our reputation, credibility, achievements, success, legacy, and what you’re known for as an expert (aka your expert status). In the sign of Virgo, this is by the system, solution, blueprint, or framework you or your business solves for them.

With the addition of Venus during this transit, there is a heightened ability to generate cash flow, through sharing your passions and values, as well as openly selling and focusing on sales especially when you provide the necessary high-value well-researched information and knowledge they need to understand the problem and the solution, know where they are along the journey and to assess if it’s right for them.

You may wish to use this transit to map out your strategy and process, and then use this to build out your content, your tech, your funnel, your sales pages, your email sequences, or your market to improve your reach and generate more consistent cash flow through Facebook Ads.  

Marketing Advice:

Value-Based Content Creation: Center your content creation around providing value and aligning with your audience's needs and desires. Focus on Venus' themes of values, passion, and beauty, and use Virgo's meticulous approach to offer educational and informative content that helps your audience solve their problems and achieve their goals.

Example Strategies:

  • Develop in-depth guides, tutorials, or step-by-step processes that demonstrate your expertise and provide practical solutions to your audience.

  • Share case studies or success stories that showcase the results and outcomes achieved by implementing your system or framework.

  • Create visually appealing and engaging content that not only educates but also captures the attention and interest of your audience.

  • Incorporate storytelling techniques to connect emotionally with your audience and create a deeper sense of rapport and trust.

Strategic Marketing and Branding: Leverage the Midheaven's influence to establish your reputation and expert status in your niche. Develop a strong branding strategy that highlights your unique selling propositions and positions you as a knowledgeable authority in your field.

Example Strategies:

  • Consistently share high-quality content that reflects your expertise and aligns with your audience's needs.

  • Utilize Facebook Ads to target specific segments of your audience with tailored messages and offers that resonate with their interests and challenges.

  • Implement a data-driven approach, using Virgo's analytical mindset, to analyze the performance of your ads and optimize them for better results.

  • Engage with your audience through comments, messages, and live sessions to build rapport and establish yourself as a trusted resource.

Systematic Sales Approach: Utilize Virgo's systematic and analytical approach to drive sales and conversions. Develop a well-defined sales funnel or process that guides your audience through each step, offering value at every stage and addressing their concerns and objections.

Example Strategies:

  • Create lead magnets or opt-in offers that provide valuable resources or insights in exchange for email sign-ups or contact information.

  • Implement email marketing sequences that nurture leads and build relationships, showcasing the benefits and value of your products or services.

  • Utilize social proof, testimonials, and case studies to build trust and credibility with your audience.

  • Offer limited-time promotions or discounts that create a sense of urgency and encourage immediate action.

Facebook Live
ASC

You know-it-all you. Isn’t this how we all want to be seen, without the stigma of being stuck up or perfect? Really if we tone it down a couple of levels, one of the things we reach for in our business is being viewed as an expert, as qualified, as knowledgable, as credible, and as top of our field. 

Under this transit, we see the Moon conjunct the natal Ascendant in Virgo in Facebook Live’s chart. 

The Ascendant is the first impression, first introduction, first experience, the first face of your brand, and first interaction your audience has with you, your brand, your product, your service, or your community. It also operates as a ‘hint’, preview, trailer, or behind-the-scenes, and when in the sign of Virgo this takes on the lens of systems, organization, tools, processes, frameworks, blueprints, maps, core or meaty content, data, research, and teaching, and ensures that first impression your people have of you is as someone who is experienced who has the answers.

This can work excellently to introduce a product or service, first with a full walkthrough, breakdown, or demonstration. Here we are becoming their first introduction to the system we’ve created or the solution we’re presenting. And one of the best ways to build that credibility and recognition is to give them the system, teach them what they need to know, give them the data, the research, and the core structure, then invite them to participate or implement the rest with you in your paid container. 

Marketing Advice:

Utilize the power of Facebook Live during the transit of the Moon in Virgo: to introduce and educate your audience on valuable frameworks, blueprints, processes, or systems.

Example Strategies:

  • Conduct live sessions where you break down complex concepts into practical steps, emphasizing the efficient and organized approach of Virgo.

  • Share your expertise by offering educational content that aligns with the themes of organization, efficiency, and practicality.

  • Use the Facebook Live platform to provide valuable insights and tools that help your audience implement systems and processes effectively.

  • Emphasize the benefits of your frameworks or systems in terms of saving time, increasing productivity, or achieving specific outcomes.

Leverage Facebook Live as a platform: to make important announcements and previews during the transit of the Moon in Virgo conjunct the Ascendant. Example Strategies:

  • Use your Facebook Live sessions to unveil new offers or programs, highlighting how they align with the practical and efficient nature of Virgo.

  • Give your audience a sneak peek into upcoming content or launches, showcasing the detailed planning and organization behind them.

  • Incorporate the themes of analysis and data-driven insights into your Facebook Live sessions, demonstrating the tangible results your products or services can deliver.

  • Emphasize the reliability and trustworthiness of your brand by sharing success stories and testimonials related to your frameworks or systems.

Plan and structure your Facebook Live sessions with the Virgo transit in mind: focusing on clear objectives and engaging presentation styles. Example Strategies:

  • Create an outline or script for your Facebook Live sessions to ensure a well-organized and informative delivery.

  • Incorporate visual aids, charts, or diagrams to enhance the understanding of your frameworks or processes.

  • Utilize data and statistics to support your points and reinforce the analytical aspect of Virgo.

  • Encourage active participation and engagement from viewers by asking questions, conducting polls, or inviting them to share their experiences.

Facebook Messenger
☊

Playing connects the dots with your followers. Here we see Messenger serving as a connecting agent for information and knowledge. With the transit Moon conjunct the natal North Node in Virgo in Facebook Messenger’s chart you become a resource for support and information. 

This may not work as well in the application of cold DM’ing however it can work well when used in conjunction with Facebook Posts or Facebook Live (see transits above), where you post or ask your followers live to comment below in the threads or send you a message if they’re interested in more information, or access to what you are posting or teaching. In this case, it works as a second or third-level marketing tool so that you are only speaking to a warm audience who has given consent to receive information from you. Under Virgo, they need to know enough and be introduced to you before you reach out to them. From there that brings us to the next steps on how to leverage this transit. 

Some of the best offers and content are ones that break down a process, especially one that is connected not only to some of the more immediate needs and challenges of your audience but one of the larger overall ones, which is the need to feel they have a purpose, a sense of belonging in the world.

Here we see the transit Moon (public emotional/subconscious needs) conjunct the natal North Node in Virgo. 

The North Node indicates the higher purpose or needs of our collective community, what they are seeking above the more obvious solutions to their immediate problems. It is an entry point for the future, for energy to move through, and that we are drawn to like a magnet. 

In the sign of Virgo they are looking for a system that helps them to create flow throughout their lives (this is the bigger need versus the smaller need to tackle one specific issue). They long to feel like they have it all together, that they have figured out the rhythm of life and that they are operating within it, this means having a system. 

For example not having a system in areas of our lives that tend to eat up the most time, can create absolute chaos in our lives, and often are at the root of why we feel like we’re failing, some examples of these systems are a grocery and meal planning system, a diet system, an exercise routine, a bedtime routine, a work routine, a housekeeping system, a bill paying system, a financial planning and income generation system, and so on. These must be systems that we can actually stick to of course, but I think this illustrates the point.

We can see that if even one of these areas does not have a proper system it can create an unhealthy domino effect in other areas of our lives, where things build up until it collapses. Have more than one of these areas without a system? The domino effect is faster.

Ultimately speaking the big picture (North Node in Virgo) here is to reach a place where you have a system for all of this and it’s easy for you, and your life thrives. The smaller needs could be addressing any one of those specific areas. Here we want our marketing through Facebook Stories to address the main (smaller) one (the one you’re selling) while also alluding to the big picture one (North Node) and how addressing this one brings them closer to the big one (North Node) aka having a system that supports their entire life and helps them to figure it all out.

In the format of Facebook Messenger, you can use this during your Facebook Lives to invite them to reach out to you or comment if they’re interested, or in your posts and have them comment below if they’d like you to DM them the info, or finally if they watch your live video and make comments you can send them a message (audio is great for this) and thank them for attending and give them more information related to their question or offer to answer any questions. 

Marketing Advice:

Personalized Engagement: Utilize Facebook Messenger's unique capabilities to engage in personalized conversations with your audience, nurturing individual relationships and building trust.

Example Strategies:

  • Send personalized messages to new leads, expressing appreciation for their interest and providing tailored information based on their specific needs.

  • Respond promptly to messages, demonstrating attentiveness and genuine care for your audience's questions, concerns, or inquiries.

  • Utilize messenger chatbots to automate certain responses and provide quick, personalized assistance.

Lead Generation: Leverage the transit of the Moon conjunct the North Node to generate leads through Facebook Messenger, focusing on creating engaging and interactive experiences.

Example Strategies:

  • Offer lead magnets or exclusive content through Facebook Messenger, encouraging users to opt in and provide their information.

  • Create interactive quizzes, assessments, or surveys within Messenger to gather valuable insights and capture lead data.

  • Use Facebook Messenger ads to drive traffic to landing pages or sign-up forms, capturing leads directly within the platform.

Follow-up Strategies: Maximize the potential of Facebook Messenger for effective follow-ups, nurturing leads and guiding them through the customer journey.

Example Strategies:

  • Set up automated follow-up sequences within Messenger, delivering valuable content, reminders, or special offers to keep leads engaged and interested.

  • Use messenger chatbots to handle repetitive follow-up tasks, ensuring no leads slip through the cracks.

  • Personalize follow-up messages based on specific interactions or actions taken by leads, making the conversation relevant and meaningful.

Sales Conversions: Leverage the power of Facebook Messenger to drive sales conversions, focusing on personalized interactions and providing valuable information.

Example Strategies:

  • Use Messenger as a platform for product demos or consultations, showcasing the features and benefits of your offerings.

  • Send targeted offers or promotions to leads through Messenger, tailoring the message based on their previous interactions and interests.

  • Utilize Messenger for order confirmation and post-purchase support, ensuring a seamless customer experience.

INSTAGRAM

At the beginning of Virgo Energy - Lasting for the 1st day of Virgo Energy:


Instagram Posts
♃ ASC ♂ Rx

Educate, Illuminate, and Marinate. If this transit could be summed up in three words, that would be it. Here we see the Moon conjunct the natal Jupiter, Ascendant, and Mars Retrograde in Virgo in Instagram’s combined charts. 

Jupiter rules publishing, writing, PR, higher education, personal and spiritual growth, risk-taking, the CEO/Visionary, adventure, financial growth, long-distance travel, teaching, and embodiment. And when combined with any other luminary or planet acts as an amplifier bringing more of whatever the themes of the other planet are aligned with, and the sign it is passing through.  

In general, Virgo rules the mechanics, the tools, the implementation, the systems, the organization, the process, the services, the delivery, the mechanism, the analysis, the understanding, the integration, daily work, routine operations, our anxiety (conscious), our physical health especially due to work-related stress/overwork, and our problem-solving solution-oriented nature. 

This indicates that your audience at this time on Instagram is interested in learning, processing, understanding, and initiating based on the need to get things in order and organized (Virgo).

They will naturally be feeling more positive, capable, and more willing to take risks and step into the realm of direct experience at this time.

The Ascendant is the first impression, first introduction, first experience, the first face of your brand, and first interaction your audience has with you, your brand, your product, your service, or your community. It also operates as a ‘hint’, preview, trailer, or behind-the-scenes, and in the sign of Virgo, we are begin given a preview or introduction to a system, a solution, and a birds-eye view into the mechanics of how it works. 

Finally, with Mars being Retrograde in Virgo, the biggest obstacle might be inside your people, rather than external circumstances. When Mars is retrograde we direct our action inward to address our own issues (and possibly to pick at or attack ourselves, especially under critical perfectionistic Virgo).

This indicates that at this time you really want to emphasize that they are not the cause of their suffering or the cause of their problem. Here we must shift the blame outside to another villain, it could be society, the church, the media, the government, their parents, movies, magazines, doctors, or anything else but them. And give plenty of evidence as to why this is the case, and then provide them with something actionable they can do right now.

Here we see that Mars which normally represents sales, clear CTAs, and action, is stunted due to being retrograde, this suggests that they may need some more warming up, they may need support in helping them target or direct their frustration, they may need to you to deconstruct their internal struggles, habits, patterns, or results, and explain why they haven’t had success before and then show them how they can change that now, and that they don’t have to be perfect.

So long as you focus on this, you can generate a lot of engagement through education, sharing your blueprint, and deconstructing the real issues, or symptoms of the bigger problem and then invite them to join you or share any other clear CTA you have. 

Marketing Advice:

Strategic Content Creation: Embrace Virgo's analytical nature to create targeted and valuable content that resonates with your audience's needs and interests.

Example Strategies:

  • Develop a content calendar that aligns with your business goals and focuses on providing educational, practical, and actionable content through your Instagram Posts.

  • Incorporate visually appealing images and thoughtful captions that engage and educate your audience.

  • Share carousel posts that provide step-by-step tutorials, tips, or interesting insights related to your products or services.

Promotion and Engagement: Leverage the transit of the Moon in Virgo to promote your offerings effectively and engage your audience through strategic interactions. Example Strategies:

  • Run Instagram contests or giveaways specifically through your Instagram Posts to encourage engagement, increase brand visibility, and attract new followers.

  • Utilize relevant hashtags and geotags in your posts to expand your reach and connect with users interested in your niche.

  • Interact with your audience by responding to comments and initiating conversations, fostering meaningful connections.

Sales Strategies: Under the influence of Mars Retrograde, focus on refining your sales strategies and creating a sense of urgency without being overly aggressive.

Example Strategies:

  • Create visually appealing posts that showcase your products or services and highlight their unique selling points.

  • Offer exclusive promotions or discounts for a limited time through your Instagram Posts to encourage immediate action.

  • Utilize Instagram's Shopping feature to tag products directly in your posts, making it convenient for followers to explore and purchase.

Brand Reputation and Recognition: With Instagram's natal Ascendant and Jupiter, emphasize building a strong brand reputation and establishing yourself as an expert in your field through your Instagram Posts.

Example Strategies:

  • Consistently share high-quality images that reflect your brand's values, aesthetics, and unique selling points.

  • Engage in meaningful conversations with your audience through comments, showcasing your expertise and building trust.

  • Collaborate with complementary brands or influencers for co-branded content to expand your reach and gain credibility.

Instagram Stories
☿☊

Education and higher purpose through a clearly defined process and system. Here we see the transit Moon in Virgo conjunct the natal Mercury and North Node in Instagram Stories chart. 

Some of the best stories are ones that break down a process, especially one that is connected not only to some of the more immediate needs and challenges of your audience but one of the larger overall ones, which is the need to feel they have a purpose, a sense of belonging in the world. 

The North Node indicates the higher purpose or needs of our collective community, what they are seeking above the more obvious solutions to their immediate problems. It is an entry point for the future, for energy to move through, and that we are drawn to like a magnet. 

Mercury is about processing information, e-commerce, teaching, writing, sharing, integrating, applying, disseminating, researching, analyzing, information products, education, moving from here to there, and absorbing. 

In the sign of Virgo they are looking for a system that helps them to create flow throughout their lives (this is the bigger need versus the smaller need to tackle one specific issue). They long to feel like they have it all together, that they have figured out the rhythm of life and that they are operating within it, this means having a system. 

For example not having a system in areas of our lives that tend to eat up the most time, can create absolute chaos in our lives, and often are at the root of why we feel like we’re failing, some examples of these systems are a grocery and meal planning system, a diet system, an exercise routine, a bedtime routine, a work routine, a housekeeping system, a bill paying system, a financial planning and income generation system, and so on. These must be systems that we can actually stick to of course, but I think this illustrates the point.

We can see that if even one of these areas does not have a proper system it can create an unhealthy domino effect in other areas of our lives, where things build up until it collapses. Have more than one of these areas without a system? The domino effect is faster.

Ultimately speaking the big picture (North Node in Virgo) here is to reach a place where you have a system for all of this and it’s easy for you, and your life thrives. The smaller needs (Mercury) could be addressing any one of those specific areas. Here we want our marketing through Instagram Stories to address the main (smaller) one (the one you’re selling) (aka Mercury) while also alluding to the big picture one (North Node) and how addressing this one brings them closer to the big one (North Node) aka having a system that supports their entire life and helps them to figure it all out.

In the format of Instagram Stories, you may wish to combine up to ten photos/graphics and/or videos, that break down the process (immediate and big picture), and focus on fulfilling needs for balance, and measurable solutions to their challenges, or break down the symptoms to help educate them on the broader connection or anywhere they are misinformed about the real cause of what they’re struggling with.

Marketing Advice:

Strategic Storytelling: Utilize the transit of the Moon in Virgo to create purposeful and engaging stories that communicate your brand message effectively.

Example Strategies:

  • Plan your story content in advance, incorporating clear objectives and a structured narrative that aligns with your brand story.

  • Use text overlays, graphics, and interactive features to enhance the storytelling experience and convey information succinctly.

  • Incorporate behind-the-scenes footage, tutorials, or informative snippets that provide value to your audience and showcase your expertise.

Informative and Educational Content: Leverage Instagram Stories' natal Mercury and Virgo's analytical approach to share informative and educational content that resonates with your audience.

Example Strategies:

  • Conduct Q&A sessions or host live tutorials on relevant topics within your industry, providing valuable insights and answering questions from your audience.

  • Share practical tips, hacks, or step-by-step guides through your stories to help your followers solve problems or improve their lives.

  • Utilize the "Swipe Up" feature to direct viewers to blog posts, videos, or other resources where they can access more in-depth educational content.

Consistent Brand Messaging: Align your Instagram Stories with the long-term goals and values represented by the North Node in Virgo, fostering brand consistency and growth.

Example Strategies:

  • Create a cohesive visual identity for your stories by using consistent colors, fonts, and branding elements that reflect your overall brand aesthetic.

  • Incorporate branded templates or designs to reinforce brand recognition and maintain a consistent look and feel throughout your stories.

  • Regularly review and analyze your story metrics to identify trends and areas for improvement, allowing you to refine your content strategy and better align with your long-term objectives.

Engagement and Interaction: Encourage audience engagement and interaction through your Instagram Stories to foster a sense of community and build stronger connections.

Example Strategies:

  • Utilize interactive stickers, polls, quizzes, or question boxes to encourage your audience to participate and share their thoughts or preferences.

  • Respond to direct messages and comments promptly, showing genuine interest in your audience and fostering two-way communication.

  • Collaborate with other accounts or influencers through story takeovers or shout-outs, leveraging their audience to expand your reach and engage new followers.

Instagram Live
☊

This transit for Instagram Live is the exact same transit for Instagram Stories, the only difference here is the format of Instagram Live. Please refer to the summary I wrote above for the North Node under Instagram Stories to get an idea of the meaning of this transit. I will share a few other suggestions below specifically Instagram Live. 

Here as above, we can see the necessity of sharing the system and meeting their needs for a higher purpose. Here we must clearly outline how addressing smaller problems (what likely brought them into your circle or in attendance of your Instagram Live), is actually connected to a bigger issue, their desire for a full and complete solution to all areas of their life (North Node Virgo).

Your topic of your Instagram Live should be in alignment of addressing a solution or blueprint to support them in addressing their immediate issue while also mapping out the path to solving the bigger one or the connection of the smaller solution to the bigger one. An example of this that you might be familiar with is that you may have come to the Lab looking for a solution to plan your tasks and schedule using your own rhythm and natural cycles because you were burnt out and tired of trying to force yourself to keep up with an unrealistic schedule. Yet you have likely learned since being here that this system actually applies to all areas of your life and it’s about giving yourself permission to be yourself, acknowledge your natural innate productivity, and to see yourself as worthy and capable, and that this system is a microcosm of the larger macrocosm and can be applied to other areas like your launches, your marketing, your content creation and so on.

Here we are focusing on addressing both because without connecting it to the larger issue at hand their motivation and fulfillment through what you’re sharing is not complete nor as deep as it needs to be to hit home. Help them reach that higher purpose and you will build a community that loves you and supports everything you do because when they do, they lift themselves up simultaneously. 

Marketing Advice:

Educational and Informative Content: Leverage the transit of the Moon in Virgo and the influence of the North Node to deliver educational and informative content through your Instagram Live sessions. Focus on sharing practical insights, valuable tips, and actionable advice that contribute to the growth and development of your audience.

Example Strategies:

  • Conduct live tutorials, workshops, or masterclasses that offer practical knowledge and skills in your niche, helping your audience progress on their own journeys.

  • Share personal experiences and stories that demonstrate the lessons you've learned and the steps you took to overcome challenges, inspiring your audience to pursue their own growth paths.

  • Collaborate with experts or thought leaders in your field, providing diverse perspectives and a wealth of knowledge to your audience.

Interactive Engagement: Foster engagement and create a sense of community during your Instagram Live sessions, aligning with the North Node's influence of connection and purpose. Encourage participation, interaction, and collective growth among your audience.

Example Strategies:

  • Use interactive features like polls, Q&A sessions, or live challenges to actively involve your audience in the Instagram Live experience, encouraging them to share their thoughts, ask questions, and contribute to the discussion.

  • Create a safe space for sharing experiences and insights, allowing your audience to connect with one another and find support within the community.

  • Facilitate group exercises or activities during the live session, such as goal-setting exercises or guided meditations, to foster a sense of collective growth and transformation.

Purposeful Planning and Promotion: Embrace the Virgo energy of organization and attention to detail in your planning and promotion of Instagram Live sessions. Focus on conveying the purpose and value of your content to attract and engage your audience.

Example Strategies:

  • Develop a clear content plan and schedule for your Instagram Live sessions, ensuring each session aligns with the higher purpose and growth-oriented themes of the North Node in Virgo.

  • Craft compelling captions, graphics, and teasers that communicate the value and benefits of attending your Instagram Live sessions, highlighting how they contribute to personal development and fulfillment.

  • Collaborate with influencers, partners, or like-minded individuals to cross-promote your Instagram Live sessions, extending your reach and attracting a broader audience that resonates with the growth-focused content you offer.

Reflection and Integration: Emphasize reflection and integration after your Instagram Live sessions to facilitate personal growth and allow your audience to apply the insights and knowledge they gained.

Example Strategies:

  • Encourage viewers to journal, reflect, or take actionable steps based on the content shared during the live session, fostering a sense of personal growth and transformation.

  • Create follow-up resources or challenges that allow your audience to integrate the lessons from the Instagram Live session into their daily lives, reinforcing their commitment to growth.

  • Provide ongoing support and follow-up through email newsletters, social media posts, or private community platforms, offering additional resources and opportunities for continued growth and connection.

Instagram Carousel
☊

This transit for Instagram Carousel is the exact same transit above for Instagram Stories and Instagram Live, the only difference here is the format of Instagram Carousel. Please refer to the summary I wrote above for the North Node under Instagram Stories and Instagram Stories to get an idea of the meaning of this transit. I will share a few other suggestions below specifically Instagram Carousels.

Here we are focusing on addressing their immediate issue (and the solution they’re looking for or believe they need or want), as well as using Carousels as a way to educate our audience on what the problem actually, is and alluding to a big picture theme of interconnectedness in their lives. We don’t have much space through Carousels due to this, so it’s best to use Carousels as a way to either provide a preview, a trailer, an introduction, or a recap (of your Instagram Live) of what you’re already covered and invite them to learn more either through your bio or by watching your Instagram Live replay. 

Marketing Advice:

Educational and Informative Content: Leverage the transit of the Moon in Virgo and the influence of the North Node to deliver educational and informative content through your Instagram Carousels. Focus on sharing practical insights, step-by-step guides, and valuable tips that empower your audience to learn and grow.

Example Strategies:

  • Create carousels that break down complex topics or processes into digestible steps, providing your audience with a practical framework to follow.

  • Share informative infographics or data-driven carousels that present key statistics or trends relevant to your niche, educating your audience on important insights.

  • Offer practical tips, hacks, or strategies in each slide of your carousel, giving your audience actionable takeaways they can implement in their lives or businesses.

Visual Storytelling: Embrace the Virgo energy of attention to detail and organization in your Instagram Carousels to create visually captivating and cohesive storytelling experiences. Focus on conveying a clear message and engaging your audience through compelling visuals.

Example Strategies:

  • Craft visually appealing carousels with consistent colors, fonts, and imagery, ensuring a cohesive visual identity that aligns with your brand.

  • Use a storytelling approach by structuring your carousel slides in a way that guides your audience through a narrative or progression of ideas.

  • Incorporate visually engaging elements like charts, diagrams, or before-and-after comparisons to enhance the educational and informative aspects of your carousel.

Practical Tips and Actionable Advice: Provide practical tips and actionable advice in your Instagram Carousels that align with the Virgo themes of efficiency and productivity. Help your audience implement strategies and tools that support their growth and development.

Example Strategies:

  • Share productivity hacks, time management techniques, or organizational tips in your carousel slides, helping your audience optimize their routines and workflows.

  • Offer step-by-step tutorials or mini-guides within your carousels, empowering your audience to take specific actions that lead to tangible results.

  • Include interactive elements in your carousels, such as fillable templates, checklists, or interactive quizzes, to encourage active engagement and implementation.

Thoughtful Captions and Call-to-Actions: Pay attention to your captions and call-to-actions in your Instagram Carousels to connect with your audience's higher purpose and inspire action.

Example Strategies:

  • Craft captions that provide context, insights, or reflections related to the carousel content, creating a deeper connection with your audience.

  • Include clear and compelling call-to-actions in each slide of your carousel, guiding your audience on the next steps they can take to further engage with your brand or apply the information you provided.

  • Encourage your audience to share their experiences, thoughts, or progress in the comments, fostering a sense of community and collective growth.

At the middle & end of Virgo Energy - Beginning on the 2nd day of Virgo Energy:


Instagram Stories
♃ 

In the second half of Virgo Energy we see the transit Moon conjunct the natal Jupiter in Instagram Stories chart. 

Jupiter rules publishing, writing, PR, higher education, personal and spiritual growth, risk-taking, the CEO/Visionary, adventure, financial growth, long-distance travel, teaching, and embodiment. And when combined with any other luminary or planet acts as an amplifier bringing more of whatever the themes of the other planet are aligned with, and the sign it is passing through.  

In general, Virgo rules the mechanics, the tools, the implementation, the systems, the organization, the process, the services, the delivery, the mechanism, the analysis, the understanding, the integration, daily work, routine operations, our anxiety (conscious), our physical health especially due to work-related stress/overwork, and our problem-solving solution-oriented nature. 

This indicates that your audience at this time on Instagram Stories is interested in learning, processing, understanding, and initiating based on the need to get things in order and organized (Virgo).

They will naturally be feeling more positive, capable, and more willing to take risks and step into the realm of direct experience at this time. This makes it an excellent period through providing education and inviting them to join you, you can generate more followers, more sales, and more growth for your business, your brand, and your list. 

Marketing Advice:

Educational and Inspiring Content: Harness the transit of the Moon in Virgo and the influence of Jupiter in Virgo to deliver educational and inspiring content through your Instagram Stories. Share practical tips, insightful knowledge, and motivational messages that empower your audience and help them grow.

Example Strategies:

  • Create informative mini-tutorials or how-to guides in your Instagram Stories, providing step-by-step instructions or sharing valuable tips.

  • Offer educational insights or share interesting facts related to your niche, fostering a sense of curiosity and encouraging your audience to learn more.

  • Use inspirational quotes, stories, or case studies to motivate and uplift your audience, inspiring them to take action or pursue their goals.

Behind-the-Scenes and Authenticity: Embrace the Virgo energy of authenticity and attention to detail in your Instagram Stories to give your audience a glimpse into your world. Showcasing behind-the-scenes moments and sharing authentic experiences helps foster a deeper connection with your audience.

Example Strategies:

  • Take your audience behind the scenes of your work process, events, or daily routines, offering an inside look at your life or business.

  • Share stories that highlight the journey and challenges you've faced, providing insights and lessons that resonate with your audience's own experiences.

  • Use interactive features like polls, quizzes, or question stickers to engage your audience and encourage their participation in your stories.

Practical Tips and Strategies: Provide practical tips, strategies, and actionable advice in your Instagram Stories that align with the Virgo themes of organization and practicality. Help your audience improve their skills, overcome challenges, or optimize their lives. Example Strategies:

  • Share productivity hacks, time management techniques, or organizational tips in your stories, helping your audience become more efficient and effective.

  • Offer quick and actionable strategies that your audience can implement immediately to achieve specific outcomes or solve common problems.

  • Showcase tools, resources, or apps that you find useful in your work or daily life, providing recommendations that add value to your audience's journey.

Engage and Interact with Your Audience: Leverage the interactive features of Instagram Stories to engage and interact with your audience. Encourage them to participate, ask questions, and share their thoughts, creating a sense of community and connection.

Example Strategies:

  • Use polls or question stickers to gather feedback, opinions, or insights from your audience, creating a two-way conversation.

  • Respond to DMs, comments, or story mentions promptly, showing genuine interest in your audience and building meaningful connections.

  • Encourage user-generated content by featuring and acknowledging your audience's stories or posts related to your brand or content.

Instagram Posts
ASC ☾

Here we are coming full circle and are presented with an opportunity to introduce or re-introduce our work, ideas, offers, and methods to the world. This transit sees the Moon conjunct the natal Ascendant and Moon in Instagram’s combined charts. 

The Ascendant is the first impression, first introduction, first experience, the first face of your brand, and first interaction your audience has with you, your brand, your product, your service, or your community. It also operates as a ‘hint’, preview, trailer, or behind-the-scenes, making this an excellent time to make an announcement, provide meaty, educational information, data, research, a process, or breakdown a solution step by step (Virgo). 

When the transit Moon makes a conjunction with the natal Moon in a chart, it initiates what is called a Lunar Return. 

Lunar Returns are the beginning of a new cycle and are key to understanding the characteristics, needs, emotional states, and unconscious wants of our audience through their associated sign on the platform where they occur. In this case, under the sign of Virgo, they are looking for systems, solutions, a step-by-step process, and solutions that will help them to feel better physically, as well as mentally and emotionally (anxiety and stress). 

Not only are they looking for a solution at this time, but when you understand the reasons they are following you, what they’re looking for from you, and what they’re struggling with, you become the most equipt person to provide it for them. And you’ll be providing it at the exact time they need it.

Here given that a Lunar Return operates similarly to the ‘New Moon’ in the lunar cycle, awareness may be low, or lower. This means that a big emphasis on this period is to make sure that you start your content from where they’re at, and break it down, moving them forward to where they need to be to understand what they need, and if it’s right for them (aka the point where they are ready to make a decision).

Your offers should solve several problems between where they are and where they want to be, and be stackable. Here you are more likely to find your followers at a place where they are looking for tangible, step-by-step solutions, meatier information, and more in-depth solutions. They may be at the beginner stage or complete newbies.   And with this being conjunct the Ascendant this proves an excellent time to introduce them to your offer, your process, or your framework.

The content you share at this time through your group should meet them where they’re at and address any misinformation, confusion, overwhelm, and obstacles they have along the way, while also outlining a clear solution forward. 

Marketing Advice:

Structured Introductions: Leverage the influence of the transit Moon conjunct Instagram Posts' natal Ascendant in Virgo to make a powerful first impression. Craft introductory posts that highlight the framework, system, blueprint, or process that your content revolves around, showcasing its value and benefits.

Example Strategies:

  • Create a carousel post that outlines the steps of a specific process, providing clear and concise instructions.

  • Share an image or infographic that visually represents the framework or blueprint you're introducing, capturing attention and generating curiosity.

  • Write a compelling caption that emphasizes the efficiency and practicality of the system you're presenting, inviting your audience to explore further.

Educational Content with Practical Application: Align your content strategy with the Virgo energy by offering educational posts that provide practical insights and solutions. Focus on delivering valuable information, step-by-step guides, or tutorials that empower your audience to implement a specific system or process.

Example Strategies:

  • Develop posts that break down complex concepts or tasks into manageable steps, enabling your audience to understand and apply them in their own lives or businesses.

  • Share before-and-after examples or case studies that demonstrate the effectiveness of the framework or process you're promoting, reinforcing its practical application.

  • Incorporate interactive elements such as quizzes, polls, or challenges within your posts to engage your audience and encourage active participation.

Attention to Detail and Organization: Reflect the Virgo influence by maintaining a high level of detail and organization in your Instagram Posts. Pay close attention to visual aesthetics, formatting, and the overall presentation of your content. Example Strategies:

  • Use visually appealing templates or layouts that enhance the clarity and structure of your posts.

  • Ensure your images are of high quality, well-lit, and visually coherent, reflecting the professionalism and attention to detail associated with your content.

  • Utilize captions that are clear, concise, and formatted in a way that facilitates easy reading and comprehension.

Engage and Interact with Your Audience: Foster engagement and connection with your audience through interactive and relatable content. Encourage comments, questions, and feedback to spark conversations and build a sense of community.

Example Strategies:

  • Include thought-provoking questions or prompts in your captions to encourage your audience to share their thoughts or experiences related to the content.

  • Respond to comments and engage in meaningful conversations, providing additional insights or addressing specific inquiries.

  • Utilize Instagram's interactive features, such as polls, quizzes, or question stickers, to invite audience participation and gather valuable feedback.

TIKTOK

At the beginning of Virgo Energy - Lasting for the 1st day of Virgo Energy:


TikTok Live Events
ASC

A great time to introduce, hint, reveal, or share content that you want your followers to view their first impression of you through (aka your niche, your brand, your reputation). Here we see the transit Moon in Virgo conjunct the natal Ascendant in TikTok Live Events chart. 

The Ascendant is the first impression, first introduction, first experience, the first face of your brand, and first interaction your audience has with you, your brand, your product, your service, or your community. It also operates as a ‘hint’, preview, trailer, or behind-the-scenes, making this an excellent time to make an announcement, provide meaty, educational information, data, research, a process, or breakdown a solution step by step (Virgo). 

Your audience is going to be more open to absorbing a lot of information at this time, so making your Live Event content heavy is a good start, especially if you can provide a pathway for them to interact with and apply the content and potentially assess where they are in the journey. Your offers themselves should be structured to move your clients through a process, with each phase, or milestone being a product or service you offer, and during your Live you can present this journey, help them assess where they are and the next steps after sharing your meaty educational content to help them understand the full matter at hand.

They may be seeing themselves through the outlines of the symptoms you share with them at this time, it is possible that your audience may be uneducated, or misinformed about the real issue at hand and believe that the issue is tied to their symptoms and that the symptom is the problem. Here you have the ability to lay out the symptoms, helping them connect the dots, and become better informed as to how to address their challenges and the best approach to do so. Here they are also more able to make decisions because their awareness is higher and they are more receptive.

Use this to hint, share a behind-the-scenes, demonstration, a reveal, a trailer, or a piece of the puzzle with your audience. 

Marketing Advice:

Craft Compelling Introductions: With the transit Moon in Virgo conjunct the Ascendant, the first few seconds of your TikTok Live Events are crucial. Use this time to introduce your event with clarity and impact. Hint at the framework, system, blueprint, or process that you will be sharing to pique the interest of your viewers.

Example Strategies:

  • Begin your live event with a concise and captivating introduction, clearly highlighting the value and benefits your audience can expect to gain.

  • Tease the framework, system, blueprint, or process that will be discussed during the event, creating anticipation and curiosity.

  • Utilize visual cues or props that represent the structured nature of your content to visually reinforce the framework you'll be presenting.

Offer Practical Insights and Strategies: Virgo's meticulous nature calls for providing your audience with practical and actionable insights. Share frameworks, systems, blueprints, or processes that your viewers can implement in their own lives, helping them solve problems or achieve their goals.

Example Strategies:

  • Break down complex concepts or strategies into step-by-step processes, providing clear instructions for your audience to follow.

  • Share real-life examples or case studies that demonstrate the effectiveness of the framework or system you're presenting.

  • Highlight specific tools, resources, or tips that can enhance the implementation of the process you're sharing.

Engage and Interact with Your Audience: Encourage active participation and engagement from your viewers during your TikTok Live Events. Foster a sense of community by asking questions, responding to comments, and incorporating interactive elements that involve your audience in the discussion.

Example Strategies:

  • Pose thought-provoking questions to stimulate discussion and invite viewers to share their experiences or perspectives.

  • Create polls or interactive features within the live event to gather feedback and involve your audience in decision-making processes.

  • Respond to viewer comments and questions in real-time, acknowledging their contributions and providing valuable insights.

Emphasize the Blueprint or Process: In your TikTok Live Events, focus on presenting the blueprint or process with clarity and coherence. Break it down into digestible segments, offering practical steps and guiding your audience through each stage.

Example Strategies:

  • Use visuals, such as slides or on-screen annotations, to illustrate the different components of the blueprint or process.

  • Provide additional resources or references that support the implementation of the framework you're sharing.

  • Summarize key points at the end of each segment to reinforce understanding and help viewers retain the information.

At the middle & end of Virgo Energy - Beginning on the 2nd day of Virgo Energy:


TikTok Videos
♀

Share the beauty of the system, the beauty of answers, and the meaning behind your values, and don’t be afraid to sell. During this transit, we see the Moon conjunct the natal Venus in Virgo in TikTok’s combined charts. 

In general, Virgo rules the mechanics, the tools, the implementation, the systems, the organization, the process, the services, the delivery, the mechanism, the analysis, the understanding, the integration, daily work, routine operations, our anxiety (conscious), our physical health especially due to work-related stress/overwork, and our problem-solving solution-oriented nature. 

Venus rules cash flow, beauty, branding, values, emotional expression, what we love and are passionate about, and aesthetics. In the sign of Virgo, we’re going gaga over health, wellness, solutions that address anxiety and stress, problem-solving, organization, routines, systems, and ultimately how we wish to see ourselves as organized, fit, healthy, and having our shit together. 

This suggests a positive window through TikTok Videos to share your passion with your audience, sell them the feelings they wish to have by having a solution to their issues, sell them the feeling of luxury in not having to worry or stress about things, or having to figure it all out, sell them the relief of having a system that works for them, sell them the life they’ll have after they buy this system for themselves. Sell them your organized, solutions-oriented lifestyle through having or applying your product, service, or expertise.  

Marketing Advice:

Emphasize High-Quality Content: With the transit Moon in Virgo conjunct Venus, prioritize creating high-quality content that resonates with your audience. Focus on delivering valuable and informative videos that align with the meticulous nature of Virgo.

Example Strategies:

  • Research and curate relevant information to share with your audience, offering practical tips, advice, or insights.

  • Use clear and concise language to communicate your message effectively.

  • Pay attention to the details, such as video quality, lighting, and audio, to ensure a professional and polished appearance.

Showcase Practical Tips and How-To's: Virgo is associated with practicality and efficiency. Leverage this energy by providing practical tips and how-to's in your TikTok videos. Demonstrate step-by-step processes or share actionable advice that your viewers can apply in their own lives.

Example Strategies:

  • Create short tutorials or quick guides that teach your audience a specific skill or offer solutions to common problems.

  • Break down complex topics or tasks into simple and manageable steps.

  • Incorporate time-saving techniques or organization tips that align with the practicality of Virgo.

Pay Attention to Aesthetics: Venus in Virgo emphasizes the importance of aesthetics and visual appeal. Enhance the visual quality of your TikTok videos to captivate your audience and leave a lasting impression.

Example Strategies:

  • Use appealing and visually engaging backgrounds, props, or sets that align with your content theme.

  • Experiment with different editing techniques, filters, or effects to enhance the overall aesthetics of your videos.

  • Pay attention to the composition, framing, and color schemes to create visually pleasing and cohesive videos.

Engage with Your Audience: Build a strong connection with your TikTok audience by engaging with them actively. Respond to comments, ask questions, and encourage participation to foster a sense of community and interaction.

Example Strategies:

  • Prompt viewers to leave comments or share their thoughts on the topic you presented in the video.

  • Respond to comments promptly and authentically, showing genuine interest in your audience's feedback and questions.

  • Encourage viewers to engage with your content through likes, shares, and follows.

Showcase Your Unique Creativity: While staying true to the practical and meticulous nature of Virgo, don't forget to showcase your unique creativity and personality. Infuse your TikTok videos with your personal flair to stand out from the crowd.

Example Strategies:

  • Experiment with different video formats, editing styles, or storytelling techniques that reflect your individuality.

  • Incorporate humor, storytelling, or unexpected elements that make your content memorable and entertaining.

  • Share personal anecdotes or experiences that provide a glimpse into your life and connect with your audience on a deeper level.

YOUTUBE

At the beginning of Virgo Energy - Lasting for the 1st day of Virgo Energy:


YouTube Ads
☿ ☋

Communicating information to potential clients through a recap of previously shared content, or retargeting warm traffic using educational YouTube ads. Here we see the transit Moon conjunct the natal Mercury and South Node in Virgo in YouTube Ads chart. 

Mercury is about processing information, e-commerce, teaching, writing, sharing, integrating, applying, disseminating, researching, analyzing, moving from here to there, and absorbing. 

The South Node is about sharing previously created or shared content, recapping core foundational material, and presenting different use cases to older materials, methods, frameworks, or approaches. It is also about leveraging what you already have (your list, your pixels, your connections, and your content). 

Virgo rules the mechanics, the tools, the implementation, the systems, the organization, the process, the services, the delivery, the mechanism, the analysis, the understanding, the integration, daily work, routine operations, our anxiety (conscious), our physical health especially due to work-related stress/overwork, and our problem-solving solution-oriented nature. 

This becomes the focus of your YouTube Ads, to educate, inform, and provide a useable framework to your prospects through targeted (and re-targeted) YouTube Ads. 

Marketing Advice:

Clear and Concise Messaging: With the transit Moon in Virgo conjunct Mercury, prioritize clear and concise messaging in your YouTube Ads. Craft compelling headlines and scripts that grab the viewer's attention and effectively convey the value of your product or service.

Example Strategies:

  • Use concise and impactful language to communicate your key selling points or benefits.

  • Focus on a specific problem or pain point and offer a clear solution or benefit.

  • Highlight the unique features or advantages of your offering in a concise and memorable way.

Informative and Educational Content: Virgo is associated with knowledge and practicality. Leverage this energy by creating informative and educational content in your YouTube Ads. Share valuable insights, tips, or tutorials that provide tangible value to your audience.

Example Strategies:

  • Showcase product demonstrations or tutorials that highlight the functionality and benefits of your offering.

  • Create educational videos that address common challenges or questions related to your industry or niche.

  • Present case studies or success stories that demonstrate the real-world results and benefits that your product or service can deliver.

Utilize Data and Analytics: Virgo's meticulous nature encourages you to analyze and optimize your YouTube Ads based on data and analytics. Leverage the insights provided by YouTube's analytics tools to refine your targeting, optimize your ad placements, and improve your overall campaign performance.

Example Strategies:

  • Monitor key metrics such as click-through rates, view durations, and conversion rates to identify areas for improvement.

  • Use A/B testing to experiment with different ad formats, messaging, or visuals and determine the most effective variations.

  • Analyze audience demographics and behavior data to refine your targeting and reach the most relevant viewers.

Showcase Social Proof and Testimonials: Virgo's South Node suggests drawing on past experiences and leveraging social proof to build credibility. Incorporate testimonials, reviews, or endorsements from satisfied customers into your YouTube Ads to instill trust and confidence in your brand.

Example Strategies:

  • Feature customer testimonials or success stories that highlight the positive experiences and results achieved with your product or service.

  • Showcase any awards, certifications, or notable achievements that establish your brand's expertise and credibility.

  • Include user-generated content or feedback from social media platforms to demonstrate the positive impact your offering has on customers.

Call to Action and Conversion Optimization: Virgo's attention to detail emphasizes the importance of clear and compelling calls to action (CTAs) in your YouTube Ads. Encourage viewers to take the desired action, whether it's making a purchase, subscribing to your channel, or signing up for a newsletter.

Example Strategies:

  • Use strong and actionable language in your CTAs, such as "Buy Now," "Subscribe Today," or "Sign Up for Free."

  • Ensure that your landing pages or destination URLs align with the expectations set in your YouTube Ads, providing a seamless transition for viewers.

  • Implement conversion tracking and regularly analyze the effectiveness of your CTAs to optimize for higher conversion rates.

At the middle & end of Virgo Energy - Beginning on the 2nd day of Virgo Energy:


YouTube Videos, Engagement & SEO
☋

This transit is nearly identical to the one shared above for YouTube Ads, with the exception of the activation to Mercury. Please refer to the above summary forecast to understand the implications of the South Node in Virgo during this period. I will share some more specific information for the use of this transit for your YouTube Videos and Channel.

Here we can see leveraging what you’ve already created, this can be a good time to go in and improve the analytics and SEO of your YouTube videos, improve keywords, meta tags, Headlines/titles, and subheads, as well as your thumbnails to attract more targeted traffic. You can also use this to create content on your channel based on previously covered topics, questions, or niches you have explored in the past, or as a recap of some of your other videos. 

Virgo rules the mechanics, the tools, the implementation, the systems, the organization, the process, the services, the delivery, the mechanism, the analysis, the understanding, the integration, daily work, routine operations, our anxiety (conscious), our physical health especially due to work-related stress/overwork, and our problem-solving solution-oriented nature. 

That makes content with this type of focus higher ranked, more engaging, and more aligned to meet the needs of your viewers. 

You can also use this period to build out your funnels and list growth strategy using your YouTube Channel, clean up your bio, start directing your viewers to sign up to your list or access other bonus content upgrades following your video. For example, if you have a video that shows them how to do something and you’ve created a template to make the process faster, you can give it to them when they sign up on your list, this helps to leverage your content to grow your business.  Content upgrades are powerful when used well. 

Marketing Advice:

Repurposing and Revisiting Previous Content: With the transit Moon in Virgo conjunct the South Node, capitalize on the value of your existing content. Repurpose and update older videos to bring them to the forefront, ensuring they align with current trends and audience preferences.

Example Strategies:

  • Create compilation videos that showcase the best moments, tips, or insights from your past videos on a specific theme or topic.

  • Transform longer videos into bite-sized clips or highlights, catering to viewers with shorter attention spans.

  • Take advantage of YouTube's playlist feature to organize related videos, creating a seamless viewing experience for your audience.

Optimizing Organization and Presentation: Virgo's attention to detail encourages you to optimize your channel's organization and presentation for enhanced user experience. Streamline your video categories, playlists, and channel layout to make it easier for viewers to navigate and find content that aligns with their interests.

Example Strategies:

  • Revisit your video tags, titles, and descriptions to ensure they accurately reflect the content and incorporate relevant keywords for improved discoverability.

  • Create custom thumbnails that are visually appealing and represent the essence of your video's content, enticing viewers to click and watch.

  • Utilize YouTube's featured video and end screen features to promote your most relevant and engaging content.

Practical and Informative Content: Virgo's practical nature suggests focusing on content that provides tangible value and addresses your audience's needs. Create videos that offer practical tips, how-to guides, tutorials, or educational insights to establish yourself as a reliable source of information.

Example Strategies:

  • Develop step-by-step tutorials that guide viewers through a specific process or teach them a new skill.

  • Share industry insights, hacks, or strategies that help your audience overcome challenges or achieve their goals.

  • Conduct interviews or panel discussions with experts in your niche, offering valuable insights and perspectives.

Engage with Your Audience: Virgo's analytical mindset encourages you to engage with your audience actively. Respond to comments, answer questions, and foster a sense of community by building relationships with your viewers.

Example Strategies:

  • Regularly monitor and reply to comments on your videos, showing genuine interest in your audience's thoughts and feedback.

  • Conduct Q&A sessions or live streams to directly interact with your viewers, addressing their queries and providing valuable insights.

  • Encourage audience engagement by posing questions or inviting them to share their experiences in the comment section.

Collaborate and Cross-Promote: Leveraging the power of collaboration can be beneficial during this transit. Partner with other YouTubers or influencers in your niche to create joint videos or cross-promote each other's channels, expanding your reach and tapping into new audiences.

Example Strategies:

  • Reach out to fellow content creators for potential collaboration opportunities, such as guest appearances or collaboration on specific topics.

  • Create videos that feature guest experts or influencers, providing unique perspectives and fostering mutually beneficial relationships.

  • Engage in cross-promotion by mentioning and linking to other relevant YouTube channels in your video descriptions or end screens.

YouTube Ads
ASC

This is the time to shine the spotlight on your products, services or channel through the use of YouTube Ads. Here we see the transit Moon in Virgo conjunct the natal Ascendant in YouTube Ads chart. 

Use this to introduce, hint, reveal, or share content that you want your viewers and subscribers to view their first impression of you through (aka your niche, your brand, your reputation). 

The Ascendant is the first impression, first introduction, first experience, the first face of your brand, and first interaction your audience has with you, your brand, your product, your service, or your community. It also operates as a ‘hint’, preview, trailer, or behind-the-scenes, making this an excellent time to make an announcement, provide meaty, educational information, data, research, a process, or breakdown a solution step by step (Virgo). 

Your potential viewers are going to be more open to absorbing a lot of information at this time, so making your Live Event content heavy is a good start, especially if you can provide a pathway for them to interact with and apply the content and potentially assess where they are in the journey. Your offers themselves should be structured to move your clients through a process, with each phase, or milestone being a product or service you offer, and during your Live you can present this journey, help them assess where they are and the next steps after sharing your meaty educational content to help them understand the full matter at hand.

They may be seeing themselves through the outlines of the symptoms you share with them at this time, it is possible that your audience may be uneducated, or misinformed about the real issue at hand and believe that the issue is tied to their symptoms and that the symptom is the problem. Here you have the ability to lay out the symptoms, helping them connect the dots, and become better informed as to how to address their challenges and the best approach to do so. Here they are also more able to make decisions because their awareness is higher and they are more receptive.

Use this to hint, share a behind-the-scenes, demonstration, a reveal, a trailer, or a piece of the puzzle with your audience. Or use it as an explainer ad, addressed to meet their specific problems. 

Marketing Advice:

Clear and Precise Messaging: With the transit Moon in Virgo conjunct the Ascendant, prioritize clear and concise messaging in your YouTube ads. Focus on conveying your brand's value proposition or the unique features of your products in a straightforward and easily understandable manner.

Example Strategies:

  • Craft attention-grabbing video intros that quickly communicate the core message or benefits of your offering.

  • Use on-screen text or graphics to highlight key points or key product features during your ads.

  • Ensure your ad script or voiceover delivers information in a logical and organized manner.

Attention to Detail: Virgo's influence encourages you to pay attention to the finer details of your YouTube ads. This includes aspects such as video quality, audio clarity, visual aesthetics, and overall production value.

Example Strategies:

  • Ensure that your videos are shot and edited professionally, with clear visuals and high-quality audio.

  • Pay attention to lighting, framing, and overall visual composition to create an appealing and engaging ad.

  • Incorporate branded elements, such as logos or color schemes, to reinforce brand identity and recognition.

Informative and Educational Content: Virgo's analytical and practical nature suggests incorporating informative and educational content into your YouTube ads. Provide value to your audience by offering insights, tips, or demonstrations related to your products or services.

Example Strategies:

  • Showcase how your product or service solves a specific problem or meets a particular need, highlighting its practicality and functionality.

  • Create tutorials or "how-to" videos that demonstrate how to use your product effectively or achieve desired results.

  • Share industry-related knowledge or expertise to position your brand as a trusted authority.

Call-to-Action (CTA): Utilize strong and clear calls-to-action in your YouTube ads to prompt viewers to take the desired next steps, such as visiting your website, subscribing to your channel, or making a purchase.

Example Strategies:

  • Include a compelling CTA at the end of your ad, clearly stating what action you want viewers to take.

  • Use overlays or end screens to provide clickable links or buttons that lead viewers to relevant landing pages or additional information.

  • Offer exclusive promotions or incentives that encourage immediate engagement or conversions.

Testing and Optimization: Virgo's attention to detail makes it essential to regularly test and optimize your YouTube ads for better performance. Monitor metrics such as click-through rates, engagement rates, and conversions to refine your advertising strategy.

Example Strategies:

  • A/B test different versions of your ad to determine which elements, messaging, or visuals resonate best with your target audience.

  • Analyze audience demographics and engagement data to refine your targeting and ad placement.

  • Continuously monitor and optimize your campaign by adjusting bidding strategies, ad formats, or targeting parameters based on performance data.

YouTube Shorts
⨀

Shining the spotlight of awareness, curiosity, and visibility on your content. In general YouTube Shorts are excellent when used as previews, hints, recaps, trailers, behind-the-scenes, or an overview. And when under the influence of Virgo our audience is looking for tangible solutions. Think content that is filled with facts, data, statistics, research, a clearly defined process, blueprint, or pathway. 

When we the Moon (public needs) conjunct the Sun it operates like a ‘new moon’ initiating a new cycle, and bringing attention, awareness, warmth, interest, and energy to the matters at hand through the sign it is transiting. 

In general, Virgo rules the mechanics, the tools, the implementation, the systems, the organization, the process, the services, the delivery, the mechanism, the analysis, the understanding, the integration, daily work, routine operations, our anxiety (conscious), our physical health especially due to work-related stress/overwork, and our problem-solving solution-oriented nature. 

You can use your Shorts at this time to engage, provide high-value, in-depth information, invite them to watch a piece of content on your channel, sign up for an assessment, a free call, an event or request more information. 

Marketing Advice:

Valuable and Practical Content: With the transit Moon in Virgo conjunct the Sun, prioritize creating YouTube Shorts that offer valuable and practical content to your audience. Focus on sharing tips, tricks, or quick demonstrations that provide immediate value.

Example Strategies:

  • Create short tutorial videos that teach your viewers how to accomplish a specific task or achieve a desired outcome.

  • Share quick tips or hacks related to your niche or industry.

  • Offer actionable advice or insights that help your audience solve a problem or improve their skills.

Detailed and Organized Approach: Virgo's influence encourages a detailed and organized approach to content creation. Pay attention to the structure and delivery of your YouTube Shorts, ensuring clarity and coherence in your messaging.

Example Strategies:

  • Plan your Shorts in advance and outline the key points or steps you want to cover.

  • Use clear and concise language to deliver your message effectively.

  • Incorporate on-screen text or graphics to highlight important information or instructions.

Engaging Introductions: The Sun's spotlight effect calls for attention-grabbing introductions in your YouTube Shorts. Capture your viewers' interest right from the start to encourage them to watch the entire video.

Example Strategies:

  • Begin with a compelling question or statement that piques curiosity.

  • Use visual elements, such as eye-catching images or animations, to create intrigue.

  • Start with a quick preview or sneak peek of the content to generate anticipation.

Call-to-Action (CTA): Leverage the influence of the Sun to include strong and clear calls-to-action in your YouTube Shorts. Prompt your viewers to take the desired next steps, such as subscribing to your channel, liking the video, or visiting your website.

Example Strategies:

  • Encourage viewers to subscribe to your channel for more content like what they've just watched.

  • Ask them to engage with the video by leaving a comment or sharing their thoughts.

  • Direct them to related videos or playlists for further exploration.

Consistency and Frequency: To take full advantage of YouTube Shorts' potential, maintain a consistent and frequent posting schedule. Regularly release new Shorts to keep your audience engaged and build momentum for your channel.

Example Strategies:

  • Create a content calendar to plan and schedule your Shorts in advance.

  • Aim for a consistent posting frequency that aligns with your audience's expectations and preferences.

  • Monitor the performance of your Shorts and adjust your posting strategy based on viewer engagement and feedback.

TWITTER

At the middle & end of Virgo Energy - Beginning on the 2nd day of Virgo Energy:


Twitter Community Spaces
MC ☾

Here we see our expertise and the needs of the public converge through Twitter Community Spaces. This transit has the Moon in Virgo conjunct the natal Midheaven and Moon in Twitter Community Spaces Chart. 

When the transit Moon makes a conjunction with the natal Moon in a chart, it initiates what is called a Lunar Return. 

Lunar Returns are the beginning of a new cycle and are key to understanding the characteristics, needs, emotional states, and unconscious wants of our audience through their associated sign on the platform where they occur. In this case, under the sign of Virgo, they are looking for systems, solutions, a step-by-step process, and solutions that will help them to feel better physically, as well as mentally and emotionally (anxiety and stress). 

Not only are they looking for a solution at this time, when you understand the reasons they are in your group, what they’re looking for from you, and what they’re struggling with, but you become the most equipped person to provide it for them. And you’ll be providing it at the exact time they need it.

Here given that a Lunar Return operates similarly to the ‘New Moon’ in the lunar cycle, awareness may be low, or lower. This means that a big emphasis on this period is to make sure that you start your content from where they’re at, and break it down, moving them forward to where they need to be to understand what they need, and if it’s right for them (aka the point where they are ready to make a decision). 

The second activation to Twitter Community Spaces is the Moon conjunct the natal Midheaven. The Midheaven rules our reputation, credibility, achievements, success, legacy, and what you’re known for as an expert (aka your expert status). In the sign of Virgo, this is by the system, solution, blueprint, or framework you or your business solves for them.

Your Community Spaces topic and connected offers should solve several problems between where they are and where they want to be, and be stackable. Here you are more likely to find your community at a place where they are looking for tangible, step-by-step solutions, meatier information, and more in-depth solutions. They may be at the beginner stage or complete newbies.

The content you share at this time through your Spaces should meet them where they’re at and address any misinformation, confusion, overwhelm, and obstacles they have along the way, while also outlining a clear solution forward. 

In general, Virgo rules the mechanics, the tools, the implementation, the systems, the organization, the process, the services, the delivery, the mechanism, the analysis, the understanding, the integration, daily work, routine operations, our anxiety (conscious), our physical health especially due to work-related stress/overwork, and our problem-solving solution-oriented nature. 

Your Twitter Community Spaces topic should be highly focused on your specific niche or expertise, and what you want them to view you as an expert in as well as the needs I posted above that Virgo addresses. Here they are looking for credibility, experience, wisdom, results, and a clear path forward that they can logically understand. 

Marketing Advice:

Establishing Expertise: With the Moon conjunct the Midheaven, focus on positioning yourself as an expert in your niche or industry within your Twitter Community Spaces. Showcase your knowledge and provide valuable insights to establish credibility and build trust among your community members.

Example Strategies:

  • Share informative and thought-provoking tweets that demonstrate your expertise.

  • Participate in relevant conversations and offer valuable contributions to establish yourself as a trusted authority.

  • Leverage your existing content, such as blog posts or articles, and promote them within your Community Spaces to provide in-depth knowledge on specific topics.

Organize Focused Discussions: Virgo's influence encourages organization and practicality. Structure your Twitter Community Spaces discussions around specific themes, topics, or challenges to provide practical value to your community members.

Example Strategies:

  • Plan focused Q&A sessions where you address common questions or challenges within your niche.

  • Host panel discussions or interviews with industry experts to provide diverse perspectives and valuable insights.

  • Create themed discussion threads where community members can share their experiences or seek advice related to a specific topic.

Effective Communication Strategies: Communication is key in nurturing engagement and fostering meaningful interactions. Pay attention to your communication style, ensuring clarity, responsiveness, and a genuine connection with your community members.

Example Strategies:

  • Respond promptly to comments, questions, and feedback from your community members.

  • Use clear and concise language to convey your message effectively.

  • Show appreciation for your community members' contributions and actively engage in conversations.

Well-Structured Content: The lunar return signifies the beginning of a new cycle, making it an opportune time to refresh your content approach within Twitter Community Spaces. Focus on delivering well-structured and organized content that is easy for your community members to follow and engage with.

Example Strategies:

  • Create thread-based discussions where you break down complex topics into digestible chunks.

  • Use numbered or bullet-pointed lists to present key ideas or actionable steps.

  • Incorporate visuals or multimedia elements, such as images or videos, to enhance the overall content experience.

Engage and Foster Community Connections: Building a strong community is essential for the success of your Twitter Community Spaces. Actively engage with your community members, encourage meaningful interactions, and foster a sense of connection among participants.

Example Strategies:

  • Initiate conversations by asking open-ended questions to stimulate discussion and engagement.

  • Acknowledge and highlight valuable contributions from your community members.

  • Create opportunities for community members to collaborate or network with each other.

LINKEDIN

No Virgo Activations

PODCASTING

At the middle & end of Virgo Energy - Beginning on the 2nd day of Virgo Energy:


Google Podcasts
☾

Your listeners are calling home. They want information they can trust from someone whose been there. Here we see the transit Moon conjunct the natal Moon in Virgo in Google Podcasts’ chart.

When the transit Moon makes a conjunction with the natal Moon in a chart, it initiates what is called a Lunar Return. 

Lunar Returns are the beginning of a new cycle and are key to understanding the characteristics, needs, emotional states, and unconscious wants of our audience through their associated sign on the platform where they occur. In this case, under the sign of Virgo, they are looking for systems, solutions, a step-by-step process, and solutions that will help them to feel better physically, as well as mentally and emotionally (anxiety and stress). 

Not only are they looking for a solution at this time, when you understand the reasons they are in your group, what they’re looking for from you, and what they’re struggling with, but you become the most equipt person to provide it for them. And you’ll be providing it at the exact time they need it.

Here given that a Lunar Return operates similarly to the ‘New Moon’ in the lunar cycle, awareness may be low, or lower. This means that a big emphasis on this period is to make sure that you start your content from where they’re at, and break it down, moving them forward to where they need to be to understand what they need, and if it’s right for them (aka the point where they are ready to make a decision). 

In general, Virgo rules the mechanics, the tools, the implementation, the systems, the organization, the process, the services, the delivery, the mechanism, the analysis, the understanding, the integration, daily work, routine operations, our anxiety (conscious), our physical health especially due to work-related stress/overwork, and our problem-solving solution-oriented nature. 

Your podcast topic can act as an entry point to your larger frameworks and solutions. And under Virgo, they are looking for a clear, logical, and walkable path forward.

Your offers connected to your podcast should solve several problems between where they are and where they want to be, and be stackable. Here you are more likely to find your community at a place where they are looking for tangible, step-by-step solutions, meatier information, and more in-depth solutions. They may be at the beginner stage or complete newbies.

The content you share at this time through your group should meet them where they’re at and address any misinformation, confusion, overwhelm, and obstacles they have along the way, while also outlining a clear solution forward. 

Marketing Advice:

Organize Your Podcast Structure: With the lunar return, it's an opportune time to refine and organize the structure of your podcast on Google Podcasts. Consider the order of your episodes, episode lengths, and overall flow to ensure a seamless and engaging experience for your listeners.

Example Strategies:

  • Plan a clear and consistent episode format, including segments, introductions, and outros.

  • Group related episodes into series or themes to provide a cohesive listening experience.

  • Optimize episode titles and descriptions to reflect the content and attract potential listeners.

Provide Practical and Valuable Content: Virgo's influence highlights the importance of providing practical and useful information to your audience. Focus on delivering content that helps your listeners solve problems, gain insights, or acquire new skills.

Example Strategies:

  • Research and identify the specific needs and pain points of your target audience.

  • Create episodes that offer actionable tips, step-by-step guides, or informative discussions.

  • Invite guests or experts to share their knowledge and provide valuable insights to your listeners.

Attention to Detail: Virgo is known for its attention to detail and precision. Apply this approach to your podcast production, ensuring high-quality audio, clear delivery, and polished editing.

Example Strategies:

  • Invest in good recording equipment and ensure a quiet and professional recording environment.

  • Edit your episodes carefully, removing any distractions or technical issues.

  • Use engaging and concise language to convey your message effectively.

Engage with Your Audience: Building a connection with your listeners is vital for a successful podcast. Engage with your audience, foster a sense of community, and encourage feedback and interaction.

Example Strategies:

  • Encourage listeners to submit questions or topic suggestions for future episodes.

  • Respond to comments and messages from your audience, showing genuine interest and appreciation.

  • Consider hosting Q&A episodes or special episodes where you address listener feedback and queries.

Promote and Optimize Your Podcast: To maximize the reach and visibility of your podcast on Google Podcasts, utilize effective promotion and optimization techniques.

Example Strategies:

  • Share snippets or teaser clips on social media platforms to generate interest and attract new listeners.

  • Optimize your podcast metadata, including titles, descriptions, and relevant keywords.

  • Collaborate with other podcasters or influencers in your niche to cross-promote each other's podcasts.

WRITING & PUBLISHING

At the beginning of Virgo Energy - Lasting for the 1st day of Virgo Energy:


Google Search, Publishing, SEO
☿☊ ⨀

This is a three-in-one transit, here we see the Moon in Virgo conjunct the natal Mercury, North Node and Sun in Google’s combined charts.

Mercury rules information, technology, e-commerce, research, data, information, knowledge, application, implementation, processing, understanding, networking, communication, writing, teaching, learning, dissemination, and decisiveness. 

When we the Moon (public needs) conjunct the Sun it operates like a ‘new moon’ initiating a new cycle, and bringing attention, awareness, warmth, interest, and energy to the matters at hand through the sign it is transiting. 

In general, Virgo rules the mechanics, the tools, the implementation, the systems, the organization, the process, the services, the delivery, the mechanism, the analysis, the understanding, the integration, daily work, routine operations, our anxiety (conscious), our physical health especially due to work-related stress/overwork, and our problem-solving solution-oriented nature. 

This indicates that your audience at this time through Google is interested in learning, processing, understanding, and initiating based on the need to get things in order and organized (Virgo).

That brings us to the North Node aspect of this transit. 

Some of the best stories are ones that break down a process, especially one that is connected not only to some of the more immediate needs and challenges of your audience but one of the larger overall ones, which is the need to feel they have a purpose, a sense of belonging in the world. 

The North Node indicates the higher purpose or needs of our collective community, what they are seeking above the more obvious solutions to their immediate problems. It is an entry point for the future, for energy to move through, and that we are drawn to like a magnet. 

In the sign of Virgo they are looking for a system that helps them to create flow throughout their lives (this is the bigger need versus the smaller need to tackle one specific issue). They long to feel like they have it all together, that they have figured out the rhythm of life and that they are operating within it, this means having a system. 

For example not having a system in areas of our lives that tend to eat up the most time, can create absolute chaos in our lives, and often are at the root of why we feel like we’re failing, some examples of these systems are a grocery and meal planning system, a diet system, an exercise routine, a bedtime routine, a work routine, a housekeeping system, a bill paying system, a financial planning and income generation system, and so on. These must be systems that we can actually stick to of course, but I think this illustrates the point.

We can see that if even one of these areas does not have a proper system it can create an unhealthy domino effect in other areas of our lives, where things build up until it collapses. Have more than one of these areas without a system? The domino effect is faster.

Ultimately speaking the big picture (North Node in Virgo) here is to reach a place where you have a system for all of this and it’s easy for you, and your life thrives. The smaller needs could be addressing any one of those specific areas (Mercury). Here we want our marketing through Google to address the main (smaller) one (the one you’re selling) while also alluding to the big picture one (North Node) and how addressing this one brings them closer to the big one (North Node) aka having a system that supports their entire life and helps them to figure it all out.  And finally with the addition of the Sun, their attention, awareness, and natural energy is aligned with what you’re sharing at this time, giving them the natural desire and motivation to take action.

Through the lens of Google, this can look like diving deep into the analytics of your site, and improving your SEO, metadata, Headlines, Subheads, image tags, backlinks, and keywords, and creating high-target content that’s focused on what your audience is looking for. It also indicates a great time to launch a sales page, offer, or work on your website or blog. Or to use the information on your website as a part of your marketing processes and or launch promotion, or use your blog content to grow your email list or drive traffic to a sales, event or opt-in page. 

Marketing Advice:

Educational Content and Teaching: With Mercury's influence on information and education, focus on creating content that educates and empowers your audience. Position yourself as an expert and provide valuable insights, tips, and tutorials.

Example Strategies:

  • Create comprehensive guides, tutorials, or step-by-step articles that address your audience's pain points or interests.

  • Develop video content that educates and demonstrates solutions to common challenges.

  • Host webinars or live sessions to share in-depth knowledge and engage with your audience in real-time.

Align with Your Higher Purpose: Virgo's North Node emphasizes the pursuit of higher purpose and fulfillment. Connect with your audience on a deeper level by aligning your content and messaging with your core values and mission.

Example Strategies:

  • Share personal stories or experiences that reflect your journey and lessons learned.

  • Highlight the positive impact your products or services have on individuals or the community.

  • Support causes or initiatives that resonate with your audience's values.

Spotlight on Warm Audience Engagement: Leverage the Sun's influence to create a warm and welcoming environment for your audience. Foster genuine connections and build trust through personalized interactions and engaging experiences.

Example Strategies:

  • Respond promptly to comments, messages, and inquiries, showing genuine interest and providing helpful information.

  • Use storytelling techniques to humanize your brand and make emotional connections with your audience.

  • Offer personalized incentives, such as exclusive discounts or bonuses, to reward and engage your loyal customers.

Effective Search Engine Optimization (SEO): Enhance your visibility on Google by implementing effective SEO strategies. Optimize your website and content to rank higher in search engine results and attract organic traffic.

Example Strategies:

  • Conduct keyword research to identify relevant and high-traffic search terms in your industry.

  • Optimize your website's meta tags, titles, headings, and descriptions with targeted keywords.

  • Create valuable and shareable content that naturally attracts backlinks from reputable sources.

Blogging and List Growth: Leverage your blog as a powerful tool for content marketing and list growth. Create valuable and engaging blog posts that not only educate but also encourage visitors to subscribe to your email list.

Example Strategies:

  • Develop an editorial calendar and consistently publish high-quality blog posts that address your audience's needs and interests.

  • Offer content upgrades or lead magnets related to your blog posts to incentivize email list sign-ups.

  • Promote your blog posts through social media, email newsletters, and collaborations with influencers or industry partners.

Substack
☾

The power of sharing the exact content your readers and subscribers want to hear at the exact time they’re looking for it. Here we see the transit Moon in Virgo conjunct the natal Moon in Substack’s combined charts. 

When the transit Moon makes a conjunction with the natal Moon in a chart, it initiates what is called a Lunar Return. 

Lunar Returns are the beginning of a new cycle and are key to understanding the characteristics, needs, emotional states, and unconscious wants of our audience through their associated sign on the platform where they occur. In this case, under the sign of Virgo, they are looking for systems, solutions, a step-by-step process, and solutions that will help them to feel better physically, as well as mentally and emotionally (anxiety and stress). 

Not only are they looking for a solution at this time, when you understand the reasons they are in your group, what they’re looking for from you, and what they’re struggling with, but you become the most equipped person to provide it for them. And you’ll be providing it at the exact time they need it.

Here given that a Lunar Return operates similarly to the ‘New Moon’ in the lunar cycle, awareness may be low, or lower. This means that a big emphasis on this period is to make sure that you start your content from where they’re at, and break it down, moving them forward to where they need to be to understand what they need, and if it’s right for them (aka the point where they are ready to make a decision).

Your content and connected offers should solve several problems between where they are and where they want to be, and be stackable. Here you are more likely to find your community at a place where they are looking for tangible, step-by-step solutions, meatier information, and more in-depth solutions. They may be at the beginner stage or complete newbies.

The content you share at this time through your group should meet them where they’re at and address any misinformation, confusion, overwhelm, and obstacles they have along the way, while also outlining a clear solution forward. 

Tune in with their tangible challenges, provide well-researched documentation, a process to extract, understand, and ultimately perceive the information through, and an invitation to next steps to implement it. Depending upon your goals at this time you could invite them to become a paid subscriber to access the content, buy your book, enroll in your course, or sign up for an upcoming event. 

Marketing Advice:

Organize and Refine Your Content: Virgo's influence calls for a structured approach to your Substack content. Organize your thoughts, ideas, and topics to deliver clear and valuable information to your readers.

Example Strategies:

  • Create an editorial calendar outlining your upcoming newsletters and themes.

  • Develop a consistent posting schedule to establish expectations with your subscribers.

  • Focus on providing practical tips, actionable advice, or educational content that aligns with your niche or expertise.

Personalize and Engage with Your Audience: Virgo's lunar return highlights the importance of connecting with your readers on a personal level. Cultivate a sense of community and make your subscribers feel valued and heard.

Example Strategies:

  • Use a conversational tone in your newsletters to create a more intimate connection with your readers.

  • Encourage reader feedback, questions, or suggestions and respond to them personally.

  • Consider hosting live Q&A sessions or virtual meetups to foster direct interaction with your audience.

Offer Practical Solutions and Guidance: Virgo's practicality and attention to detail make it a favorable time to provide your subscribers with useful and applicable solutions to their challenges.

Example Strategies:

  • Address common pain points or challenges your readers may face and offer step-by-step solutions.

  • Share actionable tips, strategies, or frameworks that help your audience achieve their goals.

  • Provide resources, checklists, or templates that enhance the practical value of your content.

Focus on Quality and Consistency: With the lunar return, prioritize delivering high-quality content consistently. Establish yourself as a reliable source of valuable information in your niche.

Example Strategies:

  • Pay attention to proofreading and editing to ensure your newsletters are error-free.

  • Craft compelling subject lines and preview text to entice readers to open your emails.

  • Engage in thoughtful storytelling and use relevant examples to illustrate your points effectively.

Nurture Subscriber Relationships: The lunar return presents an opportunity to deepen your connection with your subscribers. Foster a sense of loyalty and make them feel like part of an exclusive community.

Example Strategies:

  • Offer exclusive content, bonuses, or discounts to your subscribers as a token of appreciation.

  • Create a dedicated space, such as a private Facebook group or community forum, where subscribers can engage with you and each other.

  • Seek feedback from your subscribers to understand their needs and interests better.

At the middle & end of Virgo Energy - Beginning on the 2nd day of Virgo Energy:


Google Search, Publishing, SEO
☊ ⨀ ASC

Ultimately this is nearly identical to the transit summary I wrote above for Google which highlighted the activation to Mercury, the Sun and North Node in Virgo, with the exception that this time instead of Mercury we have the Ascendant.

I won’t become repetitive and share the same summary here, so if you haven’t read it I suggest you scroll above to the summary for Google Search and read the sections on the Sun and North Node in Virgo activation, and I’ll share some additional information here to address the aspect to the Ascendant. 

The Ascendant is the first impression, first introduction, first experience, the first face of your brand, and first interaction your audience has with you, your brand, your product, your service, or your community. It also operates as a ‘hint’, preview, trailer, or behind-the-scenes, and under Virgo, their first introduction is to your process or system. 

This period can mark an excellent window for promotion, release, preview, recap, hint, invitation, cart open, cart close, or the publishing of an offer or your website itself. 

Marketing Advice:

Define Your Higher Purpose: The North Node's influence calls for aligning your efforts with a higher purpose. Clarify your mission, values, and the unique value you bring to your audience.

Example Strategies:

  • Craft a compelling and authentic brand story that resonates with your target audience.

  • Communicate the benefits and impact your offerings have on your customers' lives.

  • Highlight how your content, products, or services align with the values and aspirations of your audience.

Create Valuable and Engaging Content: With the Sun's spotlight on your content, focus on delivering high-quality and compelling information that captures your audience's attention and generates warmth.

Example Strategies:

  • Conduct in-depth research and provide well-referenced, informative content that addresses your audience's needs.

  • Use storytelling techniques to make your content relatable and emotionally engaging.

  • Incorporate multimedia elements, such as images, videos, or infographics, to enhance the visual appeal and shareability of your content.

Optimize for Search Engine Visibility: Virgo's practicality and attention to detail make it an opportune time to enhance your search engine optimization (SEO) efforts on Google.

Example Strategies:

  • Conduct keyword research to identify relevant and high-ranking keywords for your content.

  • Optimize your website structure, meta tags, headings, and image alt texts to improve search engine visibility.

  • Create compelling and keyword-rich meta descriptions that entice users to click on your search listings.

Establish a Consistent Blogging Strategy: Blogging plays a crucial role in attracting organic traffic and showcasing your expertise. Virgo's practical approach can help you develop a structured and effective blogging strategy.

Example Strategies:

  • Create an editorial calendar with well-defined topics and publish consistently to establish a routine for your readers.

  • Incorporate relevant keywords naturally into your blog posts to improve search engine rankings.

  • Encourage engagement through comments and social sharing by asking questions and inviting readers to share their thoughts.

Focus on List Growth and Audience Engagement: The Ascendant's influence highlights the importance of making a strong first impression and building a loyal subscriber base.

Example Strategies:

  • Offer valuable lead magnets, such as ebooks, checklists, or webinars, to incentivize visitors to join your email list.

  • Personalize your email communications to make your subscribers feel valued and heard.

  • Implement automated email sequences to nurture relationships and provide ongoing value to your subscribers.

Substack
♄ Rx ♂

Building a solid subscriber base, and foundational core content that informs the basis of understanding of your readership now and into the future, and also encourages them to implement and take big action. Here we see the transit Moon in Virgo conjunct the natal Saturn Retrograde and Mars in Substack’s combined charts.

When it comes to Saturn, Saturn rules commitments, building, sacrifice, time, karma, investments, ROI, follow-through, the rules, traditions, our ancestors, obligations, responsibilities, mastery, and restriction. When retrograde our audience is re-considering their commitments, allowing themselves to experiment, reviewing their results, questioning what they know for sure, and looking for new solutions and systems, especially under Virgo. They are likely not quite ready to commit but are forming the backbone of the framework they will use when they do make a decision to move forward.
Here we are building a solid base for our content, and body of work that ages well over time and builds in understanding, and a system that can be followed by our readers. 

With the addition of Mars, we understand that Mars rules action and motivation, what pisses us off, how we defend ourselves, how we attack ourselves, and what we’re willing to ‘go to war for’. In the sign of Virgo, we see the motivator as the system, organization, blueprint, health, direct solutions, tools, structure, scheduling, function, implementation, sanity, and knowledge.

This is a great time for offers, pitches, promotions, launches, encouraging paid subscribers, releasing VIP content, promoting a book, course, event, or anything else that is built off the back of your content and work. Your audience may benefit from you re-sharing some of that content, maybe in the form of a ‘top 10’ or ‘start here’ guide that breaks down the process or structures their next steps. 

Marketing Advice:

Compelling CTAs and Sales Strategies: Mars' influence highlights the importance of clear calls to action (CTAs) and effective sales strategies to drive conversions on your Substack platform.

Example Strategies:

  • Craft compelling CTAs that clearly communicate the value of subscribing and prompt your audience to take action.

  • Create limited-time offers or exclusive deals to create a sense of urgency and incentivize sign-ups.

  • Use persuasive language and emphasize the benefits readers will gain from subscribing to your Substack.

Motivating and Engaging Content: Mars' energy also calls for creating content that motivates and energizes your audience.

Example Strategies:

  • Provide actionable tips, advice, or insights that inspire your readers to take positive steps.

  • Incorporate storytelling and personal experiences to connect with your audience on an emotional level.

  • Encourage audience engagement by asking questions, inviting comments, and fostering a sense of community.

Review and Strengthen Foundations: With Saturn Retrograde in Virgo, it's a favorable time to review and reinforce the foundations of your Substack presence.

Example Strategies:

  • Conduct a thorough content audit to identify areas for improvement and optimize your existing content.

  • Review your subscriber list and identify opportunities to segment your audience for more targeted communication.

  • Revisit your branding, design, and messaging to ensure consistency and align with your desired image.

Strategic Planning and Persistence: Saturn Retrograde's influence reminds us of the value of patience, persistence, and strategic planning in building a successful Substack platform.

Example Strategies:

  • Set clear goals and objectives for your Substack and develop a strategic roadmap to achieve them.

  • Implement a content calendar to ensure consistent delivery of valuable content to your subscribers.

  • Stay committed and dedicated to your long-term vision, even in the face of challenges or slow growth.

EMAIL MARKETING

At the beginning of Virgo Energy - Lasting for the 1st day of Virgo Energy:


Email in All Forms (But Especially Personal Email/ Warm Audience)
☿ Rx ♄ ⨀

Here we see a triple whammy in the chart of Email (warm). The transit Moon in Virgo conjunct the natal Mercury Retrograde, Saturn, and Sun in Email’s combined charts.

First, when we see Mercury Retrograde, especially in Virgo (the sign it rules), we are reminded that it’s important to not expect our audience to be ready to jump in, and in fact, they may simply not know enough to say ‘yes’. This is the time to either re-cap previously shared information, re-warm up your audience to topics and solutions you’ve discussed before or take them deeper into topics through a process of breaking down the system and going deeper into the analysis and the specifics of the problems it addresses or the symptoms that are at work.

Your runway to any offers at this time should be a little longer and build in more education time. 

When it comes to the activation of Saturn, Saturn rules commitments, building, sacrifice, time, karma, investments, ROI, follow-through, the rules, traditions, our ancestors, obligations, responsibilities, mastery, and restriction, and in Virgo the commitments they are looking to make is to solutions, real solutions that will help them build more security, sustainability, structure, and long-term systems into their lives (in the area you specifically help them in).

This activation indicates that this will take time and that the work you’re doing now will feed into your future and thus needs to be connected to both your and your list's long-term needs. What is your core content? What does your audience need to know to truly get real results and to address the root of their problems and challenges? This is likely the answer that they don’t like to hear (it takes time, it takes resources, etc, but need to know about in order to get the full value and results they’re looking for). This is what your content and emails should always allude to or be based on. 

Finally, the last connection is to the Sun in Virgo in Email’s combined charts. 

When we the Moon (public needs) conjunct the Sun it operates like a ‘new moon’ initiating a new cycle, and bringing attention, awareness, warmth, interest, and energy to the matters at hand through the sign it is transiting. 

In general, Virgo rules the mechanics, the tools, the implementation, the systems, the organization, the process, the services, the delivery, the mechanism, the analysis, the understanding, the integration, daily work, routine operations, our anxiety (conscious), our physical health especially due to work-related stress/overwork, and our problem-solving solution-oriented nature. 

This indicates that your audience at this time through email is interested in learning, processing, understanding, and initiating based on the need to get things in order and organized (Virgo). Walk them through a system, give them the big picture, and support them through the smaller details, you can also turn this into a series, a multi-part email, or connect your emails to more in-depth content (videos, blog posts), create an onboarding series, or use this for the warm-up of a launch to your email list. 

Marketing Advice:

Review and Refine Email Content: Mercury Retrograde's influence calls for reviewing, assessing, and revising your email content to ensure it aligns with your goals and resonates with your audience.

Example Strategies:

  • Conduct a thorough content audit of your email campaigns to identify areas for improvement and optimization.

  • Revise and update existing email templates, subject lines, and calls to action (CTAs) to increase engagement and click-through rates.

  • Implement A/B testing to experiment with different content formats and messaging approaches, refining your email content based on data-driven insights.

Commitment to Core Content: Saturn's influence reminds us of the importance of consistency and foundation building in email marketing.

Example Strategies:

  • Develop a strong brand voice and messaging strategy that aligns with your audience's needs and interests.

  • Create a content plan that includes a mix of educational, informative, and promotional emails, offering value to your subscribers.

  • Invest time and effort into developing high-quality, evergreen content that can be repurposed and reengaged over time.

List Growth and Nurturing: Focus on growing your email list and nurturing your warm audience.

Example Strategies:

  • Offer lead magnets, exclusive content, or incentives to encourage visitors to subscribe to your email list.

  • Segment your email list based on subscriber preferences or behaviors, allowing for targeted and personalized communication.

  • Develop automated email sequences to deliver relevant and timely content to your subscribers, nurturing them through their customer journey.

Spotlighting Warmth and Building Relationships: The Sun's influence encourages you to shine a spotlight on the warmth and personalization in your email marketing efforts.

Example Strategies:

  • Use personalized greetings and tailor your email content to each subscriber's interests and preferences.

  • Share customer success stories, testimonials, or user-generated content to build trust and social proof.

  • Implement interactive elements in your emails, such as polls or surveys, to encourage engagement and feedback.

Email Newsletter Marketing
♄ Rx

Building a solid subscriber base, and foundational core content that informs the basis of understanding of your readership now and into the future. Here we see the transit Moon in Virgo conjunct the natal Saturn Retrograde in Email Newsletter Marketing’s chart.

When it comes to Saturn, Saturn rules commitments, building, sacrifice, time, karma, investments, ROI, follow-through, the rules, traditions, our ancestors, obligations, responsibilities, mastery, and restriction. When retrograde our audience is re-considering their commitments, allowing themselves to experiment, reviewing their results, questioning what they know for sure, and looking for new solutions and systems, especially under Virgo. They are likely not quite ready to commit but are forming the backbone of the framework they will use when they do make a decision to move forward.

Here we are building a solid base for our content, and body of work that ages well over time and builds in understanding, and a system that can be followed by our readers. Whether you choose to use this as part of your initial welcome newsletter sequence, that goes out to all of your new subscribers, or as a way to build a solid framework of understanding to your current email subscribers for a newsletter you’re working on today, this is a great time to fill in any gaps, provide a tangible, system-oriented structure and step-by-step process in your newsletter content. Especially that's focused on the how-tos and any supporting material that gets them from where they are to where they need to be to move forward. 

Marketing Advice:

Review and Refine Newsletter Strategy: Saturn Retrograde's influence invites you to review, assess, and revise your email newsletter strategy to ensure it aligns with your goals and resonates with your audience.

Example Strategies:

  • Evaluate the frequency and timing of your newsletter sends to ensure they are consistent and appropriate for your audience.

  • Review your subscriber segmentation and tailor your content to specific subscriber interests and preferences.

  • Consider conducting surveys or feedback forms to gather insights from your subscribers and make informed decisions on content and format.

Focus on Core Content: Saturn Retrograde highlights the importance of foundational elements in email newsletter marketing.

Example Strategies:

  • Define your newsletter's unique value proposition and ensure it is effectively communicated in each issue.

  • Develop a content plan that provides a mix of educational, informative, and engaging content that aligns with your audience's needs.

  • Revisit and update your brand voice and messaging strategy to ensure consistency and relevance.

Optimize Subscriber Engagement: Encourage increased engagement and interaction from your subscribers.

Example Strategies:

  • Incorporate interactive elements in your newsletter, such as polls, quizzes, or user-generated content submissions.

  • Include compelling and relevant calls to action (CTAs) that prompt subscribers to take specific actions.

  • Utilize personalization techniques to make each newsletter feel tailored to the individual reader.

Nurture Long-Term Relationships: Build trust and foster long-term relationships with your subscribers.

Example Strategies:

  • Offer exclusive content or discounts to your newsletter subscribers, creating a sense of value and exclusivity.

  • Implement an automated email sequence to welcome new subscribers and guide them through your content.

  • Share testimonials or success stories from satisfied subscribers to build social proof and credibility.

Gmail
♃ Rx

Planting seeds today in anticipation of a future crop yield. Here we see the transit Moon in Virgo conjunct the natal Jupiter Retrograde in Gmail’s chart.

Whether you are using Gmail for lead gen, administrative tasks, follow-ups, or any combination thereof, we can see that there is a great opportunity under this transit to leverage the energy of Virgo in its organizational, analytical, and educational approach to make headway through Gmail.

In general, Jupiter rules publishing, writing, PR, content, teaching, guiding, sharing, embodying, beliefs, justice, personal and spiritual growth, higher education, abundance, taking risks, and rewards. When in retrograde motion these things can be delayed, show up internally, or be different than we expect.

In Virgo, this looks like using Gmail to share relevant information, educational material, and resources, follow up on administrative tasks, get contracts or agreements signed, address critical problems or tech issues, sort out tech issues, build in a client onboarding or reply system, or knowledge base.

Whatever you’re doing today along these themes is likely to bring you rewards, income, clients, opportunities, or growth a little further down the line. 

If you’re using it for follow-ups it may just take some additional giving value or sharing of information before you get the answer you’re looking for. 

Marketing Advice:

Effective Follow-up Strategies: Focus on thorough and timely follow-ups to nurture relationships and maximize opportunities.

Example Strategies:

  • Set reminders and utilize Gmail's features like snooze and labels to stay organized and ensure timely follow-ups.

  • Personalize your follow-up emails to address specific points discussed or actions taken during previous interactions.

  • Use email tracking tools to monitor email open rates and responses, allowing you to follow up with those who have shown interest.

Lead Generation Optimization: Fine-tune your lead generation efforts to attract and capture high-quality leads.

Example Strategies:

  • Optimize your email signature to include a compelling call to action or link to a lead magnet that encourages sign-ups.

  • Craft targeted email campaigns that address the pain points and interests of your target audience.

  • Leverage automation tools to streamline lead nurturing processes and ensure prompt follow-ups with new leads.

Streamline Administrative Tasks: Enhance your productivity by optimizing your Gmail workflow and managing administrative tasks efficiently.

Example Strategies:

  • Utilize Gmail's labels, filters, and folders to categorize and prioritize emails, allowing you to focus on critical tasks.

  • Create canned responses or email templates for frequently asked questions or repetitive administrative tasks.

  • Integrate productivity tools or browser extensions that enhance your Gmail experience, such as task managers or email tracking tools.

Sales Optimization: Fine-tune your sales strategies to maximize conversions and drive revenue.

Example Strategies:

  • Craft persuasive and personalized sales emails that address the specific needs and pain points of your prospects.

  • Implement clear and compelling call-to-action buttons or links in your emails to prompt recipients to take the desired action.

  • Analyze data and insights from Gmail's performance tracking to identify opportunities for improving your sales process.

At the middle & end of Virgo Energy - Beginning on the 2nd day of Virgo Energy:


Email in All Forms (But Especially Personal Email)
☿  MC ♇☊

Mercury rules information, technology, e-commerce, research, data, information, knowledge, application, implementation, processing, understanding, networking, communication, writing, teaching, learning, dissemination, and decisiveness. 

The Midheaven rules our reputation, credibility, achievements, success, legacy, and what you’re known for as an expert (aka your expert status). In the sign of Virgo, this is by the system, solution, blueprint, or framework you or your business solves for them.

Pluto indicates that which is out of our control, but that we try to control at all costs due to our fear. It also rules death, endings, transformations, power, and the cycles of life. In Virgo, this tends to take on the shape of more mundane things like our work, our health, our obligations and responsibilities and the people we feel obligated to (family, children, clients, our community, ourselves), and our deepest fears around them. 

Here we are looking for ways to manage what is essentially unmanageable. Something that helps us to cope with the all-encompassing fears we have, and what we feel will happen if we fail. And how we consciously and sometimes unconsciously believe that if we just had all the right systems, if we just figured it out and did it all perfectly nothing bad would ever happen. 

Some of the best emails and content are ones that break down a process, especially one that is connected not only to some of the more immediate needs and challenges of your audience but one of the larger overall ones, which is the need to feel they have a purpose, a sense of belonging in the world. 

And that brings us to the North Node in Virgo and its activation in Email’s combined charts. 

The North Node indicates the higher purpose or needs of our collective community, what they are seeking above the more obvious solutions to their immediate problems. It is an entry point for the future, for energy to move through, and that we are drawn to like a magnet. 

In the sign of Virgo they are looking for a system that helps them to create flow throughout their lives (this is the bigger need versus the smaller need to tackle one specific issue). They long to feel like they have it all together, that they have figured out the rhythm of life and that they are operating within it, this means having a system. 

For example not having a system in areas of our lives that tend to eat up the most time, can create absolute chaos in our lives, and often are at the root of why we feel like we’re failing, some examples of these systems are a grocery and meal planning system, a diet system, an exercise routine, a bedtime routine, a work routine, a housekeeping system, a bill paying system, a financial planning and income generation system, and so on. These must be systems that we can actually stick to of course, but I think this illustrates the point.

We can see that if even one of these areas does not have a proper system it can create an unhealthy domino effect in other areas of our lives, where things build up until it collapses. Have more than one of these areas without a system? The domino effect is faster.

Ultimately speaking the big picture (North Node in Virgo) here is to reach a place where you have a system for all of this and it’s easy for you, and your life thrives. The smaller needs could be addressing any one of those specific areas. Here we want our marketing through Facebook Stories to address the main (smaller) one (the one you’re selling) while also alluding to the big picture one (North Node) and how addressing this one brings them closer to the big one (North Node) aka having a system that supports their entire life and helps them to figure it all out.

When combined, this mega transit indicates your email list is looking for direct solutions to current problems, (step by step), the data to make decisions that inform and empower them and that they can do something about today, (this means filling in any gaps in their understanding and making sure they have everything they logically need to move forward), that is based upon your expertise and reputation (that which you wish to be known for), that also addresses their most terrifying fears, and helps to provide them with a system that manages what they can’t manage, and provides a transformation, and finally that also meets both their immediate news as well as their higher purpose need (to have everything figured out, and a system that manages it all). 

Got that? Good, now go make some magic Shakespeare. 

Marketing Advice:

Strategic Content Creation: Create compelling and informative content that aligns with your audience's needs and resonates with your expertise.

Example Strategies:

  • Conduct thorough research and utilize data-driven insights to identify trending topics or pain points within your niche.

  • Develop educational resources, tutorials, or case studies that showcase your expertise and provide value to your audience.

  • Implement storytelling techniques to engage your audience emotionally and create a memorable connection.

Personalized Email Marketing: Implement personalized email marketing strategies to nurture your warm audience and foster long-term relationships.

Example Strategies:

  • Utilize segmentation and dynamic content to deliver tailored messages based on your subscribers' interests, preferences, or past interactions.

  • Incorporate personalization elements such as personalized subject lines, greetings, and recommendations to enhance engagement.

  • Leverage email automation to send targeted follow-ups, personalized offers, or relevant content based on specific triggers or actions.

List Growth Strategies: Focus on growing your email list with quality subscribers who align with your target audience.

Example Strategies:

  • Offer lead magnets or exclusive content to incentivize email sign-ups and provide value to your potential subscribers.

  • Optimize your website or landing pages with compelling opt-in forms, clear calls-to-action, and persuasive copy.

  • Collaborate with complementary brands or influencers to expand your reach and attract new subscribers through joint promotions or giveaways.

Sales Optimization: Fine-tune your sales strategies within your email campaigns to drive conversions and generate revenue.

Example Strategies:

  • Develop persuasive email sequences that guide subscribers through the customer journey and address their pain points.

  • Implement effective call-to-action buttons or links that drive recipients to take the desired actions, such as making a purchase or scheduling a consultation.

  • Continuously monitor and analyze email performance metrics, including open rates, click-through rates, and conversion rates, to optimize your sales funnels.

Email Strategy, Series & Funnel Building
♃

Time to bring in that moolah through writing, teaching, and publishing your work to a larger audience, and moving them through a path towards success. Here we see the transit Moon in Virgo conjunct the natal Jupiter in Email Strategy and Funnel’s chart. 

Jupiter rules publishing, writing, PR, higher education, personal and spiritual growth, risk-taking, the CEO/Visionary, adventure, financial growth, long-distance travel, teaching, and embodiment. And when combined with any other luminary or planet acts as an amplifier bringing more of whatever the themes of the other planet are aligned with, and the sign it is passing through.  

In general, Virgo rules the mechanics, the tools, the implementation, the systems, the organization, the process, the services, the delivery, the mechanism, the analysis, the understanding, the integration, daily work, routine operations, our anxiety (conscious), our physical health especially due to work-related stress/overwork, and our problem-solving solution-oriented nature. 

This indicates that your audience at this time through email and your funnels are interested in learning, processing, understanding, and initiating based on the need to get things in order and organized (Virgo).

They will naturally be feeling more positive, capable, and more willing to take risks and step into the realm of direct experience at this time.

Think of their knowledge gaps, what is the process needed, where are they at when they come to you, what do they need to know, experience, or believe along the way, where are they going and what does the process look like to take them there? This is a good time to focus on client onboarding, retention, building in longer-term sequences, knowledge bases, and client support into your systems through email, and expanding your strategy.

Marketing Advice:

Targeted Email Campaigns: Develop targeted email campaigns that align with your audience's interests, needs, and aspirations.

Example Strategies:

  • Segment your email list based on various factors such as demographics, interests, or engagement levels to deliver more personalized content.

  • Craft engaging and value-driven emails that address your subscribers' pain points and offer solutions or insights.

  • Incorporate storytelling techniques to create a connection with your audience and inspire them to take action.

Content Strategy and Creation: Create compelling content that educates, entertains, and resonates with your target audience.

Example Strategies:

  • Conduct keyword research and utilize SEO best practices to optimize your content for search engines and increase organic visibility.

  • Develop educational resources, tutorials, or thought leadership pieces that position you as an authority in your niche.

  • Leverage different content formats, such as blog posts, videos, or podcasts, to cater to different preferences and reach a wider audience.

List Growth and Lead Generation: Implement strategies to grow your email list with quality leads who have a genuine interest in your offerings.

Example Strategies:

  • Offer valuable lead magnets, such as e-books, templates, or exclusive content, to incentivize sign-ups and capture email addresses.

  • Leverage social media platforms, guest blogging, or strategic partnerships to drive traffic to your opt-in pages and attract new subscribers.

  • Use pop-up forms, exit intent overlays, or interactive quizzes to engage visitors and encourage them to join your email list.

Sales Funnel Optimization: Build effective sales funnels that guide subscribers through the customer journey and drive conversions.

Example Strategies:

  • Map out your funnel stages and create compelling email sequences that nurture leads, build trust, and encourage action.

  • Incorporate persuasive call-to-action buttons or links within your emails to drive recipients to the next step in the funnel.

  • Regularly review and analyze funnel performance metrics, such as conversion rates or revenue generated, to identify areas for improvement.

☁️♎ Social Media With Libra

SOCIAL MEDIA MARKETING WITH THE LUNAR ZODIAC – LIBRA SUMMARY

LIBRA:
NEED:  Libra takes the system created in Virgo and makes it beautiful, functional, and flowing.

It craves balance, and for everyone to get along. It will often sacrifice itself for others, a desire to make others happy, which can create challenges around people pleasing and co-dependency. Relationships are the zone of Libra.

The lessons for Libra are to find what it wants, to own and honor it, and not compromise itself to make others happy. To learn that balance means that your own wants and needs are just as important as someone else’s.

Aesthetics are very important to Libra, how things look and feel is how it creates balance inside of itself. Environments, material objects, work situations, relationships, and how everything operates together are important.

It needs space to think, to work in its own way, and to come to its own conclusions. For a portion of the Libra life, it may not realize that it has its own thoughts and feelings as it can become a sponge to its environment/personalities it relates to. It craves a deep connection and relating, a place of belonging within a group/relationship, and often this can be the way it finds itself, but often it is by experiencing the pain of sacrificing for the wrong reasons.

Libra needs peaceful spaces, and time. It is afraid of being seen as superficial, materialistic, or flaky. Part of the medicine for Libra is to admit that it likes what it likes, and that’s okay. It appreciates beauty and aims to create as much of it can in its own life.

MARKETING:  Libra needs to see the after. What does the after look like? After they have the shift? Make the change? Have the outcome? Get the results?

Beautiful branding and imagery are very important and necessary for Libra to be able to ‘see’ their future and what they actually want. Without something to reflect back to them, they feel lost.

You need to show the after, the results, and the imagery (especially imagery that conveys the feelings they want to have). Use pictures, show your workspace, show your finished product, – show the LIFESTYLE of what your product/ service/ support looks like.

What kind of life do they crave/want for themselves? Show that in your branding. This is what builds the CONTEXT of what you are selling/offering. It’s not just social media services/ brand photography/art/coaching/{insert whatever you’re selling} – it’s the LIFESTYLE that it reflects to them.

Your product/service is a mirror reflection of the life they want, the person they believe themselves to be, that they crave inside of themselves, how can you SHOW this?

Think – what do they want their desk/living room/porch to look like? Even if it has nothing to do with your offer. How is it being used in LIFE, by people who they admire?

Libra needs to see the POLISHED version, not the messy, imperfect version. It needs to see the results of living that ideal life with that {problem} solved.

Think Instagram.

BEST TYPES OF CONTENT/DELIVERY FORMATS FOR LIBRA:

  • Videos
  • Beautiful branded photography
  • Flat lay images of desks/workspaces/your product
  • Lifestyle branding, showing the polished aspects of your life (you and your life are just as much a part of the product as what ever else you are selling).
  • Make sure you are showing the LIFE of your ideal client, the one they want, not the one you think they want.
  • Beautiful workbooks/stationary/products (free or paid)
  • Polished videos or audio (using tools like Waave (for IG)) or stock audio/video
  • Things they want to be able to do (once they have solved the problem)
  • Templates/fill-in-the-blanks
  • Questions or things that get them thinking about what they want, and how it can work together to create the balance in their life.
  • Emails filled with images, talking about lifestyle, or personal experiences (think pretty), with a bit of background context, and mentioning what you have in the works for them.
  • The LIFESTYLE or experiences of people who have used your product/service – a testimonial that shows their life, their income, their freedom, their impact now that they have solved this problem.
  • This is not the time to show the messy side, or imperfections, it’s a turn off to Libra, they know that things are messy, they are looking for the future/the after this is something they need from YOU.
☁️ LIBRA Content Calendar by Platform ♎

♎☁️ Libra Activated Social Media Platforms

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FACEBOOK

At the beginning of Libra Energy - Lasting for the 1st day of Libra Energy:


Facebook Posts
⨀ ♂, ♃

Under this transit, we see the Moon Conjunct Facebook Post's Sun, Mars, and Jupiter in Libra in its combined charts, which elevates this period as an excellent time to share the 'happily ever after', before and afters, how your product or service improves their lives (using a little more creativity than simply bragging, but more of alluding to). Here we are under the influence of Venus which is a focus on beauty, possibilities, and the vision of what their 'happily ever after' looks like through using your product, service, or being a part of your community. Here we have the Sun being activated which provides attention and a natural spotlight on what you're sharing, with Mars and Jupiter joining in we also see that this provides a push to take action, to make a change, and also a sense of energetic expansion around whatever they are saying yes to.

The desire here is for balance, to become what they know is possible, to align themselves with products, services, businesses, and others like them who are also focused on bettering themselves and the world through where they invest their time and money.

Libra needs a visual example of what the results are, and the greater impact saying 'yes' has on other areas of their lives. This is a great time for product display posts, sharing stories and experiences, and talking about unexpected byproducts of your product or service. Paying special attention to how they identify themselves, and how your product or service fits into that.

Marketing Advice:

Collaborative Content: Explore partnerships and collaborations to create compelling and diverse content for your Facebook Posts.

Example Strategies:

  • Collaborate with influencers or complementary brands to co-create content that showcases your products or services in a new light.

  • Host live Q&A sessions or interviews with industry experts or thought leaders to provide valuable insights and engage your audience.

  • Encourage user-generated content by running contests or campaigns that involve your followers in creating and sharing content related to your brand.

Product/Service Refinement: Use Facebook Posts to gather feedback and refine your products or services based on your audience's preferences.

Example Strategies:

  • Conduct polls or surveys within your Facebook Posts to understand your audience's needs, preferences, and pain points.

  • Share behind-the-scenes content or sneak peeks of upcoming products or services, inviting feedback and generating excitement.

  • Leverage user-generated reviews or testimonials to showcase the value and benefits of your offerings.

Lifestyle Marketing: Craft Facebook Posts that align with your audience's lifestyle and aspirations, emphasizing the emotional and experiential aspects of your brand.

Example Strategies:

  • Create visually appealing posts featuring lifestyle imagery, showcasing how your products or services enhance everyday experiences.

  • Share inspirational stories, tips, or tutorials that demonstrate how your brand aligns with your audience's desired lifestyle.

  • Leverage user-generated content that reflects your brand's values and connects with your audience on a personal level.

Balance and Beautification: Emphasize aesthetics and visual appeal in your Facebook Posts to create an engaging and harmonious experience for your audience.

Example Strategies:

  • Use high-quality visuals, such as professional images or well-designed graphics, to capture attention and convey your brand's message.

  • Experiment with different visual styles, color schemes, and compositions to create a visually cohesive and captivating feed.

  • Pay attention to the balance between promotional and non-promotional content, ensuring a mix of value-driven posts, inspirational content, and promotional offers.

Facebook Groups
☿, ♄, ⨀ 

This is an excellent period to be engaging in your Facebook Group, or other Facebook Groups you like to hang out in and leverage to grow your business. By posting and sharing in Facebook groups at this time strategically, there is a great possibility to build your following, your core messaging, content, and business foundations through Saturn, to educate, share, teach, and engage with Mercury and position your offer, your content, your work, yourself in the spotlight with the Sun. Wherever we have the Sun, we have attention and illumination.  Here we have the transit Moon in Libra conjunct with Facebook Group's Mercury, Saturn, and Sun, which shows that the content you're sharing now over time will build recurring customers, client awareness, business security, and staying power. Think about the staying power of what you're sharing, whether you tend to use it as a part of a launch, a funnel, an onboarding for new group members, or simply wish to reuse it at another time, make sure that what you're sharing now ages well.

Marketing Advice:

Engaging Communication: Foster meaningful conversations and encourage active participation within your Facebook Group.

Example Strategies:

  • Initiate discussion threads and pose thought-provoking questions to encourage members to share their insights and experiences.

  • Provide valuable and relevant content such as informative articles, tutorials, or exclusive resources that align with the interests of your group members.

  • Regularly interact with group members, responding to their comments, addressing their questions, and providing guidance.

Structure and Organization: Create a well-structured and organized environment within your Facebook Group to enhance the user experience.

Example Strategies:

  • Establish clear guidelines and rules for the group, ensuring a respectful and inclusive atmosphere where members feel safe to express themselves.

  • Categorize discussions and topics using tags or pinned posts to facilitate easy navigation and ensure that relevant information is easily accessible.

  • Implement a regular schedule for themed discussions, live sessions, or events to maintain consistency and encourage regular engagement.

Relationship Building: Focus on fostering strong relationships among group members and creating a sense of community.

Example Strategies:

  • Encourage members to introduce themselves and share their interests and backgrounds to facilitate connections and commonalities.

  • Organize virtual meetups or networking opportunities within the group to encourage members to connect on a deeper level.

  • Recognize and celebrate the achievements, milestones, or contributions of group members, fostering a supportive and uplifting community spirit.

Balance and Collaboration: Promote a balance between providing value and promoting your offerings within the Facebook Group.

Example Strategies:

  • Share valuable insights, tips, and resources related to your niche or industry that benefit group members without direct promotion.

  • Occasionally highlight your products, services, or offers in a non-intrusive way that adds value to the group and aligns with members' needs.

  • Collaborate with group members or invite guest experts to contribute content or host educational sessions, enriching the group's knowledge base.

Facebook Live
ASC, ☊

An excellent period to hold Facebook Lives, here we see the transit Moon in Libra conjunct with Facebook Live's Ascendant (Brand) and North Node (Purpose). The Ascendant acts as the first face of your business, it is what is rising over the horizon at the moment of birth (of your offer, idea, invitation, event, content), and provides the first 'hint' at what you're sharing. This combined with the North Node (the collective greater purpose we all carry, in this case, the users of the Platform or Platform Feature (Facebook Live)), activates our desire to strive for something better and feel a sense of belonging. If you are also posting to your Facebook Group, or holding your event in your Facebook Group then you are also getting the combined energy of this transit plus the transit that is activating Facebook Groups (listed above), which can also be extended to Facebook Posts as well above at this time.

Your content at this time should heavily emphasize the aftereffect that your product, service, or offer can provide for them in their lives, what are the unexpected benefits, who are they becoming by saying yes, how it aligns with their values, goals, and 'happily ever after'.

Think of the full function, the polished product or service, and how you can make it more appealing to larger groups of people, especially in terms of something they will use in their everyday lives.

Marketing Advice:

Lifestyle Appeal: During the transit of the Moon in Libra conjunct Facebook Live's natal Ascendant and North Node in Libra, emphasize the lifestyle appeal of your products or services in your marketing efforts.

Example Strategies:

  • Showcase how your offerings contribute to creating a balanced and harmonious lifestyle, emphasizing the importance of relationships, beauty, and personal well-being.

  • Use Facebook Live sessions to demonstrate how your products or services can enhance the quality of life and bring happiness and fulfillment to your audience.

  • Collaborate with lifestyle influencers or experts in the field to co-create content that aligns with the desired lifestyle narrative.

Product/Service Improvement: Leverage the transits to highlight the continuous improvement of your offerings and how they address the needs and desires of your audience.

Example Strategies:

  • Utilize Facebook Live to unveil updates, new features, or improvements in your products or services, showcasing your commitment to delivering high-quality experiences.

  • Share success stories or testimonials from satisfied customers who have benefited from the improvements you've made.

  • Use the interactive features of Facebook Live, such as polls or live Q&A sessions, to gather feedback from your audience and involve them in the development process.

Engage in Conversations: Encourage meaningful interactions with your audience during Facebook Live sessions, leveraging the transits to foster connection and build relationships.

Example Strategies:

  • Start conversations around the themes of relationships, balance, and personal growth, inviting viewers to share their experiences and aspirations.

  • Respond to comments and questions in real-time, creating a sense of personal attention and engagement.

  • Use the "Call to Action" feature within Facebook Live to guide viewers towards taking the desired action, whether it's making a purchase, signing up for a trial, or joining a community.

Collaborative Partnerships: Leverage the transits to seek collaborative opportunities with influencers, experts, or complementary brands that align with your desired lifestyle narrative.

Example Strategies:

  • Invite guest speakers or influencers who embody the ideals of balance, beauty, and personal growth to join your Facebook Live sessions and share their insights.

  • Collaborate with like-minded brands to co-create content that promotes a harmonious lifestyle and showcases the synergy between your offerings.

  • Cross-promote your Facebook Live sessions with complementary brands or businesses, expanding your reach and tapping into their audience.

Facebook Business Pages & Ads
☾

This can be an excellent time to run Facebook Ads or share your posts to your Facebook Business Page (or even hold a Facebook Livestream on your Facebook Business Page and then run ads to it, retargeting your audience in case they missed it). Here we see the transit Moon in Libra in Conjunction with Facebook Business Pages & Ads Natal Moon creating a lunar return in Libra. This begins not only a new cycle for your audience, and for all users and followers of Facebook Business Pages and Ads, but it also means that your audience will be more in sync with your content, especially if it addresses their needs under Libra at this time than at any other time in the lunar cycle. They will feel that you are speaking directly to them.

It is important to make sure that you're dialed into the needs, wants, and beliefs of your audience, what they're struggling with, their chosen language to describe those struggles, and that what you're offering checks every one of those boxes as though it was made just for them.

Tune into what you're feeling, thinking, and needing at this time, why did you create your product/service, and what was missing from the market that made you create this special offer? How does it improve the life of your users once they implement it, not just for the solution the product or service itself offers but what is the ripple effect in other areas? What is the lifestyle of your users, what does it look like? Show them visuals that help them put themselves in the shoes of your ideal user, and give them something that not only mirrors their current life but the life they secretly WANT.

Marketing Advice:

Lifestyle Improvement:

  • Highlight how your products or services can enhance your audience's lifestyle and bring positive changes.

  • Showcase the benefits and positive outcomes that align with your audience's aspirations and desires.

Example Strategies:

  • Feature testimonials or success stories from satisfied customers who have experienced lifestyle improvements through your offerings.

  • Create content that demonstrates practical ways your products or services can be integrated into everyday life, improving overall well-being.

Balance and Harmony:

  • Emphasize the importance of balance and harmony in various aspects of life, such as work-life balance, emotional well-being, and personal growth.

  • Position your brand as a facilitator of balance and provide solutions that help your audience achieve equilibrium.

Example Strategies:

  • Share tips, advice, or resources related to maintaining balance in different areas of life.

  • Create content that showcases how your products or services contribute to a well-balanced and harmonious lifestyle.

Visual Beauty:

  • Leverage the aesthetic appeal of your products, services, or brand image to captivate your audience's attention.

  • Use visually stunning and well-curated imagery or videos to create an immediate impact and draw viewers in.

Example Strategies:

  • Invest in professional photography or videography to showcase your products or services in an aesthetically pleasing way.

  • Incorporate visually engaging elements, such as infographics or captivating visuals, to convey your message effectively.

Call-to-Action (CTA):

  • Encourage your audience to take action by providing clear and compelling calls-to-action in your paid advertising and content.

  • Direct them towards the next step that aligns with their desire for lifestyle improvement and maintaining balance.

Example Strategies:

  • Use persuasive language in your CTAs that emphasizes the positive impact your products or services can have on their lives.

  • Offer incentives or exclusive promotions to motivate immediate action.

At the middle & end of Libra Energy - Beginning on the 2nd day of Libra Energy:


Facebook Groups
♃ Rx  ☋

As we get into the second half of Libra Energy we can see the energy change, here under the chart of Facebook Groups we see the transit Moon conjunct Facebook Groups Jupiter Retrograde and South Node, which marks an important time to reconnect with your previous content. You may wish to post content you've shared before as a list of resources, or simply cover a topic you've addressed before from a different angle, or new approach, or a different client need or use case. This aspect indicates that wealth can be generated from speaking the same things over and over again, if the need is strong enough, and they've heard you discussing it long enough it becomes a drumbeat inside of them, and eventually their own internal voice.

Here you are dialing into what you specifically serve your audience, some might call it a niche but it is essentially an overall belief system, a way of perceiving the world, and its challenges and as a result the solution to those problems. The truth is when you are doing what you do best, you aren't ever really saying anything NEW you're just re-telling them in a different way, from a different angle, because the need for it is so great, that sometimes they need to just hear it enough times to have it click. That is the way it is with truth and under this Libra Moon that is exactly what they are looking for.

Marketing Advice:

Teaching and Personal Growth:

  • Emphasize the educational aspect of your Facebook Group, positioning it as a space for personal growth, skill development, and learning.

  • Encourage members to share their knowledge and expertise while fostering an environment that values continuous learning.

Example Strategies:

  • Organize regular live sessions or webinars where you provide valuable insights, tutorials, or training on relevant topics.

  • Create a designated section within the group for members to share resources, recommend books or courses, and engage in knowledge exchange.

PR and Financial Growth:

  • Leverage the energy of Jupiter Retrograde to focus internally on refining your PR strategies and enhancing financial growth opportunities within your Facebook Group.

  • Highlight the potential benefits and opportunities that arise from being a part of your community.

Example Strategies:

  • Collaborate with influential figures or industry experts to host exclusive interviews or guest presentations in your Facebook Group, positioning it as a go-to resource for insider insights.

  • Offer exclusive discounts, early access, or special promotions to your group members, creating a sense of exclusivity and value.

Leveraging Previously Created Content:

  • Tap into the power of the South Node to repurpose and improve existing content, topics, and expertise within your Facebook Group, ensuring it remains relevant and engaging.

  • Focus on enhancing the content through the lens of lifestyle, functionality, or aesthetics.

Example Strategies:

  • Revive popular discussion threads or topics from the past, encouraging members to revisit and share updated insights or experiences.

  • Create visually appealing infographics, videos, or interactive content to present information in a more engaging and accessible way.

Aesthetics and Lifestyle Enhancement:

  • Infuse your Facebook Group with the essence of Libra by focusing on aesthetics, lifestyle improvement, and creating a visually appealing environment.

  • Consider how the content, design, and overall experience align with the desires and aspirations of your audience.

Example Strategies:

  • Design visually stunning cover photos and banners that reflect the group's identity and appeal to the target audience.

  • Encourage members to share their success stories, personal transformations, or before-and-after experiences within the group, showcasing the positive impact your community has had on their lifestyle.

Facebook Stories
♃

This is a prosperous time for producing and posting Facebook Stories, here we see the transit Libra Moon Conjunct Facebook Stories Natal Jupiter, which indicates teaching, growth, risk-taking, advancement, abundance, and income. Using beautiful visuals, videos, and photos taken from a lifestyle perspective, and captivating content that simplifies the solution for them works very well. The focus here is on the after, of what is possible, not so much on the how-to, and the nitty gritty which you don't really have time for anyway within Facebook Stories.

You can use this as a preview, a trailer, a recap, or a summary of a process, or an event.

Marketing Advice:

Inspiring and Educational Storytelling:

  • Utilize Facebook Stories to inspire and educate your audience by sharing meaningful stories and valuable insights.

  • Focus on creating content that evokes emotions, sparks curiosity, and provides a fresh perspective.

Example Strategies:

  • Share success stories or case studies that showcase the transformation or achievements of individuals or businesses.

  • Offer tips, advice, or lessons learned to help your audience overcome challenges or achieve their goals.

Aesthetic Appeal and Visual Harmony:

  • Embrace Libra's emphasis on aesthetics and visual beauty to create captivating and visually harmonious Facebook Stories.

  • Pay attention to the composition, colors, and overall design of your Stories to create an appealing and cohesive visual experience.

Example Strategies:

  • Use high-quality images or videos that capture attention and align with the desired mood or theme.

  • Incorporate visually pleasing elements such as filters, stickers, or animations to enhance the visual appeal.

Lifestyle Enhancement and Aspirations:

  • Leverage the influence of Libra to connect with your audience's desire for lifestyle improvement and aspiration.

  • Showcase how your products, services, or content can enhance their lives and help them achieve their goals.

Example Strategies:

  • Share user-generated content that demonstrates how your offerings have positively impacted their lifestyle or helped them achieve desired outcomes.

  • Highlight the benefits and features of your products or services through authentic and relatable Stories that resonate with your audience's aspirations.

Expansive and Optimistic Approach:

  • Tap into Jupiter's expansive and optimistic energy to infuse your Facebook Stories with positivity, growth mindset, and an uplifting message.

  • Encourage your audience to embrace new opportunities, possibilities, and personal growth.

Example Strategies:

  • Share behind-the-scenes stories that reveal the journey, challenges, and growth within your business or creative process.

  • Provide motivational quotes, affirmations, or success stories that inspire your audience to pursue their dreams and overcome obstacles.

Facebook Business Pages & Ads
☿

This can be an excellent period to post content to your Facebook Business Page, to hold a live stream on your Facebook Business Page, and retarget it using Facebook Ads or for educational Facebook Ads to your audience. Here we have the transit Moon Conjunct Facebook Business Pages & Ads Natal Mercury in Libra.

Under Libra we are looking for a polished and matured solution, one that has been tested, proven, and fits in with their lifestyle. We are focusing on their values, their identity, and their lifestyle as a result of using the product and service, and also speaking to the highest version of who they know they are, even if right now their life doesn't look exactly as they want it to. The goal here is to help them to feel balance, to create balance in their lives, and to simplify, beautify, and clean up their lives (or whatever else you specifically help them with).

Marketing Advice:

Clear and Concise Messaging:

  • Utilize the influence of Mercury to communicate your message in a clear, concise, and compelling manner.

  • Craft your content to capture your audience's attention and deliver your key points effectively.

Example Strategies:

  • Create concise and impactful headlines or captions that immediately grab attention.

  • Use bullet points or numbered lists to break down complex information into digestible chunks.

  • Incorporate visual elements, such as infographics or illustrations, to enhance the clarity of your message.

Aesthetic Appeal and Visual Harmony:

  • Embrace Libra's emphasis on aesthetics and visual beauty to create visually pleasing and harmonious Facebook Business Pages and Ads.

  • Pay attention to the design, colors, and overall visual composition to create an attractive and cohesive experience.

Example Strategies:

  • Use high-quality and eye-catching images or videos that align with your brand's aesthetics.

  • Ensure that the fonts, colors, and graphics used in your ads and page design are visually appealing and consistent.

  • Incorporate white space and proper formatting to enhance readability and visual clarity.

Relationship Building and Engagement:

  • Leverage the harmonious energy of Libra to build and nurture relationships with your audience on Facebook.

  • Focus on fostering engagement, two-way communication, and meaningful interactions.

Example Strategies:

  • Prompt your audience to engage by asking questions, conducting polls, or inviting them to share their thoughts and experiences.

  • Respond promptly and authentically to comments, messages, and feedback from your audience.

  • Encourage user-generated content and feature customer testimonials to strengthen the sense of community.

Collaborative and Partnership Opportunities:

  • Tap into the collaborative nature of Libra to explore partnership opportunities and expand your reach on Facebook.

  • Seek alliances with complementary businesses or influencers to create mutually beneficial collaborations.

Example Strategies:

  • Explore co-marketing campaigns or cross-promotions with other brands or influencers.

  • Collaborate with experts or industry leaders to create guest posts, interviews, or joint webinars.

  • Engage in Facebook groups or communities related to your niche to connect with like-minded individuals and potential partners.

Facebook Live
MC

Here we see that Facebook Live when combined with Facebook Business Pages and Ads, Facebook Stories, and Facebook Groups can work very well collaboratively to build your brand reputation, your personal reputation, trust, and the legacy of your work.

We have the transit Moon conjunct with Facebook Live's Midheaven in Libra, indicating that should you hold a Facebook Live at this time SHOWING how your product, service, or solution is the one and only solution to their problem, and how it can improve their lives through it's application you will draw on the visualization power of your audience.

This is not a great time to show unfinished offers or to hint with a trailer of something that isn't ready yet, but rather something that has been tested, improved, and polished up. What does your system look like in action, why is it different than what's out there, what balance does it create in their lives, what calm can it create, what peace does it bring?

Marketing Advice:

Showcase Expertise and Knowledge:

  • Utilize Facebook Live as a platform to showcase your expertise, share valuable insights, and establish yourself as a thought leader in your industry.

  • Focus on delivering high-quality content that demonstrates your knowledge and provides value to your audience.

Example Strategies:

  • Host live Q&A sessions where you can answer viewers' questions and provide expert advice.

  • Share in-depth tutorials or demonstrations that highlight your skills and expertise.

  • Collaborate with other experts or influencers to create joint live sessions that offer unique perspectives and valuable information.

Visual Appeal and Aesthetic Presentation:

  • Embrace the influence of Libra to create visually appealing and aesthetically pleasing Facebook Live broadcasts.

  • Pay attention to your appearance, the background, and overall visual presentation to create a harmonious and visually appealing experience for your viewers.

Example Strategies:

  • Choose a visually appealing location or set up an attractive background that aligns with your brand or the theme of your broadcast.

  • Dress professionally and present yourself in a way that reflects your brand and builds trust with your audience.

  • Incorporate visual elements such as props, graphics, or slides to enhance the visual appeal and clarity of your message.

Engage and Interact with Viewers:

  • Leverage the interactive nature of Facebook Live to engage with your viewers in real-time and foster meaningful connections.

  • Encourage participation, ask questions, and respond to comments and messages to create a sense of community and connection.

Example Strategies:

  • Begin your live session by welcoming viewers and encouraging them to introduce themselves and share their thoughts or questions.

  • Respond to viewer comments and questions during the broadcast, making them feel heard and acknowledged.

  • Use polls, quizzes, or interactive elements to engage viewers and encourage their active participation.

Promote Collaboration and Partnerships:

  • Leverage the collaborative nature of Libra to explore partnership opportunities and collaborative live sessions on Facebook Live.

  • Seek alliances with complementary experts or influencers to create engaging and mutually beneficial broadcasts.

Example Strategies:

  • Invite guest speakers or industry experts to join you for a live discussion or interview.

  • Co-host live sessions with influencers or brands that share a similar target audience.

  • Collaborate with other content creators to cross-promote each other's broadcasts and expand your reach.

INSTAGRAM

At the beginning of Libra Energy - Lasting for the 1st day of Libra Energy:


Instagram Posts
☿  ♄ ⨀

One of the most potent periods to post to Instagram is under this transit, here we have the transit Moon Conjunct Instagram's Natal Mercury, Saturn, and Sun in Libra.

Through its activation of Instagram's Sun which provides public awareness and a natural spotlight to the content you share at this time, as well we have Mercury being activated which aids you in sharing tangible details, frameworks, data, and knowledge with your audience, and with the inclusion of Saturn in this transit not only helps with the staying power of your content, but also the implementation of it.

Saturn rules commitment, time, and the very foundations of a business (or social media account). Here we can see the opportunity to share strategic content that helps to build your business and reputation over time. This may be because the content you're sharing at this time is redirecting them to your email list, your e-commerce store, or encouraging them to follow you.

The focus here under Libra is to 'show' don't tell, so with the use of great visuals, diagrams (Mercury), and a beautifully curated account you can attract and keep a solid client base through your content by focusing not only on the present but the long game.

Marketing Advice:

Clear and Engaging Communication:

  • With the influence of Libra and Mercury, prioritize clear and concise communication in your Instagram posts. Craft captions and messages that resonate with your audience and effectively convey your brand's message.

Example Strategies:

  • Use attention-grabbing headlines or hooks to capture your audience's interest and encourage them to read the full caption.

  • Incorporate storytelling techniques to create emotional connections with your audience.

  • Keep your captions concise and to the point, while still providing valuable information or entertainment.

Strategic Planning and Consistency:

  • Saturn's influence highlights the importance of strategic planning and consistency in your Instagram posting strategy. Develop a content calendar and ensure your posts align with your overall brand messaging and goals.

Example Strategies:

  • Plan your Instagram posts in advance, considering themes, aesthetics, and the overall brand narrative.

  • Maintain a consistent posting schedule to keep your audience engaged and build anticipation.

  • Use tools like scheduling apps to streamline your content creation and posting process.

Aesthetic Appeal and Visual Harmony:

  • Leverage the influence of Libra's focus on aesthetics to create visually appealing Instagram posts. Emphasize balance, beauty, and visual harmony to captivate your audience and differentiate your brand.

Example Strategies:

  • Use high-quality and visually stunning images that align with your brand's style and values.

  • Apply consistent filters or color palettes to maintain a cohesive visual aesthetic across your Instagram grid.

  • Incorporate visually pleasing elements like patterns, symmetry, or negative space in your posts.

Showcasing Lifestyle and Aspirations:

  • The Sun's influence encourages showcasing a desirable lifestyle and aspirations through your Instagram posts. Use visuals and captions to evoke emotions and appeal to your audience's desires.

Example Strategies:

  • Feature images that highlight the lifestyle associated with your brand, showcasing how your products or services can enhance the lives of your audience.

  • Use captions that inspire and motivate your audience to aspire to a better version of themselves or achieve their goals.

  • Incorporate user-generated content that demonstrates how your brand has made a positive impact on the lives of your customers.

At the middle & end of Libra Energy - Beginning on the 2nd day of Libra Energy:


Instagram Live
♃ 

Here we see the transit of Moon Conjunct Instagram Live's natal Jupiter in Libra, indicating an excellent time for hosting a live over Instagram which is focused on teaching, growth, and sales.

Jupiter is the planet of expansion so whatever your goals you can see growth in a multitude of areas for your social media following (and bank account) if used well. By providing visual examples, teaching materials, case studies, testimonials, demonstrations, behind-the-scenes, and use cases of your offer, you'll make sure you're attracting your customers for the right reasons. This is also a great time to explain the improvements you've made over the years, and why your approach has changed or evolved.

Remember the focus under Libra is - show, don't tell. Libra is ruled by Venus and loves beautiful visuals to help them imagine their lives through a new lens.

Marketing Advice:

Educational and Inspirational Content:

  • With the influence of Jupiter and Libra, prioritize educational and inspirational content in your Instagram Live sessions. Share valuable insights, tips, and knowledge that align with your niche and cater to the interests of your audience.

Example Strategies:

  • Conduct live tutorials or workshops to teach your audience a new skill or provide in-depth knowledge about a particular topic.

  • Invite industry experts or thought leaders as guests to share their expertise and inspire your audience.

  • Use storytelling techniques to deliver meaningful messages and engage your viewers emotionally.

Interactive and Engaging Sessions:

  • Jupiter's influence encourages interactivity and engagement during Instagram Live broadcasts. Foster a sense of connection and community by actively involving your audience in the conversation.

Example Strategies:

  • Encourage viewers to ask questions or share their thoughts in real-time through comments.

  • Conduct live polls or quizzes to gather feedback or spark discussions.

  • Respond to viewer comments and create a dialogue to make the session more interactive.

Collaborations and Partnerships:

  • Libra's emphasis on partnerships and collaborations can enhance the impact of your Instagram Live sessions. Seek opportunities to collaborate with influencers, brands, or complementary professionals to expand your reach and offer diverse perspectives.

Example Strategies:

  • Invite guest speakers or co-hosts to join your Instagram Live session and discuss relevant topics together.

  • Collaborate with brands or influencers for cross-promotion and to tap into their audience.

  • Participate in joint live sessions with other content creators to bring together different audiences and create a dynamic experience.

Visual Appeal and Aesthetic Considerations:

  • The influence of Libra highlights the importance of visual appeal and aesthetics during Instagram Live broadcasts. Pay attention to your backdrop, lighting, and overall presentation to create a visually pleasing and professional atmosphere.

Example Strategies:

  • Set up a clean and visually appealing background for your live broadcasts.

  • Use proper lighting to ensure clear visibility and enhance the overall visual quality.

  • Consider your personal appearance and presentation to align with your brand image and create a cohesive visual experience.

Instagram Posts
♄ Rx

In the second half of Libra, we see that the transit Moon is conjunct with Instagram's natal Saturn Retrograde, which can make a commitment to what you're sharing on the platform more difficult both for you and your audience.

So rather than trying to force commitment to happen ask yourself - what do they need to know before they can say yes, what are the symptoms of their problem that they're not aware of, focus instead at this time on filling in the gaps, so that over time you end up with a warm, engaged and educated audience.

Think of it as planting seeds for tomorrow, and that you're not only nourishing sales today but also ensuring the future of your business by planning for tomorrow as well.

Marketing Advice:

Refined and Thoughtful Content:

  • With the influence of Saturn Retrograde and Libra, prioritize creating refined and thoughtful content for your Instagram posts. Focus on quality over quantity and ensure that each post carries a meaningful message or provides value to your audience.

Example Strategies:

  • Share well-researched and informative content that addresses your audience's pain points or offers solutions to their challenges.

  • Present your ideas or insights in a clear and concise manner, using well-structured captions and engaging visuals.

  • Take the time to edit and refine your posts to ensure they align with your brand identity and convey your expertise effectively.

Aesthetic Consistency:

  • Libra's emphasis on visual beauty calls for aesthetic consistency in your Instagram posts. Create a cohesive and visually appealing feed that captures the attention of your audience and reflects your brand's identity.

Example Strategies:

  • Develop a consistent color palette or visual theme for your posts that aligns with your brand's aesthetics.

  • Use high-quality images or graphics that are visually appealing and engaging.

  • Pay attention to the overall layout and composition of your feed, ensuring a pleasing visual flow.

Building Credibility and Trust:

  • Saturn Retrograde's influence encourages a focus on building credibility and trust with your Instagram audience. Use your posts to establish yourself as an authority in your niche and demonstrate your expertise.

Example Strategies:

  • Share testimonials or success stories from satisfied clients or customers to showcase your track record.

  • Offer valuable insights or tips that demonstrate your knowledge and expertise in your field.

  • Engage with your audience by responding to comments and addressing their questions or concerns.

Consistency and Persistence:

  • Saturn Retrograde reminds us of the importance of consistency and persistence in achieving our long-term goals. Apply this principle to your Instagram posting strategy by maintaining a regular and reliable presence.

Example Strategies:

  • Develop a content calendar to plan and schedule your posts in advance, ensuring a consistent flow of content.

  • Set realistic posting goals and stick to them, whether it's posting daily, a few times a week, or on specific days.

  • Monitor the performance of your posts, learn from the feedback, and make adjustments as necessary.

Instagram Carousel
♃ Rx

This transit is activating Instagram Carousel's natal Jupiter Retrograde in Libra, which plays upon the understanding that not everything you post to Instagram today is going to be seen right away, it is not only there for your current followers to see as it comes in their feed, but it is also there for future followers to explore when they land on your profile, to look back on through your account.

And it is with that in mind that we strategically consider our posts on Instagram Carousel at this time. Jupiter in general rules expansion, growth, abundance, support, education, adventure, risk, and wealth.

And in Instagram Carousel's chart, it's retrograde which can be understood to mean that the wealth, reward, and abundance you desire and receive from the efforts you put into your account and specifically with Instagram Carousel may come from unexpected places or may simply show up more delayed (ie. not all at once). So we focus on planting seeds today for the trees they will grow tomorrow.

Think like a potential follower of your account who comes across your account in 3 months, 6 months, a year, or 5 years from now, what content would you like them to see on your Instagram, how can you take them from A-B through the content you're sharing?

On Instagram Carousels we have the opportunity to fit a lot more content in than we could on a single image, we can create a series where we can use several pieces of content to tell a story or provide important data for them.

Think of this period as a time capsule for your content, how does that change what you share today?

Marketing Advice:

Educational and Informative Content:

  • With the influence of Jupiter Retrograde and Libra, prioritize creating educational and informative content for your Instagram Carousels. Focus on sharing valuable insights, practical tips, or step-by-step guides that provide your audience with meaningful knowledge.

Example Strategies:

  • Develop carousels that break down complex concepts or processes into digestible, easy-to-understand steps.

  • Share industry-related statistics, research findings, or trends to educate your audience.

  • Provide helpful tips, hacks, or strategies that align with your niche or expertise.

Visual Appeal and Aesthetic Harmony:

  • Libra's emphasis on visual beauty calls for attention to the aesthetics of your Instagram Carousels. Create visually appealing and harmonious designs that captivate your audience's attention and align with your brand identity.

Example Strategies:

  • Use high-quality images, graphics, or illustrations that are visually striking and complement each other within the carousel.

  • Maintain a consistent color palette or visual theme throughout the carousel to create a cohesive and visually pleasing experience.

  • Pay attention to the layout and arrangement of the carousel slides to ensure a smooth and engaging flow.

Encouraging Interaction and Engagement:

  • Jupiter Retrograde's influence emphasizes the importance of personal growth and fostering meaningful connections. Encourage interaction and engagement with your audience through your Instagram Carousels to create a sense of community and dialogue.

Example Strategies:

  • Include interactive elements in your carousels, such as quizzes, polls, or question prompts, to encourage audience participation.

  • Prompt viewers to share their experiences, opinions, or thoughts in the comments section.

  • Respond to comments and engage with your audience to foster a sense of connection and build relationships.

Leveraging Repurposed Content:

  • The introspective nature of Jupiter Retrograde invites you to leverage previously created content, topics, or expertise in your Instagram Carousels. Repurpose or improve existing content to provide fresh insights and perspectives.

Example Strategies:

  • Take previously published blog posts, articles, or videos and transform them into informative carousels.

  • Update and enhance older carousel content with new statistics, research findings, or case studies.

  • Share valuable excerpts or key points from books, courses, or workshops you've created.

TIKTOK

At the beginning of Libra Energy - Lasting for the 1st day of Libra Energy:


TikTok Videos
☾Chiron ☊

What captivates an audience? Under this influence with the transit Moon Conjunct TikTok's Moon creating a lunar return, or lunar birthday, moving on to conjunct its Chiron and North Node, we are being given the best ingredients for viral-worthy content. One of the most important things we realize when creating content on one of the most viral platforms is that nothing can stop an idea whose time has come. Here we see the attention and needs of the public (lunar return) conjunct Chiron the collective wound and the North Node (the collective purpose).

When utilized well, especially involving your story or the common collective story that you innately know your audience struggles with and sits at the core of your work, you can bring people deep into their own experiences through the emotion you share, and unite them into a collective purpose. Ultimately this means creating videos that bring people home to themselves and using language and shared experience as an anchor to share your message.

This is an excellent time for creating content for TikTok and sharing it with your audience. Don't be afraid to be vulnerable, but remember under Libra, we're not focused on staying in the muck, but instead sharing the happily ever after and providing a visual example of the other side of the journey so they can be inspired to get there too.

Marketing Advice:

Authentic and Vulnerable Content:

  • With the influence of Chiron and the North Node, prioritize creating authentic and vulnerable content on TikTok. Share your personal experiences, challenges, and moments of growth to connect with your audience on a deeper level.

Example Strategies:

  • Create videos sharing personal stories or reflections that inspire empathy and understanding.

  • Share tips or insights based on your own journey of healing or self-improvement.

  • Embrace vulnerability by discussing topics that are important to you and invite your audience to share their own experiences.

Educational and Inspirational Videos:

  • The North Node's guidance encourages you to create educational and inspirational content on TikTok. Focus on sharing valuable knowledge, practical tips, or inspiring messages that resonate with your audience and provide guidance for their own personal growth.

Example Strategies:

  • Create bite-sized tutorials or informative videos that teach your audience something new or help them solve a problem.

  • Share motivational messages or quotes that inspire and uplift your viewers.

  • Offer insights or advice related to your niche or expertise that can help others on their journey.

Aesthetic Appeal and Visual Harmony:

  • The influence of Libra calls for attention to the aesthetic appeal and visual harmony of your TikTok videos. Create visually captivating content that engages your audience's senses and aligns with their desire for beauty and balance.

Example Strategies:

  • Use visually appealing backdrops, props, or settings that enhance the overall aesthetics of your videos.

  • Incorporate visually pleasing transitions, effects, or filters to create a cohesive and visually appealing experience.

  • Pay attention to lighting and composition to create visually striking and engaging content.

Leveraging Lunar Returns:

  • Lunar Returns indicate a new cycle and present an opportunity for growth and improvement. With the transit Moon in Libra conjunct TikTok's natal Moon in Libra, embrace this cycle of renewal by revisiting and refining your TikTok content, style, or themes.

Example Strategies:

  • Evaluate your past TikTok videos and identify patterns or themes that resonated well with your audience.

  • Experiment with new video formats or content ideas that align with your authentic self-expression and the desired aesthetic.

  • Engage with your audience to gather feedback and insights on what they enjoy most about your content, and use that information to refine and improve your future videos.

At the middle & end of Libra Energy - Beginning on the 2nd day of Libra Energy:


TikTok Videos
☊ ♂ASC

In the second half of Libra Energy we are met with another potent activation to TikTok's charts, a conjunction between the North Node, Mars, and its Natal Ascendant all in Libra. The Ascendant rules the face of the brand, acting like a first introduction, a preview, a hint, or the first meet and greet (awareness of a topic, idea, event, or account).

When combined with the Moon (public awareness) we are deeply tuned into the needs of our audience in terms of balance, fairness, and justice, and creating a soothing balm to their lifestyle with your products, services, and solutions (Libra). Here we also find their motivation to act is amplified, and their connection to their purpose, direction, and intuition is also getting a helping hand here during this transit.

How do you inspire them, what action would be most in alignment for them at this time while also securing the most efficient results?

Given the nature of TikTok Videos being short-form content, this helps us to scale down all the noise from what we're saying and focus on the most important points to amplify their desire to do something about what they're struggling with, don't be afraid to share why your solution works compared to others, don't be afraid to share why they may hit barriers doing things a different way, and last but not least, emphasize the tried, tested and true results of your solution, we are looking for refined solutions here, especially ones that bring us peace, and balance in our lives.

Marketing Advice:

Authentic Self-Expression:

  • With the influence of the Ascendant and the North Node, prioritize authentic self-expression on TikTok. Embrace your unique qualities, perspectives, and talents to create content that resonates with your audience and showcases your true self.

Example Strategies:

  • Share personal stories, experiences, or insights that highlight your authentic voice and perspective.

  • Express your passions, interests, and hobbies through engaging and relatable TikTok videos.

  • Use your platform to promote causes or messages that align with your values and resonate with your audience.

Bold and Decisive Action:

  • The energy of Mars encourages you to take bold and decisive action on TikTok. Embrace a proactive approach to content creation and engage your audience with enthusiasm, confidence, and a strong sense of purpose.

Example Strategies:

  • Create attention-grabbing and high-energy TikTok videos that captivate your audience from the start.

  • Experiment with different video formats, challenges, or trends to showcase your creativity and willingness to take risks.

  • Engage with your viewers through live streaming, interactive features, or collaborations with other TikTok creators.

Reflecting Your Personal Brand and Aesthetic:

  • The influence of Libra calls for attention to your personal brand and aesthetic on TikTok. Focus on creating content that reflects your unique style, values, and visual appeal, capturing the attention of your audience and creating a cohesive brand identity.

Example Strategies:

  • Curate a visually consistent and aesthetically pleasing TikTok feed by paying attention to color schemes, composition, and overall visual harmony.

  • Develop signature video elements, such as intros, outros, or editing styles, that make your content instantly recognizable.

  • Collaborate with influencers or creators whose style aligns with yours to amplify your brand's message and reach a wider audience.

YOUTUBE

At the beginning of Libra Energy - Lasting for the 1st day of Libra Energy:


YouTube Videos, Engagement & SEO
ASC ♀ ⨀ 

A highly supportive time for your video content on YouTube. By posting your content at this time you are able to take advantage of the transit Moon conjunct YouTube's Ascendant, Venus, and Sun natal chart placements. This brings the public's needs (moon) in alignment with your brand (ascendant) messaging and provides a natural spotlight to it with the Sun (attention). Here we also have Venus being activated in Libra which brings focus to your shared values with your viewers, as well as a willingness to invest money in what we value. If you are using your YouTube channel to drive traffic to your email list, a sales page, an offer, or another avenue where you can convert them from a viewer to a buyer, this is a great transit.

The emphasis here is on beautiful, eye-catching, and well-timed content, that captivates their attention quickly, proves to be useful in solving their problem, and provides a solution that is visually appealing from both a brand perspective as well as a lifestyle perspective.

Marketing Advice:

Visually Appealing Content:

  • With the influence of Venus and the Ascendant, prioritize creating visually appealing content on YouTube. Pay attention to aesthetics, design, and overall presentation to capture the attention of your viewers and make a positive first impression.

Example Strategies:

  • Invest in high-quality video production, including lighting, camera setup, and editing techniques, to create visually stunning videos.

  • Incorporate visually appealing elements, such as graphics, animations, or captivating thumbnails, to attract viewers and entice them to click on your videos.

  • Experiment with different visual styles and themes that align with your content niche or brand identity, creating a consistent and appealing visual experience for your audience.

Building Relationships with Your Audience:

  • The Sun's influence emphasizes building relationships with your audience on YouTube. Focus on fostering a sense of community, engagement, and connection to establish a loyal and dedicated subscriber base.

Example Strategies:

  • Respond to comments and engage with your viewers to create a dialogue and build a sense of connection.

  • Encourage audience participation through polls, Q&A sessions, or community challenges, inviting them to be actively involved in your content.

  • Collaborate with other YouTubers or feature guest appearances to expand your reach and tap into new audiences.

Showcasing Authenticity and Balance:

  • The Ascendant and Libra's influence call for showcasing your authentic self in a balanced and engaging way on YouTube. Strive to be genuine, relatable, and present your content in a way that reflects your true personality.

Example Strategies:

  • Share personal stories, experiences, or insights that showcase your authentic voice and perspective.

  • Provide valuable and practical content that resonates with your viewers, while still highlighting your unique approach or expertise.

  • Balance entertaining and educational elements in your videos, ensuring your audience feels both entertained and informed.

YouTube Shorts
ASC ☿

Expanding on the content you may wish to cover on your YouTube channel we can see here that the chart for YouTube Shorts also has its Ascendant and Mercury being activated by this transit.

This is a great time to give a preview, hint, trailer, or a sneak peek of your content, maybe a condensed version of your YouTube video, to provide information, insight, and data for them to aid in their decision-making or next steps. You can use this to drive your audience to check out the full-length video on your YouTube Channel, go to your website, funnel, or take another action that is connected to your marketing strategy.

The key here is that it needs to be polished enough that they can easily see it will make their lives EASIER and simpler. The solution needs to be clear, and easily understandable.

Marketing Advice:

Visually Appealing Videos:

  • With the influence of the Ascendant, prioritize creating visually appealing YouTube Shorts. Pay attention to the aesthetics, design elements, and overall presentation to capture the attention of viewers and make a positive first impression.

Example Strategies:

  • Use captivating thumbnails that stand out and entice viewers to click on your Shorts.

  • Incorporate visually appealing elements, such as graphics, animations, or eye-catching visuals, to enhance the visual appeal of your videos.

  • Experiment with different editing techniques or filters to create a cohesive and visually appealing style for your Shorts.

Informative and Engaging Content:

  • Mercury's influence suggests focusing on delivering informative and engaging content through your YouTube Shorts. Use concise and impactful messaging to deliver valuable information or insights to your audience.

Example Strategies:

  • Share quick tips, hacks, or tutorials that provide immediate value to your viewers.

  • Create educational or informative Shorts that address common questions or challenges within your niche or industry.

  • Use clear and concise language, and consider incorporating on-screen text or captions to enhance the delivery of your message.

Balance and Authenticity:

  • Libra's influence emphasizes balance and authenticity in your YouTube Shorts. Strive to present your content in a way that reflects your true personality and resonates with your audience.

Example Strategies:

  • Infuse your unique style, humor, or personal anecdotes into your Shorts to showcase your authentic self.

  • Strike a balance between entertainment and education, ensuring your Shorts are engaging and informative.

  • Be relatable and connect with your audience by sharing personal experiences or stories related to your content.

YouTube Live
♄ Rx

This transit can prove challenging to hold a YouTube Live if your strategy doesn't take into account the themes of this astrological transit. Here we have the transit Moon Conjunct YouTube Live's natal Saturn Retrograde in Libra. Saturn Retrograde in general indicates that your audience isn't ready to commit YET. It implies that more time, more information, or the right conditions need to be met for them to say yes. So the strategic approach you may want to be using at this time is that you are feeding your audience for tomorrow.

This doesn't mean you shouldn't hold a Live, but it does mean making sure what you share in your Live is something that isn't so time-sensitive that it becomes obsolete, or irrelevant to future audiences. Because in many cases your subscribers or subscribers to be won't know that you're actually holding a Live, they may catch it days, weeks, months, or years later, which means that the content needs to age well.

If you are sharing a program, offer, or event, you'll want to make sure that they can still access it at a later date, maybe by redirecting it to a funnel, or by providing them with other relevant content that they can access if the window has closed. Either way under Saturn Retrograde we are being told that we can in fact build a solid foundation through utilizing this transit but that the products of our efforts may be seen further down the line.

Marketing Advice:

Structured and Well-Planned Sessions:

  • With the influence of Saturn Retrograde, prioritize creating structured and well-planned YouTube Live sessions. Develop a clear outline or agenda for your broadcasts to ensure a cohesive flow and organized delivery of content.

Example Strategies:

  • Define a specific topic or theme for each YouTube Live session.

  • Prepare talking points, key messages, or discussion questions to guide the session.

  • Incorporate visual aids or slides to enhance the structure and organization of your presentation.

Valuable and Insightful Content:

  • Saturn Retrograde's introspective energy suggests focusing on providing valuable and insightful content during your YouTube Live sessions. Encourage deep reflection, self-improvement, and growth among your viewers.

Example Strategies:

  • Offer educational workshops, tutorials, or masterclasses related to your niche or expertise.

  • Share personal stories, experiences, or lessons learned that inspire introspection and personal development.

  • Provide practical tips, strategies, or advice that viewers can implement to improve their lives or achieve their goals.

Balance and Harmony:

  • Libra's influence emphasizes the importance of balance and harmony in your YouTube Live sessions. Strive to create a supportive and inclusive environment where viewers feel heard and valued.

Example Strategies:

  • Foster a sense of community and encourage audience participation through live chat interactions and Q&A sessions.

  • Be mindful of creating a balanced discussion, considering different perspectives, and addressing various viewpoints.

  • Create a visually appealing and aesthetically pleasing backdrop or set design to enhance the overall harmony of your YouTube Live broadcasts.

At the middle & end of Libra Energy - Beginning on the 2nd day of Libra Energy:


YouTube Videos, Engagement & SEO
♃ ♂ ☋ MC

During the second half of Libra, we can see further activation of YouTube's charts from the transit Moon. During this time we have Youtube's natal Jupiter, Mars, South Node and Midheaven being activated which highlights several themes in our video marketing strategy and approach.

First, the Moon conjunct natal Jupiter proves YouTube videos as an excellent teaching medium that also expands our business growth, finances, and reach.  Next, we have the transit Moon conjunct YouTube's natal Mars showing that viewers and subscribers at this time are more likely to take big action based on the information and resources available in the videos on your channel. And in fact, many viewers will actually search YouTube to find solutions to their problems. This highlights the importance of good keyword research, captivating cover images and clearly stating what they will be learning, or what you'll be covering in the first 10-15 seconds of your video.

As well providing clear CTAs throughout will further benefit from this Mars activation.

The next activation we see here is to YouTube's South Node in Libra, which makes its North Node in Aries (naturally ruled by Mars). They aren't so much looking for 'what could be' but 'how to'. Under Libra we don't want complex solutions, we want something that we can do ourselves, to understand a process enough to address it directly, and ultimately improve our lives, save time, create more balance, and simplify. The South Node here indicates a benefit to pre-articulated content, whether it be a re-packaging of a previously created video, or simply making more videos on topics you have already covered can help introduce new subscribers to old content and foundational work, and familiarize them with your expertise and niche.

And lastly, we have activation to YouTube's Midheaven, which highlights brand reputation, staying power, and legacy. The content you create now will become the foundation of your channel and what you're known for, so it's important that you choose wisely what content you wish to cover, and make sure that it forms the building blocks of your niche and channel. This transit will help you rise into the spotlight in the subject matter of your expertise.

Marketing Advice:

Publishing High-Quality Content:

  • With Jupiter's influence, prioritize publishing high-quality content on your YouTube channel. Focus on providing valuable information, entertaining your audience, and establishing yourself as an expert in your field.

Example Strategies:

  • Create in-depth tutorials, guides, or educational videos that showcase your expertise.

  • Share industry insights, trends, or analysis to establish yourself as a thought leader.

  • Collaborate with other experts or influencers to offer unique perspectives and valuable content.

Effective Call-to-Actions (CTAs):

  • Mars' influence highlights the importance of strong CTAs to drive engagement, motivate viewers, and increase sales. Encourage your audience to take action and make the most of your YouTube channel.

Example Strategies:

  • Include clear and compelling CTAs in your videos, such as subscribing to your channel, liking the video, or visiting your website.

  • Use urgency and scarcity techniques to create a sense of motivation and encourage immediate action.

  • Offer exclusive discounts or promotions for your products or services through specific CTAs.

Leveraging Expertise and Reputation:

  • The Midheaven's influence emphasizes leveraging your expertise and reputation to enhance your YouTube channel's credibility and reach. Showcase your knowledge and establish yourself as a trusted authority in your industry.

Example Strategies:

  • Share success stories, case studies, or testimonials from satisfied customers to demonstrate your expertise and the value you provide.

  • Collaborate with other experts or influencers in your niche to expand your network and reach a wider audience.

  • Participate in interviews, podcasts, or industry events to showcase your knowledge and establish yourself as a reputable source of information.

Repurposing Previous Content:

  • The South Node's influence suggests repurposing and leveraging your previous content to maximize its impact and reach. Take advantage of the valuable content you've already created to engage your audience and drive growth.

Example Strategies:

  • Transform long-form videos into shorter clips or highlights to cater to different viewer preferences and increase engagement.

  • Create compilations or "best of" videos that showcase your most popular or insightful content.

  • Update and refresh outdated content with new information, visuals, or examples to keep it relevant and valuable.

TWITTER

At the beginning of Libra Energy - Lasting for the 1st day of Libra Energy:


Twitter Posts
☋

This transit will activate Twitter's South Node in Libra. In general, the South Node can indicate a period of loss, or where the work we're doing keeps us 'afloat' rather than gets us ahead. However, it can also act as a 'bridge' content.

The South Node indicates your past, the full cup you work from, your learned experience, wisdom, and what comes naturally to you without much effort. And as you work in the Moonsight Astrology system you'll see that we advocate for a teeter-totter approach.

Where you leverage the full cup of the South Node to provide you a foundation of energy to be able to step into the North Node (future/purpose). And here we see a repeat of that theme through this activation to Twitter's chart. You can use this period to re-share previously popular content, especially threads, or create a thread based on the content you have previously addressed on your profile, putting all resources in one place to make your 'case', or like a lawyer building an argument to your truth.

This period is all about leveraging and condensing the information into one solid argument or statement. You can also use this period to tweet something shared by someone else and use it to form your argument (either for or against).

Marketing Advice:

Utilize Existing Content:

  • The South Node's influence highlights the importance of leveraging your previous content on Twitter. Take advantage of the valuable information, insights, and experiences you've shared before to engage your audience and build upon your established foundation.

Example Strategies:

  • Share throwback posts or tweets that highlight your best-performing or most popular content.

  • Repost or retweet relevant content that received positive engagement in the past.

  • Refer back to older threads or conversations and provide updates or new perspectives on the topic.

Repurpose and Enhance Value:

  • Repurposing your previous content allows you to bring new life to your Twitter presence and attract a wider audience. Enhance the value of your content by presenting it in different formats or adding fresh insights and perspectives.

Example Strategies:

  • Transform longer blog posts or articles into tweet threads, summarizing key points and encouraging engagement.

  • Create visually appealing infographics or images that highlight important statistics or tips from your previous content.

  • Conduct polls or surveys based on the topics you've covered before to gather new insights and encourage interaction.

Maintain Balance in Communication:

  • With Libra's emphasis on balance and harmony, it's important to maintain a balanced approach to your communication on Twitter. Strive for a blend of informative, entertaining, and engaging content that resonates with your audience.

Example Strategies:

  • Alternate between sharing informative tweets, entertaining anecdotes, and engaging questions or prompts.

  • Respond to comments and engage in conversations to foster a sense of community and connection.

  • Collaborate with other Twitter users or influencers in your industry to bring diverse perspectives and foster meaningful discussions.

At the middle & end of Libra Energy - Beginning on the 2nd day of Libra Energy:


Twitter Community Spaces
☿ ⨀ ♀

This is a potent period to host or participate in Twitter Community Spaces. Here we can see the transit Moon conjunct Twitter Spaces Natal Mercury, Sun, and Venus. All three of these are incredibly personal and connecting, the Sun provides the daylight or illumination on the topics of your Community Space, Mercury provides the ability to communicate, dissect, discuss, teach, and connect through ideas and information, and Venus provides the heart, emotional connection, and values.

The topics occurring here could also generate sales (Venus) if you are passionate about what you're sharing and you also happen to have a solution to the problems you are discussing. Under the energy of Libra, the goal here is fairness, justice, balance, simplicity, beauty, and refined solutions.

Marketing Advice:

Value-driven Content:

  • Mercury's influence emphasizes the importance of valuable and informative content within Twitter Community Spaces. Focus on sharing educational resources, data-driven insights, and thought-provoking discussions to engage your community.

Example Strategies:

  • Host live sessions or Q&A sessions where you can provide in-depth knowledge and answer community questions.

  • Share research findings, industry trends, or statistical data that are relevant to your community's interests.

  • Offer educational resources such as guides, tutorials, or case studies that provide practical value.

Spotlight the Community:

  • The Sun's influence encourages you to spotlight your community members and their achievements within Twitter Community Spaces. Create a sense of warmth and recognition by highlighting their contributions and creating a supportive environment.

Example Strategies:

  • Conduct interviews or feature community members as guest speakers in your live sessions.

  • Give shoutouts or acknowledge community members' accomplishments and milestones.

  • Encourage community participation by sharing user-generated content or hosting contests.

Aesthetics and Welcoming Environment:

  • Venus's influence reminds you to focus on creating an aesthetically pleasing and welcoming environment within Twitter Community Spaces. Pay attention to the visual appeal, user experience, and fostering positive interactions.

Example Strategies:

  • Use visually appealing graphics, images, or videos to enhance the aesthetics of your community space.

  • Create clear and easy-to-follow guidelines for community behavior and engagement.

  • Encourage positive and respectful conversations by moderating the space effectively.

Sales and Cash Flow:

  • Venus's influence also emphasizes the potential for sales and cash flow within Twitter Community Spaces. Leverage this opportunity by offering valuable products, services, or exclusive deals to your community members.

Example Strategies:

  • Announce special discounts or promotions exclusively available within your Twitter Community Space.

  • Provide links to e-commerce platforms or landing pages where community members can make purchases.

  • Offer incentives or rewards for community engagement, such as loyalty programs or exclusive content.

Twitter Posts
♂

This is an excellent time to tweet topics, articles, and posts that get you fired up and that also create engagement and ultimately action in your followers. Here we have the transit Moon conjunct Twitter's natal Mars in Libra, inviting a passionate response (whether we like it or not) to our topics.

Mars is what we are willing to 'go to war over', and in the peacemaking sign of Libra, we may find that passions are tempered slightly and we may be able to channel controversial topics into solutions. We can't expect everyone will respond amicably however you'll likely find that by sharing some of these more taboo topics you're more likely to gain followers of a like mind and also open discussion to important topics.

You can also use this period to share clear CTAs to sales pages, blog posts, newsletters, or any other strategic marketing goal you have at this time.

Marketing Advice:

Compelling Calls-to-Action (CTAs):

  • Mars's influence highlights the importance of strong CTAs in your Twitter posts. Encourage your audience to take action, whether it's visiting your website, making a purchase, or engaging with your content.

Example Strategies:

  • Craft clear and concise CTAs that resonate with your audience, such as "Shop now," "Discover more," or "Join the conversation."

  • Use action verbs and language that evoke a sense of urgency or excitement.

  • Experiment with different CTAs and track their performance to optimize your messaging.

Visual Appeal and Refinement:

  • Libra's emphasis on beauty and refinement aligns well with Twitter's visual nature. Focus on creating visually appealing content that captures attention and reflects a sense of lifestyle, balance, and purpose.

Example Strategies:

  • Incorporate high-quality images, graphics, and videos in your Twitter posts.

  • Ensure your visuals are well-composed, aesthetically pleasing, and consistent with your brand identity.

  • Pay attention to color schemes, fonts, and overall design to create a cohesive and visually engaging presence.

Lifestyle and Purpose-driven Messaging:

  • Infuse your Twitter posts with content that aligns with lifestyle, purpose, and balance. Create a narrative that resonates with your audience's values and aspirations.

Example Strategies:

  • Share stories and experiences that demonstrate how your products or services enhance your audience's lifestyle or contribute to their overall well-being.

  • Emphasize the purpose and values behind your brand, highlighting how your offerings align with a balanced and meaningful life.

  • Seek opportunities to promote causes or initiatives that align with your brand values, inspiring your audience to take action.

Momentum and Motivation:

  • Mars's influence encourages momentum and motivation. Leverage this energy in your Twitter posts to inspire action and engagement from your audience.

Example Strategies:

  • Use inspiring quotes or thought-provoking statements to motivate your followers.

  • Offer incentives or rewards to encourage participation and engagement.

  • Create a sense of exclusivity or urgency around your content or offerings to drive momentum.

LINKEDIN

At the beginning of Libra Energy - Lasting for the 1st day of Libra Energy:


LinkedIn Posts, Articles, Lead Gen
☾  ♂

This can be a potent period to leverage your connections on LinkedIn, whether it be to post engaging articles, connect with potential leads, or connections, or optimize your LinkedIn. With this transit we have an activation of the transit Moon (public needs), conjunct LinkedIn's Natal Moon creating a lunar return (a new cycle), as well as its natal Mars (action/motivation).

This unites the needs, wants, and focus of your connections on LinkedIn with their desire to take action, especially under the themes of this transit through Libra which are tried and tested solutions, refined services, and products, ultimately leading them to the lifestyle and life they want for themselves.

Under Libra, the focus is on the 'happily ever after' and using visuals to help them envision what's possible for them. In order to say 'yes' or to make a commitment, one of many steps is they need to be able to visualize themselves on the other side of the problem. They need to believe it's possible for them, and they need to know in explicit detail exactly WHAT will be solved (directly or as a byproduct) as a result of their investment.

With this being a lunar return for LinkedIn we can expect that the awareness level of the audience is low. They may not know what they need help with specifically or they may not fully understand the core of the problem, or the potential solutions to that problem, or even that they fully have a problem at all. An important part of the process at this time is to use your content as a way to educate and inform, taking a client from low awareness to aware enough to be ready for the next steps (your services/product).

And a big piece of that is using language that describes the symptoms of their problem, that disconnects them from being the cause of that problem and using the world, or the symptoms as a mirror (libra) and then simplifying the answer to that problem to remove any resistance to large amounts of work.

Marketing Advice:

Compelling Calls-to-Action (CTAs):

  • Mars's influence highlights the importance of strong CTAs in your LinkedIn posts and interactions. Encourage your connections to take action, such as engaging with your content, visiting your website, or reaching out for collaboration or inquiries.

Example Strategies:

  • Craft clear and concise CTAs that motivate your connections to take the desired action.

  • Use persuasive language and incorporate a sense of urgency or exclusivity to drive engagement.

  • Experiment with different CTAs and track their performance to refine your approach.

Visual Appeal and Refinement:

  • LinkedIn's professional context can benefit from visual appeal and refinement that align with Libra's themes. Focus on creating visually appealing content that reflects your personal brand and resonates with your professional network.

Example Strategies:

  • Use high-quality images, graphics, and videos to enhance the visual appeal of your LinkedIn posts.

  • Ensure your visuals are aligned with your personal brand and convey professionalism.

  • Pay attention to formatting, readability, and visual elements that reflect refinement and balance.

Lifestyle and Purpose-driven Content:

  • Infuse your LinkedIn content with topics that align with lifestyle, purpose, and balance. Share insights and experiences that resonate with your professional network's aspirations and values.

Example Strategies:

  • Provide valuable industry-specific knowledge, tips, or best practices through your LinkedIn articles or posts.

  • Showcase how your work or expertise contributes to a balanced and purposeful professional life.

  • Share success stories and case studies that highlight the impact and value of your services or products.

Building Momentum and Taking Action:

  • Mars's influence encourages momentum and action on LinkedIn. Leverage this energy to build your professional network, engage with others, and drive opportunities for collaboration or growth.

Example Strategies:

  • Actively participate in relevant LinkedIn groups and engage in discussions to expand your professional network.

  • Share your expertise through thoughtful comments, insights, or articles to establish yourself as a knowledgeable professional in your field.

  • Initiate and nurture connections by reaching out to potential collaborators, clients, or mentors.

LinkedIn Groups
♃ 

Under this transit, we are able to receive the positive benefits of LinkedIn Groups as we have the Moon Conjunct LinkedIn Groups Natal Jupiter (growth, expansion, abundance). This is especially powerful if you come from the place of teaching and education (Jupiter's domain) and focus on the solution and the quality of life that is possible after that solution is implemented (Libra).

Here we will be able to FEEL if the solution is right for us, and in a group environment, we will also FEEL supported in a community setting especially if we are surrounded by others who are of a similar mind or have similar challenges and are motivated to make changes.

Under Jupiter what we desire feels possible, the key here is helping them to BELIEVE that it is possible for them too and to give generously in terms of education and information to help inform them and get them EXCITED that it's possible for them too.

This is a great time to feed your community and focus on contribution and through clear CTAs and a well-laid-out marketing strategy you can see some great financial gains as a result.

Marketing Advice:

Thought Leadership and Publishing:

  • Jupiter's influence highlights the significance of thought leadership and publishing within your LinkedIn group. Take the opportunity to share valuable content, insights, and experiences that position you and your group as trusted authorities in your industry.

Example Strategies:

  • Regularly publish informative articles, guides, or case studies within your LinkedIn group.

  • Encourage group members to contribute their expertise through guest posts or discussions.

  • Provide resources, tips, or educational materials that empower members to achieve their professional goals.

Teaching and Personal Growth:

  • LinkedIn Groups offer a platform for teaching and personal growth. Leverage Jupiter's influence to foster an environment where members can expand their knowledge, acquire new skills, and develop professionally.

Example Strategies:

  • Organize webinars, workshops, or live sessions within your LinkedIn group to facilitate learning and development.

  • Share educational resources, such as industry reports, e-books, or online courses.

  • Initiate discussions or Q&A sessions to encourage group members to exchange insights and learn from one another.

PR and Networking Opportunities:

  • Jupiter's association with PR emphasizes the importance of networking and relationship-building within your LinkedIn group. Leverage the group's platform to connect professionals, foster collaborations, and create networking opportunities.

Example Strategies:

  • Host virtual networking events or meetups for group members to connect and engage.

  • Facilitate introductions and encourage members to share their expertise and professional accomplishments.

  • Showcase success stories or testimonials within the group to highlight the positive impact of networking and collaboration.

Financial Gains and Business Opportunities:

  • Jupiter's influence also extends to financial gains and business opportunities. Harness this energy within your LinkedIn group to create a space where members can explore potential partnerships, collaborations, and revenue streams.

Example Strategies:

  • Encourage group members to share business opportunities, job openings, or freelance projects.

  • Facilitate discussions on entrepreneurship, sales strategies, or investment opportunities.

  • Offer exclusive discounts, promotions, or special offers to group members to foster a sense of value and financial gain.

At the middle & end of Libra Energy - Beginning on the 2nd day of Libra Energy:


LinkedIn Groups
☋

In the second half of Libra Energy, we see an activation of LinkedIn Group's natal South Node.

In general, the South Node can indicate a period of loss, or where the work we're doing keeps us 'afloat' rather than gets us ahead. However, it can also act as a 'bridge' content. The South Node indicates your past, the full cup you work from, your learned experience, wisdom, and what comes naturally to you without much effort. And as you work in the Moonsight Astrology system you'll see that we advocate for a teeter-totter approach.

Where you leverage the full cup of the South Node to provide you a foundation of energy to be able to step into the North Node (future/purpose). And here we see a repeat of that theme through this activation of LinkedIn Group's chart. You can use this period to re-share previously popular content, or create new posts based on the content you have previously addressed on your account, or group, putting all resources in one place to make your 'case', or like a lawyer building an argument to your truth.

This period is all about leveraging and condensing the information into one solid argument or statement. You can also use this period to post something shared by someone else and use it to form your argument (either for or against).

Marketing Advice:

Repurposing and Refreshing Content:

  • The South Node's influence highlights the importance of repurposing and refreshing previous content within your LinkedIn group. Take this opportunity to revisit and update valuable resources, discussions, or articles that align with the group's interests and objectives.

Example Strategies:

  • Curate and share archived content that remains relevant and valuable to current group members.

  • Revive past discussions by reintroducing them with new angles or insights.

  • Collaborate with group members to create compilations or summaries of previously shared expertise.

Leveraging Existing Topics and Themes:

  • The South Node's association with past topics and themes encourages you to revisit and leverage existing discussions within your LinkedIn group. This allows you to build on established knowledge and create a sense of continuity and expertise.

Example Strategies:

  • Organize themed weeks or months that revisit and expand upon popular or insightful discussions from the past.

  • Encourage group members to share their experiences and updates related to past topics or challenges.

  • Create a repository or resource center within the group that compiles and organizes previous discussions for easy reference.

Maximizing Assets and Expertise:

  • The South Node's energy invites you to capitalize on the assets and expertise already present within your LinkedIn group. By recognizing and promoting the strengths of your members, you can foster a collaborative environment that benefits everyone involved.

Example Strategies:

  • Feature and highlight the accomplishments, skills, and expertise of group members through dedicated posts or spotlights.

  • Encourage members to share success stories, case studies, or best practices that demonstrate their expertise.

  • Facilitate knowledge-sharing sessions where members can showcase their talents or teach others based on their areas of expertise.

Striking a Balance:

  • Incorporating the essence of Libra, seek to strike a balance between the repurposed content and new perspectives within your LinkedIn group. Emphasize the importance of lifestyle, beauty, refinement, purpose, and balance in discussions and interactions.

Example Strategies:

  • Introduce fresh perspectives or insights that align with the overall group theme while complementing existing content.

  • Encourage discussions that explore the intersection of professional growth and personal well-being.

  • Create a visually appealing and aesthetically pleasing environment by using high-quality images and engaging multimedia content.

PODCASTING

At the beginning of Libra Energy - Lasting for the 1st day of Libra Energy:


Apple Podcasts
♃

During this transit we see a positive activation to Apple Podcasts' natal Jupiter in Libra, giving us a clear indication of what generates resources and income, brand growth, and what our listener base is looking for in relation to their own personal growth (Jupiter) while listening to your podcast.

With this placement being in Jupiter, your listeners are wanting to listen to content that helps them to feel like they're becoming the best version of themselves, they're listening to be inspired, to become passionate about causes (Libra) that matter to them (Libra). They're looking for solutions applied by others (Libra), especially those well tested and implemented, especially by those they view as more successful as them, and whose lives they admire (libra).

Jupiter is where we are willing to take risks and what lights us up. So during this transit sharing content that activates those themes will be very well received and will likely get you more subscribers and shares of your podcast.

Marketing Advice:

Expanding Your Podcast Reach:

  • Jupiter's influence encourages you to expand your podcast's reach by leveraging PR and publishing opportunities. Seek avenues to promote your podcast and increase its visibility among a wider audience.

Example Strategies:

  • Collaborate with influencers or industry experts to guest host episodes or participate in interviews.

  • Pitch your podcast to media outlets, relevant blogs, or online publications to secure featured articles or interviews.

  • Cross-promote your podcast on social media platforms and engage with listeners through interactive content.

Emphasizing Education and Personal Growth:

  • Jupiter's association with teaching and personal growth suggests incorporating educational elements into your podcast. Provide valuable insights, tips, and resources that help listeners develop personally and professionally.

Example Strategies:

  • Host episodes featuring industry experts who share their knowledge and expertise on relevant topics.

  • Offer actionable advice, strategies, or step-by-step guides to help listeners achieve their goals.

  • Incorporate Q&A sessions or listener feedback to foster engagement and create a learning community.

Cultivating an Aesthetic Experience:

  • Libra's focus on lifestyle, beauty, and refinement can be applied to enhance the overall podcast experience. Pay attention to the aesthetic elements, branding, and presentation of your podcast to create a visually appealing and engaging environment.

Example Strategies:

  • Design eye-catching podcast cover art that reflects the essence of your show and captures attention.

  • Invest in quality audio production to ensure a seamless listening experience for your audience.

  • Incorporate music or sound effects that align with the theme and mood of your podcast.

Seeking Financial Opportunities:

  • Jupiter's association with financial gains suggests exploring monetization strategies for your podcast. Consider ways to generate revenue and create financial sustainability for your podcasting efforts.

Example Strategies:

  • Explore sponsorship opportunities by partnering with brands or businesses relevant to your podcast's niche.

  • Offer premium content or exclusive access to additional episodes or bonus material through a subscription model.

  • Develop partnerships or collaborations with other podcasters to cross-promote and share revenue-generating opportunities.

Spotify Podcasts
☊

Like Apple Podcasts Spotify Podcasts focus on this transit is also inspiration, motivation, direction, and personal growth-oriented. Here we see an activation by the transit Moon to Spotify Podcast's natal North Node in Libra.

The North Node rules where we are going collectively, what captivates our attention, and what we aspire to in our lives. It gives us examples of what is possible so that we may believe it's possible for us too. Under the energy of Libra, we are looking for solutions, especially well-refined ones, case studies, and stories of how they were implemented by others to improve their lives.

We want to feel like better people by listening to the content we listen to, we want to feel like we are growing and moving towards what we were destined for through listening to podcasts. So the question we must ask is what is it you are inspiring them to do, who do they want to become, how do they see the best version of themselves and what topics do you address that fill this need?

Under the North Node, we are aware there is a void to be filled, and an important piece in this is being able to visualize what is missing to be filled. And often the way we find what is missing is to hear about the lives of others and how positive, uplifting, and inspirational they are.

Interview inspiring people who captivate your audience, talk about how they overcame specific obstacles, ask them for solutions for your audience, and ask them what their big vision is in their lives.

Marketing Advice:

Aligning with Higher Purpose:

  • Embrace the North Node's emphasis on higher meaning and purpose in your podcasting endeavors. Consider the impact you want to make on your audience and how your content can inspire and uplift them.

Example Strategies:

  • Focus on topics that align with personal growth, self-improvement, mindfulness, or spirituality.

  • Share stories and experiences that demonstrate how individuals can find fulfillment and live a purposeful life.

  • Engage with listeners through thought-provoking questions, prompts, or challenges that encourage self-reflection and growth.

Cultivating a Community:

  • The North Node's influence on collective direction suggests building a strong and supportive community around your Spotify podcasts. Foster a sense of belonging and connection among your listeners.

Example Strategies:

  • Encourage listener participation by inviting them to share their stories, insights, or questions.

  • Create a dedicated online space, such as a Facebook Group or forum, where listeners can connect with each other and discuss podcast episodes.

  • Engage with your audience through social media platforms, responding to comments, and encouraging dialogue.

Embracing Aesthetic Appeal:

  • Libra's focus on lifestyle, beauty, and refinement can be applied to enhance the visual and auditory appeal of your Spotify podcasts. Create an immersive and aesthetically pleasing experience for your listeners.

Example Strategies:

  • Invest in high-quality audio production to ensure clear and professional sound.

  • Design visually appealing podcast cover art and episode thumbnails that reflect the essence of your content.

  • Incorporate music, sound effects, or background ambience that enhances the mood and engages the listeners.

Collaborating with Like-Minded Podcasters:

  • Seek collaborations with other podcasters on Spotify who share similar interests and values. Join forces to create engaging cross-promotional opportunities and expand your reach.

Example Strategies:

  • Invite guest speakers or co-host episodes with experts or influencers in your niche.

  • Participate in podcasting networks or group initiatives that support collective growth and exposure.

  • Offer cross-promotion opportunities by featuring guest podcasters on your episodes and vice versa.

At the middle & end of Libra Energy - Beginning on the 2nd day of Libra Energy:


Apple Podcasts
☋

In the second half of Libra, we see n activation of Apple Podcast's South Node In Libra. This is very different from its earlier activation at the beginning of Libra which brought an influx of energy to Jupiter, the planet of expansion. In many ways the South Node is the opposite of this energy, it is a contraction or an expulsion of energy, it says 'my cup is full', and room needs to be made. Here we find power in taking away, or in many cases, life takes away for us.

In general, the South Node can indicate a period of loss, or where the work we're doing keeps us 'afloat' rather than gets us ahead. However, it can also act as a 'bridge' content. The South Node indicates your past, the full cup you work from, your learned experience, wisdom, and what comes naturally to you without much effort. And as you work in the Moonsight Astrology system you'll see that we advocate for a teeter-totter approach.

Where you leverage the full cup of the South Node to provide you a foundation of energy to be able to step into the North Node (future/purpose). And here we see a repeat of that theme through this activation of Apple Podcast's chart. You can use this period to re-share previously popular content, especially some of your most popular interviews, or create a top ten list of some of your most engaging interview takeaways. You can also use this to create a list of recommended resources to accomplish something specific, or some of your most valuable advice to your audience.

This period is all about leveraging and condensing the information into one solid argument or statement. You can also use this period to share something shared by someone else and use it to form your argument (either for or against).

Marketing Advice:

Repurposing and Refining:

  • Embrace the South Node's influence on utilizing previous content and repurposing it to reach a wider audience on Apple Podcasts. Refine and enhance your existing episodes and themes, ensuring they align with the values of your target listeners.

Example Strategies:

  • Revisit popular or evergreen topics from past episodes and explore them from a fresh perspective.

  • Update outdated content with new information, insights, or developments in your niche.

  • Repackage previous episodes into themed collections or compilations that offer added value to listeners.

Emphasizing Aesthetic Appeal:

  • Libra's focus on lifestyle, beauty, and refinement can be applied to enhance the visual and auditory appeal of your podcast on Apple Podcasts. Create an engaging and visually pleasing experience for your listeners.

Example Strategies:

  • Invest in high-quality audio production to ensure clear sound and eliminate any technical issues.

  • Design visually appealing podcast cover art and episode thumbnails that reflect the essence of your content and attract attention.

  • Incorporate music, sound effects, or background ambience that enhances the overall listening experience.

Balancing Content Variety:

  • Libra's emphasis on balance can guide you in diversifying your content offerings on Apple Podcasts. Strike a balance between educational, entertaining, and inspirational episodes to cater to the varied interests of your audience.

Example Strategies:

  • Introduce guest speakers or experts to provide fresh perspectives and insights.

  • Alternate between solo episodes, interviews, and panel discussions to offer a diverse range of content formats.

  • Incorporate storytelling, case studies, or personal anecdotes to engage listeners on an emotional level.

Engaging with Audience Feedback:

  • Encourage listener feedback, comments, and suggestions to understand their preferences and further refine your content on Apple Podcasts.

Example Strategies:

  • Prompt listeners to leave reviews or ratings on Apple Podcasts, and respond to their feedback.

  • Use social media platforms or dedicated email newsletters to gather suggestions for future podcast topics or episode ideas.

  • Incorporate listener questions or comments into upcoming episodes to foster a sense of community and engagement.

WRITING & PUBLISHING

At the beginning of Libra Energy - Lasting for the 1st day of Libra Energy:


Patreon
☾

This transit brings together Patreon's natal Moon and the Transit Moon igniting a new cycle, called a lunar return. A lunar return is an excellent period to invite new Patrons to join your membership. This especially highlights audiences of low awareness and can be a potent period to warm them up by introducing them to some of your VIP content that is usually only reserved for members to show them what they're missing.

The key under Libra is to help them to experience what's possible firsthand, and in this case, emphasizing what problems becoming a Patron solves for them. What exclusive content or support do they get access to?

Can you wet their palate by offering short-term access to some of your most popular content for a limited time?

This can also be an excellent time to fill in the gaps in awareness of your audience who are not yet members, what don't they know about their problem that is preventing them from committing to a solution (your Patreon)? Use this time to share content that takes them from A-B so they are ready to get the support you offer to your members.

If you already have members you can also use this period to fill in the gap of where they are to where they want to be, move up a tier in your support and get more exclusive access or support to some of your other offers.

Marketing Advice:

Aesthetic Appeal:

  • Emphasize the visual aspects of your Patreon presence, aligning with Libra's focus on beauty and refinement. Create an aesthetically pleasing and cohesive brand identity that resonates with your supporters.

Example Strategies:

  • Design visually appealing cover art, banners, and profile images that reflect the essence of your brand and content.

  • Incorporate high-quality images, graphics, and videos that engage and captivate your Patreon supporters.

  • Pay attention to the overall user experience on Patreon, ensuring a visually pleasing and intuitive interface.

Offering Exclusive Lifestyle Content:

  • Leverage Libra's association with lifestyle and balance to provide exclusive content that enhances the lives of your Patreon supporters. Focus on creating content that aligns with their interests, values, and desires.

Example Strategies:

  • Develop special content series or guides that offer lifestyle tips, advice, or insights related to your niche.

  • Provide behind-the-scenes access, exclusive interviews, or personalized messages to make your Patreon supporters feel valued and connected.

  • Offer exclusive discounts, perks, or experiences that enhance the overall lifestyle of your supporters.

Refining Value Proposition:

  • Use the lunar return as an opportunity to refine your value proposition on Patreon. Review your offerings, benefits, and rewards to ensure they align with the refined purpose and balance of Libra.

Example Strategies:

  • Evaluate and update your tiered membership levels, ensuring they provide clear value and incentives for your Patreon supporters.

  • Assess the exclusivity and uniqueness of your content, ensuring it offers something special and compelling to your audience.

  • Seek feedback from your supporters to understand their needs and preferences, and tailor your offerings accordingly.

Cultivating Engagement and Connection:

  • Libra's emphasis on balance extends to fostering a harmonious and engaged community of Patreon supporters. Cultivate a sense of connection, collaboration, and interaction among your patrons.

Example Strategies:

  • Host exclusive live Q&A sessions, discussions, or virtual events for your Patreon supporters.

  • Encourage interaction and collaboration among your supporters, such as through forums or group activities.

  • Respond to comments, messages, and feedback from your patrons to foster a sense of community and appreciation.

Substack
♀ ASC

A potent transit for those with a Substack, here we have the transit Moon in Libra conjunct Substack's Venus and Ascendant, bringing attention to the focus of your Substack and your shared values. It is likely that if someone is subscribed to your Substack that you are speaking their language and discussing topics that are of great importance to them.

This can be an excellent time to invite them to become a paid subscriber by sharing some high-value subscriber-only content as a sneak peek, or creating a series of content and then locking the last one, encouraging them to sign on to get access.

It can also be an excellent time to create a series to attract new subscribers as the Ascendant works excellently as a 'hint' or a trailer. Its activation during this transit benefits your brand, as the Ascendant is the 'first face' of your brand, or of you yourself if you are the brand, which many writers are.

And with Venus, we can generate income through sharing what we love, and what we're passionate about, and not being afraid to sell by helping our subscribers and followers identify themselves as someone who support independent writers and journalists, and who know their investment is going to a good cause. And of course, Substack can also be a stepping stone to other programs and offers you may have, which can also benefit from this transit in terms of your promotion of them at this time.

The thing to keep in mind under Libra is great visuals, focusing on the after, the solution, and what your information will provide for them that will better their lives, and aid them in more fully stepping into who they know themselves to be.

Marketing Advice:

Visual Appeal and Aesthetics:

  • Capitalize on the influence of Libra's focus on beauty and refinement to enhance the visual appeal of your Substack platform. Create an aesthetically pleasing and cohesive design that captures the attention of your readers and showcases the quality of your content.

Example Strategies:

  • Design an attractive and user-friendly website layout that reflects your brand identity and resonates with your target audience.

  • Incorporate visually appealing graphics, images, and formatting in your newsletters to make them visually engaging and enjoyable to read.

  • Pay attention to typography, color schemes, and overall design elements to create a visually pleasing experience for your readers.

Value-driven Content:

  • Venus's influence emphasizes the importance of offering valuable content that aligns with your readers' interests and values. Focus on providing high-quality and insightful content that adds value to their lives.

Example Strategies:

  • Identify the topics and themes that resonate with your target audience and deliver content that addresses their needs, challenges, or interests.

  • Provide in-depth analysis, expert insights, or unique perspectives that differentiate your newsletters and establish your expertise.

  • Offer exclusive access to resources, special promotions, or additional content that incentivizes your readers to subscribe and stay engaged.

Purposeful and Balanced Messaging:

  • Libra's influence encourages you to find a balance between your content and the overall purpose of your Substack platform. Ensure that your messaging aligns with your mission and values, resonating with your readers on a deeper level.

Example Strategies:

  • Craft compelling and purposeful subject lines and headlines that capture attention and communicate the value of your content.

  • Maintain a consistent tone and voice throughout your newsletters, establishing a strong brand identity and building trust with your audience.

  • Include clear calls to action (CTAs) that guide your readers to take the desired actions, such as subscribing, sharing, or purchasing.

Engaging First Impressions:

  • Leverage the power of the Ascendant's influence to make a strong first impression with your readers. Create impactful announcements, hints, or teasers that generate excitement and intrigue.

Example Strategies:

  • Use the Ascendant's energy to announce new content, exclusive offers, or upcoming events to build anticipation and engagement.

  • Incorporate storytelling techniques and personal anecdotes to create a connection with your readers and make your newsletters more relatable.

  • Utilize compelling visuals, headlines, or snippets in your email previews or social media posts to entice readers to subscribe or click through to read more.

At the middle & end of Libra Energy - Beginning on the 2nd day of Libra Energy:


Medium
♂ ♄

If you happen to have a Medium account this can be a positive transit to leverage for your writing and marketing strategy. Here we have the transit Moon activating Medium's natal Mars and Saturn in Libra. Libra in general focuses on beauty, and in this case, it may be the beauty of your writing or of the vision you paint for your readers, that inspires them to take action (Mars) and make a decision or commitment (Saturn).

This also indicates that your writing at this time has the power to inspire people through clear CTAs (make sure you use them well in your writing), and can also build your following, your base, and help provide a foundation for your reputation and client awareness through your writing (Saturn). As Medium is well placed in terms of search engines, and if you use appropriate keywords through your article can drive traffic to your website, funnels, and social media.

The key here however is to recognize that Saturn moves slowly meaning that your commitment to your writing on Medium is something that will, over time, provide you with the roots you're looking for and that your results on leveraging it as a lead-generating platform may take a bit more time than you like, so it isn't to be used for fast results, but it can be highly effective especially with Mars placement. Think solutions to problems that lead them to connect with you for additional help, or give a solid overview of something they don't fully understand so that they can know their next steps.

Marketing Advice:

Compelling CTAs and Sales Strategies:

  • Mars's influence emphasizes the importance of effective CTAs, sales tactics, and maintaining momentum on the Medium platform. Focus on creating compelling CTAs that encourage readers to take action, such as subscribing, purchasing, or sharing your content.

Example Strategies:

  • Craft clear and persuasive CTAs at the end of your articles, encouraging readers to engage further, join your mailing list, or explore related content.

  • Experiment with limited-time offers, discounts, or exclusive access to premium content to generate sales and drive conversions.

  • Implement strategic upselling or cross-selling techniques to increase revenue and provide additional value to your audience.

Commitment to Long-term Content Strategy:

  • Saturn's influence highlights the importance of a strong foundation and long-term content strategy on Medium. Focus on creating high-quality, valuable, and evergreen content that resonates with your target audience and establishes you as an authority in your niche.

Example Strategies:

  • Develop a content calendar or editorial plan that outlines a consistent publishing schedule and covers a wide range of topics relevant to your audience.

  • Invest time and effort in conducting thorough research, providing in-depth analysis, and delivering well-researched articles that stand the test of time.

  • Build a library of core foundational content that serves as a valuable resource and attracts readers to your profile.

Emphasize Lifestyle, Beauty, and Refinement:

  • Incorporate the influence of Libra to infuse your Medium content with a focus on lifestyle, beauty, refinement, purpose, and balance. Tailor your articles to provide insights, tips, and inspiration that enhance your readers' lives and align with their aesthetic and aspirational desires.

Example Strategies:

  • Create visually appealing articles with high-quality images, infographics, or illustrations that enhance the overall presentation and appeal of your content.

  • Incorporate elements of lifestyle, wellness, self-improvement, or personal development into your articles to connect with your readers on a deeper level.

  • Pay attention to the refinement of your writing style, ensuring clarity, elegance, and a harmonious balance of information and storytelling.

Building a Dedicated Audience Base:

  • Saturn's influence emphasizes the importance of building a loyal and engaged audience base on Medium. Focus on nurturing relationships with your readers, providing consistent value, and engaging in meaningful interactions.

Example Strategies:

  • Respond promptly to comments and engage in conversations with your readers to foster a sense of community and connection.

  • Offer exclusive content or subscriber-only perks to incentivize readers to follow and engage with your Medium profile.

  • Collaborate with other Medium authors or participate in Medium publications to expand your reach and attract new readers.

Substack
☾ ⨀ ☿

An excellent transit for those who write on Substack. Here we have the combination of a lunar return (transit Moon conjunct natal Moon), a Moon-Sun Conjunction, and a Moon-Mercury Conjunction in Substack's charts.

This indicates the beginning of a new cycle, opening your Substack to new followers and paid subscribers, and also introducing your work to a larger audience. Lunar returns (which act similar to a new moon), are about focusing on bridging awareness gaps. It becomes the beginning of a journey for your readership into the themes of your Substack.

This can be a great period to re-introduce older content that's still relevant, share key takeaways from VIP-only content and invite them to join or share with their friends, as well as introduce new offers or opportunities connected with your material where they can go deeper, or support you in a new way.

With the Sun being present here this brings attention and shines a spotlight on your work and material, helping to bring awareness to your content, and when combined with Mercury helps you to articulate yourself in a beautiful way, especially under Libra.

The themes that are highlighted by Libra are justice, fairness, simplicity, solutions, refinement, beauty, eloquence, and integrity. If you are drawn to Substack these themes are already likely ingrained in your work as Substack is heavily weighted with Libra energy.

Use this period to write your best work, invite new subscribers to support you, and release new programs, offers, or invitations connected to your content.

Marketing Advice:

Embrace New Beginnings:

  • The lunar return indicates the start of a new marketing cycle for Substack. Use this time to reassess your strategies, set new goals, and implement fresh ideas to capture the attention of your audience and attract new subscribers.

Example Strategies:

  • Launch a new series or column that aligns with the themes of lifestyle, beauty, refinement, purpose, or balance. Provide valuable insights, practical tips, or inspiring stories that resonate with your target audience.

  • Offer exclusive content or incentives to new subscribers, such as free guides, e-books, or access to premium resources, to encourage sign-ups and create a sense of excitement.

Leverage Mercury's Influence:

  • Mercury's influence highlights the importance of e-commerce, education, data, statistics, research, teaching, and content creation on Substack. Focus on delivering high-quality, informative, and engaging content that educates and empowers your readers.

Example Strategies:

  • Conduct in-depth research on relevant topics and present your findings in a clear and accessible manner. Provide valuable insights and data-driven analysis that adds credibility to your content.

  • Offer educational resources, tutorials, or online courses to your subscribers, leveraging your expertise and providing them with actionable knowledge.

  • Incorporate storytelling techniques to make your content more relatable and engaging, allowing readers to connect emotionally with your messages.

Shine a Spotlight on Your Content:

  • The Sun's influence emphasizes the need to capture attention and create audience warmth. Use captivating headlines, engaging storytelling, and visually appealing elements to make your Substack posts stand out and leave a lasting impression.

Example Strategies:

  • Craft attention-grabbing headlines that pique curiosity and entice readers to click and explore your content further.

  • Incorporate visuals, such as high-quality images, infographics, or videos, to enhance the visual appeal of your posts and make them more shareable on social media.

  • Share personal anecdotes, experiences, or stories that resonate with your audience, creating a sense of connection and building trust.

Maintain Consistency and Engagement:

  • The lunar return encourages you to focus on maintaining consistency and fostering engagement with your Substack subscribers. Cultivate a sense of community, interact with your readers, and provide regular, valuable content to keep them invested in your offerings.

Example Strategies:

  • Establish a consistent publishing schedule to keep your subscribers informed and engaged. Deliver content on a regular basis to maintain their interest and loyalty.

  • Encourage reader feedback, comments, and questions to create a sense of two-way communication. Respond promptly and thoughtfully to build relationships and foster a community around your content.

  • Offer opportunities for subscribers to participate in discussions, surveys, or exclusive events to further engage with your audience and make them feel valued.

EMAIL MARKETING

At the beginning of Libra Energy - Lasting for the 1st day of Libra Energy:


Email in All Forms (But Especially Personal Email/ Warm Audience)
♅♀♂♃♄♄ Rx⨀

The combined charts of the advent of Email were utilized to calculate these activations and uncover some of the best timing for emailing your list and launching email marketing campaigns. Here we see several activations through a series of charts, with this transit creating conjunctions with Uranus, Venus, Mars, Jupiter, Saturn, and the Sun in Libra. This indicates the Moon in the Libra cycle is an excellent period to be emailing your list and launching email marketing campaigns, especially to warm audiences, or writing more personalized emails to your list.

The message under Libra is one of partnership, collaboration, and writing to your list as though they were peers, at the same level as you, or writing to what you share in common.

The goal under Libra is solutions, collaborations, refinement, and focusing on the future of what's possible. We are looking for a shined-up solution, we don't want to focus so much on the nitty-gritty of what needs to be implemented and when, but more on an overall approach from the basis of what's possible and kind of a bird-eye view of the path to get there.

Uranus activation highlights innovation, the use of technology, and the focus on the future. Venus brings to the table values, sharing our love and passion, and sales, which is expanded with Jupiter also being activated. This is a great time for the selling of solutions, the finished product, and how your program or service makes things easier for them.

The activation of Mars indicates this is a good time for clear CTAs, focusing on inspiring action in your copy and giving them a clear path of what to do next. It also indicates writing about topics and issues that fire up your list.  Again another plus for any sales goals you have at this time.

That then brings us to Saturn, which is all about commitment, and with this transit activating both Saturn direct and Saturn retrograde in various charts, we can see that there will be a segment of your audience that isn't yet ready to say 'yes' and sign on the dotted line. But by providing them with the information they need to become informed, you are removing some of the obstacles to them saying yes later. As well, email lists are about your foundation, they are the gold of your business and the relationships you build with your list are important. So treating those who don't buy with just as much respect in your copy as those who do is important at this time. No shame, no manipulation.

Lastly, we see activated here the Sun which brings attention to the topics you're writing to your email list about, they are able to see clearly what you're sharing, and all that's left is that you're dialed into the struggles of your audience, using their language and building your argument (Libra) towards the inevitable solution (your product) and helping them to visualize themselves on the other side of it (Libra) and how it fits in with their lifestyle.

Marketing and Content Creation Advice:

Embrace Innovation and Unconventional Approaches:

  • Uranus's influence calls for thinking outside the box and embracing innovative strategies in email marketing and content creation. Explore new technologies, experiment with different formats, and challenge traditional conventions to capture the attention of your audience.

Example Strategies:

  • Incorporate interactive elements in your emails, such as quizzes, polls, or interactive videos, to engage your audience and create a unique experience.

  • Experiment with personalization techniques, dynamic content, or AI-driven recommendations to deliver tailored messages and improve the relevance of your emails.

  • Embrace emerging trends and platforms, such as incorporating video content or optimizing for mobile devices, to stay ahead of the curve and cater to changing consumer preferences.

Harness the Power of Values and Passion:

  • Venus's influence emphasizes the importance of aligning your email marketing and content with your audience's values and passions. Create meaningful connections by showcasing authenticity, empathy, and a deep understanding of your subscribers' needs and desires.

Example Strategies:

  • Craft compelling storytelling narratives that highlight the values and purpose behind your brand or product. Share inspiring stories, case studies, or testimonials that resonate with your audience's aspirations and beliefs.

  • Align your offers and promotions with your subscribers' interests and passions. Showcase how your products or services can enhance their lifestyle, contribute to their personal growth, or align with their values.

  • Incorporate visually appealing and aesthetically pleasing designs in your emails, reflecting the refinement and beauty that Libra represents. Use colors, imagery, and typography that evoke a sense of elegance and style.

Drive Action and Momentum:

  • Mars's influence encourages you to create clear and compelling calls to action (CTAs) in your emails to drive conversions and create momentum. Craft persuasive and actionable messages that motivate your subscribers to take the desired steps.

Example Strategies:

  • Use strong, action-oriented language in your CTAs to create a sense of urgency and excitement. Clearly communicate the benefits and value your subscribers will receive by taking action.

  • Implement scarcity and exclusivity techniques, such as limited-time offers, early-bird discounts, or exclusive access, to encourage immediate engagement and prompt decision-making.

  • Optimize your email design and layout to ensure your CTAs are prominent, visually appealing, and easily clickable, increasing the likelihood of conversion.

Educate, Inspire, and Foster Growth:

  • Jupiter's influence highlights the importance of providing valuable educational content, fostering personal growth, and positioning yourself as an authority in your email marketing efforts. Share knowledge, insights, and resources that empower your subscribers and contribute to their success.

Example Strategies:

  • Develop a content calendar that includes educational series, how-to guides, or industry insights delivered via email. Offer actionable tips, step-by-step instructions, or thought-provoking ideas to inspire your subscribers.

  • Consider hosting webinars, workshops, or exclusive training sessions for your email audience, positioning yourself as a trusted teacher and expert in your field.

  • Collaborate with influencers, industry experts, or thought leaders to provide additional expertise and insights in your email content.

Focus on Long-Term Strategy and Engagement:

  • Saturn's influence highlights the importance of building a solid foundation and long-term strategy for your email marketing efforts. Prioritize consistency, quality, and nurturing relationships with your warm email audience.

Example Strategies:

  • Develop an email marketing plan that encompasses a mix of promotional and non-promotional content. Balance your sales-driven messages with valuable, informative, or entertaining content to maintain engagement and avoid appearing overly sales-focused.

  • Implement automated email sequences, such as welcome series, onboarding sequences, or re-engagement campaigns, to nurture your subscribers and build a long-lasting relationship.

  • Regularly review and analyze your email performance metrics, such as open rates, click-through rates, and conversions, to identify areas for improvement and refine your strategy over time.

Email Newsletter Marketing
MC ☊

This is an excellent period to craft and send an email newsletter to your list, especially if that's one of the pluses of why they signed up with you. What makes your Newsletter unique and stand out? What makes them want to click and read it every time you send it out?

These are important questions to ask and answer at this time as this transit Moon will be activating the Midheaven and North Node of the chart of Email newsletters natal chart.

The Midheaven is all about your reputation, what you're known for, and what you build your legacy around. It is where people develop trust for you, and where we build recurring clients, subscribers, and a lasting business. We also see during this transit the North Node being activated which is that your newsletter is here to help them find their purpose, and provide direction towards that purpose.

What tools, resources, insights, or information do they need to succeed along the way to that purpose? These are key elements to include in your newsletter. Ensure it's relevant and that it focuses on education and solutions to their problems by helping them visualize how your products and services help them get there and fulfill who they are here to be. It may not seem obvious, at first, your product or service may not seem as though it helps them in their purpose, but this is where you need to get into their heads, by solving this problem do they free up time to be the parent they want to be, to be the boss they know they can be, to be the CEO they invision themselves to be because they no longer struggle with (fill in the blank)?

Who do they yearn to be, do they believe in the very core of their being that they are (if they could just solve a, b, c)? Talk to that person in your marketing, use that imagery on your sales pages, and help them cultivate who they feel themselves to be as the best version of themselves. That's what sells.

Marketing Advice:

Emphasize Expertise and Reputation: The Midheaven represents expertise, recognition, and reputation. Leverage this influence to showcase your industry knowledge and establish yourself as an authority.

Example Strategies:

  • Share expert insights and industry trends that demonstrate your expertise.

  • Highlight certifications, awards, or notable achievements to enhance your reputation.

  • Incorporate customer testimonials and success stories to establish credibility.

Refine and Balance Content Creation: Libra's influence calls for refinement, balance, and beautification in content creation. Incorporate these qualities to create visually appealing and engaging email campaigns.

Example Strategies:

  • Craft compelling storytelling narratives that evoke emotions and resonate with your audience's desires.

  • Use visually appealing images, videos, or infographics that reflect the refinement associated with Libra.

  • Offer lifestyle-focused content that aligns with subscribers' interests and aspirations.

Personalize and Cultivate Relationships: Foster personalized connections with your audience to enhance engagement and loyalty. The North Node emphasizes collective purpose and fulfillment.

Example Strategies:

  • Segment your email list based on demographics, preferences, or past interactions.

  • Use dynamic content and personalization techniques to address subscribers by name and tailor messaging.

  • Engage in two-way communication by encouraging subscribers to reply to your emails and providing personalized responses.

Implement Strategic Sales Tactics: Develop a strategic sales approach within your email marketing strategy, leveraging the momentum and action-oriented influence of Libra.

Example Strategies:

  • Craft persuasive and compelling calls to action (CTAs) that motivate subscribers to take desired actions.

  • Create segmented email sequences that guide subscribers through the buyer's journey.

  • Implement scarcity techniques or limited-time offers to create urgency and drive conversions.

Focus on List Growth and Engagement: Balance the refinement and beautification of offers with strategies for list growth and engagement.

Example Strategies:

  • Provide valuable incentives such as lead magnets or exclusive content to encourage sign-ups.

  • Regularly deliver high-quality and relevant content to maintain subscriber interest and loyalty.

  • Conduct surveys or polls to gather feedback and involve subscribers in decision-making processes.

Email Marketing - Cold Emailing & Lead Gen
☊ ♇ Rx

This is a potent transit focused on empowerment. In general Cold Emailing and Lead Generation with a cold audience isn't the most fun thing we can imagine doing, however under this part of the astrological cycle we can tap into a reserve we didn't know was available to us. Here we have the transit Moon conjunct the North Node, and Pluto Retrograde in Libra in the chart of Cold Emailing/Lead Generation.

The North Node is our united purpose and direction, what we feel we need to fulfill, and Pluto when Retrograde allows us to tap in and make deep changes as well as build wealth with less fear, and less need to control outcomes.

Through a solid lead generation model, we can build a business that has its needs met and sticks around for the long run. Under Libra, the focus here is on what life is made possible by your solution, that you are engaging your leads in. How does your solution improve their life, not just through using your product or service, but who they view themselves to be? Who else is using your product or service and seeing great results? Is this someone whom they are aware of or admire? Leveraging connections and who you know can be valuable at this time.

However under Libra, we can't just send out a blanket copy-paste email and expect to get good results, it's important under this transit to make sure you do your homework and know the loves, values, and tastes of the lead you are reaching out to. What is their aesthetic, what do they love, what do they value, what is their 'love language' so to speak? What types of language do they use to describe things they love and things they struggle with? Can you use that language in your email? Can you use things that unite you, that you noticed about them? Can you pay them a compliment?

These things go a long way in not only increasing your conversion and engagement rate but also will help you to build rapport and long-term relationships with your potential clients.

Marketing Advice:

Embrace Transformation and Evolution: Pluto Retrograde signifies transformation and evolution. Leverage this transit to revitalize your email marketing lead generation approach and foster meaningful growth.

Example Strategies:

  • Conduct an audit of your lead generation strategies to identify areas for improvement and transformation.

  • Experiment with new lead magnets, opt-in incentives, or interactive content to engage and attract your target audience.

  • Implement advanced lead nurturing techniques, such as personalized email sequences or behavior-based automation, to optimize conversions.

Align with Collective Purpose and Fulfillment: The North Node represents collective purpose and fulfillment. Connect with your audience on a deeper level by aligning your lead generation efforts with their aspirations and desires.

Example Strategies:

  • Craft compelling landing pages and lead capture forms that clearly communicate the benefits and value of your offering.

  • Incorporate storytelling elements that evoke emotions and inspire your audience to take action.

  • Showcase how your product or service can contribute to their personal or professional fulfillment.

Refine and Beautify Lead Generation Assets: Embrace the refinement, balance, and beautification associated with Libra to enhance the visual appeal and effectiveness of your lead generation assets.

Example Strategies:

  • Design visually appealing and user-friendly landing pages that reflect the refinement and aesthetics of Libra.

  • Use high-quality images and videos that showcase the benefits and lifestyle associated with your offering.

  • Optimize your lead capture forms for a seamless user experience, reducing friction and increasing conversions.

Cultivate Strategic Partnerships: Foster strategic partnerships to expand your reach and tap into new audiences, in alignment with the collective purpose of the North Node.

Example Strategies:

  • Collaborate with complementary businesses or influencers to co-create lead magnets or conduct joint webinars.

  • Guest post or contribute to industry publications to gain exposure and generate qualified leads.

  • Host virtual summits or networking events where you can connect with potential leads and establish thought leadership.

Seek Balance and Optimize Conversion Rate: Strive for balance and optimize your conversion rate by refining your lead generation strategies and focusing on the quality of leads.

Example Strategies:

  • Implement A/B testing to refine your email subject lines, copywriting, and call-to-action buttons for improved conversion rates.

  • Leverage personalization techniques to deliver tailored lead generation campaigns that resonate with different segments of your audience.

  • Continuously analyze and optimize your lead generation metrics, such as conversion rates and cost per lead, to drive better results.

Gmail
☋

This transit highlights the value of following up. With the Moon conjunct with Gmail's South Node, we are being pulled back into the past. The South Node is our history, it's the connections we've made, it's the touch points we've created, it's our lived experience. It's helpful here to use this period in emailing through Gmail to reach out to past connections, to follow up, or to catch up on admin. This will help you to feel more organized, and get a lot off your plate that is weighing you down, and you may also find that you rekindle some great connections at this time.

Marketing Advice:

Revisit and Repurpose Past Content and Assets: The South Node invites you to revisit and repurpose past content and assets to enhance your lead generation efforts within Gmail.

Example Strategies:

  • Review and update existing email templates to ensure they align with current branding and messaging.

  • Repurpose high-performing content into lead magnets or blog posts to attract new leads.

  • Analyze past email campaigns and identify successful elements to incorporate into future campaigns.

Establish a Balanced Follow-Up Strategy: Achieve balance and effectiveness in your follow-up strategy by combining the refinement of Libra with the South Node's focus on past relationships.

Example Strategies:

  • Develop a systematic follow-up process that includes personalized email sequences for different stages of the customer journey.

  • Leverage past interactions and conversations to tailor follow-up messages and demonstrate your attentiveness to their needs.

  • Use automation tools to schedule and track follow-up emails, ensuring timely and consistent communication.

Beautify and Refine Email Communication: Embrace the refinement and beautification associated with Libra to enhance the visual appeal and effectiveness of your email communication.

Example Strategies:

  • Design visually appealing email templates that reflect your brand's aesthetics and convey professionalism.

  • Incorporate clean and concise copywriting techniques to ensure clarity and readability.

  • Use compelling images, videos, or graphics that enhance the visual impact of your emails.

Streamline and Optimize Administrative Activities: Leverage the energies of the South Node and Libra to streamline and optimize administrative activities within Gmail.

Example Strategies:

  • Organize and categorize your inbox using labels, folders, or filters to easily locate and manage important emails.

  • Utilize Gmail's productivity features, such as snooze, reminders, and priority inbox, to prioritize tasks and stay organized.

  • Implement time-saving tools or extensions to automate repetitive administrative tasks, such as email tracking or scheduling.

Nurture Past Relationships and Connections: Use the influence of the South Node to foster meaningful connections and nurture past relationships within Gmail.

Example Strategies:

  • Send personalized follow-up emails to previous customers or leads, acknowledging their past engagement and offering exclusive promotions or updates.

  • Create a newsletter or email series that provides valuable content to maintain engagement and reconnect with dormant leads.

  • Collaborate with complementary businesses or partners to cross-promote and leverage each other's customer bases.

At the middle & end of Libra Energy - Beginning on the 2nd day of Libra Energy:


Email in All Forms (But Especially Personal Email)
♀♃ ☿♇

In the second half of Libra energy when it comes to email, especially to warm leads or personal connections, we can see Venus, Jupiter, Mercury, and Pluto all being activated in Emails combined charts.

This period is most aligned with a warm audience, especially under the energy of Libra, here we are making proposals, promises, commitments and essentially 'courting' our email list. This can be great for sales, especially with the activations to Venus and Jupiter, of products that provide a beautiful solution or a solution that can be visualized and improves the quality of your client's lives either directly or indirectly, emphasizing the importance of using clean visual language and imagery to describe their 'happily ever after' through using your solution.

What are the unexpected results, who are they becoming or being aided to become through your solution?

Are they a person who 'has their shit together'?

Are they a better mom, dad, parent?

Are they a better teacher?

Are they a successful CEO?

These are important themes to conquer in your copy, especially at a more subliminal level.

Here we also see Mercury in Libra, which indicates the power of beautifully articulated copy, using strong and uplifting visuals and words that convey the right emotions in your copy. With Pluto you are bringing in an element of power in your copy and through the building of your email list, in regards to relationships, and how deep you go in your content.

Great for teaching, sales, an email series, and going deep.

Marketing Advice:

Align with Values and Passion: Harness the energy of Venus to align your content, offers, and messaging with the values and passions of your audience.

Example Strategies:

  • Conduct market research to understand your audience's values, desires, and pain points, and craft content that speaks directly to their needs.

  • Highlight the benefits and emotional appeal of your products or services to evoke passion and resonate with your subscribers' aspirations.

  • Incorporate storytelling techniques that connect your brand with the values and passions of your audience, fostering a deeper emotional connection.

Embrace Teaching and Growth: Tap into Jupiter's influence to position yourself as an authority and provide valuable educational content that supports the growth of your audience.

Example Strategies:

  • Develop comprehensive guides, tutorials, or how-to articles that address your audience's pain points and offer practical solutions.

  • Offer free webinars, workshops, or exclusive training sessions to educate and empower your subscribers.

  • Collaborate with influencers or experts in your industry to provide additional expertise and insights through guest content or interviews.

Optimize Content and Publishing: Leverage the influence of Mercury to optimize your content creation and publishing processes, ensuring high-quality, informative, and engaging material.

Example Strategies:

  • Create a content calendar that outlines key themes, topics, and publishing schedules to maintain consistency and stay organized.

  • Conduct thorough research and fact-checking to provide accurate and reliable information in your content.

  • Develop a strong editorial process that includes proofreading, editing, and feedback loops to refine your content before publication.

Drive Sales and Cash Flow: Utilize the energy of Venus to enhance your sales strategies and boost cash flow through persuasive email marketing campaigns.

Example Strategies:

  • Craft compelling subject lines and preview texts that grab attention and entice subscribers to open your emails.

  • Use persuasive copywriting techniques, highlighting the unique selling points and benefits of your products or services.

  • Incorporate limited-time offers, exclusive discounts, or bundle deals to create a sense of urgency and encourage immediate action.

Foster List Growth and Warm Up Your Audience: Leverage Pluto's transformative energy to grow your email list and nurture a warm audience through engaging, personalized email marketing.

Example Strategies:

  • Offer valuable lead magnets, such as ebooks, guides, or exclusive content, to incentivize visitors to subscribe to your email list.

  • Implement personalized email sequences that welcome new subscribers and gradually introduce them to your brand, products, and services.

  • Use segmentation and automation to deliver targeted content and offers to specific segments of your email list, based on their interests and behavior.

Email Newsletter Marketing
♇

This can be a potent time to send an email newsletter to your list. It's not quite as potent as early on in Libra but still very effective. Here we have the transit Moon Conjunct Natal Pluto in Libra in the chart of Email Newsletters.

The goal here is deep transformation through beautiful language, imagery, and taking your readers from a-b.

What is missing for them, what don't they understand, and what perspective could they benefit from?

What emotions do you want them to feel?

How can you translate their struggles into a clear solution?

Why did you create the solution you did?

Why is it so important?

Why is it so important NOW?

What happens if they don't do anything about it? 

What are they losing out on?

Why is it a bigger deal than we think?

What support is available?

This can be a great time to share some of the solutions you provide, but make sure that they are invested in those solutions before you present them.

Marketing Advice:

Embrace Transformation and Reinvention: Leverage the transformative energy of Pluto to revitalize your content creation and strategy, driving meaningful change and growth.

Example Strategies:

  • Conduct a thorough audit of your current content, identifying areas for improvement and opportunities for innovation.

  • Experiment with new formats, styles, or topics that align with your audience's evolving needs and preferences.

  • Collaborate with influencers or industry experts to bring fresh perspectives and insights to your content.

Cultivate a Powerful Brand Identity: Harness the power of Pluto to cultivate a strong and compelling brand identity in your email newsletter marketing.

Example Strategies:

  • Define and articulate your brand's unique value proposition, core values, and personality traits.

  • Develop a consistent visual identity, including logos, color schemes, and imagery, that reflects the refined and balanced nature of Libra.

  • Use storytelling techniques to convey your brand's journey, values, and the transformative power of your products or services.

Refine Your Sales Approach: Capitalize on the refining energy of Libra to polish your sales strategies and maximize conversion rates.

Example Strategies:

  • Craft persuasive and engaging email copy that clearly communicates the benefits and value of your offerings.

  • Implement A/B testing to optimize subject lines, call-to-action buttons, and email layouts for better performance.

  • Leverage customer testimonials and case studies to provide social proof and build trust with your subscribers.

Focus on List Growth: Utilize the transformative energy of Pluto to fuel your list growth efforts and expand your reach.

Example Strategies:

  • Create compelling lead magnets, such as ebooks, checklists, or exclusive content, to incentivize visitors to subscribe to your email newsletter.

  • Implement targeted lead generation campaigns using social media, advertising platforms, or collaborations with complementary brands.

  • Optimize your website and landing pages to encourage newsletter sign-ups, ensuring a seamless and user-friendly experience.

Personalize and Segment Your Emails: Leverage the power of Pluto to deliver personalized and targeted content that resonates with your subscribers.

Example Strategies:

  • Segment your email list based on subscriber preferences, demographics, or purchase history to deliver relevant content.

  • Use automation to send personalized emails based on specific actions or milestones, such as a welcome series or a birthday email.

  • Implement dynamic content elements that adapt based on subscriber data, providing a tailored experience.

💧♏ Social Media With Scorpio

SOCIAL MEDIA MARKETING WITH THE LUNAR ZODIAC – SCORPIO SUMMARY

SCORPIO:
NEED:  Scorpio needs the deep and transformative. It knows deep down that nothing is perfect or as it seems, and it craves something more authentic.

It’s not afraid of the shadow, the mess, the imperfection, the skeletons. It knows that this is where the real gems are. It knows there is still much to understand but that the most valuable journey is within the human soul. The positive side of Scorpio is that it will seek out these gems, and these secrets, and channel them into medicine and spiritual growth.

It can move through and process a great deal of fears, memories, trauma, and emotions to get to the other side. The negative side of Scorpio is that because it processes and experiences things so deeply when it is hurt, rejected, or shunned for asking deeper questions or wanting a deeper connection, it may put up its defenses, and choose to arm itself or operate pre-emptively rather than risk getting hurt.

This can show up as manipulation, lying, not being transparent, twisting words, with the intention of getting the other person to show their ‘true’ selves and out themself before the Scorpion is harmed. Or as a distrust of people and their intentions, because deep down Scorpio knows we all have a dark side, and it doesn’t trust people who only show the polished ‘nice’ version of themselves, because it knows what’s lurking in the shadows.

The need for Scorpio is evolution through experiencing the dark night of the soul. If there is a great fear around this power, it can show up as control, or obsessiveness. They are searching for secrets, answers, and the mystical. They know there is another side to ‘reality’ and they want to find it for themselves in this life.

MARKETING:  Capture Scorpio’s attention by talking about the shadow parts, what others aren’t discussing. Think in terms of revealing secrets, behind the velvet curtain, airing out the closet, or insider information.

Is there something mystical or spiritual about your work/product/offer? Share it now. Talk about what lies underneath our common problems, is it shame? Is it disgust? Is it fear of rejection? Is it fear of death? What’s really motivating us/them? What’s at the root of our problems or preventing us from really solving them? Share it.

Talk about the psychological manifestations of the problem, the symptoms, how it shows up in our lives, how it spreads, and how other people are benefiting from keeping it quiet.

Conspiracies, Obsessive Behaviours, Addictions, Neurosis, Fears, Taboo subjects, Polarizing Content (what people in the ____{your industry/media/government, etc] don’t want you to know about… Or why I don’t____ (controversial statement)

BEST TYPES OF CONTENT/DELIVERY FORMATS FOR SCORPIO:

  • Group Calls
  • Coaching /Therapy Calls
  • Therapeutic Processes/workshops
  • Spiritual Rituals/Retreats
  • Experiential Content
  • Videos/Podcasts/Blog Posts where you reveal the secrets, talk about taboo subjects, and the dirty or controversial side of your work/industry.
  • Think in terms of ‘expose’.
  • Walk them through the transformation, give them something transforming.
  • Live streams that offer healing/shifts/going deep.
  • Sharing a painful story and the resulting transformation.
  • Meditations
  • Psychic, Healing, or Intuitive Development or Mediumship work
  • Journaling or writing work, memoirs, writing exercises, storytelling workshops. They will be more likely to share deep parts of themselves or their stories here.
  • What are they done with? Help them clarify it, and claim it.
💧 SCORPIO Content Calendar by Platform ♏

♏💧 Scorpio Activated Social Media Platforms

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FACEBOOK

At the beginning of Scorpio Energy - Lasting for the 1st day of Scorpio Energy:


Facebook Posts
⨀ , ☿

During this transit, we see an activation to Facebook Posts Natal Sun and Mercury by the Moon in Scorpio. This can be an excellent time to leverage your social media profile to share content that goes deep, addressing core issues, and problems, revealing secrets, and discussing painful themes that your clients or community struggles with.

It's to 'lay bare' any issues that often get glossed over, and here we have the Sun lending its light to illuminate these issues, the Moon's transit ensures that the public is interested in uncovering these wounds and Mercury helps you to articulate these issues well. Make sure you're addressing issues that your community and clients have been directly impacted by, and include ways they can solve it, or why now is the best time to address it. Make sure it's actionable as Scorpio is a fixed sign ruled by Mars. We aren't using this period to complain but rather to enact change.

As well with Mercury being activated by the Moon in Scorpio your audience is actively focused on troubleshooting problems in their lives, and if you have the tools, resources, or container to support them this can be a great time for clear CTAs, offers connected to solving this problem with them, and can also be used to discuss the 'symptoms' of these issues to help bring more clarity as to its bigger impact on their lives, and why now is the right time to dos something about it.

Marketing Advice:

Uncover Hidden Truths and Solve Problems: Harness the transformative and problem-solving energy of Scorpio to uncover hidden truths and address your audience's pain points in your Facebook posts.

Example Strategies:

  • Conduct in-depth research to provide valuable insights and solutions to your audience's challenges.

  • Share insider tips, secrets, or little-known facts that can help your audience overcome obstacles or achieve their goals.

  • Create content that dives deep into specific topics, addressing the root causes of problems and offering comprehensive solutions.

Communicate with Authenticity and Emotional Depth: Embrace the emotional exploration and authenticity of Scorpio when communicating through your Facebook posts.

Example Strategies:

  • Share personal stories, experiences, or vulnerable moments that create a deeper connection with your audience.

  • Communicate in a genuine and heartfelt manner, allowing your audience to feel seen, understood, and valued.

  • Use emotionally resonant language to evoke empathy and create a sense of unity with your audience.

Spotlight Your Expertise and Offer Value: Leverage Mercury's influence to showcase your expertise, offer valuable information, and provide educational content through your Facebook posts.

Example Strategies:

  • Share industry insights, research findings, or thought leadership articles to establish yourself as an authority in your field.

  • Create educational content, such as tutorials, guides, or how-to videos, that help your audience learn and grow.

  • Offer exclusive resources, downloadable materials, or access to webinars or workshops that provide additional value to your audience.

Encourage Engagement and Interaction: Create Facebook posts that foster engagement and encourage your audience to interact with your content.

Example Strategies:

  • Pose thought-provoking questions, ask for opinions, or invite your audience to share their experiences in the comments section.

  • Run contests, giveaways, or challenges that incentivize participation and reward engagement.

  • Respond promptly to comments and messages, fostering a sense of community and building relationships with your audience.

Utilize Visuals and Compelling Storytelling: Leverage the power of visuals and compelling storytelling in your Facebook posts to capture attention and create an emotional connection.

Example Strategies:

  • Use high-quality and visually appealing images, graphics, or videos that align with your brand's messaging and evoke an emotional response.

  • Craft compelling narratives that take your audience on a journey, creating anticipation, intrigue, or excitement.

  • Incorporate storytelling elements in your posts to convey your brand's values, mission, and purpose.

Facebook Groups
☾,♀, ♂

A potent period for engaging in your group, this transit has the Moon conjunct one of two of Facebook Groups chart's natal Moons in Scorpio. Indicating the themes, needs, and nourishment that Facebook Groups provide for your community and what they're looking for from you at this time.

This transit creates a lunar return for Facebook groups which acts similar to a New Moon, and ushers in a new lunar cycle for your community. This can be a great time to address in-depth matters, struggles, and wounds within your community, to bring awareness to the root causes of these struggles by first focusing on the symptoms or revealing secrets or hidden knowledge to your community that is valuable and helps them to turn their emotions into action.

We also see during this transit that we have the Moon conjunct Facebook Groups Venus and Mars in Scorpio, which helps us to deeply connect to the hearts of our community by sharing information and teachings that are based around their values, especially on things they are willing to spend money on (they care or they wouldn't be in your group!). As well as its activation to Mars this is a great time to encourage your community to take action on the challenges and obstacles in their lives and to make lasting change.

This is an excellent time for launches and promotions inside of your Facebook Group, whatever you're sharing make sure you provide clear CTAs on what you want them to do with that information, and what the next steps are.

Marketing Advice:

Empower Action and Momentum: Leverage the influence of Mars to motivate your Facebook Group members, drive action, and create momentum within the community.

Example Strategies:

  • Include clear and compelling calls to action (CTAs) that encourage members to participate, engage, and take specific steps.

  • Implement time-limited promotions or exclusive offers within the Facebook Group to generate excitement and a sense of urgency.

  • Organize contests or challenges that reward participation and stimulate engagement among members.

Embrace Authentic Values and Beauty: Align your Facebook Group's content, discussions, and aesthetic with the values and beauty represented by Venus.

Example Strategies:

  • Establish and communicate a clear set of values that guide the discussions and interactions within the Facebook Group.

  • Share visually appealing content, including high-quality images, graphics, or videos that reflect the aesthetics and beauty associated with your brand or niche.

  • Encourage members to share their own experiences, stories, or visual content that aligns with the group's values and enhances its overall appeal.

Foster Emotional Exploration and Connection: Create a safe space within your Facebook Group that encourages emotional exploration, vulnerability, and deep connections among members.

Example Strategies:

  • Initiate discussions or prompts that invite members to share personal experiences, challenges, or successes related to the group's topic or theme.

  • Respond to members' posts with empathy and understanding, fostering a supportive environment that promotes emotional growth and connection.

  • Organize virtual events, such as live Q&A sessions or group therapy sessions, where members can engage in open and honest conversations.

Dive Deep into Problem-Solving: Utilize the transformative energy of Scorpio to dive deep into the root causes of issues and provide solutions within your Facebook Group.

Example Strategies:

  • Facilitate meaningful discussions that encourage members to identify and address the underlying challenges they face.

  • Offer valuable resources, guides, or tutorials that help members navigate and overcome specific obstacles or pain points.

  • Invite experts or guest speakers to share their insights and expertise, providing fresh perspectives and solutions to group members.

Begin a New Cycle and Set Intentions: With the Lunar Return, utilize this cosmic reset to set intentions, establish goals, and initiate new cycles of growth within your Facebook Group.

Example Strategies:

  • Communicate the vision and purpose of the Facebook Group, inviting members to align with its objectives and set personal intentions.

  • Create a dedicated space for members to share their goals, aspirations, and progress within the group.

  • Develop a roadmap or action plan that outlines key milestones or activities to help members achieve their desired outcomes.

Facebook Business Pages & Ads
⨀

This is a well-timed period to bring attention to your work through your Facebook Business Page and Facebook Ads. With the transit Moon conjunct Facebook Business Pages & Ads natal Sun in Scorpio, we can see that the purpose behind utilizing these assets is to gather intel (Scorpio) and analytics and also to target (Scorpio) a specific audience who is interested in achieving a specific result (your offer) and is motivated to do so (Scorpio).

Whether you choose to use this time to hold a Facebook Live, post a video or post to your Business page and then run targeted Facebook Ads to it, or simply begin a Facebook Ad campaign this is a highly active period under Scorpio where you can get real tangible data and take action that has direct impact upon your goals. Your audience will also be highly motivated at this time and with the Moon-Conjunct Sun, we can expect more attention and spotlight on our strategies when we promote them through combined efforts of your Facebook Business Page and Facebook ads.

Marketing Advice:

Shine a Spotlight on Authenticity: Embrace the energy of the Sun to highlight your authenticity and unique qualities within your Facebook Business Pages and Ads.

Example Strategies:

  • Share compelling stories and experiences that showcase your brand's values, mission, and authenticity.

  • Use live video or behind-the-scenes content to provide a transparent look into your business, fostering trust and connection with your audience.

  • Encourage user-generated content that reflects genuine experiences and interactions with your brand.

Uncover Secrets and Address Pain Points: Tap into the transformative energy of Scorpio to dive deep into your audience's pain points and provide meaningful solutions.

Example Strategies:

  • Conduct market research or surveys to understand the hidden challenges and desires of your target audience.

  • Create content that addresses these pain points directly, offering valuable insights, tips, or step-by-step guides to help your audience overcome obstacles.

  • Utilize storytelling techniques to explore emotional journeys and connect with your audience on a deeper level.

Provide Transparent and Honest Information: Share valuable information that goes beyond surface-level content, demonstrating your expertise and willingness to provide solutions.

Example Strategies:

  • Create in-depth educational content, such as tutorials, guides, or white papers, that offer in-depth insights and knowledge within your industry.

  • Utilize data-driven content to back up your claims, providing evidence-based information that builds credibility and trust.

  • Engage in open and honest conversations with your audience, addressing their questions and concerns with transparency.

Engage in Emotional Exploration: Encourage emotional exploration within your Facebook Business Pages and Ads, fostering a deeper connection with your audience.

Example Strategies:

  • Share relatable and emotionally resonant stories that evoke empathy and understanding.

  • Use interactive features, such as polls or quizzes, to encourage audience participation and self-reflection.

  • Create a supportive community where individuals feel comfortable sharing their emotions and experiences.

Dive Deep into Problem-Solving: Utilize the problem-solving nature of Scorpio to address the root causes of your audience's challenges and offer effective solutions.

Example Strategies:

  • Offer personalized recommendations or tailored solutions based on individual needs and pain points.

  • Showcase case studies or success stories that demonstrate how your products or services have solved specific problems for your customers.

  • Provide ongoing support and guidance through dedicated customer service channels, ensuring your audience feels heard and supported.

At the middle & end of Scorpio Energy - Beginning on the 2nd day of Scorpio Energy:


Facebook Posts
☋ ♃♀

In the second half of Scorpio, we see the energy shift on Facebook Posts to an activation of the South Node, Jupiter, and Venus in Scorpio in the chart of Facebook Posts. The first activation to the South Node indicates this is a potent period to leverage, re-use, re-purpose, or re-discover previous topics, themes, or content you have shared prior. It may not be the same content, although you could simply re-share it, but could simply be taking a topic you know got a lot of engagement in the past, where your followers expressed interest, and discussing it again from another angle that is in alignment with your current strategy and goals.

This can also be an excellent time to expose new followers or those who missed your post last time to some of your more valuable content.  The South Node represents the past and where we came from, it also helps to develop your followers' awareness of your expertise and the trustworthiness of your brand if they know you've been discussing these topics and themes for a while (not just when they're popular). And it helps to provide ongoing resources and information to them that they may have not had access to.

Next, we have activation to Jupiter and Venus in Scorpio, both of which are focused on resources, especially financial, and abundance. Jupiter also supports education, personal growth, spirituality, and expansion of your reach and Venus shares your values and what you love, through an action-oriented sign of Scorpio which is about exploring the depths and core issues.

This can help give you some ideas of what your community and followers are looking for from you at this time, remember practical, how-to advice, filled with clear CTAs, and breaking things down into a simple one-way direction is most beneficial at this time.

Marketing Advice:

Revisit and Repurpose Previous Content: Harness the power of the South Node to revisit and repurpose your previous content and assets for your Facebook posts.

Example Strategies:

  • Identify high-performing posts from the past and repurpose them into new formats, such as infographics, videos, or blog posts.

  • Update and refresh outdated content, adding new insights or relevant information to keep it valuable and engaging.

  • Conduct a content audit to identify gaps or missed opportunities in your previous posts, then create new content to fill those gaps.

Emphasize Publishing and Teaching: Leverage the influence of Jupiter to focus on publishing educational and informative content through your Facebook posts.

Example Strategies:

  • Share valuable insights, tips, and knowledge within your industry, positioning yourself as an expert and thought leader.

  • Create how-to guides, tutorials, or step-by-step instructions that address common pain points or challenges faced by your audience.

  • Host Facebook Live sessions or webinars to provide in-depth teaching and engage directly with your audience.

Highlight Values and Foster Passion: Tap into the energy of Venus to align your Facebook posts with your audience's values and ignite their passion.

Example Strategies:

  • Craft posts that showcase the values and mission of your brand, connecting with your audience on a deeper level.

  • Share stories, testimonials, or user-generated content that exemplify the passion and enthusiasm for your products or services.

  • Create limited-time offers, exclusive discounts, or rewards programs that drive sales and cash flow while resonating with your audience's values.

Address Pain Points and Dive Deep: Utilize the problem-solving nature of Scorpio to address your audience's pain points and explore topics deeply.

Example Strategies:

  • Conduct surveys or polls to understand your audience's challenges and interests, then create posts that offer solutions and insights.

  • Explore taboo or lesser-discussed topics within your industry, providing a fresh perspective and generating engagement.

  • Encourage meaningful discussions and conversations around emotional or sensitive subjects, fostering a sense of community and support.

Infuse Authenticity and Emotional Exploration: Embrace the deep and authentic nature of Scorpio to create emotionally resonant Facebook posts.

Example Strategies:

  • Share personal stories or experiences that evoke empathy and connect with your audience's emotions.

  • Use visuals, such as images or videos, that evoke a sense of depth and authenticity, capturing the essence of your brand.

  • Encourage user-generated content that allows your audience to share their experiences and emotions related to your products or services.

Facebook Reels
☾☋
This transit marks a beneficial period to use your Facebook Reels as a re-cap of what you have previously covered (South Node), that was actionable and addressed the core issues (Scorpio) of what your audience is looking for from you. We also have a lunar return occurring here for Facebook Reels which is where the transit Moon returns to its original birth degree in a chart creating something akin to a 'new moon' and initiating a new cycle.

This can be a great period to increase awareness of your audience to things they missed or introduce them to the content they have not previously seen (a new moon often indicates low awareness).

This transit also suggests a great time to initiate something new, the birth of a new project or idea through the Facebook Reels platform, and a good time to invite people (even if just for the first time) to join your community or access more information.

This is an especially potent period because we have the Moon (Public) in full alignment with the content you are sharing on your Facebook Reels (Moon in Scorpio), so if you've done your research and you know the struggles, difficulties, emotional pain, and challenges of your community and how to help them, and you use those topics and language in your Reels they will feel as though you are speaking directly to them.

Marketing Advice:

Repurpose and Revisit Previous Content: Leverage the power of the South Node to repurpose and revisit your previous content and assets for your Facebook Reels.

Example Strategies:

  • Take advantage of popular or successful Reels from the past and repurpose them with a fresh approach or updated information.

  • Revisit your content archives and identify high-performing videos that can be repackaged into Reels, providing a new and engaging format.

  • Use insights and feedback from your audience to enhance and improve previous Reels, incorporating their preferences and interests.

Embrace a New Cycle: Harness the energy of the lunar return to embrace a new cycle in your Facebook Reels strategy.

Example Strategies:

  • Set new goals and objectives for your Reels, aligning them with your broader marketing strategy and desired outcomes.

  • Experiment with new formats, themes, or storytelling techniques to bring a fresh perspective to your Reels content.

  • Engage with your audience and ask for their input on what type of Reels they would like to see, fostering a sense of collaboration and excitement.

Address Pain Points and Explore Secrets: Tap into Scorpio's transformative energy to address pain points and explore secrets through your Facebook Reels.

Example Strategies:

  • Create Reels that provide solutions to common challenges or pain points faced by your target audience, offering valuable insights and tips.

  • Dive deep into topics that are often overlooked or considered taboo within your industry, shedding light on hidden truths and fostering engagement.

  • Use storytelling techniques to uncover and share personal or relatable experiences that resonate with your audience's emotions.

Create Emotionally Engaging Reels: Infuse your Facebook Reels with emotional depth to captivate and connect with your audience.

Example Strategies:

  • Incorporate music, sound effects, or voiceovers that evoke specific emotions, enhancing the overall impact of your Reels.

  • Share authentic stories or testimonials through Reels that touch upon sensitive or vulnerable topics, creating a sense of empathy and connection.

  • Encourage user-generated Reels that allow your audience to participate and express their emotions, fostering a sense of community and involvement.

Facebook Live
♄

Saturn often gets a bad rap as being a difficult planet to navigate both with its natal placement and through transit, but without Saturn, we wouldn't have matter, we would never build anything, we would never commit, or invest time or resources into things that take time. Essentially you wouldn't have a business. By being willing to do hard things or things that don't yield an immediate result, we are making a choice with our energy and allowing our creative ideas to take form in the world, and under this transit, we are being reminded of the power of that.

Here we have the transit Moon conjunct Facebook Live's natal Saturn in Scorpio. Through our commitment to our community through our groups, business pages, and personal profiles we have the power to directly connect with our audience through video with Facebook Live. To teach, to share, to dive deep into content, to give them another perspective into our world, our content, our teaching, our material.

This transit is beckoning you to commit to your teaching and material to your community, to build a following, and receive the rewards. With Facebook Live's Saturn being in Scorpio our audience is looking for real solutions to real problems. They want us to walk them through, in-depth how to do something. If they're watching they're willing to do the work, but they need to know you're in it for the long game too.

Here we see that longer live streams, where we take the time to provide a lot of information and support, and not just skim the surface on a topic, are what build strong communities, followings, and brands. This is how you build your client base, by giving them deeply valuable information that helps them transform (Scorpio) their lives.

This is a great time to host a live stream on Facebook Live covering more in-depth material, and walking them through a process (transformation). What they learn at this time will stick with them and will ultimately build your business foundations.  Don't be afraid to provide clear CTAs, to sell and pitch directly at this time as Mars is the natural ruler of Scorpio which is the planet of action, motivation, and problem-solving, and under Scorpio, if they can see the value in solving this problem they'll be willing to invest the time, energy and money to do something about it, or at the very least take action on what you're sharing as much as they can.

Marketing Advice:

Establish a Commitment to Consistent Live Sessions: Tap into Saturn's influence to establish a commitment to regular and consistent Facebook Live sessions.

Example Strategies:

  • Create a schedule for your Facebook Live sessions and communicate it to your audience in advance, building anticipation and reliability.

  • Develop a series or theme for your Live sessions, allowing your audience to anticipate and engage with recurring content.

  • Prioritize quality over quantity, ensuring that each Live session delivers valuable insights and fosters meaningful connections with your audience.

Focus on Foundational Content: Leverage Saturn's influence to provide core foundational content through your Facebook Live sessions.

Example Strategies:

  • Identify key topics or subjects that serve as building blocks for your overall content strategy, and dedicate Live sessions to exploring and teaching these concepts.

  • Offer in-depth tutorials, demonstrations, or step-by-step guides through Live sessions, providing your audience with valuable knowledge and actionable insights.

  • Address frequently asked questions or common pain points faced by your target audience, demonstrating your expertise and establishing yourself as a reliable resource.

Dive Deep into Truth-Seeking and Emotional Exploration: Embrace Scorpio's energy to dive deep into truth-seeking and emotional exploration during your Facebook Live sessions.

Example Strategies:

  • Engage in open and honest conversations with your audience, addressing taboo or sensitive topics relevant to your industry or niche.

  • Encourage participation and feedback from your viewers, creating a space for vulnerability, connection, and shared experiences.

  • Share personal stories or experiences that highlight emotional journeys, offering insights and inspiration for your audience.

Address Pain Points and Provide Solutions: Utilize Scorpio's problem-solving nature to address pain points and provide solutions through your Facebook Live sessions.

Example Strategies:

  • Conduct Live Q&A sessions where you address specific challenges or pain points faced by your audience, providing practical solutions and guidance.

  • Invite guest experts or influencers to join your Live sessions and share their expertise, expanding the range of solutions and perspectives offered.

  • Offer exclusive discounts, bonuses, or resources during Live sessions as a way to address specific pain points and provide immediate value to your viewers.

Facebook Groups
ASC

In the second half of Scorpio energy we see an activation to Facebook Groups natal Ascendant. The Ascendant is the 'first face' of a brand, what your clients or prospects first interact with, and their first impression of you and your business. It also rules 'hints' as it is the point of the rising sign at the birth of a business, individual, or in this case the birth of a feature release on Facebook which became its own distinct entity.

With this transit, you can leverage your presence in your Facebook Group and increase your brand awareness amongst your community as well as utilize this period for a launch or promotion of a product, service, or offer. This is an excellent period to invite new members into your group, expand the growth and engagement of the group through bringing attention to topics that are relevant to them, and are focused on helping them make and implement changes in their lives.

When paired with Facebook Live within your group (see above transit) you can generate a lot of engagement, interest, connection, and community within your group itself while also generating income. Just make sure that your CTAs are clear, that you have helped them to isolate the problems, and provided clear solutions and next steps to address them. Providing an opportunity for them to experience the transformation themselves through a group coaching or retreat experience is also beneficial at this time as well.

Marketing Advice:

Make a Strong First Impression: Leverage the influence of the Scorpio Ascendant transit to create impactful first impressions within your Facebook Groups.

Example Strategies:

  • Craft compelling and intriguing welcome messages or posts that capture the essence of your group and entice new members to engage.

  • Use visually appealing graphics, videos, or teasers to pique curiosity and give a taste of what members can expect from your group.

  • Provide a clear and concise group description that highlights the unique value and benefits of joining, emphasizing how your group addresses specific pain points or offers solutions.

Share Behind-the-Scenes Content: Use the Scorpio energy to share behind-the-scenes content and create a sense of exclusivity within your Facebook Groups.

Example Strategies:

  • Offer sneak peeks, previews, or exclusive access to upcoming projects, products, or events, generating excitement and fostering a feeling of being part of an inner circle.

  • Create behind-the-scenes videos, interviews, or live sessions where you share insights, personal experiences, or the process behind your work, building transparency and trust.

  • Provide members with exclusive content or early access to resources, reinforcing the value they receive by being part of your group.

Address Pain Points and Provide Solutions: Leverage Scorpio's problem-solving nature to address pain points and provide solutions within your Facebook Groups.

Example Strategies:

  • Facilitate discussions or polls to gather feedback and insights from group members, identifying common challenges or pain points they face.

  • Offer valuable resources, guides, or tutorials that directly address the core needs and interests of your group, positioning yourself as an authority and providing actionable solutions.

  • Foster a supportive and collaborative environment where members can seek advice, share experiences, and help each other overcome obstacles.

Dive Deep into Emotional Exploration: Embrace Scorpio's energy to dive deep into emotional exploration and create meaningful connections within your Facebook Groups.

Example Strategies:

  • Encourage members to share their stories, experiences, and vulnerabilities, fostering an environment of empathy, understanding, and connection.

  • Organize virtual events or workshops where members can engage in introspective activities, self-reflection, or guided discussions to explore emotional growth and personal development.

  • Share thought-provoking and inspiring content that encourages members to delve deeper into their own beliefs, values, and aspirations, sparking meaningful conversations.

INSTAGRAM

At the beginning of Scorpio Energy - Lasting for the 1st day of Scorpio Energy:


Instagram Posts
☋ ♀ ♂

Under this transit, we see an activation to Instagram's natal South Node, Venus and Mars in Scorpio. This is a good time to re-purpose older content or themes that you will be revisiting through a promotion or marketing strategy to introduce new followers to the content they haven't previously seen or re-introduce content that will become the core of your marketing strategy at this time to your audience.

With the South Node in Scorpio, it places Instagram's North Node in Taurus which is focused on beautification of solutions and visual examples of what that solution could be like for them. Here we also see the activation of Venus (which naturally rules Instagram's Taurus North Node) and Mars (which naturally rules Instagram's Scorpio South Node). Here we are looking for tangible solutions to our problems, to address wounds, pain, and sensitive issues with a well-laid-out plan that helps them to feel empowered while also appealing to their need to be able to visualize it within their own lives.

Instagram in general is a Libra (ruled by Venus) which helps us to understand the visual element impact of the platform itself. If you are using a series of posts like a Carousel, you'll want to make sure that you're taking them through the process from A-B providing a visual description of what that means for them and why it's important now.

Don't forget clear CTAs which drive traffic strategically to your bio link, and use that bio link to redirect them to your sales funnel. This is an important time to motivate your followers to do something about what they're struggling with and let them know clearly what solutions you provide.

Marketing Advice:

Repurpose and Reintroduce Past Content: Utilize the influence of the South Node transit to repurpose and reintroduce past content to your Instagram posts.

Example Strategies:

  • Share throwback posts or revisit popular content from the past, providing new insights or updates to keep it fresh and relevant.

  • Repackage old content into different formats such as infographics, videos, or carousels to reach a wider audience and provide a new perspective.

  • Take advantage of Instagram's features like "On This Day" or "Throwback Thursday" to highlight memorable posts and engage with your audience.

Address Pain Points and Provide Solutions: Leverage Scorpio's problem-solving nature to address pain points and provide solutions in your Instagram posts.

Example Strategies:

  • Identify the common pain points or challenges faced by your target audience and create content that offers solutions or actionable steps to overcome them.

  • Use engaging captions and visuals to highlight the benefits and value your product or service brings in addressing these pain points.

  • Incorporate storytelling techniques to connect emotionally with your audience, sharing relatable experiences and showcasing how your offering has helped others overcome similar challenges.

Create Engaging CTAs: Harness the energy of Mars to create compelling and action-oriented calls-to-action (CTAs) in your Instagram posts.

Example Strategies:

  • Craft clear and concise CTAs that encourage your audience to take specific actions such as visiting your website, signing up for a newsletter, or making a purchase.

  • Use urgency and scarcity techniques in your CTAs, such as limited-time offers or exclusive discounts, to create a sense of motivation and drive immediate action.

  • Experiment with interactive CTAs, like polls or quizzes, to increase engagement and encourage your audience to interact with your content.

Infuse Passion and Value: Tap into Venus' influence to infuse your Instagram posts with passion and value.

Example Strategies:

  • Create visually appealing and aesthetically pleasing content that captures attention and aligns with your brand's values and identity.

  • Share valuable tips, insights, or educational content that resonates with your audience and positions you as an expert in your field.

  • Incorporate storytelling elements that evoke emotions and connect on a deeper level, showing how your product or service can enhance the lives of your followers.

At the middle & end of Scorpio Energy - Beginning on the 2nd day of Scorpio Energy:


Instagram Live
MC

This can be an exceptional time to host an Instagram Live, as we have the transit Moon conjunct Instagram Live's Midheaven, which is essentially where we receive career recognition. It is where what you do, what you're known for gets attention and a natural spotlight, and here under the energy of Scorpio, we are focused on helping our audience enact deep change. Unlike other aspects of Instagram which don't tend to support longer form or deeper content, Instagram Live is the only option through Instagram to cultivate deeper relationships, connection, understanding, and transformation and so it's no surprise that it's Midheaven is in Scorpio.

This is a great time to demonstrate the transformation that your products or services provide and to take them deeper into the issues that are often not explorable or whitewashed over in shorter content on the platform.

Great for launches, promotions, and generating engagement and growth on your account, especially when paired with clear CTAs and an opportunity to redirect them to join you in a longer-term and deeper capacity.

Marketing Advice:

Showcase Your Expertise and Authority: Leverage the influence of the Midheaven transit to showcase your expertise and establish yourself as an authority in your Instagram Live sessions.

Example Strategies:

  • Choose topics that align with your area of expertise and offer valuable insights or unique perspectives.

  • Demonstrate your knowledge and competence by providing in-depth analysis, research, or case studies related to your niche.

  • Engage with your audience by answering their questions, addressing their pain points, and offering practical solutions.

Dive Deep into Taboo or Transformative Topics: Embrace Scorpio's focus on diving deep and exploring taboo or transformative topics during your Instagram Live sessions.

Example Strategies:

  • Choose topics that are thought-provoking, controversial, or explore the hidden aspects of your industry or niche.

  • Create a safe and inclusive space for open discussions and encourage your audience to share their experiences and perspectives.

  • Offer guidance, resources, or strategies that empower your audience to navigate and transform challenging situations or emotions.

Establish Authentic Connections: Use Instagram Live to connect with your audience on a deep emotional level and build authentic relationships.

Example Strategies:

  • Share personal stories or experiences that align with your brand values and resonate with your audience.

  • Encourage audience participation by allowing them to share their stories or ask questions during the live session.

  • Show vulnerability and authenticity, creating a space for honest and meaningful conversations.

Focus on High-Quality Production and Presentation: Pay attention to the production quality and presentation of your Instagram Live sessions to enhance your professional reputation.

Example Strategies:

  • Ensure a reliable internet connection, good lighting, and clear audio for optimal viewing and listening experiences.

  • Prepare an outline or script to maintain a structured and engaging session.

  • Utilize visual aids, such as slides or graphics, to enhance the delivery of your content and make it visually appealing.

Instagram Stories
♂

Following the forecast above on Instagram Live during this part of the cycle, Instagram Stories are also potent to utilize at this time. They can be used as a trailer, a preview, or a recap of what was (or will be) shared in your Instagram Live, or what you have posted recently on your Instagram account.

Here we have activation to Instagram Stories natal Mars in Scorpio, showing an excellent period to encourage action on what you're sharing, providing CTAs to direct them to the next steps, or to watch your Livestream if they missed it.

Under Mars in Scorpio our motivation is deep transformation and change, unlike a lot of Instagram's content which tends to explore more of the surface, this period lets you go comfortably a little deeper with your audience and invite them to immerse themselves in your content (maybe even on another platform or through a different source).

Great for launching, to use as a reminder, or redirection, emphasizing the limited time ness of what's available, especially since Stories disappear after 24 hours.

Marketing Advice:

Use Compelling CTAs: Leverage the influence of Mars and the Scorpio energy to create compelling Calls to Action (CTAs) in your Instagram Stories.

Example Strategies:

  • Craft clear and concise CTAs that encourage your audience to take specific actions, such as swiping up, visiting a link in your bio, or sending you a direct message.

  • Use strong and persuasive language to highlight the value or benefit of engaging with your CTA.

  • Incorporate urgency or scarcity elements to motivate immediate action, such as limited-time offers or exclusive content.

Explore Deep and Taboo Topics: Embrace the transformative energy of Scorpio to delve into deep, taboo, or thought-provoking topics in your Instagram Stories.

Example Strategies:

  • Share personal stories or experiences that touch on sensitive or controversial subjects relevant to your niche.

  • Provide valuable insights or unique perspectives that challenge conventional thinking or address underlying issues.

  • Offer practical solutions or guidance to help your audience navigate and overcome challenges related to taboo or transformative topics.

Create Engaging and Motivating Content: Capitalize on Mars' influence to create dynamic and motivating Instagram Stories that captivate your audience's attention.

Example Strategies:

  • Use captivating visuals, such as eye-catching images, videos, or animations, to grab your audience's attention and make your Stories visually appealing.

  • Incorporate storytelling techniques to create narratives that resonate with your audience on an emotional level.

  • Infuse your Stories with a sense of excitement, energy, and urgency to inspire your audience to take action or engage with your content.

Encourage Audience Participation: Foster engagement and interaction by encouraging your audience to participate in your Instagram Stories.

Example Strategies:

  • Use interactive features, such as polls, quizzes, or question stickers, to prompt your audience to share their opinions, preferences, or experiences.

  • Create opportunities for user-generated content by encouraging your audience to share their stories or tag you in their posts.

  • Respond to comments, messages, or mentions promptly to build a sense of community and make your audience feel heard and valued.

TIKTOK

At the beginning of Scorpio Energy - Lasting for the 1st day of Scorpio Energy:


TikTok Posts
ASC ☾ ♃

An excellent time for posting your video content to TikTok. This activation is transiting over TikTok's natal Ascendant, Moon, and Jupiter in Scorpio in its combined natal charts. The Ascendant rules the first introduction, brand face, first awareness, or hint, which is fantastic for introducing your audience to something for the first time (especially since this transit is also a lunar return for TikTok, which begins a new cycle). And with the inclusion of Jupiter in this transit your content can gain expansion of reach as well as growth in other areas such as income and followers.

The energy under Scorpio is that of transformation and problem-solving, your audience is ready to do something about what they're struggling with and they're not afraid to dive in deep and do the work. So the content you share during this period should cut right to the point, beginning with your strongest or most controversial arguments first in your video, and then using the remaining part of the video to build your 'case', through a combination of perspective, evidence/data, and clear CTAs. After all, Scorpio is ruled by Mars so the focus here is specific clear action.

This is great for the beginning of a video series, as it is challenging to share everything you want to in a deep way in such a short video time limit.

Marketing Advice:

Create Engaging First Impressions: Leverage the influence of TikTok's Ascendant to make captivating and memorable first impressions with your TikTok videos.

Example Strategies:

  • Use attention-grabbing hooks or introductions in the first few seconds of your TikTok videos to capture viewers' interest.

  • Showcase behind-the-scenes content or provide sneak peeks to generate anticipation and curiosity among your audience.

  • Experiment with unique and creative ways to showcase your brand or products right from the start, leaving a lasting impression.

Explore Transformative and Taboo Topics: Embrace the transformative energy of Scorpio and Jupiter's influence to explore deep and taboo subjects in your TikTok content.

Example Strategies:

  • Share thought-provoking insights or personal stories related to taboo or transformative topics within your niche.

  • Provide educational or empowering content that helps your audience address pain points or overcome challenges.

  • Encourage open and honest discussions in the comments section to foster a sense of community and promote engagement.

Foster Growth and Financial Gains: Capitalize on Jupiter's influence to drive growth and financial gains through your TikTok content.

Example Strategies:

  • Share valuable tips, advice, or tutorials within your area of expertise to position yourself as an authority and attract a larger audience.

  • Collaborate with influencers or brands that align with your values to expand your reach and gain exposure.

  • Promote products or services that provide genuine value to your audience, leveraging TikTok's shopping features or affiliate programs to generate financial gains.

Tap into Emotion and Intuition: Utilize the Moon's influence to create emotionally resonant TikTok content that connects with your audience on a deeper level.

Example Strategies:

  • Use storytelling techniques to evoke emotions and create narratives that your audience can relate to.

  • Incorporate music, visual elements, or editing techniques that enhance the emotional impact of your TikTok videos.

  • Trust your intuition when creating content and experiment with different approaches to find what resonates most with your audience.

At the middle & end of Scorpio Energy - Beginning on the 2nd day of Scorpio Energy:


TikTok Posts
♄

In the second half of Scorpio, we see an activation of TikTok's natal Saturn, which indicates a time of building. Saturn presents challenges and resistance but also rewards efforts. When we see Saturn in a chart we know that this is where the work is, where the resources will go, and what will take the most time, but will also yield the most results.

Saturn is where businesses are built, and with this transit to TikTok's charts, consistent posting, over time with a well-curated strategy, videos that always draw them back to the same source, and not letting haters get you down are keys to building a successful TikTok Brand and ultimately a successful business where you see the growth of your efforts.

Here the focus is on transformation, solving legitimate problems, as well as using deep analytics and data to make sure that you are targeting the right words and audience with your work. Don't forget strong CTAs, and make sure that you have consistency not just through your posting, but also through the format of the content itself, find a video formula that gets you results and keep using it all the way throughout.

Under Saturn, we also understand conditioning, which removes anxiety from your viewers because they will always know what to expect from you, which makes them want to watch your content more often. What topics can you talk about endlessly, which topics are the core themes of your brand, offers, and messaging? Make sure you're calling upon these over and over again in your content.

Marketing Advice:

Establish a Solid Content Foundation: Harness the disciplined energy of Saturn to create a solid foundation for your TikTok content.

Example Strategies:

  • Develop a content strategy that aligns with your long-term goals and objectives.

  • Create a consistent posting schedule to establish reliability and build anticipation among your audience.

  • Focus on providing valuable and informative content that demonstrates your expertise and positions you as a reliable source of information.

Dive Deep into Taboo and Transformative Topics: Embrace Scorpio's influence to explore deep, taboo, and transformative subjects in your TikTok videos.

Example Strategies:

  • Research and share valuable insights on topics that are often misunderstood or considered taboo within your niche.

  • Offer practical solutions and guidance to address pain points and help your audience navigate through challenging situations.

  • Encourage open discussions and provide a safe space for your audience to share their thoughts and experiences related to the topics you explore.

Demonstrate Authority and Expertise: Utilize Saturn's energy to establish yourself as an authority figure and build trust with your TikTok audience.

Example Strategies:

  • Share educational content that showcases your expertise and offers actionable advice or tips.

  • Collaborate with other experts or influencers in your industry to enhance your credibility and expand your reach.

  • Engage with your audience through Q&A sessions or by responding to comments, demonstrating your knowledge and commitment to providing value.

Maintain Authenticity and Emotional Connection: Infuse your TikTok content with authenticity and emotional depth to resonate with your audience.

Example Strategies:

  • Share personal stories or experiences that align with the transformative themes you explore.

  • Use storytelling techniques to create an emotional connection with your viewers and evoke empathy.

  • Encourage audience participation and engagement by asking thought-provoking questions or inviting them to share their own stories.


YOUTUBE

At the beginning of Scorpio Energy - Lasting for the 1st day of Scorpio Energy:


YouTube Videos, Engagement, SEO
☿

I can't think of a better period to create and share your video content on YouTube. This transit is activating YouTube's natal Mercury in Scorpio, which indicates the topics of interest and goals of YouTube's viewers, and helps you to know exactly what they're looking for from you, and what makes successful channels and creators on the platform.

Here with Mercury in Scorpio, your audience is specifically searching for content that solves a problem. They want to know and understand the core issues of their struggles and find a solution to them. Scorpio also indicates content that hints at secrets, conspiracies, hidden information, well-studied results, and the very mechanisms of why things work the way they do. This also alludes to YouTube's issues with censoring (Scorpio) content and information (Mercury).

There is a 'do it yourself' approach to content shared on YouTube, whether it be providing behind-the-scenes, demonstrations, walkthroughs, and more deeply educational material, as well as the need to get right to the point quickly, by letting them know what they're getting in the video by watching it, as well as using highly keyed in words and phrases in your titles and video covers.

Make sure you've done your research on what your audience wants from you on this platform, what problems they have and what solutions you offer, and how it's different from what's commonly accepted.

The power of SEO, meta tags, and deep analytics cannot be underestimated at this point.

Marketing Advice:

Dive into Profound and Taboo Topics: Embrace Scorpio's influence to explore deep, profound, and taboo subjects in your YouTube videos.

Example Strategies:

  • Conduct in-depth research on topics that are less commonly discussed or that challenge conventional thinking within your niche.

  • Provide comprehensive and informative content that offers valuable insights and addresses the root causes of problems.

  • Approach taboo subjects with sensitivity, respect, and a desire to educate and bring awareness to your audience.

Deliver Insightful and Educational Content: Utilize Mercury's influence to offer informative and educational content on your YouTube channel.

Example Strategies:

  • Share tutorials, how-to videos, or informative guides that help your audience gain knowledge or develop new skills.

  • Create educational series or playlists that cover a range of topics within your niche, demonstrating your expertise and authority.

  • Conduct interviews or collaborations with experts in your field to provide unique perspectives and valuable insights to your viewers.

Engage in Thought-Provoking Discussions: Foster intellectual engagement and invite your audience to participate in thought-provoking discussions.

Example Strategies:

  • Pose open-ended questions or present controversial statements to stimulate critical thinking and encourage viewers to share their opinions.

  • Create content that sparks meaningful conversations, encourages dialogue, and invites viewers to share their personal experiences or insights.

  • Respond to comments and engage with your audience, fostering a sense of community and creating a space for exchanging ideas.

Create Emotional Connection and Authenticity: Infuse your YouTube content with emotional depth and authenticity to resonate with your audience.

Example Strategies:

  • Share personal stories, experiences, or challenges that align with the deep themes you explore.

  • Express vulnerability and authenticity in your videos, allowing your viewers to connect with you on an emotional level.

  • Incorporate storytelling techniques to engage and captivate your audience, evoking empathy and relatability.

At the middle & end of Scorpio Energy - Beginning on the 2nd day of Scorpio Energy:


YouTube Videos, Engagement, SEO
♃

In the second half of Scorpio energy we have another potent activation to YouTube's chart with the Moon Conjunct YouTube's natal Jupiter in Scorpio. Jupiter represents teaching, information, personal growth, spirituality, taking risks, and in Scorpio it also rules our obsessions and secret interests. The Moon rules the public and so at this time, content that meets these needs within your following and subscribers on YouTube will do best.

Jupiter also indicates opportunities for financial growth as well as follower growth and publicity, and so one of the ways you can become more known in your field is by sharing secrets, dispelling myths, addressing taboos, and providing deeper answers to your audience that are highly valuable, and help them to grow and accelerate. Overall a great time to publish content to your YouTube Channel, especially on topics that are highly sought after in your industry, and help them to learn how to do something specific.

This can also be used for direct sales, after providing that valuable data and information to them. Use clear CTAs and don't be afraid to invite them on a journey with you.

Marketing Advice:

Share Transformative and Inspiring Content: Embrace Jupiter's influence to share transformative and inspiring content on your YouTube channel.

Example Strategies:

  • Create videos that offer personal growth tips, motivational stories, or strategies for overcoming challenges.

  • Share success stories or case studies that demonstrate how individuals or businesses have transformed their lives or achieved their goals.

  • Collaborate with experts or influencers in your niche to provide diverse perspectives and insights that inspire and empower your audience.

Teach and Educate Your Audience: Utilize Jupiter's influence to teach and educate your audience through valuable content.

Example Strategies:

  • Create tutorial videos, step-by-step guides, or educational series that help your viewers learn new skills or gain knowledge in your niche.

  • Share your expertise and provide actionable advice, tips, or strategies that can support your audience in their personal or professional development.

  • Conduct live streams or webinars where you can directly interact with your audience, answer questions, and offer educational sessions.

Explore Taboo Topics and Deep Insights: Harness Scorpio's influence to dive deep into taboo subjects and provide profound insights to your audience.

Example Strategies:

  • Create videos that tackle taboo or sensitive topics within your niche, addressing them with empathy, understanding, and a desire for growth and healing.

  • Share personal stories or experiences that highlight the transformative power of addressing pain points or getting to the root of an issue.

  • Conduct interviews or conversations with experts or thought leaders in your field, exploring deep and thought-provoking questions.

Build Relationships and Collaborate: Leverage Jupiter's influence to build relationships, collaborate with others, and expand your network.

Example Strategies:

  • Reach out to fellow YouTubers or content creators for collaboration opportunities such as guest appearances, joint projects, or cross-promotion.

  • Engage with your audience by responding to comments, hosting Q&A sessions, or featuring viewer-generated content in your videos.

  • Participate in industry events, conferences, or online communities to connect with like-minded individuals and expand your reach.

TWITTER

At the beginning of Scorpio Energy - Lasting for the 1st day of Scorpio Energy:


Twitter Posts
⨀ ♀☋

During this transit, we see a triple activation to Twitter's combined natal charts, with the Moon conjunct with Twitter's natal Sun, Venus, and South Node in Scorpio. The South Node among many things indicates what is being hidden, losses, the past, and what we are moving away from, or rather the very foundations on which we stand, that we are building up from.

When it comes to planning our social media with activation to the South Node, we can see this as an opportunity to re-share something that was already shared previously (either our own or someone else's content, or news), and then build a base off of that content (either for or against), or using it to re-introduce concepts.

With Twitter, we also have the ability to create threads, which can be filled with previously shared or discussed resources and turn them into 'new content'. We can also see this as 'coming away from' (South Node) secrets (Scorpio) and using them to reveal truths to our followers.

Here we also see an activation to Venus and the Sun which is to share what we love or are passionate about, and what aligns with our values, to write beautifully and deeply, and with the Sun we see this made visible as the Sun naturally spotlights or brings attention to what we are sharing, exposing our audience to what we want them to see, or understand.

This is a great time to share powerful, transformative, deep, truthful, and engaging content on your Twitter, especially previous content, or other people's content, and use it to your own benefit. You can also use it to drive traffic and interest to your work, your offers, your launches, and promotions through clear CTAs.

Marketing Advice:

Shine a Spotlight on Valuable Content: Utilize the Sun's influence to shine a spotlight on valuable content that captures attention and raises awareness.

Example Strategies:

  • Share thought-provoking quotes, insights, or statistics that resonate with your audience and encourage engagement.

  • Highlight your expertise by sharing valuable tips, advice, or industry-related knowledge that helps your followers.

  • Feature success stories or testimonials from satisfied customers to showcase the value of your products or services.

Repurpose and Reintroduce Old Content: Leverage the power of the South Node to repurpose and reintroduce old content for renewed engagement and reach.

Example Strategies:

  • Take advantage of Twitter's format to repurpose blog posts, articles, or videos by extracting key points and sharing them as tweet threads.

  • Share updates or reminders about previously published content that is still relevant and valuable to your audience.

  • Revisit past conversations or discussions by resurfacing older tweets and inviting new engagement and input.

Address Taboo Topics and Dive Deep: Embrace Scorpio's influence to address taboo topics, dive deep into subjects, and offer profound insights.

Example Strategies:

  • Share tweets that address sensitive or controversial topics within your niche, providing a unique perspective or solutions.

  • Engage in open and respectful discussions about complex issues, encouraging your followers to share their thoughts and experiences.

  • Offer in-depth analysis or explanations on intricate subjects, providing valuable information that educates and sparks conversations.

Cultivate Authentic Relationships: Utilize Venus' influence to build authentic relationships, foster engagement, and boost sales and cash flow.

Example Strategies:

  • Show genuine appreciation for your followers by responding to their tweets, retweeting their content, or giving shout-outs.

  • Use Twitter's polling feature to gather insights, opinions, or preferences from your audience, allowing them to feel involved and valued.

  • Promote exclusive offers, discounts, or limited-time deals that align with your followers' values and interests, creating a sense of exclusivity.

Twitter Community Spaces
☋

As shared above, activations to the South Node can be a bit tumultuous if not used correctly and can indicate, losses, whether it be financial, energetic, or reputationally. The South Node also represents the 'full cup' so to speak, what we are entering into this life with, and in a Community Space you can use it to leverage discussions based on your expertise, your history, your experiences, your past connections, and to re-introduce older topics, and content that you have previously explored in detail whether it be on Twitter or another platform.

Community Spaces are private discussions based around a central theme or topic, where others are invited to dialogue within that community around those topics. They are not necessarily open to everyone and are intended to be more invite-only or private.

Here you can create a bit of exclusivity around the content you are sharing and teaching at this time, and under Scorpio, the themes I mentioned above still apply - revealing secrets, hidden information, conspiracies, valuable data, problem-solving, transformation, addressing root issues and taking big action.

Marketing Advice:

Repurpose and Reintroduce Past Content: Harness the power of the South Node to repurpose and reintroduce past content within your Twitter Community Spaces.

Example Strategies:

  • Revisit and expand upon popular or impactful discussions or topics from previous Community Spaces sessions, diving deeper into the subject matter.

  • Share excerpts or highlights from previous Community Spaces sessions, encouraging participants to revisit the conversation and engage further.

  • Incorporate past content, such as blog posts, articles, or videos, into your Community Spaces discussions, providing additional context and insights.

Address Taboo Topics and Foster Emotional Exploration: Embrace Scorpio's influence to address taboo topics and foster emotional exploration within your Twitter Community Spaces.

Example Strategies:

  • Create safe and supportive environments within your Community Spaces for participants to share personal stories, experiences, or challenges related to taboo subjects.

  • Facilitate open discussions about sensitive topics, allowing participants to express their perspectives, ask questions, and find solutions together.

  • Invite guest experts or speakers who can provide insights and guidance on topics that are often avoided or overlooked.

Encourage Problem-Solving and Root Cause Analysis: Engage your Twitter Community Spaces participants in problem-solving and encourage exploration of the root causes of issues.

Example Strategies:

  • Frame your Community Spaces discussions around identifying and addressing common pain points or challenges within your niche.

  • Invite participants to share their experiences and insights on overcoming specific obstacles, creating a collaborative problem-solving environment.

  • Explore the underlying motivations and emotions behind certain issues, facilitating deep discussions that lead to transformative solutions.

Cultivate Authentic Connections and Support: Foster authentic connections and provide support within your Twitter Community Spaces.

Example Strategies:

  • Actively engage with participants by responding to their questions, comments, or insights during Community Spaces sessions.

  • Create opportunities for participants to connect with one another, such as through breakout rooms or networking sessions within your Community Spaces.

  • Offer resources, recommendations, or referrals to help participants navigate challenges or access additional support.

At the middle & end of Scorpio Energy - Beginning on the 2nd day of Scorpio Energy:


Twitter Posts
♃ Rx

Under this transit in the second half of Scorpio, we see the Moon Conjunct Twitter's natal Jupiter Retrograde. In general, Jupiter rules publicity, expansion, abundance, risk-taking, personal growth, information, and teaching. When it's retrograde the influences are stunted or experienced more slowly or internally.

This transit indicates that what you are sharing now may take longer to seed, and may require a longer runway to build. When we think in terms of marketing there is some marketing that is intended simply to pave the way, to slowly embed itself in our minds, so that there is no other solution, or so that we are exposed to something long before it becomes prominent in our lives. An example of this is product placement in movies through the 80s and 90s. These brands have become central to our lives over the course of time simply because we saw them everywhere, even though they may not have been consistently directly promoted.

Under this transit, this is an important time, especially from a writing or academic standpoint to publish your work on Twitter, if not just to have it timestamped as to its release, but to also expose your audience to the content long before its time has arrived. So that when you are ready to promote it, your audience is already comfortable with it. This transit can also open up opportunities for cross-promotion, and cross-publicity through sharing content or having others share your content, where you leverage the audience of others to achieve your goals.

Marketing Advice:

Reflect and Reevaluate: Use the introspective energy of Jupiter Retrograde to reflect on your Twitter posts and reevaluate your strategies.

Example Strategies:

  • Take a step back and assess the effectiveness of your previous Twitter posts, looking for areas of improvement or missed opportunities.

  • Revisit your content and messaging, ensuring they align with your core values and resonate with your target audience.

  • Engage in self-reflection to identify any hidden patterns, themes, or areas of growth within your Twitter posts.

Address Taboo Topics and Dive Deep: Embrace Scorpio's influence to address taboo topics and dive deep into subjects that resonate with your audience.

Example Strategies:

  • Explore controversial or sensitive topics within your Twitter posts, providing insights, alternative perspectives, and fostering healthy discussions.

  • Encourage your followers to engage in open and honest conversations, inviting them to share their thoughts, experiences, and opinions.

  • Dive deep into specific subjects, uncovering hidden truths, and providing valuable information and resources to your audience.

Focus on Personal Growth and Empowerment: Use the introspective energy of Jupiter Retrograde to inspire personal growth and empower your audience through your Twitter posts.

Example Strategies:

  • Share personal stories of growth, transformation, and overcoming challenges, inspiring your followers to embark on their own journeys.

  • Provide educational content, tutorials, or tips that empower your audience to develop new skills, achieve their goals, or improve their lives.

  • Offer resources, book recommendations, or tools that support personal development and self-improvement.

Seek Hidden Opportunities and Create Financial Awareness: Uncover hidden opportunities and create financial awareness within your Twitter posts.

Example Strategies:

  • Share insights, tips, or strategies related to financial management, budgeting, investing, or building wealth.

  • Highlight hidden opportunities in the market or industry, providing your audience with valuable information to make informed decisions.

  • Collaborate with experts or financial influencers to provide expert advice or perspectives on financial matters.

Twitter Spaces
MC

An exceptional time to hold or participate in Twitter Spaces in the second half of Scorpio energy. Here we see the Moon conjunct Twitter Spaces Midheaven which is our reputation, social standing, and career recognition.

This transit brings attention to you and your work and your standing reputation (so long as it's authentic and you've been ethical) in a positive way. Here we can build relationships, rapport, and history through our work, and become more recognized in our field and through overlapping industries through our work and public reputation.

The work, discussions, and issues you raise at this time have the power to 'stick', and if you have been working towards something for a while you may find at this time it begins to get more attention, especially through participating in Twitter Spaces.

Under the energy of Scorpio, it's important to ensure the discussions go deep and provide not only the motivation and impetus to change but also the path forward - come prepared with solutions.

Marketing Advice:

Establish Expertise and Reputation: Leverage the influence of the Midheaven to establish your expertise and reputation within your Twitter Spaces conversations.

Example Strategies:

  • Invite guest speakers or experts in your field to participate in your Twitter Spaces, showcasing their knowledge and expertise.

  • Share valuable insights, research, or experiences related to your industry or niche, positioning yourself as a trusted authority.

  • Engage in thoughtful and well-informed discussions, providing valuable perspectives and analysis on relevant topics.

Address Taboo Topics and Encourage Deep Exploration: Embrace Scorpio's influence to address taboo topics and encourage deep exploration within your Twitter Spaces conversations.

Example Strategies:

  • Create safe and inclusive spaces for discussing sensitive or controversial topics, allowing participants to share their thoughts and experiences.

  • Facilitate in-depth conversations that go beyond surface-level discussions, encouraging participants to dive deep and explore the underlying issues.

  • Foster an environment of openness, trust, and vulnerability, allowing for emotional exploration and healing within your Twitter Spaces.

Seek Truth and Problem-Solving: Use the transformative energy of Scorpio to seek truth and engage in problem-solving within your Twitter Spaces conversations.

Example Strategies:

  • Encourage critical thinking, analysis, and the exploration of alternative perspectives to uncover hidden truths or challenge conventional wisdom.

  • Collaborate with participants to address common pain points, providing practical solutions and insights.

  • Foster a supportive and collaborative atmosphere, where participants feel empowered to share their challenges and collectively work towards solutions.

Build a Community of Authenticity and Trust: Leverage the transformative energy of Scorpio to build a community of authenticity and trust within your Twitter Spaces conversations.

Example Strategies:

  • Encourage participants to share their authentic stories, experiences, and vulnerabilities, fostering a sense of connection and empathy.

  • Establish clear guidelines and expectations for respectful and constructive dialogue, creating a safe space for participants to express themselves.

  • Engage in active listening, empathy, and validation, ensuring all participants feel heard and valued within the Twitter Spaces.

LINKEDIN

At the beginning of Scorpio Energy - Lasting for the 1st day of Scorpio Energy:


LinkedIn Posts, Articles, Lead Gen
⨀ ☿♀

One of the best periods to be posting to your LinkedIn and nourishing your relationships on the platform through strategy and networking. Here we have the transit Moon conjunct LinkedIn's Sun, Mercury, and Venus in Scorpio, highlighting a spotlight on your content, bringing energy and vitality to the themes you're discussing, as well as Mercury (thinking, understanding, teaching, communicating, learning, and information), and Venus (values, finances, emotional expression, and understanding), under the energy of Scorpio (problem-solving, willpower, change, transformation).

This can be an excellent period to share content (whether video or written) or to focus on lead generation on the platform from a problem-solving perspective. Make sure you are clear on what your audience is struggling with, talk to these problems through the lens of symptoms, shifting the blame away from them towards proactiveness, including what solutions are available to them and how you can help. The goal here is inspiration and motivation and not sugarcoating real issues. Scorpio appreciates high-value actionable information, secrets, behind-the-scenes, demonstrations, and facilitation of change.

If you are posting to LinkedIn, or connecting with leads through the platform as a part of your marketing and launching strategy this is a great time to invite and sell directly as the energy of this Moon is to do something about what's not working. So long as your audience is warm and aware of what's at the root of their problems (through your marketing strategy) you'll find your offers land better at this time.

Marketing Advice:

Shine a Spotlight on Your Expertise: Utilize the influence of the Sun to shine a spotlight on your expertise and increase awareness of your professional presence on LinkedIn.

Example Strategies:

  • Share thought-provoking articles, industry insights, or innovative ideas that demonstrate your knowledge and expertise.

  • Engage in meaningful discussions by commenting on relevant posts, offering valuable insights, and showcasing your expertise.

  • Leverage LinkedIn's publishing platform to write and share well-researched articles, establishing yourself as a thought leader in your field.

Communicate Valuable Information: Leverage the power of Mercury to communicate valuable information and engage with your LinkedIn audience.

Example Strategies:

  • Provide educational content, tutorials, or industry tips to help your connections learn and grow professionally.

  • Conduct research and share data-driven insights to add value to your network's understanding of your industry.

  • Offer training or webinars on relevant topics, positioning yourself as a trusted resource for professional development.

Express Authentic Values and Build Relationships: Tap into Venus' influence to express authentic values and build meaningful relationships with your LinkedIn connections.

Example Strategies:

  • Share content that aligns with your values and showcases your authentic self, helping to build trust and credibility with your audience.

  • Engage in conversations that address pain points, challenges, and opportunities within your industry, fostering authentic and genuine connections.

  • Utilize storytelling techniques to share personal experiences or success stories that resonate with your audience and inspire engagement.

Explore Deep Topics and Foster Emotional Connection: Embrace Scorpio's influence to explore deep topics and foster emotional connection on LinkedIn.

Example Strategies:

  • Write articles or posts that dive deep into industry trends, challenges, or thought-provoking questions, inviting your connections to engage in meaningful discussions.

  • Share personal stories or experiences that highlight your journey, lessons learned, and emotional insights related to your professional field.

  • Show empathy and understanding by actively listening and responding thoughtfully to the comments and messages you receive.

At the middle & end of Scorpio Energy - Beginning on the 2nd day of Scorpio Energy:

LinkedIn Posts, Articles, Lead Gen
☋

Unlike earlier on in this Scorpio transit, this period in the second phase of Scorpio energy is not about presenting new information but rather old information repackaged, a follow-up period, or leveraging what you've already built.

The South Node can denote a period of loss if it is not used well, here we are focusing on our warm audience, and nurturing them by re-presenting older information, creating discussions around previously discussed themes and issues, and using this as a jumping-off point.

Think about your past, your experiences, what you've already built, how that benefits you now and how can you use it at this time, even indirectly to strengthen your content, your offers, and your marketing.

Think about your lead generation process, is there anywhere it's dropping off that could be improved upon at this time?

Think about the long-term transformation of your offers and services, what do you have in place to make sure no one is falling through the cracks?

This is a good time to make improvements to what you've already built.

Marketing Advice:

Repurpose and Reintroduce Old Content: Take advantage of the South Node's influence to repurpose and reintroduce your old content on LinkedIn.

Example Strategies:

  • Review your previous articles, blog posts, or presentations and update them with fresh insights or new data.

  • Share throwback posts that received positive engagement in the past, adding a new perspective or asking your audience for their updated thoughts.

  • Revisit past topics or themes that are still relevant and expand upon them with additional information or case studies.

Dive Deep into Industry Secrets and Taboos: Embrace Scorpio's influence to explore industry secrets, taboos, and hidden truths on LinkedIn.

Example Strategies:

  • Create content that uncovers lesser-known insights or industry secrets, providing valuable information to your audience.

  • Address taboos or controversial topics within your industry, offering a unique perspective and initiating thoughtful discussions.

  • Share personal experiences or stories related to your professional journey that reveal important lessons or hidden truths.

Solve Problems and Address Pain Points: Utilize the Scorpio energy to focus on problem-solving and address pain points in your LinkedIn content.

Example Strategies:

  • Identify common challenges or pain points within your industry and provide practical solutions or tips to help your audience overcome them.

  • Conduct surveys or polls to gather information about the pain points your connections are experiencing, and create content that directly addresses those concerns.

  • Offer free resources, templates, or guides that can help your audience navigate common obstacles and achieve their goals.

Create Emotional Connections: Foster emotional connections with your LinkedIn audience by diving deep into topics that resonate with their experiences.

Example Strategies:

  • Share personal stories or anecdotes that evoke emotions and create a sense of relatability with your audience.

  • Use storytelling techniques to communicate your professional journey, including the challenges, successes, and lessons learned along the way.

  • Encourage engagement by asking thought-provoking questions that tap into your audience's emotions and invite them to share their perspectives.

PODCASTING

At the middle & end of Scorpio Energy - Beginning on the 2nd day of Scorpio Energy:

Google Podcasts
♃ Rx

Under this transit, we see an activation of Google Podcast's natal Jupiter Retrograde in Scorpio. Jupiter naturally rules publishing and PR and here we see it in retrograde, which indicates that the content that is shared at this time may not reach as far as we desire immediately but over time and through cohesive strategy can build the following we desire especially if we focus on tangible, deep and engaging content and interviews.

The energy of Scorpio is focused on action, as well as covering more taboo themes, wounds, struggles, and pulling back the curtain. This can also indicate that rather than taking action outside of oneself, your listeners may be more prone to take action within themselves as a result of what they're listening to in your podcast, and they may also be more inclined to keep what they're listening to private from others (Scorpio) as it may not be commonly accepted information.

This is a great time to host interviews, and discussions and cover more secret, taboo, or intimate subjects in your podcast and share it with your audience.

Marketing Advice:

Reflect and Review: Use the Jupiter Retrograde energy to reflect on your podcasting efforts and review your content strategy on Google Podcasts.

Example Strategies:

  • Take the time to review your past podcast episodes and evaluate their performance. Identify strengths and weaknesses, and consider ways to improve your content moving forward.

  • Analyze listener feedback and reviews to gain insights into what resonates with your audience and how you can refine your podcast.

  • Reflect on your personal growth as a podcaster and consider areas where you can expand your knowledge or skills to enhance the quality of your episodes.

Address Taboos and Secrets: Embrace Scorpio's influence to address taboos, delve into secrets, and explore hidden truths through your podcast on Google Podcasts.

Example Strategies:

  • Choose topics that are considered taboo or less explored within your podcasting niche. Provide a fresh perspective and offer valuable insights to your audience.

  • Invite experts or guests who can shed light on hidden aspects or reveal insider knowledge related to your podcasting subject matter.

  • Engage in thought-provoking discussions about controversial or secretive topics, allowing your listeners to explore deeper layers of understanding.

Problem-Solving and Healing: Leverage Scorpio's energy to focus on problem-solving and addressing pain points in your podcast episodes on Google Podcasts.

Example Strategies:

  • Identify common challenges or pain points within your target audience and dedicate episodes to addressing these issues. Provide practical advice, solutions, or resources that can help your listeners overcome their obstacles.

  • Interview experts or professionals who specialize in problem-solving within your podcasting niche. Offer valuable insights and actionable steps for listeners to implement in their lives.

  • Explore topics related to personal growth, self-improvement, or healing wounds. Share stories of resilience and strategies for navigating difficult situations.

Emphasize Deep Emotional Exploration: Create episodes on Google Podcasts that encourage deep emotional exploration and connect with your audience on a profound level.

Example Strategies:

  • Design episodes that evoke emotions and engage your listeners on an intimate level. Share personal stories, experiences, or interviews that resonate with their emotions and experiences.

  • Dive deep into the root causes of certain emotions or psychological challenges, providing insights and tools for emotional healing and growth.

  • Encourage audience interaction by inviting them to share their own stories or reflections on the podcast's topic. Create a supportive community where listeners can engage and connect with each other.

WRITING & PUBLISHING

At the beginning of Scorpio Energy - Lasting for the 1st day of Scorpio Energy:


Google Search, SEO, Publishing
♀ Chiron

This can be an excellent time to post content to your blog and invest additional time in your SEO strategy as we have the Moon conjunct with Google's natal Venus and Chiron in Scorpio. Here we see that Google prioritizes legitimate sources that provide answers to core issues and challenges that people have. 

When we think of search results and what users are typing into Google Search, they are often typing questions to problems they have and we can see that highlighted here in this transit. Knowing the search data that clients are typing into Google can help you in creating relevant content that gets prioritized by Google in its search results.

We can also see here with this Scorpio energy that Google will also prioritize the content it WANTS you to see, as it's not an unbiased source, so it's best to ensure that you are also finding other ways to drive traffic to your website and content outside of Google because having good metadata and SEO isn't always enough especially if the topics you cover are more controversial or go against commonly held narratives or the interests of Google itself.

The purpose of the content at this time is content that has feeling, that expresses shared values, and passion (Venus), addresses core issues and provides solutions (Scorpio), and is relevant to the pain and challenges they are encountering (Chiron).

Marketing Advice:

Align with Core Values: Connect with Google's natal Venus to align your publishing, writing, blogging, and SEO efforts with your core values and passions.

Example Strategies:

  • Define your brand's core values and ensure they are reflected in your content and SEO strategy. Authenticity and alignment with your values will resonate with your audience.

  • Craft blog posts and articles that are meaningful to you and your target audience. Share insights, experiences, and perspectives that align with your passions.

  • Use SEO techniques to optimize your content for relevant keywords and phrases that reflect your values and resonate with your target audience.

Address Collective Wounds: Embrace the influence of Google's natal Chiron to address collective wounds and struggles through your publishing, writing, blogging, and SEO efforts.

Example Strategies:

  • Identify the pain points and challenges faced by your target audience. Create content that provides insights, solutions, and support for these issues.

  • Share personal stories or case studies that highlight overcoming obstacles and finding healing. This can inspire and resonate with your audience, fostering a sense of connection and empathy.

  • Use SEO research to identify commonly searched topics related to collective wounds or struggles. Create optimized content that provides valuable information and resources.

Dive Deep into Topics: Utilize Scorpio's influence to dive deep into your writing and SEO strategies, exploring hidden truths and addressing complex issues.

Example Strategies:

  • Choose topics that go beyond surface-level discussions and delve into the underlying causes and roots of issues. Offer in-depth analysis, research, and unique perspectives.

  • Incorporate storytelling techniques to engage readers and make emotional connections. Share personal experiences or case studies that shed light on the topic at hand.

  • Implement SEO tactics such as long-tail keywords and in-depth content optimization to rank higher in search results for specific niche topics.

Provide Solutions and Healing: Use your publishing, writing, blogging, and SEO efforts to provide solutions and promote healing for your audience.

Example Strategies:

  • Offer actionable advice, tips, and resources in your blog posts and articles that address the pain points and struggles of your target audience.

  • Share success stories or testimonials that highlight the positive impact of your solutions. This can instill hope and inspire your readers.

  • Optimize your website and content for search terms related to problem-solving, self-improvement, and healing, increasing your visibility to those seeking solutions.

Patreon
♄ Rx

During this transit, we see an activation of Patreon's natal Saturn Retrograde in Scorpio. Saturn retrograde indicates a lack of commitment, a slower commitment process, or a delayed process of discipline around the themes of the sign it's in, in this case, Scorpio.

The question we may want to ask ourselves is what need does my Patreon fill, what problems do my Patrons (and Patrons to be) have, and how important is it to them to solve them, is this the right platform for them to get the support, information, and resources they need to do that, do they need more help, more information, more motivation to make these changes?

The answers to this question may help you define your tiers and other options you may want to create to offer support to your community. Under Scorpio, the desire here is to address the root of the issues at hand and what they are struggling most with, however with Saturn being retrograde their commitment to truly doing something about it, or committing the time necessary to see the transformation they desire may not be there immediately, so you may decide the content you put on your Patreon is structured to help build this discipline within your community so that they are ready over time to go deeper into the materials and application.

This transit also highlights the ability to explore topics without needing to commit to them right away allowing your community to decide for themselves what feels right for them.

Either way here the content is more focused on building foundations, core themes, and root issues to bring about the support they need. Think of what your core materials are that your Patrons have access to when joining your Patreon, is there anything missing or anything that you can add to solidify this process? This may also help inform the types of content you choose to release on a monthly basis, with one of those pieces being core material (Saturn).

Marketing Advice:

Revisit and Re-Explore: Embrace the influence of Patreon's natal Saturn Retrograde to question and revisit your publishing, writing, marketing, content creation, and strategy.

Example Strategies:

  • Review your existing content and identify valuable foundational pieces that can be re-shared or repurposed for your audience. Focus on content that resonated well in the past and explore ways to present it in a fresh and engaging manner.

  • Re-evaluate your marketing approaches and strategies. Assess what has been effective and what needs adjustment. Experiment with new ideas while remaining aligned with your core values and goals.

  • Take the time to reflect on the systems and structures in place for your content creation and membership growth. Identify areas for improvement and make necessary adjustments to enhance the experience for your audience.

Address Pain Points: Utilize the influence of Scorpio to address pain points and dive deep into the root issues that resonate with your audience.

Example Strategies:

  • Conduct audience research to identify the challenges, pain points, and desires of your target audience. Create content that directly addresses these issues and provides practical solutions.

  • Offer in-depth analysis and insights on topics that have a significant impact on your audience. Go beyond surface-level discussions and provide valuable information that helps them overcome obstacles and achieve their goals.

  • Engage with your audience through comments, direct messages, or Q&A sessions to understand their individual pain points. Tailor your content to provide personalized support and guidance.

Focus on Membership Growth: Leverage the transit of the Moon in Scorpio to enhance your membership growth strategies on Patreon.

Example Strategies:

  • Develop exclusive content for your Patreon members that dives deeper into the topics they are most interested in. Provide additional value, insights, and behind-the-scenes access to foster a sense of exclusivity and connection.

  • Create a sense of community among your Patreon members through engagement activities such as live Q&A sessions, virtual events, or private forums. Encourage interaction and foster a supportive environment.

  • Offer special promotions, discounts, or incentives for new members to join your Patreon community. Highlight the unique benefits and perks they will receive by becoming a patron.

Substack
♃ ASC

This is a very auspicious transit for your Substack publications, here we see the Moon transit to Substack's natal Jupiter and Ascendant in Scorpio. In a platform's chart Jupiter rules growth, abundance, expansion, personal development, publishing, PR, teaching, cash flow, and belief systems.

Under the influence of Scorpio, the exploration of these topics takes on a deeper approach, with an exploration of the truth, uncovering information, revealing secrets, deeper research and study, and transformation through information and knowledge (Jupiter).

We also have activation of Substack's Ascendant, which rules the first impression that a reader gets of your Substack, as well as how they view you, and the content they consume first, the Ascendant speaks to the 'first face' of the brand, or first interaction and experience a reader has. As well it can be very useful to plant seeds and acts as a 'hint' or a preview of the content, of which Substack is naturally built.

The structure of Substack allows you to decide which of your content is for your paid subscribers, and which pieces are for everyone, and it also allows you to provide a portion of an article or piece, and a paywall placed partway through to encourage people to support your work and get access to the rest.

This particular transit works very well for his model and indicates a great time for you to publish new content, maybe with a preview (Ascendant), and ask them to subscribe to get the rest (Jupiter) so that they can support you in continuing to do your research and uncover more truths (Scorpio).

The key message with this transit is transformative content that awakens something in your subscribers and also welcomes new subscribers to support your Substack.

Marketing Advice:

Embrace Expansion and Growth: Leverage the influence of Substack's natal Jupiter to expand your reach and cultivate growth in your publishing, PR, teaching, and personal growth efforts.

Example Strategies:

  • Explore topics and themes that resonate with a broader audience. Consider diversifying your content to attract readers from different backgrounds and interests.

  • Collaborate with other Substack writers or industry influencers to create joint publications or guest posts. This cross-promotion can introduce your work to new readers and expand your network.

  • Utilize social media platforms and other channels to promote your Substack newsletter and reach a wider audience. Engage with communities that align with your content and share valuable insights to attract new subscribers.

Create Compelling First Impressions: Capitalize on Substack's natal Ascendant by crafting compelling first impressions and engaging behind-the-scenes content.

Example Strategies:

  • Pay attention to your newsletter's design, branding, and layout to create an aesthetically pleasing and user-friendly experience for your readers. Use visuals and formatting that align with your content's tone and messaging.

  • Develop intriguing previews, trailers, or announcements for upcoming newsletter content. Tease your audience with exclusive insights or behind-the-scenes information to generate excitement and anticipation.

  • Offer exclusive behind-the-scenes content to your subscribers, such as sneak peeks, bonus material, or early access to upcoming publications. This creates a sense of exclusivity and fosters a deeper connection with your audience.

Dive Deep and Address Pain Points: Harness Scorpio's influence to dive deep into topics, address pain points, and provide transformative content for your Substack subscribers.

Example Strategies:

  • Conduct in-depth research and provide comprehensive analysis on subjects that resonate with your audience. Address complex issues, offer unique perspectives, and provide practical solutions to their challenges.

  • Engage in personal growth and share your own journey, vulnerabilities, and lessons learned with your readers. Authenticity and vulnerability can create a deep connection and foster trust.

  • Encourage open dialogue and invite your subscribers to share their experiences and perspectives. Create a safe and supportive space for discussions, allowing your community to dive deep into the topics you cover.

At the middle & end of Scorpio Energy - Beginning on the 2nd day of Scorpio Energy:

Google Search, SEO, Publishing
♂

This can be a well-positioned period to publish content to your blog or improve your SEO on your website, as well as place paywalls or lead magnets within your articles and posts, as we have the Moon transiting Google's natal Mars in Scorpio. Mars is focused on very specific actions, and what motivates your readers to take that actions. This is also a great time for deeper analytics (Scorpio) on your website, and setting up a system that helps to drive (Mars) traffic to your website.

The articles you publish at this time should be action-oriented, with very clear CTAs, and be focused on increasing traffic of your ideal readership. This can also be used if you are in launch mode, and are using articles or your website to drive traffic to a sales page, or shopping cart. Here we have the focus of Mars in Scorpio (Results/transformation) and so if you are leveraging your website to increase sales, using things like timers, pixels for ad retargeting, live chat boxes, and the like are all excellent potential uses of this transit.

Marketing Advice:

Harness the Power of Action and Momentum: Utilize the influence of Google's natal Mars in Scorpio to drive action, create momentum, and optimize your publishing, writing, marketing, and content creation efforts.

Example Strategies:

  • Implement clear and compelling calls-to-action (CTAs) in your content to guide your audience towards desired actions, such as subscribing, purchasing, or engaging with your offerings.

  • Leverage urgency and scarcity tactics in your marketing campaigns, such as limited-time offers or exclusive access to create a sense of motivation and encourage prompt action.

  • Consistently update and optimize your content to maintain momentum and ensure it aligns with your audience's needs and preferences. This includes refreshing outdated articles, improving SEO elements, and staying on top of industry trends.

Dive Deep and Address Pain Points: Embrace Scorpio's focus on deep exploration and problem-solving to address pain points, uncover secrets, and provide transformative content.

Example Strategies:

  • Conduct thorough research on your audience's pain points, challenges, and desires. Develop content that addresses these issues head-on, offers practical solutions, and provides in-depth insights.

  • Share unique perspectives, unconventional strategies, or alternative viewpoints to challenge the status quo and inspire your audience to think differently.

  • Encourage engagement and dialogue by inviting your audience to share their experiences and ask questions. Foster a supportive community where they feel comfortable diving deep and exploring emotional and thought-provoking topics.

Optimize for Search Engine Visibility: Capitalize on the influence of Google's natal Mars in Scorpio by optimizing your content and employing effective search engine optimization (SEO) strategies.

Example Strategies:

  • Conduct keyword research to identify relevant and high-impact keywords in your industry. Incorporate these keywords strategically into your content to improve search engine visibility and attract organic traffic.

  • Optimize your website's technical SEO elements, such as page load speed, mobile responsiveness, and site structure, to enhance user experience and search engine rankings.

  • Create high-quality and authoritative content that others in your industry will find valuable and link to, improving your website's backlink profile and overall SEO performance.

Patreon
☊

This transit, occurring in the second half of Scorpio works well in conjunction with the above transit outlined for Patreon. Here we have the Moon conjunct Patreon's natal North Node in Scorpio.

The very nature of Patreon is content behind a paywall, something they can't see or have access to unless they sign up and become one of your Patrons. The North Node here indicates a unified purpose, a higher calling, and direction. Where does your Patreon fit into this? What are your Patrons (and potential Patrons) looking for in the big picture of their life? How does your membership help them to attain this or meet this need inside themselves? What are they trying to accomplish?

Using this time to not only research this, and leverage it in your content inside your membership as well as within your copy to encourage them to sign up as a paid Patron is powerful under this Scorpio Moon.

They will be motivated to address these underlying needs and take action on what isn't working for them, or make a movement towards better. This is excellent for sales, promotions, and VIP offers within your Patreon.

Marketing Advice:

Embrace the Collective Purpose and Fulfillment: Align your publishing, writing, marketing, content creation, strategy, and membership growth efforts with the collective purpose and fulfillment represented by Patreon's natal North Node in Scorpio.

Example Strategies:

  • Clearly communicate the value and purpose of your Patreon membership program, highlighting how it contributes to a collective goal or supports a shared cause.

  • Develop content that resonates with your audience's desire for personal growth, healing, and transformation. Offer resources, insights, and experiences that help them explore and address deep-rooted issues or uncover hidden truths.

  • Foster a sense of community and connection among your members by encouraging collaboration, sharing stories of collective impact, and creating opportunities for dialogue and engagement.

Explore Secrets, Taboos, and Emotional Depth: Leverage Scorpio's focus on secrets, taboos, truth, and emotional exploration to create compelling and transformative content.

Example Strategies:

  • Address taboo or sensitive topics that are relevant to your audience's interests and align with the purpose of your Patreon platform. Offer a safe space for open discussions and provide insights and perspectives that go beyond surface-level conversations.

  • Use storytelling techniques to engage your audience emotionally. Share personal experiences, vulnerability, and authenticity to create a deeper connection and foster trust.

  • Offer exclusive content or experiences that delve deep into the subject matter, providing unique insights, expert knowledge, or access to hidden truths.

Strategize for Membership Growth: Leverage the emotional intensity of the Moon in Scorpio conjunct Patreon's natal North Node in Scorpio to attract new members and foster growth on the platform.

Example Strategies:

  • Clearly communicate the benefits and value of becoming a member on your Patreon page. Highlight exclusive content, perks, or experiences that are only available to members.

  • Utilize social proof by sharing testimonials or success stories from existing members, demonstrating the collective impact and fulfillment they have experienced through your Patreon community.

  • Collaborate with influencers, thought leaders, or other creators in your niche to expand your reach and attract new audiences to your Patreon platform.

Google Adsense
☋

In general, a transit of the Moon to the South Node of a platform or tool doesn't indicate an income-generating period, however, it can be used to improve what is already in place and to gather more data. Here we have the Moon transit Google Adsense South Node in Scorpio, which shows that through targeting (Scorpio) searches and ads, we can generate income on a website, and with more traffic, we can monetize a site more effectively.

However, this period may find either a decrease in that income or provide an opportunity to make improvements to the Adsense setup on your website. This can also potentially indicate a period where your readers get frustrated with the Adsense on your site and you may lose traffic, or followers as a result. So where you choose to position your Adsense may matter.

One of the benefits of this placement is that when Adsense launched it provided bloggers around the world to monetize their sites and generate income in ways they hadn't previously had access to, even without directly selling anything.

Marketing Advice:

Repurpose and Reintroduce Past Content: Leverage the influence of the South Node to repurpose and reintroduce past content through Google Adwords.

Example Strategies:

  • Identify high-performing content from the past and repurpose it into new formats, such as infographics, videos, or podcasts. Use Google Adwords to target relevant keywords and reach a wider audience with the refreshed content.

  • Reintroduce and promote evergreen content that remains valuable and relevant to your target audience. Use Google Adwords' targeting options to reach specific demographics or interest groups that align with the content's subject matter.

  • Consider retargeting strategies to reconnect with users who have engaged with your previous content. Use Google Adwords' re-marketing features to display targeted ads to these users, reminding them of the value you provide.

Dive Deep into Problem-Solving and Emotional Exploration: Utilize Scorpio's focus on deep exploration and problem-solving to create impactful advertising campaigns through Google Adwords.

Example Strategies:

  • Craft compelling ad copy that addresses pain points and offers solutions. Highlight how your products or services can address deep-rooted issues or help users overcome challenges.

  • Use emotional appeals in your ad messaging to connect with your audience on a deeper level. Evoke emotions such as empathy, curiosity, or the desire for transformation, aligning them with your offerings.

  • Utilize Google Adwords' targeting options to reach users who are actively searching for solutions to specific problems. Tailor your ads to address their pain points directly and showcase how your offerings provide the desired solution.

Optimize Advertising and Monetization Strategies: Use the emotional intensity of the Moon in Scorpio conjunct Google Adwords' natal South Node in Scorpio to optimize your advertising and monetization efforts.

Example Strategies:

  • Continuously analyze and optimize your Google Adwords campaigns, leveraging data and insights to improve targeting, ad performance, and conversion rates.

  • Experiment with different ad formats, placements, and bidding strategies to maximize the monetization potential of your campaigns. Test different landing pages, ad variations, and calls-to-action to find the most effective combinations.

  • Leverage the power of data-driven decision-making to refine your advertising and monetization strategies. Use Google Adwords' analytics and reporting tools to identify trends, track conversions, and make informed adjustments.

WordPress
☋

Interestingly WordPress and Adsense were launched around the same period and share the same South Node sign in Scorpio. Here we see that one of the bigger messages of WordPress is to take the power out of the hands of a few and give it to the many (Scorpio South Node) by providing them the ability to create their own websites, create e-commerce stores (WooCommerce), and have a place to share their views, content, and materials. With the South Node in Scorpio, the goal of WordPress was to be open-source, which allowed the platform to grow exponentially over the years.

This is a great time to either re-share older content you have created on your WordPress, continue working on content behind the scenes, direct your readers to resources on your site, maybe through a top 10 list, or post focused on some of your best content. This is also an important time to think about how to strategically monetize your site and content in other ways (this transit opposes WordPress' North Node in Taurus).

Great timing for leveraging sales pages, sales, timers, retargeting, and shopping carts on your website, especially with offers you've already created. Best mainly for warm audiences, rather than cold traffic.

Marketing Advice:

Repurpose and Reintroduce Past Content: Leverage the influence of the South Node to repurpose and reintroduce past content on your WordPress website.

Example Strategies:

  • Review your existing blog posts and identify evergreen content that remains valuable and relevant. Update and optimize these posts with new information or insights and share them with your audience.

  • Consider turning your popular blog posts into downloadable resources, such as e-books or white papers. Offer them as gated content to collect email addresses and grow your list.

  • Repackage your written content into other formats, such as videos, podcasts, or infographics, to reach a wider audience and engage with different learning preferences.

Deep Exploration and Problem-Solving: Utilize Scorpio's focus on deep exploration and problem-solving to create impactful marketing and content strategies on your WordPress website.

Example Strategies:

  • Create in-depth and comprehensive guides or tutorials that address complex topics within your niche. Offer valuable insights, practical tips, and actionable steps to position yourself as an authority in your industry.

  • Engage with your audience through storytelling and personal experiences. Share vulnerable and authentic content that resonates with your readers and creates a sense of connection.

  • Use data-driven insights and analytics to identify pain points and gaps in your niche. Develop content that provides solutions to these challenges, positioning yourself as a trusted resource.

Sales, Traffic, and List Growth: Leverage WordPress to drive sales, increase traffic, and grow your email list.

Example Strategies:

  • Optimize your website's performance and loading speed to provide a seamless user experience. Use WordPress plugins and themes that enhance website speed and implement best practices for SEO to increase organic traffic.

  • Incorporate lead capture forms, pop-ups, or exit-intent overlays to encourage visitors to subscribe to your email list. Offer valuable incentives, such as exclusive content or discounts, to incentivize sign-ups.

  • Implement effective call-to-action (CTA) buttons and links throughout your website to drive sales and conversions. Use persuasive language, urgency, and clear benefits to encourage visitors to take action.

EMAIL MARKETING

At the beginning of Scorpio Energy - Lasting for the 1st day of Scorpio Energy:


Email In All Forms (especially personal/warm audience)
⨀♃♄♅

This period is well-timed for your email marketing efforts, especially to a warm audience. Here we see the transit Moon conjunct Email's natal Sun, Jupiter, Saturn, and Uranus. With three outer planets and the Sun being activated this indicates a potent period to 'hit one out of the park' when it comes to your email content.

One this is going to make writing great content easier at this time, because the Sun (your focus) will be on the task at hand, and it will have Jupiter (joy, expansion, abundance, publishing) working with Saturn (tangible grounding, foundations, commitment, concrete work) and Uranus (innovation, channeled ideas) all collaborating beautifully.

This is a good time to just let yourself write without overthinking it, tap into the emotions and needs of your audience, and then let the writing channel through, you may just be surprised at what comes through, especially if you don't censor yourself.  With Scorpio, the key here is to dive deep into the emotions, themes, shame, and challenges of the matter at hand, and then guide them to tangible solutions and next steps.

From the perspective of your list, the time is ripe to receive an email that helps inspire them, taps into their beliefs about the world, builds tangible foundations in what matters most to them, make a commitment to something that will help them grow, and is on the cutting edge of the future of what's unfolding before us, and also is a little rebellious.

And under the energy of Scorpio, they will be more likely to take action, they are open for transformation and welcome ripping the bandaid off, so long as they feel you're on their side, and that you're not above them in the process. Unite yourself with your audience by using language that stays away from 'I', or 'me', or 'You' and instead focuses on 'Us'.

Marketing Advice:

Harness the Power of Awareness and Warmth: Utilize the influence of the Sun to create awareness and warm up your email audience.

Example Strategies:

  • Craft compelling subject lines that grab the attention of your subscribers and entice them to open your emails. Use personalization, curiosity, or exclusive offers to generate interest.

  • Incorporate storytelling and personal experiences into your email content to create an emotional connection with your audience. Share authentic stories that resonate with their pain points and aspirations.

  • Implement a consistent and engaging brand voice throughout your email campaigns. Infuse warmth, empathy, and a genuine desire to help your subscribers in every communication.

Publish Valuable Content and Foster Personal Growth: Leverage Jupiter's influence to publish valuable content and foster personal growth within your email audience.

Example Strategies:

  • Provide educational and informative content through your email newsletters, such as tips, tutorials, or industry insights. Position yourself as a trusted authority and resource in your field.

  • Offer exclusive content or resources to your email subscribers, such as e-books, checklists, or webinars, that promote personal growth and development. Encourage them to take actionable steps towards their goals.

  • Incorporate PR strategies within your email campaigns by featuring success stories, client testimonials, or case studies that demonstrate the positive impact of your products or services.

Establish Commitment, Security, and Results: Capitalize on Saturn's influence to establish commitment, security, and showcase results within your email marketing efforts.

Example Strategies:

  • Implement automated email sequences that nurture and guide your subscribers towards a desired outcome, such as making a purchase or joining a program. Use clear calls-to-action and highlight the benefits and results they can expect.

  • Develop long-term email campaigns that provide consistent value and build a sense of trust and security with your audience. Demonstrate your reliability and dedication to their success.

  • Share success stories, testimonials, or case studies in your emails to showcase the results and benefits achieved by previous customers or clients. Use social proof to instill confidence in your offerings.

Embrace Innovation and Unconventional Approaches: Embrace the influence of Uranus to infuse innovation and unconventional approaches into your email marketing strategies.

Example Strategies:

  • Experiment with unique email formats or designs to capture your subscribers' attention. Try interactive elements, GIFs, or personalized videos to make your emails stand out.

  • Incorporate personalization and segmentation in your email campaigns to deliver targeted and relevant content based on your subscribers' preferences, behaviors, or demographics.

  • Stay updated with emerging trends and technologies in email marketing. Explore new tools, techniques, or strategies that align with your brand and audience to foster innovation.

Email Newsletters
♅

The timing is ripe for something unexpected, futuristic, cutting edge, or gives your readers a preview into the future. Here we have the Transit Moon conjunct natal Uranus in the chart of Email Newsletters.

Uranus in general is unconventional, it moves to its own rhythm, and it's usually lightyears ahead of everyone else (which often makes it look strange, or easily misunderstood). But mature Uranus is like Gandalf, where everyone recognizes him as a seer, a guide, whose ultimate intentions are for the good of all.

What do you see within your industry, within the world at large, that is changing, what are you able to see that others aren't?

What perspectives do you hold that are different from the status quo?

What perspectives or approaches do you have to their problems that are different than the norm, or counterintuitive to what they're already doing?

This is a great period to allow yourself to channel new information, insights, ideas, and perspectives in your newsletters. And don't be afraid to invite them to participate in something deeper with the Moon being in Scorpio, they're not just looking for great ideas they're looking for what to do next.

Marketing Advice:

Embrace Unconventional Approaches and Innovation: Leverage Uranus's influence to embrace unconventional approaches and foster innovation in your email newsletter marketing.

Example Strategies:

  • Experiment with unique email designs and formats to captivate your subscribers' attention. Incorporate interactive elements, personalized videos, or dynamic content to make your newsletters stand out.

  • Introduce new and cutting-edge strategies or technologies into your email campaigns. Stay up-to-date with industry trends and leverage emerging tools to enhance the user experience and engagement.

  • Encourage creativity and out-of-the-box thinking within your team to generate innovative ideas for your email content, subject lines, and calls-to-action.

Dive Deep into Pain Points and Emotional Exploration: Utilize Scorpio's influence to address pain points, dive deep into emotional exploration, and connect with your audience on a profound level.

Example Strategies:

  • Conduct thorough research and surveys to understand the challenges, needs, and desires of your target audience. Use this insight to create content that directly addresses their pain points and offers valuable solutions.

  • Share authentic stories and experiences in your email newsletters to create an emotional connection with your subscribers. Be transparent, vulnerable, and empathetic, allowing them to relate to your brand and feel understood.

  • Offer exclusive content or resources that provide in-depth insights, guides, or tutorials to empower your audience in overcoming their obstacles.

Focus on Future-oriented Content and Trends: Leverage Uranus's influence to create future-oriented content and incorporate emerging trends into your email newsletters.

Example Strategies:

  • Stay ahead of the curve by providing your subscribers with updates on industry trends, predictions, and emerging technologies. Position yourself as a trusted source of information for the future.

  • Showcase your expertise and thought leadership by discussing future possibilities, innovative strategies, or industry disruptors within your email content.

  • Collaborate with influencers or experts in your field to co-create content that explores future trends and provides valuable insights to your subscribers.

Optimize User Experience and Engagement: Maximize user experience and engagement through well-crafted email designs, personalized content, and interactive elements.

Example Strategies:

  • Create visually appealing and mobile-responsive email templates that enhance the readability and engagement of your newsletters.

  • Segment your email list based on subscriber preferences, behaviors, or demographics. Deliver personalized content and recommendations that resonate with each segment's interests and needs.

  • Incorporate interactive elements, such as surveys, quizzes, or polls, to encourage active participation and feedback from your subscribers.

Email Marketing - Cold Emailing & Lead Gen
♅ Rx

If part of your business involves cold emailing and lead generation, this activation has the power to work in your favor if used well. Here we have the transit Moon conjunct natal Uranus Retrograde in Scorpio in the chart of Cold Emailing and Lead Gen.

Being well-versed in the struggles of your leads, through in-depth market research, and using the appropriate language to describe these struggles is helpful. Personalizing these messages so they don't seem like a copy-paste mass email is also equally important. The influence of Uranus Retrograde in Scorpio is to stand out just enough to capture attention, but not too much that you seem like a weirdo 🙂 

What are you aware of in their industry, or within your own that they could benefit from?

Here we are focused on pro-active change under Scorpio, of offering our assistance through an unconventional approach and perspective (Uranus).

Marketing Advice:

Embrace Internal Innovation and Unconventional Approaches: Use the influence of Uranus Retrograde to foster internal innovation and embrace unconventional approaches in your email marketing for lead generation.

Example Strategies:

  • Reflect on your existing lead generation strategies and explore new ideas from a psychological or introspective perspective. Consider how you can refine your approach to capture your audience's attention in unique and unexpected ways.

  • Experiment with unconventional lead magnet ideas or opt-in incentives that stand out from the crowd. Focus on offering valuable and exclusive content that addresses your audience's specific pain points and challenges.

  • Take a deep dive into your target audience's psychology, preferences, and motivations. Tailor your email messaging and offers to align with their deeper desires and needs.

Uncover Hidden Secrets and Address Pain Points: Leverage Scorpio's influence to uncover hidden secrets, address deep pain points, and build trust and connection with your email subscribers.

Example Strategies:

  • Conduct thorough research and audience analysis to identify the underlying pain points and challenges your target audience faces in their journey. Craft email content that dives deep into these issues and offers effective solutions.

  • Share personal stories or case studies that highlight the transformation or success your previous leads have experienced. This builds credibility and demonstrates your understanding of their pain points and the ability to provide solutions.

  • Utilize psychological triggers, such as scarcity, exclusivity, or social proof, to engage your leads and encourage them to take action. Create a sense of urgency or FOMO (fear of missing out) through limited-time offers or special promotions.

Focus on Long-Term Relationship Building: Prioritize long-term relationship building with your leads through nurturing and personalized email campaigns.

Example Strategies:

  • Develop an automated email sequence that guides leads through a nurturing journey. Provide valuable content, educational resources, and personalized recommendations based on their specific interests and needs.

  • Implement dynamic content in your emails that adapts to the lead's behavior, preferences, or stage in the customer journey. Use dynamic tags to personalize subject lines, email copy, and call-to-action buttons.

  • Leverage personalized data to segment your email list and deliver tailored content to different segments. This ensures that your leads receive relevant and targeted messages, increasing their engagement and conversion rates.

Encourage Forward-Thinking and Future Growth: Inspire your leads to embrace the future and envision their growth through your email marketing efforts.

Example Strategies:

  • Share thought-provoking content and insights that highlight future trends, industry developments, and the potential benefits of your products or services.

  • Offer exclusive sneak peeks or previews of upcoming releases, products, or events. Create excitement and anticipation among your leads, motivating them to stay connected and engaged.

  • Provide valuable resources, such as ebooks, guides, or webinars, that empower your leads to develop new skills or knowledge for future success.

At the middle & end of Scorpio Energy - Beginning on the 2nd day of Scorpio Energy:

Email In All Forms (especially personal/warm audience)
♂♆♅

This an excellent time to lean into the power of storytelling in your emails to your warm audience. Here we see the Moon in Scorpio transit Natal Neptune, Natal Uranus, and Natal Mars in the combined charts of personal email.

Neptune is to tap into the dream and to invite your readers through a journey of transformation (Scorpio). What stories can you use to illustrate your message to them? To inspire them to take action (Mars), to help them tap in and do something radical, rebellious, or based around future possibilities (Uranus)?

Here we are using a combination of channeled information (Uranus), belief in themselves, intuition, the collective dream and the storytelling process (Neptune), and Mars (to direct their action like an arrow to the target), with the energy of Scorpio (going deep to solve problems).

The reason this transit is so powerful for email is that if you know them well enough, your email will be a welcome balm to their wounds, and help provide a path forward that captures their attention and curiosity, as well as glides them into the next stage.

This doesn't work very well for cold audiences because they don't know you enough to trust you, and what you're saying may sound like utter BS to them, but if they have been in your world for a while, and you have utilized the power of language and they know your origins and arguments well, it will simply lull them into the next stage of the story where they become the hero.

Marketing Advice:

Harness the Power of Compelling CTAs and Sales Momentum: Utilize the influence of Mars to create strong CTAs, generate sales momentum, and motivate your warm audience to take action.

Example Strategies:

  • Craft persuasive and action-oriented CTAs that clearly communicate the benefits and value of your offerings. Use compelling language and a sense of urgency to prompt your audience to click and make a purchase.

  • Create limited-time promotions, exclusive offers, or flash sales to generate excitement and encourage immediate action. Highlight the scarcity and unique value of these opportunities to drive conversions.

  • Implement upselling or cross-selling techniques in your email campaigns to increase sales. Offer complementary products or upgrades that enhance the value and experience for your warm audience.

Embrace Storytelling and Emotional Connection: Leverage the influence of Neptune to incorporate storytelling, tap into your audience's emotions, and create a deep, meaningful connection.

Example Strategies:

  • Share authentic and relatable stories that resonate with your warm audience's experiences, challenges, and aspirations. Use storytelling techniques to evoke emotions and establish a strong connection based on shared values or desires.

  • Infuse your email content with a sense of wonder, inspiration, or aspiration. Paint a vivid picture of the desired outcomes and benefits your products or services can provide, appealing to the dreams and desires of your audience.

  • Incorporate testimonials, case studies, or success stories in your emails to showcase real-life examples of how your offerings have positively impacted others. This builds trust and credibility while reinforcing the emotional connection.

Embrace Innovation and Unconventional Approaches: Tap into the influence of Uranus to bring innovation and unconventional strategies to your email marketing for engaging your warm audience.

Example Strategies:

  • Experiment with unique and unexpected email formats, such as interactive elements, personalized videos, or dynamic content. These unconventional approaches can capture your audience's attention and increase engagement.

  • Stay abreast of the latest trends and technologies in email marketing and consider how you can leverage them to create a distinctive and memorable experience for your warm audience.

  • Implement personalized and targeted email campaigns that leverage automation and segmentation based on your warm audience's preferences, behaviors, or past interactions. This tailored approach shows that you understand their individual needs and enhances their overall experience.

Dive Deep into Pain Points and Address Taboo Topics: Embrace Scorpio's influence to explore your warm audience's pain points, tackle taboo subjects, and provide solutions that address their deepest needs.

Example Strategies:

  • Conduct thorough audience research to identify the hidden pain points, challenges, or desires that your warm audience may have. Create email content that delves deep into these topics and offers practical solutions or insights.

  • Address taboo subjects or address sensitive issues that your warm audience may hesitate to discuss openly. Provide a safe space for conversation, share stories of overcoming obstacles, and offer support and guidance.

  • Offer exclusive content, resources, or workshops specifically designed for your warm audience's needs. Position yourself as a trusted expert who understands their unique challenges and can help them navigate difficult topics.

🔥♐ Social Media With Sagittarius

SOCIAL MEDIA MARKETING WITH THE LUNAR ZODIAC – SAGITTARIUS SUMMARY

SAGITTARIUS:
NEED: Sagittarius’s primary need is freedom through exploration. It uses travel, learning, and spiritual seeking as a path to uncovering itself and understanding the truth of why it’s here, and what this life is all about. While others may not see it as ‘serious’ to Sagittarius this is the most important work of all.

It seeks until there are no more answers to be found, it seeks with the goal of stopping all seeking. It wants to experience all this life, this planet has to offer, as a way of understanding itself, and the purpose of being. It is more open to taking ‘risks’, and leaps of faith because it is being led by its heart to find its own truth. All goals and outcomes are viewed through this lens.

No matter what you are selling or offering, it is being perceived through the lens of truth, freedom, and their highest personal growth. If it doesn’t attain one of these things it is not very useful to Sagittarius.  Finding truth and freedom brings pleasure and happiness to Sagittarius, which is why it seems so uncommitted, or so willing to leave something and move to something else quickly. Life is short and it desires to experience as much as it possibly can while it’s here.

Its goals are knowledge, understanding, growth, and feeling free. It does this through higher education, long-distance travel, exploring spiritual practices and faiths, and then sharing that with all who will listen, or are ready to grow beyond their current situations/containers/beliefs.  It enjoys sharing with others so long as they don’t try to force itself to conform, pressure with guilt or obligation, or in other ways clip its wings. Sagittarius is and always will be a free bird. Its journey is its own, and it’s all about the journey.

MARKETING:  Marketing for Sagittarius needs to feel focused on freedom, creativity, expression, personal growth, and the search for answers. It is through EXPERIENCE that it finds itself. Your marketing needs to cultivate this curiosity, foster its longing for answers and experiences, and validate its truth. It can’t be heavy, serious, problem or victim-focused. Sagittarius knows that growth can be enjoyable, that it is about the journey, and that the process is just as important as the outcome.

Focusing on the fact that life is short, that this is their time, and that what they vision for themselves is important. Help them VISUALIZE how their life is changed or expanded THROUGH your product/service/offer. Help show them WHO or WHAT they will become through it. Sagittarius is the visionary, it connects through intuitive and emotionally driven content (so long as it’s not drama-filled). Use imagery, vibrant colors, and even silly or light-hearted imagery, and wording.

Channel your offer into their need for personal growth, whether it be through travel, retreats, initiations, artistic pursuits, or using art to channel the inner CEO or leader. We are looking for an adventure and are willing to take risks at this time if the payoff is in our experience, and understanding of what’s important to us (whether spiritual/emotional/religious), or teaching, publishing, or sharing our knowledge.

BEST TYPES OF CONTENT/DELIVERY FORMATS FOR SAGITTARIUS:

  • Beautiful Videos, focused on experiences
  • Audio meditations, or spiritual processes on audio
  • Courses and programs focused on spiritual or personal growth and development
  • Using History, Philosophy, or archetypes to explain or expand the content.
  • Storytelling uses imagery that activates the psyche.
  • Content that helps them expand their awareness, or elevates their perception of themselves as a spiritual, aware, or intelligent person.
  • Blog posts, Podcasts, or Videos that take them on a journey or help them to apply knowledge from a variety of sources (using history or philosophies as a cornerstone or container in which to explore new information or teachings).
  • Music or artistic expression.
  • Holding retreats, and spiritually guided events, either virtually or in person.
  • Anything can be used as a tool or platform to explore ourselves more deeply, how does your product/service do that?
  • Vision Boarding, or asking them to share their vision of where they are going.
  • We need visual examples to help us FEEL and EXPAND our feelings and thoughts in Sagittarius.
  • Live Streams focused on inspiration, expansion, and challenging the old structures or ways of doing things. What is stagnant in your industry, and how do you shake this up or challenge it in your work? What old belief systems are outdated and in need of a makeover, especially beliefs that your market may hold that prevent them from buying your stuff, or investing in themselves?
🔥 SAGITTARIUS Content Calendar by Platform ♐

♐🔥 Sagittarius Activated Social Media Platforms

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FACEBOOK

At the beginning of Sagittarius Energy - Lasting for the 1st day of Sagittarius Energy:


Facebook Stories
MC

This transit offers an opportunity for you to bring attention to your work through the use of Facebook Stories. Here we see the transit Moon conjunct Facebook Stories Midheaven, which is the career recognition angle of the chart.

The Moon rules the public and in the sign of Sagittarius, we see a focus on PR, publishing, teaching, and expansion as it is naturally ruled by Jupiter. This can be a great period for you to leverage Facebook Stories to expand your followers' awareness of what you have going on at the moment.

The dissolving nature of Facebook Stories which disappear after 24 hours can be put in your favor if you use this as an opportunity to create a re-cap, a trailer, or as a form of 'storytelling' which is a natural byproduct of Sagittarius energy.

Marketing Advice:

Establish Yourself as an Expert and Thought Leader: Utilize the influence of the Midheaven to position yourself as an authority in your field and build a reputation as a thought leader through Facebook Stories.

Example Strategies:

  • Share valuable insights, industry updates, and expert advice related to your niche through engaging and informative Facebook Stories. Establish yourself as a go-to resource for your audience.

  • Collaborate with other experts or influencers in your field to co-create content for Facebook Stories. This can help you expand your reach and enhance your credibility by association.

  • Engage in discussions, Q&A sessions, or live interviews via Facebook Stories to demonstrate your expertise and interact directly with your audience. This fosters a sense of trust and positions you as a knowledgeable resource.

Embrace Personal and Spiritual Growth: Leverage Sagittarius' influence to provide content that promotes personal and spiritual growth, inspiring and empowering your audience through Facebook Stories.

Example Strategies:

  • Share stories and experiences of your own personal and spiritual growth journey. This creates relatability and authenticity, encouraging your audience to embark on their own paths of growth.

  • Provide educational and uplifting content that aligns with your audience's beliefs and values. Use Facebook Stories to deliver inspirational messages, tips, or teachings that resonate with their spiritual or personal development goals.

  • Encourage audience engagement by inviting them to share their own growth stories or insights through interactive features like polls, questions, or challenges within your Facebook Stories.

Foster a Sense of Freedom and Exploration: Emphasize the themes of freedom, exploration, and curiosity within your Facebook Stories, encouraging your audience to explore new ideas and perspectives.

Example Strategies:

  • Share content that sparks curiosity and encourages your audience to explore new topics, perspectives, or areas of interest. Use Facebook Stories to highlight intriguing stories, facts, or thought-provoking quotes.

  • Experiment with different storytelling formats within Facebook Stories, such as behind-the-scenes glimpses, travel adventures, or personal anecdotes that embody the spirit of freedom and exploration.

  • Encourage your audience to share their own stories of exploration or growth, using Facebook Stories as a platform for them to express their unique experiences and perspectives.

Leverage Writing and PR: Utilize Sagittarius' association with writing and PR to effectively communicate your brand message and attract attention through Facebook Stories.

Example Strategies:

  • Craft compelling and concise narratives within your Facebook Stories that convey your brand's values, mission, and unique selling points. Focus on clarity, authenticity, and creating emotional connections with your audience.

  • Collaborate with influencers or partners to create mutually beneficial content for Facebook Stories. This can include guest features, cross-promotions, or joint campaigns that enhance your visibility and reach.

  • Monitor and engage with audience feedback and comments on your Facebook Stories, demonstrating responsiveness and fostering a positive online reputation. Address any questions, concerns, or comments promptly and professionally.

Facebook Groups
☾,♀, ♂

A potent transit for those who facilitate or participate in Facebook Groups as a tool for business growth. Here we have the transit Moon activating the natal Moon, Venus, and Mars in Sagittarius in Facebook Groups combined charts. The Moon transit Moon creates a lunar return and a potent window to get your community 'on board' with what you're sharing by tapping clearly into their needs (Moon) for personal growth, adventures, and expansion (Sagittarius).

This also highlights an opportunity for you to gain PR and expand your public reach under the energy of Sagittarius. Lunar returns mark positive periods of beginning a new cycle within your group and help us to define why our clients have joined our group, to begin with, the desire for expansion, connection, personal growth, and fulfilling a greater purpose (Sagittarius) will be amongst some of the motivations of why they are there, and so sharing content in that context will be very beneficial for you at this time.

We also have activation to Facebook Groups Venus (Values/Cashflow), in the teaching sign of Sagittarius offering an opportunity to share what you love, and have it land at a heart level. Finally, the activation to Mars inspires your community to take action upon the information that you are sharing at this time, to do something with it, and enact change in their own lives.

This is an excellent time for teaching that leads to a promotion or direct sales into your program or offer, especially if combined with clear CTAs.

Marketing Advice:

Cultivate a Vibrant and Supportive Community: Use the influence of Venus to create a welcoming and visually appealing environment within your Facebook Groups, fostering a sense of community and connection.

Example Strategies:

  • Encourage active participation and engagement by asking thought-provoking questions, hosting polls, or initiating discussions that align with your group's interests and values.

  • Share visually appealing and inspiring content within the group, including images, videos, or graphics that resonate with the group's theme or purpose.

  • Recognize and appreciate the contributions of group members, celebrating their achievements, milestones, or valuable insights. This cultivates a positive and supportive atmosphere within the community.

Drive Action and Sales: Leverage the influence of Mars to create compelling CTAs and drive sales within your Facebook Groups.

Example Strategies:

  • Clearly communicate the benefits and value of your products, services, or offerings within the group. Use persuasive language, testimonials, or limited-time offers to create a sense of urgency and motivation.

  • Create exclusive offers or discounts specifically for group members to incentivize sales and encourage them to take action.

  • Implement strategic CTAs within your group posts, such as inviting members to join a waitlist, register for a webinar, or purchase a limited-edition product.

Nourish Emotional Connections: Tap into the emotional influence of the Moon to foster deeper connections and emotional resonance within your Facebook Groups.

Example Strategies:

  • Encourage members to share their personal stories, experiences, and challenges within the group. Create a safe and supportive space where they can connect on a deeper level and find understanding or guidance.

  • Share inspirational or motivational content that aligns with the group's purpose or mission. Use the power of storytelling to evoke emotions and inspire group members.

  • Actively listen and respond to members' concerns, questions, or feedback, demonstrating empathy and showing that their voices are valued within the group.

Foster Personal and Spiritual Growth: Leverage Sagittarius' influence to promote personal and spiritual growth within your Facebook Groups.

Example Strategies:

  • Offer educational resources, workshops, or courses within the group that align with your members' interests and aspirations. Focus on topics related to personal development, spirituality, or skills enhancement.

  • Initiate group challenges or activities that encourage members to set goals, share progress, and support each other's growth journeys.

  • Invite experts or thought leaders to conduct live sessions or Q&A discussions within the group, providing valuable insights and fostering a culture of continuous learning.

Facebook Messenger
♂

This transit is all about action and follow-through, especially in using Facebook Messenger as a tool for lead generation, client onboarding, and follow-ups. Here we have the transit Moon conjunct Facebook Messengers natal Mars in Sagittarius, which is excellent for inspiring action that is connected to personal growth, the embodiment of information, and income generation or personal gains (for both you and the client).

This transit also directly impacts your reputation and relationship with those you are reaching out to so ensuring that your communication is personalized, and sincere is very important. This also provides the opportunity for you to use voice messaging in your messages which further personalizes and connects you with your customer base or potential clients. Under Sagittarius, we are reminded of gratitude, so thanking them for their questions, participation, or support is also an excellent way to begin your message.

Last but not least remember under Mars the goal is clear action and inspiration, make sure your CTAs and steps are clear once you've dialed in the needs of your leads, and the support you're offering. You can make sales around this time, especially with programs that are connected to their desire to expand and receive support, so long as you are meeting their needs and wants clearly, and the path to saying yes is made easy.

Marketing Advice:

Engage and Prompt Action: Utilize the influence of Mars to create compelling CTAs and encourage action within Facebook Messenger.

Example Strategies:

  • Craft persuasive and concise messages that clearly communicate the value of your offerings. Use action-oriented language to encourage recipients to take the desired action, such as signing up for a newsletter, downloading a resource, or making a purchase.

  • Implement chatbot automation to provide immediate responses and guide users through the conversion process. Utilize quick-reply buttons, suggested actions, or interactive elements to make it easier for users to engage and respond.

  • Leverage personalization techniques to tailor your messages to the individual recipient. Address their specific needs, preferences, or pain points to create a more personalized and relevant experience.

Follow-Up and Nurture Leads: Leverage Facebook Messenger's capabilities to follow up and nurture leads effectively.

Example Strategies:

  • Set up automated follow-up sequences within Messenger to keep the conversation going with potential leads. Send relevant content, resources, or exclusive offers to nurture their interest and build a relationship.

  • Use the power of storytelling within Messenger to engage and captivate your audience. Share success stories, testimonials, or case studies that demonstrate the value and benefits of your products or services.

  • Implement segmentation strategies to tailor your follow-up messages based on user actions or interests. Send targeted offers or recommendations to increase the chances of conversion.

Provide Value and Insights: Emphasize the educational aspect of your Messenger interactions and provide valuable insights to your audience.

Example Strategies:

  • Share educational content, tips, or industry insights within Messenger. Offer value-driven resources that align with your audience's interests and provide them with useful information or solutions to their challenges.

  • Initiate interactive quizzes or surveys within Messenger to gather feedback, preferences, or data from your audience. Use this information to personalize future interactions and offers.

  • Offer exclusive access to expert knowledge or live Q&A sessions within Messenger. Invite industry experts or thought leaders to share their insights and answer questions from your audience.

Foster Authentic Connections: Leverage the personal and authentic nature of Messenger to build genuine connections with your audience.

Example Strategies:

  • Respond promptly and personally to messages received through Messenger. Show genuine interest in your audience's inquiries, concerns, or feedback, and provide thoughtful and helpful responses.

  • Use multimedia elements, such as images, videos, or GIFs, within Messenger to make your conversations more engaging and visually appealing.

  • Encourage users to share their experiences, feedback, or success stories within Messenger. Celebrate and acknowledge their contributions, creating a sense of community and belonging.

Facebook Business Pages & Ads
ASC

This can be an opportune time to bring attention to your brand, expand brand awareness, and put yourself in front of new eyeballs for the first time. Here we see the transit Moon conjunct Facebook Business Pages & Ads Ascendant, which rules the 'first introduction', 'first face', or 'sneak peek' into a new world or brand for the first time.

It marks their first impression of you, and in this case, the goal at this time is under the influence of Sagittarius which is the need to believe, expansion of ideas and information (knowledge), implementation, taking risks, personal growth and development (including spiritual), and an expansion of world view.

This transit is excellent for generating PR and publicity for yourself through your Ads which helps to establish credibility further on. This may be a period where you invest more in advertising, improve your Facebook Business Page for resources, access, and higher conversion as well as provide an entry point to new content and knowledge for your client base, especially in the case of new potential clients and leads.

It's a great time to challenge what you've done in the past in terms of your strategies, and try something new, fun, playful, captivating, and with a storytelling element in terms of the copy (Sagittarius). This can be a great time to invite them to an online event or experience, to provide VIP access to something high value, or to join your community.

Marketing Advice:

Make a Memorable First Impression: Utilize the influence of the Ascendant to create compelling first impressions on your Facebook Business Pages and Ads.

Example Strategies:

  • Craft captivating and attention-grabbing headlines, captions, and descriptions that highlight the key benefits or unique aspects of your brand or offerings.

  • Use visually appealing and high-quality images, videos, or graphics that align with your brand's identity and resonate with your target audience.

  • Incorporate behind-the-scenes content to provide a glimpse into your brand's story, values, or production process. This helps to build authenticity and connect with your audience on a deeper level.

Share Valuable Content: Emphasize the educational aspect of your Facebook Business Pages and Ads and provide valuable content to your audience.

Example Strategies:

  • Create and share informative and engaging posts, articles, or videos that align with your audience's interests and address their pain points or challenges.

  • Use your Facebook Business Page to share blog posts, white papers, or case studies that demonstrate your expertise and provide valuable insights.

  • Implement live video sessions or webinars to teach and engage your audience directly. Answer their questions, provide demonstrations, or offer exclusive tips and advice.

Cultivate Community and Engagement: Foster a sense of community and encourage engagement on your Facebook Business Pages and Ads.

Example Strategies:

  • Encourage your audience to participate in discussions, polls, or contests on your Facebook page. This stimulates interaction and increases the likelihood of your content being shared.

  • Respond promptly and thoughtfully to comments, messages, or inquiries received on your Facebook page. Show genuine interest in your audience's opinions and feedback, and provide valuable responses.

  • Use Facebook's targeting and segmentation features to deliver personalized content to specific audience segments. This helps to create a sense of exclusivity and relevance.

Leverage Facebook Ads: Utilize the advertising capabilities of Facebook to reach a wider audience and drive specific objectives.

Example Strategies:

  • Set clear goals and objectives for your Facebook Ads, such as lead generation, website traffic, or sales. Tailor your ad content and targeting to align with these objectives.

  • Use eye-catching visuals and compelling ad copy to capture the attention and interest of your target audience.

  • Utilize Facebook's audience targeting options to reach users who are most likely to engage with your ads and take the desired action.

At the middle & end of Sagittarius Energy - Beginning on the 2nd day of Sagittarius Energy:


Facebook Posts
♇ ☾

In the second half of the Sagittarius Cycle, we have a transit to Facebook Posts (newsfeed) natal Pluto and Moon in Sagittarius.

This marks both a lunar return (new cycle) for your Facebook Newsfeed content, as well as an opportunity to go deep with the influence of Pluto. Pluto is ultimately the ruler of death, destruction, chaos, control, and power (or essentially all the things in life that are out of our control), and it is through Pluto that we learn our true strength and resilience through our experiences with hardship and contrast.

This can be an excellent time, especially under the energy of Sagittarius (the combination of Pluto and Sagittarius to me conjures up images of the Phoenix rising from the Ashes), to share content and stories that are focused on transformation, personal growth, inspiration, and making the most out of life. Whether it be your own stories, stories you are using to convey a message, mythology, movies, books, or the experiences of your clients (with permission).  Here we are willing to dive deep into the content we're exploring and our own emotional depths to find the gems and remind ourselves how far we've actually come.

Marketing Advice:

Embrace Transformation and Authenticity: Harness the transformative energy of Pluto and the lunar return to bring depth and authenticity to your Facebook Posts.

Example Strategies:

  • Share personal stories or experiences that resonate with your audience and highlight your brand's values or journey.

  • Explore and address deep fears or challenges that your audience may be facing, offering insights, solutions, and inspiration for transformation.

  • Use powerful and emotive language to evoke an emotional response and create a connection with your audience.

Educate and Inspire: Emphasize the teaching and inspirational aspects of your Facebook Posts.

Example Strategies:

  • Provide valuable and educational content that aligns with your audience's interests and addresses their needs or pain points.

  • Share thought-provoking quotes, insights, or lessons that encourage personal and spiritual growth.

  • Use storytelling techniques to convey your message, making it relatable and memorable.

Foster Engagement and Dialogue: Encourage interaction and dialogue within your Facebook Posts.

Example Strategies:

  • Ask questions or invite your audience to share their thoughts, experiences, or opinions related to the topic of your post.

  • Respond actively to comments, engaging in meaningful conversations with your audience.

  • Encourage the sharing of stories or testimonials by creating a safe and supportive environment for your audience to express themselves.

Leverage Visuals and Multimedia: Utilize visually appealing and engaging content formats in your Facebook Posts.

Example Strategies:

  • Incorporate high-quality images, videos, or graphics that capture attention and effectively convey your message.

  • Experiment with different multimedia formats such as live videos, animations, or infographics to make your posts stand out.

  • Use compelling visuals that align with the themes of personal and spiritual growth, teaching, faith, beliefs, freedom, writing, publishing, and PR associated with Sagittarius.

Facebook Messenger
♄ Rx

This transit serves as a reminder that not all crops are harvested at the same time. Here we see the transit Moon conjunct Facebook Messenger's natal Saturn retrograde in Sagittarius.

This indicates that relationships are built through longer-term connections and that Messenger on its own, outside of other Facebook features like your Newsfeed, Facebook Groups, and Facebook Live, is meant to serve as a tool for more personalized connection, over time, but never as the first introduction (which can create the opposite of connection). This I'd expect is one of the reasons that receiving cold DMs through Messenger from people you don't know or just connected with can be so off-putting.

Under Sagittarius, we are seeking Freedom, which is really quite counter-intuitive to the goals of Saturn which are commitment and security. We know innately that without freedom we can never have security and without developing security within ourselves our freedom is an illusion at best and at worst destructive.

The goal within this is to develop a relationship based on mutual respect, interest, and light-heartedness where you both share similar values, goals, and perspectives (or at least complimentary ones), and the only way you can know that is if you get to know them a bit first before pitching them or warming them up as a lead.

This is the nature of Facebook Messenger and under this transit, this is an important time to use Messenger as a way to connect genuinely with clients and potential clients, follow-up, and set the intention to cultivate connection first, so that your business can grow from an authentic place. So build now, to secure your future, and generate more freedom for yourself, but don't be so quick to possess or secure, or you might find you get brushed off.

Marketing Advice:

Reflect on Your Approach: Use the reflective energy of Saturn Retrograde to assess and refine your follow-up, lead generation, and marketing strategy.

Example Strategies:

  • Review your existing follow-up sequences, lead generation techniques, and overall marketing strategy to identify areas for improvement or optimization.

  • Revisit previous successful campaigns and content to glean insights and ideas that can be repurposed or built upon.

  • Seek feedback from your audience to understand their needs, preferences, and pain points, and adjust your approach accordingly.

Revisit Foundational Content: Take advantage of the Saturn Retrograde energy to revisit and share previous foundational content with your audience.

Example Strategies:

  • Repurpose or repackage valuable content from the past, such as blog posts, videos, or webinars, and share them through Facebook Messenger.

  • Send follow-up messages that highlight key points from earlier communications or provide additional insights or resources related to previous discussions.

  • Share success stories or testimonials from past clients or customers to reinforce the value of your offerings.

Focus on Education and Teaching: Emphasize the teaching aspect of your follow-ups, lead generation, and marketing strategy.

Example Strategies:

  • Provide valuable educational content through Facebook Messenger, such as tips, tutorials, or guides, that align with your audience's interests and needs.

  • Offer free webinars or workshops on topics that demonstrate your expertise and provide actionable insights.

  • Incorporate storytelling techniques to make your messages more engaging and relatable, weaving in educational elements within the narrative.

Foster Authentic Connections: Build genuine connections with your audience through personalized and authentic communication.

Example Strategies:

  • Tailor your messages to individual recipients, addressing their specific needs or concerns.

  • Use conversational language and tone to create a friendly and approachable atmosphere within Facebook Messenger.

  • Encourage two-way communication by asking questions, seeking feedback, and actively responding to inquiries or comments.

Facebook Business Pages & Ads
♃ ♇

This is an excellent period for both business page content and Facebook Ad promotion. We see a conjunction here between the Moon in Sagittarius and Jupiter and Pluto in the Facebook Business Pages chart.

Jupiter and Pluto indicate a long-lasting success and market domination, and with Jupiter naturally ruling Sagittarius its power is stronger than ever. Running a business through Facebook many of us know it's pay-to-play and we can see here that money (Jupiter) is required to gain domination/staying power (Pluto) and strength as a business.

The content we are sharing here is primarily that of teaching, and the appearance of success and popularity (Facebook Ads comments, and emojis). If this is part of your longer-term strategy to grow your business and generate income this can be an excellent time through a series of ads, or running a funnel from your Facebook ad to your offer can do exceptionally well at this time, so long as you've done the market research (Pluto) to determine the right audiences (Jupiter) and have validated your offer previously (sold it prior to running ads).

Marketing Advice:

Embrace Expansion and Growth: Leverage the expansive energy of Jupiter to enhance your Facebook Business Pages and Ads and facilitate personal and financial growth.

Example Strategies:

  • Share valuable content related to your niche through your Facebook Business Page, positioning yourself as an authority and thought leader in your field.

  • Offer educational resources, such as tutorials, e-books, or webinars, that align with your audience's interests and showcase your expertise.

  • Utilize Facebook Ads to reach a broader audience and promote your offerings, leveraging the potential for increased visibility and financial gains.

Focus on Authenticity and Transformation: Tap into the transformative energy of Pluto to create meaningful connections and facilitate deep healing through your Facebook Business Pages and Ads.

Example Strategies:

  • Share authentic and vulnerable stories that resonate with your audience, demonstrating your personal journey and growth in alignment with your teachings or offerings.

  • Engage in open and honest discussions within your Facebook community, addressing fears, challenges, and transformational experiences.

  • Use Facebook Ads to promote transformational offerings or experiences that can help your audience overcome obstacles or facilitate personal growth.

Leverage Teaching and PR: Utilize Jupiter's influence to focus on teaching and PR strategies within your Facebook Business Pages and Ads.

Example Strategies:

  • Offer free webinars or workshops through your Facebook Business Page, providing valuable insights and teaching opportunities.

  • Collaborate with influencers or thought leaders in your industry, either through joint promotions or guest appearances, to enhance your PR and expand your reach.

  • Leverage Facebook Ads to promote your teaching materials or PR efforts, targeting specific audiences interested in personal growth, learning, or related topics.

Foster a Community of Belief and Faith: Capitalize on the Sagittarius energy to foster a community centered around belief, faith, and shared values within your Facebook Business Pages and Ads.

Example Strategies:

  • Encourage discussions and interactions that promote shared beliefs and values, creating a sense of community and connection.

  • Highlight testimonials or success stories from satisfied customers or clients who have experienced transformation or growth through your offerings.

  • Utilize Facebook Groups to create a dedicated space for like-minded individuals to come together, learn, and support each other.

Facebook Groups
♇

The focus under this transit with the Moon Conjunct Facebook Groups combined chart Pluto in Sagittarius is to dive deep into transformative content that helps your community grow, to not shy away from challenging topics, pain, stories, or valuable resources to help them on their path. They are looking to be inspired as well as get to the heart of the issues at hand, and are not afraid of the messiness of it, so long as it is aligned with their values and ultimate goals.

Don't be afraid to be vulnerable, to reveal secrets, to talk about what others aren't, and to create a community bonded in authenticity.

Marketing Advice:

Facilitate Transformation: Utilize the transformative energy of Pluto to create a space within your Facebook Groups that supports personal growth and facilitates transformation for your members.

Example Strategies:

  • Encourage open and honest discussions within your Facebook Group, creating a safe space for members to share their experiences, challenges, and personal growth journeys.

  • Provide resources, such as guided meditations, self-reflection prompts, or educational materials, that promote inner exploration and transformation.

  • Organize group challenges or workshops focused on personal development and growth, fostering a sense of community and support.

Emphasize Deep Healing: Tap into the healing potential of Pluto to address deep fears and wounds within your Facebook Groups.

Example Strategies:

  • Share stories of personal healing and overcoming challenges within your Facebook Group, inspiring and empowering members to embark on their own healing journeys.

  • Facilitate discussions or activities that encourage members to explore their fears and limiting beliefs, providing guidance and support throughout the process.

  • Offer resources, such as recommended books, podcasts, or online courses, that can assist members in their healing journey.

Cultivate a Community of Growth and Learning: Leverage the Sagittarius influence to foster a community within your Facebook Groups centered around personal and spiritual growth, teaching, and learning.

Example Strategies:

  • Encourage members to share their knowledge, insights, and resources related to personal growth, spirituality, or other relevant topics.

  • Facilitate live Q&A sessions or expert interviews within your Facebook Group, providing valuable teachings and fostering a sense of community.

  • Promote group collaborations, where members can support and learn from each other through shared experiences and expertise.

Embrace Freedom of Expression: Create a space within your Facebook Groups that allows members to freely express themselves and their beliefs.

Example Strategies:

  • Establish clear guidelines and a supportive environment that encourages respectful and open-minded discussions.

  • Celebrate diversity of thought and create opportunities for members to share their perspectives, experiences, and unique insights.

  • Utilize Facebook Group features such as polls, surveys, or question prompts to engage members and encourage their active participation.

Facebook Stories
♄

You can build a solid following and gain PR and reach through the use of Facebook Stories at this time especially if you embrace the storytelling method, open and closed loops, solid headlines, curiosity-peaking content, and the hero's journey in the content you share across your Facebook Stories.

Here we have the transit Moon conjunct Facebook Stories natal Saturn in Sagittarius. Saturn is the base with which we create tangible results, commitment, and roots in a business. It also indicates what won't feel 'fun' or will feel like more work, or require a commitment to consistency and follow-through on your part to build what you know is possible.

Facebook Stories at this time serves as an important anchor in keeping your content in front of the eyeballs of your community, either through trailers, re-caps, sneak-peaks, before and afters, the unfolding of a process, or behind the scenes.

Marketing Advice:

Establish a Strong Foundation: Utilize the influence of Saturn to establish a solid foundation for your Facebook Stories, focusing on consistent and high-quality content.

Example Strategies:

  • Define your content pillars or themes that align with your personal and business values, and create a content calendar to ensure a consistent flow of valuable content.

  • Invest time in planning and strategizing your Facebook Stories, ensuring they align with your long-term vision and goals.

  • Pay attention to the visual elements, such as aesthetics, branding, and storytelling, to create a cohesive and professional appearance for your Facebook Stories.

Provide Value and Expertise: Leverage your expertise and share valuable insights within your Facebook Stories, positioning yourself as a trusted authority in your niche.

Example Strategies:

  • Offer tips, tutorials, or educational content within your Facebook Stories that align with your expertise and provide value to your audience.

  • Share behind-the-scenes glimpses of your work or showcase your process to demonstrate your expertise and build trust with your viewers.

  • Collaborate with other industry experts or influencers to bring diverse perspectives and additional value to your Facebook Stories.

Share Inspirational and Motivational Content: Infuse your Facebook Stories with inspirational and motivational content that resonates with your audience's personal and spiritual growth.

Example Strategies:

  • Share uplifting stories, quotes, or personal anecdotes that inspire and empower your audience.

  • Create content that aligns with your audience's aspirations, dreams, or goals, and provide actionable steps or advice to help them achieve those objectives.

  • Utilize storytelling techniques to convey messages of personal growth, resilience, and overcoming challenges.

Foster Community Engagement: Encourage active engagement and interaction with your audience within your Facebook Stories, fostering a sense of community and connection.

Example Strategies:

  • Ask thought-provoking questions or create polls within your Facebook Stories to encourage viewer participation and feedback.

  • Respond to comments and messages promptly, fostering a two-way conversation and building relationships with your audience.

  • Use interactive features such as quizzes, polls, or stickers to encourage audience engagement and make your Facebook Stories more interactive and enjoyable.

INSTAGRAM

At the beginning of Sagittarius Energy - Lasting for the 1st day of Sagittarius Energy:


Instagram Posts
☾ ☊

An auspicious time for posting your Instagram content. This transit activates Instagram's natal Moon and North Node in Sagittarius in its combined charts.

Your profile and content may undergo the beginning of a new cycle at this time, opening up awareness of your content to both potential new followers as well as your rabid fans. The focus at this time is on expansion, exploration, adventures, taking big leaps, personal and spiritual growth, goal setting, visionary work, rituals, and spiritual practice and what could be.

The alignment with the Moon indicates that the public is more receptive at this time to your content, teachings, philosophies, and beliefs especially if you are sharing them more openly. Here we feel that anything is possible and we have the power to 'begin again', or are able to meet our goals with new enthusiasm.

In terms of your content use this period to share inspirational content, quotes, inspirational videos, clips or interviews, aha's, travel or spiritual-related content, or content that speaks to a larger purpose, especially that of the collective direction of your followers (North Node), you'll find that your reach expands and so does your engagement.

Marketing Advice:

Define Your Collective Purpose: Use the influence of the North Node to clarify your collective purpose and align your Instagram posts accordingly, focusing on content that resonates with your audience's aspirations and values.

Example Strategies:

  • Reflect on your mission and values as a brand or individual and infuse them into your Instagram posts.

  • Create content that inspires and motivates your audience, helping them align with their own higher purpose and goals.

  • Share stories and experiences that showcase your own personal growth journey, inspiring your audience to embark on their own paths of self-discovery and spiritual growth.

Share Educational and Inspirational Content: Utilize your Instagram posts as a platform for teaching and sharing valuable insights that align with your expertise and the interests of your audience.

Example Strategies:

  • Provide educational content through tips, tutorials, or step-by-step guides that help your audience learn and grow.

  • Share inspirational quotes, stories, or anecdotes that resonate with your audience's personal and spiritual development.

  • Incorporate visually appealing graphics, infographics, or videos to enhance the delivery and impact of your educational and inspirational content.

Foster Authentic Connection and Engagement: Create an authentic connection with your audience through your Instagram posts, encouraging meaningful engagement and dialogue.

Example Strategies:

  • Share personal stories or experiences that relate to your audience's interests and struggles, creating a sense of empathy and connection.

  • Use captions that encourage open-ended questions or invite your audience to share their thoughts and experiences.

  • Respond to comments and messages genuinely and promptly, fostering a two-way conversation and building relationships with your audience.

Embrace Visual Storytelling: Leverage the power of visual storytelling in your Instagram posts, capturing your audience's attention and conveying your messages effectively.

Example Strategies:

  • Utilize high-quality and visually appealing images or videos that convey your brand's values and aesthetics.

  • Create cohesive and visually engaging Instagram grids by planning your posts and maintaining a consistent theme or color palette.

  • Incorporate storytelling elements in your captions, guiding your audience through a narrative or sharing behind-the-scenes insights.

Instagram Stories
♄ Rx

The very nature of Stories is that they disappear after 24 hours, so in terms of making content that works for you over time, that becomes difficult and is reflected here in its placement of Saturn Retrograde in Sagittarius.

Saturn indicates the tangible forms we're building and here with it being retrograde, we are not seeing that tangibility on the external but more in how our followers FEEL and the quality of the energy our content expresses, and the intangible ways that we inspire our followers through our content.

If we are not attached to building immediately tangible results through Instagram Story content this can be an excellent transit to leverage the power of influence, inspiration, storytelling, and empowerment through your content.


What are the emotions you want to capture in your viewers?

How does your content make them feel?

What does it make them believe?

What reality is it helping them to create for themselves?

These are great questions to ask yourself as you decide what to post today or schedule for this date. Stories, in general, can be excellent for re-caps, trailers, sharing a series of posts that tell a story/convey an emotion, or videos that speak deeply to their subconscious, after all, buying is 80% emotional.

Marketing Advice:

Review and Revisit Foundational Content: Take advantage of Saturn Retrograde's energy to review and revisit your foundational content in Instagram Stories, ensuring that it aligns with your brand's values and resonates with your audience.

Example Strategies:

  • Revisit past Instagram Stories that performed well and consider repurposing or re-sharing them with a fresh perspective.

  • Explore the themes of personal and spiritual growth, teaching, faith, beliefs, and freedom in your Instagram Stories, providing valuable insights and inspiration.

  • Use Instagram's archive feature to organize and easily access your past stories, allowing you to re-explore and extract valuable content.

Share Educational and Thought-Provoking Content: Use your Instagram Stories as a platform for teaching and sharing thought-provoking content that engages your audience's intellect and curiosity.

Example Strategies:

  • Create informative and educational stories that provide actionable tips, tutorials, or lessons related to your niche.

  • Share stories that delve into deeper topics, addressing questions or misconceptions within your industry or offering unique perspectives.

  • Use polls, quizzes, or interactive features to encourage audience engagement and participation, fostering a sense of curiosity and exploration.

Embrace Authenticity and Transparency: Connect with your audience on a personal level by sharing authentic and transparent stories that showcase your journey, challenges, and growth.

Example Strategies:

  • Share behind-the-scenes glimpses of your work or creative process, allowing your audience to connect with the human side of your brand.

  • Talk openly about the lessons you've learned, the setbacks you've faced, and the strategies you've employed to overcome challenges.

  • Engage in Q&A sessions or live chats to foster direct and genuine interactions with your audience.

Highlight Testimonials and Success Stories: Leverage the power of testimonials and success stories in your Instagram Stories to build trust and credibility with your audience.

Example Strategies:

  • Feature customer testimonials or success stories that showcase the positive impact of your products, services, or expertise.

  • Use interactive features like sliders or question stickers to gather feedback and testimonials directly from your audience.

  • Highlight case studies or examples that demonstrate the transformation or results achieved by your clients or customers.

At the middle & end of Sagittarius Energy - Beginning on the 2nd day of Sagittarius Energy:


Instagram Live
♄⨀

At the halfway point through Sagittarius, we find a perfect opportunity to host an Instagram Live, build our following, and secure long-term followers, clients, and brand awareness of our work.

This transit makes a conjunction with Instagram Live's natal Saturn and Sun in Sagittarius, which is focused on teaching, inspiration, expansion, PR, embodiment, and implementation, taking risks, going on an adventure, and all the very best aspects of storytelling. Sagittarius is the expansion of the reach of our content to a larger audience, and under the influence of the Sun and Saturn, we see the opportunity for more attention and awareness (Sun) as well as the opportunity to build something tangible and see results (Saturn) over time.

Saturn rules the physical building of a business, the mastery, the commitment, and here we can see an opportunity for you to share that publicly with your audience. Your experience, your skills, your knowledge, and your support through a solid method or blueprint for them. The key messaging here is freedom through commitment, or being free to commit to something that deeply matters to them and to begin the process of creating it tangibly.

Marketing Advice:

Establish a Consistent Schedule: Create a consistent schedule for your Instagram Live sessions, demonstrating your commitment to providing valuable content to your audience.

Example Strategies:

  • Determine a regular day and time for your Instagram Live sessions and communicate it to your audience.

  • Plan and prepare topics in advance to ensure a smooth and organized presentation.

  • Use Instagram's countdown sticker or announcement posts to generate anticipation and remind your audience of upcoming live sessions.

Share Educational and Inspirational Content: Utilize Instagram Live as a platform for teaching, sharing insights, and inspiring your audience.

Example Strategies:

  • Host live tutorials, workshops, or Q&A sessions where you share your expertise and provide valuable knowledge to your audience.

  • Invite guest speakers or collaborators who align with your niche or industry to share their insights and experiences.

  • Share personal stories or journeys that relate to the themes of personal and spiritual growth, faith, beliefs, and freedom.

Engage in Real-Time Interaction: Take advantage of the live nature of Instagram Live to engage with your audience in real-time, creating a sense of connection and community.

Example Strategies:

  • Encourage viewers to ask questions, provide comments, or share their thoughts during the live session.

  • Respond to comments and engage with viewers, addressing their inquiries or acknowledging their contributions.

  • Use interactive features like polls or quizzes to actively involve your audience and create an interactive experience.

Revisit and Repurpose Previous Content: Leverage Saturn's influence to revisit and repurpose your core foundational content in your Instagram Live sessions.

Example Strategies:

  • Revisit popular blog posts, articles, or videos and adapt the content into a live format, providing additional insights or expanding on the topic.

  • Use Instagram Live to provide updates or share new perspectives on previously covered subjects.

  • Repurpose previous Instagram Live sessions by extracting key points and creating shorter, digestible segments or highlight reels.

Instagram Carousel
♄

This transit activates Instagram Carousel's natal Saturn in Sagittarius, bringing our needs and wants (Moon) to the forefront, and connecting more deeply with your audience through the power of storytelling (Sagittarius), and the opportunity to teach or share inspiring information as a 'story', or like a 'storyboard', or simply through using a series of photos, videos, or a combination thereof to help your audience tap into the right emotions, state, and provide the necessary information and visuals to take them on a journey in their own minds towards what is possible through your offers.

Carousels allow us to squeeze a lot more information into Instagram and capture curiosity. Here with Saturn we can use this as a recap of information already shared (through a live, or other content), or to tell a story, compile an argument (Sagittarius also rules the law and justice systems so we're all a little more lawyer like during this transit, seeing both sides and building a case in our minds).

It gives you an opportunity to draw information from several sources and put it all into one place to present your story and invite them along. Saturn is an opportunity for commitment, and with Carousels (unlike Stories) not disappearing they can become resources for new and current followers to gather more information about your work and offers.

The key here is freedom through commitment, what can you share with them that helps to make them free, and provides new and exciting perspectives to things they want to create or accomplish in their lives?

Marketing Advice:

Establish a Consistent Brand Aesthetic: Develop a consistent brand aesthetic for your Instagram Carousel posts to create a cohesive and recognizable presence.

Example Strategies:

  • Use a consistent color palette, fonts, and graphic elements that align with your brand identity.

  • Design visually appealing and engaging Carousel layouts that showcase your content effectively.

  • Consider creating templates or presets to maintain a consistent look and feel across your Carousel posts.

Provide Value and Educational Content: Utilize Instagram Carousel to deliver valuable and educational content to your audience, aligning with the themes of personal and spiritual growth, teaching, faith, beliefs, and freedom.

Example Strategies:

  • Create Carousel posts that offer step-by-step guides, tutorials, or how-to content related to your niche or expertise.

  • Share insightful tips, strategies, or advice that can help your audience overcome challenges or achieve their goals.

  • Use Carousel posts to break down complex concepts or ideas into easily digestible and informative slides.

Tell Compelling Stories: Leverage Instagram Carousel's multiple slides to tell compelling and engaging stories that captivate your audience.

Example Strategies:

  • Use each slide of the Carousel to tell a different part of a story, creating a narrative that grabs the viewer's attention and encourages them to swipe through.

  • Incorporate captivating visuals, captivating headlines, and concise yet informative captions to keep your audience engaged.

  • Experiment with different storytelling techniques, such as before-and-after transformations, behind-the-scenes glimpses, or user-generated content showcases.

Focus on Long-Term Goals and Consistency: Align your Instagram Carousel strategy with your long-term goals, demonstrating consistency and commitment to your audience.

Example Strategies:

  • Plan your Carousel posts in advance to ensure a consistent posting schedule and maintain regular engagement with your audience.

  • Develop a content calendar or editorial plan to guide your Carousel post topics and ensure they align with your brand values and long-term objectives.

  • Evaluate the performance of your Carousel posts regularly and make adjustments based on audience engagement and feedback.

Instagram Reels
☋

With this transit we can clearly see one of the main and most effective uses of Instagram Reels is to recap or re-share what has already been shared or show what is to come, leveraging either your audience's awareness or curiosity (if they're not aware). Reels, unlike stories, don't disappear and can be added to your profile for your audience to see at a later time, which is indicated here through this transit to Instagram Reels South Node in Sagittarius.

This gives Instagram Reels a North Node of Gemini, which is focused on shorter attention spans, and a combination of information and data, all at once, to be used to make decisions and understand the world better. Here with the South Node (the past/the foundation) in Sagittarius, we are leveraging previous information and slimming it down to place in your Reels, to tell a story (Sagittarius), and also provide the necessary emotions and visuals to convey a message that may be lost in using too many words (Gemini), as Sagittarius is all about the experience and about curiosity/interest/excitement.

This can be a great time to lean into the content you've already created and think about how you can repurpose it and reignite life into it using Instagram Reels, especially if you are in a launch or promotion and you want to remind or introduce the information to your audience in a fun, emotional and visual way.

Marketing Advice:

Repurpose and Reintroduce Past Content: Take advantage of the South Node's influence to repurpose and reintroduce past content in your Instagram Reels, aligning with the themes of personal and spiritual growth, teaching, faith, beliefs, freedom, writing, publishing, and PR.

Example Strategies:

  • Convert longer-form content, such as blog posts or video tutorials, into shorter, concise Reels that deliver quick and valuable insights.

  • Share highlights or snippets from previous videos, podcasts, or webinars, offering a fresh perspective or emphasizing important points.

  • Revisit popular or evergreen topics from your archives and present them in an engaging and visually appealing format within your Reels.

Educate and Inspire: Utilize Instagram Reels to provide educational and inspirational content that aligns with the themes of personal and spiritual growth, teaching, faith, beliefs, and freedom.

Example Strategies:

  • Create quick and informative tutorials or step-by-step guides related to your niche or expertise.

  • Share motivational or thought-provoking messages that resonate with your audience and encourage positive personal development.

  • Use Reels to share inspiring stories, quotes, or insights that align with your brand values and the interests of your target audience.

Incorporate Engaging Visuals and Effects: Make use of Instagram Reels' creative features, such as filters, effects, and text overlays, to enhance the visual appeal and engagement of your content.

Example Strategies:

  • Experiment with different visual styles and effects that align with your brand and the message you want to convey.

  • Use text overlays to highlight key points, quotes, or captions within your Reels, making them more accessible and memorable.

  • Incorporate captivating visuals, such as dynamic transitions, animations, or engaging graphics, to enhance the overall viewing experience.

Encourage Audience Interaction: Leverage Instagram Reels to encourage audience interaction, engagement, and participation, creating a sense of community and fostering connections.

Example Strategies:

  • Prompt viewers to leave comments, share their thoughts, or ask questions related to the content of your Reels.

  • Run contests or challenges that encourage viewers to create their own Reels using specific hashtags or themes, fostering user-generated content.

  • Respond to comments and engage with your audience, creating a dialogue and building relationships.

TIKTOK

At the beginning of Sagittarius Energy - Lasting for the 1st day of Sagittarius Energy:


TikTok Events
ASC ☋☾ 

This is a potent period for hosting TikTok Events, we see here the transit Moon Conjunct the natal Ascendant, South Node, and Moon of TikTok Events combined charts. The Ascendant operates as a sneak peek, a first introduction, first face, or hint to your offers, and with the activation of the South Node in conjunction helps us to understand the best contexts to release this content or share this information.

With the South Node it indicates content or topics you have already previously discussed or alluded to on your TikTok, and then using the TikTok Events to dive more deeply into these themes. Your audience should be familiar with the content to some degree before attending or watching your TikTok Event.

We also have a lunar conjunction with this transit creating a lunar return for TikTok Events, which naturally brings attention and emotional connection back to where it started and the very premise of TikTok Events, which is under the influence of Sagittarius (to teach, to expand, to explore, to embody) and also opens up your event to serving as PR for you, your brand and your offers. Sagittarius is about going both deep and wide into content,  unlike a lot of TikTok's other placements we can see how TikTok Events facilitates a different sort of approach.

This can be a great opportunity to have your community meet you 'face to face' (Ascendant), whereas with your other content, they are watching something you've already created, and that has likely been heavily edited. Here we see an opportunity to more authentically speak to what you share, and your teachings, beliefs, values, and focus and to create more expansive relationships and connections with your audience.

Marketing Advice:

Make a Memorable First Impression: Utilize the Ascendant's influence to create compelling first impressions on TikTok, capturing the attention of your audience and drawing them into your content.

Example Strategies:

  • Craft engaging and attention-grabbing thumbnails and titles that accurately represent the content of your TikTok videos.

  • Use teasers, hints, or trailers in your videos to pique curiosity and encourage viewers to watch until the end.

  • Leverage behind-the-scenes footage or exclusive previews to provide a unique and personal connection with your audience.

Repurpose and Reintroduce Past Content: Take advantage of the South Node's influence to repurpose and reintroduce past content on TikTok, breathing new life into your existing material.

Example Strategies:

  • Adapt longer-form videos, such as tutorials or demonstrations, into shorter, captivating TikTok clips that provide valuable insights.

  • Share highlights or snippets from previous videos or presentations, offering a fresh perspective or emphasizing key points.

  • Revisit popular or evergreen topics from your archives and present them in a concise and engaging format on TikTok.

Embrace the New Lunar Cycle: Embrace the energy of the lunar return to start a new cycle of content creation on TikTok, aligning with the themes of personal and spiritual growth, teaching, faith, beliefs, freedom, writing, publishing, and PR.

Example Strategies:

  • Set intentions for your TikTok presence and establish a consistent content schedule that aligns with your goals and resonates with your target audience.

  • Create content that shares valuable insights, knowledge, or inspiration, positioning yourself as a teacher or guide in your niche.

  • Incorporate elements of personal growth, faith, or beliefs into your TikTok videos, fostering connections with viewers who resonate with those themes.

Foster Engagement and Community: Use TikTok as a platform to foster engagement, interaction, and a sense of community among your audience.

Example Strategies:

  • Encourage viewers to like, comment, and share your TikTok videos, actively seeking their participation.

  • Respond to comments, engage with your audience, and build relationships through meaningful conversations.

  • Collaborate with other TikTok creators or engage in duets and challenges, tapping into the vibrant TikTok community.

YOUTUBE

At the beginning of Sagittarius Energy - Lasting for the 1st day of Sagittarius Energy:


YouTube Ads
♃

YouTube ads are all about expanding the reach of your content through a publishing medium, so it's not surprising that the chart of YouTube ads has natal Jupiter (the publishing planet) in the sign of publishing (Sagittarius), and now we have the transit Moon (public awareness) conjunct this placement at this time.

This marks a prosperous period to run YouTube Ads, as well as expand the reach of your content and teaching through YouTube.  Your audience here is focused on personal growth, development, spirituality, embodiment, rituals, practices, how-tos (Sagittarius and Jupiter both rule high education), and what grabs our curiosity and piques our excitement. Whether you are using ads to run targeted traffic to your channel, or you're using it to sell your offers directly this is an excellent period to jump in and take a risk (or go on an adventure) with Jupiter ruling abundance, cash flow, and risk-taking (essentially the planet of entrepreneurs).

Marketing Advice:

Emphasize Educational and Inspirational Content: Leverage the influence of Jupiter and Sagittarius to create educational and inspirational content within your YouTube Ads, positioning yourself as a trusted source of knowledge and guidance.

Example Strategies:

  • Offer informative tutorials, demonstrations, or how-to guides related to your product or service, showcasing its value and benefits.

  • Share success stories, testimonials, or case studies that inspire and motivate your audience, demonstrating the positive impact of your offering.

  • Provide tips, insights, or thought-provoking content that aligns with your niche and addresses the interests and needs of your target audience.

Highlight Your Expertise and Authority: Utilize YouTube Ads to establish and showcase your expertise and authority in your industry or niche, leveraging Jupiter's influence.

Example Strategies:

  • Incorporate endorsements, awards, or certifications within your YouTube Ads to build credibility and trust with your audience.

  • Collaborate with influential figures or experts in your field to enhance your brand's authority and reach.

  • Share valuable insights, research findings, or unique perspectives that position you as a thought leader within your industry.

Leverage the Power of Storytelling: Harness the influence of Jupiter and Sagittarius to craft compelling narratives and storytelling elements within your YouTube Ads, capturing the attention and emotions of your audience.

Example Strategies:

  • Develop captivating storytelling arcs that engage viewers and connect with their aspirations, emotions, or personal journeys.

  • Use visual storytelling techniques, such as compelling visuals, music, and voice-over narration, to create an immersive experience within your YouTube Ads.

  • Incorporate real-life examples, relatable characters, or user-generated content to enhance the authenticity and impact of your storytelling.

Optimize for Financial Gains: Maximize the potential for financial gains through your YouTube Ads by leveraging Jupiter's influence.

Example Strategies:

  • Create clear and compelling calls-to-action (CTAs) within your YouTube Ads, guiding viewers toward the desired actions, such as making a purchase, signing up for a newsletter, or visiting your website.

  • Offer exclusive discounts, promotions, or limited-time offers within your YouTube Ads, incentivizing viewers to take immediate action.

  • Utilize targeted advertising and audience segmentation to reach the most relevant and potential high-value customers for your product or service.

At the middle & end of Sagittarius Energy - Beginning on the 2nd day of Sagittarius Energy:

YouTube Ads
☾♇ Rx

In the second half of Sagittarius, we see a shift in the approach to advertising through YouTube ads, this transit activates YouTube Ad's natal Moon (creating a lunar return) and its natal Pluto Retrograde in its chart.

A lunar return is a great period to introduce your content and offers to new leads and followers (marking a new beginning, or initiation of a new cycle) as well as targeting viewers and potential clients with low awareness, providing an opportunity to utilize a teaching strategy in your content and ads.

The next activation here is Pluto Retrograde, with Pluto ruling what we desire to control, and all the ways we don't ultimately have control (death, endings, transformation, external events), which can be a period where you find your fears are a little higher than normal (as are your viewers and followers) and so this makes a great opportunity not only to face those fears and challenge them, but also to ensure that your ads address legitimate issues, and clearly articulate how they can solve them to reduce anxiety and expand their belief in themselves that they have the power to solve what they're struggling with.

After all, YouTube is as much a search engine as it is a video hosting platform, the reason that your viewers have found you is they were likely searching for the answers to a problem and they stumbled upon your work through a combination of a catchy video cover, and keywords.

This is a good time to leverage that and focus on why they have come to you, to begin with, or what has attracted your previous buyers and dial your advertising strategy more deeply into that to find the gold.

Marketing Advice:

Tap into Emotional Resonance: Leverage the transformative energy of Pluto Retrograde and Sagittarius to evoke emotional resonance and connect deeply with your audience through your YouTube Ads.

Example Strategies:

  • Craft narratives that touch upon profound themes, addressing the emotional needs, desires, or fears of your target audience.

  • Incorporate storytelling elements that reveal personal journeys of transformation or overcoming challenges, inspiring viewers to take action or seek further information.

  • Utilize powerful visuals, music, and narration to create an immersive and emotionally impactful experience within your YouTube Ads.

Empower Through Education: Use YouTube Ads as a platform to empower your audience by providing valuable educational content and insights, aligning with the transformative energy of Pluto Retrograde.

Example Strategies:

  • Create tutorial videos, educational series, or in-depth guides that empower viewers with knowledge and practical skills related to your industry or niche.

  • Share personal experiences or stories of growth, providing inspiration and guidance for your audience's own transformative journeys.

  • Offer webinars, workshops, or live Q&A sessions where viewers can interact with you and learn directly from your expertise.

Address Deep-Seated Fears and Concerns: Acknowledge and address the deep-seated fears and concerns of your audience, allowing them to heal and overcome obstacles through your YouTube Ads.

Example Strategies:

  • Create content that directly confronts common fears or challenges within your industry, providing reassurance and guidance on how to navigate them.

  • Offer practical solutions, strategies, or step-by-step processes that help viewers overcome their fears or achieve personal growth.

  • Incorporate testimonials or success stories from individuals who have experienced significant transformation or healing through your product or service.

Embrace Authenticity and Vulnerability: Embrace authenticity and vulnerability in your YouTube Ads, allowing your audience to connect with your genuine experiences and emotions.

Example Strategies:

  • Share personal stories, experiences, or lessons learned that highlight your own journey of transformation and growth.

  • Engage in open and honest conversations with your audience, addressing sensitive topics or challenging situations with empathy and understanding.

  • Encourage user-generated content, such as testimonials or stories of personal transformation, to foster a sense of community and connection.

YouTube Videos, Engagement, SEO
♇

Here we can see similar to YouTube Ads transit just shared above, YouTube's natal chart also has its Pluto in Sagittarius, but direct. This indicates that again the reason that people utilize YouTube is as a search engine to solve problems, expand their awareness, become in charge of their own education, find answers to what they're struggling with and why, and encourage transformation in their own lives (Pluto in Sagittarius).

Here they are looking for authentic content that goes deep, while also going wide (Sagittarius) covering a variety of topics, themes, or solutions. How-to videos with highly targeted keywords, behind-the-scenes, reviews, walkthroughs, and demonstrations all tend to do well, because they provide a process and information that viewers are looking for, and YouTube's algorithm also automatically lines up other content they believe the viewer may be interested in seeing, which appeals to the mutability of Sagittarius and the explorer in Pluto.

Leverage your analytics, look to your most popular content, go deep and wide through a topic, and supercharge your keywords to create content that stirs, engages, and provides your viewers with deeper meaning, understanding, and an opportunity to apply your material to better their lives, and watch your channel grow.

Marketing Advice:

Embrace Transformational Content: Harness the transformative energy of Pluto in Sagittarius to create content that inspires personal growth and resonates with your audience's aspirations.

Example Strategies:

  • Develop videos that explore personal development, self-improvement, and overcoming challenges, providing practical advice and guidance.

  • Share stories of transformation, either from your own experiences or those of others, highlighting the power of personal growth and change.

  • Collaborate with experts in relevant fields to deliver insightful content that expands viewers' understanding and empowers their own transformational journeys.

Dive into Meaningful Discussions: Encourage meaningful discussions and exploration of deep topics that align with the transformative influence of Pluto in Sagittarius.

Example Strategies:

  • Host live Q&A sessions, panel discussions, or interviews with thought leaders, providing a platform for in-depth conversations on subjects related to personal growth, spirituality, beliefs, and freedom.

  • Invite audience participation through comments, polls, or community engagement, fostering a space for viewers to share their perspectives and insights.

  • Create series or episodes dedicated to exploring philosophical, spiritual, or existential themes, inviting viewers to reflect and engage with profound ideas.

Share Authentic Stories: Share authentic stories that tap into the emotional depths of your audience, allowing for healing and connection.

Example Strategies:

  • Create videos that reveal personal journeys, vulnerability, and lessons learned, emphasizing the transformative power of authenticity and storytelling.

  • Encourage user-generated content, inviting viewers to share their stories of personal growth, transformation, or overcoming fears, fostering a sense of community and support.

  • Highlight stories of individuals or organizations making a positive impact in the world, inspiring viewers to take action and contribute to collective transformation.

Leverage Educational Content: Combine the transformative and educational aspects of Pluto in Sagittarius to deliver valuable knowledge and insights.

Example Strategies:

  • Create educational series, tutorials, or explainer videos that provide practical guidance and actionable steps for personal growth, teaching, or developing new skills.

  • Offer online courses, workshops, or webinars that delve into topics related to personal and spiritual growth, catering to the educational needs and aspirations of your audience.

  • Collaborate with experts or influencers in fields such as self-improvement, spirituality, or philosophy to deliver high-quality educational content to your viewers.

YouTube Live
☊

A cosmically aligned time to host a YouTube Live, this transit marks a coming together of the Moon and YouTube Live's natal North Node in Sagittarius. The time to teach, share, and expand your reach through a combination of PR and live engagement is potent now.

The North Node indicates the collective overall desire of your viewers, yourself, and participants in YouTube Live overall which in Sagittarius indicates personal and spiritual growth and development, PR expansion, teaching, learning, exploring, taking risks, seeking freedom (from or to), and otherwise becoming a better human.

I can think of no better time to host a YouTube Live than this period, especially if those are the tenets of your business. Use this period to get them excited, and leverage curiosity, passion, inspiration, action, and possibility as keystones in your content to make the most of this transit.

Marketing Advice:

Embrace a Higher Purpose: Tap into the energy of the North Node in Sagittarius to infuse your YouTube Live broadcasts with a higher purpose and a sense of collective fulfillment.

Example Strategies:

  • Identify and communicate a clear mission or vision for your YouTube Live channel, highlighting how it aligns with the greater good and contributes to the growth and well-being of your audience.

  • Offer live sessions focused on personal and spiritual growth, providing guidance, inspiration, and practical tools for viewers to enhance their own journeys.

  • Collaborate with like-minded creators or organizations to co-host YouTube Live events that address collective issues, such as environmental awareness, social justice, or community building.

Create a Learning Environment: Foster a teaching and learning environment through your YouTube Live broadcasts, empowering viewers to expand their knowledge and skills.

Example Strategies:

  • Host live workshops, masterclasses, or tutorials on subjects related to personal growth, spirituality, self-improvement, or practical skills, offering valuable insights and actionable advice.

  • Engage with your audience through interactive Q&A sessions during YouTube Live broadcasts, encouraging viewers to ask questions, share their experiences, and participate in the collective learning process.

  • Organize live panel discussions or interviews with experts in various fields, providing diverse perspectives and fostering intellectual growth and exploration.

Cultivate a Sense of Community: Create a sense of community and connection among your YouTube Live viewers, allowing them to support and uplift one another.

Example Strategies:

  • Use live chat features during YouTube Live broadcasts to facilitate real-time engagement and interaction among viewers, fostering a sense of belonging and connection.

  • Encourage viewers to share their experiences, stories, and insights in the comments section, creating a supportive community that nurtures personal and collective growth.

  • Organize live events or challenges that invite viewers to participate actively, collaborating and learning from one another while forging meaningful connections.

Amplify Inspiring Stories: Highlight inspiring stories and experiences that align with the themes of personal growth, faith, beliefs, and freedom, creating a positive and uplifting atmosphere.

Example Strategies:

  • Share testimonials or success stories from individuals who have experienced personal transformation or achieved significant milestones through the content of your YouTube Live broadcasts.

  • Invite guests to share their inspiring journeys and lessons learned during live interviews, creating a platform for storytelling and the exchange of wisdom.

  • Collaborate with creators who embody the values of personal and spiritual growth, inviting them to contribute their unique perspectives and stories to your YouTube Live broadcasts.

YouTube Shorts
☋ MC

The nature of YouTube Shorts is that they're 'short' and don't allow us to convey a lot of information at once, so they tend to appeal to grazers or those who are not yet up to speed on what you're doing or could benefit from being reminded to watch something or access something before it's gone.

The placement of YouTube Shorts' natal South Node in Sagittarius alongside its Midheaven helps us to focus and understand the nature and strategy of this approach. Shorts are great as a re-cap, a skim of the surface, a trailer, and to capture attention quickly, especially from busy followers. By doing this strategically we can grow your channel's reputation, and expand your reach (Midheaven).

Under the influence of Sagittarius, the goal here is to provide content that piques curiosity, gets them excited, and intrigued, and helps them to feel like they're growing and expanding as a person, while also amplifying their personal freedom and knowledge. Think of it like a preview, or a nudge reminder for them to know what's available to them. It's great to warm up an audience and to invite them to participate in what you're sharing, or to create urgency.

Marketing Advice:

Repurpose Valuable Content: Utilize the energy of the South Node in Sagittarius to revisit and repurpose past content, breathing new life into it for YouTube Shorts.

Example Strategies:

  • Extract key insights, teachings, or moments from longer-form videos or other content and transform them into short, impactful YouTube Shorts.

  • Share snippets or highlights from previous videos, emphasizing valuable takeaways or intriguing hooks to pique viewers' interest.

  • Revisit older successful YouTube Shorts and create sequels or follow-ups, expanding on the original content or providing updated information.

Establish Expert Status: Leverage the transit of the Moon in Sagittarius conjunct YouTube Shorts' natal Midheaven to enhance your reputation, recognition, and expert status.

Example Strategies:

  • Focus on delivering concise and insightful content that showcases your expertise, positioning you as a knowledgeable authority in your niche.

  • Create educational or informative YouTube Shorts that provide valuable tips, advice, or demonstrations, establishing yourself as a trusted source of information.

  • Collaborate with other experts or influencers in your field to co-create YouTube Shorts that combine your collective knowledge and boost your credibility.

Infuse Personal Growth and Inspiration: Embrace the Sagittarian influence of personal and spiritual growth, teaching, faith, beliefs, freedom, writing, publishing, and PR in your YouTube Shorts, inspiring and uplifting your audience.

Example Strategies:

  • Share personal stories or experiences that align with the themes of personal growth, faith, and beliefs, offering insights and lessons learned.

  • Provide motivational or inspirational messages in your YouTube Shorts, encouraging viewers to embark on their own journeys of self-discovery and transformation.

  • Incorporate teaching elements into your content, presenting bite-sized educational segments or mini-lessons that empower viewers to expand their knowledge and skills.

Optimize Thumbnail and Title: Pay attention to the visual appeal and descriptive titles of your YouTube Shorts to maximize their impact and attract viewers.

Example Strategies:

  • Create eye-catching thumbnails that convey the essence of your YouTube Shorts and pique viewers' curiosity.

  • Craft descriptive and compelling titles that clearly communicate the value or topic of your YouTube Shorts, enticing viewers to click and engage.

  • Experiment with different thumbnail and title variations to gauge audience response and optimize your content's performance.

TWITTER

At the beginning of Sagittarius Energy - Lasting for the 1st day of Sagittarius Energy:


Twitter Spaces
♀

This an excellent period to participate in or hold Twitter Spaces where you can share your love of your subject and teach and support others through the expansion of perspectives, ideas, and frameworks.

This transit activates Twitter Spaces natal Venus (Values /Passions/ Expression/ Cashflow) in Sagittarius, and with the conjunction of the Moon (public/needs) we can use this as an opportunity to go deeper and wider addressing themes of our work and it's interconnectedness to other topics, areas or challenges.

This also marks a period to drive traffic or expose your audience to new material, or a different perspective and increase your cash flow (Venus) as a result of sharing what you love. This transit also has the potential to spark passion, excitement, and involvement in others through the openness of sharing yourself and your ideas freely.

Marketing Advice:

Align with Your Values: Emphasize values that resonate with your audience and align with the themes of personal and spiritual growth, teaching, faith, beliefs, freedom, writing, publishing, and PR associated with Sagittarius.

Example Strategies:

  • Curate Twitter Spaces conversations that explore topics related to personal growth, spirituality, education, and freedom, aligning with your audience's interests and values.

  • Invite guests and experts who embody and share similar values to create an authentic and engaging experience within your Twitter Spaces.

  • Use your Twitter Spaces platform to promote and support causes or initiatives that are aligned with your values, demonstrating your commitment to making a positive impact.

Ignite Passionate Discussions: Foster passionate discussions and engage your audience emotionally within your Twitter Spaces.

Example Strategies:

  • Select engaging and thought-provoking topics for your Twitter Spaces conversations that ignite passion and generate enthusiastic participation.

  • Encourage audience interaction, asking open-ended questions, and inviting listeners to share their opinions and experiences.

  • Create a welcoming and inclusive environment within your Twitter Spaces, allowing participants to express their passion and engage in meaningful dialogue.

Drive Sales and Cash Flow: Leverage Twitter Spaces as a platform to drive sales and enhance your cash flow, utilizing the influence of Venus in Sagittarius.

Example Strategies:

  • Offer exclusive discounts, promotions, or limited-time offers during your Twitter Spaces sessions, incentivizing your audience to make purchases.

  • Collaborate with influencers or partners who align with your values and target audience, co-hosting Twitter Spaces events that drive sales for both parties.

  • Use Twitter Spaces to showcase and demonstrate your products or services, highlighting their value and benefits to generate interest and drive sales.

Establish Trust and Authenticity: Cultivate trust and authenticity within your Twitter Spaces by embodying the values and themes associated with Sagittarius.

Example Strategies:

  • Share personal stories or experiences that demonstrate your own personal growth, teaching, faith, and beliefs, fostering a sense of connection and authenticity with your audience.

  • Provide valuable and actionable insights within your Twitter Spaces, positioning yourself as a trusted source of knowledge and guidance.

  • Engage in active listening, acknowledging and valuing the contributions of your audience members, creating an inclusive and supportive community.

Twitter Community Spaces
ASC

Here we see a transit to Twitter Community Spaces natal Ascendant in Sagittarius, which is about expanding minds, perspectives, connections, dialogue, and opening to new frames of mind or horizons not previously explored.

The Ascendant acts as the first light rising, bringing attention, focus, and exposure to brands, individuals, ideas, offers, and direct experience. Under the influence of Sagittarius, the goal is personal and spiritual growth and expansion, freedom, truth, justice, and new opportunities. This can serve as a first introduction to your work, you yourself, or new ideas or concepts (creating a warm audience from one with previously low awareness).

The importance here is that you are impartial, open-minded, authentic and truthful, and willing to take a risk and put yourself out there. Leveraging this transit has the power to expand your reach, and follow through bringing your work into the light of awareness of more people.

Marketing Advice:

Make a Memorable First Impression: Pay attention to the first impression you create within the Twitter Community Spaces platform, using it as an opportunity to capture the interest and curiosity of your audience.

Example Strategies:

  • Design eye-catching and visually appealing banners, profile pictures, and header images that reflect the essence of your brand and capture the attention of potential community members.

  • Craft engaging and captivating introductions to your Twitter Community Spaces, clearly communicating the value and benefits of joining your community.

  • Incorporate intriguing hints and teasers in your announcements and previews to generate excitement and curiosity among your audience, encouraging them to participate in your Twitter Community Spaces.

Engage with Behind-the-Scenes Content: Share behind-the-scenes content within your Twitter Community Spaces, giving your audience a glimpse into your process and creating a sense of exclusivity.

Example Strategies:

  • Host special behind-the-scenes sessions in your Twitter Community Spaces, allowing your audience to see the inner workings of your brand, projects, or events.

  • Share sneak peeks, previews, or previews of upcoming products, services, or initiatives, building anticipation and creating a sense of exclusivity for your community members.

  • Invite guest speakers or industry experts to discuss behind-the-scenes aspects of their work or share valuable insights and experiences, offering a unique perspective to your community.

Utilize Previews and Trailers: Leverage previews and trailers within your Twitter Community Spaces to generate interest and build excitement among your audience.

Example Strategies:

  • Create short video clips or teaser trailers that highlight the key features or benefits of your upcoming content, products, or events, and share them exclusively with your Twitter Community Spaces members.

  • Use compelling visuals, intriguing captions, and enticing descriptions when sharing previews of your upcoming content or initiatives, sparking curiosity and encouraging your audience to engage further.

  • Host special preview sessions within your Twitter Community Spaces, providing an exclusive opportunity for your community members to get a first look at your latest offerings.

Foster a Sense of Community: Emphasize the community aspect within your Twitter Community Spaces, promoting a supportive and inclusive environment that aligns with the themes of personal and spiritual growth, teaching, faith, beliefs, freedom, writing, publishing, and PR associated with Sagittarius.

Example Strategies:

  • Encourage active participation and engagement within your Twitter Community Spaces, inviting community members to share their thoughts, insights, and experiences.

  • Organize interactive activities, such as Q&A sessions, polls, or group discussions, to foster community interaction and create a sense of belonging.

  • Recognize and appreciate the contributions of your community members, whether through shout-outs, virtual rewards, or exclusive privileges, reinforcing a positive and supportive community atmosphere.

Twitter Posts
☾♇

Through this transit, we see a lunar return in Twitter's combined charts, of its Moon in Sagittarius, as well as a conjunction between the transit Moon and Twitter's natal Pluto. This brings a one-two punch to the themes of Twitter's posts.

With the Moon natally in Sagittarius we have Twitter acting as a news source to the public and in fact, in its early days' many journalists used the ability to tweet real-time updates of events to get the news out to the public, and here we see that further expanded in this transit. With its conjunction with Pluto, we can see a second layer to this 'news' being a focus on uncovering truths and raising awareness of difficult topics, and issues around power, and government (Pluto). 

During this transit you can capitalize on some of these advantages, either by creating a newsworthy thread, sharing in-depth information, data, insights, research, or telling a compelling story (Sagittarius). Here we can become our own micro-publishers, garnering followers by not being afraid to explore more taboo subjects (Pluto) or encouraging our followers to ask deeper questions (Pluto in Sagittarius). Use this as a platform to share your content on other platforms or resources that are relevant to them expanding their awareness, growing as a person, and creating more freedom for themselves through truth.

Marketing Advice:

Embrace Authenticity and Transformation: During this transit, embrace authenticity and explore transformative content that aligns with your personal and spiritual growth journey, allowing your Twitter Posts to reflect your true self.

Example Strategies:

  • Share personal stories and experiences that highlight your own transformational journey, providing valuable insights and lessons for your audience.

  • Engage in conversations around topics related to personal growth, spirituality, and beliefs, inviting your audience to explore their own transformative experiences.

  • Experiment with different writing styles and tones that resonate with your authentic voice, allowing your Twitter Posts to express your unique perspective.

Connect on an Emotional Level: Focus on creating emotional connections with your audience through your Twitter Posts, fostering a sense of trust, empathy, and understanding.

Example Strategies:

  • Share uplifting and inspiring quotes, messages, or anecdotes that resonate with your audience's personal and spiritual growth aspirations.

  • Engage in active listening and respond empathetically to comments and messages, providing support and guidance to your followers.

  • Encourage audience participation by asking thought-provoking questions or initiating discussions around topics that evoke emotional responses and encourage meaningful engagement.

Explore Deep Healing and Self-Reflection: Use your Twitter Posts as a platform for deep healing, self-reflection, and self-discovery, offering valuable insights and guidance to your audience.

Example Strategies:

  • Share practical tips, techniques, or resources that promote emotional healing, personal growth, or spiritual development.

  • Encourage your audience to reflect on their own fears, challenges, and areas for growth, providing prompts or exercises that facilitate self-discovery and healing.

  • Offer guidance and support in navigating personal and spiritual transformation, sharing your knowledge, expertise, and experiences in a compassionate and relatable manner.

Showcase Expertise and Thought Leadership: Leverage your Twitter Posts to showcase your expertise and establish yourself as a thought leader in the areas of personal and spiritual growth, teaching, faith, beliefs, freedom, writing, publishing, and PR.

Example Strategies:

  • Share valuable insights, research findings, or industry trends related to personal and spiritual growth, teaching, or PR, positioning yourself as a knowledgeable resource.

  • Offer practical tips, strategies, or step-by-step guides that empower your audience to embark on their own journeys of personal and spiritual growth.

  • Collaborate with other thought leaders or experts in your niche, engaging in conversations and amplifying your collective knowledge through shared Twitter Posts.

At the middle & end of Sagittarius Energy - Beginning on the 2nd day of Sagittarius Energy:


Twitter Posts
☾♀♇

In the second half, we also see a lunar return to Twitter's combined charts with the Moon in Sagittarius as well as a conjunction with Venus and Pluto (again indicating what I shared in the forecast above for Twitter Posts), for more information please make sure you read that transit as it is still active now, with the exception of the addition of Venus.

Venus indicates an opportunity to speak about topics you are passionate about, to share your wealth of information, to share content with love, or desire to help others, and also an opportunity for more sales and cash flow (Venus) through what you're teaching. You can use this period to re-direct them to where they can find more information, get additional support, or go deeper through investing in your work.

Marketing Advice:

Embrace Transformation and Authenticity: During this transit, embrace transformation and authenticity in your Twitter Posts, allowing your values and passions to shine through.

Example Strategies:

  • Share stories of personal transformation, highlighting the challenges you've overcome and the lessons you've learned. This will inspire and resonate with your audience.

  • Align your Twitter Posts with your values, ensuring that the content you share reflects your authentic self and resonates with your target audience.

  • Showcase your passions and interests, sharing content that reflects your enthusiasm and expertise in specific areas.

Connect Emotionally and Build Relationships: Focus on building emotional connections and nurturing relationships with your audience through your Twitter Posts.

Example Strategies:

  • Share relatable and empathetic content that evokes emotions and encourages your audience to engage and share their own experiences.

  • Use storytelling techniques to create an emotional bond with your followers. Share personal anecdotes, success stories, or even customer testimonials that highlight the positive impact of your values and passions.

  • Respond to comments and messages with genuine care and interest, fostering a sense of community and trust.

Align Content with Core Values: Align your Twitter Posts with your core values, reflecting them in your content and attracting an audience who shares similar values.

Example Strategies:

  • Create content that promotes and educates others about your core values. Share tips, insights, and resources that align with your values and help your audience grow personally and spiritually.

  • Collaborate with other individuals or organizations who share similar values. This will expand your reach and strengthen your credibility as you collectively promote your shared beliefs and passions.

  • Engage in discussions around relevant topics and current events that relate to your values. This will position you as an expert and thought leader in your field.

Drive Sales and Business Growth: Leverage your Twitter Posts to drive sales, attract customers, and foster business growth.

Example Strategies:

  • Showcase your products or services in a way that aligns with your values and passions. Highlight their benefits and value, emphasizing how they can contribute to personal growth, spirituality, or other areas that resonate with your audience.

  • Offer exclusive promotions or discounts to your Twitter followers, incentivizing them to take action and make purchases.

  • Collaborate with influencers or industry experts to create engaging and compelling content that drives sales and expands your reach.

  • During the transit of the Moon in Sagittarius conjunct Twitter Posts' natal Pluto, Venus, and Moon in Sagittarius, embrace transformation, authenticity, and the alignment of values in your Twitter Posts.

  • Connect emotionally with your audience, nurture relationships, and create content that reflects your passions and core values. By doing so, you can attract a loyal following, drive sales, and foster business growth, all while contributing to the personal and spiritual growth of your audience.

Twitter Spaces
☋⨀ ☿

Lastly, under the influence of the Sagittarius Moon, we have activation to Twitter Spaces natal South Node, Sun, and Mercury, indicating an opportunity to share, teach, or participate in or host Twitter Spaces addressing topics you have already raised awareness around (South Node), potentially through previous Twitter Posts, or areas that you have expertise in with an audience that is warm (aware) of your work. There is a familiarity to the content you are sharing at this time with your audience which helps the information to land better and overcome any resistance to what you're sharing so that they can more fully benefit from the material. 

The Sun is here to naturally shine a light and bring attention to what you're teaching and Mercury aids you in communicating it well, also indicating that your audience can absorb a lot of information at this time and will benefit from both a combination of details as well as expanded big picture information (Sagittarius), on top of first-hand experience, so this creates an opportunity for you to use this period to provide a walkthrough, or teach in a more hands-on manner or help them to embody the work more deeply. The material should be uplifting, relevant, exciting, curiosity-inducing, and focused on personal or spiritual growth, expansion, freedom, and truth.

Inviting your already warm audience is helpful at this time with the transit to the South Node, indicating leveraging what you've already created, or cohosting the Twitter Spaces with someone who also has a complementary audience or industry that works well in collaboration.

Marketing Advice:

Revisit and Repurpose Past Content: Take advantage of the transit to revisit and repurpose past content in your Twitter Spaces, leveraging your previous experiences and knowledge.

Example Strategies:

  • Organize "throwback" Twitter Spaces sessions where you revisit and discuss previously shared content or topics that resonated with your audience. This allows you to provide new insights and perspectives on familiar subjects.

  • Repackage and repurpose your existing content into different formats suitable for Twitter Spaces. For example, you can convert blog posts or articles into interactive discussions, Q&A sessions, or mini-workshops.

  • Reintroduce popular content or concepts from the past that align with your current goals and messaging. This creates continuity and reinforces key ideas with your audience.

Shine a Spotlight on Awareness and Expertise: Leverage the transit's emphasis on the Sun to highlight your awareness, expertise, and unique insights within your Twitter Spaces.

Example Strategies:

  • Offer informative and engaging Twitter Spaces sessions where you share your expertise, provide valuable insights, and answer questions from your audience. This positions you as a trusted authority in your field.

  • Collaborate with industry experts or influencers to co-host Twitter Spaces sessions. This not only increases your visibility but also introduces your audience to new perspectives and valuable knowledge.

  • Use the spotlight to share updates, announcements, or behind-the-scenes glimpses of your work or upcoming projects. This creates anticipation and fosters a sense of exclusivity among your audience.

Share Valuable Information and Educate Your Audience: Leverage the transit's influence on Mercury to share valuable information, educate your audience, and foster learning in your Twitter Spaces.

Example Strategies:

  • Host informative sessions that provide practical tips, tutorials, or step-by-step guides related to your expertise or industry. This empowers your audience to learn and apply new skills.

  • Conduct interviews or invite guest speakers who can share their knowledge and insights on relevant topics. This enriches your Twitter Spaces sessions and offers diverse perspectives.

  • Use Twitter Spaces as an educational platform to discuss research findings, industry trends, or emerging technologies. This establishes you as a knowledgeable resource in your field.

LINKEDIN

At the beginning of Sagittarius Energy - Lasting for the 1st day of Sagittarius Energy:


LinkedIn Posts, Articles, Lead Gen
☋

The transit of the Moon in Sagittarius conjunct LinkedIn's natal South Node in Sagittarius brings an opportunity to revisit and repurpose past content on the LinkedIn platform. The South Node represents past content, experiences, and connections, while Sagittarius focuses on personal and spiritual growth, teaching, faith, beliefs, freedom, writing, publishing, and PR. This transit encourages you to leverage your previous material, connections, and expertise to engage your LinkedIn audience and foster professional growth.

Marketing Advice:

Revisit and Repurpose Past Content: Take advantage of the transit to revisit and repurpose your old content on LinkedIn, providing fresh perspectives and valuable insights to your audience.

Example Strategies:

  • Share popular articles or blog posts from the past that are still relevant to your industry or area of expertise. Update the content with new information or expand upon the original ideas to offer fresh insights.

  • Repackage and repurpose existing content into different formats suitable for LinkedIn. For example, you can create visually appealing infographics, engaging videos, or thought-provoking slideshows based on your previous articles or presentations.

  • Reintroduce successful LinkedIn posts or discussions from the past that generated significant engagement. Emphasize key takeaways or highlight any new developments related to those topics.

Focus on Personal and Professional Growth: Utilize the transit's alignment with Sagittarius to emphasize personal and professional growth in your LinkedIn activities.

Example Strategies:

  • Share inspirational and motivational content that encourages personal development and career advancement. This can include tips for skill development, productivity, leadership, or maintaining a healthy work-life balance.

  • Publish articles or posts that showcase your own professional growth journey, lessons learned, or achievements. This not only establishes you as a credible source of advice but also inspires others in their career paths.

  • Engage in discussions and conversations centered around professional development topics. Offer guidance, mentorship, or resources to help others navigate challenges and unlock their full potential.

Leverage Teaching and Education: Capitalize on the influence of Sagittarius to position yourself as a thought leader and educator on LinkedIn.

Example Strategies:

  • Share educational content, such as industry insights, trends, research findings, or expert analysis. This demonstrates your knowledge and expertise while providing value to your connections.

  • Offer mini-courses, webinars, or live video sessions where you can teach specific skills, share valuable tips, or provide guidance in your area of expertise.

  • Participate in LinkedIn groups or communities focused on professional growth and contribute by answering questions, providing helpful resources, or leading discussions on relevant topics.

At the middle & end of Sagittarius Energy - Beginning on the 2nd day of Sagittarius Energy:

LinkedIn Posts, Articles, Lead Gen
☋

This transit is the same as the one outlined above, please follow the above summary for your social media marketing strategy.

LinkedIn Groups
♇ Rx

During the transit of the Moon in Sagittarius conjunct LinkedIn Groups' natal Pluto Retrograde in Sagittarius, there is an opportunity for transformation and deep exploration within LinkedIn Groups. Pluto Retrograde represents internal transformation, power dynamics, and the healing of deep fears. Sagittarius influences personal and spiritual growth, teaching, faith, beliefs, freedom, writing, publishing, and PR. This transit encourages you to delve into the depths of your LinkedIn Groups, fostering meaningful discussions, and facilitating transformative experiences for members.

Marketing Advice:

Foster Transformation and Growth: Utilize the transit's alignment with Pluto Retrograde and Sagittarius to create an environment within your LinkedIn Groups that encourages transformation and personal growth.

Example Strategies:

  • Initiate thought-provoking discussions on topics related to personal and professional development, encouraging group members to share their insights, experiences, and challenges.

  • Facilitate virtual workshops, webinars, or Q&A sessions where members can learn and grow together. Focus on topics that address deep fears, self-improvement, mindset shifts, or overcoming obstacles.

  • Create a safe space within your LinkedIn Group where members can openly discuss their goals, aspirations, and fears, providing support and encouragement for their journey of transformation.

Empower and Inspire Members: Leverage the power of Sagittarius to inspire and empower members within your LinkedIn Groups.

Example Strategies:

  • Share motivational stories, success stories, or case studies that showcase individuals who have achieved personal or professional growth. These stories can serve as inspiration and encouragement for group members to pursue their own goals.

  • Invite industry experts or thought leaders to contribute to your LinkedIn Group through guest posts, live sessions, or AMA (Ask Me Anything) formats. Their insights and experiences can provide valuable guidance and inspire members to reach new heights.

  • Encourage members to share their own success stories, lessons learned, or tips for personal and professional growth. This fosters a supportive community atmosphere and allows for the exchange of knowledge and inspiration.

Explore Deep Topics and Facilitate Healing: Embrace the transformative energy of Pluto Retrograde and encourage deep exploration and healing within your LinkedIn Groups.

Example Strategies:

  • Initiate discussions on topics related to overcoming challenges, facing fears, and embracing personal transformation. Encourage members to share their own experiences, offer advice, and support each other's growth.

  • Provide resources, such as articles, videos, or podcasts, that delve into deep topics related to personal growth, healing, mindset shifts, or overcoming obstacles. Encourage members to engage with the material and share their thoughts and insights.

  • Facilitate guided exercises, such as journaling prompts or reflective activities, to encourage self-reflection, introspection, and personal healing within the group.

PODCASTING

At the beginning of Sagittarius Energy - Lasting for the 1st day of Sagittarius Energy:


Spotify Podcasts
♄ Rx

The Moon Conjunct Saturn Retrograde in Sagittarius in Spotify Podcasts's chart indicates a period where your audience is exploring their patterns, behaviors, desires, and commitments to change in their lives, through being exposed to new perspectives, ideas, approaches, and information. Under Saturn Retrograde we are still making up our minds, and are looking for answers (Sagittarius) and what rings true for us (Sagittarius) which makes an excellent opportunity for you to explore some of these themes in your Podcast. Like a lawyer building a case (Sagittarius), we are afforded the ability to provide data, and evidence and to tell a story that helps to cohesively pull everything together, and that is your mission now, should you choose to accept it.

Can we ask questions without already needing to know the answers? Can we ask questions openly without fear of reprisal, can we question the status quo or the common approach to things, can we make decisions based on our own concepts of success and happiness, and choose a life on our own terms? Are we willing to 'go it alone' if others don't understand or support us? Are we willing to bet on ourselves and our dreams? These are big questions that can be asked and explored on your Podcast with your guests and listeners. 

The power of asking these open-ended questions is that we are allowed to change our minds, to encounter conflicting or challenging information that forces us to question our biases and beliefs and revise our own internal truths. The goal here is to activate the personal compass and to see where it takes you and your listeners, and under this period, by understanding that they're still making up their minds you are aware that you are speaking to a warm audience, and you are helping them to define these truths for themselves which builds trust, credibility, and encouragement as they go through these processes (and potentially decide to join you on the adventure).

Marketing Advice:

Revisit Foundational Content: Utilize the transit's alignment with Saturn Retrograde and Sagittarius to re-explore and share previous foundational content on your Spotify Podcasts.

Example Strategies:

  • Identify episodes or topics from the past that received positive feedback or resonate well with your audience. Repurpose and reintroduce those episodes to reach new listeners or refresh the memory of existing ones.

  • Create compilations or highlight episodes that cover essential concepts or provide a comprehensive overview of a specific topic. This allows new listeners to catch up on important foundational content.

  • Consider revisiting and updating older episodes with new insights, perspectives, or current information. This demonstrates your dedication to providing valuable and up-to-date content to your audience.

Explore New Approaches: Embrace the pause or delay in commitments during Saturn Retrograde and explore new approaches to engage your audience on Spotify Podcasts.

Example Strategies:

  • Experiment with different formats or styles for your podcast episodes. For example, you could include interviews, panel discussions, solo episodes, or even interactive segments where listeners can participate or submit questions.

  • Collaborate with other podcasters or experts in your field to bring fresh perspectives and insights to your episodes. This not only provides valuable content but also expands your network and reaches a new audience.

  • Incorporate storytelling, personal anecdotes, or case studies to make your episodes more relatable and engaging. Use examples and real-life experiences to illustrate concepts and captivate your listeners.

Showcase Expertise and Thought Leadership: Leverage the influence of Sagittarius to showcase your expertise, provide valuable teaching, and establish thought leadership on your Spotify Podcasts.

Example Strategies:

  • Focus on topics related to personal and spiritual growth, teaching, faith, beliefs, freedom, writing, publishing, and PR. Provide in-depth discussions, practical tips, and actionable advice that help your audience in their own journeys.

  • Invite guest speakers who are experts in their respective fields to share their insights and expertise. This not only adds credibility to your podcast but also introduces your audience to new perspectives and ideas.

  • Engage with your audience through interactive elements such as Q&A episodes, where listeners can submit their questions and have them answered on the podcast. This fosters a sense of community and encourages audience participation.

WRITING & PUBLISHING

At the beginning of Sagittarius Energy - Lasting for the 1st day of Sagittarius Energy:


Google Search, Publishing, SEO
♇

This transit calls forth Google's natal Pluto placement in Sagittarius in its combined charts. Here we see that through answering deeper questions, addressing core issues, and not shying away from difficult things in our content (Pluto), and through optimizing our content for search engines (Pluto) through deep data (Pluto) we can expand our reach to our audience as they search for answers to their questions (Sagittarius).

This is a good time to explore keywords, metadata, and analytics of your blog and website to make sure that you're using the right ones to get prioritized in Google Searches and also to help you create content that your audience is looking for.

Marketing Advice:

Embrace Transformation in Content Creation: Tap into the transformative energy of Pluto and Sagittarius to evolve your publishing and blogging strategies.

Example Strategies:

  • Explore new topics or angles in your content that align with personal and spiritual growth, teaching, faith, and beliefs. Provide insightful and thought-provoking articles that resonate with your target audience.

  • Dive deep into your expertise and share valuable insights through in-depth blog posts. Offer unique perspectives, case studies, or research-backed content that demonstrates your authority and positions you as a trusted source.

  • Be open to evolving your writing style and experimenting with different formats. Consider incorporating storytelling, personal experiences, or engaging narratives to captivate readers and make your content more impactful.

Harness the Power of SEO: Leverage the transformative energy of Pluto and Sagittarius to optimize your search engine presence and drive organic traffic to your publishing or blogging platforms.

Example Strategies:

  • Conduct thorough keyword research to identify relevant and high-impact keywords in your niche. Optimize your content around these keywords to increase your visibility in search engine results.

  • Focus on creating long-form, comprehensive articles that provide in-depth information and answers to common questions in your industry. This helps establish your website or blog as a go-to resource and improves your search engine rankings.

  • Optimize your website's technical aspects, including site speed, mobile responsiveness, and user experience. Ensure that your content is easily accessible and organized, improving search engine crawl-ability and user engagement.

Establish Thought Leadership: Leverage the influence of Sagittarius to establish yourself as a thought leader in your publishing or blogging endeavors.

Example Strategies:

  • Share your expertise through guest blogging on influential websites or publications in your niche. This expands your reach, builds credibility, and introduces your content to new audiences.

  • Engage with your readers or followers by encouraging comments, questions, and discussions. Respond to comments and foster a sense of community, demonstrating your commitment to teaching and engaging with your audience.

  • Collaborate with other experts or thought leaders in your industry to co-create content or participate in interviews. This not only brings fresh perspectives to your audience but also enhances your own reputation and authority.

Medium
☊ ASC

This is an excellent period to post your content to Medium. This transit has the Moon activating the North Node and Ascendant in Medium's combined natal charts, helping your content to be seen (Ascendant). The Ascendant is the first view, the first exposure, first hint, or first preview that your audience has of you, your ideas, your teachings, and your brand and here we have the transit Moon (the public/needs/wants) highlighting Medium's Ascendant.

When you align your strategy with the astrological cycles and the exact placements of the platforms you're choosing to promote your content on, you are at an advantage. You get a sneak peek into what your audience wants and needs, and how to customize your content to appeal to those needs and wants. AND an added bonus here is that every month this transit repeats itself, re-activating these needs, and making your continuously relevant. If that isn't strategic content creation, I don't know what is.

A second activation that's occurring here is to Medium's natal North Node in Sagittarius which highlights the bigger picture needs and calling of its users and readers. With Sagittarius, the goal here is personal and spiritual growth, access to knowledge, support, information, and experience, with the goal of embodiment. The calling is toward truth, freedom, and self-development. And with the Ascendant also aligning in this sign, they're more aware of what they're seeking and are warm to the content before they even arrive at your article.

This also provides credibility as your work is published through a platform that isn't your own. Thinking deeply about your strategy in utilizing Medium is helpful at this time, where are you wanting them to go, what are you wanting them to do after they encounter your work on Medium? By using Medium as a larger search engine to draw an audience to your work, it can be helpful to make sure your Medium bio drives them to the next natural stage based on the content they just encountered of yours on Medium.

This a great time to explore your funnel and PR strategy and where you want this to go.

Marketing Advice:

Align with the Collective Purpose: Embrace the energy of Medium's North Node in Sagittarius and align your content with the collective purpose and fulfillment on the platform.

Example Strategies:

  • Identify the common themes and interests of Medium's user base. Focus on creating content that aligns with these collective interests, providing valuable insights, advice, or inspiration to the Medium community.

  • Explore topics related to personal and spiritual growth, teaching, faith, beliefs, freedom, writing, publishing, and PR. Share your experiences, lessons learned, and unique perspectives to contribute to the collective growth and fulfillment of Medium's audience.

  • Engage with other Medium writers and readers by participating in discussions, leaving thoughtful comments, and collaborating on joint projects. By fostering a sense of community, you can amplify the impact of your content and connect with like-minded individuals.

Make a Strong First Impression: Leverage the energy of Medium's Ascendant in Sagittarius to create compelling first impressions with your content.

Example Strategies:

  • Craft attention-grabbing headlines that pique readers' curiosity and encourage them to click through to your articles. Use compelling language, intriguing questions, or a strong promise of value.

  • Pay attention to the formatting and visual presentation of your content. Use images, bullet points, and subheadings to break up the text and make it more scannable and engaging for readers.

  • Consider publishing behind-the-scenes glimpses or previews of your upcoming work to generate anticipation and build interest in your content. This can include sharing snippets, excerpts, or teasers on Medium or other platforms to give readers a taste of what's to come.

Showcase Your Expertise: Leverage the influence of Sagittarius to position yourself as an expert and educator on Medium.

Example Strategies:

  • Create informative and well-researched articles that provide practical tips, actionable advice, or deep insights within your areas of expertise. This establishes you as a knowledgeable resource and enhances your credibility.

  • Share personal stories and experiences that demonstrate the application of your expertise. Connect with readers on a deeper level by illustrating how your teachings have impacted your own life or the lives of others.

  • Consider offering mini-courses, workshops, or tutorials on Medium's Partner Program, allowing readers to engage with your content in a more interactive and educational way. This can help monetize your expertise and provide additional value to your audience.

Patreon
MC

A transit to expand your authority, reputation, and career recognition. Here we see the moon conjunct Patreon's Midheaven in Sagittarius, in its combined natal charts. The opportunity here is to teach what you want to be known for, to share that content through your Patreon with your Patrons, and also to invite new members to support you. Under Sagittarius, your community is looking for data and information translated into emotions, visuals, experiences, and embodiment for them.

They want a big-picture vision of what that information equals in terms of improvements in their lives, it is to turn the data and statistics into something that has a direct impact on them by showing them a new way to live, to help them explore what it feels like to live without the symptoms or ripple effect of their struggle in their lives, to experience true freedom by finding their own truth.

The goal here is experiential, and through teaching your core materials and foundations, through those experiences, you create a 'cult', a following who lives what you teach and is transformed through those teachings. How can they live what you're sharing, how can they embody it, how can it become a part of who they are? By tapping into how they identify themselves, who they want to be, how they want to be better, who they want to see themselves as (the highest, freest version of themselves), and seeing how your work, your offer, and your program fits into this identity.

The Midheaven transit is like a giant spotlight onto your body of work, cultivating the best of what you teach and sharing it as a system, a path, a tradition, and a lifestyle to follow that will yield the success and happiness they want. How does this change your strategy and your approach? With Patreon, you have the ability to not only gate this material, and create a VIP or exclusivity to the content, but you also have the ability to provide a sneak peek, or short-term access to the material so they can experience it themselves. The key here is to define the story, and how your audience mirrors that story in their own lives, how they turn it into their strength, and how your product, service, or work is at the center of that, based on a united truth/belief.

Marketing Advice:

Establish Your Expertise and Reputation: Leverage the energy of Patreon's Midheaven in Sagittarius to establish yourself as an expert and build a strong reputation within your niche.

Example Strategies:

  • Clearly communicate your areas of expertise and the value you offer to your Patreon supporters. Highlight your unique insights, experiences, or skills that set you apart from others in your field.

  • Consistently deliver high-quality content that showcases your knowledge and provides value to your supporters. This can include exclusive tutorials, behind-the-scenes insights, or in-depth educational material.

  • Seek opportunities to collaborate with other creators or industry experts. By associating yourself with respected individuals or brands in your niche, you enhance your credibility and reputation.

Gain Recognition and Visibility: Leverage the influence of Sagittarius to increase your visibility and gain recognition on Patreon.

Example Strategies:

  • Actively engage with your Patreon community by responding to comments, hosting Q&A sessions, or providing personalized feedback. Building genuine connections and fostering a sense of community can lead to word-of-mouth recommendations and increased visibility.

  • Utilize social media platforms and other promotional channels to promote your Patreon page and share snippets or previews of your exclusive content. This can attract new supporters and expand your reach beyond the Patreon platform.

  • Consider participating in relevant industry events, conferences, or podcasts as a guest speaker or panelist. Sharing your expertise in public forums can help you gain recognition and reach a wider audience.

Emphasize Personal and Spiritual Growth: Leverage the focus on personal and spiritual growth in Sagittarius to create content that resonates with your Patreon supporters.

Example Strategies:

  • Offer exclusive content that provides personal development or spiritual growth insights. This can include guided meditations, self-reflection exercises, or lessons on mindfulness and well-being.

  • Share your own personal growth journey or experiences that have shaped your beliefs and values. Authentic storytelling and vulnerability can foster a deeper connection with your supporters and inspire them on their own paths of growth.

  • Provide opportunities for interactive learning and engagement, such as live workshops or group discussions centered around personal development topics. Encourage your Patreon supporters to actively participate and share their own insights and experiences.

At the middle & end of Sagittarius Energy - Beginning on the 2nd day of Sagittarius Energy:


Google Adsense
♇ Rx

This is an optimum time to set up Google Adsense on your site or to dive into the data to improve your results in using it. Here we see a transit of the Moon (markets/commerce/needs) to Google Adsense natal Pluto retrograde in Sagittarius. Through using keywords, improving analytics, diving deep into the metadata, and adjusting placement we can leverage our content and material (Sagittarius) to generate more wealth (Pluto) and longevity.

Marketing Advice:

Embrace Transformation and Reassessment: Utilize the transformative energy of Pluto Retrograde in Sagittarius to reassess your advertising strategy and make necessary changes.

Example Strategies:

  • Review and analyze your past advertising campaigns on Google AdSense. Identify areas that need improvement or that no longer align with your objectives.

  • Consider experimenting with new ad formats, targeting options, or ad placements to refresh your approach and adapt to the evolving needs of your target audience.

  • Take this opportunity to revisit your values and brand messaging. Ensure that your ads reflect your beliefs and resonate with your desired audience.

Address Deep Fears and Concerns: Use the introspective energy of Pluto Retrograde to identify and address any deep fears or concerns related to your advertising efforts.

Example Strategies:

  • Reflect on any anxieties or doubts you may have about your advertising performance or the effectiveness of certain strategies. Seek support or advice from industry experts or colleagues to gain a fresh perspective.

  • Take time to understand your target audience better. Conduct market research and analyze consumer behavior to identify any potential pain points or obstacles that may be hindering your advertising success.

  • Invest in your own personal and professional growth by attending relevant workshops, courses, or conferences. Enhancing your knowledge and skills can help alleviate fears and boost your confidence in implementing successful advertising strategies.

Align with Personal and Spiritual Growth: Leverage the influence of Sagittarius to align your advertising approach with personal and spiritual growth, teaching, faith, beliefs, freedom, writing, publishing, and PR.

Example Strategies:

  • Incorporate educational or informative content into your ads. This can include tips, tutorials, or insights that provide value to your target audience and position you as an authority in your field.

  • Highlight the positive impact or transformative experiences that your product or service can offer. Emphasize how it aligns with personal growth, spirituality, or freedom.

  • Consider partnering with influencers or thought leaders in the personal growth or spiritual community to promote your ads. Collaborations can enhance the credibility and reach of your advertising efforts.

WordPress
♇ Rx

You'll see here that both WordPress and Google Adsense share the same natal Pluto retrograde in Sagittarius, as the advent of the personal open-source blog and website also coincided with the release of the ability to monetize it through Google Adsense.

What I shared above about the analytics and data mining to improve your analytics also applies here for WordPress, as well as sharing tangible content that helps them to uncover solutions to their problems and fears (Pluto) and make changes, enact personal growth and development and inspiration in the lives of your readers (Sagittarius). Great time for writing and publishing new content that has been optimized for SEO and monetizing it (Pluto).

Marketing Advice:

Embrace Transformation and Healing: Utilize the transformative energy of Pluto Retrograde in Sagittarius to make transformative changes to your WordPress website.

Example Strategies:

  • Take this time to reassess and update your website's design, layout, and functionality. Consider a fresh look or improvements that align with your brand's evolving vision.

  • Explore new plugins, themes, or features that can enhance the user experience on your WordPress site. Prioritize usability, speed, and mobile responsiveness.

  • Review your website content and ensure that it reflects your current messaging, values, and offerings. Remove outdated or irrelevant information and consider adding new, engaging content that resonates with your audience.

Address Deep Fears and Concerns: Use the introspective energy of Pluto Retrograde to identify and address any deep fears or concerns related to your WordPress website.

Example Strategies:

  • Conduct a thorough security audit of your WordPress site to address any vulnerabilities or potential risks. Install security plugins, update passwords, and implement measures to protect user data.

  • Evaluate your website's performance and loading speed. Address any technical issues that may be causing slow loading times or affecting the user experience.

  • Seek feedback from your audience or customers regarding their experience on your WordPress site. Address any concerns or pain points they may have raised and work to improve their overall satisfaction.

Align with Personal and Spiritual Growth: Leverage the influence of Sagittarius to align your WordPress website with personal and spiritual growth, teaching, faith, beliefs, freedom, writing, publishing, and PR.

Example Strategies:

  • Create a blog or resource section on your WordPress site where you can share valuable insights, tips, and teachings related to your niche. Establish yourself as an authority in your field and provide value to your audience.

  • Incorporate elements of storytelling or personal narratives into your website's content. Connect with your audience on a deeper level by sharing stories that align with your brand values and resonate with their experiences.

  • Consider adding social sharing buttons and encouraging visitors to share your content on social media platforms. Leverage the power of word-of-mouth marketing to expand your reach and connect with a wider audience.

Substack
♄

Saturn shows us what can be built through commitment, determination, mastery, and over the course of time. Here we see the transit Moon conjunct Substack's natal Saturn in Sagittarius in its combined charts.

This indicates that one of the main ways over time to build a solid audience on Substack is the consistency of content, taking your thorough writing and research and publishing it, and focusing on personal and spiritual growth, knowledge expansion, inspiration, truth, news, science, justice, beliefs, and beautifully written work (Sagittarius) will build you a foundational list of subscribers and supporters.

This is also an important time to think about your publishing (Sagittarius) strategy (Saturn) and how you plan to turn readers into paid supporters of your writing. Will you gate certain content, how will you drive traffic to that content, will you provide free previews, will you only allow it to be viewable once it's first posted and then have later access only go to paid subscribers?

What is your bait and hook? What will entice your audience to support you financially and join your Substack membership?

Deciding your goals and long-term strategy to build your following on Substack is important. You may not even want to monetize your Substack directly, you may use it as part of your marketing strategy to drive traffic to your paid offers through your writing and research.

Whatever you decide, focus on that now and build your foundation for your future during this transit, and then keep consistent with that strategy (Saturn) and you'll be rewarded (Sagittarius).

Marketing Advice:

Establish a Solid Foundation: Use the influence of Saturn to establish a solid foundation for your Substack publication.

Example Strategies:

  • Clarify your niche and target audience. Develop a clear understanding of the type of content you want to create and the value you aim to provide to your subscribers.

  • Craft a compelling and consistent brand identity for your Substack publication. Develop a distinct voice, visual aesthetics, and messaging that resonates with your audience.

  • Create an editorial calendar to plan your content in advance. Set realistic goals and create a publishing schedule that ensures regular and consistent delivery of high-quality content.

Commit to Core Foundational Content: Leverage the commitment-focused energy of Saturn to create and showcase core foundational content on Substack.

Example Strategies:

  • Develop a series or course that dives deep into a specific topic within your niche. Offer valuable and comprehensive content that demonstrates your expertise and provides tangible benefits to your subscribers.

  • Publish evergreen content that remains relevant over time. Consider creating resource guides, how-to articles, or in-depth analyses that your audience can refer back to and find value in long after the initial publication.

  • Collaborate with other experts or thought leaders in your field to create guest posts or co-authored pieces. This not only diversifies your content but also helps expand your reach by tapping into the networks of your collaborators.

Build Your Business on Substack: Leverage Substack as a platform to build your business and achieve long-term results.

Example Strategies:

  • Offer exclusive content or perks to your paid subscribers. Consider creating a tiered subscription model with different levels of access and benefits.

  • Engage with your subscribers through comments, Q&A sessions, or exclusive community spaces. Foster a sense of community and connection within your Substack publication.

  • Collaborate with other Substack writers or external platforms to cross-promote each other's content. This helps expand your reach and tap into new audiences who share similar interests.

EMAIL MARKETING

At the beginning of Sagittarius Energy - Lasting for the 1st day of Sagittarius Energy:


Email in All Forms (But Especially Personal Email/ Warm Audience)
♅♃ ASC

A potent transit to leverage the power of your email list, and write content to a warm audience, or create warm if you have neglected your list. Here we find the Moon in Sagittarius conjunct Uranus, Jupiter, and the Ascendant in Email's combined charts. \

Uranus is all about channeling in new, innovative content and concepts, and challenging the status quo, Jupiter is about generating growth (financial, followers, engagement, reach), and the Ascendant provides an opportune time to hint, drop breadcrumbs or announce something for the first time.  Under the influence of Sagittarius, your list is most engaged with inspiring and uplifting content that teaches them something valuable, that helps them to improve their lives, reach their goals, start something new, take a risk, attain freedom, or expand themselves personally or spiritually.

You can use this period to launch an email series where you break down a complimentary topic each day, addressing a problem, providing information and a solution and presenting them with a bigger picture, and ending with an invitation to participate in an event (great for launches and promotions).

This can also be a great opportunity to 'fill in the knowledge gaps', by using an email series as a teaching series (like a blog series) where you cover a specific topic so that they have everything they need to know to prepare them for what you're going to share in a workshop or event at the end. This is especially effective if your content is very in-depth and requires them to be knowledgeable in order to work with the material or if the content is a bit more complex and needs a bit more time for you to cover it before having them dive in directly.

This is also a great time to make sales (Jupiter), expand your reach (asking them to share or invite friends), or reward them for sharing it (giveaway). Providing valuable information builds rapport and sets the stage in terms of value on what they will get access to in your paid offers. It also builds trust and a relationship with you over the long term which is great not only for open rates but also for them buying your future offers.

Marketing Advice:

Embrace Innovative Marketing Strategies: Leverage the influence of Uranus to adopt innovative and unconventional approaches to email marketing.

Example Strategies:

  • Experiment with new email formats and designs to make your messages stand out. Consider using interactive elements, personalized content, or creative visuals to engage your audience.

  • Implement automation and personalization techniques to deliver targeted and customized content to your subscribers. Use data and analytics to segment your warm audience and tailor your messages to their specific interests and preferences.

  • Explore emerging trends and technologies in email marketing, such as artificial intelligence, chatbots, or dynamic content, to enhance the user experience and drive better results.

Focus on Content Creation and Strategy: Tap into Jupiter's influence to enhance your content creation and strategy for email marketing.

Example Strategies:

  • Offer valuable and educational content that aligns with your subscribers' interests and provides actionable insights or tips. Position yourself as an expert and thought leader in your niche.

  • Incorporate storytelling into your email campaigns to create emotional connections with your warm audience. Share personal experiences, case studies, or success stories that resonate with your subscribers and inspire them to take action.

  • Leverage the power of email sequences or drip campaigns to deliver a series of related content over time. This helps nurture your warm audience, build trust, and guide them through the customer journey.

Optimize Sales and List Growth: Utilize the influence of the Ascendant to optimize your sales and list growth strategies through email marketing.

Example Strategies:

  • Create compelling calls to action (CTAs) in your emails that encourage subscribers to make a purchase or take the desired action. Use persuasive language, urgency, or exclusive offers to motivate them.

  • Leverage the power of exclusivity by offering special discounts, promotions, or early access to your warm audience. Make them feel valued and part of an exclusive community.

  • Implement list growth tactics such as lead magnets, gated content, or contests to attract new subscribers and expand your warm audience. Encourage your existing subscribers to refer their friends or share your emails to further grow your list.

Email Newsletter Marketing
♆

Neptune is all about painting the picture, presenting a dream sequence, or providing detailed visuals to help your audience join you in another world, or entertain new possibilities, as well as be able to visualize their own dreams. During this transit, we see the Moon conjunct Neptune in Sagittarius in the chart of Email Newsletter Marketing.

If you think about it, a newsletter isn't just 'buy my stuff', it's a series of updates, that if you don't want them to seem boring, you start by inviting them into your world, your circle, and sharing a bit of that world with them, it can operate like a trailer to a movie, or inviting your audience into a world of wonder and make belief.

Just like when we sit down at a movie that we know isn't real, we need to suspend our disbelief so that we can join the characters in the story and be entertained, become part of the movie, and experience the wide range of emotions, we are essentially living through the characters in the movie, and if the movie is good, we leave transformed as a part of the process.

What if you looked at your newsletter the same way?

As a slide of pie, a piece of heaven, a glimpse into your world?

How would you approach what you share and how you share it?

Everything starts with an invitation, and setting the stage. What are the themes?

What are the emotions?

What is the experience, what is the transformation?

What is the process, or the journey they are taking on through your newsletter?

How would you begin your story or adventure (the intro to your newsletter)?

What emotions would you want to convey (what gifs will you use, or what analogies?

Even the most boring of subjects can be transformed through this process to captivate your audience and make it about them. Remember they're not just coming along for the ride, they're the lead in the movie, they're merging themselves with the main actor, and experiencing that adventure as though they were the one leading it, and this is your opportunity through your newsletter to do the same.

To invite them into a different world than what they're occupying now, one where they can create what they want, one where dreams are possible, one where reality can be what we make it, and from there we can maybe for the first time see our lives, ourselves and our options from a different perspective. Now does that make you want to read your own newsletter? I hope so.

Marketing Advice:

Embrace the Power of Storytelling: Leverage the influence of Neptune to incorporate storytelling into your email newsletter marketing.

Example Strategies:

  • Craft compelling narratives that captivate your subscribers and resonate with their emotions. Share personal stories, customer testimonials, or success stories to engage and inspire your audience.

  • Use storytelling techniques to communicate your brand's values, mission, and purpose. Connect with your subscribers on a deeper level by sharing the stories behind your products or services, and how they can make a positive impact.

  • Incorporate visual elements, such as images or videos, to enhance the storytelling experience and make your email newsletters more immersive.

Create an Inspiring and Aspirational Experience: Infuse your email newsletter marketing with a sense of inspiration, aspiration, and personal growth.

Example Strategies:

  • Share success stories, case studies, or examples of how your products or services have helped others achieve their goals or overcome challenges. Position your offerings as catalysts for personal and spiritual growth.

  • Provide valuable content that educates, informs, and empowers your subscribers. Offer tips, insights, or resources that can help them improve their lives, reach their aspirations, or deepen their knowledge in their areas of interest.

  • Use visually appealing design elements, uplifting language, and motivational quotes to create a positive and uplifting experience for your subscribers.

Tap into Intuition and Emotional Appeal: Leverage the intuitive and emotional aspects of Neptune's influence in your email newsletter marketing.

Example Strategies:

  • Connect with your subscribers on a deeper level by understanding their needs, desires, and pain points. Use empathy to craft personalized messages that address their specific challenges and offer solutions.

  • Incorporate elements of surprise and delight in your email newsletters. Offer exclusive content, special promotions, or personalized recommendations based on your subscribers' interests and preferences.

  • Use compelling subject lines and preview text that evoke curiosity, emotion, or a sense of intrigue. Make your subscribers feel compelled to open your emails and discover what lies within.

Email Marketing - Cold Emailing & Lead Gen
♆ Rx

Unlike the above summary for Email newsletters, when it comes to the chart of Email Marketing for cold emailing or lead gen with cold audiences, the opposite is true. They don't know you therefore if you start off with a fantasy they will likely respond poorly if not marking your email as spam and sending you to the trash. Here we see that Neptune is in Retrograde in Sagittarius which denotes a withholding of the fantasy in exchange for truth and authenticity.

They don't know you enough to trust you to go on an adventure with you, here you are more likely to receive a reply if you instead start with what's true, start with facts, start with showing that you actually care about them (do your research), and provide them with something of value, while also using copy that 'wakes them up' or 'shakes up' what they're used to receiving in their inboxes.

Use humor, paint them a picture, show them that you know what you're talking about, provide them something of value, and be a real human.

Marketing Advice:

Embrace Authenticity and Truthfulness: Leverage the influence of Neptune Retrograde to communicate with authenticity and speak the truth in your email marketing lead generation.

Example Strategies:

  • Craft honest and transparent messages that resonate with your audience. Clearly communicate the value and benefits of your offerings, emphasizing their genuine qualities and how they can genuinely help your subscribers.

  • Foster trust and credibility by providing accurate and reliable information. Avoid exaggerations or misleading claims, and focus on delivering genuine value to your subscribers.

  • Encourage open and honest communication by inviting feedback and suggestions from your audience. Show that you genuinely care about their needs and opinions.

Emphasize Clarity and Realism: During this period of Neptune Retrograde, focus on clear thinking and groundedness in your email marketing lead generation.

Example Strategies:

  • Use clear and concise language in your email communications. Avoid jargon or complex terms that may confuse your subscribers. Make your messages easy to understand and digest.

  • Set realistic expectations with your audience. Clearly communicate what they can expect from your products, services, or lead generation efforts, and ensure that your offerings align with their needs and goals.

  • Provide practical and actionable advice in your email content. Offer step-by-step guides, tips, or tutorials that can help your subscribers achieve their desired outcomes.

Intuitive Application Ideas: Leverage your intuition to come up with creative and effective ideas for your email marketing lead generation efforts.

Example Strategies:

  • Trust your instincts when it comes to crafting compelling email subject lines and content. Tap into your intuition to understand what resonates with your audience and drives engagement.

  • Experiment with different approaches and strategies based on your intuitive insights. Test and analyze the results to identify what works best for your lead generation goals.

  • Use data and analytics to inform your decision-making process, but also listen to your intuition when interpreting and applying the insights gained from the data.

At the middle & end of Sagittarius Energy - Beginning on the 2nd day of Sagittarius Energy:


Email in All Forms (But Especially Personal Email)
☋♆

Here we can see during this transit similar to the Email newsletter summary above we have a conjunction with Neptune in Sagittarius (please read the above transit for more details on how to use this). We also have this transit combined with an activation to the South Node in Sagittarius which indicates the importance of emailing a warm audience who is familiar with you, to whom you have a previous relationship (South Node). With that in mind, take the advice of the summary of the Email Newsletter transit strategy above.

Marketing Advice:

Repurpose and Reintroduce Past Content: Take advantage of the influence of the South Node to revisit and repurpose your past content for your email campaigns to a warm audience.

Example Strategies:

  • Identify high-performing content from your archives that is relevant to your warm audience's interests and needs. Update and repurpose this content to provide fresh value.

  • Create a series of emails that reintroduce your most popular or valuable past content, providing additional insights, examples, or updates to keep your warm audience engaged and interested.

  • Use the power of storytelling to connect your past content with your warm audience's current situation or challenges. Frame the content within a narrative that resonates and adds value to their journey.

Harness the Power of Storytelling: Use the influence of Neptune to incorporate compelling storytelling techniques into your email marketing efforts.

Example Strategies:

  • Craft engaging subject lines that spark curiosity and evoke emotions. Use storytelling elements such as suspense, intrigue, or personal anecdotes to captivate your warm audience's attention.

  • Structure your email content as a story, with a clear beginning, middle, and end. Use narrative techniques like character development, conflict, and resolution to keep your readers engaged.

  • Incorporate customer success stories or testimonials that highlight the transformative power of your products or services. Connect your warm audience to the experiences of others and demonstrate the value they can expect.

Tap into Intuition and Unconscious Programming: Leverage the intuitive influence of Neptune to connect with your warm audience on a deeper level.

Example Strategies:

  • Use language and imagery that appeals to your warm audience's emotions and aspirations. Tap into their unconscious desires and beliefs to create a strong connection.

  • Personalize your emails based on the interests, preferences, and behaviors of your warm audience. Leverage data and analytics to understand their needs and tailor your messages accordingly.

  • Experiment with different email formats and content types, allowing your intuition to guide you in finding the most impactful approaches for engaging your warm audience.

Gmail
♇ Rx

If you have follow-ups to make through Gmail you can leverage this transit to dive a bit deeper with your email through the activation to Gmail's natal Pluto Retrograde in Sagittarius. Pluto is all about transformation, uncovering core issues, and getting to the heart of the matter.

This can be used to build longer-term relationships, move forward on projects (without anxiety or fear), focused on a bigger vision (Sagittarius), and take the lead of the CEO (Sagittarius). The focus here is on results, and how those results will grow your business (or their goals) by uniting your shared values and clearly outlining the tasks or project at hand.

Marketing Advice:

Harness Transformative Energy for Lead Generation: Utilize the transformative influence of Pluto Retrograde to revamp your lead generation strategies and processes.

Example Strategies:

  • Evaluate and refine your lead capture forms and landing pages to optimize conversion rates. Consider incorporating persuasive copy, compelling visuals, and clear calls-to-action.

  • Experiment with different lead magnets or incentives to attract and entice potential leads. Offer valuable content, exclusive resources, or limited-time promotions to encourage sign-ups.

  • Leverage automation tools within Gmail to set up targeted email sequences for lead nurturing. Use personalized and relevant content to build relationships and guide leads through the sales funnel.

Improve Follow-Up Communications: Leverage the transformative energy of Pluto Retrograde to enhance your follow-up communications with leads and clients.

Example Strategies:

  • Create email templates or canned responses in Gmail to streamline and standardize your follow-up messages. Ensure your messages are clear, concise, and personalized to maintain engagement.

  • Implement email automation workflows to schedule and send timely follow-up emails. Set reminders to ensure you promptly respond to inquiries or requests.

  • Incorporate personalization and segmentation in your follow-up emails. Tailor your messages based on lead or customer behavior, interests, or preferences to increase relevance and engagement.

Streamline Administrative Tasks: Use the transformative energy of Pluto Retrograde to streamline administrative activities within Gmail.

Example Strategies:

  • Organize your Gmail inbox with labels, filters, and folders to efficiently manage and prioritize emails. Create a system that allows you to quickly identify and respond to important messages.

  • Use Gmail's scheduling feature to plan and send emails at optimal times. This can help you maintain a consistent communication schedule and increase the likelihood of engagement.

  • Explore productivity tools and extensions that integrate with Gmail to automate repetitive administrative tasks. Look for solutions that can save you time and improve efficiency.

⛰️♑ Social Media With Capricorn

SOCIAL MEDIA MARKETING WITH THE LUNAR ZODIAC – CAPRICORN SUMMARY

CAPRICORN:
NEED: The need for Capricorn is security, safety, legacy, sustainability, stability, strategy, and solidity.

It needs to feel that whatever it is moving towards is something that is going to be long-lasting. That it is building something tangible, that will ensure its future. The things we build/do in Capricorn are long-term structures that will live on or operate without us.

It is focused on structures, processes, and systems that are self-sufficient. We are willing to compromise short-term comforts for long-term gains. Everything is seen as an investment, and so the material and results-based outcomes are more valued under Capricorn than less tangible aspects such as emotional satisfaction, relationships, intimacy, spirituality, etc.

It is interested in the numbers, the facts, the proof, rather than ‘what could be’. It will trust the logical and immovable more than intuition or emotional shifts.  Our needs under Capricorn are to create something that outlasts us, and provides long-term security while we are here.  We are willing to make sacrifices under Capricorn, which is the survivor of the zodiac, learning to do without in order to prioritize what’s most important. Capricorn isn’t interested in the fluff, it wants what it can prove exists and hold in its hands.

MARKETING:  When it comes to Marketing under Capricorn we need to lead with facts, statistics, science, numbers, and results. Think screenshots of income, of cash in the bank, net vs gross, it wants to know all the numbers and can handle a great deal of detailed information. In fact, if you leave the details out, Capricorn is less likely to trust you. It’s not making decisions based on your branding colors, or your emotional story, it’s deciding because you have clearly presented the facts of the case, made your argument, and backed it up with real numbers.

If you want to clearly market during Capricorn, focus on the results, the support system, how things are applied, what is included and WHY, how long it will take them to accomplish it, what formats it will be in, and how soon they can expect to see a return on their investment.  Give the meaty info during this period, and talk about the application possibilities. They are more willing to do things themselves, so be sure to include a DIY version. They like the idea of setting things up so that they can eventually have it run on its own, or delegate it out, so keep that in mind in your marketing.

BEST TYPES OF CONTENT/DELIVERY FORMATS FOR CAPRICORN:

  • Case Studies
  • Bank Statements
  • Financial Structures
  • Testimonials (including numbers, before and after)
  • Does it require purchasing software, books, or investing in coaching on top of the course to apply it? Be honest.
  • What does it cost to have someone else do it for them? Share the numbers, how much are they saving by using your course?
  • Are costs from competitors being inflated? Mention it.
  • Give them the plan, the blueprint, and the strategy, and back it up with facts/statistics
  • Use other businesses/companies, and examples to demonstrate why and how your offer works (even if they didn’t work with you).
  • Give them the meaty content – blog posts, how-to videos including not only immediate results but long-term ones.
  • Break things down into steps, using a methodology, they will appreciate you presenting it in a logical way.
  • Think scalability, they aren’t interested in just solving the immediate problem, they know that it’s connected to other issues, and they won’t be scared off by you being honest.
  • They are making decisions for the future, and they are aware that comes with a higher price tag.
⛰️CAPRICORN Content Calendar by Platform ♑

♑🏔️ Capricorn Activated Social Media Platforms

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FACEBOOK

At the beginning of Capricorn Energy - Lasting for the 1st day of Capricorn Energy:

Facebook Groups
♇ , ☊

This a potent period for building long-term relationships and foundations for your business within your Facebook Group. This transit has the Moon Conjunct Natal Pluto and North Node in Capricorn in the combined charts of Facebook Groups. Pluto is where we experience the deepest transformation, form relationships and connections that go the length (maybe even to death (Pluto)), and also build our deepest wealth. We often see the uber-wealthy with Pluto in the 2nd house or the ruler of the 2nd house, as it rules generational wealth and the 2nd being our cash flow and immediate resources.

During this transit, we see not only activation of this Pluto in our Facebook Groups but also in the financial stability sign of Capricorn, which builds over time. If anything Facebook Groups is a place of consistent nurturing in your business where you are focusing on tangible transformations (Pluto) that impact their lives and futures directly (Capricorn).

We also see a conjunction here to Facebook Groups natal North Node, in Capricorn which indicates that one of the main reasons people stay on Facebook is for the communities they are a part of and the connections they've made with those communities who become like family to them. We build more stable lives around the connections we make in our communities, and this transit is only activating that further.

Your nurturing support within your Facebook Groups, providing real tangible value, and a path forward to make lasting changes can be deeply felt and experienced at this time, and also directly support the needs of your community with the Moon (the public).

What are they investing in the group by being there, what are your commitments to them over the course of time, what is the stability of the group like, and where does it fill in the foundational needs for your community? These are great questions to ask yourself at this time, and use this information to strategically determine what you want to be the foundational basis of your group, and how you will nourish that with your content.

Think of your core, immutable content, think of what they are starting, growing, or building within their lives, and how your group supports that. This can be an excellent time to share content related to that, so that it becomes not only like a library, but a place where transformation can take place.

Marketing Advice:

Cultivate a Supportive Community: Build a strong and supportive community within your Facebook Group that fosters growth, transformation, and shared purpose.

Example Strategies:

  • Clearly define the purpose and values of your Facebook Group. Communicate its mission and what members can expect to gain from being part of the community.

  • Encourage active participation and engagement among members. Initiate discussions, ask questions, and create opportunities for members to share their experiences, challenges, and successes.

  • Foster a safe and inclusive environment where members feel comfortable expressing their opinions, seeking support, and sharing their journeys. Encourage respect, empathy, and constructive feedback.

Provide Valuable Content and Resources: Offer valuable content and resources within your Facebook Group to support members' growth and transformation.

Example Strategies:

  • Share educational content, tutorials, or guides that align with the interests and needs of your target audience. Provide them with valuable information and actionable insights.

  • Create exclusive content specifically for your Facebook Group members, such as webinars, workshops, or masterclasses. Offer them the opportunity to deepen their knowledge and skills.

  • Curate and share relevant resources, such as articles, videos, or podcasts, that can enhance members' understanding of the topic or help them overcome challenges.

Facilitate Networking and Collaboration: Encourage networking and collaboration among group members to foster growth and collective success.

Example Strategies:

  • Create regular networking threads or dedicated spaces within the Facebook Group where members can introduce themselves, share their expertise, and connect with like-minded individuals.

  • Encourage members to collaborate on projects, initiatives, or joint ventures. Facilitate connections and provide a platform for members to form partnerships or work together on common goals.

  • Organize virtual or in-person events, such as meetups, conferences, or workshops, that allow group members to connect, learn, and collaborate.

Facebook Live
♇ Rx

Like Facebook Groups, Facebook Live also has Pluto in Capricorn, and this transit will be activating it, however, its placement is retrograde which implies revisiting, and the ability to explore topics without fear, or a need to control (common Pluto themes), especially in regards to resources, capability, and stability.

What you share in your Facebook Group and through your Facebook Lives go hand in hand at this point. Under the influence of Capricorn, your community is looking for stability, truth, a process, real data, protecting themselves in the future, and how to build wealth and security for themselves through whatever your themes or topics are.

There's no blowing smoke up any behinds during this transit, it's not so much about excitement and hype (and in fact, if you utilize these methods you may lose credibility at this time), it's about results, and a tangible path forward. Everything worth doing, having, or accomplishing comes with an investment and a cost, whether it be financial, energetic, or time-based, and moving forward often involves hard choices and sacrifice in one area or another. And under Capricorn, especially a lunar transit of Pluto Retrograde in Capricorn we are exploring these themes of commitment, losses, gains, rewards, investments, ROI, and time.

They need to clearly know what they will get out of it, and why it's important for them to make this decision now, as humans are innately resistant to making decisions because we invite loss, grief, and the possibility of failure into the mix which isn't pleasant no matter how you cut it. There the gains must clearly far outweigh the losses in order for them to move forward, and that means data to back up their investments and risks.

This is an important period to use your content, method, and materials to build a firm foundation of support, a clear path forward, and ultimately a timeline for them. This isn't how many videos they will get but what they will have at the end of implementing what they're investing in.

Marketing Advice:

Embrace Transformation through Live Video: Leverage the transformative energy of Pluto Retrograde to create powerful and impactful live video content on Facebook Live.

Example Strategies:

  • Identify key topics and themes that resonate with your audience's interests and align with your long-term goals. Use live video as a platform to provide valuable insights, share personal experiences, and engage with your audience in real-time.

  • Be authentic and transparent in your live videos. Share your journey, challenges, and successes to create a deeper connection with your audience. Emphasize the transformative aspects of your story and how it can inspire and empower others.

  • Experiment with different formats and styles of live video content, such as interviews, Q&A sessions, behind-the-scenes glimpses, or educational presentations. Tailor your approach to suit the preferences and needs of your target audience.

Establish a Strong Foundation for Live Streaming Success: Focus on building a strong foundation for your Facebook Live broadcasts to ensure stability, reliability, and engagement.

Example Strategies:

  • Invest in high-quality audio and video equipment to ensure clear and professional live streams. Test your equipment and internet connection before each broadcast to avoid technical issues.

  • Promote your upcoming live streams in advance to generate excitement and anticipation. Utilize the announcement features of Facebook Live and other social media platforms to reach a wider audience and encourage participation.

  • Interact with your viewers during the live broadcasts by responding to comments, addressing questions, and soliciting feedback. Encourage engagement by asking for likes, shares, and comments, and create a sense of community among your viewers.

Focus on Long-Term Growth and Strategy: Develop a long-term strategy for using Facebook Live to grow your audience, expand your reach, and achieve your business goals.

Example Strategies:

  • Incorporate Facebook Live sessions into your content calendar and regularly schedule broadcasts to establish consistency and build anticipation among your audience.

  • Repurpose your Facebook Live videos by editing and sharing highlights on other platforms, such as YouTube or your website, to reach a broader audience and increase visibility.

  • Collaborate with influencers or experts in your industry to co-host live streams or participate in panel discussions. This can help you tap into their audience and expand your reach.

Facebook Reels
MC

The use of Facebook Reels at this time will naturally activate the Midheaven of Facebook Reels natal chart, which is all about career recognition and reputation, which surprisingly is under the energy of Capricorn which you wouldn't normally think would be a Reels placement (something that skims the surface or is shown for only a short period of time). 

However, unlike stories Reels don't disappear, and in fact Reels were Facebook's attempt to compete with TikTok when it couldn't buy it and thus have earned strong positioning on the platform under their watch section. It's an interactive way to connect with your audience without having to provide a lengthy live stream, and still be able to cover important topics, before and afters, how-tos, and other experiences that capture curiosity, and interest.

This transit is an excellent time to build your reputation and strengthen your business, and the awareness of your work with potential and current clients through the use of Facebook Reels, as the Moon will be bringing the public to you, and if you are addressing these needs (Moon) through the themes of Capricorn (how-to, stability, foundations, investments, outcomes) you'll see greater engagement and followers as a result.

Marketing Advice:

Showcase Your Expertise and Establish Authority: Utilize Facebook Reels to demonstrate your knowledge, skills, and expertise, positioning yourself as a trusted authority in your industry.

Example Strategies:

  • Create educational and informative Reels that provide valuable insights, tips, and advice related to your niche. Share practical knowledge and actionable steps that your audience can apply in their own lives or businesses.

  • Demonstrate your expertise through visually engaging and captivating Reels. Use creative storytelling, visuals, and concise messaging to capture your audience's attention and establish credibility.

  • Collaborate with other experts or influencers in your field to co-create Reels. This can help expand your reach, tap into new audiences, and enhance your reputation through association with established industry figures.

Build a Consistent and Branded Presence: Develop a consistent and recognizable brand presence on Facebook Reels to enhance your reputation and recognition.

Example Strategies:

  • Create a cohesive visual style for your Reels by using consistent colors, fonts, and graphics that align with your personal brand or business. This helps create a strong and recognizable visual identity.

  • Develop a content strategy for your Reels that aligns with your long-term goals and target audience. Identify key themes or topics that resonate with your niche and consistently deliver valuable and engaging content around those areas.

  • Use captions, hashtags, and engaging descriptions to optimize the discoverability of your Reels. Research relevant keywords and trending topics to incorporate into your content and attract a wider audience.

Engage and Connect with Your Audience: Use Facebook Reels as a platform to engage and connect with your audience, fostering a sense of community and building lasting relationships.

Example Strategies:

  • Encourage audience participation and engagement by asking questions, inviting comments, and responding to feedback on your Reels. Create a dialogue with your viewers to build a loyal and engaged community.

  • Share behind-the-scenes glimpses, exclusive content, or sneak peeks into your work or process through Reels. This helps create a sense of authenticity and builds a closer connection with your audience.

  • Collaborate with your audience by featuring user-generated content or incorporating their suggestions and ideas into your Reels. This not only strengthens the relationship with your audience but also fosters a sense of ownership and involvement.

At the middle & end of Capricorn Energy - Beginning on the 2nd day of Capricorn Energy:


Facebook Messenger
♇

Facebook Messenger, Facebook Stories, Facebook Reels, Facebook Live, and Facebook Groups all share Pluto in Capricorn in their charts, with the latter two having their activations at the beginning of the Moon in Capricorn and the former three experiencing it in the second half. Pluto in general is about transformation, examining our deepest fears, and going to new depths.

The goal of this period is to not shy away from tangible realities, struggles, challenges, and solid facts. Under Capricorn, we are willing to make investments in this transformation if we are provided with the truth and allowed to make our own decisions. Coercion is not effective under Capricorn as the goat will just push back and resist harder. Under Capricorn, it has to be on our own terms and clear that we are investing in our future.

Through Messenger, this is a good time for follow-ups to warm audiences, and sharing valuable VIP or insider content via Messenger (Ie - if you're interested please comment below and I'll DM you).

Marketing Advice:

Personalize Your Messaging and Lead Generation: Utilize Facebook Messenger's features to personalize your lead generation efforts and establish a meaningful connection with your audience.

Example Strategies:

  • Implement targeted messaging campaigns that address specific pain points and desires of your target audience. Tailor your messages to their individual needs and showcase how your product or service can provide solutions.

  • Use automation tools and chatbots to streamline lead generation processes. Craft engaging and interactive sequences that guide users through a personalized journey, capturing their information and nurturing the relationship.

  • Leverage Facebook Messenger's built-in lead generation tools, such as lead forms or click-to-Messenger ads, to capture relevant user data and initiate conversations.

Nurture Leads and Follow Up Effectively: Leverage Facebook Messenger to nurture leads and follow up with personalized and timely messaging.

Example Strategies:

  • Set up automated follow-up sequences that deliver valuable content, offers, or updates to your leads through Messenger. This helps to keep your brand top-of-mind and nurture the relationship over time.

  • Use Messenger as a platform for providing customer support and addressing any concerns or questions that your leads may have. Promptly respond to inquiries and provide helpful information to build trust and credibility.

  • Utilize segmentation strategies to categorize your leads based on their interests, behavior, or demographics. This allows you to send targeted messages that are highly relevant and increase the chances of conversion.

Build Trust and Authority: Leverage the power of Facebook Messenger to establish trust, showcase your expertise, and position yourself as an authority in your industry.

Example Strategies:

  • Share valuable and exclusive content with your audience through Messenger, such as e-books, guides, or video tutorials. This helps to position yourself as a knowledgeable resource and builds credibility.

  • Utilize storytelling techniques within Messenger conversations to engage your audience on a deeper level. Craft narratives that resonate with their experiences, challenges, or aspirations, and demonstrate how your products or services can provide transformational solutions.

  • Leverage user reviews and testimonials within Messenger conversations to showcase social proof. Encourage satisfied customers to share their experiences and provide feedback that can be shared with potential leads.

Facebook Stories
♇

The transit summary for Facebook Stories is similar to the above summary for Facebook Messenger so please refer to that for what to expect.

Some ways you can use this transit in your Stories is to cover concrete, tangible realities and truths, share facts, share results, be honest about the costs (investment of finances, energy, time, sacrifices, failures), be honest about what it takes, don't shy away or minimize these things or you'll just have people ignore you. This is the time when they are deciding if it's for them based on what the costs will be to their lives and freedom and whether those costs are worth it, or if the time is right.

When it comes to this transit for Stories, use it as a teaching moment, share a recap, a trailer, or a summary of what you've covered and where they can get more information.

Marketing Advice:

Tell Compelling Stories: Utilize Facebook Stories' platform to tell compelling and authentic stories that resonate with your audience.

Example Strategies:

  • Craft narratives that align with your brand's values, mission, or customer experiences. Use Facebook Stories' immersive format to capture attention and evoke emotional responses.

  • Showcase behind-the-scenes content that provides a glimpse into your brand's culture, processes, or product development. This helps to humanize your brand and build a deeper connection with your audience.

  • Utilize the interactive features of Facebook Stories, such as polls, quizzes, or swipe-ups, to actively engage your audience and encourage participation.

Create Engaging Visual Content: Leverage the visual nature of Facebook Stories to create engaging and visually appealing content.

Example Strategies:

  • Use high-quality images and videos that capture attention and convey your brand's message effectively. Incorporate visually striking elements, such as animations, filters, or overlays, to make your stories stand out.

  • Experiment with different storytelling techniques, such as time-lapse videos, boomerangs, or sequential narratives, to create dynamic and captivating stories.

  • Incorporate user-generated content into your Facebook Stories. Encourage your audience to share their experiences with your brand and feature their content, fostering a sense of community and authenticity.

Drive Action and Conversion: Utilize Facebook Stories' features to drive action and encourage conversion.

Example Strategies:

  • Utilize swipe-up links in your stories to direct viewers to specific landing pages, product pages, or promotional offers. Use compelling call-to-action messages to encourage users to take the desired action.

  • Run limited-time promotions or exclusive offers through Facebook Stories to create a sense of urgency and drive immediate conversions.

  • Use storytelling to showcase the benefits and features of your products or services. Highlight customer testimonials, case studies, or before-and-after examples to demonstrate the transformational impact of your offerings.

Facebook Reels
♀ ♂ ♇

Facebook Reels shares the same Pluto placement as Facebook Stories and Facebook Messenger so this again brings in themes of transformation in your Reels content, it's an important time to dive deep and bring to light challenging themes, topics, and opportunities for them to go deeper. Here we also have the Moon transit to Facebook Reels Venus and Mars, indicating opportunities for sales (Venus) and action-oriented responses and CTAs (Mars).

Under Venus in Capricorn, the way we show love is by sharing valuable information and support, by telling them what others won't, if it's difficult, say so, but also emphasize how worth it is. If you offer a solution to these challenges, share it, Mars under this transit is all about direction, and the next steps, especially ones that involve securing the future and creating more long-term stability.

Use your reels to bring to light the need to do this now, and the costs of not taking that action. A reminder, Capricorn isn't the best time to introduce new topics, but rather to build on themes you've already covered, it's the decision maker, and in order to make the decision, all of the emotional pieces need to be in place, as well as all the logical one. It's like a board meeting inside your prospect, they need all the reports laid out, all the pros and cons, and potential scenarios played out so they can lean into what their heart wants while feeling safe to do so.

Marketing Advice:

Showcase Your Values and Passion: Use Facebook Reels to showcase your values and passion, establishing an emotional connection with your audience.

Example Strategies:

  • Create content that reflects your brand's core values and purpose. Share stories, experiences, or behind-the-scenes glimpses that resonate with your audience's aspirations and desires.

  • Highlight the passion and enthusiasm behind your products or services. Use Facebook Reels' visual format to convey excitement and energy, captivating viewers and igniting their interest.

Drive Sales and Conversions: Utilize Facebook Reels' features to drive sales, encourage action, and generate revenue.

Example Strategies:

  • Incorporate strong and compelling calls-to-action (CTAs) in your Reels. Prompt viewers to visit your website, make a purchase, sign up for a newsletter, or engage in any desired action.

  • Leverage Facebook Reels to announce limited-time offers, promotions, or exclusive discounts. Create a sense of urgency and scarcity to motivate viewers to take immediate action.

  • Showcase customer testimonials or case studies in your Reels to demonstrate the transformational impact of your products or services. Use social proof to build trust and drive conversions.

Tell Compelling Stories: Leverage the storytelling aspect of Facebook Reels to engage and captivate your audience.

Example Strategies:

  • Craft narratives that elicit emotions and create a connection with your audience. Tell stories of success, transformation, or overcoming challenges, highlighting the value you bring to your customers' lives.

  • Utilize the visual format of Facebook Reels to share captivating and visually appealing content. Incorporate creative elements such as animations, transitions, or music to enhance the storytelling experience.

  • Collaborate with influencers or brand ambassadors to co-create Reels that align with your brand values and resonate with your target audience. Utilize their storytelling abilities to amplify your message.

Facebook Posts
☿

Now's the time to back up, reinforce or introduce core concepts, data, and the process in your Facebook Posts, especially in regard to what you've covered through your Facebook Reels, Stories, Messenger, and Lives. Posts at this time will have the Moon conjunct Facebook Posts natal Mercury in Capricorn.

We are looking for real information, thorough (often long form) posts, filled with the data we need to understand the process, the big and small picture, and to help us to make a decision.

If you are in the process of a launch this period is not to be skipped over. Capricorn needs all of the tangibles at eye level,  to back up the decision it's already made with its heart. While 80% of the decision-making process is emotional, the 20% is never to be underestimated, this is whether we make a commitment or not through assessment of time and financial resources, capability, implementation, readiness, other commitments, and reputation (what will others think if I fail, If I succeed, will I get pushback?).

Here you can use your posts as a recap with bulleted lists, facts, links, sharing of your videos, blog posts, infographics, or anything else that condenses down everything they need and provides a clear path forward, annexing any mental objections so they can say yes to their heart.

Marketing Advice:

Provide Valuable Information: Use Facebook posts to provide valuable information and position yourself as an expert in your field.

Example Strategies:

  • Share educational content related to your industry or niche. Offer tips, tutorials, guides, or informative articles that can help your audience solve problems or improve their lives.

  • Leverage Facebook's multimedia capabilities to present information in engaging formats such as infographics, videos, or slideshows. Visuals can enhance understanding and make your posts more shareable.

  • Use Facebook posts to announce and promote upcoming events, webinars, or workshops, providing your audience with opportunities to learn from you and engage with your brand.

Engage in Thoughtful Communication: Encourage meaningful discussions and engage with your audience through your Facebook posts.

Example Strategies:

  • Pose thought-provoking questions or ask for opinions on relevant topics. Encourage your audience to share their thoughts, experiences, or insights, fostering engagement and building a sense of community.

  • Respond promptly to comments and messages on your Facebook posts. Engage in conversations, address inquiries, and provide valuable information or assistance to your audience.

  • Use your Facebook posts to encourage user-generated content. Prompt your audience to share their experiences, testimonials, or success stories related to your products or services.

Research and Share Industry Insights: Utilize Facebook posts to share research findings, industry insights, and trends relevant to your target audience.

Example Strategies:

  • Conduct research or gather relevant data within your industry or niche. Use your Facebook posts to share key findings, statistics, or insights that can provide value and establish your credibility.

  • Monitor industry trends and developments. Share updates, news, or analysis through your Facebook posts, positioning yourself as a trusted source of information.

  • Curate and share valuable content from other reputable sources. Be the go-to resource for your audience by providing them with a curated selection of informative articles, blog posts, or research papers.

INSTAGRAM

At the beginning of Capricorn Energy - Lasting for the 1st day of Capricorn Energy:


Instagram Posts
☾♇ ☊

Think about the staying power of your Instagram, is it like a time capsule for future generations and clients, if you wanted it to capture the very core content and message of your work, what would it say? If you wanted it to remain relevant for future generations, how would you successfully accomplish this through your Instagram strategy?

Here we see the transit Moon conjunct the Natal Moon, Pluto, and North Node in Capricorn in Instagram's combined charts, which seems counterintuitive to the appearance of what Instagram is and stands for. We usually only see one side of the marketing possibilities through Instagram, often what we would describe as marketing from the perspective of the user, which seems fleeting, changeable, and often superficial as opposed to Capricorn which implies long-term staying power.

But what we miss in viewing it this way is the subliminal and potential generational impact of Instagram, which is the lifestyle positioning. Brands often were forced to invest millions, sometimes billions of dollars especially in the 1950s - early 2000s to achieve relevant lifestyle positioning that would secure the future of their brand for generations (think Coca-Cola or Apple placement in movies and tv shows, or celebrity endorsement ads in magazines, newspapers, and commercial spots).

It wasn't until the advent of Instagram that brands were able to unlock the level of success they've seen, and the new heights they've soared, for pennies on a dollar, and in many cases had others doing it for them. What previously was only available to large multinational brands with millions available in advertising spend, now became possible for small, relatively unknown, or grassroots brands with tiny advertising to non-existent advertising budgets. Not only did Instagram begin the period of Influencer Marketing, but it found a way to successfully do so on what appeared to be a relatively benign social media platform.

There is much to unpack here in regard to the social psychology (and pathology) of Instagram, but for brevity's sake, I'll scale it down to this: The true impact of marketing your brand on Instagram isn't just nice photos with unrealistic filters. It's about the lifestyle/purpose of your product in defining the IDENTITY of your users and consumers. People buy what they see others using, people identify themselves by what they wear, and how others see them (or how they want them to see them), and people determine VALUE by what they see others VALUING, it's all subjective. And that subjectivity is created through visual conditioning on IDENTITY-based platforms like Instagram, and truly there are few platforms that achieve this as successfully as Instagram does.

Here under this transit, we understand why it has this level of staying power. Capricorn rules tradition, it rules, well, the rules. In a business, it determines what has staying power. And here in Instagram's combined charts, we see Instagram's natal Moon (the public), Pluto (Power, control, transformation/cult-ure), and the North Node (trends, our collective direction/sense of purpose and belonging). I can't imagine a stronger placement for a platform that determines collective trends, and build brands (and product stability), through the very subliminal but real impact of lifestyle and identity marketing.

This marketing takes time and consistency to build a new culture, but all the most enduring brands have done it. And that's why we say 'make Kraft Dinner' rather than macaroni and cheese, and why we say 'Google It' rather than use a search engine (even when there were many others before Google), and why we say 'I'll have a Coke', rather than soda. Because these brands have changed how we speak, and the very culture we are a part of by embedding themselves in the very fabric of humanity, shaping the very lens in how we define ourselves and the function or purpose of life.

So during this transit, think about who your audience BECOMES through using your product or service, how they ALIGN with the core values of your brand, or more honestly how your brand aligns with THEIRS. How does your brand fit in with how they IDENTIFY themselves in life, in who they are and who they want to be (and most importantly who they want others to see them as)?

If you can unlock this - who you help your client to become (aka the best version of themselves they see in their mind, the most successful, the happiest, the most capable, the most fulfilled, the most beautiful/attractive version of themselves) and how your product or services help them to live the lives they believe they were destined to, then you've unlocked gold level.

Coca-Cola's product placements were in everyday homes, at birthday parties, at college parties, around the dinner table, at happy family Christmas, and so on. They ensured that your association with their product meant you were the cool fun family, who had games nights and where everyone got along. You were the young 20-something with a fit body and glutes you could bounce a quarter off on the beach, you were the hot dude every chic wanted to be around the campfire as you handed cold cokes out of your cooler, you were James Dean. You were the cool, fit, super organized Pinterest mom, who made cookies, baked cakes, and had designated craft stations, handing out cold cokes, that all the neighborhood kids loved.  Coca-cola was your reward for a hard day's work, which was worth all the sacrifices you made as you sat with your family around the dinner table.

Here we can see it's not about the product it's about what the product allowed its consumers to BECOME. And Instagram nails this in every fashion, especially under the influence of Capricorn.

Let that set the tone for your marketing, and think of your marketing in layers, just like geologists study the layers of rock sediment to determine the age of historical events, use this period to create the early rock sediment that forms the basis of the success of your product. What you choose now can set the tone for your future success.

Marketing Advice:

Define Your Purpose and Brand Identity: Clarify your purpose and brand identity, leveraging the transformative energies of Pluto and the collective purpose indicated by the North Node, to create a consistent and impactful presence on Instagram.

Example Strategies:

  • Reflect on your core values, mission, and the transformation you want to inspire in your audience, tapping into the transformative energies of Pluto. Align your Instagram posts with your purpose and communicate it clearly in your content.

  • Develop a consistent visual style and aesthetic that represents your brand, incorporating the themes of stability and building a strong foundation associated with Capricorn. Use cohesive colors, fonts, and imagery to create a recognizable and visually appealing Instagram feed.

  • Craft a compelling bio that communicates your unique value proposition, leveraging the transformative energies of Pluto and the collective purpose indicated by the North Node. Clearly state who you are, what you offer, and how you can help your followers.

Share Transformative and Inspiring Content: Provide transformative and inspiring content through your Instagram posts, harnessing the transformative energies of Pluto and the collective purpose indicated by the North Node, to engage and resonate with your audience.

Example Strategies:

  • Share personal stories, experiences, or case studies that highlight transformation and growth, aligning with the transformative energies of Pluto. Use your posts to inspire and motivate your audience to overcome challenges and achieve their goals.

  • Provide valuable insights, tips, or educational content that aligns with your expertise and the collective purpose indicated by the North Node. Help your followers learn and expand their knowledge in areas relevant to your niche.

  • Use the power of visuals to evoke emotions and convey messages, tapping into the transformative energies of Pluto. Incorporate quotes, affirmations, or thought-provoking captions to inspire your audience and spark meaningful conversations.

Cultivate an Engaged Community: Foster an engaged community on Instagram by actively interacting with your audience, leveraging the transformative energies of Pluto and the collective purpose indicated by the North Node.

Example Strategies:

  • Respond to comments on your posts, acknowledging and appreciating your followers' engagement, aligning with the transformative energies of Pluto. Encourage conversation by asking questions and inviting them to share their thoughts and experiences.

  • Engage with other accounts in your niche or complementary industries, harnessing the collective purpose indicated by the North Node. Like and comment on their posts, and collaborate with them through shoutouts, guest posts, or joint initiatives to expand your reach and connect with new followers.

  • Use Instagram Stories to provide behind-the-scenes glimpses, exclusive content, or sneak peeks into upcoming projects, aligning with the transformative energies of Pluto. Make your audience feel like insiders and foster a sense of community.

Instagram Live
☿ ♇
The contents of your Instagram Live at this time can have tremendous staying power. Here we see the transit Moon Conjunct Instagram Live's natal Mercury and Pluto in Capricorn.

The focus here is on presenting detailed information and material relevant to helping them to succeed, build stability, and longevity, and make long-term solutions. Moon Conjunct Mercury brings clarity to the public around tangible matters (Capricorn), and Pluto adds depth, transformation, deep inquiry, exploration, and challenges around power and fears. Here we can make a lot of progress through core issues, and bring tangible clarity to our audience and followers through the content that's presented. This is a 'no-holds-barred' style of content, you don't hold anything back, you present facts, data, and share the big picture, and include a solid realistic plan forward.

Think about your core materials and foundational content, what you refer to again and again in your work, and what becomes the basis of everything else you share, this is what is best to cover now. Not great timing for a beginning of a launch or promotion but one that has been ongoing where the clients are at the point of needing to make a decision, especially one that requires them to weigh the pros and cons and their available resources and commitments, they are focusing on the ROI of their choices.

Marketing Advice:

Deliver Valuable and Educational Content: Leverage the communicative energies of Mercury and the transformative energies of Pluto to deliver valuable and educational content through your Instagram Live sessions, aligning with the themes of stability and building a strong foundation associated with Capricorn.

Example Strategies:

  • Conduct live tutorials, workshops, or educational sessions where you share your expertise and provide actionable insights. Use the power of Mercury's influence to educate and empower your audience, helping them learn and grow.

  • Interview industry experts or thought leaders in your niche, tapping into Mercury's research and learning aspects. Ask insightful questions and provide valuable discussions that resonate with your viewers and inspire transformation.

  • Share practical tips, strategies, or step-by-step guides related to your niche, aligning with the transformative energies of Pluto. Help your audience overcome challenges and achieve their goals through your Instagram Live sessions.

Foster Authentic Connections and Engagement: Utilize Instagram Live to foster authentic connections and engagement with your audience, leveraging Mercury's influence on communication and Pluto's transformative powers.

Example Strategies:

  • Encourage viewers to ask questions, share their thoughts, and engage in discussions during your Instagram Live sessions. Respond to comments in real-time, demonstrating your willingness to connect and engage with your audience.

  • Conduct live Q&A sessions where you address the concerns and queries of your viewers, incorporating Mercury's influence on information and teaching. Provide valuable insights and practical solutions to their challenges.

  • Collaborate with other influencers or experts in your industry for joint Instagram Live sessions. This not only expands your reach but also creates a sense of community and fosters meaningful connections with your audience.

Utilize the Power of Storytelling: Embrace the transformative energies of Pluto and the communicative influence of Mercury to incorporate storytelling into your Instagram Live sessions, creating an emotional connection with your audience.

Example Strategies:

  • Share personal stories of transformation, growth, or overcoming challenges, aligning with Pluto's transformative powers. Use storytelling techniques to evoke emotions and inspire your viewers.

  • Use your Instagram Live sessions to provide behind-the-scenes glimpses of your brand or share real-life experiences related to your niche. This authenticity and transparency create a strong connection with your audience.

  • Incorporate visual elements, such as props, visuals, or demonstrations, into your Instagram Live sessions to enhance the storytelling experience. This captivates your audience and makes your content more engaging.

 

Instagram Stories
♇ Rx

Here under this transit, and the very nature of Instagram stories is that we are prevented from going super deep with followers, Pluto which is a planet that dives to the core is in retrograde motion in the chart of Instagram Stories which indicates the platform itself is not structured for deep, transformative content, but more content that skims the surface.

Think of this platform as a recap or trailer-type platform to provide resources, connect dots, or serve as a reminder of what has already been covered, this works excellent in partnership with what you've shared to your Instagram profile and what you've covered in your Instagram lives to this point (see above summaries).

These key facts you share now have staying power to summarize what they will use in their mind to justify their emotional decisions logically. Make sure you focus on the future ROI of what they're getting, and how they can ensure more stability for themselves.

Marketing Advice:

Embrace Authenticity and Vulnerability: Utilize the transformative energies of Pluto Retrograde and Capricorn's focus on building a strong foundation to embrace authenticity and vulnerability in your Instagram Stories, allowing your audience to connect with your brand on a deeper level.

Example Strategies:

  • Share personal stories of transformation, highlighting the challenges and fears you've overcome along your journey. This resonates with Pluto's transformative energies and helps create a sense of relatability with your audience.

  • Use Instagram Stories to document your behind-the-scenes process, showcasing the effort, dedication, and growth involved in building your brand. This transparency builds trust and establishes a strong foundation with your audience.

  • Incorporate interactive elements such as polls, questions, or quizzes in your Instagram Stories, encouraging your audience to actively participate and share their own experiences. This fosters a sense of community and encourages engagement.

Tell Compelling and Engaging Stories: Leverage the transformative powers of Pluto Retrograde and the stability-focused nature of Capricorn to tell compelling and engaging stories through your Instagram Stories.

Example Strategies:

  • Craft a narrative arc for your Instagram Stories, taking your audience on a journey of transformation, growth, or overcoming challenges. This aligns with Pluto's transformative energies and captivates your viewers.

  • Utilize features like text overlays, stickers, and swipe-up links to create an immersive storytelling experience. Incorporate captivating visuals and concise yet impactful messages to engage your audience effectively.

  • Collaborate with influencers, brand ambassadors, or customers to feature their stories in your Instagram Stories. This not only diversifies your content but also showcases different perspectives and experiences.

Provide Value and Inspiration: Use your Instagram Stories to provide value and inspiration to your audience, leveraging the transformative energies of Pluto Retrograde and Capricorn's focus on long-term strategy and stability.

Example Strategies:

  • Share practical tips, insights, or tutorials related to your niche, aligning with Capricorn's long-term strategy. This demonstrates your expertise and positions your brand as a valuable resource for your audience.

  • Offer inspirational quotes, affirmations, or motivational messages that resonate with the transformative energies of Pluto Retrograde. This uplifts and empowers your audience, fostering a positive connection with your brand.

  • Conduct live Q&A sessions or AMA (Ask Me Anything) sessions through your Instagram Stories, addressing your audience's questions and providing valuable insights. This engages your audience and allows for a more personalized interaction.

At the middle & end of Capricorn Energy - Beginning on the 2nd day of Capricorn Energy:


Instagram Reels
♃ Rx ♇ Rx ♄

A potent period for utilizing Instagram Reels, especially in partnership with your Instagram Posts and Instagram Live, if you've followed the previous summaries (if not be sure to read them above before you dive in here).

Here we see the Moon conjunct Jupiter Retrograde, Pluto Retrograde, and Saturn in Capricorn in Instagram Reels combined charts.  Jupiter indicates growth, cash flow, taking risks, teaching, publishing, PR, and abundance, when retrograde these results can seem delayed, internalized, or show up in a different way than we anticipate. In Capricorn, we are given the indication that some of the work we invest now may show up later on, as building reputation, connections, and growth that can be further monetized later down the road.

We also see Pluto Retrograde here which indicates that the content shared in Reels is more likely to allude to potential transformation rather than facilitate it, as there is simply not enough time within a Reel to provide enough material and content to bring deeper emotional processes about, however, it does plant seeds, or in fact, re-activate those that were planted in your previous Instagram Posts and Instagram Live. This too has the ability to act as a recap of what was already covered.

Finally, we also have the Moon conjunct Instagram Reels natal Saturn in Capricorn which indicates the value, and importance of utilizing Instagram Reels in your content strategy. Here we see Reels have the ability to strengthen your marketing and staying power on the platform, Saturn rules the investment of time, energy, and resources that inevitably build results, success, and sustainability within a business. And here the assets it generates are tangible and financial.

This makes Instagram Reels an especially important part when combined with your Instagram Posts and Instagram Live in terms of your ongoing strategy, and also especially relevant if you are in the middle of a launch, to help with the decision-making process and to keep your content and offers top of mind and a legitimate choice in their minds.

This can also play an important part in the building and establishment of your brand on Instagram. It's important to know that with Saturn it will feel like work, and it will require allocation of resources, consistency, and discipline to see the results of your efforts but here we can see those efforts are inevitable with the right strategy.

Marketing Advice:

Embrace Strategic Content Creation: Leverage the transformative energies of Pluto Retrograde, the stability of Saturn, and the delayed results of Jupiter Retrograde to embrace strategic content creation for your Instagram Reels.

Example Strategies:

  • Plan and organize your Instagram Reels content in advance, aligning with Saturn's commitment and long-term strategy. Create a content calendar to ensure consistency and provide valuable information to your audience.

  • Utilize storytelling techniques in your Instagram Reels to engage and captivate your viewers. Craft narratives that align with your brand's values and resonate with your target audience.

  • Incorporate educational and tutorial-style content in your Instagram Reels, leveraging Jupiter's focus on teaching and personal growth. Share valuable tips, insights, or step-by-step guides to provide informative content to your audience.

Focus on Transformation and Inspiration: Utilize the transformative energies of Pluto Retrograde and Capricorn's focus on stability and growth to provide content that inspires and empowers your audience.

Example Strategies:

  • Share stories of personal transformation or experiences that showcase growth and overcoming challenges. This aligns with Pluto's transformative energies and resonates with your audience.

  • Collaborate with influencers or experts in your industry to create Instagram Reels that offer unique perspectives and insights. This not only diversifies your content but also brings valuable expertise to your audience.

  • Use Instagram Reels to share motivational messages, affirmations, or success stories that inspire and uplift your viewers. This creates a positive connection with your brand and encourages engagement.

Establish Authority and Credibility: Leverage the stability-focused energies of Saturn and Capricorn to establish your authority and credibility in your Instagram Reels content.

Example Strategies:

  • Showcase your expertise and knowledge in your industry through informative and educational content. Share valuable insights, research findings, or industry trends to position yourself as a trusted source of information.

  • Collaborate with other reputable brands or individuals in your field to create Instagram Reels that demonstrate your network and credibility.

  • Use customer testimonials or case studies in your Instagram Reels to highlight the results and success stories associated with your products or services. This builds trust and strengthens your brand reputation.

Instagram Carousel
☾ ♇ MC

This transit activates Instagram Carousel's natal Moon, Pluto, and Midheaven in Capricorn, again a surprising placement for Capricorn if we view Instagram as a superficial, fleeting, or visual-based platform. This placement indicates that a core business following can be generated through Instagram by understanding the needs of the public (Moon). An example of this is all the ASMR-type apps that have exploded over the past couple of years, or the impact of before-and-afters, hoarding shows, and the popularity of Marie Kondo.

Through the process of beautifying, simplifying, organizing, and providing visual examples of what's possible we see the calming impact on the nervous system. People love witnessing and participating even if remotely in the reward and results of hard work, there is something deeply satisfying around getting to witness order be restored, and the reason for this is that so many of us feel our lives are chaotic, disorderly, dysfunctional, or find tackling, getting started, or making progress overwhelming. And thus we see one of the powerful anesthetics of the Instagram platform, the ability to calm the nervous system and settle feelings of overwhelm by witnessing beautiful imagery and videos that are appealing to the eye, helping us to regulate the overwhelm and stress inside of us.

I think it's no coincidence that the terms aesthetic and anesthetic are derived from the same word but mean different things, with aesthetic meaning beauty, artistic impact, and appearance while anesthetic means to numb away pain, loss of sensation, loss of consciousness, to perform surgery without pain. Which makes me wonder, what is being removed without us knowing as we scroll Instagram? Is it the removal of chaos within our lives, temporary peace that all is right in the world, or the ability to dream something different than what we feel? A question for another day I suppose.

Here through Instagram Carousels, we have the power to show transformation (Pluto) visually, emotionally, and unconsciously trigger these feelings of natural anesthetic to the unease of our audience within their own lives. Some ways to do this would be before and afters, showing what is possible through transformation, behind-the-scenes, time-lapses of work (art, graphics, a project) which provides your viewer with a sense of satisfaction and completion of a job well done, giving them a dopamine hit, which then can increase motivation to other areas of their lives, or for them to create the same for themselves, or take action towards fulfilling that desire in their own lives. The challenge with this is to provide just enough that they feel a sense of fulfillment but not so much fulfillment that they don't feel motivated to do more (Pluto).

We also see here an activation to Instagram Carousel's Midheaven which shows the power of you building your brand reputation, legacy, and foundations through using Instagram Carousels especially to demonstrate tangible results, outcomes, processes, and ROI for your prospects and followers.

Marketing Advice:

Harness Transformation and Healing: Tap into the transformative energies of Pluto to create Instagram Carousels that inspire personal growth and healing in your audience.

Example Strategies:

  • Share personal stories of transformation and growth within your Instagram Carousels. This allows your audience to connect with your journey and find inspiration in their own lives.

  • Provide valuable insights and resources that help your audience navigate challenges and overcome obstacles. This can include tips, techniques, or strategies for personal development and self-improvement.

  • Collaborate with experts or thought leaders in fields related to your niche to create informative and transformative Instagram Carousels. This adds credibility and diversifies the perspectives you offer.

Establish Expert Status and Reputation: Leverage the influence of the Midheaven to position yourself as an expert in your industry and enhance your brand's reputation through Instagram Carousels.

Example Strategies:

  • Create educational and informative Instagram Carousels that showcase your expertise in a particular subject. Share in-depth knowledge, insights, and practical advice to establish yourself as a trusted source of information.

  • Incorporate data, statistics, and research findings into your Instagram Carousels to support your claims and demonstrate your credibility.

  • Engage with your audience by responding to comments, addressing their questions, and actively participating in discussions sparked by your Carousel content. This fosters a sense of community and strengthens your reputation as an expert.

Build a Strong Foundation for Long-Term Success: Utilize the stability-focused energies of Capricorn to lay a strong foundation for your brand's growth and success through Instagram Carousels.

Example Strategies:

  • Develop a consistent visual style and branding elements for your Instagram Carousels. This creates a cohesive and recognizable presence that helps build brand recognition.

  • Plan and structure your Carousel content to provide comprehensive and valuable information to your audience. This can include step-by-step guides, tutorials, or comprehensive overviews on specific topics.

  • Use Instagram Carousels to showcase your core content and offer previews or sneak peeks into upcoming products, services, or initiatives. This generates anticipation and builds a loyal following.

Instagram Posts
Chiron Rx

Chiron rules the core wound we each carry inside of us, for each person this may differ on an individual level with Chiron placement falling in a particular house, or sign and making aspects to other natal placements and angles within the chart. But here in Instagram's combined charts, we see Chiron Retrograde falling In Capricorn.

When Retrograde Chiron indicates that we are not actively in the wounded stage, but are more focused on what we are able to do about it, where that energy can be channeled for change. So this means you are not speaking to currently wounded, struggling clients or prospects, but ones who intimately understand this wound, and under the Influence of Instagram Posts, these shared wounds tend to fall under the themes of security, family, stability, finances, resources, purpose, direction, fulfillment, wealth, reputation, legacy and creating tangible results and ROI in their lives (in whatever area you serve them).

This can be an important period to share common struggles in these areas and how these can be transformed by becoming aware potentially of the symptoms or impacts of these wounds or struggles on other areas of life, and what we have the power to do about them. Here under Capricorn, there is an understanding that this takes place over time, whether it be to break generational cycles of struggling with these problems, making these changes for our children, for future generations, or because we are ready to be in charge of our own lives and futures.

Knowing the innate pains and struggles of your community (often through what you yourself have struggled through) and how over time you have managed (or can manage) to turn those struggles into assets, mastery, discipline, and reward is the focus of what you can share on your Instagram under these transits. Asking them to share what generational cycles they've broken or are breaking in (name a topic or area of life that you focus on).

Marketing Advice:

Addressing Wounds and Taking Action: Leverage the energy of Chiron Retrograde to address wounds and take positive action towards healing through your Instagram Posts.

Example Strategies:

  • Share personal stories of overcoming challenges and lessons learned in your Instagram Posts. This can inspire and resonate with your audience, offering them a sense of hope and the motivation to overcome their own obstacles.

  • Provide actionable tips, techniques, or resources that empower your audience to make positive changes in their lives. Focus on practical solutions and tangible steps they can take towards healing and personal growth.

  • Encourage open dialogue and create a safe space for your audience to share their struggles and experiences. Foster a supportive community where they can find solace, guidance, and connections with others on a similar healing journey.

Nurturing Awareness and Seeking Clarity: Recognize that the true causes of wounds or problems may be obscured during Chiron Retrograde. Focus on nurturing awareness and seeking clarity in your Instagram Posts.

Example Strategies:

  • Offer reflective prompts, journaling exercises, or self-assessment tools within your Instagram Posts. Encourage your audience to explore their emotions, experiences, and beliefs to gain deeper insights into their wounds and potential areas for healing.

  • Provide educational content that sheds light on common struggles or challenges within your niche. This can help your audience gain awareness of underlying issues and encourage them to seek further support or resources.

  • Collaborate with experts, therapists, or coaches who specialize in healing and personal growth. Feature their insights and perspectives in your Instagram Posts to provide a more comprehensive understanding of the healing process.

Building a Strong Foundation for Long-Term Success: Utilize Capricorn's influence to focus on stability, security, and long-term strategy within your Instagram Posts. Build a strong foundation for your brand's growth and success.

  • Develop a consistent content strategy that aligns with your long-term goals and values. Plan your Instagram Posts in advance to ensure a cohesive and intentional approach to sharing content.

  • Provide educational and informative content that addresses the core needs and interests of your audience. Establish yourself as a reliable source of valuable information within your niche.

  • Incorporate a call-to-action in your Instagram Posts, guiding your audience towards further engagement or inviting them to explore your products, services, or other resources. This helps to foster a loyal community and drive conversions.

TIKTOK

At the beginning of Capricorn Energy - Lasting for the 1st day of Capricorn Energy:


TikTok Videos
♃ Rx,♄ Rx

Under this transit, we see what is possible to be built on TikTok with a solid consistent strategy over time. Here we see that TikTok rewards consistency and requires you to continue to feed the platform to maintain your following. We have the Moon transit to Jupiter and Saturn Retrograde in Capricorn in TikTok's combined charts. With both of these planets being retrograde the results here are not immediate nor are they direct however they are possible if you're willing to put the time in.

With both of these planets being in Capricorn we know that we are speaking to the long-term stability, ROI, and reputation that can be generated on the platform.  The monetization of your content on these platforms is not likely to come from TikTok directly but more through you building your email list (Capricorn) or directing them to your community or funnel off TikTok to move them further through your client acquisition process.

Jupiter and Saturn both indicate an opportunity to teach, share, and grow your publicity, reputation, core content, following, and stability on this platform and see ROI from it so long as you have a firm strategy in place that focuses on conversation off the platform.

Think of your core content pieces, what you want to be known for, what will generate revenue for you, and how you can leverage your presence on this platform to do so. Creating enticing content that drives traffic from TikTok to a place where you have more control and can focus on conversion over time is a sound strategy, and the content you choose to create and share at this time should take that directly into account.

Marketing Advice:

Embracing Delayed Results and Introspection: Embrace the energy of Jupiter Retrograde, which brings delayed results and introspection in the areas of publishing, teaching, personal growth, and financial gains. Use this time to reassess your TikTok strategy and content approach.

Example Strategies:

  • Reflect on your previous TikTok content and identify areas for improvement. Analyze the performance of your videos, engagement metrics, and audience feedback. Use this introspective period to refine your content strategy and enhance the quality of your TikTok videos.

  • Focus on educational and informative TikTok content. Share valuable tips, advice, or insights related to your niche that align with your expertise. While the results may be delayed, the educational nature of your content can help establish you as a knowledgeable authority in your field.

Questioning Commitments and Revisiting Foundational Content: With Saturn Retrograde, there may be a pause in commitments, and systems, structures, and foundations may be questioned. Leverage this period to review and share previous foundational content on TikTok.

Example Strategies:

  • Repurpose and reshare your most successful TikTok videos. Identify your top-performing content and create fresh iterations or variations to captivate a new audience. This allows you to leverage the proven success of your previous videos while introducing them to a wider audience.

  • Dive deeper into your niche and explore different facets of your expertise. Share TikTok videos that revisit and expand upon fundamental concepts, techniques, or ideas within your field. This demonstrates your expertise and provides value to your audience.

  • Encourage audience engagement and participation. Ask your TikTok followers to share their experiences, challenges, or questions related to your niche. Use these insights to create TikTok content that directly addresses their needs and interests.

Building a Strong Foundation for Long-Term Success: Capitalize on Capricorn's influence to focus on stability, security, scaling, and building a strong foundation and legacy for your TikTok presence. Implement a long-term content strategy to maximize your impact.

Example Strategies:

  • Develop a consistent posting schedule for your TikTok content. Regularly share videos that align with your brand's values and resonate with your target audience. Building a predictable presence establishes trust and loyalty.

  • Create TikTok series or themes that allow you to explore various aspects of your niche. This provides a structured approach to your content creation while allowing you to delve deeper into specific topics and engage your audience over an extended period.

  • Collaborate with other TikTok creators or experts in your field. Partnering with influencers or professionals can help you expand your reach, tap into new audiences, and provide diverse perspectives in your TikTok content.

At the middle & end of Capricorn Energy - Beginning on the 2nd day of Capricorn Energy:


TikTok Videos
♀♆ Rx

Here we see an activation of the Moon to natal Venus and Neptune Retrograde in Capricorn in TikTok's combined natal charts. This can be an excellent time to focus on your shared values, sharing what you love in a tangible and direct way, cutting through any myths, illusions and staying away from potentials, and focusing instead on measurable results in your TikTok Content.

This can be an excellent time to drive traffic to your paid offers and conversion-focused client pathways. Venus can indicate a generation of cash flow that speaks to the heart of your work especially under Capricorn. Sharing what you love, providing high-value content, and inviting your subscribers to work with you or access your content in a more in-depth manner can do well here.

It's important under this transit to not embellish anything you're sharing as Neptune Retrograde in Capricorn is about telling the truth, the removal of illusions, and tangible facts. Ie their bullshit meter is highly active at this time.

Marketing Advice:

Aligning with Your Values and Passion: With Venus ruling values, passion, and sales, this transit invites you to align your TikTok content with your core values. Authenticity and passion will resonate with your audience and contribute to building a strong connection.

Example Strategies:

  • Share content that reflects your values and showcases your passion for your niche. Use storytelling techniques to engage your audience emotionally and convey the authenticity of your brand.

  • Collaborate with TikTok creators or influencers who share similar values or have a passion for related topics. Partnering with like-minded individuals can expand your reach and create meaningful content that resonates with your target audience.

Speaking the Truth with Realism and Groundedness: During Neptune Retrograde, emphasize clear thinking, realism, and groundedness in your TikTok content. Focus on providing valuable and reliable information that speaks the truth to your audience.

Example Strategies:

  • Offer practical tips, insights, or educational content that align with your expertise. Present information in a clear, concise, and easily understandable manner.

  • Fact-check your content and ensure its accuracy before sharing. Building a reputation for reliable and trustworthy information will enhance your credibility and attract a loyal following.

  • Use visuals, demonstrations, or examples to enhance the clarity and realism of your messages. Showcasing real-life applications of your content can make it more relatable and applicable to your audience's everyday lives.

Intuitive Application of Ideas: Neptune Retrograde encourages an intuitive approach to applying ideas on TikTok. Trust your instincts and explore creative ways to engage your audience while staying true to your values.

Example Strategies:

  • Experiment with different creative formats, such as storytelling, artistic visuals, or interactive elements, to captivate your audience's attention. Let your intuition guide you in crafting unique and engaging TikTok content.

  • Tap into trends and viral challenges on TikTok, but add your own unique twist that aligns with your values and brand identity. This allows you to participate in popular trends while maintaining authenticity and standing out from the crowd.

  • Pay attention to the feedback and reactions from your audience. Intuitively adapt and evolve your content strategy based on what resonates most with your followers, leveraging their preferences and interests.

YOUTUBE

At the beginning of Capricorn Energy - Lasting for the 1st day of Capricorn Energy:


YouTube Videos, Engagement & SEO
ASC

The transit to YouTube's natal Ascendant in Capricorn in its combined charts indicates this is an auspicious time to bring attention to your core foundational materials through your YouTube channel. The Ascendant serves as the 'first face', 'preview', 'hint', 'trailer', or first impression your subscribers or potential followers have of your brand, business, offer, or you. Under the influence of a Capricorn Moon, the public is interested in stability, structure, foundations, scalability, application, implementation, results, ROI, investment, the process, committing, following through, and bringing about long-term change and security.

The Ascendant also indicates what they're looking for first, what their awareness level is, and so this is the lens through which they will search and find your content. So the question to ask yourself is what is your audience struggling with, and how is that different from what they THINK they're struggling with? The Ascendant implies the awareness level of your audience, in many cases, it can indicate a cold audience, as it is usually their FIRST interaction with you, or at least they are coming to your video 'a newbie', and looking for guidance and support.

Now in general, Capricorn is not an early zodiac sign, it is one of the more seasoned ones, and so your audience may be NEW to YOU, or they may be viewing their problem through a NEW lens, or just getting serious about doing something about it NOW. So they're not completely a newbie, however, they may be misinformed about what the root of the issue is, the best way to solve it, operating on skewed information, or maybe previously weren't ready to take action, either way, they are coming at it in a more serious manner than someone who just happened to stumble upon your video. This means the language you use in this video is different than you would to someone who is completely unaware.

The goal of this content is to create content with staying power, around core themes, perspectives, and issues that are shared by many of your prospective clients or customers and lay out a realistic, but well-researched plan forward, and break down any inaccurate information, provide resources, data, and explanations and then invites them to apply the information (with help by you).

These videos will become primary traffic drivers to your channel, and will also form the base of the work you do and what you're known for.

Marketing Advice:

Crafting Strong First Impressions: With the Ascendant ruling first impressions, focus on creating impactful and engaging content that grabs the attention of viewers right from the start. Make sure your channel's introduction and initial videos reflect your brand identity and values.

Example Strategies:

  • Create an engaging channel trailer that highlights the unique aspects of your content and entices viewers to explore further. Use captivating visuals, concise messaging, and a compelling call-to-action to leave a lasting impression.

  • Pay attention to your channel's branding, including the banner, logo, and thumbnail designs. Ensure they align with your brand identity and convey a professional and visually appealing image.

  • Consistently deliver high-quality content right from the beginning to establish credibility and build trust with your audience. A strong first impression will encourage viewers to subscribe and continue watching your videos.

Teasers, Announcements, and Previews: Leverage the power of hints, announcements, and previews to create anticipation and generate excitement among your audience. Provide sneak peeks into upcoming content or special projects to keep viewers engaged and interested.

Example Strategies:

  • Release short teaser videos or announcements to give viewers a glimpse of what's coming next on your channel. This can be done through quick snippets, behind-the-scenes footage, or intriguing descriptions.

  • Use end screens or annotations in your videos to promote upcoming content, inviting viewers to subscribe or turn on notifications to be the first to know about your latest releases.

  • Host live Q&A sessions or interactive events where you can provide exclusive previews or behind-the-scenes insights. Engaging directly with your audience builds a sense of community and anticipation for future content.

Showcasing Behind-the-Scenes and Cart Opens: Share behind-the-scenes content to provide a glimpse into your creative process, build authenticity, and generate interest. Additionally, use the transit's influence to announce and promote cart opens, product launches, or exclusive offerings.

Example Strategies:

  • Create vlogs or behind-the-scenes videos that show the process of creating your content, filming, editing, or preparing for upcoming projects. This personal touch helps viewers connect with you on a deeper level and builds authenticity.

  • Utilize YouTube's community tab or stories feature to share updates and announcements about cart opens, product launches, or special promotions. Encourage viewers to engage and participate in the launch event to foster excitement and exclusivity.

  • Collaborate with other YouTube creators or industry experts to co-host behind-the-scenes videos or promote joint ventures. This not only diversifies your content but also expands your reach and introduces your channel to new audiences.

YouTube Live
♇

During this transit, we see an activation of YouTube Live's natal Pluto in Capricorn. Pluto rules transformation, especially over our deepest fears. Here we are exploring root themes, core issues, and ways to facilitate and support the transformation, growth, healing, and expansion of our subscribers. What are some of the scariest fears your subscribers have, things that keep them up at night? What are they secretly seeking transformation through? Often the things we become 'obsessive' about actually are things that we are projecting our freedom, growth, healing, or control over our lives through.

Another way of viewing these is what are the 'false gods' in their lives that they project as truth, having all the answers, as the answer itself, or as holding deep value for them, but are just a placeholder for themselves taking full power, control, and autonomy in their own lives. By understanding what these are, you can create content around these topics and use them as a lens to share the transformation you know is possible. Ie. if they're obsessive tarot card collectors, who flock to the latest tarot card unboxing, and buy up all the new Kickstarter campaigns so they can get the first editions, what are they secretly seeking through their tarot card collection obsession? What do they hope that the next deck will give them?

You may never actually mention this in your videos, but by secretly addressing it or making sure your video alludes to these things or provides the fulfillment or permission slip they are seeking you will attain fans for life and help them to take the power back in their own lives.

Marketing Advice:

Transformational and Meaningful Content: Embrace the transformative energy of Pluto during this transit by creating live content that addresses deep fears, facilitates healing, and offers transformative experiences. Focus on delivering valuable and impactful content that resonates with your audience.

Example Strategies:

  • Host live sessions that address important and relevant topics related to personal growth, self-improvement, or overcoming challenges. Encourage open discussions and provide practical advice or strategies for transformation.

  • Invite experts, thought leaders, or individuals with inspiring stories to share their experiences during live broadcasts. Engage in meaningful conversations that inspire and empower your audience to make positive changes in their lives.

  • Incorporate interactive elements in your live sessions, such as Q&A sessions, polls, or live demonstrations, to encourage audience participation and foster a sense of community.

Building Authenticity and Trust: Use the transit's energy to build authenticity and trust with your audience. Establish yourself as a reliable and knowledgeable source of information, providing valuable insights and delivering consistent live content.

Example Strategies:

  • Be transparent and authentic during your live sessions. Share personal stories, lessons learned, and challenges overcome. This vulnerability will help you connect with your audience on a deeper level and foster trust.

  • Consistently deliver high-quality live content that aligns with your niche or expertise. Focus on providing value, whether it's through educational sessions, entertaining broadcasts, or thought-provoking discussions.

  • Engage with your audience during live sessions by responding to comments, addressing questions, and actively participating in the conversation. This interaction builds a sense of community and strengthens the connection with your viewers.

Creating a Strong Foundation for Live Content: Utilize this transit's focus on stability and building a strong foundation to establish a consistent and reliable schedule for your live broadcasts. Develop a long-term strategy that ensures the growth and success of your YouTube Live channel.

Example Strategies:

  • Set a regular schedule for your live sessions and communicate it to your audience in advance. Consistency helps build anticipation and allows viewers to plan and engage with your content.

  • Plan and prepare your live sessions in advance. Create an outline or script to ensure a smooth flow and maximize the value delivered to your audience.

  • Assess the analytics and viewer feedback from previous live sessions to understand what resonates with your audience. Use this information to refine your content strategy and focus on topics that generate the most interest and engagement.

At the middle & end of Capricorn Energy - Beginning on the 2nd day of Capricorn Energy:

YouTube Shorts
♃ ♄ ♇ Rx

Hello business building superstar in an unexpected place. This transit is activating the natal Jupiter, Saturn, and Pluto Retrograde in Capricorn in the combined charts of YouTube Shorts.  Jupiter is all about expansion, especially through themes of personal and spiritual growth, education, teaching, publicity, PR, taking risks, writing, and publishing, and under the influence of Capricorn implies staying power to your content and work. Then we have Saturn the natural ruler of Capricorn also in Capricorn indicating an ability over time to build a strong business and following through the use of YouTube Shorts.

Both of these seem counterintuitive to a platform that is focused on short-form, limited-time content, however, when used strategically and not in a vacuum, makes perfect sense. We know through marketing research that the average consumer needs to see an offer 8-12 times before buying, this is the consistency of Capricorn.

Nothing is urgent or rushed through, under Capricorn everything is strategic, and weighed both emotionally and objectively. Here we see the power of YouTube Shorts by amplifying the consistency and visibility of your content and offers.

There is also a maturity or seasoned-ness to the content you are sharing here, it is for 'wise' buyers or those who are in deliberation mode, or who will become customers over time. This is specifically designed for the sizing up process, and where more careful deliberations are taking place. This makes YouTube Shorts ideal for trailers, previews, recaps, and as a follow-up tool, or as a long-term marketing solution by continuously feeding your audience with the best and most strategic information over time.

It is about playing the long game and understanding that your subscribers and followers may be able to watch all of your longer-form video content but could benefit from summaries of that content where they can stay on top of what's happening or be made apprised of relevant updates or matters of importance to them. And we see here that this directly feeds your long-term relationship with them, strengthens your reputation, and attracts serious buyers and customers over the long run.

Lastly, with Pluto Retrograde in the chart, we know that YouTube Shorts is not meant for a deep transformation of these core issues, as the format itself isn't congruent with this, however, it can address a wider berth of these issues and invite your followers to explore it deeper through working with you, or investing in your offers for longer-term support.

Marketing Advice:

Emphasize Educational and Inspirational Content: With Jupiter's influence on publishing, teaching, and personal growth, focus on creating educational and inspirational content that adds value to your viewers' lives. Use YouTube Shorts as a platform to share valuable insights, tips, and knowledge.

Example Strategies:

  • Create short and engaging tutorial videos that teach specific skills, techniques, or tips related to your niche. Demonstrate step-by-step processes or provide quick educational snippets that viewers can learn from.

  • Share inspirational stories or motivational messages through storytelling in your YouTube Shorts. Use concise and impactful narratives to inspire and uplift your audience.

  • Collaborate with experts, influencers, or industry leaders to create informative and educational content. Interview them or feature them in your YouTube Shorts to provide valuable perspectives and insights.

Establish a Consistent Publishing Schedule: Saturn's influence on commitments and core foundational content emphasizes the importance of consistency in your YouTube Shorts publishing schedule. Develop a strategy to consistently release high-quality content that aligns with your audience's interests.

Example Strategies:

  • Determine a regular publishing schedule for your YouTube Shorts. Whether it's daily, weekly, or bi-weekly, communicate the schedule to your audience and stick to it. Consistency builds anticipation and helps foster viewer loyalty.

  • Plan and batch-create your YouTube Shorts in advance to ensure a steady stream of content. This approach allows you to maintain consistency even during busy periods or unforeseen circumstances.

  • Focus on creating evergreen content that remains relevant and valuable over time. This ensures that your YouTube Shorts continue to generate views, engagement, and long-term growth.

Utilize the Power of Transformation and Storytelling: With Pluto Retrograde's influence on transformation, power, and deep fears, leverage the storytelling potential of YouTube Shorts to create transformative experiences for your viewers. Use compelling narratives to address their fears and promote healing.

Example Strategies:

  • Craft captivating stories within the short time frame of YouTube Shorts. Focus on engaging introductions, impactful storytelling techniques, and powerful messages that resonate with your audience's emotions and desires for personal growth.

  • Address common fears or challenges faced by your audience within your YouTube Shorts. Provide actionable advice, strategies, or perspectives that can empower viewers to overcome their fears and embark on a transformative journey.

  • Incorporate visual elements and creative editing techniques to enhance the storytelling experience. Use music, captions, and visual effects to create an immersive and impactful narrative in your YouTube Shorts.

YouTube Videos, Engagement & SEO
Chiron

Chiron rules the core wound within all of us. Its placement within a personal natal chart varies based on the houses, signs, motion, and aspects it makes with other natal placements, however, in a business chart or platform such as YouTube Videos, it indicates the commonly shared wound,  challenges and desire for healing within the users of the platform itself.

Chiron can indicate what we feel is missing, or what we are on a life-long search to remedy within ourselves, with the understanding that it will never be fully healed or complete, but that by seeking it out we are in essence fulfilling our part. Here we see in YouTube's combined natal charts we have Chiron in Capricorn and with this transit of the Moon, the attention and awareness of the public takes on the focus of Chiron's themes.

Through YouTube, we find a sense of belonging through helping others by sharing some of the tips, solutions, and understandings we've come to around our own struggles and challenges. Things that have deeply motivated us to understand ourselves and have provided a sense of belonging, and stability for us in our lives.

Chiron is deeply connected to how we find the meaning behind why we're here and what contributions and value we can offer to others and to humanity as a whole. Under Capricorn, the solutions and answers are often tangible and focused on basic and core life themes of survival, how-to, finances, resources, consistency, capabilities, success, rewards, recognition, and acknowledgment through effort and determination.

This is a great time to share what you have learned, especially along the lines of similar struggles and challenges that your followers have, and that form the basis of your YouTube Channel. By getting clear on what this core wound is, and understanding the importance both in yourself and in your audience in finding answers to improve it, or grow through it you will succeed in sharing content that speaks a universal language and fulls a universal need in your current subscribers and in new subscribers for the life of your YouTube Channel. This is the meaning of a body of work, one that doesn't just meet the needs on the surface of an issue but understands that the very nature of the wound implied by Chiron is one that never fully heals but helps make us a better person in the process of trying. That these flaws we have within us become central to all that is beautiful in humanity.

Marketing Advice:

Address the Collective Wound: With Chiron's influence on the collective wound and struggles, consider addressing the pain points and challenges that your audience faces. Use YouTube as a platform to provide support, guidance, and healing for your viewers.

Example Strategies:

  • Identify the common struggles or challenges within your niche or industry. Create YouTube videos that address these issues directly, offering insights, solutions, and support.

  • Share personal stories or testimonials that resonate with the collective experiences of your audience. This helps create a sense of empathy and connection, showing that they are not alone in their struggles.

  • Collaborate with experts, therapists, or coaches who can provide guidance and tools for healing. Conduct interviews or feature their expertise in your YouTube videos to offer valuable resources for your audience.

Provide Practical Guidance and Solutions: Use YouTube to provide practical guidance and solutions that help your audience navigate their challenges. Focus on content that offers tangible steps, strategies, or advice to support their growth and development.

Example Strategies:

  • Create tutorial videos that demonstrate practical skills or techniques related to your niche. Break down complex concepts or processes into easy-to-follow steps, empowering your audience to take action and overcome obstacles.

  • Develop a series of educational videos that offer step-by-step guidance on specific topics or challenges. Structure the content in a way that allows viewers to progress gradually, building their knowledge and skills over time.

  • Offer resources and tools that can support your audience's healing journey. This can include worksheets, checklists, or downloadable materials that complement the information provided in your YouTube videos.

Cultivate a Supportive Community: Foster a sense of community and support among your YouTube audience. Create an environment where viewers can connect with each other, share their experiences, and find encouragement on their healing journeys.

Example Strategies:

  • Encourage viewers to engage with your content by asking questions, sharing their thoughts, or requesting specific topics for future videos. Respond to comments and create opportunities for dialogue within the YouTube community.

  • Organize live Q&A sessions or interactive discussions where viewers can ask questions and receive personalized guidance. This helps create a sense of belonging and provides a platform for sharing experiences and seeking support.

  • Consider creating a private Facebook group or online forum where your YouTube audience can connect with each other, share resources, and support one another. This community-driven approach fosters a supportive environment and encourages collective healing.

TWITTER

At the middle & end of Capricorn Energy - Beginning on the 2nd day of Capricorn Energy:

Twitter Posts
MC ♇

One of the singular popular aspects of Twitter is that it acts as a time capsule for your ideas, content, methodologies and as a way to record your experiences, and as a podium for you to share your perspectives and lessons. Here we see the transit Moon conjunct the natal Midheaven and Pluto in Capricorn in Twitter's combined charts.

The Midheaven rules our reputation, career recognition, legacy, what we're known for, what we inherit, what we stand for, and the culmination of a lifetime of work and striving. Naturally ruled by Capricorn this is doubly strong for Twitter when its Midheaven also happens to fall in Capricorn, as it indicates it's not only a platform that's likely not going anywhere (in fact much of the research that you're benefiting from here was done thanks to Twitter, with it being one of the oldest social media platforms it was able to provide valuable dates and times for me to create the charts that these summaries are derived from!), but its also one that people look to time and time again.

Whether it be because it serves as a place to get a variety of opinions, new sources, research, and perspectives from a variety of people because it's documentable (and searchable), but also because it has much of the makings of a journalistic and research-based platform.

The other benefit is that the tweets you post on Twitter can easily be shared, turned into memes, posted on other platforms, or turned into threads to provide longer-form content. Either way, with a Midheaven in Capricorn your content has staying power here.

Secondly, we see the placement of Pluto in Capricorn focusing on truth-telling, transformation, revealing secrets, addressing core issues, exposing corruption, and content that brings to light core issues within the crossover of humanity and capitalism. This ensures that content posted on Twitter has staying power if it meets the needs of your audience regarding these necessary transformations and evolutions.

Marketing Advice:

Enhance Reputation and Expert Status: Leverage Twitter to enhance your reputation and establish yourself as an expert in your field. Focus on delivering valuable content that showcases your knowledge, expertise, and unique perspective.

Example Strategies:

  • Share industry insights, trends, and analysis on Twitter to position yourself as a thought leader. Offer valuable perspectives and engage in meaningful discussions to establish credibility and gain recognition.

  • Use Twitter threads to provide in-depth explanations, tips, or tutorials related to your niche. This demonstrates your expertise and positions you as a go-to resource for valuable information.

  • Collaborate with other influential individuals or organizations in your industry. Engage in conversations, retweet their content, and contribute to relevant discussions to expand your network and enhance your reputation through association.

Embrace Transformation and Healing: Use Twitter as a platform to address deep fears and promote healing within your audience. Create a supportive and transformative space where individuals can share their experiences, find solace, and seek personal growth.

Example Strategies:

  • Share inspirational quotes, affirmations, or personal stories on Twitter that resonate with the transformative journey. Encourage your audience to embrace change, face their fears, and seek personal growth.

  • Engage in conversations about mental health, well-being, and self-care. Provide resources, tips, and strategies to help individuals navigate challenges and embark on their healing journey.

  • Host Twitter chats or discussions centered around personal development, transformation, or overcoming obstacles. Create a supportive community where individuals can connect, share their experiences, and find encouragement.

Build a Strong Online Community: Focus on building a strong and engaged community on Twitter. Create a supportive environment where individuals feel valued, heard, and connected to like-minded individuals.

Example Strategies:

  • Actively engage with your followers by responding to their tweets, asking questions, and initiating conversations. Show genuine interest in their perspectives and create a space for meaningful interactions.

  • Use Twitter polls or surveys to gather feedback and insights from your audience. This helps you understand their needs, preferences, and challenges, allowing you to tailor your content and offerings accordingly.

  • Organize Twitter events, such as Twitter chats, live Q&A sessions, or virtual meetups, where your followers can connect with each other and with you. This fosters a sense of community and strengthens the bond between you and your audience.

Twitter Community Spaces
♇

Like Twitter Posts and Twitter Spaces, Twitter Community Spaces also has Pluto in Capricorn and is activated through the Moon's movement through the sign of Capricorn. Here we see getting to the heart of the matter by addressing core themes, topics, and matters that are relevant to everyone, especially foundational issues within the themes and topics you explore within your audience. The goal during this time is transformation, engagement, tangible change, and rooting out core issues.

If you are solution-oriented and have a community that appreciates the time spent addressing matters of larger importance, or more complex matters this can be a great time to host, co-host, or participate in Community Twitter Spaces.  Through engaging in these dialogues you can build staying power for your positioning, reputation, brand, and expertise with your audience.

Marketing Advice:

Create Transformative Community Spaces: Utilize Twitter Community Spaces to foster transformative experiences and provide a space for individuals to address deep fears, heal, and grow. Focus on creating a supportive environment that encourages personal transformation within the community.

Example Strategies:

  • Host themed Twitter Community Spaces centered around personal growth, healing, or self-improvement. Offer discussions, workshops, or guided sessions where participants can share their experiences and support each other's journeys.

  • Invite guest speakers or experts in various fields to share their insights, stories, or strategies for personal transformation. This enriches the community space and provides diverse perspectives for attendees.

  • Encourage participants to share their personal transformation stories or breakthrough moments within the community space. This not only promotes healing and growth but also inspires others to embark on their own transformative journeys.

Address Deep Fears and Facilitate Healing: Use Twitter Community Spaces to create a safe and supportive environment where individuals can openly address deep fears, find solace, and embark on their healing process.

Example Strategies:

  • Organize group discussions or support sessions where participants can openly share their fears, challenges, or emotional struggles. Encourage active listening, empathy, and support from the community members.

  • Collaborate with mental health professionals or counsellors to host Twitter Community Spaces focused on providing guidance, resources, and tools for emotional healing and personal development.

  • Share affirmations, mindfulness exercises, or meditation practices within the community space. These techniques can help individuals cultivate self-awareness, resilience, and inner peace.

Cultivate a Supportive Community Network: Foster a strong and supportive community network within Twitter Community Spaces. Encourage meaningful connections, collaboration, and mutual support among participants.

Example Strategies:

  • Implement icebreaker activities or community-building exercises within the Twitter Community Spaces. These activities can help participants get to know each other, foster connections, and build trust.

  • Create designated channels or threads within the community space for members to share their achievements, seek support, or ask for advice. Encourage community members to actively engage and provide assistance when needed.

  • Highlight community members' success stories, breakthroughs, or acts of kindness within the Twitter Community Spaces. This not only celebrates individual achievements but also strengthens the sense of belonging and support within the community.

Twitter Spaces
♃ ♇ ASC

Twitter Spaces shares some of the same influences as Twitter Posts and Twitter Community Spaces with its natal Pluto in Capricorn, however, its activations during this transit period are infinitely more highlighted with Twitter Spaces also having its natal Jupiter and Ascendant in Capricorn as well. To understand the themes of Pluto please see the above two summaries of Pluto in Capricorn under Twitter Posts and Twitter Community Spaces.

That brings us to Jupiter, in general Jupiter in a business chart indicates its star CEO, visionary, publisher, and PR Center, it also indicates its approach to teaching, growth, risk-taking, and how gains are made. Here we see Jupiter in Capricorn in Twitter Spaces natal chart which demonstrates that Twitter Spaces can be an excellent way over time to develop not only core competence in your respected field and niche, but also to gain followers, recognition, reach, and financial opportunities through consistent use of the platform. Here we see the teaching take on a more tangible form, using clear structures, timetables, rules, or expectations for the facilitation of Twitter Spaces. There is also an opportunity here to lean into credibility through the reputation of others participating in Twitter Spaces.

Next, we come to Twitter Spaces' natal Ascendant in Capricorn. The Ascendant operates as the 'first face', 'first introduction', 'first impression', 'hint', 'sneak peek', or first exposure your audience has to whatever is being explored. In this case, it could be to you, your brand, your vision, your perspectives, new information, your material, your framework, your blueprint, new research, new modalities, or otherwise new applications of ideas, materials, content, or knowledge.

Now given that this is taking place under Capricorn, this isn't necessarily the best time to introduce and pitch new offers or opportunities, but simply as a way of building upon your relationship, or if you already have a launch or promotion in motion this can be used to amplify and 'bring home' the content you've previously shared by exploring applications, or more hands-on experiences for your audience.

Marketing Advice:

Leverage the Power of Teaching and Personal Growth: Utilize Twitter Spaces to share knowledge, provide valuable insights, and foster personal growth within your audience. Focus on teaching, mentoring, and offering opportunities for self-improvement.

Example Strategies:

  • Host educational Twitter Spaces where you can share expertise, tips, and strategies related to your niche. This positions you as an authority figure and builds trust among your audience.

  • Invite guest speakers or experts in your field to join your Twitter Spaces and offer valuable insights. This expands your reach and provides diverse perspectives for your audience.

  • Facilitate interactive discussions and Q&A sessions within Twitter Spaces to encourage active learning and engagement. Encourage participants to share their experiences and ask questions, creating a collaborative learning environment.

Embrace Transformation and Healing: Use Twitter Spaces to address deep fears, facilitate healing, and provide a supportive environment for personal transformation.

Example Strategies:

  • Create Twitter Spaces focused on topics such as overcoming challenges, personal development, or healing journeys. Provide a safe space for individuals to share their experiences, seek guidance, and support each other.

  • Collaborate with experts in areas such as psychology, counselling, or alternative healing modalities to offer specialized Twitter Spaces focused on emotional well-being and transformation.

  • Share inspirational stories of personal transformation within your Twitter Spaces. This encourages hope, resilience, and the belief that change is possible.

Make Engaging First Impressions: Utilize Twitter Spaces to make impactful first impressions, create anticipation, and generate excitement around your announcements or new projects.

Example Strategies:

  • Use Twitter Spaces as a platform for exclusive previews, behind-the-scenes insights, or sneak peeks into upcoming content or product launches. This builds anticipation and generates buzz among your audience.

  • Host interactive sessions where you can provide hints or clues about upcoming announcements, collaborations, or new initiatives. Encourage your audience to engage and share their predictions, creating a sense of excitement and involvement.

  • Utilize Twitter Spaces to conduct live Q&A sessions or AMA (Ask Me Anything) events, allowing your audience to directly engage with you and get personalized insights. This enhances your connection with your audience and creates a memorable first impression.

LINKEDIN

At the beginning of Capricorn Energy - Lasting for the 1st day of Capricorn Energy:


LinkedIn Posts, Articles, Lead Gen
Chiron MC

This transit activates both the natal Chiron and Midheaven placements in Capricorn of the combined charts of LinkedIn.  Chiron rules the core wound, and a business chart indicates what the collective is seeking in terms of medicine. Wherever we see the Chiron placement this is the wound and need that must be addressed, or laced through all content as an undercurrent, it addresses often either unspoken pain, struggles, or needs that either the public isn't aware of, or doesn't realize the full magnitude of its impact. However it is by fully addressing this core wound in the content, we attain customers and followers for life. It acts as a beacon that says we are alike, and we share the same core values and understanding of life, even if our approaches or experiences differ.

Here with Chiron in Capricorn in LinkedIn's chart, the core wound is security, financial stability, reputation, and recognition. This is what everyone on the platform is seeking, and through your posts, content, engagement, and lead generation on the platform, you are always either directly or indirectly addressing this need. By making a point to understand the core struggles of your ideal client base on the platform, and using their core language, you can ensure that your content lands, every time.

We also see in this transit LinkedIn's Midheaven in Capricorn being activated, and that this activation is happening in unison with the activation of Chiron. Meaning that your understanding of the core wound, speaks directly to how you build your reputation, career, recognition, following, status, and legacy on the platform. The Midheaven becomes what we are acknowledged and known for in our body of work and industry. And through this transit, you have the power to bring attention to this acutely by meeting the needs of your audience for more security, stability, financial wealth, and expertise, and recognition.

Marketing Advice:

Addressing Collective Wounds and Challenges: Use LinkedIn as a platform to address and provide solutions for collective wounds, challenges, and pain points experienced within the professional community.

Example Strategies:

  • Write thought-provoking articles or posts that discuss common issues or struggles faced by professionals in your industry. Offer insights, tips, and strategies to help overcome these challenges and foster growth.

  • Create LinkedIn groups or participate in existing communities focused on supporting and uplifting professionals who have experienced collective wounds or setbacks. Offer guidance, share success stories, and facilitate discussions around resilience and personal development.

  • Collaborate with other professionals or organizations that specialize in areas such as coaching, mentorship, or career development. Host joint webinars or create collaborative content that addresses the collective wounds and struggles within your industry.

Establishing a Strong Reputation and Expert Status: Leverage LinkedIn to establish yourself as an authority figure within your industry, build a strong reputation, and gain recognition as an expert in your field.

Example Strategies:

  • Publish high-quality articles on LinkedIn's publishing platform, sharing your expertise and insights on topics relevant to your industry. Provide valuable information and establish yourself as a trusted source of knowledge.

  • Actively participate in LinkedIn groups, engaging in meaningful discussions and offering valuable insights to demonstrate your expertise and build connections with like-minded professionals.

  • Seek opportunities to speak at industry conferences, webinars, or panel discussions. Use LinkedIn to promote your speaking engagements and share key takeaways with your network, reinforcing your expert status.

Long-Term Strategy and Building a Strong Foundation: Use LinkedIn as a platform to focus on long-term strategies, building a strong foundation for professional growth, and creating a lasting legacy.

Example Strategies:

  • Develop a comprehensive LinkedIn content strategy that includes regular posting, engaging with others' content, and building relationships within your industry. Consistency is key to building a strong foundation on the platform.

  • Create and share valuable resources such as e-books, white papers, or case studies on LinkedIn. This positions you as a thought leader and provides tangible value to your audience.

  • Utilize LinkedIn's networking features to connect with influential professionals, industry leaders, and potential collaborators. Nurture these relationships over time, as they can contribute to your long-term success.

LinkedIn Groups
☾

In general, the approach to working with LinkedIn is very Capricornian in nature, especially with its natal Moon in Capricorn. The Moon represents the public and the needs and wants of the Public while using the platform, and here those needs are very tangible and measurable. Those in your LinkedIn Groups are looking for financial security, recognition, growth, stability, sustainability, strategies, processes, and approaches that are tested, and reliable solutions that help them to grow and increase their wealth, time, and freedom.

This is an excellent time to share content with your group that highlights these needs and how to have them met now and into the future. Think about the different ways and types of content that would provide the direction and stability members in your community are looking for. You can use this time to release a series, a behind-the-scenes demonstration, results from clients, ROI case studies, updates on new strategies, or long-term strategies that can be applied in various circumstances that provide high value and deep insight.

Marketing Advice:

Embrace the New Lunar Cycle: Use the lunar return as an opportunity to embrace the new cycle within your LinkedIn Group, aligning it with your long-term goals and strategies.

Example Strategies:

  • Assess the group's current content, discussions, and engagement levels. Identify areas for improvement and realign the group's purpose and focus to ensure it resonates with the needs and interests of the members.

  • Consider rebranding or updating the group's description, guidelines, and objectives to reflect the new cycle. Clearly communicate the value and benefits of joining the group to attract relevant professionals.

  • Plan a launch or reactivation event to mark the beginning of the new cycle. This could involve hosting a webinar, live Q&A session, or exclusive content release to engage existing members and attract new ones.

Focus on Stability and Building a Strong Foundation: During this transit, prioritize stability, security, and building a strong foundation within your LinkedIn Group.

Example Strategies:

  • Develop a consistent posting schedule for the group to ensure regular and valuable content is shared. This creates a sense of reliability and keeps members engaged.

  • Establish clear guidelines and moderation policies to maintain a respectful and productive environment. Encourage members to contribute thoughtfully and actively moderate discussions to ensure high-quality interactions.

  • Leverage LinkedIn's features such as polls, surveys, and live sessions to encourage engagement and gather valuable feedback from group members. This helps in understanding their needs and preferences.

Long-Term Strategy and Resource Assessment: Use the lunar return period to evaluate and optimize your long-term strategy for the LinkedIn Group. Assess available resources and make informed decisions accordingly.

Example Strategies:

  • Review the group's content strategy and assess its effectiveness in achieving the group's objectives. Identify areas where adjustments can be made to better align with the long-term strategy and provide value to members.

  • Evaluate the group's resources, including the expertise and knowledge of the group's administrators and members. Consider organizing expert-led discussions, webinars, or interviews to share valuable insights and enhance the group's value proposition.

  • Encourage collaboration and networking among group members by facilitating introductions, providing networking opportunities, or organizing virtual events. This fosters a sense of community and supports long-term growth.

PODCASTING

At the beginning of Capricorn Energy - Lasting for the 1st day of Capricorn Energy:


Google Podcasts
♄ Rx

This transit of the Moon to Google Podcasts natal Saturn Retrograde in Capricorn is the perfect time to revisit previously released core content, valuable resources, recaps, or otherwise re-assess your content strategy on the platform.

With Saturn Retrograde in Capricorn, your audience is re-assessing their own strategies, approaches, beliefs, and results in the themes you address and cover in your Podcast. They are likely not ready to commit yet to the process or make the investment in these changes but they are considering them and likely weighing their options. How do the themes of your podcast fit in with this stage in development? Are you meeting the needs of what they may be looking for at this time, or is your content ahead or behind that, or on a completely different trajectory?

If not, this is a good time to reconsider where you fit in on their path, and develop core content and resources around this, so you can be a part of their process of making these commitments and investments. One of the best places to be as a business owner and product or service provider is a guide to your community BEFORE they have made some of these bigger decisions because then you can provide resources that help them to cut through overwhelm, get better results, make better choices, and where you are STILL AN OPTION for them. Rather than afterward they've made the decision or potential mistake and are feeling burned from the experience or resistant to go back in.

Think of core foundational pieces of content that listeners could benefit from hearing from you. Know whereabouts in the process you serve them and customize your content to support that stage.

Marketing Advice:

Revisit and Re-Explore Previous Foundational Content: Take advantage of the Saturn Retrograde transit to revisit and re-explore your previous foundational content within Google Podcasts.

Example Strategies:

  • Review your podcast episodes and identify evergreen topics or episodes that have received positive feedback or high engagement in the past. Consider promoting or re-sharing these episodes to reach new listeners or remind existing ones about valuable content.

  • Explore opportunities for repurposing or repackaging existing podcast episodes into other formats, such as blog posts, social media content, or video snippets. This expands your reach and allows for a fresh perspective on previously shared information.

  • Revisit your podcast's format, structure, or segments. Assess whether any modifications or improvements can be made to enhance the overall listening experience and better align with the long-term goals of your podcast.

Question and Reassess Systems and Approaches: During the Saturn Retrograde transit, take the opportunity to question and reassess the systems and approaches you have in place for Google Podcasts.

Example Strategies:

  • Evaluate your podcast's distribution channels and platforms. Are there any new platforms or directories that could expand your reach and attract a larger audience? Research and explore options for syndication and distribution to maximize your podcast's visibility.

  • Assess your podcast's branding and presentation. Is your podcast artwork, title, and description still aligned with your target audience and positioning? Consider updating them to ensure they accurately represent the content and value of your podcast.

  • Review your podcast's production process and workflow. Are there any bottlenecks or inefficiencies that can be addressed? Look for ways to streamline your production to ensure consistent, high-quality episodes.

Focus on Stability and Long-Term Strategy: Emphasize stability, long-term strategy, and building a strong foundation for your podcast during this transit.

Example Strategies:

  • Develop a content calendar or roadmap for your podcast to ensure a consistent release schedule and maintain engagement with your audience. Plan ahead and identify key themes or topics that align with your long-term goals and the interests of your listeners.

  • Invest in improving the production quality of your podcast. This may involve upgrading your equipment, refining your editing process, or seeking professional assistance to enhance the overall listening experience.

  • Consider collaborating with other podcasters or experts in your niche. Guest appearances or cross-promotions can help expand your reach, attract new listeners, and provide fresh perspectives for your audience.

WRITING & PUBLISHING

At the beginning of Capricorn Energy - Lasting for the 1st day of Capricorn Energy:

Medium / Substack / Patreon
♇ Rx

Here we can see that all three writing & publishing platforms of Medium, Substack, and Patreon in their combined charts have Pluto Retrograde in Capricorn in common. The following summary can be used for all three platforms no matter which ones you use, as the transit is the same.

Here we see Pluto in Capricorn Retrograde, indicating this medium is best used for content that addresses core deep issues, around things that we deeply want control over, and things that scare us and are in fact out of our control. Ideally, things that we would like to transform within ourselves or our lives. But here that transformation is paused, or at least not allowed to go as deep as it could with this placement being retrograde.

The best approach to this is to be deep and wide, to cover the depth and the berth of the issue just enough that they are able to grasp the gravity of what is being shared, marinate in it, and then choose what they wish to do with it (what they do with it will depend on what your CTAs propose at the end of your article on these platforms, and what options you have made available for them to get support). This also indicates that analytics, keyword, and marketing research play key important points in the content you are creating here. By knowing what people are looking for and how they're looking for it, and your specific approach or angle to that subject, you can use your writing here to drive targeted traffic to specific offers and solutions.

Ultimately however this placement also shows the limitation of these platforms, because you don't own the platform, you ultimately are still within the control, policies, and content preferences of the platforms themselves which prevents you from taking your readership deeper. However, you can utilize these platforms as a way to expand your reach, get your work out there, increase awareness, and generate targeted leads.

Marketing Advice:

Embrace Transformation and Healing in Your Content: During the Pluto Retrograde transit, embrace the transformative and healing aspects of your content on Medium, Substack, and Patreon.

Example Strategies:

  • Share personal stories and experiences that highlight transformation and growth. Connect with your audience on a deeper level by discussing overcoming challenges, facing fears, and the process of healing.

  • Offer actionable advice or guidance that empowers your readers or subscribers to make positive changes in their lives. Provide resources, tools, or exercises that support personal development and transformation.

  • Explore different formats for your content, such as video or audio, to enhance the emotional impact and engage your audience in a more immersive way.

Build a Strong Foundation and Legacy: Use the Capricorn influence during this transit to focus on building a strong foundation and leaving a lasting legacy on Medium, Substack, and Patreon.

Example Strategies:

  • Develop a consistent publishing schedule to establish reliability and build a loyal audience. Plan your content releases in advance and maintain a steady flow of valuable and engaging articles or newsletters.

  • Create evergreen content that retains its relevance over time. This type of content provides long-term value to your readers or subscribers and can continue to attract new followers or supporters even after its initial publication.

  • Consider offering exclusive content or perks to your Patreon subscribers. Provide additional value that goes beyond your public content and rewards your most dedicated fans.

Assess Your Resources and ROI: Take the opportunity during this transit to assess your resources and return on investment (ROI) on Medium, Substack, and Patreon.

Example Strategies:

  • Analyze the performance of your articles or newsletters on Medium and Substack. Identify the topics, formats, or writing styles that resonate most with your audience and focus on producing more content in those areas.

  • Evaluate the engagement and conversion rates of your Patreon campaigns. Determine the most effective strategies for acquiring and retaining subscribers, and refine your approach accordingly.

  • Consider diversifying your revenue streams by offering additional products or services related to your content. This could include e-books, courses, coaching, or merchandise that aligns with your audience's interests.

At the middle & end of Capricorn Energy - Beginning on the 2nd day of Capricorn Energy:

Substack
☊ ♇

Under this transit, we have activation to the natal North Node and Pluto in Capricorn placement in Substack's combined charts. When we have the North Node in Capricorn in a chart the collective goal of the users of that platform is focused on tangible information, backed by reputation, expertise, hard facts, and in-depth research. The content is presented in somewhat of an academic, methodical, or well-organized manner.

The goal is stability, trustworthiness, a solid plan, financial security, reputation, legacy, concrete facts, truth, logic, a tested methodology, and creating something tangible and future-proof.

By understanding the goals, big-picture needs, and interests your readers have, and weaving them into your content, you'll create content that not only establishes your credibility, but also creates a solid long-term reader base, with the potential to grow your readership and expand your reach through your logical, and well-researched content.

With Pluto being added into the mix in Capricorn, your readership is looking for very in-depth content, focused on transformation, the truth, revealing secrets, uncovering hidden information, and exploring core subjects and themes, often of a complex nature in depth and from new perspectives. They are not afraid to read subject matter they don't fully understand so long as the curiosity and interest are there. They are getting what could be described as akin to a master's in education in your field of study, and benefit from your knowledge and expertise being shared in such a deep and thorough way.

This can also be an excellent time to gate, or house off some parts of your content, to be only available to your most rabid supporters.

Marketing Advice:

Embrace Your Collective Purpose and Fulfillment: Align your content with your collective purpose and seek fulfillment through your writing on Substack.

Example Strategies:

  • Reflect on the larger impact you want to make with your newsletter. Consider the topics, themes, or causes that resonate deeply with you and have the potential to inspire and engage your readers.

  • Share personal stories or experiences that highlight your journey of growth and transformation. Connect with your audience by discussing how you are aligned with your collective purpose and how they can also find fulfillment through their actions.

  • Collaborate with other writers or experts in your niche to create content that addresses shared goals and aspirations. Engage in conversations that promote collective healing, growth, and positive change.

Embrace Transformation and Healing in Your Content: During this transit, embrace the transformative and healing aspects of your content on Substack.

Example Strategies:

  • Offer valuable insights, advice, or resources that empower your readers to navigate personal transformation. Focus on topics such as self-improvement, personal growth, healing from past wounds, or overcoming challenges.

  • Create a supportive community within your newsletter by fostering engagement and interaction among your readers. Encourage them to share their own experiences, offer advice to one another, and create a space for healing conversations.

  • Provide practical tools, exercises, or prompts that help your readers explore their own transformational journeys. Offer guidance and support as they navigate the process of personal growth and self-discovery.

Build a Strong Foundation and Legacy: Use the Capricorn influence during this transit to focus on building a strong foundation and leaving a lasting legacy with your Substack newsletter.

Example Strategies:

  • Develop a consistent publishing schedule and stick to it. Establish yourself as a reliable source of valuable content by delivering regular newsletters to your subscribers.

  • Invest time in cultivating a strong relationship with your readers. Respond to comments and engage in conversations, showing that you value their input and appreciate their support.

  • Consider creating premium or exclusive content for your paid subscribers. Provide additional benefits or insights that go beyond what is available in your free newsletters, incentivizing readers to become paying subscribers and support your work.


Google Adsense
Chiron Rx

The use of this transit is to explore what keywords (pain) that are driving traffic to your website so that you are able to use these keywords to monetize and better match your Google Adsense ads to this content and topics and expand your monetization revenue. Whether you are writing content based around these keywords, or simply improving your keywords and SEO and adjusting your Google Adsense targets, you can benefit from this transit should you use it to your advantage.

Marketing Advice:

Address Wounds and Make Positive Changes: Use this transit to address any wounds or challenges related to your online advertising and make positive changes towards healing.

Example Strategies:

  • Reflect on any past experiences or issues with online advertising that have caused frustration, disappointment, or setbacks. Identify the areas that need improvement and develop a plan to address them.

  • Seek feedback from your audience or customers regarding their experiences with your ads. Listen to their concerns, suggestions, and ideas for improvement. Take action to address their needs and enhance their experience.

  • Experiment with different ad formats, placements, or targeting options to optimize your performance and achieve better results. Embrace a mindset of continuous improvement and adapt your strategies based on data and feedback.

Embrace Stability, Security, and a Strong Foundation: Utilize the Capricorn influence during this transit to establish stability, security, and a strong foundation for your Google AdSense monetization.

Example Strategies:

  • Review your website or online platform to ensure it provides a secure and trustworthy environment for visitors. Improve website loading speed, optimize for mobile devices, and implement measures to protect user data and privacy.

  • Focus on building a strong foundation of quality content on your website or platform. Create valuable and engaging content that aligns with your target audience's interests and needs. This will attract organic traffic and enhance the effectiveness of your ads.

  • Regularly assess your monetization strategy and performance. Analyze data, track key metrics, and make data-driven decisions to optimize your ad placements, targeting, and revenue generation.

Long-Term Strategy, Resource Assessment, and ROI: During this transit, emphasize a long-term strategy, assess your resources, and aim for a positive return on investment (ROI) with Google AdSense.

Example Strategies:

  • Develop a comprehensive plan for your online advertising efforts with Google AdSense. Define your goals, target audience, and key performance indicators (KPIs). This will guide your decision-making and help you stay focused on long-term success.

  • Assess your available resources, such as budget, time, and manpower, and allocate them effectively for maximum impact. Prioritize activities that generate the highest ROI and consider investing in tools or services that can streamline your advertising process.

  • Monitor and analyze the performance of your ads regularly. Identify areas of improvement, optimize your campaigns, and make adjustments to maximize your ROI. Experiment with different ad formats, placements, or targeting options to find what works best for your audience and niche.

Google Search, Publishing, SEO
♆ Rx

Neptune in general rules storytelling, fiction, fairytales, dreams, the unconscious, white lies, illusions, or what is hidden from us. Here we see natally in Google's combined charts we have Neptune Retrograde in Capricorn. This indicates that when your potential readers and viewers are seeking out content they are looking for tangible, honest, truth-based resources, which only makes sense for Google Search (not getting into their active censorship, manipulation, and demoting of content that doesn't align with their agendas or stakeholders profits, as that's a whole other story).

Here we can see it's important to ensure that your keywords, SEO, metadata, and backlinks all authentically reflect the content on your site, so that you are able to drive interested traffic to your website, but also that your tags, images, and other content are optimized so that you can improve your reach and visibility in Google Search.

This also indicates an optimum time to create content on your website that is fact-based, provides tangible data, processes, walkthroughs, and how-tos, and is broken down in a step-by-step process. These types of articles tend to do very well in Google Searches and can increase the reach of your content, and prioritization on Google and other search engines.

Marketing Advice:

Speak the Truth and Embrace Clear Thinking: Take advantage of the Neptune Retrograde influence during this transit to bring truth, clarity, and clear thinking to your publishing and blogging efforts.

Example Strategies:

  • Focus on creating authentic and valuable content that aligns with your audience's interests and needs. Avoid exaggerations or misleading information and strive for transparency and accuracy in your writing.

  • Engage in open and honest communication with your audience. Encourage feedback, respond to comments or questions, and address any concerns or misconceptions promptly and transparently.

  • Develop a content strategy that reflects your unique perspective and expertise. Share insights, experiences, and practical advice in a clear and concise manner, enabling readers to gain valuable knowledge and insights from your content.

Embrace Realism and Groundedness: During this transit, emphasize realistic and grounded approaches to traffic generation and search engine optimization.

Example Strategies:

  • Conduct thorough keyword research and optimization to ensure your content is discoverable by search engines. Focus on targeting relevant keywords that align with your audience's search intent and optimize your content accordingly.

  • Invest in high-quality and informative content that provides real value to your readers. Prioritize substance over superficial elements and focus on delivering meaningful experiences to your audience.

  • Build relationships with other publishers, bloggers, or influencers in your niche. Collaborate on guest posts, interviews, or joint content projects to expand your reach and attract organic traffic from their audiences.

Intuitive Application of Ideas: Leverage the intuitive application of ideas during this transit to enhance your publishing, blogging, traffic generation, and search engine optimization strategies.

Example Strategies:

  • Trust your intuition when it comes to content creation and marketing decisions. Pay attention to your instincts and insights, as they can lead to innovative and unique ideas that resonate with your audience.

  • Experiment with different content formats, such as videos, podcasts, infographics, or interactive content, to engage your audience in new and creative ways. Listen to their feedback and adapt your strategies based on their preferences.

  • Stay informed about the latest trends and developments in publishing, blogging, and search engine optimization. However, be discerning in your approach and assess the practicality and effectiveness of new ideas before implementing them.

EMAIL MARKETING

At the beginning of Capricorn Energy - Lasting for the 1st day of Capricorn Energy:

Email Newsletter Marketing
⨀

The more I dive into astrology the more it continues to absolutely blow me away in its accuracy and detail. Here we see that in the chart of Email Newsletter marketing, we have the natal sun placed in the sign of Capricorn. When we think of one of the few things you actually 'own' when it comes to all of your hard-earned marketing efforts across various social media platforms, the most valuable asset you have is your email list. And the way you nurture that list needs to be consistent. Tangible assets, especially hard-earned ones are ruled by Capricorn, this also follows suit with behaviors such as consistency, follow-through, dedication, and the investment of time, energy, and resources. All of these are clearly reflected here in the chart of Email Newsletter Marketing.

During this transit we have the Moon (public/needs) conjunct with the natal sun in the chart of Email newsletter marketing, making it a perfect time for you to send an email to your list, continue to grow, and expand your relationship with your subscribers.

Newsletters in a lot of ways have fallen by the wayside, often pooh-poohed away in favor of direct marketing emails, funnels, and launch emails, however your newsletter, when approached as a strategy can be one of the most effective ways to build consistency and a balanced relationship with your list, so long as it's not filled with pitch after pitch of your various offers.

Think of your newsletter as something your list comes to expect from you, just like the home-delivered newspaper used to be back in the old days (am I aging myself here?). There was reliability in the newspaper. You could expect it at the same time every day, or weekend. You knew exactly where to get it, it became a part of your daily routine, to read it over breakfast, on the bus on the way to work, or on your lunch hour. And while it would have been filled with advertisements and promotions, laced within it provided you with the most current and up-to-date events and goings on in the world around you. Things that were relevant, events, classifieds, local and world news, the weather, and so on.

Now much of this has been replaced by social media and smartphones, but some of the basic tenets remain the same. Predictability, reliability, trustworthiness.

What if you were the one who provided this to them? Maybe not in everything, but in what you specialize in. What if you become the trusted source for this for them? What if every Thursday, or every other Monday they expected and received this from you in their inbox? And they found it packed with valuable nuggets, a couple of laughs, and the conversational style of an old friend. How do you think this would change their relationship to other emails from you that were straight pitch?

The truth is, the 'newsletter' keeps them connected to you between your pitches, and even when they're not interested in what you're selling. They'll remain on your list because they appreciate your work, they develop a stronger tolerance for your more aggressive emails because they like you, and they find value in what you do.

On top of this, your email provider will see that they consistently are opening, reading, and clicking your emails, so your deliverability improves. You also stay top of mind when they are ready to buy something that you specialize in, and they will respect your opinion with them on what works and what doesn't over someone else who doesn't have the kind of relationship you do with them. Either way, it's a win-win. Plus how else are you going to get those thank yous, and email love notes in your inbox if you're not providing straight value and always asking for something?

Marketing Advice:

Leverage the Sun's Spotlight: Take advantage of the Sun's natural spotlight during this transit to shine a light on your marketing initiatives and engage your warm audience.

Example Strategies:

  • Plan and execute product launches or promotions during this transit. Utilize the Sun's spotlight to create anticipation, generate excitement, and motivate your warm audience to take action.

  • Use compelling subject lines and preheader texts that grab your subscribers' attention and encourage them to open your emails. Highlight the value, benefits, or exclusivity they can expect from your offers.

  • Incorporate personalization and segmentation in your email campaigns to make your warm audience feel seen and valued. Tailor your content and offers based on their interests, preferences, and behaviors to increase engagement and conversions.

Warm Up Your Audience: During this transit, focus on warming up your audience through personalized and engaging email content.

Example Strategies:

  • Craft compelling storytelling emails that resonate with your warm audience. Share personal experiences, case studies, or success stories to create an emotional connection and build trust.

  • Offer exclusive discounts, incentives, or bonuses to reward your loyal subscribers. Make them feel appreciated for being part of your email list and provide them with added value.

  • Use persuasive and compelling language in your emails to evoke curiosity, desire, and urgency. Encourage your warm audience to take the desired action by clearly communicating the benefits and value they will receive.

Strategic Content Creation: Leverage the influence of Capricorn during this transit to focus on strategic content creation that aligns with your long-term goals and builds a strong foundation.

Example Strategies:

  • Develop a content calendar for your email campaigns, ensuring consistency and relevance in your messaging. Plan ahead to deliver valuable content that educates, entertains, and inspires your warm audience.

  • Incorporate call-to-actions (CTAs) strategically in your emails to guide your subscribers toward the desired actions. Use compelling language and create a sense of urgency to encourage them to click, engage, or make a purchase.

  • Segment your warm audience based on their engagement level, past purchases, or other relevant criteria. Tailor your content to address their specific needs, interests, or pain points, increasing the effectiveness of your email campaigns.

List Growth and Engagement: Use this transit to focus on list growth and engagement strategies that support your long-term success.

Example Strategies:

  • Create lead magnets or opt-in incentives that provide value to your target audience. Offer free guides, checklists, templates, or exclusive content in exchange for their email addresses.

  • Optimize your website and landing pages to encourage email sign-ups. Use clear and prominent sign-up forms, compelling copy, and persuasive benefits to entice visitors to subscribe.

  • Nurture your warm audience with automated email sequences that deliver valuable content and build a relationship over time. Incorporate personalization and segmentation to make the emails more relevant and engaging.

At the middle & end of Capricorn Energy - Beginning on the 2nd day of Capricorn Energy:

Email in All Forms (But Especially Personal Email/ Warm Audience)
♂

If you've followed my advice from the above summary on Email Newsletters, you will really benefit from sending an email today, especially if you've been warming up your audience before pitching them. Here we have the transit Moon conjunct with the natal Mars in Capricorn in the combined charts for Email.

Mars is focused on taking specific action toward its goals, and here under Capricorn, we see that action is a little slower, a little less impulsive, and a lot more strategic. The goal here is that if you have been warming up your audience as suggested in the previous zodiac summaries for this cycle or the previous one, you'll find that your ability to get to 'yes' is a lot easier.

After providing them with the full blueprint, the battle plan, the bigger picture, and all of the research, statistics, evidence, and information they need to make an informed decision, this is the period where they're more likely to make a big commitment for the long haul. Under this transit, they are assessing their resources (time, money, desire, energetic availability, and capacity) and preparing to move forward on a decision. Essentially use the evidence you've provided them to back up the decision their heart has already made.

It's important that at this time after you have presented all the materials necessary, you also provide clear CTAs and the next steps for them to move forward. Make it easy for them, one link, one step, explain what happens after, and make sure you're honest about how much time is needed for them to get the best results.

Marketing Advice:

Empower Your CTAs: Leverage the energy of Mars during this transit to create compelling and powerful calls-to-action (CTAs) in your email marketing.

Example Strategies:

  • Craft clear and concise CTAs that leave no room for ambiguity. Use action-oriented language and emphasize the benefits or value your subscribers will gain by taking the desired action.

  • Incorporate a sense of urgency in your CTAs to motivate your warm audience to act promptly. Highlight limited-time offers, exclusive access, or special bonuses to create a fear of missing out (FOMO) and drive conversions.

  • Test different variations of CTAs, such as button colors, text placement, and wording, to identify what resonates best with your warm audience. Analyze the performance of your CTAs and optimize them for maximum impact.

Drive Sales and Promotions: During this transit, focus on leveraging Mars' energy to drive sales and promotions through your email marketing campaigns.

Example Strategies:

  • Plan and execute sales campaigns targeted specifically to your warm audience. Offer exclusive discounts, flash sales, or limited-time promotions to incentivize them to make a purchase.

  • Use persuasive and compelling language in your email copy to highlight the value, benefits, and solutions your products or services offer. Clearly communicate how they can meet your warm audience's needs or address their pain points.

  • Implement scarcity tactics in your email campaigns to create a sense of urgency. Communicate limited stock availability or time-limited offers to encourage immediate action and drive conversions.

Create Action-Oriented Content: Leverage Mars' energy during this transit to create content that motivates and inspires your warm audience to take action.

Example Strategies:

  • Develop engaging and action-oriented content that aligns with your warm audience's interests, needs, and desires. Use compelling storytelling, actionable tips, or thought-provoking insights to inspire them to implement what they learn.

  • Include success stories, case studies, or testimonials in your emails to demonstrate the results and benefits others have achieved through your products or services. Use these examples to motivate your warm audience to follow suit.

  • Encourage interaction and engagement through your email content. Pose questions, ask for feedback, or invite your warm audience to share their own experiences, creating a sense of community and encouraging them to take part.

List Growth and Engagement: Use this transit to focus on list growth and engagement strategies that capitalize on Mars' energy.

Example Strategies:

  • Develop lead magnets or opt-in incentives that align with the action-oriented mindset of your warm audience. Offer exclusive resources, templates, or access to valuable content in exchange for their email addresses.

  • Optimize your landing pages and sign-up forms to highlight the benefits and value of joining your email list. Use persuasive copy, compelling visuals, and a user-friendly interface to encourage conversions.

  • Implement interactive elements in your emails, such as polls, quizzes, or challenges, to engage your warm audience and encourage their active participation. Foster a sense of community and connection, leading to increased loyalty and engagement.

Email Newsletter Marketing
☿ Rx ♀

Following the summary above for Email Newsletter Marketing we are seeing here in the second half of the Capricorn cycle we have activation to the natal Mercury Retrograde and Venus in the chart of Email Newsletter Marketing.

Mercury Retrograde often gets a bad rap, and it's not without merit, Mercury being the planetary ruler of online business, communications, e-commerce, and everyday technology, when it goes retrograde it tends to f*k a lot of stuff up. So you might be wondering WHY would Email Newsletter's natal chart have Mercury Retrograde in it.

Well, the answer to this question comes from understanding the nature of Mercury Retrograde for businesses and entrepreneurs especially those who use information marketing as part of their strategy, or business model. Mercury when direct, for in most instances indicates go time, our thinking tends to be more direct, focused on matters at hand, and especially when Mercury is ahead of the Sun in its cycle, we are receiving, processing, and computing information at a rapid rate. But what happens when Mercury is Retrograde? And what happens before we have all stations go?

When Mercury is Retrograde it is in the process of slowing down, and (via appearance only) it begins to move backward, passing and moving behind the Sun, and traversing astrologically the territory it has already gone over before. It essentially marks a revision period, where we are questioning, re-working, tweaking, or learning important lessons that didn't previously stick.

And from a marketing perspective for your audience this is a very important period because, without it, we end up with a high refund rate and a good chunk of our audience feeling regret over their purchases. Ultimately speaking you want people who are committed, and who understand what they're agreeing to when they sign up (Mercury also rules contracts and agreements). And so a big part of our marketing process is spent in education, explaining processes, filling in knowledge gaps, and overcoming 'objections' by making sure we are meeting the needs of our clients and community by explaining and providing support wherever it's needed.

Here with the Email Newsletters chart, we can see we have Mercury Retrograde, so the question we must ask ourselves is how do they have these knowledge gaps filled in, how do we overcome these objections, how do we explain processes, and educate our audience well, BEFORE asking for the sale, or even during the sales process, to ensure that they are ready and able to say yes, and make the most of what they're investing in? Well by emailing them, consistently through our newsletters, filling in gaps, without the pressure to 'buy now', without strings attached, in a safe supportive container, so that when we do move actively into launches, sales, and pitches, they already know it's for them.

Newsletters are simply a non-confrontational, non-aggressive, way to sell before you sell!  They, in fact, will do all the sales for you, because in your newsletter you will naturally mention things that you're working on, results, your teachings, your methods, and your experiences, and provide your framework as the basis for the email itself!

And how can we know that Email Newsletters sell over time, well we can see here in its chart that we also have Venus in Capricorn! This shows that we build loving, connected, connecting relationships with our list, through the consistency of value we give in our newsletters, that they naturally want to buy what you sell if it's an extension of the support and value you're giving in your email and it meets their needs and wants, and provides more security, support, wealth, consistency and stability in their lives (Capricorn)

So this doesn't mean you can't sell in your newsletters, but your approach is often different, it's an extension of what you're talking about, it can be a list of resources, and it can be sprinkled throughout if they want more information or more support, and the benefit of it is that it's non-invasive and it is outweighed by the value you're giving. In most cases, it comes at the end of all the value, and so their guard isn't up and they're open to what you're sharing, especially if what you mention is connected to what you already talked about. Think 80% value 20% selling or less.

Marketing Advice:

Align with Core Values and Passion: Leverage the influence of Venus to align your email newsletter marketing with your audience's values and passions.

Example Strategies:

  • Create content that resonates with the core values of your audience. Share stories, insights, or solutions that align with their beliefs and aspirations, fostering a stronger connection and engagement.

  • Highlight the passion and enthusiasm behind your products, services, or industry. Communicate your own passion and how it relates to the value you provide, evoking a similar passion in your audience.

  • Craft offers that align with your audience's values and provide a meaningful solution to their challenges or desires. Emphasize how your offerings can enrich their lives or support their goals.

Review and Revise Core Content: During Mercury Retrograde, focus on reviewing and revising your core content within your email newsletter marketing.

Example Strategies:

  • Take this opportunity to revisit and update older content pieces that are still relevant and valuable. Repurpose or republish them to introduce them to new segments of your audience or reinforce their importance.

  • Review your email sequences and automation workflows to ensure they align with your current messaging, branding, and goals. Update or optimize them as needed to enhance their effectiveness and engagement.

  • Use this period of review to identify any gaps or areas for improvement in your core content. Plan to fill those gaps or address those areas in future newsletters to provide comprehensive and valuable information to your audience.

Plant Seeds for Decision-Making: Understand that during Mercury Retrograde, your audience needs more time for consideration and is not yet ready to make immediate decisions. However, planting seeds now will solidify their understanding and form the basis of their decision-making in the future.

Example Strategies:

  • Provide valuable and informative content that educates your audience about your products, services, or industry. Lay the groundwork and build their understanding, positioning yourself as a trusted authority.

  • Incorporate clear and compelling calls-to-action (CTAs) that encourage your audience to take small steps toward the desired action. Focus on building engagement, nurturing relationships, and creating anticipation for future decisions.

  • Use storytelling techniques to create a sense of connection and emotional resonance with your audience. Plant seeds of inspiration, possibility, and desire that will grow and influence their decision-making process.

Focus on Stability and Long-Term Strategy: Leverage the influence of Capricorn to focus on stability, long-term strategy, and building a strong foundation for your email newsletter marketing.

Example Strategies:

  • Develop a content strategy that aligns with your long-term goals and supports your audience's needs and interests. Plan ahead to provide consistent value and build a strong relationship with your subscribers over time.

  • Evaluate and assess the resources and tools you use for your email marketing. Ensure they are scalable, secure, and aligned with your long-term objectives. Make any necessary adjustments or improvements.

  • Monitor and analyze the return on investment (ROI) of your email marketing efforts. Use this information to make data-driven decisions, refine your strategies, and optimize your campaigns for better results.

Gmail
Chiron

Lastly, if you have any lead gen, follow-ups, or admin to do through Gmail, the focus during this transit with the Moon in Capricorn conjunct Gmail's natal Chiron is to focus on addressing and healing wounds of those on the receiving end of your emails. Offer tangible solutions that meet long-term needs, especially around finances, security, stability, strategy, ROI, investment, and meeting basic resource requirements.

This can be an excellent time to build rapport by sharing your understanding of these struggles, and being a beacon of support and resources for them if needed.

Marketing Advice:

Healing and Addressing Wounds: Embrace the influence of Chiron to identify and address any wounds or challenges in your email marketing strategy.

Example Strategies:

  • Reflect on past experiences and learn from any mistakes or setbacks. Use this knowledge to improve your email marketing practices and create a more effective approach.

  • Pay attention to feedback from your subscribers and identify any pain points or areas of improvement. Take the necessary steps to address their concerns and provide solutions that alleviate their struggles.

  • Offer valuable and relevant content that addresses the collective wound of your audience. Share insights, stories, or resources that inspire healing and growth, positioning yourself as a trusted source of support.

Stability and Security: Leverage the influence of Capricorn to focus on stability, security, and building a strong foundation in your email marketing.

Example Strategies:

  • Implement reliable systems and processes to ensure smooth operations within your Gmail account. Set up filters, labels, and folders to organize your emails and streamline your workflow.

  • Regularly back up your email data to maintain the security and integrity of your subscriber information. Use secure authentication methods and keep your email account protected from potential threats.

  • Develop a long-term strategy for your email marketing efforts. Set clear goals, establish key performance indicators (KPIs), and track your progress to ensure you are building a solid foundation for sustainable growth.

Scalable Lead Generation: Focus on lead generation strategies that align with your long-term objectives and support your growth goals.

Example Strategies:

  • Create compelling lead magnets or opt-in incentives that resonate with your target audience. Offer valuable resources, exclusive content, or special discounts to encourage sign-ups and capture leads.

  • Optimize your website or landing pages to drive traffic and capture visitor information. Use clear and persuasive call-to-action (CTA) buttons and forms to entice visitors to subscribe to your email list.

  • Leverage social media platforms or other marketing channels to promote your email newsletter. Engage with your target audience, share sneak peeks of your content, and direct them to subscribe to your mailing list.

Streamlined Administrative Tasks: Streamline your administrative tasks in Gmail to improve productivity and efficiency.

Example Strategies:

  • Utilize Gmail's organizational features such as labels, filters, and folders to categorize and prioritize your emails. This helps you stay organized and easily locate important messages or follow-ups.

  • Set up canned responses or email templates for common inquiries or responses. This saves time and ensures consistency in your communication with subscribers and leads.

  • Schedule regular time blocks for email management and follow-ups. Dedicate specific periods during your day to focus solely on email tasks, minimizing distractions and maximizing productivity.

☁️♒ Social Media With Aquarius

SOCIAL MEDIA MARKETING WITH THE LUNAR ZODIAC – AQUARIUS SUMMARY

AQUARIUS:
NEED:  Aquarius is seeking purpose. After the achievement of reputation, fame, fortune, success, and materialistic things in Capricorn, Aquarius needs to know what it’s all for. It has very high ideals and values, and it often holds itself (and life) to impossible standards.

It is constantly shooting for the top, even though true perfection, isn’t possible. This can lead to a deep internal pressure to ‘get it right’, or hold itself back because it doesn’t work/look/flow how it wants things to go. This search for meaning, purpose, and answers, is to eventually have it let go and move into the ‘no mind’ of Pisces, but it’s not quite there yet. It wants to make an impact and difference in the world. It prioritizes this above anything else, which may show up as it rejecting or ignoring other needs, as not being spiritual or important enough.

Aquarius can and often sacrifices itself for these ideals and for others, as a way of being of service. but this sacrificial lamb quality can trigger martyrdom, where it gives and gives, with the hope that it will make it better, only to find that it is drained or has less.

The message or lesson within Aquarius is that being selfless is important, but it can only come after you have met your own needs, and through that, you will naturally find your purpose if you can let go of how you think it needs to look. Aquarius desires to leave the planet better than it found it, and because it shoots so high in its ideals, it is the zodiac that signs that is most likely to create those changes, it just may never feel it’s enough or be happy with it, unless it can accept its own flaws and limitations.

Aquarius needs to be seen for its efforts, and heart, this feeds its soul and helps it to keep going. The shift away from striving to being is the path of Aquarius. To acknowledge while it holds great power to enact change, it is only one piece of the puzzle, the other is to work together with others for a common goal, and with life/source to bring about the changes it seeks.

It seeks information so that it can free itself from the restraint of ‘being’ and ‘responsibility’.  It does this through deep self-inquiry, to eventually dissolve the self into the essence of Pisces (no self). With Aquarius the problems and solutions can be found through questioning the mind, new ways of thinking, new philosophies, mindsets, and becoming free of the ‘mind’ altogether.

Aquarius is also the sign most likely to embrace the future, technology, cutting-edge concepts, and science, always believing that what the future holds is better than what we have at the moment. The balance that needs to be found is between traditional structure, foundations, and what came before, in order to balance this future in reality and ensure the individual as well as the collective needs are met for both people and the planet. 

MARKETING:  When Marketing in Aquarius, we need to focus on the impact and opportunity for change we have within our lives and the world and through our work. Aquarius is seeking a sense of purpose, and destiny, through its actions and choices. It’s important during Aquarius to emphasize your values and what your ideal client is striving for. What causes them pain or suffering, what are they struggling with? Whether it’s the pain in the world, or their inability to accept their own flaws, imperfections, or results, we need to give voice to this in our marketing. Show the far-reaching effects of your work/service and the ripple effect it has when we address one area (problem).

Aquarius struggles with how to do things because there can be one of a thousand ways to do something, so if your marketing helps to simplify this in the most basic of steps, Aquarius will thrive. It loves SIMPLE. Keep your marketing language simple, and to the point. Don’t fluff it up with complicated words, or numbers, that will just lose Aquarius’ attention. It’s not interested in the numbers, it needs to feel that the purpose of whatever you are offering is CONNECTED to their purpose and will help them reach it.

Focus on the MINDSET or thinking that’s necessary to work with/understand/solve the problem.

BEST TYPES OF CONTENT/DELIVERY FORMATS FOR AQUARIUS:

  • Bullet Points.
  • SIMPLE language, terms, explanations.
  • Show the structure, and the steps, in an easy-to-follow format.
  • Use simple visual diagrams
  • Ask questions to get them thinking about bigger things in their work/life.
  • Hold discussions
  • Talk about the environmental, social, emotional, family, and health impact of the traditional ways (problem) is addressed.
  • Aquarius is looking for NEW and INNOVATIVE ways to address problems and create change.
  • Make sure the focus is not on YOU but on them and EVERYONE/THE COMMUNITY (those like-minded).
  • Focus on the application of this NEW and INNOVATIVE technique/method/philosophy/tool/medium/platform.
  • Short Videos, using inspiring imagery or ideas.
  • Quotes or inspirational messages that get them to take action.
  • Blog posts, and how-to videos that take them SIMPLY through the steps or structure.
  • Remove the complication or confusing lingo.
  • Tell them how long it will take them, show them the shortcuts
  • Templates, fill-in-the-blank
  • Community events, and social media platforms, ask them to share, comment, and invite a friend.
  • Mindset-related content, philosophies, perspectives, questions for re-orientation, or a different way of looking at the problem/situation/solution.
☁️ AQUARIUS Content Calendar by Platform ♒

♒☁️ Aquarius Activated Social Media Platforms

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FACEBOOK

At the beginning of Aquarius Energy - Lasting for the 1st day of Aquarius Energy:


Facebook Posts
♆, Chiron, ☾

This transit conjuncts natal Neptune, Chiron, and Moon, creating a lunar Return in Aquarius in Facebook Posts combined natal charts. Lunar Returns operate much like a 'new moon' phase for a business or platform, and in this case, present an opportunity to begin a new cycle within your content. Whether you focus on raising awareness of your methods, offers, or framework, present new innovative perspectives, or use cases where your methodology could be applied. 

We also see Neptune and Chiron being brought into the mix, which can influence this transit in a variety of ways. Neptune can present like a 'fog' almost making it more challenging to clearly articulate your ideas, insights, or content, but it can also be used to amplify your storytelling ability. Neptune works on more of an intuitive basis, by providing a story framework to materials, especially new concepts that your audience doesn't have a frame of reference to understand. Here, especially under Aquarius we can use metaphors, or compare to scenarios, products, or experiences that they do understand well, and use them to provide more clarity into what you're teaching, or selling.

Secondly, we also see Chiron which indicates that this is a great opportunity to be very clear on what your audience is struggling with and share your medicine. Chiron is the wound we all carry and here under the influence of Aquarius, we are being provided opportunities to create new contexts around that healing, to help them de-personalize their wounds, and step outside their struggles so that they can view their solutions in a new light. It's important to make mention of these struggles and challenges in your content and provide a combination of human-oriented emotional support, as well as new and innovative approaches.

Marketing Advice:

Visionary Storytelling: Tap into the influence of Neptune to create visionary and imaginative stories in your Facebook posts.

Example Strategies:

  • Craft narratives that inspire and engage your audience's imagination. Tell stories that envision a future where innovation, progress, and social change are embraced.

  • Use the power of storytelling to convey your brand's vision and values. Share stories of individuals or communities making a positive impact, showcasing the potential for a better future.

  • Incorporate elements of intuition and unconscious programming in your storytelling. Connect with your audience on a deeper level by evoking emotions and tapping into their dreams and aspirations.

Collective Healing: Embrace the influence of Chiron to address the collective wound, pain, and struggles in your Facebook posts.

Example Strategies:

  • Share content that acknowledges and validates the challenges faced by your audience and society as a whole. Offer messages of empathy, understanding, and hope.

  • Provide resources, tools, or insights that help your audience navigate their personal or collective struggles. Position yourself as a guide who can support their healing journey.

  • Facilitate discussions and encourage your audience to share their experiences, fostering a sense of solidarity and unity. Create a safe space where people can find support and inspiration.

Future-Focused Innovation: Leverage the influence of Aquarius to embrace future-focused innovation in your Facebook posts.

Example Strategies:

  • Highlight emerging trends, technologies, or ideas that align with the innovative spirit of Aquarius. Showcase your brand's forward-thinking approach and position yourself as a leader in your industry.

  • Encourage discussions around the future, inviting your audience to share their ideas, visions, and solutions. Engage in conversations about the potential for positive change and transformation.

  • Experiment with unconventional storytelling formats or interactive content that leverages technology. Embrace the spirit of rebellion and challenge the status quo.

Building Communities: Utilize the collective energy of the lunar return in Aquarius to build communities through your Facebook posts.

Example Strategies:

  • Foster a sense of belonging by creating Facebook groups or communities centered around shared interests, values, or causes. Encourage active participation and engagement within these communities.

  • Collaborate with influencers, thought leaders, or organizations that align with your brand's mission. Partnering with like-minded individuals can help expand your reach and connect with new communities.

  • Use your Facebook posts to promote social initiatives or events that bring people together. Organize virtual meetups, webinars, or workshops where individuals can connect and share their knowledge.

Facebook Groups
Chiron

Similar to the summary I wrote above for Facebook Posts, Facebook Groups also have natal Chiron in Aquarius, making this an excellent opportunity to share truths, especially around struggles, challenges, and your own personal experiences, and provide innovative solutions and perspectives on how these problems can be addressed.

It's important to note that sometimes our wounds and pain are so challenging because the pain feels as though it is us, or we are the problem. Under this transit, you have an opportunity to present new solutions and perspectives to them to solve some of these issues and challenges, but if they don't have a frame of reference to your work, this can be hard to explain or sell.

The key during this transit is to utilize metaphors that they are familiar with, to explain the similarities of what you do, or your approach so that they can grasp the important concepts you're sharing. Be sure to pick things they have a positive association with so that they associate your solution with something positive for them. What can you compare your work or solution to that they would understand? This can also be a good period to facilitate first-hand experience of these methods and frameworks within your community.

Marketing Advice:

Healing Collective Wounds: Utilize the influence of Chiron to address collective wounds, pain, and struggles within Facebook Groups.

Example Strategies:

  • Create discussion threads or events where group members can openly share their challenges, experiences, and offer support to one another. This fosters an environment of empathy and collective healing.

  • Share resources, articles, or videos that offer insights and tools for navigating and overcoming common struggles faced by the community.

  • Encourage group members to engage in these resources and discuss their experiences.

  • Highlight success stories and testimonies of individuals within the community who have overcome collective wounds or inspired positive change. These stories serve as beacons of hope and inspiration for others.

Embrace Innovation and Technology: Leverage the influence of Aquarius to embrace innovation, technology, and future-oriented approaches within Facebook Groups.

Example Strategies:

  • Experiment with new features and technologies available within Facebook Groups, such as live videos, interactive polls, or community challenges. These innovations enhance engagement and foster a sense of excitement within the community.

  • Introduce discussions and content related to emerging trends, technologies, or ideas that align with the futuristic spirit of Aquarius.

  • Encourage members to share their thoughts, ideas, and aspirations for the future.

  • Collaborate with experts or thought leaders in the field of technology, innovation, or science to host virtual events or webinars within Facebook Groups. These events serve as valuable resources and reinforce the group's commitment to forward-thinking approaches.

Storytelling for Connection: Utilize storytelling to foster connection, engagement, and a sense of unity within Facebook Groups.

Example Strategies:

  • Encourage members to share their personal stories, experiences, or journeys within the group. These stories create a deeper bond among members and allow for collective identification and support.

  • Host storytelling challenges or contests within the group, where members can share their unique perspectives and narratives related to a specific theme or topic. This promotes engagement and creative expression.

  • Share stories of the collective accomplishments or milestones achieved by the group, showcasing the power of unity and collaboration. This reinforces the sense of community and inspires members to contribute to the collective vision.

Facebook Reels
☿

Under the influence of Aquarius, we are focusing on the big picture, the future, utopia, the benefit of all humankind, and innovation in all forms. Under this transit, we see the Moon conjunct Facebook Reels natal Mercury in Aquarius. To utilize technology (Aquarius) to teach, communicate, connect, market, and sell (Mercury). Aquarius being an air sign is entirely focused on the circulation of ideas, and the application of them in new, and untested ways.

This can be an excellent time to share your bigger picture, what is the overall message of your work?

How do your offers fit in with this one, uniform message?

If you don't know the answer to this, or you are unsure of your 'big picture message', a helpful book is called Story Brand by Donald Miller. The premise is that all of the best brands have one singular message, that gets to the heart and validates the core needs (and wounds) of their customers. By weaving this message into everything you do, by consistently bringing your work back to this core message, and by creating products (solutions) that align with this one core message, you not only successfully communicate what you do to every single person you serve, but they will begin to associate you with that message, and this builds long-term buying relationships, because each offer, is a continuation of the next.

If they don't have a frame of reference to what you do, think about what you could compare your solution to that they would understand, and use this as the overarching message and structure of your Facebook Reels. I also love using this period in Facebook Reels for 'previews', use cases, and predicting what's coming in the future, and how they can be ahead of that.

Marketing Advice:

Innovative Communication: Leverage the influence of Mercury to create innovative and engaging communication within Facebook Reels.

Example Strategies:

  • Experiment with unique and unconventional storytelling techniques in your Reels content.

  • Utilize visual effects, creative editing, and innovative formats to capture attention and make an impact.

  • Collaborate with experts or influencers in your industry to create educational and informative Reels that provide value to your audience.

  • Share insights, tips, and knowledge in an engaging and accessible manner.

  • Explore emerging trends in e-commerce and digital marketing.

  • Create Reels that highlight new tools, techniques, or strategies, demonstrating your expertise and ability to stay ahead of the curve.

Educational Content: Emphasize the educational aspect of Mercury by providing informative and valuable content in your Facebook Reels.

Example Strategies:

  • Develop a series of Reels that serve as quick tutorials or guides on topics related to your niche.

  • Break down complex concepts into digestible, bite-sized content that is easy for your audience to understand and apply.

  • Leverage the storytelling aspect of Aquarius to deliver educational content that is captivating and engaging.

  • Incorporate narratives and examples to make the information relatable and memorable.

  • Encourage interaction and learning within the Reels themselves.

  • Pose questions, create quizzes, or offer challenges that prompt your audience to engage with the content actively.

Embrace Future-Focused Approaches: Tap into the influence of Aquarius to embrace future-oriented and innovative approaches within Facebook Reels.

Example Strategies:

  • Keep a pulse on emerging technologies and trends in social media.

  • Experiment with new features, effects, or tools within Facebook Reels to showcase your adaptability and willingness to embrace the future.

  • Explore the intersection of your niche with scientific advancements or innovative solutions.

  • Create Reels that highlight how your products, services, or content align with futuristic ideas and developments.

  • Collaborate with like-minded creators or brands to co-create Reels that inspire and showcase the potential for positive change and progress in your industry or niche.

At the middle & end of Aquarius Energy - Beginning on the 2nd day of Aquarius Energy:


Facebook Posts
⨀ ♆ Rx ♅ MC

A power-packed transit, this period brings big attention to what you're sharing, and an opportunity to not only expand your reach but also demystify and cut through misinformation while equally solidifying you as an expert in your field. During this period we see the Moon conjunct the natal Sun, Neptune Retrograde, Uranus, and Midheaven in Aquarius in Facebook posts combined charts. Moon Conjunct sun in many ways not only operates as a 'new moon' or new cycle, but it also brings the emotional needs and wants of your community to the forefront.

They become clearer about what they want, and if you're sharing what they need to hear, your words will land better and help them to make connections to what they're experiencing. They no longer feel in the dark, and feel a stronger resonance with you and getting the support they need. We also have Neptune Retrograde, which is excellent for removing overwhelm, and confusion, and giving them the facts straight. No long-drawn-out stories are needed, their awareness is higher and they'll respect you for just telling them what they need, and why it's important.

Uranus brings attention and energy like a lightning rod. Aha's abound, especially if you utilize what I've shared above in the previous summaries on Facebook Posts, by giving them context and using metaphors to help them understand something they haven't experienced yet. Lastly, with the activation to Facebook Posts Midheaven, the content you're sharing now can help position you as an expert, especially if you're using language like 'us', and 'we', including yourself in what you're sharing with them, so that you aren't positioned above them, but are operating as a guide to light the way.

Remember with Neptune retrograde here, there are no magic solutions, no fairy dust, and no hype, just provide the big picture outline, and give them the map, helping to provide explanations of what to look for using familiar guideposts they've seen before (by giving them a comparison they understand).

Marketing Advice:

Spotlight on Innovation: Utilize the influence of the Sun to bring awareness and spotlight innovative elements within Facebook Posts.

Example Strategies:

  • Leverage the transit to announce and promote new launches, products, or services.

  • Capture your audience's attention by highlighting the unique features or cutting-edge aspects of what you have to offer.

  • Share success stories or case studies that showcase how your innovative approach has yielded positive results for your audience.

  • Use storytelling to engage and inspire your followers.

  • Highlight industry trends and future-focused ideas through your posts.

  • Offer insights, analysis, or predictions that demonstrate your expertise in recognizing and embracing innovation.

Expert Status and Recognition: Harness the influence of the Midheaven to build reputation, gain recognition, and establish yourself as an expert within Facebook Posts.

Example Strategies:

  • Share informative and educational content that demonstrates your knowledge and expertise in your field.

  • Use your posts to provide valuable insights, tips, and actionable advice to your audience.

  • Collaborate with other experts or influencers within your industry.

  • Co-create posts, conduct interviews, or host live discussions that showcase your network and further solidify your expert status.

  • Encourage engagement and interaction within your Facebook Posts.

  • Respond promptly to comments and questions, and provide thoughtful and well-informed answers.

  • This fosters a sense of trust and positions you as a reliable source of information.

Truthful Communication and Groundedness: Embrace the influence of Neptune Retrograde to communicate with clarity, realism, and groundedness within Facebook Posts.

Example Strategies:

  • Use your posts to speak the truth and share authentic stories.

  • Be transparent and genuine in your communication, resonating with your audience on a deeper level.

  • Offer realistic and practical solutions to the challenges faced by your audience.

  • Provide step-by-step guides, actionable strategies, or helpful resources that can be easily implemented.

  • Tap into your intuition when crafting your posts.

  • Allow your instincts and inner wisdom to guide you in delivering messages that deeply connect with your audience.

Embracing the Future: Leverage the influence of Uranus to embrace the future, innovation, and unconventional approaches within Facebook Posts.

Example Strategies:

  • Experiment with unique and creative post formats that catch your audience's attention.

  • Use eye-catching visuals, videos, or interactive elements to convey your message in an innovative and engaging way.

  • Stay up to date with the latest technological advancements or trends within social media.

  • Incorporate new features, tools, or strategies into your posts, showcasing your willingness to embrace change.

  • Encourage your audience to share their forward-thinking ideas or perspectives.

  • Pose questions, conduct polls, or host discussions that invite them to participate and contribute to the conversation.

Facebook Groups
♆ ASC Chiron Rx

Under this transit we have the Moon activating the natal Neptune, Ascendant and Chiron Retrograde in Aquarius in Facebook Groups combined charts. Neptune is about storytelling and visuals, it's about the vision, the dream, what is possible. This makes it extra powerful to utilize the art of storytelling in your work and content (open and closed loops, gifs, memes, visual graphics or photos, screenshots, or sharing your own experiences or that of clients to help connect and give reference.

It's also important to become clear on what emotions you want them to experience, and use words, visuals, and stories that amplify these emotions in what you're sharing, especially with this transit also activating Chiron Retrograde. When retrograde Chiron, which is the core wound we all carry, is directed towards action and solution, rather than marinating in the wound itself. We are out of victim mode and ready to do something about what we've experienced.

Lastly, we see this transit activating the Ascendant in Facebook Groups combined charts. The Ascendant operates as a 'hint', a 'sneak peek', a first impression, the face of your brand, and a client's first interaction with you, your work, your community, or your offer. This makes it an excellent period to announce, or introduce something for the first time. Providing resources for them to find out more information, or context as to where what you're sharing fits in with the big picture (ie. your offers all make up a larger solution that you provide, with each serving as a step or a phase in the process).

I love using activations to the Ascendant to drop hints, breadcrumbs, behind-the-scenes, or screenshots of something that is coming soon.

Marketing Advice:

Engaging Storytelling: Leverage the influence of Neptune to create captivating and meaningful storytelling within your Facebook Groups.

Example Strategies:

  • Craft compelling narratives that resonate with your group members.

  • Use storytelling techniques to evoke emotions, create connections, and convey your message effectively.

  • Encourage group members to share their own stories, experiences, and insights.

  • Create a space where everyone feels heard and valued, fostering a sense of community and belonging.

  • Incorporate visual elements such as images, videos, or infographics to enhance the storytelling experience.

  • Visual content can capture attention and deepen engagement within the group.

Captivating First Impressions: Harness the influence of the Ascendant to create captivating first impressions and behind-the-scenes experiences within your Facebook Groups.

Example Strategies:

  • Utilize the power of hints, previews, and behind-the-scenes content to generate excitement and anticipation within your group.

  • Tease upcoming announcements, launches, or exclusive offers.

  • Create engaging and visually appealing trailers or videos that introduce new group initiatives, products, or events.

  • Use these previews to capture attention and generate curiosity among your group members.

  • Offer exclusive invitations or early access to group members for special events, product launches, or promotions.

  • This cultivates a sense of exclusivity and enhances group engagement.

Healing and Positive Changes: Embrace the influence of Chiron Retrograde to address wounds, take action, and make positive changes within your Facebook Groups.

Example Strategies:

  • Facilitate discussions and provide resources that address the challenges or pain points faced by your group members.

  • Foster a supportive environment where individuals can openly share and seek guidance.

  • Offer actionable steps or strategies for personal growth and healing within the group.

  • Encourage members to take proactive measures to overcome obstacles and embrace positive changes in their lives.

  • Create opportunities for group members to support one another in their healing journeys.

  • Foster a sense of empathy, understanding, and collective support within the group.

Facebook Reels
♄

Saturn transits in general often feel a bit heavy, they're where the rubber hits the road and we are reminded how much further we have to go. This period can be a reminder of the burdens we carry, the commitments we've made, and how well we feel we're meeting those obligations (or not). It is a reminder that the work isn't done, and we're asked to recommit to the process and make further investments of time.

Under this transit, the Moon (the public) is conjunct Facebook Reels natal Saturn in Aquarius.  This means that not only will you be feeling what I just shared above, but so will your community. So this can be an excellent period to reward your community for their commitment, to invite them to commit to something further, and as a recap of how much has been accomplished so far.

Under Saturn, we often struggle with patting ourselves on the back, so if you can provide that to them at this time, you will get appreciation and engagement as a result, especially if its something they happen to be hard on themselves about (this is where knowing the wounds and struggles of your audience is important so that you know what to talk about).

This can be a good time, especially if you have been promoting or warming your audience up for a while, to invite them to join you or sign up for something that you're sharing. It's also here to serve as a reminder that your work isn't done yet. You may find that what you do share at this time doesn't do as well as you thought, but you aren't seeing the full picture. Just like an iceberg, we are only seeing about 10% of what's really happening at any given time, so if you aren't seeing the results of your efforts as much as you'd like this is a reminder to keep going.

In terms of the types of content best to share at this time, focus on the core foundations of your work, what do they need to know or be familiar with across the board to benefit from what you share?

What do they need to understand and work with from both a big picture and a detailed perspective in order to understand your system and utilize it?

If you were to break apart your method into core material what pieces are key in terms of their understanding for them to know that what you do is for them, to apply your material?

This is a good time to share that core material. And if you're not sure what that is, this is a good time to figure that out so that you always know what to talk about, and where to refer them when they get stuck. This becomes the framework of your entire marketing strategy.

Marketing Advice:

Consistency and Commitment: Embrace the influence of Saturn to establish consistency and commitment within your Facebook Reels.

Example Strategies:

  • Create a consistent posting schedule for your Reels.

  • Set a regular frequency and stick to it, ensuring that your audience knows when to expect new content from you.

  • Develop a clear content strategy and plan in advance.

  • Map out topics, themes, or series that align with your brand and resonate with your audience. This helps maintain consistency and ensures you provide valuable content over time.

  • Engage with your audience consistently.

  • Respond to comments, address questions, and participate in conversations to build a sense of connection and reliability.

Foundational Content: Leverage the influence of Saturn to focus on creating core foundational content within your Facebook Reels.

Example Strategies:

  • Identify key topics or areas of expertise that define your brand.

  • Create Reels that serve as foundational content, providing valuable information or insights in your niche.

  • Educate and inform your audience through Reels that break down complex concepts, share tips and tricks, or offer step-by-step guides.

  • Establish yourself as a reliable source of information in your field.

  • Repurpose and update existing content into Reels.

  • Take advantage of your expertise and prior work to create impactful and valuable content that resonates with your audience.

Long-Term Results: Embrace the influence of Saturn to focus on building long-term results within your Facebook Reels.

Example Strategies:

  • Create Reels that showcase your progress and results over time.

  • Share success stories, testimonials, or case studies that highlight the positive impact your brand or product has had on your audience.

  • Encourage your audience to engage with your Reels beyond the initial view. Include calls to action, such as asking them to like, comment, save, or share the Reel.

  • This increases engagement and extends the reach of your content. Use analytics and insights to monitor the performance of your Reels.

  • Identify trends, patterns, or successful strategies and adjust your content accordingly to maximize long-term results.

Facebook Stories
ASC

Transits to the Ascendant mark the best periods to 'hint', provide a behind-the-scenes, a trailer, a sneak peek, or to announce, invite your followers to your offer, a free event, or to check something out. It operates optimally for breadcrumbs in your marketing. As the Ascendant rules your audience's first impression of you, your business, your offer, or your brand, this can work with both cold and warm audiences so long as you understand the needs and wants of your people, and that your marketing utilizes context to provide understanding in your industry if they don't have a reference to compare your work or solution (please refer to what I've shared above for Facebook Posts under the first half of Aquarius for a better explanation).

Stories in general work best as a re-cap, a trailer, a preview, or a compilation of content you have already shared in other places and can work beautifully to redirect them on where to get more information if they missed it. Keep in mind that this may be the first time that your audience is seeing your content or reference to what you're sharing, and may in fact be the first point of contact they've had with you, period. So making sure that your content is easy to understand and relevant for both warm and cold audiences is important. It will also serve as their first impression of you.

Marketing Advice:

Captivating First Impressions: Leverage the influence of the Ascendant to create captivating first impressions within your Facebook Stories.

Example Strategies:

  • Design visually appealing and attention-grabbing Story covers.

  • Utilize eye-catching graphics, vibrant colors, and intriguing visuals to capture your audience's attention from the moment they see your Stories.

  • Craft compelling and concise introductions to your Stories.

  • Use intriguing captions, questions, or teasers that pique curiosity and entice viewers to continue watching.

  • Experiment with different Story formats such as polls, quizzes, or interactive elements that encourage viewer engagement and participation from the start.

Hints, Previews, and Trailers: Utilize the influence of the Ascendant to provide hints, previews, and trailers within your Facebook Stories.

Example Strategies:

  • Tease upcoming announcements, product launches, or events through your Stories.

  • Use subtle hints or sneak peeks to generate anticipation and build excitement among your audience.

  • Create short video trailers or preview clips that showcase the highlights or key features of your upcoming content, products, or offerings. This provides a taste of what's to come and encourages viewers to stay tuned.

  • Share behind-the-scenes footage or exclusive glimpses of your creative process.

  • Take your audience on a journey behind the scenes, allowing them to connect with your brand on a more personal level.

Engaging Behind-the-Scenes Experiences: Embrace the influence of the Ascendant to create engaging behind-the-scenes experiences within your Facebook Stories.

Example Strategies:

  • Offer exclusive behind-the-scenes access to your creative process, events, or projects.

  • Share captivating stories, photos, or videos that take viewers on a virtual tour and provide an insider perspective.

  • Invite viewers to participate in behind-the-scenes decision-making.

  • Use polls or interactive features to let your audience vote on options or provide input, making them feel involved and connected to your brand.

  • Highlight the people and stories behind your brand.

  • Introduce your team members, showcase customer testimonials, or share stories that humanize your brand and foster a sense of community.

Facebook Business Pages & Ads
♆

Paint the dream. Here we see the transit Moon conjunct with the natal Neptune of the Facebook Business Pages and Ads chart. Neptune when direct can create fog, confusion, and disconnect, the goal with this transit is to help them to focus that confusion towards something that provides context and direction for them, ideally something that connects with them on a subliminal or intuitive level.

Here we see the impact of layering your marketing efforts, by understanding the surface struggle of your prospects (what they know they're struggling with, and what they think the problem is), and the root issues (what they don't know is the issue, or what they're really seeking), as well as what imagery captivates and helps them to visualize and understand themselves and their challenges in a new light.

By combining all of this into your posts and Facebook Ads,  and layering it into both the imagery you choose, the words you select, and the emotions you convey through your copy, you see the power of helping them tell a new story. One that has them viewing themselves as capable, appeals to them through the problem they know they have (and the solution you indicate) and then sets them on a journey through your funnel or customer pathway that fills in the gaps in their knowledge and educates them to the core issues at hand and how why what they've done before hasn't worked (this is further down the line but it all begins with a story).

Remember whatever you do, remove the blame from them as to why what they've tried before hasn't worked. Find villains to shift the blame to in your copy so that they can focus on the problem at hand and not on their failure.

Marketing Advice:

Storytelling Magic: Tap into the influence of Neptune to create storytelling magic within your Facebook Business Pages and Ads.

Example Strategies:

  • Craft narratives that evoke emotions, inspire imagination, and engage your audience on a deeper level.

  • Use storytelling techniques to convey your brand's values, mission, and unique selling points.

  • Incorporate visual elements such as captivating images, videos, or graphics that enhance your storytelling and leave a lasting impression.

  • Experiment with different storytelling formats, such as long-form posts, carousel ads, or video ads, to tell a complete and compelling story that resonates with your audience.

Intuitive Insights: Leverage the influence of Neptune to tap into intuitive insights within your Facebook Business Pages and Ads.

Example Strategies:

  • Listen to your intuition and incorporate it into your content creation process.

  • Trust your instincts when making decisions about the tone, messaging, or creative elements of your ads and posts.

  • Use audience insights, data analytics, and feedback to uncover hidden patterns or trends.

  • Combine this analytical approach with your intuition to create content that speaks to your audience's needs and desires.

  • Experiment with personalized and tailored content that reflects the individuality of your target audience. By intuitively understanding their preferences and interests, you can create more impactful and relevant ads.

Collective Engagement: Embrace the influence of Aquarius to foster collective engagement within your Facebook Business Pages and Ads.

Example Strategies:

  • Encourage user-generated content by inviting your audience to share their stories, experiences, or opinions related to your brand. This fosters a sense of community and allows for collective engagement.

  • Highlight social initiatives, causes, or events that align with your brand's values.

  • Encourage your audience to join you in making a positive impact on a collective level.

  • Utilize interactive elements such as polls, quizzes, or contests to engage your audience and encourage their active participation. This not only creates a sense of community but also generates valuable data for your brand.

INSTAGRAM

At the beginning of Aquarius Energy - Lasting for the 1st day of Aquarius Energy:


Instagram Live
♀ ASC

A divine time for hosting an Instagram Live under the light of an Aquarius Moon, conjunct natal Venus, and Ascendant in Instagram Live's chart. Venus rules our values, beauty, sharing what we love, what we spend money on, and sales in general. Here the packaging of what you're selling and pitching matters, so make it beautiful. The Ascendant rules first impressions, the face of your brand, hints, trailers, sneak peeks, bread crumbs, the first exposure, first announcements, and the first introduction (to you, your brand, your offer, your teaching style, and new ideas).

Aquarius in general rules the internet, and online communities, so utilizing this period to interact, teach, share, and give to your community through Instagram Live is very supported at this time. This can be an excellent time to gain followers, expose new followers to your work, and launch, promote, teach, and share innovative ideas and concepts with your followers.

Marketing Advice:

Authentic Expression: Align your Instagram Live broadcasts with your authentic values and passion.

Example Strategies:

  • Share behind-the-scenes glimpses of your creative process, showing your audience the dedication and passion behind your work.

  • Authentically express your brand's values and purpose through your Instagram Live content.

  • Be transparent, honest, and genuine in your interactions with your audience.

  • Use Instagram Live as a platform to showcase your products, services, or expertise in a way that aligns with your values and resonates with your audience.

Engaging Experiences: Leverage the influence of Aquarius to create engaging experiences during your Instagram Live broadcasts.

Example Strategies:

  • Experiment with interactive features available on Instagram Live, such as Q&A sessions, polls, or contests, to actively involve your audience and encourage their participation.

  • Collaborate with other influencers, thought leaders, or brands in your industry to bring unique perspectives and experiences to your Instagram Live broadcasts.

  • Explore innovative formats, such as live tutorials, interviews, or demonstrations, that provide value to your audience and keep them engaged throughout the broadcast.

Building a Community: Embrace the collective-focused energy of Aquarius to build a community around your Instagram Live broadcasts.

Example Strategies:

  • Encourage audience participation and create a sense of community by responding to comments, questions, and messages during your Instagram Live sessions.

  • Promote collaborations, partnerships, or initiatives that align with your brand's values and resonate with your audience's interests.

  • Use your Instagram Live broadcasts to inspire, educate, or entertain your audience, fostering a sense of belonging and shared experiences.

At the middle & end of Aquarius Energy - Beginning on the 2nd day of Aquarius Energy:


Instagram Posts
♆ ♆ Rx Chiron Rx

There's a lot going on in this transit, with Instagram's Neptune and Chiron's placements in its combined charts being heavily activated. Neptune in general rules storytelling, or the stories we tell ourselves (our beliefs, projections from our subconscious, the lens we view the world through, including ourselves, our problems, and potential solutions).

The challenge with this transit is to balance enough of the storytelling and captivating imagery, with a clear path forward to provide solutions. Under Chiron Retrograde the goal here is to take action on what we're struggling with, while also de-escalating shame, judgment, and the pain we inflict on ourselves.

What problems do you solve?

What issues does your community struggle with that they have trouble openly naming, is it a problem that is shared by a lot of your community?

Can you provide a new contextual lens to view this problem?

Are they misinformed about the core issues or their understanding of the real problem at hand? Do you have stories of other clients or yourself who have also struggled with this that you can share?

In your Instagram Posts, this is the perfect time to share these stories and solutions, with a new and innovative approach for your followers.

Marketing Advice:

Storytelling Magic: Harness the power of storytelling in your Instagram posts during this transit.

Example Strategies:

  • Craft compelling narratives that captivate your audience's imagination and evoke emotions.

  • Use visual elements, such as images, videos, or illustrations, to enhance your storytelling and create a memorable experience. Share personal stories or experiences that align with your brand's values and resonate with your audience.

Authentic Connection: Foster an authentic connection with your audience by speaking your truth and addressing collective wounds.

Example Strategies:

  • Share content that speaks to the challenges, struggles, or pain experienced by your audience and society as a whole.

  • Provide valuable insights, resources, or guidance that help your audience navigate their personal or collective wounds.

  • Encourage open conversations and discussions, creating a safe space where people can share their experiences and find support.

Innovative Approaches: Embrace the innovative energy of Aquarius in your Instagram posts.

Example Strategies:

  • Experiment with unconventional formats, such as carousel posts, interactive quizzes, or augmented reality filters, to engage your audience and stand out.

  • Highlight innovative ideas, technologies, or trends that align with the futuristic nature of Aquarius.

  • Position your brand as a thought leader in your industry.

  • Collaborate with influencers, experts, or organizations that embody the spirit of innovation and share complementary values with your brand.

Instagram Carousel
☿

Carousels are King. If you have big-picture content to share, that could benefit from being broken down into a series, whether it be a step-by-step process, key facts, statistics, before and afters, symptoms, or key takeaways this is a great time to share them.

Here we have the Moon conjunct Instagram Carousel's natal Mercury in Aquarius highlighting teaching opportunities, and increased capacity to absorb information, data, and content that is broad-reaching, or challenges previously held understandings or approaches. The goal here is to share these big-picture visions with your community in a way that helps them to conceptualize it in their own lives and opens their perceptions of what's around them, or how they view their situation or the way the world works.

You can also use this as a recap of your Instagram Live, to share key takeaways, or concepts that you covered.  Mercury also rules commerce, so if you have a series of products, sales, or specials that you'd like to share for your e-commerce store this can also be an excellent time to post them.

Marketing Advice:

Informative Carousels: Leverage the informative power of Mercury in your Instagram carousel posts.

Example Strategies:

  • Create educational carousels that provide valuable information, tips, or insights related to your industry or niche.

  • Break down complex concepts or processes into easy-to-understand steps using multiple carousel slides.

  • Offer mini-tutorials, guides, or how-to series that empower your audience and position you as an expert.

Innovative Thinking: Embrace the innovative energy of Aquarius in your carousel posts.

Example Strategies:

  • Feature innovative ideas, trends, or technologies that are relevant to your audience.

  • Showcase your brand's forward-thinking approach and ability to stay ahead of the curve.

  • Experiment with unconventional carousel layouts or designs to create a visually captivating experience for your audience.

  • Highlight unique perspectives, thought-provoking questions, or challenges that encourage your audience to think outside the box.

Community Engagement: Foster a sense of community and collaboration through your Instagram carousel posts.

Example Strategies:

  • Encourage audience participation by using interactive elements within your carousels, such as polls, quizzes, or fill-in-the-blank sections.

  • Promote user-generated content by inviting your audience to contribute their ideas, opinions, or experiences related to the carousel topic.

  • Collaborate with influencers, experts, or complementary brands to co-create carousel posts that offer diverse insights and perspectives.

TIKTOK

At the beginning of Aquarius Energy - Lasting for the 1st day of Aquarius Energy:


TikTok Videos
♅ Rx ♂ ☋

So much going on with this transit, the goal here is slow and steady win the race, even though it may mentally feel like things are moving a mile a minute, the key here is clear strategy and layering. Here we can see the Moon transit natal Uranus Retrograde, Mars, and South Node in Aquarius in TikTok's combined charts.

Uranus Retrograde shows an emphasis on no shocks, or anything new being introduced, and South Node suggests utilizing content or concepts you have already previously referred to. It is a powerful period for encouraging implementation through exposure to content they've already heard, and inspiring them to take action on it (Mars).

Is there a way you can simplify the process for them? Provide a new lens or approach to the material you've been talking about.

Here we see benefits through excavation rather than instigation, this isn't a time to start something new but rather encourage them to do something with what they already have at their disposal, and to leverage the power of familiarity with the materials you've already explored.

Marketing Advice:

Energetic CTAs: Harness the energy of Mars in your TikTok videos to create compelling CTAs.

Example Strategies:

  • Craft TikTok videos with clear and engaging calls-to-action, prompting viewers to take specific actions such as liking, commenting, sharing, or following your account.

  • Use energetic and motivating language in your videos to inspire your audience to take action, whether it's purchasing a product, signing up for a service, or participating in a challenge or contest.

  • Experiment with creative ways to incorporate CTAs within your videos, such as using on-screen text, voiceovers, or interactive elements.

Repurposing and Reintroducing: Tap into the influence of the South Node to repurpose and reintroduce past content on TikTok.

Example Strategies:

  • Revisit and reimagine your most popular or well-received content from the past and give it a fresh twist for your TikTok audience.

  • Create compilation videos or series that highlight the best moments or highlights from your previous content, reminding your followers of your valuable insights and expertise.

  • Take advantage of TikTok trends or challenges and incorporate elements from your past content into these current trends, providing a unique perspective or approach.

Innovative and Nostalgic Blend: Embrace the innovative yet nostalgic energy of Uranus Retrograde in your TikTok videos.

Example Strategies:

  • Combine innovative ideas, trends, or concepts with a touch of nostalgia in your videos, appealing to both the future-oriented mindset of your audience and their fondness for the past.

  • Experiment with unconventional video formats, transitions, or effects to create a visually captivating experience for your viewers.

  • Share personal stories or anecdotes that evoke nostalgic emotions while offering insights or lessons that resonate with your audience's current interests and concerns.

TikTok Live Events
♄ Rx

Under the influence of Saturn Retrograde, this indicates an unwillingness or prematurity around commitment and follow-through. Often we tend to utilize Live Streaming to pitch and sell, however, we can see under this transit that your community is not ready to say yes just yet. Maybe they need to explore their options further or be exposed to new information that provides a firmer foundation or plays with what it would feel like to possibly commit.

Don't underestimate the power of this transit, it's at these points that seeds are planted which take root at a later date. Here we can support them in exploring new and transformative topics and themes, with less seriousness, and mold things mentally in a way that will support them later on.

This is a great time to 'seed' your audience for things you will be exploring in more depth later, or that are related to your methods, or programs. Pushing for sales or commitments at this time is more likely to simply push them away and lose followers, but if you aren't attached to timing and you use this period to build strong roots with your community and to solidify some of your more core content, you'll find it rewards you later.

Marketing Advice:

Reflect and Reevaluate: Use the Saturn Retrograde influence to reflect on and reevaluate your live event strategies on TikTok.

Example Strategies:

  • Take the time to review past TikTok Live Events and identify key themes, topics, or formats that resonated with your audience.

  • Use this information to inform future event planning.

  • Consider exploring alternative approaches or structures for your live events.

  • Think outside the box and experiment with new formats, guest speakers, or interactive elements to create engaging and valuable experiences for your viewers.

  • Encourage audience participation and feedback during your live events. Ask for their input on topics, solicit questions, and create opportunities for interactive discussions.

Revisit Foundational Content: Leverage the period of Saturn Retrograde to revisit and share foundational content within your TikTok Live Events.

Example Strategies:

  • Identify core concepts or foundational content that have been well-received in the past.

  • Use your TikTok Live Events as a platform to delve deeper into these topics, providing additional insights, tips, or case studies.

  • Repackage and present previous foundational content in a fresh and engaging manner.

  • Consider using interactive elements, visuals, or guest experts to add new perspectives and enhance the educational value for your audience.

  • Encourage viewers to revisit your previous live events and engage with the content, fostering a sense of continuity and building a library of valuable resources.

Community Engagement and Collaboration: Foster a sense of community and collaboration within your TikTok Live Events.

Example Strategies:

  • Invite guest speakers, influencers, or industry experts to participate in your live events.

  • This not only brings diverse perspectives and expertise but also expands your reach and attracts new viewers.

  • Create opportunities for audience participation and engagement.

  • Encourage viewers to share their thoughts, ask questions, or participate in polls or interactive challenges during your live events.

  • Consider collaborating with other TikTok creators or brands to co-host live events. This not only brings fresh content and perspectives but also introduces your audience to new communities and fosters cross-promotion.

At the middle & end of Aquarius Energy - Beginning on the 2nd day of Aquarius Energy:


TikTok Videos
MC ☿ Rx

Mercury is about information, knowledge, understanding, processing, communication, and application, and here in TikTok's combined charts, we have it retrograde in Aquarius. This indicates a period of review of material, content, ideas, data, and information. This can be a good time to explore different approaches, new information, the application of that information, or use cases.

Mercury Retrograde activation suggests a powerful period for you to re-introduce old content, to take something that was previously popular and go deep into the subject matter in your TikTok, or expand on it in some way so that they can be re-exposed to it. They may be using this time to explore what has worked for them in the past, new ways of doing things, new applications to the information, and a deeper understanding of it.

They are likely not in a space to make a decision yet, like the summary I provided above for TikTok Events, this can be a great time to plant seeds, warm up your audience, and expose them to information (new or review) that will be important in your marketing moving forward.

This is also a powerful time to establish yourself as an expert in this material as we have the Moon conjunct the natal Midheaven in TikTok's combined charts. The Midheaven rules what brings attention and recognition to you in your career, what you become known for, and here you have an opportunity to share this information with them in a non-aggressive or pushy way so that they can view the material through a new perspective or lens, which will become central to the content and material you release moving forward, especially during a future launch or promotion.

This can also be used as a recap period to content you have previously covered if you are in the middle of a launch, just don't use this period to close your cart on TikTok, as this transit indicates they're not decided yet and need more time.

Marketing Advice:

Establish Expertise and Reputation: Leverage the transit of the Moon in Aquarius conjunct TikTok's natal Midheaven to establish your expertise and enhance your reputation.

Example Strategies:

  • Share valuable insights, tips, and knowledge within your TikTok content.

  • Position yourself as a thought leader in your industry or niche, showcasing your expertise and providing unique perspectives.

  • Focus on creating high-quality, informative, and engaging TikTok videos that align with your expertise.

  • Demonstrate your knowledge through well-researched content, case studies, or practical demonstrations.

  • Engage with your audience by responding to comments, addressing questions, and participating in discussions.

  • Establishing yourself as an accessible expert will further enhance your reputation on TikTok.

Review and Revise Core Content: Utilize the energy of Mercury Retrograde to review and revise your core content on TikTok.

Example Strategies:

  • Take this opportunity to revisit and update your most popular or foundational TikTok videos. Add new information, fresh insights, or improved visuals to enhance their value and relevance.

  • Experiment with repurposing and reformatting your existing content.

  • Consider transforming longer videos into bite-sized clips, creating compilations, or summarizing key points in a series of short videos.

  • Engage with your audience to gather feedback on your core content. Ask for suggestions, conduct polls, or encourage viewers to share their experiences.

  • This feedback can guide your revision process and help tailor your content to their needs.

Plant Seeds and Solidify Understanding: Recognize the power of Mercury Retrograde to plant seeds in the minds of your audience, even if they are not yet ready to make a decision.

Example Strategies:

  • Craft compelling and informative TikTok videos that provide valuable insights, but without overtly pushing for immediate action.

  • Focus on creating content that educates, builds awareness, and solidifies understanding.

  • Use storytelling techniques to connect with your audience on an emotional level.

  • Share relatable experiences, case studies, or success stories that illustrate the benefits and impact of your solutions.

  • Encourage viewers to engage with your content by asking open-ended questions, inviting them to share their thoughts or experiences. This fosters a sense of community and builds a connection with your audience.

YOUTUBE

At the beginning of Aquarius Energy - Lasting for the 1st day of Aquarius Energy:


YouTube Videos, Engagement & SEO
♂ Chiron Rx

Start your engines baby, things are about to take off. This transit for your YouTube Channel is an excellent opportunity to sell, sell, sell, or encourage any action that is in alignment with your goals (subscribers, email list sign-ups, downloads, etc).

Here we have the Moon transit natal Mars and Chiron Retrograde in Aquarius in YouTube's combined charts. Mars is all about clear action, CTAs, and change, especially around big-picture themes (and your overall marketing message). Often one of the biggest deterrents to inspiring your audience to take action is overwhelming, and so the key through this period is to simplify the next steps and focus on the big-picture solution. How can you help them to get their head out of the details and focus on a new and innovative approach to solving their problem?

By being very specific about what actions to take, and presenting your content with that birds-eye view, you'll encourage more sales, more yeses, more sign-ups, and more engagement. Here we also see an activation to Chiron Retrograde in Aquarius, Chiron is all about the core wound we each carry within us (that which can never be truly fixed, but becomes part of our identity), and when retrograde we have stepped out of the victim mindset and are pro-active about addressing our challenges head on and mastering our wounds.

In combination with Mars sharing the struggles, and core issues your subscribers struggle with, and sharing quick solutions and decisive action they can take towards making changes in their lives ASAP will garner you more followers, engagement, and potential paid clients.

Just make sure you know inside and out what your community is struggling with, and specifically what aspects of your offer meet the above needs, and then go all in.

Marketing Advice:

Call-to-Action and Sales: Utilize the transit of the Moon in Aquarius conjunct YouTube's natal Mars to create compelling CTAs, drive sales, and generate action on the platform.

Example Strategies:

  • Incorporate clear and strong CTAs within your YouTube videos, encouraging viewers to like, comment, subscribe, or visit your website for more information.

  • Offer exclusive promotions or discounts to your YouTube audience, using Mars' energy to create a sense of urgency and motivate them to take action.

  • Experiment with interactive elements, such as polls or quizzes, that engage viewers and encourage them to participate actively in your content.

Authentic Storytelling and Healing: Leverage the energy of Chiron Retrograde to address wounds and promote healing through authentic storytelling on YouTube.

Example Strategies:

  • Share personal stories or experiences that resonate with your audience's struggles or challenges.

  • Be vulnerable and authentic, creating a sense of connection and empathy.

  • Offer solutions, tips, or resources that can help your viewers overcome their obstacles and embark on their own healing journeys.

  • Create a supportive community on your YouTube channel, where viewers can share their stories, offer advice, and find inspiration from one another.

Future-focused and Innovative Content: Embrace the influence of Aquarius by creating future-focused and innovative content on YouTube.

Example Strategies:

  • Explore emerging trends, technologies, or concepts relevant to your industry and incorporate them into your YouTube videos.

  • Position yourself as a thought leader on the cutting edge.

  • Experiment with unconventional approaches to content creation, such as unique editing styles, creative storytelling techniques, or interactive elements that engage and captivate your audience.

  • Collaborate with other YouTubers or creators in your niche to foster a sense of community and showcase the collective power of innovative ideas.

YouTube Shorts
♄

Under the influence of Saturn, we are presented with several opportunities. One, this is an excellent time to present core, immutable material, as Saturn is especially strong in Aquarius as one of its two co-rulers. Factual, big-picture data in your YouTube Shorts that presents a clear path forward and an opportunity for them to not only take in what they need but has a clear call to action to commit to making changes or investing themselves (financially, time, heart) into a long-term solution.

Second, Saturn is all about commitment and investment, building upon what assets we already have, and meeting the challenge face to face. There is a no-nonsense approach to this transit, where you can directly address the matters at hand, without any frills. Shorts created at this time are meant to appeal to more series followers, who have been previously exposed to your content, and who don't need warming up, but just a nudge to take the next step.

Some potential CTAs for shorts could be to book a call, watch a video, sign up for more information, have an assessment, or fill out an application.

Shorts are excellent for recaps, and retargeting with content you've already presented.

Marketing Advice:

Commitment to Consistency: Utilize the transit of the Moon in Aquarius conjunct YouTube Shorts' natal Saturn to establish a commitment to consistency in creating and publishing short-form videos.

Example Strategies:

  • Set a regular schedule for uploading YouTube Shorts and stick to it.

  • Consistency builds trust and helps your audience anticipate and engage with your content.

  • Develop a content plan that aligns with your brand and target audience.

  • Identify themes or series that you can explore in your Shorts to maintain a cohesive and recognizable presence.

  • Experiment with different formats and styles within the constraints of YouTube Shorts to keep your content fresh and engaging.

Core Foundational Content: Leverage Saturn's influence to create core foundational content within your YouTube Shorts that provides value and establishes your expertise.

Example Strategies:

  • Share tips, tutorials, or educational content through YouTube Shorts, focusing on your area of expertise. This helps position you as a reliable and knowledgeable resource.

  • Create short, concise videos that address common pain points or challenges faced by your audience.

  • Provide practical solutions or actionable advice within the limited time frame of Shorts.

  • Consider repurposing or adapting longer-form content from your YouTube channel or other platforms into bite-sized Shorts that deliver quick, valuable insights.

Building Long-Term Results: Leverage YouTube Shorts' platform to build long-term results by engaging with the community, collaborating, and encouraging audience interaction.

Example Strategies:

  • Respond to comments on your YouTube Shorts and engage in conversations with your audience. This fosters a sense of community and encourages viewers to keep coming back for more.

  • Collaborate with other creators or participate in trending challenges within the YouTube Shorts community. This expands your reach, exposes you to new audiences, and increases engagement.

  • Encourage viewers to share and interact with your Shorts by asking questions, inviting comments, or incorporating interactive elements such as polls or quizzes.

YouTube Live
MC

A perfect transit to host a YouTube Live. The Moon is conjunct with YouTube Live's natal Midheaven in Aquarius. The Midheaven rules our reputation, what we're known for in our field, excellence, expertise, and overall success, and the attention we receive as a result. In the sign of Aquarius what is being highlighted here is innovation, future-proofed approaches, and cutting-edge material, with extra emphasis on the big-picture approach. What is unique about what you do? What is unconventional about your approach? What is your signature style, methodology, and how does it differ from what is traditionally done? Why is this a big deal?

Emphasizing these things in your YouTube Live content, while using YouTube Live to give a big broad overview, focused on creating context to these new and radical ideas, giving them perspective, and isolating your solution amongst a sea of other (more inferior or outdated approaches) can help skyrocket your brand and business to new heights while expanding your reach.

Marketing Advice:

Build Your Expert Status: Leverage the transit of the Moon in Aquarius conjunct YouTube Live's natal Midheaven to elevate your reputation and establish yourself as an expert in your niche.

Example Strategies:

  • Identify your areas of expertise and create live stream topics that align with your knowledge and passions.

  • Position yourself as a go-to resource in your field.

  • Promote your YouTube Live sessions in advance to generate excitement and anticipation.

  • Highlight the value and expertise you'll be sharing during the live stream to attract your target audience.

  • Engage with viewers during the live stream by answering questions, providing insights, and demonstrating your expertise in real-time.

Embrace Innovation and Unconventional Approaches: Embrace the Aquarian influence to bring innovation and unconventional approaches to your YouTube Live sessions, capturing the attention of your audience.

Example Strategies:

  • Experiment with unique formats or themes for your YouTube Live sessions. Incorporate interactive elements, guest interviews, or live demonstrations to make your content stand out.

  • Stay up to date with the latest trends and technologies in live streaming.

  • Explore new features or tools that YouTube offers for live sessions and find creative ways to utilize them.

  • Encourage audience participation and engagement during your live streams.

  • Use polls, chat features, and Q&A sessions to involve your viewers and create a sense of community.

Engage with Communities and Amplify the Collective: Leverage YouTube Live as a platform to engage with communities, foster connections, and amplify the collective voice.

Example Strategies:

  • Collaborate with other content creators or experts in your field for joint YouTube Live sessions. This cross-promotion exposes you to new audiences and strengthens your community connections.

  • Invite viewers to participate in your YouTube Live sessions by asking for their input, suggestions, or questions beforehand.

  • Incorporate their ideas into your live stream to create a sense of co-creation.

  • Consider hosting live events or discussions that address pressing topics or challenges faced by your community.

  • Encourage meaningful conversations and provide a platform for collective learning.

At the middle & end of Aquarius Energy - Beginning on the 2nd day of Aquarius Energy:


YouTube Videos, Engagement & SEO
♀ ♆⨀  ☿

Wahhhooooooo, Venus, Neptune, Sun, and Mercury walk into a bar...that's it, that's the transit. And boy is it a doozy (in a good way of course). The conjunction here with the transit Moon conjunct YouTube Videos' natal Sun in its combined charts operates like a New Moon, or the beginning of a new cycle, while also pointing a big spotlight on what you're sharing in your content.

Matched with Venus (sharing what you love, your values, sales, aesthetics), Mercury (teaching, information, knowledge, processing, decision making, commerce), and Neptune (storytelling, dreams, unconscious needs, intuition), all in the social media sign of Aquarius and we have a powerhouse transit at our feet.

This is an excellent time for any big-picture content you wish to share, especially if it's overflowing with luscious valuable insights, AHAs, and some dreamy stories, or emotion-inducing and connecting rapport with your audience. Only you know what they need, and what their bigger struggles are. Can you provide a numbing agent to the pain and take them on an adventure? How can you conjure up vivid imagery, inspiration and speak to their heart (and yours)?

Covering content that you really care about, that has a big impact on them that's loaded with your personal touch, and perspectives, and provides clarity and solutions, or how-to's are very well received at this time.

Marketing Advice:

Align with Your Values and Passion: Leverage the transit of the Moon in Aquarius conjunct YouTube's natal Venus to align your content with your values and passions, creating an authentic and engaging presence on the platform.

Example Strategies:

  • Identify the core values that resonate with your brand or message.

  • Develop YouTube content that reflects these values and connects with your target audience on a deeper level. Infuse your videos with passion, enthusiasm, and authenticity.

  • Let your genuine excitement for your topic shine through in your delivery, captivating viewers and building trust.

  • Craft compelling stories around your brand, products, or experiences. Use storytelling techniques to engage emotions, inspire action, and foster a sense of connection with your audience.

Embrace the Power of Storytelling: Harness the influence of Neptune during the transit to elevate your storytelling capabilities on YouTube, captivating and enchanting your viewers.

Example Strategies:

  • Create narrative-driven content that takes your audience on a journey.

  • Use visual storytelling techniques, such as imagery, music, and pacing, to enhance the emotional impact of your videos.

  • Incorporate elements of the dream and the imagination into your content.

  • Explore creative ways to communicate your message and captivate your audience's attention.

  • Tap into your intuition and use it as a guide in creating YouTube videos. Trust your instincts when it comes to the flow, structure, and delivery of your content.

Increase Awareness and Engagement: Leverage the influence of the Sun to increase awareness, shine a spotlight on your YouTube channel, and engage your audience through launches, promotions, and announcements.

Example Strategies:

  • Plan and execute well-timed launches or promotions on your YouTube channel.

  • Build anticipation, create buzz, and generate excitement among your audience.

  • Utilize the natural spotlight of the Sun to deliver impactful announcements or introduce new products, services, or initiatives on your YouTube channel.

  • Leverage open carts and limited-time offers to drive sales and cash flow.

  • Create a sense of urgency and exclusivity to motivate viewers to take action.

Deliver Educational and Informative Content: Leverage the influence of Mercury to deliver educational and informative content on YouTube, positioning yourself as a valuable resource in your niche.

Example Strategies:

  • Develop e-commerce tutorials, how-to guides, or educational series that provide practical insights and value to your viewers.

  • Share research findings, industry trends, or thought leadership content on your YouTube channel, establishing yourself as an authority in your field.

  • Engage in meaningful discussions and foster a learning community by encouraging viewers to ask questions, leave comments, and participate in interactive elements within your videos.

YouTube Ads
♆ Rx Chiron Rx

If you're planning on running YouTube Ads at this time, it's important to make sure you're addressing core issues, providing direct information, factual truth, and solutions. During this transit, we have Moon conjunct natal Neptune and Chiron both retrograde in Aquarius in the YouTube Ads chart.

This means they're looking for tangible solutions, not dancing around the bush. Your targeted ads will be focused on clients with higher awareness, who understand their needs enough to appreciate the high-value information you provide them in your ads.

Marketing Advice:

Speak the Truth and Emphasize Realism: Leverage the influence of Neptune Retrograde during the transit to ensure your YouTube Ads communicate truth, clarity, and groundedness to your audience.

Example Strategies:

  • Craft compelling and authentic ad narratives that resonate with your target audience.

  • Emphasize transparency and honesty in your messaging to build trust and credibility.

  • Avoid misleading or exaggerated claims in your YouTube Ads.

  • Focus on delivering realistic expectations and tangible benefits of your products or services.

  • Use storytelling techniques to engage emotions and create a genuine connection with viewers. Share relatable stories that highlight how your offerings can address their needs or pain points.

Apply Intuitive and Innovative Formats: Harness the intuitive application of ideas during the transit to create innovative and captivating YouTube Ads that stand out from the crowd.

Example Strategies:

  • Experiment with unconventional ad formats, such as interactive videos, 360-degree experiences, or augmented reality, to engage viewers and leave a lasting impression.

  • Tap into your intuition to understand the desires, preferences, and pain points of your target audience.

  • Tailor your YouTube Ads to resonate with their needs and aspirations. Leverage emerging trends and technologies on YouTube, such as influencer collaborations, shoppable ads, or user-generated content, to drive engagement and create a sense of community.

Address Wounds and Facilitate Healing: Capitalize on the influence of Chiron Retrograde to address wounds, take action, and foster positive changes through your YouTube Ads.

Example Strategies:

  • Identify the challenges or pain points that your target audience may be facing.

  • Position your products or services as solutions that can help alleviate their struggles.

  • Create empowering ad campaigns that inspire viewers to overcome obstacles, embrace personal growth, and embark on transformative journeys.

  • Encourage viewer interaction and engagement with your YouTube Ads.

  • Provide opportunities for them to share their experiences, ask questions, and connect with others facing similar challenges.

Embrace Aquarius' Future-Focused and Collective Influence: Leverage the Aquarian energy of future, innovation, rebellion, and collective engagement to create impactful YouTube Ads.

Example Strategies:

  • Highlight how your offerings are at the forefront of innovation and technology, catering to the evolving needs of your audience.

  • Feature user-generated content or testimonials in your YouTube Ads to foster a sense of community and social proof.

  • Incorporate social causes or initiatives that align with your brand values, demonstrating your commitment to the collective and engaging viewers in meaningful conversations.

YouTube Shorts
♃

Luck is on your side, under this transit we see the Moon conjunct natal Jupiter in Aquarius in YouTube Shorts combined charts. Jupiter rules publishing, teaching, abundance, cash flow, growth, and things just generally work in your favor.

Under Aquarius, we can see growth in terms of following, expansion of ideas, awareness of our subscribers, and opportunities for increased sales. Share what you love, have fun with it, explore new innovative ideas, use your shorts as a trailer, a warm-up, a preview, or a recap, or get them excited with a clear CTA that drives growth or sales to your list, or funnel. They're more likely to take risks at this time and are looking for an adventure.

Marketing Advice:

Embrace Publishing and PR Opportunities: Leverage the influence of Jupiter during the transit to maximize your publishing and PR opportunities on YouTube Shorts.

Example Strategies:

  • Regularly publish high-quality and engaging short videos on YouTube Shorts to increase your visibility and reach a wider audience.

  • Optimize your video titles, descriptions, and hashtags to improve discoverability and attract more viewers to your YouTube Shorts content.

  • Collaborate with influencers, industry experts, or content creators within your niche to expand your network and reach new audiences.

Share Educational and Inspirational Content: Tap into Jupiter's influence on teaching and personal growth to create educational and inspirational YouTube Shorts content.

Example Strategies:

  • Create concise and impactful tutorials, how-to videos, or educational snippets that provide value and insights to your viewers.

  • Share personal stories of growth, resilience, or success that inspire and motivate your audience.

  • Invite guest experts or influencers to share their knowledge and expertise through collaborative YouTube Shorts.

Focus on Financial Gains and Monetization: Capitalize on Jupiter's association with financial gains to explore monetization opportunities for your YouTube Shorts content.

Example Strategies:

  • Optimize your YouTube Shorts content for monetization features, such as advertisements, memberships, or merchandise shelf, to generate revenue from your videos.

  • Promote your products, services, or affiliate partnerships through concise and compelling calls to action in your YouTube Shorts.

  • Consider cross-promotion or brand partnerships that align with your content and can provide additional financial benefits.

Embrace the Future and Innovation: Leverage the Aquarian energy of innovation and the collective to create YouTube Shorts content that looks toward the future.

Example Strategies:

  • Experiment with emerging formats and trends on YouTube Shorts, such as augmented reality effects, interactive elements, or gamification, to engage your audience.

  • Create content that explores futuristic concepts, new technologies, or unconventional ideas, sparking curiosity and discussion among viewers.

  • Engage with your YouTube Shorts community by encouraging comments, likes, and shares, fostering a sense of collective involvement and active participation.

TWITTER

At the beginning of Aquarius Energy - Lasting for the 1st day of Aquarius Energy:


Twitter Posts
⨀ ☿ ♆ ☋ ♀

Quite the party! This transit is activating the natal Sun, Mercury, Neptune, South Node, and Venus in Aquarius in Twitter's combined charts. One of the things we've learned about Twitter is that everyone has an opinion, and on Twitter, few are afraid to share it. But these new, diverse, and varying perspectives are what keep the platform alive and engaging, and under this transit, we're seeing a lot of activity.

The activation to the Sun by the transit Moon creates a 'new moon' like effect, indicating the beginning of a new cycle and an opportunity to introduce your content, ideas, or perspectives to a new audience, as well as bringing the necessary attention and spotlight for them to take hold. We also see Mercury involved which is about sharing information, ideas, data, news, insights, and teaching. Neptune is also throwing its hat in the ring, adding a flair for storytelling, visuals, detachment from reality, and an intuitive, subconscious, or spiritual approach to matters at hand.

With the activation of the South Node this is likely content you've already addressed in the past or is based upon content you've already explored or is founded upon core concepts of your framework, if it's not you may wish to lean into that at this time, and use this period to re-share content you've already posted (maybe with an update, a new perspective, or to further create engagement with your followers). You can also use this period to allude to content or themes you've previously covered on another platform.

Threads (South Node) are an excellent way to bring this content (Mercury), or a story to the fore (Neptune) and provide helpful resources (Venus).

With the addition of Venus you may use this period to share content that's important to you, that inspires passion, speaks to your values, and that also drives sales.

Marketing Advice:

Spotlight Your Content and Announcements: Utilize the Sun's influence to bring awareness and create a spotlight for your content and announcements on Twitter.

Example Strategies:

  • Launch new products, services, or initiatives through attention-grabbing tweets that highlight their unique features and benefits.

  • Announce limited-time offers, promotions, or special events using compelling and concise Twitter posts.

  • Leverage trending topics or hashtags to amplify the reach and visibility of your announcements on Twitter.

Share Valuable Information and Insights: Capitalize on Mercury's association with e-commerce and information to share valuable knowledge and engage your audience on Twitter.

Example Strategies:

  • Post informative tweets that provide tips, tricks, or industry insights relevant to your niche, positioning yourself as an expert in your field.

  • Share educational content, such as blog articles, guides, or tutorials, using concise and engaging Twitter posts with accompanying links or visuals.

  • Host Twitter chats or Q&A sessions to encourage interaction and address your audience's questions or concerns.

Embrace Storytelling and Intuition: Harness Neptune's influence to incorporate storytelling and tap into your intuition when crafting your Twitter posts.

Example Strategies:

  • Craft compelling narratives or mini-stories within your tweets, using vivid language and imagery to evoke emotions and engage your audience.

  • Experiment with visual content, such as infographics, GIFs, or videos, to convey your message and capture attention.

  • Trust your instincts when creating Twitter posts, allowing your intuition to guide you towards content that resonates with your audience.

Repurpose and Reintroduce Past Content: Draw upon the energy of the South Node to revisit and repurpose your past content, reintroducing it to your Twitter audience.

Example Strategies:

  • Share tweets that highlight your most popular or impactful blog articles, videos, or podcasts from the past, encouraging new and existing followers to engage with the content.

  • Create Twitter threads that revisit and expand upon previous topics or discussions, providing fresh insights and inviting audience participation.

  • Repost evergreen content or updates from your archives, ensuring your Twitter audience has access to valuable information they may have missed.

Convey Your Values and Drive Sales: Leverage Venus' influence to showcase your values and drive sales through your Twitter posts.

Example Strategies:

  • Craft tweets that align with your brand's values, mission, or social causes, allowing your audience to connect with your purpose and ideals.

  • Promote your products or services using persuasive language and appealing visuals, emphasizing their value and benefits.

  • Offer exclusive discounts, incentives, or limited-time offers to incentivize your Twitter followers to make a purchase.

Twitter Spaces
☾ ♄

Here we see a lunar return in Aquarius for Twitter Spaces, as well as a transit Moon conjunct natal Saturn. There is a great opportunity here to bring things 'full circle' by hosting or participating in Twitter Spaces that are aligned with your foundational content and teachings.

A lunar return brings the public full circle to themes under the influence of Aquarius (the future, innovation, rebellion, science, technology, humanity, collective growth), and aligns our values with new approaches, innovations, and ideas that can help us better ourselves and our world. With Saturn, we are making new commitments, willing to put the work in, and aren't rushing results. We know that progress and success take time, and we're in it for the long haul.

Here is a great time to explore some of your more serious or intensive subjects that your community would benefit from applying more deeply in their lives. We are focused now on mastery and are inspired by the building of wealth, stability, and a better world.

Marketing Advice:

Establish Commitment to Twitter Spaces: Utilize Saturn's influence to establish commitment and consistency in hosting Twitter Spaces sessions.

Example Strategies:

  • Create a regular schedule for your Twitter Spaces sessions, whether it's weekly, bi-weekly, or monthly, and communicate this schedule to your audience.

  • Deliver valuable and engaging content during each session, ensuring that your audience feels that their time spent in your Twitter Spaces is worthwhile.

  • Collaborate with other creators or experts in your industry to bring diverse perspectives and attract a broader audience to your Twitter Spaces.

Focus on Foundational Content: Harness Saturn's energy to focus on creating strong foundational content for your Twitter Spaces.

Example Strategies:

  • Prepare in advance by developing a clear structure and outline for your Twitter Spaces sessions, ensuring that your content is well-organized and flows smoothly.

  • Provide educational or informative content that aligns with your expertise, offering valuable insights and actionable takeaways to your audience.

  • Consider recording your Twitter Spaces sessions and repurposing them as podcast episodes or YouTube videos, extending their reach and visibility.

Embrace the New Cycle: Embrace the energy of the lunar return as a fresh start for your Twitter Spaces and seize opportunities for growth and innovation.

Example Strategies:

  • Announce and promote your Twitter Spaces' relaunch or new cycle, inviting your existing followers and encouraging them to invite others to join the community.

  • Experiment with new formats, themes, or interactive elements to keep your Twitter Spaces sessions engaging and dynamic.

  • Encourage audience participation through polls, Q&A sessions, or live discussions, fostering a sense of community and creating a space for meaningful interactions.

Emphasize Future-focused Topics: Leverage the influence of Aquarius to focus on future-oriented topics and trends in your Twitter Spaces.

Example Strategies:

  • Research and discuss emerging trends, technologies, or industry developments during your Twitter Spaces sessions, positioning yourself as a thought leader in your niche.

  • Invite guest speakers or experts who can share insights and perspectives on future innovations or advancements relevant to your audience.

  • Encourage participants to share their visions, ideas, or predictions for the future, fostering an engaging and collaborative environment within your Twitter Spaces.

Foster a Sense of Community: Utilize Twitter Spaces to build a strong and supportive community around your brand or content.

Example Strategies:

  • Engage with your audience during and after your Twitter Spaces sessions, responding to questions, comments, or direct messages to foster a sense of connection.

  • Create a dedicated hashtag for your Twitter Spaces community, encouraging participants to share their experiences, insights, or key takeaways using the hashtag.

  • Consider hosting themed or topic-specific Twitter Spaces sessions to cater to specific interests within your community and encourage deeper engagement.

At the middle & end of Aquarius Energy - Beginning on the 2nd day of Aquarius Energy:


Twitter Community Spaces
♄ Rx

Unlike the transit above for Twitter Spaces in the first half of Aquarius, the second half of Aquarius creates a counter-effect for Twitter Community Spaces. Here we see the Moon conjunct Twitter Community Spaces natal Saturn retrograde in Aquarius, which implies a community that is not ready to commit.

This can be an excellent time to broadly cover core and foundational content and themes with your community with an emphasis on discussion, exploration, and what is involved in application. At this point, they are in the decision-making stage and are not ready to say yes. The approach should be kept lighter, with a focus on playing with ideas, rather than on direct application.   Here you're laying the groundwork for future commitment and yields in your business, and are simply planting seeds that will take hold at a later date. An important period, but one that cannot be rushed.

Marketing Advice:

Revisit Foundational Content: Leverage Saturn Retrograde's energy to revisit and re-explore your foundational content within your Twitter Community Spaces.

Example Strategies:

  • Host sessions where you revisit and discuss previous topics or themes that were popular or highly engaging in the past. Encourage participants to contribute new insights or perspectives.

  • Share relevant and valuable content from the past that aligns with your community's interests and goals. Repurpose existing content or share throwback posts that sparked meaningful discussions.

  • Engage your audience by asking for feedback or suggestions on which foundational topics they would like to revisit or delve deeper into, ensuring their input shapes the content you share.

Question Existing Systems and Structures: Embrace Saturn Retrograde's influence to question and explore the systems and structures within your Twitter Community Spaces.

Example Strategies:

  • Facilitate discussions around the current community guidelines, rules, or processes to gather feedback from your community members. Adapt or refine these systems based on their input to create a more inclusive and engaging space.

  • Encourage open and honest conversations about the challenges or limitations of your community spaces. Invite participants to share their ideas for improvement and consider implementing changes that align with their suggestions.

  • Explore innovative tools or features available on Twitter that can enhance the functionality and interactivity of your community spaces. Experiment with new ways to engage your audience and foster connections within the community.

Embrace Unconventional Approaches: Emphasize the influence of Aquarius by embracing unconventional approaches within your Twitter Community Spaces.

Example Strategies:

  • Encourage participants to think outside the box and share their unique perspectives, ideas, or solutions to common problems or challenges. Create an environment that values diversity and celebrates unconventional thinking.

  • Explore emerging technologies or trends that can enhance the community experience on Twitter. Integrate interactive elements, such as polls, quizzes, or challenges, to promote engagement and a sense of fun.

  • Collaborate with other creators or experts who have innovative approaches to community building. Invite them to share their experiences and insights, fostering a spirit of collective learning and exploration.

Cultivate a Utopian Community: Harness the utopian ideals of Aquarius to cultivate a supportive and inclusive community within your Twitter Community Spaces.

Example Strategies:

  • Promote active participation and mutual support within the community. Recognize and highlight the contributions of community members, fostering a sense of belonging and empowerment.

  • Organize community-driven initiatives or campaigns that focus on social causes or positive change. Encourage your community to come together and make a collective impact.

  • Create spaces for sharing stories or personal experiences that align with the values of your community. Emphasize empathy, understanding, and inclusivity in your interactions and content.

Twitter Posts
♅♆♄

In the second half of Aquarius, we see the Moon transit natal Uranus, Neptune, and Saturn in Aquarius in Twitter's combined charts. These three are big players, with Uranus focusing on the future, innovation, change, upheaval, shocks, and rebellion, Neptune on the dream, the vision, detachment, storytelling, and Saturn on commitment, tangibles, and work. 

In many ways these planets couldn't be more different from each other, making it hard to know how to utilize this transit. Some of the most powerful ways to leverage this period are to not shy away from shocking or unexpected content, that challenges our previously held ideas, tell stories with a grounded focus, outline a path forward, use threads to present core content, and ask deeper questions, showing how this core content is a part of our shared stories and lessons, and how we can innovate new approaches to outdated information.

Marketing Advice:

Embrace Innovation and Unconventional Approaches: Harness the energy of Uranus to drive innovation and explore unconventional approaches in your Twitter Posts.

Example Strategies:

  • Experiment with new and emerging content formats, such as interactive polls, quizzes, or challenges, to engage your audience and encourage participation. Infuse your posts with a sense of uniqueness and originality.

  • Incorporate visually appealing elements, creative storytelling techniques, or unexpected angles to captivate your followers.

  • Stay up-to-date with the latest trends and technological advancements relevant to your niche. Leverage new features or tools on Twitter to deliver fresh and exciting content experiences.

Utilize Storytelling and Tap into the Dream: Tap into Neptune's influence to master the art of storytelling and create captivating narratives within your Twitter Posts.

Example Strategies:

  • Craft compelling and emotionally resonant stories that connect with your audience on a deeper level. Share personal anecdotes, experiences, or testimonials that evoke emotions and inspire engagement.

  • Use visual elements, such as images, videos, or GIFs, to enhance the storytelling experience. Choose visuals that align with the themes and messages you want to convey to create a powerful impact.

  • Tap into the collective unconscious and explore the symbolism and archetypes that resonate with your audience. Infuse your posts with elements of mystery, inspiration, or wonder to spark curiosity and intrigue.

Establish Commitments and Core Foundational Content: Leverage Saturn's energy to establish solid commitments and develop core foundational content within your Twitter Posts.

Example Strategies:

  • Define clear objectives and goals for your Twitter Posts. Commit to a consistent posting schedule and deliver valuable content that aligns with the interests and needs of your audience.

  • Develop a strong brand voice and messaging that resonates with your target audience. Consistently communicate your values, expertise, and unique selling points to build trust and credibility.

  • Create a repository of evergreen content that serves as a foundation for your Twitter Posts. This content should provide timeless value and be easily accessible for both new and existing followers.

Foster Community and Collaboration: Emphasize the influence of Aquarius by fostering a sense of community and encouraging collaboration within your Twitter Posts.

Example Strategies:

  • Engage with your audience through interactive discussions, Q&A sessions, or Twitter chats. Encourage followers to share their opinions, insights, and experiences, creating a sense of community and active participation.

  • Collaborate with other influencers, experts, or brands in your niche to cross-promote each other's content and reach a wider audience. Foster a spirit of cooperation and mutual support within your Twitter community.

  • Highlight user-generated content and celebrate the achievements, milestones, or contributions of your followers. This builds a sense of belonging and encourages a collective mindset.

LINKEDIN

At the beginning of Aquarius Energy - Lasting for the 1st day of Aquarius Energy:


LinkedIn Posts, Articles, Lead Gen
♆♂

Paint the dream, inspire the action. Under this transit of the Moon conjunct natal Neptune and Mars in Aquarius in LinkedIn's combined charts we are being asked to tap into the collective story that your brand fits into.

What story is occurring in their head, what stories are they telling themselves about themselves?

What do they believe (about themselves, the problem, the solution)?

Joining the story in their mind, and then steering the direction of that story towards inspired action is the key to sales and business growth on your LinkedIn during this transit. The truth is no matter what you're sharing at this time, it's important to keep in mind that there is already a running dialogue about this topic that has been occurring inside of them.

Maybe they're not fully aware of it, maybe they just have a story on loop, and there's missing information, but there is always something running, and often it's the story they tell themselves about who they are. There are in fact two running dialogues, one often being louder than the other, telling them they're a failure, that they're not good enough, and noticing and nitpicking every flaw.

The other dialogue is the idyllic vision of themselves that they hold. The version of themselves that is successful, happy, does everything perfectly, is capable, strong, healthy, and abundant. They are always striving towards the ideal vision, and the products they buy and solutions they invest in are about fulfilling the desire to become who they know they can be.

Knowing who that person is, even if imaginary is the key to the story you tell them in your writing. It's the key to joining the conversation in their head, and the key to presenting a solution that will relieve their stress, provide them with a clear path forward to channel their energy into and take the sting away from them attacking themselves.

Under this transit, if you have done your research, your content should allude to these themes (not directly) but the structure of your content is based upon elevating who they know they are in connection to your solution, and de-escalates the failed version of themselves by shifting the blame off of them and onto something else.

Mars is about clear CTAs and inspired action. Invite them through new perspectives to take action, and move towards what they know is possible, make it easy for them by simplifying what they need to do, and help them to get quick, efficient results.

Marketing Advice:

Embrace Storytelling and Inspire with the Dream: Harness Neptune's influence to weave captivating stories and inspire your LinkedIn audience with the power of the dream.

Example Strategies:

  • Craft engaging LinkedIn posts that tell compelling narratives. Share personal experiences, successes, or challenges that connect with your audience on an emotional level.

  • Use vivid and descriptive language to paint a picture of possibilities and aspirations. Inspire your readers by showcasing the transformative potential of their dreams and goals.

  • Leverage the power of visual content, such as images, infographics, or videos, to complement your storytelling and enhance the impact of your messages.

Take Decisive Action and Drive Results: Leverage Mars' energy to take bold action, drive momentum, and achieve tangible results on LinkedIn.

Example Strategies:

  • Create clear and compelling CTAs (Call-to-Actions) in your LinkedIn posts, encouraging your audience to take specific actions, such as visiting your website, downloading a resource, or signing up for a newsletter.

  • Regularly review and optimize your LinkedIn profile, ensuring it effectively communicates your expertise, value proposition, and offerings. Take action to improve and update your profile based on audience feedback and evolving trends.

  • Engage proactively with your LinkedIn connections and groups. Initiate conversations, respond to comments, and provide valuable insights that demonstrate your expertise and establish credibility.

Embrace Innovation and the Future: Emphasize the influence of Aquarius by embracing innovation, staying ahead of trends, and positioning yourself as a thought leader on LinkedIn.

Example Strategies:

  • Stay updated with the latest industry trends, innovations, and emerging technologies. Share your insights and perspectives on these topics through LinkedIn posts, articles, or engaging discussions.

  • Experiment with new LinkedIn features and formats, such as LinkedIn Live, LinkedIn Polls, or LinkedIn Stories, to engage your audience and create interactive content experiences.

  • Position yourself as a forward-thinking professional by sharing your vision for the future, highlighting upcoming trends, or offering thought-provoking insights that stimulate discussions and inspire others.

Foster Community Engagement: Leverage the collective mindset of Aquarius to foster community engagement and build meaningful connections on LinkedIn.

Example Strategies:

  • Participate actively in LinkedIn groups relevant to your industry or areas of expertise. Contribute valuable insights, answer questions, and engage in discussions to establish yourself as a trusted and respected community member.

  • Collaborate with other professionals or organizations on LinkedIn to co-create content, host joint webinars or events, or share resources. This collaborative approach fosters community growth and expands your reach.

  • Regularly engage with your LinkedIn connections by commenting on their posts, sharing their content, and offering support. Cultivate meaningful relationships based on mutual respect and support.

LinkedIn Groups
Chiron Rx

The focus during this transit is to address clearly what they're struggling with (make sure you've done your research) and present a new, innovative approach to it, that inspires them to take action.

How have you solved this core issue?

How have you helped others, in varying industries and walks of life to solve it?

How customizable is it, and how applicable?

By knowing the language your audience uses to describe their problems, and including yourself (and acknowledging your own challenges or flaws) in what you're sharing, you build rapport and align yourself with them, their values, their needs, their wants, and make the solution possible for them.

Marketing Advice:

Foster a Healing Environment: Leverage the energy of Chiron Retrograde to create a supportive and healing environment within your LinkedIn Groups.

Example Strategies:

  • Encourage open and respectful discussions within your LinkedIn Groups where members can share their challenges, experiences, and seek guidance from the community.

  • Facilitate opportunities for members to connect, support one another, and offer constructive feedback or solutions to address their specific needs or wounds.

  • Promote a culture of empathy, understanding, and non-judgment within your LinkedIn Groups, allowing members to feel safe and supported in sharing their vulnerabilities.

Embrace Unconventional Approaches: Emphasize Aquarius' influence by embracing unconventional approaches to foster healing and growth within your LinkedIn Groups.

Example Strategies:

  • Experiment with innovative formats such as live Q&A sessions, virtual workshops, or interactive discussions to engage and involve your group members in meaningful conversations.

  • Encourage members to think outside the box and share unconventional perspectives, ideas, or solutions related to the topics discussed within the group.

  • Invite guest speakers or experts who specialize in unique healing modalities or alternative approaches to contribute to the group discussions.

Facilitate Collaborative Learning and Growth: Use the collective energy of Aquarius to foster collaboration, learning, and growth within your LinkedIn Groups.

Example Strategies:

  • Organize group projects or challenges where members can collaborate and collectively work towards a shared goal or outcome.

  • Host virtual events such as webinars, panel discussions, or workshops that offer valuable insights, learning opportunities, and encourage group members to share their expertise or experiences.

  • Promote active participation and engagement within the group by encouraging members to ask questions, share resources, and contribute to the collective knowledge and growth of the community.

Encourage Self-Reflection and Awareness: Despite the potential for obscured awareness due to Chiron Retrograde, encourage self-reflection and individual healing within your LinkedIn Groups.

Example Strategies:

  • Prompt group members to engage in self-reflection exercises or journaling prompts related to the topics discussed within the group. Encourage them to explore their own wounds, challenges, and growth opportunities.

  • Share resources, articles, or expert insights that can help group members gain a deeper understanding of their individual wounds and empower them to take action towards healing.

  • Facilitate accountability partnerships or small group discussions where members can provide support, encouragement, and hold each other accountable for their individual healing journeys.

At the middle & end of Aquarius Energy - Beginning on the 2nd day of Aquarius Energy:


LinkedIn Groups
♆ Rx

The key to this transit is to remove any distractions, dance around the bush or fillers, and get right to the point. Thinking is clearer, solutions are more apparent, and awareness is higher. Taking a birds-eye view approach to your material, focusing on the big picture, and simplifying or innovating the material, using examples they understand will help them to feel less overwhelmed, build connection and trust for you, and also lay out a path they can follow to get results.

Marketing Advice:

Embrace Authentic and Transparent Communication: Utilize the clarity and truth-seeking energy of Neptune Retrograde to foster authentic and transparent communication within your LinkedIn Groups.

Example Strategies:

  • Encourage open and honest discussions where group members can share their thoughts, experiences, and insights without fear of judgment.

  • Promote active listening and empathy within the group, allowing members to feel heard and understood.

  • Share valuable and transparent information related to industry trends, challenges, or success stories to foster a sense of trust and authenticity within the community.

Cultivate Innovative Ideas: Tap into Neptune Retrograde's intuitive energy to stimulate innovative ideas within your LinkedIn Groups.

Example Strategies:

  • Encourage group members to share creative and unconventional perspectives, solutions, or strategies related to the topics discussed within the group.

  • Organize brainstorming sessions or idea-sharing exercises that inspire out-of-the-box thinking and encourage the exploration of new approaches.

  • Facilitate collaborations and discussions that stimulate cross-pollination of ideas and foster a culture of innovation within the group.

Build a Supportive Community: Leverage the collective energy of Aquarius to foster a supportive and inclusive community within your LinkedIn Groups.

Example Strategies:

  • Encourage group members to support and uplift one another by sharing resources, providing constructive feedback, and offering assistance or guidance.

  • Organize networking events or virtual meet-ups where members can connect, build relationships, and expand their professional networks within the group.

  • Facilitate mentorship or peer-to-peer learning opportunities within the community, promoting a sense of collective growth and support.

Share Practical Insights and Resources: Ground Neptune Retrograde's intuitive energy by providing practical insights and resources to support the group members' professional development.

Example Strategies:

  • Curate and share relevant articles, case studies, or industry reports that offer practical tips, strategies, or tools for career advancement or business growth.

  • Host educational webinars or workshops where industry experts share their knowledge and provide actionable advice.

  • Encourage group members to share their own experiences, lessons learned, and practical insights to foster a culture of shared learning and professional growth.

LinkedIn Posts, Articles, Lead Gen
♅ Rx

Focusing on innovation that can be immediately implemented. Exploring deeper thinking, micro topics in a broad way, micro problems with an overarching theme, and content that unites what you've shared before in an easy-to-follow way is very beneficial for this transit.

Spend more time on subjects, don't jump around so much, focus on key uniting themes and core issues, bring attention to them, and weed out glitches, or cohesion issues. Help them with the application, implementation, and small solutions applied directly and efficiently.  Here we are looking for quick wins, that help to build momentum and position you as an expert in your field.

Too much information often simply overwhelms and creates resistance in your followers and connections where you become associated with the pain they're struggling with. Here we are all about removing the pain, by giving them helpful doses of dopamine hits they will get from taking quick action and simplifying their problems one bite at a time.

Marketing Advice:

Embrace Unconventional Approaches: Tap into the unconventional energy of Uranus Retrograde to bring fresh and unique approaches to your LinkedIn presence.

Example Strategies:

  • Experiment with different content formats, such as videos, infographics, or interactive posts, to capture attention and stand out from the crowd.

  • Challenge traditional industry norms and share thought-provoking insights that offer a fresh perspective on common topics within your LinkedIn posts.

  • Engage in alternative networking methods, such as hosting virtual brainstorming sessions or organizing unconventional meet-ups, to foster unique connections.

Spark Innovative Conversations: Leverage Uranus Retrograde's focus on internal innovation to spark innovative conversations within the LinkedIn community.

Example Strategies:

  • Initiate discussions or ask questions that encourage members to share their forward-thinking ideas, unique experiences, or unconventional approaches to common challenges.

  • Create LinkedIn polls or surveys to gather insights from the community and generate discussions around emerging trends or future possibilities.

  • Invite industry thought leaders or experts to share their innovative insights through interviews, guest posts, or collaborative content.

Embrace Change and Adaptability: Embrace the transformative energy of Uranus Retrograde to embrace change and adaptability within your LinkedIn strategy.

Example Strategies:

  • Regularly review and update your LinkedIn profile, ensuring it reflects your evolving goals, expertise, and industry trends.

  • Stay up to date with emerging technologies or trends within your industry and explore how you can incorporate them into your LinkedIn presence.

  • Experiment with new LinkedIn features, such as LinkedIn Live or LinkedIn Stories, to showcase your adaptability and willingness to embrace new platforms.

Foster a Community of Innovators: Build a LinkedIn community that fosters innovation, forward-thinking, and a collective mindset.

Example Strategies:

  • Highlight and promote innovative ideas or projects from within the LinkedIn community, giving recognition to those who embrace unconventional thinking.

  • Encourage collaboration and knowledge sharing among group members, creating a space where innovative ideas can be discussed, refined, and implemented.

  • Facilitate networking opportunities that connect individuals with shared innovative interests or goals, fostering a sense of community and collective growth.

PODCASTING

At the beginning of Aquarius Energy - Lasting for the 1st day of Aquarius Energy:


Apple Podcasts
Chiron Rx

Chiron rules the core wound. It is likely that you began your podcast focused on solving a very particular problem (wound). Under this transit, there is an opportunity to help your listeners and subscribers detach from the wound enough to implement changes that will support them in healing themselves or improving their problems. Think of it in terms of the big picture, focus on symptoms of problems or new methodologies or applications to your material.

Can you present your framework in a new way that de-escalates their struggle and instead gets them curious, or inspired to approach their problem in a new light, as a new person?

This can be a great time to interview guests who have unique approaches to solving their problems or challenges, ones who have overcome something significant or can share tips for your listeners to apply in their lives immediately. 

Marketing Advice:

Embrace Healing and Transformation: Harness the energy of Chiron Retrograde to create podcast content that addresses wounds, promotes healing, and fosters personal and collective growth.

Example Strategies:

  • Explore podcast topics that center around personal development, emotional well-being, and overcoming challenges, providing insights, guidance, and tools for healing and transformation.

  • Invite guests who have experienced personal growth or gone through transformative journeys to share their stories and lessons on your podcast.

  • Facilitate discussions that promote self-reflection, inner healing, and positive changes within your podcast episodes.

Encourage Community Engagement: Foster a sense of community and engagement among your podcast listeners, creating a space for collective support and growth.

Example Strategies:

  • Invite listeners to share their stories, experiences, and questions related to the podcast's themes, fostering a sense of connection and encouraging collective healing.

  • Create a platform for listeners to engage with one another, such as a dedicated community forum or social media group, where they can share insights, support each other, and continue conversations sparked by the podcast.

  • Feature listener stories or testimonials on your podcast, highlighting the positive impact of your content on their personal journeys.

Incorporate Innovative Storytelling: Infuse innovative storytelling techniques into your podcast episodes to captivate listeners and evoke emotional responses.

Example Strategies:

  • Experiment with different narrative formats, such as storytelling, interviews, panel discussions, or fictional narratives, to provide diverse and engaging content for your audience.

  • Incorporate elements of technology, such as sound effects, music, or immersive audio experiences, to enhance the storytelling and emotional impact of your podcast episodes.

  • Collaborate with other podcasters, storytellers, or artists to bring unique perspectives and creative approaches to your podcast episodes.

Seek Guest Experts and Collaborators: Collaborate with guest experts and thought leaders who can bring valuable insights and contribute to the healing and transformative nature of your podcast.

Example Strategies:

  • Reach out to professionals, therapists, coaches, or experts in relevant fields who can provide expert advice, tools, or strategies for healing and personal growth.

  • Explore partnerships or collaborations with other podcasters, content creators, or organizations that align with your podcast's themes and values, amplifying your reach and impact.

  • Host panel discussions or roundtable conversations that bring together multiple experts to provide diverse perspectives on healing and transformation.

Google Podcasts
☋

Here we see a transit of the Moon to Google Podcasts natal South Node in Aquarius. The South Node represents the past, whether it be past expertise, past content, familiarity, nostalgia, or seeds that have already been planted.

There is an opportunity here to potentially bring on an old guest, air an old episode, take pieces from several episodes like a top 10, share a before and after in reference to a previous episode, the evolution of a situation, goal, or project, an anniversary edition, or some of your best resources or suggestions to support your listeners. You can also use this time to cover topics that you have alluded to in the past, and use this opportunity to do a deep dive on them more fully.

Marketing Advice:

Repurpose and Reintroduce Past Content: Take advantage of the energy of the South Node to repurpose and reintroduce past podcast episodes, leveraging their value and integrating them with new insights and perspectives.

Example Strategies:

  • Identify popular or evergreen episodes from your podcast's archive that still hold relevance and value.

  • Introduce these past episodes to new listeners by highlighting their relevance in the current context or by reimagining them through updated introductions or fresh commentary.

  • Create compilation episodes or series that curate and repurpose past content around specific themes or topics, providing a new perspective or adding additional insights.

Blend Old and New Perspectives: Combine past content with new perspectives, creating a unique and engaging podcasting experience for your audience.

Example Strategies:

  • Invite guests or co-hosts who can provide fresh insights and perspectives on topics covered in past episodes, offering a blend of old and new viewpoints.

  • Revisit previous topics and explore how they have evolved or changed over time, incorporating new research, trends, or developments in your discussions.

  • Encourage listener participation by inviting them to share their own experiences, stories, or insights related to past podcast episodes, creating a collaborative and dynamic conversation.

Harness Technology for Innovation: Embrace innovative technologies and storytelling techniques to enhance the podcasting experience and captivate your audience.

Example Strategies:

  • Experiment with immersive audio experiences, such as binaural recordings or spatial sound, to create a more engaging and immersive listening environment.

  • Incorporate interactive elements, such as quizzes, polls, or listener challenges, into your episodes, encouraging audience participation and engagement.

  • Explore trans media storytelling by expanding podcast content across different platforms or mediums, such as video, blog posts, or social media, to reach a wider audience and provide a more comprehensive experience.

Foster a Sense of Community: Build a community around your podcast, connecting with your audience and encouraging their active participation and feedback.

Example Strategies:

  • Create a dedicated space, such as a Facebook group or forum, where listeners can connect with each other, share their thoughts, and engage in discussions related to your podcast episodes.

  • Host live Q&A sessions, AMA (Ask Me Anything) episodes, or virtual events where listeners can interact directly with you and other members of the podcasting community.

  • Feature listener testimonials or stories in your episodes, showcasing the impact of your podcast and fostering a sense of belonging and community among your audience.

At the middle & end of Aquarius Energy - Beginning on the 2nd day of Aquarius Energy:


Apple Podcasts
♆

This transit is highlighting the power of Neptune in Aquarius for exploring storytelling, the dream, uncovering unconscious patterns and behavior, and our ability to alter and improve the understanding of our audience by providing them with a context they’re familiar with.

One of the major challenges we have when it comes to solving our problems, envisioning other solutions, or applying new approaches to addressing our challenges is that we are often too ‘in’ them in order to see things from a different perspective and also that likely the solution is something that requires a creative or innovative approach or something that we’re not familiar enough with to even consider.

This is also a challenge as a business owner selling a product or service, your unique approach can be difficult to explain to an audience that is unaware or has no previous reference or first-hand experience with your methodology to know whether it’s for them or not, or if it will solve their problem. The key with this transit is to provide context using something they do understand or are familiar with, something that is mainstream enough that you can use it to compare to what you do. This removes the uncertainty, overwhelm, and confusion, and provides them a foundation in which to not only understand their challenges but also be open to new ways of approaching those problems and solving them.

Here with the transit Moon in Pisces conjunct the natal Neptune in Aquarius in the chart of Apple Podcasts we are being invited to leverage our own unique approaches, innovation, and future trends, to give our audience a new, and innovative approach and understanding of themselves, their challenges, and understanding how they're wired, through the power of storytelling, and helping them to visualize a new dream or new future.

This can be an opportunity to invite your audience into a new world and explore new concepts or ideas, especially ones that are cutting edge or possibly even controversial that can potentially solve their challenges with much less effort or complication. 

Marketing Advice:

Embrace the Power of Storytelling: Tap into the storytelling potential of Apple Podcasts and create podcast content that engages and captivates your audience.

Example Strategies:

  • Craft compelling narratives and story arcs within your podcast episodes, allowing listeners to connect emotionally and be drawn into the content.

  • Incorporate elements of suspense, mystery, or surprise to keep your audience engaged and eager to hear more.

  • Integrate personal anecdotes, real-life examples, or interviews with guests who have compelling stories to share.

Harness the Power of Intuition: Leverage the intuitive nature of Neptune to provide unique insights and perspectives in your podcast episodes.

Example Strategies:

  • Trust your intuition when selecting topics or guests for your podcast, allowing your authentic interests and curiosities to guide your content choices.

  • Encourage reflective and introspective discussions within your episodes, exploring deeper layers of meaning and inviting listeners to tap into their own intuition.

  • Emphasize the power of intuition in decision-making, problem-solving, or personal growth, providing practical guidance and exercises for listeners to develop their intuitive abilities.

Embrace Innovative Approaches: Embrace innovative approaches and techniques to stand out in the podcasting landscape.

Example Strategies:

  • Experiment with different podcast formats, such as narrative storytelling, audio dramas, or immersive soundscapes, to offer a unique and memorable listening experience.

  • Incorporate ambient sounds, music, or sound effects to create a rich and atmospheric backdrop for your podcast episodes.

  • Explore collaborative projects with other podcasters or creatives to bring fresh perspectives and collaborative storytelling to your content.

Foster a Sense of Community and Utopia: Cultivate a sense of community and inspire listeners to contribute to a collective vision of a better future.

Example Strategies:

  • Create opportunities for audience engagement and participation, such as listener questions, comments, or submissions, to foster a sense of community and shared purpose.

  • Invite guests who are making a positive impact in their fields or communities, showcasing their efforts and inspiring listeners to join in creating a better future.

  • Highlight stories of social innovation, community building, or sustainability, aligning with the utopian vision of Aquarius, and empowering listeners to take action.

Google Podcasts
MC

A powerful opportunity to raise awareness of your work, expertise, and brand through your Podcast with the transit Moon conjunct the natal Midheaven in Aquarius in the chart of Google Podcasts. The Midheaven rules our achievements, public recognition, legacy, highest points of success, and what we’re known for. In the sign of Aquarius, this can show up as innovation, the future, community, unique or controversial approaches, and being on the cutting edge.

You may wish to host more controversial, or future-oriented guests, or explore unconventional topics, or unique ways that you approach your subject of expertise. The key to remember here is that if your audience doesn’t have a frame of reference to understand your methodology as they have never experienced it before or they are coming from a different background you can use this period to compare your methodology or approach to something they are familiar with in their everyday lives, this helps to remove the barrier between what you’re doing and how they can use it, by anchoring their understanding to something that is already comfortable to them. 

Marketing Advice:

Establish Your Expertise: Utilize Google Podcasts' platform to establish your reputation and showcase your expertise.

Example Strategies:

  • Create podcast episodes that demonstrate your knowledge, insights, and unique perspectives within your niche or industry.

  • Invite influential guests or industry experts to share their expertise on your podcast, enhancing your credibility and providing valuable content to your audience.

  • Offer actionable advice, tips, or strategies within your episodes, positioning yourself as a trusted authority and resource.

Embrace Innovation and Future-Focused Content: Leverage the innovative and future-focused energy of Aquarius to create captivating podcast content on Google Podcasts.

Example Strategies:

  • Explore emerging trends, cutting-edge technologies, or visionary ideas within your podcast episodes, inspiring your audience with forward-thinking concepts.

  • Discuss the impact of innovation in your industry, highlighting new approaches, disruptive ideas, or groundbreaking research.

  • Invite guests who are at the forefront of innovation or are driving positive change in their fields, offering unique insights and perspectives.

Cultivate a Community: Foster a sense of community and engage with your audience on Google Podcasts.

Example Strategies:

  • Encourage listener interaction through comments, questions, or feedback, fostering a sense of community and connection.

  • Host live Q&A sessions or listener-driven episodes, providing opportunities for engagement and participation.

  • Feature listener stories, testimonials, or interviews, showcasing the impact your podcast has had on your audience and creating a supportive community.

Leverage Social Media and Technology: Utilize social media and technology to amplify your podcast's reach and engage with your audience.

Example Strategies:

  • Promote your podcast episodes on social media platforms, such as Twitter, Facebook, or LinkedIn, using engaging visuals, compelling captions, and relevant hashtags.

  • Explore interactive features, such as polls, surveys, or live streaming, to foster engagement and conversation with your audience.

  • Utilize data analytics and insights to understand your audience's preferences, interests, and feedback, tailoring your content to their needs.

WRITING & PUBLISHING

At the beginning of Aquarius Energy - Lasting for the 1st day of Aquarius Energy:


Google Search, Publishing, SEO
♅ Rx ♃ Rx ☾

This transit reminds us of the importance of utilizing SEO and sound content marketing strategies when it comes to publishing content, to have it ranked on Google Search.  With Uranus and Jupiter Retrograde in Aquarius, success doesn't happen overnight and takes deep analytics and high-value emotionally focused content.

This can be an excellent transit to search engine optimize your content, create content that goes both deep and wide through a subject, create a series of posts that break down a process, or cover some of the most searched topics to drive traffic to your website.

Marketing Advice:

Embrace Unconventional Approaches: Incorporate innovative and unconventional strategies into your writing, publishing, content creation, and strategy.

Example Strategies:

  • Experiment with unique content formats, such as interactive quizzes, infographics, or multimedia presentations, to engage your audience and stand out from the crowd.

  • Explore alternative publishing platforms or distribution channels to reach new audiences and expand your online presence. I

  • mplement unconventional SEO techniques, such as long-tail keyword targeting or semantic search optimization, to enhance your website's visibility and attract organic traffic.

Focus on Personal Growth and Transformation: Use this period of introspection to reflect on your content creation and strategy, seeking personal growth and transformation.

Example Strategies:

  • Engage in self-reflection and identify areas for improvement in your writing or content creation processes.

  • Set intentions to refine your skills, explore new topics, or experiment with different writing styles.

  • Investigate your target audience's needs, desires, and pain points, tailoring your content to address their specific challenges and offer valuable insights.

  • Take the time to refine your content strategy, incorporating feedback and lessons learned from previous efforts to optimize your approach for future success.

Adapt to Delays and Introverted Results: Recognize the influence of Jupiter Retrograde, which may bring delays and introverted results in publishing, teaching, personal growth, and financial gains.

Example Strategies:

  • Focus on building a solid foundation of high-quality content, even if the immediate results or financial gains are slower than expected.

  • Use the delay period to refine your skills, deepen your knowledge, and invest in professional development opportunities to enhance your expertise.

  • Seek alternative avenues for monetization, such as affiliate marketing, sponsored content, or product partnerships, to diversify your income streams.

Harness the Power of Technology and Community: Leverage the influence of Aquarius to embrace technology, community-building, and collective efforts in your writing, publishing, and content strategy.

Example Strategies:

  • Utilize social media platforms and online communities to foster engagement and build a dedicated audience.

  • Collaborate with other writers, publishers, or influencers within your niche to cross-promote each other's work, expand your reach, and tap into new networks.

  • Leverage emerging technologies, such as AI-powered content creation tools or virtual reality storytelling, to enhance the immersive experience for your readers or users.

Google Adsense
♆ Rx ☾

Under this transit, we are encouraged to analyze our data and adjust strategies clearly without bias. We will be able to see more clearly the impact of particular campaigns, traffic, and keywords, and how to make improvements.

This transit may also encourage an increase in traffic to your site with the lunar return in Aquarius.

What are the most trafficked topics of your site, what are people looking for specifically, are there new strategies you could implement to monetize your site more effectively, or content that could improve your revenue?

This is a good time to focus on your short and long-term strategic approaches.

Marketing Advice:

Embrace Realism and Groundedness: Incorporate a realistic and grounded approach into your marketing strategy, traffic and search engine optimization, advertising, and monetization efforts.

Example Strategies:

  • Conduct thorough market research to gain a deep understanding of your target audience's needs, preferences, and pain points.

  • Tailor your marketing messages and content to provide genuine value and resonate with your audience.

  • Focus on delivering high-quality, informative, and reliable content that aligns with your audience's interests and establishes your expertise in the field.

  • Implement data-driven strategies to optimize your advertising campaigns and maximize your return on investment (ROI).

Speak the Truth and Foster Transparency: Emphasize authenticity, transparency, and clear communication in your marketing efforts.

Example Strategies:

  • Craft compelling and honest marketing messages that highlight the unique value proposition of your products or services. Avoid misleading or exaggerated claims to build trust with your audience.

  • Leverage customer testimonials, case studies, or reviews to showcase the real-life impact and positive experiences of your customers.

  • Ensure that your website and ad content provide clear and accurate information, guiding users through a transparent and seamless customer journey.

Apply Intuitive and Innovative Ideas: Harness the intuitive energy of Neptune Retrograde to apply innovative ideas in your marketing strategy.

Example Strategies:

  • Explore emerging marketing channels and trends, such as influencer marketing, video content, or interactive ad formats, to captivate your audience and stand out from competitors.

  • Utilize data analytics and tracking tools to gain insights into user behavior, preferences, and conversion patterns. Leverage this information to optimize your marketing campaigns and improve audience targeting.

  • Experiment with creative storytelling techniques to engage your audience on a deeper level and foster an emotional connection with your brand.

Cultivate a Sense of Community and Collaboration: Leverage the collective and community-focused influence of Aquarius in your marketing efforts.

Example Strategies:

  • Engage with your audience through social media platforms and online communities. Foster conversations, respond to comments and messages, and build a sense of community around your brand.

  • Collaborate with complementary businesses or influencers to co-create content or cross-promote each other's offerings, expanding your reach and tapping into new networks.

  • Consider cause-related marketing initiatives that align with your brand values. Support and contribute to social or environmental causes to resonate with your audience and foster a sense of purpose.

WordPress
♆ Rx

Like Google Adsense, this transit is also activating WordPress' natal Neptune Retrograde in Aquarius, highlighting a focus on no-nonsense content, information, and approaches. If you are using this transit to compose or launch new content or posts to your WordPress site, this can be a good time to craft content with a more logical approach, that cuts through their overwhelm and provides well-referenced and outlined information in a step-by-step method.

Optimizing your content for SEO and Search Engine analytics is also beneficial at this time. If you are assessing your results and looking to make improvements you'll able to make a clearer analysis at this time.

Marketing Advice:

Embrace Authenticity and Transparency: Prioritize authenticity and transparent communication in your writing, publishing, blogging, website optimization, and marketing efforts.

Example Strategies:

  • Craft engaging and honest content that resonates with your target audience. Focus on providing valuable information, insights, or entertainment that aligns with their interests and needs.

  • Share personal stories or experiences that demonstrate your expertise, authenticity, and relatability. Be transparent about your values, processes, or any behind-the-scenes aspects that can foster trust with your readers or customers.

  • Optimize your website and blog for user experience and accessibility. Ensure clear and easy navigation, concise and informative content, and transparent calls-to-action (CTAs) that guide visitors through their journey.

Speak the Truth and Provide Reliable Information: Leverage the clarity and clear thinking of Neptune Retrograde to provide accurate and reliable information.

Example Strategies:

  • Thoroughly research and fact-check your content to ensure accuracy and reliability. Cite reputable sources and include references when necessary.

  • Demonstrate expertise in your niche by offering well-researched insights, tips, or tutorials. Position yourself as a reliable and trustworthy source of information in your field.

  • Engage in open and respectful conversations with your audience. Respond to comments, address inquiries, and provide further explanations to foster a community built on trust and knowledge sharing.

Apply Intuitive and Creative Ideas: Tap into your intuition and embrace innovative approaches in your writing, publishing, blogging, website optimization, and marketing.

Example Strategies:

  • Experiment with different content formats, such as video, podcasts, or interactive elements, to engage your audience and stand out from competitors.

  • Leverage data analytics and user feedback to identify trends and patterns. Use these insights to optimize your website, refine your content strategy, and improve user experience.

  • Explore creative storytelling techniques to captivate your readers and evoke emotional connections. Incorporate visual elements, narratives, or metaphors to convey your message effectively.

Foster Community and Embrace Collaboration: Embrace the collective and community-focused energy of Aquarius in your marketing efforts.

Example Strategies:

  • Encourage reader engagement and foster a sense of community by enabling comments, discussion forums, or user-generated content on your website or blog.

  • Collaborate with other bloggers, writers, or influencers in your niche. Guest post on their platforms, participate in joint projects, or cross-promote each other's content to expand your reach.

  • Create opportunities for your audience to share their own stories, experiences, or feedback. Host contests, surveys, or user-generated content campaigns to encourage active participation and build a community around your brand.

At the middle & end of Aquarius Energy - Beginning on the 2nd day of Aquarius Energy:


WordPress
♂

A great time for leveraging your WordPress content for clear CTAs, sales pages, promotions, or other goal-oriented focuses with the transit Moon conjunct Mars in Aquarius in WordPress' natal chart.

Mars is about inspired action, so crafting your copy, content, opt-ins, calendar bookings, or content upgrades to be focused on specific actions is very beneficial at this time. If you are in the middle of a launch or a promotion, this can be a great time to utilize high-value content blog posts, opt-in pages, or sales pages in your strategy through your WordPress site, and drive traffic from your list or other traffic sources to your website.

Presenting subjects from a bird-eye view, and utilizing innovative concepts, ideas, approaches, or contexts can help to fill in the information gaps of your audience and give them a deeper solution-oriented approach.

Marketing Advice:

Harness the Power of Action and Momentum: Leverage the assertive and action-oriented energy of Mars to drive results and create momentum in your marketing endeavors.

Example Strategies:

  • Implement clear and compelling calls-to-action (CTAs) throughout your website, blog posts, and marketing materials. Direct your audience towards desired actions, such as subscribing to your newsletter, making a purchase, or engaging with your content.

  • Create urgency and scarcity to motivate your audience to take immediate action. Offer limited-time promotions, discounts, or exclusive content to incentivize conversions and increase sales.

  • Optimize your website and landing pages for speed and performance. Ensure fast loading times, intuitive navigation, and streamlined checkout processes to provide a seamless user experience and reduce friction in the conversion journey.

Embrace Innovative Approaches: Embrace the future-focused energy of Aquarius and adopt innovative strategies in your writing, publishing, blogging, website optimization, and marketing efforts.

Example Strategies:

  • Experiment with new content formats and interactive elements to captivate your audience. Consider incorporating videos, podcasts, quizzes, or virtual reality experiences to provide unique and engaging content.

  • Leverage emerging technologies and trends to stay ahead of the curve. Explore opportunities in artificial intelligence, chatbots, voice search optimization, or immersive storytelling to enhance user experience and attract a tech-savvy audience.

  • Stay updated with industry advancements and apply innovative marketing tactics. Utilize data-driven insights, automation tools, and personalized marketing techniques to target specific audience segments and deliver tailored messages.

Cultivate a Community-Centric Approach: Emphasize the collective over the individual by fostering a sense of community and leveraging social media platforms.

Example Strategies:

  • Engage with your audience through social media channels, forums, or online communities.

  • Encourage discussions, respond to comments, and actively participate in relevant conversations to build relationships and establish yourself as an authority in your niche.

  • Host webinars, live Q&A sessions, or virtual events to create opportunities for meaningful interactions with your audience. Provide valuable insights, address their concerns, and offer support to strengthen the sense of community around your brand.

  • Collaborate with influencers or like-minded individuals in your industry. Guest post on their blogs, co-create content, or organize joint campaigns to expand your reach and tap into new audience networks.

Leverage Mars' Motivation for Results: Channel Mars' motivation and drive to achieve tangible results in your marketing efforts.

Example Strategies:

  • Set clear goals and objectives for your writing, publishing, blogging, website optimization, and marketing campaigns.

  • Define key performance indicators (KPIs) and regularly track and analyze your progress to stay motivated and ensure you're on the right track.

  • Create a sense of urgency in your marketing messages to spur immediate action. Use strong, compelling language, limited-time offers, or time-sensitive incentives to create a sense of FOMO (fear of missing out) and drive conversions.

  • Continuously test and optimize your marketing strategies to improve performance. A/B test different headlines, visuals, copywriting styles, or landing page layouts to identify what resonates best with your audience and generates the desired outcomes.

Patreon
ASC

The Ascendant serves as a 'hint', sneak peek, first introduction, first face, breadcrumbs, or a preview to you, your content, your offers, or your brand. This is beneficial to either welcome new potential subscribers to your Patreon, provide a preview of some of your high-value content (that's often behind a paywall), re-introduce yourself, or share a new offer with your potential Patrons, or current Patrons that encourages them to move up a tier or support you to get access.

How do you approach your content, framework, materials, or ideas in a new or innovative way?

What's different about what you do compared to others?

What's unique about it?

What's unique about your membership?

What does going VIP give them?

What is rare, special, limited, or otherwise red-roped about your community?

Will they get to join in events, activities or make connections with others who are like them?

These are all excellent things to reveal, allude or address directly in your promotions at this time.

Marketing Advice:

Make a Strong First Impression: Pay attention to your first impression, as it sets the tone for how potential members perceive Patreon.

Example Strategies:

  • Craft compelling and captivating previews, trailers, or announcements that highlight the unique benefits and offerings available to Patreon members.

  • Showcase the innovative and unconventional nature of your platform and emphasize the value it provides to creators and their communities.

  • Offer exclusive behind-the-scenes content, giving potential members a sneak peek into the creative process and a sense of connection with the creators they'll be supporting. This helps establish trust and creates anticipation for what they can expect as a Patreon member.

  • Engage with potential members through personalized invitations. Tailor your messaging to their interests, demonstrate how their support contributes to the collective vision, and provide a clear call-to-action to join Patreon.

Embrace Innovation and Technology: Leverage technology and innovative approaches to attract new members and foster growth on Patreon.

Example Strategies:

  • Utilize interactive and immersive storytelling techniques to showcase the potential for creative exploration on Patreon. This can include interactive videos, virtual reality experiences, or gamified content that engages potential members and sparks their curiosity.

  • Leverage social media platforms, online communities, and influencer partnerships to expand your reach and attract new audiences.

  • Collaborate with creators, thought leaders, or organizations that align with your values and can introduce Patreon to their followers.

  • Implement cutting-edge features and tools on the Patreon platform to enhance the member experience. This can include live streaming, community forums, progress trackers, or exclusive events that provide added value and encourage ongoing engagement.

Foster a Sense of Community and Collective Spirit: Highlight the importance of community and the collective over individual contributions, emphasizing Patreon as a platform that fosters connection and supports the creative ecosystem.

Example Strategies:

  • Promote successful collaborations and community-driven initiatives that demonstrate the power of collective support on Patreon.

  • Share stories of creators who have thrived through the backing of their communities, showcasing how Patreon enables collective success.

  • Encourage interaction and communication among creators and their supporters.

  • Provide opportunities for members to engage with each other, share their experiences, and collaborate on projects. This fosters a sense of belonging and strengthens the overall community on Patreon.

  • Organize virtual events, webinars, or workshops where creators can connect with their audience and share insights, knowledge, and behind-the-scenes experiences. This facilitates a deeper connection between creators and their supporters and strengthens the community bonds.

Leverage Social Media and Online Presence: Optimize your social media presence and engage with potential members through various online channels.

Example Strategies:

  • Create engaging and shareable content for social media platforms that highlights the unique benefits of Patreon.

  • Use visually appealing graphics, videos, or interactive elements that convey the value of joining and supporting the Patreon community.

  • Actively participate in online conversations related to creative industries, innovation, and the future of storytelling.

  • Provide valuable insights, answer questions, and position Patreon as a thought leader in the field.

  • Collaborate with creators and influencers to promote Patreon and its benefits through guest blog posts, podcast interviews, or social media takeovers. This expands your reach and taps into existing communities that align with your target audience.

Substack
♆☋

Diving into the past, whether it be through storytelling, sharing past content, re-introducing content and giving it a new refresh, or focus, covering content you previously alluded to, or spoke about on another platform are all excellent ways to use this transit. Here we have the Moon conjunct natal Neptune and South Node in Aquarius in Substack's combined charts.

The South Node is about revisiting the past, and leveraging what you've already created. This helps to avoid potential losses, (energetic, time, financial), and instead build a stronger base around the work you've already done, or expertise you already have. Neptune is about storytelling, exploring the sub or unconscious, avoiding pain, or painting a better, brighter future. It also operates more intuitively, and emotionally, and can be a great time to set the stage emotionally for what you'll be releasing at a later date or create strong emotional associations with your work and your people.

Marketing Advice:

Embrace the Power of Storytelling: Utilize the influence of Neptune to engage your audience through compelling storytelling and intuitive communication.

Example Strategies:

  • Craft captivating and emotionally resonant content that appeals to the imagination and creates a deep connection with readers.

  • Share stories that inspire, entertain, and provoke thought.

  • Utilize multimedia elements such as audio recordings, videos, or visual storytelling to enhance the reader experience and bring your narratives to life.

  • Tap into the unconscious programming of your audience by incorporating symbolism, metaphor, and allegory into your writing. This adds depth and intrigue to your content and allows readers to interpret and engage on a deeper level.

Repurpose and Reintroduce Old Material: Leverage the influence of the South Node to repurpose and reintroduce past content, providing fresh perspectives and attracting new subscribers.

Example Strategies:

  • Revisit and update your archive of articles, essays, or newsletters, breathing new life into valuable pieces from the past.

  • Add fresh insights, updates, or different angles to make them relevant and compelling to your current audience.

  • Create compilations or "best of" collections that feature your most popular or impactful content. This allows new subscribers to access your best work and provides a curated experience.

  • Repurpose content into different formats, such as eBooks, podcasts, or video series, to reach a broader audience and cater to different learning preferences.

Foster Community and Embrace Collaboration: Leverage Aquarius' focus on the collective and technology to build a strong community and encourage collaboration among your subscribers.

Example Strategies:

  • Create a forum or community platform where subscribers can engage with each other, share ideas, and discuss your content.

  • Encourage active participation and facilitate connections among like-minded individuals. Host virtual events, webinars, or workshops where subscribers can interact with you and each other, deepening their connection to your work and fostering a sense of belonging.

  • Invite guest contributors or collaborate with other writers or experts in your field. This brings fresh perspectives to your platform and expands your reach to new audiences.

Leverage Technology and Social Media: Utilize technology and social media platforms to expand your reach, attract new subscribers, and promote your content.

Example Strategies:

  • Optimize your Substack website for search engines to increase visibility and attract organic traffic.

  • Focus on relevant keywords, meta tags, and engaging content that captures the attention of search engine users.

  • Promote your Substack newsletter and content on social media platforms, leveraging the power of social sharing and engagement.

  • Use eye-catching visuals, compelling headlines, and shareable snippets to entice potential subscribers.

  • Collaborate with influencers, thought leaders, or communities in your niche to cross-promote your Substack and tap into their existing audiences. This exposes your work to new readers who are likely to be interested in your content.

EMAIL MARKETING

At the beginning of Aquarius Energy - Lasting for the 1st day of Aquarius Energy:


Email in All Forms (But Especially Personal Email/ Warm Audience)
☿ ♂

An excellent period to email your list! This transit creates activation of natal Mercury and Mars in Aquarius in the combined charts of Email. The goal here is to share your knowledge and teachings with your list, whether it be through a series, covering a broad range of subjects, presenting a large overview, innovative, or unique content, or approaches, or providing context to your content by using metaphors and comparisons to things they understand.

Here they can absorb a lot of information, data, statistics, and material and also utilize this information to make decisions, which is where Mars comes in. Mars here is acting on this big-picture information, from the perspective of improving the future. It's important if you're using your email to sell, that you present your information first, and then direct them on what to do next (Mars). Make sure your CTAs are clear, provide an outline of the next steps, and take into account their future goals.

Marketing Advice:

Effective Communication and Education: Harness the influence of Mercury to deliver clear and valuable content that educates and engages your audience.

Example Strategies:

  • Create informative and well-structured emails that provide valuable insights, tips, or educational content related to your niche.

  • Position yourself as an expert and a trusted source of information. Segment your email list based on interests, preferences, or past interactions.

  • Tailor your content to specific segments, delivering personalized messages that resonate with each group.

  • Include compelling and concise CTAs within your emails, prompting your audience to take action, such as visiting your website, making a purchase, or signing up for a webinar or course.

Sales Strategies and CTAs: Leverage the influence of Mars to implement effective sales strategies and compelling CTAs within your emails.

Example Strategies:

  • Craft persuasive and action-oriented subject lines and email copy that create a sense of urgency and motivate your audience to take the desired action.

  • Highlight the benefits, exclusivity, or limited availability of your offerings.

  • Experiment with different types of CTAs, such as clickable buttons, hyperlinked text, or embedded videos, to make it easy for recipients to engage and respond.

  • Use data and analytics to track the performance of your CTAs and optimize them based on click-through rates, conversions, and overall engagement.

Innovative Content Creation and Strategy: Embrace Aquarius' influence to develop innovative content creation strategies that resonate with your audience's future-focused and collective mindset.

Example Strategies:

  • Experiment with unconventional formats for your emails, such as interactive quizzes, video messages, or storytelling narratives, to captivate and engage your audience.

  • Incorporate social proof and user-generated content into your emails, showcasing testimonials, success stories, or reviews from satisfied customers. This builds trust and credibility.

  • Leverage social media and other online communities to encourage your subscribers to share your content, expand your reach, and attract new subscribers.

List Growth and Engagement: Utilize Email's platform to foster list growth and engage with your audience through strategic tactics.

Example Strategies:

  • Offer valuable lead magnets, such as free guides, templates, or exclusive content, to incentivize visitors to sign up for your email list.

  • Promote these lead magnets across your website, social media, and other platforms.

  • Run targeted email campaigns that encourage referrals and incentivize subscribers to invite their friends or colleagues to join your email list.

  • Offer rewards or exclusive access as a thank-you for referrals.

  • Regularly analyze and optimize your email performance by monitoring open rates, click-through rates, and conversions.

  • Test different subject lines, send times, and email layouts to identify what resonates best with your audience.

Email Strategy, Series & Funnel Building
♀♆

From a strategy or funnel-building perspective, we see an activation here of the Moon with natal Venus and Neptune in Aquarius. Venus is all about values, beautiful sales pages and emails, beautiful imagery, visually and emotionally appealing language, and selling. Neptune is about storytelling, also using apt visual descriptions, emotions, visuals, video, imagery, and painting a picture of the future, in its most idyllic sense. The language is more feminine, calming, and inspirational, and focuses on their values and attaining a beautiful outcome.

This can be an excellent time for sales that lead them towards a beautiful future. It can also be a good time to improve, tweak or build your funnels (email/sales page) with a focus on beautiful branding, imagery, and inspirational content.

Marketing Advice:

Alignment with Audience Values: Harness the influence of Venus to create content and funnels that resonate with your audience's values, passions, and desires.

Example Strategies:

  • Research and understand your target audience's values, aspirations, and pain points.

  • Create content and funnels that address these aspects and provide solutions or inspiration.

  • Craft compelling sales messages that emphasize the unique value and benefits of your offerings.

  • Clearly communicate how your products or services align with your audience's values and enhance their lives.

  • Infuse your content and funnels with emotional appeal, appealing to your audience's desires and aspirations.

  • Use storytelling techniques that evoke their emotions and establish a connection.

Storytelling and Intuitive Strategies: Leverage the influence of Neptune to incorporate storytelling and intuitive strategies into your email content and funnels.

Example Strategies:

  • Create engaging and narrative-driven email sequences that take your audience on a journey.

  • Use storytelling to convey the transformation, benefits, or impact that your products or services can bring.

  • Implement intuitive strategies, such as personalized recommendations, dynamic content, or behavior-based triggers, to enhance the user experience and drive conversions.

  • Use visuals, such as compelling images or videos, to enhance the storytelling and create a visually appealing experience for your audience.

Innovative Funnel Building: Embrace Aquarius' influence to build innovative funnels that captivate and engage your audience.

Example Strategies:

  • Design interactive landing pages and opt-in forms that encourage active participation and engagement.

  • Incorporate quizzes, surveys, or interactive elements that make the opt-in process more enjoyable and interactive.

  • Implement multi-channel follow-up sequences that include email, social media, or SMS messages.

  • Use automation tools to deliver timely and relevant content across different platforms.

  • Utilize social proof and testimonials within your funnels to establish trust and credibility.

  • Display reviews, case studies, or success stories that highlight the positive experiences of your customers.

Sales Strategies and List Growth: Leverage Venus's influence to drive sales and implement strategies for list growth within your email funnels.

Example Strategies:

  • Include clear and compelling CTAs in your emails and funnels, guiding your audience towards the desired action, such as making a purchase or signing up for a webinar.

  • Emphasize the benefits and value they will receive by taking action.

  • Offer exclusive incentives, discounts, or bonuses to encourage immediate action and increase conversion rates.

  • Limited-time offers or scarcity tactics can create a sense of urgency and drive sales.

  • Implement lead magnet strategies within your funnels to grow your subscriber list.

  • Offer valuable content or resources in exchange for email addresses, enticing visitors to opt-in and join your community.

Gmail
♆

Here we also see this transit activating Gmail's natal Neptune in Aquarius, which is about bridging the connection emotionally, spiritually, and through the utilization of technology. If you have administrative emails to answer, or follow-ups you can use this period to leverage the power of video or audio responses, including funny gifs or memes, or framing your emails with a more emotional and personal tone.

Painting a picture of results, helping them to view themselves in a positive light, paying them a compliment, or otherwise making them feel good are all excellent ways to build strong connections at this time and have them include you in their future vision.

Marketing Advice:

Storytelling in Follow-ups: Leverage Neptune's influence to incorporate storytelling into your follow-up emails, adding a compelling narrative to your communication.

Example Strategies:

  • Craft engaging and personalized follow-up emails that connect with your recipients on an emotional level.

  • Use storytelling techniques to convey your message and create a memorable experience.

  • Share success stories or customer testimonials in your follow-up emails to demonstrate the positive outcomes and experiences others have had with your products or services.

  • Use visual elements, such as images or videos, to enhance your storytelling and create a more immersive experience for your recipients.

Intuitive Lead Generation: Tap into your intuition and leverage it to improve your lead generation efforts within Gmail.

Example Strategies:

  • Trust your instincts when identifying potential leads or opportunities in your email interactions. Pay attention to subtle cues, keywords, or patterns that may indicate interest or potential collaboration.

  • Use Gmail's tagging or labeling features to categorize and prioritize leads based on their level of interest or engagement. This intuitive approach can help you focus your attention on the most promising leads.

  • Experiment with different lead generation strategies, such as offering valuable resources or personalized incentives, to attract and capture the attention of your target audience.

Streamlined Administrative Activities: Apply a forward-thinking mindset and innovative approaches to streamline your administrative activities within Gmail.

Example Strategies:

  • Automate repetitive tasks and email workflows using Gmail's built-in features or third-party integrations. This allows you to save time and focus on more strategic activities. Explore innovative tools and extensions that enhance your productivity and efficiency within Gmail.

  • Consider using task management apps, email templates, or email scheduling tools to optimize your workflow.

  • Stay informed about the latest updates and features in Gmail to leverage new functionalities and improve your administrative processes.

Nurturing Relationships with Subscribers: Use Neptune's influence to deepen your connection with subscribers and foster long-term relationships.

Example Strategies:

  • Send personalized and value-added emails to your subscribers, providing them with relevant content, resources, or exclusive offers.

  • Implement segmentation strategies within Gmail to tailor your communication based on subscribers' interests, preferences, or engagement levels.

  • Engage with your subscribers through interactive elements, such as surveys or polls, to gather feedback and better understand their needs and expectations.

At the middle & end of Aquarius Energy - Beginning on the 2nd day of Aquarius Energy:

Gmail
MC

In the second half of Aquarius, we see a transit to Gmail's natal Midheaven in Aquarius. The Midheaven rules our reputation through our career, public opinion, success, and what we're known for. This indicates an opportunity for you through your email activities to establish yourself as an expert and share your expertise.

If you are using this time to follow up with potential leads or return emails from prospects don't be afraid to share more information with them through the offering of support, sharing tips, or providing valuable content. This can also be an excellent time for focusing on sales, as you'll be seen in a positive light and have an opportunity to make a big impact.

Marketing Advice:

Building a Professional Reputation: Leverage the influence of the Midheaven to enhance your professional reputation and establish yourself as an expert in your field within Gmail.

Example Strategies:

  • Craft professional and well-crafted follow-up emails that reflect your expertise and demonstrate your knowledge in the industry.

  • Respond promptly and effectively to inquiries or requests within Gmail, showcasing your professionalism and commitment to customer service.

  • Engage in thought leadership by sharing valuable insights, industry trends, or innovative ideas through your email communication.

Innovative Lead Generation: Embrace innovative approaches to lead generation within Gmail, leveraging Aquarius' focus on the future and technology.

Example Strategies:

  • Experiment with new lead generation techniques, such as interactive content or quizzes within your emails, to engage your audience and capture their interest.

  • Utilize Gmail's built-in features or third-party integrations to track and analyze lead generation metrics, allowing you to optimize your efforts.

  • Stay updated on emerging trends and technologies related to lead generation, such as chatbots or AI-powered email automation, to stay ahead of the curve.

Streamlined Administrative Activities: Implement efficient administrative practices within Gmail to optimize your workflow and enhance productivity.

Example Strategies:

  • Organize your Gmail inbox using labels, folders, or filters to streamline your email management and prioritize important communications.

  • Take advantage of Gmail's features, such as email templates or canned responses, to automate repetitive administrative tasks and save time.

  • Utilize calendar integrations or scheduling tools to manage appointments, meetings, or follow-up reminders directly within Gmail.

Leveraging the Collective and Social Media: Embrace the collective nature of Aquarius and leverage social media platforms to expand your reach and engage with your audience.

Example Strategies:

  • Integrate social media sharing buttons or links within your email communication, allowing recipients to easily share your content with their networks.

  • Utilize Gmail's signature feature to include links to your social media profiles, encouraging recipients to connect with you on various platforms.

  • Engage in community-building by participating in relevant online forums or groups and sharing your expertise through Gmail.

💧♓ Social Media With Pisces

SOCIAL MEDIA MARKETING WITH THE LUNAR ZODIAC – PISCES SUMMARY

PISCES:
NEED: The need through Pisces is to dissolve into the unknown, to lose the identity/self, and become one with a source/ a channel.

The struggle with Pisces is boundaries, and being a sponge for the emotions and dramas of others, and not being able to ‘switch it off’. They can feel the needs/pain of those around them and wish to alleviate it and help. Pisces is here to erase or heal the personal drama, through acceptance, trust, and letting go of ‘identities’, roles, and definitions. It needs to feel intuitively connected to whatever it’s doing and to feel that its soul is fed first.

The primary goal in Pisces is to become one, with Source/the Universe, and to channel that higher awareness out through whatever it does. It needs a healthy and safe space/container in which to do this, otherwise, it risks getting muddied up with other people’s intentions, needs, wants, fears, or other triggers.

It is through losing yourself that you find the overarching truth in life, and your connection and place in it. They want to help and support others but may find that their energy gets consistently diminished by doing so, and their help is often not followed or valued in the way they’d hoped, making their efforts seem fruitless. 

MARKETING:  Pisces struggles with knowing how and where to channel this energy, with there being no boundaries, making choices or deciding a direction is difficult when you could do anything at any point in time, and tomorrow you may feel differently, or get another nudge in a different direction, and so an inertia is created.  Helping them channel this energy and intuition into a specific area, that is fun and feels enjoyable to grow and expand is important.

Creating a grounded feeling through committing to something for themselves, under the understanding that we all need to start somewhere, and it’s not so important WHERE you start, but that you START. Talk about specifics, and mention the ‘shiny object syndrome’, or that they are full of ideas but struggle with which one to choose, or do, or their worries that they will choose the wrong thing.

Let them know that there is no ‘wrong thing’ and that it’s better to start with something than to continue to do nothing letting those ideas die inside of them. By choosing they are not saying ‘no’, they’re just saying ‘not right now’ to the other things that they didn’t choose. Under Pisces we need to follow our excitement, it helps guide us into areas where we will have the energy and support to follow through.

BEST TYPES OF CONTENT/DELIVERY FORMATS FOR PISCES:

  • Focus on the excitement and passion. What lights them up?
  • Help create a structure where they feel safe to choose one thing and then work on it with you or through your material.
  • Intuitive or Spiritual development content or exercises
  • Group Calls/Classes or Trainings
  • Therapeutic Workshops or Exercises
  • Talking about a path that more intuitive or creative people can follow to apply your material. “This works even if..” They know they often don’t stick with things, or follow through, they’re worried about investing because of this pattern, help them know that it isn’t a problem with them, but the material, or format.
  • Guided meditations
  • Help them focus on creating boundaries, saying no, and making decisions with ease by validating their intuition and responses (that they have deemed as wrong, or broken by ‘society’s standards’.
  • Emotional/spiritually guided emails, or content.
  • Validate their feelings/intuitions by sharing the current energy/emotions or tone in the world right now.
💧 PISCES Content Calendar by Platform ♓

♓💧 Pisces Activated Social Media Platforms

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FACEBOOK

At the beginning of Pisces Energy - Lasting for the 1st day of Pisces Energy:


Facebook Posts
♂, ♅, ☾

A highly active and engaging period for your Facebook Posts, especially when focused on CTAs, sharing innovative ideas, concepts that challenge the status quo, or new approaches as well as emotionally aligned and connection-driven content. This transit sees a natal conjunction with Mars, Uranus, and the Moon (creating a Lunar Return) in Pisces in Facebook's combined charts.

The Lunar Return is a great time for sharing content that lands at the heart of the matter, dissolves pain, and mends wounds (Pisces), as well as introducing or warming up your audience to new content.

With Mars being activated your community and followers are inspired to take action based on their intuition, gut instincts, and emotional reasoning, as well as through subconscious beliefs and priming. Here the action is first intuitive or subconscious, and it may not be uncovered until later as to why they decided what they did or where that decision came from. This is why it is important to make sure your content isn't just speaking to their logical side but also meets intuitive needs, wants, behaviors, and patterns as well. And that you are addressing these on multiple levels before asking them to take any specific actions.

Here we also see a Uranus activation, which further drives the impulsiveness of this transit, action can be more spontaneous, sudden, unexpected, and driven by shifts in awareness, profound realizations, aha's, or being presented with material or ideas in a new way that is relevant for them. The key here is understanding the potential use cases of your material and methods in the lives of your clients and potential consumers. Especially content and material that helps them to understand themselves more thoroughly or helps them to shift long-held wounds, pain, or emotional challenges or obstacles.

Marketing Advice:

Inspiring Action and Momentum: Harness the energy of Mars to create compelling CTAs and motivate your audience to take action within your Facebook posts.

Example Strategies:

  • Craft persuasive and clear CTAs that encourage users to engage with your content, whether it's liking, commenting, sharing, or clicking through to your website.

  • Incorporate urgency and scarcity techniques in your posts, such as limited-time offers or exclusive deals, to drive immediate action from your audience.

  • Create a sense of momentum by consistently posting engaging content and encouraging ongoing participation from your followers.

Embracing Unconventional Approaches: Embrace innovative and unconventional approaches in your Facebook posts, aligning with Uranus' influence and its focus on the future.

Example Strategies:

  • Experiment with unique content formats, such as live videos, interactive quizzes, or user-generated content campaigns, to captivate your audience's attention.

  • Explore emerging trends and features on Facebook, such as augmented reality (AR) filters or Facebook Live Shopping, to differentiate your posts and stand out from the crowd.

  • Challenge traditional marketing norms by adopting a fresh and authentic voice that resonates with your audience and fosters meaningful connections.

Nurturing Creativity and Spirituality: Tap into the influence of Pisces to infuse your Facebook posts with creativity, spirituality, and a sense of healing.

Example Strategies:

  • Share inspiring and uplifting stories, quotes, or images that touch upon themes of spirituality, personal growth, or emotional well-being.

  • Incorporate visually appealing and artistic elements, such as eye-catching graphics or videos, to evoke emotions and create a memorable impact.

  • Foster a sense of community by encouraging users to share their personal experiences, creative endeavors, or spiritual insights within the comments section.

Exploring the Unconscious and Personal Transformation: Utilize the lunar return energy to explore the unconscious aspects of your audience and address their needs and challenges in your Facebook posts.

Example Strategies:

  • Create posts that provide valuable insights, resources, or guidance related to personal transformation, mental health, or overcoming challenges.

  • Ask thought-provoking questions or facilitate meaningful discussions that encourage self-reflection and inspire positive change.

  • Share authentic and vulnerable stories that resonate with your audience's experiences, demonstrating empathy and understanding.

Facebook Groups
♀, ♅, ⨀

An optimum period to engage with your Facebook Group. This transit will bring forward the energy of Venus (Love, passion, beauty, cashflow), Uranus (ideas, aha's, future, innovation, surprises), and the Sun (energy, vitality, ego, attention/spotlight), directly to the emotional awareness (Pisces) of your community through direct conjunction with Facebook Groups combined charts.

This is about heart transformation, generosity, building connection, rapport, new ideas, excitement, innovation, attention, and energy to take action and create change and momentum. This can be a great time for a launch, promotion, holding an event in your group, facilitating an experience, workshop, or exercise, or otherwise supporting your community through transformation or healing through your content or ideas.

Events and content shared at this time have the power to bring your community together, foster a sense of belonging, and also help with the application of material through the dissolving of obstacles and internal challenges. Here we don't have to dive deep into the causes or psychological underpinnings of why we are the way we are, what happened in the past, or the true origin of our challenges.

Here we can simply through a deep desire and longing to be free, acknowledge the patterns at work and the harm they're causing and let the moon do the work in dissolving barriers to healing, change, and transformation for ourselves and our community. Your work at this time is to facilitate the conditions for this to occur and as a result can experience a more connected, engaged community.

How does this change what content and material you'll share and discuss at this time?

Marketing Advice:

Emphasizing Values and Passion: Align your Facebook Group activities with the values and passions of your community, leveraging Venus' influence to generate sales and cash flow.

Example Strategies:

  • Regularly communicate and reinforce the values that underpin your Facebook Group, ensuring they resonate with your members and attract like-minded individuals.

  • Craft engaging and authentic content that reflects your passion and expertise, demonstrating your commitment to providing value to the group.

  • Offer exclusive promotions or discounts to your group members, aligning with their interests and values while stimulating sales within the community.

Embracing Unconventional Approaches: Harness Uranus' innovative energy to bring fresh and unconventional approaches to your Facebook Group activities.

Example Strategies:

  • Experiment with unique engagement tactics, such as hosting interactive live sessions, conducting polls or surveys, or organizing virtual events that foster connections among group members.

  • Encourage members to share their innovative ideas, creative projects, or unique perspectives within the group, fostering a culture of exploration and collaboration.

  • Stay up to date with emerging trends and features on Facebook to leverage new tools and functionalities that can enhance the group experience.

Spotlighting and Promoting: Leverage the Sun's spotlight energy to create awareness, launch new initiatives, and make announcements within your Facebook Group.

Example Strategies:

  • Plan strategic launches, promotions, or open carts within your Facebook Group, taking advantage of the heightened awareness and engagement that the Sun brings.

  • Regularly share updates and announcements to keep members informed about new developments, upcoming events, or exciting opportunities.

  • Utilize the power of storytelling to engage your audience, sharing personal experiences or success stories that highlight the benefits and transformational aspects of your group.

Fostering Creativity and Healing: Tap into the influence of Pisces to foster creativity, spirituality, and healing within your Facebook Group.

Example Strategies:

  • Encourage members to share their creative works, whether it's art, music, writing, or any other form of expression, creating a supportive space for creativity to flourish.

  • Offer resources or discussions related to personal growth, mental health, or spiritual practices, nurturing a sense of well-being and emotional healing within the group.

  • Facilitate meaningful connections and peer support by organizing collaborative projects, challenges, or workshops that encourage members to explore their creative potential.

Facebook Live
☋

If you're planning on holding a Facebook Live during this period it is best to cover content you have already previously alluded to, shared in the past, or expand upon material they are already familiar with. The reason being this transit will activate the South Node in Pisces of Facebook Live's natal chart.

The South Node in general rules the past, foundations, and what has already been experienced, achieved, or otherwise processed. If we lean into this energy we can not only utilize less energy, but we can also leverage all of the work we've already done, and cushion ourselves from losses (South Node).

Where the North Node indicates gains, new adventures, a new direction, and new experiences, the South Node indicates what we've already experienced, mastered, and potential losses (energy needs to leave to make way for new). This isn't a good time to release or share something new, but you can approach what you've already shared from a different angle, to help the material to be anchored further, and focus on the implementation of that material.

This builds a sense of familiarity, trust, and a focus on the application within your community, business page, or profile. What's helpful is if you can, leading up to your Facebook Live, warm up your audience with this information and content, so that when you host your live, you are beginning with an aware audience.

With this transit occurring in the sign of Pisces, the goal here is to dissolve issues and problems rather than consciously trying to tackle them.

What makes these problems obsolete, or a non-issue?

What allows them to go above the problem, or transition it?

Do you have a solution that saves them from having to do this on their own?

The best way to address the content of your Live is to focus on the subconscious or unconscious, or through an intuitive or emotional lens.

Marketing Advice:

Revisiting and Repurposing Content: Explore your content archives and repurpose valuable material from the past, leveraging the South Node's influence.

Example Strategies:

  • Review past Facebook Live videos and identify those with valuable insights, engaging stories, or unique perspectives that are worth revisiting.

  • Repurpose and re-introduce selected content, updating it with current insights, fresh perspectives, or additional information to make it relevant and valuable to your current audience.

  • Create compilations or highlight reels of past Facebook Live sessions, focusing on specific themes or topics, and present them as a curated resource for your audience.

Tapping into the Subconscious: Utilize the power of the subconscious and the themes of Pisces to create immersive and transformative Facebook Live experiences.

Example Strategies:

  • Craft Facebook Live sessions that delve into the depths of emotions, fears, or challenges, offering guidance and support to your audience.

  • Incorporate storytelling techniques to engage your viewers, sharing personal anecdotes, or narratives that resonate with their experiences.

  • Create guided meditations, visualizations, or relaxation exercises during your Facebook Live sessions, providing a space for healing, reflection, and personal growth.

Embracing Creativity and Artistic Expression: Leverage the influence of Pisces to infuse creativity and artistic expression into your Facebook Live sessions.

Example Strategies:

  • Incorporate visual elements into your Facebook Live broadcasts, such as artwork, illustrations, or slides, to enhance the visual experience and convey your message effectively.

  • Invite guest artists, musicians, or performers to collaborate with you during Facebook Live sessions, creating a multidimensional and immersive experience for your audience.

  • Experiment with different formats, such as live poetry readings, music performances, or interactive art demonstrations, to engage and captivate your viewers.

Fostering Spiritual Connection: Explore spiritual themes and provide a space for reflection, inspiration, and connection during your Facebook Live sessions.

Example Strategies:

  • Cover topics related to personal growth, mindfulness, or spiritual practices, offering insights, tips, or guidance to your audience.

  • Invite guest speakers or experts in the field of spirituality or holistic wellness to join your Facebook Live sessions, providing diverse perspectives and expertise.

  • Facilitate interactive discussions or Q&A sessions that encourage participants to share their spiritual experiences, ask questions, or seek guidance.

Facebook Business Pages & Ads
☊ ♅ Rx

Business Page Posts and Facebook Ads that fly under the radar. Here we see a transit of the Natal North Node and Uranus Retrograde in Pisces placements of the chart of Facebook Business Pages and Ads.

The North Node brings attention to focusing on content that relates to the 'higher purpose' of your followers and target market. In Pisces, this can relate to the dream, the vision, engaging their imagination, use of storytelling, and inspiring positive emotions in your copy and through visuals such as graphics or video.

The activation of Uranus Retrograde indicates not using 'shock value' or something jarring in your content but utilizing more of an emotional subconscious approach, using words that cultivate specific emotions, help them to identify themselves, speak to deeper needs and wants at a subconscious level, or use keywords that trigger specific subconscious beliefs or running dialogues in the minds and internal worlds of your market.

This can be a great time to help them to imagine specific solutions, envision themselves using your solution, or have the results your program or offer delivers. The key here is emotions, storytelling, joining the conversation in their minds, using language they use, deeply understanding their problems, and painting them a clear visual solution that they can imagine.

Marketing Advice:

Embracing Collective Purpose: Align your Facebook Business Pages and Ads with a greater collective purpose, tapping into the energy of the North Node in Pisces.

Example Strategies:

  • Clearly define and communicate your brand's mission and values on your Facebook Business Page, highlighting how they contribute to the greater good or serve a collective purpose.

  • Craft ad campaigns that emphasize social responsibility, sustainability, or community engagement, inspiring your audience to join you in making a positive impact.

  • Partner with nonprofit organizations or causes aligned with your brand's values, and collaborate on joint campaigns that raise awareness and support meaningful initiatives.

Exploring Innovative and Unconventional Approaches: Harness the power of Uranus Retrograde in Pisces to bring forth innovative and unconventional marketing strategies from within.

Example Strategies:

  • Experiment with unconventional ad formats, such as interactive quizzes, gamified experiences, or immersive storytelling, to captivate your audience and generate engagement.

  • Utilize emerging technologies, such as augmented reality (AR) or virtual reality (VR), to create unique and memorable experiences that align with your brand and resonate with your target audience.

  • Leverage user-generated content (UGC) to foster a sense of community and authenticity, encouraging your audience to contribute their creative ideas and experiences.

Infusing Spirituality and Creativity: Tap into the influence of Pisces to infuse your Facebook Business Pages and Ads with spirituality and creativity.

Example Strategies:

  • Create content that inspires and uplifts your audience, incorporating spiritual or mindfulness practices into your messaging, imagery, or video content.

  • Collaborate with artists, musicians, or creative professionals to develop visually captivating ads that evoke emotions, tell stories, or convey a sense of wonder. Host live events or webinars on your

  • Facebook Business Page that explore creative pursuits, spiritual growth, or personal development, offering valuable insights and experiences to your audience.

Addressing Emotional and Psychological Needs: Recognize and address the emotional and psychological needs of your audience, leveraging the influence of Pisces.

Example Strategies:

  • Develop ad campaigns that speak to the deeper emotions and desires of your target audience, emphasizing the transformative power of your products or services.

  • Create Facebook Business Page content that provides resources, guidance, or support related to mental health, emotional well-being, or personal growth.

  • Engage in meaningful conversations with your audience, responding to their comments and messages with empathy, understanding, and genuine care.

Facebook Reels
⨀♃

An excellent and highly profitable period to use for creating and sharing Facebook Reels. This transit will have the Moon conjunct Facebook Reels natal Sun and Jupiter in Pisces. Jupiter being one of the two natural co-rulers of Pisces makes this transit especially potent. Some of the themes that are being brought forth during this transit are powerful storytelling, conveying emotions, clear visuals, inspiration, publishing, PR, teaching, raising awareness, attention, excitement, and momentum.

Direct sales, warming up your audience, sharing recaps, trailers, previews, sneak peeks, or clear CTAs all do well during this time especially if they convey a story that aligns with the belief system, emotional state, wants, or needs of your audience.

In general, any kind of movie or video tends to do well during this transit so make the most of it.

Marketing Advice:

Harnessing the Spotlight Effect: Utilize the Sun's energy to draw attention to your Facebook Reels content and create awareness.

Example Strategies:

  • Create captivating and visually appealing Reels that showcase your products, services, or brand in an engaging and attention-grabbing manner.

  • Leverage the power of storytelling in your Reels, using compelling narratives, emotions, and relatable experiences to capture your audience's interest.

  • Launch special promotions, announce new products, or host limited-time offers through your Reels, taking advantage of the Sun's spotlight effect to generate excitement and drive action.

Expanding Reach and Establishing Expertise: Tap into Jupiter's influence to expand your audience and position yourself as an expert in your niche through Facebook Reels.

Example Strategies:

  • Share educational and informative Reels that provide valuable insights, tips, or tutorials related to your industry or expertise, establishing yourself as a knowledgeable authority.

  • Collaborate with influencers or thought leaders in your field to co-create Reels that leverage their expertise and expand your reach to their audience.

  • Utilize PR strategies, such as featuring testimonials, case studies, or success stories in your Reels, to build trust and credibility with your audience.

Infusing Creativity, Spirituality, and Healing: Leverage the influence of Pisces to infuse your Facebook Reels with creativity, spirituality, and healing.

Example Strategies:

  • Create Reels that inspire and uplift your audience, incorporating elements of spirituality, mindfulness, or personal growth into your content.

  • Experiment with artistic and visually appealing Reels, leveraging music, art, or creative effects to evoke emotions and create a sense of enchantment.

  • Offer Reels that provide guidance or resources for healing, self-care, or emotional well-being, establishing a deeper connection with your audience.

Embracing Emotional Depth and Connection: Dive into the realm of the unconscious and connect with your audience on an emotional level through Facebook Reels.

Example Strategies:

  • Share personal stories or experiences through your Reels, allowing your audience to connect with you on a deeper, more authentic level.

  • Use Reels to address common fears, challenges, or pain points that resonate with your audience, providing empathy, support, and guidance.

  • Encourage audience participation by inviting them to share their own stories, opinions, or reflections related to the topics you explore in your Reels.

Facebook Messenger
MC

Facebook Messenger communications can do exceptionally well under this transit, especially if you are appealing to the beliefs, wants, needs, and emotions that are operating on a subconscious or unconscious level of your community, or leads.

Using Facebook Messenger as a follow-up tool, or directing people to DM you, or to comment on your post for access to something and then sending them it through DM can also be effective here. This transit in general will see the Moon conjunct Facebook Messenger's natal Midheaven in Pisces.

The Midheaven rules our reputation, career achievements, what we're known for, as well as attention, trust, and expert status. Your attention, follow-ups, messages, or support offered at this time will be a great investment in your business, and strengthen your emotional connections and rapport with clients and prospects.

This can also be a great time to leverage audio or video messaging, whether it be to reply to or send your prospects or clients a personal video or audio message, either thanking them, inviting them, congratulating them, or reaching out to them using your own strategies, you'll find this period advantageous if used well.

Marketing Advice:

Leveraging Reputation and Expertise: Utilize the Midheaven's influence to establish your reputation and expert status in your Facebook Messenger interactions.

Example Strategies:

  • Craft personalized and thoughtful messages that highlight your expertise, demonstrating a deep understanding of your audience's needs and pain points.

  • Share valuable insights, tips, or resources through Messenger conversations, positioning yourself as a trusted source of information and guidance.

  • Seek opportunities to engage in industry-related discussions and provide meaningful contributions to build your reputation as an expert in your field.

Establishing Meaningful Connections: Tap into the unconscious realm and foster meaningful connections through empathetic and authentic conversations on Facebook Messenger.

Example Strategies:

  • Listen actively to your audience's concerns, fears, and challenges, and respond with empathy and understanding.

  • Offer support and guidance, providing resources or recommendations that address your audience's specific needs.

  • Create a safe and inclusive space for open dialogue, encouraging your audience to share their experiences, opinions, and feedback.

Creative and Spiritual Messaging: Infuse your Facebook Messenger communications with creativity, spirituality, and healing elements.

Example Strategies:

  • Use storytelling techniques to convey your message, weaving narratives that evoke emotions and resonate with your audience on a deeper level.

  • Incorporate spiritual principles, mindfulness exercises, or inspirational quotes into your Messenger conversations to foster a sense of positivity and growth.

  • Offer guidance and resources related to mental health, self-care, or personal development, demonstrating your commitment to holistic well-being.

Timely Follow-ups and Sales: Leverage Facebook Messenger's immediacy to follow up with leads and drive sales.

Example Strategies:

  • Respond promptly to inquiries or messages from potential customers, demonstrating your attentiveness and commitment to customer service.

  • Use Messenger to nurture leads, providing additional information, addressing objections, and guiding them through the sales process.

  • Implement limited-time offers or exclusive promotions through Messenger, creating a sense of urgency and encouraging immediate action.

Social Media Growth: Utilize Facebook Messenger as a tool for social media growth by leveraging the Midheaven's influence to expand your reach and visibility.

Example Strategies:

  • Encourage Messenger engagement by providing incentives or exclusive content to those who initiate conversations or refer others.

  • Promote your social media channels through Messenger conversations, inviting your audience to follow or engage with your content.

  • Share snippets or previews of your social media posts or content through Messenger, enticing your audience to visit and engage with your profiles.

Facebook Stories
♆

Time to pull out your storytelling hat. This transit sees the Moon (the public) conjunct Facebook Stories natal Neptune in Pisces. Neptune is one of two natural co-rulers of Pisces making it exceptionally strong at this time. 

Neptune and Pisces both rule our subconscious stories, beliefs, emotions, wounds, intuition, memories, history, patterns, needs, and behaviors. Neptune provides a cushion to create distance for us between ourselves and our pain, or ourselves and the world when it becomes too much, the negative of this is that it can also create a fog, making it hard to discern reality from fiction.

This works great for movies, and fictional stories, and is also how humanity has passed down knowledge, lessons, and understanding with each generation. Oral stories have been a part of how we have learned and passed on history, culture, and ways of life, and it is still to this day how our minds (and subconscious) operate. We are captivated by stories, they have the power to pass on messages, knowledge, emotions, and lived experiences in a way that nothing else has been able to match.

And here during this transit, we are being provided with a platform and aligned timing to do just that with Facebook Stories.

What are the big lessons, stories, myths, or ideas that convey the messages that you desire to share with your marketing?

Marketing Advice:

Engaging Storytelling: Utilize the power of storytelling and the dreamlike qualities of Neptune to captivate your audience through Facebook Stories.

Example Strategies:

  • Craft compelling narratives that evoke emotions, allowing your audience to connect with your brand on a deeper level.

  • Use vivid imagery, metaphors, and visual elements to enhance the storytelling experience in your Stories.

  • Incorporate suspense, curiosity, or surprise to keep your audience engaged and eager to see the next instalment.

Authenticity and Vulnerability: Embrace the vulnerability and authenticity of Pisces to create meaningful connections with your audience through Facebook Stories.

Example Strategies:

  • Share personal experiences, challenges, or insights that resonate with your audience's own journeys.

  • Open up about your brand's values, mission, and behind-the-scenes moments, allowing your audience to connect with your authenticity.

  • Invite your audience to share their stories and experiences, fostering a sense of community and empathy.

Intuitive and Imaginative Content: Tap into your intuition and unleash your creative imagination to produce captivating and unique content for Facebook Stories.

Example Strategies:

  • Experiment with different creative formats such as animations, filters, or overlays to make your Stories visually striking and immersive.

  • Tap into the symbolism and archetypes of the unconscious to create content that resonates with universal themes and emotions.

  • Allow your intuition to guide your content creation process, trusting in your instincts to deliver content that feels authentic and meaningful.

Inspiring and Healing Messages: Utilize Facebook Stories to share messages of inspiration, hope, and healing, aligning with the transformative potential of Pisces.

Example Strategies:

  • Share motivational quotes, affirmations, or uplifting messages through text overlays or video snippets in your Stories.

  • Provide guidance, resources, or practical tips related to personal growth, well-being, or spirituality.

  • Collaborate with influencers or experts in the healing or creative arts to deliver transformative content through joint Stories.

Music and Visual Aesthetics: Enhance the emotional impact of your Facebook Stories by incorporating music and paying attention to visual aesthetics.

Example Strategies:

  • Select background music or soundscapes that complement the mood and atmosphere of your Stories, enhancing the overall experience.

  • Pay attention to the visual elements such as color schemes, composition, and transitions to create a visually cohesive and aesthetically pleasing Stories sequence.

  • Consider using text overlays, subtitles, or captions to provide additional context or emphasize key messages within your Stories.

At the middle & end of Pisces Energy - Beginning on the 2nd day of Pisces Energy:

Facebook Posts
♀☊

This an excellent period for sales, storytelling, and sharing beautiful ideas, images, videos, content, or invitations through your Facebook Posts. This transit has the Moon (Public) conjunct the natal Venus and North Node in Pisces in Facebook's combined charts. Venus rules what we love, cashflow, sharing what we're passionate about, generosity, beauty, and aesthetics, while the North Node points us to a sense of higher purpose, contribution, and belonging. In the sign of Pisces, this takes on a bit of a dreamy quality to it. This can be a great time if you are a spiritual business, support clients in emotional or personal growth work to sell your services or share inspiring content that ignites their sense of purpose (which is likely part of your marketing).

Here posts tend to take on an airier, visual, emotional, spiritual, or deep quality to them, where we focus on healing, mending, connecting, dissolving, and expanding our imaginations.

You can leverage this in your marketing by sharing stories, emotional content (especially uplifting), teaching, video, or material that helps them to expand awareness of themselves, their inner world, and where they're going.

Marketing Advice:

Align with Values and Passion: Create Facebook posts that resonate with your audience's values and ignite their passion.

Example Strategies:

  • Identify the values that are important to your audience and align your content accordingly. Showcase how your products or services reflect those values.

  • Craft posts that evoke emotions, such as joy, inspiration, or empowerment, to create a strong connection with your audience.

  • Share personal stories or experiences that highlight your passion for what you do, creating authenticity and relatability.

Inspire and Uplift: Use your Facebook posts to inspire and uplift your audience, tapping into the collective growth potential represented by the North Node.

Example Strategies:

  • Share motivational quotes, success stories, or uplifting messages that resonate with your audience's aspirations.

  • Provide practical tips, insights, or resources that help your audience overcome challenges and achieve personal or professional growth.

  • Collaborate with influencers, thought leaders, or experts in your industry to bring valuable and inspiring content to your audience.

Engage with Storytelling: Utilize storytelling techniques in your Facebook posts to captivate your audience and create a deeper connection.

Example Strategies:

  • Craft compelling narratives that engage your audience's emotions, drawing them into the story and creating a sense of resonance.

  • Use visual elements, such as images or videos, to enhance the storytelling experience and make your posts visually appealing.

  • Integrate a call-to-action in your stories, inviting your audience to participate or share their own experiences related to the topic.

Embrace Creativity and Visual Appeal: Infuse creativity and visual aesthetics into your Facebook posts to make them stand out and engage your audience.

Example Strategies:

  • Experiment with different post formats, such as carousels, videos, or interactive content, to capture attention and create a memorable experience.

  • Pay attention to the visual elements, including color schemes, typography, and imagery, to create visually appealing posts that align with your brand.

  • Incorporate artistic or creative elements, such as illustrations, graphics, or quotes overlaid on images, to enhance the visual appeal.

Share Healing and Inspirational Content: Tap into the spiritual and healing aspects of Pisces to share content that uplifts, inspires, and promotes well-being.

Example Strategies:

  • Share content related to self-care, mindfulness, or personal development, providing your audience with practical tools or insights for their well-being.

  • Introduce themes of compassion, empathy, and unity in your posts, fostering a sense of connection and support within your audience.

  • Collaborate with artists, musicians, or healers to create content that combines creativity, spirituality, and inspiration.


Facebook Groups
♀♃ Rx, ♅ Rx

Like the above transits, the impact on Facebook groups at this time shares a similar influence. We have the Moon conjunct the natal Venus, Jupiter, and Uranus Retrograde placements in Pisces in Facebook Groups combined charts.

Venus and Jupiter indicate an opportunity to share and teach what you love, and are passionate about, to share beautiful ideals and ideas, through the use of beautiful imagery, diagrams, and storytelling. Both Venus and Jupiter are connected to cash flow and sales, but with Jupiter being retrograde we may see a delay to some of those results, or at least find they show up differently than we anticipated. However this shouldn't sway you away from leveraging this transit, as the growth of your business and community happens twofold, one with what you receive immediately (in this case Venus), and what is developed and cultivated over time (Jupiter Rx) that keeps your business on solid ground, and expands your reach. Both of these aspects are being fed during this transit.

Next, we see an activation to natal Uranus Rx which indicates shocks and awe are not necessary to convey your message, that this is an excellent time to focus on implementation within your community through content and ideas they are already familiar with. And to help them to experience the genius of the work and methods within their own experience through direct application.

In the sign of Pisces, this is a period of working a lot on an emotional, spiritual, and subconscious level within our communities. by focusing on what deeply matters to them, what obstacles are in the way of them experiencing transformation and getting the help they need, and adjusting things within your community to meet these needs.

Clear CTAs, that also focus a lot on what happens after they sign up, join, invest, or otherwise take part are very helpful as under Pisces.

Marketing Advice:

Cultivate a Values-Based Community: Create a Facebook Group that centers around shared values, fostering a passionate and engaged community.

Example Strategies:

  • Clearly define the values and mission of your Facebook Group, communicating them to potential members and setting the tone for participation.

  • Encourage open and respectful discussions that revolve around the group's core values, allowing members to connect on a deeper level.

  • Regularly share content and resources that align with the values of the group, nurturing a sense of collective passion and purpose.

Foster Collective Growth and Fulfillment: Use your Facebook Group as a platform for personal and collective growth, embracing the North Node's influence.

Example Strategies:

  • Facilitate discussions, workshops, or challenges that promote personal development, allowing group members to grow together.

  • Encourage knowledge-sharing and mentorship within the group, providing opportunities for members to support and learn from each other.

  • Celebrate the achievements and milestones of group members, reinforcing a sense of collective fulfillment and success.

Embrace Unconventional Approaches: Encourage innovative and unconventional ideas within your Facebook Group, inspired by Uranus Retrograde's influence.

Example Strategies:

  • Invite group members to share their unique perspectives, ideas, or projects, fostering a culture of creativity and exploration.

  • Experiment with different formats or activities within the group, such as virtual events, interactive polls, or collaborative projects.

  • Encourage members to challenge existing paradigms or norms, fostering an environment that welcomes fresh and innovative thinking.

Facilitate Introspection and Reflection: Leverage the introspective energy of Jupiter Retrograde to foster deeper connections and growth within the Facebook Group.

Example Strategies:

  • Provide prompts or questions for self-reflection, encouraging members to explore their personal journeys and insights.

  • Organize virtual book clubs, where members can read and discuss books related to personal growth, spirituality, or healing.

  • Create opportunities for members to share their own stories of transformation or lessons learned, inspiring others within the group.

Infuse Spirituality and Healing: Embrace the spiritual and healing aspects of Pisces within your Facebook Group, creating a nurturing and supportive space.

Example Strategies:

  • Share inspirational quotes, affirmations, or guided meditations that promote healing, self-care, or emotional well-being.

  • Invite guest experts or practitioners to provide resources, workshops, or discussions on topics related to spirituality, energy healing, or mindfulness.

  • Encourage group members to share their own artistic creations, music, or writing that express their spiritual or healing journey.

Facebook Reels
♆

This transit is nearly identical to the summary I shared above for Facebook Stories, so I will repost that here with minor tweaks.

Time to pull out your storytelling hat. This transit sees the Moon (the public) conjunct Facebook Reels natal Neptune in Pisces. Neptune is one of two natural co-rulers of Pisces making it exceptionally strong at this time.  Neptune and Pisces both rule our subconscious stories, beliefs, emotions, wounds, intuition, memories, history, patterns, needs, and behaviors. Neptune provides a cushion to create distance for us between ourselves and our pain, or ourselves and the world when it becomes too much, the negative of this is that it can also create a fog, making it hard to discern reality from fiction.

This works great for movies, and fictional stories, and is also how humanity has passed down knowledge, lessons, and understanding with each generation. Oral stories have been a part of how we have learned and passed on history, culture, and ways of life, and it is still to this day how our minds (and subconscious) operate. We are captivated by stories, they have the power to pass on messages, knowledge, emotions, and lived experiences in a way that nothing else has been able to match.

And here during this transit, we are being provided with a platform and aligned timing to do just that with Facebook Reels.

What are the big lessons, stories, myths, or ideas that convey the messages that you desire to share with your marketing?

Marketing Advice:

Harness the Power of Storytelling: Utilize storytelling techniques in your Facebook Reels to captivate your audience and create a deeper connection.

Example Strategies:

  • Craft engaging narratives that unfold within the short duration of a Reel, capturing your audience's attention and evoking emotional responses.

  • Create a beginning, middle, and end in your Reels, building suspense or delivering a satisfying conclusion that resonates with your viewers.

  • Infuse personal anecdotes, experiences, or relatable stories that your audience can connect with, making your content more memorable.

Inspire and Evoke Emotions: Use Facebook Reels to inspire and evoke emotions within your audience, creating a deeper impact.

Example Strategies:

  • Share motivational messages, uplifting stories, or heartfelt moments that inspire and uplift your viewers.

  • Use music and visuals to enhance the emotional impact of your Reels, selecting tracks that align with the desired mood or atmosphere.

  • Introduce relatable challenges, struggles, or transformations in your Reels, eliciting empathy and connecting with your audience on a deeper level.

Embrace Creativity and Visual Appeal: Infuse creativity and visual aesthetics into your Facebook Reels, making them visually appealing and captivating.

Example Strategies:

  • Experiment with different video editing techniques, transitions, or effects to make your Reels visually engaging and unique.

  • Incorporate visually striking elements, such as vibrant colors, beautiful scenery, or creative props, to grab attention and create an immersive experience.

  • Collaborate with visual artists, designers, or photographers to add a touch of creativity and artistic expression to your Reels.

Tap into Intuition and Inspiration: Allow your intuition and spiritual inspiration to guide your content creation process for Facebook Reels.

Example Strategies:

  • Spend time in introspection, meditation, or creative visualization to access your inner guidance and receive inspiration for your Reels.

  • Explore themes of spirituality, personal growth, or self-discovery in your content, offering insights or reflections that resonate with your audience.

  • Collaborate with spiritual or intuitive experts to provide guidance, readings, or messages that can uplift and inspire your viewers.

Showcasing Art, Music, and Healing: Incorporate art, music, and healing elements into your Facebook Reels, tapping into the healing power of creativity.

Example Strategies:

  • Highlight artistic creations, such as paintings, sculptures, or crafts, and share the stories or inspirations behind them.

  • Integrate music that evokes certain emotions or creates a specific atmosphere, allowing the soundtrack to enhance the overall impact of your Reels.

  • Demonstrate or discuss healing practices, mindfulness techniques, or self-care rituals, providing valuable insights or resources for your audience.

Facebook Messenger
☋

This transit will see the Moon conjunct the natal South Node in Pisces in Facebook Messenger's chart. In general, from a more negative perspective, the South Node can indicate the past, losses, getting stuck, or otherwise losing our way.

This doesn't have to mean ill effects for your use of Facebook Messenger for follow-ups, or lead generation, but it does indicate an opportunity to change your approach during this transit to leverage what you've already built and cushion yourself from potential loss. The positive aspects of the South Node are that 'we've been there, done that', you're familiar, comfortable, and likely quite experienced in this area, and that can save you a lot of time and heartache when used well.

Here we see the best use of this transit is to follow up with or reach out to clients you've already had previous dialogues with rather than new or fresh leads, or cold contacts. If you are interacting with new people you may wish to refer them to previous content, resources, or assets you have already created to help them get familiar with you, your work, and how you can help them.

Leveraging previous relationships is where this transit extracts the gold nuggets, here we can reach out to colleagues, warm leads, or follow up with conversations by providing emotional spiritual support, and authentic consideration, and through the use of video or audio messages that keep things personal and intimate. Under Pisces, there is an opportunity for closure, or to wrap things up, so this can also be used to your advantage at this time.

Marketing Advice:

Repurpose and Reintroduce Past Content: Take advantage of the South Node's influence to repurpose and reintroduce your past content through Facebook Messenger.

Example Strategies:

  • Identify high-performing content from your archives and repurpose it into engaging Messenger sequences or chatbot flows.

  • Reintroduce older blog posts, videos, or podcasts that are relevant to your current offerings, using Messenger to share snippets, summaries, or teasers.

  • Utilize Messenger to engage in conversations with your audience, referencing and sharing links to relevant past content that can provide value and support.

Personalize Outreach and Follow-ups: Use Facebook Messenger to personalize your outreach and follow-ups, nurturing connections on a deeper level.

Example Strategies:

  • Craft individualized Messenger messages tailored to each recipient, referencing their specific interests, previous interactions, or challenges.

  • Follow up with leads or prospects using Messenger to provide additional information, answer questions, or address concerns they may have expressed.

  • Utilize Messenger to send personalized thank-you messages or follow-ups after a purchase, ensuring a positive customer experience.

Leverage Messenger for Sales Conversations: Utilize Facebook Messenger as a platform for sales conversations, providing a more personalized and interactive experience.

Example Strategies:

  • Invite leads or prospects to engage in Messenger chats to discuss their needs, preferences, and how your product or service can fulfill them.

  • Utilize Messenger to share product demos, case studies, or testimonials that showcase the value and benefits of your offerings.

  • Offer exclusive discounts, promotions, or limited-time offers through Messenger, creating a sense of urgency and encouraging immediate action.

Cultivate a Community through Messenger: Use Facebook Messenger to foster a sense of community and social media growth.

Example Strategies:

  • Create a Messenger group or community where like-minded individuals can gather to discuss relevant topics, share insights, and support each other.Utilize Messenger broadcasts to deliver exclusive content, updates, or announcements to your community, encouraging engagement and interaction.

  • Offer Messenger-based challenges, contests, or interactive activities to encourage participation and foster a sense of belonging.

Embrace Creativity and Healing: Infuse creativity and elements of healing into your Messenger interactions, aligning with the themes of Pisces.

Example Strategies:

  • Incorporate uplifting and inspiring messages, quotes, or affirmations into your Messenger conversations to provide emotional support and encouragement.

  • Share relevant resources, such as articles, podcasts, or videos, that promote personal growth, spiritual exploration, or healing.

  • Consider incorporating creative elements, such as art, music, or visual media, into your Messenger interactions to engage the senses and create a more immersive experience.

INSTAGRAM

At the beginning of Pisces Energy - Lasting for the 1st day of Pisces Energy:


Instagram Posts
♅ ♆ Chiron MC

Leveraging the power of storytelling through a deep awareness of the struggles and needs of your followers is possible through this transit. Here we see a conjunction with the natal Uranus, Neptune, Chiron, and Midheaven in Pisces of Instagram's combined charts.

Uranus rules innovative ideas, channeled insights, new approaches, and challenging tradition or the mainstream.

Neptune brings forward the themes of storytelling, intuition, emotional connection, and the power of our subconscious. While Chiron focuses on the core wound that we all carry inside, and how this wound helps us to understand ourselves, develop compassion, and becomes part of our mission in life to learn and share information that benefits others so that we may also heal ourselves. And lastly, the Midheaven is career recognition, achievement, our reputation, what we're known for, and peak success and acknowledgment.

When all four of these come together in one transit, under the influence of Pisces we can see that there is an opportunity through your Instagram content to tell powerful stories that have the ability to heal and bring to light what we all struggle with, and what unites us, while also exploring these themes with an innovative approach, and as a result, brings attention to your work, your unique approaches and dissolves the barriers between you and your followers in accessing the full transformative power of your work.

You may choose to use videos, or simple posts on Instagram at this time that dives into these themes from a visual, emotional, and spiritual direction.

What is your core message?

What wounds does your work address?

What wounds do your followers tend to struggle with?

What do they have in common?

Why did you create the system or solution you did?

How does it help with these challenges?

What medicine can you share now?

What permission can you give in your messages now that helps them to love and accept themselves as they are? 

How can they access this medicine now, no matter where they're at in their journey?

Marketing Advice:

Embrace Innovative and Unconventional Approaches: Incorporate innovative and unconventional elements into your Instagram posts to captivate your audience.

Example Strategies:

  • Experiment with unique visual styles, filters, or editing techniques to create visually striking and attention-grabbing posts.

  • Integrate interactive elements such as polls, quizzes, or challenges to engage your audience and encourage participation.

  • Explore new formats like carousel posts, IGTV, or Instagram Reels to present your content in fresh and exciting ways.

Tell Compelling Stories: Leverage the power of storytelling in your Instagram posts to create emotional connections with your audience.

Example Strategies:

  • Craft engaging captions that tell meaningful stories, share personal experiences, or evoke emotions related to your brand or offerings.

  • Incorporate captivating visuals, such as high-quality images or videos, that visually convey your brand's narrative or message.

  • Utilize the Instagram Stories feature to share behind-the-scenes content, sneak peeks, or narratives that provide insights into your brand's values and mission.

Address Collective Wounds and Offer Healing: Use your Instagram posts to address collective wounds and provide healing insights or resources.

Example Strategies:

  • Share content that offers support, guidance, or resources related to mental health, self-care, or personal development.

  • Highlight stories of resilience, empowerment, and overcoming challenges to inspire and uplift your audience.

  • Collaborate with influencers, experts, or organizations in your niche to co-create content that addresses collective struggles and offers practical solutions.

Build Reputation and Expert Status: Utilize Instagram posts to build your reputation and establish yourself as an expert in your field.

Example Strategies:

  • Share informative and educational content that showcases your expertise and provides value to your audience.

  • Collaborate with other respected professionals or influencers in your industry to co-create content that highlights your collective expertise.

  • Utilize user-generated content, such as testimonials or success stories, to demonstrate the impact and credibility of your offerings.

Infuse Creativity, Art, and Music: Incorporate creativity, art, and music into your Instagram posts to create a visually appealing and immersive experience.

Example Strategies:

  • Collaborate with artists or photographers to create unique visual content that aligns with your brand and resonates with your audience.

  • Incorporate music or sound elements into your Instagram posts to evoke specific emotions or enhance the overall experience.

  • Feature user-generated content that showcases how your products or services have inspired or been incorporated into creative projects.

Instagram Live
♆  ☋

Dreamy, visionary content, that speaks to subliminal wants, needs, and drives with a focus on topics and themes you have previously introduced or discussed with your followers. This transit activates Instagram Live's natal Neptune and South Node in Pisces, highlighting the importance of understanding the inner motivations of your audience, and how those motivations shape and inspire their actions, including the purchasing of your products and services.

Do you speak to their collective dream of the world, of themselves, of what is possible?

How does what you're sharing now expand upon what you've shared in the past?

What is the deeper psychological, and emotional yearning of your community?

How do you touch upon those themes and topics in your content?

The use of storytelling, especially with relevant emotional context is helpful at this time in shaping the messages and content you're sharing and teaching.

Marketing Advice:

Embrace the Power of Storytelling: Utilize the storytelling capabilities of Instagram Live to captivate your audience and create a memorable experience.

Example Strategies:

  • Craft a compelling narrative or theme for your Instagram Live session and communicate it to your audience beforehand to generate anticipation.

  • Share personal stories, experiences, or insights that align with your brand and resonate with your audience's emotions.

  • Incorporate visual aids, such as props or visuals displayed on-screen, to enhance the storytelling experience.

Tap into Intuition and the Subconscious: Allow your intuition and connection to the subconscious to guide your Instagram Live sessions, creating an authentic and transformative experience.

Example Strategies:

  • Engage in guided meditations, visualizations, or intuitive exercises during your Instagram Live to help participants tap into their own intuition and subconscious.

  • Encourage your audience to ask questions or provide prompts that elicit deep reflections and insights.

  • Utilize oracle cards, tarot cards, or other divination tools to provide intuitive guidance or inspiration during your Instagram Live sessions.

Revisit and Repurpose Old Content: Leverage the power of the South Node to revisit and repurpose past content during your Instagram Live sessions, providing a fresh perspective and engaging your audience.

Example Strategies:

  • Revisit popular or impactful content from the past and present it in a new format or with updated insights.

  • Invite guests or collaborators to revisit a topic or theme that you previously explored, providing new perspectives and engaging discussions.

  • Use audience feedback or questions from previous Instagram Live sessions as a starting point for revisiting and expanding upon specific topics.

Incorporate Creative and Healing Elements: Infuse creativity, art, and healing practices into your Instagram Live sessions to create a transformative and uplifting experience.

Example Strategies:

  • Invite guest artists, musicians, or healers to collaborate and share their talents or expertise during your Instagram Live broadcasts.

  • Incorporate artistic elements such as live painting, drawing, or other visual expressions that align with your message or theme.

  • Introduce healing practices such as sound healing, guided breathwork, or energy healing exercises to create a nurturing and transformative space.

Instagram Reels
☾

This transit marks a lunar return in the chart of Instagram Reels. Here we have the Moon in Pisces conjunct Instagram Reels natal Moon, initiating the beginning of a new cycle. It is at this point you have the power through your Reels content to share emotionally driven and potent messages and content that speaks directly to the needs, wants, and internal motivations of your followers.

Notice what you're drawn to at this time, what emotions, themes, lessons, or core challenges are you experiencing yourself?

Remember some of the best content is what you are experiencing in your own world and simply sharing that with your audience. We are all under the same moon and so if you are going through this, they may be as well. Tap into the collective emotions around you, and find a way to channel those emotions into content that is uplifting, and speaks to creating a new, healthier cycle for ourselves.

If you can tie this in with your own content, offers, and methodologies all the better.

Marketing Advice:

Embrace Emotional Authenticity: Connect with your audience on an emotional level by expressing your authentic self in your Instagram Reels.

Example Strategies:

  • Share personal stories or experiences that resonate with your audience's emotions, highlighting vulnerable and relatable moments.

  • Express genuine emotions and create content that evokes empathy, compassion, or inspiration.

  • Utilize music, visuals, and captions that complement the emotional tone of your Reels and enhance the overall experience.

Showcase Creativity and Artistry: Leverage the creative energy of Pisces to showcase your artistic talents and unique perspectives in your Instagram Reels.

Example Strategies:

  • Experiment with different visual effects, filters, and editing techniques to create visually captivating Reels.

  • Incorporate elements of art, such as painting, drawing, or crafting, to add a creative touch to your content.

  • Collaborate with artists or showcase user-generated content that highlights creativity and artistic expression.

Engage in Storytelling: Utilize the influence of Pisces to tell meaningful stories and captivate your audience's imagination in your Instagram Reels.

Example Strategies:

  • Craft compelling narratives with a clear beginning, middle, and end within the short time frame of an Instagram Reel.

  • Use text overlays, captions, or voiceovers to enhance the storytelling aspect of your Reels.

  • Incorporate elements of fantasy, symbolism, or metaphor to convey deeper messages or evoke emotions.

Explore Inspirational and Healing Content: Harness the healing energy of Pisces to create inspirational and uplifting Instagram Reels that resonate with your audience.

Example Strategies:

  • Share motivational messages, affirmations, or quotes that inspire and empower your viewers.

  • Demonstrate self-care practices, meditation techniques, or mindfulness exercises that promote emotional well-being.

  • Incorporate soothing visuals, calming music, or nature imagery to create a serene and peaceful atmosphere.

Instagram Carousel
⨀ ☋

This is a great time for a recap of what you've previously covered, potentially in your Instagram Live, Instagram Reels, or Instagram Posts. This transit activates both the Sun and the South Node in Instagram Carousel's chart, which indicates that the purpose of Carousels is to actually act as a recap and bring awareness and attention to previously shared or explored topics, content, or themes.

It also allows us to provide context to the material that's being shared by using up to 10 different images, videos, or a combination thereof. This gives emotional, personal, and spiritual depth to what you're sharing and speaks to some of the greater processes and experiences of your followers. With the Sun this can be a great time for both an introduction to content or as a reminder of it.

Under the influence of Pisces, we are still brought back to the power of storytelling, intuitive messages, emotional needs and wants, and subconscious patterns, wounds, and behaviors.

What can you share now that speaks to these larger and often internal processes of your audience?

What do they need to believe about themselves, and the world, or understand in order to take a step towards change or make a decision inside themselves?

Marketing Advice:

Shine a Spotlight on Important Announcements: Leverage the energy of the Sun to bring attention and awareness to significant announcements, launches, promotions, or open carts through your Instagram Carousel.

Example Strategies:

  • Create visually appealing Carousel posts to showcase key information about your announcements or promotions.

  • Use compelling captions or text overlays to highlight the key points and create a sense of excitement.

  • Incorporate visually striking elements such as bold colors, high-quality images, or attention-grabbing graphics to captivate your audience.

Repurpose and Reintroduce Valuable Content: Utilize the influence of the South Node to revisit and repurpose past content that has been valuable to your audience in your Instagram Carousel.

Example Strategies:

  • Compile a series of Carousel posts that offer a comprehensive guide or tutorial based on previously shared content.

  • Reintroduce popular blog posts, videos, or podcasts by summarizing the key points in a visually appealing and engaging Carousel format.

  • Repurpose user-generated content or testimonials to showcase the impact your offerings have had on your audience.

Tap into Emotional Storytelling: Harness the energy of Pisces to create emotionally compelling and storytelling-focused Instagram Carousels.

Example Strategies:

  • Craft a narrative arc through your Carousel posts, taking your audience on a journey or sharing a personal story.

  • Use a combination of images, captions, and videos to convey a cohesive and emotionally resonant message.

  • Focus on themes of healing, personal growth, or overcoming challenges to create a sense of empathy and connection.

Infuse Creativity and Artistic Elements: Leverage the creative potential of Pisces to incorporate artistic and visually captivating elements in your Instagram Carousel.

Example Strategies:

  • Experiment with different visual styles, filters, or editing techniques to create a cohesive and visually stunning Carousel experience.

  • Incorporate illustrations, hand-lettering, or graphic design elements to add a unique and artistic touch.

  • Collaborate with artists or showcase user-generated content that aligns with the creative and artistic themes of your Carousel.

Instagram Stories
♆ Rx ☋

Here we see a similar activation to the chart of Instagram Stories as we saw with Instagram Live above, however, this time Neptune is retrograde rather than direct. This indicates that your community can benefit from you going straight to the point, and not dancing around the bush, or using too much storytelling that you lose the plot. Here we are seeking truth, understanding, and real data, and with this also activating the South Node, it is likely focused on content and topics we have already been exposed.

The content is still somewhat emotional, spiritual, or subconsciously focused, but we are using this transit to cut through any unnecessary noise and get to the heart of the matter at hand.

This is an indicator that you can use this opportunity to re-address previous content, and this time break it down step by step, or through a series of facts or data to help them understand what they need to know.  Again with this being a South Node transit the power here is in the recap, or through familiarity with the content you've shared. Sometimes we go forward by first going back.

Marketing Advice:

Speak Truth and Clarity: Harness the influence of Neptune Retrograde to communicate truthfully and with clarity in your Instagram Stories.

Example Strategies:

  • Focus on delivering clear and concise messages that resonate with your audience's needs and desires.

  • Avoid excessive embellishments or misleading information; strive for transparency and authenticity.

  • Use storytelling techniques to convey your message effectively, ensuring your audience understands and connects with the core ideas.

Apply Intuitive and Creative Formats: Embrace the intuitive and creative potential of Pisces to present your ideas in innovative and engaging formats within your Instagram Stories.

Example Strategies:

  • Experiment with different interactive features, such as polls, quizzes, or question stickers, to encourage audience participation and feedback.

  • Use visually captivating elements, such as gifs, animations, or filters, to enhance the storytelling and immerse your audience in the experience.

  • Employ intuitive navigation within your Stories, ensuring a seamless and user-friendly journey for your audience.

Repurpose and Reintroduce Engaging Content: Leverage the influence of the South Node to revisit and repurpose engaging past content in your Instagram Stories.

Example Strategies:

  • Curate Highlights that feature valuable and relevant Stories from the past, making them easily accessible to your audience.

  • Create "throwback" Stories that highlight popular or impactful content from previous campaigns or events.

  • Revisit successful storytelling formats and adapt them to current topics or trends to maintain consistency and engagement.

Evoke Emotions and Tap into Spirituality: Harness the influence of Pisces to evoke emotions and tap into spirituality within your Instagram Stories.

Example Strategies:

  • Share authentic and vulnerable stories that resonate with your audience on an emotional level.

  • Incorporate inspirational quotes, affirmations, or guided meditations to promote self-reflection and spiritual growth.

  • Collaborate with influencers or experts in spiritual or healing practices to provide valuable insights and experiences.

At the middle & end of Pisces Energy - Beginning on the 2nd day of Pisces Energy:


Instagram Live
Chiron ♂

A potent transit that helps your community to channel challenges and pain into clear action that meets their subconscious, emotional, and spiritual needs.

Chiron being the core wound we carry, in the sign of Pisces often implies we are not aware of what this wound actually is, specifically or where it came from. Some of the trauma we carry is pre-birth, or early adolescence and we don't retain memory about how it got there, or how it formed specifically but can find into adulthood we are still struggling with it.

Under this transit, you can share the core inner workings of this wound (often our clients or community is struggling with the same challenges which is why they follow you to begin with). This is a great time to not only talk about this wound but provide clear action on how to address it, deconstruct it, or otherwise overcome it. Under Pisces we often don't actually have to DO anything, nor do we even need to remember how this wound got there, but simply by noticing and acknowledging it and desiring to be free of it, the pattern or cycle ends.

Here with the activation to Mars, you can use this period to motivate your community to take action, whether it's through simple acknowledgment or to get support or move towards something that has been holding them back. This can be great for sales if you're launching or promoting an offer.

Just make sure you understand this inner wound, especially its symptoms. The symptoms are how it shows up in their lives, as they may not be aware of the specific problem and may instead only be aware of its symptoms which they think is the true problem. Part of your process can be to bring awareness to the symptoms and then educate on the core root issues (real problems). Get clear on why they want to be free of it, and use this Live to facilitate that process and introduce them to a new path forward.

Marketing Advice:

Address Collective Wounds and Pain: Harness the influence of Chiron to address collective wounds and pain points in your Instagram Live broadcasts.

Example Strategies:

  • Identify common challenges or struggles within your target audience and address them in your Live sessions.

  • Share personal stories or experiences that resonate with your viewers and provide a sense of empathy and understanding.

  • Invite guest speakers or experts who can offer insights, guidance, and support related to the collective wounds you aim to heal.

Utilize Action-Oriented Strategies: Leverage the influence of Mars to incorporate CTAs, sales techniques, and action-oriented strategies in your Instagram Live broadcasts.

Example Strategies:

  • Include clear and compelling calls to action (CTAs) during your Live sessions, encouraging viewers to engage, purchase, or take specific actions.

  • Use limited-time offers, open and close cart promotions, or flash sales to create a sense of urgency and drive sales or conversions.

  • Provide actionable tips, step-by-step guidance, or practical advice that motivates viewers to implement changes or take steps towards their goals.

Create Momentum and Engage the Audience: Infuse your Instagram Live broadcasts with energy, motivation, and strategies that create momentum and engage your audience.

Example Strategies:

  • Start your Live sessions with an attention-grabbing introduction or teaser to captivate viewers from the beginning.

  • Incorporate interactive elements such as Q&A sessions, polls, or challenges to actively involve your audience and maintain their interest.

  • Provide regular updates or progress reports on ongoing projects, initiatives, or campaigns to keep viewers engaged and invested in your content.

Offer Healing Experiences and Spiritual Insights: Embrace the influence of Pisces to create Instagram Live sessions that offer healing experiences and spiritual insights.

Example Strategies:

  • Integrate meditation, mindfulness exercises, or guided visualizations to foster relaxation, inner reflection, and emotional healing.

  • Invite spiritual or holistic practitioners to share their expertise, offer readings, or provide tools for self-care and personal growth.

  • Use music, art, or other creative elements to create a soothing and inspirational atmosphere during your Live sessions.

Instagram Reels
♆ Rx

Here we see a similar activation to the chart of Instagram Reels as we saw with Instagram Stories above, with Neptune retrograde in Pisces. This indicates that your community can benefit from you going straight to the point, and not dancing around the bush, or using too much storytelling that you lose the plot. Here we are seeking truth, understanding, and real data.

The content is still somewhat emotional, spiritual, or subconsciously focused, but we are using this transit to cut through any unnecessary noise and get to the heart of the matter at hand.

Marketing Advice:

Embrace Authenticity and Truthfulness: Use the influence of Neptune Retrograde to express authenticity and speak the truth in your Instagram Reels.

Example Strategies:

  • Share personal stories, experiences, or insights that resonate with your audience and convey your authentic self.

  • Address relevant and meaningful topics with honesty, transparency, and a genuine voice.

  • Avoid exaggeration or embellishment and strive for realism and groundedness in your content.

Utilize Intuitive and Creative Approaches: Tap into the intuitive format of Neptune Retrograde to create captivating and imaginative Instagram Reels.

Example Strategies:

  • Experiment with unique visual effects, filters, or transitions to enhance the dreamy and imaginative quality of your Reels.

  • Incorporate storytelling techniques that evoke emotions, engage the viewer's imagination, and leave a lasting impact.

  • Allow your intuition to guide your content creation process, trusting your instincts and inner wisdom.

Focus on Emotional and Inspirational Content: Leverage the influence of Pisces to create Instagram Reels that evoke emotions, inspire, and provide spiritual insights.

Example Strategies:

  • Share uplifting messages, quotes, or affirmations that resonate with your audience's emotions and provide a sense of comfort or motivation.

  • Offer insights into spiritual or personal growth practices, such as mindfulness, meditation, or self-reflection.

  • Use visuals, music, or artistry to create a visually stunning and emotionally resonant experience for your viewers.

Highlight Creativity and Artistic Expression: Emphasize the creative and artistic aspects of your Instagram Reels, aligning with Neptune's influence.

Example Strategies:

  • Showcase your artistic skills or creative talents in your Reels, such as painting, drawing, dancing, or singing.

  • Collaborate with other artists or creators to bring together different forms of art and inspire your audience.

  • Use music, soundscapes, or background scores to enhance the sensory experience and emotional impact of your Reels.

Instagram Posts
♃ Rx ♅ Rx ☿

This transit is excellent to use as a podium for teaching and sharing your content in a bigger way. Here we see an activation of the natal Mercury, Jupiter, and Uranus retrograde in Pisces in Instagram's combined charts.

Pisces presents a dreamy reality, which when you look at Instagram makes a lot of sense. Some may say that Instagram presents a reality that doesn't exist, which is true in one way, but in another, it presents a very visual mirror of the reality we wish was the case, or essentially what we dream for ourselves.

What draws us to beautifully curated Instagram Feeds?

A desire for balance, an appreciation of beauty, a longing for simplicity and to feel uplifted, and have our nervous systems feel settled.

With Mercury taking center stage during this transit you can find success in sharing noteworthy content, that educates while also equally diving deep on an emotional and spiritual level. Powerful imagery can attract followers over the long term, and sharing innovative, but familiar content can help to refill overactive nervous systems while still conveying important details.

Use beautiful brand imagery, emotionally stirring content and data that communicates directly with the subconscious and the dream desires of your clients and community.

Marketing Advice:

Embrace Introspection and Reflection: Utilize the introspective influence of Jupiter Retrograde and Uranus Retrograde to reflect on your publishing, teaching, personal growth, and financial goals in your Instagram Posts.

Example Strategies:

  • Share reflections on your personal growth journey, lessons learned, and insights gained from past experiences.

  • Create posts that delve into the deeper meaning behind your work, emphasizing the transformative aspects for your audience.

  • Offer thought-provoking content that challenges conventional ideas and encourages your audience to explore new perspectives.

Infuse Creativity and Innovation: Incorporate unconventional and innovative approaches in your Instagram Posts, aligning with the influence of Uranus Retrograde

Example Strategies:

  • Experiment with unique and eye-catching visual elements in your posts, such as graphics, animations, or collages.

  • Introduce innovative ideas, concepts, or techniques related to your niche or industry.

  • Explore the intersection of art, technology, and creativity to engage your audience in new and exciting ways.

Provide Valuable Information and Education: Leverage Mercury's influence to offer informative and educational content in your Instagram Posts.

Example Strategies:

  • Share practical tips, tutorials, or step-by-step guides that help your audience learn something new or improve their skills.

  • Highlight the educational aspects of your products or services, emphasizing their value and benefits.

  • Curate relevant and insightful information from trusted sources and present it in a visually appealing format.

Inspire Through Storytelling and Emotional Appeal: Harness the power of storytelling and emotional connection in your Instagram Posts, drawing on Pisces' influence.

Example Strategies:

  • Craft compelling narratives that evoke emotions, resonate with your audience's experiences, and inspire them to take action.

  • Use imagery, captions, and quotes that convey a sense of spirituality, healing, or personal transformation.

  • Share personal stories or testimonials that showcase the positive impact of your products or services.

Instagram Carousel
Chiron

The Moon (Public/Needs) conjunct natal Chiron (the wound/the medicine/healing) in Pisces (the dream/the subconscious). This transit presents an opportunity to utilize Instagram Carousel posts to tell stories that heal, to share the medicine with your community, and to touch upon symptoms, challenges, or core struggles of your followers while providing helpful insights for them to not feel alone, and also to support their healing and acceptance of themselves.

This can be used to present a series of posts focused on problem-solution-problem-solution (and so on) of your audience's core challenges, it could provide a recap of powerful insights from some of your posts, or other content, or immediate actions they can take now to support themselves.

This can also take on a psychological approach, providing techniques, and giving a name or terminology to what they've experienced as recognition of their own awareness.

Marketing Advice:

Foster Healing and Empathy: Use your Instagram Carousels as a platform to address collective wounds and struggles, offering empathy and support to your audience.

Example Strategies:

  • Create carousels that provide insights, resources, and guidance for healing and personal growth.

  • Share stories of resilience and overcoming challenges, inspiring your audience to navigate their own healing journey.

  • Offer practical tips and techniques for managing stress, anxiety, or emotional well-being.

Educate and Raise Awareness: Raise awareness about important issues and educate your audience through your Instagram Carousels, utilizing Chiron's influence.

Example Strategies:

  • Create educational carousels that shed light on social, environmental, or personal topics that need attention.

  • Highlight organizations, initiatives, or individuals who are working towards healing and positive change.

  • Utilize storytelling and visual elements to make complex or sensitive topics more accessible and relatable.

Promote Self-Reflection and Personal Growth: Encourage self-reflection and personal growth in your Instagram Carousels, tapping into the transformative energy of Chiron.

Example Strategies:

  • Develop carousels that guide your audience in self-exploration, self-care practices, or mindfulness techniques.

  • Provide prompts or questions that invite reflection and introspection.

  • Share personal anecdotes or experiences that offer valuable lessons and encourage personal growth.

Express Through Art and Creativity: Utilize the artistic and creative aspects of Pisces in your Instagram Carousels, allowing for emotional expression and healing.

Example Strategies:

  • Create visually captivating carousels that combine imagery, quotes, and artistic elements to evoke emotions and convey messages.

  • Feature artwork, poetry, or music that aligns with the themes of healing, spirituality, and personal transformation.

  • Encourage user-generated content where your audience can express their own creativity and share their healing journey.

TIKTOK

At the beginning of Pisces Energy - Lasting for the 1st day of Pisces Energy:


TikTok Videos
⨀ ♆ Chiron

Welcome the power of storytelling in your TikTok videos. This transit of the Moon in Pisces makes a conjunction of the natal Sun, Neptune, and Chiron in TikTok’s combined charts. The Sun acts as a spotlight bringing public awareness and attention, as well as warmth and vitality, and in the Sign of Pisces this is about illumination of beliefs, the subconscious (patterns/trauma) the ability to dissociate or remove yourself from pain, or the story we tell ourselves about our lives, as well as to generate new uplifting beliefs and stories.

With the addition of Neptune this can operate as a period of heightened intuition, and amplification of the storytelling process (through myth, case studies, news, or beliefs), and when occupying the sign it rules it has the power to dominate, cross barriers and land deeply with our community.

Finally, Chiron which represents the core wound that we all carry within us, in the sign of Pisces indicates that some of these wounds are self-inflicted (often without awareness) or based on our upbringing, early childhood experiences, beliefs, or collective perception we’ve gathered from media, our community, pop culture and the world around us (whether true or not). It also plays to the old adage of the poison is the medicine, or the wound is the key, where through understanding or bringing attention to what we’re struggling with we are embodied with the power to change it, or begin the process of healing.

In general, the larger understanding behind the wound of Chiron is a wound that never fully heals, and that we eventually through our own experiences, knowledge, and desire and because it is so much a part of us, becomes a part of who we are, what we teach, and how we help others.

Here we can see in this transit which brings the public (Moon) in connection with awareness/attention/passion (the Sun), the dream/belief/psychological underpinnings/the power of story (Neptune), and the wound/medicine/desire to heal (Chiron), has the power to bring about a great deal of healing through your videos on TikTok especially if you are navigating core psychological themes, wounds, symptoms, struggles, and using the power of storytelling, belief, movies/visuals (Neptune/Pisces) to bring about internal change and shifts in the lives, and energy of your audience.

Tap into their personal story and beliefs about themselves, and the world, what they are struggling most with right at this moment, and use this time to tell a powerful story about what’s possible, and provide them with an opportunity to heal simply through awareness and acknowledgment. 

Marketing Advice:

Embrace Authentic Storytelling: Utilize TikTok's storytelling capabilities to create authentic and engaging content that resonates with your audience.

Example Strategies:

  • Share personal stories and experiences that highlight resilience, growth, and healing.

  • Create narrative-driven videos that captivate your audience and evoke emotional responses.

  • Utilize creative editing techniques, music, and visuals to enhance the storytelling experience.

Inspire and Empower: Use your TikTok videos to inspire and empower your audience, tapping into the transformative energy of Chiron.

Example Strategies:

  • Offer motivational messages, affirmations, or practical tips that encourage personal growth and healing.

  • Showcase success stories, transformations, or examples of individuals overcoming challenges.

  • Provide resources, tools, or techniques that empower your audience to take positive action in their lives.

Infuse Creativity and Artistic Expression: Leverage TikTok's creative features to express your ideas and emotions through art, music, and visuals.

Example Strategies:

  • Create visually stunning videos using filters, effects, and transitions that enhance the aesthetic appeal.

  • Feature art, poetry, or music that aligns with the themes of healing, spirituality, and personal growth.

  • Encourage user-generated content where your audience can showcase their creativity and share their own healing journeys.

Cultivate a Supportive Community: Foster a supportive and inclusive community on TikTok, where individuals can connect and find solace.

Example Strategies:

  • Respond to comments and engage with your audience to create a sense of community.

  • Collaborate with other TikTok creators or organizations that share similar values and goals.

  • Initiate conversations around mental health, self-care, and personal development to create a safe and supportive space.

TikTok Live Events
♃ Rx

Under this transit we see the Moon (Public) conjunct the natal Jupiter Retrograde in Pisces in the chart of TikTok Live Events. Jupiter when retrograde indicates storytelling, publishing, teaching, and growth that is approached from a more unconscious, or indirect method, especially in the sign of Pisces which Jupiter is naturally a co-ruler.

Here we have the power to connect deeply with our community through the power of shared challenges, themes, emotions, and beliefs. The opportunity here is to use the lens of their beliefs or emotions to share solutions, insights, and experiences that help them to identify symptoms, which can then be connected to core issues, or the root problem. It also indicates that this period can be used for sales, but that you may see a delay in the outcome, or slower sales, as the planet is retrograde and your community is more focused on their internal world, rather than on taking risks or making decisions in an outward manner.

However the power of this period should not be underestimated as much in business is built over time, and the content you create and share through your TikTok Events at this time has the power to bring recurring clients, sales, and list growth, and also can be used to anchor important concepts into the conscious and subconscious mind of your followers.

This period can also be more easily focused on topics you have already previously discussed or exposed your followers to, as with Jupiter being retrograde it implies a review, of information, knowledge, personal and spiritual growth, and identity. The added benefit of this transit with it occurring in Pisces is that many problems, obstacles and internal challenges, and beliefs can be dissolved through simple awareness and acknowledgment, and Jupiter Retrograde helps that information and awareness to go more deeply. 

Marketing Advice:

Share Valuable Educational Content: Utilize TikTok Live Events to share valuable educational content that aligns with your expertise and offers personal growth opportunities.

Example Strategies:

  • Host live teaching sessions or workshops related to your niche or area of expertise.

  • Offer tips, insights, or tutorials that provide practical value to your audience.

  • Collaborate with other experts or thought leaders to bring diverse perspectives and knowledge to your live events.

Create Engaging and Interactive Experiences: Make your TikTok Live Events engaging and interactive to captivate your audience and foster meaningful connections.

Example Strategies:

  • Encourage viewers to ask questions, share their experiences, or participate in polls during your live events.

  • Incorporate interactive elements such as quizzes, challenges, or live giveaways to keep your audience engaged and excited.

  • Respond to comments and engage with your viewers in real-time to create a sense of community and connection.

Emphasize Personal Growth and Transformation: Focus on personal growth and transformation as the central theme of your TikTok Live Events, aligning with Jupiter's influence.

Example Strategies:

  • Host live sessions that delve into topics such as mindset, self-improvement, or overcoming challenges.

  • Share personal stories of growth and transformation, offering inspiration and motivation to your audience.

  • Invite guest speakers or experts who can provide valuable insights and strategies for personal growth.

Leverage Influencer Collaborations: Collaborate with influencers or TikTok creators who align with your values and target audience to expand your reach and generate financial gains.

Example Strategies:

  • Partner with influencers for joint live events where you can co-create content and share insights with both of your audiences.

  • Offer exclusive promotions, discounts, or special offers during your live events to drive sales and financial gains.

  • Utilize influencer marketing strategies to amplify the reach of your TikTok Live Events and attract new viewers.

At the middle & end of Pisces Energy - Beginning on the 2nd day of Pisces Energy:


TikTok Videos
♆ Rx

With the Moon conjunct TikTok's natal Neptune Retrograde in Pisces, you have a unique opportunity to cut through the noise and present your audience with a clear, truthful message. This transit calls for content that goes beyond surface-level entertainment, challenging the illusions and beliefs that may be holding your viewers back.

Embrace the power of discernment and provide valuable insights that inspire clear thinking and a deeper understanding. By delivering content grounded in truth and authenticity, you can captivate your audience with a refreshing perspective that sets you apart from the crowd.

Marketing Advice:

Embrace Authenticity and Vulnerability: Use TikTok as a platform to embrace your authenticity and vulnerability, sharing content that speaks to your truth and resonates with your audience.

Example Strategies:

  • Share personal stories, experiences, or challenges that have shaped your journey, allowing your audience to connect with your authenticity.

  • Express your thoughts and insights on topics that align with your values and expertise, providing a grounded and truthful perspective.

  • Use storytelling techniques to captivate your audience, conveying your message through relatable and emotionally engaging content.

Create Inspiring and Uplifting Content: Utilize TikTok to create inspiring and uplifting content that brings joy, motivation, and healing to your audience.

Example Strategies:

  • Share positive affirmations, motivational quotes, or daily doses of inspiration to uplift and empower your viewers.

  • Create short videos that showcase acts of kindness, gratitude, or mindfulness, spreading positivity and fostering a sense of community.

  • Utilize visual and audio elements creatively to create a soothing and immersive experience that resonates with your audience.

Tap into Creativity and Artistic Expression: Leverage TikTok's creative tools and features to express your artistic side and engage your audience visually.

Example Strategies:

  • Experiment with different video editing techniques, filters, and effects to add a touch of creativity and artistry to your content.

  • Utilize music, sound effects, or voice-overs that evoke emotions and create a captivating atmosphere.

  • Collaborate with other TikTok creators or artists to co-create visually stunning and inspiring content.

Cultivate a Sense of Community and Connection: Foster a sense of community and connection among your TikTok audience by engaging with their comments and creating interactive experiences.

Example Strategies:

  • Respond to comments and direct messages, acknowledging and appreciating your audience's engagement.

  • Create challenges, trends, or interactive prompts that encourage your viewers to participate and share their experiences.

  • Host live Q&A sessions or collaborations with other TikTok creators, allowing your audience to connect with you in real-time.

TikTok Live Events
♆ Rx

It's time to create engaging and immersive experiences that cut through the noise and resonate with your audience's deepest desires.

Similar to the above summary for TikTok Videos, With the Moon conjunct TikTok Events' natal Neptune Retrograde in Pisces, you have a unique opportunity to infuse your events with a touch of magic and inspiration. This transit encourages you to connect with your audience on an emotional level, stirring their imagination and transporting them to a world beyond their everyday reality.

However, it's important to balance this enchantment with a clear and truthful approach. By aligning your event promotions with authenticity and transparency, you can build trust and capture the hearts of your audience. Embrace the power of storytelling and create experiences that not only captivate but also provide meaningful and transformative moments.

Marketing Advice:

Authentic and Transparent Presentations: Use TikTok Live Events to deliver authentic and transparent presentations that resonate with your audience's need for truth and clarity.

Example Strategies:

  • Share personal experiences, insights, or knowledge in a genuine and open manner, allowing your audience to connect with your authenticity.

  • Be transparent about your intentions, goals, and values, fostering trust and building a strong relationship with your viewers.

  • Utilize storytelling techniques to engage your audience emotionally, creating a transformative and impactful experience.

Realistic and Practical Guidance: Provide realistic and practical guidance during TikTok Live Events, offering valuable solutions and advice to your audience's challenges.

Example Strategies:

  • Focus on practical steps, tips, or techniques that can be implemented in real life to overcome obstacles or achieve specific goals.

  • Offer clear and actionable guidance, breaking down complex concepts or processes into easily understandable and achievable tasks.

  • Invite audience participation, encouraging them to ask questions or share their own experiences to enhance the interactive and informative nature of the event.

Inspiring and Healing Performances: Utilize TikTok Live Events to deliver inspiring and healing performances that resonate with the spiritual and creative aspects of your audience.

Example Strategies:

  • Perform music, poetry, or other forms of artistic expression that evoke emotions, uplift spirits, and foster a sense of healing.

  • Offer guided meditations, visualizations, or affirmations that promote relaxation, inner peace, and spiritual growth.

  • Collaborate with other artists or creators to create a multi-dimensional and immersive experience that combines different forms of art and creativity.

Interactive and Engaging Q&A Sessions: Incorporate interactive and engaging Q&A sessions during TikTok Live Events, allowing your audience to participate and receive personalized guidance.

Example Strategies:

  • Encourage viewers to submit questions in advance or during the live event, addressing their concerns, curiosities, or challenges.

  • Respond to questions with depth and authenticity, offering insights and guidance tailored to individual situations.

  • Create a supportive and inclusive atmosphere where participants feel heard and valued, fostering a sense of community.

YOUTUBE

At the beginning of Pisces Energy - Lasting for the 1st day of Pisces Energy:


YouTube Videos, Engagement & SEO
♅

This dynamic transit holds the power to ignite your creativity and spontaneity, pushing the boundaries of conventional content creation on the platform.

With the Moon conjunct with YouTube's natal Uranus in Pisces, you have a golden opportunity to infuse your channel with a surge of fresh energy and originality. This transit encourages you to break free from the norm and experiment with new formats, styles, and ideas. Embrace your creative impulses and allow your authentic self to shine through in your videos. Surprise your audience with unexpected twists, thought-provoking concepts, and captivating visuals. The key is to tap into the ever-changing trends and interests of your viewers while staying true to your own artistic vision.

This transit also invites you to explore the mystical and imaginative side of content creation. Let your intuition guide you as you delve into topics that inspire awe and wonder. Incorporate storytelling techniques and engage your audience on a deeper emotional level. By embracing the power of Uranus in Pisces, you can forge a unique path on YouTube, connecting with viewers who crave fresh perspectives and crave content that challenges the status quo.

Marketing Advice:

Embrace Unique and Unconventional Content: Take advantage of YouTube's platform to embrace unique and unconventional content that showcases your innovative ideas and perspectives.

Example Strategies:

  • Explore new and alternative concepts, formats, or storytelling techniques that captivate and engage your audience.

  • Be willing to take creative risks and challenge conventional norms, pushing the boundaries of traditional content.

  • Collaborate with other creators or experts in your field to create synergistic and cutting-edge content that sparks curiosity and excitement.

Tap into Niche Communities and Trends: Identify and tap into niche communities and emerging trends on YouTube, allowing you to connect with a specific audience and stay ahead of the curve.

Example Strategies:

  • Research and understand the interests, preferences, and needs of niche communities within your target audience.

  • Create content that caters to these specific communities, addressing their unique challenges or providing specialized knowledge.

  • Stay informed about emerging trends on YouTube and adapt your content to align with these evolving interests, ensuring your channel remains relevant and engaging.

Experiment with New Video Formats: Use the transit of Moon in Pisces conjunct YouTube's natal Uranus to experiment with new video formats that captivate and intrigue your audience.

Example Strategies:

  • Explore interactive video formats such as live streams, virtual reality experiences, or choose-your-own-adventure style videos.

  • Incorporate elements of surprise, unpredictability, or unexpected twists in your content to keep viewers engaged and coming back for more.

  • Leverage technology and editing techniques to enhance the visual and auditory experience of your videos, creating a unique and immersive viewing experience.

Inspire and Educate through Storytelling: Utilize the power of storytelling to inspire and educate your audience on YouTube, leveraging the influence of Pisces to tap into their emotions and foster a deeper connection.

Example Strategies:

  • Craft compelling narratives that resonate with your audience's aspirations, challenges, or personal growth journeys.

  • Use visual storytelling techniques such as captivating visuals, music, and editing to enhance the emotional impact of your videos.

  • Incorporate educational elements within your storytelling, offering valuable insights, tips, or lessons that empower and enrich your viewers.

YouTube Shorts
☿

It's time to tie your content in with deeper more subconscious themes. This transit fuels your ability to express yourself through short-form videos, captivating your audience with imaginative storytelling, and thought-provoking content. Knowing the unique struggles and language of your audience in how they describe their challenges, and what they are consciously and unconsciously looking for can be helpful at this time in crafting a timely YouTube Short.

With the Moon conjunct with YouTube Shorts' natal Mercury in Pisces, you possess a heightened capacity for crafting engaging and evocative videos. This transit encourages you to tap into your intuition and explore the realms of imagination and emotion. Use your words to paint vivid pictures, evoke curiosity, and leave a lasting impact. Share your insights, wisdom, and unique perspectives in a way that resonates with your audience's hearts and minds.

This is a time to embrace the power of storytelling, weaving narratives that captivate and inspire. Whether it's through creative editing, poetic narration, or profound messages, infuse your Shorts with a touch of magic and soul. Connect with viewers on a deeper level, fostering a sense of authenticity and empathy. As you navigate this transit, allow your intuitive gifts to guide you, creating content that sparks curiosity, stirs emotions, and leaves viewers hungry for more.

Marketing Advice:

Share Informative and Educational Content: Leverage YouTube Shorts' platform to share informative and educational content that aligns with the energies of Mercury and Pisces, providing valuable insights and knowledge to your audience.

Example Strategies:

  • Create short and concise videos that deliver valuable information, tips, or tutorials in an engaging and easy-to-understand manner.

  • Focus on educational topics related to your niche or expertise, addressing common questions or providing solutions to your audience's problems.

  • Utilize visually appealing graphics, animations, or text overlays to enhance the educational experience of your YouTube Shorts.

Engage with Your Audience: Foster engagement and connection with your audience through interactive elements in your YouTube Shorts.

Example Strategies:

  • Encourage viewers to leave comments, ask questions, or share their thoughts on the content presented in your Shorts.

  • Respond to comments and engage in conversations with your audience to create a sense of community and build relationships.

  • Incorporate interactive elements such as polls, quizzes, or challenges within your Shorts to actively involve your viewers.

Inspire and Motivate: Utilize the influence of Pisces and the transit of Moon in Pisces to inspire and motivate your audience through your YouTube Shorts.

Example Strategies:

  • Craft Shorts that share inspiring stories, personal anecdotes, or motivational messages that resonate with your viewers' emotions.

  • Utilize uplifting visuals, music, or quotes to create an atmosphere of positivity and encouragement within your Shorts.

  • Share actionable tips, strategies, or advice that empower your audience to take steps toward their personal growth or goals.

Tap into Visual and Creative Expression: Embrace the creative and artistic potential of YouTube Shorts to tap into the subconscious and emotional realms.

Example Strategies:

  • Experiment with visually appealing aesthetics, filters, or editing techniques that evoke certain moods or emotions in your Shorts.

  • Incorporate elements of art, music, or visuals that align with the themes of spirituality, creativity, and healing associated with Pisces.

  • Utilize storytelling techniques to create emotional connections with your audience, leveraging the power of narratives and relatable experiences.

YouTube Live
♆ Chiron ♀

With the Moon conjunct with YouTube Live's natal Neptune, Chiron, and Venus in Pisces, you have the opportunity to channel profound emotions and tap into the universal human experience. This transit enhances your ability to create live videos that transcend boundaries, touching the souls of your viewers and fostering a sense of connection and empathy. It's a time to infuse your broadcasts with compassion, authenticity, and spiritual insights.

Use the power of storytelling, music, or visual elements to create a captivating and immersive experience for your audience. Share your journey of healing, vulnerability, and growth, inspiring others to embrace their own transformative paths. Through your live broadcasts, you have the potential to uplift and heal, creating a space where people can come together, find solace, and be reminded of the beauty and interconnectedness of humanity.

The activation to Venus also indicates an opportunity to generate sales and cash flow through this transit by meeting and speaking to your audience's core needs. Buying can be more subconscious at this time and focused on filling a void. Your content can provide the medicine that's needed.

Marketing Advice:

Embrace Authentic Storytelling: Utilize YouTube Live's platform to share compelling stories that evoke emotions and connect with your audience's subconscious.

Example Strategies:

  • Craft live videos that share personal anecdotes, experiences, or journeys that are relatable to your audience.

  • Use storytelling techniques to engage and captivate viewers, taking them on a narrative journey that resonates with the themes of Neptune and Pisces.

  • Be vulnerable and authentic in your delivery, allowing your audience to connect with your humanity and experiences.

Focus on Healing and Transformation: Use the transit of Chiron in Pisces to address the collective wounds and struggles, offering healing and transformation through your YouTube Live sessions.

Example Strategies:

  • Host live Q&A sessions where you address your audience's questions and provide guidance, support, or resources related to their challenges or pain points.

  • Offer live workshops, meditations, or healing sessions that focus on promoting emotional, mental, or spiritual well-being.

  • Create a safe and inclusive space for your audience to share their own stories and experiences, fostering a sense of community and collective healing.

Align with Values and Passion: Leverage the influence of Venus in Pisces to infuse your YouTube Live sessions with your values, passion, and a focus on generating sales and cash flow.

Example Strategies:

  • Host live product launches or sales events, where you showcase and demonstrate your offerings while aligning them with your audience's values and desires.

  • Share live tutorials, workshops, or demonstrations that highlight your expertise and passion, providing value while subtly promoting your products or services.

  • Collaborate with influencers or experts in your field for joint YouTube Live sessions, expanding your reach and attracting new customers or clients.

Engage with the Arts and Creativity: Embrace the creative and artistic potential of YouTube Live, incorporating elements of art, music, and visual aesthetics.

Example Strategies:

  • Host live music performances, art showcases, or creative workshops that celebrate the artistic side of Pisces and engage your audience's senses.

  • Incorporate visually appealing backgrounds, props, or visuals in your live videos to create a visually immersive and captivating experience.

  • Collaborate with other artists or creators to co-create live content that combines different forms of artistic expression.

YouTube Ads
☊

When the Moon aligns with YouTube Ads' natal North Node in Pisces, it's time to tap into the higher purpose of your followers and target market. Create content that sparks their imagination, evokes positive emotions, and inspires them to connect with their dreams and visions.

Infuse your ads with a sense of higher purpose, aligning with the collective aspirations of your audience. Utilize the power of storytelling to craft narratives that captivate their imagination and transport them to a world of possibilities.

It's important to be clear on the conscious and subconscious needs and wants of your target audience, and make sure you weave those needs through your copy and utilize imagery or video content that speaks to that subconscious need. Under this transit, you will be more in touch with these needs and if you lean into your intuition will find it leads you to the right topics, content, and imagery to cultivate the emotions you desire to activate in your audience.

Marketing Advice:

Align with Collective Purpose: Use YouTube Ads as a platform to communicate your brand's higher purpose and connect with your audience on a collective level.

Example Strategies:

  • Craft ads that highlight how your products or services contribute to a larger cause or benefit the greater community.

  • Focus on storytelling and emotional appeal in your ads, emphasizing the positive impact your brand can have on individuals and society.

  • Showcase testimonials or success stories from satisfied customers who have experienced personal growth or fulfillment through your offerings.

Tap into the Subconscious: Leverage the influence of Pisces to create YouTube Ads that speak to the subconscious desires, fears, and aspirations of your audience.

Example Strategies:

  • Incorporate dream-like visuals, metaphors, or symbolism in your ads to evoke an emotional response and capture the viewer's imagination.

  • Address common challenges or pain points that resonate with your target audience's subconscious, offering your products or services as a solution or source of healing.

  • Utilize music, art, or creative elements in your ads to create a sensory and immersive experience that taps into the subconscious mind.

Cultivate Emotional Connection: Use YouTube Ads to establish an emotional connection with your audience, appealing to their emotions, empathy, and shared experiences.

Example Strategies:

  • Create ads that tell authentic stories or showcase real-life situations that elicit empathy, compassion, or inspiration.

  • Use emotional triggers such as nostalgia, joy, or hope to resonate with your audience and leave a lasting impression.

  • Incorporate user-generated content or testimonials in your ads to demonstrate the positive impact your brand has had on individuals' lives.

Inspire Creativity and Healing: Leverage the healing and creative energies of Pisces to inspire and uplift your audience through your YouTube Ads.

Example Strategies:

  • Promote creative projects, workshops, or events that encourage self-expression, personal growth, or artistic endeavors.

  • Highlight the transformative and healing aspects of your products or services, positioning them as tools for personal development or well-being.

  • Utilize visuals, colors, or imagery that evoke a sense of tranquility, spirituality, or inner peace.

At the middle & end of Pisces Energy - Beginning on the 2nd day of Pisces Energy:


YouTube Videos, Engagement & SEO
☊

When the Moon aligns with YouTube's natal North Node in Pisces, it signals a powerful connection to the collective purpose and dreams of your audience. This transit encourages you to create content that resonates deeply with their aspirations, engages their emotions, and inspires them to embrace their own visions.

Tap into the imaginative and dreamlike energy of Pisces to infuse your YouTube channel with content that aligns with the higher calling of your target audience. Craft videos that transport viewers to a world of possibilities, evoking a sense of wonder and inspiration. Use storytelling techniques to captivate their attention and create an emotional connection.

By understanding and embracing the higher purpose of your viewers, you can create a channel that serves as a catalyst for their personal growth and transformation. Nurture their dreams, share valuable insights, and provide content that uplifts their spirits. This alignment of the Moon and the North Node in Pisces empowers you to guide your audience towards their own paths of fulfillment and fulfillment.

Marketing Advice:

Embrace Collective Purpose: Use YouTube as a platform to align with a higher collective purpose and provide content that supports the growth, healing, and creative aspirations of your audience.

Example Strategies:

  • Curate or create content that focuses on personal development, self-discovery, and spiritual growth.

  • Collaborate with creators or organizations that share a similar vision or mission to amplify the impact of your content.

  • Engage with your audience through community-building initiatives that foster connection, support, and shared experiences.

Connect with the Subconscious: Leverage YouTube's influence to tap into the subconscious desires, fears, and aspirations of your audience.

Example Strategies:

  • Produce content that delves into topics related to mental health, emotional well-being, and self-reflection.

  • Utilize storytelling techniques, symbolism, or visual metaphors to evoke an emotional response and resonate with viewers on a deeper level.

  • Create content that explores the power of art, music, or creativity as a means of expression, healing, or personal transformation.

Foster Authenticity and Vulnerability: Encourage creators and users to authentically share their stories, struggles, and journeys, fostering a sense of vulnerability and connection on the platform.

Example Strategies:

  • Promote content that embraces authenticity, vulnerability, and raw storytelling.

  • Highlight creators who openly discuss their challenges, personal growth, and experiences of overcoming adversity.

  • Encourage user-generated content that showcases individual stories of triumph, resilience, or creative expression.

Cultivate a Nurturing Environment: Create a supportive and nurturing environment on YouTube, emphasizing compassion, empathy, and the well-being of creators and viewers alike.

Example Strategies:

  • Implement moderation policies that foster a safe and respectful community, promoting healthy interactions and constructive discussions.

  • Curate content that provides resources, guidance, or tools for self-care, mental health, and personal development.

  • Collaborate with organizations or experts in the field of psychology, spirituality, or well-being to offer valuable insights and perspectives.

YouTube Shorts
⨀ ♀ ASC

As the Moon aligns with YouTube Shorts' natal Sun, Venus, and Ascendant in Pisces, it signifies the beginning of a new cycle for your Shorts content. This transit brings forth opportunities to align your values, passions, and sales potential, while also providing a platform for exciting announcements and promotions.

Use this energy to set intentions, explore new creative ideas, and kickstart exciting projects that align with your authentic self.

With Venus in the mix, this transit emphasizes the sharing of values and the potential for increased sales and cash flow through your Shorts. Consider how you can authentically connect with your audience, showcase your offerings, and create content that resonates deeply with their desires and aspirations. This is an opportune time to build rapport and foster engagement through your passionate and value-driven Shorts.

The Ascendant represents the first impression and the face of your brand. During this transit, leverage the power of the Ascendant to provide hints, sneak peeks, and behind-the-scenes glimpses of your business, brand, or upcoming offers. Use this opportunity to generate excitement, anticipation, and curiosity among your audience. It's an ideal time for launches, promotions, and introducing new initiatives that align with your YouTube Shorts.

Remember under the influence of Pisces this is often done through subconscious nudges, using emotionally inspiring imagery, deep awareness of the pain and struggles of your subscribers, and sharing transformative content that cuts through overwhelm and encourages them to believe in themselves by providing them a visual example of what's possible when they change their story.

Marketing Advice:

Spotlight Creative Expression: Utilize YouTube Shorts as a platform to highlight and celebrate creativity, art, music, and visually engaging content that resonates with the audience.

Example Strategies:

  • Encourage creators to showcase their artistic talents and unique perspectives through visually captivating short videos.

  • Curate content that features inspiring stories, performances, or artistic creations that evoke emotions and connect with viewers on a deeper level.

  • Promote collaborations between creators and artists to create visually stunning and engaging Shorts content.

Emphasize Values and Passion: Align YouTube Shorts' content with the values and passions of the target audience, creating a sense of connection and resonance.

Example Strategies:

  • Feature content that reflects values such as inclusivity, sustainability, social impact, or personal growth.

  • Encourage creators to share their passions, hobbies, or expertise through short videos that inspire and educate viewers.

  • Highlight content that embodies authenticity, integrity, and a genuine connection with the audience.

Make Memorable First Impressions: Leverage YouTube Shorts' platform to create captivating first impressions that leave a lasting impact on viewers.

Example Strategies:

  • Use the Ascendant's influence to share hints, previews, announcements, or behind-the-scenes glimpses to generate excitement and anticipation for upcoming content or events.

  • Create trailers or teasers that intrigue and captivate the audience, leaving them eager to explore more of your Shorts content.

  • Engage with viewers through interactive Shorts that invite them to participate, comment, or share their own experiences or creations.

Harness the Power of the Subconscious: Tap into the unconscious realm by creating Shorts content that explores themes of spirituality, healing, and self-discovery.

Example Strategies:

  • Produce content that delves into the power of visualization, manifestation, or meditation techniques to enhance personal growth and well-being.

  • Create Shorts that feature uplifting and inspiring messages, affirmations, or quotes that resonate with viewers on a deeper, subconscious level.

  • Collaborate with musicians, artists, or spiritual influencers to create Shorts that combine music, visuals, and messages that evoke emotions and invite introspection.

TWITTER

At the beginning of Pisces Energy - Lasting for the 1st day of Pisces Energy:


Twitter Posts
♂☿ Rx♅ MC

With the Moon conjunct Mercury Retrograde, this transit signals a time for revisiting and reevaluating previously shared content. Take advantage of this period to dive deeper into familiar topics, reintroduce data, or present ideas through a series of threaded tweets. Your followers will be receptive to reviewing content with a new approach or understanding, making it an ideal time to plant seeds and nurture their curiosity.

The conjunction of the Moon and Uranus brings exciting and innovative energy to your Twitter presence. Embrace this opportunity to share cutting-edge information, challenge the status quo, and offer unique perspectives that capture the attention of your audience. The activation of the Midheaven adds a layer of career recognition, expert status, and trust, positioning you as a thought leader and amplifying your influence within your niche. With Mars added into the mix, your audience may be inspired and motivated to take big action as are the result of the content you're sharing.

Under the influence of Pisces don't forget to use the advantages of storytelling, video, and other visual or emotionally engaging aspects in your content.

Use this transit to leverage the power of your Twitter platform, engaging your followers with compelling content, and establishing yourself as an authority in your field. Embrace the review process, share innovative ideas, and harness the recognition that comes with it.

Marketing Advice:

Activate Momentum and Motivation: Leverage Mars' influence to infuse Twitter Posts with strong calls to action, drive sales, and motivate the audience to take action.

Example Strategies:

  • Craft compelling and action-oriented tweets that include clear and persuasive calls to action (CTAs).

  • Highlight limited-time offers, exclusive discounts, or special promotions to create a sense of urgency and encourage immediate action.

  • Engage the audience through interactive content, polls, or contests that generate excitement and drive participation.

Revisit and Revise Core Content: Use the influence of Mercury Retrograde to review and revise older core content, planting seeds for future decision-making by the audience.

Example Strategies:

  • Revisit and repurpose high-performing tweets or threads, adding new insights or updates to keep the content relevant.

  • Create tweet series or threads that provide in-depth information on a specific topic, giving the audience time to consider and absorb the information.

  • Reintroduce evergreen content or popular tweets from the past, emphasizing their enduring value and relevance.

Embrace Unconventional Approaches: Embody the innovative spirit of Uranus by adopting unconventional approaches to tweet creation and engagement.

Example Strategies:

  • Experiment with multimedia tweets, incorporating images, videos, GIFs, or interactive elements to captivate and engage the audience.

  • Share unconventional and thought-provoking content that challenges existing norms or presents fresh perspectives on industry-related topics.

  • Collaborate with influencers or thought leaders from different fields to bring diverse perspectives and unexpected insights to Twitter Posts.

Solidify Reputation and Expert Status: Leverage the influence of the Midheaven to establish Twitter Posts' reputation as a recognized expert in its field.

Example Strategies:

  • Consistently share valuable and informative content that showcases expertise and establishes Twitter Posts as a reliable source of information.

  • Engage in conversations and discussions with industry peers and thought leaders, demonstrating Twitter Posts' knowledge and thought leadership.

  • Participate in relevant Twitter chats, hosting AMA (Ask Me Anything) sessions, or sharing insights through live Q&A sessions to further establish credibility and expert status.

At the middle & end of Pisces Energy - Beginning on the 2nd day of Pisces Energy:

Twitter Spaces
♆

The transit of the Moon conjunct Twitter Spaces' natal Neptune in Pisces adds a touch of magic and depth to your audio conversations. It invites you to tap into the subconscious and psychological aspects of your content, creating a meaningful and transformative experience for your audience.

Embrace the spiritual and intuitive undertones of Pisces to explore topics that resonate on a deeper level, such as personal growth, mindset, and emotional well-being. Connect with your listeners by sharing authentic stories, providing insights, and fostering a sense of empathy and understanding.

Use this transit as an opportunity to inspire and uplift your audience, offering them a space for reflection, self-discovery, and connection. By infusing your Twitter Spaces with a grounded yet introspective approach, you can create a unique and engaging experience that resonates with your community.

Marketing Advice:

Embrace the Power of Storytelling: Harness the influence of Neptune to create captivating and meaningful narratives within Twitter Spaces.

Example Strategies:

  • Host themed Twitter Spaces sessions that revolve around compelling stories, personal experiences, or thought-provoking journeys.

  • Invite guest speakers or storytellers to share their narratives, creating a space for diverse perspectives and inspiring conversations.

  • Incorporate elements of creativity, art, and music into Twitter Spaces sessions, enhancing the storytelling experience and engaging the audience's emotions.

Cultivate Intuition and Authenticity: Encourage open and intuitive dialogue within Twitter Spaces, allowing participants to explore their own insights and express their authentic selves.

Example Strategies:

  • Facilitate discussions that encourage participants to share their intuitive insights, personal experiences, and unique perspectives.

  • Create a safe and inclusive environment where participants feel comfortable expressing their emotions, vulnerabilities, and aspirations.

  • Encourage active listening and empathy, fostering a sense of community and support within Twitter Spaces sessions.

Explore Unconscious Programming and Healing: Use Twitter Spaces as a platform for exploring unconscious patterns, promoting mental health awareness, and facilitating healing conversations.

Example Strategies:

  • Host Twitter Spaces sessions focused on topics related to mental health, self-discovery, and personal growth, providing a space for open and supportive discussions.

  • Invite experts in the field of psychology, therapy, or healing modalities to share insights and guide conversations on topics such as overcoming fears, managing anxiety, or promoting emotional well-being.

  • Curate a series of Twitter Spaces sessions that delve into the power of art, music, and creativity as vehicles for self-expression, healing, and transformation.

Foster Collaboration and Co-Creation: Encourage collaborative and co-creative experiences within Twitter Spaces, fostering a sense of community and shared exploration.

Example Strategies:

  • Host interactive Twitter Spaces sessions where participants can contribute their ideas, thoughts, and creativity, fostering a sense of collective exploration and co-creation.

  • Collaborate with artists, musicians, or other content creators to bring unique and multi-sensory experiences to Twitter Spaces sessions.

  • Create opportunities for participants to engage in collaborative storytelling, where each person adds to the narrative and contributes to the collective imagination.


Twitter Community Spaces
♆ Rx

Get ready to dive into thought-provoking discussions, foster meaningful connections, and empower your community to explore their own truths.

The Moon is aligning with Twitter Community Spaces' natal Neptune Retrograde in Pisces, bringing a unique blend of creativity and a thirst for the truth to your group discussions. It's an opportunity to create an engaging space where your community can have meaningful conversations based on facts and genuine connections.

During this transit, foster an authentic environment for your community. Share valuable insights to build trust and credibility. Encourage members to express their perspectives and explore topics of interest. Let your community be a place where minds can meet, learn, and grow together.

Embrace the imaginative nature of Pisces while encouraging critical thinking. Challenge beliefs, debunk illusions, and ignite curiosity. Be their guiding light, navigating uncertainty with integrity. By combining imagination and rationality, you'll create a space where new ideas flourish and your community expands its horizons.

Marketing Advice:

Emphasize Authenticity and Transparency: Foster an environment within Twitter Community Spaces that values authenticity and encourages open, honest, and transparent conversations.

Example Strategies:

  • Promote a culture of sharing personal experiences, challenges, and growth within Twitter Community Spaces.

  • Encourage participants to speak their truth and express themselves authentically, creating a safe space for vulnerability and support.

  • Address sensitive topics or concerns, providing clear and realistic insights that empower participants to navigate their own journeys.

Facilitate Healing and Empowerment: Utilize Twitter Community Spaces as a platform for healing, personal growth, and empowering conversations.

Example Strategies:

  • Host guided discussions or workshops focused on self-reflection, introspection, and personal development.

  • Invite experts or practitioners in fields such as psychology, therapy, or mindfulness to lead conversations on mental health, healing, and empowerment.

  • Create spaces that encourage participants to share their stories of overcoming challenges and inspire others within the community.

Explore Creativity and Artistic Expression: Harness the creative and artistic potential within Twitter Community Spaces to foster inspiration and self-expression.

Example Strategies:

  • Integrate creative elements such as storytelling, music, or visual arts into Twitter Community Spaces sessions, allowing participants to engage their imagination.

  • Encourage participants to share their creative projects, whether it be writing, painting, music, or any form of artistic expression.

  • Collaborate with artists or content creators to host workshops or sessions that explore the intersection of creativity, spirituality, and healing.

Provide Educational and Informative Content: Offer educational and informative content within Twitter Community Spaces, providing valuable insights and knowledge to the community.

Example Strategies:

  • Organize expert-led discussions or panels on topics of interest, such as psychology, personal development, or spirituality.

  • Host Q&A sessions where participants can ask questions and receive informed responses from industry professionals or thought leaders.

  • Curate resources, articles, or recommended readings to share within the community, promoting continuous learning and growth.

Twitter Posts
♆ Rx

This transit invites you to tap into the subconscious realm and connect with your audience on a deeper level. It's a time to infuse your tweets with empathy, inspiration, and a touch of enchantment. If your niche is more spiritual or emotional in nature this can be an excellent transit to combine your work insights that shift awareness, and also bring them home to themselves by encouraging them to find their own answers and ask deeper questions.

During this transit, embracing the power of storytelling and evoking emotions through your words is very effective.

With Neptune in retrograde motion, this transit also encourages you to seek truth and clarity in your communication. Reflect on your messaging and ensure that it aligns with your authentic voice and values. Engage in conversations that promote empathy, understanding, and positive change, with a touch of the unknown.

Your content has the power to cut through emotional noise at this time, and if you have done your research into the struggles and challenges of your community you can use this to create compelling, transformative, and share-worthy content that captures hearts, and followers.

Marketing Advice:

Embrace Authenticity and Vulnerability: Create Twitter posts that reflect authenticity and vulnerability, fostering a genuine connection with your audience.

Example Strategies:

  • Share personal experiences, challenges, and growth journeys in your posts, allowing your audience to relate and connect on a deeper level.

  • Express your truth and speak honestly about topics that resonate with you and your audience, promoting open and transparent communication.

  • Encourage your followers to share their own stories and experiences, creating a supportive and empathetic community.

Harness the Power of Storytelling: Utilize storytelling techniques in your Twitter posts to captivate your audience's imagination and evoke emotions.

Example Strategies:

  • Craft narratives that engage your audience and convey your messages in a relatable and compelling manner.

  • Use metaphors, anecdotes, or allegories to illustrate complex ideas or concepts, making them more accessible and memorable.

  • Integrate elements of suspense, surprise, or emotional resonance in your stories to keep your audience engaged and eager for more.

Inspire Creativity and Self-Expression: Encourage creativity and self-expression in your Twitter posts, allowing your audience to explore their artistic sides.

Example Strategies:

  • Share inspiring quotes, poetry, or song lyrics that evoke emotions and encourage introspection.

  • Invite your audience to participate in creative challenges, where they can express themselves through art, writing, or other creative mediums.

  • Collaborate with artists, musicians, or content creators to co-create engaging and visually appealing content for your Twitter posts.

Provide Thought-Provoking and Inspirational Content: Offer thought-provoking and inspirational content in your Twitter posts, providing your audience with valuable insights and uplifting messages.

Example Strategies:

  • Share inspiring and motivational quotes, affirmations, or snippets of wisdom that resonate with your audience's aspirations and goals.

  • Post content that encourages personal growth, self-reflection, and mindfulness, such as tips for self-care or strategies for overcoming challenges.

  • Curate and share resources, articles, or books that promote spiritual growth, healing, or creative exploration.

LINKEDIN

At the beginning of Pisces Energy - Lasting for the 1st day of Pisces Energy:


LinkedIn Posts, Articles, Lead Gen
♅

This is a great time to go rogue.  Not in the sense of disappearing but of challenging your traditional approaches and shaking up your content and engagement style on LinkedIn. This transit has the Moon conjunct natal Uranus in Pisces in LinkedIn's combined charts nudging us forward into the field where the impossible meets the possible. Here we see the innovative qualities of Uranus which bucks tradition and beats to the tune of its own drum, immersed into the watery dream-like world of Pisces.

This transit can bring forth radical new ideas, challenging conventionally held and often unconscious beliefs, internal stories, dialogues, and behaviors. Pisces is all about our internal, emotional, psychic, and spiritual worlds, and Uranus is here to bring innovation to this domain.

Walking the path between innovation and the unseen plays a part during this transit.

What subconscious themes are you challenging in your followers, and what unconventional approaches do you take that unite their deeper needs and wants, with the future?

This can be a great time to mix, match and merge and see what comes through, because change occurs somewhere in the middle of this mudpie, and your work now is to pull out the gold nuggets and trail blaze a new path forward that captures eyeballs and interest from your connections.

After all, most geniuses were seen as madmen until the world caught up with them.

Marketing Advice:

Embrace Cutting-Edge Ideas and Trends: Embrace innovative ideas and stay ahead of industry trends on LinkedIn, showcasing your expertise and forward-thinking mindset.

Example Strategies:

  • Share thought-provoking articles, insights, or case studies that highlight emerging trends and disruptive technologies in your field.

  • Experiment with new content formats, such as videos, infographics, or interactive posts, to engage your LinkedIn audience and demonstrate your innovative approach.

  • Participate in relevant LinkedIn groups or discussions focused on future-oriented topics, offering your unique perspective and insights.

Foster Professional Networking and Collaboration: Leverage LinkedIn's networking capabilities to connect with like-minded professionals and explore collaboration opportunities.

Example Strategies:

  • Regularly engage with industry leaders, influencers, and professionals in your field by commenting on their posts or sharing their content.

  • Initiate conversations and discussions on LinkedIn, inviting others to share their insights and opinions on industry-related topics.

  • Join LinkedIn groups or start your own, focusing on niche interests or emerging trends, to facilitate meaningful networking and collaboration among professionals.

Share Inspirational and Informative Content: Provide inspirational and informative content on LinkedIn that resonates with your audience and showcases your expertise.

Example Strategies:

  • Write LinkedIn articles or posts that offer practical tips, advice, or solutions to common challenges in your industry.

  • Share success stories, personal experiences, or lessons learned that inspire and motivate your LinkedIn connections.

  • Curate and share relevant industry news, research, or studies, demonstrating your ability to stay informed and provide valuable insights.

Cultivate a Personal Brand: Build a compelling personal brand on LinkedIn that reflects your values, expertise, and unique perspective.

Example Strategies:

  • Craft a compelling LinkedIn profile that highlights your professional achievements, skills, and passions.

  • Consistently share content that aligns with your personal brand and resonates with your target audience.

  • Engage with LinkedIn communities by participating in discussions, answering questions, and offering valuable insights to establish yourself as a thought leader.

LinkedIn Groups
♅ Rx

During this transit, tap into the unconventional energy of Uranus retrograde to engage your LinkedIn Group in unique and innovative ways. Encourage thought-provoking discussions that challenge conventional wisdom and spark engaging conversations. Experiment with different content formats, such as videos or infographics, to keep the group intrigued. Showcase success stories from within the group to inspire and motivate others.

Organize virtual events, webinars, or workshops tailored to the group's interests, offering valuable expertise and fostering collaboration. Keep the group updated on industry trends and innovations, stimulating meaningful discussions. Provide mentorship and guidance, sharing valuable advice and resources to support members' professional growth.

Embrace the unconventional and encourage members to share their unique perspectives. Create a dynamic and inclusive environment that fosters inspiration, collaboration, and professional development. By leveraging the energy of Uranus retrograde, your LinkedIn Group can become a hub of innovation and growth.

Marketing Advice:

Foster a Nurturing and Supportive Community: Create a safe and nurturing space within your LinkedIn Group, where members can share their experiences, challenges, and ideas in a supportive environment.

Example Strategies:

  • Establish clear guidelines and moderation policies that promote respectful and constructive discussions within the LinkedIn Group.

  • Encourage members to share their stories, insights, and expertise, fostering a sense of belonging and community within the group.

  • Organize virtual events, such as Q&A sessions or group challenges, that promote collaboration, learning, and personal growth.

Facilitate Thought-Provoking and Engaging Discussions: Spark thought-provoking conversations and encourage active participation within your LinkedIn Group.

Example Strategies:

  • Initiate discussions on relevant industry topics, asking open-ended questions that stimulate critical thinking and encourage diverse perspectives.

  • Share informative articles, research papers, or case studies that inspire group members to engage in meaningful conversations.

  • Promote interaction and collaboration by featuring member spotlights, allowing individuals to showcase their expertise and experiences.

Embrace Unconventional Approaches and Ideas: Encourage members of your LinkedIn Group to explore unconventional approaches, ideas, and solutions within your industry.

Example Strategies:

  • Invite guest speakers or industry experts to share their unique perspectives, challenging traditional beliefs or practices.

  • Encourage members to share their innovative projects, experiments, or success stories, fostering an environment of creativity and out-of-the-box thinking.

  • Organize brainstorming sessions or collaborative projects within the LinkedIn Group, encouraging members to collectively explore new possibilities.

Support Personal and Professional Growth: Create opportunities for personal and professional growth within your LinkedIn Group, nurturing the development of its members.

Example Strategies:

  • Offer resources, such as webinars, workshops, or training materials, that help members enhance their skills and knowledge.

  • Provide mentorship or coaching programs within the LinkedIn Group, allowing individuals to receive guidance and support from experienced professionals.

  • Encourage members to share their career goals, aspirations, and challenges, fostering a community that supports and celebrates individual growth.

PODCASTING

At the beginning of Pisces Energy - Lasting for the 1st day of Pisces Energy:


Apple Podcasts
♅ Rx

Where Innovation meets Inner Authority. During this transit, we see the Moon conjunct Apple Podcasts natal Uranus Retrograde in Pisces. In general, Uranus rules innovation, challenging the status quo, and upending the establishment, but when retrograde this influence is felt within. And your podcast is the battleground where it all goes down (your mission, should you choose to accept it, of course).

This is a time to present unconventional ideas to your audience (potentially topics you have already covered) and explore them in more depth. Look to the ripple effect of implementing these concepts on an embodied level, and explore the ramifications of this with your audience.

What roadblocks do they hit?

What fears are raised, what beliefs are challenged, and what emotions are stirred?

This is the domain of Pisces and ultimately here we can see deep lasting changes as a result.

Marketing Advice:

Embrace Unique and Unconventional Content:
Create podcast episodes that offer a fresh and unconventional perspective, tapping into the depths of the unconscious mind and exploring innovative ideas.

Example Strategies:

  • Cover topics that challenge traditional beliefs or offer alternative viewpoints, encouraging listeners to think outside the box.

  • Incorporate storytelling and personal narratives into your podcast episodes, creating a deeper emotional connection with your audience.

  • Experiment with different formats, such as interviews, panel discussions, or narrative storytelling, to provide diverse and engaging content.

Focus on Personal Growth and Transformation: Offer podcast content that supports personal growth, healing, and transformation, providing valuable insights and tools for listeners.

Example Strategies:

  • Feature episodes that delve into topics related to self-discovery, mental health, and overcoming challenges, offering practical advice and inspiring stories.

  • Invite guest experts or professionals who specialize in areas such as psychology, spirituality, or personal development to share their expertise.

  • Provide resources, such as guided meditations or exercises, that encourage listeners to embark on their own journey of self-reflection and growth.

Create an Engaging and Interactive Community: Foster a sense of community among your podcast listeners, encouraging active participation and collaboration.

Example Strategies:

  • Encourage listeners to share their thoughts, questions, and experiences related to your podcast episodes through social media or dedicated platforms.

  • Host live Q&A sessions or virtual meetups, allowing listeners to connect with you and engage in meaningful conversations.

  • Invite listeners to submit their own stories or ideas for future episodes, giving them a voice and involving them in the podcasting process.

Harness the Power of Visual Storytelling: Utilize visual elements, such as podcast cover art and promotional graphics, to enhance the storytelling experience and attract a wider audience.

Example Strategies:

  • Design eye-catching and visually appealing podcast cover art that reflects the essence and theme of your podcast.

  • Create shareable social media graphics or video snippets that highlight key moments or quotes from your podcast episodes, enticing potential listeners.

  • Consider incorporating video content alongside your audio episodes, providing a multi-dimensional experience for your audience.

Spotify Podcasts
♆

Storytelling, dream making, emotion cultivating, transformative change, and inspiring spirits, all occur under this transit. In the dreamy domain of Pisces, of which Neptune is a natural co-ruler, we can spark limitless potential of conversations, ideas, insights, and exploration of the impossible.

Through understanding some of the deeper challenges and struggles of your audience, use this period to focus on understanding, shifting, and healing some of these patterns and blockages within the realm of your expertise.

What are some of the biggest struggles and challenges you personally face?

What about your audience or your guests?

What insights or stories can you share that help reshape, or explore these topics without shame, blame, fear, or overwhelm?

What helps to put your audience back in the driver's seat and curious about their experiences? 

These are great conversations to have during this transit.

Marketing Advice:

Embrace the Power of Storytelling: Create podcast episodes that weave compelling narratives and captivate your listeners' imaginations, using the medium of storytelling to convey your message.

Example Strategies:

      • Craft episodes that follow a narrative structure, engaging your audience with captivating and relatable stories.

      • Incorporate elements of suspense, mystery, or personal anecdotes to keep your listeners engaged and intrigued.

      • Experiment with different storytelling techniques, such as interviews, reenactments, or fictional storytelling, to add variety to your podcast content.

Tap into Intuition and Unconscious Programming: Explore podcast topics that delve into the realms of intuition, psychology, and the power of the unconscious mind, providing insights and tools for personal growth.

Example Strategies:

      • Cover topics related to self-reflection, personal development, and accessing one's intuition or inner guidance.

      • Invite experts in fields such as psychology, spirituality, or alternative healing modalities to share their knowledge and practices.

      • Offer guided meditations or visualization exercises that allow listeners to tap into their own intuitive abilities or explore their unconscious programming.

Create a Healing and Inspirational Space: Position your podcast as a source of inspiration, support, and healing for your listeners, providing content that nurtures their well-being.

Example Strategies:

      • Share stories of resilience, personal transformation, and overcoming challenges to inspire and uplift your audience.

      • Offer practical advice, tips, or resources that promote mental health, self-care, and emotional well-being.

      • Curate episodes that explore themes of spirituality, mindfulness, or alternative healing practices, offering listeners a space for reflection and growth.

Collaborate with Creative Artists and Musicians: Leverage the artistic and musical elements associated with Pisces and Neptune to enhance the podcasting experience and reach a broader audience.

Example Strategies:

    • Collaborate with musicians to create custom theme music or background tracks that evoke the desired atmosphere for your podcast.

    • Feature guest artists or creative individuals who can contribute artwork, illustrations, or visual representations to accompany your podcast episodes.

    • Consider integrating soundscapes, ambient sounds, or musical interludes within your episodes to enhance the immersive experience for your listeners.

Google Podcasts
♂

Action Baby! This transit has the Moon conjunct Google Podcasts natal Mars in Pisces. In general, Mars being the agent of fire, moving through the watery realm of Pisces tends to create a whole lot of steam. However, here we can also see what truly motivates us at a deep level, in the realm of the subconscious or unconscious.

What kicks us into high gear?

What are our survival responses?

What do we fight for?

What do we protect?

Under this transit, you can not only inspire your audience to take big action backed by their intuition and emotional guidance system but you can also use it to share your offers, ideas, and promotions, so long as your CTAs are clear and you've paved the way with the emotional support of your listeners.

Here you'll find through sharing inspiring, action-driven content, and engaging with interesting and thought-provoking guests will not only create a lot of excitement around your podcast, but will also likely encourage expansion of reach (if you ask them to share, review and subscribe), and foster momentum of your audience towards making deep, lasting changes in their lives.

Marketing Advice:

Call to Action and Motivation: Incorporate clear and compelling calls to action (CTAs) in your podcast episodes to prompt your listeners to take action, whether it's subscribing, sharing, leaving reviews, or visiting your website.

Example Strategies:

      • Include specific CTAs at the beginning and end of your episodes, encouraging listeners to subscribe, follow, or leave reviews on Google Podcasts.

      • Create time-limited promotions or offers exclusively for your podcast listeners, motivating them to take immediate action.

      • Consider using persuasive language and emotional appeals to evoke a sense of urgency or excitement in your CTAs.


Engage with Your Audience: Foster a sense of connection and community with your Google Podcasts audience by actively engaging with them, responding to comments, and encouraging listener participation.

Example Strategies:

      • Encourage listeners to share their thoughts, questions, or personal stories related to your podcast episodes via social media or email.

      • Feature listener feedback or testimonials in your episodes, creating a sense of involvement and validation for your audience.

      • Host live Q&A sessions or listener interviews, allowing your audience to actively participate and engage with your podcast content.


Showcase Your Expertise and Unique Perspective: Position yourself as an authority and showcase your unique perspective or expertise in your podcast episodes, offering valuable insights and information to your listeners.

Example Strategies:

      • Invite industry experts or thought leaders as guests on your podcast to share their knowledge and insights.

      • Provide in-depth analysis or commentary on current trends, events, or topics within your niche, demonstrating your expertise.

      • Share personal anecdotes or experiences that highlight your unique perspective and connect with your audience on a deeper level.


Harness the Power of Storytelling and Creative Expression: Leverage the Piscean influence to incorporate storytelling, creativity, and artistic expression in your podcast episodes, captivating your audience and fostering a deeper connection.

Example Strategies:

    • Craft compelling narratives that weave storytelling elements into your podcast episodes, capturing the attention and imagination of your listeners.

    • Experiment with different creative formats, such as audio dramas, interviews with storytellers or artists, or collaborations with musicians or sound designers.

    • Integrate music, sound effects, or ambient sounds to enhance the overall listening experience and evoke emotions in your audience.

At the middle & end of Pisces Energy - Beginning on the 2nd day of Pisces Energy:


Apple Podcasts
MC

An optimum period to generate awareness, recognition, trust, and expand your following through your Podcast. This transit has the Moon conjunct Apple Podcasts Natal Midheaven in Pisces. Apple being the first to provide a platform for Podcasting, we can see here with this natal placement set the stage for all other podcasting platforms.

Pisces being the dream, the intangible, the possible/impossible, movies, stories, beliefs, and rulers of the pre-birth realm, to have its natal Midheaven in this place is unsurprising.

With Podcasting, you are literally inspiring the impossible to become possible, you are sparking life in the unmanifest, and planting seeds of what will become. And under this transit, you are operating at your peak. The Midheaven is what we are known for, the peak of your career and achievement, your legacy, your inheritance, and your expertise.

What you choose to share during this time should represent the very core essential of the purpose of your work, and the purpose of your podcast. By sharing this as purely as possible, you will amplify your message, and your following, and inspire a greater number of people. In the storytelling and dreamlike sign of Pisces, this will often touch upon core wounds, beliefs, unconscious patterns, trauma, or other challenging and often unnamed root issues your audience may have. Don't be afraid to go deep and excavate.

Marketing Advice:

  • Cultivate a Strong Reputation: Focus on building a strong and positive reputation for your podcast on Apple Podcasts. Consistently deliver high-quality content and engage with your audience in a professional and meaningful manner.

  • Seek Recognition and Awards: Actively pursue opportunities for recognition and awards within the podcasting industry. This can further enhance your expert status and increase your visibility on Apple Podcasts.

  • Share Valuable Insights and Expertise: Leverage the Piscean influence to share valuable insights and expertise with your audience on Apple Podcasts. Emphasize the deep understanding you possess within your niche and provide meaningful solutions to your listeners' challenges.

  • Embrace Creativity and Storytelling: Harness the power of creativity and storytelling in your podcast episodes on Apple Podcasts. Engage your audience on an emotional level and create a memorable listening experience.

Example Strategies:

  • Strive for excellence in your podcast production, ensuring high audio quality, well-researched topics, and engaging storytelling.

  • Respond promptly and thoughtfully to listener feedback, reviews, and comments, demonstrating your dedication to providing value and fostering a positive community.

  • Collaborate with other reputable podcasters or experts in your field, leveraging their credibility and expanding your network.

  • Submit your podcast for relevant awards and competitions, showcasing your expertise and the unique value you bring to your audience.

  • Participate in guest appearances on other podcasts or media platforms, leveraging these opportunities to establish yourself as a recognized authority in your niche.

  • Highlight any accolades or honors received on your podcast's Apple Podcasts profile and promotional materials.

  • Offer in-depth analysis, research-driven discussions, or thought-provoking perspectives on topics relevant to your audience.

  • Invite industry experts or thought leaders as guests on your podcast, facilitating insightful conversations that showcase your expertise.

  • Create episodes that provide practical tips, actionable advice, or educational content, positioning yourself as a reliable source of information and guidance.

  • Craft compelling narratives that connect with your audience's emotions, incorporating personal anecdotes, real-life stories, or case studies.

  • Experiment with different storytelling formats, such as multi-episode arcs, thematic series, or serialized content, to captivate your listeners.

  • Integrate music, sound effects, or atmospheric elements to enhance the immersive and emotional experience of your podcast.

Google Podcasts
♆ Rx

With this transit activating Google Podcasts natal Neptune Retrograde in Pisces your audience is looking for you to give it to them straight. No sugar coating is needed. They're looking for tangible, applicable, and authentic ways to apply and embody the transformation they know is possible.

To rise above their challenges and dissolve them. This is a great time to use story, visuals, and inspiring content to provide real data, insights, processes, structures, or blueprints to guide your listeners to an inspiring outcome. Think real facts, tell your story, share the story of a guest of how they overcame insurmountable odds, and any resources that were valuable to them.

Marketing Advice:

  • Emphasize Authenticity and Truth: Focus on delivering authentic and truthful content to your audience on Google Podcasts. Transparency and sincerity in your podcast episodes can build trust and connection with your listeners.

  • Foster Clear Thinking and Realism: Provide clear and realistic insights in your podcast episodes on Google Podcasts. Help your audience gain practical understanding and actionable takeaways from your content.

  • Utilize Intuitive and Creative Approaches: Leverage the intuitive and creative energy of Neptune Retrograde to deliver your podcast content on Google Podcasts. Explore innovative formats and storytelling techniques to captivate your audience.

  • Address Mental Health, Spirituality, and Healing: Recognize the influence of Pisces on the unconscious, mental health, spirituality, and healing. Explore topics that promote self-reflection, personal growth, and emotional well-being on Google Podcasts.

Example Strategies:

  • Share personal experiences, stories, or anecdotes that reflect your own journey or expertise, demonstrating your authenticity and relatability.

  • Engage in open and honest discussions about relevant topics, addressing both the challenges and solutions that resonate with your audience.

  • Invite guest speakers or experts who can provide genuine insights and perspectives to enhance the authenticity of your podcast.

  • Offer practical tips, strategies, or advice that align with the realistic needs and goals of your target audience.

  • Present information in a clear and concise manner, avoiding overly abstract or ambiguous concepts.

  • Provide examples, case studies, or real-life scenarios that illustrate the practical application of your podcast's content.

  • Experiment with different podcast formats, such as interviews, panel discussions, or solo episodes, to provide diverse perspectives and engage your listeners.

  • Incorporate elements of storytelling, metaphors, or symbolism to convey your messages and create a captivating narrative structure.

  • Integrate music, sound effects, or ambient sounds to enhance the immersive and intuitive experience of your podcast.

  • Invite guests or experts who specialize in mental health, spiritual practices, or healing modalities to share their knowledge and insights on your podcast.

  • Offer guided meditations, visualization exercises, or mindfulness techniques that support your listeners' well-being.

  • Create episodes that address common fears, challenges, or patterns, providing guidance and tools for personal transformation.

Spotify Podcasts
Chiron

Don't be afraid to dive into the core struggles and wounds of your audience. Innately you should know exactly what these biggest struggles are, and your offers should directly address them, and provide solutions. Here you are being provided with an opportunity to dive into them, use language that is meaningful for them and share solutions that may first re-open those wounds so that they can be healed properly.

Now is the time to cover the most important topics, and provide real human solutions that take into account inner workings, beliefs, fears, and unconscious patterns, mechanisms, and survival behaviors.

Marketing Advice:

  • Embrace the Healing Energy of the Transit: Leverage the transit of the Moon in Pisces conjunct Spotify Podcasts' natal Chiron in Pisces to focus on healing and transformative content. Tap into the collective energy to provide guidance and support to your audience.

Example Strategies:

      • Explore topics related to emotional healing, inner growth, and overcoming personal challenges, highlighting the significance of Chiron's influence in the process.

      • Share stories of individuals who have experienced profound healing and transformation, emphasizing the role of compassion, forgiveness, and self-discovery.

      • Invite guest experts or practitioners who specialize in holistic healing modalities, such as energy work, alternative therapies, or spiritual practices, to offer insights and practical tools.

Harness the Power of Storytelling and Music: Use the Piscean influence of the transit to incorporate storytelling and music into your Spotify podcast. These creative elements can engage and inspire your audience on a deeper emotional level.

Example Strategies:

      • Integrate storytelling techniques, weaving narratives or personal anecdotes into your episodes that evoke empathy and resonate with the audience's experiences.

      • Curate playlists or incorporate music that aligns with the themes and messages of your podcast, enhancing the emotional impact and creating a harmonious listening experience.

      • Collaborate with musicians or composers to create original music or soundscapes specifically designed to support the healing and transformative journey of your listeners.

Promote Self-Care and Emotional Well-being: Recognize the importance of self-care and mental well-being during the transit of the Moon in Pisces conjunct Spotify Podcasts' natal Chiron in Pisces. Offer practical tips and resources to support your audience's emotional health.

Example Strategies:

  • Devote episodes to topics such as stress management, mindfulness practices, or self-care routines, emphasizing the nurturing and soothing qualities of Pisces energy.

  • Invite experts in the field of psychology, mental health, or holistic wellness to share their knowledge and provide actionable advice for maintaining emotional well-being.

  • Create bonus episodes or downloadable resources that guide listeners through relaxation techniques, meditation exercises, or positive affirmations, fostering a sense of calm and inner peace.

WRITING & PUBLISHING

At the beginning of Pisces Energy - Lasting for the 1st day of Pisces Energy:


Google Search, Publishing, SEO
☾ ☋

Content that speaks to the heart of the human and the soul of the being. That is the space we're operating in at this moment. This transit to the natal Moon and South Node in Pisces of Google's combined charts is here to remind us that people search for content often based around pain.

They search because they're struggling, they search because they are motivated to become free of their own pain. And sometimes they search to prepare themselves to search further. Even if they're not ready to do anything about it just yet. That's where the power of the Moon conjunct the South Node comes in.

Here the South Node reminds us that often we revisit what we have explored before, both inside of ourselves and in terms of content. Sometimes we need several visits to that content in order to get what we need, in order to be ready to face what's inside or the changes that will result in our lives.

With this also being a lunar return for Google's combined charts, this indicates that the public is deeply looking for solutions to these core themes.

What is the problem that your content solves, what is the language they use to describe that problem (search keywords)?

This can be a good time to either revisit your content and improve and optimize it for search engine crawling or craft content that is relevant to what your community and target audience are looking for.

The important thing to keep in mind here is that it needs to be both emotionally and spiritually relevant, addressing the inner subconscious wants and needs while also equally tackling the mental logical part of the reader.

Here is your opportunity to write content that when they read it they feel as though they themselves wrote it. That's the magic that's possible under this transit, the Moon rules the collective and Pisces is the collective dream, the collective unconscious, and the collective pain, and you are closer to it now than you ever will be. Use it channel and generate gold.

Marketing Advice:

  • Repurpose and reintroduce past content to leverage its value and tap into nostalgia.

  • Embrace new beginnings and set intentions for the next cycle of your content strategy.

  • Infuse your work with creativity, spirituality, and a focus on addressing unconscious patterns and healing.

Example Strategies for Repurposing and Reintroducing Content:

  • Update and optimize existing blog posts or articles to align with current trends or audience preferences.

  • Create compilations or "best of" lists featuring your most popular or valuable content from the past.

  • Utilize social media platforms to reshare and promote your previously published content.

Example Strategies for Embracing New Beginnings:

  • Launch a new content series or initiative that aligns with the current needs and interests of your audience.

  • Set clear goals and intentions for your content strategy, outlining the direction and purpose of your future endeavors.

  • Explore new formats, such as videos or podcasts, to diversify your content offerings.

Example Strategies for Creative and Intuitive Content Creation:

  • Infuse your writing with storytelling techniques that evoke emotions and connect with your audience on a deeper level.

  • Incorporate visual elements, such as images or infographics, to enhance the visual appeal and engagement of your content.

  • Address topics related to spirituality, personal growth, or healing to resonate with your audience's deeper needs.

Google Adsense
♂ ♅ Rx

Leveraging the power of analytics to dive deeper into your search results, and improve the monetization potential of your site. This transit activates both the natal Mars and Uranus Retrograde in Pisces in the Google Adsense chart.

This indicates that you can take big, intuitive action using data, and your own insights to improve your Google Adsense results. Don't be afraid to do a deep dive into the data and see what story it tells you. Look for patterns in the keywords, and opportunities to fill in gaps and needs.

Marketing Advice:

  • Take assertive action and motivate your audience to take desired actions.

  • Embrace innovative and unconventional approaches to marketing and content optimization.

  • Infuse your work with creativity, spirituality, and a focus on addressing unconscious patterns and healing.

Example Strategies for Motivating Sales and Action:

  • Use compelling CTAs to encourage your audience to take specific actions, such as making a purchase or subscribing.

  • Create a sense of urgency or scarcity through limited-time offers or exclusive deals.

  • Leverage social proof, such as testimonials or user-generated content, to build trust and motivate conversions.

Example Strategies for Innovative Marketing and Optimization:

  • Experiment with different advertising formats, placements, or targeting options to optimize your ad performance.

  • Stay updated with industry trends and incorporate new and unconventional marketing strategies.

  • Utilize data analytics and insights to make data-driven decisions and optimize your campaigns.

Example Strategies for Creative and Spiritual Expression:

  • Infuse your content with creative storytelling techniques to captivate and engage your audience.

  • Address psychological or emotional needs of your audience in your marketing messaging.

  • Incorporate elements of spirituality, healing, or personal growth in your content to resonate with your audience.

WordPress
♅ MC

A potent transit that holds the power to elevate your content, expand your reach and establish your expertise in your niche through the activation of WordPress' natal Uranus and Midheaven in Pisces.

Uranus rules genius, innovation, insight, downloads, and future trends and in the watery sign of Pisces, we have a deeper access to these trends, as the veil to access them is much thinner. The Midheaven rules your crowning achievement, what you're known for, your legacy, and peak success, and in the sign of Pisces this fulfills at both a career and soul level.

This is an optimum time to share your unique ideas, perspectives, approaches, and methodologies through your content, and establish yourself as an expert in your field. Here we can see divinely channeled content, ideas, concepts, and earth-shaking insights that cannot be described as anything other than otherworldly or Source-generated.

What are you here to teach?

What do you wish to be your legacy?

Now's the time to tap in and share it.

Marketing Advice:

  • Embrace innovative and unconventional approaches to your content creation and strategy.

  • Cultivate your reputation and establish yourself as an expert in your niche.

  • Infuse your work with creativity, spirituality, and a focus on healing.

Example Strategies for Innovative Content Creation and Strategy:

  • Experiment with unique and unconventional writing styles, formats, or topics.

  • Incorporate multimedia elements, such as videos or interactive content, to engage your audience.

  • Stay up to date with emerging trends and technologies in your industry, and incorporate them into your content.

Example Strategies for Establishing Expertise and Recognition:

  • Share valuable insights, knowledge, and expertise in your articles.

  • Collaborate with other experts in your field through guest posts or interviews.

  • Leverage social proof, such as testimonials or case studies, to showcase your expertise.

Example Strategies for Creative and Spiritual Expression:

  • Infuse your writing with poetic language, metaphors, or storytelling techniques.

  • Explore topics related to spirituality, personal growth, or self-discovery.

  • Offer guidance, inspiration, or practices that promote healing and well-being.

Medium
Chiron Rx ♆ Rx

Under this transit of natal Chiron and Neptune both retrograde in Pisces in Medium's combined charts, the goal is to use stories, visual descriptions, and emotional language to convey truths, insights, and action-oriented steps for your readers to apply in their lives directly.

They're not looking for fluff, filler, or sugar coating, they are in a space of being proactive about their experiences and interested in critical discussions, insights, and facts that help them to move forward.

Under the influence of Pisces, this still takes into account wounds, struggles, challenges, pain, unconscious beliefs, subconscious motivations, and root issues, but it does so through simple, direct content that is crafted to inform, inspire, and uplift.

Marketing Advice:

  • Utilize the influence of Chiron Retrograde to address wounds, take action, and empower your audience through your content on Medium.

  • Tap into the influence of Neptune Retrograde to speak the truth, think clearly, and inspire your audience through your writing on Medium.

  • Embrace the influence of Pisces to tap into the unconscious, foster creativity, and explore the depths of your writing on Medium.

Example Strategies for Healing and Empowering Content:

  • Share personal stories of growth, resilience, and transformation.

  • Offer practical advice, resources, or tools for personal growth and self-improvement.

  • Create a supportive and safe space for your readers to engage and share their experiences.

Example Strategies for Truthful and Inspiring Writing:

  • Emphasize authenticity and transparency in your Medium articles.

  • Use your intuitive abilities to infuse your writing with imaginative and thought-provoking ideas.

  • Engage in meaningful conversations with your readers, responding to comments and fostering connections.

Example Strategies for Harnessing the Power of the Unconscious:

  • Draw inspiration from dreams, symbols, and the collective unconscious in your Medium articles.

  • Experiment with different writing styles and formats that allow for intuitive expression.

  • Explore the healing power of storytelling through your Medium articles.

Patreon
⨀ ♀ Chiron ♆

A whopper of a transit that can bring attention, illumination, passion, healing, and creative-inspired storytelling and teaching to your Patreon membership.

This transit sees the Moon conjunct the natal Sun, Venus, Chiron, and Neptune in Pisces in Patreon's combined charts.

The influence of the Sun is to spotlight or draw attention and awareness and in this case, it is to the themes of Pisces which rules the subconscious and unconscious fears, emotions, patterns, beliefs, and programming. This is an opportunity to present deeper insights into your work from an emotional, spiritual, and psychological perspective. With the addition of Venus, this can be an opportune time for you to run a promotion, a launch, or an invitation to new potential Patrons to join your membership or invite your current Patrons to join a higher tier to access VIP content.

With Chiron being activated the focus here is on addressing the core shared struggles of your community, through emotionally mature and honest approaches. This can be done by using the influence of Neptune which is through the power of storytelling, myth, case studies, personal accounts, movies, gifs, or other visual demonstrations.

Marketing Advice:

  • Use the power of the Sun to bring awareness to your Patreon offerings and engage with your audience through promotions and announcements.

  • Align your work with your values and passion, leveraging the influence of Venus for increased sales and cash flow.

  • Address collective wounds and struggles, guided by the healing energy of Chiron.

  • Harness the imaginative and intuitive energy of Neptune to tell compelling stories and tap into the unconscious programming of your audience.

Example Strategies for Sun Awareness and Promotions:

  • Launch a new membership tier or offering on Patreon and promote it as a limited-time opportunity.

  • Use engaging visuals, such as eye-catching graphics or videos, to draw attention to your Patreon page.

  • Leverage social media platforms to spread the word about your Patreon and encourage your audience to become members.

Example Strategies for Venus Values and Sales:

  • Clearly communicate the value and benefits of becoming a Patreon member, emphasizing how it aligns with your audience's values and passions.

  • Offer exclusive content or perks to your Patreon members to incentivize and increase sales.

  • Implement limited-time discounts or promotions to attract new members and boost cash flow.

Example Strategies for Chiron Collective Healing:

  • Create content that addresses common struggles or challenges faced by your audience, offering guidance and support.

  • Share personal stories or experiences that relate to the collective wounds, fostering empathy and connection.

  • Collaborate with other creators or organizations that focus on collective healing, promoting each other's Patreon platforms.

Example Strategies for Neptune Storytelling and Intuition:

  • Develop a narrative-driven approach to your content, weaving stories that captivate and inspire your audience.

  • Tap into your intuition and create content that resonates with the unconscious desires and needs of your audience.

  • Utilize multimedia formats, such as podcasts or visual storytelling, to enhance the immersive and imaginative experience for your audience.

Substack
Chiron ♆ Rx

This transit to natal Chiron and Neptune Retrograde in Pisces in Substack's combined charts brings attention to the core wound of your audience. Your Substack has a story, you have a story, and your audience has a shared collective story as well as personal ones that interweave to bring them to you. What brought you to create your Substack was an understanding of this core wound on some level, something within you compelled to share, teach, educate, and support others with similar struggles, values, and concerns as yourself.

Now you are being guided to share it through this transit. Use your platform to discuss the deeper matters, core issues, pain, and struggles of your subscribers. With the influence of Neptune Retrograde we're not looking for the light, sugar-coated version,  your audience is wanting truth, honesty, integrity, authenticity, and someone who is willing to tell it like it is (this doesn't have to be brutal, just not a fairytale).

Even if you don't have all the answers, even if you're just asking more questions, you're helping to provide a voice, to raise the questions of their heart, to encourage them to do their own critical thinking, to look inward, and to examine their own beliefs, judgments, fears, and behaviors.

Marketing Advice:

  • Address collective wounds and struggles, guided by the healing energy of Chiron.

  • Embrace the introspective and realistic energy of Neptune Retrograde to communicate truthfully and thoughtfully.

  • Tap into the intuitive and creative potential of Pisces to enhance your content creation and strategy.

Example Strategies for Chiron Collective Healing:

  • Create content that addresses the common struggles or challenges faced by your audience, offering insights and guidance.

  • Share personal stories or experiences that resonate with the collective wounds, fostering empathy and connection.

  • Collaborate with other writers or organizations that focus on collective healing, cross-promoting each other's Substack newsletters.

Example Strategies for Neptune Retrograde Truthful Communication:

  • Write with clarity and honesty, ensuring your content reflects your authentic voice and values.

  • Foster open and meaningful discussions within your newsletter community, encouraging readers to engage in truthful conversations.

  • Offer actionable advice or practical tips that provide a grounded and realistic approach to addressing challenges.

Example Strategies for Pisces Intuitive and Creative Content Creation:

  • Experiment with different writing styles, such as storytelling, poetry, or metaphorical language, to engage your audience's imagination.

  • Incorporate visual elements, such as illustrations or graphics, to enhance the artistic and creative aspect of your content.

  • Explore topics related to spirituality, creativity, art, storytelling, music, and healing, aligning with the influence of Pisces.

At the middle & end of Pisces Energy - Beginning on the 2nd day of Pisces Energy:


Google Search, Publishing, SEO
☋ ♃ Rx

With the activation of the natal South Node and Jupiter Retrograde in Pisces in Google's combined charts, we are encouraged to repurpose old content, improve searchability, and structure, and optimize our content. With Jupiter Retrograde we are shown that the work done now may not yield immediate results but over time will prove valuable and encourage the growth of our business and content.

With this transit occurring in Pisces, it is important to make sure your content is emotionally and psychologically relevant, that you're using the right power words in your content so that readers can find your blog, and that you're crafting content that is focused on meeting both the conscious and subconscious needs of your audience, while also being aware of their struggles. Crafting content that solves problems will help create engagement, expand your following, and improve your analytics.

Marketing Advice:

  • Embrace the energy of the South Node to repurpose and reintroduce past content for renewed engagement.

  • Navigate the delays and introverted results associated with Jupiter Retrograde, focusing on personal growth and internal improvements.

  • Tap into the intuitive and creative potential of Pisces to enhance your content creation and strategy.

Example Strategies for Repurposing Content:

  • Revise and update existing blog posts or articles to provide fresh insights or include new information.

  • Create compilations or series of previously published content to engage readers with a comprehensive resource.

  • Leverage the popularity of evergreen content by republishing or promoting it to reach a wider audience.

Example Strategies for Navigating Jupiter Retrograde Delays:

  • Focus on internal growth by investing time in personal development, expanding your knowledge, and honing your skills.

  • Use the downtime to review and optimize your website's SEO and overall content strategy.

  • Seek alternative avenues for traffic and exposure, such as guest blogging or collaborating with other content creators.

Example Strategies for Pisces Intuitive and Creative Content Creation:

  • Experiment with different writing styles, such as incorporating storytelling, metaphorical language, or poetic elements.

  • Leverage visual content, such as infographics or videos, to enhance engagement and convey information effectively.

  • Explore topics related to spirituality, creativity, art, storytelling, music, and healing to align with the influence of Pisces.

Patreon
☿ Rx  ♂

This period marks a time of review of your Patreon. This can occur in several ways, with Mercury Retrograde you may be revisiting your content, repurposing it, restructuring it, or re-doing it to align more fully with the updates you're making to your marketing, niche, or focus.

This can also indicate an opportunity to reuse older content and re-introduce your Patrons to some of your content that is helpful or valuable to them, that they can use to create results from.

You may find during this period your Patrons are 'marinating' on your content, focusing on revisiting it, reapplying it, or otherwise processing it in new ways. You can use this time to share older gated content for a limited time as a part of a promotion to sign up new Patrons or give access to top VIP content for a short time to some of your lower-tiered members to encourage them to move up.

With this transit also aspecting Patreons Mars, this is a highly active, but intuitive transit that motivates through tapping into the subconscious needs, wants, fears, and struggles of your Patrons and community. Use this time and your content to share clear CTAs, by understanding their struggles and either editing your content to suit these needs, repurposing, or repackaging it so that it generates excitement and motivation.

They may not be fully ready to make a decision with the activation of Mercury Retrograde in Patreon's chart, but you can still leverage this period to encourage them to take action on what they do know or have access to. This will provide small wins which snowball into greater motivation.

Marketing Advice:

  • Leverage the energy of Mercury Retrograde to review and revise core content, ensuring clarity and resonating with your audience.

  • Use the power of the transit to secure your solutions and offers in the minds of your audience.

  • Harness the motivation and action-oriented energy of Mars in Pisces to drive sales and foster membership growth.

  • Tap into the creative and intuitive potential of Pisces to enhance your content creation and strategy.

Example Strategies for Reviewing and Revising Core Content:

  • Conduct a comprehensive audit of your existing content, identifying areas for improvement, updating outdated information, and ensuring clarity.

  • Revisit and refine your messaging to align with your audience's needs and pain points.

  • Create supplementary materials or bonus content to enhance the value of your offerings.

Example Strategies for Securing Solutions and Offers:

  • Implement strategic CTAs throughout your content, guiding your audience towards taking action and making a decision.

  • Offer limited-time promotions or discounts to create a sense of urgency and encourage immediate engagement.

  • Provide valuable incentives or rewards for new members, such as exclusive access to premium content or personalized perks.

Example Strategies for Driving Sales and Membership Growth:

  • Develop a clear and compelling sales funnel, guiding potential patrons through the conversion process.

  • Create engaging and informative content that highlights the benefits and value of your Patreon membership.

  • Utilize social media platforms and email marketing to promote your Patreon and reach a wider audience.

Substack
♃  ♅ Chiron Rx

An excellent time for publishing, promoting, and teaching new innovative content, ideas, data approaches, and solving problems.

This transit is activating natal Jupiter, Uranus, and Chiron Retrograde in Pisces in Substack's combined charts. Jupiter rules PR, teaching, publishing, higher education, law, science, travel, personal growth, abundance, financial gains, risk taking, and embodiment. In the sign of Pisces which it co-rules, it is exceptionally powerful.

This is a good time to take risks in your content and topics and can work exceptionally well for launches, promotions, encouraging paid subscriptions, and sharing new materials.

With the aspect to Uranus, we are being invited to challenge the status quo, to share our genius, unconventional approaches, innovations, and downloads, especially in the sign of Pisces which rules the dream state and the as-yet-unmanifest.

Finally, with the inclusion of Chiron Retrograde, we have the power to dive deep and heal core issues, and wounds and touch upon emotional matters in a way that inspires, empowers, and motivates our readers. Use this time to share content that gets to the root of issues and provides solutions, don't be afraid to apply unconventional approaches, share your genius, and be generous with your teaching.

Use this period as a launching off point for some of your bigger content or projects, book launches do especially well under this transit, especially pre-sales, or the release of a chapter.

Marketing Advice:

  • Harness the expansive energy of Jupiter to focus on publishing, PR, and teaching to increase your visibility and reach.

  • Embrace unconventional approaches and innovative strategies to stand out from the crowd and captivate your audience.

  • Address the collective wounds and challenges represented by Chiron Retrograde, offering solutions and promoting personal growth.

  • Tap into the creative and intuitive potential of Pisces to enhance your content creation and strategy.

Example Strategies for Publishing and Visibility:

  • Publish high-quality and engaging content consistently, establishing yourself as an authority in your niche.

  • Collaborate with influencers or thought leaders to expand your reach and tap into their existing audience.

  • Leverage guest blogging opportunities or contribute articles to relevant publications to increase your visibility.

Example Strategies for Unconventional Approaches and Innovation:

  • Experiment with different content formats, such as podcasts, videos, or interactive elements, to engage your subscribers in unique ways.

  • Offer exclusive and innovative features or perks to your subscribers, providing them with a one-of-a-kind experience.

  • Incorporate emerging trends or technologies into your content creation and strategy to stay ahead of the curve.

Example Strategies for Addressing Wounds and Promoting Personal Growth:

  • Create content that addresses the pain points and challenges of your audience, offering actionable solutions and support.

  • Foster a supportive and inclusive community where subscribers can connect, share their experiences, and find healing.

  • Offer resources, courses, or workshops that promote personal growth and help your subscribers overcome obstacles.

Example Strategies for Driving Sales and Subscriber Growth:

  • Develop compelling calls-to-action (CTAs) in your content, encouraging readers to subscribe and engage with your content.

  • Offer special promotions, discounts, or incentives to attract new subscribers and retain existing ones.

  • Utilize email marketing and social media platforms to promote your Substack and reach a wider audience.

EMAIL MARKETING

At the beginning of Pisces Energy - Lasting for the 1st day of Pisces Energy:


Email in All Forms (But Especially Personal Email/ Warm Audience)
⨀

This an excellent time to reach out to your list, through the power of storytelling, captivating imagery, aligned emotional dialogue, and the addressing of deeper subjects, you can leverage this transit to raise awareness of your work. Here we see the transit Moon conjunct with the Natal Sun in Email's combined charts.

This operates much like a New Moon while also bringing attention and awareness to your readers. This period can be used to warm up your audience to a launch or a promotion, or in the continued promotion of an offer you have already presented.

With the Sun we can be sure that their awareness, especially on a subconscious level is being increased, especially if you are in tune with the needs of your audience and are sharing and presenting them with solutions to these struggles.

It's important to make sure that you are using their language in your email copy, as under the influence of Pisces they are reading your words as though they were their own, so if it doesn't sound like them they are more likely to tune you out.

Use this transit to bring to light and create dialogue around important subjects, especially those they are struggling with.

Marketing Advice:

  • Utilize the illuminating energy of the Sun to raise awareness and visibility for your offerings among your warm audience.

  • Tap into the creative and intuitive potential of Pisces to craft compelling and engaging email content.

  • Leverage the nurturing aspect of Pisces to establish a genuine connection with your audience and foster trust.

  • Focus on the unconscious and emotional aspects to create meaningful and impactful email campaigns.

Example Strategies for Marketing and Awareness:

  • Plan and execute targeted email campaigns to communicate your offerings, launches, promotions, and announcements to your warm audience.

  • Craft attention-grabbing subject lines and compelling email copy that resonates with your audience and encourages them to take action.

  • Utilize personalization techniques to make your emails feel tailored and relevant to each subscriber.

  • Incorporate storytelling and emotional appeals into your email content to evoke a deeper connection with your audience.

Example Strategies for Writing and Content Creation:

  • Develop valuable and informative content that addresses the needs, pain points, and aspirations of your warm audience.

  • Include actionable tips, insights, and resources in your emails to provide value and position yourself as an expert in your field.

  • Experiment with different content formats, such as newsletters, curated content, or exclusive offers, to keep your warm audience engaged and interested.

  • Incorporate visual elements, such as images or videos, to enhance the appeal and impact of your email content.

Example Strategies for Sales and List Growth:

  • Implement strategic calls-to-action (CTAs) in your emails, guiding your warm audience towards making purchases or taking desired actions.

  • Offer exclusive discounts, incentives, or bonuses to your warm audience to encourage conversions and foster loyalty.

  • Utilize segmentation and targeted email campaigns to tailor your messages to specific segments of your warm audience.

  • Implement referral or affiliate programs to encourage your warm audience to refer their contacts and expand your subscriber base.

Email Marketing - Cold Emailing & Lead Gen
☾

This period marks a lunar return in the natal chart of Email Marketing (Cold Email/Lead Gen). Lunar returns often operate like a new moon or the beginning of a new cycle, and when it comes to your cold emailing and lead gen strategies, you are being gifted an opportunity to connect with your leads in a deeper emotional and spiritual way.

The Moon in Pisces highlights a period where your audience is eyeball deep in their own worries, fears, emotions, and challenges. And in this hurricane going on inside of them they are looking for a life raft, someone who can help them to verbalize what they're feeling and offer a light at the end of the tunnel, as well as a permission slip to let go of any shame or blame. By deeply understanding the struggles of your target market, and using keywords and language they themselves use to describe their issues, you can join the conversation already going on in their head (and heart) and provide a beacon of insight, support, and direction.

This period marks one of the most powerful periods you have each lunar cycle to connect with your leads, pull them to safety, and share other solutions. Don't underestimate the power of this transit, do some additional research to make sure you tighten up your copy, add a personal touch, and watch the fireworks.

Marketing Advice:

  • Embrace the energy of the lunar return as a fresh start and an opportunity to revitalize your email marketing efforts to a cold audience.

  • Leverage the intuitive and creative influence of Pisces to develop compelling and emotionally resonant email campaigns.

  • Focus on building trust and establishing credibility with your cold audience through personalized and relevant content.

  • Pay attention to the unconscious and emotional aspects of your messaging to make a deeper connection with your audience.

Example Strategies for Marketing and Lead Generation:

  • Implement targeted lead generation campaigns to attract and capture the interest of your cold audience.

  • Develop compelling opt-in incentives or lead magnets that offer value and address the needs of your target audience.

  • Utilize landing pages or dedicated lead capture forms to capture contact information and grow your email list.

  • Leverage the power of storytelling and emotional appeals to engage and resonate with your cold audience.

Example Strategies for Writing and Content Creation:

  • Craft persuasive and informative email content that highlights the benefits and value of your offerings to a cold audience.

  • Use attention-grabbing subject lines and engaging email copy to capture the interest and curiosity of your recipients.

  • Provide valuable and actionable content in your emails that addresses the pain points and challenges of your cold audience.

  • Incorporate storytelling techniques to create a connection and build rapport with your recipients.

Example Strategies for Sales and List Growth:

  • Implement strategic calls-to-action (CTAs) in your emails, guiding your cold audience towards making a purchase or taking the desired action.

  • Create targeted email campaigns that nurture and warm up your cold leads over time.

  • Utilize segmentation and personalization to tailor your messages to specific segments of your cold audience.

  • Offer exclusive promotions, discounts, or incentives to entice cold leads to become customers and join your email list.

Gmail
♅

This can be a great time for leveraging Gmail for your admin, lead generation, or any of your other email tasks. Here we have the transit Moon conjunct Gmail's natal Uranus in Pisces (Uranus being technology/The Future) and Pisces (Being the other world/the ether). I can't think of a more apt placement for Uranus in Gmail's chart at its inception, can you?

This is a great time for spontaneous connection, the sharing of ideas, innovation, technology implementation, improving your onboarding sequences, lead follow-up systems, and more.

Whatever you dream up you can create and innovate with this transit. Look for the gaps, the challenges you're experiencing in your systems, and what's causing you the most pain, and use this transit to think up and implement new solutions.

Marketing Advice:

  • Embrace the innovative and unconventional energy of Uranus to enhance your follow-up strategies and lead generation activities in Gmail.

  • Tap into the intuitive and creative influence of Pisces to infuse your communication with authenticity and emotional resonance.

  • Leverage Gmail's features and tools to streamline your administrative tasks and improve overall efficiency.

Example Strategies for Follow-ups and Lead Generation:

  • Experiment with new email templates and formats to make your follow-ups more engaging and impactful.

  • Personalize your follow-up emails to connect with leads on a deeper level and address their specific needs.

  • Utilize automation tools in Gmail to schedule follow-up reminders and ensure timely and consistent communication.

  • Implement A/B testing to optimize your email subject lines, content, and call-to-action for better lead generation results.

Example Strategies for Administrative Activities:

  • Explore Gmail's labels, filters, and folders to organize your inbox and streamline your administrative tasks.

  • Utilize Gmail's keyboard shortcuts and productivity extensions to increase your efficiency in managing emails.

  • Set up canned responses or email templates for common administrative tasks to save time and maintain consistency.

  • Leverage Gmail's integration with other productivity tools to centralize your administrative workflows.

At the middle & end of Pisces Energy - Beginning on the 2nd day of Pisces Energy:


Email in All Forms (But Especially Personal Email)
☊

This a potent period to connect with your audience by diving deep into your shared and united purpose. They signed up to your list because you share a message that is deep in their heart, something that motivates them at a core human level.

What is the greater purpose of your list, beyond money, fame, or popularity?

What message are you desperately wishing to share with the world?

Your email list provides a bridge to deeper connections with your audience and an opportunity to cover topics and themes that you may not feel as comfortable sharing publicly. There is a VIP-type quality to being on your list, these relationships are special, they get first access, first insight, and first exposure to some of your deepest, most intimate ideas, offerings, and stories.

Use this time to call them home, bring them closer to that bigger shared purpose, and inspire them to reach for it in their own lives. Under the influence of Pisces, you are more connected now than ever to the pain, struggles, and suffering of your list.

What keeps them up at night?

What secret shame do they hold inside that keeps them separate and prevents them from achieving their purpose and finding happiness?

Use this transit to channel those emotions into your emails, share them with your list, connect them with themselves, and with each other, and ultimately remind them of that bigger purpose that's waiting for them.

And if that purpose also happens to be in alignment with your paid offers, there's no shame in inviting them to join you.

Marketing Advice:

  • Embrace the energy of the North Node in Pisces to align your marketing efforts with a sense of collective purpose and fulfillment.

  • Tap into the intuitive and creative influence of Pisces to create compelling and emotionally resonant content.

  • Focus on building strong connections with your warm audience by understanding their needs and delivering value that aligns with their desires.

Example Strategies for Marketing, Writing, and Content Creation:

  • Develop a content strategy that reflects your higher purpose and resonates with the values and aspirations of your warm audience.

  • Incorporate storytelling techniques and emotional narratives into your marketing messages to engage and captivate your audience.

  • Leverage the power of visuals, such as images and videos, to enhance the emotional impact of your content.

  • Infuse your writing with empathy, compassion, and authenticity to establish a genuine connection with your audience.

Example Strategies for Sales and List Growth:

  • Create personalized email campaigns tailored to the specific interests and needs of your warm audience.

  • Offer exclusive incentives, discounts, or bonuses to encourage your warm audience to make a purchase or join your email list.

  • Implement referral programs or loyalty rewards to encourage your existing audience to share your content and refer new subscribers.

  • Leverage automation tools to segment your warm audience and deliver targeted email campaigns based on their preferences and behaviors.

ACTION PLAN:

Next Steps:
Now that you know what zodiac signs/elements the Moon will be in for the timeframe that you want to plan your social media, you’ll want to block or section off your calendar to include the release or creation of your marketing materials.

First what I find most helpful is to make a note of how long and what zodiac sign will be active on the dates that I am planning for.

I might create something that looks like this:

Monday
Aries/Taurus

Tuesday
Taurus

Wednesday
Taurus/Gemini

Thursday
Gemini

Friday
Gemini/Void

Then I will go back and fill in what the needs are for those areas, like the platforms I wish to use, and what types of marketing I want to release based on my goals.

Do I have a promotion coming up that I want to share?
Do I want to share an opt-in I created?

What is the goal? The more specific the goal the better.

Because everything you share should have a CTA (Call to action) that sends them somewhere or has them do something specific. It could be signing up for your email list, sharing the content with a friend, commenting on a post, ask them to do something that is in alignment with your goal and moves them down the path to being able to interact with your content, and become more clear on their problem and how you can help them solve it.

Where do you plan on marketing or sharing your material? What platforms/methods will you use?

– Personally reaching out via messenger
– Sending an email or two to your list
– Posting an event in your Facebook group
– Creating a Poll
– Releasing your Podcast

Make sure you include these as part of your plan.

Once you know what marketing goals/content you would like to promote, you can then layer it into your calendar within your tasks and your schedule, including as many details as you need.

Want a walkthrough on how to add this in to your calendar? 

 

NEXT: PLAN YOUR LAUNCH

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